Adform (Buyer): Most-used fields#
The table below gives information about most-used fields that you can import from Adform (Buyer). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad Group |
Ad Group |
dimension |
Ad Interaction |
Ad Interaction |
dimension |
BannerCost |
BannerCost |
metric |
BannerCurrency |
BannerCurrency |
dimension |
BannerFixedCost |
BannerFixedCost |
metric |
BannerFixedPrice |
BannerFixedPrice |
metric |
BannerRTB |
BannerRTB |
metric |
COV |
COV |
dimension |
CTR |
CTR |
metric |
Campaign |
Campaign |
dimension |
Campaign Type |
Campaign Type |
dimension |
Campaign type |
Campaign type |
dimension |
CampaignID |
CampaignID |
metric |
CampaignId |
CampaignId |
metric |
Campaign_Status |
Campaign_Status |
dimension |
Channel |
Channel |
dimension |
City |
City |
dimension |
ClickUrl |
ClickUrl |
dimension |
Client |
Client |
dimension |
ClientID |
ClientID |
metric |
Country |
Country |
dimension |
Creative Name |
Creative Name |
dimension |
Datasource |
Datasource |
dimension |
DateConverted |
DateConverted |
metric |
Destination URL |
Destination URL |
dimension |
IMPRESSIONS |
IMPRESSIONS |
metric |
Media |
Media |
dimension |
Media Channel |
Media Channel |
dimension |
Media Format |
Media Format |
dimension |
ModifiedUtc |
ModifiedUtc |
dimension |
Order ID |
Order ID |
metric |
Page |
Page |
dimension |
Placement |
Placement |
dimension |
Platform |
Platform |
dimension |
Product |
Product |
dimension |
Publisher |
Publisher |
dimension |
Status |
Status |
dimension |
TAG |
TAG |
dimension |
Tactics |
Tactics |
dimension |
Timestamp |
Timestamp |
dimension |
Tracking Segment |
Tracking Segment |
metric |
VideoQuartileViews100 |
VideoQuartileViews100 |
metric |
VideoQuartileViews25 |
VideoQuartileViews25 |
metric |
VideoQuartileViews50 |
VideoQuartileViews50 |
metric |
VideoQuartileViews75 |
VideoQuartileViews75 |
metric |
WeekAsDate |
WeekAsDate |
dimension |
WeekNum |
WeekNum |
metric |
Year |
Year |
metric |
ad type |
ad type |
dimension |
adCreativeType |
adCreativeType |
dimension |
adInteractionType |
adInteractionType |
dimension |
adServing.level |
adServing.level |
dimension |
adServing.method |
adServing.method |
dimension |
ad_id |
ad_id |
dimension |
ad_name |
ad_name |
dimension |
ad_size |
ad_size |
dimension |
ad_weight |
ad_weight |
dimension |
adform_video_start |
adform_video_start |
metric |
adserver_ad_id |
adserver_ad_id |
dimension |
adserver_ad_name |
adserver_ad_name |
dimension |
adserver_ad_size |
adserver_ad_size |
dimension |
adserver_ad_weight |
adserver_ad_weight |
dimension |
adserver_clicks |
adserver_clicks |
metric |
adserver_client_id |
adserver_client_id |
dimension |
adserver_client_name |
adserver_client_name |
dimension |
adserver_impressions |
adserver_impressions |
metric |
adserver_medium_id |
adserver_medium_id |
dimension |
adserver_medium_name |
adserver_medium_name |
dimension |
adserver_placement_id |
adserver_placement_id |
dimension |
adserver_placement_name |
adserver_placement_name |
dimension |
adserver_tag_id |
adserver_tag_id |
dimension |
adserver_tag_name |
adserver_tag_name |
dimension |
adserver_tracking_point_id |
adserver_tracking_point_id |
dimension |
adserver_tracking_point_name |
adserver_tracking_point_name |
dimension |
advertiser |
advertiser |
dimension |
advertiserId |
advertiserId |
metric |
advertiser_name |
advertiser_name |
dimension |
agencyId |
agencyId |
metric |
appID |
appID |
dimension |
appName |
appName |
dimension |
appStore |
appStore |
dimension |
avgEngagementTime |
avgEngagementTime |
metric |
avgFrequency |
avgFrequency |
metric |
avgFrequency (adUniqueness=campaignUnique) |
avgFrequency (adUniqueness=campaignUnique) |
metric |
avgFrequencyFirstParty (adUniqueness=campaignUnique) |
avgFrequencyFirstParty (adUniqueness=campaignUnique) |
metric |
avgFrequencycrossdevice |
avgFrequencycrossdevice |
metric |
avgNonViewableVideoPlayTime |
avgNonViewableVideoPlayTime |
metric |
avgOrderSales |
avgOrderSales |
metric |
avgOrderSales (conversionType=conversionType1) |
avgOrderSales (conversionType=conversionType1) |
metric |
avgReach |
avgReach |
dimension |
avgVideoPlayTime |
avgVideoPlayTime |
metric |
avgViewabilityTime |
avgViewabilityTime |
dimension |
avgViewableVideoPlayTime |
avgViewableVideoPlayTime |
metric |
avgVisitDuration (adInteraction=postClick) |
avgVisitDuration (adInteraction=postClick) |
metric |
avgVisitDuration (adInteraction=postImpression) |
avgVisitDuration (adInteraction=postImpression) |
metric |
banner |
banner |
dimension |
bannerAttribute1 |
bannerAttribute1 |
dimension |
bannerAttribute1ID |
bannerAttribute1ID |
metric |
bannerAttribute2 |
bannerAttribute2 |
dimension |
bannerAttribute3 |
bannerAttribute3 |
dimension |
bannerAttribute4 |
bannerAttribute4 |
dimension |
bannerAttribute5 |
bannerAttribute5 |
dimension |
bannerDomain2Level |
bannerDomain2Level |
dimension |
bannerDomain3Level |
bannerDomain3Level |
dimension |
bannerFormat |
bannerFormat |
dimension |
bannerFormatID |
bannerFormatID |
dimension |
bannerGlobalID |
bannerGlobalID |
dimension |
bannerID |
bannerID |
metric |
bannerSize |
bannerSize |
dimension |
bannerType |
bannerType |
dimension |
bannerTypeID |
bannerTypeID |
metric |
bannerWeight |
bannerWeight |
dimension |
blockedImpressions |
blockedImpressions |
metric |
blockedImpressionsPercent |
blockedImpressionsPercent |
metric |
blockedImpressionsPercent (adUniqueness=campaignUnique) |
blockedImpressionsPercent (adUniqueness=campaignUnique) |
metric |
blockedImpressionsPercent (adUniqueness=lineItemDayUnique) |
blockedImpressionsPercent (adUniqueness=lineItemDayUnique) |
metric |
booked |
booked |
metric |
bookedClicks |
bookedClicks |
metric |
bookedConversions |
bookedConversions |
metric |
bookedImpressions |
bookedImpressions |
metric |
bookedTime |
bookedTime |
metric |
bookedTime (timeScope=months) |
bookedTime (timeScope=months) |
metric |
bookedTime (timeScope=weeks) |
bookedTime (timeScope=weeks) |
metric |
bookedTime (timeScope=years) |
bookedTime (timeScope=years) |
metric |
bounceRate (adInteraction=postClick) |
bounceRate (adInteraction=postClick) |
metric |
bounceRate (adInteraction=postImpression) |
bounceRate (adInteraction=postImpression) |
metric |
bounces |
bounces |
metric |
bounces (adInteraction=postClick) |
bounces (adInteraction=postClick) |
metric |
brand |
brand |
dimension |
browser |
browser |
dimension |
budget |
budget |
metric |
buyType |
buyType |
dimension |
buyTypeID |
buyTypeID |
metric |
buytype |
buytype |
dimension |
campaign |
campaign |
dimension |
campaignBillingCode |
campaignBillingCode |
dimension |
campaignBillingID |
campaignBillingID |
dimension |
campaignBudget |
campaignBudget |
metric |
campaignCurrency |
campaignCurrency |
dimension |
campaignEndDate |
campaignEndDate |
dimension |
campaignID |
campaignID |
metric |
campaignManagerId |
campaignManagerId |
metric |
campaignPurchaseOrderNumber |
campaignPurchaseOrderNumber |
dimension |
campaignStartDate |
campaignStartDate |
dimension |
campaignStatus |
campaignStatus |
dimension |
campaignType |
campaignType |
dimension |
campaign_id |
campaign_id |
dimension |
campaign_name |
campaign_name |
dimension |
campaign_type |
campaign_type |
dimension |
channels |
channels |
dimension |
city |
city |
dimension |
clicks |
clicks |
metric |
clicks (adUniqueness=all) |
clicks (adUniqueness=all) |
metric |
clicks (adUniqueness=campaignDayUnique) |
clicks (adUniqueness=campaignDayUnique) |
metric |
clicks (adUniqueness=campaignUnique) |
clicks (adUniqueness=campaignUnique) |
dimension |
clicks (adUniqueness=lineItemUnique) |
clicks (adUniqueness=lineItemUnique) |
metric |
clicks (adUniqueness=mediaUnique) |
clicks (adUniqueness=mediaUnique) |
dimension |
clicks (dataSource=adform) |
clicks (dataSource=adform) |
metric |
clicks (dataSource=se) |
clicks (dataSource=se) |
metric |
clicksFirstParty |
clicksFirstParty |
metric |
clicksToLandingPage |
clicksToLandingPage |
metric |
clicks_total |
clicks_total |
metric |
clickscrossdevice |
clickscrossdevice |
metric |
client |
client |
dimension |
clientID |
clientID |
metric |
clientId |
clientId |
metric |
client_id |
client_id |
dimension |
client_name |
client_name |
dimension |
continent |
continent |
dimension |
continentID |
continentID |
metric |
conversion_type |
conversion_type |
dimension |
conversions |
conversions |
metric |
conversions (adInteraction=all) |
conversions (adInteraction=all) |
metric |
conversions (adInteraction=allCampaign) |
conversions (adInteraction=allCampaign) |
metric |
conversions (adInteraction=postClick) |
conversions (adInteraction=postClick) |
metric |
conversions (adInteraction=postImpression) |
conversions (adInteraction=postImpression) |
metric |
conversions (adInteraction=recentClick) |
conversions (adInteraction=recentClick) |
metric |
conversions (adInteraction=recentImpression) |
conversions (adInteraction=recentImpression) |
metric |
conversions (conversionType=allConversionTypes) |
conversions (conversionType=allConversionTypes) |
metric |
conversions (conversionType=conversionType1) |
conversions (conversionType=conversionType1) |
metric |
conversions (conversionType=conversionType2) |
conversions (conversionType=conversionType2) |
metric |
conversions (conversionType=conversionType3) |
conversions (conversionType=conversionType3) |
metric |
conversions (pageCategory=allPages) |
conversions (pageCategory=allPages) |
metric |
conversions (pageCategory=download) |
conversions (pageCategory=download) |
metric |
conversions (pageCategory=infoPages) |
conversions (pageCategory=infoPages) |
metric |
conversions (pageCategory=landingPages) |
conversions (pageCategory=landingPages) |
metric |
conversions (pageCategory=productPage) |
conversions (pageCategory=productPage) |
metric |
conversions (pageCategory=signUpPages) |
conversions (pageCategory=signUpPages) |
metric |
conversions (pageCategory=thankYouPage) |
conversions (pageCategory=thankYouPage) |
metric |
conversionsAll |
conversionsAll |
metric |
conversionsAll (adInteraction=all) |
conversionsAll (adInteraction=all) |
metric |
conversionsAll (adInteraction=allCampaign) |
conversionsAll (adInteraction=allCampaign) |
metric |
conversionsAll (adInteraction=postClick) |
conversionsAll (adInteraction=postClick) |
metric |
conversionsAll (adInteraction=postImpression) |
conversionsAll (adInteraction=postImpression) |
metric |
conversionsAll (conversionType=allConversionTypes) |
conversionsAll (conversionType=allConversionTypes) |
metric |
conversionsAll (conversionType=conversionType1) |
conversionsAll (conversionType=conversionType1) |
metric |
conversionsAll (conversionType=conversionType2) |
conversionsAll (conversionType=conversionType2) |
metric |
conversionsAll (conversionType=conversionType3) |
conversionsAll (conversionType=conversionType3) |
metric |
conversionsAll (pageCategory=allPages) |
conversionsAll (pageCategory=allPages) |
metric |
conversionsAll (pageCategory=download) |
conversionsAll (pageCategory=download) |
metric |
conversionsAll (pageCategory=infoPages) |
conversionsAll (pageCategory=infoPages) |
metric |
conversionsAll (pageCategory=landingPages) |
conversionsAll (pageCategory=landingPages) |
metric |
conversionsAll (pageCategory=productPage) |
conversionsAll (pageCategory=productPage) |
metric |
conversionsAll (pageCategory=signUpPages) |
conversionsAll (pageCategory=signUpPages) |
metric |
conversionsAll (pageCategory=thankYouPage) |
conversionsAll (pageCategory=thankYouPage) |
metric |
conversionsSpecs |
conversionsSpecs |
metric |
conversionsSpecs (adInteraction=postClick) |
conversionsSpecs (adInteraction=postClick) |
metric |
conversionsSpecs (adInteraction=postImpression) |
conversionsSpecs (adInteraction=postImpression) |
metric |
conversionsSpecs (conversionType=conversionType1) |
conversionsSpecs (conversionType=conversionType1) |
metric |
conversionsSpecs (conversionType=conversionType2) |
conversionsSpecs (conversionType=conversionType2) |
metric |
conversionsSpecs (conversionType=conversionType3) |
conversionsSpecs (conversionType=conversionType3) |
metric |
conversionsSpecs (pageCategory=landingPages) |
conversionsSpecs (pageCategory=landingPages) |
metric |
conversionsSpecs (pageCategory=thankYouPage) |
conversionsSpecs (pageCategory=thankYouPage) |
metric |
conversions_post_click |
conversions_post_click |
metric |
conversions_post_click_total |
conversions_post_click_total |
metric |
conversions_post_view |
conversions_post_view |
metric |
conversions_post_view_total |
conversions_post_view_total |
metric |
conversionscrossdevice |
conversionscrossdevice |
metric |
conversionscrossdevice (adInteraction=postClick) |
conversionscrossdevice (adInteraction=postClick) |
metric |
conversionscrossdevice (adInteraction=postImpression) |
conversionscrossdevice (adInteraction=postImpression) |
metric |
conversionscrossdevice (conversionType=conversionType1) |
conversionscrossdevice (conversionType=conversionType1) |
metric |
conversionscrossdevice (conversionType=conversionType2) |
conversionscrossdevice (conversionType=conversionType2) |
metric |
conversionscrossdevice (conversionType=conversionType3) |
conversionscrossdevice (conversionType=conversionType3) |
metric |
conversionscrossdevice (pageCategory=download) |
conversionscrossdevice (pageCategory=download) |
metric |
conversionscrossdevice (pageCategory=infoPages) |
conversionscrossdevice (pageCategory=infoPages) |
metric |
conversionscrossdevice (pageCategory=productPage) |
conversionscrossdevice (pageCategory=productPage) |
metric |
conversionscrossdevice (pageCategory=signUpPages) |
conversionscrossdevice (pageCategory=signUpPages) |
metric |
conversionscrossdevice (pageCategory=thankYouPage) |
conversionscrossdevice (pageCategory=thankYouPage) |
metric |
conversionscrossdevice (visitUniqueness=all) |
conversionscrossdevice (visitUniqueness=all) |
metric |
conversionscrossdevice (visitUniqueness=orders) |
conversionscrossdevice (visitUniqueness=orders) |
metric |
cookieLifeTime.clickHours |
cookieLifeTime.clickHours |
metric |
cookieLifeTime.recentClickSeconds |
cookieLifeTime.recentClickSeconds |
metric |
cookieLifeTime.recentViewSeconds |
cookieLifeTime.recentViewSeconds |
metric |
cookieLifeTime.viewHours |
cookieLifeTime.viewHours |
metric |
cookiesEnabled |
cookiesEnabled |
dimension |
cost |
cost |
metric |
cost (costDataSource=adform) |
cost (costDataSource=adform) |
metric |
cost (costDataSource=se) |
cost (costDataSource=se) |
metric |
cost (costType=fixedCost) |
cost (costType=fixedCost) |
metric |
cost (costType=fixedPrice) |
cost (costType=fixedPrice) |
metric |
cost (costType=maxCost) |
cost (costType=maxCost) |
metric |
cost (costType=rtb) |
cost (costType=rtb) |
metric |
costBySales |
costBySales |
metric |
cost_usd |
cost_usd |
metric |
country |
country |
dimension |
countryID |
countryID |
metric |
country_code |
country_code |
dimension |
cov |
cov |
metric |
covVisitsPercent (adInteraction=postImpression) |
covVisitsPercent (adInteraction=postImpression) |
metric |
createdAt |
createdAt |
dimension |
creative_group |
creative_group |
dimension |
ctr |
ctr |
metric |
ctrDco |
ctrDco |
metric |
currency |
currency |
dimension |
currency_code |
currency_code |
dimension |
date |
date |
dimension |
dateID |
dateID |
dimension |
date_date |
date_date |
dimension |
date_start |
date_start |
dimension |
date_stop |
date_stop |
dimension |
date_time |
date_time |
dimension |
date_updated |
date_updated |
dimension |
day of week |
day of week |
dimension |
dayMonth |
dayMonth |
metric |
dayofweek |
dayofweek |
dimension |
dcoProduct |
dcoProduct |
dimension |
dcoProductViews |
dcoProductViews |
metric |
deal |
deal |
dimension |
dealID |
dealID |
dimension |
delivered |
delivered |
metric |
deliveredClicks |
deliveredClicks |
metric |
deliveredConversions |
deliveredConversions |
metric |
deliveredCostPercent |
deliveredCostPercent |
metric |
deliveredImpressions |
deliveredImpressions |
metric |
deliveredPercent |
deliveredPercent |
metric |
device |
device |
dimension |
deviceModel |
deviceModel |
dimension |
deviceType |
deviceType |
dimension |
deviceVendor |
deviceVendor |
dimension |
device_Type |
device_Type |
dimension |
device_category |
device_category |
dimension |
dma |
dma |
dimension |
dmpDspDataCost |
dmpDspDataCost |
metric |
dmpDspDataProvider |
dmpDspDataProvider |
dimension |
dmpDspSegment |
dmpDspSegment |
dimension |
dmpDspSegmentIds |
dmpDspSegmentIds |
dimension |
dmpDspSegmentSource |
dmpDspSegmentSource |
dimension |
dmpRotatorsDataCost |
dmpRotatorsDataCost |
metric |
dmpRotatorsDataProvider |
dmpRotatorsDataProvider |
dimension |
dmpRotatorsSegment |
dmpRotatorsSegment |
dimension |
dmpRotatorsSegmentIds |
dmpRotatorsSegmentIds |
dimension |
dmpRotatorsSegmentSource |
dmpRotatorsSegmentSource |
dimension |
dynamicAdCreativeShell |
dynamicAdCreativeShell |
dimension |
dynamicAdVersion |
dynamicAdVersion |
dimension |
ecpa |
ecpa |
metric |
ecpacrossdevice |
ecpacrossdevice |
metric |
ecpc |
ecpc |
metric |
ecpm |
ecpm |
metric |
ecpm (costType=rtb) |
ecpm (costType=rtb) |
metric |
eligibleImpressions |
eligibleImpressions |
metric |
eligibleImpressions (adUniqueness=campaignUnique) |
eligibleImpressions (adUniqueness=campaignUnique) |
metric |
endDate |
endDate |
dimension |
engagementRate |
engagementRate |
metric |
engagements |
engagements |
dimension |
engagingImpressions |
engagingImpressions |
dimension |
engagingImpressions (adUniqueness=all) |
engagingImpressions (adUniqueness=all) |
metric |
environmentType |
environmentType |
dimension |
event |
event |
dimension |
events |
events |
metric |
events (adUniqueness=all) |
events (adUniqueness=all) |
metric |
events (eventType=all) |
events (eventType=all) |
metric |
events (eventType=videoPlayStart) |
events (eventType=videoPlayStart) |
metric |
frequencyCampaign |
frequencyCampaign |
dimension |
frequencyLineItem |
frequencyLineItem |
dimension |
geo |
geo |
dimension |
hour |
hour |
metric |
id |
id |
dimension |
impressionDistributionViewablePct |
impressionDistributionViewablePct |
metric |
impressions |
impressions |
metric |
impressions (adUniqueness=all) |
impressions (adUniqueness=all) |
metric |
impressions (adUniqueness=bannerUnique) |
impressions (adUniqueness=bannerUnique) |
metric |
impressions (adUniqueness=campaignDayUnique) |
impressions (adUniqueness=campaignDayUnique) |
metric |
impressions (adUniqueness=campaignUnique) |
impressions (adUniqueness=campaignUnique) |
dimension |
impressions (adUniqueness=lineItemDayUnique) |
impressions (adUniqueness=lineItemDayUnique) |
metric |
impressions (adUniqueness=lineItemUnique) |
impressions (adUniqueness=lineItemUnique) |
metric |
impressions (adUniqueness=mediaUnique) |
impressions (adUniqueness=mediaUnique) |
metric |
impressions (dataSource=adform) |
impressions (dataSource=adform) |
metric |
impressions (dataSource=se) |
impressions (dataSource=se) |
metric |
impressionsFirstParty |
impressionsFirstParty |
metric |
impressionsFirstParty (adUniqueness=lineItemUnique) |
impressionsFirstParty (adUniqueness=lineItemUnique) |
metric |
impressions_adserver |
impressions_adserver |
metric |
impressions_measurable |
impressions_measurable |
metric |
impressions_unique |
impressions_unique |
metric |
impressions_viewable |
impressions_viewable |
metric |
impressionscrossdevice |
impressionscrossdevice |
metric |
impressionscrossdevice (adUniqueness=all) |
impressionscrossdevice (adUniqueness=all) |
metric |
impressionscrossdevice (adUniqueness=campaignDayUnique) |
impressionscrossdevice (adUniqueness=campaignDayUnique) |
metric |
impressionscrossdevice (adUniqueness=campaignUnique) |
impressionscrossdevice (adUniqueness=campaignUnique) |
metric |
impressionscrossdevice (dataSource=adform) |
impressionscrossdevice (dataSource=adform) |
metric |
impressionscrossdevice (dataSource=se) |
impressionscrossdevice (dataSource=se) |
metric |
impressionspct |
impressionspct |
metric |
industryVertical |
industryVertical |
dimension |
languageBrowser |
languageBrowser |
dimension |
lineItem |
lineItem |
dimension |
lineItemEndDate |
lineItemEndDate |
dimension |
lineItemID |
lineItemID |
metric |
lineItemLabel1 |
lineItemLabel1 |
dimension |
lineItemLabel16 |
lineItemLabel16 |
dimension |
lineItemLabel18 |
lineItemLabel18 |
dimension |
lineItemLabel19 |
lineItemLabel19 |
dimension |
lineItemLabel2 |
lineItemLabel2 |
dimension |
lineItemLabel20 |
lineItemLabel20 |
dimension |
lineItemLabel3 |
lineItemLabel3 |
dimension |
lineItemLabel4 |
lineItemLabel4 |
dimension |
lineItemLabel5 |
lineItemLabel5 |
dimension |
lineItemLabel6 |
lineItemLabel6 |
dimension |
lineItemLabel7 |
lineItemLabel7 |
dimension |
lineItemLabel8 |
lineItemLabel8 |
dimension |
lineItemStartDate |
lineItemStartDate |
dimension |
line_item_id |
line_item_id |
dimension |
managerId |
managerId |
metric |
measurableImpressions |
measurableImpressions |
metric |
measurableImpressions (adUniqueness=all) |
measurableImpressions (adUniqueness=all) |
metric |
measurableImpressions (adUniqueness=campaignUnique) |
measurableImpressions (adUniqueness=campaignUnique) |
metric |
measurableImpressions (adUniqueness=mediaUnique) |
measurableImpressions (adUniqueness=mediaUnique) |
dimension |
media |
media |
dimension |
mediaCountry |
mediaCountry |
dimension |
mediaID |
mediaID |
metric |
mediaformat |
mediaformat |
dimension |
mediatype |
mediatype |
dimension |
medium_id |
medium_id |
dimension |
medium_name |
medium_name |
dimension |
month |
month |
dimension |
month of year |
month of year |
dimension |
monthID |
monthID |
metric |
mouseovers |
mouseovers |
metric |
mpAmount |
mpAmount |
metric |
mpAmount (mpAmountType=gross) |
mpAmount (mpAmountType=gross) |
metric |
mpAmount (mpAmountType=net) |
mpAmount (mpAmountType=net) |
metric |
mpAmount (mpAmountType=net2) |
mpAmount (mpAmountType=net2) |
metric |
name |
trackingName |
dimension |
network |
network |
dimension |
networkID |
networkID |
dimension |
newVisitsPercent |
newVisitsPercent |
metric |
nonViewableImpressionsIAB |
nonViewableImpressionsIAB |
metric |
objective |
objective |
dimension |
operatingSystem |
operatingSystem |
dimension |
order |
order |
dimension |
orderID |
orderID |
metric |
overdelivered |
overdelivered |
metric |
page |
page |
dimension |
pageID |
pageID |
metric |
pageviews |
pageviews |
metric |
pageviews (adInteraction=postClick) |
pageviews (adInteraction=postClick) |
metric |
pageviews (adInteraction=postImpression) |
pageviews (adInteraction=postImpression) |
metric |
pageviews (adInteraction=recentClick) |
pageviews (adInteraction=recentClick) |
metric |
pageviewsAll |
pageviewsAll |
metric |
pageviewsAll (adInteraction=postClick) |
pageviewsAll (adInteraction=postClick) |
metric |
pageviewsAll (adInteraction=postImpression) |
pageviewsAll (adInteraction=postImpression) |
metric |
pageviewsSpecsTemp (pageCategory=landingPages) |
pageviewsSpecsTemp (pageCategory=landingPages) |
metric |
pageviewsSpecsTemp (pageCategory=none) |
pageviewsSpecsTemp (pageCategory=none) |
metric |
pageviewsSpecsTemp (pageCategory=signUpPages) |
pageviewsSpecsTemp (pageCategory=signUpPages) |
metric |
pageviewsSpecsTemp (visitUniqueness=allSitesCampaign) |
pageviewsSpecsTemp (visitUniqueness=allSitesCampaign) |
metric |
pageviewsSpecsTemp (visitUniqueness=noRepeat) |
pageviewsSpecsTemp (visitUniqueness=noRepeat) |
metric |
pageviewscrossdevice |
pageviewscrossdevice |
metric |
pageviewscrossdevice (visitUniqueness=all) |
pageviewscrossdevice (visitUniqueness=all) |
metric |
pageviewscrossdevice (visitUniqueness=allSitesCampaign) |
pageviewscrossdevice (visitUniqueness=allSitesCampaign) |
metric |
pageviewscrossdevice (visitUniqueness=orders) |
pageviewscrossdevice (visitUniqueness=orders) |
metric |
pageviewscrossdevice (visitUniqueness=pointCampaign) |
pageviewscrossdevice (visitUniqueness=pointCampaign) |
metric |
paidKeyword |
paidKeyword |
dimension |
parentId |
parentId |
metric |
placementViewType |
placementViewType |
dimension |
placement_id |
placement_id |
dimension |
placement_name |
placement_name |
dimension |
platform |
platform |
dimension |
product |
product |
dimension |
programmaticBuyType |
programmaticBuyType |
dimension |
publisher |
publisher |
dimension |
reach |
reach |
metric |
referrerType |
referrerType |
dimension |
region |
region |
dimension |
regionID |
regionID |
metric |
renderedImpressions |
renderedImpressions |
metric |
renderedImpressions (adUniqueness=campaignUnique) |
renderedImpressions (adUniqueness=campaignUnique) |
dimension |
renderedImpressions (adUniqueness=mediaUnique) |
renderedImpressions (adUniqueness=mediaUnique) |
dimension |
revenue_post_click |
revenue_post_click |
metric |
revenue_post_view |
revenue_post_view |
metric |
rtbAdformIncludedFee |
rtbAdformIncludedFee |
metric |
rtbAudience |
rtbAudience |
dimension |
rtbBids |
rtbBids |
metric |
rtbBrandSafetyCost |
rtbBrandSafetyCost |
metric |
rtbCategory |
rtbCategory |
dimension |
rtbContextualTargetingCost |
rtbContextualTargetingCost |
metric |
rtbCrossDeviceCost |
rtbCrossDeviceCost |
metric |
rtbDomain |
rtbDomain |
dimension |
rtbInventorySource |
rtbInventorySource |
dimension |
rtbInventorySourceID |
rtbInventorySourceID |
dimension |
rtbMediaCost |
rtbMediaCost |
metric |
rtbParentCategory |
rtbParentCategory |
dimension |
rtbRichMediaFee |
rtbRichMediaFee |
metric |
rtbTradingDeskFee |
rtbTradingDeskFee |
metric |
sales |
sales |
metric |
sales (adInteraction=postClick) |
sales (adInteraction=postClick) |
metric |
sales (adInteraction=postImpression) |
sales (adInteraction=postImpression) |
metric |
sales (adInteraction=recentClick) |
sales (adInteraction=recentClick) |
metric |
sales (adInteraction=recentImpression) |
sales (adInteraction=recentImpression) |
metric |
sales (conversionType=conversionType1) |
sales (conversionType=conversionType1) |
metric |
sales (conversionType=conversionType2) |
sales (conversionType=conversionType2) |
metric |
sales (conversionType=conversionType3) |
sales (conversionType=conversionType3) |
metric |
salesAll |
salesAll |
metric |
salesAll (conversionType=conversionType1) |
salesAll (conversionType=conversionType1) |
metric |
salesAll (conversionType=conversionType2) |
salesAll (conversionType=conversionType2) |
metric |
salesAll (conversionType=conversionType3) |
salesAll (conversionType=conversionType3) |
metric |
salesAll (pageCategory=productPage) |
salesAll (pageCategory=productPage) |
metric |
salesAll (pageCategory=thankYouPage) |
salesAll (pageCategory=thankYouPage) |
metric |
salesSpecs |
salesSpecs |
metric |
salescrossdevice |
salescrossdevice |
metric |
seAccount |
seAccount |
dimension |
source |
source |
dimension |
startDate |
startDate |
dimension |
status |
status |
dimension |
subType |
subType |
dimension |
sysvarProductCount |
sysvarProductCount |
metric |
sysvarProductCount (adInteraction=allCampaign) |
sysvarProductCount (adInteraction=allCampaign) |
metric |
sysvarProductSales |
sysvarProductSales |
metric |
sysvarProductSales (adInteraction=all) |
sysvarProductSales (adInteraction=all) |
metric |
sysvarProductSales (adInteraction=allCampaign) |
sysvarProductSales (adInteraction=allCampaign) |
metric |
tag |
tag |
dimension |
tagID |
tagID |
metric |
tagUID |
tagUID |
dimension |
tag_id |
tag_id |
dimension |
tag_name |
tag_name |
dimension |
timeZone |
timeZone |
dimension |
today |
today |
dimension |
tracking.conversionAttributionPriority |
tracking.conversionAttributionPriority |
dimension |
tracking.enabled |
tracking.enabled |
dimension |
tracking.viewThroughEnabled |
tracking.viewThroughEnabled |
dimension |
trackingDomain |
trackingDomain |
dimension |
trackingEnabled |
trackingEnabled |
dimension |
trackingSetupId |
trackingSetupId |
metric |
tracking_code |
tracking_code |
dimension |
tracking_filter_name |
tracking_filter_name |
dimension |
tracking_point_id |
tracking_point_id |
dimension |
tracking_point_name |
tracking_point_name |
dimension |
traffic_source |
traffic_source |
dimension |
trafficking |
trafficking |
dimension |
type |
type |
dimension |
undeterminedImpressions |
undeterminedImpressions |
metric |
uniqueClicksPercent |
uniqueClicksPercent |
metric |
uniqueImpressionsPercent |
uniqueImpressionsPercent |
metric |
unique_impressions |
unique_impressions |
metric |
unique_impressions_rate |
unique_impressions_rate |
metric |
updatedAt |
trackingUpdatedAt |
dimension |
verifiedImpressions |
verifiedImpressions |
metric |
videoCompleteCount |
videoCompleteCount |
metric |
videoCompletionRate |
videoCompletionRate |
metric |
videoEvents |
videoEvents |
metric |
videoEvents (videoInteractionType=play) |
videoEvents (videoInteractionType=play) |
metric |
videoEventsPlayTimePercent |
videoEventsPlayTimePercent |
metric |
videoEventsPlayTimePercent (videoEventType=100Percent) |
videoEventsPlayTimePercent (videoEventType=100Percent) |
metric |
videoEventsPlayTimePercent (videoEventType=25Percent) |
videoEventsPlayTimePercent (videoEventType=25Percent) |
metric |
videoEventsPlayTimePercent (videoEventType=50Percent) |
videoEventsPlayTimePercent (videoEventType=50Percent) |
metric |
videoEventsPlayTimePercent (videoEventType=75Percent) |
videoEventsPlayTimePercent (videoEventType=75Percent) |
metric |
videoPlayStartCount |
videoPlayStartCount |
metric |
videoStartRate |
videoStartRate |
metric |
video_plays_100_pct |
video_plays_100_pct |
metric |
video_plays_100_percent |
video_plays_100_percent |
metric |
video_plays_25_pct |
video_plays_25_pct |
metric |
video_plays_25_percent |
video_plays_25_percent |
metric |
video_plays_50_pct |
video_plays_50_pct |
metric |
video_plays_50_percent |
video_plays_50_percent |
metric |
video_plays_75_pct |
video_plays_75_pct |
metric |
video_plays_75_percent |
video_plays_75_percent |
metric |
video_plays_start |
video_plays_start |
metric |
video_starts |
video_starts |
metric |
viewImpressions |
viewImpressions |
metric |
viewImpressions (viewSettings=viewSettings2) |
viewImpressions (viewSettings=viewSettings2) |
metric |
viewImpressions (viewSettings=viewSettings3) |
viewImpressions (viewSettings=viewSettings3) |
metric |
viewImpressionsIAB |
viewImpressionsIAB |
metric |
viewImpressionsIAB (adUniqueness=all) |
viewImpressionsIAB (adUniqueness=all) |
metric |
viewImpressionsIAB (adUniqueness=campaignUnique) |
viewImpressionsIAB (adUniqueness=campaignUnique) |
dimension |
viewImpressionsIAB (adUniqueness=lineItemDayUnique) |
viewImpressionsIAB (adUniqueness=lineItemDayUnique) |
dimension |
viewImpressionsIAB (adUniqueness=mediaUnique) |
viewImpressionsIAB (adUniqueness=mediaUnique) |
dimension |
viewImpressionsPercent |
viewImpressionsPercent |
metric |
viewImpressionsPercent (viewSettings=viewSettings2) |
viewImpressionsPercent (viewSettings=viewSettings2) |
metric |
viewImpressionsPercent (viewSettings=viewSettings3) |
viewImpressionsPercent (viewSettings=viewSettings3) |
metric |
viewImpressionsPercentIAB |
viewImpressionsPercentIAB |
metric |
visibility.firstLevelArea |
visibility.firstLevelArea |
metric |
visibility.firstLevelTime |
visibility.firstLevelTime |
metric |
visibility.secondLevelArea |
visibility.secondLevelArea |
metric |
visibility.secondLevelEnabled |
visibility.secondLevelEnabled |
dimension |
visibility.secondLevelTime |
visibility.secondLevelTime |
metric |
visibility.thirdLevelArea |
visibility.thirdLevelArea |
metric |
visibility.thirdLevelEnabled |
visibility.thirdLevelEnabled |
dimension |
visibility.thirdLevelTime |
visibility.thirdLevelTime |
metric |
visitors |
visitors |
metric |
visitors (adInteraction=postClick) |
visitors (adInteraction=postClick) |
metric |
visitors (adInteraction=postImpression) |
visitors (adInteraction=postImpression) |
metric |
visits |
visits |
metric |
visits (adInteraction=allCampaign) |
visits (adInteraction=allCampaign) |
metric |
visits (adInteraction=postClick) |
visits (adInteraction=postClick) |
metric |
visits (adInteraction=postImpression) |
visits (adInteraction=postImpression) |
metric |
visits (adInteraction=recentClick) |
visits (adInteraction=recentClick) |
metric |
visits (pageCategory=allPages) |
visits (pageCategory=allPages) |
metric |
visits (pageCategory=landingPages) |
visits (pageCategory=landingPages) |
metric |
visits (pageCategory=signUpPages) |
visits (pageCategory=signUpPages) |
metric |
vtr |
vtr |
metric |
website |
website |
dimension |
websiteSection |
websiteSection |
dimension |
websiteSubsection |
websiteSubsection |
dimension |
week |
week |
metric |
weekday |
weekday |
dimension |
year |
year |
metric |
yearMonth |
yearMonth |
dimension |
yearWeek |
yearWeek |
dimension |
{clicks} |
{clicks} |
dimension |
{conversions} |
{conversions} |
dimension |