Adform (Buyer): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Buyer). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Tracking Segment	Tracking Segment	A segment of a Data Management Platform (DMP) audience that was used in ad delivery or targeting.	dimension
WeekAsDate	WeekAsDate	The date representing the start of the week.	dimension
WeekNum	WeekNum	The week number within the year.	metric
Year	Year	The year in which the ad event occurred.	dimension
adCreativeType	adCreativeType	The classification of the ad creative, e.g., display, video, native.	dimension
adInteractionType	adInteractionType	The type of interaction a user had with an ad (e.g., click, view).	dimension
advertiser_name	advertiser_name	The name of the advertiser.	dimension
appName	appName	The name of the mobile application where the ad was displayed.	dimension
appStore	appStore	The app store (e.g., Apple App Store, Google Play Store) associated with the application.	dimension
avgEngagementTime	avgEngagementTime	The average time users spent engaging with the ad or content.	metric
avgFrequency	avgFrequency	The average number of times a unique user was shown an ad.	metric
avgFrequencycrossdevice	avgFrequencycrossdevice	The average number of times a unique user was exposed to an ad across multiple devices.	metric
avgNonViewableVideoPlayTime	avgNonViewableVideoPlayTime	The average play time of video ads that were not considered viewable.	metric
avgReach	avgReach	The average number of unique users reached by an ad or campaign.	dimension
avgVideoPlayTime	avgVideoPlayTime	The average time users spent playing a video ad.	metric
avgViewabilityTime	avgViewabilityTime	The average time an ad was viewable on screen.	metric
banner	banner	The name or identifier of the creative banner used in the ad campaign.	dimension
bannerAttribute1	bannerAttribute1	A custom label assigned to banners for reporting data in different splits.	dimension
bannerFormat	bannerFormat	The format or layout specification of the ad banner, such as size or type.	dimension
bannerFormatID	bannerFormatID	Unique identifier for the format of the banner ad.	dimension
bannerGlobalID	bannerGlobalID	A global unique identifier for the banner ad.	dimension
bannerID	bannerID	A unique identifier for the ad banner.	dimension
bannerSize	bannerSize	The dimensions (e.g., width x height) of the ad banner.	dimension
bannerType	bannerType	The specific type of the ad banner creative.	dimension
bannerWeight	bannerWeight		dimension
booked	booked	Indicates whether the item (e.g., impressions, clicks) was booked or reserved.	metric
bookedClicks	bookedClicks	The number of clicks that were booked or reserved for a campaign.	metric
bookedImpressions	bookedImpressions	The number of impressions that were booked or reserved for a campaign.	metric
bookedTime	bookedTime	The amount of time booked for a campaign or ad placement.	metric
bookedTime (timeScope=months)	bookedTime (timeScope=months)	The amount of time booked for a campaign or ad placement, aggregated by months.	metric
bookedTime (timeScope=weeks)	bookedTime (timeScope=weeks)	The amount of time booked for a campaign or ad placement, aggregated by weeks.	metric
bookedTime (timeScope=years)	bookedTime (timeScope=years)	The amount of time booked for a campaign or ad placement, aggregated by years.	metric
browser	browser	The web browser used by the user when viewing the ad.	dimension
buyType	buyType	The method of purchasing ad inventory, such as programmatic or direct.	dimension
campaign	campaign	The name or identifier of the advertising campaign.	dimension
campaignBillingID	campaignBillingID		dimension
campaignBudget	campaignBudget	The allocated budget for the campaign.	metric
campaignCurrency	campaignCurrency	The currency in which the campaign budget and costs are reported.	dimension
campaignEndDate	campaignEndDate	The scheduled end date of the campaign.	dimension
campaignID	campaignID	A unique identifier for the advertising campaign.	dimension
campaignManagerId	campaignManagerId		metric
campaignPurchaseOrderNumber	campaignPurchaseOrderNumber		dimension
campaignStartDate	campaignStartDate	The date on which the advertising campaign is scheduled to begin.	dimension
campaignStatus	campaignStatus	The current status of the campaign (e.g., active, paused, completed).	dimension
campaignSubType	campaignSubType	The specific type of a campaign, such as Google, Microsoft, display, search (non-API), social media, real-time bidding (RTB), affiliate, or email.	dimension
campaignTimeZone	campaignTimeZone		dimension
campaignType	campaignType	The classification or category of the advertising campaign (e.g., brand awareness, direct response).	dimension
city	city	The city of the user’s location.	dimension
clicks	clicks	The total number of clicks on an ad.	metric
clicks (adUniqueness=campaignDayUnique)	clicks (adUniqueness=campaignDayUnique)	The number of unique clicks within a campaign per day, counting each user’s click once per campaign per day.	metric
clicks (adUniqueness=campaignUnique)	clicks (adUniqueness=campaignUnique)	The number of unique clicks within a campaign, counting each user’s click once per campaign.	metric
clicks (adUniqueness=lineItemUnique)	clicks (adUniqueness=lineItemUnique)	The number of unique clicks within a line item, counting each user’s click once per line item.	metric
clicks (adUniqueness=mediaUnique)	clicks (adUniqueness=mediaUnique)	The number of unique clicks on a media asset, counting each user’s click once per media.	metric
clicks (dataSource=adform)	clicks (dataSource=adform)	The total number of clicks on an ad, as reported by the Adform platform.	metric
clicksToLandingPage	clicksToLandingPage	The number of clicks that directed users to the campaign’s designated landing page.	metric
clicksToLandingPage (adInteraction=postClick)	clicksToLandingPage (adInteraction=postClick)	The number of clicks that led users to a landing page, attributed specifically to a post-click ad interaction.	metric
clicksToLandingPage (adInteraction=postImpression)	clicksToLandingPage (adInteraction=postImpression)	The number of clicks that led users to a landing page, attributed specifically to a post-impression ad interaction (user saw the ad but clicked later, not directly after viewing).	metric
clickscrossdevice	clickscrossdevice	The total number of clicks attributed across multiple devices.	metric
client	client	The name of the client or advertiser associated with the campaign.	dimension
clientID	clientID	A unique identifier for the client or advertiser.	dimension
continent	continent	The continent of the user’s location.	dimension
conversions	conversions	The total number of conversions recorded.	metric
conversions (adInteraction=all)	conversions (adInteraction=all)	The total number of conversions attributed to all ad interactions.	metric
conversions (adInteraction=postClick)	conversions (adInteraction=postClick)	The number of conversions attributed to a user clicking on an ad.	metric
conversions (adInteraction=postImpression)	conversions (adInteraction=postImpression)	The number of conversions attributed to a user viewing an ad impression without clicking.	metric
conversions (conversionType=allConversionTypes)	conversions (conversionType=allConversionTypes)	The total number of conversions across all defined conversion types.	metric
conversions (conversionType=conversionType1)	conversions (conversionType=conversionType1)	The number of conversions for a specific conversion type, Conversion Type 1.	metric
conversions (conversionType=conversionType2)	conversions (conversionType=conversionType2)	The number of conversions for a specific conversion type, Conversion Type 2.	metric
conversions (conversionType=conversionType3)	conversions (conversionType=conversionType3)	The number of conversions for a specific conversion type, Conversion Type 3.	metric
conversions (pageCategory=download)	conversions (pageCategory=download)	The number of conversions where the conversion event was a download.	metric
conversions (pageCategory=infoPages)	conversions (pageCategory=infoPages)	The number of conversions where the conversion event occurred on an information page.	metric
conversions (pageCategory=productPage)	conversions (pageCategory=productPage)	The number of conversions where the conversion event occurred on a product page.	metric
conversions (pageCategory=signUpPages)	conversions (pageCategory=signUpPages)	The number of conversions where the conversion event occurred on a sign-up page.	metric
conversions (pageCategory=thankYouPage)	conversions (pageCategory=thankYouPage)	The number of conversions where the conversion event occurred on a thank you page.	metric
conversionsAll	conversionsAll	The total number of all recorded conversions, regardless of type or category.	metric
conversionsAll (conversionType=allConversionTypes)	conversionsAll (conversionType=allConversionTypes)	The total number of conversions across all defined conversion types.	metric
conversionsAll (conversionType=conversionType1)	conversionsAll (conversionType=conversionType1)	The total number of conversions from a tracked website for a specific conversion type, including all conversions from relevant tracking points.	metric
conversionsAll (conversionType=conversionType2)	conversionsAll (conversionType=conversionType2)	All conversions of a specific type (conversionType2), representing desired actions taken by users.	metric
conversionsAll (conversionType=conversionType3)	conversionsAll (conversionType=conversionType3)	All conversions of a specific type (conversionType3), representing desired actions taken by users.	metric
conversionsAll (pageCategory=thankYouPage)	conversionsAll (pageCategory=thankYouPage)	The total number of conversions attributed to a ‘thank you page’ category.	metric
conversionsSpecs	conversionsSpecs		metric
conversionsSpecs (conversionType=conversionType2)	conversionsSpecs (conversionType=conversionType2)	The number of all conversions for a specific conversion type, across all tracked conversion pages, including uniqueness levels.	metric
conversionsSpecs (conversionType=conversionType3)	conversionsSpecs (conversionType=conversionType3)	The number of all conversions for a specific conversion type, across all tracked conversion pages, including uniqueness levels.	metric
conversionsSpecs (pageCategory=thankYouPage)	conversionsSpecs (pageCategory=thankYouPage)		metric
conversionscrossdevice	conversionscrossdevice	The total number of conversions attributed across multiple devices.	metric
conversionscrossdevice (conversionType=conversionType1)	conversionscrossdevice (conversionType=conversionType1)	The number of cross-device conversions for Conversion Type 1.	metric
conversionscrossdevice (conversionType=conversionType2)	conversionscrossdevice (conversionType=conversionType2)	The number of cross-device conversions for Conversion Type 2.	metric
conversionscrossdevice (conversionType=conversionType3)	conversionscrossdevice (conversionType=conversionType3)	The number of cross-device conversions for Conversion Type 3.	metric
conversionscrossdevice (pageCategory=download)	conversionscrossdevice (pageCategory=download)	The number of cross-device conversions where the conversion event was a download.	metric
conversionscrossdevice (pageCategory=infoPages)	conversionscrossdevice (pageCategory=infoPages)	The number of cross-device conversions where the conversion event occurred on an information page.	metric
conversionscrossdevice (pageCategory=productPage)	conversionscrossdevice (pageCategory=productPage)	The number of cross-device conversions where the conversion event occurred on a product page.	metric
conversionscrossdevice (pageCategory=signUpPages)	conversionscrossdevice (pageCategory=signUpPages)	The number of cross-device conversions where the conversion event occurred on a sign-up page.	metric
conversionscrossdevice (pageCategory=thankYouPage)	conversionscrossdevice (pageCategory=thankYouPage)	The number of cross-device conversions where the conversion event occurred on a thank you page.	metric
cookiesEnabled	cookiesEnabled		dimension
cost	cost	The total cost associated with the ad campaign or specific ad activity.	metric
cost (costType=fixedCost)	cost (costType=fixedCost)	The fixed cost incurred for the specified metric.	metric
cost (costType=maxCost)	cost (costType=maxCost)	The maximum possible cost incurred for the specified metric.	metric
cost (costType=rtb)	cost (costType=rtb)	The cost incurred from Real-Time Bidding (RTB) activities.	metric
cost_usd	cost_usd	The cost incurred, expressed in US Dollars.	metric
country	country	The country from which the ad interactions originated.	dimension
createdAt	trackingCreatedAt	The timestamp indicating when an entity or record was created.	dimension
ctr	ctr	The Click-Through Rate, calculated as clicks divided by impressions, indicating the effectiveness of an ad.	metric
currency_code	currency_code	The currency code used for financial transactions.	dimension
date	date	The date for which the data is reported.	dimension
dateID	dateID	A unique identifier for a specific date.	dimension
date_updated	date_updated		dimension
dayofweek	dayofweek	The day of the week when the ad event occurred (e.g., Monday, Tuesday).	dimension
deal	deal	The name or identifier of a programmatic deal used to purchase ad inventory.	dimension
dealID	dealID	A unique identifier for a programmatic deal.	dimension
deliveredClicks	deliveredClicks	The total number of clicks that were successfully registered or delivered.	metric
deliveredConversions	deliveredConversions	The total number of conversions that were successfully delivered.	metric
deliveredImpressions	deliveredImpressions	The total number of ad impressions that were delivered to users.	metric
deviceModel	deviceModel	The specific model of the device used by the user.	dimension
deviceType	deviceType	The type of device (e.g., desktop, mobile, tablet) on which the ad was displayed.	dimension
deviceVendor	deviceVendor	The vendor or manufacturer of the device used by the user.	dimension
dmpDspSegment	dmpDspSegment		dimension
dmpRotatorsSegment	dmpRotatorsSegment		dimension
dynamicAdVersion	dynamicAdVersion		dimension
ecpm	ecpm	Effective Cost Per Mille (thousand), a metric indicating the revenue generated per thousand impressions.	metric
eligibleImpressions	eligibleImpressions	The total number of impressions that were eligible to be displayed.	metric
engagementRate	engagementRate	The percentage of users who engaged with the ad or content.	metric
engagements	engagements	The total number of user interactions or engagements with an ad.	metric
engagingImpressions	engagingImpressions	Impressions that resulted in user engagement beyond just being viewable.	metric
event	event	A specific user interaction or action tracked within a banner or ad.	dimension
events	events	The total count of all tracked events or user interactions.	metric
events (adUniqueness=all)	events (adUniqueness=all)	The total count of all tracked events, without considering uniqueness.	metric
events (eventType=videoPlayStart)	events (eventType=videoPlayStart)	The number of times a video ad started playing.	metric
frequencyCampaign	frequencyCampaign	The average number of times a unique user was exposed to a campaign’s ads.	dimension
impressions	impressions	The total number of times an ad was displayed.	metric
impressions (adUniqueness=all)	impressions (adUniqueness=all)	The total number of ad impressions, counting all instances regardless of uniqueness.	metric
impressions (adUniqueness=campaignDayUnique)	impressions (adUniqueness=campaignDayUnique)	The number of unique impressions within a campaign per day, counting each user’s impression once per campaign per day.	metric
impressions (adUniqueness=campaignUnique)	impressions (adUniqueness=campaignUnique)	The number of unique impressions within a campaign, counting each user’s impression once per campaign.	metric
impressions (adUniqueness=lineItemUnique)	impressions (adUniqueness=lineItemUnique)	The number of unique impressions within a line item, counting each user’s impression once per line item.	metric
impressions (adUniqueness=mediaUnique)	impressions (adUniqueness=mediaUnique)	The number of unique impressions for a media asset, counting each user’s impression once per media.	metric
impressions (dataSource=adform)	impressions (dataSource=adform)	The total number of ad impressions, as reported by the Adform platform.	metric
impressionsFirstParty	impressionsFirstParty	The number of times a visitor with a first-party ID sees an ad on a publisher’s site.	metric
impressionsFirstParty (adUniqueness=lineItemUnique)	impressionsFirstParty (adUniqueness=lineItemUnique)	The number of times a visitor with a first-party ID sees an ad, specifically for unique impressions at the line item level.	metric
impressionscrossdevice	impressionscrossdevice	Impressions delivered to users across multiple devices.	metric
impressionscrossdevice (dataSource=adform)	impressionscrossdevice (dataSource=adform)	Cross-device impressions reported by Adform.	metric
impressionspct	impressionspct	The share of impressions for the selected dimension in relation to the total number of impressions.	metric
languageBrowser	languageBrowser	The language setting of the user’s web browser.	dimension
lineItem	lineItem	The name of the line item within a campaign.	dimension
lineItemAdGapID	lineItemAdGapID		dimension
lineItemEndDate	lineItemEndDate	The scheduled end date of the line item.	dimension
lineItemID	lineItemID	A unique identifier for the line item.	dimension
lineItemStartDate	lineItemStartDate	The scheduled start date of the line item.	dimension
measurableImpressions	measurableImpressions	The total number of impressions that were eligible for viewability measurement.	metric
measurableImpressions (adUniqueness=campaignUnique)	measurableImpressions (adUniqueness=campaignUnique)	The number of measurable impressions within a campaign, indicating impressions that met certain measurement criteria, counting each user once per campaign.	metric
measurableImpressions (adUniqueness=mediaUnique)	measurableImpressions (adUniqueness=mediaUnique)	The number of measurable impressions for a media asset, indicating impressions that met certain measurement criteria, counting each user once per media.	metric
media	media	The specific media placement or ad slot where the ad was displayed.	dimension
mediaID	mediaID	A unique identifier for the media placement where the ad was displayed.	dimension
month	month	The month for which the data is reported.	dimension
monthID	monthID	The unique identifier for the month in which the ad was served.	metric
mouseovers	mouseovers	The number of times a user’s mouse pointer hovered over an ad.	metric
mpAmount	mpAmount	The monetary amount related to media spend or revenue.	metric
mpAmount (mpAmountType=gross)	mpAmount (mpAmountType=gross)	The gross monetary amount, including all fees and taxes.	metric
mpAmount (mpAmountType=net)	mpAmount (mpAmountType=net)	The net monetary amount, excluding certain fees or taxes.	metric
mpAmount (mpAmountType=net2)	mpAmount (mpAmountType=net2)	The second net monetary amount type, used for specific financial calculations.	metric
mpAmount (mpCalculationTime=total)	mpAmount (mpCalculationTime=total)	The total monetary amount for the selected period, calculated across all transactions.	metric
mpPrice (mpPriceType=gross)	mpPrice (mpPriceType=gross)	The gross price of media, including all fees and taxes.	metric
mpPrice (mpPriceType=net)	mpPrice (mpPriceType=net)	The net price of media, excluding certain fees or taxes.	metric
mpPrice (mpPriceType=net2)	mpPrice (mpPriceType=net2)	The second net price type of media, used for specific cost calculations.	metric
name	trackingName	The name used for tracking purposes, often for a campaign or line item.	dimension
network	network	The advertising network or publisher network where the ads were served.	dimension
networkID	networkID		dimension
newVisitsPercent	newVisitsPercent	The percentage of new visits to the website or landing page.	metric
nonViewableImpressionsIAB	nonViewableImpressionsIAB	The number of impressions that were not deemed viewable according to IAB standards.	metric
operatingSystem	operatingSystem	The operating system of the device used by the user.	dimension
order	order	The name or identifier of an order, which is a grouping level for managing line items within a campaign.	dimension
orderID	orderID	A unique identifier for an order.	dimension
page	page	The specific web page on which an ad was displayed or a tracked event occurred.	dimension
pageID	pageID	The unique identifier for a specific page, commonly used as a dimension to group metrics and analyze performance by page.	dimension
pageviews	pageviews	The total number of times a page was viewed.	metric
pageviews (adInteraction=postImpression)	pageviews (adInteraction=postImpression)	The number of pageviews on a tracked website that occurred after a post-impression ad interaction.	metric
pageviewsAll	pageviewsAll	The total number of pageviews across all tracked pages.	metric
pageviewsAll (adInteraction=postClick)	pageviewsAll (adInteraction=postClick)	The total number of pageviews that occurred after an ad click.	metric
pageviewsAll (adInteraction=postImpression)	pageviewsAll (adInteraction=postImpression)	The total number of pageviews that occurred after an ad impression.	metric
pageviewsSpecsTemp (visitUniqueness=allSitesCampaign)	pageviewsSpecsTemp (visitUniqueness=allSitesCampaign)		metric
pageviewsSpecsTemp (visitUniqueness=noRepeat)	pageviewsSpecsTemp (visitUniqueness=noRepeat)		metric
pageviewscrossdevice	pageviewscrossdevice	The total number of pageviews attributed across multiple devices.	metric
pageviewscrossdevice (visitUniqueness=all)	pageviewscrossdevice (visitUniqueness=all)	The total number of pageviews attributed across multiple devices, counting all visits.	metric
pageviewscrossdevice (visitUniqueness=allSitesCampaign)	pageviewscrossdevice (visitUniqueness=allSitesCampaign)	The number of times pages were viewed by unique visitors, distinguished using ID Fusion across different devices, domains, and browsers for all campaign sites.	metric
pageviewscrossdevice (visitUniqueness=orders)	pageviewscrossdevice (visitUniqueness=orders)	Cross-device pageviews specifically related to orders, counting visits once per order.	metric
pageviewscrossdevice (visitUniqueness=pointCampaign)	pageviewscrossdevice (visitUniqueness=pointCampaign)	Cross-device pageviews related to a specific point campaign, counting visits once per campaign.	metric
programmaticBuyType	programmaticBuyType	The specific method used for programmatic ad buying (e.g., Open Auction, Private Marketplace).	dimension
region	region	The geographic region of the user’s location.	dimension
renderedImpressions	renderedImpressions	The number of impressions that were fully loaded and displayed in the user’s browser.	metric
renderedImpressions (adUniqueness=campaignUnique)	renderedImpressions (adUniqueness=campaignUnique)	The number of unique impressions where the ad creative was fully rendered within a campaign, counting each user once per campaign.	metric
renderedImpressions (adUniqueness=mediaUnique)	renderedImpressions (adUniqueness=mediaUnique)	The number of unique impressions where the ad creative was fully rendered for a media asset, counting each user once per media.	metric
rtbAdformIncludedFee	rtbAdformIncludedFee	Fees included by Adform in Real-Time Bidding (RTB) transactions.	metric
rtbBids	rtbBids	The total number of bids made in Real-Time Bidding (RTB) auctions.	metric
rtbCrossDeviceCost	rtbCrossDeviceCost	The cost associated with cross-device targeting in Real-Time Bidding (RTB).	metric
rtbDomain	rtbDomain	The domain where a Real-Time Bidding ad was served.	dimension
rtbInventorySource	rtbInventorySource	The source of the ad inventory acquired through Real-Time Bidding.	dimension
rtbMediaCost	rtbMediaCost	The cost of media purchased through Real-Time Bidding.	metric
rtbRichMediaFee	rtbRichMediaFee	Fees associated with serving rich media ads in Real-Time Bidding (RTB) transactions.	metric
sales	sales	The total revenue or value generated from conversions.	metric
sales (adInteraction=postClick)	sales (adInteraction=postClick)	The revenue generated from sales attributed to a post-click ad interaction.	metric
sales (adInteraction=postImpression)	sales (adInteraction=postImpression)	The revenue generated from sales attributed to a post-impression ad interaction.	metric
sales (conversionType=conversionType2)	sales (conversionType=conversionType2)	The monetary value of product sales collected from tracked pages on an advertiser’s website, for a specific conversion type.	metric
sales (conversionType=conversionType3)	sales (conversionType=conversionType3)	The monetary value of product sales collected from tracked pages on an advertiser’s website, for a specific conversion type.	metric
salesAll	salesAll	The total revenue generated from all sales.	metric
salesAll (conversionType=conversionType2)	salesAll (conversionType=conversionType2)	The total sales generated from Conversion Type 2.	metric
salesAll (pageCategory=thankYouPage)	salesAll (pageCategory=thankYouPage)	The total sales value or count attributed to conversions occurring on a thank you page.	metric
salesByCost (adInteraction=postClick)	salesByCost (adInteraction=postClick)	The total sales revenue attributed to ad interactions where a user made a purchase after clicking on an ad, measured by cost.	metric
salesByCost (adInteraction=postImpression)	salesByCost (adInteraction=postImpression)	The total sales revenue attributed to ad interactions where a user made a purchase after seeing an ad (but not necessarily clicking it), measured by cost.	metric
salesSpecs	salesSpecs		metric
seAccount	seAccount		dimension
tag	tag	The name or description of the ad tag.	dimension
tagID	tagID	Unique identifier for the ad tag.	dimension
tagUID	tagUID		dimension
undeterminedImpressions	undeterminedImpressions	The number of served impressions that were not measured for viewability.	metric
uniqueClicksPercent	uniqueClicksPercent	The percentage of unique clicks out of the total clicks.	metric
uniqueImpressionsPercent	uniqueImpressionsPercent	The percentage of unique impressions out of the total impressions.	metric
uniqueReach	uniqueReach	The number of unique users who were exposed to the ad or campaign.	metric
updatedAt	trackingUpdatedAt	The timestamp indicating when an entity or record was last updated.	dimension
verifiedImpressions	verifiedImpressions	The number of impressions that have been verified as legitimate.	metric
videoCompleteCount	videoCompleteCount	The total number of times a video ad played to 100% completion.	metric
videoCompletionRate	videoCompletionRate	The percentage of video plays that were completed entirely.	metric
videoEvents	videoEvents	The total number of events related to video ad playback.	metric
videoEventsPlayTimePercent	videoEventsPlayTimePercent	The percentage of the video ad that was played by users.	metric
videoEventsPlayTimePercent (videoEventType=100Percent)	videoEventsPlayTimePercent (videoEventType=100Percent)	The number of video plays that reached 100% completion.	metric
videoEventsPlayTimePercent (videoEventType=25Percent)	videoEventsPlayTimePercent (videoEventType=25Percent)	The number of video plays that reached 25% completion.	metric
videoEventsPlayTimePercent (videoEventType=50Percent)	videoEventsPlayTimePercent (videoEventType=50Percent)	The number of video plays that reached 50% completion.	metric
videoEventsPlayTimePercent (videoEventType=75Percent)	videoEventsPlayTimePercent (videoEventType=75Percent)	The number of video plays that reached 75% completion.	metric
videoPlayStartCount	videoPlayStartCount	The number of times a video ad started playing.	metric
videoPlayTimePercentCount (videoEventType=25Percent)	videoPlayTimePercentCount (videoEventType=25Percent)	The number of times a video ad was played for at least 25% of its duration.	metric
viewImpressionsIAB	viewImpressionsIAB	The number of ad impressions that met the IAB viewability standards.	metric
viewImpressionsIAB (adUniqueness=campaignUnique)	viewImpressionsIAB (adUniqueness=campaignUnique)	The number of unique impressions that were deemed viewable according to IAB standards within a campaign, counting each user once per campaign.	metric
viewImpressionsIAB (adUniqueness=mediaUnique)	viewImpressionsIAB (adUniqueness=mediaUnique)	The number of unique impressions that were deemed viewable according to IAB standards for a media asset, counting each user once per media.	metric
visitors	visitors	The number of unique visitors who interacted with the ad or website.	metric
visits	visits	The total number of visits to a website or landing page.	metric
visits (pageCategory=allPages)	visits (pageCategory=allPages)	The total number of visits across all pages of a website.	metric
visits (pageCategory=landingPages)	visits (pageCategory=landingPages)	The total number of visits to landing pages.	metric
vtr	vtr	Video Through Rate, the percentage of video ad impressions that played to completion.	metric
website	website	The website domain where the ad was displayed or a tracked event occurred.	dimension
websiteSection	websiteSection	A specific section or category within a website.	dimension
websiteSubsection	websiteSubsection	A further subsection or subcategory within a website section.	dimension
week	week	The week for which the data is reported.	metric
zip	zip	The postal code or zip code of the user’s location.	dimension