Adform (Buyer): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Buyer). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
DateConverted	DateConverted	The date on which a conversion event associated with a campaign or ad interaction was recorded.	metric
Tracking Segment	Tracking Segment	A segment of a Data Management Platform (DMP) audience that was used in ad delivery or targeting.	dimension
WeekAsDate	WeekAsDate	The date representing the start of the week.	dimension
WeekNum	WeekNum	The week number within the year.	metric
Year	Year	The year in which the ad event occurred.	dimension
active	active	Indicates whether a campaign or line item is currently active. This field can be used for filtering reports.	dimension
adCreativeType	adCreativeType	The classification of the ad creative, e.g., display, video, native.	dimension
adServing.level	adServing.level		dimension
adServing.method	adServing.method		dimension
adform_video_start	adform_video_start	The total number of video starts, including both auto-play and user-initiated video plays. Only unique starts are reported.	metric
adform_vtr_100	adform_vtr_100	Represents the percentage of a video ad that was played to 100% completion. This is a metric indicating full video view-through.	metric
adform_vtr_25	adform_vtr_25	Represents the percentage of a video ad that was played to at least 25% completion. This is a metric indicating partial video view-through.	metric
adform_vtr_50	adform_vtr_50	Represents the percentage of a video ad that was played to at least 50% completion. This is a metric indicating partial video view-through.	metric
adform_vtr_75	adform_vtr_75	Represents the percentage of a video ad that was played to at least 75% completion. This is a metric indicating partial video view-through.	metric
advertiserId	advertiserId	A unique identifier for the advertiser account.	dimension
advertiserName	advertiserName	The name of the advertiser.	dimension
agencyId	agencyId	The unique identifier for the agency associated with the campaign or advertiser.	metric
avgFrequency	avgFrequency	The average number of times a unique user was shown an ad.	metric
avgFrequencycrossdevice	avgFrequencycrossdevice	The average number of times a unique user was exposed to an ad across multiple devices.	metric
avgNonViewableVideoPlayTime	avgNonViewableVideoPlayTime	The average play time of video ads that were not considered viewable.	metric
avgVideoPlayTime	avgVideoPlayTime	The average time users spent playing a video ad.	metric
avgViewabilityTime	avgViewabilityTime	The average time an ad was viewable on screen.	metric
banner	banner	The name or identifier of the creative banner used in the ad campaign.	dimension
bannerAttribute1	bannerAttribute1	A custom label assigned to banners for reporting data in different splits.	dimension
bannerAttribute2	bannerAttribute2	Groups information by Banner Attribute 2, which is a user-defined property of a banner.	dimension
bannerAttribute3	bannerAttribute3	Groups information by Banner Attribute 3, which is a user-defined property of a banner.	dimension
bannerFormat	bannerFormat	The format or layout specification of the ad banner, such as size or type.	dimension
bannerFormatID	bannerFormatID	Unique identifier for the format of the banner ad.	dimension
bannerGlobalID	bannerGlobalID	A global unique identifier for the banner ad.	dimension
bannerID	bannerID	A unique identifier for the ad banner.	dimension
bannerSize	bannerSize	The dimensions (e.g., width x height) of the ad banner.	dimension
bannerType	bannerType	The specific type of the ad banner creative.	dimension
bannerWeight	bannerWeight	The weighting assigned to a banner for ad serving rotation, influencing its frequency of display.	dimension
booked	booked	Indicates whether the item (e.g., impressions, clicks) was booked or reserved.	metric
bookedClicks	bookedClicks	The number of clicks that were booked or reserved for a campaign.	metric
bookedImpressions	bookedImpressions	The number of impressions that were booked or reserved for a campaign.	metric
bookedTime	bookedTime	The amount of time booked for a campaign or ad placement.	metric
browser	browser	The web browser used by the user when viewing the ad.	dimension
budget	budget	The allocated financial budget for a campaign, defining the total spend limit.	metric
buyType	buyType	The method of purchasing ad inventory, such as programmatic or direct.	dimension
campaign	campaign	The name or identifier of the advertising campaign.	dimension
campaignBillingID	campaignBillingID	A unique identifier for a campaign, primarily used for financial tracking and billing purposes.	dimension
campaignBudget	campaignBudget	The allocated budget for the campaign.	metric
campaignCurrency	campaignCurrency	The currency in which the campaign budget and costs are reported.	dimension
campaignEndDate	campaignEndDate	The scheduled end date of the campaign.	dimension
campaignID	campaignID	A unique identifier for the advertising campaign.	dimension
campaignId	campaignId	A unique identifier for an advertising campaign.	dimension
campaignManagerId	campaignManagerId	An identifier that references the manager or entity responsible for the specific campaign.	metric
campaignPurchaseOrderNumber	campaignPurchaseOrderNumber	The purchase order number associated with a campaign, used for internal or external procurement and financial reconciliation.	dimension
campaignStartDate	campaignStartDate	The date on which the advertising campaign is scheduled to begin.	dimension
campaignStatus	campaignStatus	The current status of the campaign (e.g., active, paused, completed).	dimension
campaignSubType	campaignSubType	The specific type of a campaign, such as Google, Microsoft, display, search (non-API), social media, real-time bidding (RTB), affiliate, or email.	dimension
campaignTimeZone	campaignTimeZone	The geographical timezone setting for the campaign, which impacts scheduling of ad delivery and the reporting of time-based metrics.	dimension
campaignType	campaignType	The classification or category of the advertising campaign (e.g., brand awareness, direct response).	dimension
city	city	The city of the user’s location.	dimension
clicks	clicks	The total number of clicks on an ad.	metric
clicks (adUniqueness=campaignDayUnique)	clicks (adUniqueness=campaignDayUnique)	The number of unique clicks within a campaign per day, counting each user’s click once per campaign per day.	metric
clicks (adUniqueness=campaignUnique)	clicks (adUniqueness=campaignUnique)	The number of unique clicks within a campaign, counting each user’s click once per campaign.	metric
clicks (adUniqueness=lineItemUnique)	clicks (adUniqueness=lineItemUnique)	The number of unique clicks within a line item, counting each user’s click once per line item.	metric
clicks (adUniqueness=mediaUnique)	clicks (adUniqueness=mediaUnique)	The number of unique clicks on a media asset, counting each user’s click once per media.	metric
clicksFirstParty	clicksFirstParty	The number of first-party clicks for the selected dimension, with data limited to specific vendors and publishers.	metric
clicksToLandingPage	clicksToLandingPage	The number of clicks that directed users to the campaign’s designated landing page.	metric
clickscrossdevice	clickscrossdevice	The total number of clicks attributed across multiple devices.	metric
client	client	The name of the client or advertiser associated with the campaign.	dimension
clientID	clientID	A unique identifier for the client or advertiser.	dimension
clientId	clientId	A unique identifier for a client or advertiser account.	metric
continent	continent	The continent of the user’s location.	dimension
conversions	conversions	The total number of conversions recorded.	metric
conversions (adInteraction=all)	conversions (adInteraction=all)	The total number of conversions attributed to all ad interactions.	metric
conversions (adInteraction=postClick)	conversions (adInteraction=postClick)	The number of conversions attributed to a user clicking on an ad.	metric
conversions (adInteraction=postImpression)	conversions (adInteraction=postImpression)	The number of conversions attributed to a user viewing an ad impression without clicking.	metric
conversions (conversionType=conversionType1)	conversions (conversionType=conversionType1)	The count of user actions, such as purchases or sign-ups, attributed to a specific conversion type.	metric
conversions (conversionType=conversionType2)	conversions (conversionType=conversionType2)	The count of user actions, such as purchases or sign-ups, attributed to a specific conversion type.	metric
conversions (conversionType=conversionType3)	conversions (conversionType=conversionType3)	The number of conversions for a specific conversion type, Conversion Type 3.	metric
conversions (pageCategory=download)	conversions (pageCategory=download)	The number of conversions where the conversion event was a download.	metric
conversions (pageCategory=infoPages)	conversions (pageCategory=infoPages)	The number of conversions where the conversion event occurred on an information page.	metric
conversions (pageCategory=productPage)	conversions (pageCategory=productPage)	The number of conversions where the conversion event occurred on a product page.	metric
conversions (pageCategory=signUpPages)	conversions (pageCategory=signUpPages)	The number of conversions where the conversion event occurred on a sign-up page.	metric
conversions (pageCategory=thankYouPage)	conversions (pageCategory=thankYouPage)	The number of conversions where the conversion event occurred on a thank you page.	metric
conversionsAll	conversionsAll	The total number of all recorded conversions, regardless of type or category.	metric
conversionsAll (conversionType=conversionType1)	conversionsAll (conversionType=conversionType1)	The total number of conversions from a tracked website for a specific conversion type, including all conversions from relevant tracking points.	metric
conversionsAll (conversionType=conversionType2)	conversionsAll (conversionType=conversionType2)	All conversions of a specific type (conversionType2), representing desired actions taken by users.	metric
conversionsAll (conversionType=conversionType3)	conversionsAll (conversionType=conversionType3)	All conversions of a specific type (conversionType3), representing desired actions taken by users.	metric
conversionsAll (pageCategory=thankYouPage)	conversionsAll (pageCategory=thankYouPage)	The total number of conversions attributed to a ‘thank you page’ category.	metric
conversionsSpecs	conversionsSpecs	The number of all Conversion pageviews displayed as a sum for all tracked conversion pages, with the possibility to change uniqueness settings for this metric.	metric
conversionsSpecs (pageCategory=thankYouPage)	conversionsSpecs (pageCategory=thankYouPage)	The number of conversions where the page category is a ‘Thank You Page’.	metric
conversionscrossdevice	conversionscrossdevice	The total number of conversions attributed across multiple devices.	metric
conversionscrossdevice (conversionType=conversionType1)	conversionscrossdevice (conversionType=conversionType1)	The number of cross-device conversions for Conversion Type 1.	metric
conversionscrossdevice (conversionType=conversionType2)	conversionscrossdevice (conversionType=conversionType2)	The number of cross-device conversions for Conversion Type 2.	metric
conversionscrossdevice (pageCategory=download)	conversionscrossdevice (pageCategory=download)	The number of cross-device conversions where the conversion event was a download.	metric
conversionscrossdevice (pageCategory=infoPages)	conversionscrossdevice (pageCategory=infoPages)	The number of cross-device conversions where the conversion event occurred on an information page.	metric
conversionscrossdevice (pageCategory=productPage)	conversionscrossdevice (pageCategory=productPage)	The number of cross-device conversions where the conversion event occurred on a product page.	metric
conversionscrossdevice (pageCategory=signUpPages)	conversionscrossdevice (pageCategory=signUpPages)	The number of cross-device conversions where the conversion event occurred on a sign-up page.	metric
conversionscrossdevice (pageCategory=thankYouPage)	conversionscrossdevice (pageCategory=thankYouPage)	The number of cross-device conversions where the conversion event occurred on a thank you page.	metric
cookieLifeTime.clickHours	cookieLifeTime.clickHours	The duration, in hours, for which a cookie remains active after a user click for attribution purposes.	metric
cookieLifeTime.recentClickSeconds	cookieLifeTime.recentClickSeconds	The duration, in seconds, considered for a recent click in cookie-based attribution models.	metric
cookieLifeTime.recentViewSeconds	cookieLifeTime.recentViewSeconds	The duration, in seconds, considered for a recent view (impression) in cookie-based attribution models.	metric
cookieLifeTime.viewHours	cookieLifeTime.viewHours	The duration, in hours, for which a cookie remains active after a user view (impression) for attribution purposes.	metric
cookiesEnabled	cookiesEnabled	Technical dimension that groups information by a visitor’s cookie acceptance setting (e.g., ‘Enabled’, ‘Disabled’, ‘Opt out’).	dimension
cost	cost	The total cost associated with the ad campaign or specific ad activity.	metric
cost (costType=fixedCost)	cost (costType=fixedCost)	The fixed cost incurred for the specified metric.	metric
cost (costType=maxCost)	cost (costType=maxCost)	The maximum possible cost incurred for the specified metric.	metric
cost (costType=rtb)	cost (costType=rtb)	The cost incurred from Real-Time Bidding (RTB) activities.	metric
cost_usd	cost_usd	The cost incurred, expressed in US Dollars.	metric
country	country	The country from which the ad interactions originated.	dimension
createdAt	trackingCreatedAt	The timestamp indicating when an entity or record was created.	dimension
ctr	ctr	The Click-Through Rate, calculated as clicks divided by impressions, indicating the effectiveness of an ad.	metric
currency	currency	The currency code used for budget, cost, and other financial metrics within a campaign.	dimension
currency_code	currency_code	The currency code used for financial transactions.	dimension
date	date	The date for which the data is reported.	dimension
date_updated	date_updated	Represents the date when a record, such as a statistic or metadata entry, was last modified or updated in the Adform platform. This field is commonly used to track data freshness or for filtering data within a specific time frame.	dimension
dayofweek	dayofweek	The day of the week when the ad event occurred (e.g., Monday, Tuesday).	dimension
deal	deal	The name or identifier of a programmatic deal used to purchase ad inventory.	dimension
dealID	dealID	A unique identifier for a programmatic deal.	dimension
deliveredClicks	deliveredClicks	The total number of clicks that were successfully registered or delivered.	metric
deliveredConversions	deliveredConversions	The total number of conversions that were successfully delivered.	metric
deliveredImpressions	deliveredImpressions	The total number of ad impressions that were delivered to users.	metric
deviceModel	deviceModel	The specific model of the device used by the user.	dimension
deviceType	deviceType	The type of device (e.g., desktop, mobile, tablet) on which the ad was displayed.	dimension
deviceVendor	deviceVendor	The vendor or manufacturer of the device used by the user.	dimension
dmpDspSegment	dmpDspSegment	Groups data by DMP (Data Management Platform) audiences that were used (included or excluded) in Real-Time Bidding (RTB) to win an impression.	dimension
dmpRotatorsSegment	dmpRotatorsSegment	Groups data by DMP (Data Management Platform) Data Provider Segments that were used in creatives to show an impression.	dimension
dynamicAdVersion	dynamicAdVersion	This dimension groups data by Dynamic Ad Version, representing a single set of data variables and values used for messaging.	dimension
eligibleImpressions	eligibleImpressions	The total number of impressions that were eligible to be displayed.	metric
endDate	endDate	The end date of a campaign or other time-bound entity, following ISO-8601 format.	dimension
engagements	engagements	The total number of user interactions or engagements with an ad.	metric
engagingImpressions	engagingImpressions	Impressions that resulted in user engagement beyond just being viewable.	metric
event	event	A specific user interaction or action tracked within a banner or ad.	dimension
events	events	The total count of all tracked events or user interactions.	metric
events (eventType=videoPlayStart)	events (eventType=videoPlayStart)	The number of times a video ad started playing.	metric
frequencyCampaign	frequencyCampaign	The average number of times a unique user was exposed to a campaign’s ads.	dimension
id	id	A unique identifier for an entity.	dimension
impressions	impressions	The total number of times an ad was displayed.	metric
impressions (adUniqueness=all)	impressions (adUniqueness=all)	The total number of ad impressions, counting all instances regardless of uniqueness.	metric
impressions (adUniqueness=campaignDayUnique)	impressions (adUniqueness=campaignDayUnique)	The number of unique impressions within a campaign per day, counting each user’s impression once per campaign per day.	metric
impressions (adUniqueness=campaignUnique)	impressions (adUniqueness=campaignUnique)	The number of unique impressions within a campaign, counting each user’s impression once per campaign.	metric
impressions (adUniqueness=lineItemUnique)	impressions (adUniqueness=lineItemUnique)	The number of unique impressions within a line item, counting each user’s impression once per line item.	metric
impressions (adUniqueness=mediaUnique)	impressions (adUniqueness=mediaUnique)	The number of unique impressions for a media asset, counting each user’s impression once per media.	metric
impressions (dataSource=adform)	impressions (dataSource=adform)	The total number of ad impressions, as reported by the Adform platform.	metric
impressionsFirstParty	impressionsFirstParty	The number of times a visitor with a first-party ID sees an ad on a publisher’s site.	metric
impressionscrossdevice	impressionscrossdevice	Impressions delivered to users across multiple devices.	metric
impressionspct	impressionspct	The share of impressions for the selected dimension in relation to the total number of impressions.	metric
industryVertical	industryVertical	The industry sector or vertical associated with the advertiser or campaign.	dimension
languageBrowser	languageBrowser	The language setting of the user’s web browser.	dimension
lineItem	lineItem	The name of the line item within a campaign.	dimension
lineItemAdGapID	lineItemAdGapID	An AdGap ID used to facilitate comparison between Advertiser and Publisher reports by providing a unique identifier per line item.	dimension
lineItemEndDate	lineItemEndDate	The scheduled end date of the line item.	dimension
lineItemID	lineItemID	A unique identifier for the line item.	dimension
lineItemStartDate	lineItemStartDate	The scheduled start date of the line item.	dimension
managerId	managerId	The unique identifier for the manager responsible for the campaign or account.	metric
measurableImpressions	measurableImpressions	The total number of impressions that were eligible for viewability measurement.	metric
measurableImpressions (adUniqueness=campaignUnique)	measurableImpressions (adUniqueness=campaignUnique)	The number of measurable impressions within a campaign, indicating impressions that met certain measurement criteria, counting each user once per campaign.	metric
measurableImpressions (adUniqueness=mediaUnique)	measurableImpressions (adUniqueness=mediaUnique)	The number of measurable impressions for a media asset, indicating impressions that met certain measurement criteria, counting each user once per media.	metric
media	media	The specific media placement or ad slot where the ad was displayed.	dimension
mediaID	mediaID	A unique identifier for the media placement where the ad was displayed.	dimension
monthID	monthID	The unique identifier for the month in which the ad was served.	metric
mouseovers	mouseovers	The number of times a user’s mouse pointer hovered over an ad.	metric
mpAmount	mpAmount	The monetary amount related to media spend or revenue.	metric
mpAmount (mpAmountType=gross)	mpAmount (mpAmountType=gross)	The gross monetary amount, including all fees and taxes.	metric
mpAmount (mpAmountType=net)	mpAmount (mpAmountType=net)	The net monetary amount, excluding certain fees or taxes.	metric
mpAmount (mpAmountType=net2)	mpAmount (mpAmountType=net2)	The second net monetary amount type, used for specific financial calculations.	metric
mpAmount (mpCalculationTime=total)	mpAmount (mpCalculationTime=total)	The total monetary amount for the selected period, calculated across all transactions.	metric
mpPrice (mpPriceType=gross)	mpPrice (mpPriceType=gross)	The gross price of media, including all fees and taxes.	metric
mpPrice (mpPriceType=net)	mpPrice (mpPriceType=net)	The net price of media, excluding certain fees or taxes.	metric
mpPrice (mpPriceType=net2)	mpPrice (mpPriceType=net2)	The second net price type of media, used for specific cost calculations.	metric
name	name	The name of an entity.	dimension
network	network	The advertising network or publisher network where the ads were served.	dimension
networkID	networkID	Groups data by the Adform Network ID.	dimension
newVisitsPercent	newVisitsPercent	The percentage of new visits to the website or landing page.	metric
nonViewableImpressionsIAB	nonViewableImpressionsIAB	The number of impressions that were not deemed viewable according to IAB standards.	metric
operatingSystem	operatingSystem	The operating system of the device used by the user.	dimension
order	order	The name or identifier of an order, which is a grouping level for managing line items within a campaign.	dimension
orderID	orderID	A unique identifier for an order.	dimension
page	page	The specific web page on which an ad was displayed or a tracked event occurred.	dimension
pageID	pageID	The unique identifier for a specific page, commonly used as a dimension to group metrics and analyze performance by page.	dimension
pageviews	pageviews	The total number of times a page was viewed.	metric
pageviewsAll	pageviewsAll	The total number of pageviews across all tracked pages.	metric
pageviewsAll (adInteraction=postClick)	pageviewsAll (adInteraction=postClick)	The total number of pageviews that occurred after an ad click.	metric
pageviewsAll (adInteraction=postImpression)	pageviewsAll (adInteraction=postImpression)	The total number of pageviews that occurred after an ad impression.	metric
pageviewscrossdevice (visitUniqueness=allSitesCampaign)	pageviewscrossdevice (visitUniqueness=allSitesCampaign)	The number of times pages were viewed by unique visitors, distinguished using ID Fusion across different devices, domains, and browsers for all campaign sites.	metric
placementViewType	placementViewType		dimension
programmaticBuyType	programmaticBuyType	The specific method used for programmatic ad buying (e.g., Open Auction, Private Marketplace).	dimension
region	region	The geographic region of the user’s location.	dimension
renderedImpressions	renderedImpressions	The number of impressions that were fully loaded and displayed in the user’s browser.	metric
renderedImpressions (adUniqueness=campaignUnique)	renderedImpressions (adUniqueness=campaignUnique)	The number of unique impressions where the ad creative was fully rendered within a campaign, counting each user once per campaign.	metric
renderedImpressions (adUniqueness=mediaUnique)	renderedImpressions (adUniqueness=mediaUnique)	The number of unique impressions where the ad creative was fully rendered for a media asset, counting each user once per media.	metric
rtbAdformIncludedFee	rtbAdformIncludedFee	Fees included by Adform in Real-Time Bidding (RTB) transactions.	metric
rtbCrossDeviceCost	rtbCrossDeviceCost	The cost associated with cross-device targeting in Real-Time Bidding (RTB).	metric
rtbInventorySource	rtbInventorySource	The source of the ad inventory acquired through Real-Time Bidding.	dimension
rtbMediaCost	rtbMediaCost	The cost of media purchased through Real-Time Bidding.	metric
rtbRichMediaFee	rtbRichMediaFee	Fees associated with serving rich media ads in Real-Time Bidding (RTB) transactions.	metric
sales	sales	The total revenue or value generated from conversions.	metric
salesAll	salesAll	The total revenue generated from all sales.	metric
salesSpecs	salesSpecs	The sales value collected from all visits on tracked pages, with the possibility to change uniqueness settings for this metric.	metric
seAccount	seAccount	Groups information by Search Engine account.	dimension
source	source	The name of the connector or platform where the data originated.	dimension
startDate	startDate	The start date of a campaign or other time-bound entity, following ISO-8601 format.	dimension
status	status	The current operational status of an entity, such as active or paused.	dimension
subType	subType	A more specific classification or category for a campaign or line item.	dimension
tag	tag	The name or description of the ad tag.	dimension
tagID	tagID	Unique identifier for the ad tag.	dimension
tagUID	tagUID	A unique identifier for a tag, used for matching Adform’s statistics to Media’s data.	dimension
timeZone	timeZone	The time zone setting for a campaign, used for scheduling and reporting data.	dimension
tracking.conversionAttributionPriority	tracking.conversionAttributionPriority	The priority assigned to different tracking methods for attributing conversions.	dimension
tracking.enabled	tracking.enabled	Indicates whether tracking is enabled for a specific entity or feature.	dimension
tracking.viewThroughEnabled	tracking.viewThroughEnabled	Indicates whether view-through conversions are enabled for tracking, attributing conversions to ad impressions.	dimension
trackingDomain	trackingDomain	The domain used for tracking ad interactions and conversions.	dimension
trackingEnabled	trackingEnabled	A flag indicating if tracking is enabled for user interactions.	dimension
trackingSetupId	trackingSetupId	A unique identifier for a specific tracking setup.	metric
trafficking	trafficking	Settings related to how ads are trafficked, including delivery methods and parameters.	dimension
type	type	The category or classification type of an entity.	dimension
undeterminedImpressions	undeterminedImpressions	The number of served impressions that were not measured for viewability.	metric
uniqueImpressionsPercent	uniqueImpressionsPercent	The percentage of unique impressions out of the total impressions.	metric
uniqueReach	uniqueReach	The number of unique users who were exposed to the ad or campaign.	metric
uniqueReachPercent	uniqueReachPercent	The percentage of unique users who were reached by the advertising campaign.	metric
updatedAt	trackingUpdatedAt	The timestamp indicating when an entity or record was last updated.	dimension
verifiedImpressions	verifiedImpressions	The number of impressions that have been verified as legitimate.	metric
videoCompleteCount	videoCompleteCount	The total number of times a video ad played to 100% completion.	metric
videoCompletionRate	videoCompletionRate	The percentage of video plays that were completed entirely.	metric
videoEvents	videoEvents	The total number of events related to video ad playback.	metric
videoEventsPlayTimePercent	videoEventsPlayTimePercent	The percentage of the video ad that was played by users.	metric
videoEventsPlayTimePercent (videoEventType=100Percent)	videoEventsPlayTimePercent (videoEventType=100Percent)	The number of video plays that reached 100% completion.	metric
videoEventsPlayTimePercent (videoEventType=25Percent)	videoEventsPlayTimePercent (videoEventType=25Percent)	The number of video plays that reached 25% completion.	metric
videoEventsPlayTimePercent (videoEventType=50Percent)	videoEventsPlayTimePercent (videoEventType=50Percent)	The number of video plays that reached 50% completion.	metric
videoEventsPlayTimePercent (videoEventType=75Percent)	videoEventsPlayTimePercent (videoEventType=75Percent)	The number of video plays that reached 75% completion.	metric
videoPlayStartCount	videoPlayStartCount	The number of times a video ad started playing.	metric
videoPlayTimePercentCount (videoEventType=25Percent)	videoPlayTimePercentCount (videoEventType=25Percent)	The number of times a video ad was played for at least 25% of its duration.	metric
videoPlayTimePercentCount (videoEventType=50Percent)	videoPlayTimePercentCount (videoEventType=50Percent)	This metric indicates that 50% of a video ad has been viewed, based on the percentage of video watched.	metric
videoPlayTimePercentCount (videoEventType=75Percent)	videoPlayTimePercentCount (videoEventType=75Percent)	This metric indicates that 75% of a video ad has been viewed, based on the percentage of video watched.	metric
viewImpressionsIAB	viewImpressionsIAB	The number of ad impressions that met the IAB viewability standards.	metric
viewImpressionsIAB (adUniqueness=campaignUnique)	viewImpressionsIAB (adUniqueness=campaignUnique)	The number of unique impressions that were deemed viewable according to IAB standards within a campaign, counting each user once per campaign.	metric
viewImpressionsIAB (adUniqueness=mediaUnique)	viewImpressionsIAB (adUniqueness=mediaUnique)	The number of unique impressions that were deemed viewable according to IAB standards for a media asset, counting each user once per media.	metric
visibility.firstLevelArea	visibility.firstLevelArea		metric
visibility.firstLevelTime	visibility.firstLevelTime		metric
visibility.secondLevelArea	visibility.secondLevelArea		metric
visibility.secondLevelEnabled	visibility.secondLevelEnabled		dimension
visibility.secondLevelTime	visibility.secondLevelTime		metric
visibility.thirdLevelArea	visibility.thirdLevelArea		metric
visibility.thirdLevelEnabled	visibility.thirdLevelEnabled		dimension
visibility.thirdLevelTime	visibility.thirdLevelTime		metric
visitors	visitors	The number of unique visitors who interacted with the ad or website.	metric
vtr	vtr	Video Through Rate, the percentage of video ad impressions that played to completion.	metric