Adform (Buyer): Most-used fields#
The table below gives information about most-used fields that you can import from Adform (Buyer). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
CampaignId Dimension
A unique identifier for an advertising campaign.
ClickUrl Dimension
The URL where a user is directed after clicking on an advertisement.
DateConverted Metric
The date on which a conversion event associated with a campaign or ad interaction was recorded.
ModifiedUtc Dimension
The date and time, in Coordinated Universal Time (UTC), when the campaign or associated entity was last modified.
Tracking Segment Dimension
A segment of a Data Management Platform (DMP) audience that was used in ad delivery or targeting.
WeekAsDate Dimension
The date representing the start of the week.
WeekNum Metric
The week number within the year.
Year Dimension
The year in which the ad event occurred.
active Dimension
Indicates whether a campaign or line item is currently active. This field can be used for filtering reports.
adCreativeType Dimension
The classification of the ad creative, e.g., display, video, native.
adId.adType Dimension
The type or category of the ad creative, specifying its format or purpose.
adId.adVersion Metric
The specific version identifier of the ad creative.
adId.id Dimension
The unique identifier for the ad creative.
adServing.level Dimension
A dimension indicating the hierarchical level (e.g., campaign, line item, creative) at which the ad was served by the Adform Ad Server.
adServing.method Dimension
Describes the method used for ad delivery, distinguishing between different approaches like Real-Time Bidding (RTB) or direct deals.
adform_video_start Metric
The total number of video starts, including both auto-play and user-initiated video plays. Only unique starts are reported.
adform_vtr_100 Metric
Represents the percentage of a video ad that was played to 100% completion. This is a metric indicating full video view-through.
adform_vtr_25 Metric
Represents the percentage of a video ad that was played to at least 25% completion. This is a metric indicating partial video view-through.
adform_vtr_50 Metric
Represents the percentage of a video ad that was played to at least 50% completion. This is a metric indicating partial video view-through.
adform_vtr_75 Metric
Represents the percentage of a video ad that was played to at least 75% completion. This is a metric indicating partial video view-through.
advertiserId Metric
A unique identifier for the advertiser account.
advertiserName Dimension
The name of the advertiser.
agencyId Metric
The unique identifier for the agency associated with the campaign or advertiser.
avgFrequency Metric
The average number of times a unique user was shown an ad.
avgFrequencycrossdevice Metric
The average number of times an ad is delivered to the same user across different devices within a defined time frame. This metric helps understand user exposure across their various devices.
avgVideoPlayTime Metric
The average time users spent playing a video ad.
avgViewabilityTime Metric
The average time an ad was viewable on screen.
banner Dimension
The name or identifier of the creative banner used in the ad campaign.
bannerAttribute1 Dimension
A custom label assigned to banners for reporting data in different splits.
bannerAttribute2 Dimension
Groups information by Banner Attribute 2, which is a user-defined property of a banner.
bannerAttribute3 Dimension
Groups information by Banner Attribute 3, which is a user-defined property of a banner.
bannerFormat Dimension
The format or layout specification of the ad banner, such as size or type.
bannerFormatID Dimension
Unique identifier for the format of the banner ad.
bannerGlobalID Dimension
A global unique identifier for the banner ad.
bannerID Dimension
A unique identifier for the ad banner.
bannerSize Dimension
The dimensions (e.g., width x height) of the ad banner.
bannerType Dimension
The specific type of the ad banner creative.
bannerWeight Dimension
The weighting assigned to a banner for ad serving rotation, influencing its frequency of display.
baseLineItemId Metric
The identifier of the foundational or parent line item, used for grouping related line items.
booked Metric
Indicates whether the item (e.g., impressions, clicks) was booked or reserved.
bookedClicks Metric
The number of clicks that were booked or reserved for a campaign.
bookedImpressions Metric
The number of impressions that were booked or reserved for a campaign.
bookedTime Metric
The amount of time booked for a campaign or ad placement.
browser Dimension
The web browser used by the user when viewing the ad.
budget Metric
The allocated financial budget for a campaign, defining the total spend limit.
buyType Dimension
The method of purchasing ad inventory, such as programmatic or direct.
campaign Dimension
The name or identifier of the advertising campaign.
campaignBillingID Dimension
A unique identifier for a campaign, primarily used for financial tracking and billing purposes.
campaignBudget Metric
The total allocated budget for a specific campaign, as defined within the Adform platform.
campaignCurrency Dimension
The currency in which the campaign budget and costs are reported.
campaignEndDate Dimension
The scheduled end date of the campaign.
campaignID Dimension
A unique identifier for the advertising campaign.
campaignId Metric
A unique identifier for an advertising campaign.
campaignManagerId Metric
An identifier that references the manager or entity responsible for the specific campaign.
campaignPurchaseOrderNumber Dimension
The purchase order number associated with a campaign, used for internal or external procurement and financial reconciliation.
campaignStartDate Dimension
The date on which the advertising campaign is scheduled to begin.
campaignStatus Dimension
The current status of the campaign (e.g., active, paused, completed).
campaignSubType Dimension
The specific type of a campaign, such as Google, Microsoft, display, search (non-API), social media, real-time bidding (RTB), affiliate, or email.
campaignTimeZone Dimension
The geographical timezone setting for the campaign, which impacts scheduling of ad delivery and the reporting of time-based metrics.
campaignType Dimension
The classification or category of the advertising campaign (e.g., brand awareness, direct response).
channels Dimension
The marketing or media channels through which an ad campaign is delivered, such as Display, Affiliate, Email, or Social Media.
city Dimension
The city of the user's location.
clicks Metric
The total number of clicks on an ad.
clicks (adUniqueness=campaignDayUnique) Metric
The number of unique clicks within a campaign per day, counting each user's click once per campaign per day.
clicks (adUniqueness=campaignUnique) Metric
The number of unique clicks within a campaign, counting each user's click once per campaign.
clicks (adUniqueness=lineItemDayUnique) Metric
The number of clicks recorded, with 'lineItemDayUnique' indicating that clicks are counted uniquely per line item per day.
clicks (adUniqueness=lineItemUnique) Metric
The number of unique clicks within a line item, counting each user's click once per line item.
clicks (adUniqueness=mediaUnique) Metric
The number of unique clicks on a media asset, counting each user's click once per media.
clicksFirstParty Metric
The number of first-party clicks for the selected dimension, with data limited to specific vendors and publishers.
clicksToLandingPage Metric
The number of clicks that directed users to the campaign's designated landing page.
clickscrossdevice Metric
The total number of clicks attributed across multiple devices.
client Dimension
The name of the client or advertiser associated with the campaign.
clientID Dimension
A unique identifier for the client or advertiser.
clientId Metric
A unique identifier for a client or advertiser account.
continent Dimension
The continent of the user's location.
conversions Metric
The total number of conversions recorded.
conversions (adInteraction=all) Metric
The total number of conversions attributed to all ad interactions.
conversions (adInteraction=postClick) Metric
The number of conversions attributed to a user clicking on an ad.
conversions (adInteraction=postImpression) Metric
The number of conversions attributed to a user viewing an ad impression without clicking.
conversions (conversionType=conversionType1) Metric
The count of user actions, such as purchases or sign-ups, attributed to a specific conversion type.
conversions (conversionType=conversionType2) Metric
The count of user actions, such as purchases or sign-ups, attributed to a specific conversion type.
conversions (conversionType=conversionType3) Metric
The number of conversions for a specific conversion type, Conversion Type 3.
conversions (pageCategory=download) Metric
The number of conversions where the conversion event was a download.
conversions (pageCategory=infoPages) Metric
The number of conversions where the conversion event occurred on an information page.
conversions (pageCategory=productPage) Metric
The number of conversions where the conversion event occurred on a product page.
conversions (pageCategory=signUpPages) Metric
The number of conversions where the conversion event occurred on a sign-up page.
conversions (pageCategory=thankYouPage) Metric
The number of conversions where the conversion event occurred on a thank you page.
conversionsAll Metric
The total number of all recorded conversions, regardless of type or category.
conversionsAll (adInteraction=postClick) Metric
The total number of conversions attributed to post-click ad interactions.
conversionsAll (conversionType=conversionType1) Metric
The total number of conversions from a tracked website for a specific conversion type, including all conversions from relevant tracking points.
conversionsAll (conversionType=conversionType2) Metric
All conversions of a specific type (conversionType2), representing desired actions taken by users.
conversionsAll (conversionType=conversionType3) Metric
All conversions of a specific type (conversionType3), representing desired actions taken by users.
conversionsAll (pageCategory=thankYouPage) Metric
The total number of conversions attributed to a 'thank you page' category.
conversionsSpecs Metric
The number of all Conversion pageviews displayed as a sum for all tracked conversion pages, with the possibility to change uniqueness settings for this metric.
conversionsSpecs (pageCategory=thankYouPage) Metric
The number of conversions where the page category is a 'Thank You Page'.
conversionscrossdevice Metric
The total number of conversions attributed across multiple devices.
conversionscrossdevice (adInteraction=all) Metric
The total number of cross-device conversions, where 'adInteraction=all' indicates that all types of ad interactions are considered for attribution.
conversionscrossdevice (conversionType=conversionType1) Metric
The number of cross-device conversions for Conversion Type 1.
conversionscrossdevice (conversionType=conversionType2) Metric
The number of cross-device conversions for Conversion Type 2.
conversionscrossdevice (pageCategory=download) Metric
The number of cross-device conversions where the conversion event was a download.
conversionscrossdevice (pageCategory=infoPages) Metric
The number of cross-device conversions where the conversion event occurred on an information page.
conversionscrossdevice (pageCategory=productPage) Metric
The number of cross-device conversions where the conversion event occurred on a product page.
conversionscrossdevice (pageCategory=signUpPages) Metric
The number of cross-device conversions where the conversion event occurred on a sign-up page.
conversionscrossdevice (pageCategory=thankYouPage) Metric
The number of cross-device conversions where the conversion event occurred on a thank you page.
cookieLifeTime.clickHours Metric
The duration, in hours, for which a cookie remains active after a user click for attribution purposes.
cookieLifeTime.recentClickSeconds Metric
The duration, in seconds, considered for a recent click in cookie-based attribution models.
cookieLifeTime.recentViewSeconds Metric
The duration, in seconds, considered for a recent view (impression) in cookie-based attribution models.
cookieLifeTime.viewHours Metric
The duration, in hours, for which a cookie remains active after a user view (impression) for attribution purposes.
cookiesEnabled Dimension
Technical dimension that groups information by a visitor's cookie acceptance setting (e.g., 'Enabled', 'Disabled', 'Opt out').
cost Metric
The total cost associated with the ad campaign or specific ad activity.
cost (costType=fixedCost) Metric
The fixed cost incurred for the specified metric.
cost (costType=maxCost) Metric
The maximum possible cost incurred for the specified metric.
cost (costType=rtb) Metric
The cost incurred from Real-Time Bidding (RTB) activities.
cost_usd Metric
The cost incurred, expressed in US Dollars.
country Dimension
The country from which the ad interactions originated.
createdAt Dimension
The timestamp indicating when an entity or record was created.
createdAtDate Dimension
The timestamp indicating when the entity was created.
createdBy Dimension
The user or system that created the entity.
ctr Metric
The Click-Through Rate, calculated as clicks divided by impressions, indicating the effectiveness of an ad.
currency Dimension
The currency code used for budget, cost, and other financial metrics within a campaign.
currency_code Dimension
The currency code used for financial transactions.
date Dimension
The date for which the data is reported.
dateID Dimension
A unique identifier representing the specific date for which reporting data is aggregated.
date_updated Dimension
Represents the date when a record, such as a statistic or metadata entry, was last modified or updated in the Adform platform. This field is commonly used to track data freshness or for filtering data within a specific time frame.
dayofweek Dimension
The day of the week when the ad event occurred (e.g., Monday, Tuesday).
deal Dimension
The name or identifier of a programmatic deal used to purchase ad inventory.
dealID Dimension
A unique identifier for a programmatic deal.
dealId Dimension
A unique identifier assigned by Adform to a specific advertising deal.
deliveredClicks Metric
The total number of clicks that were successfully registered or delivered.
deliveredImpressions Metric
The total number of ad impressions that were delivered to users.
deviceModel Dimension
The specific model of the device used by the user.
deviceType Dimension
The type of device (e.g., desktop, mobile, tablet) on which the ad was displayed.
deviceVendor Dimension
The vendor or manufacturer of the device used by the user.
dmpDspSegment Dimension
Groups data by DMP (Data Management Platform) audiences that were used (included or excluded) in Real-Time Bidding (RTB) to win an impression.
dmpRotatorsSegment Dimension
Groups data by DMP (Data Management Platform) Data Provider Segments that were used in creatives to show an impression.
dspAdTypes Dimension
Specifies the types or formats of advertisements handled by the Demand-Side Platform (DSP), such as display, video, or native ads.
dynamicAdVersion Dimension
This dimension groups data by Dynamic Ad Version, representing a single set of data variables and values used for messaging.
eligibleImpressions Metric
The total number of impressions that were eligible to be displayed.
endDate Dimension
The end date of a campaign or other time-bound entity, following ISO-8601 format.
engagements Metric
The total number of user interactions or engagements with an ad.
engagingImpressions Metric
Impressions that resulted in user engagement beyond just being viewable.
environments Dimension
The digital environments where advertisements are displayed, such as desktop web, mobile web, or in-app.
event Dimension
A specific user interaction or action tracked within a banner or ad.
events Metric
The total count of all tracked events or user interactions.
events (eventType=videoPlayStart) Metric
The number of times a video ad started playing.
frequencyCampaign Dimension
The average number of times a unique user was exposed to a campaign's ads.
id Dimension
A unique identifier for an entity.
impressions Metric
The total number of times an ad was displayed.
impressions (adUniqueness=campaignDayUnique) Metric
The number of unique impressions within a campaign per day, counting each user's impression once per campaign per day.
impressions (adUniqueness=campaignUnique) Metric
The number of unique impressions within a campaign, counting each user's impression once per campaign.
impressions (adUniqueness=lineItemUnique) Metric
The number of unique impressions within a line item, counting each user's impression once per line item.
impressions (adUniqueness=mediaUnique) Metric
The number of unique impressions for a media asset, counting each user's impression once per media.
impressionsFirstParty Metric
The number of times a visitor with a first-party ID sees an ad on a publisher's site.
impressionscrossdevice Metric
Impressions delivered to users across multiple devices.
impressionspct Metric
The share of impressions for the selected dimension in relation to the total number of impressions.
industryVertical Dimension
The industry sector or vertical associated with the advertiser or campaign.
inventorySourceId Metric
A unique identifier for the specific source of ad inventory where ads can be displayed.
languageBrowser Dimension
The language setting of the user's web browser.
lineItem Dimension
The name of the line item within a campaign.
lineItemAdGapID Dimension
An AdGap ID used to facilitate comparison between Advertiser and Publisher reports by providing a unique identifier per line item.
lineItemEndDate Dimension
The scheduled end date of the line item.
lineItemID Dimension
A unique identifier for the line item.
lineItemStartDate Dimension
The scheduled start date of the line item.
managerId Metric
The unique identifier for the manager responsible for the campaign or account.
measurableImpressions Metric
The total number of impressions that were eligible for viewability measurement.
measurableImpressions (adUniqueness=campaignUnique) Metric
The number of measurable impressions within a campaign, indicating impressions that met certain measurement criteria, counting each user once per campaign.
measurableImpressions (adUniqueness=mediaUnique) Metric
The number of measurable impressions for a media asset, indicating impressions that met certain measurement criteria, counting each user once per media.
media Dimension
The specific media placement or ad slot where the ad was displayed.
mediaID Dimension
A unique identifier for the media placement where the ad was displayed.
month Dimension
The month component of the date for which the data is reported.
monthID Metric
The unique identifier for the month in which the ad was served.
mouseovers Metric
The number of times a user's mouse pointer hovered over an ad.
mpAmount Metric
The monetary amount related to media spend or revenue.
mpAmount (mpAmountType=gross) Metric
The gross monetary amount, including all fees and taxes.
mpAmount (mpAmountType=net) Metric
The net monetary amount, excluding certain fees or taxes.
mpAmount (mpAmountType=net2) Metric
The second net monetary amount type, used for specific financial calculations.
mpAmount (mpCalculationTime=total) Metric
The total monetary amount for the selected period, calculated across all transactions.
mpPrice (mpPriceType=gross) Metric
The gross price of media, including all fees and taxes.
mpPrice (mpPriceType=net) Metric
The net price of media, excluding certain fees or taxes.
mpPrice (mpPriceType=net2) Metric
The second net price type of media, used for specific cost calculations.
name Dimension
The name of an entity.
network Dimension
The advertising network or publisher network where the ads were served.
networkID Dimension
Groups data by the Adform Network ID.
newVisitsPercent Metric
The percentage of new visits to the website or landing page.
nonViewableImpressionsIAB Metric
The number of impressions that were not deemed viewable according to IAB standards.
operatingSystem Dimension
The operating system of the device used by the user.
order Dimension
The name or identifier of an order, which is a grouping level for managing line items within a campaign.
orderID Dimension
A unique identifier for an order.
orderId Metric
The unique identifier of the order associated with an ad campaign or line item.
page Dimension
The specific web page on which an ad was displayed or a tracked event occurred.
pageID Dimension
The unique identifier for a specific page, commonly used as a dimension to group metrics and analyze performance by page.
pageviews Metric
The total number of times a page was viewed.
pageviewsAll Metric
The total number of pageviews across all tracked pages.
pageviewsAll (adInteraction=postClick) Metric
The total number of pageviews that occurred after an ad click.
pageviewsAll (adInteraction=postImpression) Metric
The total number of pageviews that occurred after an ad impression.
pageviewscrossdevice (visitUniqueness=all) Metric
A metric representing the total number of page views aggregated across all devices, ensuring each visit is counted uniquely regardless of the device used.
pageviewscrossdevice (visitUniqueness=allSitesCampaign) Metric
The number of times pages were viewed by unique visitors, distinguished using ID Fusion across different devices, domains, and browsers for all campaign sites.
placementViewType Dimension
The booking or buy type of the selected ad placement, such as Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), or Conversions.
price Metric
The monetary cost associated with an ad impression, click, or conversion. This can vary based on the calculation method, such as net, gross, fixed, or RTB pricing.
region Dimension
The geographic region of the user's location.
renderedImpressions Metric
The number of impressions that were fully loaded and displayed in the user's browser.
renderedImpressions (adUniqueness=campaignUnique) Metric
The number of unique impressions where the ad creative was fully rendered within a campaign, counting each user once per campaign.
renderedImpressions (adUniqueness=mediaUnique) Metric
The number of unique impressions where the ad creative was fully rendered for a media asset, counting each user once per media.
rtbAdformIncludedFee Metric
Fees included by Adform in Real-Time Bidding (RTB) transactions.
rtbCrossDeviceCost Metric
The cost associated with cross-device targeting in Real-Time Bidding (RTB).
rtbInventorySource Dimension
The source of the ad inventory acquired through Real-Time Bidding.
rtbMediaCost Metric
The cost of media purchased through Real-Time Bidding.
rtbRichMediaFee Metric
Fees associated with serving rich media ads in Real-Time Bidding (RTB) transactions.
sales Metric
The total revenue or value generated from conversions.
sales (conversionType=allConversionTypes) Metric
The total number of sales conversions, aggregating all conversion types, as tracked and reported by Adform.
sales (conversionType=conversionType1) Metric
The number of sales conversions categorized under 'conversionType1', as defined in the Adform platform.
sales (conversionType=conversionType2) Metric
The number of sales conversions categorized under 'conversionType2', as defined in the Adform platform.
seAccount Dimension
Groups information by Search Engine account.
settings.adNoticeEnabled Dimension
Indicates if legal or informational notices related to the ad are enabled in the settings.
settings.format Dimension
The format of the ad creative or content, specified within its settings (e.g., banner, video).
settings.name Dimension
The name assigned to a specific setting or a configuration.
settings.servingMethod Dimension
The method used for delivering ads, as defined in the ad's settings (e.g., standard, optimized).
source Dimension
The name of the connector or platform where the data originated.
startDate Dimension
The start date of a campaign or other time-bound entity, following ISO-8601 format.
status Dimension
The current operational status of an entity, such as active or paused.
subType Dimension
A more specific classification or category for a campaign or line item.
tag Dimension
The name or description of the ad tag.
tagID Dimension
Unique identifier for the ad tag.
tagUID Dimension
A unique identifier for a tag, used for matching Adform's statistics to Media's data.
timeZone Dimension
The time zone setting for a campaign, used for scheduling and reporting data.
tracking.conversionAttributionPriority Dimension
The priority assigned to different tracking methods for attributing conversions.
tracking.enabled Dimension
Indicates whether tracking is enabled for a specific entity or feature.
tracking.viewThroughEnabled Dimension
Indicates whether view-through conversions are enabled for tracking, attributing conversions to ad impressions.
trackingDomain Dimension
The domain used for tracking ad interactions and conversions.
trackingEnabled Dimension
A flag indicating if tracking is enabled for user interactions.
trackingPixels Dimension
A list of tracking pixel URLs used to monitor ad impressions, conversions, or other user interactions.
trackingSetupId Metric
A unique identifier for a specific tracking setup.
trafficking Dimension
Data related to the setup, scheduling, and delivery of advertising campaigns and creatives.
type Dimension
The category or classification type of an entity.
undeterminedImpressions Metric
The number of served impressions that were not measured for viewability.
uniqueClicksPercent Metric
The percentage of total clicks that represent unique users clicking on an advertisement.
uniqueImpressionsPercent Metric
The percentage of unique tracked ads (formerly known as impressions) in relation to all registered tracked ads.
uniqueReach Metric
The number of unique users who were exposed to the ad or campaign.
uniqueReach (reachUniqueness=campaignUnique) Metric
A metric representing the unique number of users reached within a specific campaign, ensuring that each user is counted only once per campaign.
uniqueReachPercent Metric
The percentage of unique users who were reached by the advertising campaign.
updatedAt Dimension
The timestamp indicating when an entity or record was last updated.
updatedAtDate Dimension
The date when the record or associated entity was last updated.
updatedBy Dimension
The user or system that last updated the entity.
userInitiatedVideoPlayCount Metric
The number of times a video ad play was initiated directly by a user. This is an audience delivery metric used to gauge engagement.
uuid Dimension
A universally unique identifier for the entity.
verifiedImpressions Metric
Impressions that have been verified against specific quality criteria, such as viewability standards.
version Metric
The version number of the entity or its configuration.
videoCompleteCount Metric
The total number of times a video ad played to 100% completion.
videoCompletionRate Metric
The percentage of video plays that were completed entirely.
videoEvents Metric
The total number of events related to video ad playback.
videoEventsPlayTimePercent Metric
The percentage of the video ad that was played by users.
videoEventsPlayTimePercent (videoEventType=100Percent) Metric
The number of video plays that reached 100% completion.
videoEventsPlayTimePercent (videoEventType=25Percent) Metric
The number of video plays that reached 25% completion.
videoEventsPlayTimePercent (videoEventType=50Percent) Metric
The number of video plays that reached 50% completion.
videoEventsPlayTimePercent (videoEventType=75Percent) Metric
The number of video plays that reached 75% completion.
videoPlayStartCount Metric
The number of times a video ad started playing.
videoPlayTimePercentCount (videoEventType=25Percent) Metric
The number of times a video ad was played for at least 25% of its duration.
videoPlayTimePercentCount (videoEventType=50Percent) Metric
This metric indicates that 50% of a video ad has been viewed, based on the percentage of video watched.
videoPlayTimePercentCount (videoEventType=75Percent) Metric
This metric indicates that 75% of a video ad has been viewed, based on the percentage of video watched.
viewImpressionsIAB Metric
The number of ad impressions that met the IAB viewability standards.
viewImpressionsIAB (adUniqueness=campaignUnique) Metric
The number of unique impressions that were deemed viewable according to IAB standards within a campaign, counting each user once per campaign.
viewImpressionsIAB (adUniqueness=mediaUnique) Metric
The number of unique impressions that were deemed viewable according to IAB standards for a media asset, counting each user once per media.
viewImpressionsPercentIAB Metric
The percentage of measurable impressions that were viewable based on the Interactive Advertising Bureau (IAB) definition. This metric provides insight into the reliability and accuracy of ad measurements.
visibility.firstLevelArea Metric
The percentage of the ad's area that was visible for a 'first level' viewability measurement, which can be based on custom thresholds beyond standard IAB definitions.
visibility.firstLevelTime Metric
The duration (in seconds) that the 'first level' of an ad's viewability criteria was met. This relates to custom viewability thresholds.
visibility.secondLevelArea Metric
The percentage of the ad's area visible for a 'second level' viewability measurement, which is part of Adform's additional viewability services with custom thresholds.
visibility.secondLevelEnabled Dimension
A boolean indicator specifying whether Adform's 'second level' viewability measurement service, which offers custom thresholds, is active for the campaign.
visibility.secondLevelTime Metric
The duration (in seconds) that the 'second level' of an ad's viewability criteria was met. This relates to custom viewability thresholds from Adform's additional services.
visibility.thirdLevelArea Metric
The percentage of the ad's area visible for a 'third level' viewability measurement, provided by Adform's additional viewability services with custom thresholds.
visibility.thirdLevelEnabled Dimension
A boolean indicator specifying whether Adform's 'third level' viewability measurement service, which offers custom thresholds, is active for the campaign.
visibility.thirdLevelTime Metric
The duration (in seconds) that the 'third level' of an ad's viewability criteria was met. This relates to custom viewability thresholds from Adform's additional services.
visitors Metric
The number of unique visitors who interacted with the ad or website.
website Dimension
The full URL or domain name of the website where the advertisement was shown.
year Dimension
The year component of the date for which the data is reported.
yearID Metric
The year component of the date for which the data is reported.
yearMonth Dimension
A combined dimension representing the year and month of the data reporting period.