Adform (Seller): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Seller). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The company or entity promoting a product or service through advertising.	dimension
advertiserDomain	advertiserDomain	The official domain of the advertiser, as found in the bid response.	dimension
bidRequests	bidRequests	The total number of bid requests sent from the ad exchange for available ad inventory.	metric
bidResponses	bidResponses	The total number of bid responses submitted by demand-side platforms (DSPs) in response to bid requests.	metric
buyer	buyer	The advertiser’s account name or ‘seat’ that served the buy-side campaign and was passed in the bid response.	dimension
clicks	clicks	The number of times users clicked on an advertisement.	metric
date	date	The specific date for which the data is reported.	dimension
day	day	The specific day of the month for which the data is reported.	dimension
dealID	dealID	A unique identifier generated by Adform for a specific deal created by a publisher.	dimension
dealName	dealName	The name assigned to a deal created by a publisher on the SSP.	dimension
demandPartner	demandPartner	The name of the Demand-Side Platform (DSP), ad network, or exchange that served the buy-side campaign or ad.	dimension
demandSource	demandSource	The type of demand source for an impression, typically classified as Real-Time or Direct.	dimension
ecpmpublisher	ecpmpublisher	The effective CPM (Cost Per Mille/Thousand) calculated for the publisher, indicating the revenue earned per thousand impressions.	metric
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
inventorySource	inventorySource	The Adform SSP account ID, which identifies the source of the advertising inventory.	dimension
measurableImpressions	measurableImpressions	The number of impressions for which Adform could measure viewability, based on the IAB definition.	metric
month	month	The time dimension by month (e.g., January, February).	dimension
placement	placement	The title of the publisher’s ad placement.	dimension
placementId	placementId	A unique identifier for the ad placement on a publisher’s inventory.	metric
placementSize	placementSize	The dimensions (width and height) of the ad placement.	dimension
placementType	placementType	The type of booking or buying model for the placement, such as Impressions (CPM), Clicks (CPC), or Viewable Impressions (vCPM).	dimension
publisher	publisher	The entity that owns the website or app where ads are displayed.	dimension
publisherId	publisherId	A unique identifier for the publisher, representing the platform, website, or app hosting the advertising space available for sale.	metric
publisherRevenue	publisherRevenue	The revenue earned by the publisher from ad impressions and other monetization activities through the SSP.	metric
revenuegross	revenuegross	The total gross revenue generated from advertising activities before any deductions or fees.	metric
revenuenet	revenuenet	The revenue remaining after all deductions and fees have been applied.	metric
viewImpressionsIAB	viewImpressionsIAB	The number of impressions for which Adform could measure viewability, based on the IAB definition. This metric aligns with measurable impressions.	metric
viewableCTR	viewableCTR	The Click-Through Rate (CTR) calculated specifically for viewable impressions, indicating the percentage of viewable ads that resulted in a click.	metric
year	year	The time dimension representing the year in a four-digit format.	dimension