Adform (Seller): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Seller). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The company or entity promoting a product or service through advertising.	dimension
bidRequests	bidRequests	The total number of bid requests sent from the ad exchange for available ad inventory.	metric
bidResponses	bidResponses	The total number of bid responses submitted by demand-side platforms (DSPs) in response to bid requests.	metric
campaign	campaign	A structured advertising effort designed to achieve specific marketing goals.	dimension
clicks	clicks	The number of times users clicked on an advertisement.	metric
creative	creative	The actual advertisement content, such as a banner, video, or rich media ad.	dimension
date	date	The specific date for which the data is reported.	dimension
day	day	The specific day of the month for which the data is reported.	metric
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
placementId	placementId	A unique identifier for the ad placement on a publisher’s inventory.	metric
placementSize	placementSize	The dimensions (width and height) of the ad placement.	dimension
placementType	placementType	The type of booking or buying model for the placement, such as Impressions (CPM), Clicks (CPC), or Viewable Impressions (vCPM).	dimension
publisher	publisher	The entity that owns the website or app where ads are displayed.	dimension
revenuenet	revenuenet	The revenue remaining after all deductions and fees have been applied.	metric