Adform (Seller): Most-used fields

The table below gives information about most-used fields that you can import from Adform (Seller). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The company or entity promoting a product or service through advertising.	dimension
advertiserDomain	advertiserDomain	The internet domain of the advertiser for whom the ad was served.	dimension
bidRequests	bidRequests	The total number of bid requests sent from the ad exchange for available ad inventory.	metric
bidResponses	bidResponses	The total number of bid responses submitted by demand-side platforms (DSPs) in response to bid requests.	metric
buyer	buyer	The entity or demand-side platform (DSP) purchasing ad inventory.	dimension
campaign	campaign	A structured advertising effort designed to achieve specific marketing goals.	dimension
clicks	clicks	The number of times users clicked on an advertisement.	metric
creative	creative	The actual advertisement content, such as a banner, video, or rich media ad.	dimension
currency	currency	The monetary unit in which financial data, such as revenue, is reported.	dimension
date	date	The specific date for which the data is reported.	dimension
day	day	The specific day of the month for which the data is reported.	metric
dealID	dealID	A unique identifier for a private deal agreement.	dimension
dealName	dealName	The name of a private deal agreement for specific ad inventory between a buyer and a seller.	dimension
demandPartner	demandPartner	The specific partner or company providing advertising demand.	dimension
demandSource	demandSource	The origin of the advertising demand, such as an ad exchange or a specific buyer.	dimension
domain	domain	The domain name of the website or application where the advertisement was displayed.	dimension
ecpmpublisher	ecpmpublisher	Effective Cost Per Mille (thousand) for the publisher, calculated as total revenue divided by the number of impressions, then multiplied by 1000.	metric
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
inventorySource	inventorySource	The origin or source of the ad inventory, such as a specific publisher or exchange.	dimension
measurableImpressions	measurableImpressions	Represents the count of impressions that were considered measurable according to industry standards. Measurable impressions indicate that an ad had the opportunity to be seen by a user.	metric
month	month	The specific month for which the data is reported.	metric
placement	placement	The specific location on a publisher’s website or app where an ad is displayed, often referred to as a line item.	dimension
placementId	placementId	A unique identifier for the ad placement on a publisher’s inventory.	metric
placementSize	placementSize	The dimensions (width and height) of the ad placement.	dimension
placementType	placementType	The type of booking or buying model for the placement, such as Impressions (CPM), Clicks (CPC), or Viewable Impressions (vCPM).	dimension
publisher	publisher	The entity that owns the website or app where ads are displayed.	dimension
publisherId	publisherId	A unique identifier for the publisher account.	metric
publisherRevenue	publisherRevenue	The revenue generated by the publisher from ad placements.	metric
revenuegross	revenuegross	The total revenue before any deductions or fees are applied.	metric
revenuenet	revenuenet	The revenue remaining after all deductions and fees have been applied.	metric
viewImpressionsIAB	viewImpressionsIAB	Impressions that meet the IAB (Interactive Advertising Bureau) standards for viewability, meaning a certain percentage of the ad was in view for a minimum duration.	metric
viewableCTR	viewableCTR	Click-Through Rate (CTR) calculated based on viewable impressions, representing the percentage of viewable impressions that resulted in a click.	metric
year	year	The specific year for which the data is reported.	metric