Adform (Seller): Most-used fields#
The table below gives information about most-used fields that you can import from Adform (Seller). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertiser Dimension
The company or entity promoting a product or service through advertising.
bidRequests Metric
The total number of bid requests sent from the ad exchange for available ad inventory.
bidResponses Metric
The total number of bid responses submitted by demand-side platforms (DSPs) in response to bid requests.
buyer Dimension
The advertiser's account name or 'seat' that served the buy-side campaign and was passed in the bid response.
clicks Metric
The number of times users clicked on an advertisement.
creative Dimension
A unique identifier for an ad creative or ad asset within the Adform platform. This can include various ad creative types like video, display, flash, or image.
date Dimension
The specific date for which the data is reported.
day Dimension
The specific day of the month for which the data is reported.
dealID Dimension
A unique identifier generated by Adform for a specific deal created by a publisher.
dealId Dimension
A unique identifier generated by Adform for a specific deal created by a publisher.
dealName Dimension
The name assigned to a deal created by a publisher on the SSP.
domain Dimension
The second-level URL of the publisher's site (e.g., example.com) where an ad was displayed, typically in the context of Real-Time Bidding (RTB).
ecpcgross Metric
Shows the effective cost per click where the cost is the gross revenue received for sold impressions.
ecpcnet Metric
Shows the effective cost per click where the cost is the net revenue received for sold impressions.
ecpmgross Metric
Shows the effective cost per mille (thousand) impressions where the cost is the gross revenue received for sold impressions.
ecpmnet Metric
Shows the effective cost per mille (thousand) impressions where the cost is the net revenue received for sold impressions.
ecpmpublisher Metric
The effective CPM (Cost Per Mille/Thousand) calculated for the publisher, indicating the revenue earned per thousand impressions.
impressions Metric
The total number of times an advertisement was displayed to users.
measurableImpressions Metric
A metric indicating the number of impressions that were measurable, meaning they met specific technical criteria to be tracked by the system.
month Dimension
The time dimension by month (e.g., January, February).
placement Dimension
The title of the publisher's ad placement.
placementId Metric
A unique identifier for the ad placement on a publisher's inventory.
placementSize Dimension
The dimensions (width and height) of the ad placement.
placementType Dimension
The type of booking or buying model for the placement, such as Impressions (CPM), Clicks (CPC), or Viewable Impressions (vCPM).
publisher Dimension
The entity that owns the website or app where ads are displayed.
publisherId Metric
A unique identifier for the publisher, representing the platform, website, or app hosting the advertising space available for sale.
publisherRevenue Metric
The revenue earned by the publisher from ad impressions and other monetization activities through the SSP.
revenuegross Metric
The total gross revenue generated from advertising activities before any deductions or fees.
revenuenet Metric
The revenue remaining after all deductions and fees have been applied.
viewImpressionsIAB Metric
A metric representing the number of viewable impressions as defined by the Interactive Advertising Bureau (IAB) standards. These impressions are considered seen by users.
viewableCTR Metric
The Click-Through Rate (CTR) calculated specifically for viewable impressions, indicating the percentage of viewable ads that resulted in a click.
year Dimension
The time dimension representing the year in a four-digit format.