AdRiver: Most-used fields

The table below gives information about most-used fields that you can import from AdRiver. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_id	ad_id	Unique identifier for an advertising campaign.	dimension
ad_name	ad_name	The name of the advertising campaign.	dimension
clicks	clicks	The total number of clicks recorded for an ad campaign, profile, banner, slice, or site during a specified period.	metric
date	date	The date for which the advertising performance data or statistics are reported. This field is used to specify the reporting period, often in conjunction with start and stop date parameters for daily or hourly granularity.	dimension
event_{NUM}	event_{NUM}	A specific type of advertising event tracked by the AdRiver platform, such as impressions, clicks, or conversions. The {NUM} indicates that this field may represent various distinct event metrics or an event identifier.	metric
exposures	exposures	The total number of impressions (views) recorded for an ad campaign, profile, banner, slice, or site during a specified period.	metric
profile_id	profile_id	Unique identifier for a scenario or profile within the AdRiver system.	dimension
profile_name	profile_name	The name of the profile or scenario.	dimension
time	time	Represents the specific time of day for which advertising campaign statistics are collected. This field is particularly relevant when data is requested with an ‘hourly’ granularity, providing insights into performance within individual hours, or as the time component of a date when reporting on specific periods.	dimension