AdRoll: Most-used fields

The table below gives information about most-used fields that you can import from AdRoll. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad	ad		dimension
ad_eid	ad_eid		dimension
ad_format	ad_format		dimension
ad_format_name	ad_format_name		dimension
ad_group_ad_type	ad_group_ad_type		dimension
ad_group_id	ad_group_id		dimension
ad_group_name	ad_group_name		dimension
ad_group_optimization	ad_group_optimization		dimension
ad_id	ad_id		dimension
ad_name	ad_name		dimension
adgroup	adgroup		dimension
adgroup_eid	adgroup_eid		dimension
advertisable	advertisable		dimension
advertisable_currency	advertisable_currency		dimension
advertisable_eid	advertisable_eid	A single advertisable EID	dimension
advertisable_id	advertisable_id		dimension
advertisable_name	advertisable_name		dimension
campaign	campaign		dimension
campaign_eid	campaign_eid		dimension
campaign_id	campaign_id		dimension
campaign_name	campaign_name		dimension
click_revenue	click_revenue		dimension
id	impressions		metric
view_revenue	view_revenue		dimension
viewthroughs	viewthroughs		metric