AdRoll: Most-used fields#
The table below gives information about most-used fields that you can import from AdRoll. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_format Dimension
The format string of the ad creative, for example, '300 wide x 250 high'.
ad_format_name Dimension
The format string of the ad creative, for example, '300x250'.
ad_group_ad_type Dimension
The ad type restriction for this ad group. This indicates whether ads within the ad group are 'static' or 'dynamic'.
ad_group_name Dimension
The name of the ad group.
ad_group_optimization Dimension
The strategy used to optimize ads when multiple ads fit a single ad space within the ad group.
ad_id Dimension
The unique identifier (EID) of the ad.
ad_name Dimension
The name of the ad.
advertisable_id Dimension
The unique identifier (EID) of the advertisable. An advertisable represents a customer's account or business in AdRoll.
advertisable_name Dimension
The name of the advertisable.
campaign_id Dimension
The unique identifier (EID) of the campaign. This field is used to identify a specific marketing campaign.
campaign_name Dimension
The name of the campaign.
id impressions Metric
The total number of times an ad or email was displayed to users.
viewthroughs Metric
A view-through conversion (VTC) is a goal completion that occurs after a user views an ad but does not click on it.