AdRoll: Most-used fields

The table below gives information about most-used fields that you can import from AdRoll. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad	ad	The ‘ad’ field represents individual advertisements within the AdRoll platform. It allows for the management, creation, and retrieval of specific ads, which are the creatives displayed to target audiences.	dimension
ad_eid	ad_eid	The unique identifier (EID) of the ad.	dimension
ad_format	ad_format	The format string of the ad creative, for example, ‘300 wide x 250 high’.	dimension
ad_format_name	ad_format_name	The format string of the ad creative, for example, ‘300x250’.	dimension
ad_group_ad_type	ad_group_ad_type	The ad type restriction for this ad group. This indicates whether ads within the ad group are ‘static’ or ‘dynamic’.	dimension
ad_group_id	ad_group_id	The unique identifier (EID) of the ad group. This field is used to identify a specific collection of ads within a campaign.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
ad_group_optimization	ad_group_optimization	The strategy used to optimize ads when multiple ads fit a single ad space within the ad group.	dimension
ad_id	ad_id	The unique identifier (EID) of the ad.	dimension
ad_name	ad_name	The name of the ad.	dimension
adgroup	adgroup	The ‘adgroup’ field represents an organizational unit for ads within a campaign. It is a key entity in AdRoll’s reporting structure used to categorize and retrieve hierarchical display advertising metrics.	dimension
adgroup_eid	adgroup_eid	The unique identifier (EID) of the ad group.	dimension
advertisable	advertisable	The ‘advertisable’ field represents the top-level organizational unit in AdRoll. It is a container for campaigns, adgroups, and ads, allowing for the management of an organization’s overall advertising activities.	dimension
advertisable_currency	advertisable_currency	The currency code (ISO-4217) used by the advertisable’s account.	dimension
advertisable_eid	advertisable_eid	The unique identifier (EID) of the advertisable.	dimension
advertisable_id	advertisable_id	The unique identifier (EID) of the advertisable. An advertisable represents a customer’s account or business in AdRoll.	dimension
advertisable_name	advertisable_name	The name of the advertisable.	dimension
campaign	campaign	The ‘campaign’ field represents an advertising campaign, which is a core component for organizing and managing adgroups and ads within AdRoll to achieve specific marketing objectives.	dimension
campaign_eid	campaign_eid	The unique identifier (EID) of the campaign.	dimension
campaign_id	campaign_id	The unique identifier (EID) of the campaign. This field is used to identify a specific marketing campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
click_revenue	click_revenue	The total earnings generated when a user clicks an ad and subsequently converts.	metric
id	impressions	The total number of times an ad or email was displayed to users.	metric
view_revenue	view_revenue	The total earnings generated when a user views an ad and subsequently converts, without clicking.	metric
viewthroughs	viewthroughs	A view-through conversion (VTC) is a goal completion that occurs after a user views an ad but does not click on it.	metric