Adswizz: Most-used fields#
The table below gives information about most-used fields that you can import from Adswizz. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad |
Ad |
dimension |
Ad Type |
Ad Type |
dimension |
Ad format |
Ad format |
dimension |
Advertiser |
Advertiser |
dimension |
Audio Impressions |
Audio Impressions |
metric |
Behavioural Audience (Targeted) |
Behavioural Audience (Targeted) |
dimension |
CTR |
CTR |
metric |
Campaign |
Campaign |
dimension |
Campaign Objective |
Campaign Objective |
dimension |
Campaign Type |
Campaign Type |
dimension |
Clicks |
Clicks |
metric |
Companion Banner CTR |
Companion Banner CTR |
metric |
Companion Banner Clicks |
Companion Banner Clicks |
metric |
Companion Banner Impressions |
Companion Banner Impressions |
metric |
Data eCPM |
Data eCPM |
metric |
Date |
Date |
dimension |
DealID |
DealID |
dimension |
Device OS |
Device OS |
dimension |
Device Type |
Device Type |
dimension |
Display Impressions |
Display Impressions |
metric |
Fill Rate |
Fill Rate |
metric |
Genre (Insights) |
Genre (Insights) |
dimension |
Genre (Targeted) |
Genre (Targeted) |
dimension |
Geo - CMA |
Geo - CMA |
dimension |
Geo - City |
Geo - City |
dimension |
Geo - Country |
Geo - Country |
dimension |
Geo - DMA |
Geo - DMA |
dimension |
Geo - MSA |
Geo - MSA |
dimension |
IAB Categories |
IAB Categories |
dimension |
Interaction Rate – Voice Ads |
Interaction Rate – Voice Ads |
metric |
Interactions – Voice Ads |
Interactions – Voice Ads |
metric |
Inventory |
Inventory |
metric |
Media eCPM |
Media eCPM |
metric |
Order |
Order |
dimension |
Order Objective |
Order Objective |
dimension |
Platform Fee |
Platform Fee |
metric |
Player Name |
Player Name |
dimension |
Podcast - Consumption (Insights) |
Podcast - Consumption (Insights) |
dimension |
Podcast - Episode Type (Insights) |
Podcast - Episode Type (Insights) |
dimension |
Podcast - Show Type (Insights) |
Podcast - Show Type (Insights) |
dimension |
Publisher |
Publisher |
dimension |
Quartile 0 |
Quartile 0 |
metric |
Quartile 100 |
Quartile 100 |
metric |
Quartile 25 |
Quartile 25 |
metric |
Quartile 50 |
Quartile 50 |
metric |
Quartile 75 |
Quartile 75 |
metric |
Reach Audio Unique Users |
Reach Audio Unique Users |
metric |
Revenue |
Revenue |
metric |
Second Screen |
Second Screen |
metric |
Second Screen CTR |
Second Screen CTR |
metric |
Second Screen Clicks |
Second Screen Clicks |
metric |
Second Screen Impressions |
Second Screen Impressions |
metric |
Temperature (C°) |
Temperature (C°) |
dimension |
Total Data Spend |
Total Data Spend |
metric |
Total Impressions |
Total Impressions |
metric |
Total Reach - Unique Users |
Total Reach - Unique Users |
metric |
Total Second Screen eCPM |
Total Second Screen eCPM |
metric |
Total spend – Second screen |
Total spend – Second screen |
metric |
Voice assistants |
Voice assistants |
dimension |
Weather condition |
Weather condition |
dimension |
Zone |
Zone |
dimension |
Zone Position |
Zone Position |
dimension |
advertiserId |
advertiserId |
metric |
campaignId |
campaignId |
metric |
geoCga_CMA |
geoCga_CMA |
metric |
geoCga_MSA |
geoCga_MSA |
metric |
geoCountry |
geoCountry |
dimension |
orderId |
orderId |
metric |
publisherId |
publisherId |
metric |
zoneId |
zoneId |
metric |