Adswizz: Most-used fields#
The table below gives information about most-used fields that you can import from Adswizz. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Ad |
Ad |
A specific advertisement, which can be of various types like audio or display. |
dimension |
Ad Type |
Ad Type |
The type of ad, such as AUDIO, DISPLAY, or INTERACTIVE_VOICE. |
dimension |
Ad format |
Ad format |
The specific format of an advertisement within a zone. |
dimension |
Advertiser |
Advertiser |
The entity or company that is running the advertising campaigns. |
dimension |
Attribution Fee |
Attribution Fee |
The fee associated with attributing an ad impression or click to a specific conversion or action. |
metric |
Audio Impressions |
Audio Impressions |
The number of impressions served for audio ads. |
metric |
Behavioural Audience (Targeted) |
Behavioural Audience (Targeted) |
A targeting rule type based on the behavioral segments of the audience. |
dimension |
CTR |
CTR |
Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it’s shown (impressions). |
metric |
Campaign |
Campaign |
A programmatic advertising campaign, often used as a dimension for data reporting. |
dimension |
Campaign Objective |
Campaign Objective |
The primary goal of an advertising campaign, such as maximizing impressions or achieving a specific price objective. |
dimension |
Campaign Type |
Campaign Type |
The classification of an advertising campaign, such as STANDARD, FILLER, INTERACTIVE, or SPONSORSHIP. |
dimension |
Clicks |
Clicks |
A metric representing the number of clicks on an ad. |
metric |
Companion Banner CTR |
Companion Banner CTR |
Click-Through Rate specifically for companion banners, which are display ads that accompany an audio or video ad. |
metric |
Companion Banner Clicks |
Companion Banner Clicks |
The total number of clicks received by companion banners. |
metric |
Companion Banner Impressions |
Companion Banner Impressions |
The total number of times companion banners were displayed to users. |
metric |
Data eCPM |
Data eCPM |
Effective Cost Per Mille (thousand) related to the data utilized or generated by ad campaigns. |
metric |
Date |
Date |
The date of ad activity, used for time-based reporting and filtering. |
dimension |
DealID |
DealID |
A unique identifier for a private deal or agreement between publishers and advertisers. |
dimension |
Device OS |
Device OS |
The operating system of the device where the ad request originated, used for targeting and reporting. |
dimension |
Device Type |
Device Type |
The type of device (e.g., mobile, desktop) where the ad request originated, used for targeting and reporting. |
dimension |
Display Impressions |
Display Impressions |
The total number of times a display advertisement was shown to users. |
metric |
External Ref. Ad |
External Ref. Ad |
An external reference identifier for an ad, used to link to internal systems or additional reporting. |
metric |
External Ref. Advertiser |
External Ref. Advertiser |
An external reference identifier for an advertiser. |
dimension |
External Ref. Campaign |
External Ref. Campaign |
An external reference identifier for a campaign. |
dimension |
External Ref. Order |
External Ref. Order |
An external reference identifier for an order. |
dimension |
External Ref. Publisher |
External Ref. Publisher |
An external reference identifier for a publisher. |
dimension |
Fill Rate |
Fill Rate |
A metric indicating the percentage of ad requests that were successfully filled with an ad. |
metric |
Genre (Insights) |
Genre (Insights) |
Categorization of content by genre, providing insights into audience consumption patterns. |
dimension |
Genre (Targeted) |
Genre (Targeted) |
Categorization of content by genre, used for targeting specific audience preferences. |
dimension |
Geo - CMA |
Geo - CMA |
A Census Metropolitan Area used for geographical targeting. |
dimension |
Geo - City |
Geo - City |
The city where the ad request originated, used for geographical targeting. |
dimension |
Geo - Country |
Geo - Country |
The country where the ad request originated, used for geographical targeting. |
dimension |
Geo - DMA |
Geo - DMA |
A Designated Market Area used for geographical targeting. |
dimension |
Geo - MSA |
Geo - MSA |
A Metropolitan Statistical Area used for geographical targeting. |
dimension |
IAB Categories |
IAB Categories |
Industry Standard Advertising Bureau (IAB) content categories used for campaign classification and targeting. |
dimension |
Interaction Rate – Voice Ads |
Interaction Rate – Voice Ads |
The rate at which users interact with voice-enabled advertisements, often through speech detection. |
metric |
Interactions – Voice Ads |
Interactions – Voice Ads |
The total number of user interactions with voice-enabled advertisements. |
metric |
Inventory |
Inventory |
The available ad space or media where ads can be served. |
metric |
Media eCPM |
Media eCPM |
Effective Cost Per Mille (thousand) for the media content or placement where ads are served. |
metric |
Order |
Order |
A group of campaigns under a single advertising contract. |
dimension |
Order Objective |
Order Objective |
The objective set for an advertising order, such as impressions or price. |
dimension |
Platform Fee |
Platform Fee |
A fee charged by the advertising platform. |
metric |
Player Name |
Player Name |
The name of the audio player used by the listener, available as a targeting rule. |
dimension |
Podcast - Consumption (Insights) |
Podcast - Consumption (Insights) |
Insights related to how podcasts are consumed by the audience. |
dimension |
Podcast - Episode Type (Insights) |
Podcast - Episode Type (Insights) |
Insights into the type of podcast episodes, such as full-length, bonus, or trailer. |
dimension |
Podcast - Show Type (Insights) |
Podcast - Show Type (Insights) |
Insights into the type of podcast shows, such as daily, weekly, or limited series. |
dimension |
Publisher |
Publisher |
An entity that provides ad inventory, such as a radio station or podcast network. |
dimension |
Quartile 0 |
Quartile 0 |
Indicates that an audio or video ad has started playing. |
metric |
Quartile 100 |
Quartile 100 |
Indicates that an audio or video ad has been played to completion. |
metric |
Quartile 25 |
Quartile 25 |
Indicates that an audio or video ad has been played for at least 25% of its duration. |
metric |
Quartile 50 |
Quartile 50 |
Indicates that an audio or video ad has been played for at least 50% of its duration. |
metric |
Quartile 75 |
Quartile 75 |
Indicates that an audio or video ad has been played for at least 75% of its duration. |
metric |
Reach Audio Unique Users |
Reach Audio Unique Users |
The total number of distinct users who have been exposed to audio advertisements. |
metric |
Revenue |
Revenue |
The total income generated from advertising campaigns. |
metric |
Second Screen |
Second Screen |
A creative type or extension for ads delivered to companion devices, such as smart TVs or tablets. |
metric |
Second Screen CTR |
Second Screen CTR |
The Click-Through Rate for ads delivered to second screen devices. |
metric |
Second Screen Clicks |
Second Screen Clicks |
The number of clicks on ads delivered to second screen devices. |
metric |
Second Screen Impressions |
Second Screen Impressions |
The number of impressions served for ads delivered to second screen devices. |
metric |
Temperature (C°) |
Temperature (C°) |
dimension |
|
Total Data Spend |
Total Data Spend |
The overall financial expenditure associated with data acquisition or usage for advertising campaigns. |
metric |
Total Impressions |
Total Impressions |
The total number of times ads were displayed to users. |
metric |
Total Reach - Unique Users |
Total Reach - Unique Users |
The total number of distinct individuals reached by all types of advertising campaigns. |
metric |
Total Second Screen eCPM |
Total Second Screen eCPM |
Effective Cost Per Mille (thousand) for advertisements delivered to a second screen device, such as a mobile phone or tablet, while a primary screen (e.g., TV) is in use. |
metric |
Total spend – Second screen |
Total spend – Second screen |
The total financial outlay for advertising campaigns specifically delivered to second screen devices. |
metric |
Voice assistants |
Voice assistants |
Refers to platforms or devices that allow users to interact with ads through voice commands. |
dimension |
Weather condition |
Weather condition |
The prevailing weather conditions, available as a targeting rule. |
dimension |
Zone |
Zone |
A defined area of ad inventory characterized by media type, position, and encoding properties. |
dimension |
Zone Position |
Zone Position |
The specific placement or location within an ad zone where an advertisement was displayed. |
dimension |
advertiserId |
advertiserId |
A unique identifier for an advertiser. |
metric |
campaignId |
campaignId |
A unique identifier for an advertising campaign. |
metric |
geoCga_CMA |
geoCga_CMA |
A Census Metropolitan Area (CMA) used for geographical targeting. |
metric |
geoCga_MSA |
geoCga_MSA |
A Metropolitan Statistical Area (MSA) used for geographical targeting. |
metric |
geoCountry |
geoCountry |
The country where the ad request originated, used for geographical targeting. |
dimension |
orderId |
orderId |
A unique identifier for an advertising order. |
metric |
publisherId |
publisherId |
A unique identifier for a publisher. |
metric |
zoneId |
zoneId |
A unique identifier for an ad zone. |
metric |