all eyes on screens: Most-used fields

The table below gives information about most-used fields that you can import from all eyes on screens. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AIRINGS	AIRINGS	The number of times an advertisement or content segment was broadcast.	metric
AMR %	AMR %	Average Minute Rating, representing the average percentage of the target audience viewing a broadcast or advertisement during its duration.	metric
BRAND	BRAND	The brand associated with the advertising campaign or content. This data is retrieved via the helper/getBrands API endpoint.	dimension
By day	Date	Indicates that data is aggregated and presented on a daily basis, as specified by the ‘showdataby’ parameter in report generation.	dimension
COMPANY	COMPANY	The company that owns the brand or product being advertised. This data is retrieved via the helper/getCompanies API endpoint.	dimension
Channel	Channel	The television channel on which the advertisement or content was broadcast. This data is retrieved via the helper/getChannels API endpoint.	dimension
Duration	Duration	The length of an advertising spot or content, typically measured in minutes. This field provides insights into the time dimension of video advertising performance.	dimension
End time	End time	The precise time when an advertisement or content segment concluded its broadcast.	dimension
INDUSTRY	INDUSTRY	The industry classification associated with the advertising campaign, brand, or company. This field enables users to analyze and filter video advertising performance data based on specific industry sectors.	dimension
MINUTES	MINUTES	The total duration in minutes of airings for a specific advertisement or content.	dimension
PRODUCT	PRODUCT	The specific product associated with the advertising campaign. This data is retrieved via the helper/getProducts API endpoint.	dimension
RCH %	RCH %	The percentage of the target audience reached by an advertisement or content. This corresponds to the ‘reach (%)’ variable in the API.	metric
RCH Avg %	RCH Avg %	The average percentage of the target audience reached over a specified period or across multiple airings.	metric
SHARE %	SHARE %	The percentage share of viewership or advertising impact compared to the total market. This corresponds to the ‘share’ variable in the API.	metric
SPEND	SPEND	The monetary amount spent on an advertising campaign or specific airing. This corresponds to the ‘spend’ variable in the API.	metric
Start time	Start time	The precise time when an advertisement or content segment began its broadcast.	dimension