Amazon DSP Metadata: Most-used fields

The table below gives information about most-used fields that you can import from Amazon DSP Metadata. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accessibilityText	accessibilityText	Accessible names are the labels given to HTML elements that can be announced in assistive technologies such as screen readers.	dimension
adChoicesPosition	adChoicesPosition	The position of the AdChoices icon on the ad creative.	dimension
adCreativeCategories	adCreativeCategories	Categories associated with the ad creative.	dimension
adCreativeFormatProperties.adCopy	adCreativeFormatProperties.adCopy	The textual content or message used in the ad creative.	dimension
adCreativeFormatProperties.adCopy.type	adCreativeFormatProperties.adCopy.type	The type of the ad copy, e.g., ‘HEADLINE’, ‘BODY’.	dimension
adCreativeFormatProperties.adCopy.value	adCreativeFormatProperties.adCopy.value	The textual content of the ad creative’s copy.	dimension
adCreativeFormatProperties.adCreativeFormatType	adCreativeFormatProperties.adCreativeFormatType	The type of ad creative format, such as Display, Video, Audio, Third Party, or Component.	dimension
adCreativeFormatProperties.additionalAttributes	adCreativeFormatProperties.additionalAttributes	Additional attributes and settings specific to the ad creative’s format.	dimension
adCreativeFormatProperties.additionalAttributes.allowCbcDriveTrafficToVideo	adCreativeFormatProperties.additionalAttributes.allowCbcDriveTrafficToVideo		dimension
adCreativeFormatProperties.additionalAttributes.allowThirdPartySellers	adCreativeFormatProperties.additionalAttributes.allowThirdPartySellers	Indicates whether the ad creative is eligible to promote products from third-party sellers.	dimension
adCreativeFormatProperties.additionalAttributes.allowedRetailFormats	adCreativeFormatProperties.additionalAttributes.allowedRetailFormats	Specifies the acceptable retail formats for the ad creative, such as ‘SHOP_NOW’.	dimension
adCreativeFormatProperties.additionalAttributes.creativeContentType	adCreativeFormatProperties.additionalAttributes.creativeContentType	Specifies the content type of the creative within its additional attributes.	dimension
adCreativeFormatProperties.additionalAttributes.optimizationGoal	adCreativeFormatProperties.additionalAttributes.optimizationGoal	The specific objective or Key Performance Indicator (KPI) that the ad creative is optimized to achieve, such as clicks or conversions.	dimension
adCreativeFormatProperties.additionalAttributes.renderOptimizations	adCreativeFormatProperties.additionalAttributes.renderOptimizations		dimension
adCreativeFormatProperties.additionalAttributes.targetPlacements	adCreativeFormatProperties.additionalAttributes.targetPlacements	Defines the specific placements where the ad creative can be displayed, such as ‘DISPLAY’ or ‘NATIVE’.	dimension
adCreativeFormatProperties.assets	adCreativeFormatProperties.assets	A collection of media assets (e.g., images, videos) used in the ad creative.	dimension
adCreativeFormatProperties.assets.applyBorder	adCreativeFormatProperties.assets.applyBorder	Boolean value indicating whether a border should be applied to the ad creative asset.	dimension
adCreativeFormatProperties.assets.assetCroppingCoordinates	adCreativeFormatProperties.assets.assetCroppingCoordinates	Defines the cropping coordinates (x, y, height, width, aspectRatio) for an ad creative asset.	dimension
adCreativeFormatProperties.assets.assetId	adCreativeFormatProperties.assets.assetId	A unique identifier for an asset, such as an image or video, used within an ad creative.	dimension
adCreativeFormatProperties.assets.assetType	adCreativeFormatProperties.assets.assetType	The type of asset, such as ‘IMAGE’ or ‘VIDEO’.	dimension
adCreativeFormatProperties.assets.assetVersion	adCreativeFormatProperties.assets.assetVersion	The version identifier of the creative asset.	dimension
adCreativeFormatProperties.assets.associatedAdExperience	adCreativeFormatProperties.assets.associatedAdExperience	The specific ad experience with which the asset is associated.	dimension
adCreativeFormatProperties.assets.url	adCreativeFormatProperties.assets.url	The URL where the creative asset is hosted.	dimension
adCreativeFormatProperties.clickActions	adCreativeFormatProperties.clickActions	Defines the actions taken when a user clicks on the ad creative, such as navigating to a URL.	dimension
adCreativeFormatProperties.clickActions.associatedAdExperience	adCreativeFormatProperties.clickActions.associatedAdExperience	The ad experience with which the click action is associated.	dimension
adCreativeFormatProperties.clickActions.clickActionType	adCreativeFormatProperties.clickActions.clickActionType	The specific type of action performed when the ad creative is clicked, e.g., ‘URL_DESTINATION’.	dimension
adCreativeFormatProperties.clickActions.position	adCreativeFormatProperties.clickActions.position	The position of the click action within the ad creative.	dimension
adCreativeFormatProperties.clickActions.urlDestination	adCreativeFormatProperties.clickActions.urlDestination	The destination URL where the user is directed after clicking the ad creative.	dimension
adCreativeFormatProperties.creativeSizes	adCreativeFormatProperties.creativeSizes	Dimensions and responsiveness settings for the ad creative.	dimension
adCreativeFormatProperties.creativeSizes.height	adCreativeFormatProperties.creativeSizes.height	The height of the ad creative in pixels.	metric
adCreativeFormatProperties.creativeSizes.responsive	adCreativeFormatProperties.creativeSizes.responsive	Indicates if the ad creative size is responsive, meaning it can adapt to different screen dimensions.	dimension
adCreativeFormatProperties.creativeSizes.width	adCreativeFormatProperties.creativeSizes.width	The width of the ad creative in pixels.	metric
adCreativeFormatProperties.products	adCreativeFormatProperties.products	Product information associated with the ad creative, used for promoting specific products.	dimension
adCreativeFormatProperties.products.productId	adCreativeFormatProperties.products.productId	A unique identifier for the product being promoted (e.g., ASIN).	dimension
adCreativeFormatProperties.products.productTitle	adCreativeFormatProperties.products.productTitle	The title of the product being advertised.	dimension
adCreativeFormatProperties.products.productType	adCreativeFormatProperties.products.productType	The category or type of the product being advertised.	dimension
adCreativeFormatProperties.products.reviewText	adCreativeFormatProperties.products.reviewText	The text content of a customer review for a product featured within the ad creative.	dimension
adCreativeFormatProperties.products.reviewUrl	adCreativeFormatProperties.products.reviewUrl	The URL linking to the customer review page for a product displayed in the ad creative.	dimension
adCreativeFormatProperties.skippabilitySettings	adCreativeFormatProperties.skippabilitySettings	Settings related to the skippability of the ad creative, specific to its format.	dimension
adCreativeFormatProperties.skippabilitySettings.skippableType	adCreativeFormatProperties.skippabilitySettings.skippableType	The type of skippable ad creative, as defined within its format properties.	dimension
adCreativeFormatProperties.thirdPartyTag	adCreativeFormatProperties.thirdPartyTag	Details for third-party ad tags used to serve creatives from external ad servers.	dimension
adCreativeFormatProperties.thirdPartyTag.destinationOnAmazon	adCreativeFormatProperties.thirdPartyTag.destinationOnAmazon	Specifies if the destination URL for a third-party ad tag is on Amazon properties (ON_AMAZON) or elsewhere (OFF_AMAZON).	dimension
adCreativeFormatProperties.thirdPartyTag.tagSource	adCreativeFormatProperties.thirdPartyTag.tagSource	The URL source of the third-party ad tag, such as a VAST or VPAID tag.	dimension
adCreativeFormatProperties.thirdPartyTag.tagType	adCreativeFormatProperties.thirdPartyTag.tagType	The type of the third-party ad tag, such as VAST_VPAID for video or DISPLAY for static images.	dimension
adCreativeFormatProperties.trackingUrls	adCreativeFormatProperties.trackingUrls	A list of URLs used for tracking impressions and clicks on the ad creative.	dimension
adCreativeFormatProperties.trackingUrls.associatedAdExperience	adCreativeFormatProperties.trackingUrls.associatedAdExperience	Specifies the ad experience with which the tracking URL is associated; if not set, the tracking URL applies to all ad experiences for the creative.	dimension
adCreativeFormatProperties.trackingUrls.type	adCreativeFormatProperties.trackingUrls.type	The type of tracking URL, indicating its purpose (e.g., impression tracker, click tracker).	dimension
adCreativeFormatProperties.trackingUrls.url	adCreativeFormatProperties.trackingUrls.url	The URL used for tracking ad creative performance.	dimension
adCreativeFormatProperties.universalAdIds	adCreativeFormatProperties.universalAdIds		dimension
adCreativeId	adCreativeId	The unique identifier for an ad creative.	metric
adCreativeModerationStatus	adCreativeModerationStatus	The overall moderation status of the ad creative (e.g., ‘APPROVED’, ‘NOT_APPROVED’, ‘PENDING’).	dimension
adCreativeName	adCreativeName	The advertiser-defined name for the ad creative.	dimension
adExperiences	adExperiences	A collection of various renditions or variations of an ad creative under a single parent creative.	dimension
adExperiences.adExperience	adExperiences.adExperience	A specific variation or rendition of an ad creative, which can be associated with ad groups.	dimension
adExperiences.associationModerationStatus	adExperiences.associationModerationStatus	The moderation status of an ad experience in relation to its association with an ad group.	dimension
adExperiences.moderationStatus	adExperiences.moderationStatus	The moderation status of an individual ad experience (e.g., ‘APPROVED’, ‘NOT_APPROVED’, ‘COMPONENT_NOT_YET_MODERATED’).	dimension
adExperiences.reasons	adExperiences.reasons	A list of reasons for an ad experience’s moderation status, particularly if it was not approved.	dimension
adGroupId	adGroupId	The unique identifier for an ad group.	metric
adProduct	adProduct	The specific advertising product used for the ad group, such as AMAZON_DSP.	dimension
ad_choices_position	ad_choices_position	The position of the AdChoices icon on the ad creative.	dimension
ad_creative_asset_id	ad_creative_asset_id	A unique identifier for an asset (e.g., image, video) used in the ad creative.	dimension
ad_creative_asset_version	ad_creative_asset_version	The version identifier of the creative asset.	dimension
ad_creative_assets	ad_creative_assets	A collection of media assets (e.g., images, videos) used in the ad creative.	dimension
ad_creative_assets_apply_border	ad_creative_assets_apply_border	A boolean value indicating whether a border should be applied to the ad creative asset.	dimension
ad_creative_attributes	ad_creative_attributes	Additional attributes or properties associated with the ad creative.	dimension
ad_creative_click_action_type	ad_creative_click_action_type	The specific type of action performed when the ad creative is clicked, e.g., ‘URL_DESTINATION’.	dimension
ad_creative_click_actions	ad_creative_click_actions	Defines the actions taken when a user clicks on the ad creative, such as navigating to a URL.	dimension
ad_creative_click_actions_associated_ad_experience	ad_creative_click_actions_associated_ad_experience	The ad experience with which the click action is associated.	dimension
ad_creative_click_actions_url_destination	ad_creative_click_actions_url_destination	The destination URL for the ad creative’s click action.	dimension
ad_creative_creative_sizes	ad_creative_creative_sizes	Dimensions and responsiveness settings for the ad creative.	dimension
ad_creative_creative_sizes_height	ad_creative_creative_sizes_height	The height of the ad creative in pixels.	metric
ad_creative_creative_sizes_responsive	ad_creative_creative_sizes_responsive	Indicates if the ad creative size is responsive, meaning it can adapt to different screen dimensions.	dimension
ad_creative_creative_sizes_width	ad_creative_creative_sizes_width	The width of the ad creative in pixels.	metric
ad_creative_format_type	ad_creative_format_type	The type of ad creative format, such as Display, Video, Audio, Third Party, or Component.	dimension
ad_creative_id	ad_creative_id	A unique identifier for the ad creative.	dimension
ad_creative_skippability_settings	ad_creative_skippability_settings	Settings related to the skippability of the ad creative.	dimension
ad_creative_skippable_type	ad_creative_skippable_type	The type of skippable ad creative.	dimension
ad_creative_third_party_tag	ad_creative_third_party_tag	Details for third-party ad tags used to serve creatives from external ad servers.	dimension
ad_creative_third_party_tag_destination_on_amazon	ad_creative_third_party_tag_destination_on_amazon	Specifies if the destination URL for a third-party ad tag is on Amazon properties (ON_AMAZON) or elsewhere (OFF_AMAZON).	dimension
ad_creative_third_party_tag_tag_source	ad_creative_third_party_tag_tag_source	The URL source of the third-party ad tag.	dimension
ad_creative_third_party_tag_tag_type	ad_creative_third_party_tag_tag_type	The type of the third-party ad tag.	dimension
ad_creative_tracking_urls	ad_creative_tracking_urls	URLs used for tracking ad creative performance.	dimension
ad_creative_tracking_urls_associated_ad_experience	ad_creative_tracking_urls_associated_ad_experience	The ad experience with which the tracking URL is associated.	dimension
ad_creative_tracking_urls_type	ad_creative_tracking_urls_type	The type of tracking URL.	dimension
ad_creative_tracking_urls_url	ad_creative_tracking_urls_url	The URL for tracking ad creative performance.	dimension
additionalHtml	additionalHtml	Supplemental HTML content that can be added to the creative for purposes like surveys or other custom elements.	dimension
advertisedProductCategoryIds	advertisedProductCategoryIds	The category IDs of the products being advertised, used to determine campaign eligibility.	dimension
advertiserId	advertiserId	The unique identifier for the advertiser.	metric
advertiser_id	advertiser_id	The unique identifier for the Amazon DSP advertiser account.	dimension
bid.baseBid	bid.baseBid	The base bid amount for an ad group.	metric
bid.currencyCode	bid.currencyCode	The ISO 4217 currency code used for bidding, such as ‘USD’ or ‘EUR’.	dimension
bid.maxAverageCPM	bid.maxAverageCPM	The maximum average Cost Per Mille (CPM) that an advertiser is willing to pay for 1,000 ad impressions. This caps the adjusted bids during optimization.	metric
budgetAmount	budgetAmount	The budget amount allocated for a campaign or ad group.	metric
budgetCaps	budgetCaps	Defines limits on the amount of money spent on a campaign over a specified period.	dimension
budgetCaps.amount	budgetCaps.amount	The monetary amount set as a budget cap.	metric
budgetCaps.currencyCode	budgetCaps.currencyCode	The ISO 4217 currency code for the budget cap amount.	dimension
budgetCaps.recurrenceTimePeriod	budgetCaps.recurrenceTimePeriod	The time period (e.g., ‘DAILY’, ‘MONTHLY’, ‘LIFETIME’) over which the budget cap applies.	dimension
campaignId	campaignId	The unique identifier for a campaign.	metric
country	country	The country associated with the ad creative or campaign, indicating the target geographic region.	dimension
createdDateTime	createdDateTime	The date and time when the entity was created.	dimension
created_datetime	created_datetime	The date and time when the entity was created.	dimension
creationDate	creationDate	The date when the ad creative or campaign was created.	dimension
creationDateTime	creationDateTime	The date and time when the entity (e.g., campaign, ad group) was created.	dimension
creativeAssociationStatus	creativeAssociationStatus	The overall moderation status of an ad creative association, considering the moderation results of each associated ad experience.	dimension
creativeRotationType	creativeRotationType	The method used to rotate creatives within an ad group, such as RANDOM.	dimension
currency	currency	The ISO 4217 currency code used for monetary values within the ad campaign.	dimension
deliveryStatus	deliveryStatus	The current status of ad delivery, indicating whether the ad is active, paused, or archived.	dimension
endDate	endDate	The date when the ad creative or campaign is scheduled to stop running.	dimension
endDateTime	endDateTime	The end date and time for a campaign, ad group, or flight.	dimension
external_id	external_id		dimension
fees	fees	Information about fees associated with a campaign or ad group.	dimension
fees.addToBudgetSpentAmount	fees.addToBudgetSpentAmount	The amount added to the budget spent for fees.	dimension
fees.currencyCode	fees.currencyCode	The ISO 4217 currency code for the fee.	dimension
fees.feeType	fees.feeType	Specifies the type of fee applied, such as a percentage of media cost, a flat fee, or CPM (Cost Per Mille/Thousand Impressions).	dimension
fees.feeValue	fees.feeValue	The monetary value of the fee.	metric
fees.feeValueType	fees.feeValueType	Defines how the fee value is interpreted, such as a percentage or a fixed amount.	dimension
fees.thirdPartyProvider	fees.thirdPartyProvider	Identifies the third-party provider associated with a specific fee or service, such as a third-party audience provider or a measurement vendor.	dimension
flights	flights	A collection of flight periods for a campaign, each with its own budget and dates.	dimension
flights.budgetAmount	flights.budgetAmount	The budget amount allocated for a specific flight within a campaign.	metric
flights.currencyCode	flights.currencyCode	The ISO 4217 currency code for the flight budget.	dimension
flights.endDate	flights.endDate	The end date of an individual flight within a campaign.	dimension
flights.endDateTime	flights.endDateTime	The end date and time for a specific flight within a campaign.	dimension
flights.flightId	flights.flightId	The unique identifier for a flight within a campaign.	metric
flights.name	flights.name	The name or identifier for a specific flight within a campaign. A flight defines a period during which ads run with a set budget and other configurations.	dimension
flights.startDate	flights.startDate	The start date of an individual flight within a campaign.	dimension
flights.startDateTime	flights.startDateTime	The start date and time for a specific flight within a campaign.	dimension
frequencies.frequencyType	frequencies.frequencyType	The type of frequency cap applied, such as UNCAPPED.	dimension
frequencies.levelType	frequencies.levelType	The type of frequency capping applied to an ad campaign or ad group, determining how often a user can see an ad (e.g., uncapped).	dimension
frequencies.maxImpressions	frequencies.maxImpressions	The maximum number of times an ad can be shown to a unique user within a specified time unit, used for frequency capping.	metric
frequencies.timeUnit	frequencies.timeUnit	The unit of time (e.g., ‘DAY’, ‘WEEK’) for frequency capping.	dimension
frequencies.timeUnitCount	frequencies.timeUnitCount	The number of time units for frequency capping. For example, ‘1’ for ‘DAY’ means once per day.	metric
hostedType	hostedType	Indicates whether the ad creative is hosted by Amazon or by a third-party provider.	dimension
hosted_type	hosted_type		dimension
inventoryType	inventoryType	The type of inventory where ads will be served, such as DISPLAY, STREAMING_TV, or ONLINE_VIDEO.	dimension
language	language	The language of the ad creative or the target audience.	dimension
lastUpdatedDate	lastUpdatedDate	The date when the ad creative or campaign was last updated.	dimension
lastUpdatedDateTime	lastUpdatedDateTime	The date and time when the ad creative or campaign was last updated.	dimension
last_updated_date	last_updated_date	The date when the entity was last updated.	dimension
last_updated_datetime	last_updated_datetime	The date and time when the entity was last updated.	dimension
name	name	The name of a campaign, ad group, or flight.	dimension
optimization.automateBudgetAllocation	optimization.automateBudgetAllocation	Indicates whether budget allocation is automated by Amazon’s optimization systems.	dimension
optimization.bidStrategy	optimization.bidStrategy	The bidding strategy used for optimization, such as SPEND_BUDGET_IN_FULL.	dimension
optimization.flightBudgetRolloverSetting	optimization.flightBudgetRolloverSetting	Settings for rolling over the flight budget in optimization.	dimension
optimization.flightBudgetRolloverSetting.rolloverStrategy	optimization.flightBudgetRolloverSetting.rolloverStrategy	The strategy used for rolling over the flight budget as part of optimization settings.	dimension
optimization.goalSetting.currencyCode	optimization.goalSetting.currencyCode	The ISO 4217 currency code for the optimization goal’s monetary values.	dimension
optimization.goalSetting.goal	optimization.goalSetting.goal	The read-only campaign goal inferred from the Key Performance Indicator (KPI), such as AWARENESS, CONSIDERATION, or CONVERSIONS.	dimension
optimization.goalSetting.kpi	optimization.goalSetting.kpi	The Key Performance Indicator (KPI) for campaign optimization, such as CLICK_THROUGH_RATE, COST_PER_CLICK, or RETURN_ON_AD_SPEND.	dimension
optimization.goalSetting.targetKpi	optimization.goalSetting.targetKpi	The target value for the Key Performance Indicator (KPI) for campaign optimization.	metric
optimization.primaryInventoryTypes	optimization.primaryInventoryTypes	The main types of inventory (e.g., Amazon owned & operated, third-party exchanges) that the campaign targets for ad delivery.	dimension
pacing.catchUpBoostPercentage	pacing.catchUpBoostPercentage	The percentage by which ad delivery can be boosted to compensate for under-spent budget and ensure full budget utilization.	metric
pacing.deliveryProfile	pacing.deliveryProfile	The delivery profile for ad pacing, such as EVEN.	dimension
profileId	profileId	The unique identifier of the advertising profile associated with the campaign or creative.	metric
profile_id	profile_id	The unique identifier of the advertising profile associated with the advertiser account.	dimension
startDate	startDate	The date when the ad creative or campaign is scheduled to start running.	dimension
startDateTime	startDateTime	The start date and time for a campaign, ad group, or flight.	dimension
state	state	The current state of a campaign, ad group, or ad creative (e.g., ACTIVE, INACTIVE, ENABLED).	dimension
targetDetails.adInitiationTarget	targetDetails.adInitiationTarget	Defines targeting criteria related to how an ad is initiated or triggered, such as specific user actions or environmental factors.	dimension
targetDetails.adInitiationTarget.targetType	targetDetails.adInitiationTarget.targetType	Defines the specific type of target for ad initiation.	dimension
targetDetails.adInitiationTarget.videoInitiationType	targetDetails.adInitiationTarget.videoInitiationType	Specifies the video initiation type for targeting, defining how a video ad is triggered.	dimension
targetDetails.adPlayerSizeTarget	targetDetails.adPlayerSizeTarget	Specifies targeting based on the size of the ad player, allowing advertisers to control where their video or display ads appear based on player dimensions.	dimension
targetDetails.adPlayerSizeTarget.adPlayerSize	targetDetails.adPlayerSizeTarget.adPlayerSize	The specific size of the ad player targeted for ad delivery.	dimension
targetDetails.adPlayerSizeTarget.targetType	targetDetails.adPlayerSizeTarget.targetType	Defines the type of target related to the ad player size.	dimension
targetDetails.appTarget	targetDetails.appTarget	Defines targeting criteria related to specific applications.	dimension
targetDetails.audienceTarget	targetDetails.audienceTarget	Defines targets based on specific audiences, which can be Amazon-created, custom-built, or from a third-party data provider.	dimension
targetDetails.audienceTarget.acrossGroupOperator	targetDetails.audienceTarget.acrossGroupOperator	The operator used to join audience groups, such as ALL (AND logic).	dimension
targetDetails.audienceTarget.audienceId	targetDetails.audienceTarget.audienceId	The unique identifier for an audience in audience targeting.	metric
targetDetails.audienceTarget.groupId	targetDetails.audienceTarget.groupId	The group ID for an audience within audience targeting.	metric
targetDetails.audienceTarget.inGroupOperator	targetDetails.audienceTarget.inGroupOperator	The operator used to join audiences within a group, such as ANY (OR logic) or ALL (AND logic).	dimension
targetDetails.audienceTarget.targetType	targetDetails.audienceTarget.targetType	The type of audience target, specifically AUDIENCE.	dimension
targetDetails.autoTarget	targetDetails.autoTarget	Automated targeting settings that allow the system to dynamically find relevant audiences or placements based on campaign goals.	dimension
targetDetails.autoTarget.matchType	targetDetails.autoTarget.matchType	The method used for automatic targeting, such as broad match or exact match.	dimension
targetDetails.autoTarget.targetType	targetDetails.autoTarget.targetType	The type of automatic targeting being applied, such as product targeting or category targeting.	dimension
targetDetails.contentGenreTarget	targetDetails.contentGenreTarget	Targets specific genres or categories of content where ads will be displayed, often based on IAB Content Categories.	dimension
targetDetails.contentInstreamPositionTarget	targetDetails.contentInstreamPositionTarget	Defines targeting for ads placed within video content streams (in-stream), specifying criteria for their position relative to the main video content.	dimension
targetDetails.contentOutstreamPositionTarget	targetDetails.contentOutstreamPositionTarget	Defines targeting for ads placed outside of video content streams (out-stream), specifying criteria for their position within general web content.	dimension
targetDetails.contentRatingTarget	targetDetails.contentRatingTarget	Specifies content rating criteria for targeting, allowing ads to appear on or avoid content based on its rating.	dimension
targetDetails.contentRatingTarget.contentRatingTypeDetails	targetDetails.contentRatingTarget.contentRatingTypeDetails	Provides detailed information about the content rating type for targeting.	dimension
targetDetails.contentRatingTarget.targetType	targetDetails.contentRatingTarget.targetType	The specific type of content rating target.	dimension
targetDetails.dayPartTarget	targetDetails.dayPartTarget	Defines targets based on specific times of day (day parts).	dimension
targetDetails.dayPartTarget.dayOfWeek	targetDetails.dayPartTarget.dayOfWeek	Specifies the day of the week for daypart targeting.	dimension
targetDetails.dayPartTarget.hourSlot	targetDetails.dayPartTarget.hourSlot	Specifies the hour slot for daypart targeting.	metric
targetDetails.dayPartTarget.targetType	targetDetails.dayPartTarget.targetType	The specific type of daypart target.	dimension
targetDetails.deviceTarget	targetDetails.deviceTarget	Defines targets based on device types.	dimension
targetDetails.deviceTarget.deviceType	targetDetails.deviceTarget.deviceType	Specifies the type of device for device targeting.	dimension
targetDetails.deviceTarget.mobileEnvironment	targetDetails.deviceTarget.mobileEnvironment	Specifies the mobile environment for device targeting.	dimension
targetDetails.deviceTarget.targetType	targetDetails.deviceTarget.targetType	The specific type of device target.	dimension
targetDetails.domainTarget	targetDetails.domainTarget	Defines targets based on specific site domains for inclusion or exclusion.	dimension
targetDetails.domainTarget.domainTargetDetails	targetDetails.domainTarget.domainTargetDetails	Provides detailed information for domain targeting.	dimension
targetDetails.domainTarget.targetType	targetDetails.domainTarget.targetType	The specific type of domain target.	dimension
targetDetails.inventorySourceTarget	targetDetails.inventorySourceTarget	Defines targets based on inventory sources, including deals and exchanges.	dimension
targetDetails.inventorySourceTarget.inventorySourceId	targetDetails.inventorySourceTarget.inventorySourceId	The identifier of the inventory source for targeting.	metric
targetDetails.inventorySourceTarget.inventorySourceType	targetDetails.inventorySourceTarget.inventorySourceType	The type of inventory source for targeting.	dimension
targetDetails.inventorySourceTarget.targetType	targetDetails.inventorySourceTarget.targetType	The specific type of inventory source target.	dimension
targetDetails.keywordTarget	targetDetails.keywordTarget	Targets audiences based on specific keywords related to their search queries or browsing behavior.	dimension
targetDetails.keywordTarget.keyword	targetDetails.keywordTarget.keyword	The keyword used for keyword targeting.	dimension
targetDetails.keywordTarget.matchType	targetDetails.keywordTarget.matchType	The match type for the keyword used in keyword targeting.	dimension
targetDetails.keywordTarget.targetType	targetDetails.keywordTarget.targetType	The specific type of keyword target.	dimension
targetDetails.locationTarget	targetDetails.locationTarget	Defines targets based on geographic locations such as countries, states, postal codes, DMAs, and cities.	dimension
targetDetails.locationTarget.geoLocation	targetDetails.locationTarget.geoLocation	The geographic location used for location targeting.	dimension
targetDetails.locationTarget.targetType	targetDetails.locationTarget.targetType	The specific type of location target.	dimension
targetDetails.nativeContentPositionTarget	targetDetails.nativeContentPositionTarget	Defines targeting criteria related to the position of native content.	dimension
targetDetails.onScreenPositionTarget	targetDetails.onScreenPositionTarget	Defines targeting criteria related to the on-screen position of the ad.	dimension
targetDetails.productCategoryTarget	targetDetails.productCategoryTarget	A type of contextual targeting using ASIN categories.	dimension
targetDetails.productCategoryTarget.asinCategory	targetDetails.productCategoryTarget.asinCategory	The ASIN category used for product category targeting.	metric
targetDetails.productCategoryTarget.targetType	targetDetails.productCategoryTarget.targetType	The specific type of product category target.	dimension
targetDetails.productTarget	targetDetails.productTarget	A type of contextual targeting using specific ASINs (Amazon Standard Identification Numbers).	dimension
targetDetails.thirdPartyTarget	targetDetails.thirdPartyTarget	Defines targets using segments from third-party vendors like DoubleVerify and Oracle Data Cloud.	dimension
targetDetails.thirdPartyTarget.targetType	targetDetails.thirdPartyTarget.targetType	The type of targeting provided by a third-party vendor, such as specific segments from data providers.	dimension
targetDetails.thirdPartyTarget.thirdPartyTargetDetails	targetDetails.thirdPartyTarget.thirdPartyTargetDetails	Detailed information about the third-party targeting segments being used.	dimension
targetDetails.videoAdFormatTarget	targetDetails.videoAdFormatTarget	Defines targets based on video ad formats.	dimension
targetId	targetId	A unique identifier for a specific targeting object.	metric
targetingSettings.amazonViewability.includeUnmeasurableImpressions	targetingSettings.amazonViewability.includeUnmeasurableImpressions	Indicates whether unmeasurable impressions are included in Amazon viewability calculations.	dimension
targetingSettings.amazonViewability.viewabilityTier	targetingSettings.amazonViewability.viewabilityTier	The viewability tier for Amazon DSP campaigns, such as ALL_TIERS.	dimension
targetingSettings.automatedTargetingTactic	targetingSettings.automatedTargetingTactic	The specific automated targeting tactic applied to an ad group, which guides how ads are delivered to audiences.	dimension
targetingSettings.defaultAudienceTargetingMatchType	targetingSettings.defaultAudienceTargetingMatchType	The default method by which audiences are matched for targeting, e.g., ‘include’ or ‘exclude’.	dimension
targetingSettings.enableLanguageTargeting	targetingSettings.enableLanguageTargeting	Indicates whether language-based targeting is enabled for the campaign.	dimension
targetingSettings.tacticsConvertersExclusionType	targetingSettings.tacticsConvertersExclusionType	Defines the criteria for excluding past purchasers from targeting within Amazon DSP tactics, with default exclusions for customer acquisition, remarketing, and unified consideration tactics.	dimension
targetingSettings.timeZoneType	targetingSettings.timeZoneType	The time zone type for targeting, such as VIEWER.	dimension
targetingSettings.userLocation	targetingSettings.userLocation	Geographical location targeting, including countries, states, postal codes, DMAs, and cities.	dimension
targetingSettings.userLocationSignal	targetingSettings.userLocationSignal	The signal used to determine user location for targeting, such as CURRENT.	dimension
targetingSettings.videoCompletionTier	targetingSettings.videoCompletionTier	Defines the video completion percentage tier targeted for ad delivery.	dimension
targetsAmazonDeal	targetsAmazonDeal		dimension
timezone	timezone	The timezone associated with the advertiser account, used for reporting and scheduling campaigns. Amazon’s internal systems use UTC, but data can be displayed in the advertiser’s local timezone.	dimension
url	url	The URL associated with the advertiser, or the destination URL for a creative’s click action.	dimension