Amazon Marketing Cloud: Most-used fields

The table below gives information about most-used fields that you can import from Amazon Marketing Cloud. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
ad_group	ad_group	dimension
ad_prod_type	ad_prod_type	dimension
ad_product_type	ad_product_type	dimension
ad_type	ad_type	dimension
add_to_cart	add_to_cart	metric
adtype	adtype	dimension
advertiser	advertiser	dimension
advertiser_id	advertiser_id	dimension
all_purchases	all_purchases	metric
amazon_conversion_event	amazon_conversion_event	dimension
atc	atc	metric
audience_fee	audience_fee	metric
audience_type	audience_type	dimension
average_frequency	average_frequency	metric
behavior_segment_id	behavior_segment_id	dimension
campaign	campaign	dimension
campaign_end_date	campaign_end_date	dimension
campaign_id	campaign_id	dimension
campaign_start_date	campaign_start_date	dimension
channel	channel	dimension
clicks	clicks	metric
conv_product_type	conv_product_type	dimension
conversion_event_category	conversion_event_category	dimension
conversion_event_date	conversion_event_date	dimension
conversion_event_name	conversion_event_name	dimension
conversion_event_subtype	conversion_event_subtype	dimension
conversion_event_type	conversion_event_type	dimension
conversion_rate_perc_all	conversion_rate_perc_all	metric
conversions	conversions	metric
cost	cost	metric
creative	creative	dimension
creative_size	creative_size	dimension
creative_type	creative_type	dimension
currency_iso_code	currency_iso_code	dimension
currency_name	currency_name	dimension
customer_search_term	customer_search_term	dimension
date	date	dimension
date_end	date_end	dimension
date_start	date_start	dimension
detail_page_view	detail_page_view	metric
detail_page_views	detail_page_views	metric
device_type	device_type	dimension
dim_date	dim_date	dimension
dpv	dpv	metric
dpv_rate	dpv_rate	metric
end_date	end_date	dimension
entity_id	entity_id	dimension
event_date	event_date	dimension
event_dt	event_dt	dimension
event_hour	event_hour	metric
event_month	event_month	metric
event_year	event_year	metric
frequency	frequency	metric
frequency_1	frequency_1	metric
frequency_10	frequency_10	metric
frequency_11	frequency_11	metric
frequency_12	frequency_12	metric
frequency_13	frequency_13	metric
frequency_14	frequency_14	metric
frequency_15	frequency_15	metric
frequency_16	frequency_16	metric
frequency_17	frequency_17	metric
frequency_18	frequency_18	metric
frequency_19	frequency_19	metric
frequency_2	frequency_2	metric
frequency_20	frequency_20	metric
frequency_3	frequency_3	metric
frequency_4	frequency_4	metric
frequency_5	frequency_5	metric
frequency_6	frequency_6	metric
frequency_7	frequency_7	metric
frequency_8	frequency_8	metric
frequency_9	frequency_9	metric
frequency_bucket	frequency_bucket	dimension
frequency_buckets	frequency_buckets	dimension
frequency_over_20	frequency_over_20	metric
hour	hour	metric
imp_total_cost	imp_total_cost	metric
impression_cost	impression_cost	metric
impression_date	impression_date	dimension
impression_month_utc	impression_month_utc	metric
impression_reach	impression_reach	metric
impression_year_utc	impression_year_utc	metric
impressions	impressions	metric
keyword	keyword	dimension
line_item	line_item	dimension
line_item_end_date	line_item_end_date	dimension
line_item_id	line_item_id	dimension
line_item_start_date	line_item_start_date	dimension
line_item_type	line_item_type	dimension
marketplace_name	marketplace_name	dimension
match_type	match_type	dimension
measurable_impressions	measurable_impressions	metric
new_to_brand	new_to_brand	dimension
new_to_brand_product_sales	new_to_brand_product_sales	metric
new_to_brand_purchases	new_to_brand_purchases	metric
new_to_brand_total_product_sales	new_to_brand_total_product_sales	metric
new_to_brand_total_purchases	new_to_brand_total_purchases	metric
non_new_to_brand_product_sales	non_new_to_brand_product_sales	metric
non_new_to_brand_purchases	non_new_to_brand_purchases	metric
non_new_to_brand_total_product_sales	non_new_to_brand_total_product_sales	metric
non_new_to_brand_total_purchases	non_new_to_brand_total_purchases	metric
non_ntb_purchases	non_ntb_purchases	metric
ntb_orders	ntb_orders	metric
ntb_percentage	ntb_percentage	metric
ntb_product_sales	ntb_product_sales	metric
ntb_purchases	ntb_purchases	metric
ntb_sales	ntb_sales	metric
ntb_sales_amount	ntb_sales_amount	metric
ntb_total_purchases	ntb_total_purchases	metric
ntb_total_units_sold	ntb_total_units_sold	metric
ntb_units_sold	ntb_units_sold	metric
ntb_users_that_purchased	ntb_users_that_purchased	metric
off_amazon_conversion_value	off_amazon_conversion_value	dimension
off_amazon_product_sales	off_amazon_product_sales	dimension
order_month	order_month	metric
order_year	order_year	metric
orders	orders	metric
path	path	dimension
platform_fee	platform_fee	metric
product_sales	product_sales	metric
product_type	product_type	dimension
purchase_amount	purchase_amount	metric
purchase_path	purchase_path	dimension
purchase_quantity	purchase_quantity	metric
purchase_rate	purchase_rate	metric
purchase_uniques	purchase_uniques	metric
purchase_unit_price	purchase_unit_price	metric
purchase_units_sold	purchase_units_sold	metric
purchases	purchases	metric
purchases_clicks	purchases_clicks	dimension
purchases_count	purchases_count	metric
purchases_views	purchases_views	dimension
reach	reach	metric
reach_percentage	reach_percentage	metric
report_dt	report_dt	dimension
roas	roas	metric
roas_sales_amount	roas_sales_amount	metric
roas_sales_amount_brand	roas_sales_amount_brand	metric
sales	sales	metric
sales_amount	sales_amount	metric
sales_amount_brand	sales_amount_brand	metric
search_term	search_term	dimension
site	site	dimension
source	source	dimension
spend	spend	metric
start_date	start_date	dimension
supply_cost	supply_cost	metric
supply_source	supply_source	dimension
third_party_fees	third_party_fees	metric
time_period	time_period	metric
time_to_conversion	time_to_conversion	dimension
time_window_end	time_window_end	dimension
time_window_start	time_window_start	dimension
total_ad_exposed_unique_users	total_ad_exposed_unique_users	metric
total_add_to_cart	total_add_to_cart	metric
total_add_to_cart_clicks	total_add_to_cart_clicks	metric
total_brand_purchases	total_brand_purchases	metric
total_clicks	total_clicks	metric
total_cost	total_cost	metric
total_dpv	total_dpv	metric
total_product_sales	total_product_sales	metric
total_purchases	total_purchases	metric
total_reach	total_reach	metric
total_sales_amount	total_sales_amount	metric
total_units_sold	total_units_sold	metric
traffic_event_date	traffic_event_date	dimension
unique_reach	unique_reach	metric
units_sold	units_sold	metric
user_purchase_rate	user_purchase_rate	metric
users_count	users_count	metric
users_that_converted	users_that_converted	metric
users_that_purchased	users_that_purchased	metric
video_complete	video_complete	metric
video_impressions	video_impressions	metric
video_spend	video_spend	metric
viewable_impressions	viewable_impressions	metric
week_of_conversion_event_date_utc	week_of_conversion_event_date_utc	dimension