Avocet: Most-used fields

The table below gives information about most-used fields that you can import from Avocet. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
brand_name	Brand Name	The name of the brand associated with the advertising campaign. This data is available in performance reports and can be retrieved via the /brand API endpoint.	dimension
brand_ref_id	Brand ID	A unique identifier for the brand associated with the advertising campaign.	dimension
browser_name	Browser Name	The name of the web browser used by the user when viewing the advertisement.	dimension
clicks	Clicks	The total number of times users interacted with and clicked on the advertisement.	metric
creative_height	Creative Height	The height of the creative asset in pixels.	metric
creative_name	Creative Name	The name of the creative asset used in the advertisement.	dimension
creative_ref_id	Creative ID	A unique identifier for the creative asset used in the advertisement.	dimension
creative_width	Creative Width	The width of the creative asset in pixels.	metric
device_type_name	Device Type Name	The category of device on which the advertisement was displayed (e.g., desktop, mobile, tablet). This field can also be used as a filter in report configuration.	dimension
impressions	Impressions	The total number of times an advertisement was displayed to users.	metric
insertion_order_name	Insertion Order Name	The name of the insertion order, which is a contractual agreement that outlines the terms of an advertising campaign.	dimension
insertion_order_ref_id	Insertion Order ID	A unique identifier for the insertion order.	dimension
measurable_impressions	Measurable Impressions	The number of impressions that were measurable for viewability according to industry standards.	metric
post_click_conversions	Post-Click Conversions	The number of conversions attributed to a user clicking on an advertisement.	metric
post_view_conversions	Post-View Conversions	The number of conversions attributed to a user viewing an advertisement without clicking it.	metric
total_conversions	Total Conversions	This field represents the total number of conversion events recorded for advertising campaigns within the specified reporting period. Conversions can include various desired actions like purchases, sign-ups, or app installs.	metric
video_completions	Video Completions	The number of times a video advertisement was played entirely to its conclusion.	metric
video_quartile_25_count	Video >25% Playthrough	The number of times a video advertisement was played for at least 25% of its total duration.	metric
video_quartile_50_count	Video >50% Playthrough	The number of times a video advertisement was played for at least 50% of its total duration.	metric
video_quartile_75_count	Video >75% Playthrough	The number of times a video advertisement was played for at least 75% of its total duration.	metric
video_starts	Video Starts	The number of times a video advertisement began playing.	metric
viewable_impressions	Viewable Impressions	The number of impressions that were deemed viewable according to established industry standards.	metric
ymd	Date	The date for which the programmatic advertising data is reported or aggregated. This field is used to define the reporting period for the collected data.	dimension