BARB: Most-used fields#
The table below gives information about most-used fields that you can import from BARB. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AUDIENCE_VIEWS.audience_code |
AUDIENCE_VIEWS.audience_code |
Unique identifier for a specific audience segment or demographic group. |
metric |
AUDIENCE_VIEWS.audience_size_hundreds |
AUDIENCE_VIEWS.audience_size_hundreds |
The size of the audience segment, measured in hundreds of viewers. This data is available in the Advertising Spots Report and Audience by Time Report. |
metric |
AUDIENCE_VIEWS.category_id |
AUDIENCE_VIEWS.category_id |
Identifier for the category associated with the audience view. |
dimension |
AUDIENCE_VIEWS.description |
AUDIENCE_VIEWS.description |
A textual description of the audience segment or viewing event. |
dimension |
AUDIENCE_VIEWS.target_size_in_hundreds |
AUDIENCE_VIEWS.target_size_in_hundreds |
The target audience size for a specific advertising spot or program, measured in hundreds. |
metric |
BREAK_DURATION |
BREAK_DURATION |
The total length, in seconds, of the entire break during which commercials or other content were aired. |
metric |
BREAK_START_DATETIME.barb_polling_datetime |
BREAK_START_DATETIME.barb_polling_datetime |
The date and time when BARB polled the data for the start of the break, indicating when the information was collected. |
dimension |
BREAK_START_DATETIME.barb_reporting_datetime |
BREAK_START_DATETIME.barb_reporting_datetime |
The date and time when BARB reported the data for the start of the break, indicating the official reporting timestamp. |
dimension |
BREAK_START_DATETIME.standard_datetime |
BREAK_START_DATETIME.standard_datetime |
The standard date and time marking the beginning of the television break. |
dimension |
BREAK_TYPE |
BREAK_TYPE |
The classification or category of the television break, e.g., commercial break, promotional break. |
dimension |
BROADCASTER_SPOT_NUMBER |
BROADCASTER_SPOT_NUMBER |
A unique identification number assigned by the broadcaster to a specific advertising spot. |
metric |
CLEARCAST_INFORMATION.advertiser_code |
CLEARCAST_INFORMATION.advertiser_code |
A unique code identifying the advertiser associated with the clearcast information for a commercial. |
dimension |
CLEARCAST_INFORMATION.advertiser_name |
CLEARCAST_INFORMATION.advertiser_name |
The name of the advertiser associated with the clearcast information for a commercial. This field is a filter for Advertising Spots. |
dimension |
CLEARCAST_INFORMATION.buyer_code |
CLEARCAST_INFORMATION.buyer_code |
A unique code identifying the media buyer associated with the clearcast information for a commercial. |
dimension |
CLEARCAST_INFORMATION.buyer_name |
CLEARCAST_INFORMATION.buyer_name |
The name of the media buyer associated with the clearcast information for a commercial. This field is a filter for Advertising Spots. |
dimension |
CLEARCAST_INFORMATION.clearcast_commercial_title |
CLEARCAST_INFORMATION.clearcast_commercial_title |
The official title of the commercial as registered with Clearcast. |
dimension |
CLEARCAST_INFORMATION.clearcast_telephone_number |
CLEARCAST_INFORMATION.clearcast_telephone_number |
The telephone number provided in the clearcast information for the commercial, typically for viewer enquiries. |
metric |
CLEARCAST_INFORMATION.clearcast_web_address |
CLEARCAST_INFORMATION.clearcast_web_address |
The web address provided in the clearcast information for the commercial, typically for viewer information or product details. |
dimension |
CLEARCAST_INFORMATION.commercial_spot_length |
CLEARCAST_INFORMATION.commercial_spot_length |
The duration, in seconds, of the commercial spot as registered with Clearcast. |
metric |
CLEARCAST_INFORMATION.holding_company_code |
CLEARCAST_INFORMATION.holding_company_code |
A unique code identifying the holding company associated with the clearcast information for a commercial. |
dimension |
CLEARCAST_INFORMATION.holding_company_name |
CLEARCAST_INFORMATION.holding_company_name |
The name of the holding company associated with the clearcast information for a commercial. |
dimension |
CLEARCAST_INFORMATION.match_group_code |
CLEARCAST_INFORMATION.match_group_code |
A unique code used to group related commercials or campaigns together based on clearcast information. |
metric |
CLEARCAST_INFORMATION.match_group_name |
CLEARCAST_INFORMATION.match_group_name |
The name of the match group associated with the clearcast information for a commercial. |
dimension |
CLEARCAST_INFORMATION.nmr_category_code |
CLEARCAST_INFORMATION.nmr_category_code |
A unique code identifying the NMR (Non-Media Revenue) category associated with the clearcast information for an advertising spot. This is used for classification of advertising content. |
metric |
CLEARCAST_INFORMATION.product_code |
CLEARCAST_INFORMATION.product_code |
A unique code identifying the product advertised in the commercial, as per clearcast information. |
dimension |
CLEARCAST_INFORMATION.product_name |
CLEARCAST_INFORMATION.product_name |
The name of the product advertised in the commercial, as per clearcast information. |
dimension |
COMMERCIAL_NUMBER |
COMMERCIAL_NUMBER |
A unique identification number for a specific commercial broadcast. |
dimension |
DATE_OF_ACTIVITY |
DATE_OF_ACTIVITY |
The specific date on which viewing activity or an event took place. |
dimension |
DATE_OF_TRANSMISSION |
DATE_OF_TRANSMISSION |
The date when a television program or advertising spot was transmitted. |
dimension |
DEVICE.date_valid_for |
DEVICE.date_valid_for |
The date for which the device’s properties are valid. This indicates the period when the device data was active or recorded. |
dimension |
DEVICE.device_number |
DEVICE.device_number |
A unique identifier for a specific viewing device within a household. |
metric |
DEVICE.device_on_panel |
DEVICE.device_on_panel |
Indicates whether the device is currently part of the BARB panel for data collection. |
dimension |
DEVICE.device_type |
DEVICE.device_type |
The category or kind of viewing device, such as a television, PC, tablet, or smartphone. |
dimension |
DEVICE.tv_set_properties.digital_cable |
DEVICE.tv_set_properties.digital_cable |
Indicates if the TV set has access to digital cable services. |
dimension |
DEVICE.tv_set_properties.digital_satellite |
DEVICE.tv_set_properties.digital_satellite |
Indicates if the TV set has access to digital satellite services. |
dimension |
DEVICE.tv_set_properties.digital_terrestrial |
DEVICE.tv_set_properties.digital_terrestrial |
Indicates if the TV set has access to digital terrestrial television services. |
dimension |
DEVICE.tv_set_properties.main_location |
DEVICE.tv_set_properties.main_location |
The primary location of the TV set within the household. |
dimension |
DEVICE.tv_set_properties.online |
DEVICE.tv_set_properties.online |
Indicates if the TV set has internet connectivity for online viewing. |
dimension |
DEVICE.tv_set_properties.reception_capability_code |
DEVICE.tv_set_properties.reception_capability_code |
A code indicating the television set’s capability to receive different broadcast signals. |
dimension |
DEVICE.tv_set_properties.set_capable_of_recording |
DEVICE.tv_set_properties.set_capable_of_recording |
Indicates if the TV set or an attached device has the capability to record television programs. |
dimension |
DEVICE.tv_set_properties.tv_screen_size |
DEVICE.tv_set_properties.tv_screen_size |
The diagonal measurement of the television screen, typically in inches. |
dimension |
GUEST_VIEWERS.female_10_15 |
GUEST_VIEWERS.female_10_15 |
The number of female guest viewers aged between 10 and 15 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.female_20_24 |
GUEST_VIEWERS.female_20_24 |
The number of female guest viewers aged between 20 and 24 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.female_35_44 |
GUEST_VIEWERS.female_35_44 |
The number of female guest viewers aged between 35 and 44 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.female_45_64 |
GUEST_VIEWERS.female_45_64 |
The number of female guest viewers aged between 45 and 64 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.female_4_9 |
GUEST_VIEWERS.female_4_9 |
The number of female guest viewers aged between 4 and 9 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.female_65 |
GUEST_VIEWERS.female_65 |
The number of female guest viewers aged 65 years or older during a specific viewing period. |
metric |
GUEST_VIEWERS.male_25_34 |
GUEST_VIEWERS.male_25_34 |
The number of male guest viewers aged between 25 and 34 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.male_35_44 |
GUEST_VIEWERS.male_35_44 |
The number of male guest viewers aged between 35 and 44 years old during a specific viewing period. |
metric |
GUEST_VIEWERS.male_65 |
GUEST_VIEWERS.male_65 |
The number of male guest viewers aged 65 years or older during a specific viewing period. |
metric |
HOUSEHOLD.ad_tier |
HOUSEHOLD.ad_tier |
A classification of the household based on its exposure or interaction with advertising. |
dimension |
HOUSEHOLD.bbc_itv_segment |
HOUSEHOLD.bbc_itv_segment |
A segmentation of households based on their viewing patterns of BBC and ITV channels. |
dimension |
HOUSEHOLD.bbc_region_code |
HOUSEHOLD.bbc_region_code |
A code identifying the BBC broadcasting region the household belongs to. |
dimension |
HOUSEHOLD.bbc_sub_reporting_region |
HOUSEHOLD.bbc_sub_reporting_region |
A sub-division of the BBC reporting region for more granular analysis. |
dimension |
HOUSEHOLD.broadband |
HOUSEHOLD.broadband |
Indicates if the household has a broadband internet connection. |
dimension |
HOUSEHOLD.date_valid_for |
HOUSEHOLD.date_valid_for |
The date for which the household’s demographic and technical characteristics are valid. |
dimension |
HOUSEHOLD.demographic_cell |
HOUSEHOLD.demographic_cell |
A classification of the household into a specific demographic group. |
dimension |
HOUSEHOLD.household_number |
HOUSEHOLD.household_number |
A unique identifier for each household participating in the BARB panel. |
metric |
HOUSEHOLD.language_spoken_at_home |
HOUSEHOLD.language_spoken_at_home |
The primary language spoken by members of the household. |
dimension |
HOUSEHOLD.mosaic_classification_2014 |
HOUSEHOLD.mosaic_classification_2014 |
A consumer classification based on Mosaic 2014, segmenting households into distinct types. |
dimension |
HOUSEHOLD.number_of_people |
HOUSEHOLD.number_of_people |
The total number of individuals residing in the household. |
metric |
HOUSEHOLD.number_of_recorders |
HOUSEHOLD.number_of_recorders |
The total number of recording devices (e.g., PVRs, VCRs) present in the household. |
metric |
HOUSEHOLD.number_of_tv_sets |
HOUSEHOLD.number_of_tv_sets |
The total number of television sets available in the household. |
metric |
HOUSEHOLD.panel_membership_status |
HOUSEHOLD.panel_membership_status |
The current status of the household’s participation in the BARB panel. |
dimension |
HOUSEHOLD.presence_of_children |
HOUSEHOLD.presence_of_children |
Indicates whether children are present in the household. |
dimension |
HOUSEHOLD.replication_factor |
HOUSEHOLD.replication_factor |
A weighting factor used to scale household data to represent the broader UK population. |
metric |
HOUSEHOLD.social_class |
HOUSEHOLD.social_class |
The social class classification of the household where the television viewing occurred, based on standard demographic criteria. |
dimension |
HOUSEHOLD.welsh_speaking_home |
HOUSEHOLD.welsh_speaking_home |
Indicates if Welsh is spoken in the household. |
dimension |
LOG_STATION.station_code |
LOG_STATION.station_code |
A unique code identifying the television station or channel that aired the content. This field is a filter for Advertising Spots and Audience by Time. |
metric |
LOG_STATION.station_name |
LOG_STATION.station_name |
The name of the television station or channel that aired the content. |
dimension |
PANEL.is_macro_region |
PANEL.is_macro_region |
Indicates if the panel represents a macro-region (e.g., a larger geographical area). This data is part of the Panel information available in all report types. |
dimension |
PANEL.panel_code |
PANEL.panel_code |
Unique identifier for a BARB panel, which represents a group of households participating in viewership research. This data is part of the Panel information available in all report types and can be used as a required filter for the Spot Audience Report. |
metric |
PANEL.panel_region |
PANEL.panel_region |
The geographical region represented by the BARB panel. This data is part of the Panel information available in all report types. |
dimension |
PANEL_VIEWERS.date_of_birth |
PANEL_VIEWERS.date_of_birth |
The birth date of the individual panel member. |
dimension |
PANEL_VIEWERS.dependency_of_children |
PANEL_VIEWERS.dependency_of_children |
Indicates the dependency status of children within a panel household, often used for demographic segmentation. |
dimension |
PANEL_VIEWERS.disability |
PANEL_VIEWERS.disability |
Indicates if the panel member has a disability. |
dimension |
PANEL_VIEWERS.ethnic_origin |
PANEL_VIEWERS.ethnic_origin |
The ethnic background of the individual panel member. |
dimension |
PANEL_VIEWERS.gaelic_language |
PANEL_VIEWERS.gaelic_language |
Indicates if the panel member speaks or understands the Gaelic language. |
dimension |
PANEL_VIEWERS.grocery_shopper |
PANEL_VIEWERS.grocery_shopper |
Indicates if the panel member is the primary grocery shopper for the household. |
dimension |
PANEL_VIEWERS.household_status |
PANEL_VIEWERS.household_status |
The status of the individual within their household (e.g., head of household, child). |
dimension |
PANEL_VIEWERS.life_stage |
PANEL_VIEWERS.life_stage |
The life stage of the individual panel member (e.g., young adult, parent with children, retired). |
dimension |
PANEL_VIEWERS.marital_status |
PANEL_VIEWERS.marital_status |
The marital status of the individual panel member. |
dimension |
PANEL_VIEWERS.panel_member_weights.abc1_adults_commercial_tv_viewing_sextile |
PANEL_VIEWERS.panel_member_weights.abc1_adults_commercial_tv_viewing_sextile |
A weighting factor for ABC1 adults, categorised into sextiles based on their commercial TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.abc1_adults_total_viewing_sextile |
PANEL_VIEWERS.panel_member_weights.abc1_adults_total_viewing_sextile |
A weighting factor for ABC1 adults, categorised into sextiles based on their total TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.adults_commercial_tv_viewing_sextile |
PANEL_VIEWERS.panel_member_weights.adults_commercial_tv_viewing_sextile |
A weighting factor for all adults, categorised into sextiles based on their commercial TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.adults_commercial_tv_viewing_sextile_16_to_34 |
PANEL_VIEWERS.panel_member_weights.adults_commercial_tv_viewing_sextile_16_to_34 |
A weighting factor for adults aged 16 to 34, categorised into sextiles based on their commercial TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.adults_total_viewing_sextile |
PANEL_VIEWERS.panel_member_weights.adults_total_viewing_sextile |
A weighting factor for all adults, categorised into sextiles based on their total TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.adults_total_viewing_sextile_16_to_34 |
PANEL_VIEWERS.panel_member_weights.adults_total_viewing_sextile_16_to_34 |
A weighting factor for adults aged 16 to 34, categorised into sextiles based on their total TV viewing habits. |
metric |
PANEL_VIEWERS.panel_member_weights.processing_weight |
PANEL_VIEWERS.panel_member_weights.processing_weight |
A general processing weight applied to the panel member’s data for analytical purposes. |
metric |
PANEL_VIEWERS.person_membership_status |
PANEL_VIEWERS.person_membership_status |
The current status of the individual’s participation in the BARB panel. |
dimension |
PANEL_VIEWERS.person_number |
PANEL_VIEWERS.person_number |
A unique identifier for each individual panel member. |
metric |
PANEL_VIEWERS.sensory_impairment |
PANEL_VIEWERS.sensory_impairment |
Indicates if the panel member has a sensory impairment. |
dimension |
PANEL_VIEWERS.sex_code |
PANEL_VIEWERS.sex_code |
The gender of the individual panel member. |
dimension |
PANEL_VIEWERS.terminal_age_of_education |
PANEL_VIEWERS.terminal_age_of_education |
The age at which the individual panel member completed their full-time education. |
dimension |
PANEL_VIEWERS.understands_sign_language |
PANEL_VIEWERS.understands_sign_language |
Indicates if the panel member understands sign language. |
dimension |
PANEL_VIEWERS.welsh_language |
PANEL_VIEWERS.welsh_language |
Indicates if the panel member speaks or understands the Welsh language. |
dimension |
PANEL_VIEWERS.working_status |
PANEL_VIEWERS.working_status |
The employment status of the individual panel member. |
dimension |
PLATFORMS |
PLATFORMS |
The platforms on which the viewing occurred (e.g., linear TV, BVOD, SVOD, PC, tablet, smartphone). The API has been upgraded to include non-linear viewing on various platforms and devices. |
dimension |
POSITION_IN_BREAK |
POSITION_IN_BREAK |
The sequential position of the advertising spot within a given break. |
dimension |
PRECEDING_PROGRAMME_NAME |
PRECEDING_PROGRAMME_NAME |
The title of the television programme that was broadcast immediately before the advertising break or spot. |
dimension |
SALES_HOUSE.sales_house_brand_description |
SALES_HOUSE.sales_house_brand_description |
A description of the brand or portfolio managed by the sales house. This field is likely a direct copy or aggregation of SPOT_EVENT.sales_house.sales_house_brand_description. |
dimension |
SALES_HOUSE.sales_house_name |
SALES_HOUSE.sales_house_name |
The name of the sales house responsible for selling the advertising spot. |
dimension |
SPLIT_TRANSMISSION_INDICATOR |
SPLIT_TRANSMISSION_INDICATOR |
An indicator that denotes if the transmission of the advertising spot was split across different regions or versions. |
metric |
SPOT_DURATION |
SPOT_DURATION |
The actual length, in seconds, of an individual advertising spot. |
metric |
SPOT_EVENT.break_duration |
SPOT_EVENT.break_duration |
The total duration, in seconds, of the advertising break in which the spot event was transmitted. |
metric |
SPOT_EVENT.break_start_datetime.barb_polling_datetime |
SPOT_EVENT.break_start_datetime.barb_polling_datetime |
The date and time when the advertising break started, recorded based on BARB’s polling system. |
dimension |
SPOT_EVENT.break_start_datetime.barb_reporting_datetime |
SPOT_EVENT.break_start_datetime.barb_reporting_datetime |
The date and time when the advertising break started, recorded based on BARB’s official reporting system. |
dimension |
SPOT_EVENT.break_start_datetime.standard_datetime |
SPOT_EVENT.break_start_datetime.standard_datetime |
The date and time when the advertising break started, in a standard format. |
dimension |
SPOT_EVENT.break_type |
SPOT_EVENT.break_type |
The classification or category of the advertising break (e.g., commercial break, sponsorship break). |
dimension |
SPOT_EVENT.broadcaster_spot_number |
SPOT_EVENT.broadcaster_spot_number |
An identifier assigned to the advertising spot by the broadcaster. |
metric |
SPOT_EVENT.campaign_approval_id |
SPOT_EVENT.campaign_approval_id |
An identifier for the approved advertising campaign. |
dimension |
SPOT_EVENT.clearcast_information.advertiser_code |
SPOT_EVENT.clearcast_information.advertiser_code |
A unique code identifying the advertiser as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.advertiser_name |
SPOT_EVENT.clearcast_information.advertiser_name |
The name of the company or entity advertising the product or service, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.buyer_code |
SPOT_EVENT.clearcast_information.buyer_code |
A unique code identifying the media buyer or agency responsible for purchasing the advertising spot, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.buyer_name |
SPOT_EVENT.clearcast_information.buyer_name |
The name of the media buyer or agency responsible for purchasing the advertising spot, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.clearcast_commercial_title |
SPOT_EVENT.clearcast_information.clearcast_commercial_title |
The title of the commercial as approved by Clearcast for broadcast. |
dimension |
SPOT_EVENT.clearcast_information.clearcast_telephone_number |
SPOT_EVENT.clearcast_information.clearcast_telephone_number |
A telephone number associated with the commercial’s Clearcast approval. |
metric |
SPOT_EVENT.clearcast_information.clearcast_web_address |
SPOT_EVENT.clearcast_information.clearcast_web_address |
A web address associated with the commercial’s Clearcast approval. |
dimension |
SPOT_EVENT.clearcast_information.commercial_spot_length |
SPOT_EVENT.clearcast_information.commercial_spot_length |
The commercial spot length, in seconds, as registered with Clearcast for a specific advertising event. |
metric |
SPOT_EVENT.clearcast_information.holding_company_code |
SPOT_EVENT.clearcast_information.holding_company_code |
A unique code identifying the holding company associated with the advertiser, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.holding_company_name |
SPOT_EVENT.clearcast_information.holding_company_name |
The name of the holding company associated with the advertiser, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.match_group_code |
SPOT_EVENT.clearcast_information.match_group_code |
A code used to group related commercials or campaigns for matching purposes by Clearcast. |
metric |
SPOT_EVENT.clearcast_information.match_group_name |
SPOT_EVENT.clearcast_information.match_group_name |
The name of the match group associated with the commercial by Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.nmr_category_code |
SPOT_EVENT.clearcast_information.nmr_category_code |
A unique code identifying the NMR (Non-Media Revenue) category for the clearcast information related to an advertising spot event. |
metric |
SPOT_EVENT.clearcast_information.product_code |
SPOT_EVENT.clearcast_information.product_code |
A unique code identifying the specific product or service being advertised, as registered with Clearcast. |
dimension |
SPOT_EVENT.clearcast_information.product_name |
SPOT_EVENT.clearcast_information.product_name |
The name of the product or service being advertised, as registered with Clearcast. |
dimension |
SPOT_EVENT.commercial_number |
SPOT_EVENT.commercial_number |
A unique identifier for the specific commercial content. |
dimension |
SPOT_EVENT.log_station.station_code |
SPOT_EVENT.log_station.station_code |
A unique code identifying the television station or channel where the spot was logged for transmission. |
metric |
SPOT_EVENT.log_station.station_name |
SPOT_EVENT.log_station.station_name |
The name of the television station or channel where the spot was logged for transmission. |
dimension |
SPOT_EVENT.platforms |
SPOT_EVENT.platforms |
The platforms on which the advertising spot was broadcast or viewed (e.g., linear TV, BVOD). |
dimension |
SPOT_EVENT.position_in_break |
SPOT_EVENT.position_in_break |
The sequential position of the advertising spot within its commercial break. |
dimension |
SPOT_EVENT.preceding_programme_name |
SPOT_EVENT.preceding_programme_name |
The name of the television programme that aired immediately before the advertising break containing the spot. |
dimension |
SPOT_EVENT.record_hash_code |
SPOT_EVENT.record_hash_code |
A hash code for the record, used for data integrity or unique identification. |
metric |
SPOT_EVENT.sales_house.sales_house_brand_description |
SPOT_EVENT.sales_house.sales_house_brand_description |
A description of the brand or portfolio managed by the sales house. |
dimension |
SPOT_EVENT.sales_house.sales_house_name |
SPOT_EVENT.sales_house.sales_house_name |
The name of the sales house responsible for selling the advertising space. |
dimension |
SPOT_EVENT.split_transmission_indicator |
SPOT_EVENT.split_transmission_indicator |
Indicates if the advertising spot was part of a split transmission, where different versions are shown in different regions. |
metric |
SPOT_EVENT.spot_duration |
SPOT_EVENT.spot_duration |
The actual duration, in seconds, of the individual advertising spot within a break. |
metric |
SPOT_EVENT.spot_start_datetime.barb_polling_datetime |
SPOT_EVENT.spot_start_datetime.barb_polling_datetime |
The date and time when the advertising spot started, recorded based on BARB’s polling system. |
dimension |
SPOT_EVENT.spot_start_datetime.barb_reporting_datetime |
SPOT_EVENT.spot_start_datetime.barb_reporting_datetime |
The date and time when the advertising spot started, recorded based on BARB’s official reporting system. |
dimension |
SPOT_EVENT.spot_start_datetime.standard_datetime |
SPOT_EVENT.spot_start_datetime.standard_datetime |
The date and time when the advertising spot started, in a standard format. |
dimension |
SPOT_EVENT.spot_type |
SPOT_EVENT.spot_type |
The classification or category of the advertising spot (e.g., commercial, sponsorship ident). |
dimension |
SPOT_EVENT.succeeding_programme_name |
SPOT_EVENT.succeeding_programme_name |
The name of the television programme that aired immediately after the advertising break containing the spot. |
dimension |
SPOT_START_DATETIME.barb_polling_datetime |
SPOT_START_DATETIME.barb_polling_datetime |
The date and time when BARB polled the data for the start of the advertising spot, indicating data collection time. |
dimension |
SPOT_START_DATETIME.barb_reporting_datetime |
SPOT_START_DATETIME.barb_reporting_datetime |
The date and time when BARB reported the data for the start of the advertising spot, indicating the official reporting timestamp. |
dimension |
SPOT_START_DATETIME.standard_datetime |
SPOT_START_DATETIME.standard_datetime |
The standard date and time marking the beginning of the advertising spot. |
dimension |
SPOT_TYPE |
SPOT_TYPE |
The classification or category of the advertising spot, e.g., commercial, sponsor billboard. |
dimension |
STANDARD_DATE_OF_ACTIVITY |
STANDARD_DATE_OF_ACTIVITY |
The date of the viewing activity in a standard format. |
dimension |
STATION.station_code |
STATION.station_code |
Unique code for the television station. This data is part of the Station information available in the Advertising Spots Report and Audience by Time Report and can be used as a filter for these reports. |
metric |
STATION.station_name |
STATION.station_name |
The name of the television station. This data is part of the Station information available in the Advertising Spots Report and Audience by Time Report. |
dimension |
SUCCEEDING_PROGRAMME_NAME |
SUCCEEDING_PROGRAMME_NAME |
The title of the television programme that was broadcast immediately after the advertising break or spot. |
dimension |
TRANSMISSION_DATE |
TRANSMISSION_DATE |
The date on which the advertising spot or program was transmitted. |
dimension |
TRANSMISSION_TIME_PERIOD_DURATION_MINS |
TRANSMISSION_TIME_PERIOD_DURATION_MINS |
The duration, in minutes, of the time period for which audience data is aggregated. Common durations include 1, 5, or 15 minutes. |
metric |
TRANSMISSION_TIME_PERIOD_START.barb_polling_datetime |
TRANSMISSION_TIME_PERIOD_START.barb_polling_datetime |
The start date and time of a transmission time period, reflecting when the BARB data was initially polled or recorded. |
dimension |
TRANSMISSION_TIME_PERIOD_START.barb_reporting_datetime |
TRANSMISSION_TIME_PERIOD_START.barb_reporting_datetime |
The start date and time of a transmission time period, specifically for official BARB reporting purposes. |
dimension |
TRANSMISSION_TIME_PERIOD_START.standard_datetime |
TRANSMISSION_TIME_PERIOD_START.standard_datetime |
The start date and time of a transmission time period, presented in a standard, universally recognized datetime format. |
dimension |
VIEWING_STATION.viewing_station_code |
VIEWING_STATION.viewing_station_code |
A unique code identifying the television station or channel that was viewed. |
metric |
VIEWING_STATION.viewing_station_name |
VIEWING_STATION.viewing_station_name |
The name of the television station or channel that was viewed. |
dimension |