BARB: Most-used fields#
The table below gives information about most-used fields that you can import from BARB. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
audience_views.audience_code Dimension
The unique identifier for a specific audience segment being viewed.
audience_views.audience_size_hundreds Metric
The size of the audience for a specific viewing event, measured in hundreds.
audience_views.category_id Dimension
The identifier for the target audience category, useful for segmenting viewers.
audience_views.description Dimension
A descriptive text for the audience segment or category.
audience_views.impacts Metric
The number of audience impacts or exposures for an advertising spot.
audience_views.target_size_in_hundreds Metric
The size of the target audience for an advertising spot or program, measured in hundreds.
audience_views.tvr Metric
Television Viewer Rating (TVR) for the audience segment, indicating viewership intensity.
break_duration Dimension
The total duration of the commercial break.
break_start_datetime.barb_polling_datetime Dimension
The start date and time of the commercial break according to BARB's polling system.
break_start_datetime.barb_reporting_datetime Dimension
The start date and time of the commercial break as reported by BARB.
break_start_datetime.standard_datetime Dimension
The standard start date and time of the commercial break.
break_type Dimension
The classification or type of commercial break (e.g., advertising, promotional).
broadcaster_spot_number Dimension
The unique identifier assigned to the advertising spot by the broadcaster.
clearcast_information.advertiser_code Dimension
The unique code for the advertiser as cleared by Clearcast.
clearcast_information.advertiser_name Dimension
The name of the advertiser as cleared by Clearcast.
clearcast_information.brand_code Dimension
The unique code for the brand associated with the commercial, as cleared by Clearcast.
clearcast_information.brand_name Dimension
The name of the brand associated with the commercial, as cleared by Clearcast.
clearcast_information.buyer_code Dimension
The unique code for the media buyer or buying agency, as cleared by Clearcast.
clearcast_information.buyer_name Dimension
The name of the media buyer or buying agency, as cleared by Clearcast.
clearcast_information.clearcast_commercial_title Dimension
The official title of the commercial as registered with Clearcast.
clearcast_information.commercial_spot_length Dimension
The cleared duration of the commercial spot in seconds.
commercial_number Dimension
The unique identifier for the commercial creative.
log_station.station_code Dimension
The unique code for the TV station that logged the transmission.
log_station.station_name Dimension
The name of the TV station that logged the transmission.
panel.is_macro_region Dimension
Indicates if the panel represents a macro-region (a broader geographical area) rather than a specific region.
panel.panel_code Dimension
The unique identifier for the BARB viewing panel.
panel.panel_region Dimension
The geographical region associated with the BARB viewing panel.
platforms Dimension
The viewing platforms (e.g., terrestrial, satellite, cable, online) on which the content was transmitted.
position_in_break Dimension
The sequential position of the advertising spot within a commercial break.
preceding_programme_name Dimension
The name of the television programme that aired immediately before the commercial break or spot.
spot_duration Dimension
The actual duration of the advertising spot.
spot_start_datetime.barb_polling_datetime Dimension
The start date and time of the advertising spot according to BARB's polling system.
spot_start_datetime.barb_reporting_datetime Dimension
The start date and time of the advertising spot as reported by BARB.
spot_start_datetime.standard_datetime Dimension
The standard start date and time of the advertising spot.
spot_type Dimension
The classification or type of advertising spot (e.g., commercial, sponsorship bumper).
station.station_code Dimension
The unique code for the TV station where the spot was transmitted.
station.station_name Dimension
The name of the TV station where the spot was transmitted.
succeeding_programme_name Dimension
The name of the television programme that aired immediately after the commercial break or spot.