BARB: Most-used fields

The table below gives information about most-used fields that you can import from BARB. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AUDIENCE_VIEWS.audience_code	AUDIENCE_VIEWS.audience_code	Unique identifier for a specific audience segment or demographic group.	metric
AUDIENCE_VIEWS.audience_size_hundreds	AUDIENCE_VIEWS.audience_size_hundreds	The size of the audience segment, measured in hundreds of viewers. This data is available in the Advertising Spots Report and Audience by Time Report.	metric
AUDIENCE_VIEWS.category_id	AUDIENCE_VIEWS.category_id	Identifier for the category associated with the audience view.	dimension
AUDIENCE_VIEWS.description	AUDIENCE_VIEWS.description	A textual description of the audience segment or viewing event.	dimension
AUDIENCE_VIEWS.target_size_in_hundreds	AUDIENCE_VIEWS.target_size_in_hundreds	The target audience size for a specific advertising spot or program, measured in hundreds.	metric
DATE_OF_TRANSMISSION	DATE_OF_TRANSMISSION	The date when a television program or advertising spot was transmitted.	dimension
PANEL.is_macro_region	PANEL.is_macro_region	Indicates if the panel represents a macro-region (e.g., a larger geographical area). This data is part of the Panel information available in all report types.	dimension
PANEL.panel_code	PANEL.panel_code	Unique identifier for a BARB panel, which represents a group of households participating in viewership research. This data is part of the Panel information available in all report types and can be used as a required filter for the Spot Audience Report.	metric
PANEL.panel_region	PANEL.panel_region	The geographical region represented by the BARB panel. This data is part of the Panel information available in all report types.	dimension
PLATFORMS	PLATFORMS	The platforms on which the viewing occurred (e.g., linear TV, BVOD, SVOD, PC, tablet, smartphone). The API has been upgraded to include non-linear viewing on various platforms and devices.	dimension
STATION.station_code	STATION.station_code	Unique code for the television station. This data is part of the Station information available in the Advertising Spots Report and Audience by Time Report and can be used as a filter for these reports.	metric
STATION.station_name	STATION.station_name	The name of the television station. This data is part of the Station information available in the Advertising Spots Report and Audience by Time Report.	dimension
TRANSMISSION_TIME_PERIOD_DURATION_MINS	TRANSMISSION_TIME_PERIOD_DURATION_MINS	The duration, in minutes, of the time period for which audience data is aggregated. Common durations include 1, 5, or 15 minutes.	metric
TRANSMISSION_TIME_PERIOD_START.barb_polling_datetime	TRANSMISSION_TIME_PERIOD_START.barb_polling_datetime	The start date and time of a transmission time period, reflecting when the BARB data was initially polled or recorded.	dimension
TRANSMISSION_TIME_PERIOD_START.barb_reporting_datetime	TRANSMISSION_TIME_PERIOD_START.barb_reporting_datetime	The start date and time of a transmission time period, specifically for official BARB reporting purposes.	dimension
TRANSMISSION_TIME_PERIOD_START.standard_datetime	TRANSMISSION_TIME_PERIOD_START.standard_datetime	The start date and time of a transmission time period, presented in a standard, universally recognized datetime format.	dimension