BARB: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from BARB. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AUDIENCE_VIEWS.audience_code Metric
A unique code identifying a specific audience segment for viewing data.
AUDIENCE_VIEWS.audience_size_hundreds Metric
The size of the audience for a given viewing event, reported in hundreds.
AUDIENCE_VIEWS.category_id Dimension
An identifier for the category to which the audience belongs.
AUDIENCE_VIEWS.description Dimension
A descriptive text explaining the characteristics of the audience segment.
AUDIENCE_VIEWS.target_size_in_hundreds Metric
The target audience size for a specific viewing event, reported in hundreds.
BREAK_DURATION Metric
The total duration of an advertising break.
BREAK_START_DATETIME.barb_polling_datetime Dimension
The date and time when BARB's system polled for the start of the advertising break.
BREAK_START_DATETIME.barb_reporting_datetime Dimension
The date and time when BARB reported the start of the advertising break.
BREAK_START_DATETIME.standard_datetime Dimension
The standard date and time marking the beginning of the advertising break.
BREAK_TYPE Dimension
The classification or category of the advertising break.
BROADCASTER_SPOT_NUMBER Metric
A unique identifier assigned to the advertising spot by the broadcaster.
CLEARCAST_INFORMATION.advertiser_code Dimension
The code for the advertiser as cleared by Clearcast.
CLEARCAST_INFORMATION.advertiser_name Dimension
The name of the advertiser as cleared by Clearcast.
CLEARCAST_INFORMATION.buyer_code Dimension
The code for the media buyer as cleared by Clearcast.
CLEARCAST_INFORMATION.buyer_name Dimension
The name of the media buyer as cleared by Clearcast.
CLEARCAST_INFORMATION.clearcast_commercial_title Dimension
The title of the commercial as approved by Clearcast.
CLEARCAST_INFORMATION.holding_company_code Dimension
The code for the holding company associated with the advertiser or buyer, as provided by Clearcast.
CLEARCAST_INFORMATION.holding_company_name Dimension
The name of the holding company associated with the advertiser or buyer, as provided by Clearcast.
CLEARCAST_INFORMATION.match_group_code Metric
A code used for grouping or matching commercials, as provided by Clearcast.
CLEARCAST_INFORMATION.match_group_name Dimension
The name of a group used for matching commercials, as provided by Clearcast.
CLEARCAST_INFORMATION.product_code Dimension
The code for the product being advertised, as provided by Clearcast.
CLEARCAST_INFORMATION.product_name Dimension
The name of the product being advertised, as provided by Clearcast.
COMMERCIAL_NUMBER Dimension
A unique identifier for the commercial.
LOG_STATION.station_code Metric
The code for the station that logged the commercial.
LOG_STATION.station_name Dimension
The name of the station that logged the commercial.
PANEL.is_macro_region Dimension
An indicator specifying if the audience panel covers a macro geographical region.
PANEL.panel_code Metric
A unique code identifying the audience panel.
PANEL.panel_region Dimension
The geographical region that the audience panel represents.
POSITION_IN_BREAK Dimension
The sequential position of the advertising spot within its respective break.
SALES_HOUSE.sales_house_brand_description Dimension
A description of the brand associated with the sales house.
SALES_HOUSE.sales_house_name Dimension
The name of the sales house responsible for selling advertising airtime.
SPOT_DURATION Dimension
The length of the individual advertising spot in seconds.
SPOT_START_DATETIME.barb_polling_datetime Dimension
The date and time when BARB's system polled for the start of the advertising spot.
SPOT_START_DATETIME.barb_reporting_datetime Dimension
The date and time when BARB reported the start of the advertising spot.
SPOT_START_DATETIME.standard_datetime Dimension
The standard date and time marking the beginning of the advertising spot.
SPOT_TYPE Dimension
The classification or category of the advertising spot.
STATION.station_code Metric
A unique code identifying the broadcasting station.
STATION.station_name Dimension
The name of the broadcasting station.
TRANSMISSION_DATE Dimension
The date on which the advertising spot was transmitted.
audience_views.audience_code Metric
The unique identifier for a specific audience segment being viewed.
audience_views.audience_size_hundreds Metric
The size of the audience for a specific viewing event, measured in hundreds.
audience_views.category_id Dimension
The identifier for the target audience category, useful for segmenting viewers.
audience_views.description Dimension
A descriptive text for the audience segment or category.
audience_views.impacts Metric
The number of audience impacts or exposures for an advertising spot.
audience_views.target_size_in_hundreds Metric
The size of the target audience for an advertising spot or program, measured in hundreds.
audience_views.tvr Metric
Television Viewer Rating (TVR) for the audience segment, indicating viewership intensity.
break_duration Metric
The total duration of the commercial break.
break_start_datetime.barb_polling_datetime Dimension
The start date and time of the commercial break according to BARB's polling system.
break_start_datetime.barb_reporting_datetime Dimension
The start date and time of the commercial break as reported by BARB.
break_start_datetime.standard_datetime Dimension
The standard start date and time of the commercial break.
break_type Dimension
The classification or type of commercial break (e.g., advertising, promotional).
broadcaster_spot_number Dimension
The unique identifier assigned to the advertising spot by the broadcaster.
commercial_number Dimension
The unique identifier for the commercial creative.
log_station.station_code Metric
The unique code for the TV station that logged the transmission.
log_station.station_name Dimension
The name of the TV station that logged the transmission.
panel.is_macro_region Dimension
Indicates if the panel represents a macro-region (a broader geographical area) rather than a specific region.
panel.panel_code Metric
The unique identifier for the BARB viewing panel.
panel.panel_region Dimension
The geographical region associated with the BARB viewing panel.
platforms Dimension
The viewing platforms (e.g., terrestrial, satellite, cable, online) on which the content was transmitted.
position_in_break Dimension
The sequential position of the advertising spot within a commercial break.
preceding_programme_name Dimension
The name of the television programme that aired immediately before the commercial break or spot.
spot_duration Dimension
The actual duration of the advertising spot.
spot_start_datetime.barb_polling_datetime Dimension
The start date and time of the advertising spot according to BARB's polling system.
spot_start_datetime.barb_reporting_datetime Dimension
The start date and time of the advertising spot as reported by BARB.
spot_start_datetime.standard_datetime Dimension
The standard start date and time of the advertising spot.
spot_type Dimension
The classification or type of advertising spot (e.g., commercial, sponsorship bumper).
station.station_code Metric
The unique code for the TV station where the spot was transmitted.
station.station_name Dimension
The name of the TV station where the spot was transmitted.
succeeding_programme_name Dimension
The name of the television programme that aired immediately after the commercial break or spot.