Basis DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Basis DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
100% Complete Metric
The number of completed video plays.
25% Complete Metric
The number of video plays through the first 25%.
50% Complete Metric
The number of video plays through the first 50%.
75% Complete Metric
The number of video plays through the first 75%.
Audio/Video Starts Metric
The total number of video starts.
Brand ID Metric
A unique identifier automatically assigned when a brand is created.
Brand Name Dimension
The name of the brand, up to 255 characters long.
CTC Metric
The number of click-through conversions.
CTC Revenue (in $) Metric
Revenue associated with click-through conversions.
CTR (in %) Metric
The click-through rate, calculated as clicks divided by impressions won.
Click CVR (in %) Metric
The conversion rate calculated as conversions divided by impressions won.
Clicks Metric
The total number of advertisement clicks.
Companion CTC Metric
The number of conversions recorded for companion ads.
Companion CTC Revenue (in $) Metric
Revenue generated from companion ad click-through conversions.
Companion Clicks Metric
The number of clicks recorded for companion ads.
Companion Imps. Won Metric
The number of impressions recorded for companion ads.
Completion Rate (in %) Metric
The video completion rate, calculated as completed videos divided by video starts.
Data Spend (in $) Metric
The amount spent by the campaign on demographic data.
Date Dimension
The specific date for which the report data is generated.
Imps. Won Metric
The number of impressions that the campaign won.
Measured Rate (in %) Metric
The rate of measured impressions, calculated as measured impressions divided by eligible impressions.
Media Spend (in $) Metric
The amount spent by the campaign on auctions.
Total Conversions Metric
The sum of all click-through and view-through conversions.
Total Eligible Imps. Metric
The number of impressions on which the DSP enabled viewability measurements.
Total Measured Imps. Metric
The number of impressions, out of the eligible impressions, on which viewability was successfully determined.
Total Revenue (in $) Metric
Revenue associated with all conversions, including click-through and view-through revenue.
Total Spend (in $) Metric
The total amount spent by the campaign, encompassing auction and data spend.
Total Viewable Imps. Metric
The number of impressions that were determined to be viewable.
Total eCPA (in $) Metric
The effective cost per acquisition, calculated as total spend divided by total conversions (click-through and view-through).
Total eCPC (in $) Metric
The effective cost per click, calculated as total spend divided by total clicks.
Total eCPM (in $) Metric
The total effective cost per mille (thousand impressions), encompassing effective CPM and data effective CPM.
VTC Metric
The number of view-through conversions.
VTC Revenue (in $) Metric
Revenue associated with view-through conversions.
View CVR (in %) Metric
The conversion rate based on view-through conversions, calculated as view-through conversions divided by impressions won.
Viewability Fee (in $) Metric
The cost associated with delivering viewable impressions within Basis DSP campaigns. This fee represents the charges incurred specifically for ads that meet industry viewability standards.
Viewable Rate (in %) Metric
The rate of viewable impressions, calculated as viewable impressions divided by measured impressions.
eCPCV (in $) Metric
The advertiser spend cost per completed view for video impressions.