Basis DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Basis DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
100% Complete |
100% Complete |
The number of completed video plays. |
metric |
25% Complete |
25% Complete |
The number of video plays through the first 25%. |
metric |
50% Complete |
50% Complete |
The number of video plays through the first 50%. |
metric |
75% Complete |
75% Complete |
The number of video plays through the first 75%. |
metric |
Audio/Video Starts |
Audio/Video Starts |
The total number of video starts. |
metric |
Brand ID |
Brand ID |
A unique identifier automatically assigned when a brand is created. |
metric |
Brand Name |
Brand Name |
The name of the brand, up to 255 characters long. |
dimension |
CTC |
CTC |
The number of click-through conversions. |
metric |
CTC Revenue (in $) |
CTC Revenue (in $) |
Revenue associated with click-through conversions. |
metric |
CTR (in %) |
CTR (in %) |
The click-through rate, calculated as clicks divided by impressions won. |
metric |
Click CVR (in %) |
Click CVR (in %) |
The conversion rate calculated as conversions divided by impressions won. |
metric |
Clicks |
Clicks |
The total number of advertisement clicks. |
metric |
Companion CTC |
Companion CTC |
The number of conversions recorded for companion ads. |
metric |
Companion CTC Revenue (in $) |
Companion CTC Revenue (in $) |
Revenue generated from companion ad click-through conversions. |
metric |
Companion Clicks |
Companion Clicks |
The number of clicks recorded for companion ads. |
metric |
Companion Imps. Won |
Companion Imps. Won |
The number of impressions recorded for companion ads. |
metric |
Completion Rate (in %) |
Completion Rate (in %) |
The video completion rate, calculated as completed videos divided by video starts. |
metric |
Data Spend (in $) |
Data Spend (in $) |
The amount spent by the campaign on demographic data. |
metric |
Date |
Date |
The specific date for which the report data is generated. |
dimension |
Imps. Won |
Imps. Won |
The number of impressions that the campaign won. |
metric |
Measured Rate (in %) |
Measured Rate (in %) |
The rate of measured impressions, calculated as measured impressions divided by eligible impressions. |
metric |
Media Spend (in $) |
Media Spend (in $) |
The amount spent by the campaign on auctions. |
metric |
Total Conversions |
Total Conversions |
The sum of all click-through and view-through conversions. |
metric |
Total Eligible Imps. |
Total Eligible Imps. |
The number of impressions on which the DSP enabled viewability measurements. |
metric |
Total Measured Imps. |
Total Measured Imps. |
The number of impressions, out of the eligible impressions, on which viewability was successfully determined. |
metric |
Total Revenue (in $) |
Total Revenue (in $) |
Revenue associated with all conversions, including click-through and view-through revenue. |
metric |
Total Spend (in $) |
Total Spend (in $) |
The total amount spent by the campaign, encompassing auction and data spend. |
metric |
Total Viewable Imps. |
Total Viewable Imps. |
The number of impressions that were determined to be viewable. |
metric |
Total eCPA (in $) |
Total eCPA (in $) |
The effective cost per acquisition, calculated as total spend divided by total conversions (click-through and view-through). |
metric |
Total eCPC (in $) |
Total eCPC (in $) |
The effective cost per click, calculated as total spend divided by total clicks. |
metric |
Total eCPM (in $) |
Total eCPM (in $) |
The total effective cost per mille (thousand impressions), encompassing effective CPM and data effective CPM. |
metric |
VTC |
VTC |
The number of view-through conversions. |
metric |
VTC Revenue (in $) |
VTC Revenue (in $) |
Revenue associated with view-through conversions. |
metric |
View CVR (in %) |
View CVR (in %) |
The conversion rate based on view-through conversions, calculated as view-through conversions divided by impressions won. |
metric |
Viewable Rate (in %) |
Viewable Rate (in %) |
The rate of viewable impressions, calculated as viewable impressions divided by measured impressions. |
metric |
eCPCV (in $) |
eCPCV (in $) |
The advertiser spend cost per completed view for video impressions. |
metric |