Basis DSP: Most-used fields

The table below gives information about most-used fields that you can import from Basis DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
100% Complete	100% Complete	metric
25% Complete	25% Complete	metric
50% Complete	50% Complete	metric
75% Complete	75% Complete	metric
Audio/Video Starts	Audio/Video Starts	metric
Brand ID	Brand ID	metric
Brand Name	Brand Name	dimension
CTC	CTC	metric
CTC Revenue (in $)	CTC Revenue (in $)	metric
CTR (in %)	CTR (in %)	metric
Click CVR (in %)	Click CVR (in %)	metric
Clicks	Clicks	metric
Companion CTC	Companion CTC	metric
Companion CTC Revenue (in $)	Companion CTC Revenue (in $)	metric
Companion Clicks	Companion Clicks	metric
Companion Imps. Won	Companion Imps. Won	metric
Completion Rate (in %)	Completion Rate (in %)	metric
Data Spend (in $)	Data Spend (in $)	metric
Date	Date	dimension
Imps. Won	Imps. Won	metric
Measured Rate (in %)	Measured Rate (in %)	metric
Media Spend (in $)	Media Spend (in $)	metric
Total Conversions	Total Conversions	metric
Total Eligible Imps.	Total Eligible Imps.	metric
Total Measured Imps.	Total Measured Imps.	metric
Total Revenue (in $)	Total Revenue (in $)	metric
Total Spend (in $)	Total Spend (in $)	metric
Total Viewable Imps.	Total Viewable Imps.	metric
Total eCPA (in $)	Total eCPA (in $)	metric
Total eCPC (in $)	Total eCPC (in $)	metric
Total eCPM (in $)	Total eCPM (in $)	metric
VTC	VTC	metric
VTC Revenue (in $)	VTC Revenue (in $)	metric
View CVR (in %)	View CVR (in %)	metric
Viewable Rate (in %)	Viewable Rate (in %)	metric
eCPCV (in $)	eCPCV (in $)	metric