Beeswax (Buzz): Most-used fields

The table below gives information about most-used fields that you can import from Beeswax (Buzz). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	The unique identifier for an account.	metric
Account Name	Account Name	The name of the account.	dimension
Advertiser ID	Advertiser ID	The unique identifier for an advertiser.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
CPC	CPC	Cost Per Click, a metric representing the average cost incurred for each click on an ad.	metric
CPC USD	CPC USD	Cost Per Click, expressed in US Dollars.	metric
Campaign End Date	Campaign End Date	The end date of the campaign.	dimension
Campaign ID	Campaign ID	The unique identifier for a campaign.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Start Date	Campaign Start Date	The start date of the campaign.	dimension
Clicks	Clicks	The total number of clicks recorded on ads.	metric
Conversions	Conversions	The total number of conversion events.	metric
Creative Name	Creative Name	The name of the ad creative.	dimension
Currency	Currency	The currency used for financial metrics.	dimension
Day	Day	The day of the month for which data is reported.	dimension
Flight Name	Flight Name	The name of the ad flight.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Line Item Budget	Line Item Budget	The total budget allocated for a specific line item.	metric
Line Item Budget Type	Line Item Budget Type	The type of budget set for a line item (e.g., daily, total).	dimension
Line Item ID	Line Item ID	The unique identifier for a line item.	metric
Line Item Name	Line Item Name	The name of the line item.	dimension
Measurable Impressions	Measurable Impressions	The count of ad impressions that meet specific criteria for viewability, meaning they had the potential to be seen by a user. This is derived from the ‘is_measurable’ field in Beeswax’s win logs.	metric
Measurable Invalid Impressions	Measurable Invalid Impressions	The number of impressions that were measurable but identified as invalid.	metric
Media Spend USD	Media Spend USD	The cost of buying ad media, expressed in US Dollars.	metric
Spend	Spend	The total amount of money spent on advertising.	metric
Spend USD	Spend USD	The total amount of money spent on advertising, expressed in US Dollars.	metric
Video Completes	Video Completes	The total number of times a video ad was played to completion.	metric
Video Midpoints	Video Midpoints	The number of times a video ad was played to its midpoint (50% completion).	metric
Video Placement Type	Video Placement Type	The type or category of video ad placement, such as pre-roll, mid-roll, or post-roll.	dimension
Video Plays	Video Plays	The total number of times a video ad began playing.	metric
Video Q1s	Video Q1s	The number of times a video ad was played to its first quartile (25% completion).	metric
Video Q3s	Video Q3s	The number of times a video ad was played to its third quartile (75% completion).	metric
Viewability %	Viewability %	The percentage of impressions that were considered viewable according to industry standards.	metric
Viewability/Measurability %	Viewability/Measurability %	The percentage of ad impressions that were considered viewable and measurable, indicating the proportion of ads that had the opportunity to be seen.	metric
Viewable Impressions	Viewable Impressions	The total number of ad impressions that were considered viewable.	metric
Win Rate	Win Rate	The percentage of bid requests that result in a won impression.	metric