Beeswax (Buzz): Most-used fields

The table below gives information about most-used fields that you can import from Beeswax (Buzz). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	The unique identifier for an account.	metric
Account Name	Account Name	The name of the account.	dimension
Advertiser ID	Advertiser ID	The unique identifier for an advertiser.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Bid Shading Fee	Bid Shading Fee	The fee charged for bid shading on an impression, typically expressed in micros and in USD.	metric
CPC	CPC	Cost Per Click, a metric representing the average cost incurred for each click on an ad.	metric
CPC USD	CPC USD	Cost Per Click, expressed in US Dollars.	metric
Campaign End Date	Campaign End Date	The end date of the campaign.	dimension
Campaign ID	Campaign ID	The unique identifier for a campaign.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Start Date	Campaign Start Date	The start date of the campaign.	dimension
Clicks	Clicks	The total number of clicks recorded on ads.	metric
Conversions	Conversions	The total number of conversion events.	metric
Conversions’ Value	Conversions’ Value	The monetary value attributed to all recorded conversions, reflecting the economic impact of successful ad engagements.	metric
Creative ID	Creative ID	The unique identifier for the creative that was served in an impression.	dimension
Creative Name	Creative Name	The name of the ad creative.	dimension
Currency	Currency	The currency used for financial metrics.	dimension
Day	Day	The day of the month for which data is reported.	dimension
Deal ID	Deal ID	The identifier for a private marketplace deal through which an impression was sold.	dimension
Event Name	Event Name	The descriptive name of a recorded event, providing context to an Event ID.	dimension
Flight Name	Flight Name	The name of the ad flight.	dimension
FreeWheel Household ID Conversion Order	FreeWheel Household ID Conversion Order	The number of orders associated with a FreeWheel Household ID conversion.	metric
FreeWheel Household ID Conversion Value	FreeWheel Household ID Conversion Value	The monetary value of a FreeWheel Household ID conversion.	metric
FreeWheel Household ID Conversions	FreeWheel Household ID Conversions	The total number of conversions attributed to a FreeWheel Household ID.	metric
FreeWheel Person ID Conversion Order	FreeWheel Person ID Conversion Order	The number of orders associated with a FreeWheel Person ID conversion.	metric
FreeWheel Person ID Conversion Value	FreeWheel Person ID Conversion Value	The monetary value of a FreeWheel Person ID conversion.	metric
FreeWheel Person ID Conversions	FreeWheel Person ID Conversions	The total number of conversions attributed to a FreeWheel Person ID.	metric
IP Conversions	IP Conversions	The number of conversions associated with a particular impression, attributed to a user’s IP address.	metric
IP Conversions Value	IP Conversions Value	The monetary value of conversions attributed to a user’s IP address, as specified by the advertiser.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
Line Item Budget	Line Item Budget	The total budget allocated for a specific line item.	metric
Line Item Budget Type	Line Item Budget Type	The type of budget set for a line item (e.g., daily, total).	dimension
Line Item ID	Line Item ID	The unique identifier for a line item.	metric
Line Item Name	Line Item Name	The name of the line item.	dimension
Measurable Impressions	Measurable Impressions	The count of ad impressions that meet specific criteria for viewability, meaning they had the potential to be seen by a user. This is derived from the ‘is_measurable’ field in Beeswax’s win logs.	metric
Measurable Invalid Impressions	Measurable Invalid Impressions	The number of impressions that were measurable but identified as invalid.	metric
Media Spend USD	Media Spend USD	The cost of buying ad media, expressed in US Dollars.	metric
Platform Device Make	Platform Device Make	The manufacturer of the device (e.g., Apple, Samsung) where the ad impression was served.	dimension
Platform Device Model	Platform Device Model	The specific model of the device (e.g., iPhone 6s, Galaxy S6) where the ad impression was served, including its version number.	dimension
Platform Device Type	Platform Device Type	The general classification of the device type (e.g., desktop, mobile, tablet) where the ad impression was served.	dimension
Spend	Spend	The total amount of money spent on advertising.	metric
Spend USD	Spend USD	The total amount of money spent on advertising, expressed in US Dollars.	metric
User ID & Postback Conversions	User ID & Postback Conversions	The total number of conversions attributed through User ID and postback events.	metric
User ID & Postback Conversions Value	User ID & Postback Conversions Value	The monetary value of conversions attributed through User ID and postback mechanisms.	metric
Vendor Fees	Vendor Fees	The fees paid to third-party vendors for services related to ad delivery, typically measured in micros.	metric
Video Completes	Video Completes	The total number of times a video ad was played to completion.	metric
Video Midpoints	Video Midpoints	The number of times a video ad was played to its midpoint (50% completion).	metric
Video Placement Type	Video Placement Type	The type or category of video ad placement, such as pre-roll, mid-roll, or post-roll.	dimension
Video Plays	Video Plays	The total number of times a video ad began playing.	metric
Video Q1s	Video Q1s	The number of times a video ad was played to its first quartile (25% completion).	metric
Video Q3s	Video Q3s	The number of times a video ad was played to its third quartile (75% completion).	metric
Viewability %	Viewability %	The percentage of impressions that were considered viewable according to industry standards.	metric
Viewability/Measurability %	Viewability/Measurability %	The percentage of ad impressions that were considered viewable and measurable, indicating the proportion of ads that had the opportunity to be seen.	metric
Viewable Impressions	Viewable Impressions	The total number of ad impressions that were considered viewable.	metric
Win Rate	Win Rate	The percentage of bid requests that result in a won impression.	metric