Beeswax (Buzz): Most-used fields#
The table below gives information about most-used fields that you can import from Beeswax (Buzz). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account ID Metric
The unique identifier for an account.
Account Name Dimension
The name of the account.
Advertiser ID Metric
The unique identifier for an advertiser.
Advertiser Name Dimension
The name of the advertiser.
Bid Shading Fee Metric
The fee charged by Beeswax for applying bid shading, a feature that algorithmically reduces bid prices in first-price auctions to optimize costs for advertisers.
CPC Metric
Cost Per Click, a metric representing the average cost incurred for each click on an ad.
CPC USD Metric
Cost Per Click, expressed in US Dollars.
Campaign End Date Dimension
The end date of the campaign.
Campaign ID Metric
The unique identifier for a campaign.
Campaign Name Dimension
The name of the campaign.
Campaign Start Date Dimension
The start date of the campaign.
Clicks Metric
The total number of clicks recorded on ads.
Conversions Metric
The total number of conversion events.
Creative ID Dimension
The unique identifier for the creative that was served in an impression.
Creative Name Dimension
The name of the ad creative.
Currency Dimension
The currency used for financial metrics.
Day Dimension
The day of the month for which data is reported.
Deal ID Dimension
The identifier for a private marketplace deal through which an impression was sold.
Event Name Dimension
The descriptive name of a recorded event, providing context to an Event ID.
Flight Name Dimension
The name of the ad flight.
FreeWheel Household ID Conversion Order Metric
The number of orders associated with a FreeWheel Household ID conversion.
FreeWheel Household ID Conversion Value Metric
The monetary value of a FreeWheel Household ID conversion.
FreeWheel Household ID Conversions Metric
The total number of conversions attributed to a FreeWheel Household ID.
FreeWheel Person ID Conversion Order Metric
The number of orders associated with a FreeWheel Person ID conversion.
FreeWheel Person ID Conversion Value Metric
The monetary value of a FreeWheel Person ID conversion.
FreeWheel Person ID Conversions Metric
The total number of conversions attributed to a FreeWheel Person ID.
Frequency Metric
The average number of times each unique user saw an ad.
IP Conversions Metric
The number of conversions associated with a particular impression, attributed to a user's IP address.
IP Conversions Value Metric
The monetary value of conversions attributed to a user's IP address, as specified by the advertiser.
Impressions Metric
The total number of times an ad was displayed.
Line Item Budget Metric
The total budget allocated for a specific line item.
Line Item Budget Type Dimension
The type of budget set for a line item (e.g., daily, total).
Line Item ID Metric
The unique identifier for a line item.
Line Item Name Dimension
The name of the line item.
Measurable Impressions Metric
The count of ad impressions that meet specific criteria for viewability, meaning they had the potential to be seen by a user. This is derived from the 'is_measurable' field in Beeswax's win logs.
Measurable Invalid Impressions Metric
The number of impressions that were measurable but identified as invalid.
Media Spend USD Metric
The cost of buying ad media, expressed in US Dollars.
Platform Device Make Dimension
The manufacturer of the device (e.g., Apple, Samsung) where the ad impression was served.
Platform Device Model Dimension
The specific model of the device (e.g., iPhone 6s, Galaxy S6) where the ad impression was served, including its version number.
Platform Device Type Dimension
The general classification of the device type (e.g., desktop, mobile, tablet) where the ad impression was served.
Reach Metric
The total number of unique users exposed to an ad.
Spend Metric
The total amount of money spent on advertising.
Spend USD Metric
The total amount of money spent on advertising, expressed in US Dollars.
User ID & Postback Conversions Metric
The total number of conversions attributed through User ID and postback events.
User ID & Postback Conversions Value Metric
The monetary value of conversions attributed through User ID and postback mechanisms.
Vendor Fees Metric
Fees paid to third-party vendors for various services or integrations within the Beeswax platform. These fees can be configured as a CPM or a percentage and are included in cost calculations.
Video Completes Metric
The total number of times a video ad was played to completion.
Video Midpoints Metric
The number of times a video ad was played to its midpoint (50% completion).
Video Placement Type Dimension
The type or category of video ad placement, such as pre-roll, mid-roll, or post-roll.
Video Plays Metric
The total number of times a video ad began playing.
Video Q1s Metric
The number of times a video ad was played to its first quartile (25% completion).
Video Q3s Metric
The number of times a video ad was played to its third quartile (75% completion).
Viewability % Metric
The percentage of impressions that were considered viewable according to industry standards.
Viewability/Measurability % Metric
The percentage of ad impressions that were considered viewable and measurable, indicating the proportion of ads that had the opportunity to be seen.
Viewable Impressions Metric
The total number of ad impressions that were considered viewable.
Win Rate Metric
The percentage of bid requests that result in a won impression.