Beeswax (Buzz): Most-used fields#
The table below gives information about most-used fields that you can import from Beeswax (Buzz). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Account ID |
Account ID |
metric |
Account Name |
Account Name |
dimension |
Advertiser Category |
Advertiser Category |
dimension |
Advertiser Domain |
Advertiser Domain |
dimension |
Advertiser ID |
Advertiser ID |
metric |
Advertiser Name |
Advertiser Name |
dimension |
Bid Shading Fee |
Bid Shading Fee |
metric |
Bid Shading Fee USD |
Bid Shading Fee USD |
metric |
CPC |
CPC |
metric |
CPC USD |
CPC USD |
metric |
CPM |
CPM |
metric |
CPM USD |
CPM USD |
metric |
CTR |
CTR |
metric |
Campaign Budget |
Campaign Budget |
metric |
Campaign Budget Type |
Campaign Budget Type |
dimension |
Campaign Daily Budget |
Campaign Daily Budget |
dimension |
Campaign End Date |
Campaign End Date |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign Impressions |
Campaign Impressions |
metric |
Campaign Name |
Campaign Name |
dimension |
Campaign Spend |
Campaign Spend |
metric |
Campaign Start Date |
Campaign Start Date |
dimension |
Clicks |
Clicks |
metric |
Companion CTR |
Companion CTR |
metric |
Companion Clicks |
Companion Clicks |
metric |
Companion Views |
Companion Views |
metric |
Conversion Hour |
Conversion Hour |
dimension |
Conversion Order |
Conversion Order |
metric |
Conversion Orders |
Conversion Orders |
metric |
Conversion Value |
Conversion Value |
metric |
Conversions |
Conversions |
metric |
Conversions’ Value |
Conversions’ Value |
metric |
Creative ID |
Creative ID |
metric |
Creative Name |
Creative Name |
dimension |
Creative Size |
Creative Size |
dimension |
Currency |
Currency |
dimension |
Day |
Day |
dimension |
Deal ID |
Deal ID |
dimension |
Event Alternative ID |
Event Alternative ID |
dimension |
Event ID |
Event ID |
metric |
Event Name |
Event Name |
dimension |
Flight Budget |
Flight Budget |
metric |
Flight End Date |
Flight End Date |
dimension |
Flight ID |
Flight ID |
metric |
Flight Impressions |
Flight Impressions |
metric |
Flight Name |
Flight Name |
dimension |
Flight Spend |
Flight Spend |
metric |
Flight Start Date |
Flight Start Date |
dimension |
FreeWheel Household ID Conversion Order |
FreeWheel Household ID Conversion Order |
metric |
FreeWheel Household ID Conversion Value |
FreeWheel Household ID Conversion Value |
metric |
FreeWheel Household ID Conversions |
FreeWheel Household ID Conversions |
metric |
FreeWheel Person ID Conversion Order |
FreeWheel Person ID Conversion Order |
metric |
FreeWheel Person ID Conversion Value |
FreeWheel Person ID Conversion Value |
metric |
FreeWheel Person ID Conversions |
FreeWheel Person ID Conversions |
metric |
FreeWheel Person ID Conversions Value |
FreeWheel Person ID Conversions Value |
metric |
Frequency |
Frequency |
metric |
Frequency (Standard with Fallback) |
Frequency (Standard with Fallback) |
metric |
Hour |
Hour |
dimension |
Hour of Day |
Hour of Day |
metric |
IP Conversion Order |
IP Conversion Order |
metric |
IP Conversion Orders |
IP Conversion Orders |
metric |
IP Conversion Value |
IP Conversion Value |
metric |
IP Conversions |
IP Conversions |
metric |
IP Conversions Value |
IP Conversions Value |
metric |
Impressions |
Impressions |
metric |
Invalid Impressions |
Invalid Impressions |
metric |
Inventory Cost |
Inventory Cost |
metric |
Inventory Cost USD |
Inventory Cost USD |
metric |
Line Item Budget |
Line Item Budget |
metric |
Line Item Budget Type |
Line Item Budget Type |
dimension |
Line Item Daily Budget |
Line Item Daily Budget |
metric |
Line Item End Date |
Line Item End Date |
dimension |
Line Item ID |
Line Item ID |
metric |
Line Item Impressions |
Line Item Impressions |
metric |
Line Item Name |
Line Item Name |
dimension |
Line Item Spend |
Line Item Spend |
metric |
Line Item Start Date |
Line Item Start Date |
dimension |
Measurable Impression % |
Measurable Impression % |
metric |
Measurable Impressions |
Measurable Impressions |
metric |
Measurable Invalid Impressions |
Measurable Invalid Impressions |
metric |
Media Spend |
Media Spend |
metric |
Media Spend USD |
Media Spend USD |
metric |
Month |
Month |
dimension |
Platform Device Make |
Platform Device Make |
dimension |
Platform Device Model |
Platform Device Model |
dimension |
Platform Device Type |
Platform Device Type |
dimension |
Platform OS |
Platform OS |
dimension |
Postback Conversions |
Postback Conversions |
metric |
Reach |
Reach |
metric |
Reach (Standard with Fallback) |
Reach (Standard with Fallback) |
metric |
Revenue |
Revenue |
metric |
Spend |
Spend |
metric |
Spend USD |
Spend USD |
metric |
User ID & Postback Conversions |
User ID & Postback Conversions |
metric |
User ID & Postback Conversions Value |
User ID & Postback Conversions Value |
metric |
Vendor Fee Currency Code |
Vendor Fee Currency Code |
dimension |
Vendor Fees |
Vendor Fees |
metric |
Vendor Fees USD |
Vendor Fees USD |
metric |
Video Companion CTR |
Video Companion CTR |
metric |
Video Companion Clicks |
Video Companion Clicks |
metric |
Video Companion Views |
Video Companion Views |
metric |
Video Complete Percent |
Video Complete Percent |
metric |
Video Completes |
Video Completes |
metric |
Video Duration |
Video Duration |
metric |
Video Midpoints |
Video Midpoints |
metric |
Video Plays |
Video Plays |
metric |
Video Q1s |
Video Q1s |
metric |
Video Q3s |
Video Q3s |
metric |
Video Skips |
Video Skips |
metric |
Viewability % |
Viewability % |
dimension |
Viewable Impressions |
Viewable Impressions |
metric |
Week |
Week |
dimension |
Year |
Year |
metric |