Comscore: Most-used fields#
The table below gives information about most-used fields that you can import from Comscore. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Attribute |
Attribute |
A descriptive characteristic or property associated with an entity, such as a user, a piece of content, or a media platform. Attributes serve as dimensions for filtering and segmenting data in reports. |
dimension |
Category |
Category |
Represents a classification or segment used to group data, such as content types, audience segments, or media types, enabling granular analysis of digital consumption. This is often used as a dimension in reports. |
dimension |
Desktop and Mobile: % Composition Minutes |
Desktop and Mobile: % Composition Minutes |
The percentage of total digital minutes spent on a specific media or attribute within the combined desktop and mobile audience. |
dimension |
Desktop and Mobile: % Composition UV |
Desktop and Mobile: % Composition UV |
The percentage of total unique visitors attributed to a specific media or attribute within the combined desktop and mobile audience. |
dimension |
Desktop and Mobile: % Reach |
Desktop and Mobile: % Reach |
The percentage of the total combined desktop and mobile digital population that visited a specific digital property or content. |
dimension |
Desktop and Mobile: Average Minutes per View |
Desktop and Mobile: Average Minutes per View |
The average duration, in minutes, spent per view across desktop and mobile platforms. |
dimension |
Desktop and Mobile: Average Minutes per Visit |
Desktop and Mobile: Average Minutes per Visit |
The average duration, in minutes, of each visit to a digital property, measured across both desktop and mobile platforms. |
dimension |
Desktop and Mobile: Average Minutes per Visitor |
Desktop and Mobile: Average Minutes per Visitor |
The average total time, in minutes, that a unique visitor spends across all their visits to a digital property on desktop and mobile platforms. |
dimension |
Desktop and Mobile: Average Views per Visit |
Desktop and Mobile: Average Views per Visit |
The average number of content views recorded per visit across desktop and mobile platforms. |
dimension |
Desktop and Mobile: Average Views per Visitor |
Desktop and Mobile: Average Views per Visitor |
The average number of content views recorded per unique visitor across desktop and mobile platforms. |
dimension |
Desktop and Mobile: Category Composition Index UV |
Desktop and Mobile: Category Composition Index UV |
Measures the composition index of unique visitors (UV) for a specific category across both desktop and mobile platforms. This index indicates the propensity of a target audience to engage with a particular category compared to a defined base. |
dimension |
Desktop and Mobile: Composition Index Minutes |
Desktop and Mobile: Composition Index Minutes |
Represents the composition index of total minutes spent by the audience across both desktop and mobile platforms. This metric shows the relative intensity of engagement (time spent) for a specific audience segment or category compared to a benchmark. |
dimension |
Desktop and Mobile: Composition Index UV |
Desktop and Mobile: Composition Index UV |
Provides the composition index of unique visitors (UV) across both desktop and mobile platforms for a general audience or specific segment, indicating their relative presence compared to a benchmark. |
dimension |
Desktop and Mobile: Desktop-Only UV (000) |
Desktop and Mobile: Desktop-Only UV (000) |
The total number of unique visitors who exclusively accessed content via desktop devices, expressed in thousands. |
dimension |
Desktop and Mobile: Mobile-Only UV (000) |
Desktop and Mobile: Mobile-Only UV (000) |
The total number of unique visitors who exclusively accessed content via mobile devices, expressed in thousands. |
dimension |
Desktop and Mobile: Page Views (MM) |
Desktop and Mobile: Page Views (MM) |
The total number of times pages were viewed across desktop and mobile platforms, expressed in millions. |
dimension |
Desktop and Mobile: Total Minutes (MM) |
Desktop and Mobile: Total Minutes (MM) |
The aggregate time, in millions of minutes, spent by all users on a digital property across desktop and mobile platforms. |
dimension |
Desktop and Mobile: Total Unique Visitors/Viewers (000) |
Desktop and Mobile: Total Unique Visitors/Viewers (000) |
The total count of distinct individuals who accessed digital content across both desktop and mobile platforms, expressed in thousands. |
dimension |
Desktop and Mobile: Total Views (MM) |
Desktop and Mobile: Total Views (MM) |
The total number of content views recorded across desktop and mobile platforms, expressed in millions. |
dimension |
Desktop and Mobile: Total Visits (000) |
Desktop and Mobile: Total Visits (000) |
The total number of browsing sessions or engagements across desktop and mobile platforms, expressed in thousands. |
dimension |
Desktop and Mobile: Video Views (000) |
Desktop and Mobile: Video Views (000) |
The total number of video playback events initiated by users across desktop and mobile platforms, expressed in thousands. |
dimension |
Desktop: Composition Index Videos |
Desktop: Composition Index Videos |
Calculates the composition index of video consumption on desktop platforms. This metric assesses the likelihood of a target audience to watch videos on desktop compared to a specified base audience. |
dimension |
Desktop: Desktop Video-Only UV (000) |
Desktop: Desktop Video-Only UV (000) |
The total number of unique visitors who exclusively viewed video content on desktop devices, expressed in thousands. |
dimension |
Desktop: Video Views (000) |
Desktop: Video Views (000) |
The total number of video playback events initiated by users on desktop devices, expressed in thousands. |
dimension |
Measures |
Measures |
A parameter representing the specific metrics or quantitative data points to be retrieved in a report (e.g., unique visitors, total minutes, video views). This field directly maps to the ‘measure’ parameter in the SubmitReport API call. |
dimension |
Media |
Media |
Refers to the specific digital properties (websites, apps, content) being measured. This field can be used to filter or group data by the digital media consumed by users. It is directly supported by the FetchMedia API call. |
dimension |
Media: Media |
Media: Media |
Refers to the specific digital properties (websites, apps, content) being measured. This field can be used to filter or group data by the digital media consumed by users. It is directly supported by the FetchMedia API call. |
dimension |
Social: % Composition UV |
Social: % Composition UV |
The percentage of total unique visitors attributed to social media platforms or content originating from social channels. |
dimension |
Social: % Reach |
Social: % Reach |
The percentage of the total digital population that engaged with social media content or platforms. |
dimension |
Social: Composition Index UV |
Social: Composition Index UV |
Reflects the composition index of unique visitors (UV) engaging with social media platforms. This indicates the relative concentration of a particular audience segment within the total social media audience. |
dimension |
Social: Total Unique Visitors/Viewers (000) |
Social: Total Unique Visitors/Viewers (000) |
The total count of distinct individuals who accessed social media content or platforms, expressed in thousands. |
dimension |
Total Digital Population: % Composition Minutes |
Total Digital Population: % Composition Minutes |
The percentage of total digital minutes spent on a specific media or attribute within the entire digital population. |
dimension |
Total Digital Population: % Composition UV |
Total Digital Population: % Composition UV |
The percentage of total unique visitors attributed to a specific media or attribute within the entire digital population. |
dimension |
Total Digital Population: % Reach |
Total Digital Population: % Reach |
The percentage of the entire digital population that visited a specific digital property or content. |
dimension |
Total Digital Population: Average Minutes per View |
Total Digital Population: Average Minutes per View |
The average duration, in minutes, spent per view across the entire digital population. |
dimension |
Total Digital Population: Average Minutes per Visit |
Total Digital Population: Average Minutes per Visit |
The average duration, in minutes, of each visit to a digital property, measured across the entire digital population. |
dimension |
Total Digital Population: Average Minutes per Visitor |
Total Digital Population: Average Minutes per Visitor |
The average total time, in minutes, that a unique visitor spends across all their visits to a digital property within the entire digital population. |
dimension |
Total Digital Population: Average Views per Visit |
Total Digital Population: Average Views per Visit |
The average number of content views recorded per visit within the entire digital population. |
dimension |
Total Digital Population: Average Views per Visitor |
Total Digital Population: Average Views per Visitor |
The average number of content views recorded per unique visitor within the entire digital population. |
dimension |
Total Digital Population: Category Composition Index UV |
Total Digital Population: Category Composition Index UV |
Measures the composition index of unique visitors (UV) for a specific category within the entire digital population. This provides insight into how a category resonates with the overall digital audience. |
dimension |
Total Digital Population: Composition Index Minutes |
Total Digital Population: Composition Index Minutes |
Represents the composition index of total minutes spent by the entire digital population. This metric shows the relative intensity of engagement (time spent) for a specific audience segment or category across the entire digital landscape. |
dimension |
Total Digital Population: Composition Index UV |
Total Digital Population: Composition Index UV |
Provides the composition index of unique visitors (UV) for the total digital population. This indicates the relative presence of a particular audience segment within the entire digital audience. |
dimension |
Total Digital Population: Desktop-Only UV (000) |
Total Digital Population: Desktop-Only UV (000) |
The total number of unique visitors within the digital population who exclusively accessed content via desktop devices, expressed in thousands. |
dimension |
Total Digital Population: Mobile-Only UV (000) |
Total Digital Population: Mobile-Only UV (000) |
The total number of unique visitors within the digital population who exclusively accessed content via mobile devices, expressed in thousands. |
dimension |
Total Digital Population: Page Views (MM) |
Total Digital Population: Page Views (MM) |
The total number of times pages were viewed across the entire digital population, expressed in millions. |
dimension |
Total Digital Population: Social-Only UV (000) |
Total Digital Population: Social-Only UV (000) |
The total number of unique visitors within the digital population who exclusively accessed social media content or platforms, expressed in thousands. |
dimension |
Total Digital Population: Total Minutes (MM) |
Total Digital Population: Total Minutes (MM) |
The aggregate time, in millions of minutes, spent by all users across the entire digital population. |
dimension |
Total Digital Population: Total Unique Visitors/Viewers (000) |
Total Digital Population: Total Unique Visitors/Viewers (000) |
The total count of distinct individuals who accessed digital content across all platforms within the entire digital population, expressed in thousands. |
dimension |
Total Digital Population: Total Views (MM) |
Total Digital Population: Total Views (MM) |
The total number of content views recorded across all platforms within the entire digital population, expressed in millions. |
dimension |
Total Digital Population: Total Visits (000) |
Total Digital Population: Total Visits (000) |
The total number of browsing sessions or engagements across all platforms within the entire digital population, expressed in thousands. |
dimension |
Total Unique Visitors (000) |
Total Unique Visitors (000) |
The total number of distinct individuals who accessed a digital property during a specific reporting period, expressed in thousands. This is a core audience metric. |
metric |
Total Visits (000) |
Total Visits (000) |
The total number of individual browsing sessions or engagements with a digital property during a specified time, expressed in thousands. This is a core engagement metric. |
metric |
Value |
Value |
This field represents the quantitative measurement or metric reported by Comscore, such as website traffic, audience size, demographic data, or advertising campaign performance. |
dimension |
date |
date |
The specific date or time period for which the data is being reported. This field defines the temporal scope of the measurement, often used in timePeriodBegin and timePeriodEnd parameters. |
dimension |
geography |
geography |
The geographic region or country where the digital activity occurred. This field allows for data segmentation based on location, directly supported by the geo parameter in SubmitReport. |
dimension |
location |
location |
This field specifies the geographic region for which data is collected and reported, allowing users to filter data by specific countries, regions, or markets. |
dimension |
measures |
measures |
A parameter representing the specific metrics or quantitative data points to be retrieved in a report (e.g., unique visitors, total minutes, video views). This field directly maps to the ‘measure’ parameter in the SubmitReport API call. |
dimension |
universetype |
universetype |
Defines the scope or segment of the audience being analyzed, such as the total digital population, or specific demographic groups. This helps refine the target parameter in Comscore reports. |
dimension |
user |
user |
Refers to a unique digital consumer or a count of unique visitors within the measured audience. This field is central to understanding audience reach and engagement across various digital platforms, as provided by Comscore’s audience measurement services like MMX. |
dimension |