Comscore: Most-used fields#
The table below gives information about most-used fields that you can import from Comscore. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Attribute |
Attribute |
dimension |
Desktop and Mobile: % Composition Minutes |
Desktop and Mobile: % Composition Minutes |
dimension |
Desktop and Mobile: % Composition UV |
Desktop and Mobile: % Composition UV |
dimension |
Desktop and Mobile: % Reach |
Desktop and Mobile: % Reach |
dimension |
Desktop and Mobile: Average Minutes per View |
Desktop and Mobile: Average Minutes per View |
dimension |
Desktop and Mobile: Average Minutes per Visit |
Desktop and Mobile: Average Minutes per Visit |
dimension |
Desktop and Mobile: Average Minutes per Visitor |
Desktop and Mobile: Average Minutes per Visitor |
dimension |
Desktop and Mobile: Average Views per Visit |
Desktop and Mobile: Average Views per Visit |
dimension |
Desktop and Mobile: Average Views per Visitor |
Desktop and Mobile: Average Views per Visitor |
dimension |
Desktop and Mobile: Category Composition Index UV |
Desktop and Mobile: Category Composition Index UV |
dimension |
Desktop and Mobile: Composition Index Minutes |
Desktop and Mobile: Composition Index Minutes |
dimension |
Desktop and Mobile: Composition Index UV |
Desktop and Mobile: Composition Index UV |
dimension |
Desktop and Mobile: Desktop-Only UV (000) |
Desktop and Mobile: Desktop-Only UV (000) |
dimension |
Desktop and Mobile: Mobile-Only UV (000) |
Desktop and Mobile: Mobile-Only UV (000) |
dimension |
Desktop and Mobile: Page Views (MM) |
Desktop and Mobile: Page Views (MM) |
dimension |
Desktop and Mobile: Total Minutes (MM) |
Desktop and Mobile: Total Minutes (MM) |
dimension |
Desktop and Mobile: Total Unique Visitors/Viewers (000) |
Desktop and Mobile: Total Unique Visitors/Viewers (000) |
dimension |
Desktop and Mobile: Total Views (MM) |
Desktop and Mobile: Total Views (MM) |
dimension |
Desktop and Mobile: Total Visits (000) |
Desktop and Mobile: Total Visits (000) |
dimension |
Desktop and Mobile: Video Views (000) |
Desktop and Mobile: Video Views (000) |
dimension |
Desktop: Composition Index Videos |
Desktop: Composition Index Videos |
dimension |
Desktop: Desktop Video-Only UV (000) |
Desktop: Desktop Video-Only UV (000) |
dimension |
Desktop: Video Views (000) |
Desktop: Video Views (000) |
dimension |
Measures |
Measures |
dimension |
Media |
Media |
dimension |
Media: Media |
Media: Media |
dimension |
Social: % Composition UV |
Social: % Composition UV |
dimension |
Social: % Reach |
Social: % Reach |
dimension |
Social: Composition Index UV |
Social: Composition Index UV |
dimension |
Social: Total Unique Visitors/Viewers (000) |
Social: Total Unique Visitors/Viewers (000) |
dimension |
Total Digital Population: % Composition Minutes |
Total Digital Population: % Composition Minutes |
dimension |
Total Digital Population: % Composition UV |
Total Digital Population: % Composition UV |
dimension |
Total Digital Population: % Reach |
Total Digital Population: % Reach |
dimension |
Total Digital Population: Average Minutes per View |
Total Digital Population: Average Minutes per View |
dimension |
Total Digital Population: Average Minutes per Visit |
Total Digital Population: Average Minutes per Visit |
dimension |
Total Digital Population: Average Minutes per Visitor |
Total Digital Population: Average Minutes per Visitor |
dimension |
Total Digital Population: Average Views per Visit |
Total Digital Population: Average Views per Visit |
dimension |
Total Digital Population: Average Views per Visitor |
Total Digital Population: Average Views per Visitor |
dimension |
Total Digital Population: Category Composition Index UV |
Total Digital Population: Category Composition Index UV |
dimension |
Total Digital Population: Composition Index Minutes |
Total Digital Population: Composition Index Minutes |
dimension |
Total Digital Population: Composition Index UV |
Total Digital Population: Composition Index UV |
dimension |
Total Digital Population: Desktop-Only UV (000) |
Total Digital Population: Desktop-Only UV (000) |
dimension |
Total Digital Population: Mobile-Only UV (000) |
Total Digital Population: Mobile-Only UV (000) |
dimension |
Total Digital Population: Page Views (MM) |
Total Digital Population: Page Views (MM) |
dimension |
Total Digital Population: Social-Only UV (000) |
Total Digital Population: Social-Only UV (000) |
dimension |
Total Digital Population: Total Minutes (MM) |
Total Digital Population: Total Minutes (MM) |
dimension |
Total Digital Population: Total Unique Visitors/Viewers (000) |
Total Digital Population: Total Unique Visitors/Viewers (000) |
dimension |
Total Digital Population: Total Views (MM) |
Total Digital Population: Total Views (MM) |
dimension |
Total Digital Population: Total Visits (000) |
Total Digital Population: Total Visits (000) |
dimension |
Total Unique Visitors (000) |
Total Unique Visitors (000) |
metric |
Total Visits (000) |
Total Visits (000) |
metric |
Value |
Value |
dimension |
date |
date |
dimension |
geography |
geography |
dimension |
location |
location |
dimension |
measures |
measures |
dimension |
universetype |
universetype |
dimension |