DoubleVerify: Most-used fields#
The table below gives information about most-used fields that you can import from DoubleVerify. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
100% Display Viewable Impressions |
100% Display Viewable Impressions |
The number of display ad impressions that were 100% in view on the screen. |
metric |
100% Display Viewable Imps |
100% Display Viewable Imps |
The number of display ad impressions that were 100% in view on the screen. |
dimension |
100% Display Viewable Rate |
100% Display Viewable Rate |
The percentage of display ad impressions that were 100% in view. |
metric |
100% Video Viewable Impressions |
100% Video Viewable Impressions |
The number of video ad impressions that were 100% in view on the screen. |
metric |
100% Video Viewable Rate |
100% Video Viewable Rate |
The percentage of video ad impressions that were 100% in view out of total measured video impressions. |
dimension |
100% Viewable Impressions |
100% Viewable Impressions |
The number of impressions where 100% of the ad’s pixels were viewable. |
metric |
100% Viewable Rate |
100% Viewable Rate |
The percentage of impressions where 100% of the ad’s pixels were viewable. |
metric |
100% Viewable Through Q1 Impressions |
100% Viewable Through Q1 Impressions |
The number of video ad impressions that were 100% in view through the first quartile (25%) of the video. |
metric |
100% Viewable Through Q1 Rate |
100% Viewable Through Q1 Rate |
The rate at which 100% of the video ad was viewable up to the first quartile (25% completion). |
dimension |
100% Viewable Through Q2 Impressions |
100% Viewable Through Q2 Impressions |
The number of video ad impressions that were 100% in view through the second quartile (50%) of the video. |
metric |
100% Viewable Through Q2 Rate |
100% Viewable Through Q2 Rate |
The rate at which 100% of the video ad was viewable up to the second quartile (50% completion). |
metric |
100% Viewable Through Q3 Impressions |
100% Viewable Through Q3 Impressions |
The number of video ad impressions that were 100% in view through the third quartile (75%) of the video. |
metric |
100% Viewable Through Q3 Rate |
100% Viewable Through Q3 Rate |
The rate at which 100% of the video ad was viewable up to the third quartile (75% completion). |
metric |
100% Viewable Through Q4 Impressions |
100% Viewable Through Q4 Impressions |
The number of video ad impressions that were 100% in view through the fourth quartile (100%) of the video. |
metric |
100% Viewable Through Q4 Rate |
100% Viewable Through Q4 Rate |
The percentage of video ad impressions that were 100% viewable through the fourth quartile (completion). |
metric |
2-Second Display Viewable Impressions |
2-Second Display Viewable Impressions |
Display impressions that were viewable for at least 2 consecutive seconds according to industry standards. |
metric |
2-Second Display Viewable Rate |
2-Second Display Viewable Rate |
The percentage of measured display impressions for which 50% or more of the ad creative was in view for 2 continuous seconds. |
metric |
3-Second Display Viewable Impressions |
3-Second Display Viewable Impressions |
The count of display impressions for which 50% or more of the ad creative was in view for 3 continuous seconds. |
metric |
3-Second Display Viewable Rate |
3-Second Display Viewable Rate |
The percentage of measured display impressions for which 50% or more of the ad creative was in view for 3 continuous seconds. |
metric |
3-Second Viewable Impressions |
3-Second Viewable Impressions |
The number of impressions that were viewable for at least 3 consecutive seconds. |
metric |
3-Second Viewable Rate |
3-Second Viewable Rate |
The percentage of video ad impressions that were viewable for at least 3 consecutive seconds. |
metric |
50% Display Viewable 1-5 Secs Impressions |
50% Display Viewable 1-5 Secs Impressions |
The number of display ad impressions that were at least 50% in view for 1 to 5 seconds. |
metric |
50% Display Viewable 1-5 Secs Rate |
50% Display Viewable 1-5 Secs Rate |
The rate at which at least 50% of a display ad was viewable for a duration between 1 and 5 seconds. |
metric |
50% Display Viewable 5-15 Secs Impressions |
50% Display Viewable 5-15 Secs Impressions |
The number of display ad impressions that were at least 50% in view for 5 to 15 seconds. |
metric |
50% Display Viewable 5-15 Secs Rate |
50% Display Viewable 5-15 Secs Rate |
The rate at which at least 50% of a display ad was viewable for a duration between 5 and 15 seconds. |
dimension |
50% Display Viewable >15 Secs Impressions |
50% Display Viewable >15 Secs Impressions |
The number of display ad impressions that were at least 50% in view for more than 15 seconds. |
metric |
50% Display Viewable >15 Secs Rate |
50% Display Viewable >15 Secs Rate |
The rate at which at least 50% of a display ad was viewable for a duration greater than 15 seconds. |
metric |
50% Display Viewable >5 Secs Impressions |
50% Display Viewable >5 Secs Impressions |
The number of display impressions where at least 50% of the ad was viewable for a duration greater than 5 seconds. |
dimension |
50% In-View for 1 Continuous Sec Impressions |
50% In-View for 1 Continuous Sec Impressions |
The number of ad impressions where at least 50% of the ad’s pixels were continuously in view for a minimum of one second. |
dimension |
50% In-View for 2 Continuous Secs Impressions |
50% In-View for 2 Continuous Secs Impressions |
The number of impressions for which 50% or more of the ad creative was in view for 2 continuous seconds. |
dimension |
50% In-View for 2 Continuous Secs Rate |
50% In-View for 2 Continuous Secs Rate |
The percentage of measured impressions for which 50% or more of the ad creative was in view for 2 continuous seconds. |
dimension |
50% In-View for 3 Continuous Secs Impressions |
50% In-View for 3 Continuous Secs Impressions |
The number of impressions where at least 50% of the ad’s pixels were in-view for a continuous duration of 3 seconds. |
metric |
50% In-View for 4 Continuous Secs Impressions |
50% In-View for 4 Continuous Secs Impressions |
The number of impressions where at least 50% of the ad’s pixels were in-view for a continuous duration of 4 seconds. |
metric |
50% In-View for 5 Continuous Secs Impressions |
50% In-View for 5 Continuous Secs Impressions |
The number of impressions where at least 50% of the ad’s pixels were in-view for a continuous duration of 5 seconds. |
dimension |
50% In-View for 6 Continuous Secs Impressions |
50% In-View for 6 Continuous Secs Impressions |
The number of impressions where at least 50% of the ad’s pixels were in-view for a continuous duration of 6 seconds. |
dimension |
50% Video Viewable >5 Secs Impressions |
50% Video Viewable >5 Secs Impressions |
The number of video impressions where at least 50% of the ad was viewable for a duration greater than 5 seconds. |
dimension |
Account ID |
Account ID |
The unique identifier for the advertising account. |
dimension |
Account Name |
Account Name |
The name of the advertising account. |
dimension |
Ad Format Name |
Ad Format Name |
The descriptive name of the ad format. |
dimension |
Ad Group ID |
Ad Group ID |
The unique identifier for the ad group. |
dimension |
Ad Group Name |
Ad Group Name |
The name of the ad group. |
dimension |
Ad ID |
Ad ID |
The unique identifier for the ad. |
dimension |
Ad Interaction Index |
Ad Interaction Index |
A normalized index representing the level of user interaction with an ad. |
metric |
Ad Interaction Indexed Impressions |
Ad Interaction Indexed Impressions |
The number of impressions associated with the Ad Interaction Index, indicating the volume of ad deliveries measured for interaction. |
metric |
Ad Length |
Ad Length |
The duration of a video or audio ad. |
dimension |
Ad Name |
Ad Name |
The name of the ad creative. |
dimension |
Ad Render Status |
Ad Render Status |
The status indicating whether an ad creative successfully loaded and displayed on a webpage or app. |
dimension |
Ad Server Campaign Code |
Ad Server Campaign Code |
A unique identifier for the campaign as defined in the ad server. |
metric |
Ad Server Name |
Ad Server Name |
The name of the ad server that delivered the ad. |
dimension |
Ad Server Placement Code |
Ad Server Placement Code |
A unique identifier for the ad placement as defined in the ad server. |
metric |
Ad Server Site Code |
Ad Server Site Code |
A unique identifier for the site where the ad was displayed, as defined in the ad server. |
metric |
Ad Set ID |
Ad Set ID |
The unique identifier for the ad set. |
dimension |
Ad Set Name |
Ad Set Name |
The name of the ad set. |
dimension |
Ad Size |
Ad Size |
The dimensions (width x height) of the ad creative. |
dimension |
AdSet ID |
AdSet ID |
The unique identifier for the ad set. |
metric |
AdSet Name |
AdSet Name |
The name of the ad set. |
dimension |
Advertiser |
Advertiser |
The name of the advertiser associated with the campaign. |
dimension |
Advertiser Name |
Advertiser Name |
The name of the advertiser associated with the campaign. |
dimension |
Adware/Malware Block Rate |
Adware/Malware Block Rate |
The percentage of impressions blocked due to detection of adware or malware. |
metric |
Adware/Malware Blocks |
Adware/Malware Blocks |
The number of ad requests blocked due to detected adware or malware threats. |
metric |
Adware/Malware Filter Rate |
Adware/Malware Filter Rate |
The percentage of impressions filtered due to detection of adware or malware. |
metric |
Adware/Malware Filters |
Adware/Malware Filters |
The count of ads filtered due to detection of adware or malware, indicating protection against malicious software. |
metric |
Adware/Malware Incident Rate |
Adware/Malware Incident Rate |
The rate at which adware or malware incidents occur relative to total impressions. |
metric |
Adware/Malware Incidents |
Adware/Malware Incidents |
The number of incidents where adware or malware was detected, representing instances of potential malicious activity. |
metric |
Allowed Ad Rate |
Allowed Ad Rate |
The percentage of ads that were allowed to serve after passing all brand safety and suitability checks. |
metric |
Allowed Ads |
Allowed Ads |
The count of ads that were permitted to run based on brand suitability and other filtering criteria. |
metric |
Allowed Evaluation Rate |
Allowed Evaluation Rate |
The rate at which ad impressions were permitted and processed for evaluation by DoubleVerify’s verification services. |
metric |
Allowed Evaluations |
Allowed Evaluations |
The count of ad evaluations that were permitted to proceed based on defined criteria. |
metric |
App Age Rating |
App Age Rating |
The age rating assigned to the app where the ad was displayed. |
dimension |
App Bundle |
App Bundle |
The unique identifier (bundle ID) of the application hosting the ad. |
dimension |
App Developer |
App Developer |
The developer of the application hosting the ad. |
dimension |
App Fraud/IVT Block Rate |
App Fraud/IVT Block Rate |
The percentage of app impressions blocked due to suspected fraud or invalid traffic (IVT). |
metric |
App Fraud/IVT Blocks |
App Fraud/IVT Blocks |
The number of ad requests blocked due to fraud or invalid traffic detected within a mobile application. |
metric |
App Fraud/IVT Filter Rate |
App Fraud/IVT Filter Rate |
The percentage of app impressions filtered due to suspected fraud or invalid traffic (IVT). |
metric |
App Fraud/IVT Filters |
App Fraud/IVT Filters |
The number of app impressions filtered out due to suspected fraud or Invalid Traffic (IVT) originating from apps. |
metric |
App Fraud/IVT Incident Rate |
App Fraud/IVT Incident Rate |
The rate of fraud or invalid traffic incidents detected within mobile applications. |
metric |
App Fraud/IVT Incidents |
App Fraud/IVT Incidents |
The number of occurrences where fraud or invalid traffic was detected within a mobile application. |
metric |
App ID |
App ID |
The unique identifier for the mobile application where the ad was served. |
dimension |
App Name |
App Name |
The name of the mobile application where the ad was served. |
dimension |
App Store |
App Store |
The app store where the application hosting the ad is available (e.g., Google Play, Apple App Store). |
dimension |
App Store Category |
App Store Category |
The category of the app in the app store that is hosting the ad. |
dimension |
App Store Category Block Rate |
App Store Category Block Rate |
The percentage of impressions blocked due to app store category violations. |
metric |
App Store Category Blocks |
App Store Category Blocks |
The count of ad impressions blocked because the app store category of the app did not meet brand safety or suitability criteria. |
dimension |
App Store Category Filter Rate |
App Store Category Filter Rate |
The percentage of impressions filtered due to app store category violations. |
metric |
App Store Category Filters |
App Store Category Filters |
The count of ad impressions filtered based on predefined app store category criteria for brand suitability. |
dimension |
App Store Category Incident Rate |
App Store Category Incident Rate |
The rate at which app store category incidents occur relative to total impressions. |
metric |
App Store Category Incidents |
App Store Category Incidents |
The number of incidents where an ad was served in an app category deemed unsuitable, resulting in a brand safety violation. |
dimension |
App Store Main Category Name |
App Store Main Category Name |
The main category name of the app store where the app is listed. |
dimension |
App URL |
App URL |
The URL of the application hosting the ad. |
dimension |
Attention Index |
Attention Index |
A proprietary index by DoubleVerify that quantifies the overall attention an ad receives, based on various exposure and engagement signals. |
metric |
Attention Indexed Impressions |
Attention Indexed Impressions |
The number of impressions for which an attention index was calculated. |
metric |
Audibility Eligible Impressions |
Audibility Eligible Impressions |
The total number of impressions that were eligible for audibility measurement. |
dimension |
Audible Impressions |
Audible Impressions |
The number of video ad impressions that were played with the sound on. |
metric |
Audible Measured Impressions |
Audible Measured Impressions |
The number of ad impressions where the audio was played and successfully measured. |
dimension |
Audible Rate |
Audible Rate |
The percentage of audible impressions out of total measured impressions. |
dimension |
Audible Viewable Impressions |
Audible Viewable Impressions |
The number of ad impressions that were both audible and viewable. |
dimension |
Audible Viewable Measured Impressions |
Audible Viewable Measured Impressions |
The number of impressions that were measured as both audible and viewable. |
metric |
Audible Viewable Measurement Rate |
Audible Viewable Measurement Rate |
The rate at which impressions were successfully measured as both audible and viewable. |
dimension |
Audible Viewable Rate |
Audible Viewable Rate |
The percentage of audible and viewable impressions out of total measured impressions. |
dimension |
Audible and 100% In-View for Half Duration Impressions |
Audible and 100% In-View for Half Duration Impressions |
The number of impressions that were audible and 100% in view for at least half of their duration. |
dimension |
Audible and In-View on Completion Impressions |
Audible and In-View on Completion Impressions |
The number of video ad impressions that were both audible and in view at 100% completion. |
dimension |
Audible and In-View on Completion Rate |
Audible and In-View on Completion Rate |
The percentage of video ad impressions that were both audible and in view at 100% completion. |
dimension |
Audible on Completion Impressions |
Audible on Completion Impressions |
The number of impressions where the ad was audible at the point of completion. |
dimension |
Authentic Ads |
Authentic Ads |
The number of ads determined to be authentic, free from fraud or sophisticated invalid traffic (SIVT). |
metric |
Authentic Average Quartiles Progressed % |
Authentic Average Quartiles Progressed % |
The average percentage of video ad quartiles progressed for authentic, fraud-free impressions. |
metric |
Authentic Completed Fully On-Screen Impressions |
Authentic Completed Fully On-Screen Impressions |
The number of authentic impressions where the video ad played to completion while being fully on-screen. |
metric |
Authentic Completed Fully On-Screen Rate |
Authentic Completed Fully On-Screen Rate |
The percentage of authentic impressions where the video ad played to completion while being fully on-screen. |
metric |
Authentic Completed Impressions |
Authentic Completed Impressions |
The number of impressions that were both completed and met DoubleVerify’s ‘Authentic’ quality standards. |
metric |
Authentic Completed Rate |
Authentic Completed Rate |
The rate at which impressions were both completed and met DoubleVerify’s ‘Authentic’ quality standards. |
metric |
Authentic Display Viewable Impressions |
Authentic Display Viewable Impressions |
The number of display impressions that were viewable and met DoubleVerify’s ‘Authentic’ quality standards (viewable, fraud-free, brand-suitable). |
dimension |
Authentic Fully On-Screen Average Quartiles Progressed % |
Authentic Fully On-Screen Average Quartiles Progressed % |
The average percentage of video ad quartiles progressed for authentic impressions that were fully on-screen. |
metric |
Authentic Fully On-Screen Measured Impressions |
Authentic Fully On-Screen Measured Impressions |
The number of authentic impressions that were measured as fully on-screen. |
metric |
Authentic Impressions |
Authentic Impressions |
The total number of impressions that met DoubleVerify’s ‘Authentic’ quality standards (viewable, fraud-free, brand-suitable). |
metric |
Authentic Q1 Completed Impressions |
Authentic Q1 Completed Impressions |
The number of authentic impressions where the first quartile (25%) of the video ad played. |
metric |
Authentic Q1 Completed Rate |
Authentic Q1 Completed Rate |
The percentage of authentic impressions where the first quartile (25%) of the video ad played. |
metric |
Authentic Q1 Fully On-Screen Impressions |
Authentic Q1 Fully On-Screen Impressions |
The number of authentic impressions where the first quartile (25%) of the video ad played while being fully on-screen. |
metric |
Authentic Q2 Completed Impressions |
Authentic Q2 Completed Impressions |
The number of authentic impressions where the second quartile (50%) of the video ad played. |
metric |
Authentic Q2 Completed Rate |
Authentic Q2 Completed Rate |
The percentage of authentic impressions where the second quartile (50%) of the video ad played. |
metric |
Authentic Q2 Fully On-Screen Impressions |
Authentic Q2 Fully On-Screen Impressions |
The number of authentic impressions where the second quartile (50%) of the video ad played while being fully on-screen. |
metric |
Authentic Q3 Completed Impressions |
Authentic Q3 Completed Impressions |
The number of authentic impressions where the third quartile (75%) of the video ad played. |
metric |
Authentic Q3 Completed Rate |
Authentic Q3 Completed Rate |
The percentage of authentic impressions where the third quartile (75%) of the video ad played. |
metric |
Authentic Q3 Fully On-Screen Impressions |
Authentic Q3 Fully On-Screen Impressions |
The number of authentic impressions where the third quartile (75%) of the video ad played while being fully on-screen. |
metric |
Authentic Q3 Fully On-Screen Rate |
Authentic Q3 Fully On-Screen Rate |
The percentage of authentic impressions where the third quartile (75%) of the video ad played while being fully on-screen. |
metric |
Authentic Quartile Completion Measured Impressions |
Authentic Quartile Completion Measured Impressions |
The total number of authentic impressions where video ad quartile completion was measured. |
metric |
Authentic Rate |
Authentic Rate |
The percentage of authentic ads out of the total measured ads. |
metric |
Authentic Video Viewable Impressions |
Authentic Video Viewable Impressions |
The number of video impressions that were viewable and met DoubleVerify’s ‘Authentic’ quality standards (viewable, fraud-free, brand-suitable). |
metric |
Authentic Viewable Impressions |
Authentic Viewable Impressions |
The number of viewable impressions that were also determined to be authentic. |
metric |
Authentic Viewable Rate |
Authentic Viewable Rate |
The percentage of authentic and viewable impressions out of the total measured impressions. |
metric |
Average App Star Rating |
Average App Star Rating |
The average star rating of the mobile application where an ad was served. |
metric |
Average Quartiles Progressed % |
Average Quartiles Progressed % |
The average percentage of video ad quartiles progressed, indicating how much of the video was viewed on average. |
metric |
Average Time (s) - Authentic Viewable Impressions |
Average Time (s) - Authentic Viewable Impressions |
The average duration, in seconds, an authentic and viewable ad impression was on screen. |
metric |
Average Time (s) - Display Authentic Viewable Impressions |
Average Time (s) - Display Authentic Viewable Impressions |
The average time in seconds that a display ad creative was authentically viewable. |
metric |
Average Time (s) - Display Creative on Page |
Average Time (s) - Display Creative on Page |
The average time in seconds that a display ad creative was present on the page. |
metric |
Average Time (s) - Display Viewable Impressions |
Average Time (s) - Display Viewable Impressions |
The average time in seconds that a display ad creative was viewable. |
metric |
Average Time (s) - IAB Pixel Standard In-View |
Average Time (s) - IAB Pixel Standard In-View |
The average time in seconds that an ad met the IAB (Interactive Advertising Bureau) pixel standard for being in-view. |
metric |
Average Time (s) - Viewable Impressions |
Average Time (s) - Viewable Impressions |
The average duration, in seconds, an ad impression was considered viewable. |
metric |
Billable Impressions |
Billable Impressions |
The number of impressions that are deemed billable after verification and filtering. |
metric |
Block Rate |
Block Rate |
The percentage of impressions that were blocked due to various fraud or brand safety violations. |
metric |
Blocks |
Blocks |
The total number of ad requests or impressions that were blocked due to various brand safety, suitability, or fraud filters. |
metric |
Bot Fraud Blocks |
Bot Fraud Blocks |
The count of ad impressions blocked due to detection of bot-generated fraud. |
metric |
Bot Fraud Filters |
Bot Fraud Filters |
The count of ad impressions filtered out due to suspected bot-generated fraud. |
metric |
Bot Fraud Incident Rate |
Bot Fraud Incident Rate |
The rate at which bot fraud incidents occur relative to total impressions. |
metric |
Bot Fraud Incidents |
Bot Fraud Incidents |
The number of occurrences where fraudulent bot traffic was detected. |
metric |
Brand |
Brand |
The brand associated with the advertising campaign. |
dimension |
Brand Market |
Brand Market |
The geographical market or region where a brand’s advertising campaign is running. |
dimension |
Brand Name |
Brand Name |
The name of the brand being advertised. |
dimension |
Brand Region |
Brand Region |
The specific region associated with a brand for reporting and targeting purposes. |
dimension |
Brand Safe Ads |
Brand Safe Ads |
The number of ads that adhered to brand safety guidelines, avoiding harmful content. |
metric |
Brand Safe Rate |
Brand Safe Rate |
The percentage of impressions that were delivered in a brand-safe environment. |
metric |
Brand Safety Floor Block Rate |
Brand Safety Floor Block Rate |
The percentage of impressions blocked due to violating the brand’s minimum safety standards (floor filters). |
metric |
Brand Safety Floor Blocks |
Brand Safety Floor Blocks |
The number of ad requests blocked due to violating the most fundamental brand safety standards (the “floor”). |
metric |
Brand Safety Floor Filter Rate |
Brand Safety Floor Filter Rate |
The percentage of impressions filtered due to violating the brand’s minimum safety standards (floor filters). |
metric |
Brand Safety Floor Filters |
Brand Safety Floor Filters |
The number of ad impressions filtered out because they violated the brand’s minimum safety standards (floor filters). |
metric |
Brand Safety Floor Incident Rate |
Brand Safety Floor Incident Rate |
The percentage of Brand Suitability Measured Ads that triggered a Brand Safety incident based on pre-defined Brand Safety Floor categories. |
metric |
Brand Safety Floor Incidents |
Brand Safety Floor Incidents |
The number of occurrences where content violated fundamental brand safety standards. |
metric |
Brand Suitability Block Rate |
Brand Suitability Block Rate |
The rate at which ad requests were blocked due to brand suitability issues. |
metric |
Brand Suitability Blocks |
Brand Suitability Blocks |
The number of ad requests blocked due to failing brand suitability criteria. |
dimension |
Brand Suitability Filter Rate |
Brand Suitability Filter Rate |
The percentage of impressions filtered due to brand suitability violations. |
dimension |
Brand Suitability Filters |
Brand Suitability Filters |
The filters applied to ensure ads are displayed in environments suitable for the brand. |
metric |
Brand Suitability Incident Rate |
Brand Suitability Incident Rate |
The rate at which brand suitability incidents occurred. |
metric |
Brand Suitability Incidents |
Brand Suitability Incidents |
The number of occurrences where content was deemed unsuitable for a brand. |
metric |
Brand Suitability Measured Ads |
Brand Suitability Measured Ads |
The number of ads for which brand suitability was measured. |
metric |
Brand Suitability Measured Impressions |
Brand Suitability Measured Impressions |
The count of impressions where DoubleVerify was able to determine if the ad was brand suitable. |
metric |
Brand Suitability Measurement Rate |
Brand Suitability Measurement Rate |
The rate of ads where brand safety and/or suitability was measured (Brand Suitability Measured Impressions / Brand Suitability Monitored Impressions). |
metric |
Brand Suitability Monitored Ads |
Brand Suitability Monitored Ads |
The number of ads for which brand suitability was actively monitored by DoubleVerify. |
metric |
Brand Suitability Monitored Impressions |
Brand Suitability Monitored Impressions |
Impressions for which DoubleVerify actively monitored brand suitability compliance. |
metric |
Brand Suitability Unmeasured Ads |
Brand Suitability Unmeasured Ads |
Ads for which brand suitability could not be measured by DoubleVerify due to various factors. |
metric |
Brand Suitability Unmeasured Impressions |
Brand Suitability Unmeasured Impressions |
The number of impressions where DoubleVerify was unable to determine if the impression was brand suitable. |
metric |
Brand Suitability and Total Net PMX Measured Ads |
Brand Suitability and Total Net PMX Measured Ads |
The total number of ads measured by PMX for brand suitability, ensuring alignment with brand safety guidelines. |
metric |
Brand Suitability and Total Net PMX Measured Impressions |
Brand Suitability and Total Net PMX Measured Impressions |
Impressions that met both brand suitability standards and PMX measurement criteria after all net deductions. |
dimension |
Brand Suitability and Viewability Measured Ads |
Brand Suitability and Viewability Measured Ads |
The total number of ads measured for both brand suitability and viewability metrics. |
metric |
Brand Suitability and Viewability Measured Impressions |
Brand Suitability and Viewability Measured Impressions |
The total number of impressions measured for both brand suitability and viewability metrics. |
metric |
Brand Suitable Ads |
Brand Suitable Ads |
The number of ads that were displayed in content environments deemed suitable for the brand’s image. |
metric |
Brand Suitable Impressions |
Brand Suitable Impressions |
The count of Brand Suitability Measured Ads where the ad did not appear adjacent to unsuitable content or violate criteria outlined in the brand suitability profile. |
metric |
Brand Suitable Rate |
Brand Suitable Rate |
The percentage of ads that were determined to be brand suitable. |
metric |
Bundle ID |
Bundle ID |
The unique identifier for the app bundle. |
dimension |
Buying Channel |
Buying Channel |
The channel through which the media was purchased (e.g., programmatic, direct). |
dimension |
Buying Platform |
Buying Platform |
The platform or programmatic system used to purchase and place ad impressions. |
dimension |
CTV Device Name |
CTV Device Name |
The specific name or model of the Connected TV device where an ad was served. |
dimension |
Campaign |
Campaign |
The name of the advertising campaign. |
dimension |
Campaign Goal |
Campaign Goal |
The defined objective or goal of the advertising campaign (e.g., brand awareness, conversions). |
dimension |
Campaign ID |
Campaign ID |
The unique identifier for the advertising campaign. |
dimension |
Campaign Name |
Campaign Name |
The name of the advertising campaign. |
dimension |
Campaign Objective |
Campaign Objective |
The objective set for the campaign (e.g., brand awareness, conversions). |
dimension |
Category Name |
Category Name |
The content category of the media property where the ad was displayed. |
dimension |
Category Type |
Category Type |
A classification of content or inventory, often used for brand safety and suitability targeting. |
dimension |
Completed Fully On-Screen Impressions |
Completed Fully On-Screen Impressions |
The number of impressions where the ad played to completion and was fully on the screen. |
metric |
Completed Fully On-Screen Rate |
Completed Fully On-Screen Rate |
The percentage of video ads that played through to completion while being fully on-screen. |
metric |
Completed Impressions |
Completed Impressions |
The number of video ad impressions that played to 100% completion. |
metric |
Completed Rate |
Completed Rate |
The rate at which ads played to completion. |
metric |
Creative Code |
Creative Code |
A unique identifier for the ad creative. |
dimension |
Creative ID |
Creative ID |
The unique identifier for the ad creative. |
dimension |
Creative Name |
Creative Name |
The name of the creative used in the ad campaign. |
dimension |
Custom Viewable Impressions |
Custom Viewable Impressions |
The number of impressions that meet custom viewability criteria defined by the user. |
metric |
Custom Viewable Rate |
Custom Viewable Rate |
The percentage of custom viewable impressions out of total measured impressions. |
dimension |
DMA/MMA |
DMA/MMA |
The designated market area (DMA) or metropolitan statistical area (MSA) associated with the ad impression’s geography. |
dimension |
Data Center Traffic Blocks |
Data Center Traffic Blocks |
The count of ad impressions blocked because the traffic originated from data centers, often indicative of IVT. |
metric |
Data Center Traffic Filters |
Data Center Traffic Filters |
The count of ad impressions filtered out due to traffic originating from data centers. |
metric |
Data Center Traffic Incident Rate |
Data Center Traffic Incident Rate |
The rate at which data center traffic incidents occur relative to total impressions. |
metric |
Data Center Traffic Incidents |
Data Center Traffic Incidents |
The number of incidents where ad traffic was detected as originating from data centers, indicating potential invalid traffic. |
metric |
Datasource |
Datasource |
The source system or platform from which the data was collected. |
dimension |
Date |
Date |
The specific date when the ad impressions occurred. |
dimension |
Delivery Country |
Delivery Country |
The country where the ad was delivered. |
dimension |
Delivery Country Code |
Delivery Country Code |
The country code for the country where the ad was delivered. |
dimension |
Delivery Site |
Delivery Site |
The website or application where the ad was delivered. |
dimension |
Device Delivery Type |
Device Delivery Type |
The type of device used for ad delivery (e.g., mobile, desktop, CTV). |
dimension |
Display Authentic Impressions |
Display Authentic Impressions |
The count of authentic impressions for display ads, meaning ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings. |
metric |
Display Authentic Rate |
Display Authentic Rate |
The percentage of display ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings. |
metric |
Display Authentic Viewable Impressions |
Display Authentic Viewable Impressions |
The count of authentic viewable impressions for display ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline. |
metric |
Display Authentic Viewable Rate |
Display Authentic Viewable Rate |
The percentage of authentic viewable impressions that also met the IAB viewability guideline for display ads. |
metric |
Display Eligible Impressions |
Display Eligible Impressions |
The number of display impressions that had the potential to be measured for viewability. |
metric |
Display Fraud/SIVT Free Impressions |
Display Fraud/SIVT Free Impressions |
The count of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads. |
metric |
Display Fraud/SIVT Free Rate |
Display Fraud/SIVT Free Rate |
The percentage of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads. |
metric |
Display Fraud/SIVT Incidents |
Display Fraud/SIVT Incidents |
The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads. |
metric |
Display Fraud/SIVT Rate |
Display Fraud/SIVT Rate |
The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads. |
metric |
Display Measured Impressions |
Display Measured Impressions |
The total number of display impressions for which measurement was successfully performed. |
dimension |
Display Measurement Rate |
Display Measurement Rate |
The percentage of display impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability. |
metric |
Display Monitored Impressions |
Display Monitored Impressions |
The total number of display impressions that were actively monitored for quality by DoubleVerify. |
metric |
Display Viewable Impressions |
Display Viewable Impressions |
The number of display ad impressions that were deemed viewable. |
dimension |
Display Viewable Rate |
Display Viewable Rate |
The percentage of display impressions that met the IAB guideline for viewability. |
metric |
Display Viewable/Engaged Impressions |
Display Viewable/Engaged Impressions |
Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad. |
metric |
Display Viewable/Engaged Rate |
Display Viewable/Engaged Rate |
The percentage of impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad. |
metric |
Eligible Impressions |
Eligible Impressions |
The total number of ad impressions that were eligible for measurement by DoubleVerify. |
metric |
Emulator Blocks |
Emulator Blocks |
The count of ad impressions blocked due to detection of emulators, which can be used for fraudulent activity. |
dimension |
Emulator Filters |
Emulator Filters |
The count of ad impressions filtered out due to suspected emulator traffic. |
dimension |
Emulator Incidents |
Emulator Incidents |
The number of incidents where emulator traffic was detected, representing potential fraud. |
dimension |
Engagement Index |
Engagement Index |
A proprietary index by DoubleVerify that quantifies user engagement with an ad, based on various interaction signals. |
metric |
Engagement Indexed Impressions |
Engagement Indexed Impressions |
The number of impressions for which an engagement index was calculated. |
metric |
Engagement Measured Impressions |
Engagement Measured Impressions |
Impressions where user engagement with the ad was successfully measured. |
dimension |
Evaluations |
Evaluations |
The total count of ad verification assessments performed. |
metric |
Exposure Index |
Exposure Index |
A proprietary index by DoubleVerify that quantifies the intensity and prominence of an ad’s presentation. |
metric |
Exposure Indexed Impressions |
Exposure Indexed Impressions |
The number of impressions for which an exposure index was calculated. |
metric |
Extracted Bundle ID |
Extracted Bundle ID |
The unique identifier for a mobile application extracted from the ad environment. |
dimension |
FB Account ID |
FB Account ID |
The unique identifier for the Facebook (Meta) ad account. |
metric |
FB Account Name |
FB Account Name |
The name of the Facebook (Meta) ad account. |
dimension |
FB Ad ID |
FB Ad ID |
The unique identifier for the Facebook (Meta) ad. |
dimension |
FB Ad Name |
FB Ad Name |
The name of the Facebook (Meta) ad. |
dimension |
FB Ad Set ID |
FB Ad Set ID |
The unique identifier for the Facebook (Meta) ad set. |
dimension |
FB Ad Set Name |
FB Ad Set Name |
The name of the Facebook (Meta) ad set. |
dimension |
FB Campaign ID |
FB Campaign ID |
The unique identifier for the Facebook (Meta) campaign. |
metric |
FB Campaign Name |
FB Campaign Name |
The name of the Facebook (Meta) campaign. |
dimension |
FB Campaign Objective |
FB Campaign Objective |
The objective set for the Facebook (Meta) campaign. |
dimension |
FB Creative ID |
FB Creative ID |
The unique identifier for the Facebook (Meta) creative. |
dimension |
FB Creative Name |
FB Creative Name |
The name of the Facebook (Meta) creative. |
dimension |
FB Display Standard Ads - Net |
FB Display Standard Ads - Net |
Meta served and billable impressions; this includes deterministic impressions that have reached the [0,0] threshold, meaning more than 0% of pixels passed through the viewport for more than zero seconds. This corresponds to ‘Meta standard ads – net’. |
metric |
FB Page Type |
FB Page Type |
A classification of a Facebook page’s content or format, often used for targeting or brand suitability. |
dimension |
FB Standard Ads - Net |
FB Standard Ads - Net |
The net number of standard Facebook (Meta) ads, after applying any relevant filters. |
metric |
Filter Rate |
Filter Rate |
The overall percentage of impressions that were filtered out due to various quality issues. |
dimension |
Filters |
Filters |
Parameters applied to narrow down or refine the data for reporting. |
metric |
Fraud Block Rate |
Fraud Block Rate |
The rate at which ad requests were blocked due to detected fraud. |
metric |
Fraud Blocks |
Fraud Blocks |
The total count of ad impressions blocked due to various types of fraud detection. |
metric |
Fraud Filters |
Fraud Filters |
The total count of ad impressions filtered out due to various types of suspected fraud. |
metric |
Fraud Incident Rate |
Fraud Incident Rate |
The rate at which fraud incidents occurred. |
metric |
Fraud Incidents |
Fraud Incidents |
The total number of occurrences where fraud was detected. |
metric |
Fraud/SIVT Block Rate |
Fraud/SIVT Block Rate |
The percentage of impressions blocked due to sophisticated invalid traffic (SIVT) or general fraud. |
metric |
Fraud/SIVT Blocks |
Fraud/SIVT Blocks |
The number of ad requests blocked due to detected fraud or sophisticated invalid traffic. |
dimension |
Fraud/SIVT Filter Rate |
Fraud/SIVT Filter Rate |
The percentage of impressions filtered due to sophisticated invalid traffic (SIVT) or general fraud. |
dimension |
Fraud/SIVT Filters |
Fraud/SIVT Filters |
The filters applied to identify and categorize Sophisticated Invalid Traffic (SIVT) and other fraudulent impressions. |
metric |
Fraud/SIVT Free Ads |
Fraud/SIVT Free Ads |
The number of ads that were determined to be free from fraud or sophisticated invalid traffic. |
metric |
Fraud/SIVT Free Impressions |
Fraud/SIVT Free Impressions |
The number of impressions that were verified to be free from Sophisticated Invalid Traffic (SIVT) and general fraud. |
metric |
Fraud/SIVT Free Rate |
Fraud/SIVT Free Rate |
The percentage of impressions that were free from fraud or sophisticated invalid traffic. |
metric |
Fraud/SIVT Impressions |
Fraud/SIVT Impressions |
The number of impressions identified as Sophisticated Invalid Traffic (SIVT) or general fraud. |
metric |
Fraud/SIVT Incident Rate |
Fraud/SIVT Incident Rate |
The rate at which fraud or sophisticated invalid traffic incidents occurred. |
metric |
Fraud/SIVT Incidents |
Fraud/SIVT Incidents |
The number of occurrences where fraud or sophisticated invalid traffic was detected. |
metric |
Fraud/SIVT Rate |
Fraud/SIVT Rate |
The percentage of monitored ads with any form of Fraud or Sophisticated Invalid Traffic (SIVT) incidents. |
metric |
Fully On-Screen Average Quartiles Progressed % |
Fully On-Screen Average Quartiles Progressed % |
The average percentage of video ad quartiles progressed for impressions that were fully on-screen. |
metric |
Fully On-Screen Measured Impressions |
Fully On-Screen Measured Impressions |
The number of impressions that were measured as fully on-screen, indicating maximum visibility. |
metric |
Fully On-Screen Measurement Rate |
Fully On-Screen Measurement Rate |
The rate at which ads were successfully measured for being fully on-screen. |
metric |
Gross Impressions |
Gross Impressions |
The total number of times an ad was served, regardless of viewability or other verification metrics. |
metric |
GroupM Active Ads |
GroupM Active Ads |
The number of ads that were active and serving, as monitored under GroupM’s standards. |
metric |
GroupM Active Impressions |
GroupM Active Impressions |
Impressions that meet GroupM’s specific criteria for being ‘active,’ typically indicating they are valid, viewable, and delivered in a brand-safe environment, as measured and reported through DoubleVerify. |
metric |
GroupM Authentic Passed Impressions |
GroupM Authentic Passed Impressions |
The number of impressions that passed GroupM’s standards and were also deemed ‘Authentic’ by DoubleVerify. |
metric |
GroupM Authentic Passed Rate |
GroupM Authentic Passed Rate |
The percentage of impressions that passed GroupM’s authenticity standards, indicating they are free from fraud and meet quality criteria. |
metric |
GroupM Billable Impressions |
GroupM Billable Impressions |
Impressions that are eligible for billing based on GroupM’s predefined criteria, often related to viewability and fraud prevention. |
metric |
GroupM Display Active Ads |
GroupM Display Active Ads |
The number of display ads considered ‘active’ by GroupM’s standards. |
metric |
GroupM Display Eligible Impressions |
GroupM Display Eligible Impressions |
Display impressions that were eligible for GroupM’s measurement and verification. |
metric |
GroupM Display Fraud/SIVT Impressions |
GroupM Display Fraud/SIVT Impressions |
Display impressions identified by GroupM as fraudulent or sophisticated invalid traffic (SIVT). |
metric |
GroupM Display Fraud/SIVT Incidents |
GroupM Display Fraud/SIVT Incidents |
The number of fraud or sophisticated invalid traffic incidents detected in display ads, specific to GroupM’s reporting. |
metric |
GroupM Display Measured Impressions |
GroupM Display Measured Impressions |
The number of display ad impressions measured specifically for GroupM. |
dimension |
GroupM Display Measurement Rate |
GroupM Display Measurement Rate |
The rate at which GroupM successfully measured display ad impressions. |
metric |
GroupM Display Non-Fraud/SIVT Ads |
GroupM Display Non-Fraud/SIVT Ads |
The number of display ads identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT). |
metric |
GroupM Display Non-Fraud/SIVT Impressions |
GroupM Display Non-Fraud/SIVT Impressions |
Display impressions identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT). |
metric |
GroupM Display Pass Rate |
GroupM Display Pass Rate |
The percentage of display impressions that passed GroupM’s media quality standards, as verified by DoubleVerify. |
metric |
GroupM Eligible Impressions |
GroupM Eligible Impressions |
The total number of impressions that were eligible for measurement under GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Failed Impressions |
GroupM Failed Impressions |
The total number of impressions that failed to meet GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Failed Rate |
GroupM Failed Rate |
The overall percentage of ads or impressions that failed to meet GroupM’s quality standards, as verified by DoubleVerify. |
metric |
GroupM Fraud Impressions |
GroupM Fraud Impressions |
Impressions identified by GroupM as fraudulent. |
metric |
GroupM Fraud/SIVT Incidents |
GroupM Fraud/SIVT Incidents |
The total number of fraud or sophisticated invalid traffic incidents reported for GroupM campaigns. |
metric |
GroupM Fraud/SIVT Rate |
GroupM Fraud/SIVT Rate |
The rate of Sophisticated Invalid Traffic (SIVT) and general fraud detected among impressions, according to GroupM’s standards as verified by DoubleVerify. |
metric |
GroupM Ineligible Ads |
GroupM Ineligible Ads |
The number of ads that were deemed ineligible for measurement against GroupM’s standards. |
metric |
GroupM Ineligible Impressions |
GroupM Ineligible Impressions |
The total number of impressions that were not eligible for measurement under GroupM’s media quality standards. |
metric |
GroupM Measured Impressions |
GroupM Measured Impressions |
The number of ad impressions measured specifically according to GroupM’s standards. |
metric |
GroupM Measured Rate |
GroupM Measured Rate |
The percentage of GroupM eligible impressions that were successfully measured by DoubleVerify against GroupM’s standards. |
metric |
GroupM Measurement Rate |
GroupM Measurement Rate |
The overall rate at which GroupM successfully measured ad impressions. |
metric |
GroupM Non-Fraud/SIVT Ads |
GroupM Non-Fraud/SIVT Ads |
The number of ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards. |
metric |
GroupM Non-Fraud/SIVT Impressions |
GroupM Non-Fraud/SIVT Impressions |
The number of impressions that were deemed free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards as verified by DoubleVerify. |
metric |
GroupM Passed Impressions |
GroupM Passed Impressions |
The number of ad impressions that passed all of DoubleVerify’s verification checks for GroupM. |
metric |
GroupM Passed Rate |
GroupM Passed Rate |
The percentage of impressions that passed GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Projected Impressions |
GroupM Projected Impressions |
An estimated number of impressions based on GroupM’s forecasting or planning metrics. |
metric |
GroupM TrueView Video Measured Impressions |
GroupM TrueView Video Measured Impressions |
TrueView video impressions that were successfully measured by GroupM’s verification. |
metric |
GroupM TrueView Video Measured Rate |
GroupM TrueView Video Measured Rate |
The rate at which GroupM successfully measured TrueView video impressions. |
metric |
GroupM TrueView Video Viewable Impressions |
GroupM TrueView Video Viewable Impressions |
TrueView video impressions that were deemed viewable according to GroupM’s standards. |
metric |
GroupM TrueView Video Viewable Rate |
GroupM TrueView Video Viewable Rate |
The viewable rate for TrueView video ads, measured against GroupM’s standards and verified by DoubleVerify. |
metric |
GroupM Unevaluated Impressions |
GroupM Unevaluated Impressions |
Impressions related to GroupM campaigns that could not be fully evaluated against their specified quality, viewability, or brand suitability standards, often due to data limitations or technical issues. |
metric |
GroupM Unmeasured Impressions |
GroupM Unmeasured Impressions |
The number of impressions that were delivered but not measured by DoubleVerify against GroupM’s standards. |
metric |
GroupM V3 Display Failed Impressions |
GroupM V3 Display Failed Impressions |
The number of display impressions that failed to meet GroupM’s V3 quality standards as verified by DoubleVerify. |
metric |
GroupM V3 Display Failed Rate |
GroupM V3 Display Failed Rate |
The percentage of display impressions that failed to meet GroupM’s V3 quality standards as verified by DoubleVerify. |
metric |
GroupM V3 Display Passed Impressions |
GroupM V3 Display Passed Impressions |
The number of display impressions that passed GroupM’s V3 quality standards as verified by DoubleVerify. |
metric |
GroupM V3 Display Passed Rate |
GroupM V3 Display Passed Rate |
The percentage of display impressions that passed GroupM’s V3 quality standards as verified by DoubleVerify. |
metric |
GroupM V4 Display Failed Impressions |
GroupM V4 Display Failed Impressions |
Display impressions that failed GroupM’s version 4 verification standards. |
metric |
GroupM V4 Display Failed Rate |
GroupM V4 Display Failed Rate |
The percentage of display impressions that failed GroupM’s version 4 verification standards. |
metric |
GroupM V4 Display Passed Impressions |
GroupM V4 Display Passed Impressions |
The number of display ad impressions that passed DoubleVerify’s V4 verification checks for GroupM. |
metric |
GroupM V4 Display Passed Rate |
GroupM V4 Display Passed Rate |
The percentage of display ads that passed GroupM’s version 4 verification standards. |
dimension |
GroupM Video Active Ads |
GroupM Video Active Ads |
The number of video ads considered ‘active’ by GroupM’s standards. |
metric |
GroupM Video Active Impressions |
GroupM Video Active Impressions |
Video impressions that are considered ‘active’ according to GroupM’s criteria. |
metric |
GroupM Video Eligible Impressions |
GroupM Video Eligible Impressions |
The total number of video impressions that were eligible for measurement under GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Video Failed Impressions |
GroupM Video Failed Impressions |
Video impressions that failed GroupM’s verification standards. |
metric |
GroupM Video Failed Rate |
GroupM Video Failed Rate |
The percentage of video impressions that failed GroupM’s verification standards. |
metric |
GroupM Video Fraud/SIVT Impressions |
GroupM Video Fraud/SIVT Impressions |
Video impressions identified by GroupM as fraudulent or sophisticated invalid traffic (SIVT). |
metric |
GroupM Video Fraud/SIVT Incidents |
GroupM Video Fraud/SIVT Incidents |
The number of fraud or sophisticated invalid traffic incidents detected in video ads, specific to GroupM’s reporting. |
dimension |
GroupM Video Ineligible Ads |
GroupM Video Ineligible Ads |
The number of video ads that were not eligible for GroupM’s verification. |
metric |
GroupM Video Ineligible Impressions |
GroupM Video Ineligible Impressions |
Video impressions that were not eligible for GroupM’s measurement and verification. |
metric |
GroupM Video Measured Impressions |
GroupM Video Measured Impressions |
The number of video ad impressions measured specifically for GroupM. |
metric |
GroupM Video Measured Rate |
GroupM Video Measured Rate |
The rate at which GroupM successfully measured video ad impressions. |
metric |
GroupM Video Measurement Rate |
GroupM Video Measurement Rate |
The rate at which GroupM video impressions were successfully measured by DoubleVerify. |
metric |
GroupM Video Native Failed Impressions |
GroupM Video Native Failed Impressions |
The number of native video impressions that failed to meet GroupM’s quality standards as verified by DoubleVerify. |
dimension |
GroupM Video Native Failed Rate |
GroupM Video Native Failed Rate |
The percentage of native video impressions that failed to meet GroupM’s quality standards as verified by DoubleVerify. |
dimension |
GroupM Video Native Passed Impressions |
GroupM Video Native Passed Impressions |
The number of native video impressions that passed GroupM’s quality standards as verified by DoubleVerify. |
dimension |
GroupM Video Native Passed Rate |
GroupM Video Native Passed Rate |
The percentage of native video impressions that passed GroupM’s quality standards as verified by DoubleVerify. |
dimension |
GroupM Video Native Passed and Completed Impressions |
GroupM Video Native Passed and Completed Impressions |
The number of native video impressions that both passed GroupM’s quality standards and played to completion. |
dimension |
GroupM Video Native Passed and Completed Rate |
GroupM Video Native Passed and Completed Rate |
The percentage of native video ads that passed GroupM’s standards and completed playback. |
metric |
GroupM Video Non-Fraud/SIVT Ads |
GroupM Video Non-Fraud/SIVT Ads |
The number of video ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards. |
metric |
GroupM Video Non-Fraud/SIVT Impressions |
GroupM Video Non-Fraud/SIVT Impressions |
Video impressions identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT). |
metric |
GroupM Video Passed & Completed Impressions |
GroupM Video Passed & Completed Impressions |
Video impressions that passed GroupM’s verification standards and completed playback. |
metric |
GroupM Video Passed & Completed Rate |
GroupM Video Passed & Completed Rate |
The rate at which video impressions both passed GroupM’s quality standards and played to completion, as verified by DoubleVerify. |
metric |
GroupM Video Passed Impressions |
GroupM Video Passed Impressions |
The total number of video impressions that passed GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Video Passed Rate |
GroupM Video Passed Rate |
The percentage of video impressions that passed GroupM’s media quality standards as verified by DoubleVerify. |
metric |
GroupM Video Passed and Completed Impressions |
GroupM Video Passed and Completed Impressions |
The number of video impressions that both passed GroupM’s quality standards and played to completion. |
metric |
GroupM Video Passed and Completed Rate |
GroupM Video Passed and Completed Rate |
The rate at which video impressions both passed GroupM’s quality standards and played to completion. |
metric |
GroupM Video Reach Extension Failed Impressions |
GroupM Video Reach Extension Failed Impressions |
The number of video impressions from reach extension campaigns that failed to meet GroupM’s quality standards. |
dimension |
GroupM Video Reach Extension Failed Rate |
GroupM Video Reach Extension Failed Rate |
The percentage of video impressions from reach extension campaigns that failed to meet GroupM’s quality standards. |
dimension |
GroupM Video Reach Extension Passed Impressions |
GroupM Video Reach Extension Passed Impressions |
The number of video impressions from reach extension campaigns that passed GroupM’s quality standards. |
dimension |
GroupM Video Reach Extension Passed Rate |
GroupM Video Reach Extension Passed Rate |
The percentage of video impressions from reach extension campaigns that passed GroupM’s quality standards. |
dimension |
GroupM Video Reach Extension Passed and Completed Impressions |
GroupM Video Reach Extension Passed and Completed Impressions |
The number of video impressions from reach extension campaigns that both passed GroupM’s quality standards and played to completion. |
dimension |
GroupM Video Reach Extension Passed and Completed Rate |
GroupM Video Reach Extension Passed and Completed Rate |
The percentage of video ads for reach extension campaigns that passed GroupM’s standards and completed playback. |
metric |
GroupM Video TrueView Measured Impressions |
GroupM Video TrueView Measured Impressions |
The number of TrueView video ad impressions measured for GroupM. |
metric |
GroupM Video TrueView Measurement Rate |
GroupM Video TrueView Measurement Rate |
The rate at which GroupM TrueView video ads were successfully measured by DoubleVerify. |
metric |
GroupM Video TrueView Viewable Impressions |
GroupM Video TrueView Viewable Impressions |
The number of TrueView video ad impressions measured as viewable for GroupM. |
metric |
GroupM Video TrueView Viewable Rate |
GroupM Video TrueView Viewable Rate |
The viewable rate for GroupM TrueView video ads, as verified by DoubleVerify. |
metric |
GroupM Video Unmeasured Impressions |
GroupM Video Unmeasured Impressions |
Video impressions that GroupM was unable to measure for verification. |
metric |
GroupM v3 Display Failed Impressions |
GroupM v3 Display Failed Impressions |
Display impressions that failed GroupM’s version 3 verification standards. |
metric |
GroupM v3 Display Failed Rate |
GroupM v3 Display Failed Rate |
The percentage of display impressions that failed GroupM’s version 3 verification standards. |
metric |
GroupM v3 Display Passed Impressions |
GroupM v3 Display Passed Impressions |
Display impressions that passed GroupM’s version 3 verification standards. |
metric |
GroupM v3 Display Passed Rate |
GroupM v3 Display Passed Rate |
The rate of display ad impressions that passed GroupM v3 verification standards for quality and suitability. |
metric |
GroupM v4 Display Failed Impressions |
GroupM v4 Display Failed Impressions |
The number of display ad impressions that failed GroupM v4 verification standards for quality and suitability. |
metric |
GroupM v4 Display Failed Rate |
GroupM v4 Display Failed Rate |
The rate of display ad impressions that failed GroupM v4 verification standards for quality and suitability. |
metric |
GroupM v4 Display Passed Impressions |
GroupM v4 Display Passed Impressions |
The number of display ad impressions that passed GroupM v4 verification standards for quality and suitability. |
metric |
GroupM v4 Display Passed Rate |
GroupM v4 Display Passed Rate |
The rate of display ad impressions that passed GroupM v4 verification standards for quality and suitability. |
metric |
High Exposure High Engagement Impressions |
High Exposure High Engagement Impressions |
Impressions that achieved both high exposure and high engagement scores according to DoubleVerify’s attention metrics. |
metric |
High Exposure Low Engagement Impressions |
High Exposure Low Engagement Impressions |
Impressions that achieved high exposure but low engagement scores according to DoubleVerify’s attention metrics. |
metric |
Hijacked Devices Blocks |
Hijacked Devices Blocks |
The count of ad impressions blocked due to detection of hijacked devices, which are often used for fraud. |
metric |
Hijacked Devices Filters |
Hijacked Devices Filters |
The count of ad impressions filtered out due to suspected hijacked device traffic. |
metric |
Hijacked Devices Incidents |
Hijacked Devices Incidents |
The number of incidents where hijacked device traffic was detected, indicating potential fraud. |
dimension |
Hour |
Hour |
The hour of the day when the ad was delivered. |
dimension |
In Geo Ads |
In Geo Ads |
The number of ads delivered within the specified geographic targeting region. |
metric |
In Geo Rate |
In Geo Rate |
The percentage of impressions that were served within the intended geographical target. |
metric |
In-View on Completion Impressions |
In-View on Completion Impressions |
The number of impressions where the ad was in view at the point of completion. |
metric |
Industry Defined Suitability Incidents |
Industry Defined Suitability Incidents |
The number of incidents where an ad was served in an environment violating industry-defined brand suitability standards. |
metric |
Industry Defined Suitable Ads |
Industry Defined Suitable Ads |
The number of ads determined to be suitable based on industry-defined brand safety and suitability standards. |
metric |
Injected Ads Blocks |
Injected Ads Blocks |
The count of ad impressions blocked due to detection of ads being injected without publisher consent, often a form of fraud. |
metric |
Injected Ads Filters |
Injected Ads Filters |
The count of ad impressions filtered out due to suspected injected ads. |
metric |
Injected Ads Incidents |
Injected Ads Incidents |
The number of incidents where injected ads were detected, representing unauthorized ad placements. |
metric |
Insertion Order ID |
Insertion Order ID |
The unique identifier for the insertion order. |
metric |
Insertion Order Name |
Insertion Order Name |
The name of the insertion order. |
dimension |
Intensity Index |
Intensity Index |
A normalized index measuring the strength or prominence of an ad’s delivery and user engagement. |
metric |
Intensity Indexed Impressions |
Intensity Indexed Impressions |
The number of impressions associated with the Intensity Index, indicating the volume of ad deliveries measured for intensity. |
metric |
Inventory Type |
Inventory Type |
The type of inventory where the ad was displayed (e.g., in-app, web, CTV). |
dimension |
Keyword Blocks |
Keyword Blocks |
The count of ad impressions blocked because content contained specific keywords deemed unsuitable. |
metric |
Keyword Incidents |
Keyword Incidents |
The number of incidents where an ad was served in content containing keywords deemed unsuitable. |
metric |
Language ISO Code |
Language ISO Code |
The ISO 639-1 code representing the language detected on the page or within the app where the ad was served. |
dimension |
Language List Blocks |
Language List Blocks |
The count of ad impressions blocked because the language detected on the page or in the app did not match an allowed language list. |
dimension |
Language List Filters |
Language List Filters |
The count of ad impressions filtered based on language detection and a predefined list of allowed languages. |
dimension |
Language List Incidents |
Language List Incidents |
The number of incidents where an ad was served in an environment with a language not on the allowed list. |
dimension |
Language Name |
Language Name |
The language of the content where the ad was displayed. |
dimension |
Line Item ID |
Line Item ID |
The unique identifier for the line item within an insertion order. |
dimension |
Line Item Name |
Line Item Name |
The name of the line item. |
dimension |
Low Exposure High Engagement Impressions |
Low Exposure High Engagement Impressions |
Impressions that achieved low exposure but high engagement scores according to DoubleVerify’s attention metrics. |
metric |
Low Exposure Low Engagement Impressions |
Low Exposure Low Engagement Impressions |
Impressions that achieved both low exposure and low engagement scores according to DoubleVerify’s attention metrics. |
metric |
Measured Impressions |
Measured Impressions |
The total number of ad impressions that DoubleVerify successfully measured. |
metric |
Measured Imps |
Measured Imps |
The total number of ad impressions that DoubleVerify successfully measured. |
dimension |
Measurement Certification Status |
Measurement Certification Status |
The certification status of the measurement, often referring to industry accreditations like MRC. |
dimension |
Measurement Rate |
Measurement Rate |
The percentage of eligible ad impressions that were successfully measured by DoubleVerify. |
metric |
Media Property |
Media Property |
The specific website, app, or platform where the ad was displayed. |
dimension |
Media Property Alias Code |
Media Property Alias Code |
A unique identifier or alternative code used within the DoubleVerify system to categorize or reference a specific media property or publisher where ads are displayed. |
metric |
Media Publisher |
Media Publisher |
The entity responsible for publishing the content where the ad was displayed. |
dimension |
Media Type |
Media Type |
The format or category of the ad media (e.g., display, video). |
dimension |
Meta Standard Ads - Net |
Meta Standard Ads - Net |
The net count of standard ads delivered on Meta platforms after applying DoubleVerify’s verification. |
metric |
Middleware Blocks |
Middleware Blocks |
The count of ad impressions blocked due to detection of middleware, which can obscure ad delivery paths and lead to fraud. |
dimension |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free |
Video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT. |
metric |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate |
The rate of video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT. |
metric |
Midpoint 50% On Screen Passthrough Impressions |
Midpoint 50% On Screen Passthrough Impressions |
The number of impressions where at least 50% of the ad creative was on-screen at the midpoint of its duration and passed verification checks. |
metric |
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free |
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free |
Video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT. |
metric |
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate |
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate |
The rate of video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT. |
metric |
Miscellaneous Blocks |
Miscellaneous Blocks |
The count of ad impressions blocked due to various, uncategorized reasons that fall outside specific fraud or brand safety categories. |
metric |
Mobile Device Type |
Mobile Device Type |
The type of mobile device (e.g., smartphone, tablet). |
dimension |
Mobile OS |
Mobile OS |
The operating system of the mobile device where the ad was delivered (e.g., iOS, Android). |
dimension |
Monitored Ads |
Monitored Ads |
The total count of ads that DoubleVerify was able to monitor for verification and brand safety metrics. |
metric |
Monitored Impressions |
Monitored Impressions |
The total number of impressions that were actively monitored for quality by DoubleVerify. |
metric |
Month |
Month |
The month when the ad was delivered. |
dimension |
New App Blocks |
New App Blocks |
The count of ad impressions blocked because they were served in a newly detected or unverified app. |
dimension |
New App Filters |
New App Filters |
The count of ad impressions filtered out because they were served in a newly detected or unverified app, pending review. |
dimension |
New Site Blocks |
New Site Blocks |
The count of ad impressions blocked because they were served on a newly detected or unverified website. |
metric |
New Site Filters |
New Site Filters |
The count of ad impressions filtered out because they were served on a newly detected or unverified website, pending review. |
dimension |
No Domain Blocks |
No Domain Blocks |
The number of instances where an ad was not blocked despite lacking domain information or due to specific exceptions. |
metric |
No Domain Filters |
No Domain Filters |
The count of ad impressions filtered out due to the inability to identify a valid domain for the ad placement. |
dimension |
On App EL Block Rate |
On App EL Block Rate |
The rate at which ads were blocked in mobile applications due to an inclusion/exclusion list (EL). |
metric |
On App EL Incident Rate |
On App EL Incident Rate |
The rate of incidents in mobile applications related to ads appearing on an inclusion/exclusion list (EL). |
metric |
On Page EL Incidents |
On Page EL Incidents |
The number of incidents on specific web pages related to ads appearing on an inclusion/exclusion list (EL). |
dimension |
On Site EL Block Rate |
On Site EL Block Rate |
The rate at which ads were blocked on websites due to an inclusion/exclusion list (EL). |
dimension |
On Site EL Incident Rate |
On Site EL Incident Rate |
The rate of incidents on websites related to ads appearing on an inclusion/exclusion list (EL). |
metric |
One Second On Screen Display Passthrough Impressions |
One Second On Screen Display Passthrough Impressions |
The number of display impressions that were on screen and passed for at least one second. |
metric |
One Second On Screen Display Passthrough Measured Impressions |
One Second On Screen Display Passthrough Measured Impressions |
The number of display impressions that were measured as on screen and passed for at least one second. |
metric |
One Second On Screen Display Passthrough Rate |
One Second On Screen Display Passthrough Rate |
The rate at which display ads were at least one second on-screen and played through according to passthrough criteria. |
metric |
Out of Age Blocks |
Out of Age Blocks |
The count of ad impressions blocked because the content was deemed unsuitable for the target age group. |
dimension |
Out of Age Filters |
Out of Age Filters |
The count of ad impressions filtered out due to content being unsuitable for the target age group. |
dimension |
Out of Age Incidents |
Out of Age Incidents |
The number of incidents where an ad was served in content deemed unsuitable for the target age group. |
dimension |
Out of Geo Block Rate |
Out of Geo Block Rate |
The percentage of impressions blocked because they were served outside of the intended geographical target. |
metric |
Out of Geo Blocks |
Out of Geo Blocks |
The number of ad impressions that were blocked because they were targeted outside the specified geographic region. |
metric |
Out of Geo Filters |
Out of Geo Filters |
A filter applied to exclude impressions served outside of a specified geographic target area. |
metric |
Out of Geo Incident Rate |
Out of Geo Incident Rate |
The rate at which out-of-geographical-target incidents occur relative to total impressions. |
metric |
Out of Geo Incidents |
Out of Geo Incidents |
The number of occurrences where an ad was served outside its intended geographic target. |
metric |
Out of Geo Rate |
Out of Geo Rate |
The percentage of impressions that were served outside of the intended geographical target. |
metric |
Out of Star Blocks |
Out of Star Blocks |
The count of ad impressions blocked because the app’s star rating fell below a predefined acceptable threshold. |
dimension |
Out of Star Filters |
Out of Star Filters |
The count of ad impressions filtered out because the app’s star rating fell below a predefined acceptable threshold. |
dimension |
Out of Star Incidents |
Out of Star Incidents |
The number of incidents where an ad was served in an app with a star rating below the acceptable threshold. |
dimension |
PMX Active Ads |
PMX Active Ads |
The number of ads considered ‘active’ according to PMX standards. |
dimension |
PMX Authentic Passed Impressions |
PMX Authentic Passed Impressions |
Impressions that have passed PMX (Publicis Media Exchange) standards for authenticity, indicating they are free from fraud and meet quality criteria. |
dimension |
PMX Authentic Passed Rate |
PMX Authentic Passed Rate |
The percentage of impressions that have passed PMX authenticity standards. |
dimension |
PMX Display Active Ads |
PMX Display Active Ads |
The number of display ads considered ‘active’ according to PMX standards. |
dimension |
Page Type |
Page Type |
A classification of a web page’s content or format, often used for targeting or brand suitability. |
dimension |
Passthrough Impressions |
Passthrough Impressions |
The total number of impressions that passed DoubleVerify’s verification and measurement checks. |
metric |
Passthrough Measured Impressions |
Passthrough Measured Impressions |
The number of impressions that passed DoubleVerify’s verification and were successfully measured. |
metric |
Passthrough Rate |
Passthrough Rate |
The percentage of impressions that successfully passed DoubleVerify’s verification and measurement checks. |
metric |
Pinterest Standard 100% Viewable Impressions |
Pinterest Standard 100% Viewable Impressions |
The number of Pinterest standard ad impressions that were 100% in view. |
metric |
Pinterest Standard 100% Viewable Rate |
Pinterest Standard 100% Viewable Rate |
The percentage of Pinterest ad impressions that were 100% viewable according to DoubleVerify’s standard. |
metric |
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions |
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions |
Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds. |
metric |
Pinterest Standard 50% Display Viewable 1-5 Secs Rate |
Pinterest Standard 50% Display Viewable 1-5 Secs Rate |
The rate of Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds. |
metric |
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions |
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions |
Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds. |
metric |
Pinterest Standard 50% Display Viewable 5-15 Secs Rate |
Pinterest Standard 50% Display Viewable 5-15 Secs Rate |
The rate of Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds. |
metric |
Pinterest Standard 50% Display Viewable >15 Secs Impressions |
Pinterest Standard 50% Display Viewable >15 Secs Impressions |
Pinterest display impressions that were at least 50% viewable for more than 15 seconds. |
metric |
Pinterest Standard 50% Display Viewable >15 Secs Rate |
Pinterest Standard 50% Display Viewable >15 Secs Rate |
The rate of Pinterest display impressions that were at least 50% viewable for more than 15 seconds. |
metric |
Pinterest Standard Audible Impressions |
Pinterest Standard Audible Impressions |
The number of Pinterest standard ad impressions that were played with sound. |
metric |
Pinterest Standard Audible Measured Impressions |
Pinterest Standard Audible Measured Impressions |
Pinterest ad impressions that were successfully measured as audible according to DoubleVerify’s standard. |
metric |
Pinterest Standard Audible Rate |
Pinterest Standard Audible Rate |
The percentage of Pinterest ad impressions that were audible according to DoubleVerify’s standard. |
metric |
Pinterest Standard Audible Viewable Impressions |
Pinterest Standard Audible Viewable Impressions |
The number of Pinterest standard ad impressions that were both audible and viewable. |
metric |
Pinterest Standard Audible Viewable Rate |
Pinterest Standard Audible Viewable Rate |
The percentage of Pinterest ad impressions that were both audible and viewable according to DoubleVerify’s standard. |
metric |
Pinterest Standard Audible and In-View on Completion Impressions |
Pinterest Standard Audible and In-View on Completion Impressions |
Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify’s standard. |
metric |
Pinterest Standard Audible and In-View on Completion Rate |
Pinterest Standard Audible and In-View on Completion Rate |
The rate of Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify’s standard. |
metric |
Pinterest Standard Authentic Ads |
Pinterest Standard Authentic Ads |
The number of Pinterest standard ads determined to be authentic (fraud-free). |
metric |
Pinterest Standard Authentic Rate |
Pinterest Standard Authentic Rate |
The percentage of Pinterest ad impressions identified as authentic (free from fraud/SIVT) according to DoubleVerify’s standard. |
metric |
Pinterest Standard Authentic Viewable Impressions |
Pinterest Standard Authentic Viewable Impressions |
The number of Pinterest standard viewable impressions that were also authentic. |
metric |
Pinterest Standard Authentic Viewable Rate |
Pinterest Standard Authentic Viewable Rate |
The percentage of Pinterest ad impressions that were both authentic (free from fraud/SIVT) and viewable according to DoubleVerify’s standard. |
metric |
Pinterest Standard Average Time (s) - Display Viewable Impressions |
Pinterest Standard Average Time (s) - Display Viewable Impressions |
The average time in seconds that Pinterest display ad impressions were viewable. |
metric |
Pinterest Standard Average Time (s) - IAB Pixel Standard In-View |
Pinterest Standard Average Time (s) - IAB Pixel Standard In-View |
The average time in seconds that an ad on Pinterest met the IAB pixel standard for being in-view. |
metric |
Pinterest Standard Completed Impressions |
Pinterest Standard Completed Impressions |
The number of Pinterest standard video ad impressions that played to 100% completion. |
metric |
Pinterest Standard Fraud/SIVT Free Ads |
Pinterest Standard Fraud/SIVT Free Ads |
The number of Pinterest standard ads determined to be free from fraud or sophisticated invalid traffic. |
metric |
Pinterest Standard Fraud/SIVT Free Rate |
Pinterest Standard Fraud/SIVT Free Rate |
The percentage of Pinterest ad impressions identified as free from fraud or sophisticated invalid traffic (SIVT) according to DoubleVerify’s standard. |
metric |
Pinterest Standard Fraud/SIVT Incident Rate |
Pinterest Standard Fraud/SIVT Incident Rate |
The rate of fraud or sophisticated invalid traffic (SIVT) incidents detected on Pinterest ad impressions according to DoubleVerify’s standard. |
metric |
Pinterest Standard Fraud/SIVT Incidents |
Pinterest Standard Fraud/SIVT Incidents |
The number of fraud or sophisticated invalid traffic incidents detected in Pinterest standard ads. |
metric |
Pinterest Standard Impressions |
Pinterest Standard Impressions |
The total number of standard ad impressions served on Pinterest. |
metric |
Pinterest Standard Passthrough Impressions |
Pinterest Standard Passthrough Impressions |
Pinterest ad impressions that played through to completion according to DoubleVerify’s passthrough criteria. |
metric |
Pinterest Standard Passthrough Measured Impressions |
Pinterest Standard Passthrough Measured Impressions |
Impressions measured on Pinterest that meet DoubleVerify’s ‘Passthrough’ criteria for video ads, indicating the ad played through to completion. |
metric |
Pinterest Standard Passthrough Rate |
Pinterest Standard Passthrough Rate |
The percentage of Pinterest ad impressions that played through to completion according to DoubleVerify’s passthrough criteria. |
metric |
Pinterest Standard Q1 Completed Impressions |
Pinterest Standard Q1 Completed Impressions |
The number of Pinterest standard video ad impressions that completed the first quartile (25%). |
metric |
Pinterest Standard Q2 Completed Impressions |
Pinterest Standard Q2 Completed Impressions |
The number of Pinterest standard video ad impressions that completed the second quartile (50%). |
metric |
Pinterest Standard Q3 Completed Impressions |
Pinterest Standard Q3 Completed Impressions |
The number of Pinterest standard video ad impressions that completed the third quartile (75%). |
metric |
Pinterest Standard Total Time (hr) - Display Viewable Impressions |
Pinterest Standard Total Time (hr) - Display Viewable Impressions |
The total cumulative time in hours that Pinterest display ad impressions were viewable. |
metric |
Pinterest Standard Viewable Impressions |
Pinterest Standard Viewable Impressions |
The number of Pinterest standard ad impressions that were deemed viewable. |
metric |
Pinterest Standard Viewable Rate |
Pinterest Standard Viewable Rate |
The percentage of Pinterest ad impressions that were deemed viewable according to DoubleVerify’s standard. |
metric |
Placement Name |
Placement Name |
The descriptive name of the ad placement. |
dimension |
Placement Size |
Placement Size |
The dimensions (width x height) of the ad placement. |
dimension |
Platform Account ID |
Platform Account ID |
The unique identifier for the account on the advertising platform (e.g., Google Ads, Facebook Ads). |
metric |
Platform Account Name |
Platform Account Name |
The name of the account on the advertising platform. |
dimension |
Platform Account Region |
Platform Account Region |
The geographical region associated with a platform account for reporting and data residency purposes. |
dimension |
Platform Ad Format |
Platform Ad Format |
The specific format of the ad as defined by the advertising platform (e.g., banner, in-stream video). |
dimension |
Platform Ad Group ID |
Platform Ad Group ID |
The unique identifier for the ad group on the advertising platform. |
dimension |
Platform Ad Group Name |
Platform Ad Group Name |
The name of the ad group on the advertising platform. |
dimension |
Platform Ad Group Type |
Platform Ad Group Type |
The type of ad group as defined by the advertising platform. |
dimension |
Platform Ad ID |
Platform Ad ID |
The unique identifier for the ad creative on the advertising platform. |
dimension |
Platform Ad Name |
Platform Ad Name |
The name of the ad creative on the advertising platform. |
dimension |
Platform Ad Set ID |
Platform Ad Set ID |
The unique identifier for the ad set on the advertising platform. |
dimension |
Platform Ad Set Name |
Platform Ad Set Name |
The name of the ad set on the advertising platform. |
dimension |
Platform Ad Type |
Platform Ad Type |
The type of ad creative as defined by the advertising platform (e.g., video, display, native). |
dimension |
Platform Ad Unit |
Platform Ad Unit |
The specific ad unit identifier as defined by the advertising platform. |
dimension |
Platform Campaign ID |
Platform Campaign ID |
The unique identifier for the campaign on the advertising platform. |
dimension |
Platform Campaign Name |
Platform Campaign Name |
The name of the campaign on the advertising platform. |
dimension |
Platform Campaign Objective |
Platform Campaign Objective |
The defined goal of an advertising campaign on a specific platform (e.g., brand awareness, conversions, reach). |
dimension |
Platform Creative ID |
Platform Creative ID |
The unique identifier for the creative asset on the advertising platform. |
metric |
Platform Creative Media ID |
Platform Creative Media ID |
The unique identifier for the creative media asset as assigned by the advertising platform. |
dimension |
Platform Creative Name |
Platform Creative Name |
The name of the creative asset on the advertising platform. |
dimension |
Platform Delivery Country |
Platform Delivery Country |
The country where the ad was delivered, as reported by the advertising platform. |
dimension |
Platform Device Delivery Type |
Platform Device Delivery Type |
The type of device used for ad delivery on the platform (e.g., desktop, mobile, CTV). |
dimension |
Platform Impression Type |
Platform Impression Type |
A classification of impressions based on how they are delivered or displayed on a specific platform. |
dimension |
Platform Insertion Order ID |
Platform Insertion Order ID |
The unique identifier for the insertion order on the specific ad platform. |
metric |
Platform Insertion Order Name |
Platform Insertion Order Name |
The name of the insertion order on the specific ad platform. |
dimension |
Platform Inventory Type |
Platform Inventory Type |
The classification of ad inventory based on the platform it originated from (e.g., social, open exchange, direct). |
dimension |
Platform Line Item ID |
Platform Line Item ID |
A unique identifier for a specific line item within an ad campaign on a particular platform. |
dimension |
Platform Line Item Name |
Platform Line Item Name |
The descriptive name of a line item within an ad campaign on a particular platform. |
dimension |
Platform Mobile Device Type |
Platform Mobile Device Type |
The type of mobile device on which the ad was delivered (e.g., smartphone, tablet). |
dimension |
Platform Placement Type |
Platform Placement Type |
The specific type of ad placement on the platform (e.g., in-feed, banner). |
dimension |
Platform Publisher Name |
Platform Publisher Name |
The name of the publisher where the ad was displayed, as reported by the platform. |
dimension |
Platform Publisher URL |
Platform Publisher URL |
The URL of the publisher’s site or app where the ad was displayed, as reported by the platform. |
dimension |
Platform Type |
Platform Type |
The type of advertising platform where the ad was delivered (e.g., social, DSP). |
dimension |
Pre-Bid Impression |
Pre-Bid Impression |
An impression opportunity evaluated by DoubleVerify prior to a bid being placed. |
dimension |
Prominence Index |
Prominence Index |
A normalized index reflecting how conspicuous or noticeable an ad was to users. |
metric |
Prominence Indexed Impressions |
Prominence Indexed Impressions |
The number of impressions associated with the Prominence Index, indicating the volume of ad deliveries measured for prominence. |
metric |
Publisher Name |
Publisher Name |
The name of the publisher where the ad was displayed. |
dimension |
Publisher URL |
Publisher URL |
The URL of the publisher’s website where the ad was displayed. |
dimension |
Q1 Audible Impressions |
Q1 Audible Impressions |
The number of video ad impressions where the first quartile (25%) was played with the sound on. |
metric |
Q1 Audible Rate |
Q1 Audible Rate |
The percentage of video ad impressions that were audible during the first quartile (25%) of playback. |
metric |
Q1 Audible Viewable Impressions |
Q1 Audible Viewable Impressions |
The number of video ad impressions where the first quartile (25%) was viewable and played with the sound on. |
metric |
Q1 Audible Viewable Rate |
Q1 Audible Viewable Rate |
The percentage of video ad impressions that were both audible and viewable during the first quartile (25%) of playback. |
metric |
Q1 Completed Impressions |
Q1 Completed Impressions |
The number of video ad impressions that played through the first quartile (25%). |
metric |
Q1 Completed and Viewable Impressions |
Q1 Completed and Viewable Impressions |
The number of video impressions that reached the first quartile (25% completion) and were also viewable. |
dimension |
Q1 Fully On-Screen Impressions |
Q1 Fully On-Screen Impressions |
The number of video ad impressions where the first quartile (25%) was played while being fully on-screen. |
metric |
Q1 Viewable Impressions |
Q1 Viewable Impressions |
The number of video ad impressions that were viewable through the first quartile (25%). |
metric |
Q2 Audible Impressions |
Q2 Audible Impressions |
The number of video ad impressions where the second quartile (50%) was played with the sound on. |
metric |
Q2 Audible Rate |
Q2 Audible Rate |
The percentage of video ad impressions that were audible during the second quartile (50%) of playback. |
metric |
Q2 Audible Viewable Impressions |
Q2 Audible Viewable Impressions |
The number of video ad impressions where the second quartile (50%) was viewable and played with the sound on. |
metric |
Q2 Audible Viewable Rate |
Q2 Audible Viewable Rate |
The percentage of video ad impressions that were both audible and viewable during the second quartile (50%) of playback. |
metric |
Q2 Completed Impressions |
Q2 Completed Impressions |
The number of video ad impressions that played through the second quartile (50%). |
metric |
Q2 Completed and Viewable Impressions |
Q2 Completed and Viewable Impressions |
The number of video impressions that reached the second quartile (50% completion) and were also viewable. |
dimension |
Q2 Fully On-Screen Impressions |
Q2 Fully On-Screen Impressions |
The number of video ad impressions where the second quartile (50%) was played while being fully on-screen. |
metric |
Q2 Viewable Impressions |
Q2 Viewable Impressions |
The number of video ad impressions that were viewable through the second quartile (50%). |
metric |
Q3 Audible Impressions |
Q3 Audible Impressions |
The number of video ad impressions where the third quartile (75%) was played with the sound on. |
metric |
Q3 Audible Rate |
Q3 Audible Rate |
The percentage of video ad impressions that were audible during the third quartile (75%) of playback. |
metric |
Q3 Audible Viewable Impressions |
Q3 Audible Viewable Impressions |
The number of video ad impressions where the third quartile (75%) was viewable and played with the sound on. |
metric |
Q3 Audible Viewable Rate |
Q3 Audible Viewable Rate |
The percentage of video ad impressions that were both audible and viewable during the third quartile (75%) of playback. |
metric |
Q3 Completed Impressions |
Q3 Completed Impressions |
The number of video ad impressions that played through the third quartile (75%). |
metric |
Q3 Completed and Viewable Impressions |
Q3 Completed and Viewable Impressions |
The number of video impressions that reached the third quartile (75% completion) and were also viewable. |
dimension |
Q3 Fully On-Screen Impressions |
Q3 Fully On-Screen Impressions |
The number of video ad impressions where the third quartile (75%) was played while being fully on-screen. |
metric |
Q3 Viewable Impressions |
Q3 Viewable Impressions |
The number of video ad impressions that were viewable through the third quartile (75%). |
metric |
Q4 Audible Impressions |
Q4 Audible Impressions |
The number of video ad impressions where the fourth quartile (100%) was played with the sound on. |
metric |
Q4 Audible Rate |
Q4 Audible Rate |
The percentage of video ad impressions that were audible during the fourth quartile (100%) of playback. |
metric |
Q4 Audible Viewable Impressions |
Q4 Audible Viewable Impressions |
The number of video ad impressions where the fourth quartile (100%) was viewable and played with the sound on. |
metric |
Q4 Audible Viewable Rate |
Q4 Audible Viewable Rate |
The percentage of video ad impressions that were both audible and viewable during the fourth quartile (100%) of playback. |
metric |
Q4 Completed and Viewable Impressions |
Q4 Completed and Viewable Impressions |
The number of video impressions that reached the fourth quartile (100% completion) and were also viewable. |
dimension |
Q4 Viewable Impressions |
Q4 Viewable Impressions |
The number of video ad impressions that were viewable through the fourth quartile (100%). |
metric |
Q4 Viewable Rate |
Q4 Viewable Rate |
The percentage of video ad impressions that were viewable during the fourth quartile (100%) of playback. |
metric |
Quarter |
Quarter |
The financial or calendar quarter when the ad was delivered. |
dimension |
Quartile Completion Measured Impressions |
Quartile Completion Measured Impressions |
The total number of impressions where video ad quartile completion was measured. |
metric |
Requests |
Requests |
The total number of ad requests made. |
metric |
Risk Tier |
Risk Tier |
A classification indicating the level of risk associated with the content or placement, often related to brand suitability. |
dimension |
Server Initiated Ads |
Server Initiated Ads |
The number of ad impressions that were initiated by the ad server, a key metric for understanding ad delivery mechanisms. |
metric |
Share of Allowed Ads |
Share of Allowed Ads |
The percentage of allowed ads relative to a total number of ads. |
metric |
Share of Allowed Evaluations |
Share of Allowed Evaluations |
The percentage of allowed evaluations relative to the total number of evaluations. |
metric |
Share of Authentic Ads |
Share of Authentic Ads |
The percentage of authentic ads out of the total measured ads. |
metric |
Share of Blocks |
Share of Blocks |
The percentage of blocked ad requests out of the total requests or impressions. |
metric |
Share of Brand Suitability Monitored Ads |
Share of Brand Suitability Monitored Ads |
The proportion of brand suitability monitored ads relative to a total, indicating coverage. |
metric |
Share of Brand Suitability Monitored Impressions |
Share of Brand Suitability Monitored Impressions |
The percentage of total impressions for which brand suitability was monitored by DoubleVerify. |
metric |
Share of Evaluations |
Share of Evaluations |
The percentage of total evaluations relative to a broader set of ad opportunities. |
metric |
Share of Monitored Ads |
Share of Monitored Ads |
The percentage of ads that DoubleVerify was able to monitor out of the total ads served. |
metric |
Share of Requests |
Share of Requests |
The proportion of ad requests that were fulfilled or processed. |
metric |
Site & App List Block Rate |
Site & App List Block Rate |
The combined rate at which ads were blocked across sites and apps due to inclusion/exclusion lists. |
metric |
Site & App List Blocks |
Site & App List Blocks |
The count of ad impressions blocked because the site or app did not match an allowed list or matched a blocked list. |
metric |
Site & App List Filters |
Site & App List Filters |
The count of ad impressions filtered based on predefined site and app lists for suitability. |
metric |
Site & App List Incident Rate |
Site & App List Incident Rate |
The combined rate of incidents across sites and apps related to ads appearing on inclusion/exclusion lists. |
metric |
Site & App List Incidents |
Site & App List Incidents |
The number of incidents where an ad was served on a site or app that violated predefined list criteria. |
metric |
Site Fraud/IVT Blocks |
Site Fraud/IVT Blocks |
The number of ad requests blocked due to fraud or invalid traffic originating from a specific site. |
metric |
Site Fraud/IVT Filters |
Site Fraud/IVT Filters |
The number of website impressions filtered out due to suspected fraud or Invalid Traffic (IVT) originating from websites. |
metric |
Site Fraud/IVT Incidents |
Site Fraud/IVT Incidents |
The number of occurrences where fraud or invalid traffic was detected on a specific website. |
metric |
Snap Account ID |
Snap Account ID |
The unique identifier for the Snapchat account. |
metric |
Snap Account Name |
Snap Account Name |
The name of the Snapchat account. |
dimension |
Snap Ad Format |
Snap Ad Format |
The format of the ad on Snapchat. |
dimension |
Snap Ad ID |
Snap Ad ID |
The unique identifier for the ad on Snapchat. |
metric |
Snap Ad Name |
Snap Ad Name |
The name of the ad on Snapchat. |
dimension |
Snap Ad Set ID |
Snap Ad Set ID |
The unique identifier for the ad set on Snapchat. |
metric |
Snap Ad Set Name |
Snap Ad Set Name |
The name of the ad set on Snapchat. |
dimension |
Snap Campaign ID |
Snap Campaign ID |
The unique identifier for the campaign on Snapchat. |
metric |
Snap Campaign Name |
Snap Campaign Name |
The name of the campaign on Snapchat. |
dimension |
Snap Campaign Objective |
Snap Campaign Objective |
The objective set for the campaign on Snapchat. |
dimension |
Snap Impression Type |
Snap Impression Type |
A classification of ad impressions based on how they are delivered or displayed on Snapchat. |
dimension |
Snapchat Ad ID |
Snapchat Ad ID |
The unique identifier for the ad creative on the Snapchat platform. |
dimension |
State/Region |
State/Region |
The state or region where the ad was delivered. |
dimension |
Store URL |
Store URL |
The URL associated with an online store or app store where users may be directed after interacting with an ad. This identifies the specific retail or application destination. |
dimension |
Total Ad Interaction |
Total Ad Interaction |
The aggregate count of all user interactions with an ad. |
metric |
Total Attention |
Total Attention |
The cumulative measure of attention across all impressions, based on DoubleVerify’s proprietary attention metrics. |
metric |
Total Engagement |
Total Engagement |
The cumulative measure of user engagement across all impressions, based on DoubleVerify’s proprietary engagement metrics. |
metric |
Total Exposure |
Total Exposure |
The cumulative measure of ad exposure across all impressions, based on DoubleVerify’s proprietary exposure metrics. |
metric |
Total Intensity |
Total Intensity |
The aggregate measure of the strength or prominence of an ad’s delivery and user engagement. |
metric |
Total Net Ads |
Total Net Ads |
The total count of ads after applying all relevant net deductions and verification filters. |
metric |
Total Net Display Viewable Impressions |
Total Net Display Viewable Impressions |
The total number of viewable display impressions after applying all relevant filters and deduplication. |
metric |
Total Net Impressions |
Total Net Impressions |
The total number of impressions after applying all relevant filters and deduplication. |
metric |
Total Net PMX Active Ads |
Total Net PMX Active Ads |
The total net count of ads deemed ‘active’ according to PMX standards, after verification. |
dimension |
Total Net PMX Authentic Passed Impressions |
Total Net PMX Authentic Passed Impressions |
The total net impressions that passed PMX authenticity standards after all verification processes. |
dimension |
Total Net PMX Authentic Passed Rate |
Total Net PMX Authentic Passed Rate |
The total net percentage of impressions that passed PMX authenticity standards after all verification processes. |
dimension |
Total Net PMX Display Active Ads |
Total Net PMX Display Active Ads |
The total net count of display ads deemed ‘active’ according to PMX standards, after verification. |
dimension |
Total Net PMX Display Eligible Impressions |
Total Net PMX Display Eligible Impressions |
The total net display impressions that were eligible for PMX measurement and verification. |
dimension |
Total Net PMX Display Measured Impressions |
Total Net PMX Display Measured Impressions |
The total net display impressions that were successfully measured by PMX verification. |
dimension |
Total Net PMX Display Measurement Rate |
Total Net PMX Display Measurement Rate |
The total net percentage of display impressions that were successfully measured by PMX verification. |
dimension |
Total Net PMX Display Passed Impressions |
Total Net PMX Display Passed Impressions |
The total net display impressions that passed PMX verification standards. |
dimension |
Total Net PMX Display Passed Rate |
Total Net PMX Display Passed Rate |
The total net percentage of display impressions that passed PMX verification standards. |
dimension |
Total Net PMX Eligible Impressions |
Total Net PMX Eligible Impressions |
The total net impressions that were eligible for PMX measurement and verification. |
dimension |
Total Net PMX Failed Impressions |
Total Net PMX Failed Impressions |
The total net impressions that failed to meet PMX verification standards. |
dimension |
Total Net PMX Failed Rate |
Total Net PMX Failed Rate |
The total net percentage of impressions that failed to meet PMX verification standards. |
dimension |
Total Net PMX Measured Impressions |
Total Net PMX Measured Impressions |
The total net impressions that were successfully measured by PMX verification. |
dimension |
Total Net PMX Measured Rate |
Total Net PMX Measured Rate |
The total net percentage of impressions that were successfully measured by PMX verification. |
dimension |
Total Net PMX Measurement Rate |
Total Net PMX Measurement Rate |
The overall total net percentage of impressions that were successfully measured by PMX verification. |
dimension |
Total Net PMX Passed Impressions |
Total Net PMX Passed Impressions |
The total net impressions that passed PMX verification standards. |
dimension |
Total Net PMX Passed Rate |
Total Net PMX Passed Rate |
The total net percentage of impressions that passed PMX verification standards. |
dimension |
Total Net Video Rate |
Total Net Video Rate |
The overall total net percentage of video impressions after applying all relevant verification and deductions. |
metric |
Total Net Video Viewable Impressions |
Total Net Video Viewable Impressions |
The total number of viewable video impressions after applying all relevant filters and deduplication. |
metric |
Total Net Viewable Impressions |
Total Net Viewable Impressions |
The total net number of impressions that were deemed viewable according to industry standards after verification. |
metric |
Total Net Viewable Rate |
Total Net Viewable Rate |
The overall percentage of impressions that were viewable for at least 50% of their duration, considering total net ads criteria. |
metric |
Total Prominence |
Total Prominence |
The aggregate measure of how conspicuous or noticeable an ad was to users. |
metric |
Total Time (hr) - Authentic Viewable Impressions |
Total Time (hr) - Authentic Viewable Impressions |
The cumulative time, in hours, that authentic and viewable ad impressions were on screen. |
metric |
Total Time (hr) - Display Authentic Viewable Impressions |
Total Time (hr) - Display Authentic Viewable Impressions |
The total accumulated time (in hours) that display impressions were considered Authentic and Viewable. |
dimension |
Total Time (hr) - Display Creative on Page |
Total Time (hr) - Display Creative on Page |
The total time in hours that a display ad creative was present on the page. |
metric |
Total Time (hr) - Display Total Net Viewable |
Total Time (hr) - Display Total Net Viewable |
The total time in hours that a display ad was viewable, after accounting for fraud and brand safety filters. |
metric |
Total Time (hr) - Display Viewable Impressions |
Total Time (hr) - Display Viewable Impressions |
The total accumulated time (in hours) that display impressions were considered viewable. |
dimension |
Total Time (hr) - Viewable Impressions |
Total Time (hr) - Viewable Impressions |
The cumulative time, in hours, that ad impressions were considered viewable. |
metric |
Total User Presence |
Total User Presence |
The aggregate measure of a user’s presence or engagement duration in relation to an ad. |
metric |
Total Viewable Time (s) |
Total Viewable Time (s) |
The cumulative time, in seconds, that ad impressions were considered viewable. |
metric |
Tracker Initiation Indicator |
Tracker Initiation Indicator |
An indicator showing whether an ad verification tracker successfully initiated. |
dimension |
Traffic Validity |
Traffic Validity |
A classification indicating the validity of traffic, often categorizing it as valid or invalid. |
dimension |
UC App Blocks |
UC App Blocks |
The number of times an ad was blocked from appearing in a mobile application due to undesirable content (UC). |
dimension |
UC Block Rate |
UC Block Rate |
The percentage of ads blocked due to undesirable content (UC) detections. |
metric |
UC Blocks |
UC Blocks |
The total number of times an ad was blocked due to undesirable content (UC) as detected by DoubleVerify. |
metric |
UC Incident Rate |
UC Incident Rate |
The rate of incidents where ads were associated with undesirable content (UC). |
metric |
UC Incidents |
UC Incidents |
The number of incidents related to undesirable content (UC) flagged by DoubleVerify. |
metric |
UC Page Blocks |
UC Page Blocks |
The number of times an ad was blocked from appearing on a specific webpage due to undesirable content (UC). |
metric |
UC Site Blocks |
UC Site Blocks |
The number of times an ad was blocked from appearing on an entire website due to undesirable content (UC). |
metric |
Undetermined Impressions |
Undetermined Impressions |
Impressions for which DoubleVerify could not determine certain verification metrics, such as viewability or fraud. |
metric |
Unique Incident Rate |
Unique Incident Rate |
The rate of distinct incidents related to fraud, brand safety, or suitability. |
metric |
Unique Incidents |
Unique Incidents |
The count of distinct incidents related to fraud, brand safety, or suitability. |
metric |
Universal App Name |
Universal App Name |
The common or universal name of the application hosting the ad. |
dimension |
User Presence Index |
User Presence Index |
A normalized index representing the level of a user’s presence or engagement in relation to an ad. |
metric |
User Presence Indexed Impressions |
User Presence Indexed Impressions |
The number of impressions associated with the User Presence Index, indicating the volume of ad deliveries measured for user presence. |
metric |
VAST Visibility Status |
VAST Visibility Status |
The visibility status of a video ad as reported by VAST (Video Ad Serving Template). |
dimension |
Valid 100% Viewable Impressions |
Valid 100% Viewable Impressions |
The count of impressions where 100% of the creative was in the viewable portion of the browser for at least one second. This corresponds to ‘100% display viewable impressions’. |
dimension |
Valid Audible and In-View on Completion Impressions |
Valid Audible and In-View on Completion Impressions |
The count of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video. This corresponds to ‘Audible and in-view on completion impressions’ for platforms like TikTok and Snapchat. |
metric |
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV) |
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV) |
Impressions where a video ad was both audible and in-view upon completion, with CTV ads being considered audible by default. |
metric |
Valid Eligible Impressions |
Valid Eligible Impressions |
The number of impressions that were valid and eligible for measurement after initial checks. |
metric |
Valid Viewable Impressions |
Valid Viewable Impressions |
The number of viewable impressions that also meet other quality standards, such as fraud-free. |
dimension |
Vendor Client ID |
Vendor Client ID |
A unique identifier assigned to a specific client or advertiser within the vendor’s system. |
dimension |
Video Ad Length (In Seconds) |
Video Ad Length (In Seconds) |
The total duration of the video ad creative in seconds. |
metric |
Video Authentic Impressions |
Video Authentic Impressions |
The count of authentic impressions for video ads, meaning ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings. |
metric |
Video Authentic Rate |
Video Authentic Rate |
The percentage of video ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings. |
metric |
Video Authentic Viewable Impressions |
Video Authentic Viewable Impressions |
The count of authentic viewable impressions for video ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline. |
metric |
Video Authentic Viewable Rate |
Video Authentic Viewable Rate |
The percentage of authentic viewable impressions that also met the IAB viewability guideline for video ads. |
metric |
Video Eligible Impressions |
Video Eligible Impressions |
The number of video impressions that had the potential to be measured for viewability. |
metric |
Video Fraud/SIVT Free Impressions |
Video Fraud/SIVT Free Impressions |
The count of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads. |
metric |
Video Fraud/SIVT Free Rate |
Video Fraud/SIVT Free Rate |
The percentage of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads. |
metric |
Video Fraud/SIVT Incidents |
Video Fraud/SIVT Incidents |
The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads. |
metric |
Video Fraud/SIVT Rate |
Video Fraud/SIVT Rate |
The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads. |
metric |
Video Full Screen Impressions |
Video Full Screen Impressions |
The number of video ad impressions that played in full-screen mode. |
dimension |
Video Full Screen Rate |
Video Full Screen Rate |
The percentage of video ad impressions that played in full-screen mode. |
dimension |
Video Measured Impressions |
Video Measured Impressions |
The total number of video impressions for which measurement was successfully performed. |
metric |
Video Measurement Rate |
Video Measurement Rate |
The percentage of video impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability. |
metric |
Video Monitored Impressions |
Video Monitored Impressions |
The total number of video impressions that were actively monitored for quality by DoubleVerify. |
metric |
Video Viewable Impressions |
Video Viewable Impressions |
The number of video ad impressions that met the industry standard for video viewability (e.g., 50% in view for 2 seconds). |
metric |
Video Viewable Measured Imps |
Video Viewable Measured Imps |
The number of video ad impressions that were viewable and successfully measured. |
dimension |
Video Viewable Rate |
Video Viewable Rate |
The percentage of video impressions that met the IAB guideline for viewability across desktop, mobile web, and mobile in-app delivery. |
metric |
Video Viewable/Engaged Impressions |
Video Viewable/Engaged Impressions |
Video impressions that were both viewable and demonstrated some form of user engagement. |
metric |
Video Viewable/Engaged Rate |
Video Viewable/Engaged Rate |
The percentage of video impressions that were both viewable and demonstrated some form of user engagement. |
metric |
Viewability Eligible Impressions |
Viewability Eligible Impressions |
The total number of impressions that were eligible for viewability measurement. |
metric |
Viewability Measured Impressions |
Viewability Measured Impressions |
The total number of impressions for which viewability measurement was successfully performed. |
metric |
Viewability Measurement Rate |
Viewability Measurement Rate |
The percentage of eligible impressions for which viewability measurement was successfully performed. |
dimension |
Viewability Monitored Ads |
Viewability Monitored Ads |
The number of ads for which viewability was actively monitored. |
metric |
Viewability Monitored Impressions |
Viewability Monitored Impressions |
The total number of impressions for which viewability was actively monitored. |
dimension |
Viewable Impressions |
Viewable Impressions |
The number of ad impressions that met the industry standard for viewability (e.g., 50% in view for 1 second for display, 50% for 2 seconds for video). |
metric |
Viewable Imps |
Viewable Imps |
The total number of impressions that were determined to be viewable. |
metric |
Viewable Rate |
Viewable Rate |
The percentage of viewable impressions out of the total measured impressions. |
metric |
Viewable/Engaged Impressions |
Viewable/Engaged Impressions |
Impressions that were both viewable and demonstrated some form of user engagement. |
metric |
Viewable/Engaged Rate |
Viewable/Engaged Rate |
The percentage of impressions that were both viewable and demonstrated some form of user engagement. |
metric |
Week |
Week |
The specific week (Sunday-Saturday) in which the ad activity occurred. |
dimension |
YT Brand Safe Impressions |
YT Brand Safe Impressions |
The number of YouTube impressions that were verified to be in a brand-safe environment. |
metric |
YT Brand Safety Incidents |
YT Brand Safety Incidents |
The number of brand safety incidents identified on YouTube where ads were served. |
metric |
YT Inventory Type |
YT Inventory Type |
A classification of ad inventory specifically for YouTube, based on its characteristics or placement. |
dimension |
YT S/S Measured Impressions |
YT S/S Measured Impressions |
Impressions on YouTube that were measured specifically for ‘Served’ and ‘Seen’ criteria, indicating they were delivered and had the opportunity to be viewed. |
metric |
YT Unsuitable Incidents |
YT Unsuitable Incidents |
The number of unsuitable content incidents identified on YouTube where ads were served. |
metric |
Year |
Year |
The year in which the ad activity occurred. |
metric |
Zip Code |
Zip Code |
The postal code associated with the geographical location of the ad impression. |
dimension |
account_id |
account_id |
The unique identifier for the advertiser or publisher account. |
dimension |