DoubleVerify: Most-used fields#
The table below gives information about most-used fields that you can import from DoubleVerify. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
100% Display Viewable Impressions |
100% Display Viewable Impressions |
metric |
100% Display Viewable Imps |
100% Display Viewable Imps |
dimension |
100% Display Viewable Rate |
100% Display Viewable Rate |
metric |
100% Video Viewable Impressions |
100% Video Viewable Impressions |
metric |
100% Video Viewable Rate |
100% Video Viewable Rate |
dimension |
100% Viewable Impressions |
100% Viewable Impressions |
metric |
100% Viewable Rate |
100% Viewable Rate |
metric |
100% Viewable Through Q1 Impressions |
100% Viewable Through Q1 Impressions |
metric |
100% Viewable Through Q1 Rate |
100% Viewable Through Q1 Rate |
dimension |
100% Viewable Through Q2 Impressions |
100% Viewable Through Q2 Impressions |
metric |
100% Viewable Through Q2 Rate |
100% Viewable Through Q2 Rate |
metric |
100% Viewable Through Q3 Impressions |
100% Viewable Through Q3 Impressions |
metric |
100% Viewable Through Q3 Rate |
100% Viewable Through Q3 Rate |
metric |
100% Viewable Through Q4 Impressions |
100% Viewable Through Q4 Impressions |
metric |
100% Viewable Through Q4 Rate |
100% Viewable Through Q4 Rate |
metric |
2-Second Display Viewable Impressions |
2-Second Display Viewable Impressions |
metric |
2-Second Display Viewable Rate |
2-Second Display Viewable Rate |
metric |
3-Second Display Viewable Impressions |
3-Second Display Viewable Impressions |
metric |
3-Second Display Viewable Rate |
3-Second Display Viewable Rate |
metric |
3-Second Viewable Impressions |
3-Second Viewable Impressions |
metric |
3-Second Viewable Rate |
3-Second Viewable Rate |
metric |
50% Display Viewable 1-5 Secs Impressions |
50% Display Viewable 1-5 Secs Impressions |
dimension |
50% Display Viewable 1-5 Secs Rate |
50% Display Viewable 1-5 Secs Rate |
metric |
50% Display Viewable 5-15 Secs Impressions |
50% Display Viewable 5-15 Secs Impressions |
metric |
50% Display Viewable 5-15 Secs Rate |
50% Display Viewable 5-15 Secs Rate |
metric |
50% Display Viewable >15 Secs Impressions |
50% Display Viewable >15 Secs Impressions |
metric |
50% Display Viewable >15 Secs Rate |
50% Display Viewable >15 Secs Rate |
metric |
50% Display Viewable >5 Secs Impressions |
50% Display Viewable >5 Secs Impressions |
dimension |
50% In-View for 1 Continuous Sec Impressions |
50% In-View for 1 Continuous Sec Impressions |
dimension |
50% In-View for 2 Continuous Secs Impressions |
50% In-View for 2 Continuous Secs Impressions |
dimension |
50% In-View for 2 Continuous Secs Rate |
50% In-View for 2 Continuous Secs Rate |
dimension |
50% In-View for 3 Continuous Secs Impressions |
50% In-View for 3 Continuous Secs Impressions |
dimension |
50% In-View for 4 Continuous Secs Impressions |
50% In-View for 4 Continuous Secs Impressions |
dimension |
50% In-View for 5 Continuous Secs Impressions |
50% In-View for 5 Continuous Secs Impressions |
dimension |
50% In-View for 6 Continuous Secs Impressions |
50% In-View for 6 Continuous Secs Impressions |
dimension |
50% Video Viewable >5 Secs Impressions |
50% Video Viewable >5 Secs Impressions |
dimension |
Account ID |
Account ID |
metric |
Account Name |
Account Name |
dimension |
Ad Format Name |
Ad Format Name |
dimension |
Ad Group ID |
Ad Group ID |
dimension |
Ad Group Name |
Ad Group Name |
dimension |
Ad ID |
Ad ID |
dimension |
Ad Interaction Index |
Ad Interaction Index |
metric |
Ad Interaction Indexed Impressions |
Ad Interaction Indexed Impressions |
metric |
Ad Length |
Ad Length |
dimension |
Ad Name |
Ad Name |
dimension |
Ad Render Status |
Ad Render Status |
dimension |
Ad Server Campaign Code |
Ad Server Campaign Code |
dimension |
Ad Server Name |
Ad Server Name |
dimension |
Ad Server Placement Code |
Ad Server Placement Code |
dimension |
Ad Server Site Code |
Ad Server Site Code |
metric |
Ad Set ID |
Ad Set ID |
dimension |
Ad Set Name |
Ad Set Name |
dimension |
Ad Size |
Ad Size |
dimension |
AdSet ID |
AdSet ID |
metric |
AdSet Name |
AdSet Name |
dimension |
Advertiser |
Advertiser |
dimension |
Advertiser Name |
Advertiser Name |
dimension |
Adware/Malware Block Rate |
Adware/Malware Block Rate |
metric |
Adware/Malware Blocks |
Adware/Malware Blocks |
metric |
Adware/Malware Filter Rate |
Adware/Malware Filter Rate |
metric |
Adware/Malware Filters |
Adware/Malware Filters |
metric |
Adware/Malware Incident Rate |
Adware/Malware Incident Rate |
metric |
Adware/Malware Incidents |
Adware/Malware Incidents |
metric |
Allowed Ad Rate |
Allowed Ad Rate |
metric |
Allowed Ads |
Allowed Ads |
metric |
Allowed Evaluation Rate |
Allowed Evaluation Rate |
metric |
Allowed Evaluations |
Allowed Evaluations |
metric |
App Age Rating |
App Age Rating |
dimension |
App Bundle |
App Bundle |
dimension |
App Developer |
App Developer |
dimension |
App Fraud/IVT Block Rate |
App Fraud/IVT Block Rate |
metric |
App Fraud/IVT Blocks |
App Fraud/IVT Blocks |
metric |
App Fraud/IVT Filter Rate |
App Fraud/IVT Filter Rate |
metric |
App Fraud/IVT Filters |
App Fraud/IVT Filters |
dimension |
App Fraud/IVT Incident Rate |
App Fraud/IVT Incident Rate |
metric |
App Fraud/IVT Incidents |
App Fraud/IVT Incidents |
metric |
App ID |
App ID |
dimension |
App Name |
App Name |
dimension |
App Store |
App Store |
dimension |
App Store Category |
App Store Category |
dimension |
App Store Category Block Rate |
App Store Category Block Rate |
metric |
App Store Category Blocks |
App Store Category Blocks |
metric |
App Store Category Filter Rate |
App Store Category Filter Rate |
metric |
App Store Category Filters |
App Store Category Filters |
metric |
App Store Category Incident Rate |
App Store Category Incident Rate |
metric |
App Store Category Incidents |
App Store Category Incidents |
metric |
App Store Main Category Name |
App Store Main Category Name |
dimension |
App URL |
App URL |
dimension |
Attention Index |
Attention Index |
dimension |
Attention Indexed Impressions |
Attention Indexed Impressions |
dimension |
Audibility Eligible Impressions |
Audibility Eligible Impressions |
dimension |
Audible Impressions |
Audible Impressions |
metric |
Audible Measured Impressions |
Audible Measured Impressions |
metric |
Audible Rate |
Audible Rate |
metric |
Audible Viewable Impressions |
Audible Viewable Impressions |
metric |
Audible Viewable Measured Impressions |
Audible Viewable Measured Impressions |
metric |
Audible Viewable Measurement Rate |
Audible Viewable Measurement Rate |
dimension |
Audible Viewable Rate |
Audible Viewable Rate |
metric |
Audible and 100% In-View for Half Duration Impressions |
Audible and 100% In-View for Half Duration Impressions |
dimension |
Audible and In-View on Completion Impressions |
Audible and In-View on Completion Impressions |
metric |
Audible and In-View on Completion Rate |
Audible and In-View on Completion Rate |
metric |
Audible on Completion Impressions |
Audible on Completion Impressions |
dimension |
Authentic Ads |
Authentic Ads |
metric |
Authentic Average Quartiles Progressed % |
Authentic Average Quartiles Progressed % |
metric |
Authentic Completed Fully On-Screen Impressions |
Authentic Completed Fully On-Screen Impressions |
metric |
Authentic Completed Fully On-Screen Rate |
Authentic Completed Fully On-Screen Rate |
metric |
Authentic Completed Impressions |
Authentic Completed Impressions |
metric |
Authentic Completed Rate |
Authentic Completed Rate |
metric |
Authentic Display Viewable Impressions |
Authentic Display Viewable Impressions |
dimension |
Authentic Fully On-Screen Average Quartiles Progressed % |
Authentic Fully On-Screen Average Quartiles Progressed % |
metric |
Authentic Fully On-Screen Measured Impressions |
Authentic Fully On-Screen Measured Impressions |
metric |
Authentic Impressions |
Authentic Impressions |
metric |
Authentic Q1 Completed Impressions |
Authentic Q1 Completed Impressions |
metric |
Authentic Q1 Completed Rate |
Authentic Q1 Completed Rate |
metric |
Authentic Q1 Fully On-Screen Impressions |
Authentic Q1 Fully On-Screen Impressions |
metric |
Authentic Q2 Completed Impressions |
Authentic Q2 Completed Impressions |
metric |
Authentic Q2 Completed Rate |
Authentic Q2 Completed Rate |
metric |
Authentic Q2 Fully On-Screen Impressions |
Authentic Q2 Fully On-Screen Impressions |
metric |
Authentic Q3 Completed Impressions |
Authentic Q3 Completed Impressions |
metric |
Authentic Q3 Completed Rate |
Authentic Q3 Completed Rate |
metric |
Authentic Q3 Fully On-Screen Impressions |
Authentic Q3 Fully On-Screen Impressions |
metric |
Authentic Q3 Fully On-Screen Rate |
Authentic Q3 Fully On-Screen Rate |
metric |
Authentic Quartile Completion Measured Impressions |
Authentic Quartile Completion Measured Impressions |
metric |
Authentic Rate |
Authentic Rate |
metric |
Authentic Video Viewable Impressions |
Authentic Video Viewable Impressions |
metric |
Authentic Viewable Impressions |
Authentic Viewable Impressions |
metric |
Authentic Viewable Rate |
Authentic Viewable Rate |
metric |
Average App Star Rating |
Average App Star Rating |
metric |
Average Quartiles Progressed % |
Average Quartiles Progressed % |
metric |
Average Time (s) - Authentic Viewable Impressions |
Average Time (s) - Authentic Viewable Impressions |
metric |
Average Time (s) - Display Authentic Viewable Impressions |
Average Time (s) - Display Authentic Viewable Impressions |
metric |
Average Time (s) - Display Creative on Page |
Average Time (s) - Display Creative on Page |
metric |
Average Time (s) - Display Viewable Impressions |
Average Time (s) - Display Viewable Impressions |
metric |
Average Time (s) - IAB Pixel Standard In-View |
Average Time (s) - IAB Pixel Standard In-View |
dimension |
Average Time (s) - Viewable Impressions |
Average Time (s) - Viewable Impressions |
metric |
Billable Impressions |
Billable Impressions |
metric |
Block Rate |
Block Rate |
metric |
Blocks |
Blocks |
metric |
Bot Fraud Blocks |
Bot Fraud Blocks |
metric |
Bot Fraud Filters |
Bot Fraud Filters |
metric |
Bot Fraud Incident Rate |
Bot Fraud Incident Rate |
metric |
Bot Fraud Incidents |
Bot Fraud Incidents |
metric |
Brand |
Brand |
dimension |
Brand Market |
Brand Market |
dimension |
Brand Name |
Brand Name |
dimension |
Brand Region |
Brand Region |
dimension |
Brand Safe Ads |
Brand Safe Ads |
metric |
Brand Safe Rate |
Brand Safe Rate |
metric |
Brand Safety Floor Block Rate |
Brand Safety Floor Block Rate |
metric |
Brand Safety Floor Blocks |
Brand Safety Floor Blocks |
metric |
Brand Safety Floor Filter Rate |
Brand Safety Floor Filter Rate |
metric |
Brand Safety Floor Filters |
Brand Safety Floor Filters |
dimension |
Brand Safety Floor Incident Rate |
Brand Safety Floor Incident Rate |
metric |
Brand Safety Floor Incidents |
Brand Safety Floor Incidents |
metric |
Brand Suitability Block Rate |
Brand Suitability Block Rate |
dimension |
Brand Suitability Blocks |
Brand Suitability Blocks |
metric |
Brand Suitability Filter Rate |
Brand Suitability Filter Rate |
dimension |
Brand Suitability Filters |
Brand Suitability Filters |
metric |
Brand Suitability Incident Rate |
Brand Suitability Incident Rate |
metric |
Brand Suitability Incidents |
Brand Suitability Incidents |
metric |
Brand Suitability Measured Ads |
Brand Suitability Measured Ads |
metric |
Brand Suitability Measured Impressions |
Brand Suitability Measured Impressions |
metric |
Brand Suitability Measurement Rate |
Brand Suitability Measurement Rate |
metric |
Brand Suitability Monitored Ads |
Brand Suitability Monitored Ads |
metric |
Brand Suitability Monitored Impressions |
Brand Suitability Monitored Impressions |
metric |
Brand Suitability Unmeasured Ads |
Brand Suitability Unmeasured Ads |
metric |
Brand Suitability Unmeasured Impressions |
Brand Suitability Unmeasured Impressions |
metric |
Brand Suitability and Total Net PMX Measured Ads |
Brand Suitability and Total Net PMX Measured Ads |
metric |
Brand Suitability and Total Net PMX Measured Impressions |
Brand Suitability and Total Net PMX Measured Impressions |
dimension |
Brand Suitability and Viewability Measured Ads |
Brand Suitability and Viewability Measured Ads |
metric |
Brand Suitability and Viewability Measured Impressions |
Brand Suitability and Viewability Measured Impressions |
metric |
Brand Suitable Ads |
Brand Suitable Ads |
metric |
Brand Suitable Impressions |
Brand Suitable Impressions |
metric |
Brand Suitable Rate |
Brand Suitable Rate |
metric |
Bundle ID |
Bundle ID |
dimension |
Buying Channel |
Buying Channel |
dimension |
Buying Platform |
Buying Platform |
dimension |
CTV Device Name |
CTV Device Name |
dimension |
Campaign |
Campaign |
dimension |
Campaign Goal |
Campaign Goal |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign Name |
Campaign Name |
dimension |
Campaign Objective |
Campaign Objective |
dimension |
Category Name |
Category Name |
dimension |
Category Type |
Category Type |
dimension |
Completed Fully On-Screen Impressions |
Completed Fully On-Screen Impressions |
metric |
Completed Fully On-Screen Rate |
Completed Fully On-Screen Rate |
metric |
Completed Impressions |
Completed Impressions |
metric |
Completed Rate |
Completed Rate |
metric |
Creative Code |
Creative Code |
dimension |
Creative ID |
Creative ID |
dimension |
Creative Name |
Creative Name |
dimension |
DMA/MMA |
DMA/MMA |
dimension |
Data Center Traffic Blocks |
Data Center Traffic Blocks |
metric |
Data Center Traffic Filters |
Data Center Traffic Filters |
metric |
Data Center Traffic Incident Rate |
Data Center Traffic Incident Rate |
metric |
Data Center Traffic Incidents |
Data Center Traffic Incidents |
metric |
Datasource |
Datasource |
dimension |
Date |
Date |
dimension |
Delivery Country |
Delivery Country |
dimension |
Delivery Country Code |
Delivery Country Code |
dimension |
Delivery Site |
Delivery Site |
dimension |
Device Delivery Type |
Device Delivery Type |
dimension |
Display Authentic Impressions |
Display Authentic Impressions |
metric |
Display Authentic Rate |
Display Authentic Rate |
metric |
Display Authentic Viewable Impressions |
Display Authentic Viewable Impressions |
metric |
Display Authentic Viewable Rate |
Display Authentic Viewable Rate |
metric |
Display Eligible Impressions |
Display Eligible Impressions |
metric |
Display Fraud/SIVT Free Impressions |
Display Fraud/SIVT Free Impressions |
metric |
Display Fraud/SIVT Free Rate |
Display Fraud/SIVT Free Rate |
metric |
Display Fraud/SIVT Incidents |
Display Fraud/SIVT Incidents |
metric |
Display Fraud/SIVT Rate |
Display Fraud/SIVT Rate |
metric |
Display Measured Impressions |
Display Measured Impressions |
dimension |
Display Measurement Rate |
Display Measurement Rate |
metric |
Display Monitored Impressions |
Display Monitored Impressions |
metric |
Display Viewable Impressions |
Display Viewable Impressions |
dimension |
Display Viewable Rate |
Display Viewable Rate |
metric |
Display Viewable/Engaged Impressions |
Display Viewable/Engaged Impressions |
metric |
Display Viewable/Engaged Rate |
Display Viewable/Engaged Rate |
metric |
Eligible Impressions |
Eligible Impressions |
metric |
Emulator Blocks |
Emulator Blocks |
dimension |
Emulator Filters |
Emulator Filters |
dimension |
Emulator Incidents |
Emulator Incidents |
dimension |
Engagement Index |
Engagement Index |
dimension |
Engagement Indexed Impressions |
Engagement Indexed Impressions |
metric |
Engagement Measured Impressions |
Engagement Measured Impressions |
dimension |
Evaluations |
Evaluations |
metric |
Exposure Index |
Exposure Index |
dimension |
Exposure Indexed Impressions |
Exposure Indexed Impressions |
dimension |
Extracted Bundle ID |
Extracted Bundle ID |
dimension |
FB Account ID |
FB Account ID |
metric |
FB Account Name |
FB Account Name |
dimension |
FB Ad ID |
FB Ad ID |
dimension |
FB Ad Name |
FB Ad Name |
dimension |
FB Ad Set ID |
FB Ad Set ID |
dimension |
FB Ad Set Name |
FB Ad Set Name |
dimension |
FB Campaign ID |
FB Campaign ID |
metric |
FB Campaign Name |
FB Campaign Name |
dimension |
FB Campaign Objective |
FB Campaign Objective |
dimension |
FB Creative ID |
FB Creative ID |
dimension |
FB Creative Name |
FB Creative Name |
dimension |
FB Display Standard Ads - Net |
FB Display Standard Ads - Net |
metric |
FB Page Type |
FB Page Type |
dimension |
FB Standard Ads - Net |
FB Standard Ads - Net |
metric |
Filter Rate |
Filter Rate |
dimension |
Filters |
Filters |
metric |
Fraud Block Rate |
Fraud Block Rate |
dimension |
Fraud Blocks |
Fraud Blocks |
metric |
Fraud Filters |
Fraud Filters |
metric |
Fraud Incident Rate |
Fraud Incident Rate |
metric |
Fraud Incidents |
Fraud Incidents |
metric |
Fraud/SIVT Block Rate |
Fraud/SIVT Block Rate |
metric |
Fraud/SIVT Blocks |
Fraud/SIVT Blocks |
metric |
Fraud/SIVT Filter Rate |
Fraud/SIVT Filter Rate |
dimension |
Fraud/SIVT Filters |
Fraud/SIVT Filters |
metric |
Fraud/SIVT Free Ads |
Fraud/SIVT Free Ads |
metric |
Fraud/SIVT Free Impressions |
Fraud/SIVT Free Impressions |
metric |
Fraud/SIVT Free Rate |
Fraud/SIVT Free Rate |
metric |
Fraud/SIVT Impressions |
Fraud/SIVT Impressions |
metric |
Fraud/SIVT Incident Rate |
Fraud/SIVT Incident Rate |
metric |
Fraud/SIVT Incidents |
Fraud/SIVT Incidents |
metric |
Fraud/SIVT Rate |
Fraud/SIVT Rate |
metric |
Fully On-Screen Average Quartiles Progressed % |
Fully On-Screen Average Quartiles Progressed % |
metric |
Fully On-Screen Measured Impressions |
Fully On-Screen Measured Impressions |
metric |
Fully On-Screen Measurement Rate |
Fully On-Screen Measurement Rate |
metric |
GroupM Active Ads |
GroupM Active Ads |
metric |
GroupM Active Impressions |
GroupM Active Impressions |
metric |
GroupM Authentic Passed Impressions |
GroupM Authentic Passed Impressions |
metric |
GroupM Authentic Passed Rate |
GroupM Authentic Passed Rate |
metric |
GroupM Billable Impressions |
GroupM Billable Impressions |
metric |
GroupM Display Active Ads |
GroupM Display Active Ads |
metric |
GroupM Display Eligible Impressions |
GroupM Display Eligible Impressions |
metric |
GroupM Display Fraud/SIVT Impressions |
GroupM Display Fraud/SIVT Impressions |
metric |
GroupM Display Fraud/SIVT Incidents |
GroupM Display Fraud/SIVT Incidents |
metric |
GroupM Display Measured Impressions |
GroupM Display Measured Impressions |
dimension |
GroupM Display Measurement Rate |
GroupM Display Measurement Rate |
metric |
GroupM Display Non-Fraud/SIVT Ads |
GroupM Display Non-Fraud/SIVT Ads |
metric |
GroupM Display Non-Fraud/SIVT Impressions |
GroupM Display Non-Fraud/SIVT Impressions |
metric |
GroupM Display Pass Rate |
GroupM Display Pass Rate |
metric |
GroupM Eligible Impressions |
GroupM Eligible Impressions |
metric |
GroupM Failed Impressions |
GroupM Failed Impressions |
metric |
GroupM Failed Rate |
GroupM Failed Rate |
metric |
GroupM Fraud Impressions |
GroupM Fraud Impressions |
metric |
GroupM Fraud/SIVT Incidents |
GroupM Fraud/SIVT Incidents |
dimension |
GroupM Fraud/SIVT Rate |
GroupM Fraud/SIVT Rate |
metric |
GroupM Ineligible Ads |
GroupM Ineligible Ads |
metric |
GroupM Ineligible Impressions |
GroupM Ineligible Impressions |
metric |
GroupM Measured Impressions |
GroupM Measured Impressions |
metric |
GroupM Measured Rate |
GroupM Measured Rate |
metric |
GroupM Measurement Rate |
GroupM Measurement Rate |
metric |
GroupM Non-Fraud/SIVT Ads |
GroupM Non-Fraud/SIVT Ads |
metric |
GroupM Non-Fraud/SIVT Impressions |
GroupM Non-Fraud/SIVT Impressions |
metric |
GroupM Passed Impressions |
GroupM Passed Impressions |
dimension |
GroupM Passed Rate |
GroupM Passed Rate |
metric |
GroupM Projected Impressions |
GroupM Projected Impressions |
metric |
GroupM TrueView Video Measured Impressions |
GroupM TrueView Video Measured Impressions |
metric |
GroupM TrueView Video Measured Rate |
GroupM TrueView Video Measured Rate |
metric |
GroupM TrueView Video Viewable Impressions |
GroupM TrueView Video Viewable Impressions |
metric |
GroupM TrueView Video Viewable Rate |
GroupM TrueView Video Viewable Rate |
metric |
GroupM Unevaluated Impressions |
GroupM Unevaluated Impressions |
metric |
GroupM Unmeasured Impressions |
GroupM Unmeasured Impressions |
metric |
GroupM V3 Display Failed Impressions |
GroupM V3 Display Failed Impressions |
metric |
GroupM V3 Display Failed Rate |
GroupM V3 Display Failed Rate |
metric |
GroupM V3 Display Passed Impressions |
GroupM V3 Display Passed Impressions |
metric |
GroupM V3 Display Passed Rate |
GroupM V3 Display Passed Rate |
metric |
GroupM V4 Display Failed Impressions |
GroupM V4 Display Failed Impressions |
metric |
GroupM V4 Display Failed Rate |
GroupM V4 Display Failed Rate |
metric |
GroupM V4 Display Passed Impressions |
GroupM V4 Display Passed Impressions |
dimension |
GroupM V4 Display Passed Rate |
GroupM V4 Display Passed Rate |
dimension |
GroupM Video Active Ads |
GroupM Video Active Ads |
metric |
GroupM Video Active Impressions |
GroupM Video Active Impressions |
metric |
GroupM Video Eligible Impressions |
GroupM Video Eligible Impressions |
metric |
GroupM Video Failed Impressions |
GroupM Video Failed Impressions |
metric |
GroupM Video Failed Rate |
GroupM Video Failed Rate |
metric |
GroupM Video Fraud/SIVT Impressions |
GroupM Video Fraud/SIVT Impressions |
metric |
GroupM Video Fraud/SIVT Incidents |
GroupM Video Fraud/SIVT Incidents |
metric |
GroupM Video Ineligible Ads |
GroupM Video Ineligible Ads |
metric |
GroupM Video Ineligible Impressions |
GroupM Video Ineligible Impressions |
metric |
GroupM Video Measured Impressions |
GroupM Video Measured Impressions |
dimension |
GroupM Video Measured Rate |
GroupM Video Measured Rate |
metric |
GroupM Video Measurement Rate |
GroupM Video Measurement Rate |
metric |
GroupM Video Native Failed Impressions |
GroupM Video Native Failed Impressions |
dimension |
GroupM Video Native Failed Rate |
GroupM Video Native Failed Rate |
dimension |
GroupM Video Native Passed Impressions |
GroupM Video Native Passed Impressions |
dimension |
GroupM Video Native Passed Rate |
GroupM Video Native Passed Rate |
dimension |
GroupM Video Native Passed and Completed Impressions |
GroupM Video Native Passed and Completed Impressions |
dimension |
GroupM Video Native Passed and Completed Rate |
GroupM Video Native Passed and Completed Rate |
metric |
GroupM Video Non-Fraud/SIVT Ads |
GroupM Video Non-Fraud/SIVT Ads |
metric |
GroupM Video Non-Fraud/SIVT Impressions |
GroupM Video Non-Fraud/SIVT Impressions |
metric |
GroupM Video Passed & Completed Impressions |
GroupM Video Passed & Completed Impressions |
metric |
GroupM Video Passed & Completed Rate |
GroupM Video Passed & Completed Rate |
metric |
GroupM Video Passed Impressions |
GroupM Video Passed Impressions |
metric |
GroupM Video Passed Rate |
GroupM Video Passed Rate |
metric |
GroupM Video Passed and Completed Impressions |
GroupM Video Passed and Completed Impressions |
metric |
GroupM Video Passed and Completed Rate |
GroupM Video Passed and Completed Rate |
metric |
GroupM Video Reach Extension Failed Impressions |
GroupM Video Reach Extension Failed Impressions |
dimension |
GroupM Video Reach Extension Failed Rate |
GroupM Video Reach Extension Failed Rate |
dimension |
GroupM Video Reach Extension Passed Impressions |
GroupM Video Reach Extension Passed Impressions |
dimension |
GroupM Video Reach Extension Passed Rate |
GroupM Video Reach Extension Passed Rate |
dimension |
GroupM Video Reach Extension Passed and Completed Impressions |
GroupM Video Reach Extension Passed and Completed Impressions |
dimension |
GroupM Video Reach Extension Passed and Completed Rate |
GroupM Video Reach Extension Passed and Completed Rate |
metric |
GroupM Video TrueView Measured Impressions |
GroupM Video TrueView Measured Impressions |
metric |
GroupM Video TrueView Measurement Rate |
GroupM Video TrueView Measurement Rate |
metric |
GroupM Video TrueView Viewable Impressions |
GroupM Video TrueView Viewable Impressions |
metric |
GroupM Video TrueView Viewable Rate |
GroupM Video TrueView Viewable Rate |
metric |
GroupM Video Unmeasured Impressions |
GroupM Video Unmeasured Impressions |
metric |
GroupM v3 Display Failed Impressions |
GroupM v3 Display Failed Impressions |
metric |
GroupM v3 Display Failed Rate |
GroupM v3 Display Failed Rate |
metric |
GroupM v3 Display Passed Impressions |
GroupM v3 Display Passed Impressions |
metric |
GroupM v3 Display Passed Rate |
GroupM v3 Display Passed Rate |
metric |
GroupM v4 Display Failed Impressions |
GroupM v4 Display Failed Impressions |
metric |
GroupM v4 Display Failed Rate |
GroupM v4 Display Failed Rate |
metric |
GroupM v4 Display Passed Impressions |
GroupM v4 Display Passed Impressions |
metric |
GroupM v4 Display Passed Rate |
GroupM v4 Display Passed Rate |
metric |
High Exposure High Engagement Impressions |
High Exposure High Engagement Impressions |
dimension |
High Exposure Low Engagement Impressions |
High Exposure Low Engagement Impressions |
dimension |
Hijacked Devices Blocks |
Hijacked Devices Blocks |
metric |
Hijacked Devices Filters |
Hijacked Devices Filters |
metric |
Hijacked Devices Incidents |
Hijacked Devices Incidents |
dimension |
Hour |
Hour |
dimension |
In Geo Ads |
In Geo Ads |
metric |
In Geo Rate |
In Geo Rate |
metric |
In-View on Completion Impressions |
In-View on Completion Impressions |
metric |
Industry Defined Suitability Incidents |
Industry Defined Suitability Incidents |
metric |
Industry Defined Suitable Ads |
Industry Defined Suitable Ads |
metric |
Injected Ads Blocks |
Injected Ads Blocks |
metric |
Injected Ads Filters |
Injected Ads Filters |
metric |
Injected Ads Incidents |
Injected Ads Incidents |
metric |
Insertion Order ID |
Insertion Order ID |
metric |
Insertion Order Name |
Insertion Order Name |
dimension |
Intensity Index |
Intensity Index |
metric |
Intensity Indexed Impressions |
Intensity Indexed Impressions |
metric |
Inventory Type |
Inventory Type |
dimension |
Keyword Blocks |
Keyword Blocks |
metric |
Keyword Incidents |
Keyword Incidents |
metric |
Language ISO Code |
Language ISO Code |
dimension |
Language List Blocks |
Language List Blocks |
dimension |
Language List Filters |
Language List Filters |
dimension |
Language List Incidents |
Language List Incidents |
dimension |
Language Name |
Language Name |
dimension |
Line Item ID |
Line Item ID |
dimension |
Line Item Name |
Line Item Name |
dimension |
Low Exposure High Engagement Impressions |
Low Exposure High Engagement Impressions |
dimension |
Low Exposure Low Engagement Impressions |
Low Exposure Low Engagement Impressions |
dimension |
Measured Impressions |
Measured Impressions |
metric |
Measured Imps |
Measured Imps |
metric |
Measurement Certification Status |
Measurement Certification Status |
dimension |
Measurement Rate |
Measurement Rate |
metric |
Media Property |
Media Property |
dimension |
Media Property Alias Code |
Media Property Alias Code |
metric |
Media Publisher |
Media Publisher |
dimension |
Media Type |
Media Type |
dimension |
Meta Standard Ads - Net |
Meta Standard Ads - Net |
metric |
Middleware Blocks |
Middleware Blocks |
dimension |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free |
metric |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate |
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate |
metric |
Midpoint 50% On Screen Passthrough Impressions |
Midpoint 50% On Screen Passthrough Impressions |
metric |
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free |
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free |
metric |
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate |
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate |
metric |
Miscellaneous Blocks |
Miscellaneous Blocks |
metric |
Mobile Device Type |
Mobile Device Type |
dimension |
Mobile OS |
Mobile OS |
dimension |
Monitored Ads |
Monitored Ads |
metric |
Monitored Impressions |
Monitored Impressions |
metric |
Month |
Month |
dimension |
New App Blocks |
New App Blocks |
dimension |
New App Filters |
New App Filters |
dimension |
New Site Blocks |
New Site Blocks |
metric |
New Site Filters |
New Site Filters |
dimension |
No Domain Blocks |
No Domain Blocks |
metric |
No Domain Filters |
No Domain Filters |
dimension |
On App EL Block Rate |
On App EL Block Rate |
dimension |
On App EL Incident Rate |
On App EL Incident Rate |
metric |
On Page EL Incidents |
On Page EL Incidents |
dimension |
On Site EL Block Rate |
On Site EL Block Rate |
dimension |
On Site EL Incident Rate |
On Site EL Incident Rate |
metric |
One Second On Screen Display Passthrough Impressions |
One Second On Screen Display Passthrough Impressions |
metric |
One Second On Screen Display Passthrough Measured Impressions |
One Second On Screen Display Passthrough Measured Impressions |
metric |
One Second On Screen Display Passthrough Rate |
One Second On Screen Display Passthrough Rate |
metric |
Out of Age Blocks |
Out of Age Blocks |
dimension |
Out of Age Filters |
Out of Age Filters |
dimension |
Out of Age Incidents |
Out of Age Incidents |
dimension |
Out of Geo Block Rate |
Out of Geo Block Rate |
metric |
Out of Geo Blocks |
Out of Geo Blocks |
metric |
Out of Geo Filters |
Out of Geo Filters |
metric |
Out of Geo Incident Rate |
Out of Geo Incident Rate |
metric |
Out of Geo Incidents |
Out of Geo Incidents |
metric |
Out of Geo Rate |
Out of Geo Rate |
metric |
Out of Star Blocks |
Out of Star Blocks |
dimension |
Out of Star Filters |
Out of Star Filters |
dimension |
Out of Star Incidents |
Out of Star Incidents |
dimension |
PMX Active Ads |
PMX Active Ads |
dimension |
PMX Authentic Passed Impressions |
PMX Authentic Passed Impressions |
dimension |
PMX Authentic Passed Rate |
PMX Authentic Passed Rate |
dimension |
PMX Display Active Ads |
PMX Display Active Ads |
dimension |
Page Type |
Page Type |
dimension |
Passthrough Impressions |
Passthrough Impressions |
metric |
Passthrough Measured Impressions |
Passthrough Measured Impressions |
metric |
Passthrough Rate |
Passthrough Rate |
metric |
Pinterest Standard 100% Viewable Impressions |
Pinterest Standard 100% Viewable Impressions |
metric |
Pinterest Standard 100% Viewable Rate |
Pinterest Standard 100% Viewable Rate |
metric |
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions |
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions |
metric |
Pinterest Standard 50% Display Viewable 1-5 Secs Rate |
Pinterest Standard 50% Display Viewable 1-5 Secs Rate |
metric |
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions |
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions |
metric |
Pinterest Standard 50% Display Viewable 5-15 Secs Rate |
Pinterest Standard 50% Display Viewable 5-15 Secs Rate |
metric |
Pinterest Standard 50% Display Viewable >15 Secs Impressions |
Pinterest Standard 50% Display Viewable >15 Secs Impressions |
metric |
Pinterest Standard 50% Display Viewable >15 Secs Rate |
Pinterest Standard 50% Display Viewable >15 Secs Rate |
metric |
Pinterest Standard Audible Impressions |
Pinterest Standard Audible Impressions |
metric |
Pinterest Standard Audible Measured Impressions |
Pinterest Standard Audible Measured Impressions |
metric |
Pinterest Standard Audible Rate |
Pinterest Standard Audible Rate |
metric |
Pinterest Standard Audible Viewable Impressions |
Pinterest Standard Audible Viewable Impressions |
metric |
Pinterest Standard Audible Viewable Rate |
Pinterest Standard Audible Viewable Rate |
metric |
Pinterest Standard Audible and In-View on Completion Impressions |
Pinterest Standard Audible and In-View on Completion Impressions |
metric |
Pinterest Standard Audible and In-View on Completion Rate |
Pinterest Standard Audible and In-View on Completion Rate |
metric |
Pinterest Standard Authentic Ads |
Pinterest Standard Authentic Ads |
metric |
Pinterest Standard Authentic Rate |
Pinterest Standard Authentic Rate |
metric |
Pinterest Standard Authentic Viewable Impressions |
Pinterest Standard Authentic Viewable Impressions |
metric |
Pinterest Standard Authentic Viewable Rate |
Pinterest Standard Authentic Viewable Rate |
metric |
Pinterest Standard Average Time (s) - Display Viewable Impressions |
Pinterest Standard Average Time (s) - Display Viewable Impressions |
metric |
Pinterest Standard Average Time (s) - IAB Pixel Standard In-View |
Pinterest Standard Average Time (s) - IAB Pixel Standard In-View |
metric |
Pinterest Standard Completed Impressions |
Pinterest Standard Completed Impressions |
dimension |
Pinterest Standard Fraud/SIVT Free Ads |
Pinterest Standard Fraud/SIVT Free Ads |
metric |
Pinterest Standard Fraud/SIVT Free Rate |
Pinterest Standard Fraud/SIVT Free Rate |
metric |
Pinterest Standard Fraud/SIVT Incident Rate |
Pinterest Standard Fraud/SIVT Incident Rate |
metric |
Pinterest Standard Fraud/SIVT Incidents |
Pinterest Standard Fraud/SIVT Incidents |
metric |
Pinterest Standard Impressions |
Pinterest Standard Impressions |
metric |
Pinterest Standard Passthrough Impressions |
Pinterest Standard Passthrough Impressions |
metric |
Pinterest Standard Passthrough Measured Impressions |
Pinterest Standard Passthrough Measured Impressions |
metric |
Pinterest Standard Passthrough Rate |
Pinterest Standard Passthrough Rate |
metric |
Pinterest Standard Q1 Completed Impressions |
Pinterest Standard Q1 Completed Impressions |
dimension |
Pinterest Standard Q2 Completed Impressions |
Pinterest Standard Q2 Completed Impressions |
dimension |
Pinterest Standard Q3 Completed Impressions |
Pinterest Standard Q3 Completed Impressions |
dimension |
Pinterest Standard Total Time (hr) - Display Viewable Impressions |
Pinterest Standard Total Time (hr) - Display Viewable Impressions |
metric |
Pinterest Standard Viewable Impressions |
Pinterest Standard Viewable Impressions |
metric |
Pinterest Standard Viewable Rate |
Pinterest Standard Viewable Rate |
metric |
Placement Name |
Placement Name |
dimension |
Placement Size |
Placement Size |
dimension |
Platform Account ID |
Platform Account ID |
metric |
Platform Account Name |
Platform Account Name |
dimension |
Platform Account Region |
Platform Account Region |
dimension |
Platform Ad Format |
Platform Ad Format |
dimension |
Platform Ad Group ID |
Platform Ad Group ID |
dimension |
Platform Ad Group Name |
Platform Ad Group Name |
dimension |
Platform Ad Group Type |
Platform Ad Group Type |
dimension |
Platform Ad ID |
Platform Ad ID |
metric |
Platform Ad Name |
Platform Ad Name |
dimension |
Platform Ad Set ID |
Platform Ad Set ID |
metric |
Platform Ad Set Name |
Platform Ad Set Name |
dimension |
Platform Ad Type |
Platform Ad Type |
dimension |
Platform Ad Unit |
Platform Ad Unit |
dimension |
Platform Campaign ID |
Platform Campaign ID |
dimension |
Platform Campaign Name |
Platform Campaign Name |
dimension |
Platform Campaign Objective |
Platform Campaign Objective |
dimension |
Platform Creative ID |
Platform Creative ID |
metric |
Platform Creative Media ID |
Platform Creative Media ID |
dimension |
Platform Creative Name |
Platform Creative Name |
dimension |
Platform Delivery Country |
Platform Delivery Country |
dimension |
Platform Device Delivery Type |
Platform Device Delivery Type |
dimension |
Platform Impression Type |
Platform Impression Type |
dimension |
Platform Insertion Order ID |
Platform Insertion Order ID |
metric |
Platform Insertion Order Name |
Platform Insertion Order Name |
dimension |
Platform Inventory Type |
Platform Inventory Type |
dimension |
Platform Line Item ID |
Platform Line Item ID |
dimension |
Platform Line Item Name |
Platform Line Item Name |
dimension |
Platform Mobile Device Type |
Platform Mobile Device Type |
dimension |
Platform Placement Type |
Platform Placement Type |
dimension |
Platform Publisher Name |
Platform Publisher Name |
dimension |
Platform Publisher URL |
Platform Publisher URL |
dimension |
Platform Type |
Platform Type |
dimension |
Pre-Bid Impression |
Pre-Bid Impression |
dimension |
Prominence Index |
Prominence Index |
metric |
Prominence Indexed Impressions |
Prominence Indexed Impressions |
metric |
Publisher Name |
Publisher Name |
dimension |
Publisher URL |
Publisher URL |
dimension |
Q1 Audible Impressions |
Q1 Audible Impressions |
metric |
Q1 Audible Rate |
Q1 Audible Rate |
metric |
Q1 Audible Viewable Impressions |
Q1 Audible Viewable Impressions |
metric |
Q1 Audible Viewable Rate |
Q1 Audible Viewable Rate |
metric |
Q1 Completed Impressions |
Q1 Completed Impressions |
metric |
Q1 Completed and Viewable Impressions |
Q1 Completed and Viewable Impressions |
metric |
Q1 Fully On-Screen Impressions |
Q1 Fully On-Screen Impressions |
metric |
Q1 Viewable Impressions |
Q1 Viewable Impressions |
metric |
Q2 Audible Impressions |
Q2 Audible Impressions |
metric |
Q2 Audible Rate |
Q2 Audible Rate |
metric |
Q2 Audible Viewable Impressions |
Q2 Audible Viewable Impressions |
metric |
Q2 Audible Viewable Rate |
Q2 Audible Viewable Rate |
metric |
Q2 Completed Impressions |
Q2 Completed Impressions |
metric |
Q2 Completed and Viewable Impressions |
Q2 Completed and Viewable Impressions |
metric |
Q2 Fully On-Screen Impressions |
Q2 Fully On-Screen Impressions |
metric |
Q2 Viewable Impressions |
Q2 Viewable Impressions |
metric |
Q3 Audible Impressions |
Q3 Audible Impressions |
metric |
Q3 Audible Rate |
Q3 Audible Rate |
metric |
Q3 Audible Viewable Impressions |
Q3 Audible Viewable Impressions |
metric |
Q3 Audible Viewable Rate |
Q3 Audible Viewable Rate |
metric |
Q3 Completed Impressions |
Q3 Completed Impressions |
metric |
Q3 Completed and Viewable Impressions |
Q3 Completed and Viewable Impressions |
metric |
Q3 Fully On-Screen Impressions |
Q3 Fully On-Screen Impressions |
metric |
Q3 Viewable Impressions |
Q3 Viewable Impressions |
metric |
Q4 Audible Impressions |
Q4 Audible Impressions |
metric |
Q4 Audible Rate |
Q4 Audible Rate |
metric |
Q4 Audible Viewable Impressions |
Q4 Audible Viewable Impressions |
metric |
Q4 Audible Viewable Rate |
Q4 Audible Viewable Rate |
metric |
Q4 Completed and Viewable Impressions |
Q4 Completed and Viewable Impressions |
metric |
Q4 Viewable Impressions |
Q4 Viewable Impressions |
metric |
Q4 Viewable Rate |
Q4 Viewable Rate |
metric |
Quarter |
Quarter |
dimension |
Quartile Completion Measured Impressions |
Quartile Completion Measured Impressions |
metric |
Requests |
Requests |
metric |
Risk Tier |
Risk Tier |
dimension |
Server Initiated Ads |
Server Initiated Ads |
metric |
Share of Allowed Ads |
Share of Allowed Ads |
metric |
Share of Allowed Evaluations |
Share of Allowed Evaluations |
metric |
Share of Authentic Ads |
Share of Authentic Ads |
metric |
Share of Blocks |
Share of Blocks |
metric |
Share of Brand Suitability Monitored Ads |
Share of Brand Suitability Monitored Ads |
metric |
Share of Brand Suitability Monitored Impressions |
Share of Brand Suitability Monitored Impressions |
metric |
Share of Evaluations |
Share of Evaluations |
metric |
Share of Monitored Ads |
Share of Monitored Ads |
metric |
Share of Requests |
Share of Requests |
metric |
Site & App List Block Rate |
Site & App List Block Rate |
dimension |
Site & App List Blocks |
Site & App List Blocks |
metric |
Site & App List Filters |
Site & App List Filters |
metric |
Site & App List Incident Rate |
Site & App List Incident Rate |
metric |
Site & App List Incidents |
Site & App List Incidents |
metric |
Site Fraud/IVT Blocks |
Site Fraud/IVT Blocks |
metric |
Site Fraud/IVT Filters |
Site Fraud/IVT Filters |
metric |
Site Fraud/IVT Incidents |
Site Fraud/IVT Incidents |
metric |
Snap Account ID |
Snap Account ID |
metric |
Snap Account Name |
Snap Account Name |
dimension |
Snap Ad Format |
Snap Ad Format |
dimension |
Snap Ad ID |
Snap Ad ID |
metric |
Snap Ad Name |
Snap Ad Name |
dimension |
Snap Ad Set ID |
Snap Ad Set ID |
metric |
Snap Ad Set Name |
Snap Ad Set Name |
dimension |
Snap Campaign ID |
Snap Campaign ID |
metric |
Snap Campaign Name |
Snap Campaign Name |
dimension |
Snap Campaign Objective |
Snap Campaign Objective |
dimension |
Snap Impression Type |
Snap Impression Type |
dimension |
Snapchat Ad ID |
Snapchat Ad ID |
dimension |
State/Region |
State/Region |
dimension |
Store URL |
Store URL |
dimension |
Total Ad Interaction |
Total Ad Interaction |
metric |
Total Attention |
Total Attention |
dimension |
Total Engagement |
Total Engagement |
dimension |
Total Exposure |
Total Exposure |
dimension |
Total Intensity |
Total Intensity |
metric |
Total Net Ads |
Total Net Ads |
dimension |
Total Net Display Viewable Impressions |
Total Net Display Viewable Impressions |
metric |
Total Net Impressions |
Total Net Impressions |
metric |
Total Net PMX Active Ads |
Total Net PMX Active Ads |
dimension |
Total Net PMX Authentic Passed Impressions |
Total Net PMX Authentic Passed Impressions |
dimension |
Total Net PMX Authentic Passed Rate |
Total Net PMX Authentic Passed Rate |
dimension |
Total Net PMX Display Active Ads |
Total Net PMX Display Active Ads |
dimension |
Total Net PMX Display Eligible Impressions |
Total Net PMX Display Eligible Impressions |
dimension |
Total Net PMX Display Measured Impressions |
Total Net PMX Display Measured Impressions |
dimension |
Total Net PMX Display Measurement Rate |
Total Net PMX Display Measurement Rate |
dimension |
Total Net PMX Display Passed Impressions |
Total Net PMX Display Passed Impressions |
dimension |
Total Net PMX Display Passed Rate |
Total Net PMX Display Passed Rate |
dimension |
Total Net PMX Eligible Impressions |
Total Net PMX Eligible Impressions |
dimension |
Total Net PMX Failed Impressions |
Total Net PMX Failed Impressions |
dimension |
Total Net PMX Failed Rate |
Total Net PMX Failed Rate |
dimension |
Total Net PMX Measured Impressions |
Total Net PMX Measured Impressions |
dimension |
Total Net PMX Measured Rate |
Total Net PMX Measured Rate |
dimension |
Total Net PMX Measurement Rate |
Total Net PMX Measurement Rate |
dimension |
Total Net PMX Passed Impressions |
Total Net PMX Passed Impressions |
dimension |
Total Net PMX Passed Rate |
Total Net PMX Passed Rate |
dimension |
Total Net Video Rate |
Total Net Video Rate |
metric |
Total Net Video Viewable Impressions |
Total Net Video Viewable Impressions |
metric |
Total Net Viewable Impressions |
Total Net Viewable Impressions |
metric |
Total Net Viewable Rate |
Total Net Viewable Rate |
metric |
Total Prominence |
Total Prominence |
metric |
Total Time (hr) - Authentic Viewable Impressions |
Total Time (hr) - Authentic Viewable Impressions |
metric |
Total Time (hr) - Display Authentic Viewable Impressions |
Total Time (hr) - Display Authentic Viewable Impressions |
dimension |
Total Time (hr) - Display Creative on Page |
Total Time (hr) - Display Creative on Page |
metric |
Total Time (hr) - Display Total Net Viewable |
Total Time (hr) - Display Total Net Viewable |
metric |
Total Time (hr) - Display Viewable Impressions |
Total Time (hr) - Display Viewable Impressions |
dimension |
Total Time (hr) - Viewable Impressions |
Total Time (hr) - Viewable Impressions |
metric |
Total User Presence |
Total User Presence |
metric |
Total Viewable Time (s) |
Total Viewable Time (s) |
metric |
Tracker Initiation Indicator |
Tracker Initiation Indicator |
dimension |
Traffic Validity |
Traffic Validity |
dimension |
UC App Blocks |
UC App Blocks |
dimension |
UC Block Rate |
UC Block Rate |
dimension |
UC Blocks |
UC Blocks |
metric |
UC Incident Rate |
UC Incident Rate |
metric |
UC Incidents |
UC Incidents |
metric |
UC Page Blocks |
UC Page Blocks |
metric |
UC Site Blocks |
UC Site Blocks |
metric |
Unique Incident Rate |
Unique Incident Rate |
metric |
Unique Incidents |
Unique Incidents |
metric |
Universal App Name |
Universal App Name |
dimension |
User Presence Index |
User Presence Index |
metric |
User Presence Indexed Impressions |
User Presence Indexed Impressions |
metric |
VAST Visibility Status |
VAST Visibility Status |
dimension |
Valid 100% Viewable Impressions |
Valid 100% Viewable Impressions |
dimension |
Valid Audible and In-View on Completion Impressions |
Valid Audible and In-View on Completion Impressions |
metric |
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV) |
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV) |
metric |
Valid Eligible Impressions |
Valid Eligible Impressions |
metric |
Valid Viewable Impressions |
Valid Viewable Impressions |
dimension |
Vendor Client ID |
Vendor Client ID |
dimension |
Video Ad Length (In Seconds) |
Video Ad Length (In Seconds) |
metric |
Video Authentic Impressions |
Video Authentic Impressions |
metric |
Video Authentic Rate |
Video Authentic Rate |
metric |
Video Authentic Viewable Impressions |
Video Authentic Viewable Impressions |
metric |
Video Authentic Viewable Rate |
Video Authentic Viewable Rate |
metric |
Video Eligible Impressions |
Video Eligible Impressions |
metric |
Video Fraud/SIVT Free Impressions |
Video Fraud/SIVT Free Impressions |
metric |
Video Fraud/SIVT Free Rate |
Video Fraud/SIVT Free Rate |
metric |
Video Fraud/SIVT Incidents |
Video Fraud/SIVT Incidents |
metric |
Video Fraud/SIVT Rate |
Video Fraud/SIVT Rate |
metric |
Video Full Screen Impressions |
Video Full Screen Impressions |
metric |
Video Full Screen Rate |
Video Full Screen Rate |
dimension |
Video Measured Impressions |
Video Measured Impressions |
metric |
Video Measurement Rate |
Video Measurement Rate |
metric |
Video Monitored Impressions |
Video Monitored Impressions |
metric |
Video Viewable Impressions |
Video Viewable Impressions |
dimension |
Video Viewable Measured Imps |
Video Viewable Measured Imps |
metric |
Video Viewable Rate |
Video Viewable Rate |
metric |
Video Viewable/Engaged Impressions |
Video Viewable/Engaged Impressions |
metric |
Video Viewable/Engaged Rate |
Video Viewable/Engaged Rate |
metric |
Viewability Eligible Impressions |
Viewability Eligible Impressions |
metric |
Viewability Measured Impressions |
Viewability Measured Impressions |
metric |
Viewability Measurement Rate |
Viewability Measurement Rate |
dimension |
Viewability Monitored Ads |
Viewability Monitored Ads |
metric |
Viewability Monitored Impressions |
Viewability Monitored Impressions |
dimension |
Viewable Impressions |
Viewable Impressions |
metric |
Viewable Imps |
Viewable Imps |
metric |
Viewable Rate |
Viewable Rate |
metric |
Viewable/Engaged Impressions |
Viewable/Engaged Impressions |
metric |
Viewable/Engaged Rate |
Viewable/Engaged Rate |
metric |
Week |
Week |
dimension |
YT Brand Safe Impressions |
YT Brand Safe Impressions |
metric |
YT Brand Safety Incidents |
YT Brand Safety Incidents |
metric |
YT Inventory Type |
YT Inventory Type |
dimension |
YT S/S Measured Impressions |
YT S/S Measured Impressions |
metric |
YT Unsuitable Incidents |
YT Unsuitable Incidents |
metric |
Year |
Year |
metric |
Zip Code |
Zip Code |
dimension |
account_id |
account_id |
dimension |
viewability |
viewability |
metric |