DoubleVerify: Most-used fields

The table below gives information about most-used fields that you can import from DoubleVerify. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
100% Display Viewable Impressions	100% Display Viewable Impressions	The number of display ad impressions that were 100% in view on the screen.	metric
100% Display Viewable Rate	100% Display Viewable Rate	The percentage of display ad impressions that were 100% in view.	metric
100% Video Viewable Impressions	100% Video Viewable Impressions	The number of video ad impressions that were 100% in view on the screen.	metric
100% Video Viewable Rate	100% Video Viewable Rate	The percentage of video ad impressions that were 100% in view out of total measured video impressions.	metric
100% Viewable Impressions	100% Viewable Impressions	The number of impressions where 100% of the ad’s pixels were viewable.	metric
100% Viewable Through Q1 Impressions	100% Viewable Through Q1 Impressions	The number of video ad impressions that were 100% in view through the first quartile (25%) of the video.	metric
100% Viewable Through Q1 Rate	100% Viewable Through Q1 Rate	The rate at which 100% of the video ad was viewable up to the first quartile (25% completion).	dimension
100% Viewable Through Q2 Impressions	100% Viewable Through Q2 Impressions	The number of video ad impressions that were 100% in view through the second quartile (50%) of the video.	metric
100% Viewable Through Q2 Rate	100% Viewable Through Q2 Rate	The rate at which 100% of the video ad was viewable up to the second quartile (50% completion).	dimension
100% Viewable Through Q3 Impressions	100% Viewable Through Q3 Impressions	The number of video ad impressions that were 100% in view through the third quartile (75%) of the video.	metric
100% Viewable Through Q3 Rate	100% Viewable Through Q3 Rate	The rate at which 100% of the video ad was viewable up to the third quartile (75% completion).	dimension
100% Viewable Through Q4 Impressions	100% Viewable Through Q4 Impressions	The number of video ad impressions that were 100% in view through the fourth quartile (100%) of the video.	metric
100% Viewable Through Q4 Rate	100% Viewable Through Q4 Rate	The percentage of video ad impressions that were 100% viewable through the fourth quartile (completion).	dimension
2-Second Display Viewable Impressions	2-Second Display Viewable Impressions	Display impressions that were viewable for at least 2 consecutive seconds according to industry standards.	metric
2-Second Display Viewable Rate	2-Second Display Viewable Rate	The percentage of measured display impressions for which 50% or more of the ad creative was in view for 2 continuous seconds.	metric
3-Second Viewable Impressions	3-Second Viewable Impressions	The number of impressions that were viewable for at least 3 consecutive seconds.	metric
3-Second Viewable Rate	3-Second Viewable Rate	The percentage of video ad impressions that were viewable for at least 3 consecutive seconds.	metric
50% Display Viewable 1-5 Secs Impressions	50% Display Viewable 1-5 Secs Impressions	The number of display ad impressions that were at least 50% in view for 1 to 5 seconds.	metric
50% Display Viewable 1-5 Secs Rate	50% Display Viewable 1-5 Secs Rate	The rate at which at least 50% of a display ad was viewable for a duration between 1 and 5 seconds.	metric
50% Display Viewable 5-15 Secs Impressions	50% Display Viewable 5-15 Secs Impressions	The number of display ad impressions that were at least 50% in view for 5 to 15 seconds.	metric
50% Display Viewable 5-15 Secs Rate	50% Display Viewable 5-15 Secs Rate	The rate at which at least 50% of a display ad was viewable for a duration between 5 and 15 seconds.	metric
50% Display Viewable >15 Secs Impressions	50% Display Viewable >15 Secs Impressions	The number of display ad impressions that were at least 50% in view for more than 15 seconds.	metric
50% Display Viewable >15 Secs Rate	50% Display Viewable >15 Secs Rate	The rate at which at least 50% of a display ad was viewable for a duration greater than 15 seconds.	metric
50% Display Viewable >5 Secs Impressions	50% Display Viewable >5 Secs Impressions	The number of display impressions where at least 50% of the ad was viewable for a duration greater than 5 seconds.	metric
50% Video Viewable >5 Secs Impressions	50% Video Viewable >5 Secs Impressions	The number of video impressions where at least 50% of the ad was viewable for a duration greater than 5 seconds.	metric
Account ID	Account ID	The unique identifier for the advertising account.	metric
Account Name	Account Name	The name of the advertising account.	dimension
Ad Group ID	Ad Group ID	The unique identifier for the ad group.	dimension
Ad Length	Ad Length	The duration of a video or audio ad.	dimension
Ad Render Status	Ad Render Status	The status indicating whether an ad creative successfully loaded and displayed on a webpage or app.	dimension
Ad Server Campaign Code	Ad Server Campaign Code	A unique identifier for the campaign as defined in the ad server.	metric
Ad Server Name	Ad Server Name	The name of the ad server that delivered the ad impression. This dimension helps identify the platform responsible for serving the ad.	dimension
Ad Server Placement Code	Ad Server Placement Code	A unique identifier for the ad placement as defined in the ad server.	dimension
Ad Server Site Code	Ad Server Site Code	A unique identifier for the site where the ad was displayed, as defined in the ad server.	dimension
Ad Size	Ad Size	The dimensions (width x height) of the ad creative.	dimension
Advertiser	Advertiser	The name of the advertiser associated with the campaign.	dimension
Advertiser Name	Advertiser Name	The name of the advertiser associated with the campaign.	dimension
Adware/Malware Incident Rate	Adware/Malware Incident Rate	The rate at which adware or malware incidents occur relative to total impressions.	metric
Allowed Ads	Allowed Ads	The count of ads that were permitted to run based on brand suitability and other filtering criteria.	metric
App Age Rating	App Age Rating	The age rating assigned to the app where the ad was displayed.	dimension
App Bundle	App Bundle	The unique identifier (bundle ID) of the application hosting the ad.	dimension
App Developer	App Developer	The developer of the application hosting the ad.	dimension
App ID	App ID	The unique identifier for the mobile application where the ad was served.	dimension
App Name	App Name	The name of the mobile application where the ad was served.	dimension
App Store	App Store	The app store where the application hosting the ad is available (e.g., Google Play, Apple App Store).	dimension
App Store Category	App Store Category	The category of the app in the app store that is hosting the ad.	dimension
App URL	App URL	The URL of the application hosting the ad.	dimension
Attention Index	Attention Index	A proprietary index by DoubleVerify that quantifies the overall attention an ad receives, based on various exposure and engagement signals.	dimension
Attention Indexed Impressions	Attention Indexed Impressions	The number of impressions for which an attention index was calculated.	dimension
Audible Impressions	Audible Impressions	The number of video ad impressions that were played with the sound on.	metric
Audible Measured Impressions	Audible Measured Impressions	The number of ad impressions where the audio was played and successfully measured.	metric
Audible Rate	Audible Rate	The percentage of audible impressions out of total measured impressions.	metric
Audible Viewable Impressions	Audible Viewable Impressions	The number of ad impressions that were both audible and viewable.	metric
Audible Viewable Rate	Audible Viewable Rate	The percentage of audible and viewable impressions out of total measured impressions.	metric
Audible and 100% In-View for Half Duration Impressions	Audible and 100% In-View for Half Duration Impressions	The number of impressions that were audible and 100% in view for at least half of their duration.	metric
Audible and In-View on Completion Impressions	Audible and In-View on Completion Impressions	The number of video ad impressions that were both audible and in view at 100% completion.	metric
Audible and In-View on Completion Rate	Audible and In-View on Completion Rate	The percentage of video ad impressions that were both audible and in view at 100% completion.	metric
Audible on Completion Impressions	Audible on Completion Impressions	The number of impressions where the ad was audible at the point of completion.	metric
Authentic Ads	Authentic Ads	The number of ads determined to be authentic, free from fraud or sophisticated invalid traffic (SIVT).	metric
Authentic Completed Fully On-Screen Impressions	Authentic Completed Fully On-Screen Impressions	The number of authentic impressions where the video ad played to completion while being fully on-screen.	metric
Authentic Completed Fully On-Screen Rate	Authentic Completed Fully On-Screen Rate	The percentage of authentic impressions where the video ad played to completion while being fully on-screen.	metric
Authentic Completed Impressions	Authentic Completed Impressions	The number of impressions that were both completed and met DoubleVerify’s ‘Authentic’ quality standards.	metric
Authentic Completed Rate	Authentic Completed Rate	The rate at which impressions were both completed and met DoubleVerify’s ‘Authentic’ quality standards.	metric
Authentic Impressions	Authentic Impressions	The total number of impressions that met DoubleVerify’s ‘Authentic’ quality standards (viewable, fraud-free, brand-suitable).	metric
Authentic Rate	Authentic Rate	The percentage of authentic ads out of the total measured ads.	metric
Authentic Viewable Impressions	Authentic Viewable Impressions	The number of viewable impressions that were also determined to be authentic.	metric
Authentic Viewable Rate	Authentic Viewable Rate	The percentage of authentic and viewable impressions out of the total measured impressions.	metric
Average Time (s) - Display Viewable Impressions	Average Time (s) - Display Viewable Impressions	The average time in seconds that a display ad creative was viewable.	metric
Average Time (s) - Viewable Impressions	Average Time (s) - Viewable Impressions	The average duration, in seconds, an ad impression was considered viewable.	metric
Block Rate	Block Rate	The percentage of impressions that were blocked due to various fraud or brand safety violations.	metric
Blocks	Blocks	The total number of ad requests or impressions that were blocked due to various brand safety, suitability, or fraud filters.	metric
Brand	Brand	The brand associated with the advertising campaign.	dimension
Brand Market	Brand Market	The geographical market or region where a brand’s advertising campaign is running.	dimension
Brand Name	Brand Name	The name of the brand being advertised.	dimension
Brand Region	Brand Region	The specific region associated with a brand for reporting and targeting purposes.	dimension
Brand Safe Ads	Brand Safe Ads	The number of ads that adhered to brand safety guidelines, avoiding harmful content.	metric
Brand Safe Rate	Brand Safe Rate	The percentage of impressions that were delivered in a brand-safe environment.	metric
Brand Safety Floor Block Rate	Brand Safety Floor Block Rate	The percentage of impressions blocked due to violating the brand’s minimum safety standards (floor filters).	dimension
Brand Safety Floor Blocks	Brand Safety Floor Blocks	The number of ad requests blocked due to violating the most fundamental brand safety standards (the “floor”).	metric
Brand Safety Floor Filter Rate	Brand Safety Floor Filter Rate	The percentage of impressions filtered due to violating the brand’s minimum safety standards (floor filters).	dimension
Brand Safety Floor Incident Rate	Brand Safety Floor Incident Rate	The percentage of Brand Suitability Measured Ads that triggered a Brand Safety incident based on pre-defined Brand Safety Floor categories.	metric
Brand Safety Floor Incidents	Brand Safety Floor Incidents	The number of occurrences where content violated fundamental brand safety standards.	metric
Brand Suitability Blocks	Brand Suitability Blocks	The number of ad requests blocked due to failing brand suitability criteria.	dimension
Brand Suitability Incident Rate	Brand Suitability Incident Rate	The rate at which brand suitability incidents occurred.	metric
Brand Suitability Incidents	Brand Suitability Incidents	The number of occurrences where content was deemed unsuitable for a brand.	metric
Brand Suitability Measured Ads	Brand Suitability Measured Ads	The number of ads for which brand suitability was measured.	metric
Brand Suitability Measured Impressions	Brand Suitability Measured Impressions	The count of impressions where DoubleVerify was able to determine if the ad was brand suitable.	metric
Brand Suitability Measurement Rate	Brand Suitability Measurement Rate	The rate of ads where brand safety and/or suitability was measured (Brand Suitability Measured Impressions / Brand Suitability Monitored Impressions).	metric
Brand Suitability Monitored Ads	Brand Suitability Monitored Ads	The number of ads for which brand suitability was actively monitored by DoubleVerify.	metric
Brand Suitability Monitored Impressions	Brand Suitability Monitored Impressions	Impressions for which DoubleVerify actively monitored brand suitability compliance.	metric
Brand Suitability Unmeasured Ads	Brand Suitability Unmeasured Ads	The count of ads for which DoubleVerify could not determine a brand safety or suitability classification at the time of delivery. This can occur for reasons such as ads running against removed videos or content in unsupported languages.	metric
Brand Suitability Unmeasured Impressions	Brand Suitability Unmeasured Impressions	The number of impressions where DoubleVerify was unable to determine if the impression was brand suitable.	metric
Brand Suitability and Viewability Measured Impressions	Brand Suitability and Viewability Measured Impressions	The total number of impressions measured for both brand suitability and viewability metrics.	metric
Brand Suitable Ads	Brand Suitable Ads	The number of ads that were displayed in content environments deemed suitable for the brand’s image.	metric
Brand Suitable Impressions	Brand Suitable Impressions	The count of Brand Suitability Measured Ads where the ad did not appear adjacent to unsuitable content or violate criteria outlined in the brand suitability profile.	metric
Brand Suitable Rate	Brand Suitable Rate	The percentage of ads that were determined to be brand suitable.	metric
Buying Platform	Buying Platform	The platform or programmatic system used to purchase and place ad impressions.	dimension
Campaign	Campaign	The name of the advertising campaign.	metric
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Category Name	Category Name	The content category of the media property where the ad was displayed.	dimension
Category Type	Category Type	A classification of content or inventory, often used for brand safety and suitability targeting.	dimension
Completed Fully On-Screen Impressions	Completed Fully On-Screen Impressions	The number of impressions where the ad played to completion and was fully on the screen.	metric
Completed Fully On-Screen Rate	Completed Fully On-Screen Rate	The percentage of video ads that played through to completion while being fully on-screen.	metric
Completed Impressions	Completed Impressions	The number of video ad impressions that played to 100% completion.	metric
Completed Rate	Completed Rate	The rate at which ads played to completion.	metric
Creative Code	Creative Code	A unique identifier for the ad creative.	dimension
Creative ID	Creative ID	The unique identifier for the ad creative.	dimension
Custom Viewable Impressions	Custom Viewable Impressions	The number of ad impressions that meet a brand’s specific, customized viewability criteria, rather than standard industry benchmarks.	dimension
Data Center Traffic Incident Rate	Data Center Traffic Incident Rate	The rate at which data center traffic incidents occur relative to total impressions.	metric
Date	Date	The specific date when the ad impressions occurred.	dimension
Delivery Country	Delivery Country	The country where the ad was delivered.	dimension
Delivery Site	Delivery Site	The website or application where the ad was delivered.	dimension
Device Delivery Type	Device Delivery Type	The type of device used for ad delivery (e.g., mobile, desktop, CTV).	dimension
Display Authentic Impressions	Display Authentic Impressions	The count of authentic impressions for display ads, meaning ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings.	metric
Display Authentic Rate	Display Authentic Rate	The percentage of display ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings.	metric
Display Authentic Viewable Impressions	Display Authentic Viewable Impressions	The count of authentic viewable impressions for display ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.	metric
Display Authentic Viewable Rate	Display Authentic Viewable Rate	The percentage of authentic viewable impressions that also met the IAB viewability guideline for display ads.	metric
Display Eligible Impressions	Display Eligible Impressions	The number of display impressions that had the potential to be measured for viewability.	metric
Display Fraud/SIVT Free Impressions	Display Fraud/SIVT Free Impressions	The count of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.	metric
Display Fraud/SIVT Free Rate	Display Fraud/SIVT Free Rate	The percentage of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.	metric
Display Fraud/SIVT Incidents	Display Fraud/SIVT Incidents	The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.	metric
Display Fraud/SIVT Rate	Display Fraud/SIVT Rate	The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.	metric
Display Measured Impressions	Display Measured Impressions	The total number of display impressions for which measurement was successfully performed.	metric
Display Measurement Rate	Display Measurement Rate	The percentage of display impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.	metric
Display Monitored Impressions	Display Monitored Impressions	The total number of display impressions that were actively monitored for quality by DoubleVerify.	metric
Display Viewable Impressions	Display Viewable Impressions	The number of display ad impressions that were deemed viewable.	metric
Display Viewable Rate	Display Viewable Rate	The percentage of display impressions that met the IAB guideline for viewability.	metric
Display Viewable/Engaged Impressions	Display Viewable/Engaged Impressions	Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.	metric
Display Viewable/Engaged Rate	Display Viewable/Engaged Rate	The percentage of impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.	metric
Eligible Impressions	Eligible Impressions	The total number of ad impressions that were eligible for measurement by DoubleVerify.	metric
Engagement Index	Engagement Index	A proprietary index by DoubleVerify that quantifies user engagement with an ad, based on various interaction signals.	dimension
Engagement Measured Impressions	Engagement Measured Impressions	Impressions where user engagement with the ad was successfully measured.	dimension
Exposure Index	Exposure Index	A proprietary index by DoubleVerify that quantifies the intensity and prominence of an ad’s presentation.	dimension
Exposure Indexed Impressions	Exposure Indexed Impressions	The number of impressions for which an exposure index was calculated.	dimension
Extracted Bundle ID	Extracted Bundle ID	The unique identifier for a mobile application extracted from the ad environment.	dimension
FB Account ID	FB Account ID	The unique identifier for the Facebook (Meta) ad account.	metric
FB Account Name	FB Account Name	The name of the Facebook (Meta) ad account.	dimension
FB Ad ID	FB Ad ID	The unique identifier for the Facebook (Meta) ad.	metric
FB Ad Name	FB Ad Name	The name of the Facebook (Meta) ad.	dimension
FB Ad Set ID	FB Ad Set ID	The unique identifier for the Facebook (Meta) ad set.	metric
FB Ad Set Name	FB Ad Set Name	The name of the Facebook (Meta) ad set.	dimension
FB Campaign ID	FB Campaign ID	The unique identifier for the Facebook (Meta) campaign.	metric
FB Campaign Name	FB Campaign Name	The name of the Facebook (Meta) campaign.	dimension
FB Campaign Objective	FB Campaign Objective	The objective set for the Facebook (Meta) campaign.	dimension
FB Page Type	FB Page Type	A classification of a Facebook page’s content or format, often used for targeting or brand suitability.	dimension
FB Standard Ads - Net	FB Standard Ads - Net	The net number of standard Facebook (Meta) ads, after applying any relevant filters.	metric
Fraud Block Rate	Fraud Block Rate	The rate at which ad requests were blocked due to detected fraud.	dimension
Fraud Filter Rate	Fraud Filter Rate	The percentage of impressions or ad events that were identified and filtered out due to various forms of bot fraud, site fraud, nonhuman data center traffic, or injected ad events.	dimension
Fraud Incident Rate	Fraud Incident Rate	The rate at which fraud incidents occurred.	metric
Fraud/SIVT Blocks	Fraud/SIVT Blocks	The number of ad requests blocked due to detected fraud or sophisticated invalid traffic.	dimension
Fraud/SIVT Free Ads	Fraud/SIVT Free Ads	The number of ads that were determined to be free from fraud or sophisticated invalid traffic.	metric
Fraud/SIVT Free Impressions	Fraud/SIVT Free Impressions	The number of impressions that were verified to be free from Sophisticated Invalid Traffic (SIVT) and general fraud.	metric
Fraud/SIVT Free Rate	Fraud/SIVT Free Rate	The percentage of impressions that were free from fraud or sophisticated invalid traffic.	metric
Fraud/SIVT Incident Rate	Fraud/SIVT Incident Rate	The rate at which fraud or sophisticated invalid traffic incidents occurred.	metric
Fraud/SIVT Incidents	Fraud/SIVT Incidents	The number of occurrences where fraud or sophisticated invalid traffic was detected.	metric
Fraud/SIVT Rate	Fraud/SIVT Rate	The percentage of monitored ads with any form of Fraud or Sophisticated Invalid Traffic (SIVT) incidents.	metric
Fully On-Screen Measured Impressions	Fully On-Screen Measured Impressions	The number of impressions that were measured as fully on-screen, indicating maximum visibility.	metric
Fully On-Screen Measurement Rate	Fully On-Screen Measurement Rate	The rate at which ads were successfully measured for being fully on-screen.	metric
GIVT Ads	GIVT Ads	This field represents ads served to General Invalid Traffic (GIVT), which includes non-malicious automated traffic like search engine crawlers and bots. DoubleVerify identifies and filters out GIVT to ensure advertisers are not billed for these impressions, though a high GIVT rate can still impact accurate measurement.	metric
Gross Ads	Gross Ads	The total count of ad impressions served where DoubleVerify monitoring services were applied, before any quality filters or verification processes are enacted.	metric
Gross Impressions	Gross Impressions	The total number of times an ad was served, regardless of viewability or other verification metrics.	metric
GroupM Active Ads	GroupM Active Ads	The number of ads that were active and serving, as monitored under GroupM’s standards.	metric
GroupM Active Impressions	GroupM Active Impressions	The number of active impressions as defined by DoubleVerify, specifically reported within the GroupM reporting framework. Active impressions are considered viewable and free from sophisticated invalid traffic.	metric
GroupM Billable Impressions	GroupM Billable Impressions	Impressions that are eligible for billing based on GroupM’s predefined criteria, often related to viewability and fraud prevention.	metric
GroupM Display Active Ads	GroupM Display Active Ads	The number of display ads considered ‘active’ by GroupM’s standards.	metric
GroupM Display Eligible Impressions	GroupM Display Eligible Impressions	Display impressions that were eligible for GroupM’s measurement and verification.	metric
GroupM Display Fraud/SIVT Incidents	GroupM Display Fraud/SIVT Incidents	The number of fraud or sophisticated invalid traffic incidents detected in display ads, specific to GroupM’s reporting.	metric
GroupM Display Measured Impressions	GroupM Display Measured Impressions	The number of display ad impressions measured specifically for GroupM.	dimension
GroupM Display Measurement Rate	GroupM Display Measurement Rate	The rate at which GroupM successfully measured display ad impressions.	metric
GroupM Display Non-Fraud/SIVT Ads	GroupM Display Non-Fraud/SIVT Ads	The number of display ads identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).	metric
GroupM Display Pass Rate	GroupM Display Pass Rate	The percentage of display impressions that passed GroupM’s media quality standards, as verified by DoubleVerify.	metric
GroupM Eligible Impressions	GroupM Eligible Impressions	The total number of impressions that were eligible for measurement under GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Failed Impressions	GroupM Failed Impressions	The total number of impressions that failed to meet GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Failed Rate	GroupM Failed Rate	The overall percentage of ads or impressions that failed to meet GroupM’s quality standards, as verified by DoubleVerify.	metric
GroupM Fraud/SIVT Incidents	GroupM Fraud/SIVT Incidents	The total number of fraud or sophisticated invalid traffic incidents reported for GroupM campaigns.	metric
GroupM Ineligible Ads	GroupM Ineligible Ads	The number of ads that were deemed ineligible for measurement against GroupM’s standards.	metric
GroupM Ineligible Impressions	GroupM Ineligible Impressions	The total number of impressions that were not eligible for measurement under GroupM’s media quality standards.	metric
GroupM Measured Impressions	GroupM Measured Impressions	The number of ad impressions measured specifically according to GroupM’s standards.	metric
GroupM Measured Rate	GroupM Measured Rate	The percentage of GroupM eligible impressions that were successfully measured by DoubleVerify against GroupM’s standards.	metric
GroupM Measurement Rate	GroupM Measurement Rate	The overall rate at which GroupM successfully measured ad impressions.	metric
GroupM Non-Fraud/SIVT Ads	GroupM Non-Fraud/SIVT Ads	The number of ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards.	metric
GroupM Non-Fraud/SIVT Impressions	GroupM Non-Fraud/SIVT Impressions	The number of impressions that were deemed free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards as verified by DoubleVerify.	metric
GroupM Passed Impressions	GroupM Passed Impressions	The number of ad impressions that passed all of DoubleVerify’s verification checks for GroupM.	metric
GroupM Passed Rate	GroupM Passed Rate	The percentage of impressions that passed GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Projected Impressions	GroupM Projected Impressions	An estimated number of impressions based on GroupM’s forecasting or planning metrics.	metric
GroupM TrueView Video Measured Impressions	GroupM TrueView Video Measured Impressions	TrueView video impressions that were successfully measured by GroupM’s verification.	metric
GroupM TrueView Video Measured Rate	GroupM TrueView Video Measured Rate	The rate at which GroupM successfully measured TrueView video impressions.	metric
GroupM TrueView Video Viewable Impressions	GroupM TrueView Video Viewable Impressions	TrueView video impressions that were deemed viewable according to GroupM’s standards.	metric
GroupM TrueView Video Viewable Rate	GroupM TrueView Video Viewable Rate	The viewable rate for TrueView video ads, measured against GroupM’s standards and verified by DoubleVerify.	metric
GroupM Unevaluated Impressions	GroupM Unevaluated Impressions	The count of ad impressions that DoubleVerify could not evaluate or classify for brand suitability or viewability due to missing information or technical limitations.	metric
GroupM Unmeasured Impressions	GroupM Unmeasured Impressions	The number of impressions that were delivered but not measured by DoubleVerify against GroupM’s standards.	metric
GroupM V3 Display Failed Impressions	GroupM V3 Display Failed Impressions	The number of display impressions that failed to meet GroupM’s V3 quality standards as verified by DoubleVerify.	metric
GroupM V3 Display Failed Rate	GroupM V3 Display Failed Rate	The percentage of display impressions that failed to meet GroupM’s V3 quality standards as verified by DoubleVerify.	metric
GroupM V3 Display Passed Impressions	GroupM V3 Display Passed Impressions	The number of display impressions that passed GroupM’s V3 quality standards as verified by DoubleVerify.	metric
GroupM V3 Display Passed Rate	GroupM V3 Display Passed Rate	The percentage of display impressions that passed GroupM’s V3 quality standards as verified by DoubleVerify.	metric
GroupM V4 Display Failed Impressions	GroupM V4 Display Failed Impressions	Display impressions that failed GroupM’s version 4 verification standards.	metric
GroupM V4 Display Failed Rate	GroupM V4 Display Failed Rate	The percentage of display impressions that failed GroupM’s version 4 verification standards.	metric
GroupM V4 Display Passed Impressions	GroupM V4 Display Passed Impressions	The number of display ad impressions that passed DoubleVerify’s V4 verification checks for GroupM.	dimension
GroupM V4 Display Passed Rate	GroupM V4 Display Passed Rate	The percentage of display ads that passed GroupM’s version 4 verification standards.	dimension
GroupM Video Active Ads	GroupM Video Active Ads	The number of video ads considered ‘active’ by GroupM’s standards.	metric
GroupM Video Active Impressions	GroupM Video Active Impressions	Video impressions that are considered ‘active’ according to GroupM’s criteria.	metric
GroupM Video Eligible Impressions	GroupM Video Eligible Impressions	The total number of video impressions that were eligible for measurement under GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Video Failed Impressions	GroupM Video Failed Impressions	Video impressions that failed GroupM’s verification standards.	metric
GroupM Video Failed Rate	GroupM Video Failed Rate	The percentage of video impressions that failed GroupM’s verification standards.	metric
GroupM Video Fraud/SIVT Impressions	GroupM Video Fraud/SIVT Impressions	Video impressions identified by GroupM as fraudulent or sophisticated invalid traffic (SIVT).	metric
GroupM Video Fraud/SIVT Incidents	GroupM Video Fraud/SIVT Incidents	The number of fraud or sophisticated invalid traffic incidents detected in video ads, specific to GroupM’s reporting.	metric
GroupM Video Ineligible Ads	GroupM Video Ineligible Ads	The number of video ads that were not eligible for GroupM’s verification.	metric
GroupM Video Ineligible Impressions	GroupM Video Ineligible Impressions	Video impressions that were not eligible for GroupM’s measurement and verification.	metric
GroupM Video Measured Impressions	GroupM Video Measured Impressions	The number of video ad impressions measured specifically for GroupM.	metric
GroupM Video Measured Rate	GroupM Video Measured Rate	The rate at which GroupM successfully measured video ad impressions.	metric
GroupM Video Measurement Rate	GroupM Video Measurement Rate	The rate at which GroupM video impressions were successfully measured by DoubleVerify.	metric
GroupM Video Native Failed Impressions	GroupM Video Native Failed Impressions	The number of native video impressions that failed to meet GroupM’s quality standards as verified by DoubleVerify.	metric
GroupM Video Native Failed Rate	GroupM Video Native Failed Rate	The percentage of native video impressions that failed to meet GroupM’s quality standards as verified by DoubleVerify.	metric
GroupM Video Native Passed Impressions	GroupM Video Native Passed Impressions	The number of native video impressions that passed GroupM’s quality standards as verified by DoubleVerify.	metric
GroupM Video Native Passed Rate	GroupM Video Native Passed Rate	The percentage of native video impressions that passed GroupM’s quality standards as verified by DoubleVerify.	metric
GroupM Video Native Passed and Completed Impressions	GroupM Video Native Passed and Completed Impressions	The number of native video impressions that both passed GroupM’s quality standards and played to completion.	metric
GroupM Video Native Passed and Completed Rate	GroupM Video Native Passed and Completed Rate	The percentage of native video ads that passed GroupM’s standards and completed playback.	metric
GroupM Video Non-Fraud/SIVT Ads	GroupM Video Non-Fraud/SIVT Ads	The number of video ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM’s standards.	metric
GroupM Video Non-Fraud/SIVT Impressions	GroupM Video Non-Fraud/SIVT Impressions	Video impressions identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).	metric
GroupM Video Passed & Completed Impressions	GroupM Video Passed & Completed Impressions	Video impressions that passed GroupM’s verification standards and completed playback.	metric
GroupM Video Passed & Completed Rate	GroupM Video Passed & Completed Rate	The rate at which video impressions both passed GroupM’s quality standards and played to completion, as verified by DoubleVerify.	metric
GroupM Video Passed Impressions	GroupM Video Passed Impressions	The total number of video impressions that passed GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Video Passed Rate	GroupM Video Passed Rate	The percentage of video impressions that passed GroupM’s media quality standards as verified by DoubleVerify.	metric
GroupM Video Reach Extension Failed Impressions	GroupM Video Reach Extension Failed Impressions	The number of video impressions from reach extension campaigns that failed to meet GroupM’s quality standards.	metric
GroupM Video Reach Extension Failed Rate	GroupM Video Reach Extension Failed Rate	The percentage of video impressions from reach extension campaigns that failed to meet GroupM’s quality standards.	metric
GroupM Video Reach Extension Passed Impressions	GroupM Video Reach Extension Passed Impressions	The number of video impressions from reach extension campaigns that passed GroupM’s quality standards.	metric
GroupM Video Reach Extension Passed Rate	GroupM Video Reach Extension Passed Rate	The percentage of video impressions from reach extension campaigns that passed GroupM’s quality standards.	metric
GroupM Video Reach Extension Passed and Completed Impressions	GroupM Video Reach Extension Passed and Completed Impressions	The number of video impressions from reach extension campaigns that both passed GroupM’s quality standards and played to completion.	metric
GroupM Video Reach Extension Passed and Completed Rate	GroupM Video Reach Extension Passed and Completed Rate	The percentage of video ads for reach extension campaigns that passed GroupM’s standards and completed playback.	metric
GroupM Video TrueView Measured Impressions	GroupM Video TrueView Measured Impressions	The number of TrueView video ad impressions measured for GroupM.	metric
GroupM Video TrueView Measurement Rate	GroupM Video TrueView Measurement Rate	The rate at which GroupM TrueView video ads were successfully measured by DoubleVerify.	metric
GroupM Video TrueView Viewable Impressions	GroupM Video TrueView Viewable Impressions	The number of TrueView video ad impressions measured as viewable for GroupM.	metric
GroupM Video TrueView Viewable Rate	GroupM Video TrueView Viewable Rate	The viewable rate for GroupM TrueView video ads, as verified by DoubleVerify.	metric
GroupM Video Unmeasured Impressions	GroupM Video Unmeasured Impressions	Video impressions that GroupM was unable to measure for verification.	metric
High Exposure High Engagement Impressions	High Exposure High Engagement Impressions	Impressions that achieved both high exposure and high engagement scores according to DoubleVerify’s attention metrics.	dimension
High Exposure Low Engagement Impressions	High Exposure Low Engagement Impressions	Impressions that achieved high exposure but low engagement scores according to DoubleVerify’s attention metrics.	dimension
In Geo Ads	In Geo Ads	The number of ads delivered within the specified geographic targeting region.	metric
In Geo Rate	In Geo Rate	The percentage of impressions that were served within the intended geographical target.	metric
In-View on Completion Impressions	In-View on Completion Impressions	The number of impressions where the ad was in view at the point of completion.	metric
Insertion Order ID	Insertion Order ID	The unique identifier for the insertion order.	metric
Inventory Type	Inventory Type	The type of inventory where the ad was displayed (e.g., in-app, web, CTV).	dimension
Line Item ID	Line Item ID	The unique identifier for the line item within an insertion order.	dimension
Low Exposure High Engagement Impressions	Low Exposure High Engagement Impressions	Impressions that achieved low exposure but high engagement scores according to DoubleVerify’s attention metrics.	dimension
Low Exposure Low Engagement Impressions	Low Exposure Low Engagement Impressions	Impressions that achieved both low exposure and low engagement scores according to DoubleVerify’s attention metrics.	dimension
Measured Impressions	Measured Impressions	The total number of ad impressions that DoubleVerify successfully measured.	metric
Measured Imps	Measured Imps	The total number of ad impressions that DoubleVerify successfully measured.	metric
Measurement Rate	Measurement Rate	The percentage of eligible ad impressions that were successfully measured by DoubleVerify.	metric
Media Property	Media Property	The specific website, app, or platform where the ad was displayed.	dimension
Media Type	Media Type	The format or category of the ad media (e.g., display, video).	dimension
Meta Standard Ads - Net	Meta Standard Ads - Net	The net count of standard ads delivered on Meta platforms after applying DoubleVerify’s verification.	metric
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free	Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free	Video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.	metric
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate	Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate	The rate of video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.	metric
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free	Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free	Video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.	metric
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate	Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate	The rate of video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.	metric
Monitored Ads	Monitored Ads	The total count of ads that DoubleVerify was able to monitor for verification and brand safety metrics.	metric
Monitored Impressions	Monitored Impressions	The total number of impressions that were actively monitored for quality by DoubleVerify.	metric
Month	Month	The month in which the ad impression occurred, typically represented as part of a Year & Month dimension.	dimension
Net Ads	Net Ads	The count of ads that have been successfully measured and validated by DoubleVerify.	metric
One Second On Screen Display Passthrough Impressions	One Second On Screen Display Passthrough Impressions	The number of display impressions that were on screen and passed for at least one second.	metric
One Second On Screen Display Passthrough Measured Impressions	One Second On Screen Display Passthrough Measured Impressions	The number of display impressions that were measured as on screen and passed for at least one second.	metric
One Second On Screen Display Passthrough Rate	One Second On Screen Display Passthrough Rate	The rate at which display ads were at least one second on-screen and played through according to passthrough criteria.	metric
Out of Age Blocks	Out of Age Blocks	The count of ad impressions blocked because the content was deemed unsuitable for the target age group.	dimension
Out of Geo Blocks	Out of Geo Blocks	The number of ad impressions that were blocked because they were targeted outside the specified geographic region.	metric
Out of Geo Incident Rate	Out of Geo Incident Rate	The rate at which out-of-geographical-target incidents occur relative to total impressions.	metric
Out of Geo Incidents	Out of Geo Incidents	The number of occurrences where an ad was served outside its intended geographic target.	metric
Out of Geo Rate	Out of Geo Rate	The percentage of impressions that were served outside of the intended geographical target.	metric
PMX Active Ads	PMX Active Ads	The number of ads considered ‘active’ according to PMX standards.	dimension
PMX Authentic Passed Impressions	PMX Authentic Passed Impressions	Impressions that have passed PMX (Publicis Media Exchange) standards for authenticity, indicating they are free from fraud and meet quality criteria.	dimension
PMX Authentic Passed Rate	PMX Authentic Passed Rate	The percentage of impressions that have passed PMX authenticity standards.	dimension
PMX Display Active Ads	PMX Display Active Ads	The number of display ads considered ‘active’ according to PMX standards.	dimension
Pinterest Standard 100% Viewable Impressions	Pinterest Standard 100% Viewable Impressions	The number of Pinterest standard ad impressions that were 100% in view.	metric
Pinterest Standard 100% Viewable Rate	Pinterest Standard 100% Viewable Rate	The percentage of Pinterest ad impressions that were 100% viewable according to DoubleVerify’s standard.	metric
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions	Pinterest Standard 50% Display Viewable 1-5 Secs Impressions	Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.	metric
Pinterest Standard 50% Display Viewable 1-5 Secs Rate	Pinterest Standard 50% Display Viewable 1-5 Secs Rate	The rate of Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.	metric
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions	Pinterest Standard 50% Display Viewable 5-15 Secs Impressions	Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.	metric
Pinterest Standard 50% Display Viewable 5-15 Secs Rate	Pinterest Standard 50% Display Viewable 5-15 Secs Rate	The rate of Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.	metric
Pinterest Standard 50% Display Viewable >15 Secs Impressions	Pinterest Standard 50% Display Viewable >15 Secs Impressions	Pinterest display impressions that were at least 50% viewable for more than 15 seconds.	metric
Pinterest Standard 50% Display Viewable >15 Secs Rate	Pinterest Standard 50% Display Viewable >15 Secs Rate	The rate of Pinterest display impressions that were at least 50% viewable for more than 15 seconds.	metric
Pinterest Standard Audible Impressions	Pinterest Standard Audible Impressions	The number of Pinterest standard ad impressions that were played with sound.	metric
Pinterest Standard Audible Measured Impressions	Pinterest Standard Audible Measured Impressions	Pinterest ad impressions that were successfully measured as audible according to DoubleVerify’s standard.	metric
Pinterest Standard Audible Rate	Pinterest Standard Audible Rate	The percentage of Pinterest ad impressions that were audible according to DoubleVerify’s standard.	metric
Pinterest Standard Audible Viewable Impressions	Pinterest Standard Audible Viewable Impressions	The number of Pinterest standard ad impressions that were both audible and viewable.	metric
Pinterest Standard Audible Viewable Rate	Pinterest Standard Audible Viewable Rate	The percentage of Pinterest ad impressions that were both audible and viewable according to DoubleVerify’s standard.	metric
Pinterest Standard Audible and In-View on Completion Impressions	Pinterest Standard Audible and In-View on Completion Impressions	Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify’s standard.	metric
Pinterest Standard Audible and In-View on Completion Rate	Pinterest Standard Audible and In-View on Completion Rate	The rate of Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify’s standard.	metric
Pinterest Standard Authentic Ads	Pinterest Standard Authentic Ads	The number of Pinterest standard ads determined to be authentic (fraud-free).	metric
Pinterest Standard Authentic Rate	Pinterest Standard Authentic Rate	The percentage of Pinterest ad impressions identified as authentic (free from fraud/SIVT) according to DoubleVerify’s standard.	metric
Pinterest Standard Authentic Viewable Impressions	Pinterest Standard Authentic Viewable Impressions	The number of Pinterest standard viewable impressions that were also authentic.	metric
Pinterest Standard Authentic Viewable Rate	Pinterest Standard Authentic Viewable Rate	The percentage of Pinterest ad impressions that were both authentic (free from fraud/SIVT) and viewable according to DoubleVerify’s standard.	metric
Pinterest Standard Average Time (s) - Display Viewable Impressions	Pinterest Standard Average Time (s) - Display Viewable Impressions	The average time in seconds that Pinterest display ad impressions were viewable.	metric
Pinterest Standard Completed Impressions	Pinterest Standard Completed Impressions	The number of Pinterest standard video ad impressions that played to 100% completion.	metric
Pinterest Standard Fraud/SIVT Free Ads	Pinterest Standard Fraud/SIVT Free Ads	The number of Pinterest standard ads determined to be free from fraud or sophisticated invalid traffic.	metric
Pinterest Standard Fraud/SIVT Free Rate	Pinterest Standard Fraud/SIVT Free Rate	The percentage of Pinterest ad impressions identified as free from fraud or sophisticated invalid traffic (SIVT) according to DoubleVerify’s standard.	metric
Pinterest Standard Fraud/SIVT Incident Rate	Pinterest Standard Fraud/SIVT Incident Rate	The rate of fraud or sophisticated invalid traffic (SIVT) incidents detected on Pinterest ad impressions according to DoubleVerify’s standard.	metric
Pinterest Standard Fraud/SIVT Incidents	Pinterest Standard Fraud/SIVT Incidents	The number of fraud or sophisticated invalid traffic incidents detected in Pinterest standard ads.	metric
Pinterest Standard Impressions	Pinterest Standard Impressions	The total number of standard ad impressions served on Pinterest.	metric
Pinterest Standard Passthrough Impressions	Pinterest Standard Passthrough Impressions	Pinterest ad impressions that played through to completion according to DoubleVerify’s passthrough criteria.	metric
Pinterest Standard Passthrough Measured Impressions	Pinterest Standard Passthrough Measured Impressions	Impressions measured on Pinterest that meet DoubleVerify’s ‘Passthrough’ criteria for video ads, indicating the ad played through to completion.	metric
Pinterest Standard Passthrough Rate	Pinterest Standard Passthrough Rate	The percentage of Pinterest ad impressions that played through to completion according to DoubleVerify’s passthrough criteria.	metric
Pinterest Standard Q1 Completed Impressions	Pinterest Standard Q1 Completed Impressions	The number of Pinterest standard video ad impressions that completed the first quartile (25%).	metric
Pinterest Standard Q2 Completed Impressions	Pinterest Standard Q2 Completed Impressions	The number of Pinterest standard video ad impressions that completed the second quartile (50%).	metric
Pinterest Standard Q3 Completed Impressions	Pinterest Standard Q3 Completed Impressions	The number of Pinterest standard video ad impressions that completed the third quartile (75%).	metric
Pinterest Standard Total Time (hr) - Display Viewable Impressions	Pinterest Standard Total Time (hr) - Display Viewable Impressions	The total cumulative time in hours that Pinterest display ad impressions were viewable.	metric
Pinterest Standard Viewable Impressions	Pinterest Standard Viewable Impressions	The number of Pinterest standard ad impressions that were deemed viewable.	metric
Pinterest Standard Viewable Rate	Pinterest Standard Viewable Rate	The percentage of Pinterest ad impressions that were deemed viewable according to DoubleVerify’s standard.	metric
Placement Name	Placement Name	The descriptive name of the ad placement.	dimension
Placement Size	Placement Size	The dimensions (width x height) of the ad placement.	dimension
Platform Account ID	Platform Account ID	The unique identifier for the account on the advertising platform (e.g., Google Ads, Facebook Ads).	dimension
Platform Account Name	Platform Account Name	The name of the account on the advertising platform.	dimension
Platform Account Region	Platform Account Region	The geographical region associated with a platform account for reporting and data residency purposes.	dimension
Platform Ad Format	Platform Ad Format	The specific format of the ad as defined by the advertising platform (e.g., banner, in-stream video).	dimension
Platform Ad Group ID	Platform Ad Group ID	The unique identifier for the ad group on the advertising platform.	dimension
Platform Ad Group Name	Platform Ad Group Name	The name of the ad group on the advertising platform.	dimension
Platform Ad ID	Platform Ad ID	The unique identifier for the ad creative on the advertising platform.	dimension
Platform Ad Name	Platform Ad Name	The name of the ad creative on the advertising platform.	dimension
Platform Ad Set ID	Platform Ad Set ID	The unique identifier for the ad set on the advertising platform.	dimension
Platform Ad Set Name	Platform Ad Set Name	The name of the ad set on the advertising platform.	dimension
Platform Campaign ID	Platform Campaign ID	The unique identifier for the campaign on the advertising platform.	dimension
Platform Campaign Name	Platform Campaign Name	The name of the campaign on the advertising platform.	dimension
Platform Campaign Objective	Platform Campaign Objective	The defined goal of an advertising campaign on a specific platform (e.g., brand awareness, conversions, reach).	dimension
Platform Creative ID	Platform Creative ID	The unique identifier for the creative asset on the advertising platform.	dimension
Platform Creative Name	Platform Creative Name	The name of the creative asset on the advertising platform.	dimension
Platform Delivery Country	Platform Delivery Country	The country where the ad was delivered, as reported by the advertising platform.	dimension
Platform Device Delivery Type	Platform Device Delivery Type	The type of device used for ad delivery on the platform (e.g., desktop, mobile, CTV).	dimension
Platform Impression Type	Platform Impression Type	A classification of impressions based on how they are delivered or displayed on a specific platform.	dimension
Platform Insertion Order ID	Platform Insertion Order ID	The unique identifier for the insertion order on the specific ad platform.	metric
Platform Insertion Order Name	Platform Insertion Order Name	The name of the insertion order on the specific ad platform.	dimension
Platform Inventory Type	Platform Inventory Type	The classification of ad inventory based on the platform it originated from (e.g., social, open exchange, direct).	dimension
Platform Line Item ID	Platform Line Item ID	A unique identifier for a specific line item within an ad campaign on a particular platform.	dimension
Platform Line Item Name	Platform Line Item Name	The descriptive name of a line item within an ad campaign on a particular platform.	dimension
Platform Mobile Device Type	Platform Mobile Device Type	The type of mobile device on which the ad was delivered (e.g., smartphone, tablet).	dimension
Platform Placement Type	Platform Placement Type	The specific type of ad placement on the platform (e.g., in-feed, banner).	dimension
Platform Publisher Name	Platform Publisher Name	The name of the publisher where the ad was displayed, as reported by the platform.	dimension
Platform Publisher URL	Platform Publisher URL	The URL of the publisher’s site or app where the ad was displayed, as reported by the platform.	dimension
Platform Type	Platform Type	The type of advertising platform where the ad was delivered (e.g., social, DSP).	dimension
Q1 Audible Impressions	Q1 Audible Impressions	The number of video ad impressions where the first quartile (25%) was played with the sound on.	metric
Q1 Audible Rate	Q1 Audible Rate	The percentage of video ad impressions that were audible during the first quartile (25%) of playback.	metric
Q1 Audible Viewable Impressions	Q1 Audible Viewable Impressions	The number of video ad impressions where the first quartile (25%) was viewable and played with the sound on.	metric
Q1 Audible Viewable Rate	Q1 Audible Viewable Rate	The percentage of video ad impressions that were both audible and viewable during the first quartile (25%) of playback.	metric
Q1 Completed Impressions	Q1 Completed Impressions	The number of video ad impressions that played through the first quartile (25%).	metric
Q1 Completed and Viewable Impressions	Q1 Completed and Viewable Impressions	The number of video impressions that reached the first quartile (25% completion) and were also viewable.	metric
Q1 Fully On-Screen Impressions	Q1 Fully On-Screen Impressions	The number of video ad impressions where the first quartile (25%) was played while being fully on-screen.	metric
Q1 Viewable Impressions	Q1 Viewable Impressions	The number of video ad impressions that were viewable through the first quartile (25%).	metric
Q2 Audible Impressions	Q2 Audible Impressions	The number of video ad impressions where the second quartile (50%) was played with the sound on.	metric
Q2 Audible Rate	Q2 Audible Rate	The percentage of video ad impressions that were audible during the second quartile (50%) of playback.	metric
Q2 Audible Viewable Impressions	Q2 Audible Viewable Impressions	The number of video ad impressions where the second quartile (50%) was viewable and played with the sound on.	metric
Q2 Audible Viewable Rate	Q2 Audible Viewable Rate	The percentage of video ad impressions that were both audible and viewable during the second quartile (50%) of playback.	metric
Q2 Completed Impressions	Q2 Completed Impressions	The number of video ad impressions that played through the second quartile (50%).	metric
Q2 Completed and Viewable Impressions	Q2 Completed and Viewable Impressions	The number of video impressions that reached the second quartile (50% completion) and were also viewable.	metric
Q2 Fully On-Screen Impressions	Q2 Fully On-Screen Impressions	The number of video ad impressions where the second quartile (50%) was played while being fully on-screen.	metric
Q2 Viewable Impressions	Q2 Viewable Impressions	The number of video ad impressions that were viewable through the second quartile (50%).	metric
Q3 Audible Impressions	Q3 Audible Impressions	The number of video ad impressions where the third quartile (75%) was played with the sound on.	metric
Q3 Audible Rate	Q3 Audible Rate	The percentage of video ad impressions that were audible during the third quartile (75%) of playback.	metric
Q3 Audible Viewable Impressions	Q3 Audible Viewable Impressions	The number of video ad impressions where the third quartile (75%) was viewable and played with the sound on.	metric
Q3 Audible Viewable Rate	Q3 Audible Viewable Rate	The percentage of video ad impressions that were both audible and viewable during the third quartile (75%) of playback.	metric
Q3 Completed Impressions	Q3 Completed Impressions	The number of video ad impressions that played through the third quartile (75%).	metric
Q3 Completed and Viewable Impressions	Q3 Completed and Viewable Impressions	The number of video impressions that reached the third quartile (75% completion) and were also viewable.	metric
Q3 Fully On-Screen Impressions	Q3 Fully On-Screen Impressions	The number of video ad impressions where the third quartile (75%) was played while being fully on-screen.	metric
Q3 Viewable Impressions	Q3 Viewable Impressions	The number of video ad impressions that were viewable through the third quartile (75%).	metric
Q4 Audible Impressions	Q4 Audible Impressions	The number of video ad impressions where the fourth quartile (100%) was played with the sound on.	metric
Q4 Audible Rate	Q4 Audible Rate	The percentage of video ad impressions that were audible during the fourth quartile (100%) of playback.	metric
Q4 Audible Viewable Impressions	Q4 Audible Viewable Impressions	The number of video ad impressions where the fourth quartile (100%) was viewable and played with the sound on.	metric
Q4 Audible Viewable Rate	Q4 Audible Viewable Rate	The percentage of video ad impressions that were both audible and viewable during the fourth quartile (100%) of playback.	metric
Q4 Completed and Viewable Impressions	Q4 Completed and Viewable Impressions	The number of video impressions that reached the fourth quartile (100% completion) and were also viewable.	metric
Q4 Viewable Impressions	Q4 Viewable Impressions	The number of video ad impressions that were viewable through the fourth quartile (100%).	metric
Q4 Viewable Rate	Q4 Viewable Rate	The percentage of video ad impressions that were viewable during the fourth quartile (100%) of playback.	metric
Requests	Requests	The total number of ad requests made.	dimension
Risk Tier	Risk Tier	A classification indicating the level of risk associated with the content or placement, often related to brand suitability.	dimension
Share of Brand Suitability Monitored Ads	Share of Brand Suitability Monitored Ads	The proportion of brand suitability monitored ads relative to a total, indicating coverage.	metric
Share of Brand Suitability Monitored Impressions	Share of Brand Suitability Monitored Impressions	The percentage of total impressions for which brand suitability was monitored by DoubleVerify.	metric
Site & App List Blocks	Site & App List Blocks	The count of ad impressions blocked because the site or app did not match an allowed list or matched a blocked list.	dimension
Snap Account ID	Snap Account ID	The unique identifier for the Snapchat account.	metric
Snap Account Name	Snap Account Name	The name of the Snapchat account.	dimension
Snap Ad Format	Snap Ad Format	The format of the ad on Snapchat.	dimension
Snap Ad ID	Snap Ad ID	The unique identifier for the ad on Snapchat.	metric
Snap Ad Name	Snap Ad Name	The name of the ad on Snapchat.	dimension
Snap Ad Set ID	Snap Ad Set ID	The unique identifier for the ad set on Snapchat.	metric
Snap Ad Set Name	Snap Ad Set Name	The name of the ad set on Snapchat.	dimension
Snap Campaign ID	Snap Campaign ID	The unique identifier for the campaign on Snapchat.	metric
Snap Campaign Name	Snap Campaign Name	The name of the campaign on Snapchat.	dimension
Snap Campaign Objective	Snap Campaign Objective	The objective set for the campaign on Snapchat.	dimension
Snap Impression Type	Snap Impression Type	A classification of ad impressions based on how they are delivered or displayed on Snapchat.	dimension
Total Attention	Total Attention	The cumulative measure of attention across all impressions, based on DoubleVerify’s proprietary attention metrics.	dimension
Total Engagement	Total Engagement	The cumulative measure of user engagement across all impressions, based on DoubleVerify’s proprietary engagement metrics.	dimension
Total Exposure	Total Exposure	The cumulative measure of ad exposure across all impressions, based on DoubleVerify’s proprietary exposure metrics.	dimension
Total Net Ads	Total Net Ads	The total count of ads after applying all relevant net deductions and verification filters.	metric
Total Net Display Viewable Impressions	Total Net Display Viewable Impressions	The total number of viewable display impressions after applying all relevant filters and deduplication.	metric
Total Net Impressions	Total Net Impressions	The total number of impressions after applying all relevant filters and deduplication.	metric
Total Net PMX Active Ads	Total Net PMX Active Ads	The total net count of ads deemed ‘active’ according to PMX standards, after verification.	dimension
Total Net PMX Display Active Ads	Total Net PMX Display Active Ads	The total net count of display ads deemed ‘active’ according to PMX standards, after verification.	dimension
Total Net PMX Display Eligible Impressions	Total Net PMX Display Eligible Impressions	The total net display impressions that were eligible for PMX measurement and verification.	dimension
Total Net PMX Display Measured Impressions	Total Net PMX Display Measured Impressions	The total net display impressions that were successfully measured by PMX verification.	dimension
Total Net PMX Display Measurement Rate	Total Net PMX Display Measurement Rate	The total net percentage of display impressions that were successfully measured by PMX verification.	dimension
Total Net PMX Display Passed Impressions	Total Net PMX Display Passed Impressions	The total net display impressions that passed PMX verification standards.	dimension
Total Net PMX Display Passed Rate	Total Net PMX Display Passed Rate	The total net percentage of display impressions that passed PMX verification standards.	dimension
Total Net PMX Eligible Impressions	Total Net PMX Eligible Impressions	The total net impressions that were eligible for PMX measurement and verification.	dimension
Total Net PMX Failed Impressions	Total Net PMX Failed Impressions	The total net impressions that failed to meet PMX verification standards.	dimension
Total Net PMX Failed Rate	Total Net PMX Failed Rate	The total net percentage of impressions that failed to meet PMX verification standards.	dimension
Total Net PMX Measured Impressions	Total Net PMX Measured Impressions	The total net impressions that were successfully measured by PMX verification.	dimension
Total Net PMX Measurement Rate	Total Net PMX Measurement Rate	The overall total net percentage of impressions that were successfully measured by PMX verification.	dimension
Total Net PMX Passed Impressions	Total Net PMX Passed Impressions	The total net impressions that passed PMX verification standards.	dimension
Total Net PMX Passed Rate	Total Net PMX Passed Rate	The total net percentage of impressions that passed PMX verification standards.	dimension
Total Net Video Rate	Total Net Video Rate	The overall total net percentage of video impressions after applying all relevant verification and deductions.	metric
Total Net Video Viewable Impressions	Total Net Video Viewable Impressions	The total number of viewable video impressions after applying all relevant filters and deduplication.	metric
Total Net Viewable Impressions	Total Net Viewable Impressions	The total net number of impressions that were deemed viewable according to industry standards after verification.	metric
Total Net Viewable Rate	Total Net Viewable Rate	The overall percentage of impressions that were viewable for at least 50% of their duration, considering total net ads criteria.	metric
Total Time (hr) - Authentic Viewable Impressions	Total Time (hr) - Authentic Viewable Impressions	The total time, measured in hours, that ads were displayed and met DoubleVerify’s criteria for being “Authentic Viewable.” An Authentic Viewable ad is one that is viewable by a human, in a brand-suitable environment, and within the intended geography.	metric
Total Time (hr) - Display Viewable Impressions	Total Time (hr) - Display Viewable Impressions	The total accumulated time (in hours) that display impressions were considered viewable.	metric
Total Time (hr) - Viewable Impressions	Total Time (hr) - Viewable Impressions	The cumulative time, in hours, that ad impressions were considered viewable.	metric
Total Viewable Time (s)	Total Viewable Time (s)	The cumulative time, in seconds, that ad impressions were considered viewable.	metric
Traffic Validity	Traffic Validity	A classification indicating the validity of traffic, often categorizing it as valid or invalid.	dimension
UC Blocks	UC Blocks	The total number of times an ad was blocked due to undesirable content (UC) as detected by DoubleVerify.	dimension
UC Incident Rate	UC Incident Rate	The rate of incidents where ads were associated with undesirable content (UC).	metric
UC Incidents	UC Incidents	The number of incidents related to undesirable content (UC) flagged by DoubleVerify.	metric
Unique Incident Rate	Unique Incident Rate	The rate of distinct incidents related to fraud, brand safety, or suitability.	metric
Unique Incidents	Unique Incidents	The count of distinct incidents related to fraud, brand safety, or suitability.	metric
Valid 100% Viewable Impressions	Valid 100% Viewable Impressions	The count of impressions where 100% of the creative was in the viewable portion of the browser for at least one second. This corresponds to ‘100% display viewable impressions’.	metric
Valid Audible and In-View on Completion Impressions	Valid Audible and In-View on Completion Impressions	The count of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video. This corresponds to ‘Audible and in-view on completion impressions’ for platforms like TikTok and Snapchat.	metric
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV)	Valid Audible and In-View on Completion Impressions (Audible by Default in CTV)	Impressions where a video ad was both audible and in-view upon completion, with CTV ads being considered audible by default.	metric
Valid Viewable Impressions	Valid Viewable Impressions	The number of viewable impressions that also meet other quality standards, such as fraud-free.	metric
Vendor Client ID	Vendor Client ID	A unique identifier assigned to a specific client or advertiser within the vendor’s system.	dimension
Video Authentic Impressions	Video Authentic Impressions	The count of authentic impressions for video ads, meaning ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings.	metric
Video Authentic Rate	Video Authentic Rate	The percentage of video ads served in a brand-specific, high-quality environment that meets the client’s Digital IQ profile settings.	metric
Video Authentic Viewable Impressions	Video Authentic Viewable Impressions	The count of authentic viewable impressions for video ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.	metric
Video Authentic Viewable Rate	Video Authentic Viewable Rate	The percentage of authentic viewable impressions that also met the IAB viewability guideline for video ads.	metric
Video Eligible Impressions	Video Eligible Impressions	The number of video impressions that had the potential to be measured for viewability.	metric
Video Fraud/SIVT Free Impressions	Video Fraud/SIVT Free Impressions	The count of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.	metric
Video Fraud/SIVT Free Rate	Video Fraud/SIVT Free Rate	The percentage of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.	metric
Video Fraud/SIVT Incidents	Video Fraud/SIVT Incidents	The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.	metric
Video Fraud/SIVT Rate	Video Fraud/SIVT Rate	The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.	metric
Video Full Screen Impressions	Video Full Screen Impressions	The number of video ad impressions that played in full-screen mode.	metric
Video Full Screen Rate	Video Full Screen Rate	The percentage of video ad impressions that played in full-screen mode.	metric
Video Measured Impressions	Video Measured Impressions	The total number of video impressions for which measurement was successfully performed.	metric
Video Measurement Rate	Video Measurement Rate	The percentage of video impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.	metric
Video Monitored Impressions	Video Monitored Impressions	The total number of video impressions that were actively monitored for quality by DoubleVerify.	metric
Video Viewable Impressions	Video Viewable Impressions	The number of video ad impressions that met the industry standard for video viewability (e.g., 50% in view for 2 seconds).	dimension
Video Viewable Measured Imps	Video Viewable Measured Imps	The number of video ad impressions that were viewable and successfully measured.	metric
Video Viewable Rate	Video Viewable Rate	The percentage of video impressions that met the IAB guideline for viewability across desktop, mobile web, and mobile in-app delivery.	metric
Video Viewable/Engaged Impressions	Video Viewable/Engaged Impressions	Video impressions that were both viewable and demonstrated some form of user engagement.	metric
Video Viewable/Engaged Rate	Video Viewable/Engaged Rate	The percentage of video impressions that were both viewable and demonstrated some form of user engagement.	metric
Viewability Eligible Impressions	Viewability Eligible Impressions	The total number of impressions that were eligible for viewability measurement.	metric
Viewability Measured Impressions	Viewability Measured Impressions	The total number of impressions for which viewability measurement was successfully performed.	metric
Viewability Measurement Rate	Viewability Measurement Rate	The percentage of eligible impressions for which viewability measurement was successfully performed.	metric
Viewability Monitored Ads	Viewability Monitored Ads	The number of ads for which viewability was actively monitored.	metric
Viewable Impressions	Viewable Impressions	The number of ad impressions that met the industry standard for viewability (e.g., 50% in view for 1 second for display, 50% for 2 seconds for video).	metric
Viewable Imps	Viewable Imps	The total number of impressions that were determined to be viewable.	metric
Viewable Rate	Viewable Rate	The percentage of viewable impressions out of the total measured impressions.	metric
Viewable/Engaged Impressions	Viewable/Engaged Impressions	Impressions that were both viewable and demonstrated some form of user engagement.	metric
Viewable/Engaged Rate	Viewable/Engaged Rate	The percentage of impressions that were both viewable and demonstrated some form of user engagement.	metric
Week	Week	The specific week (Sunday-Saturday) in which the ad activity occurred.	dimension
YT Inventory Type	YT Inventory Type	A classification of ad inventory specifically for YouTube, based on its characteristics or placement.	dimension
account_id	account_id	A unique identifier for the DoubleVerify account.	dimension
platform	platform	The advertising platform where the ad was served (e.g., Meta, YouTube, TikTok).	dimension