DoubleVerify: Supported Fields#
The table below gives information about all the data fields that you can import from DoubleVerify.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
Field UI name below refers to how the name displayed in Adverity.
Field UI name |
Field API name |
Use in Adverity |
|---|---|---|
100% Display Viewable Impressions |
100% Display Viewable Impressions |
metric |
100% Viewable Impressions |
100% Viewable Impressions |
metric |
100% Viewable Rate |
100% Viewable Rate |
metric |
100% Viewable Through Q1 Impressions |
100% Viewable Through Q1 Impressions |
metric |
100% Viewable Through Q1 Rate |
100% Viewable Through Q1 Rate |
dimension |
100% Viewable Through Q2 Impressions |
100% Viewable Through Q2 Impressions |
metric |
100% Viewable Through Q2 Rate |
100% Viewable Through Q2 Rate |
metric |
100% Viewable Through Q3 Impressions |
100% Viewable Through Q3 Impressions |
metric |
100% Viewable Through Q3 Rate |
100% Viewable Through Q3 Rate |
metric |
50% Display Viewable 1-5 Secs Impressions |
50% Display Viewable 1-5 Secs Impressions |
dimension |
50% Display Viewable 1-5 Secs Rate |
50% Display Viewable 1-5 Secs Rate |
dimension |
50% Display Viewable 5-15 Secs Impressions |
50% Display Viewable 5-15 Secs Impressions |
metric |
50% Display Viewable 5-15 Secs Rate |
50% Display Viewable 5-15 Secs Rate |
dimension |
50% Display Viewable >15 Secs Impressions |
50% Display Viewable >15 Secs Impressions |
metric |
50% Display Viewable >15 Secs Rate |
50% Display Viewable >15 Secs Rate |
dimension |
50% Display Viewable >5 Secs Impressions |
50% Display Viewable >5 Secs Impressions |
metric |
50% Video Viewable >5 Secs Impressions |
50% Video Viewable >5 Secs Impressions |
metric |
Ad Render Status |
Ad Render Status |
dimension |
Ad Server Campaign Code |
Ad Server Campaign Code |
metric |
Ad Server Name |
Ad Server Name |
dimension |
Ad Server Placement Code |
Ad Server Placement Code |
metric |
Ad Server Site Code |
Ad Server Site Code |
metric |
Ad Size |
Ad Size |
dimension |
Advertiser Name |
Advertiser Name |
dimension |
Allowed Ads |
Allowed Ads |
metric |
App Bundle |
App Bundle |
dimension |
App Developer |
App Developer |
dimension |
App ID |
App ID |
dimension |
App Name |
App Name |
dimension |
App Store |
App Store |
dimension |
App Store Category |
App Store Category |
dimension |
App URL |
App URL |
dimension |
Audibility Eligible Impressions |
Audibility Eligible Impressions |
dimension |
Audible Impressions |
Audible Impressions |
metric |
Audible Measured Impressions |
Audible Measured Impressions |
metric |
Audible Rate |
Audible Rate |
metric |
Audible Viewable Impressions |
Audible Viewable Impressions |
metric |
Audible Viewable Measured Impressions |
Audible Viewable Measured Impressions |
metric |
Audible Viewable Measurement Rate |
Audible Viewable Measurement Rate |
dimension |
Audible Viewable Rate |
Audible Viewable Rate |
metric |
Audible and 100% In-View for Half Duration Impressions |
Audible and 100% In-View for Half Duration Impressions |
dimension |
Audible and In-View on Completion Impressions |
Audible and In-View on Completion Impressions |
metric |
Audible and In-View on Completion Rate |
Audible and In-View on Completion Rate |
metric |
Audible on Completion Impressions |
Audible on Completion Impressions |
metric |
Authentic Ads |
Authentic Ads |
metric |
Authentic Custom Viewable Impressions |
Authentic Custom Viewable Impressions |
metric |
Authentic Rate |
Authentic Rate |
metric |
Authentic Viewable Impressions |
Authentic Viewable Impressions |
metric |
Authentic Viewable Rate |
Authentic Viewable Rate |
metric |
Blocks |
Blocks |
metric |
Brand Market |
Brand Market |
dimension |
Brand Name |
Brand Name |
dimension |
Brand Region |
Brand Region |
dimension |
Brand Safe Ads |
Brand Safe Ads |
metric |
Brand Safety Floor Incidents |
Brand Safety Floor Incidents |
metric |
Brand Suitability Blocks |
Brand Suitability Blocks |
metric |
Brand Suitability Filters |
Brand Suitability Filters |
metric |
Brand Suitability Incidents |
Brand Suitability Incidents |
metric |
Brand Suitability Measured Ads |
Brand Suitability Measured Ads |
metric |
Brand Suitability Monitored Ads |
Brand Suitability Monitored Ads |
metric |
Brand Suitability Unmeasured Ads |
Brand Suitability Unmeasured Ads |
metric |
Brand Suitable Ads |
Brand Suitable Ads |
metric |
Buying Platform |
Buying Platform |
dimension |
CTV Device Name |
CTV Device Name |
dimension |
Campaign Name |
Campaign Name |
dimension |
Category Name |
Category Name |
dimension |
Category Type |
Category Type |
dimension |
Completed Impressions |
Completed Impressions |
metric |
Custom Measured Impressions |
Custom Measured Impressions |
metric |
Custom Viewable Impressions |
Custom Viewable Impressions |
metric |
Date |
Date |
dimension |
Delivery Country |
Delivery Country |
dimension |
Delivery Site |
Delivery Site |
dimension |
Device Delivery Type |
Device Delivery Type |
dimension |
Display Viewable Impressions |
Display Viewable Impressions |
metric |
Eligible Impressions |
Eligible Impressions |
metric |
Filters |
Filters |
metric |
Fraud Incidents |
Fraud Incidents |
metric |
Fraud/SIVT Blocks |
Fraud/SIVT Blocks |
metric |
Fraud/SIVT Filters |
Fraud/SIVT Filters |
metric |
Fraud/SIVT Free Ads |
Fraud/SIVT Free Ads |
metric |
Fraud/SIVT Free Rate |
Fraud/SIVT Free Rate |
metric |
Fraud/SIVT Incident Rate |
Fraud/SIVT Incident Rate |
metric |
Fraud/SIVT Incidents |
Fraud/SIVT Incidents |
metric |
Hour |
Hour |
dimension |
In Geo Ads |
In Geo Ads |
metric |
In-View on Completion Impressions |
In-View on Completion Impressions |
dimension |
Measured Impressions |
Measured Impressions |
metric |
Measurement Rate |
Measurement Rate |
metric |
Media Property |
Media Property |
dimension |
Media Type |
Media Type |
dimension |
Meta Standard Ads - Net |
Meta Standard Ads - Net |
metric |
Monitored Ads |
Monitored Ads |
metric |
Month |
Month |
dimension |
Out of Geo Blocks |
Out of Geo Blocks |
metric |
Out of Geo Filters |
Out of Geo Filters |
metric |
Out of Geo Incidents |
Out of Geo Incidents |
metric |
Pinterest Standard 100% Viewable Impressions |
Pinterest Standard 100% Viewable Impressions |
metric |
Pinterest Standard Audible Viewable Impressions |
Pinterest Standard Audible Viewable Impressions |
metric |
Pinterest Standard Authentic Viewable Impressions |
Pinterest Standard Authentic Viewable Impressions |
metric |
Pinterest Standard Completed Impressions |
Pinterest Standard Completed Impressions |
metric |
Pinterest Standard Impressions |
Pinterest Standard Impressions |
metric |
Pinterest Standard Passthrough Measured Impressions |
Pinterest Standard Passthrough Measured Impressions |
metric |
Placement Name |
Placement Name |
dimension |
Platform Account ID |
Platform Account ID |
metric |
Platform Account Name |
Platform Account Name |
dimension |
Platform Ad ID |
Platform Ad ID |
metric |
Platform Ad Name |
Platform Ad Name |
dimension |
Platform Ad Set ID |
Platform Ad Set ID |
metric |
Platform Ad Set Name |
Platform Ad Set Name |
dimension |
Platform Campaign ID |
Platform Campaign ID |
metric |
Platform Campaign Name |
Platform Campaign Name |
dimension |
Platform Campaign Objective |
Platform Campaign Objective |
dimension |
Platform Creative ID |
Platform Creative ID |
metric |
Platform Creative Name |
Platform Creative Name |
dimension |
Platform Device Delivery Type |
Platform Device Delivery Type |
dimension |
Platform Inventory Type |
Platform Inventory Type |
dimension |
Platform Line Item ID |
Platform Line Item ID |
metric |
Platform Line Item Name |
Platform Line Item Name |
dimension |
Platform Placement Type |
Platform Placement Type |
dimension |
Platform Publisher Name |
Platform Publisher Name |
dimension |
Platform Publisher URL |
Platform Publisher URL |
dimension |
Q1 Completed Impressions |
Q1 Completed Impressions |
metric |
Q1 Completed and Viewable Impressions |
Q1 Completed and Viewable Impressions |
metric |
Q2 Completed Impressions |
Q2 Completed Impressions |
metric |
Q2 Completed and Viewable Impressions |
Q2 Completed and Viewable Impressions |
metric |
Q3 Completed Impressions |
Q3 Completed Impressions |
metric |
Q3 Completed and Viewable Impressions |
Q3 Completed and Viewable Impressions |
metric |
Q4 Completed and Viewable Impressions |
Q4 Completed and Viewable Impressions |
metric |
Quarter |
Quarter |
dimension |
Requests |
Requests |
metric |
Risk Tier |
Risk Tier |
dimension |
Share of Brand Suitability Monitored Ads |
Share of Brand Suitability Monitored Ads |
metric |
State/Region |
State/Region |
dimension |
Total Net Ads |
Total Net Ads |
metric |
Total Net PMX Active Ads |
Total Net PMX Active Ads |
dimension |
Total Net PMX Authentic Passed Impressions |
Total Net PMX Authentic Passed Impressions |
dimension |
Total Net PMX Authentic Passed Rate |
Total Net PMX Authentic Passed Rate |
dimension |
Total Net PMX Eligible Impressions |
Total Net PMX Eligible Impressions |
dimension |
Total Net PMX Failed Impressions |
Total Net PMX Failed Impressions |
dimension |
Total Net PMX Failed Rate |
Total Net PMX Failed Rate |
dimension |
Total Net PMX Measured Impressions |
Total Net PMX Measured Impressions |
dimension |
Total Net PMX Measured Rate |
Total Net PMX Measured Rate |
dimension |
Total Net PMX Passed Impressions |
Total Net PMX Passed Impressions |
dimension |
Total Net PMX Passed Rate |
Total Net PMX Passed Rate |
dimension |
Total Net Viewable Impressions |
Total Net Viewable Impressions |
metric |
Traffic Validity |
Traffic Validity |
dimension |
UC Incidents |
UC Incidents |
metric |
Unique Incident Rate |
Unique Incident Rate |
metric |
Unique Incidents |
Unique Incidents |
metric |
Universal App Name |
Universal App Name |
dimension |
Valid 100% Viewable Impressions |
Valid 100% Viewable Impressions |
metric |
Valid Audible and In-View on Completion Impressions |
Valid Audible and In-View on Completion Impressions |
metric |
Valid Viewable Impressions |
Valid Viewable Impressions |
metric |
Vendor Client ID |
Vendor Client ID |
dimension |
Video Viewable Impressions |
Video Viewable Impressions |
metric |
Viewability Eligible Impressions |
Viewability Eligible Impressions |
dimension |
Viewability Measured Impressions |
Viewability Measured Impressions |
metric |
Viewability Measurement Rate |
Viewability Measurement Rate |
dimension |
Viewability Monitored Impressions |
Viewability Monitored Impressions |
dimension |
Viewable Impressions |
Viewable Impressions |
metric |
Viewable Rate |
Viewable Rate |
metric |
Week |
Week |
dimension |
Year |
Year |
metric |