DoubleVerify: Most-used fields#
The table below gives information about most-used fields that you can import from DoubleVerify. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
100% Display Viewable Impressions Metric
The number of display ad impressions that were 100% in view on the screen.
100% Display Viewable Rate Metric
The percentage of display ad impressions that were 100% in view.
100% Video Viewable Impressions Dimension
The number of video ad impressions that were 100% in view on the screen.
100% Video Viewable Rate Dimension
The percentage of video ad impressions that were 100% in view out of total measured video impressions.
100% Viewable Through Q1 Impressions Metric
The number of video impressions that were 100% in view for at least the first quartile of the video's duration.
100% Viewable Through Q2 Impressions Metric
The number of video ad impressions that were 100% in view through the second quartile (50%) of the video.
100% Viewable Through Q2 Rate Dimension
The rate at which 100% of the video ad was viewable up to the second quartile (50% completion).
100% Viewable Through Q3 Impressions Metric
The number of video ad impressions that were 100% in view through the third quartile (75%) of the video.
100% Viewable Through Q4 Impressions Metric
The number of video ad impressions that were 100% in view through the fourth quartile (100%) of the video.
2-Second Display Viewable Impressions Metric
Display impressions that were viewable for at least 2 consecutive seconds according to industry standards.
2-Second Display Viewable Rate Metric
The percentage of measured display impressions for which 50% or more of the ad creative was in view for 2 continuous seconds.
3-Second Display Viewable Impressions Dimension
The number of display ad impressions that remained viewable on screen for a continuous duration of at least 3 seconds, according to DoubleVerify's viewability standards.
3-Second Viewable Impressions Metric
The number of impressions that were viewable for at least 3 consecutive seconds.
3-Second Viewable Rate Metric
The percentage of video ad impressions that were viewable for at least 3 consecutive seconds.
50% Display Viewable 1-5 Secs Impressions Metric
The number of display ad impressions that were at least 50% in view for 1 to 5 seconds.
50% Display Viewable 1-5 Secs Rate Metric
The rate at which at least 50% of a display ad was viewable for a duration between 1 and 5 seconds.
50% Display Viewable 5-15 Secs Impressions Metric
The number of display ad impressions that were at least 50% in view for 5 to 15 seconds.
50% Display Viewable 5-15 Secs Rate Metric
The rate at which at least 50% of a display ad was viewable for a duration between 5 and 15 seconds.
50% Display Viewable >15 Secs Impressions Metric
The number of display ad impressions that were at least 50% in view for more than 15 seconds.
50% Display Viewable >15 Secs Rate Dimension
The rate at which at least 50% of a display ad was viewable for a duration greater than 15 seconds.
Account ID Metric
The unique identifier for the advertising account.
Account Name Dimension
The name of the advertising account.
Ad Group ID Dimension
The unique identifier for the ad group.
Ad Interaction Index Metric
A metric that quantifies the level of user interaction and engagement with an advertisement.
Ad Interaction Indexed Impressions Metric
The number of ad impressions adjusted or weighted based on the Ad Interaction Index, reflecting user engagement.
Ad Length Dimension
The duration of a video or audio ad.
Ad Render Status Dimension
The status indicating whether an ad creative successfully loaded and displayed on a webpage or app.
Ad Server Campaign Code Dimension
A unique identifier for the campaign as defined in the ad server.
Ad Server Name Dimension
The name of the ad server that delivered the ad impression. This dimension helps identify the platform responsible for serving the ad.
Ad Server Placement Code Dimension
A unique identifier for the ad placement as defined in the ad server.
Ad Server Site Code Dimension
A unique identifier for the site where the ad was displayed, as defined in the ad server.
Ad Size Dimension
The dimensions (width x height) of the ad creative.
Advertiser Dimension
The name of the advertiser associated with the campaign.
Advertiser Name Dimension
The name of the advertiser associated with the campaign.
Adware/Malware Blocks Metric
The number of ad impressions that were blocked due to detected adware or malware activity.
Adware/Malware Incidents Metric
The number of ad impressions identified as incidents due to being delivered by adware or malware.
Allowed Ad Rate Metric
The percentage of ads that were permitted to be served after passing all brand safety and suitability checks.
Allowed Ads Metric
The count of ads that were permitted to run based on brand suitability and other filtering criteria.
Allowed Evaluations Metric
The number of evaluations that were determined to be compliant based on configured Brand Suitability, Geo, or Fraud profiles.
App Age Rating Dimension
The age rating assigned to the app where the ad was displayed.
App Bundle Dimension
The unique identifier (bundle ID) of the application hosting the ad.
App Developer Dimension
The developer of the application hosting the ad.
App Fraud/IVT Block Rate Metric
The percentage of ad impressions that were blocked due to detected fraud or Invalid Traffic (IVT) within mobile applications.
App Fraud/IVT Blocks Metric
The number of ad impressions that were blocked due to detected fraud or Invalid Traffic (IVT) within mobile applications.
App Fraud/IVT Filter Rate Metric
The percentage of ad impressions that were filtered out due to detected fraud or Invalid Traffic (IVT) specifically within mobile applications.
App Fraud/IVT Filters Metric
The number of ad impressions that were filtered out due to detected fraud or Invalid Traffic (IVT) specifically within mobile applications.
App Fraud/IVT Incident Rate Metric
The percentage of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within mobile applications.
App Fraud/IVT Incidents Metric
The number of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within mobile applications.
App ID Dimension
The unique identifier for the mobile application where the ad was served.
App Name Dimension
The name of the mobile application where the ad was served.
App Store Dimension
The app store where the application hosting the ad is available (e.g., Google Play, Apple App Store).
App Store Category Dimension
The category of the app in the app store that is hosting the ad.
App URL Dimension
The URL of the application hosting the ad.
Attention Index Dimension
A proprietary index by DoubleVerify that quantifies the overall attention an ad receives, based on various exposure and engagement signals.
Attention Indexed Impressions Dimension
The number of impressions for which an attention index was calculated.
Audible Impressions Dimension
The number of video ad impressions that were played with the sound on.
Audible Measured Impressions Dimension
The number of ad impressions where the audio was played and successfully measured.
Audible Rate Dimension
The percentage of audible impressions out of total measured impressions.
Audible Viewable Impressions Dimension
The number of ad impressions that were both audible and viewable.
Audible Viewable Measured Impressions Metric
The number of impressions that were measured as both audible and viewable.
Audible Viewable Rate Dimension
The percentage of audible and viewable impressions out of total measured impressions.
Audible and In-View on Completion Impressions Dimension
The number of video ad impressions that were both audible and in view at 100% completion.
Audible and In-View on Completion Rate Dimension
The percentage of video ad impressions that were both audible and in view at 100% completion.
Audible on Completion Impressions Metric
The number of ad impressions where the audio was played until completion.
Authentic Ads Metric
The number of ads determined to be authentic, free from fraud or sophisticated invalid traffic (SIVT).
Authentic Completed Fully On-Screen Impressions Metric
The number of impressions that were both authentic (free from fraud/SIVT), fully on-screen, and completed their intended duration.
Authentic Completed Fully On-Screen Rate Metric
The percentage of impressions that were both authentic (free from fraud/SIVT), fully on-screen, and completed their intended duration.
Authentic Completed Impressions Metric
The number of impressions that were authentic (free from fraud/SIVT) and completed their intended duration.
Authentic Completed Rate Metric
The percentage of impressions that were authentic (free from fraud/SIVT) and completed their intended duration.
Authentic Impressions Metric
The total number of impressions that met DoubleVerify's 'Authentic' quality standards (viewable, fraud-free, brand-suitable).
Authentic Rate Metric
The percentage of authentic ads out of the total measured ads.
Authentic Viewable Impressions Metric
The number of viewable impressions that were also determined to be authentic.
Authentic Viewable Rate Metric
The percentage of authentic and viewable impressions out of the total measured impressions.
Average Time (s) - Authentic Viewable Impressions Metric
The average duration, in seconds, for which an authentic and viewable ad impression was displayed to a user.
Average Time (s) - Viewable Impressions Metric
The average duration, in seconds, an ad impression was considered viewable.
Billable Impressions Metric
The number of ad impressions that meet specific criteria (e.g., viewability, brand safety, fraud-free) and are therefore eligible for billing.
Block Rate Metric
The percentage of impressions that were blocked due to various fraud or brand safety violations.
Blocks Metric
The total number of ad requests or impressions that were blocked due to various brand safety, suitability, or fraud filters.
Bot Fraud Blocks Metric
The number of ad impressions that were blocked due to detected bot fraud.
Bot Fraud Incidents Metric
The number of ad impressions identified as fraudulent due to bot activity.
Brand Dimension
The brand associated with the advertising campaign.
Brand Market Dimension
The geographical market or region where a brand's advertising campaign is running.
Brand Name Dimension
The name of the brand being advertised.
Brand Region Dimension
The specific region associated with a brand for reporting and targeting purposes.
Brand Risk Floor Free Ads Metric
The number of ads that passed the brand suitability floor, meaning they were deemed safe for brand display.
Brand Risk Floor Free Rate Metric
The percentage of ads that passed the brand suitability floor out of total ads.
Brand Risk Floor Incidents Metric
The number of incidents where ads did not meet the brand suitability floor.
Brand Safe Ads Metric
The number of ads that adhered to brand safety guidelines, avoiding harmful content.
Brand Safe Rate Metric
The percentage of impressions that were delivered in a brand-safe environment.
Brand Safety Floor Blocks Metric
The number of ad requests blocked due to violating the most fundamental brand safety standards (the "floor").
Brand Safety Floor Incident Rate Metric
The percentage of Brand Suitability Measured Ads that triggered a Brand Safety incident based on pre-defined Brand Safety Floor categories.
Brand Safety Floor Incidents Metric
The number of occurrences where content violated fundamental brand safety standards.
Brand Suitability Block Rate Metric
The percentage of ad impressions blocked because they did not meet specific brand suitability criteria.
Brand Suitability Blocks Dimension
The number of ad requests blocked due to failing brand suitability criteria.
Brand Suitability Filter Rate Dimension
The percentage of ad impressions that were filtered out due to not meeting brand suitability criteria.
Brand Suitability Filters Metric
The count of requests, incidents, or blocks recorded where ads were prevented from being served because they did not meet one or more of the defined brand suitability settings.
Brand Suitability Incident Rate Metric
The rate at which brand suitability incidents occurred.
Brand Suitability Incidents Metric
The number of occurrences where content was deemed unsuitable for a brand.
Brand Suitability Measured Ads Metric
The number of ads for which brand suitability was measured.
Brand Suitability Measured Impressions Metric
The count of impressions where DoubleVerify was able to determine if the ad was brand suitable.
Brand Suitability Measurement Rate Metric
The rate of ads where brand safety and/or suitability was measured (Brand Suitability Measured Impressions / Brand Suitability Monitored Impressions).
Brand Suitability Monitored Ads Metric
The number of ads for which brand suitability was actively monitored by DoubleVerify.
Brand Suitability Monitored Impressions Metric
Impressions for which DoubleVerify actively monitored brand suitability compliance.
Brand Suitability Unmeasured Ads Metric
The count of ads for which DoubleVerify was unable to determine if the impression was brand suitable. This can occur for various reasons, such as videos being removed from the platform or due to unsupported languages.
Brand Suitability Unmeasured Impressions Metric
The number of impressions where DoubleVerify was unable to determine if the impression was brand suitable.
Brand Suitability and Total Net PMX Measured Impressions Dimension
The total number of measured impressions served within environments deemed suitable for the brand, across Programmatic Media Exchange (PMX) channels.
Brand Suitable Ads Metric
The number of ads that were displayed in content environments deemed suitable for the brand's image.
Brand Suitable Impressions Metric
The count of Brand Suitability Measured Ads where the ad did not appear adjacent to unsuitable content or violate criteria outlined in the brand suitability profile.
Brand Suitable Rate Metric
The percentage of ads that were determined to be brand suitable.
Buying Platform Dimension
The platform or programmatic system used to purchase and place ad impressions.
CTV Device Name Dimension
The name of the Connected TV (CTV) device on which the ad was delivered.
Campaign Metric
The name of the advertising campaign.
Campaign Name Dimension
The name of the advertising campaign.
Category Name Dimension
The content category of the media property where the ad was displayed.
Category Type Dimension
A classification of content or inventory, often used for brand safety and suitability targeting.
Completed Fully On-Screen Impressions Metric
The number of impressions where the ad played to completion and was fully on the screen.
Completed Fully On-Screen Rate Metric
The percentage of impressions that completed their intended duration and were fully on-screen.
Completed Impressions Dimension
The number of video ad impressions that played to 100% completion.
Creative Code Dimension
A unique identifier for the ad creative.
Creative ID Dimension
The unique identifier for the ad creative.
Date Dimension
The specific date when the ad impressions occurred.
Delivery Country Dimension
The country where the ad was delivered.
Delivery Site Dimension
The website or application where the ad was delivered.
Device Delivery Type Dimension
The type of device used for ad delivery (e.g., mobile, desktop, CTV).
Display Authentic Impressions Metric
The count of authentic impressions for display ads, meaning ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.
Display Authentic Rate Metric
The percentage of display ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.
Display Authentic Viewable Impressions Metric
The count of authentic viewable impressions for display ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.
Display Authentic Viewable Rate Metric
The percentage of authentic viewable impressions that also met the IAB viewability guideline for display ads.
Display Eligible Impressions Metric
The number of display impressions that had the potential to be measured for viewability.
Display Fraud/SIVT Free Impressions Metric
The count of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.
Display Fraud/SIVT Free Rate Metric
The percentage of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.
Display Fraud/SIVT Incidents Metric
The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.
Display Fraud/SIVT Rate Metric
The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.
Display Measured Impressions Metric
The total number of display impressions for which measurement was successfully performed.
Display Measurement Rate Metric
The percentage of display impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.
Display Monitored Impressions Metric
The total number of display impressions that were actively monitored for quality by DoubleVerify.
Display Viewable Impressions Dimension
The number of display ad impressions that were deemed viewable.
Display Viewable Rate Metric
The percentage of display impressions that met the IAB guideline for viewability.
Display Viewable/Engaged Impressions Metric
Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.
Display Viewable/Engaged Rate Metric
The percentage of impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.
Eligible Impressions Metric
The total number of ad impressions that were eligible for measurement by DoubleVerify.
Emulator Incidents Metric
The number of ad impressions identified as incidents due to being delivered by emulated devices, which can indicate fraud.
Engagement Index Dimension
A proprietary index by DoubleVerify that quantifies user engagement with an ad, based on various interaction signals.
Engagement Indexed Impressions Metric
Impressions weighted by an Engagement Index, which quantifies consumer interaction with an ad. This metric is part of DV Authentic Attention.
Engagement Measured Impressions Dimension
Impressions where user engagement with the ad was successfully measured.
Evaluations Metric
The total count of ad impressions or units that DoubleVerify processed for quality and suitability verification.
Exposure Index Dimension
A proprietary index by DoubleVerify that quantifies the intensity and prominence of an ad's presentation.
Exposure Indexed Impressions Dimension
The number of impressions for which an exposure index was calculated.
Extracted Bundle ID Dimension
The unique identifier for a mobile application extracted from the ad environment.
FB Account ID Metric
The unique identifier for the Facebook (Meta) ad account.
FB Account Name Dimension
The name of the Facebook (Meta) ad account.
FB Ad ID Metric
The unique identifier for the Facebook (Meta) ad.
FB Ad Name Dimension
The name of the Facebook (Meta) ad.
FB Ad Set ID Metric
The unique identifier for the Facebook (Meta) ad set.
FB Ad Set Name Dimension
The name of the Facebook (Meta) ad set.
FB Campaign ID Metric
The unique identifier for the Facebook (Meta) campaign.
FB Campaign Name Dimension
The name of the Facebook (Meta) campaign.
FB Campaign Objective Dimension
The objective set for the Facebook (Meta) campaign.
FB Page Type Dimension
A classification of a Facebook page's content or format, often used for targeting or brand suitability.
FB Standard Ads - Net Metric
The net number of standard Facebook (Meta) ads, after applying any relevant filters.
Filter Rate Dimension
The percentage of total ad impressions or requests that were filtered out due to failing quality or suitability checks.
Filters Metric
Allows users to refine the data collected by applying specific criteria, such as selecting particular advertisers or campaigns. These filters enable users to focus on relevant subsets of their ad performance and verification data.
Fraud Blocks Metric
The number of ad impressions that were blocked due to detected fraudulent activity.
Fraud Incident Rate Metric
The rate at which ad impressions are identified as fraudulent incidents.
Fraud Incidents Metric
Measures occurrences of detected ad fraud, including various types of invalid traffic such as bot fraud, site fraud, non-human data center traffic, and hijacked devices. This field provides insights into fraudulent activities impacting ad campaigns and helps in their mitigation.
Fraud/SIVT Block Rate Metric
The percentage of ad impressions blocked due to detected fraud or Sophisticated Invalid Traffic (SIVT).
Fraud/SIVT Blocks Metric
The number of ad requests blocked due to detected fraud or sophisticated invalid traffic.
Fraud/SIVT Filter Rate Dimension
The percentage of ad impressions that were filtered out due to detected fraud or Sophisticated Invalid Traffic (SIVT).
Fraud/SIVT Filters Metric
The count of blocks recorded due to bot fraud, site fraud, nonhuman data center traffic, and injected ad events, preventing the ad from being served.
Fraud/SIVT Free Ads Metric
The number of ads that were determined to be free from fraud or sophisticated invalid traffic.
Fraud/SIVT Free Impressions Metric
The number of impressions that were verified to be free from Sophisticated Invalid Traffic (SIVT) and general fraud.
Fraud/SIVT Free Rate Metric
The percentage of impressions that were free from fraud or sophisticated invalid traffic.
Fraud/SIVT Incident Rate Metric
The rate at which fraud or sophisticated invalid traffic incidents occurred.
Fraud/SIVT Incidents Metric
The number of occurrences where fraud or sophisticated invalid traffic was detected.
Fraud/SIVT Rate Metric
The percentage of monitored ads with any form of Fraud or Sophisticated Invalid Traffic (SIVT) incidents.
Fully On-Screen Measured Impressions Metric
The number of impressions that were fully visible on the screen and measured by DoubleVerify.
Fully On-Screen Measurement Rate Metric
The percentage of impressions that were successfully measured as fully on-screen.
GroupM Active Ads Metric
The number of ads that were active and serving, as monitored under GroupM's standards.
GroupM Active Impressions Metric
The number of active impressions as defined by DoubleVerify, specifically reported within the GroupM reporting framework. Active impressions are considered viewable and free from sophisticated invalid traffic.
GroupM Authentic Passed Impressions Metric
The number of impressions related to GroupM campaigns that were deemed authentic (free from fraud/SIVT) and passed DoubleVerify's verification checks.
GroupM Billable Impressions Metric
Impressions that are eligible for billing based on GroupM's predefined criteria, often related to viewability and fraud prevention.
GroupM Display Active Ads Metric
The number of display ads considered 'active' by GroupM's standards.
GroupM Display Eligible Impressions Metric
Display impressions that were eligible for GroupM's measurement and verification.
GroupM Display Fraud/SIVT Incidents Metric
The number of fraud or sophisticated invalid traffic incidents detected in display ads, specific to GroupM's reporting.
GroupM Display Measured Impressions Metric
The number of display ad impressions measured specifically for GroupM.
GroupM Display Measurement Rate Metric
The rate at which GroupM successfully measured display ad impressions.
GroupM Display Non-Fraud/SIVT Ads Metric
The number of display ads identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).
GroupM Eligible Impressions Metric
The total number of impressions that were eligible for measurement under GroupM's media quality standards as verified by DoubleVerify.
GroupM Failed Impressions Metric
The total number of impressions that failed to meet GroupM's media quality standards as verified by DoubleVerify.
GroupM Failed Rate Metric
The overall percentage of ads or impressions that failed to meet GroupM's quality standards, as verified by DoubleVerify.
GroupM Fraud/SIVT Incidents Metric
The total number of fraud or sophisticated invalid traffic incidents reported for GroupM campaigns.
GroupM Fraud/SIVT Rate Metric
The percentage of ad impressions related to GroupM campaigns that were identified as fraudulent or Sophisticated Invalid Traffic (SIVT).
GroupM Ineligible Ads Metric
The number of ads that were deemed ineligible for measurement against GroupM's standards.
GroupM Ineligible Impressions Metric
The total number of impressions that were not eligible for measurement under GroupM's media quality standards.
GroupM Measured Impressions Metric
The number of ad impressions measured specifically according to GroupM's standards.
GroupM Measured Rate Metric
The percentage of GroupM eligible impressions that were successfully measured by DoubleVerify against GroupM's standards.
GroupM Measurement Rate Metric
The overall rate at which GroupM successfully measured ad impressions.
GroupM Non-Fraud/SIVT Ads Metric
The number of ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards.
GroupM Non-Fraud/SIVT Impressions Metric
The number of impressions that were deemed free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards as verified by DoubleVerify.
GroupM Passed Impressions Metric
The number of ad impressions that passed all of DoubleVerify's verification checks for GroupM.
GroupM Passed Rate Metric
The percentage of impressions that passed GroupM's media quality standards as verified by DoubleVerify.
GroupM Projected Impressions Metric
An estimated number of impressions based on GroupM's forecasting or planning metrics.
GroupM TrueView Video Measured Impressions Metric
TrueView video impressions that were successfully measured by GroupM's verification.
GroupM TrueView Video Measured Rate Metric
The rate at which GroupM successfully measured TrueView video impressions.
GroupM TrueView Video Viewable Impressions Metric
TrueView video impressions that were deemed viewable according to GroupM's standards.
GroupM TrueView Video Viewable Rate Metric
The viewable rate for TrueView video ads, measured against GroupM's standards and verified by DoubleVerify.
GroupM Unevaluated Impressions Metric
The number of ad impressions associated with GroupM campaigns that DoubleVerify did not evaluate for quality or suitability.
GroupM Unmeasured Impressions Metric
The number of impressions that were delivered but not measured by DoubleVerify against GroupM's standards.
GroupM V3 Display Failed Impressions Metric
The number of display impressions that failed to meet GroupM's V3 quality standards as verified by DoubleVerify.
GroupM V3 Display Failed Rate Metric
The percentage of display impressions that failed to meet GroupM's V3 quality standards as verified by DoubleVerify.
GroupM V3 Display Passed Impressions Metric
The number of display impressions that passed GroupM's V3 quality standards as verified by DoubleVerify.
GroupM V3 Display Passed Rate Metric
The percentage of display impressions that passed GroupM's V3 quality standards as verified by DoubleVerify.
GroupM V4 Display Failed Impressions Metric
Display impressions that failed GroupM's version 4 verification standards.
GroupM V4 Display Failed Rate Metric
The percentage of display impressions that failed GroupM's version 4 verification standards.
GroupM V4 Display Passed Impressions Metric
The number of display ad impressions that passed DoubleVerify's V4 verification checks for GroupM.
GroupM V4 Display Passed Rate Dimension
The percentage of display ads that passed GroupM's version 4 verification standards.
GroupM Video Active Ads Metric
The number of video ads considered 'active' by GroupM's standards.
GroupM Video Active Impressions Metric
Video impressions that are considered 'active' according to GroupM's criteria.
GroupM Video Eligible Impressions Metric
The total number of video impressions that were eligible for measurement under GroupM's media quality standards as verified by DoubleVerify.
GroupM Video Failed Impressions Metric
Video impressions that failed GroupM's verification standards.
GroupM Video Failed Rate Metric
The percentage of video impressions that failed GroupM's verification standards.
GroupM Video Fraud/SIVT Impressions Metric
Video impressions identified by GroupM as fraudulent or sophisticated invalid traffic (SIVT).
GroupM Video Fraud/SIVT Incidents Metric
The number of fraud or sophisticated invalid traffic incidents detected in video ads, specific to GroupM's reporting.
GroupM Video Ineligible Ads Metric
The number of video ads that were not eligible for GroupM's verification.
GroupM Video Ineligible Impressions Metric
Video impressions that were not eligible for GroupM's measurement and verification.
GroupM Video Measured Impressions Metric
The number of video ad impressions measured specifically for GroupM.
GroupM Video Measured Rate Metric
The rate at which GroupM successfully measured video ad impressions.
GroupM Video Measurement Rate Metric
The rate at which GroupM video impressions were successfully measured by DoubleVerify.
GroupM Video Native Failed Impressions Metric
The number of native video impressions that failed to meet GroupM's quality standards as verified by DoubleVerify.
GroupM Video Native Failed Rate Metric
The percentage of native video impressions that failed to meet GroupM's quality standards as verified by DoubleVerify.
GroupM Video Native Passed Impressions Metric
The number of native video impressions that passed GroupM's quality standards as verified by DoubleVerify.
GroupM Video Native Passed Rate Metric
The percentage of native video impressions that passed GroupM's quality standards as verified by DoubleVerify.
GroupM Video Native Passed and Completed Impressions Metric
The number of native video impressions that both passed GroupM's quality standards and played to completion.
GroupM Video Native Passed and Completed Rate Metric
The percentage of native video ads that passed GroupM's standards and completed playback.
GroupM Video Non-Fraud/SIVT Ads Metric
The number of video ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards.
GroupM Video Non-Fraud/SIVT Impressions Metric
Video impressions identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).
GroupM Video Passed & Completed Impressions Metric
Video impressions that passed GroupM's verification standards and completed playback.
GroupM Video Passed & Completed Rate Metric
The rate at which video impressions both passed GroupM's quality standards and played to completion, as verified by DoubleVerify.
GroupM Video Passed Impressions Metric
The total number of video impressions that passed GroupM's media quality standards as verified by DoubleVerify.
GroupM Video Passed Rate Metric
The percentage of video impressions that passed GroupM's media quality standards as verified by DoubleVerify.
GroupM Video Reach Extension Failed Impressions Metric
The number of video impressions from reach extension campaigns that failed to meet GroupM's quality standards.
GroupM Video Reach Extension Failed Rate Metric
The percentage of video impressions from reach extension campaigns that failed to meet GroupM's quality standards.
GroupM Video Reach Extension Passed Impressions Metric
The number of video impressions from reach extension campaigns that passed GroupM's quality standards.
GroupM Video Reach Extension Passed Rate Metric
The percentage of video impressions from reach extension campaigns that passed GroupM's quality standards.
GroupM Video Reach Extension Passed and Completed Impressions Metric
The number of video impressions from reach extension campaigns that both passed GroupM's quality standards and played to completion.
GroupM Video Reach Extension Passed and Completed Rate Metric
The percentage of video ads for reach extension campaigns that passed GroupM's standards and completed playback.
GroupM Video TrueView Measured Impressions Metric
The number of TrueView video ad impressions measured for GroupM.
GroupM Video TrueView Measurement Rate Metric
The rate at which GroupM TrueView video ads were successfully measured by DoubleVerify.
GroupM Video TrueView Viewable Impressions Metric
The number of TrueView video ad impressions measured as viewable for GroupM.
GroupM Video TrueView Viewable Rate Metric
The viewable rate for GroupM TrueView video ads, as verified by DoubleVerify.
GroupM Video Unmeasured Impressions Metric
Video impressions that GroupM was unable to measure for verification.
High Exposure High Engagement Impressions Dimension
Impressions that achieved both high exposure and high engagement scores according to DoubleVerify's attention metrics.
High Exposure Low Engagement Impressions Dimension
Impressions that achieved high exposure but low engagement scores according to DoubleVerify's attention metrics.
Hijacked Devices Incidents Metric
The number of ad impressions identified as incidents due to being delivered on hijacked devices, which can indicate fraud.
In Geo Ads Metric
The number of ads delivered within the specified geographic targeting region.
In Geo Rate Metric
The percentage of impressions that were served within the intended geographical target.
Injected Ads Incidents Metric
The number of ad impressions identified as incidents due to unauthorized ad injection.
Insertion Order ID Metric
The unique identifier for the insertion order.
Intensity Index Metric
A unique index from DV Authentic Attention that quantifies the strength of an ad's presentation, considering factors like viewable time, share of screen, video presentation, and audibility.
Intensity Indexed Impressions Metric
Impressions weighted by an Intensity Index, which measures the strength of an ad's presentation. This metric is part of DV Authentic Attention.
Inventory Type Dimension
The type of inventory where the ad was displayed (e.g., in-app, web, CTV).
Keyword Blocks Metric
The number of ad impressions that were blocked because the surrounding content contained specific keywords deemed unsuitable.
Keyword Incidents Metric
The number of incidents where ad impressions appeared alongside content containing keywords deemed unsuitable.
Language List Blocks Metric
The count of ad impressions blocked because the content's language did not match the approved language list for the campaign.
Line Item ID Dimension
The unique identifier for the line item within an insertion order.
Low Exposure High Engagement Impressions Dimension
Impressions that achieved low exposure but high engagement scores according to DoubleVerify's attention metrics.
Low Exposure Low Engagement Impressions Dimension
Impressions that achieved both low exposure and low engagement scores according to DoubleVerify's attention metrics.
Measured Impressions Metric
The total number of ad impressions that DoubleVerify successfully measured.
Measured Imps Metric
The total number of ad impressions that DoubleVerify successfully measured.
Measurement Rate Metric
The percentage of eligible ad impressions that were successfully measured by DoubleVerify.
Media Property Dimension
The specific website, app, or platform where the ad was displayed.
Media Type Dimension
The format or category of the ad media (e.g., display, video).
Meta Standard Ads - Net Metric
The net count of standard ads delivered on Meta platforms after applying DoubleVerify's verification.
Middleware Blocks Metric
This metric represents the number of ad impressions that were prevented from being served due to issues related to middleware components involved in ad delivery.
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Metric
Video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.
Midpoint 50% On Screen Passthrough Audible Impressions, Fraud/SIVT-free Rate Metric
The rate of video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.
Midpoint 50% On Screen Passthrough Impressions, Fraud/SIVT-free Metric
Video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.
Midpoint 50% On Screen Passthrough, Fraud/SIVT-free Rate Metric
The rate of video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.
Miscellaneous Blocks Metric
The count of ad impressions blocked for reasons not categorized under other specific blocking types.
Mobile OS Dimension
The operating system of the mobile device on which the ad was delivered (e.g., iOS, Android).
Monitored Ads Metric
The total count of ads that DoubleVerify was able to monitor for verification and brand safety metrics.
Monitored Impressions Metric
The total number of impressions that were actively monitored for quality by DoubleVerify.
Month Dimension
The month in which the ad impressions occurred, used for time-based reporting.
New Site Blocks Metric
The number of impressions blocked on sites that are newly identified or unverified by DoubleVerify, often implemented for brand safety or fraud prevention. This contributes to the overall block rate.
No Domain Blocks Metric
The count of ad impressions or requests that were not blocked based on domain-specific blocking rules or criteria. This indicates traffic that passed domain-based verification checks.
One Second On Screen Display Passthrough Impressions Metric
The number of display impressions that were on screen and passed for at least one second.
One Second On Screen Display Passthrough Measured Impressions Metric
The number of display impressions that were measured as on screen and passed for at least one second.
One Second On Screen Display Passthrough Rate Metric
The rate at which display ads were at least one second on-screen and played through according to passthrough criteria.
Out of Geo Block Rate Metric
The percentage of ad impressions blocked because the user's geographical location was outside the campaign's targeted region.
Out of Geo Blocks Metric
The number of ad impressions that were blocked because they were targeted outside the specified geographic region.
Out of Geo Filters Metric
The number of blocks for requests originating from outside the designated geographic targeting area, preventing the ad from being served.
Out of Geo Incidents Metric
The number of occurrences where an ad was served outside its intended geographic target.
Out of Geo Rate Metric
The percentage of impressions that were served outside of the intended geographical target.
PMX Active Ads Dimension
The number of ads considered 'active' according to PMX standards.
PMX Authentic Passed Impressions Dimension
Impressions that have passed PMX (Publicis Media Exchange) standards for authenticity, indicating they are free from fraud and meet quality criteria.
PMX Authentic Passed Rate Dimension
The percentage of impressions that have passed PMX authenticity standards.
PMX Display Active Ads Dimension
The number of display ads considered 'active' according to PMX standards.
Pinterest Standard 100% Viewable Impressions Metric
The number of Pinterest standard ad impressions that were 100% in view.
Pinterest Standard 100% Viewable Rate Metric
The percentage of Pinterest ad impressions that were 100% viewable according to DoubleVerify's standard.
Pinterest Standard 50% Display Viewable 1-5 Secs Impressions Metric
Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.
Pinterest Standard 50% Display Viewable 1-5 Secs Rate Metric
The rate of Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.
Pinterest Standard 50% Display Viewable 5-15 Secs Impressions Metric
Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.
Pinterest Standard 50% Display Viewable 5-15 Secs Rate Metric
The rate of Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.
Pinterest Standard 50% Display Viewable >15 Secs Impressions Metric
Pinterest display impressions that were at least 50% viewable for more than 15 seconds.
Pinterest Standard 50% Display Viewable >15 Secs Rate Metric
The rate of Pinterest display impressions that were at least 50% viewable for more than 15 seconds.
Pinterest Standard Audible Impressions Metric
The number of Pinterest standard ad impressions that were played with sound.
Pinterest Standard Audible Measured Impressions Metric
Pinterest ad impressions that were successfully measured as audible according to DoubleVerify's standard.
Pinterest Standard Audible Rate Metric
The percentage of Pinterest ad impressions that were audible according to DoubleVerify's standard.
Pinterest Standard Audible Viewable Impressions Metric
The number of Pinterest standard ad impressions that were both audible and viewable.
Pinterest Standard Audible Viewable Rate Metric
The percentage of Pinterest ad impressions that were both audible and viewable according to DoubleVerify's standard.
Pinterest Standard Audible and In-View on Completion Impressions Metric
Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify's standard.
Pinterest Standard Audible and In-View on Completion Rate Metric
The rate of Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify's standard.
Pinterest Standard Authentic Ads Metric
The number of Pinterest standard ads determined to be authentic (fraud-free).
Pinterest Standard Authentic Rate Metric
The percentage of Pinterest ad impressions identified as authentic (free from fraud/SIVT) according to DoubleVerify's standard.
Pinterest Standard Authentic Viewable Impressions Metric
The number of Pinterest standard viewable impressions that were also authentic.
Pinterest Standard Authentic Viewable Rate Metric
The percentage of Pinterest ad impressions that were both authentic (free from fraud/SIVT) and viewable according to DoubleVerify's standard.
Pinterest Standard Average Time (s) - Display Viewable Impressions Metric
The average time in seconds that Pinterest display ad impressions were viewable.
Pinterest Standard Completed Impressions Metric
The number of Pinterest standard video ad impressions that played to 100% completion.
Pinterest Standard Fraud/SIVT Free Ads Metric
The number of Pinterest standard ads determined to be free from fraud or sophisticated invalid traffic.
Pinterest Standard Fraud/SIVT Free Rate Metric
The percentage of Pinterest ad impressions identified as free from fraud or sophisticated invalid traffic (SIVT) according to DoubleVerify's standard.
Pinterest Standard Fraud/SIVT Incident Rate Metric
The rate of fraud or sophisticated invalid traffic (SIVT) incidents detected on Pinterest ad impressions according to DoubleVerify's standard.
Pinterest Standard Fraud/SIVT Incidents Metric
The number of fraud or sophisticated invalid traffic incidents detected in Pinterest standard ads.
Pinterest Standard Impressions Metric
The total number of standard ad impressions served on Pinterest.
Pinterest Standard Passthrough Impressions Metric
Pinterest ad impressions that played through to completion according to DoubleVerify's passthrough criteria.
Pinterest Standard Passthrough Measured Impressions Metric
Impressions measured on Pinterest that meet DoubleVerify's 'Passthrough' criteria for video ads, indicating the ad played through to completion.
Pinterest Standard Passthrough Rate Metric
The percentage of Pinterest ad impressions that played through to completion according to DoubleVerify's passthrough criteria.
Pinterest Standard Q1 Completed Impressions Metric
The number of Pinterest standard video ad impressions that completed the first quartile (25%).
Pinterest Standard Q2 Completed Impressions Metric
The number of Pinterest standard video ad impressions that completed the second quartile (50%).
Pinterest Standard Q3 Completed Impressions Metric
The number of Pinterest standard video ad impressions that completed the third quartile (75%).
Pinterest Standard Total Time (hr) - Display Viewable Impressions Metric
The total cumulative time in hours that Pinterest display ad impressions were viewable.
Pinterest Standard Viewable Impressions Metric
The number of Pinterest standard ad impressions that were deemed viewable.
Pinterest Standard Viewable Rate Metric
The percentage of Pinterest ad impressions that were deemed viewable according to DoubleVerify's standard.
Placement Name Dimension
The descriptive name of the ad placement.
Placement Size Dimension
The size of the ad placement where the impression occurred (e.g., 300x250, 728x90).
Platform Account ID Metric
The unique identifier for the account on the advertising platform (e.g., Google Ads, Facebook Ads).
Platform Account Name Dimension
The name of the account on the advertising platform.
Platform Account Region Dimension
The geographical region associated with a platform account for reporting and data residency purposes.
Platform Ad Format Dimension
The specific format of the ad as defined by the advertising platform (e.g., banner, in-stream video).
Platform Ad Group ID Metric
The unique identifier for the ad group on the advertising platform.
Platform Ad Group Name Dimension
The name of the ad group on the advertising platform.
Platform Ad Group Type Dimension
The specific type or category of the ad group as defined by the advertising platform.
Platform Ad ID Metric
The unique identifier for the ad creative on the advertising platform.
Platform Ad Name Dimension
The name of the ad creative on the advertising platform.
Platform Ad Set ID Metric
The unique identifier for the ad set on the advertising platform.
Platform Ad Set Name Dimension
The name of the ad set on the advertising platform.
Platform Campaign ID Metric
The unique identifier for the campaign on the advertising platform.
Platform Campaign Name Dimension
The name of the campaign on the advertising platform.
Platform Campaign Objective Dimension
The defined goal of an advertising campaign on a specific platform (e.g., brand awareness, conversions, reach).
Platform Creative ID Dimension
The unique identifier for the creative asset on the advertising platform.
Platform Creative Name Dimension
The name of the creative asset on the advertising platform.
Platform Delivery Country Dimension
The country where the ad was delivered, as reported by the advertising platform.
Platform Impression Type Dimension
A classification of impressions based on how they are delivered or displayed on a specific platform.
Platform Insertion Order ID Metric
The unique identifier for the insertion order on the specific ad platform.
Platform Insertion Order Name Dimension
The name of the insertion order on the specific ad platform.
Platform Inventory Type Dimension
The classification of ad inventory based on the platform it originated from (e.g., social, open exchange, direct).
Platform Line Item ID Dimension
A unique identifier for a specific line item within an ad campaign on a particular platform.
Platform Line Item Name Dimension
The descriptive name of a line item within an ad campaign on a particular platform.
Platform Mobile Device Type Dimension
The type of mobile device on which the ad was delivered (e.g., smartphone, tablet).
Platform Placement Type Dimension
The specific type of ad placement on the platform (e.g., in-feed, banner).
Platform Publisher Name Dimension
The name of the publisher where the ad was displayed, as reported by the platform.
Platform Publisher URL Dimension
The URL of the publisher's site or app where the ad was displayed, as reported by the platform.
Platform Type Dimension
The type of advertising platform where the ad was delivered (e.g., social, DSP).
Prominence Index Metric
A unique index from DV Authentic Attention that quantifies how prominent an ad is within its environment, considering factors like viewable time, share of screen, video presentation, and audibility.
Prominence Indexed Impressions Metric
Impressions weighted by a Prominence Index, which measures how prominent an ad is within its environment. This metric is part of DV Authentic Attention.
Q1 Audible Impressions Metric
The number of video impressions where the ad was audible for at least the first quartile of its duration.
Q1 Audible Rate Metric
The percentage of video impressions where the ad was audible for at least the first quartile of its duration.
Q1 Audible Viewable Impressions Metric
The number of video impressions where the ad was both audible and viewable for at least the first quartile of its duration.
Q1 Audible Viewable Rate Metric
The percentage of video impressions where the ad was both audible and viewable for at least the first quartile of its duration.
Q1 Completed Impressions Metric
The number of video ad impressions that played through the first quartile (25%).
Q1 Viewable Impressions Metric
The number of video impressions that were viewable for at least the first quartile of the video's duration.
Q2 Audible Impressions Metric
The number of video impressions where the ad was audible for at least the second quartile of its duration.
Q2 Audible Rate Metric
The percentage of video impressions where the ad was audible for at least the second quartile of its duration.
Q2 Audible Viewable Impressions Metric
The number of video impressions where the ad was both audible and viewable for at least the second quartile of its duration.
Q2 Audible Viewable Rate Metric
The percentage of video impressions where the ad was both audible and viewable for at least the second quartile of its duration.
Q2 Completed Impressions Metric
The number of video ad impressions that played through the second quartile (50%).
Q2 Viewable Impressions Metric
The number of video impressions that were viewable for at least the second quartile of the video's duration.
Q3 Audible Impressions Metric
The number of video impressions where the ad was audible for at least the third quartile of its duration.
Q3 Audible Rate Metric
The percentage of video impressions where the ad was audible for at least the third quartile of its duration.
Q3 Audible Viewable Impressions Metric
The number of video impressions where the ad was both audible and viewable for at least the third quartile of its duration.
Q3 Audible Viewable Rate Metric
The percentage of video impressions where the ad was both audible and viewable for at least the third quartile of its duration.
Q3 Completed Impressions Metric
The number of video ad impressions that played through the third quartile (75%).
Q3 Viewable Impressions Metric
The number of video impressions that were viewable for at least the third quartile of the video's duration.
Q4 Audible Impressions Metric
The number of video impressions where the ad was audible for at least the fourth quartile of its duration.
Q4 Audible Rate Metric
The percentage of video impressions where the ad was audible for at least the fourth quartile of its duration.
Q4 Audible Viewable Impressions Metric
The number of video impressions where the ad was both audible and viewable for at least the fourth quartile of its duration.
Q4 Audible Viewable Rate Metric
The percentage of video impressions where the ad was both audible and viewable for at least the fourth quartile of its duration.
Q4 Completed and Viewable Impressions Metric
The number of video impressions that reached full completion (Q4) and were viewable.
Q4 Viewable Impressions Metric
The number of video impressions that were viewable for at least the fourth quartile of the video's duration.
Q4 Viewable Rate Metric
The percentage of video impressions that were viewable for at least the fourth quartile of the video's duration.
Requests Metric
The total number of ad requests made.
Risk Tier Dimension
A classification indicating the level of risk associated with the content or placement, often related to brand suitability.
Share of Allowed Ads Metric
The percentage of ads that were permitted to serve based on the campaign's or advertiser's defined criteria.
Share of Allowed Evaluations Metric
The percentage of all potential ad evaluation opportunities that were deemed permissible for DoubleVerify's quality assessment.
Share of Authentic Ads Metric
The percentage of served ads that DoubleVerify identified as authentic, meaning they were delivered to real users in legitimate environments.
Share of Blocks Metric
The percentage of total ad impressions or placements that DoubleVerify prevented from serving due to quality or suitability concerns.
Share of Brand Suitability Monitored Ads Metric
The proportion of brand suitability monitored ads relative to a total, indicating coverage.
Share of Brand Suitability Monitored Impressions Metric
The percentage of total impressions for which brand suitability was monitored by DoubleVerify.
Share of Evaluations Metric
The percentage of all ad impressions or opportunities that DoubleVerify successfully evaluated for quality.
Share of Monitored Ads Metric
The percentage of ads within a campaign that DoubleVerify actively monitored for various quality and suitability metrics.
Share of Requests Metric
The proportion or percentage of total requests that meet specific criteria, often used in performance monitoring and latency analysis within DoubleVerify's measurement system.
Site & App List Block Rate Metric
The percentage of ad impressions blocked because they appeared on sites or apps that are on an exclusion list.
Site & App List Blocks Metric
The number of ad impressions that were blocked due to appearing on sites or apps explicitly included in a block list.
Site & App List Filters Metric
The number of ad impressions that were filtered out because they appeared on sites or apps that are on an exclusion list.
Site & App List Incident Rate Metric
The percentage of ad impressions that were identified as incidents (e.g., policy violations) due to appearing on sites or apps from a specific list.
Site & App List Incidents Metric
The number of ad impressions identified as incidents (e.g., policy violations) due to appearing on sites or apps from a specific list.
Site Fraud/IVT Blocks Metric
The count of ad impressions blocked because the site was identified as fraudulent or containing invalid traffic (IVT).
Site Fraud/IVT Incidents Metric
The number of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within websites.
Snap Account ID Metric
The unique identifier for the Snapchat account.
Snap Account Name Dimension
The name of the Snapchat account.
Snap Ad Format Dimension
The format of the ad on Snapchat.
Snap Ad ID Metric
The unique identifier for the ad on Snapchat.
Snap Ad Name Dimension
The name of the ad on Snapchat.
Snap Ad Set ID Metric
The unique identifier for the ad set on Snapchat.
Snap Ad Set Name Dimension
The name of the ad set on Snapchat.
Snap Campaign ID Metric
The unique identifier for the campaign on Snapchat.
Snap Campaign Name Dimension
The name of the campaign on Snapchat.
Snap Campaign Objective Dimension
The objective set for the campaign on Snapchat.
Snap Impression Type Dimension
A classification of ad impressions based on how they are delivered or displayed on Snapchat.
State/Region Dimension
The state or region where the ad impression occurred, used for geographical reporting.
Total Ad Interaction Metric
The cumulative sum of all measurable user interactions with advertisements.
Total Attention Dimension
The cumulative measure of attention across all impressions, based on DoubleVerify's proprietary attention metrics.
Total Engagement Dimension
The cumulative measure of user engagement across all impressions, based on DoubleVerify's proprietary engagement metrics.
Total Exposure Dimension
The cumulative measure of ad exposure across all impressions, based on DoubleVerify's proprietary exposure metrics.
Total Intensity Metric
The raw sum of all intensity measurements for ad presentations, reflecting the overall strength and impact of ads. This is part of DV Authentic Attention.
Total Net Ads Metric
The total count of ads after applying all relevant net deductions and verification filters.
Total Net Display Viewable Impressions Metric
The total number of viewable display impressions after applying all relevant filters and deduplication.
Total Net Impressions Metric
The total number of impressions after applying all relevant filters and deduplication.
Total Net PMX Active Ads Dimension
The total net count of ads deemed 'active' according to PMX standards, after verification.
Total Net PMX Display Active Ads Dimension
The total net count of display ads deemed 'active' according to PMX standards, after verification.
Total Net PMX Display Eligible Impressions Dimension
The total net display impressions that were eligible for PMX measurement and verification.
Total Net PMX Display Measured Impressions Dimension
The total net display impressions that were successfully measured by PMX verification.
Total Net PMX Display Measurement Rate Dimension
The total net percentage of display impressions that were successfully measured by PMX verification.
Total Net PMX Display Passed Impressions Dimension
The total net display impressions that passed PMX verification standards.
Total Net PMX Display Passed Rate Dimension
The total net percentage of display impressions that passed PMX verification standards.
Total Net PMX Eligible Impressions Dimension
The total net impressions that were eligible for PMX measurement and verification.
Total Net PMX Failed Impressions Dimension
The total net impressions that failed to meet PMX verification standards.
Total Net PMX Failed Rate Dimension
The total net percentage of impressions that failed to meet PMX verification standards.
Total Net PMX Measured Impressions Dimension
The total net impressions that were successfully measured by PMX verification.
Total Net PMX Measurement Rate Dimension
The overall total net percentage of impressions that were successfully measured by PMX verification.
Total Net PMX Passed Impressions Dimension
The total net impressions that passed PMX verification standards.
Total Net PMX Passed Rate Dimension
The total net percentage of impressions that passed PMX verification standards.
Total Net Video Rate Metric
The overall total net percentage of video impressions after applying all relevant verification and deductions.
Total Net Video Viewable Impressions Metric
The total number of viewable video impressions after applying all relevant filters and deduplication.
Total Net Viewable Impressions Metric
The total net number of impressions that were deemed viewable according to industry standards after verification.
Total Net Viewable Rate Metric
The overall percentage of impressions that were viewable for at least 50% of their duration, considering total net ads criteria.
Total Prominence Metric
The raw sum of all prominence measurements for ad presentations, reflecting the overall visibility and noticeability of ads. This is part of DV Authentic Attention.
Total Time (hr) - Authentic Viewable Impressions Metric
The total accumulated time, in hours, that authentic (fraud-free) and viewable ad impressions were in view.
Total Time (hr) - Display Authentic Viewable Impressions Dimension
The total accumulated time, in hours, that authentic (fraud-free) and viewable display ad impressions were in view.
Total Time (hr) - Display Viewable Impressions Metric
The total accumulated time, in hours, that display ad impressions were in a viewable state.
Total Time (hr) - Viewable Impressions Metric
The total cumulative time, in hours, that all viewable ad impressions were displayed to users.
Total User Presence Metric
The aggregated measure of user interaction events with an ad, such as eyes-on-screen or user touches. This is a key component of engagement data in DV Authentic Attention.
Total Viewable Time (s) Metric
The cumulative time, in seconds, that ad impressions were considered viewable.
Traffic Validity Dimension
A classification indicating the validity of traffic, often categorizing it as valid or invalid.
UC Blocks Metric
The number of ad placements blocked because the associated content or URLs were unclassified by DoubleVerify's categorization system, ensuring brand suitability in environments of unknown classification.
UC Incident Rate Metric
The rate of incidents where ads were associated with undesirable content (UC).
UC Incidents Metric
The number of incidents related to undesirable content (UC) flagged by DoubleVerify.
UC Site Blocks Metric
The number of ad placements blocked specifically on website environments because their associated content or URLs were unclassified by DoubleVerify's system, thereby avoiding unknown suitability risks.
Unique Incident Rate Metric
The rate of distinct incidents related to fraud, brand safety, or suitability.
Unique Incidents Metric
The count of distinct incidents related to fraud, brand safety, or suitability.
Universal App Name Dimension
The name of the mobile application where the ad impression occurred.
User Presence Index Metric
A unique index from DV Authentic Attention that provides a benchmark for how often users are actively present or interacting with an ad, based on metrics like eyes-on-screen and user touches.
User Presence Indexed Impressions Metric
Impressions weighted by a User Presence Index, which measures how actively users are present or interacting with an ad. This metric is part of DV Authentic Attention.
Valid Audible and In-View on Completion Impressions (Audible by Default in CTV) Metric
The number of impressions on Connected TV (CTV) where the video ad was audible (by default) and in view at completion, and passed all fraud and invalid traffic checks.
Valid Eligible Impressions Metric
The number of ad impressions that were eligible for measurement and passed all fraud and invalid traffic checks.
Valid Viewable Impressions Metric
The number of viewable impressions that also meet other quality standards, such as fraud-free.
Vendor Client ID Dimension
A unique identifier assigned to a specific client or advertiser within the vendor's system.
Video Authentic Impressions Metric
The count of authentic impressions for video ads, meaning ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.
Video Authentic Rate Metric
The percentage of video ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.
Video Authentic Viewable Impressions Metric
The count of authentic viewable impressions for video ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.
Video Authentic Viewable Rate Metric
The percentage of authentic viewable impressions that also met the IAB viewability guideline for video ads.
Video Eligible Impressions Metric
The number of video impressions that had the potential to be measured for viewability.
Video Fraud/SIVT Free Impressions Metric
The count of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.
Video Fraud/SIVT Free Rate Metric
The percentage of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.
Video Fraud/SIVT Incidents Metric
The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.
Video Fraud/SIVT Rate Metric
The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.
Video Full Screen Impressions Dimension
The number of video ad impressions that played in full-screen mode.
Video Full Screen Rate Dimension
The percentage of video ad impressions that played in full-screen mode.
Video Measured Impressions Metric
The total number of video impressions for which measurement was successfully performed.
Video Measurement Rate Metric
The percentage of video impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.
Video Monitored Impressions Metric
The total number of video impressions that were actively monitored for quality by DoubleVerify.
Video Viewable Impressions Metric
The number of video ad impressions that met the industry standard for video viewability (e.g., 50% in view for 2 seconds).
Video Viewable Measured Imps Metric
The number of video ad impressions that were viewable and successfully measured.
Video Viewable Rate Metric
The percentage of video impressions that met the IAB guideline for viewability across desktop, mobile web, and mobile in-app delivery.
Video Viewable/Engaged Impressions Metric
Video impressions that were both viewable and demonstrated some form of user engagement.
Video Viewable/Engaged Rate Metric
The percentage of video impressions that were both viewable and demonstrated some form of user engagement.
Viewability Eligible Impressions Metric
The total number of impressions that were eligible for viewability measurement.
Viewability Measured Impressions Metric
The total number of impressions for which viewability measurement was successfully performed.
Viewability Measurement Rate Metric
The percentage of eligible impressions for which viewability measurement was successfully performed.
Viewability Monitored Ads Metric
The number of ads for which viewability was actively monitored.
Viewable Impressions Metric
The number of ad impressions that met the industry standard for viewability (e.g., 50% in view for 1 second for display, 50% for 2 seconds for video).
Viewable Imps Metric
The total number of impressions that were determined to be viewable.
Viewable Rate Metric
The percentage of viewable impressions out of the total measured impressions.
Viewable/Engaged Impressions Metric
Impressions that were both viewable and demonstrated some form of user engagement.
Viewable/Engaged Rate Metric
The percentage of impressions that were both viewable and demonstrated some form of user engagement.
YT Inventory Type Dimension
A classification of ad inventory specifically for YouTube, based on its characteristics or placement.
Year Dimension
The year in which the ad impressions occurred, used for time-based reporting.
account_id Dimension
The unique identifier for the advertising account.