Exactag: Most-used fields#
The table below gives information about most-used fields that you can import from Exactag. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
actionType Dimension
The type of action or event recorded, such as page impressions, conversions, or other predefined interactions within the customer journey.
attributedConversions Metric
The number of conversions directly attributed to specific marketing efforts or touchpoints.
attributedRevenue Metric
The revenue directly attributed to specific marketing efforts or touchpoints.
attributedTotalPrice Metric
The total price of products or services associated with attributed conversions.
basketValue Metric
The total monetary value of the items in a customer's shopping basket at the time of conversion.
campaignId Dimension
A unique identifier for the marketing campaign.
campaignName Dimension
The name of the marketing campaign.
channelId Dimension
A unique identifier for the marketing channel.
channelName Dimension
The name of the marketing channel (e.g., Social, Search, Display).
clicks Metric
The total number of clicks on marketing creatives or links.
comment Dimension
Additional descriptive text or notes related to an event or entity.
commissionedConversions Metric
The number of conversions for which a commission is paid.
commissionedTotalPrice Metric
The total price of products or services associated with commissioned conversions.
conversionId Dimension
A unique identifier for a specific conversion event.
conversionLevel Dimension
Indicates the specific stage or level within a conversion process, often used to track progress through a funnel.
conversionStatus Dimension
The current status of a conversion event, such as pending, completed, or cancelled.
costsTotal Metric
The total cost incurred for the marketing activities.
creativeExternalId Dimension
An external unique identifier for the creative, often from a third-party system.
creativeGroupId Dimension
A unique identifier for a group of related creatives.
creativeGroupName Dimension
The name of a group of related creatives.
creativeId Dimension
A unique identifier for the specific creative.
creativeName Dimension
The name of the specific creative used in a marketing campaign.
currency Dimension
The currency code (e.g., EUR, USD) used for monetary values.
customerId Dimension
A unique identifier for the customer.
customerJourneyContacts Metric
Represents individual touchpoints or interactions a customer has with various marketing channels and campaigns throughout their journey.
date Dimension
The full date when the event occurred.
day Dimension
The specific day the event occurred.
deviceType Dimension
The type of device used by the customer (e.g., Desktop, Mobile, Tablet).
externalCreativeId Dimension
An external unique identifier for the creative, often from a third-party system.
externalLineItemId Dimension
An external unique identifier for the line item, often from a third-party system.
externalPlacementId Dimension
An external unique identifier for the placement, often from a third-party system.
externalProvider Dimension
The name or identifier of an external data provider or partner.
externalPublisherId Dimension
An external unique identifier for the publisher, often from a third-party system.
externalSiteId Dimension
An external unique identifier for the site, often from a third-party system.
geoCity Dimension
The city associated with the geographical location of the event.
geoCountry Dimension
The country associated with the geographical location of the event.
geoRegion Dimension
The region or state associated with the geographical location of the event.
identifiedBy Dimension
The method or identifier used to recognize the user or event.
impressions Metric
The total number of times an advertisement or content was displayed.
involvedCustomerJourneys Metric
Identifies the specific customer journeys associated with a conversion event or set of touchpoints, allowing for analysis of the complete path to conversion.
level Dimension
The hierarchical level of a marketing entity or data aggregation.
levelName Dimension
The name corresponding to the hierarchical level.
lineItemExternalId Dimension
An external unique identifier for the line item, often from a third-party system.
lineItemId Dimension
A unique identifier for the line item within a campaign.
lineItemName Dimension
The name of the line item within a campaign.
orderId Dimension
A unique identifier for the customer's order.
placementExternalId Dimension
An external unique identifier for the placement, often from a third-party system.
placementId Dimension
A unique identifier for the ad placement.
placementName Dimension
The name of the ad placement.
providerId Dimension
A unique identifier for the data provider or partner.
providerName Dimension
The name of the data provider or partner.
publisherClickInfo Dimension
Information related to clicks recorded by the publisher.
publisherCosts Metric
The costs associated with the publisher's activities.
publisherExternalId Dimension
An external unique identifier for the publisher, often from a third-party system.
publisherId Dimension
A unique identifier for the publisher.
publisherName Dimension
The name of the publisher (e.g., Google, Facebook) where the marketing activity took place.
publisherPosition Dimension
The position of the publisher in the customer journey or attribution model.
publisherRevenue Metric
The revenue generated by the publisher's activities.
publisherSession Dimension
Information related to the user session on the publisher's platform.
publisherShare Dimension
The share of revenue or commission attributed to the publisher.
publisherSubId Dimension
A sub-identifier provided by the publisher for tracking purposes.
publisherTs Dimension
The timestamp provided by the publisher for an event.
revenue Metric
The total revenue generated from sales or services.
siteExternalId Dimension
An external unique identifier for the site, often from a third-party system.
siteId Dimension
A unique identifier for the website or application.
siteName Dimension
The name of the website or application.
status Dimension
The current status of an event or entity.
subCampaignId Dimension
A unique identifier for a sub-campaign.
subCampaignName Dimension
The name of a sub-campaign, a more granular division within a main campaign.
trackingCodeId Dimension
A unique identifier for the tracking code used.
trackingCodeName Dimension
The name of the tracking code used.
ts Dimension
The timestamp of when the event occurred.
type Dimension
The type or category of an event or entity.
views Metric
The total number of times an advertisement, video, or content was viewed.