Exactag: Most-used fields

The table below gives information about most-used fields that you can import from Exactag. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
actionType	actionType	The type of action or event recorded, such as page impressions, conversions, or other predefined interactions within the customer journey.	dimension
attributedConversions	attributedConversions	The number of conversions directly attributed to specific marketing efforts or touchpoints.	metric
attributedRevenue	attributedRevenue	The revenue directly attributed to specific marketing efforts or touchpoints.	metric
attributedTotalPrice	attributedTotalPrice	The total price of products or services associated with attributed conversions.	metric
basketValue	basketValue	The total monetary value of the items in a customer’s shopping basket at the time of conversion.	metric
campaignId	campaignId	A unique identifier for the marketing campaign.	dimension
campaignName	campaignName	The name of the marketing campaign.	dimension
channelId	channelId	A unique identifier for the marketing channel.	dimension
channelName	channelName	The name of the marketing channel (e.g., Social, Search, Display).	dimension
clicks	clicks	The total number of clicks on marketing creatives or links.	metric
comment	comment	Additional descriptive text or notes related to an event or entity.	dimension
commissionedConversions	commissionedConversions	The number of conversions for which a commission is paid.	metric
commissionedTotalPrice	commissionedTotalPrice	The total price of products or services associated with commissioned conversions.	metric
conversionId	conversionId	A unique identifier for a specific conversion event.	dimension
conversionLevel	conversionLevel	Indicates the specific stage or level within a conversion process, often used to track progress through a funnel.	dimension
conversionStatus	conversionStatus	The current status of a conversion event, such as pending, completed, or cancelled.	dimension
costsTotal	costsTotal	The total cost incurred for the marketing activities.	metric
creativeExternalId	creativeExternalId	An external unique identifier for the creative, often from a third-party system.	dimension
creativeGroupId	creativeGroupId	A unique identifier for a group of related creatives.	dimension
creativeGroupName	creativeGroupName	The name of a group of related creatives.	dimension
creativeId	creativeId	A unique identifier for the specific creative.	dimension
creativeName	creativeName	The name of the specific creative used in a marketing campaign.	dimension
currency	currency	The currency code (e.g., EUR, USD) used for monetary values.	dimension
customerId	customerId	A unique identifier for the customer.	dimension
customerJourneyContacts	customerJourneyContacts	Represents individual touchpoints or interactions a customer has with various marketing channels and campaigns throughout their journey.	metric
date	date	The full date when the event occurred.	dimension
day	day	The specific day the event occurred.	dimension
deviceType	deviceType	The type of device used by the customer (e.g., Desktop, Mobile, Tablet).	dimension
externalCreativeId	externalCreativeId	An external unique identifier for the creative, often from a third-party system.	dimension
externalLineItemId	externalLineItemId	An external unique identifier for the line item, often from a third-party system.	dimension
externalPlacementId	externalPlacementId	An external unique identifier for the placement, often from a third-party system.	dimension
externalProvider	externalProvider	The name or identifier of an external data provider or partner.	dimension
externalPublisherId	externalPublisherId	An external unique identifier for the publisher, often from a third-party system.	dimension
externalSiteId	externalSiteId	An external unique identifier for the site, often from a third-party system.	dimension
geoCity	geoCity	The city associated with the geographical location of the event.	dimension
geoCountry	geoCountry	The country associated with the geographical location of the event.	dimension
geoRegion	geoRegion	The region or state associated with the geographical location of the event.	dimension
identifiedBy	identifiedBy	The method or identifier used to recognize the user or event.	dimension
impressions	impressions	The total number of times an advertisement or content was displayed.	metric
involvedCustomerJourneys	involvedCustomerJourneys	Identifies the specific customer journeys associated with a conversion event or set of touchpoints, allowing for analysis of the complete path to conversion.	metric
level	level	The hierarchical level of a marketing entity or data aggregation.	dimension
levelName	levelName	The name corresponding to the hierarchical level.	dimension
lineItemExternalId	lineItemExternalId	An external unique identifier for the line item, often from a third-party system.	dimension
lineItemId	lineItemId	A unique identifier for the line item within a campaign.	dimension
lineItemName	lineItemName	The name of the line item within a campaign.	dimension
orderId	orderId	A unique identifier for the customer’s order.	dimension
placementExternalId	placementExternalId	An external unique identifier for the placement, often from a third-party system.	dimension
placementId	placementId	A unique identifier for the ad placement.	dimension
placementName	placementName	The name of the ad placement.	dimension
providerId	providerId	A unique identifier for the data provider or partner.	dimension
providerName	providerName	The name of the data provider or partner.	dimension
publisherClickInfo	publisherClickInfo	Information related to clicks recorded by the publisher.	dimension
publisherCosts	publisherCosts	The costs associated with the publisher’s activities.	metric
publisherExternalId	publisherExternalId	An external unique identifier for the publisher, often from a third-party system.	dimension
publisherId	publisherId	A unique identifier for the publisher.	dimension
publisherName	publisherName	The name of the publisher (e.g., Google, Facebook) where the marketing activity took place.	dimension
publisherPosition	publisherPosition	The position of the publisher in the customer journey or attribution model.	dimension
publisherRevenue	publisherRevenue	The revenue generated by the publisher’s activities.	metric
publisherSession	publisherSession	Information related to the user session on the publisher’s platform.	dimension
publisherShare	publisherShare	The share of revenue or commission attributed to the publisher.	dimension
publisherSubId	publisherSubId	A sub-identifier provided by the publisher for tracking purposes.	dimension
publisherTs	publisherTs	The timestamp provided by the publisher for an event.	dimension
revenue	revenue	The total revenue generated from sales or services.	metric
siteExternalId	siteExternalId	An external unique identifier for the site, often from a third-party system.	dimension
siteId	siteId	A unique identifier for the website or application.	dimension
siteName	siteName	The name of the website or application.	dimension
status	status	The current status of an event or entity.	dimension
subCampaignId	subCampaignId	A unique identifier for a sub-campaign.	dimension
subCampaignName	subCampaignName	The name of a sub-campaign, a more granular division within a main campaign.	dimension
trackingCodeId	trackingCodeId	A unique identifier for the tracking code used.	dimension
trackingCodeName	trackingCodeName	The name of the tracking code used.	dimension
ts	ts	The timestamp of when the event occurred.	dimension
type	type	The type or category of an event or entity.	dimension
views	views	The total number of times an advertisement, video, or content was viewed.	metric