ExtremeReach: Most-used fields

The table below gives information about most-used fields that you can import from ExtremeReach. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Publisher	Publisher	The unique identifier associated with the media vendor or publisher where the advertising content is displayed.	dimension
agency	Customer	The unique identifier associated with the agency or customer for whom advertising campaigns are managed and reported.	dimension
agencyId	Customer ID	A unique identifier for the customer or agency. This is a dimension used for retrieving tabular reports.	metric
brand	Brand Name	The name of the brand associated with the advertising campaign.	dimension
brandId	Brand Id	A unique identifier for the brand associated with the media plan.	dimension
campaign	Media Plan Name	The name of the media plan or campaign. This is a dimension used for retrieving tabular reports.	dimension
clicks	Video Clicks	The number of clicks on the video advertisements. This is a metric used for reporting campaign performance.	metric
completions	Completions	The number of times a video advertisement was watched to completion. This is a metric used for reporting campaign performance.	metric
cpm	Rate	Cost Per Mille (CPM), representing the cost for one thousand ad impressions. This is a metric indicating the rate of ad delivery.	metric
creativeIsci	Video ISCI	The ISCI (International Standard Commercial Identifier) or Ad-ID code, a unique identifier for the creative asset (video advertisement).	dimension
day	Day	The specific day for which the campaign report data is provided. This is a supported dimension for granular reports.	dimension
impressions	Total Served Ads	The total number of times an advertisement was displayed. This is a metric used for reporting campaign performance.	metric
platform	Platform	The type of digital environment where ads are served, such as desktop, mobile web, mobile app, tablet, or connected TV. This is a dimension used for retrieving tabular reports.	dimension
spend	Media Spend	The total financial cost incurred for the advertising campaign. This is a metric used for reporting campaign performance.	metric
vendor	Vendor	The name of the third-party vendor or destination responsible for ad delivery.	dimension
vendorId	Vendor ID	A unique identifier for the vendor or destination applicable to the media plan.	metric
viewability	Rate of Ads Seen	The percentage of ads that were considered viewable according to industry standards. This is a metric used for reporting campaign performance.	metric