Facebook Lift Studies: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Lift Studies. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
account_id |
account_id |
dimension |
account_name |
account_name |
dimension |
advancedBrandLiftCILower |
advancedBrandLiftCILower |
metric |
advancedBrandLiftCIUpper |
advancedBrandLiftCIUpper |
metric |
advancedBreakthroughs.control |
advancedBreakthroughs.control |
metric |
advancedBreakthroughs.incremental |
advancedBreakthroughs.incremental |
metric |
advancedBreakthroughs.informativeSingleCellBayesianConfidence |
advancedBreakthroughs.informativeSingleCellBayesianConfidence |
metric |
advancedBreakthroughs.test |
advancedBreakthroughs.test |
metric |
advancedCostPerIncrementalBreakthrough |
advancedCostPerIncrementalBreakthrough |
metric |
advancedIsWinner.confidence_level |
advancedIsWinner.confidence_level |
metric |
advancedIsWinner.is_winner |
advancedIsWinner.is_winner |
metric |
advancedScoreMean.control |
advancedScoreMean.control |
metric |
advancedScoreMean.incremental |
advancedScoreMean.incremental |
metric |
advancedScoreMean.test |
advancedScoreMean.test |
metric |
advancedScoreSum.control |
advancedScoreSum.control |
metric |
advancedScoreSum.incremental |
advancedScoreSum.incremental |
metric |
advancedScoreSum.test |
advancedScoreSum.test |
metric |
brandLiftCILower |
brandLiftCILower |
metric |
brandLiftCIUpper |
brandLiftCIUpper |
metric |
breakthroughs.control |
breakthroughs.control |
metric |
breakthroughs.incremental |
breakthroughs.incremental |
metric |
breakthroughs.pValue |
breakthroughs.pValue |
metric |
breakthroughs.singleCellBayesianConfidence |
breakthroughs.singleCellBayesianConfidence |
metric |
breakthroughs.test |
breakthroughs.test |
metric |
cell_campaigns_id |
cell_campaigns_id |
dimension |
cell_id |
cell_id |
dimension |
cell_name |
cell_name |
dimension |
cell_treatment_percentage |
cell_treatment_percentage |
metric |
conversions_CPiC |
conversions_CPiC |
metric |
conversions_confidence |
conversions_confidence |
metric |
conversions_control_raw_scaled |
conversions_control_raw_scaled |
metric |
conversions_control_scaled |
conversions_control_scaled |
metric |
conversions_exposed |
conversions_exposed |
metric |
conversions_incremental |
conversions_incremental |
metric |
conversions_incremental_lower |
conversions_incremental_lower |
metric |
conversions_incremental_share |
conversions_incremental_share |
metric |
conversions_incremental_upper |
conversions_incremental_upper |
metric |
conversions_multicell_confidence |
conversions_multicell_confidence |
dimension |
conversions_multicell_rank |
conversions_multicell_rank |
metric |
conversions_notExposed |
conversions_notExposed |
metric |
conversions_raw_pValue |
conversions_raw_pValue |
dimension |
conversions_test |
conversions_test |
metric |
costPerIncrementalBreakthrough |
costPerIncrementalBreakthrough |
metric |
costPerIncrementalBreakthroughRegion |
costPerIncrementalBreakthroughRegion |
metric |
costPerIncrementalBreakthroughVertical |
costPerIncrementalBreakthroughVertical |
metric |
experiment_id |
experiment_id |
dimension |
frequency |
frequency |
metric |
impressions |
impressions |
metric |
isWinner.confidence_level |
isWinner.confidence_level |
metric |
isWinner.is_winner |
isWinner.is_winner |
metric |
objective_id |
objective_id |
dimension |
objective_name |
objective_name |
dimension |
objective_type |
objective_type |
dimension |
population.control |
population.control |
metric |
population.reached |
population.reached |
metric |
population.test |
population.test |
metric |
population_control |
population_control |
metric |
population_reached |
population_reached |
metric |
population_test |
population_test |
metric |
rawScoreSum.control |
rawScoreSum.control |
metric |
rawScoreSum.test |
rawScoreSum.test |
metric |
responders.control |
responders.control |
metric |
responders.test |
responders.test |
metric |
sales_ROAS |
sales_ROAS |
dimension |
sales_confidence |
sales_confidence |
dimension |
sales_control_raw_scaled |
sales_control_raw_scaled |
dimension |
sales_control_scaled |
sales_control_scaled |
dimension |
sales_exposed |
sales_exposed |
dimension |
sales_incremental |
sales_incremental |
dimension |
sales_incremental_lower |
sales_incremental_lower |
dimension |
sales_incremental_share |
sales_incremental_share |
dimension |
sales_incremental_upper |
sales_incremental_upper |
dimension |
sales_multicell_confidence |
sales_multicell_confidence |
dimension |
sales_multicell_rank |
sales_multicell_rank |
dimension |
sales_notExposed |
sales_notExposed |
dimension |
sales_raw_pValue |
sales_raw_pValue |
dimension |
sales_test |
sales_test |
dimension |
scoreMean.control |
scoreMean.control |
metric |
scoreMean.incremental |
scoreMean.incremental |
metric |
scoreMean.test |
scoreMean.test |
metric |
scoreMeanRegion |
scoreMeanRegion |
metric |
scoreMeanVertical |
scoreMeanVertical |
metric |
scoreSum.control |
scoreSum.control |
metric |
scoreSum.incremental |
scoreSum.incremental |
metric |
scoreSum.test |
scoreSum.test |
metric |
spend |
spend |
metric |
study_end_time |
study_end_time |
dimension |
study_id |
study_id |
dimension |
study_name |
study_name |
dimension |
study_start_time |
study_start_time |
dimension |
study_type |
study_type |
dimension |