Gemius Adreal: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Ad contact time	Ad contact time	metric
Ad contacts	Ad contacts	metric
Ad type	Ad type	dimension
Brand	Brand	dimension
Brand name	Brand name	dimension
Brand owner	Brand owner	dimension
Brand owner name	Brand owner name	dimension
Frequency	Frequency	metric
GRP	GRP	metric
Industry	Industry	dimension
Industry name	Industry name	dimension
Media channel	Media channel	dimension
Media channel name	Media channel name	dimension
Media owner	Media owner	dimension
Media owner name	Media owner name	dimension
Media type	Media type	dimension
Product	Product	dimension
Product name	Product name	dimension
Promotion type	Promotion type	dimension
Reach	Reach	metric
Subindustry	Subindustry	dimension
Subindustry name	Subindustry name	dimension
Viewability rate	Viewability rate	metric
Viewable ad contacts	Viewable ad contacts	metric
date	date	dimension
eQ ad contacts	eQ ad contacts	metric
uncertainty	uncertainty	dimension