Gemius Adreal: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Brand	Brand	The brand associated with the advertising campaign or creative.	dimension
Brand name	Brand name	The name of the brand being advertised.	dimension
Brand owner	Brand owner	Represents the entity that owns a brand, which can be used to segment or filter cross-media advertising data. This field typically identifies the advertiser.	dimension
Brand owner name	Brand owner name	The human-readable name of the brand owner, providing a clear and identifiable label for the owning entity.	dimension
GRP	GRP	Gross Rating Point, a measure of the total audience exposed to an advertisement, expressed as a percentage of the total market times the frequency.	metric
date	date	The specific date for which the advertising data is reported.	dimension
uncertainty	uncertainty	This field provides the uncertainty percentage value for each indicator as a fractional number, indicating the statistical reliability of the reported data. Previously, this was a single value for all metrics, but it is now returned as a dictionary with values for each indicator separately.	dimension