Gemius Adreal: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad contacts	Ad contacts	The total number of times an advertisement has been displayed to users, serving as a key metric for measuring campaign exposure. This can include viewable ad contacts based on IAB criteria.	metric
Ad type	Ad type	Indicates the type of advertisement being measured. This field is typically referred to as ‘content_types’ in the API and can be used to filter campaign data.	dimension
Brand	Brand	The brand associated with the advertising campaign or creative.	dimension
Brand name	Brand name	The name of the brand being advertised.	dimension
Content type	Content type	Represents the type of content where ads are displayed. This can be used as a filter to retrieve data for specific content types.	dimension
Frequency	Frequency	Measures the average number of times an advertisement is shown to a unique user or within a specific segment over a given period. It is available as a metric in campaign performance reports.	metric
GRP	GRP	Gross Rating Point, a measure of the total audience exposed to an advertisement, expressed as a percentage of the total market times the frequency.	metric
Industry	Industry	A classification or segment representing the industry associated with the advertiser or campaign. This field is used to filter and categorize advertising data by industry sector.	dimension
Industry name	Industry name	The human-readable name of the industry associated with the advertiser or campaign, providing a descriptive label for the ‘Industry’ classification.	dimension
Media channel	Media channel	Refers to the platform or medium through which advertising content is delivered, such as TV, PC, or mobile. This is a required parameter for retrieving campaign statistics.	dimension
Media channel name	Media channel name	The specific name of the media platform or channel. This field identifies individual media channels from which data is collected.	dimension
Media type	Media type	The type of media platform where an advertisement is displayed, such as PC, mobile, or TV. This allows for analysis of advertising performance across different media channels.	dimension
Reach	Reach	The total number of unique users who have been exposed to an advertising campaign. Gemius Adreal provides information on total reach and incremental reach across various media.	metric
date	date	The specific date for which the advertising data is reported.	dimension
uncertainty	uncertainty	This field provides the uncertainty percentage value for each indicator as a fractional number, indicating the statistical reliability of the reported data. Previously, this was a single value for all metrics, but it is now returned as a dictionary with values for each indicator separately.	dimension