Gemius Adreal: Most-used fields#
The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Brand Dimension
The brand associated with the advertising campaign or creative.
Brand name Dimension
The name of the brand being advertised.
Brand owner Dimension
The Brand owner field identifies the advertiser or company responsible for a specific brand's advertising campaigns. This data enables analysis of campaign performance and competitive activity related to individual brands.
Brand owner name Dimension
The human-readable name of the brand owner, providing a clear and identifiable label for the owning entity.
GRP Metric
Gross Rating Point, a measure of the total audience exposed to an advertisement, expressed as a percentage of the total market times the frequency.
date Dimension
The specific date for which the advertising data is reported.
uncertainty Dimension
This field provides the uncertainty percentage value for each indicator as a fractional number, indicating the statistical reliability of the reported data. Previously, this was a single value for all metrics, but it is now returned as a dictionary with values for each indicator separately.