Gemius Adreal: Most-used fields#
The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad contact time |
Ad contact time |
metric |
Ad contacts |
Ad contacts |
metric |
Ad type |
Ad type |
dimension |
Brand |
Brand |
dimension |
Brand name |
Brand name |
dimension |
Brand owner |
Brand owner |
dimension |
Brand owner name |
Brand owner name |
dimension |
Frequency |
Frequency |
metric |
GRP |
GRP |
metric |
Industry |
Industry |
dimension |
Industry name |
Industry name |
dimension |
Media channel |
Media channel |
dimension |
Media channel name |
Media channel name |
dimension |
Media owner |
Media owner |
dimension |
Media owner name |
Media owner name |
dimension |
Media type |
Media type |
dimension |
Product |
Product |
dimension |
Product name |
Product name |
dimension |
Promotion type |
Promotion type |
dimension |
Reach |
Reach |
metric |
Subindustry |
Subindustry |
dimension |
Subindustry name |
Subindustry name |
dimension |
Viewability rate |
Viewability rate |
metric |
Viewable ad contacts |
Viewable ad contacts |
metric |
date |
date |
dimension |
eQ ad contacts |
eQ ad contacts |
metric |
uncertainty |
uncertainty |
dimension |