Gemius Adreal: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Frequency	Frequency	The average number of times an individual in the target audience has been exposed to an advertisement over a specific period.	metric
GRP	GRP	Gross Rating Point, a measure of the total audience exposed to an advertisement, expressed as a percentage of the total market times the frequency.	metric
Media type	Media type	The category of media channel through which an advertisement is delivered, such as TV, online, or mobile. These are referred to as ‘platforms’ in the API and their metadata is available from the /api/{market}/platforms/ endpoint.	dimension
Reach	Reach	The total number of unique individuals or households exposed to an advertisement over a specified period.	metric
Viewability rate	Viewability rate	The percentage of total ad contacts that were deemed viewable.	metric
Viewable ad contacts	Viewable ad contacts	The number of ad contacts that meet industry standards for viewability (e.g., a certain percentage of pixels on screen for a minimum duration).	metric
date	date	The specific date for which the advertising data is reported.	dimension
eQ ad contacts	eQ ad contacts	A qualitative metric representing the number of effective quality (eQ) ad contacts, indicating ad exposure under specific viewability and time-in-view conditions. This is referenced as ‘eQ Impressions metrics’ in product descriptions.	metric
uncertainty	uncertainty	This field provides the uncertainty percentage value for each indicator as a fractional number, indicating the statistical reliability of the reported data. Previously, this was a single value for all metrics, but it is now returned as a dictionary with values for each indicator separately.	metric