Gemius Adreal: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad contact time	Ad contact time	The duration an advertisement was viewed, often referred to as ‘time-in-view’, which is a metric used to assess the quality of ad exposure.	metric
Ad contacts	Ad contacts	The total number of times an advertisement was delivered to an audience, often synonymous with impressions.	metric
Ad type	Ad type	The format or category of the advertisement (e.g., display, video, native).	dimension
Brand	Brand	Identifier for the brand associated with the advertisement.	dimension
Brand name	Brand name	The name of the brand associated with the advertisement.	dimension
Brand owner	Brand owner	The primary entity or company that owns the brand being advertised. ‘Brand owner’ is an available data segment for analysis, and relevant metadata can be accessed via the /api/{market}/brands/ endpoint.	dimension
Brand owner name	Brand owner name	The name of the primary company or organization that owns the advertised brand. This information is available as a segment in data queries, and its metadata is provided by the /api/{market}/brands/ endpoint.	dimension
Frequency	Frequency	The average number of times an individual in the target audience has been exposed to an advertisement over a specific period.	metric
GRP	GRP	Gross Rating Point, a measure of the total audience exposed to an advertisement, expressed as a percentage of the total market times the frequency.	metric
Industry	Industry	The industry category to which the advertiser or brand belongs.	dimension
Industry name	Industry name	The name of the industry category.	dimension
Media channel	Media channel	The specific channel through which an advertisement is delivered (e.g., TV, online, radio).	dimension
Media channel name	Media channel name	The name of the media channel.	dimension
Media owner	Media owner	The entity or company that owns the media property where the advertisement is displayed.	dimension
Media owner name	Media owner name	The name of the entity or company that owns the media property.	dimension
Media type	Media type	The category of media channel through which an advertisement is delivered, such as TV, online, or mobile. These are referred to as ‘platforms’ in the API and their metadata is available from the /api/{market}/platforms/ endpoint.	dimension
Product	Product	Represents a specific product or brand for which advertising campaign data is collected. This field allows users to filter reports to focus on particular brands or products.	dimension
Product name	Product name	The distinct name of the product or brand being analyzed. This field provides the human-readable identifier for the Product.	dimension
Reach	Reach	The total number of unique individuals or households exposed to an advertisement over a specified period.	metric
Secondary brand name	Secondary brand name	The name of a secondary brand associated with the advertising campaign or data being analyzed. Brands are available as a filter in the API and metadata can be fetched from the /api/{market}/brands/ endpoint.	dimension
Secondary brand owner name	Secondary brand owner name	The name of the entity that owns a secondary brand. ‘Brand owner’ can be used as a data segment in the API, and brand metadata can be obtained from the /api/{market}/brands/ endpoint.	dimension
Subindustry	Subindustry	A more granular classification of the industry to which an advertiser or brand belongs. Industry data is available as an optional filter and metadata can be fetched from the /api/{market}/industries/ endpoint.	dimension
Subindustry name	Subindustry name	The name of the detailed industry category associated with the brand or advertiser. Industry metadata, including names, can be retrieved from the /api/{market}/industries/ endpoint.	dimension
Viewability rate	Viewability rate	The percentage of total ad contacts that were deemed viewable.	metric
Viewable ad contacts	Viewable ad contacts	The number of ad contacts that meet industry standards for viewability (e.g., a certain percentage of pixels on screen for a minimum duration).	metric
date	date	The specific date for which the advertising data is reported.	dimension
eQ ad contacts	eQ ad contacts	A qualitative metric representing the number of effective quality (eQ) ad contacts, indicating ad exposure under specific viewability and time-in-view conditions. This is referenced as ‘eQ Impressions metrics’ in product descriptions.	metric
uncertainty	uncertainty		dimension