Global Media Platform: Most-used fields#
The table below gives information about most-used fields that you can import from Global Media Platform. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
actualSummary.actions |
actualSummary.actions |
The actual number of actions taken by users in response to the campaign. |
metric |
actualSummary.clicks |
actualSummary.clicks |
The actual number of clicks recorded for the campaign. |
metric |
actualSummary.ctr |
actualSummary.ctr |
The actual click-through rate for the campaign, calculated as clicks divided by measurable impressions. |
metric |
actualSummary.engagements |
actualSummary.engagements |
The actual number of engagements with the campaign content. |
metric |
actualSummary.followers |
actualSummary.followers |
The actual number of new followers gained due to the campaign. |
metric |
actualSummary.leads |
actualSummary.leads |
The actual number of leads generated by the campaign. |
metric |
actualSummary.measurableImpressions |
actualSummary.measurableImpressions |
The actual number of measurable impressions for the campaign. |
metric |
actualSummary.netNet |
actualSummary.netNet |
The actual net-net media spend for the campaign, which represents the cost after all deductions and agency commissions. |
metric |
actualSummary.qualityImpressions |
actualSummary.qualityImpressions |
The actual number of quality impressions delivered by the campaign, indicating higher engagement or visibility. |
dimension |
actualSummary.qualityVisits |
actualSummary.qualityVisits |
The actual number of quality visits to a website or platform resulting from the campaign. |
dimension |
actualSummary.revenue |
actualSummary.revenue |
The actual revenue generated directly from the campaign. |
dimension |
actualSummary.servedImpressions |
actualSummary.servedImpressions |
The actual number of impressions served for the campaign. |
metric |
actualSummary.uniqueImpressions |
actualSummary.uniqueImpressions |
The actual number of unique users who saw the campaign content. |
dimension |
actualSummary.videoPlayed100 |
actualSummary.videoPlayed100 |
The actual count of video plays that reached 100% completion. |
metric |
actualSummary.videoPlayed100Rate |
actualSummary.videoPlayed100Rate |
The actual rate of video plays that reached 100% completion. |
metric |
actualSummary.videoPlayed25 |
actualSummary.videoPlayed25 |
The actual count of video plays that reached 25% completion. |
metric |
actualSummary.videoPlayed25Rate |
actualSummary.videoPlayed25Rate |
The actual rate of video plays that reached 25% completion. |
metric |
actualSummary.videoPlayed50 |
actualSummary.videoPlayed50 |
The actual count of video plays that reached 50% completion. |
metric |
actualSummary.videoPlayed50Rate |
actualSummary.videoPlayed50Rate |
The actual rate of video plays that reached 50% completion. |
metric |
actualSummary.videoPlayed75 |
actualSummary.videoPlayed75 |
The actual count of video plays that reached 75% completion. |
metric |
actualSummary.videoPlayed75Rate |
actualSummary.videoPlayed75Rate |
The actual rate of video plays that reached 75% completion. |
metric |
actualSummary.videoViews |
actualSummary.videoViews |
The actual total number of video views recorded for the campaign. |
metric |
actualSummary.viewableImpressions |
actualSummary.viewableImpressions |
The actual number of impressions that were deemed viewable by industry standards. |
metric |
actualSummary.viewableImpressionsIab |
actualSummary.viewableImpressionsIab |
The actual number of impressions deemed viewable according to IAB (Interactive Advertising Bureau) standards. |
metric |
actualSummary.visits |
actualSummary.visits |
The actual number of visits to a website or platform resulting from the campaign. |
dimension |
brand |
brand |
The brand associated with the campaign. |
dimension |
campaignId |
campaignId |
A unique identifier for the campaign. |
dimension |
campaignName |
campaignName |
The name of the campaign. |
dimension |
countryCode |
countryCode |
The two-letter ISO country code where the campaign is running. |
dimension |
currency |
currency |
The currency used for financial metrics related to the campaign. |
dimension |
endDate |
endDate |
The planned end date of the campaign. |
dimension |
fiscalYear |
fiscalYear |
The fiscal year to which the campaign belongs. |
metric |
id |
id |
A unique identifier for the campaign or a specific plan record. |
dimension |
planStatus |
planStatus |
The current status of the media plan (e.g., active, pending, completed). |
dimension |
plannedSummary.actions |
plannedSummary.actions |
The planned or targeted number of actions to be taken by users in response to the campaign. |
dimension |
plannedSummary.clicks |
plannedSummary.clicks |
The planned or targeted number of clicks for the campaign. |
dimension |
plannedSummary.ctr |
plannedSummary.ctr |
The planned or targeted click-through rate for the campaign. |
dimension |
plannedSummary.engagements |
plannedSummary.engagements |
The planned or targeted number of engagements with the campaign content. |
dimension |
plannedSummary.followers |
plannedSummary.followers |
The planned or targeted number of new followers to be gained due to the campaign. |
dimension |
plannedSummary.leads |
plannedSummary.leads |
The planned or targeted number of leads to be generated by the campaign. |
dimension |
plannedSummary.measurableImpressions |
plannedSummary.measurableImpressions |
The planned or targeted number of measurable impressions for the campaign. |
dimension |
plannedSummary.netNet |
plannedSummary.netNet |
The planned or targeted net-net media spend for the campaign. |
dimension |
plannedSummary.qualityImpressions |
plannedSummary.qualityImpressions |
The planned or targeted number of quality impressions for the campaign. |
dimension |
plannedSummary.qualityVisits |
plannedSummary.qualityVisits |
The planned or targeted number of quality visits to a website or platform resulting from the campaign. |
dimension |
plannedSummary.revenue |
plannedSummary.revenue |
The planned or targeted revenue to be generated directly from the campaign. |
dimension |
plannedSummary.servedImpressions |
plannedSummary.servedImpressions |
The planned or targeted number of impressions to be served for the campaign. |
dimension |
plannedSummary.uniqueImpressions |
plannedSummary.uniqueImpressions |
The planned or targeted number of unique users to see the campaign content. |
dimension |
plannedSummary.videoPlayed100 |
plannedSummary.videoPlayed100 |
The planned or targeted count of video plays that reach 100% completion. |
dimension |
plannedSummary.videoPlayed100Rate |
plannedSummary.videoPlayed100Rate |
The planned or targeted rate of video plays that reach 100% completion. |
dimension |
plannedSummary.videoPlayed25 |
plannedSummary.videoPlayed25 |
The planned or targeted count of video plays that reach 25% completion. |
dimension |
plannedSummary.videoPlayed25Rate |
plannedSummary.videoPlayed25Rate |
The planned or targeted rate of video plays that reach 25% completion. |
dimension |
plannedSummary.videoPlayed50 |
plannedSummary.videoPlayed50 |
The planned or targeted count of video plays that reach 50% completion. |
dimension |
plannedSummary.videoPlayed50Rate |
plannedSummary.videoPlayed50Rate |
The planned or targeted rate of video plays that reach 50% completion. |
dimension |
plannedSummary.videoPlayed75 |
plannedSummary.videoPlayed75 |
The planned or targeted count of video plays that reach 75% completion. |
dimension |
plannedSummary.videoPlayed75Rate |
plannedSummary.videoPlayed75Rate |
The planned or targeted rate of video plays that reach 75% completion. |
dimension |
plannedSummary.videoViews |
plannedSummary.videoViews |
The planned or targeted total number of video views for the campaign. |
dimension |
plannedSummary.viewableImpressions |
plannedSummary.viewableImpressions |
The planned or targeted number of impressions that are deemed viewable by industry standards. |
dimension |
plannedSummary.viewableImpressionsIab |
plannedSummary.viewableImpressionsIab |
The planned or targeted number of impressions deemed viewable according to IAB (Interactive Advertising Bureau) standards. |
dimension |
plannedSummary.visits |
plannedSummary.visits |
The planned or targeted number of visits to a website or platform resulting from the campaign. |
dimension |
regions |
regions |
The geographical regions, typically represented as countries, for which media planning and buying data is available within the Global Media Platform. |
dimension |
startDate |
startDate |
The planned start date of the campaign. |
dimension |