Google Campaign Manager 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AccountID (string) |
AccountID (string) |
The unique identifier for the Campaign Manager 360 account, represented as a string. |
metric |
Active View: % of Audible (Unmuted) for 2 sec Impressions |
Active View: % of Audible (Unmuted) for 2 sec Impressions |
The percentage of impressions where the ad was audible (unmuted) for at least 2 seconds. |
metric |
Active View: % of Audible (Unmuted) for 30 sec Impressions |
Active View: % of Audible (Unmuted) for 30 sec Impressions |
The percentage of impressions where the ad was audible (unmuted) for at least 30 seconds. |
metric |
Active View: % of Audible and Background Impressions |
Active View: % of Audible and Background Impressions |
The percentage of impressions where the ad was both audible and playing in the background. |
metric |
Active View: % of Complete Audible Impressions |
Active View: % of Complete Audible Impressions |
The percentage of impressions where the ad was audible for its entire duration. |
metric |
Active View: % of Ever Muted |
Active View: % of Ever Muted |
The percentage of impressions where the ad was muted at any point during its play. |
metric |
Active View: % of First Quartile Audible Impressions |
Active View: % of First Quartile Audible Impressions |
The percentage of first quartile impressions where the ad was audible. |
metric |
Active View: % of Midpoint Audible Impressions |
Active View: % of Midpoint Audible Impressions |
The percentage of midpoint impressions where the ad was audible. |
metric |
Active View: % of Third Quartile Audible Impressions |
Active View: % of Third Quartile Audible Impressions |
The percentage of third quartile impressions where the ad was audible. |
metric |
Active View: Audible (Unmuted) for 2 sec Impressions |
Active View: Audible (Unmuted) for 2 sec Impressions |
The number of Active View measurable impressions where the video ad was audible (unmuted) for at least 2 seconds. |
metric |
Active View: Audible Measurable Impressions |
Active View: Audible Measurable Impressions |
The number of Active View measurable impressions where the ad’s audio was audible. |
metric |
Active View: Audible and Background Impressions |
Active View: Audible and Background Impressions |
metric |
|
Active View: Custom Metric ID |
Active View: Custom Metric ID |
The ID of a custom Active View metric. |
dimension |
Active View: Custom Metric Name |
Active View: Custom Metric Name |
dimension |
|
Active browser type (string) |
Active browser type (string) |
The type of web browser used by the user when interacting with the ad. |
dimension |
Active device (string) |
Active device (string) |
The type of device used by the user (e.g., mobile, tablet, desktop) when interacting with the ad. |
dimension |
Advertiser Name |
Advertiser Name |
The name of the advertiser. |
dimension |
Age Category (number) |
Age Category (number) |
A numerical representation of an age demographic category. |
metric |
Age Category (string) |
Age Category (string) |
A string representation of an age demographic category. |
dimension |
Audience (string) |
Audience (string) |
The targeted audience segment, represented as a string. |
dimension |
Audience Targeted |
Audience Targeted |
The specific audience segment or demographic characteristics that the campaign or ad was configured to reach. |
dimension |
Audio Companion Views |
Audio Companion Views |
metric |
|
Audio First-Quartile Completions |
Audio First-Quartile Completions |
The number of times an audio ad was played to at least 25% of its duration. |
metric |
Audio Third-Quartile Completions |
Audio Third-Quartile Completions |
The number of times an audio ad was played to at least 75% of its duration. |
metric |
Banner Clicks (string) |
Banner Clicks (string) |
The number of clicks on banner ad creatives, represented as a string. |
dimension |
Billing Profile ID |
Billing Profile ID |
The unique identifier for a billing profile. |
metric |
Billing Profile Name |
Billing Profile Name |
The name of the billing profile. |
dimension |
Blocked Percentage |
Blocked Percentage |
The percentage of ad impressions or requests that were blocked. |
metric |
Buy Objective |
Buy Objective |
The primary goal or objective set for a campaign or ad buy, such as brand awareness, lead generation, or sales. |
dimension |
CM360 Billable Events |
CM360 Billable Events |
Events within Campaign Manager 360 that incur a cost or are considered billable actions. |
metric |
CM360 Tech Fee: Ad Serving |
CM360 Tech Fee: Ad Serving |
metric |
|
CM360 Tech Fee: Advanced Ad Serving (Audio) |
CM360 Tech Fee: Advanced Ad Serving (Audio) |
metric |
|
CM360 Tech Fee: Advanced Ad Serving (Display) |
CM360 Tech Fee: Advanced Ad Serving (Display) |
metric |
|
CM360 Tech Fee: Advanced Ad Serving (Video) |
CM360 Tech Fee: Advanced Ad Serving (Video) |
metric |
|
CM360 Tech Fee: Advanced Display Ad Serving |
CM360 Tech Fee: Advanced Display Ad Serving |
metric |
|
CM360 Tech Fee: Audio Ad Serving |
CM360 Tech Fee: Audio Ad Serving |
metric |
|
CM360 Tech Fee: Display Ad Serving |
CM360 Tech Fee: Display Ad Serving |
metric |
|
CM360 Tech Fee: Total Fee |
CM360 Tech Fee: Total Fee |
metric |
|
CM360 Tech Fee: Tracking Ad Clicks |
CM360 Tech Fee: Tracking Ad Clicks |
metric |
|
CM360 Tech Fee: Tracking Ad Impressions |
CM360 Tech Fee: Tracking Ad Impressions |
metric |
|
CM360 Tech Fee: Video Ad Serving |
CM360 Tech Fee: Video Ad Serving |
metric |
|
Campaign Goal |
Campaign Goal |
The primary objective set for an advertising campaign. |
dimension |
Campaign ID (string) |
Campaign ID (string) |
The unique identifier for the campaign. |
dimension |
Campaign Name |
Campaign Name |
The name of the campaign. |
dimension |
Campaign Objective |
Campaign Objective |
dimension |
|
Campaign Type |
Campaign Type |
dimension |
|
Campaign external ID |
Campaign external ID |
An identifier for a campaign that originates from an external system. |
dimension |
CampaignName |
CampaignName |
The name of the campaign. |
metric |
Channel |
Channel |
The marketing channel through which an ad impression, click, or conversion occurred. |
dimension |
Channel Type |
Channel Type |
dimension |
|
City (string) |
City (string) |
The city where an event occurred, represented as a string. |
dimension |
Click Tracker |
Click Tracker |
dimension |
|
Click-through Conversion Events + Cross-Environment |
Click-through Conversion Events + Cross-Environment |
The total number of conversions that occurred after a user clicked on an ad, including conversions across different devices or environments. |
metric |
Click-through Conversions + Cross-Environment |
Click-through Conversions + Cross-Environment |
The number of conversions attributed to a click on an ad, aggregated across various user environments. |
metric |
Click-through Revenue + Cross-Environment |
Click-through Revenue + Cross-Environment |
The revenue generated from click-through conversions, aggregated across various user environments. |
metric |
Companion Impressions |
Companion Impressions |
The number of times a companion ad was displayed alongside a primary ad. |
metric |
Converting Paths |
Converting Paths |
The sequence of interactions (e.g., clicks, impressions) leading to a conversion. |
metric |
Convs |
Convs |
The total number of conversions. |
dimension |
Cookie Consented Floodlight Impressions |
Cookie Consented Floodlight Impressions |
The number of Floodlight impressions recorded for users who have provided consent for cookie tracking. |
metric |
Cookie Reach: Average Impression Frequency |
Cookie Reach: Average Impression Frequency |
The average number of impressions served to a unique cookie. |
metric |
Cookie Reach: Incremental Click Reach |
Cookie Reach: Incremental Click Reach |
The additional number of unique cookies reached through clicks over a period, beyond the initial reach. |
metric |
Cookie Reach: Incremental Impression Reach |
Cookie Reach: Incremental Impression Reach |
The additional number of unique cookies reached by impressions beyond a certain baseline. |
metric |
Cookie Reach: Incremental Total Reach |
Cookie Reach: Incremental Total Reach |
The additional total number of unique cookies reached beyond a certain baseline. |
metric |
Cookie Unconsented Clicks |
Cookie Unconsented Clicks |
The number of clicks recorded for users who have not provided consent for cookie tracking. |
metric |
Cookie Unconsented Floodlight Impressions |
Cookie Unconsented Floodlight Impressions |
The number of Floodlight impressions recorded for users who have not provided consent for cookie tracking. |
metric |
Cost-per-Activity |
Cost-per-Activity |
The cost incurred for each recorded Floodlight activity. |
dimension |
Cost/Price (number) |
Cost/Price (number) |
metric |
|
Country (number) |
Country (number) |
metric |
|
Country (string) |
Country (string) |
The country where the user or event originated, represented as a string. |
dimension |
Country Code |
Country Code |
The two-letter ISO country code associated with the user or ad delivery location. |
dimension |
Country Code (string) |
Country Code (string) |
The two-letter ISO country code associated with the user’s geographical location. |
dimension |
Country Name |
Country Name |
The full name of the country. |
dimension |
County/Region |
County/Region |
The geographic county or region associated with the user or event. |
dimension |
Creative Group Name |
Creative Group Name |
The name of the group to which a creative belongs. |
dimension |
Creative Id |
Creative Id |
The unique identifier for a creative. |
metric |
Creative Name |
Creative Name |
The name given to an individual creative asset. |
dimension |
Creative Size |
Creative Size |
The dimensions of the creative, for example, ‘300x250’. |
dimension |
Currency (number) |
Currency (number) |
metric |
|
Custom Floodlight Variable 100 |
Custom Floodlight Variable 100 |
A user-defined custom variable (Custom Floodlight Variable 100) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 25 |
Custom Floodlight Variable 25 |
A user-defined custom variable (Custom Floodlight Variable 25) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 50 |
Custom Floodlight Variable 50 |
A user-defined custom variable (Custom Floodlight Variable 50) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 75 |
Custom Floodlight Variable 75 |
A user-defined custom variable (Custom Floodlight Variable 75) used to collect additional data for Floodlight activities. |
metric |
DBM Advertiser |
DBM Advertiser |
The name of the Display & Video 360 (DBM) advertiser. |
dimension |
DBM Advertiser ID |
DBM Advertiser ID |
The unique identifier for the Display & Video 360 (DBM) advertiser. |
metric |
DBM Cost (Account Currency) |
DBM Cost (Account Currency) |
The cost incurred in Display & Video 360 (DBM), reported in the account’s local currency. |
metric |
DBM Cost USD |
DBM Cost USD |
The cost incurred in US Dollars from ads served through Display & Video 360 (formerly DoubleClick Bid Manager). |
metric |
DBM Creative |
DBM Creative |
The name of the creative as defined in Display & Video 360 (formerly DBM). |
dimension |
DBM Creative ID |
DBM Creative ID |
The ID of the creative as defined in Display & Video 360 (formerly DBM). |
metric |
DBM Insertion Order |
DBM Insertion Order |
The name of the Display & Video 360 (DBM) insertion order. |
dimension |
DBM Insertion Order ID |
DBM Insertion Order ID |
The unique identifier for the Display & Video 360 (DBM) insertion order. |
metric |
DBM Line Item |
DBM Line Item |
The name of the Display & Video 360 (DBM) line item. |
dimension |
DBM Line Item ID |
DBM Line Item ID |
The unique identifier for the Display & Video 360 (DBM) line item. |
metric |
DMA (string) |
DMA (string) |
The Designated Market Area (DMA) associated with the user’s geographical location. |
dimension |
DV360 campaign |
DV360 campaign |
The name of the campaign as defined within Display & Video 360. |
dimension |
DV360 campaign ID |
DV360 campaign ID |
The unique identifier for the campaign as defined within Display & Video 360. |
dimension |
DV360 cost (Account currency) |
DV360 cost (Account currency) |
The cost incurred from Display & Video 360 (DV360) activities, reported in the account’s currency. |
metric |
DV360 insertion order |
DV360 insertion order |
The name of the Display & Video 360 (DV360) insertion order. |
dimension |
DV360 insertion order ID |
DV360 insertion order ID |
The unique identifier for the Display & Video 360 (DV360) insertion order. |
metric |
DV360 site |
DV360 site |
The name of the website or application where an ad was served, as defined in Display & Video 360. |
dimension |
DV360 site ID |
DV360 site ID |
The unique identifier for the website or application where an ad was served, as defined in Display & Video 360. |
dimension |
Data Source |
Data Source |
Identifies the origin or provider of the data, used for reporting purposes. |
dimension |
Datasource |
Datasource |
The origin of the data. |
dimension |
DateVersion |
DateVersion |
metric |
|
DateVersion (string) |
DateVersion (string) |
metric |
|
DayofWeek |
DayofWeek |
dimension |
|
Device (string) |
Device (string) |
The type of hardware platform (e.g., desktop, mobile) where an ad was delivered or a conversion occurred. |
dimension |
Device Type (string) |
Device Type (string) |
The type of device used by the user (e.g., mobile, tablet, desktop). |
dimension |
Duplicate Consented Floodlight Impressions |
Duplicate Consented Floodlight Impressions |
The number of Floodlight impressions identified as duplicates for users who have provided cookie consent. |
metric |
Dynamic Profile ID |
Dynamic Profile ID |
The unique identifier for a dynamic profile, used in dynamic creative optimization. |
dimension |
End Date |
End Date |
The conclusion date for a campaign, ad, or other time-bound entity. |
dimension |
Engagements |
Engagements |
The number of user interactions with an ad or content. |
metric |
Environment (number) |
Environment (number) |
The numerical identifier for the environment (e.g., web, mobile app) where an event occurred. |
metric |
Environment (string) |
Environment (string) |
The environment where an ad event occurred, such as web or in-app. |
dimension |
Event Type |
Event Type |
dimension |
|
Full-screen Impressions |
Full-screen Impressions |
The number of times a video ad was displayed in full-screen mode. |
metric |
Full-screen Video Plays |
Full-screen Video Plays |
The number of times a video ad was played in full-screen mode. |
metric |
Google User ID (number) |
Google User ID (number) |
A unique numerical identifier assigned to a Google user. |
metric |
Impressions (Co-Viewed) |
Impressions (Co-Viewed) |
metric |
|
Interaction {NUM}: Advertiser |
Interaction {NUM}: Advertiser |
The name of the advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Advertiser ID |
Interaction {NUM}: Advertiser ID |
The unique identifier for the advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Campaign |
Interaction {NUM}: Campaign |
The campaign associated with a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Campaign ID |
Interaction {NUM}: Campaign ID |
The unique identifier for the campaign associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Click-through URL |
Interaction {NUM}: Click-through URL |
The URL clicked during a specific interaction in a conversion path. |
dimension |
Interaction {NUM}: Floodlight Attributed Interaction |
Interaction {NUM}: Floodlight Attributed Interaction |
Indicates whether a specific interaction in a conversion path was attributed to a Floodlight activity. |
dimension |
Interaction {NUM}: Interaction Channel |
Interaction {NUM}: Interaction Channel |
The marketing channel (e.g., display, search, social) through which a specific interaction point in a user’s conversion path occurred. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Interaction Date/Time |
Interaction {NUM}: Interaction Date/Time |
The date and time of a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Interaction Number |
Interaction {NUM}: Interaction Number |
A sequential number representing a specific interaction point in a user’s conversion path. |
metric |
Interaction {NUM}: Interaction Type |
Interaction {NUM}: Interaction Type |
The type of interaction that occurred at a specific point in a user’s conversion path (e.g., click, impression). |
dimension |
Interaction {NUM}: Paid Search Ad |
Interaction {NUM}: Paid Search Ad |
The paid search ad associated with a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Paid Search Ad Group |
Interaction {NUM}: Paid Search Ad Group |
The paid search ad group associated with a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Paid Search Ad Group ID |
Interaction {NUM}: Paid Search Ad Group ID |
The unique identifier for the paid search ad group associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Ad ID |
Interaction {NUM}: Paid Search Ad ID |
The unique identifier for the paid search ad associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Advertiser |
Interaction {NUM}: Paid Search Advertiser |
The name of the paid search advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Advertiser ID |
Interaction {NUM}: Paid Search Advertiser ID |
The unique identifier for the paid search advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Agency |
Interaction {NUM}: Paid Search Agency |
The name of the agency managing the paid search activity associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Campaign |
Interaction {NUM}: Paid Search Campaign |
The paid search campaign associated with a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Paid Search Campaign ID |
Interaction {NUM}: Paid Search Campaign ID |
The unique identifier for the paid search campaign associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Engine Account |
Interaction {NUM}: Paid Search Engine Account |
The name of the paid search engine account (e.g., Google Ads, Microsoft Advertising) associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Engine Account Category |
Interaction {NUM}: Paid Search Engine Account Category |
The category of the paid search engine account associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Engine Account ID |
Interaction {NUM}: Paid Search Engine Account ID |
The unique identifier for the paid search engine account associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Keyword |
Interaction {NUM}: Paid Search Keyword |
dimension |
|
Interaction {NUM}: Placement |
Interaction {NUM}: Placement |
The placement associated with a specific interaction point in a user’s conversion path. |
dimension |
Interaction {NUM}: Placement ID |
Interaction {NUM}: Placement ID |
The unique identifier for the placement associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Site (CM360) |
Interaction {NUM}: Site (CM360) |
The name of the site (publisher website or app) as tracked in Campaign Manager 360, associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Site (DCM) |
Interaction {NUM}: Site (DCM) |
The site where a specific interaction in a conversion path occurred, as tracked by Campaign Manager (DCM). |
dimension |
Interaction {NUM}: Site ID (CM360) |
Interaction {NUM}: Site ID (CM360) |
The unique identifier for the site (publisher website or app) as tracked in Campaign Manager 360, associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Invalid Tracked Ads |
Invalid Tracked Ads |
The count of ads that were tracked but deemed invalid. |
metric |
Inventory Source |
Inventory Source |
The specific source (e.g., ad exchange, publisher direct) from which ad inventory was obtained. |
dimension |
Keywords (number) |
Keywords (number) |
metric |
|
Language |
Language |
The language of the user or the targeted language of the ad. |
dimension |
Language (string) |
Language (string) |
The language setting of the user’s browser or device, represented as a string. |
dimension |
Leads |
Leads |
The number of potential customers who have shown interest in a product or service, typically by providing contact information. |
metric |
Local Currency Revenue (number) |
Local Currency Revenue (number) |
metric |
|
Location (number) |
Location (number) |
Geographic location data, typically represented as a numerical ID. |
metric |
Location (string) |
Location (string) |
Geographic location data, typically represented as a string (e.g., city, country). |
dimension |
Market |
Market |
dimension |
|
Media Cost_USD |
Media Cost_USD |
The cost incurred for media placements, reported in US Dollars. |
metric |
Media Type |
Media Type |
The type of media used for the ad (e.g., display, video, audio). |
dimension |
Online Sales |
Online Sales |
The total revenue generated from sales made online as a result of ad campaigns. |
dimension |
Page URL |
Page URL |
The full URL of the webpage where an event occurred or an ad was displayed. |
dimension |
Page Url (string) |
Page Url (string) |
The URL of the webpage where the ad or event occurred, represented as a string. |
dimension |
Page Views |
Page Views |
The total number of times a webpage was loaded and displayed to users. |
metric |
PagePath |
PagePath |
dimension |
|
PagePath (string) |
PagePath (string) |
dimension |
|
Pageviews |
Pageviews |
The total number of times a webpage was loaded and displayed to users. |
metric |
Paid Social Ad |
Paid Social Ad |
The specific ad creative used in a paid social media campaign. |
dimension |
Paid Social Ad Group |
Paid Social Ad Group |
The ad group within a paid social media campaign. |
dimension |
Paid Social Ad Group ID |
Paid Social Ad Group ID |
dimension |
|
Paid Social Ad ID |
Paid Social Ad ID |
dimension |
|
Paid Social Advertiser |
Paid Social Advertiser |
dimension |
|
Paid Social Advertiser ID |
Paid Social Advertiser ID |
dimension |
|
Paid Social Agency |
Paid Social Agency |
dimension |
|
Paid Social Agency ID |
Paid Social Agency ID |
dimension |
|
Paid Social Campaign |
Paid Social Campaign |
dimension |
|
Paid Social Campaign ID |
Paid Social Campaign ID |
dimension |
|
Paid Social Engine Account |
Paid Social Engine Account |
dimension |
|
Paid Social Engine Account ID |
Paid Social Engine Account ID |
dimension |
|
Paid Social External Ad Group ID |
Paid Social External Ad Group ID |
dimension |
|
Paid Social External Campaign ID |
Paid Social External Campaign ID |
External identifier for the campaign, typically originating from a linked ad platform. |
dimension |
Path Conversion Rate |
Path Conversion Rate |
The rate at which specific interaction paths lead to a conversion. |
metric |
Path Event Index |
Path Event Index |
metric |
|
Path Pattern ID |
Path Pattern ID |
metric |
|
Path URL (string) |
Path URL (string) |
The URL associated with an interaction within a conversion path, as a string. |
dimension |
Placement Duration |
Placement Duration |
The length of time an ad placement is active. |
metric |
Placement external ID |
Placement external ID |
An identifier for the placement that is recognized or used by an external system, often set by the user. |
dimension |
PlacementCode |
PlacementCode |
A unique code or identifier assigned to a specific placement. |
dimension |
Platform |
Platform |
The platform where the ad was served (e.g., web, mobile app). |
dimension |
Price |
Price |
The monetary amount associated with an item or transaction. |
dimension |
Price (string) |
Price (string) |
The price associated with a product or a transaction, represented as a string. |
dimension |
Product Category (string) |
Product Category (string) |
dimension |
|
Product ID |
Product ID |
A unique identifier for a product. |
dimension |
Product ID (string) |
Product ID (string) |
The unique identifier for a product, represented as a string. |
dimension |
Product Name |
Product Name |
The name of a product. |
dimension |
ProductCategory |
ProductCategory |
dimension |
|
ProductCategory (string) |
ProductCategory (string) |
dimension |
|
ProductName |
ProductName |
dimension |
|
ProductPrice |
ProductPrice |
metric |
|
ProductPrice (string) |
ProductPrice (string) |
metric |
|
Profile |
Profile |
User profile or account profile associated with the data. |
dimension |
Profile |
Profile |
User profile or account profile associated with the data. |
dimension |
Profile.Id |
Profile.Id |
The unique identifier for a user profile in Campaign Manager 360. |
metric |
Profile.Name |
Profile.Name |
The name of a user profile in Campaign Manager 360. |
dimension |
Publisher |
Publisher |
The entity or website where the ad was displayed. |
dimension |
Publisher Traffic Source |
Publisher Traffic Source |
dimension |
|
Quantity |
Quantity |
The number of units of an item. |
dimension |
Quantity (string) |
Quantity (string) |
The number of items or units associated with a product or a transaction, represented as a string. |
dimension |
REVENUE USD (string) |
REVENUE USD (string) |
The monetary income generated in US Dollars, represented as a string. |
metric |
Redirect Url |
Redirect Url |
The URL to which a user is redirected after clicking an ad. |
dimension |
ReferrerURL (string) |
ReferrerURL (string) |
The URL of the page that referred the user to the current page or ad. |
dimension |
Report Date |
Report Date |
The specific date for which the report data is generated. |
dimension |
Report Type |
Report Type |
The classification of the report, such as Standard, Floodlight, or Reach. |
dimension |
Revenue (number) |
Revenue (number) |
The total revenue generated by advertising activities. |
metric |
Revenue (string) |
Revenue (string) |
The monetary income generated, typically from conversions, represented as a string. |
dimension |
ScheduleID |
ScheduleID |
dimension |
|
Search_Term (string) |
Search_Term (string) |
dimension |
|
Site (DCM) |
Site (DCM) |
The name of the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager). |
dimension |
Site CM360 |
Site CM360 |
The name of the site where the ad was displayed, as configured in Campaign Manager 360. |
dimension |
Site Country (string) |
Site Country (string) |
The country associated with the site where the ad was served. |
dimension |
Site Currency (string) |
Site Currency (string) |
The currency used on the website where an event occurred. |
dimension |
Site ID (DCM) |
Site ID (DCM) |
The unique identifier for the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager). |
metric |
Site Language (string) |
Site Language (string) |
dimension |
|
Site Region (string) |
Site Region (string) |
The geographical region associated with the site where the ad was served. |
dimension |
Start Date |
Start Date |
The commencement date for a campaign, ad, or other time-bound entity. |
dimension |
State (string) |
State (string) |
The geographic state or province where an event occurred or user is located. |
dimension |
State or Region fr IP geo (string) |
State or Region fr IP geo (string) |
The state or region derived from the user’s IP address for geographical targeting or reporting. |
dimension |
Strategy |
Strategy |
Refers to the placement strategy used for ads, which defines how ads are served. |
dimension |
Subdomain |
Subdomain |
The subdomain of a URL, available as a standard report dimension in Campaign Manager 360. |
dimension |
Term (string) |
Term (string) |
The specific search term used, typically for paid search campaigns. |
dimension |
Total Conversions + Cross-Environment |
Total Conversions + Cross-Environment |
The total number of conversions, including those tracked across different devices or environments. |
metric |
Total Costs |
Total Costs |
The aggregate cost incurred across all campaigns or ads. |
metric |
Total Exposures |
Total Exposures |
metric |
|
Total Paths |
Total Paths |
The total number of unique conversion paths identified. |
metric |
Total Revenue (string) |
Total Revenue (string) |
dimension |
|
Total Revenue + Cross-Environment |
Total Revenue + Cross-Environment |
The total revenue generated, including revenue attributed across different devices or environments. |
metric |
Touchpoint |
Touchpoint |
A specific interaction or exposure a user has with an ad or brand along their conversion path. |
dimension |
Traffic |
Traffic |
The total volume of visitors or interactions generated by an ad campaign. |
dimension |
Transaction |
Transaction |
An indicator or count of a completed purchase or valuable action. |
metric |
Transaction ID (string) |
Transaction ID (string) |
dimension |
|
Transaction Value (string) |
Transaction Value (string) |
The monetary value of a transaction, represented as a string. |
metric |
TransactionID |
TransactionID |
dimension |
|
TransactionID (string) |
TransactionID (string) |
dimension |
|
TransactionRevenue |
TransactionRevenue |
metric |
|
TransactionRevenue (string) |
TransactionRevenue (string) |
metric |
|
URL (string) |
URL (string) |
The URL where the ad was served or where a click originated. |
dimension |
Unique Reach: Average Impression Frequency (Co-Viewed) |
Unique Reach: Average Impression Frequency (Co-Viewed) |
The average number of times unique users (including co-viewers) were shown an impression. |
dimension |
Unique Reach: Consolidated |
Unique Reach: Consolidated |
The number of unique users reached, aggregated across various platforms or environments. |
metric |
Unique Reach: Duplicate Click Reach |
Unique Reach: Duplicate Click Reach |
The number of users who generated duplicate clicks across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Click Reach Percent |
Unique Reach: Duplicate Click Reach Percent |
The percentage of users who generated duplicate clicks across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Impression Reach |
Unique Reach: Duplicate Impression Reach |
The number of users who generated duplicate impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Impression Reach Percent |
Unique Reach: Duplicate Impression Reach Percent |
The percentage of users who generated duplicate impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Total Reach |
Unique Reach: Duplicate Total Reach |
The total number of users who generated duplicate clicks or impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Total Reach Percent |
Unique Reach: Duplicate Total Reach Percent |
The percentage of users who generated duplicate clicks or impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Viewable Impression Reach |
Unique Reach: Duplicate Viewable Impression Reach |
The number of users who generated duplicate viewable impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Viewable Impression Reach Percent |
Unique Reach: Duplicate Viewable Impression Reach Percent |
The percentage of users who generated duplicate viewable impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Exclusive Click Reach |
Unique Reach: Exclusive Click Reach |
The number of unique users who clicked on ads in a specific campaign or placement, and did not click on ads in other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Click Reach Percent |
Unique Reach: Exclusive Click Reach Percent |
The percentage of unique users who clicked on ads in a specific campaign or placement, and did not click on ads in other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Impression Reach |
Unique Reach: Exclusive Impression Reach |
The number of unique users who saw impressions from a specific campaign or placement, and did not see impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Impression Reach Percent |
Unique Reach: Exclusive Impression Reach Percent |
The percentage of unique users who saw impressions from a specific campaign or placement, and did not see impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Total Reach |
Unique Reach: Exclusive Total Reach |
The total number of unique users who either clicked or saw impressions from a specific campaign or placement, and did not interact with other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Total Reach Percent |
Unique Reach: Exclusive Total Reach Percent |
The percentage of unique users who either clicked or saw impressions from a specific campaign or placement, and did not interact with other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Viewable Impression Reach |
Unique Reach: Exclusive Viewable Impression Reach |
The number of unique users who saw viewable impressions from a specific campaign or placement, and did not see viewable impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Viewable Impression Reach Percent |
Unique Reach: Exclusive Viewable Impression Reach Percent |
The percentage of unique users who saw viewable impressions from a specific campaign or placement, and did not see viewable impressions from other selected campaigns or placements. |
metric |
Unique Reach: Impression Reach (Co-Viewed) |
Unique Reach: Impression Reach (Co-Viewed) |
The estimated number of unique users (including co-viewers) who saw at least one impression. |
metric |
Unique Reach: Incremental Click Reach |
Unique Reach: Incremental Click Reach |
The additional number of unique users reached through clicks over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Impression Reach |
Unique Reach: Incremental Impression Reach |
The additional number of unique users reached through impressions over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Total Reach |
Unique Reach: Incremental Total Reach |
The additional number of unique users reached overall (impressions or clicks) over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Viewable Impression Reach |
Unique Reach: Incremental Viewable Impression Reach |
The estimated number of new unique users who saw a viewable impression, beyond previously measured reach. |
metric |
Unique Reach: Total Reach (Co-Viewed) |
Unique Reach: Total Reach (Co-Viewed) |
The estimated total number of unique users (including co-viewers) reached by the campaign. |
metric |
User ID |
User ID |
A unique identifier for a user. |
dimension |
User New or Existing (string) |
User New or Existing (string) |
Indicates whether a user is new or existing based on tracking data. |
dimension |
User Type (number) |
User Type (number) |
A numerical classification of a user’s type. |
metric |
Video Full-screen |
Video Full-screen |
metric |
|
Video Mid-points |
Video Mid-points |
Metrics related to the mid-point quartile of video creative playback. |
dimension |
Video View Percentage (string) |
Video View Percentage (string) |
dimension |
|
View-through Conversion Events + Cross-Environment |
View-through Conversion Events + Cross-Environment |
The total number of conversions that occurred after a user viewed an ad (without clicking), including conversions across different devices or environments. |
metric |
View-through-Conversions |
View-through-Conversions |
The number of conversions attributed to an ad view without a click. |
metric |
Visit ID |
Visit ID |
A unique identifier for a user’s visit or session. |
dimension |
Website-ID (DCM) |
Website-ID (DCM) |
The unique identifier for a website within Campaign Manager 360 (DCM). |
metric |
WeekAsDate |
WeekAsDate |
dimension |
|
WeekEnding |
WeekEnding |
dimension |
|
WeekNum |
WeekNum |
metric |
|
Year |
Year |
The year in which an impression, click, or conversion occurred. |
dimension |
Zip Code (string) |
Zip Code (string) |
The postal code associated with the user’s geographical location. |
dimension |
accountId |
accountId |
The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field. |
dimension |
accountPermissionIds |
accountPermissionIds |
A list of identifiers for the account permissions assigned to this Campaign Manager 360 account. |
dimension |
accountProfile |
accountProfile |
The profile associated with this Campaign Manager 360 account, which is a read-only field. |
dimension |
account_name |
account_name |
The name of the Campaign Manager 360 account. |
dimension |
action (string) |
action (string) |
The type of action performed by a user (e.g., click, view, purchase). |
dimension |
active |
active |
A boolean indicating whether the Campaign Manager 360 account is currently active. |
dimension |
activeAdsLimitTier |
activeAdsLimitTier |
Indicates the maximum number of active ads allowed for the Campaign Manager 360 account. |
dimension |
activeStatus |
activeStatus |
Indicates whether an entity (e.g., ad, campaign) is active or inactive. |
dimension |
activeViewAverageViewableTimeSecond |
Active View: Average Viewable Time (Seconds) |
The average amount of time, in seconds, that an ad was viewable. |
metric |
activeViewCustomMetricMeasurableImpressions |
Active View: Custom Metric Measurable Impressions |
measurable impressions of active view custom metric |
metric |
activeViewCustomMetricViewableImpressions |
Active View: Custom Metric Viewable Impressions |
viewable impressions of active view cutsom metric |
metric |
activeViewCustomMetricViewableRate |
Active View: Custom Metric Viewable Rate |
The viewable rate for a custom Active View metric. |
metric |
activeViewEligibleImpressions |
Active View: Eligible Impressions |
The number of impressions that were eligible to be measured by Active View. |
metric |
activeViewImpressionDistributionNotMeasurable |
Active View: Impression Distribution (Not Measurable) |
Active View: Impression Distribution (Not Measurable) |
metric |
activeViewImpressionDistributionNotViewable |
Active View: Impression Distribution (Not Viewable) |
Active View: Impression Distribution (Not Viewable) |
metric |
activeViewImpressionDistributionViewable |
Active View: Impression Distribution (Viewable) |
Active View: Impression Distribution (Viewable) |
metric |
activeViewImpressionsAudibleAndVisibleAtCompletion |
Active View: Impressions Audible and Visible at Completion |
The number of Active View impressions that were audible and visible when the video completed. |
metric |
activeViewImpressionsVisible10Seconds |
Active View: Impressions Visible 10 Seconds |
The number of Active View impressions where the ad was visible for at least 10 consecutive seconds. |
metric |
activeViewMeasurableImpressions |
Active View: Measurable Impressions |
The number of impressions that were eligible to be measured for viewability by Active View. |
metric |
activeViewNotMeasurableImpressions |
Active View: Not Measurable Impressions |
The number of impressions that could not be measured for viewability by Active View. |
metric |
activeViewNotViewableImpressions |
Active View: Not Viewable Impressions |
The number of measurable impressions that Active View determined were not viewable. |
metric |
activeViewOptOut |
activeViewOptOut |
A boolean indicating whether Active View tags are disabled for serving creatives within the account, which impacts viewability data. |
dimension |
activeViewPercentAudibleAndVisibleAtCompletion |
Active View: % Audible and Visible at Completion |
The percentage of video impressions that were audible and visible at the completion of the video playback. |
metric |
activeViewPercentAudibleAndVisibleAtFirstQuartile |
Active View: % Audible and Visible at First Quartile |
The percentage of video impressions that were audible and visible when the video reached its first quartile (25%) playback. |
metric |
activeViewPercentAudibleAndVisibleAtMidpoint |
Active View: % Audible and Visible at Midpoint |
The percentage of video impressions that were audible and visible when the video reached its midpoint (50%) playback. |
metric |
activeViewPercentAudibleAndVisibleAtStart |
Active View: % Audible and Visible at Start |
The percentage of Active View impressions where the video ad was audible and visible at the start of playback. |
metric |
activeViewPercentAudibleAndVisibleAtThirdQuartile |
Active View: % Audible and Visible at Third Quartile |
The percentage of video impressions that were audible and visible when the video reached its third quartile (75%) playback. |
metric |
activeViewPercentAudibleImpressions |
Active View: % Audible Impressions |
The percentage of impressions where the ad’s audio was audible. |
metric |
activeViewPercentBackground |
Active View: % In Background |
The percentage of impressions where the ad was in the background. |
metric |
activeViewPercentFullscreen |
Active View: % Full-Screen |
The percentage of impressions where the ad was displayed in full-screen mode. |
metric |
activeViewPercentImpressionsAudibleAndFullyOnscreen |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
The percentage of impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
The rate of TrueView impressions that were audible and fully on-screen for at least half of the video’s duration. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtCompletion |
Active View: % of Completed Impressions Audible and Visible |
The percentage of completed impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile |
Active View: % of First Quartile Impressions Audible and Visible |
The percentage of first quartile impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint |
Active View: % of Midpoint Impressions Audible and Visible |
The percentage of midpoint impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile |
Active View: % of Third Quartile Impressions Audible and Visible |
The percentage of third quartile impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsVisibleAtCompletion |
Active View: % of Completed Impressions Visible |
The percentage of impressions where the ad was visible at the completion of the creative. |
metric |
activeViewPercentImpressionsVisibleAtFirstQuartile |
Active View: % of First Quartile Impressions Visible |
The percentage of first quartile impressions where the ad was visible. |
metric |
activeViewPercentImpressionsVisibleAtMidpoint |
Active View: % of Midpoint Impressions Visible |
The percentage of midpoint impressions where the ad was visible. |
metric |
activeViewPercentImpressionsVisibleAtThirdQuartile |
Active View: % of Third Quartile Impressions Visible |
The percentage of third quartile impressions where the ad was visible. |
metric |
activeViewPercentPlayTimeAudible |
Active View: % Play Time Audible |
The percentage of an ad’s play time during which the audio was audible. |
metric |
activeViewPercentPlayTimeAudibleAndVisible |
Active View: % Play Time Audible and Visible |
The percentage of an ad’s play time during which both audio and visual components were audible and visible. |
metric |
activeViewPercentPlayTimeVisible |
Active View: % Play Time Visible |
The percentage of an ad’s play time during which it was visible. |
metric |
activeViewPercentVisible10Seconds |
Active View: % Visible 10 Seconds |
The percentage of impressions where the ad was visible for at least 10 consecutive seconds. |
metric |
activeViewPercentVisibleAtCompletion |
Active View: % Visible at Completion |
The percentage of Active View impressions where the ad was visible at completion. |
metric |
activeViewPercentVisibleAtFirstQuartile |
Active View: % Visible at First Quartile |
The percentage of Active View impressions where the ad was visible at the first quartile (25%) of video playback. |
metric |
activeViewPercentVisibleAtMidpoint |
Active View: % Visible at Midpoint |
The percentage of Active View impressions where the ad was visible at the midpoint (50%) of video playback. |
metric |
activeViewPercentVisibleAtStart |
Active View: % Visible at Start |
The percentage of impressions where the ad was visible at the beginning of its playback. |
metric |
activeViewPercentVisibleAtThirdQuartile |
Active View: % Visible at Third Quartile |
The percentage of Active View impressions where the ad was visible at the third quartile (75%) of video playback. |
metric |
activeViewPercentageMeasurableImpressions |
Active View: % Measurable Impressions |
The percentage of Active View eligible impressions that were measurable. |
metric |
activeViewPercentageViewableImpressions |
Active View: % Viewable Impressions |
The percentage of Active View measurable impressions that were viewable. |
metric |
activeViewViewableImpressionCookieReach |
Active View: Viewable Impression Cookie Reach |
The number of unique cookies that were exposed to a viewable impression. |
metric |
activeViewViewableImpressions |
Active View: Viewable Impressions |
The number of impressions that were considered viewable by Active View. |
metric |
activeview_elligible-impressions |
activeview_elligible-impressions |
The number of impressions that were eligible for Active View measurement. |
metric |
activeview_measurable-impressions |
activeview_measurable-impressions |
The number of impressions that were measurable by Active View. |
metric |
activeview_not-measurable-impressions |
activeview_not-measurable-impressions |
The number of impressions that were not measurable by Active View. |
metric |
activeview_not-viewable-impressions |
activeview_not-viewable-impressions |
The number of impressions that were measurable by Active View but determined not to be viewable. |
metric |
activeview_viewable-impressions |
activeview_viewable-impressions |
The number of impressions that were measurable by Active View and determined to be viewable. |
metric |
activity |
Activity |
The name of a Floodlight activity. |
dimension |
activityClickThroughConversions |
Click-through Conversions |
The number of conversions attributed to a click on an ad, specifically for a Floodlight activity. |
metric |
activityClickThroughRevenue |
Click-through Revenue |
The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity. |
metric |
activityDeliveryStatus |
Activity Delivery Status |
The current status of activity delivery, indicating whether activities are being tracked and recorded. |
metric |
activityGroup |
Activity Group |
The name of the Floodlight activity group to which an activity belongs. |
dimension |
activityGroupId |
Activity Group ID |
The unique identifier for a Floodlight activity group. |
metric |
activityId |
Activity ID |
The unique identifier for a Floodlight activity. |
metric |
activityPerClick |
Activity Per Click |
The average number of Floodlight activities per click. |
metric |
activityPerThousandImpressions |
Activity Per Thousand Impressions |
The average number of Floodlight activities per thousand impressions. |
metric |
activityTime |
Activity Date/Time |
The date and time when a user performed an activity that resulted in a conversion. |
dimension |
activityViewThroughConversions |
View-through Conversions |
The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity. |
metric |
activityViewThroughRevenue |
View-through Revenue |
The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity. |
metric |
ad |
Ad |
The name of the ad. |
dimension |
adId |
Ad ID |
The unique identifier for an ad. |
metric |
adStatus |
Ad Status |
The current status of an ad (e.g., active, paused, archived). |
dimension |
adType |
Ad Type |
The type of ad (e.g., display, in-stream video, rich media). |
dimension |
ad_campaign |
ad_campaign |
The name or identifier of the advertising campaign an ad belongs to. |
dimension |
ad_creative_name |
ad_creative_name |
The specific name given to an ad creative. |
dimension |
ad_creative_size |
ad_creative_size |
The dimensions (e.g., width x height) of an ad creative. |
dimension |
ad_format |
ad_format |
The format of the ad, such as ‘Image’, ‘Video’, or ‘HTML5’. |
dimension |
ad_geo |
ad_geo |
The geographical targeting applied to an ad. |
dimension |
ad_language |
ad_language |
The language targeting applied to an ad. |
dimension |
ad_year |
ad_year |
dimension |
|
adserving_cost |
adserving_cost |
The cost associated with serving ads through Campaign Manager 360. |
metric |
adserving_rate |
adserving_rate |
The rate at which ads are served. |
metric |
adserving_type |
adserving_type |
The classification or method of ad serving. |
dimension |
adserving_type_display |
adserving_type_display |
A user-friendly display name for the ad serving type. |
dimension |
adv:currencyCode |
Currency |
The currency code used for the advertiser’s account. |
dimension |
adv:profileId |
Profile ID |
The unique identifier for the user profile within Campaign Manager 360. |
metric |
adv:profileName |
Profile Name |
The name of the user profile within Campaign Manager 360. |
dimension |
adv_clickthrough |
adv_clickthrough |
dimension |
|
adv_resolved_url |
adv_resolved_url |
dimension |
|
advertiser |
Advertiser |
The name of the advertiser. |
dimension |
advertiserGroup |
Advertiser Group |
The name of the advertiser group to which an advertiser belongs. |
dimension |
advertiserGroupId |
advertiserGroupId |
The unique identifier for the advertiser group to which an advertiser belongs. |
metric |
advertiserId |
Advertiser ID |
The unique identifier for an advertiser. |
metric |
advertiserIdDimensionValue |
advertiserIdDimensionValue |
A dimension value representing the unique identifier for an advertiser. |
dimension |
advertiserIdDimensionValue.dimensionName |
advertiserIdDimensionValue.dimensionName |
The programmatic name of the dimension representing the advertiser ID (e.g., ‘dfa:advertiserId’). |
dimension |
advertiserIdDimensionValue.etag |
advertiserIdDimensionValue.etag |
An entity tag (ETag) for the advertiser ID dimension value, used for caching and to detect if the resource has changed. |
dimension |
advertiserIdDimensionValue.kind |
advertiserIdDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for the advertiser ID dimension value. |
dimension |
advertiserIdDimensionValue.value |
advertiserIdDimensionValue.value |
The actual unique numerical ID of the advertiser. |
metric |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
agency |
agency |
The agency managing the campaign. |
dimension |
agency_commission_percentage |
agency_commission_percentage |
The percentage of media cost or revenue that is paid as commission to an agency. |
metric |
agency_commission_value |
agency_commission_value |
The monetary value of the commission paid to an agency. |
metric |
agency_discount |
agency_discount |
Any discount applied to the cost of advertising services by an agency. |
metric |
app |
App |
The application in which the ad was served. |
dimension |
appId |
App ID |
A unique identifier for the application. |
dimension |
approved |
approved |
Indicates whether an ad or creative has been approved for serving. |
dimension |
archived |
archived |
A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived. |
dimension |
artworkType |
artworkType |
dimension |
|
asset |
Asset |
The name of a creative asset. |
dimension |
assetCategory |
Asset Category |
The category assigned to a creative asset. |
dimension |
assetId |
Asset ID |
The unique identifier for a creative asset. |
dimension |
assetOrientation |
Asset Orientation |
The orientation of a creative asset (e.g., landscape, portrait). |
dimension |
asset_description |
asset_description |
dimension |
|
attributedEventConnectionType |
Attributed Event Connection Type |
The connection type (e.g., broadband, mobile) of the user when an attributed event occurred. |
dimension |
attributedEventEnvironment |
Attributed Event Environment |
The environment (e.g., web, in-app) where an attributed event occurred. |
dimension |
attributionEnabled |
attributionEnabled |
A boolean flag indicating whether attribution tracking is enabled for the associated entity. |
dimension |
audience |
audience |
The demographic or behavioral group targeted by an ad. |
dimension |
audience_description |
audience_description |
dimension |
|
audience_segment |
audience_segment |
The specific segment of an audience targeted by the ad campaign. |
dimension |
audience_targeting_strategy |
audience_targeting_strategy |
The strategy employed to target a specific audience for an ad campaign. |
dimension |
audioCompanionClicks |
Audio Companion Clicks |
metric |
|
autoAdvanceImages |
autoAdvanceImages |
dimension |
|
availablePermissionIds |
availablePermissionIds |
A list of identifiers for user role permissions that are available to the user roles of this account. |
dimension |
backupImageClickThroughUrl |
backupImageClickThroughUrl |
dimension |
|
backupImageFeatures |
backupImageFeatures |
dimension |
|
backupImageReportingLabel |
backupImageReportingLabel |
dimension |
|
backupImageTargetWindow |
backupImageTargetWindow |
dimension |
|
beginToRenderEligibleImpressions |
Begin to Render Eligible Impressions |
The number of impressions that met the conditions to begin rendering on a webpage or in an app, indicating potential for viewability. |
metric |
beginToRenderImpressions |
Begin to Render Impressions |
The number of impressions that actually started to render on a webpage or in an app. |
metric |
bookedActivities |
Booked Activities |
The number of activities that have been booked or planned. |
metric |
bookedClicks |
Booked Clicks |
The number of clicks that have been booked or planned. |
metric |
bookedImpressions |
Booked Impressions |
The number of impressions that have been booked for a placement or campaign. |
metric |
bookedViewableImpressions |
Booked Viewable Impressions |
The number of viewable impressions that have been booked or planned. |
metric |
browserPlatform |
Browser/Platform |
The browser and operating system platform used by the user. |
dimension |
buy_objective |
buy_objective |
The primary goal or objective set for a campaign or ad buy, such as brand awareness, lead generation, or sales. |
dimension |
buy_type |
buy_type |
dimension |
|
cacheBustingType |
cacheBustingType |
The method used to prevent web browsers from caching ad creatives, ensuring each ad request is unique and accurately counted. |
dimension |
campaign |
Campaign |
The name of the campaign. |
dimension |
campaignEndDate |
Campaign End Date |
The end date of the campaign. |
dimension |
campaignExternalId |
Campaign External ID |
An external ID for the campaign, useful for integrating with other systems. |
dimension |
campaignId |
Campaign ID |
The unique identifier for a campaign. |
metric |
campaignIdDimensionValue |
campaignIdDimensionValue |
A dimension value representing the unique identifier for a campaign. |
dimension |
campaignStartDate |
Campaign Start Date |
The start date of the campaign. |
dimension |
campaign_campaign |
campaign_campaign |
The identifier or name of the overall advertising campaign. |
dimension |
campaign_channel |
campaign_channel |
The marketing channel through which the campaign is delivered (e.g., display, video, search). |
dimension |
campaign_details |
campaign_details |
dimension |
|
campaign_end-date |
campaign_end-date |
The scheduled end date of the campaign. |
dimension |
campaign_geo |
campaign_geo |
The geographical targeting for the campaign. |
dimension |
campaign_id (string) |
campaign_id (string) |
The unique identifier for the campaign, represented as a string. |
dimension |
campaign_language |
campaign_language |
The language targeting for the campaign. |
dimension |
campaign_market_geo |
campaign_market_geo |
The geographical market targeted by the campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or aim of an advertising campaign (e.g., brand awareness, conversions). |
dimension |
campaign_start-date |
campaign_start-date |
The scheduled start date of the campaign. |
dimension |
campaign_target |
campaign_target |
The specific target audience or goal for a campaign. |
dimension |
campaign_type |
campaign_type |
The classification or category of an advertising campaign. |
dimension |
campaign_year |
campaign_year |
dimension |
|
channelMix |
Channel Mix |
Channel Mix |
dimension |
channel_name (string) |
channel_name (string) |
The name of the advertising channel through which the ad was delivered. |
dimension |
city |
City |
The city associated with the user or event. |
dimension |
clickCount |
Click Count |
The total number of clicks recorded for an ad. |
metric |
clickDeliveryStatus |
Click Delivery Status |
The current status of click delivery, indicating whether clicks are being tracked and recorded. |
metric |
clickRate |
Click Rate |
The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR). |
dimension |
clickTags |
clickTags |
A list of click tags associated with a creative, used to track clicks. |
dimension |
clickThroughUrl |
Click-through URL |
The destination URL that users are directed to when they click on an ad. |
dimension |
clickThroughUrlSuffixProperties |
clickThroughUrlSuffixProperties |
dimension |
|
click_through_url |
click_through_url |
The URL to which a user is directed after clicking on an ad. |
dimension |
clicks |
Clicks |
The total number of clicks on an ad. |
metric |
companionCreative |
Companion Creative |
The name of the companion creative associated with a video or rich media creative. |
dimension |
companionCreativeId |
Companion Creative ID |
The unique identifier for a companion creative. |
dimension |
companionCreativeSize |
Companion Creative Pixel Size |
The pixel size of the companion creative. |
dimension |
compatibility |
placement_type |
Indicates where a creative can be served, such as display, in-stream video, or in-app. |
dimension |
connectionType |
Connection Type |
The type of internet connection used by the user (e.g., WiFi, cellular). |
dimension |
contentCategory |
Content Category |
The category of content on which an ad is displayed. |
dimension |
conversionId |
Conversion ID |
The unique identifier for a specific conversion event. |
metric |
conversionReferrer |
Conversion Referrer |
The URL of the page that referred the user to the conversion page. |
dimension |
conversionType (string) |
conversionType (string) |
The specific type or category of a conversion event. |
dimension |
conversionUrl |
Conversion URL |
The URL where a conversion event takes place. |
dimension |
convertFlashToHtml5 |
convertFlashToHtml5 |
dimension |
|
cookieReachClickReach |
Cookie Reach: Click Reach |
The number of unique cookies that clicked on an ad. |
metric |
cookieReachImpressionReach |
Cookie Reach: Impression Reach |
The number of unique cookies that were served an impression. |
metric |
cookieReachOverlapClickReach |
Cookie Reach: Overlap Click Reach |
The number of unique cookies that recorded a click across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapClickReachPercent |
Cookie Reach: Overlap Click Reach % |
The percentage of unique cookies that recorded a click across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapImpressionReach |
Cookie Reach: Overlap Impression Reach |
The number of unique cookies that recorded an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapImpressionReachPercent |
Cookie Reach: Overlap Impression Reach % |
The percentage of unique cookies that recorded an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapTotalReach |
Cookie Reach: Overlap Total Reach |
The total number of unique cookies that recorded either a click or an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapTotalReachPercent |
Cookie Reach: Overlap Total Reach % |
The percentage of unique cookies that recorded either a click or an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachTotalReach |
Cookie Reach: Total Reach |
The total number of unique cookies reached by ads (impressions or clicks). |
metric |
cookieUnconsentedImpressions |
Cookie Unconsented Impressions |
The number of impressions recorded for users who have not provided consent for cookie tracking. |
metric |
costPerActivity |
Cost Per Activity |
The cost incurred for each activity (e.g., conversion) tracked. |
metric |
costPerClick |
Cost Per Click |
The average cost incurred for each click on an ad. |
metric |
costPerRevenue |
Cost Per Revenue |
The cost incurred for each unit of revenue generated. |
metric |
costs_originalcurrency |
costs_originalcurrency |
The total cost of ad serving, reported in the original currency. |
metric |
countingMethod |
countingMethod |
The method used to count a specific metric, such as standard (all events), unique (one per user), or per session. |
dimension |
country |
Country |
The country where the user or event originated. |
dimension |
countryCode (number) |
countryCode (number) |
The numerical code representing a country. |
metric |
countryCode (string) |
countryCode (string) |
dimension |
|
countryId |
countryId |
The unique identifier for a country. |
dimension |
country_code |
country_code |
The country code associated with an account or campaign. |
dimension |
country_domain |
country_domain |
dimension |
|
cpc |
cpc |
The Cost Per Click (CPC) metric, representing the cost incurred for each click on an ad. |
metric |
cpcv |
cpcv |
Cost per completed view, a metric for video ad performance. |
metric |
cpm |
cpm |
The Cost Per Mille (CPM) or Cost Per Thousand Impressions metric. |
metric |
createInfo |
createInfo |
Contains metadata about when and by which user the entity was created. |
dimension |
create_datetime |
create_datetime |
The date and time when the entity was created. |
dimension |
creative |
Creative |
The name of the creative. |
dimension |
creativeAssets |
creativeAssets |
A list of assets associated with a creative, such as images, videos, or HTML5 files. |
dimension |
creativeEndDate |
Creative End Date |
The end date for which a creative is active. |
dimension |
creativeGroup1 |
Creative Groups 1 |
The first creative group assigned to a creative. |
dimension |
creativeGroup2 |
Creative Groups 2 |
The second creative group assigned to a creative. |
dimension |
creativeId |
Creative ID |
The unique identifier for a creative. |
metric |
creativeSize |
Creative Pixel Size |
The pixel size of the creative (e.g., 300x250). |
dimension |
creativeStartDate |
Creative Start Date |
The start date for which a creative is active. |
dimension |
creativeType |
Creative Type |
The type of creative (e.g., image, rich media, video). |
dimension |
creativeVersion |
Creative Version |
The version number of the creative. |
metric |
creative_category_creative |
creative_category_creative |
The category or type assigned to an ad creative. |
dimension |
creative_end-date |
creative_end-date |
dimension |
|
creative_format |
creative_format |
The format of the creative content, such as ‘Image’ or ‘Video’. |
dimension |
creative_name_display |
creative_name_display |
The display name of the creative. |
dimension |
creative_pixel-size |
creative_pixel-size |
The dimensions (width and height) of the creative in pixels. |
dimension |
creative_pixel_size_id |
creative_pixel_size_id |
The unique identifier for the pixel size of a creative. |
dimension |
creative_size_display |
creative_size_display |
The display name for the dimensions of the creative. |
dimension |
creative_start-date |
creative_start-date |
The date when the creative is scheduled to start running. |
dimension |
creative_type_creative |
creative_type_creative |
The specific type of ad creative (e.g., image, rich media, video). |
dimension |
crossDeviceTotalConversions |
Total Conversion Events + Cross-Environment |
The total number of conversion events attributed across different devices or environments. |
metric |
ctc |
ctc |
Click-through conversions, conversions that occur after a user clicks on an ad. |
metric |
currency (string) |
currency (string) |
The currency code used for financial metrics. |
dimension |
currencyCode (string) |
currencyCode (string) |
The three-letter ISO 4217 currency code (e.g., ‘USD’), represented as a string. |
dimension |
currencyId |
currencyId |
The ID of the currency associated with an account. This is a required field. |
metric |
currency_type |
currency_type |
The currency used for financial transactions or reporting within the platform. |
dimension |
data_source |
data_source |
The origin or source system from which the data was collected. |
dimension |
date |
Date |
The specific date for which data is reported. |
dimension |
date (string) |
date (string) |
The specific date of an event or report, represented as a string. |
dimension |
date_updated |
date_updated |
The date and time when a record or entity was last updated. |
dimension |
daysSinceAttributedInteraction |
Days Since Attributed Interaction |
metric |
|
daysSinceFirstInteraction |
Days Since First Interaction |
metric |
|
dcm_clicks |
dcm_clicks |
The total number of clicks on an ad as recorded by Campaign Manager 360. |
metric |
dcm_impressions |
dcm_impressions |
The total number of times an ad was displayed as recorded by Campaign Manager 360. |
metric |
defaultClickThroughEventTagProperties |
defaultClickThroughEventTagProperties |
dimension |
|
defaultCreativeSizeId |
defaultCreativeSizeId |
The default creative size ID for placements within an account. |
metric |
defaultTags |
defaultTags |
dimension |
|
defaultUserRole |
defaultUserRole |
The default access role assigned to new users within a specific context or account. |
dimension |
description |
description |
A user-provided descriptive text for the entity. |
dimension |
device |
device |
The type of hardware platform (e.g., desktop, mobile) where an ad was delivered or a conversion occurred. |
dimension |
directorySiteId |
directorySiteId |
The unique identifier for a directory site, which represents a known publisher or website listed in Campaign Manager 360’s global directory. |
metric |
directorySiteIdDimensionValue |
directorySiteIdDimensionValue |
A dimension value representing the unique identifier for a directory site. |
dimension |
dmaRegion |
Designated Market Area (DMA) |
The Designated Market Area (DMA) associated with the user or event. |
dimension |
domain |
Domain |
The domain name associated with an impression, click, or conversion event. |
dimension |
downloadedImpressions |
Downloaded Impressions |
The number of impressions where the entire ad creative asset was successfully downloaded by the user’s browser or app. |
metric |
dv360Advertiser |
DV360 Advertiser |
The name of the Display & Video 360 (DV360) advertiser. |
dimension |
dv360AdvertiserId |
DV360 Advertiser ID |
The unique identifier for the Display & Video 360 (DV360) advertiser. |
metric |
dv360Campaign |
DV360 Campaign |
The name of the Display & Video 360 campaign. |
dimension |
dv360CampaignId |
DV360 Campaign ID |
The unique ID of the Display & Video 360 campaign. |
metric |
dv360Cost |
DV360 Cost (Account Currency) |
The cost incurred in Display & Video 360, expressed in the account’s local currency. |
metric |
dv360CostUsd |
DV360 Cost USD |
The cost incurred in Display & Video 360, expressed in US Dollars. |
metric |
dv360Creative |
DV360 Creative |
The name of the creative in Display & Video 360 (DV360). |
dimension |
dv360CreativeId |
DV360 Creative ID |
The unique identifier for the creative in Display & Video 360 (DV360). |
dimension |
dv360InsertionOrder |
DV360 Insertion Order |
The name of the insertion order in Display & Video 360 (DV360). |
dimension |
dv360InsertionOrderId |
DV360 Insertion Order ID |
The unique identifier for the insertion order in Display & Video 360 (DV360). |
metric |
dv360LineItem |
DV360 Line Item |
The name of the line item in Display & Video 360 (DV360). |
dimension |
dv360LineItemId |
DV360 Line Item ID |
The unique identifier for the line item in Display & Video 360 (DV360). |
metric |
dv360Partner |
DV360 Partner |
The name of the Display & Video 360 partner. |
dimension |
dv360PartnerId |
DV360 Partner ID |
The unique ID of the Display & Video 360 partner. |
metric |
dv360Site |
DV360 Site |
The name of the site in Display & Video 360 where the ad was served. |
dimension |
dv360SiteId |
DV360 Site ID |
The unique ID of the site in Display & Video 360. |
dimension |
dynamicAssetSelection |
dynamicAssetSelection |
dimension |
|
dynamicClickTracker |
dynamicClickTracker |
Indicates whether an ad is configured as a dynamic click tracker. |
dimension |
dynamicElement |
Dynamic Element |
A component of a creative that can change dynamically based on specific rules or data feeds. |
dimension |
dynamicElement1 |
Dynamic Element 1 |
The value for the first dynamic element in a dynamic creative. |
dimension |
dynamicElement10 |
Dynamic Element 10 |
The tenth dynamic element used in creatives. |
dimension |
dynamicElement11 |
Dynamic Element 11 |
The eleventh dynamic element used in creatives. |
dimension |
dynamicElement12 |
Dynamic Element 12 |
The twelfth dynamic element used in creatives. |
dimension |
dynamicElement13 |
Dynamic Element 13 |
The thirteenth dynamic element used in creatives. |
dimension |
dynamicElement14 |
Dynamic Element 14 |
The fourteenth dynamic element used in creatives. |
dimension |
dynamicElement15 |
Dynamic Element 15 |
The fifteenth dynamic element used in creatives. |
dimension |
dynamicElement16 |
Dynamic Element 16 |
The sixteenth dynamic element used in creatives. |
dimension |
dynamicElement17 |
Dynamic Element 17 |
The seventeenth dynamic element used in creatives. |
dimension |
dynamicElement18 |
Dynamic Element 18 |
The eighteenth dynamic element used in creatives. |
dimension |
dynamicElement19 |
Dynamic Element 19 |
The nineteenth dynamic element used in creatives. |
dimension |
dynamicElement2 |
Dynamic Element 2 |
The value for the second dynamic element in a dynamic creative. |
dimension |
dynamicElement3 |
Dynamic Element 3 |
dimension |
|
dynamicElement4 |
Dynamic Element 4 |
dimension |
|
dynamicElement5 |
Dynamic Element 5 |
dimension |
|
dynamicElement6 |
Dynamic Element 6 |
dimension |
|
dynamicElement7 |
Dynamic Element 7 |
The seventh dynamic element used in creatives. |
dimension |
dynamicElement8 |
Dynamic Element 8 |
The eighth dynamic element used in creatives. |
dimension |
dynamicElement9 |
Dynamic Element 9 |
The ninth dynamic element used in creatives. |
dimension |
dynamicElementClickThroughConversions |
Dynamic Element Click-through Conversions |
The number of conversions attributed to a click on a dynamic creative element. |
metric |
dynamicElementClicks |
Dynamic Element Clicks |
The total number of clicks on dynamic creative elements. |
metric |
dynamicElementImpressions |
Dynamic Element Impressions |
The total number of times dynamic creative elements were displayed. |
metric |
dynamicElementValue |
Dynamic Element Value |
A value associated with a dynamic creative element, which can represent a monetary amount or a custom metric. |
dimension |
dynamicElementValueId |
Dynamic Element Value Id |
An identifier for a specific value associated with a dynamic creative element. |
metric |
dynamicElementViewThroughConversions |
Dynamic Element View-through Conversions |
The number of conversions attributed to a view of a dynamic creative element, without a direct click. |
metric |
dynamicProfile |
Dynamic Profile |
The name of the dynamic profile used for dynamic creatives. |
dimension |
dynamicProfileId |
Dynamic Profile Id |
The unique identifier for a dynamic profile. |
dimension |
effectiveCpm |
Effective CPM |
The effective cost per mille (thousand impressions), calculated as total cost divided by measurable impressions, multiplied by 1000. |
metric |
endDate |
campaign_end_date |
The scheduled end date for the campaign. |
dimension |
endTime |
ad_end_date |
The scheduled end time for the ad’s delivery. |
dimension |
environment |
Environment |
The environment where the ad was served (e.g., web, in-app). |
dimension |
eventDate |
eventDate |
The date on which a specific event (e.g., impression, click, conversion) occurred. |
dimension |
eventPlatformType |
Attributed Event Platform Type |
The type of platform (e.g., web, mobile app) where an attributed event occurred. |
dimension |
eventTagOverrides |
eventTagOverrides |
dimension |
|
eventType (string) |
eventType (string) |
The specific type or category of an event. |
dimension |
exitCustomEvents |
exitCustomEvents |
dimension |
|
expectedUrl |
expectedUrl |
The anticipated landing page URL after a user clicks on an ad, used for verification purposes. |
dimension |
externalId |
externalId |
dimension |
|
flightBookedCost |
Flight Booked Cost |
Cost of Booked Flight |
dimension |
flightBookedRate |
Flight Booked Rate |
Rate of Booked Flight |
dimension |
flightBookedUnits |
Flight Booked Units |
Flight Booked Units |
dimension |
flightEndDate |
Flight End Date |
The end date of an ad flight or campaign run. |
dimension |
flightStartDate |
Flight Start Date |
The start date of an ad flight or campaign run. |
dimension |
floodlightActivityGroupId |
floodlightActivityGroupId |
The unique identifier for the Floodlight activity group to which a Floodlight activity belongs. |
metric |
floodlightActivityGroupName |
floodlightActivityGroupName |
The name of the Floodlight activity group. |
dimension |
floodlightActivityGroupTagString |
floodlightActivityGroupTagString |
The raw HTML or JavaScript tag string associated with the Floodlight activity group, used for implementation on a website. |
dimension |
floodlightActivityGroupType |
floodlightActivityGroupType |
The type of the Floodlight activity group, categorizing the kind of conversion it tracks (e.g., counter, sales). |
dimension |
floodlightAttributedInteraction |
Floodlight Attributed Interaction |
Indicates if an interaction was attributed by Floodlight. |
dimension |
floodlightAttributionType |
Floodlight Attribution Type |
The method of attribution used by Floodlight for a conversion (e.g., last click, linear). |
dimension |
floodlightConfigId |
Floodlight Configuration |
The unique identifier for a Floodlight configuration. |
dimension |
floodlightConfigurationId |
floodlightConfigurationId |
The unique identifier for the Floodlight configuration, which defines the global settings for an advertiser’s conversion tracking. |
metric |
floodlightConfigurationIdDimensionValue |
floodlightConfigurationIdDimensionValue |
A dimension value representing the unique identifier for a Floodlight configuration. |
dimension |
floodlightConfigurationIdDimensionValue.dimensionName |
floodlightConfigurationIdDimensionValue.dimensionName |
The programmatic name of the dimension representing the Floodlight configuration ID (e.g., ‘dfa:floodlightConfigId’). |
dimension |
floodlightConfigurationIdDimensionValue.etag |
floodlightConfigurationIdDimensionValue.etag |
An entity tag (ETag) for the Floodlight configuration ID dimension value, used for caching and to detect if the resource has changed. |
dimension |
floodlightConfigurationIdDimensionValue.kind |
floodlightConfigurationIdDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for the Floodlight configuration ID dimension value. |
dimension |
floodlightConfigurationIdDimensionValue.value |
floodlightConfigurationIdDimensionValue.value |
The actual unique numerical ID of the Floodlight configuration. |
metric |
floodlightImpressions |
Floodlight Impressions |
The number of times a Floodlight tag was triggered, indicating a user action or conversion. |
metric |
floodlightTagType |
floodlightTagType |
The type of Floodlight tag used for implementation, such as an image tag, iframe tag, or global site tag. |
dimension |
floodlightVariableDimension1 |
Floodlight Variable 1 |
The first custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension10 |
Floodlight Variable 10 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension11 |
Floodlight Variable 11 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension12 |
Floodlight Variable 12 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension13 |
Floodlight Variable 13 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension14 |
Floodlight Variable 14 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension15 |
Floodlight Variable 15 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension16 |
Floodlight Variable 16 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension17 |
Floodlight Variable 17 |
A user-defined custom variable (Floodlight Variable 17) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension18 |
Floodlight Variable 18 |
A user-defined custom variable (Floodlight Variable 18) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension19 |
Floodlight Variable 19 |
A user-defined custom variable (Floodlight Variable 19) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension2 |
Floodlight Variable 2 |
The second custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension20 |
Floodlight Variable 20 |
A user-defined custom variable (Floodlight Variable 20) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension21 |
Floodlight Variable 21 |
A user-defined custom variable (Floodlight Variable 21) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension22 |
Floodlight Variable 22 |
A user-defined custom variable (Floodlight Variable 22) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension23 |
Floodlight Variable 23 |
A user-defined custom variable (Floodlight Variable 23) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension24 |
Floodlight Variable 24 |
A user-defined custom variable (Floodlight Variable 24) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension25 |
Floodlight Variable 25 |
A user-defined custom variable (Floodlight Variable 25) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension26 |
Floodlight Variable 26 |
A user-defined custom variable (Floodlight Variable 26) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension27 |
Floodlight Variable 27 |
A user-defined custom variable (Floodlight Variable 27) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension28 |
Floodlight Variable 28 |
A user-defined custom variable (Floodlight Variable 28) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension29 |
Floodlight Variable 29 |
A user-defined custom variable (Floodlight Variable 29) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension3 |
Floodlight Variable 3 |
The third custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension30 |
Floodlight Variable 30 |
A user-defined custom variable (Floodlight Variable 30) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension31 |
Floodlight Variable 31 |
A user-defined custom variable (Floodlight Variable 31) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension32 |
Floodlight Variable 32 |
A user-defined custom variable (Floodlight Variable 32) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension33 |
Floodlight Variable 33 |
A user-defined custom variable (Floodlight Variable 33) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension34 |
Floodlight Variable 34 |
A user-defined custom variable (Floodlight Variable 34) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension35 |
Floodlight Variable 35 |
A user-defined custom variable (Floodlight Variable 35) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension4 |
Floodlight Variable 4 |
The fourth custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension40 |
Floodlight Variable 40 |
A user-defined custom variable (Floodlight Variable 40) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension41 |
Floodlight Variable 41 |
A user-defined custom variable (Floodlight Variable 41) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension42 |
Floodlight Variable 42 |
A user-defined custom variable (Floodlight Variable 42) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension43 |
Floodlight Variable 43 |
A user-defined custom variable (Floodlight Variable 43) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension44 |
Floodlight Variable 44 |
A user-defined custom variable (Floodlight Variable 44) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension45 |
Floodlight Variable 45 |
A user-defined custom variable (Floodlight Variable 45) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension46 |
Floodlight Variable 46 |
A user-defined custom variable (Floodlight Variable 46) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension47 |
Floodlight Variable 47 |
A user-defined custom variable (Floodlight Variable 47) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension48 |
Floodlight Variable 48 |
A user-defined custom variable (Floodlight Variable 48) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension49 |
Floodlight Variable 49 |
A user-defined custom variable (Floodlight Variable 49) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension5 |
Floodlight Variable 5 |
The fifth custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension50 |
Floodlight Variable 50 |
A user-defined custom variable (Floodlight Variable 50) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension51 |
Floodlight Variable 51 |
A user-defined custom variable (Floodlight Variable 51) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension52 |
Floodlight Variable 52 |
A user-defined custom variable (Floodlight Variable 52) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension53 |
Floodlight Variable 53 |
A user-defined custom variable (Floodlight Variable 53) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension54 |
Floodlight Variable 54 |
A user-defined custom variable (Floodlight Variable 54) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension55 |
Floodlight Variable 55 |
A user-defined custom variable (Floodlight Variable 55) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension56 |
Floodlight Variable 56 |
A user-defined custom variable (Floodlight Variable 56) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension58 |
Floodlight Variable 58 |
A user-defined custom variable (Floodlight Variable 58) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension59 |
Floodlight Variable 59 |
A user-defined custom variable (Floodlight Variable 59) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension6 |
Floodlight Variable 6 |
Custom Floodlight Variable 6, which can store custom data for reporting. |
dimension |
floodlightVariableDimension60 |
Floodlight Variable 60 |
A user-defined custom variable (Floodlight Variable 60) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension7 |
Floodlight Variable 7 |
Custom Floodlight Variable 7, which can store custom data for reporting. |
dimension |
floodlightVariableDimension8 |
Floodlight Variable 8 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension9 |
Floodlight Variable 9 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlight_activity_names |
floodlight_activity_names |
The name of the Floodlight activity, identifying a specific conversion or user action. |
dimension |
floodlight_filter |
floodlight_filter |
A filter applied to Floodlight activity data for reporting purposes. |
dimension |
format |
format |
The output format of the report (e.g., CSV, Excel) or the creative. |
dimension |
format_type |
format_type |
The format of the creative or ad (e.g., display, video, audio). |
dimension |
full-screen-average-view-time |
full-screen-average-view-time |
The average duration, in seconds, that a full-screen video creative was viewed. |
metric |
full-screen-impression |
full-screen-impression |
The number of times a full-screen video creative was displayed to a user. |
metric |
full-screen-video-completions |
full-screen-video-completions |
The number of times a full-screen video creative played entirely through to its end. |
metric |
full-screen-video-plays |
full-screen-video-plays |
The number of times a full-screen video creative started playing. |
metric |
gclid (string) |
gclid (string) |
The Google Click Identifier, a unique parameter passed in the URL to track clicks from Google Ads campaigns. |
dimension |
generalInvalidTrafficImpressions |
General Invalid Traffic (GIVT) Impressions |
The number of impressions identified as General Invalid Traffic (GIVT), often associated with non-human activity. |
metric |
global_channel |
global_channel |
A broader classification of the advertising channel. |
dimension |
gross_cost |
gross_cost |
The total cost before any deductions or adjustments. |
metric |
hour |
Hour |
The hour of the day when an event occurred. |
metric |
hoursSinceAttributedInteraction |
Hours Since Attributed Interaction |
metric |
|
hoursSinceFirstInteraction |
Hours Since First Interaction |
metric |
|
htmlCodeLocked |
htmlCodeLocked |
dimension |
|
id |
id |
The unique identifier for a creative. This is a read-only, auto-generated field. |
dimension |
idDimensionValue |
idDimensionValue |
The dimension value for the ID of an entity, such as a directory site. This is a read-only, auto-generated field. |
dimension |
idDimensionValue.dimensionName |
idDimensionValue.dimensionName |
The programmatic name of a dimension representing a unique identifier for an entity. |
dimension |
idDimensionValue.etag |
idDimensionValue.etag |
An entity tag (ETag) for a dimension value representing a unique identifier, used for caching and to detect if the resource has changed. |
dimension |
idDimensionValue.kind |
idDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for a dimension value representing a unique identifier. |
dimension |
idDimensionValue.value |
idDimensionValue.value |
The identifier for a dimension value within Campaign Manager 360. |
metric |
impressionCount |
Impression Count |
The total number of impressions recorded. |
metric |
impressionDeliveryStatus |
Impression Delivery Status |
The current status of impression delivery, indicating whether impressions are being served and recorded. |
metric |
impressions |
Impressions |
The total number of times an ad was served. |
metric |
impressions cpm |
impressions cpm |
Impressions cost per mille (thousand), representing the cost for one thousand ad impressions. |
metric |
impressions_account |
impressions_account |
Total impressions attributed to the account. |
metric |
impressions_ad |
impressions_ad |
Total impressions for a specific ad. |
metric |
impressions_campaign |
impressions_campaign |
Total impressions for a specific campaign. |
metric |
impressions_creative |
impressions_creative |
Total impressions for a specific creative. |
metric |
impressions_placement |
impressions_placement |
Total impressions for a specific ad placement. |
metric |
inboundDate (string) |
inboundDate (string) |
dimension |
|
inboundDateMonth (string) |
inboundDateMonth (string) |
dimension |
|
inpageTagFormats |
inpageTagFormats |
dimension |
|
interactionChannel |
Interaction Channel |
interaction channel |
dimension |
interactionCountNaturalSearch |
Interaction Count: Natural Search |
The count of user interactions attributed to natural (organic) search. |
metric |
interactionCountPaidSearch |
Interaction Count: Paid Search |
The count of user interactions attributed to paid search. |
metric |
interactionNumber |
Interaction Number |
A sequential number for an interaction within a user’s journey. |
metric |
interactionTime |
Interaction Date/Time |
The date and time when an interaction with an ad occurred. |
dimension |
interactionType |
Interaction Type |
The type of interaction with an ad (e.g., click, view). |
dimension |
interstitialTagFormats |
interstitialTagFormats |
dimension |
|
invalidClicks |
Invalid Clicks |
The number of clicks on an ad creative that were identified as invalid (e.g., fraudulent, accidental, bot-generated). |
metric |
invalidImpressions |
Invalid Impressions |
The number of impressions that were identified as invalid (e.g., non-human traffic, served out of view). |
metric |
invalid_impressions_account |
invalid_impressions_account |
Impressions at the account level identified as invalid (e.g., by fraud detection). |
metric |
invalid_impressions_ad |
invalid_impressions_ad |
Invalid impressions for a specific ad. |
metric |
invalid_impressions_campaign |
invalid_impressions_campaign |
Invalid impressions for a specific campaign. |
metric |
invalid_impressions_creative |
invalid_impressions_creative |
Invalid impressions for a specific creative. |
metric |
invalid_impressions_placement |
invalid_impressions_placement |
Invalid impressions for a specific ad placement. |
metric |
keyName |
keyName |
dimension |
|
keyword |
Keyword |
The search keyword associated with an ad or conversion. |
dimension |
kind |
kind |
Identifies what kind of resource this is (e.g., ‘dfareporting#account’, ‘dfareporting#creative’). |
dimension |
label (string) |
label (string) |
A descriptive tag or identifier for an entity, often used in Floodlight activities. |
dimension |
landing |
landing |
dimension |
|
landingPageUrl |
Landing Page URL |
The URL of the page where the user lands after clicking an ad. |
dimension |
landing_page_Id |
landing_page_Id |
The unique identifier for the landing page associated with an ad or campaign. |
dimension |
landing_page_name |
landing_page_name |
The name of the landing page. |
dimension |
landing_page_url |
landing_page_url |
The full URL of the landing page where users are directed after clicking an ad. |
dimension |
language_code (string) |
language_code (string) |
The language code (e.g., ‘en’, ‘es’) associated with user settings or content. |
dimension |
language_creative |
language_creative |
The language of the creative asset. |
dimension |
lastClickAttributedTransactionCount |
Click-through Transaction Count |
The number of transactions attributed to the last click before conversion. |
metric |
lastImpressionAttributedTransactionCount |
View-through Transaction Count |
The number of transactions attributed to the last impression before conversion. |
metric |
lastModifiedInfo |
lastModifiedInfo |
dimension |
|
latestTraffickedCreativeId |
latestTraffickedCreativeId |
metric |
|
length |
length |
dimension |
|
locale |
locale |
The locale (language and region) associated with an account or campaign. |
dimension |
master_brand |
master_brand |
The overarching brand associated with the campaign or account. |
dimension |
measurementSource |
Measurement Source |
The origin or system from which measurement data is collected. |
dimension |
mediaCost |
Media Cost |
The cost associated with media placements. |
metric |
mediaDuration |
mediaDuration |
metric |
|
media_Unique Reach: Average Impression Frequency |
media_Unique Reach: Average Impression Frequency |
The average number of times a unique user was exposed to an impression within a specific period. |
dimension |
media_Unique Reach: Total Reach |
media_Unique Reach: Total Reach |
The total number of unique users who were exposed to an impression. |
metric |
media_cost |
media_cost |
The cost of purchasing media inventory for ad placements. |
metric |
media_platform |
media_platform |
The specific platform or system used for media delivery. |
dimension |
media_region |
media_region |
The geographical region targeted for media placement. |
dimension |
medium |
medium |
The general category of the advertising channel (e.g., paid search, display). |
dimension |
mobile platform (string) |
mobile platform (string) |
The hardware platform (e.g., smartphone, tablet) on which an ad was delivered or a conversion occurred. |
dimension |
mobileCarrier |
Mobile Carrier |
The mobile network carrier of the user. |
dimension |
month |
Month |
The month for which data is reported. |
dimension |
name |
placement_name |
The name of the creative. This is a required field. |
dimension |
naturalSearchActions |
Natural Search Actions |
The number of actions performed by users attributed to natural (organic) search. |
metric |
naturalSearchClicks |
Natural Search Clicks |
The number of clicks attributed to natural (organic) search. |
metric |
naturalSearchRevenue |
Natural Search Revenue |
The revenue generated from natural (organic) search. |
metric |
naturalSearchTransactions |
Natural Search Transactions |
The number of transactions attributed to natural (organic) search. |
metric |
net_costs |
net_costs |
The total cost after any deductions or adjustments. |
metric |
offline_online |
offline_online |
Distinguishes between data generated from offline or online activities. |
dimension |
operatingSystem |
Operating System |
The operating system used by the user’s device (e.g., Windows, iOS, Android). |
dimension |
operatingSystemVersion |
Operating System Version |
The version of the operating system used by the user’s device. |
dimension |
ordValue |
ORD Value |
The Order Value, often used with Floodlight activities to track the monetary value of a conversion. |
dimension |
organic_paid |
organic_paid |
Categorizes traffic or interactions as either organic (unpaid) or paid (resulting from advertising). |
dimension |
outboundDate (string) |
outboundDate (string) |
dimension |
|
outboundDateMonth (string) |
outboundDateMonth (string) |
dimension |
|
packageRoadblock |
Package/Roadblock |
The name of the package or roadblock containing multiple placements. |
dimension |
packageRoadblockId |
Package/Roadblock ID |
The unique identifier for a package or roadblock. |
metric |
package_name |
package_name |
The name of the ad package, typically a grouping of placements. |
dimension |
package_strategy |
package_strategy |
The defined strategy or approach for the ad package (e.g., targeting, bidding, delivery method). |
dimension |
package_total-booked-units |
package_total-booked-units |
The total number of units (e.g., impressions, clicks) that have been booked or reserved for the ad package. |
metric |
package_total-planned-mediacost |
package_total-planned-mediacost |
The total planned cost for the media associated with the ad package. |
metric |
page_url (string) |
page_url (string) |
The URL of the webpage where the ad was displayed or where an event occurred. |
dimension |
paidSearchActions |
Paid Search Actions |
The number of actions resulting from paid search campaigns. |
metric |
paidSearchAd |
Paid Search Ad |
The name of the paid search ad. |
dimension |
paidSearchAdGroup |
Paid Search Ad Group |
The name of the paid search ad group. |
dimension |
paidSearchAdGroupId |
Paid Search Ad Group ID |
The ID of the paid search ad group. |
metric |
paidSearchAdId |
Paid Search Ad ID |
The ID of the paid search ad. |
metric |
paidSearchAdvertiser |
Paid Search Advertiser |
The name of the paid search advertiser. |
dimension |
paidSearchAdvertiserId |
Paid Search Advertiser ID |
The ID of the paid search advertiser. |
metric |
paidSearchAgency |
Paid Search Agency |
The name of the paid search agency. |
dimension |
paidSearchAgencyId |
Paid Search Agency ID |
The ID of the paid search agency. |
metric |
paidSearchAveragePosition |
Paid Search Average Position |
The average position of the paid search ad on the search results page. |
metric |
paidSearchBidStrategy |
Paid Search Bid Strategy |
The bid strategy used for the paid search campaign. |
dimension |
paidSearchBidStrategyId |
Paid Search Bid Strategy ID |
The ID of the bid strategy used for the paid search campaign. |
dimension |
paidSearchCampaign |
Paid Search Campaign |
The name of the paid search campaign. |
dimension |
paidSearchCampaignId |
Paid Search Campaign ID |
The ID of the paid search campaign. |
metric |
paidSearchClickRate |
Paid Search Click Rate |
metric |
|
paidSearchClicks |
Paid Search Clicks |
The number of clicks on paid search ads. |
metric |
paidSearchCost |
Paid Search Cost |
The cost incurred for paid search campaigns. |
metric |
paidSearchEngineAccount |
Paid Search Engine Account |
The name of the paid search engine account. |
dimension |
paidSearchEngineAccountCategory |
Paid Search Engine Account Category |
The category of the paid search engine account. |
dimension |
paidSearchEngineAccountId |
Paid Search Engine Account ID |
The ID of the paid search engine account. |
metric |
paidSearchExternalAdId |
Paid Search External Ad ID |
The external identifier for an ad within a paid search campaign. |
metric |
paidSearchExternalCampaignId |
Paid Search External Campaign ID |
The external identifier for a campaign within a paid search platform. |
metric |
paidSearchExternalKeywordId |
Paid Search External Keyword ID |
An external identifier for the paid search keyword. |
metric |
paidSearchImpressions |
Paid Search Impressions |
The number of impressions for paid search ads. |
metric |
paidSearchKeyword |
Paid Search Keyword |
The keyword used for the paid search ad. |
dimension |
paidSearchKeywordId |
Paid Search Keyword ID |
The ID of the paid search keyword. |
metric |
paidSearchLandingPageUrl |
Paid Search Landing Page URL |
The landing page URL for paid search ads. |
dimension |
paidSearchLegacyKeywordId |
Paid Search Legacy Keyword ID |
A legacy identifier for the paid search keyword. |
metric |
paidSearchMatchType |
Paid Search Match Type |
The match type of the paid search keyword (e.g., exact, phrase, broad). |
dimension |
paidSearchRevenue |
Paid Search Revenue |
The revenue generated from paid search campaigns. |
metric |
paidSearchTransactions |
Paid Search Transactions |
The number of transactions resulting from paid search campaigns. |
metric |
paidSearchVisits |
Paid Search Visits |
metric |
|
parentUserRoleId |
parentUserRoleId |
metric |
|
pathLength |
Path Length |
The number of interactions or touchpoints in a user’s conversion path. |
metric |
paymentSource |
Payment Source |
The source of payment for a placement, which is a required and read-only field after insertion. |
dimension |
percentInvalidClicks |
% Invalid Clicks |
The percentage of clicks identified as invalid. |
metric |
percentInvalidImpressions |
% Invalid Impressions |
The percentage of impressions deemed invalid (e.g., due to bot traffic or non-human activity). |
metric |
permissions |
permissions |
dimension |
|
placement |
Placement |
The name of the placement. |
dimension |
placementCompatibility |
Placement Compatibility |
Indicates where a placement can be served, such as display, in-stream video, or in-app. This field is required on insertion. |
dimension |
placementCostStructure |
Placement Cost Structure |
The cost structure of a placement (e.g., CPM, CPC, Flat Rate). |
dimension |
placementEndDate |
Placement End Date |
The end date of the placement. |
dimension |
placementExternalId |
Placement External ID |
An identifier for the placement that is external to Campaign Manager 360. |
dimension |
placementGroupId |
package_id |
The unique identifier for a placement group, which often represents an ad package. |
dimension |
placementGroupType |
placement_group_type |
The type of the placement group, categorizing its characteristics or delivery method. |
dimension |
placementId |
Placement ID |
The unique identifier for a placement. |
metric |
placementIdDimensionValue.dimensionName |
placementIdDimensionValue.dimensionName |
The name of the dimension used for a placement ID, typically ‘placementId’. |
dimension |
placementIdDimensionValue.value |
placementIdDimensionValue.value |
The actual value of the placement ID dimension. |
metric |
placementRate |
Placement Rate |
The cost or rate associated with a specific ad placement. |
metric |
placementSize |
Placement Pixel Size |
The dimensions (width x height) of the ad placement in pixels. |
dimension |
placementStartDate |
Placement Start Date |
The date when the placement is scheduled to begin serving ads. |
dimension |
placementStrategy |
Placement Strategy |
The strategy or method used for ad placements (e.g., direct buy, programmatic). |
dimension |
placementTotalBookedUnits |
Placement Total Booked Units |
The total number of units (e.g., impressions, clicks) booked for the placement. |
metric |
placementTotalPlannedMediaCost |
Placement Total Planned Media Cost |
The total estimated or budgeted cost for media buys specifically for a given placement. |
metric |
placement_ad_serving_method |
placement_ad_serving_method |
The method used to deliver ads within a placement (e.g., standard, roadblock). |
dimension |
placement_cost-structure |
placement_cost-structure |
The billing model or structure for the placement, such as Cost Per Mille (CPM), Cost Per Click (CPC), or Cost Per Acquisition (CPA). |
dimension |
placement_data_source |
placement_data_source |
The origin of the data related to a placement. |
dimension |
placement_detail |
placement_detail |
Detailed information about an ad placement. |
dimension |
placement_device |
placement_device |
The type of device on which an ad placement is targeted (e.g., desktop, mobile). |
dimension |
placement_end-date |
placement_end-date |
The date when the placement is scheduled to end. |
dimension |
placement_flight-end-date |
placement_flight-end-date |
The end date of the flight, representing a specific active period, for the placement. |
dimension |
placement_flight-start-date |
placement_flight-start-date |
The start date of the flight, representing a specific active period, for the placement. |
dimension |
placement_market_geo |
placement_market_geo |
The geographical market targeted by the placement. |
dimension |
placement_pixel-size |
placement_pixel-size |
The dimensions (width and height) of the placement in pixels. |
dimension |
placement_programmatic_deal_type |
placement_programmatic_deal_type |
The type of programmatic deal associated with the placement (e.g., preferred deal, private auction). |
dimension |
placement_rate |
placement_rate |
The agreed-upon rate for the placement based on its cost structure (e.g., cost per mille, cost per click). |
metric |
placement_start-date |
placement_start-date |
The date when the placement is scheduled to start. |
dimension |
placement_strategy |
placement_strategy |
The defined strategy or approach for the placement (e.g., targeting, delivery method). |
dimension |
placement_total-booked-units |
placement_total-booked-units |
The total number of units (e.g., impressions, clicks) that have been booked or reserved for the placement. |
metric |
plannedMediaCost |
Planned Media Cost |
The estimated or budgeted cost for media buys for a campaign or placement. |
metric |
platformType |
Platform Type |
The type of platform where the ad was served (e.g., web, mobile). |
dimension |
pricingSchedule |
pricingSchedule |
The pricing schedule for a placement, including start date, end date, and pricing type. This field is required on insertion. |
dimension |
pricing_model |
pricing_model |
The pricing strategy used for ad inventory (e.g., CPM, CPC). |
dimension |
product_detail |
product_detail |
Detailed information about the product being advertised. |
dimension |
product_name (string) |
product_name (string) |
The name of the product associated with an ad, a conversion, or other tracked event. |
dimension |
programmatic_buy |
programmatic_buy |
Indicates whether the ad placement was purchased programmatically. |
dimension |
progressOffset |
progressOffset |
dimension |
|
provisionalImpressions |
Provisional Impressions |
Impressions that are recorded but may be subject to further verification or adjustment. |
metric |
publisherSpecificationId |
publisherSpecificationId |
metric |
|
publisherTags |
publisherTags |
dimension |
|
publisher_platform |
publisher_platform |
The platform or system used by the publisher. |
dimension |
purchase_campaign_cost |
purchase_campaign_cost |
The cost associated with a campaign aimed at driving purchases. |
dimension |
purchase_campaign_impressions |
purchase_campaign_impressions |
Impressions for a campaign focused on driving purchases. |
dimension |
quarter |
quarter |
The fiscal or calendar quarter associated with the reporting period. |
dimension |
region |
region |
The geographical region associated with an event or user. |
dimension |
regionID (number) |
regionID (number) |
metric |
|
regionID (string) |
regionID (string) |
dimension |
|
renderingId |
Rendering ID |
id of redering |
metric |
renderingIdDimensionValue |
renderingIdDimensionValue |
dimension |
|
report_id |
report_id |
The unique identifier of the report. |
dimension |
reportsConfiguration |
reportsConfiguration |
Defines settings for report generation within an account, such as time zone and exposure to conversion reporting. |
dimension |
reportsConfiguration.exposureToConversionEnabled |
reportsConfiguration.exposureToConversionEnabled |
A boolean indicating whether the exposure to conversion report is enabled, showing detailed pathway information. |
dimension |
reportsConfiguration.lookbackConfiguration.clickDuration |
reportsConfiguration.lookbackConfiguration.clickDuration |
The default lookback window duration for clicks for new advertisers in an account. |
metric |
reportsConfiguration.lookbackConfiguration.postImpressionActivitiesDuration |
reportsConfiguration.lookbackConfiguration.postImpressionActivitiesDuration |
The default lookback window duration for post-impression activities for new advertisers in an account. |
metric |
reportsConfiguration.reportGenerationTimeZoneId |
reportsConfiguration.reportGenerationTimeZoneId |
The time zone ID used for report generation for this account. This is a required field that cannot be changed on update. |
metric |
requiredFlashVersion |
requiredFlashVersion |
metric |
|
revenuePerClick |
Revenue Per Click |
The revenue generated per click on an ad. |
metric |
revenuePerThousandImpressions |
Revenue Per Thousand Impressions |
The revenue generated for every one thousand ad impressions (RPM or CPM). |
metric |
richMediaAudioCompletions |
Audio Completions |
dimension |
|
richMediaAudioFirstQuartileCompletes |
Audio First Quartile Completions |
metric |
|
richMediaAudioMidpoints |
Audio Midpoints |
metric |
|
richMediaAudioMutes |
Audio Mutes |
The number of times the audio component of a rich media creative was muted by the user. |
metric |
richMediaAudioPauses |
Audio Pauses |
The number of times the audio component of a rich media creative was paused by the user. |
metric |
richMediaAudioPlays |
Audio Plays |
metric |
|
richMediaAudioReplays |
Audio Replays |
The number of times the audio component of a rich media creative was replayed by the user. |
metric |
richMediaAudioThirdQuartileCompletes |
Audio Third Quartile Completions |
metric |
|
richMediaAudioUnmutes |
Audio Unmutes |
The number of times the audio component of a rich media creative was unmuted by the user. |
metric |
richMediaAverageDisplayTime |
Average Display Time |
The average amount of time a rich media creative was displayed. |
metric |
richMediaAverageExpansionTime |
Average Expansion Time |
The average time rich media creatives were expanded. |
metric |
richMediaAverageFullScreenViewTime |
Full-Screen Average View Time |
The average time a rich media creative was viewed in full-screen mode. |
metric |
richMediaAverageInteractionTime |
Average Interaction Time |
The average amount of time users interacted with a rich media creative. |
dimension |
richMediaAverageVideoViewTime |
Video Average View Time |
The average time rich media video content was viewed. |
metric |
richMediaBackupImages |
Backup Image |
backup image |
metric |
richMediaClickRate |
Rich Media Click Rate |
The percentage of rich media impressions that resulted in a click. |
metric |
richMediaClicks |
Rich Media Clicks |
The number of clicks on rich media creatives. |
metric |
richMediaCodeServes |
Code Serves |
The number of times the rich media creative code was served. |
metric |
richMediaCustomAverageTime |
Average Time |
The average time for a custom rich media event. |
dimension |
richMediaCustomCounters |
Counters |
The count of custom rich media events. |
metric |
richMediaCustomExits |
Exits |
The number of custom exits from rich media creatives. |
metric |
richMediaCustomTimers |
Timers |
The values recorded by custom rich media timers. |
metric |
richMediaCustomVariableCount1 |
Custom Variable Count 1 |
The count for the first custom rich media variable. |
metric |
richMediaCustomVariableCount2 |
Custom Variable Count 2 |
The count for the second custom rich media variable. |
metric |
richMediaDisplayTime |
Total Display Time |
The total amount of time rich media creatives were displayed. |
metric |
richMediaEngagements |
Rich Media Engagements |
The total number of engagements with rich media creatives. |
metric |
richMediaEvent |
Rich Media Event |
The name or type of a specific rich media event. |
dimension |
richMediaEventCounters |
Event Counters |
A collection of counters for various predefined or custom rich media interaction events. |
metric |
richMediaEventTimers |
Event Timers |
A collection of timers that track the duration of various predefined or custom rich media interaction events. |
metric |
richMediaExpansionTime |
Expansion Time |
The total time rich media creatives were expanded. |
metric |
richMediaExpansions |
Expansions |
The number of times rich media creatives were expanded by users. |
metric |
richMediaFullScreenImpressions |
Full-Screen Impressions |
The number of times rich media creatives were viewed in full-screen mode. |
metric |
richMediaFullScreenVideoCompletes |
Full-Screen Video Completions |
The number of times rich media videos were completed in full-screen mode. |
metric |
richMediaFullScreenVideoPlays |
Full-Screen Video Plays |
The number of times rich media videos were played in full-screen mode. |
metric |
richMediaHtml5Impressions |
HTML5 Impressions |
The number of impressions delivered for HTML5 rich media creatives. |
dimension |
richMediaImpressions |
Rich Media Impressions |
The number of times rich media creatives were shown. |
metric |
richMediaInteractionRate |
Interaction Rate |
The percentage of rich media impressions that resulted in an interaction. |
metric |
richMediaInteractionTime |
Total Interaction Time |
The total amount of time users interacted with rich media creatives. |
metric |
richMediaInteractions |
Total Interactions |
The total number of interactions with rich media creatives. |
metric |
richMediaInteractiveImpressions |
Interactive Impressions |
The number of rich media impressions where a user interacted with the creative. |
metric |
richMediaManualCloses |
Manual Closes |
The number of times rich media creatives were manually closed by users. |
metric |
richMediaScrolls |
Rich Media Scrolls |
rich media scrolls |
metric |
richMediaTrueViewViews |
TrueView Views |
The number of views for TrueView rich media video ads. |
metric |
richMediaVideoCompanionClicks |
Video Companion Clicks |
The number of clicks on companion banners for rich media videos. |
metric |
richMediaVideoCompletions |
Video Completions |
The number of times rich media videos were played to completion. |
metric |
richMediaVideoFirstQuartileCompletes |
Video First Quartile Completions |
The number of times rich media videos played through the first quartile (25%). |
metric |
richMediaVideoFullScreens |
Video Full-Screen |
The number of times rich media videos entered full-screen mode. |
metric |
richMediaVideoInteractionRate |
Video Interaction Rate |
The rate at which users interacted with rich media video content. |
metric |
richMediaVideoInteractions |
Video Interactions |
The number of interactions with rich media video content. |
metric |
richMediaVideoLength |
Video Length |
The total length of the rich media video content. |
dimension |
richMediaVideoMidpoints |
Video Midpoints |
The number of times rich media videos played through the midpoint (50%). |
metric |
richMediaVideoMutes |
Video Mutes |
The number of times rich media videos were muted by users. |
metric |
richMediaVideoPauses |
Video Pauses |
The number of times rich media videos were paused by users. |
metric |
richMediaVideoPlays |
Video Plays |
The number of times rich media videos were played. |
metric |
richMediaVideoProgressEvents |
Video Progress Events |
Custom events configured to track specific progress points within rich media video creatives, such as quartile completions. |
metric |
richMediaVideoReplays |
Video Replays |
The number of times rich media videos were replayed by users. |
metric |
richMediaVideoSkips |
Video Skips |
The number of times rich media videos were skipped by users. |
metric |
richMediaVideoStops |
Video Stops |
The number of times rich media videos were stopped by users. |
metric |
richMediaVideoThirdQuartileCompletes |
Video Third Quartile Completions |
The number of times rich media videos played through the third quartile (75%). |
metric |
richMediaVideoUnmutes |
Video Unmutes |
The number of times rich media videos were unmuted by users. |
metric |
richMediaVideoViewRate |
Video View Rate |
The percentage of rich media video plays that resulted in a view. |
metric |
richMediaVideoViews |
Video Views |
The number of times rich media videos were viewed. |
metric |
roadblockImpressions |
Roadblock Impressions |
The number of impressions delivered as part of a roadblock, where multiple ad creatives are served simultaneously on a single page view. |
metric |
screen_resolution (string) |
screen_resolution (string) |
dimension |
|
searchTerm (string) |
searchTerm (string) |
The keyword or phrase a user entered in a search engine that led to an ad interaction. |
dimension |
secure |
secure |
Indicates whether an ad or component is served over a secure (HTTPS) connection. |
dimension |
segment |
segment |
A specific group of users or audience targeted by a campaign. |
dimension |
serving_type |
serving_type |
dimension |
|
settings.activeViewOptOut |
settings.activeViewOptOut |
A setting indicating whether Active View tracking is opted out or disabled. |
dimension |
settings.dfpSettings.dfpNetworkCode |
settings.dfpSettings.dfpNetworkCode |
The unique network code for the DoubleClick for Publishers (DFP) account associated with the placement. |
metric |
settings.dfpSettings.dfpNetworkName |
settings.dfpSettings.dfpNetworkName |
The name of the DoubleClick for Publishers (DFP) network associated with the placement. |
dimension |
settings.dfpSettings.programmaticPlacementAccepted |
settings.dfpSettings.programmaticPlacementAccepted |
dimension |
|
settings.dfpSettings.pubPaidPlacementAccepted |
settings.dfpSettings.pubPaidPlacementAccepted |
dimension |
|
settings.dfpSettings.publisherPortalOnly |
settings.dfpSettings.publisherPortalOnly |
dimension |
|
site |
Site (CM360) |
The name of the website or app where ads are served, as defined in Campaign Manager 360. |
dimension |
siteContacts |
siteContacts |
Contact information for the site, including type, email, and name. |
dimension |
siteDirectory |
Site (Site Directory) |
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site. |
dimension |
siteDirectoryId |
Site ID (Site Directory) |
The ID of the site in the Site Directory. |
metric |
siteId |
Site ID (CM360) |
The unique identifier for the site as defined in Campaign Manager 360. |
metric |
siteIdDimensionValue |
siteIdDimensionValue |
The unique identifier for a site. |
dimension |
siteKeyname |
Site Keyname |
A unique identifier or key name for a website or app where ads are served. |
dimension |
siteName |
siteName |
The name of the site. |
dimension |
siteSettings |
siteSettings |
Various settings for a site, such as disabling new cookies, tag settings, and opt-out options. |
dimension |
site_cm360 |
site_cm360 |
The name of the site as defined in Campaign Manager 360. |
dimension |
site_id_cm360 |
site_id_cm360 |
The unique identifier for the site as defined in Campaign Manager 360. |
dimension |
site_key |
site_key |
A unique identifier for a website or app where ads are served. |
dimension |
site_language (string) |
site_language (string) |
The language of the website where the ad was displayed. |
dimension |
size |
placement_size |
The pixel dimensions (width x height) of the creative. |
dimension |
skipOffset |
skipOffset |
dimension |
|
skippable |
skippable |
dimension |
|
socialEngagementRate |
Social Engagement Rate |
The rate at which users interact with social media content related to an ad or brand (e.g., likes, shares, comments). |
metric |
socialFollows |
Follows |
The number of times users followed a social media account associated with an ad or brand. |
metric |
socialLikes |
Likes |
The number of times users liked social media content associated with an ad or brand. |
metric |
socialOtherInteractions |
Other Social Interactions |
The number of various other interactions (e.g., comments, mentions) with social media content related to an ad or brand. |
metric |
socialReplies |
Replies |
The number of replies to social media content associated with an ad or brand. |
metric |
socialSharesExternal |
Shares (External) |
The number of times social media content related to an ad or brand was shared to external platforms. |
metric |
socialSharesInternal |
Shares (Internal) |
The number of times social media content related to an ad or brand was shared within the same platform. |
metric |
socialTotalEngagements |
Total Social Engagements |
The total number of all interactions with social media content related to an ad or brand. |
metric |
source |
source |
The origin of the traffic or event. |
dimension |
spend |
spend |
The total amount of money spent on advertising. |
metric |
sslCompliant |
sslCompliant |
Indicates whether the creative or ad serving is compliant with SSL (HTTPS) standards. |
dimension |
sslOverride |
sslOverride |
dimension |
|
sslRequired |
sslRequired |
Indicates whether SSL (HTTPS) is required for serving the ad. |
dimension |
startDate |
campaign_start_date |
The scheduled start date for the campaign. |
dimension |
startTime |
ad_start_date |
The scheduled start time for the ad’s delivery. |
dimension |
state |
State/Region |
The state or region associated with the user or event. |
dimension |
status |
status |
The current state or condition of an entity, such as an ad or campaign. |
dimension |
studioAdvertiserId |
studioAdvertiserId |
The ID of the Studio advertiser associated with the creative. |
metric |
studioCreativeId |
studioCreativeId |
The ID of the Studio creative. |
metric |
studioTraffickedCreativeId |
studioTraffickedCreativeId |
The ID of the Studio creative that has been trafficked. |
metric |
studio_tech_fee |
studio_tech_fee |
metric |
|
subaccountId |
subaccountId |
metric |
|
supplyCost |
supplyCost |
The cost associated with the ad inventory supply. |
dimension |
suspended |
suspended |
dimension |
|
tagFormat |
tagFormat |
dimension |
|
tagFormats |
tagFormats |
dimension |
|
tagSetting |
tagSetting |
dimension |
|
tagString |
tagString |
dimension |
|
targeting_type |
targeting_type |
The method or strategy used to target an audience for an ad or campaign. |
dimension |
targeting_type_display |
targeting_type_display |
The display name for the type of targeting used for the ad or campaign. |
dimension |
thirdPartyBackupImageImpressionsUrl |
thirdPartyBackupImageImpressionsUrl |
dimension |
|
thirdPartyRichMediaImpressionsUrl |
thirdPartyRichMediaImpressionsUrl |
dimension |
|
thirdPartyUrls |
thirdPartyUrls |
dimension |
|
timestamp (string) |
timestamp (string) |
The exact time an event occurred, typically in string format. |
dimension |
total-conversions |
total-conversions |
The total number of conversion events recorded for a campaign or ad. |
metric |
total-revenue |
total-revenue |
The total revenue generated, typically associated with conversion events. |
metric |
totalConversions |
Total Conversions |
The total number of times users took a desired action after seeing or clicking an ad. |
metric |
totalConversionsRevenue |
Total Revenue |
The total revenue attributed to all conversions, including both click-through and view-through conversions. |
metric |
totalFileSize |
totalFileSize |
metric |
|
total_booked |
total_booked |
The total amount booked for the campaign or ad. |
metric |
transactionCount |
Transaction Count |
The total number of transactions recorded. |
metric |
type |
type |
The type of creative (e.g., standard, rich media, in-stream video). |
dimension |
u1 (string) |
u1 (string) |
Custom Floodlight Variable 1, represented as a string, for tracking custom data. |
dimension |
u2 (string) |
u2 (string) |
Custom Floodlight Variable 2, represented as a string, for tracking custom data. |
dimension |
u3 (string) |
u3 (string) |
Custom Floodlight Variable 3, represented as a string, for tracking custom data. |
dimension |
u4 (string) |
u4 (string) |
Custom Floodlight Variable 4, represented as a string, for tracking custom data. |
dimension |
u5 (string) |
u5 (string) |
Custom Floodlight Variable 5, represented as a string, for tracking custom data. |
dimension |
uniqueReachAverageImpressionFrequency |
Unique Reach: Average Impression Frequency |
The average number of impressions served to a unique user. |
dimension |
uniqueReachAverageViewableImpressionFrequency |
Unique Reach: Average Viewable Impression Frequency |
The average number of times unique users were shown a viewable impression. |
dimension |
uniqueReachClickReach |
Unique Reach: Click Reach |
The estimated number of unique users who clicked on an ad. |
dimension |
uniqueReachImpressionReach |
Unique Reach: Impression Reach |
The number of unique users who saw at least one impression of an ad. |
dimension |
uniqueReachTotalReach |
Unique Reach: Total Reach |
The total number of unique users reached by impressions or clicks. |
dimension |
uniqueReachViewableImpressionReach |
Unique Reach: Viewable Impression Reach |
The number of unique users who saw at least one viewable impression of an ad. |
metric |
universalAdId |
universalAdId |
A unique identifier for an ad that is maintained across different systems. |
dimension |
update_datetime |
update_datetime |
The date and time when the entity was last updated. |
dimension |
url |
url |
The Uniform Resource Locator (URL) associated with an ad, creative, or landing page. |
dimension |
userAccessType |
userAccessType |
dimension |
|
userDefinedVariableTypes |
userDefinedVariableTypes |
The types of custom variables defined by users, often in the context of Floodlight activities. |
dimension |
user_agent (string) |
user_agent (string) |
The user agent string from the client browser, providing information about the browser, operating system, and device. |
dimension |
valid_impressions_account |
valid_impressions_account |
Valid impressions recorded at the account level. |
metric |
valid_impressions_ad |
valid_impressions_ad |
Valid impressions recorded for a specific ad. |
metric |
valid_impressions_campaign |
valid_impressions_campaign |
Valid impressions recorded for a specific campaign. |
metric |
valid_impressions_creative |
valid_impressions_creative |
Valid impressions recorded for a specific creative. |
metric |
valid_impressions_placement |
valid_impressions_placement |
Valid impressions recorded for a specific ad placement. |
metric |
verificationBlockedImpressions |
Blocked Impressions |
The number of impressions that were prevented from being served or counted due to verification rules (e.g., brand safety, invalid traffic). |
metric |
verificationClassifiedImpressions |
Classified Impressions |
The number of impressions that have been categorized and evaluated by a verification service based on various criteria (e.g., viewability, brand safety). |
metric |
verificationMeasurableImpressionsForAudio |
Measurable Impressions For Audio |
The number of audio ad impressions that were capable of being measured for audibility and other relevant metrics by a verification service. |
metric |
verificationMeasurableImpressionsForVideoPlayerLocation |
Measurable Impressions For Video Player Location |
The number of video ad impressions where the location of the video player on the page could be measured by a verification service. |
metric |
verificationMeasurableImpressionsForVideoPlayerSize |
Measurable Impressions For Video Player Size |
The number of measurable impressions based on the video player size. |
metric |
verificationPercentageMeasurableImpressionsForAudio |
Percentage Of Measurable Impressions For Audio |
The percentage of audio ad impressions that were capable of being measured for audibility and other relevant metrics by a verification service. |
metric |
verificationPercentageMeasurableImpressionsForVideoPlayerLocation |
Percentage Of Measurable Impressions For Video Player Location |
The percentage of video ad impressions where the location of the video player on the page could be measured by a verification service. |
metric |
verificationPercentageMeasurableImpressionsForVideoPlayerSize |
Percentage Of Measurable Impressions For Video Player Size |
The percentage of video ad impressions where the size of the video player could be measured by a verification service. |
metric |
verificationPublisherProblems |
Publisher Problems |
The number of detected problems or issues stemming from the publisher’s site or app, as identified by a verification service. |
metric |
verificationReportingProblems |
Reporting Problems |
The number of detected problems or discrepancies related to the reporting of ad metrics, as identified by a verification service. |
metric |
verificationServingProblems |
Serving Problems |
The number of detected problems or errors related to the serving of ad creatives, as identified by a verification service. |
metric |
verificationVideoMutedAtStart |
Video Muted At Start |
The number of times a video creative began playing with its audio initially muted. |
metric |
verificationVideoPlayerHdSizeImpressions |
HD Video Player Size Impressions |
The number of impressions where the video played in an HD-sized player. |
metric |
verificationVideoPlayerLargeSizeImpressions |
Large Video Player Size Impressions |
The number of impressions where the video played in a large-sized player. |
metric |
verificationVideoPlayerLocationAvgPixelsFromLeft |
Video Player Location Avg Pixels From Left |
The average pixel distance from the left edge of the viewport where the video player was located during an impression. |
metric |
verificationVideoPlayerLocationAvgPixelsFromTop |
Video Player Location Avg Pixels From Top |
The average pixel distance from the top edge of the viewport where the video player was located during an impression. |
metric |
verificationVideoPlayerSizeAvgHeight |
Video Player Size Avg Height |
The average height, in pixels, of the video player during an impression. |
metric |
verificationVideoPlayerSizeAvgWidth |
Video Player Size Avg Width |
The average width, in pixels, of the video player during an impression. |
metric |
verificationVideoPlayerSmallSizeImpressions |
Small Video Player Size Impressions |
The number of impressions where the video played in a small-sized player. |
metric |
verificationVideoProminenceScoreDimension |
Video Prominence Score |
A score that reflects the prominence or visibility of a video ad player on a webpage, often related to its size and position. |
dimension |
verificationWarnings |
Warnings |
The total number of warnings generated by the verification service, indicating potential issues that do not necessarily block impressions. |
metric |
version |
creative_version |
The version of the creative. |
metric |
video-completions |
video-completions |
The number of times a video creative played entirely through to its end. |
metric |
video-first-quartile-completions |
video-first-quartile-completions |
The number of times a video creative played through at least the first 25% of its duration. |
metric |
video-full-screen |
video-full-screen |
The number of times a video creative was viewed in full-screen mode. |
metric |
video-mid-points |
video-mid-points |
The number of times a video creative played through at least 50% of its duration. |
metric |
video-mutes |
video-mutes |
The number of times the audio of a video creative was muted by the user. |
metric |
video-pauses |
video-pauses |
The number of times a video creative was paused by the user. |
metric |
video-plays |
video-plays |
The number of times a video creative started playing. |
metric |
video-replays |
video-replays |
The number of times a video creative was replayed by the user. |
metric |
video-skips |
video-skips |
The number of times a video creative was skipped by the user. |
metric |
video-stops |
video-stops |
The number of times a video creative was stopped by the user. |
metric |
video-third-quartile-completions |
video-third-quartile-completions |
The number of times a video creative played through at least 75% of its duration. |
metric |
video-unmutes |
video-unmutes |
The number of times the audio of a video creative was unmuted by the user. |
metric |
video-views |
video-views |
The number of times a video creative was considered viewed, often based on a defined duration threshold. |
metric |
videoCompanionClicks |
Companion Clicks |
The number of clicks on a companion ad displayed alongside a video ad. |
metric |
videoCompanionImpressions |
Companion Views |
The number of times a companion ad was displayed alongside a video ad. |
metric |
videoSettings |
videoSettings |
Settings specific to video creatives, such as companion creatives, transcodes, and skippability. |
dimension |
views |
views |
The total number of times an ad or creative was viewed. |
metric |
week |
Week |
The calendar week associated with the reporting period. |
dimension |
zipCode |
ZIP/Postal Code |
The ZIP or postal code associated with the user or event, used for geographic reporting or targeting. |
dimension |
{NUM}: Active View: Viewable Impression Cookie Reach |
{NUM}: Active View: Viewable Impression Cookie Reach |
The number of unique cookies that were served a viewable impression according to Active View. |
metric |
{NUM}: Click-through Conversions |
{NUM}: Click-through Conversions |
The number of conversions attributed to a click on an ad. |
metric |
{NUM}: Click-through Revenue |
{NUM}: Click-through Revenue |
The revenue generated from conversions attributed to a click on an ad. |
metric |
{NUM}: Cookie Reach: Click Reach |
{NUM}: Cookie Reach: Click Reach |
The number of unique cookies that registered a click on an ad. |
metric |
{NUM}: Cookie Reach: Impression Reach |
{NUM}: Cookie Reach: Impression Reach |
The number of unique cookies that were served an impression. |
metric |
{NUM}: Cookie Reach: Total Reach |
{NUM}: Cookie Reach: Total Reach |
The total number of unique cookies reached by ads (impressions or clicks). |
dimension |
{NUM}: Paid Search Actions |
{NUM}: Paid Search Actions |
The number of specific actions (e.g., conversions) attributed to paid search ads for a given interaction number. |
metric |
{NUM}: Paid Search Revenue |
{NUM}: Paid Search Revenue |
The revenue generated from paid search ads for a given interaction number. |
metric |
{NUM}: Paid Search Transactions |
{NUM}: Paid Search Transactions |
The number of transactions (e.g., purchases) attributed to paid search ads for a given interaction number. |
metric |
{NUM}: Total Conversions |
{NUM}: Total Conversions |
The total number of conversions recorded. |
metric |
{NUM}: Total Conversions + Cross-Environment |
{NUM}: Total Conversions + Cross-Environment |
The total number of conversions, including those occurring across different devices or environments. |
metric |
{NUM}: View-through Conversions |
{NUM}: View-through Conversions |
The number of conversions attributed to an ad impression where no click occurred. |
metric |
{PLACEHOLDER}: Click-through Conversion Events + Cross-Environment |
{PLACEHOLDER}: Click-through Conversion Events + Cross-Environment |
metric |
|
{PLACEHOLDER}: Click-through Conversions |
{PLACEHOLDER}: Click-through Conversions |
Conversions attributed to an ad click. |
metric |
{PLACEHOLDER}: Click-through Conversions + Cross-Environment |
{PLACEHOLDER}: Click-through Conversions + Cross-Environment |
The number of conversions where a user clicked an ad and converted across different devices or environments. |
dimension |
{PLACEHOLDER}: Click-through Revenue |
{PLACEHOLDER}: Click-through Revenue |
Revenue generated from conversions that occurred after a user clicked on an ad. |
metric |
{PLACEHOLDER}: Click-through Revenue + Cross-Environment |
{PLACEHOLDER}: Click-through Revenue + Cross-Environment |
The revenue generated from click-through conversions, aggregated across different user environments. |
metric |
{PLACEHOLDER}: Natural Search Actions |
{PLACEHOLDER}: Natural Search Actions |
The number of actions generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Natural Search Revenue |
{PLACEHOLDER}: Natural Search Revenue |
The revenue generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Natural Search Transactions |
{PLACEHOLDER}: Natural Search Transactions |
The number of transactions generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Actions |
{PLACEHOLDER}: Paid Search Actions |
The number of actions generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Revenue |
{PLACEHOLDER}: Paid Search Revenue |
The revenue generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Transactions |
{PLACEHOLDER}: Paid Search Transactions |
The number of transactions generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Total Conversion Events + Cross-Environment |
{PLACEHOLDER}: Total Conversion Events + Cross-Environment |
The total number of conversion events, including those attributed across different user environments. |
metric |
{PLACEHOLDER}: Total Conversions |
{PLACEHOLDER}: Total Conversions |
The total number of conversions, including various attribution models. |
metric |
{PLACEHOLDER}: Total Conversions + Cross-Environment |
{PLACEHOLDER}: Total Conversions + Cross-Environment |
The total number of conversions, including those attributed across different user environments and devices (e.g., from mobile to desktop). |
metric |
{PLACEHOLDER}: Total Conversions_1 |
{PLACEHOLDER}: Total Conversions_1 |
metric |
|
{PLACEHOLDER}: Total Revenue |
{PLACEHOLDER}: Total Revenue |
The total revenue attributed to conversions, specific to an attribution model. |
metric |
{PLACEHOLDER}: Total Revenue + Cross-Environment |
{PLACEHOLDER}: Total Revenue + Cross-Environment |
The total revenue generated, aggregated across different user environments. |
metric |
{PLACEHOLDER}: View-through Conversion Events + Cross-Environment |
{PLACEHOLDER}: View-through Conversion Events + Cross-Environment |
The number of view-through conversion events, including those attributed across different user environments. |
metric |
{PLACEHOLDER}: View-through Conversions |
{PLACEHOLDER}: View-through Conversions |
Conversions attributed to an ad impression (view) where the ad was not clicked. |
metric |
{PLACEHOLDER}: View-through Conversions + Cross-Environment |
{PLACEHOLDER}: View-through Conversions + Cross-Environment |
The number of view-through conversions, including those attributed across different user environments. |
dimension |
{PLACEHOLDER}: View-through Revenue |
{PLACEHOLDER}: View-through Revenue |
Revenue generated from conversions attributed to ad views without clicks, specific to an attribution model. |
metric |