Google Campaign Manager 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Currency (number) Metric
The currency used for financial metrics, represented as a numeric code or identifier.
Currency (string) Dimension
The ISO 4217 currency code used for financial values within the Campaign Manager 360 account, such as conversion values.
Page URL (string) Dimension
The URL of the page that users are directed to after clicking on an ad, also known as the click-through URL.
Report Date Dimension
The specific date for which the report data is generated.
accountId Metric
The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field.
actiewViewPercentAdPlayed Active View: % of Ad Played Metric
The percentage of an ad that was played while it was considered viewable by Active View standards.
activeViewAverageViewableTimeSecond Active View: Average Viewable Time (Seconds) Metric
The average time (in seconds) that an Active View eligible impression was viewable.
activeViewCustomMetricMeasurableImpressions Active View: Custom Metric Measurable Impressions Metric
The number of Active View impressions that were measurable against a custom viewability metric.
activeViewCustomMetricViewableImpressions Active View: Custom Metric Viewable Impressions Metric
The number of Active View impressions that were considered viewable against a custom viewability metric.
activeViewCustomMetricViewableRate Active View: Custom Metric Viewable Rate Metric
The rate at which Active View impressions were considered viewable against a custom viewability metric.
activeViewEligibleImpressions Active View: Eligible Impressions Metric
The number of impressions that were eligible to be measured by Active View.
activeViewGroupmMeasurableImpressions Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions Metric
The number of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap), and were measurable.
activeViewGroupmTrvMeasurableImpressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Metric
The number of Active View TrueView impressions that were both audible and fully on-screen for half of their duration, and were measurable.
activeViewGroupmTrvViewableImpressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Metric
The number of Active View TrueView impressions that were both audible and fully on-screen for half of their duration.
activeViewGroupmViewableImpressions Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions Metric
The number of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap).
activeViewImpressionDistributionNotMeasurable Active View: Impression Distribution (Not Measurable) Metric
The distribution percentage of Active View impressions that were not measurable.
activeViewImpressionDistributionNotViewable Active View: Impression Distribution (Not Viewable) Metric
The distribution percentage of Active View impressions that were not viewable.
activeViewImpressionDistributionViewable Active View: Impression Distribution (Viewable) Metric
The distribution percentage of Active View impressions that were viewable.
activeViewImpressionsAudibleAndVisibleAtCompletion Active View: Impressions Audible and Visible at Completion Metric
The number of Active View impressions that were audible and visible at completion.
activeViewImpressionsVisible10Seconds Active View: Impressions Visible 10 Seconds Metric
The number of Active View impressions that were visible for at least 10 seconds.
activeViewMeasurableImpressions Active View: Measurable Impressions Metric
The number of impressions that were measurable by Active View, indicating whether the ad creative appeared on a user's screen.
activeViewNotMeasurableImpressions Active View: Not Measurable Impressions Metric
The number of Active View impressions that were not measurable.
activeViewNotViewableImpressions Active View: Not Viewable Impressions Metric
The number of Active View impressions that were not viewable.
activeViewPercentAudibleAndVisibleAtCompletion Active View: % Audible and Visible at Completion Metric
The percentage of Active View impressions that were audible and visible at completion.
activeViewPercentAudibleAndVisibleAtFirstQuartile Active View: % Audible and Visible at First Quartile Metric
The percentage of Active View impressions that were audible and visible at the first quartile.
activeViewPercentAudibleAndVisibleAtMidpoint Active View: % Audible and Visible at Midpoint Metric
The percentage of Active View impressions that were audible and visible at the midpoint.
activeViewPercentAudibleAndVisibleAtStart Active View: % Audible and Visible at Start Metric
The percentage of Active View impressions that were audible and visible at the start.
activeViewPercentAudibleAndVisibleAtThirdQuartile Active View: % Audible and Visible at Third Quartile Metric
The percentage of Active View impressions that were audible and visible at the third quartile.
activeViewPercentAudibleImpressions Active View: % Audible Impressions Metric
The percentage of Active View impressions that were audible.
activeViewPercentBackground Active View: % In Background Metric
The percentage of Active View impressions that were in the background.
activeViewPercentFullscreen Active View: % Full-Screen Metric
The percentage of Active View impressions that were full-screen.
activeViewPercentImpressionsAudibleAndFullyOnscreen Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate Metric
The rate of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap).
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate Metric
The rate of Active View TrueView impressions that were both audible and fully on-screen for half of their duration.
activeViewPercentImpressionsAudibleAndVisibleAtCompletion Active View: % of Completed Impressions Audible and Visible Metric
The percentage of impressions where the ad was both audible and visible at the completion of the video.
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile Active View: % of First Quartile Impressions Audible and Visible Metric
The percentage of impressions where the ad was both audible and visible when the video reached its first quartile (25%) of completion.
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint Active View: % of Midpoint Impressions Audible and Visible Metric
The percentage of impressions where the ad was both audible and visible when the video reached its midpoint (50%) of completion.
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile Active View: % of Third Quartile Impressions Audible and Visible Metric
The percentage of impressions where the ad was both audible and visible when the video reached its third quartile (75%) of completion.
activeViewPercentImpressionsVisibleAtCompletion Active View: % of Completed Impressions Visible Metric
The percentage of impressions where the ad was visible at the completion of the video.
activeViewPercentImpressionsVisibleAtFirstQuartile Active View: % of First Quartile Impressions Visible Metric
The percentage of impressions where the ad was visible when the video reached its first quartile (25%) of completion.
activeViewPercentImpressionsVisibleAtMidpoint Active View: % of Midpoint Impressions Visible Metric
The percentage of impressions where the ad was visible when the video reached its midpoint (50%) of completion.
activeViewPercentImpressionsVisibleAtThirdQuartile Active View: % of Third Quartile Impressions Visible Metric
The percentage of impressions where the ad was visible when the video reached its third quartile (75%) of completion.
activeViewPercentPlayTimeAudible Active View: % Play Time Audible Metric
The percentage of the video's total play time during which the ad was audible.
activeViewPercentPlayTimeAudibleAndVisible Active View: % Play Time Audible and Visible Metric
The percentage of the video's total play time during which the ad was both audible and visible.
activeViewPercentPlayTimeVisible Active View: % Play Time Visible Metric
The percentage of the video's total play time during which the ad was visible.
activeViewPercentVisible10Seconds Active View: % Visible 10 Seconds Metric
The percentage of impressions that were visible for at least 10 consecutive seconds.
activeViewPercentVisibleAtCompletion Active View: % Visible at Completion Metric
The percentage of impressions where the ad was visible at the completion of the ad.
activeViewPercentVisibleAtFirstQuartile Active View: % Visible at First Quartile Metric
The percentage of impressions where the ad was visible when the ad reached its first quartile (25%) of completion.
activeViewPercentVisibleAtMidpoint Active View: % Visible at Midpoint Metric
The percentage of impressions where the ad was visible when the ad reached its midpoint (50%) of completion.
activeViewPercentVisibleAtStart Active View: % Visible at Start Metric
The percentage of impressions where the ad was visible at the start of the ad.
activeViewPercentVisibleAtThirdQuartile Active View: % Visible at Third Quartile Metric
The percentage of impressions where the ad was visible when the ad reached its third quartile (75%) of completion.
activeViewPercentageMeasurableImpressions Active View: % Measurable Impressions Metric
The percentage of impressions that were measurable by Active View.
activeViewPercentageViewableImpressions Active View: % Viewable Impressions Metric
The percentage of measurable impressions that were deemed viewable according to Active View standards.
activeViewViewableImpressions Active View: Viewable Impressions Metric
The number of impressions that were considered viewable by Active View.
activity Activity Dimension
The name of a Floodlight activity.
activityClickThroughConversions Click-through Conversions Metric
The number of conversions attributed to a click on an ad, specifically for a Floodlight activity.
activityClickThroughRevenue Click-through Revenue Metric
The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity.
activityDeliveryStatus Activity Delivery Status Dimension
The delivery status of a Floodlight activity.
activityGroup Activity Group Dimension
The name of the Floodlight activity group to which an activity belongs.
activityGroupId Activity Group ID Dimension
The unique identifier for the activity group to which an activity belongs. Activity groups help organize and categorize Floodlight activities.
activityId Activity ID Metric
The unique identifier for a Floodlight activity.
activityPerClick Activity Per Click Metric
The average number of activities generated per click.
activityPerThousandImpressions Activity Per Thousand Impressions Metric
The average number of activities generated per thousand impressions.
activityTime Activity Date/Time Dimension
The date and time when a user performed an activity that resulted in a conversion.
activityViewThroughConversions View-through Conversions Metric
The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.
activityViewThroughRevenue View-through Revenue Metric
The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.
ad Ad Dimension
The name of the ad.
adId Ad ID Dimension
The unique identifier for an ad.
adStatus Ad Status Dimension
The current serving status of an ad, indicating whether it is active, paused, or archived.
adType Ad Type Dimension
The type of ad (e.g., display, in-stream video, rich media).
adv:currencyCode Currency Dimension
The currency code used for the advertiser's account.
advertiser Advertiser Dimension
The name of the advertiser.
advertiserGroup Advertiser Group Dimension
The name of the advertiser group to which an advertiser belongs.
advertiserGroupId Metric
The unique identifier for the advertiser group to which an advertiser belongs.
advertiserId advertiser_id Metric
The unique identifier for an advertiser.
app App Dimension
The name of the mobile application associated with an ad or activity.
appId App ID Dimension
The unique identifier for the mobile application associated with an ad or activity.
archived Dimension
A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived.
asset Asset Dimension
The name or identifier of a creative asset used in an ad, such as an image or video file.
assetCategory Asset Category Dimension
The categorization of a creative asset, describing its type or purpose (e.g., image, video, HTML5).
assetId Asset ID Dimension
The unique identifier for a creative asset.
assetOrientation Asset Orientation Dimension
The served asset orientation of an in-stream video creative.
attributedEventConnectionType Attributed Event Connection Type Dimension
The type of internet connection (e.g., Wi-Fi, cellular) used when an attributed event occurred.
attributedEventEnvironment Attributed Event Environment Dimension
The environment (e.g., web, in-app) where an attributed event took place.
attributionModelConfig Attribution Model Dimension
The configuration of the attribution model used for conversion tracking, indicating how credit is assigned to different touchpoints in a conversion path.
audioCompanionClicks Audio Companion Clicks Metric
The total number of clicks on companion banners displayed with audio ads.
audioCompanionImpressions Audio Companion Impressions Metric
The total number of impressions served for companion banners displayed with audio ads.
beginToRenderEligibleImpressions Begin to Render Eligible Impressions Metric
The number of impressions that were eligible to begin rendering.
beginToRenderImpressions Begin to Render Impressions Metric
The number of impressions that began to render.
bookedActivities Booked Activities Metric
The number of Floodlight activities booked for a given placement.
bookedClicks Booked Clicks Metric
The number of clicks that were booked.
bookedImpressions Booked Impressions Metric
The number of impressions that were booked.
bookedViewableImpressions Booked Viewable Impressions Metric
The number of viewable impressions that were booked.
browserPlatform Browser/Platform Dimension
The browser or operating system platform where an ad was served or an event occurred.
campaign Campaign Dimension
The name of the campaign.
campaignEndDate Campaign End Date Dimension
The end date of the campaign.
campaignExternalId Campaign External ID Dimension
A client-defined external identifier for a campaign.
campaignId campaign_id Dimension
The unique identifier for a campaign.
campaignStartDate Campaign Start Date Dimension
The start date of the campaign.
channelMix Channel Mix Dimension
The combination of channels used in a campaign.
city City Dimension
The city associated with the user or event.
clickCount Click Count Dimension
The number of times users clicked on a creative or ad during the specified date range.
clickDeliveryStatus Click Delivery Status Metric
The status of click delivery for an ad.
clickRate Click Rate Metric
The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR).
clickThroughUrl Click-through URL Dimension
The URL that a user is directed to after clicking on an ad.
clicks Clicks Metric
The total number of clicks on an ad.
companionCreative Companion Creative Dimension
The name or identifier of a companion creative associated with a primary creative, often used in video ads.
companionCreativeId Companion Creative ID Dimension
The unique identifier of a companion creative associated with a primary creative.
companionCreativeSize Companion Creative Pixel Size Dimension
The pixel dimensions (width x height) of a companion creative.
connectionType Connection Type Dimension
The type of internet connection (e.g., Wi-Fi, cellular, broadband) used by the user when an ad was served.
contentCategory Content Category Dimension
The category assigned to content, used for targeting or reporting purposes.
contentClassification Content Classifier Dimension
A system-defined or custom classification of content for targeting and reporting, often related to brand safety.
conversionId Conversion ID Metric
The unique identifier for a specific conversion event.
conversionReferrer Conversion Referrer Dimension
conversionUrl Conversion URL Dimension
The URL where a conversion event takes place.
cookieUnconsentedImpressions Cookie Unconsented Impressions Metric
The number of impressions for which cookie consent was not given by the user.
costPerActivity Cost Per Activity Metric
The average cost incurred for each activity.
costPerClick Cost Per Click Metric
The average cost incurred for each click.
costPerRevenue Cost Per Revenue Metric
The ratio of cost incurred to the revenue generated.
country Country Dimension
The country where the user or event originated.
countryCode (number) Metric
The numerical code representing a country.
countryCode (string) Dimension
The two-letter ISO country code, used for geographic targeting or reporting.
creative Creative Dimension
The name of the creative.
creativeEndDate Creative End Date Dimension
The date when a creative is scheduled to stop serving.
creativeField1 Creative Field 1 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField10 Creative Field 10 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField11 Creative Field 11 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField12 Creative Field 12 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField2 Creative Field 2 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField3 Creative Field 3 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField4 Creative Field 4 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField5 Creative Field 5 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField6 Creative Field 6 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField7 Creative Field 7 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField8 Creative Field 8 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField9 Creative Field 9 Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeGroup1 Creative Groups 1 Dimension
The first custom creative group to which a creative belongs, used for organizational and reporting purposes.
creativeGroup2 Creative Groups 2 Dimension
The second custom creative group to which a creative belongs, used for organizational and reporting purposes.
creativeId Creative ID Metric
The unique identifier for a creative.
creativeSize Creative Pixel Size Dimension
The pixel dimensions (width x height) of a creative.
creativeStartDate Creative Start Date Dimension
The date when a creative is scheduled to start serving.
creativeType Creative Type Dimension
The type of creative (e.g., image, rich media, video).
creativeVersion Creative Version Dimension
The version number of a creative, allowing tracking of changes over time.
crossDeviceTotalConversions Total Conversion Events + Cross-Environment Metric
The total number of conversion events attributed across various devices and environments.
customRichMediaEventCount Rich Media Custom Event Count Dimension
The number of times a custom event defined within a rich media creative occurred.
customRichMediaEventPathSummary Rich Media Custom Event Path Summary Dimension
A summary of the paths users took involving custom events within rich media creatives.
date Date Dimension
The specific date for which data is reported.
daysSinceAttributedInteraction Days Since Attributed Interaction Dimension
The number of days that have passed since the last attributed interaction.
daysSinceFirstInteraction Days Since First Interaction Dimension
The number of days that have passed since the first interaction.
digitalContentLabel Digital Content Label Dimension
A content rating label (e.g., G, PG, T, MA) indicating the audience suitability of the digital content where an ad is placed.
dmaRegion Designated Market Area (DMA) Dimension
The Designated Market Area (DMA) associated with the user or event.
domain Domain Dimension
The domain name of the website where an ad was served.
downloadedImpressions Downloaded Impressions Metric
The total number of ad impressions that have been downloaded.
dv360Advertiser DV360 Advertiser Dimension
The name of the Display & Video 360 (DV360) advertiser associated with a campaign or creative.
dv360AdvertiserId DV360 Advertiser ID Dimension
The unique identifier of the Display & Video 360 (DV360) advertiser.
dv360Campaign DV360 Campaign Dimension
The name of the Display & Video 360 (DV360) campaign.
dv360CampaignId DV360 Campaign ID Dimension
The unique identifier of the Display & Video 360 (DV360) campaign.
dv360Cost DV360 Cost (Account Currency) Metric
The total cost from Display & Video 360, expressed in the account's local currency.
dv360CostUsd DV360 Cost USD Metric
The total cost from Display & Video 360, expressed in USD.
dv360Creative DV360 Creative Dimension
The name of the Display & Video 360 (DV360) creative.
dv360CreativeId DV360 Creative ID Dimension
The unique identifier of the Display & Video 360 (DV360) creative.
dv360InsertionOrder DV360 Insertion Order Dimension
The name of the Display & Video 360 (DV360) insertion order.
dv360InsertionOrderId DV360 Insertion Order ID Dimension
The unique identifier of the Display & Video 360 (DV360) insertion order.
dv360LineItem DV360 Line Item Dimension
The name of the line item in Display & Video 360 (DV360).
dv360LineItemId DV360 Line Item ID Metric
The unique identifier for the line item in Display & Video 360 (DV360).
dv360Partner DV360 Partner Dimension
The name of the Display & Video 360 (DV360) partner.
dv360PartnerId DV360 Partner ID Dimension
The unique identifier of the Display & Video 360 (DV360) partner.
dv360Site DV360 Site Dimension
The name of the Display & Video 360 (DV360) site where ads are served.
dv360SiteId DV360 Site ID Dimension
The unique identifier of the Display & Video 360 (DV360) site where ads are served.
dynamicElement Dynamic Element Dimension
The name of a dynamic element used in a dynamic creative, which allows personalized content based on various feeds.
dynamicElement1 Dynamic Element 1 Dimension
The first dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement10 Dynamic Element 10 Dimension
The tenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement10Field1Value Dynamic Element 10 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field2Value Dynamic Element 10 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field3Value Dynamic Element 10 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field4Value Dynamic Element 10 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field5Value Dynamic Element 10 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field6Value Dynamic Element 10 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10ValueId Dynamic Element 10 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 10'.
dynamicElement11 Dynamic Element 11 Dimension
The eleventh dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement11Field1Value Dynamic Element 11 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field2Value Dynamic Element 11 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field3Value Dynamic Element 11 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field4Value Dynamic Element 11 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field5Value Dynamic Element 11 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field6Value Dynamic Element 11 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11ValueId Dynamic Element 11 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 11'.
dynamicElement12 Dynamic Element 12 Dimension
The twelfth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement12Field1Value Dynamic Element 12 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field2Value Dynamic Element 12 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field3Value Dynamic Element 12 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field4Value Dynamic Element 12 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field6Value Dynamic Element 12 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12ValueId Dynamic Element 12 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 12'.
dynamicElement13 Dynamic Element 13 Dimension
The thirteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement13Field1Value Dynamic Element 13 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field2Value Dynamic Element 13 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field4Value Dynamic Element 13 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field5Value Dynamic Element 13 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field6Value Dynamic Element 13 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13ValueId Dynamic Element 13 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 13'.
dynamicElement14 Dynamic Element 14 Dimension
The fourteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement14Field1Value Dynamic Element 14 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field2Value Dynamic Element 14 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field3Value Dynamic Element 14 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field4Value Dynamic Element 14 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field5Value Dynamic Element 14 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field6Value Dynamic Element 14 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14ValueId Dynamic Element 14 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 14'.
dynamicElement15 Dynamic Element 15 Dimension
The fifteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement15Field1Value Dynamic Element 15 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field2Value Dynamic Element 15 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field3Value Dynamic Element 15 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field4Value Dynamic Element 15 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field5Value Dynamic Element 15 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field6Value Dynamic Element 15 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15ValueId Dynamic Element 15 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 15'.
dynamicElement16 Dynamic Element 16 Dimension
The sixteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement16Field1Value Dynamic Element 16 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field2Value Dynamic Element 16 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field3Value Dynamic Element 16 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field4Value Dynamic Element 16 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field5Value Dynamic Element 16 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field6Value Dynamic Element 16 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16ValueId Dynamic Element 16 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 16'.
dynamicElement17 Dynamic Element 17 Dimension
The seventeenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement17Field1Value Dynamic Element 17 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field2Value Dynamic Element 17 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field3Value Dynamic Element 17 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field4Value Dynamic Element 17 Field 4 Value Dimension
Value for field 4 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17Field5Value Dynamic Element 17 Field 5 Value Dimension
Value for field 5 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17Field6Value Dynamic Element 17 Field 6 Value Dimension
Value for field 6 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17ValueId Dynamic Element 17 Value Id Dimension
Unique identifier for the value of Dynamic Element 17.
dynamicElement18 Dynamic Element 18 Dimension
Represents Dynamic Element 18, a component of dynamic creatives used to deliver personalized content.
dynamicElement18Field1Value Dynamic Element 18 Field 1 Value Dimension
Value for field 1 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field2Value Dynamic Element 18 Field 2 Value Dimension
Value for field 2 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field3Value Dynamic Element 18 Field 3 Value Dimension
Value for field 3 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field4Value Dynamic Element 18 Field 4 Value Dimension
Value for field 4 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field5Value Dynamic Element 18 Field 5 Value Dimension
Value for field 5 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field6Value Dynamic Element 18 Field 6 Value Dimension
Value for field 6 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18ValueId Dynamic Element 18 Value Id Dimension
Unique identifier for the value of Dynamic Element 18.
dynamicElement19 Dynamic Element 19 Dimension
Represents Dynamic Element 19, a component of dynamic creatives used to deliver personalized content.
dynamicElement19Field1Value Dynamic Element 19 Field 1 Value Dimension
Value for field 1 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field2Value Dynamic Element 19 Field 2 Value Dimension
Value for field 2 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field3Value Dynamic Element 19 Field 3 Value Dimension
Value for field 3 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field4Value Dynamic Element 19 Field 4 Value Dimension
Value for field 4 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field5Value Dynamic Element 19 Field 5 Value Dimension
Value for field 5 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field6Value Dynamic Element 19 Field 6 Value Dimension
Value for field 6 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19ValueId Dynamic Element 19 Value Id Dimension
Unique identifier for the value of Dynamic Element 19.
dynamicElement1Field1Value Dynamic Element 1 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field2Value Dynamic Element 1 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field3Value Dynamic Element 1 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field4Value Dynamic Element 1 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field5Value Dynamic Element 1 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field6Value Dynamic Element 1 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1FieldValue1 Dynamic Element 1 Field Value 1 Dimension
The value of the first field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1FieldValue2 Dynamic Element 1 Field Value 2 Dimension
The value of the second field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1FieldValue3 Dynamic Element 1 Field Value 3 Dimension
The value of the third field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1Value Dynamic Element 1 Value Dimension
The main value or content displayed by 'Dynamic Element 1' in a dynamic creative.
dynamicElement1ValueId Dynamic Element 1 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 1'.
dynamicElement2 Dynamic Element 2 Dimension
The second dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement20 Dynamic Element 20 Dimension
Represents Dynamic Element 20, a component of dynamic creatives used to deliver personalized content.
dynamicElement20Field1Value Dynamic Element 20 Field 1 Value Dimension
Value for field 1 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field2Value Dynamic Element 20 Field 2 Value Dimension
Value for field 2 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field3Value Dynamic Element 20 Field 3 Value Dimension
Value for field 3 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field4Value Dynamic Element 20 Field 4 Value Dimension
Value for field 4 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field5Value Dynamic Element 20 Field 5 Value Dimension
Value for field 5 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field6Value Dynamic Element 20 Field 6 Value Dimension
Value for field 6 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20ValueId Dynamic Element 20 Value Id Dimension
Unique identifier for the value of Dynamic Element 20.
dynamicElement2Field1Value Dynamic Element 2 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field2Value Dynamic Element 2 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field3Value Dynamic Element 2 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field4Value Dynamic Element 2 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field5Value Dynamic Element 2 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field6Value Dynamic Element 2 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2FieldValue1 Dynamic Element 2 Field Value 1 Dimension
The value of the first field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2FieldValue2 Dynamic Element 2 Field Value 2 Dimension
The value of the second field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2FieldValue3 Dynamic Element 2 Field Value 3 Dimension
The value of the third field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2Value Dynamic Element 2 Value Dimension
The main value or content displayed by 'Dynamic Element 2' in a dynamic creative.
dynamicElement2ValueId Dynamic Element 2 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 2'.
dynamicElement3 Dynamic Element 3 Dimension
The third dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement3Field1Value Dynamic Element 3 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field2Value Dynamic Element 3 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field3Value Dynamic Element 3 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field4Value Dynamic Element 3 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field5Value Dynamic Element 3 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field6Value Dynamic Element 3 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3FieldValue1 Dynamic Element 3 Field Value 1 Dimension
The value of the first field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3FieldValue2 Dynamic Element 3 Field Value 2 Dimension
The value of the second field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3FieldValue3 Dynamic Element 3 Field Value 3 Dimension
The value of the third field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3Value Dynamic Element 3 Value Dimension
The main value or content displayed by 'Dynamic Element 3' in a dynamic creative.
dynamicElement3ValueId Dynamic Element 3 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 3'.
dynamicElement4 Dynamic Element 4 Dimension
The fourth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement4Field1Value Dynamic Element 4 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field2Value Dynamic Element 4 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field3Value Dynamic Element 4 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field4Value Dynamic Element 4 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field5Value Dynamic Element 4 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field6Value Dynamic Element 4 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4FieldValue1 Dynamic Element 4 Field Value 1 Dimension
The value of the first field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4FieldValue2 Dynamic Element 4 Field Value 2 Dimension
The value of the second field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4FieldValue3 Dynamic Element 4 Field Value 3 Dimension
The value of the third field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4Value Dynamic Element 4 Value Dimension
The main value or content displayed by 'Dynamic Element 4' in a dynamic creative.
dynamicElement4ValueId Dynamic Element 4 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 4'.
dynamicElement5 Dynamic Element 5 Dimension
The fifth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement5Field1Value Dynamic Element 5 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field2Value Dynamic Element 5 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field3Value Dynamic Element 5 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field4Value Dynamic Element 5 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field5Value Dynamic Element 5 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field6Value Dynamic Element 5 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5FieldValue1 Dynamic Element 5 Field Value 1 Dimension
The value of the first field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5FieldValue2 Dynamic Element 5 Field Value 2 Dimension
The value of the second field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5FieldValue3 Dynamic Element 5 Field Value 3 Dimension
The value of the third field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5Value Dynamic Element 5 Value Dimension
The main value or content displayed by 'Dynamic Element 5' in a dynamic creative.
dynamicElement5ValueId Dynamic Element 5 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 5'.
dynamicElement6 Dynamic Element 6 Dimension
The sixth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement6Field1Value Dynamic Element 6 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field2Value Dynamic Element 6 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field3Value Dynamic Element 6 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field4Value Dynamic Element 6 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field5Value Dynamic Element 6 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field6Value Dynamic Element 6 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6ValueId Dynamic Element 6 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 6'.
dynamicElement7 Dynamic Element 7 Dimension
The seventh dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement7Field1Value Dynamic Element 7 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field2Value Dynamic Element 7 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field3Value Dynamic Element 7 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field4Value Dynamic Element 7 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field5Value Dynamic Element 7 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field6Value Dynamic Element 7 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7ValueId Dynamic Element 7 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 7'.
dynamicElement8 Dynamic Element 8 Dimension
The eighth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement8Field1Value Dynamic Element 8 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field2Value Dynamic Element 8 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field3Value Dynamic Element 8 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field4Value Dynamic Element 8 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field5Value Dynamic Element 8 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field6Value Dynamic Element 8 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8ValueId Dynamic Element 8 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 8'.
dynamicElement9 Dynamic Element 9 Dimension
The ninth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement9Field1Value Dynamic Element 9 Field 1 Value Dimension
The value of the first field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field2Value Dynamic Element 9 Field 2 Value Dimension
The value of the second field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field3Value Dynamic Element 9 Field 3 Value Dimension
The value of the third field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field4Value Dynamic Element 9 Field 4 Value Dimension
The value of the fourth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field5Value Dynamic Element 9 Field 5 Value Dimension
The value of the fifth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field6Value Dynamic Element 9 Field 6 Value Dimension
The value of the sixth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9ValueId Dynamic Element 9 Value Id Dimension
The unique identifier associated with the value displayed by 'Dynamic Element 9'.
dynamicElementClickRate Dynamic Element Click Rate Metric
The percentage of dynamic element impressions that resulted in a click.
dynamicElementClickThroughConversions Dynamic Element Click-through Conversions Metric
The number of conversions that occurred after a user clicked on a dynamic element.
dynamicElementClicks Dynamic Element Clicks Metric
The total number of clicks on dynamic elements.
dynamicElementImpressions Dynamic Element Impressions Metric
The total number of impressions served for dynamic elements.
dynamicElementTotalConversions Dynamic Element Total Conversions Metric
The total number of conversions attributed to dynamic elements.
dynamicElementValue Dynamic Element Value Dimension
The specific value associated with a dynamic element, used in dynamic creatives.
dynamicElementValueId Dynamic Element Value Id Dimension
Unique identifier for a specific value of a dynamic element.
dynamicElementViewThroughConversions Dynamic Element View-through Conversions Metric
The number of conversions that occurred after a user viewed a dynamic element impression without clicking.
dynamicFieldValue1 Dynamic Field Value 1 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicFieldValue2 Dynamic Field Value 2 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicFieldValue3 Dynamic Field Value 3 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicFieldValue4 Dynamic Field Value 4 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicFieldValue5 Dynamic Field Value 5 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicFieldValue6 Dynamic Field Value 6 Dimension
A custom dynamic field value that can be configured for reporting, often associated with dynamic creative elements.
dynamicProfile Dynamic Profile Dimension
Represents a dynamic profile, which is a collection of data used to personalize dynamic creatives.
dynamicProfileId Dynamic Profile Id Dimension
Unique identifier for a dynamic profile.
effectiveCpm Effective CPM Metric
The effective cost per thousand impressions (CPM).
environment Environment Dimension
The environment where the ad was served (e.g., web, in-app).
eventPlatformType Attributed Event Platform Type Dimension
The platform type where the attributed event occurred.
exitUrl Exit URL Dimension
The URL where a user is directed when they exit a rich media creative.
feed1 Dynamic Element 1 Dimension
Represents Dynamic Element 1 from a feed, used in dynamic creatives.
feed10 Dynamic Elemen 10 Dimension
Represents Dynamic Element 10 from a feed, used in dynamic creatives.
feed10ReportingLabel Feed 10 Reporting label Dimension
Reporting label for Dynamic Element 10 from a feed.
feed10UniqueId Feed 10 Unique ID Dimension
Unique identifier for Dynamic Element 10 from a feed.
feed11 Dynamic Elemen 11 Dimension
Represents Dynamic Element 11 from a feed, used in dynamic creatives.
feed11ReportingLabel Feed 11 Reporting label Dimension
Reporting label for Dynamic Element 11 from a feed.
feed11UniqueId Feed 11 Unique ID Dimension
Unique identifier for Dynamic Element 11 from a feed.
feed12 Dynamic Elemen 12 Dimension
Represents Dynamic Element 12 from a feed, used in dynamic creatives.
feed12ReportingLabel Feed 12 Reporting label Dimension
Reporting label for Dynamic Element 12 from a feed.
feed12UniqueId Feed 12 Unique ID Dimension
Unique identifier for Dynamic Element 12 from a feed.
feed13 Dynamic Elemen 13 Dimension
Represents Dynamic Element 13 from a feed, used in dynamic creatives.
feed13ReportingLabel Feed 13 Reporting label Dimension
Reporting label for Dynamic Element 13 from a feed.
feed13UniqueId Feed 13 Unique ID Dimension
Unique identifier for Dynamic Element 13 from a feed.
feed14 Dynamic Elemen 14 Dimension
Represents Dynamic Element 14 from a feed, used in dynamic creatives.
feed14ReportingLabel Feed 14 Reporting label Dimension
Reporting label for Dynamic Element 14 from a feed.
feed14UniqueId Feed 14 Unique ID Dimension
Unique identifier for Dynamic Element 14 from a feed.
feed15 Dynamic Elemen 15 Dimension
Represents Dynamic Element 15 from a feed, used in dynamic creatives.
feed15ReportingLabel Feed 15 Reporting label Dimension
Reporting label for Dynamic Element 15 from a feed.
feed15UniqueId Feed 15 Unique ID Dimension
Unique identifier for Dynamic Element 15 from a feed.
feed16 Dynamic Elemen 16 Dimension
Represents Dynamic Element 16 from a feed, used in dynamic creatives.
feed16ReportingLabel Feed 16 Reporting label Dimension
Reporting label for Dynamic Element 16 from a feed.
feed16UniqueId Feed 16 Unique ID Dimension
Unique identifier for Dynamic Element 16 from a feed.
feed17 Dynamic Elemen 17 Dimension
Represents Dynamic Element 17 from a feed, used in dynamic creatives.
feed17ReportingLabel Feed 17 Reporting label Dimension
Reporting label for Dynamic Element 17 from a feed.
feed17UniqueId Feed 17 Unique ID Dimension
Unique identifier for Dynamic Element 17 from a feed.
feed18 Dynamic Elemen 18 Dimension
Represents Dynamic Element 18 from a feed, used in dynamic creatives.
feed18ReportingLabel Feed 18 Reporting label Dimension
Reporting label for Dynamic Element 18 from a feed.
feed18UniqueId Feed 18 Unique ID Dimension
Unique identifier for Dynamic Element 18 from a feed.
feed19 Dynamic Elemen 19 Dimension
Represents Dynamic Element 19 from a feed, used in dynamic creatives.
feed19ReportingLabel Feed 19 Reporting label Dimension
Reporting label for Dynamic Element 19 from a feed.
feed19UniqueId Feed 19 Unique ID Dimension
Unique identifier for Dynamic Element 19 from a feed.
feed1ReportingDimension1 Feed 1 Reporting dimension 1 Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingDimension2 Feed 1 Reporting dimension 2 Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingDimension3 Feed 1 Reporting dimension 3 Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingLabel Feed 1 Reporting label Dimension
Reporting label for Dynamic Element 1 from a feed.
feed1UniqueId Feed 1 Unique ID Dimension
Unique identifier for Dynamic Element 1 from a feed.
feed2 Dynamic Element 2 Dimension
Represents Dynamic Element 2 from a feed, used in dynamic creatives.
feed20 Dynamic Elemen 20 Dimension
Represents Dynamic Element 20 from a feed, used in dynamic creatives.
feed20ReportingLabel Feed 20 Reporting label Dimension
Reporting label for Dynamic Element 20 from a feed.
feed20UniqueId Feed 20 Unique ID Dimension
Unique identifier for Dynamic Element 20 from a feed.
feed2ReportingDimension1 Feed 2 Reporting dimension 1 Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingDimension2 Feed 2 Reporting dimension 2 Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingDimension3 Feed 2 Reporting dimension 3 Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingLabel Feed 2 Reporting label Dimension
Reporting label for Dynamic Element 2 from a feed.
feed2UniqueId Feed 2 Unique ID Dimension
Unique identifier for Dynamic Element 2 from a feed.
feed3 Dynamic Element 3 Dimension
Represents Dynamic Element 3 from a feed, used in dynamic creatives.
feed3ReportingDimension1 Feed 3 Reporting dimension 1 Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingDimension2 Feed 3 Reporting dimension 2 Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingDimension3 Feed 3 Reporting dimension 3 Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingLabel Feed 3 Reporting label Dimension
Reporting label for Dynamic Element 3 from a feed.
feed3UniqueId Feed 3 Unique ID Dimension
Unique identifier for Dynamic Element 3 from a feed.
feed4 Dynamic Element 4 Dimension
Represents Dynamic Element 4 from a feed, used in dynamic creatives.
feed4ReportingDimension1 Feed 4 Reporting dimension 1 Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingDimension2 Feed 4 Reporting dimension 2 Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingDimension3 Feed 4 Reporting dimension 3 Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingLabel Feed 4 Reporting label Dimension
Reporting label for Dynamic Element 4 from a feed.
feed4UniqueId Feed 4 Unique ID Dimension
Unique identifier for Dynamic Element 4 from a feed.
feed5 Dynamic Element 5 Dimension
Represents Dynamic Element 5 from a feed, used in dynamic creatives.
feed5ReportingDimension1 Feed 5 Reporting dimension 1 Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingDimension2 Feed 5 Reporting dimension 2 Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingDimension3 Feed 5 Reporting dimension 3 Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingLabel Feed 5 Reporting label Dimension
Reporting label for Dynamic Element 5 from a feed.
feed5UniqueId Feed 5 Unique ID Dimension
Unique identifier for Dynamic Element 5 from a feed.
feed6 Dynamic Elemen 6 Dimension
Represents Dynamic Element 6 from a feed, used in dynamic creatives.
feed6ReportingLabel Feed 6 Reporting label Dimension
Reporting label for Dynamic Element 6 from a feed.
feed6UniqueId Feed 6 Unique ID Dimension
Unique identifier for Dynamic Element 6 from a feed.
feed7 Dynamic Elemen 7 Dimension
Represents Dynamic Element 7 from a feed, used in dynamic creatives.
feed7ReportingLabel Feed 7 Reporting label Dimension
Reporting label for Dynamic Element 7 from a feed.
feed7UniqueId Feed 7 Unique ID Dimension
Unique identifier for Dynamic Element 7 from a feed.
feed8 Dynamic Elemen 8 Dimension
Represents Dynamic Element 8 from a feed, used in dynamic creatives.
feed8ReportingLabel Feed 8 Reporting label Dimension
Reporting label for Dynamic Element 8 from a feed.
feed8UniqueId Feed 8 Unique ID Dimension
Unique identifier for Dynamic Element 8 from a feed.
feed9 Dynamic Elemen 9 Dimension
Represents Dynamic Element 9 from a feed, used in dynamic creatives.
feed9ReportingLabel Feed 9 Reporting label Dimension
Reporting label for Dynamic Element 9 from a feed.
feed9UniqueId Feed 9 Unique ID Dimension
Unique identifier for Dynamic Element 9 from a feed.
flightBookedCost Flight Booked Cost Dimension
The planned cost for each pricing flight within a placement.
flightBookedRate Flight Booked Rate Dimension
The rate set for the booked units within a specific placement flight.
flightBookedUnits Flight Booked Units Dimension
The number of Floodlight activities, clicks, or impressions booked for a given flight in a placement.
flightEndDate Flight End Date Dimension
The end date of a specific flight within a placement.
flightStartDate Flight Start Date Dimension
The start date of a specific flight within a placement.
floodlightAttributedInteraction Floodlight Attributed Interaction Dimension
Indicates if an interaction was attributed to a Floodlight activity.
floodlightAttributionType Floodlight Attribution Type Dimension
The method of attribution used by Floodlight for a conversion (e.g., last click, linear).
floodlightConfigId Floodlight Configuration Metric
The unique identifier for a Floodlight configuration.
floodlightImpressions Floodlight Impressions Dimension
The number of times a Floodlight tag was triggered, indicating a user action or conversion.
floodlightVariableDimension1 Floodlight Variable 1 Dimension
The value of custom Floodlight variable 1, used to collect additional data during a conversion event.
floodlightVariableDimension10 Floodlight Variable 10 Dimension
The value of custom Floodlight variable 10, used to collect additional data during a conversion event.
floodlightVariableDimension100 Floodlight Variable 100 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension11 Floodlight Variable 11 Dimension
The value of custom Floodlight variable 11, used to collect additional data during a conversion event.
floodlightVariableDimension12 Floodlight Variable 12 Dimension
The value of custom Floodlight variable 12, used to collect additional data during a conversion event.
floodlightVariableDimension13 Floodlight Variable 13 Dimension
The value of custom Floodlight variable 13, used to collect additional data during a conversion event.
floodlightVariableDimension14 Floodlight Variable 14 Dimension
The value of custom Floodlight variable 14, used to collect additional data during a conversion event.
floodlightVariableDimension15 Floodlight Variable 15 Dimension
The value of custom Floodlight variable 15, used to collect additional data during a conversion event.
floodlightVariableDimension16 Floodlight Variable 16 Dimension
The value of custom Floodlight variable 16, used to collect additional data during a conversion event.
floodlightVariableDimension17 Floodlight Variable 17 Dimension
The value of custom Floodlight variable 17, used to collect additional data during a conversion event.
floodlightVariableDimension18 Floodlight Variable 18 Dimension
The value of custom Floodlight variable 18, used to collect additional data during a conversion event.
floodlightVariableDimension19 Floodlight Variable 19 Dimension
The value of custom Floodlight variable 19, used to collect additional data during a conversion event.
floodlightVariableDimension2 Floodlight Variable 2 Dimension
The value of custom Floodlight variable 2, used to collect additional data during a conversion event.
floodlightVariableDimension20 Floodlight Variable 20 Dimension
The value of custom Floodlight variable 20, used to collect additional data during a conversion event.
floodlightVariableDimension21 Floodlight Variable 21 Dimension
The value of custom Floodlight variable 21, used to collect additional data during a conversion event.
floodlightVariableDimension22 Floodlight Variable 22 Dimension
The value of custom Floodlight variable 22, used to collect additional data during a conversion event.
floodlightVariableDimension23 Floodlight Variable 23 Dimension
The value of custom Floodlight variable 23, used to collect additional data during a conversion event.
floodlightVariableDimension24 Floodlight Variable 24 Dimension
The value of custom Floodlight variable 24, used to collect additional data during a conversion event.
floodlightVariableDimension25 Floodlight Variable 25 Dimension
The value of custom Floodlight variable 25, used to collect additional data during a conversion event.
floodlightVariableDimension26 Floodlight Variable 26 Dimension
The value of custom Floodlight variable 26, used to collect additional data during a conversion event.
floodlightVariableDimension27 Floodlight Variable 27 Dimension
The value of custom Floodlight variable 27, used to collect additional data during a conversion event.
floodlightVariableDimension28 Floodlight Variable 28 Dimension
The value of custom Floodlight variable 28, used to collect additional data during a conversion event.
floodlightVariableDimension29 Floodlight Variable 29 Dimension
The value of custom Floodlight variable 29, used to collect additional data during a conversion event.
floodlightVariableDimension3 Floodlight Variable 3 Dimension
The value of custom Floodlight variable 3, used to collect additional data during a conversion event.
floodlightVariableDimension30 Floodlight Variable 30 Dimension
The value of custom Floodlight variable 30, used to collect additional data during a conversion event.
floodlightVariableDimension31 Floodlight Variable 31 Dimension
The value of custom Floodlight variable 31, used to collect additional data during a conversion event.
floodlightVariableDimension32 Floodlight Variable 32 Dimension
The value of custom Floodlight variable 32, used to collect additional data during a conversion event.
floodlightVariableDimension33 Floodlight Variable 33 Dimension
The value of custom Floodlight variable 33, used to collect additional data during a conversion event.
floodlightVariableDimension34 Floodlight Variable 34 Dimension
The value of custom Floodlight variable 34, used to collect additional data during a conversion event.
floodlightVariableDimension35 Floodlight Variable 35 Dimension
The value of custom Floodlight variable 35, used to collect additional data during a conversion event.
floodlightVariableDimension36 Floodlight Variable 36 Dimension
The value of custom Floodlight variable 36, used to collect additional data during a conversion event.
floodlightVariableDimension37 Floodlight Variable 37 Dimension
The value of custom Floodlight variable 37, used to collect additional data during a conversion event.
floodlightVariableDimension38 Floodlight Variable 38 Dimension
The value of custom Floodlight variable 38, used to collect additional data during a conversion event.
floodlightVariableDimension39 Floodlight Variable 39 Dimension
The value of custom Floodlight variable 39, used to collect additional data during a conversion event.
floodlightVariableDimension4 Floodlight Variable 4 Dimension
The value of custom Floodlight variable 4, used to collect additional data during a conversion event.
floodlightVariableDimension40 Floodlight Variable 40 Dimension
The value of custom Floodlight variable 40, used to collect additional data during a conversion event.
floodlightVariableDimension41 Floodlight Variable 41 Dimension
The value of custom Floodlight variable 41, used to collect additional data during a conversion event.
floodlightVariableDimension42 Floodlight Variable 42 Dimension
The value of custom Floodlight variable 42, used to collect additional data during a conversion event.
floodlightVariableDimension43 Floodlight Variable 43 Dimension
The value of custom Floodlight variable 43, used to collect additional data during a conversion event.
floodlightVariableDimension44 Floodlight Variable 44 Dimension
The value of custom Floodlight variable 44, used to collect additional data during a conversion event.
floodlightVariableDimension45 Floodlight Variable 45 Dimension
The value of custom Floodlight variable 45, used to collect additional data during a conversion event.
floodlightVariableDimension46 Floodlight Variable 46 Dimension
The value of custom Floodlight variable 46, used to collect additional data during a conversion event.
floodlightVariableDimension47 Floodlight Variable 47 Dimension
The value of custom Floodlight variable 47, used to collect additional data during a conversion event.
floodlightVariableDimension48 Floodlight Variable 48 Dimension
The value of custom Floodlight variable 48, used to collect additional data during a conversion event.
floodlightVariableDimension49 Floodlight Variable 49 Dimension
The value of custom Floodlight variable 49, used to collect additional data during a conversion event.
floodlightVariableDimension5 Floodlight Variable 5 Dimension
The value of custom Floodlight variable 5, used to collect additional data during a conversion event.
floodlightVariableDimension50 Floodlight Variable 50 Dimension
The value of custom Floodlight variable 50, used to collect additional data during a conversion event.
floodlightVariableDimension51 Floodlight Variable 51 Dimension
The value of custom Floodlight variable 51, used to collect additional data during a conversion event.
floodlightVariableDimension52 Floodlight Variable 52 Dimension
The value of custom Floodlight variable 52, used to collect additional data during a conversion event.
floodlightVariableDimension53 Floodlight Variable 53 Dimension
The value of custom Floodlight variable 53, used to collect additional data during a conversion event.
floodlightVariableDimension54 Floodlight Variable 54 Dimension
The value of custom Floodlight variable 54, used to collect additional data during a conversion event.
floodlightVariableDimension55 Floodlight Variable 55 Dimension
The value of custom Floodlight variable 55, used to collect additional data during a conversion event.
floodlightVariableDimension56 Floodlight Variable 56 Dimension
The value of custom Floodlight variable 56, used to collect additional data during a conversion event.
floodlightVariableDimension57 Floodlight Variable 57 Dimension
The value of custom Floodlight variable 57, used to collect additional data during a conversion event.
floodlightVariableDimension58 Floodlight Variable 58 Dimension
The value of custom Floodlight variable 58, used to collect additional data during a conversion event.
floodlightVariableDimension59 Floodlight Variable 59 Dimension
The value of custom Floodlight variable 59, used to collect additional data during a conversion event.
floodlightVariableDimension6 Floodlight Variable 6 Dimension
The value of custom Floodlight variable 6, used to collect additional data during a conversion event.
floodlightVariableDimension60 Floodlight Variable 60 Dimension
The value of custom Floodlight variable 60, used to collect additional data during a conversion event.
floodlightVariableDimension61 Floodlight Variable 61 Dimension
The value of custom Floodlight variable 61, used to collect additional data during a conversion event.
floodlightVariableDimension62 Floodlight Variable 62 Dimension
The value of custom Floodlight variable 62, used to collect additional data during a conversion event.
floodlightVariableDimension63 Floodlight Variable 63 Dimension
The value of custom Floodlight variable 63, used to collect additional data during a conversion event.
floodlightVariableDimension64 Floodlight Variable 64 Dimension
The value of custom Floodlight variable 64, used to collect additional data during a conversion event.
floodlightVariableDimension65 Floodlight Variable 65 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension66 Floodlight Variable 66 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension67 Floodlight Variable 67 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension68 Floodlight Variable 68 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension69 Floodlight Variable 69 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension7 Floodlight Variable 7 Dimension
The value of custom Floodlight variable 7, used to collect additional data during a conversion event.
floodlightVariableDimension70 Floodlight Variable 70 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension71 Floodlight Variable 71 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension72 Floodlight Variable 72 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension73 Floodlight Variable 73 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension74 Floodlight Variable 74 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension75 Floodlight Variable 75 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension76 Floodlight Variable 76 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension77 Floodlight Variable 77 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension78 Floodlight Variable 78 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension79 Floodlight Variable 79 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension8 Floodlight Variable 8 Dimension
The value of custom Floodlight variable 8, used to collect additional data during a conversion event.
floodlightVariableDimension80 Floodlight Variable 80 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension81 Floodlight Variable 81 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension82 Floodlight Variable 82 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension83 Floodlight Variable 83 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension84 Floodlight Variable 84 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension85 Floodlight Variable 85 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension86 Floodlight Variable 86 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension87 Floodlight Variable 87 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension88 Floodlight Variable 88 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension89 Floodlight Variable 89 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension9 Floodlight Variable 9 Dimension
The value of custom Floodlight variable 9, used to collect additional data during a conversion event.
floodlightVariableDimension90 Floodlight Variable 90 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension91 Floodlight Variable 91 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension92 Floodlight Variable 92 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension93 Floodlight Variable 93 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension94 Floodlight Variable 94 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension95 Floodlight Variable 95 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension96 Floodlight Variable 96 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension97 Floodlight Variable 97 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension98 Floodlight Variable 98 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension99 Floodlight Variable 99 Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableMetric1 Floodlight Variable 1 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric10 Floodlight Variable 10 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric100 floodlight variable 100 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric11 Floodlight Variable 11 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric12 Floodlight Variable 12 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric13 Floodlight Variable 13 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric14 Floodlight Variable 14 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric15 Floodlight Variable 15 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric16 Floodlight Variable 16 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric17 Floodlight Variable 17 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric18 Floodlight Variable 18 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric19 Floodlight Variable 19 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric2 Floodlight Variable 2 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric20 Floodlight Variable 20 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric21 floodlight variable 21 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric22 floodlight variable 22 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric23 floodlight variable 23 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric24 floodlight variable 24 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric25 floodlight variable 25 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric26 floodlight variable 26 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric27 floodlight variable 27 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric28 floodlight variable 28 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric29 floodlight variable 29 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric3 Floodlight Variable 3 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric30 floodlight variable 30 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric31 floodlight variable 31 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric32 floodlight variable 32 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric33 floodlight variable 33 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric34 floodlight variable 34 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric35 floodlight variable 35 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric36 floodlight variable 36 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric37 floodlight variable 37 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric38 floodlight variable 38 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric39 floodlight variable 39 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric4 Floodlight Variable 4 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric40 floodlight variable 40 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric41 floodlight variable 41 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric42 floodlight variable 42 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric43 floodlight variable 43 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric44 floodlight variable 44 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric45 floodlight variable 45 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric46 floodlight variable 46 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric47 floodlight variable 47 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric48 floodlight variable 48 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric49 floodlight variable 49 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric5 Floodlight Variable 5 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric50 floodlight variable 50 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric51 floodlight variable 51 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric52 floodlight variable 52 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric53 floodlight variable 53 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric54 floodlight variable 54 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric55 floodlight variable 55 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric56 floodlight variable 56 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric57 floodlight variable 57 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric58 floodlight variable 58 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric59 floodlight variable 59 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric6 Floodlight Variable 6 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric60 floodlight variable 60 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric61 floodlight variable 61 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric62 floodlight variable 62 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric63 floodlight variable 63 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric64 floodlight variable 64 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric65 floodlight variable 65 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric66 floodlight variable 66 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric67 floodlight variable 67 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric68 floodlight variable 68 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric69 floodlight variable 69 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric7 Floodlight Variable 7 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric70 floodlight variable 70 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric71 floodlight variable 71 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric72 floodlight variable 72 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric73 floodlight variable 73 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric74 floodlight variable 74 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric75 floodlight variable 75 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric76 floodlight variable 76 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric77 floodlight variable 77 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric78 floodlight variable 78 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric79 floodlight variable 79 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric8 Floodlight Variable 8 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric80 floodlight variable 80 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric81 floodlight variable 81 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric82 floodlight variable 82 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric83 floodlight variable 83 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric84 floodlight variable 84 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric85 floodlight variable 85 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric86 floodlight variable 86 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric87 floodlight variable 87 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric88 floodlight variable 88 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric89 floodlight variable 89 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric9 Floodlight Variable 9 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric90 floodlight variable 90 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric91 floodlight variable 91 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric92 floodlight variable 92 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric93 floodlight variable 93 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric94 floodlight variable 94 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric95 floodlight variable 95 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric96 floodlight variable 96 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric97 floodlight variable 97 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric98 floodlight variable 98 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric99 floodlight variable 99 Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
generalInvalidTrafficActiveViewEligibleImpressions General Invalid Traffic (GIVT) Active View Eligible Impressions Metric
The number of Active View eligible impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficActiveViewMeasurableImpressions General Invalid Traffic (GIVT) Active View Measurable Impressions Metric
The number of Active View measurable impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficActiveViewViewableImpressions General Invalid Traffic (GIVT) Active View Viewable Impressions Metric
The number of Active View viewable impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficClicks General Invalid Traffic (GIVT) Clicks Metric
The number of clicks identified as General Invalid Traffic (GIVT).
generalInvalidTrafficImpressions General Invalid Traffic (GIVT) Impressions Metric
The number of impressions identified as General Invalid Traffic (GIVT).
hour Hour Dimension
The hour of the day when the reported events took place.
hoursSinceAttributedInteraction Hours Since Attributed Interaction Dimension
The number of hours that have passed since the last attributed interaction.
hoursSinceFirstInteraction Hours Since First Interaction Dimension
The number of hours that have passed since the first interaction.
impressionCount Impression Count Dimension
The total number of times an ad was displayed to users.
impressionDeliveryStatus Impression Delivery Status Metric
The status of impression delivery for an ad.
impressions Impressions Metric
The total number of times an ad was served.
interactionChannel Interaction Channel Dimension
The channel through which a user interaction with an ad occurred (e.g., display, video, mobile).
interactionCountClickTracker Interaction Count: Click Tracker Dimension
The number of interactions specifically tracked by a click tracker.
interactionCountMobileRichMedia Interaction Count: Mobile Rich Media Dimension
The number of interactions with rich media creatives served on mobile devices.
interactionCountMobileStaticImage Interaction Count: Mobile Static Image Dimension
The number of interactions with static image creatives served on mobile devices.
interactionCountMobileVideo Interaction Count: Mobile Video Dimension
The number of interactions with video creatives served on mobile devices.
interactionCountNaturalSearch Interaction Count: Natural Search Dimension
The number of interactions originating from natural (organic) search results.
interactionCountPaidSearch Interaction Count: Paid Search Dimension
The number of interactions originating from paid search results.
interactionCountRichMedia Interaction Count: Rich Media Dimension
The number of interactions with rich media creatives.
interactionCountStaticImage Interaction Count: Static Image Dimension
The number of interactions with static image creatives.
interactionCountVideo Interaction Count: Video Dimension
The number of interactions with video creatives.
interactionNumber Interaction Number Metric
A sequential number for an interaction within a user's journey.
interactionTime Interaction Date/Time Dimension
The date and time when an interaction with an ad occurred.
interactionType Interaction Type Dimension
The type of interaction with an ad (e.g., click, view).
invalidActiveViewEligibleImpressions Invalid Active View Eligible Impressions Metric
The number of Active View eligible impressions that were considered invalid.
invalidActiveViewMeasurableImpressions Invalid Active View Measurable Impressions Metric
The number of Active View measurable impressions that were considered invalid.
invalidActiveViewViewableImpressions Invalid Active View Viewable Impressions Metric
The number of Active View viewable impressions that were considered invalid.
invalidClicks Invalid Clicks Metric
The total number of clicks identified as invalid.
invalidImpressions Invalid Impressions Metric
The total number of impressions identified as invalid.
keyword Keyword Dimension
The keyword associated with an ad activity, used for reporting or targeting.
landingPageUrl Landing Page URL Dimension
The URL where a user lands after clicking an ad.
lastClickAttributedTransactionCount Click-through Transaction Count Dimension
The number of transactions attributed to the last click before conversion.
lastImpressionAttributedTransactionCount View-through Transaction Count Metric
The number of transactions attributed to the last impression (view-through conversion), indicating conversions where a user saw an ad but did not click it before converting.
measurementSource Measurement Source Dimension
Indicates how the data for a metric was collected, either directly measured by Google or provided by a third party.
mediaCost Media Cost Metric
The cost associated with media placements.
mobileCarrier Mobile Carrier Dimension
The mobile carrier network used by the user when the ad was served.
month Month Dimension
The month when the reported events took place.
name campaign_name Dimension
The name of the creative. This is a required field.
naturalSearchActions Natural Search Actions Metric
The number of actions (e.g., conversions) attributed to natural (organic) search results.
naturalSearchClicks Natural Search Clicks Metric
The number of clicks attributed to natural (organic) search results.
naturalSearchEngineCountry Natural Search Engine Country Dimension
The country of the natural search engine used.
naturalSearchEngineProperty Natural Search Engine Property Dimension
The property of the natural search engine (e.g., Google, Bing).
naturalSearchEngineUrl Natural Search Engine URL Dimension
The URL of the natural (organic) search engine that led to an interaction.
naturalSearchLandingPage Natural Search Landing Page Dimension
The landing page URL for natural search traffic.
naturalSearchLandingPageQueryString Natural Search Landing Page Query String Dimension
The query string of the natural search landing page.
naturalSearchProcessedLandingPage Natural Search Processed Landing Page Dimension
The processed landing page URL for natural search.
naturalSearchProcessedLandingPageQueryString Natural Search Processed Landing Page Query String Dimension
The processed query string of the natural search landing page.
naturalSearchQuery Natural Search Query Dimension
The natural search query used by the user.
naturalSearchRevenue Natural Search Revenue Metric
The revenue generated from natural (organic) search results.
naturalSearchTransactions Natural Search Transactions Metric
The number of transactions attributed to natural (organic) search results.
numValue NUM Value Dimension
A numerical value associated with an event or activity, often used in Floodlight reports.
operatingSystem Operating System Dimension
The operating system of the user's device.
operatingSystemVersion Operating System Version Dimension
The version of the operating system of the user's device.
ordValue ORD Value Metric
The Order Value, often used with Floodlight activities to track the monetary value of a conversion.
packageRoadblock Package/Roadblock Dimension
The name of the package or roadblock containing multiple placements.
packageRoadblockId Package/Roadblock ID Metric
The unique identifier for a package or roadblock.
packageRoadblockStrategy Package/Roadblock Strategy Dimension
The strategy used for a package or roadblock within a campaign.
packageRoadblockTotalBookedUnits Package/Roadblock Total Booked Units Dimension
The total booked units for a package or roadblock.
paidSearchActionConversionPercentage Floodlight: Paid Search Action Conversion Percentage Metric
The percentage of paid search actions that resulted in a Floodlight conversion.
paidSearchActions Paid Search Actions Metric
The number of actions attributed to paid search.
paidSearchAd Paid Search Ad Dimension
The specific ad in a paid search campaign.
paidSearchAdGroup Paid Search Ad Group Dimension
The name of the paid search ad group.
paidSearchAdGroupId Paid Search Ad Group ID Metric
The ID of the paid search ad group.
paidSearchAdId Paid Search Ad ID Metric
The ID of the paid search ad.
paidSearchAdvertiser Paid Search Advertiser Dimension
The advertiser associated with the paid search ad.
paidSearchAdvertiserId Paid Search Advertiser ID Dimension
Unique identifier for the paid search advertiser.
paidSearchAgency Paid Search Agency Dimension
The agency managing the paid search campaign.
paidSearchAgencyId Paid Search Agency ID Dimension
Unique identifier for the paid search agency.
paidSearchAverageCostPerAction Floodlight: Paid Search Average Cost Per Action Metric
The average cost incurred for each action attributed to paid search, as tracked by Floodlight.
paidSearchAverageCostPerTransaction Floodlight: Paid Search Average Cost Per Transaction Metric
The average cost incurred for each transaction attributed to paid search, as tracked by Floodlight.
paidSearchAverageDfaTransactionAmount Floodlight: Paid Search Average CM360 Transaction Amount Metric
The average transaction amount from paid search, as recorded by Campaign Manager 360 (CM360) Floodlight.
paidSearchAveragePosition Paid Search Average Position Metric
The average position of ads in paid search results.
paidSearchBidStrategy Paid Search Bid Strategy Dimension
The name of the bid strategy applied to paid search campaigns.
paidSearchBidStrategyId Paid Search Bid Strategy ID Dimension
The unique identifier for the bid strategy applied to paid search campaigns.
paidSearchCampaign Paid Search Campaign Dimension
The name of the paid search campaign.
paidSearchCampaignId Paid Search Campaign ID Metric
The ID of the paid search campaign.
paidSearchClickRate Paid Search Click Rate Metric
The percentage of paid search impressions that resulted in a click.
paidSearchClicks Paid Search Clicks Metric
The total number of clicks attributed to paid search.
paidSearchCost Paid Search Cost Metric
The total cost incurred for paid search activities.
paidSearchEngineAccount Paid Search Engine Account Dimension
The name of the paid search engine account.
paidSearchEngineAccountCategory Paid Search Engine Account Category Dimension
The category of the paid search engine account.
paidSearchEngineAccountId Paid Search Engine Account ID Metric
The ID of the paid search engine account.
paidSearchExternalAdGroupId Paid Search External Ad Group ID Dimension
External ID for the ad group in a paid search campaign.
paidSearchExternalAdId Paid Search External Ad ID Metric
The external identifier for an ad within a paid search campaign.
paidSearchExternalCampaignId Paid Search External Campaign ID Metric
The external identifier for a campaign within a paid search platform.
paidSearchExternalKeywordId Paid Search External Keyword ID Metric
An external identifier for the paid search keyword.
paidSearchImpressions Paid Search Impressions Metric
The total number of impressions attributed to paid search.
paidSearchKeyword Paid Search Keyword Dimension
The keyword used for the paid search ad.
paidSearchKeywordId Paid Search Keyword ID Metric
The ID of the paid search keyword.
paidSearchLabels Paid Search Labels Dimension
Labels associated with paid search campaigns or keywords.
paidSearchLandingPageUrl Paid Search Landing Page URL Dimension
The landing page URL for paid search ads.
paidSearchLegacyKeywordId Paid Search Legacy Keyword ID Metric
A legacy identifier for the paid search keyword.
paidSearchMatchType Paid Search Match Type Dimension
The match type of the keyword in a paid search campaign (e.g., exact, phrase, broad).
paidSearchRevenue Paid Search Revenue Metric
The revenue generated from paid search activities.
paidSearchSpendPerTransactionRevenue Floodlight: Paid Search Spend Per Transaction Revenue Metric
The ratio of paid search spend to the revenue generated from transactions, as tracked by Floodlight.
paidSearchTransactionConversionPercentage Floodlight: Paid Search Transaction Conversion Percentage Metric
The percentage of paid search transactions that resulted in a Floodlight conversion.
paidSearchTransactionRevenuePerSpend Floodlight: Paid Search Transaction Revenue Per Spend Metric
The ratio of transaction revenue to paid search spend, as tracked by Floodlight.
paidSearchTransactions Paid Search Transactions Metric
The total number of transactions attributed to paid search.
paidSearchVisits Paid Search Visits Metric
The total number of visits attributed to paid search.
pathLength Path Length Dimension
The number of interactions in a conversion path.
paymentSource Payment Source Dimension
The source of payment for a placement.
percentInvalidClicks % Invalid Clicks Metric
The percentage of clicks identified as invalid.
percentInvalidImpressions % Invalid Impressions Metric
The percentage of impressions identified as invalid.
placement Placement Dimension
The name of the placement.
placementCompatibility Placement Compatibility Dimension
The compatibility of the placement (e.g., display, in-app).
placementCostStructure Placement Cost Structure Dimension
The cost structure of the placement (e.g., CPM, CPC).
placementEndDate Placement End Date Dimension
The end date of the placement.
placementExternalId Placement External ID Dimension
External identifier for the placement.
placementId Placement ID Dimension
The unique identifier for a placement.
placementRate Placement Rate Dimension
The rate applied to the placement.
placementSize Placement Pixel Size Dimension
The pixel size of the placement (e.g., 300x250).
placementStartDate Placement Start Date Dimension
The start date of the placement.
placementStrategy Placement Strategy Dimension
The strategy used for the placement.
placementTagType Placement Tag Type Dimension
The tag type used for the placement.
placementTotalBookedUnits Placement Total Booked Units Dimension
The total number of units booked for the placement.
placementTotalPlannedMediaCost Placement Total Planned Media Cost Dimension
The total planned media cost for the placement.
plannedMediaCost Planned Media Cost Metric
The planned budget for media expenses.
platformType Platform Type Dimension
The type of platform where the ad was served (e.g., web, mobile).
playbackMethod Playback Method Dimension
The method by which a video creative was played (e.g., auto-play, click-to-play).
provisionalImpressions Provisional Impressions Metric
The number of impressions that were provisionally counted before final confirmation.
recalculatedAttributedInteraction Recalculated Attributed Interaction Dimension
Indicates if an interaction was attributed after a recalculation process.
recalculatedAttributionType Recalculated Attribution Type Dimension
The type of attribution model applied after recalculating conversion credit.
regionID (number) Metric
A numerical identifier for a specific geographic region where an ad was served.
regionID (string) Dimension
A string identifier for a specific geographic region where an ad was served.
renderingId Rendering ID Dimension
The ID of the current rendering version for a creative.
revenuePerClick Revenue Per Click Metric
The average revenue generated per click.
revenuePerThousandImpressions Revenue Per Thousand Impressions Metric
The average revenue generated per thousand impressions.
richMediaAudioCompletions Audio Completions Metric
The number of times the audio component of a rich media ad was completed.
richMediaAudioFirstQuartileCompletes Audio First Quartile Completions Metric
The number of times the audio component of a rich media ad reached its first quartile (25%) of completion.
richMediaAudioMidpoints Audio Midpoints Metric
The number of times the audio component of a rich media ad reached its midpoint (50%) of completion.
richMediaAudioMutes Audio Mutes Metric
The number of times the audio component of a rich media ad was muted.
richMediaAudioPauses Audio Pauses Metric
The number of times the audio component of a rich media ad was paused.
richMediaAudioPlays Audio Plays Metric
The number of times the audio component of a rich media ad was played.
richMediaAudioReplays Audio Replays Metric
The number of times the audio component of a rich media ad was replayed.
richMediaAudioThirdQuartileCompletes Audio Third Quartile Completions Metric
The number of times the audio component of a rich media ad reached its third quartile (75%) of completion.
richMediaAudioUnmutes Audio Unmutes Metric
The number of times the audio component of a rich media ad was unmuted.
richMediaAverageDisplayTime Average Display Time Metric
The average duration for which a rich media ad was displayed.
richMediaAverageExpansionTime Average Expansion Time Metric
The average duration for which a rich media ad was expanded by a user.
richMediaAverageFullScreenViewTime Full-Screen Average View Time Metric
The average duration for which a rich media ad was viewed in full-screen mode.
richMediaAverageInteractionTime Average Interaction Time Metric
The average duration of user interaction with a rich media ad.
richMediaAverageVideoViewTime Video Average View Time Metric
The average duration for which the video component of a rich media ad was viewed.
richMediaBackupImages Backup Image Metric
Identifies backup images used for rich media creatives.
richMediaBackupImagesDimension Backup Image Dimension
A dimension representing the backup image used for rich media creatives.
richMediaClickRate Rich Media Click Rate Metric
The percentage of rich media impressions that resulted in a click.
richMediaClicks Rich Media Clicks Metric
The total number of clicks on rich media ads.
richMediaCodeServes Code Serves Metric
The number of times the rich media ad code was served.
richMediaCustomAverageTime Average Time Metric
The average time recorded for a custom rich media event.
richMediaCustomCounters Counters Metric
The total count for custom rich media events.
richMediaCustomCountersDimension Counters Dimension
A dimension representing custom counters defined within rich media creatives.
richMediaCustomExits Exits Metric
The number of custom exits from a rich media ad.
richMediaCustomExitsDimension Exits Dimension
A dimension representing custom exits defined within rich media creatives.
richMediaCustomTimers Timers Metric
The total time recorded for custom rich media events.
richMediaCustomTimersDimension Timers Dimension
A dimension representing custom timers defined within rich media creatives.
richMediaCustomVariable Custom Variable Dimension
Custom variable defined for rich media events.
richMediaCustomVariableCount1 Custom Variable Count 1 Metric
The count for the first custom variable defined for rich media.
richMediaCustomVariableCount2 Custom Variable Count 2 Metric
The count for the second custom variable defined for rich media.
richMediaDisplayTime Total Display Time Metric
The total duration for which rich media ads were displayed.
richMediaDisplayTimeDimension Total Display Time Dimension
The total time a rich media creative was displayed to users.
richMediaEngagements Rich Media Engagements Metric
The total number of engagements with rich media ads.
richMediaEvent Rich Media Event Dimension
A specific event associated with rich media (e.g., interaction, expand).
richMediaEventCounters Event Counters Metric
The total count of custom rich media events.
richMediaEventTimers Event Timers Metric
The total time recorded for custom rich media events.
richMediaExpansionTime Expansion Time Metric
The total duration for which rich media ads were expanded by users.
richMediaExpansionTimeDimension Expansion Time Dimension
The time a rich media creative remained in an expanded state.
richMediaExpansions Expansions Metric
The total number of times rich media ads were expanded by users.
richMediaExpansionsDimension Expansions Dimension
The number of times a rich media creative was expanded.
richMediaFullScreenImpressions Full-Screen Impressions Metric
The number of impressions where a rich media ad was viewed in full-screen mode.
richMediaFullScreenImpressionsDimension Full-Screen Impressions Dimension
The number of times a rich media creative was displayed in full-screen mode.
richMediaFullScreenVideoCompletes Full-Screen Video Completions Metric
The number of times the video component of a rich media ad was completed while in full-screen mode.
richMediaFullScreenVideoCompletionsDimension Full-Screen Video Completions Dimension
The number of times a video within a rich media creative was completed in full-screen mode.
richMediaFullScreenVideoPlays Full-Screen Video Plays Metric
The number of times the video component of a rich media ad was played while in full-screen mode.
richMediaFullScreenVideoPlaysDimension Full-Screen Video Plays Dimension
The number of times a video within a rich media creative was played in full-screen mode.
richMediaHtml5ImpressionsDimension HTML5 Impressions Dimension
The number of impressions served for HTML5 rich media creatives.
richMediaImpressions Rich Media Impressions Metric
The total number of impressions for rich media ads.
richMediaInteractionRate Interaction Rate Metric
The percentage of rich media impressions that resulted in an interaction.
richMediaInteractionTime Total Interaction Time Metric
The total duration of user interaction with rich media ads.
richMediaInteractionTimeDimension Total Interaction Time Dimension
The total time users interacted with a rich media creative.
richMediaInteractions Total Interactions Metric
The total number of interactions with rich media ads.
richMediaInteractiveImpressions Interactive Impressions Metric
The number of rich media impressions that registered user interaction.
richMediaInteractiveImpressionsDimension Interactive Impressions Dimension
The number of rich media impressions during which a user interacted with the creative.
richMediaManualCloses Manual Closes Metric
The number of times a rich media ad was manually closed by a user.
richMediaManualClosesDimension Manual Closes Dimension
The number of times a rich media creative was manually closed by a user.
richMediaScrolls Rich Media Scrolls Metric
The number of times a user scrolled within a rich media ad.
richMediaTrueViewViews TrueView Views Metric
The number of TrueView video ad views.
richMediaVideo4asaId Video 4A's Ad-ID Dimension
The 4A's Ad-ID for the rich media video.
richMediaVideoCompanionClicks Video Companion Clicks Metric
The number of clicks on companion banners displayed with rich media video ads.
richMediaVideoCompanionClicksDimension Video Companion Clicks Dimension
The number of clicks on companion ads served alongside rich media video creatives.
richMediaVideoCompletions Video Completions Metric
The number of times rich media videos were played to completion.
richMediaVideoCompletionsDimension Video Completions Dimension
The number of times a video within a rich media creative was played to completion.
richMediaVideoFirstQuartileCompletes Video First Quartile Completions Metric
The number of times the video component of a rich media ad reached its first quartile (25%) of completion.
richMediaVideoFirstQuartileCompletesDimension Video First Quartile Completions Dimension
The number of times a video within a rich media creative played past the first 25% mark.
richMediaVideoFullScreens Video Full-Screen Metric
The number of times the video component of a rich media ad entered full-screen mode.
richMediaVideoFullScreensDimension Video Full-Screen Dimension
The number of times a video within a rich media creative entered full-screen mode.
richMediaVideoInteractionRate Video Interaction Rate Metric
The percentage of rich media video impressions that resulted in an interaction with the video player.
richMediaVideoInteractions Video Interactions Metric
The total number of interactions with the video component of rich media ads.
richMediaVideoInteractionsDimension Video Interactions Dimension
The number of interactions with a video within a rich media creative.
richMediaVideoLength Video Length Dimension
The length of the rich media video.
richMediaVideoMidpoints Video Midpoints Metric
The number of times the video component of a rich media ad reached its midpoint (50%) of completion.
richMediaVideoMidpointsDimension Video Midpoints Dimension
The number of times a video within a rich media creative played past the 50% mark.
richMediaVideoMutes Video Mutes Metric
The number of times the video component of a rich media ad was muted.
richMediaVideoMutesDimension Video Mutes Dimension
The number of times a video within a rich media creative was muted.
richMediaVideoPauses Video Pauses Metric
The number of times the video component of a rich media ad was paused.
richMediaVideoPausesDimension Video Pauses Dimension
The number of times a video within a rich media creative was paused.
richMediaVideoPlays Video Plays Metric
The number of times the video component of a rich media ad was played.
richMediaVideoPlaysDimension Video Plays Dimension
The number of times a video within a rich media creative was played.
richMediaVideoProgressEvents Video Progress Events Metric
The number of progress events recorded for the video component of a rich media ad.
richMediaVideoProgressEventsDimension Video Progress Events Dimension
The number of progress events triggered by a video within a rich media creative.
richMediaVideoReplays Video Replays Metric
The number of times the video component of a rich media ad was replayed.
richMediaVideoReplaysDimension Video Replays Dimension
The number of times a video within a rich media creative was replayed.
richMediaVideoSkips Video Skips Metric
The number of times the video component of a rich media ad was skipped.
richMediaVideoSkipsDimension Video Skips Dimension
The number of times a video within a rich media creative was skipped.
richMediaVideoStops Video Stops Metric
The number of times the video component of a rich media ad was stopped.
richMediaVideoStopsDimension Video Stops Dimension
The number of times a video within a rich media creative was stopped.
richMediaVideoThirdQuartileCompletes Video Third Quartile Completions Metric
The number of times the video component of a rich media ad reached its third quartile (75%) of completion.
richMediaVideoThirdQuartileCompletesDimension Video Third Quartile Completions Dimension
The number of times a video within a rich media creative played past the 75% mark.
richMediaVideoUnmutes Video Unmutes Metric
The number of times the video component of a rich media ad was unmuted.
richMediaVideoUnmutesDimension Video Unmutes Dimension
The number of times a video within a rich media creative was unmuted.
richMediaVideoViewRate Video View Rate Metric
The percentage of rich media video impressions that resulted in a view.
richMediaVideoViews Video Views Metric
The number of times rich media videos were viewed.
richMediaVideoViewsDimension Video Views Dimension
The number of times a video within a rich media creative was viewed.
roadblockImpressions Roadblock Impressions Metric
The number of impressions served as part of a roadblock, where all ad units on a page are served by a single advertiser.
servedPixelDensity Served Pixel Density Dimension
The pixel density at which an image was served, relative to the creative's original dimensions, especially for high-density images.
site Site (CM360) Dimension
The name of the website or app where ads are served, as defined in Campaign Manager 360.
siteDirectory Site (Site Directory) Dimension
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.
siteDirectoryId Site ID (Site Directory) Dimension
Unique identifier for the site in the site directory.
siteId Site ID (CM360) Metric
The unique identifier for the site as defined in Campaign Manager 360.
siteKeyname Site Keyname Dimension
Keyname of the site.
socialEmailShares Email Shares Metric
The number of times social content was shared via email.
socialEngagementRate Social Engagement Rate Metric
The rate of user engagement with social content.
socialFollows Follows Metric
The number of new followers gained through social media.
socialLeadSubmissions Twitter Leads Generated Metric
The number of leads generated through Twitter.
socialLikes Likes Metric
The number of likes received on social media content.
socialOfferAccepts Twitter Offers Accepted Metric
The number of offers accepted on Twitter.
socialOtherInteractions Other Social Interactions Metric
The number of miscellaneous interactions with social media content.
socialReplies Replies Metric
The number of replies received on social media content.
socialSharesExternal Shares (External) Metric
The number of times content was shared on external social media platforms.
socialSharesInternal Shares (Internal) Metric
The number of times content was shared within internal social networks or platforms.
socialTotalEngagements Total Social Engagements Metric
The total number of engagements across all social media platforms.
standardRichMediaEventCount Rich Media Standard Event Count Dimension
The number of times a standard event defined within a rich media creative occurred.
standardRichMediaEventPathSummary Rich Media Standard Event Path Summary Dimension
A summary of the paths users took involving standard events within rich media creatives.
startDate campaign_start_date Dimension
The scheduled start date for the campaign.
state State/Region Dimension
The state or region associated with the user or event.
totalConversions Total Conversions Metric
The total number of times users took a desired action after seeing or clicking an ad.
totalConversionsRevenue Total Revenue Metric
The total revenue attributed to all conversions, including both click-through and view-through conversions.
trackedAds Tracked Ads Metric
The total number of ads that are being tracked.
tranValue TRAN Value Dimension
A transaction value associated with an event, often used in Floodlight reports.
transactionCount Transaction Count Metric
The total number of transactions recorded, often associated with conversions in Floodlight activities.
twitterAppClicks Twitter App Install Clicks Metric
The number of clicks on Twitter ads that led to an app install.
twitterBuyNowCardClicks Twitter Buy Now Clicks Metric
The number of clicks on "Buy Now" cards on Twitter.
twitterBuyNowPurchaseSuccessfuls Twitter Buy Now Purchases Metric
The number of successful purchases made through "Buy Now" cards on Twitter.
twitterCampaignId Twitter Campaign ID Dimension
Unique identifier for the Twitter campaign.
twitterCreativeId Twitter Creative ID Dimension
Unique identifier for the Twitter creative.
twitterCreativeMediaId Twitter Creative Media ID Dimension
Unique identifier for the Twitter creative media.
twitterCreativeType Twitter Creative Type Dimension
The type of Twitter creative.
twitterImpressionId Twitter Impression ID Dimension
The unique identifier for an impression served on the Twitter platform.
twitterImpressionType Twitter Impression Type Dimension
The type of impression on Twitter.
twitterLineItemId Twitter Line Item ID Dimension
Unique identifier for the Twitter line item.
twitterOtherEngagements Other Twitter Engagements Metric
The number of other engagements with Twitter content not categorized elsewhere.
twitterPlacementType Twitter Placement Type Dimension
The type of placement on Twitter.
twitterRetweets Retweets Metric
The number of retweets on Twitter content.
twitterUrlClicks Twitter URL Clicks Metric
The number of clicks on URLs within Twitter content.
twitterVideo100PercentInViewFor3Seconds Twitter: Video 100% In View For 3 Seconds Metric
The number of times a Twitter video was 100% in view for at least 3 consecutive seconds.
twitterVideo50PercentInViewFor2Seconds Twitter: Video 50% In View For 2 Seconds Metric
The number of times a Twitter video was 50% in view for at least 2 consecutive seconds.
uValue U Value Dimension
A user-defined value associated with an event, often used in Floodlight reports.
uniqueReachAverageImpressionFrequency Unique Reach: Average Impression Frequency Dimension
The average number of impressions served to a unique user.
uniqueReachAverageViewableImpressionFrequency Unique Reach: Average Viewable Impression Frequency Metric
The average number of viewable impressions served to a unique user.
uniqueReachClickReach Unique Reach: Click Reach Dimension
The number of unique users who clicked on an ad or campaign.
uniqueReachImpressionReach Unique Reach: Impression Reach Dimension
The number of unique users who saw at least one impression of an ad.
uniqueReachTotalReach Unique Reach: Total Reach Dimension
The total number of unique users reached by impressions or clicks.
uniqueReachViewableImpressionReach Unique Reach: Viewable Impression Reach Metric
The number of unique users who saw at least one viewable impression.
userList User List Dimension
The user list targeted by the ad.
userListCurrentSize User List Current Size Dimension
The current size of the user list.
userListDescription User List Description Dimension
Description of the user list.
userListId User List ID Dimension
Unique identifier for the user list.
userListMembershipLifeSpan User List Membership Life Span Dimension
The lifespan of membership in the user list.
verificationBlockedImpressions Blocked Impressions Metric
The number of impressions that were blocked by verification.
verificationClassifiedImpressions Classified Impressions Metric
The number of impressions that were successfully classified by verification.
verificationMeasurableImpressionsForAudio Measurable Impressions For Audio Metric
The number of audio impressions that were measurable by verification.
verificationMeasurableImpressionsForVideoPlayerLocation Measurable Impressions For Video Player Location Metric
The number of video impressions that were measurable by verification based on video player location.
verificationMeasurableImpressionsForVideoPlayerSize Measurable Impressions For Video Player Size Metric
The number of video impressions that were measurable by verification based on video player size.
verificationPercentageMeasurableImpressionsForAudio Percentage Of Measurable Impressions For Audio Metric
The percentage of audio impressions that were measurable by verification.
verificationPercentageMeasurableImpressionsForVideoPlayerLocation Percentage Of Measurable Impressions For Video Player Location Metric
The percentage of video impressions that were measurable by verification based on video player location.
verificationPercentageMeasurableImpressionsForVideoPlayerSize Percentage Of Measurable Impressions For Video Player Size Metric
The percentage of video impressions that were measurable by verification based on video player size.
verificationPublisherProblems Publisher Problems Metric
The number of verification issues related to publishers.
verificationReportingProblems Reporting Problems Metric
The number of verification issues related to reporting.
verificationServingProblems Serving Problems Metric
The number of verification issues related to ad serving.
verificationVideoMutedAtStart Video Muted At Start Metric
The number of video impressions where the video was muted at the start.
verificationVideoPlayerHdSizeImpressions HD Video Player Size Impressions Metric
The number of impressions where the video played in an HD size player, as identified by verification.
verificationVideoPlayerLargeSizeImpressions Large Video Player Size Impressions Metric
The number of impressions where the video played in a large size player, as identified by verification.
verificationVideoPlayerLocationAvgPixelsFromLeft Video Player Location Avg Pixels From Left Metric
The average number of pixels from the left edge of the screen to the video player, as identified by verification.
verificationVideoPlayerLocationAvgPixelsFromTop Video Player Location Avg Pixels From Top Metric
The average number of pixels from the top edge of the screen to the video player, as identified by verification.
verificationVideoPlayerSize Video Player Size Dimension
The size of the video player for verification purposes.
verificationVideoPlayerSizeAvgHeight Video Player Size Avg Height Metric
The average height of the video player, in pixels, as identified by verification.
verificationVideoPlayerSizeAvgWidth Video Player Size Avg Width Metric
The average width of the video player, in pixels, as identified by verification.
verificationVideoPlayerSmallSizeImpressions Small Video Player Size Impressions Metric
The number of impressions where the video played in a small size player, as identified by verification.
verificationVideoProminenceScore Video Prominence Score Metric
A score indicating the prominence of the video player on the page, as identified by verification.
verificationVideoProminenceScoreDimension Video Prominence Score Dimension
The prominence score of the video for verification purposes.
verificationWarnings Warnings Metric
The number of warnings identified by verification.
videoCompanionClicks Companion Clicks Metric
The number of clicks on companion creatives associated with a video ad.
videoCompanionImpressions Companion Impressions Metric
The number of impressions served by companion creatives associated with a video ad.
week Week Dimension
The week when the reported events took place.
withinFloodlightLookbackWindow Within Floodlight Lookback Window Dimension
Indicates whether an interaction occurred within the defined Floodlight lookback window.
zipCode ZIP/Postal Code Dimension
The ZIP or postal code associated with the event.
{PLACEHOLDER}: Total Conversions Metric
The total number of conversions, including various attribution models.