Google Campaign Manager 360: Most-used fields

The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Country Code	Country Code	The two-letter ISO country code associated with the user or ad delivery location.	dimension
Country Name	Country Name	The full name of the country.	dimension
Currency (number)	Currency (number)	The currency used for financial metrics, represented as a numeric code or identifier.	metric
Currency (string)	Currency (string)	The ISO 4217 currency code used for financial values within the Campaign Manager 360 account, such as conversion values.	dimension
Data Source	Data Source	Identifies the origin or provider of the data, used for reporting purposes.	dimension
Inventory Source	Inventory Source	The specific source (e.g., ad exchange, publisher direct) from which ad inventory was obtained.	dimension
Media Cost_USD	Media Cost_USD	The cost incurred for media placements, reported in US Dollars.	metric
Media Type	Media Type	The type of media used for the ad (e.g., display, video, audio).	dimension
Page URL (string)	Page URL (string)	The URL of the page that users are directed to after clicking on an ad, also known as the click-through URL.	dimension
Publisher Traffic Source	Publisher Traffic Source	The source of traffic originating from a publisher’s site.	dimension
Report Date	Report Date	The specific date for which the report data is generated.	dimension
Site (DCM)	Site (DCM)	The name of the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager).	dimension
Site ID (DCM)	Site ID (DCM)	The unique identifier for the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager).	metric
Type	Type	The classification of the report, defining the kind of data collected and the structure of the report. Examples include Standard, Floodlight, Path To Conversion, Reach, Custom, and Metadata reports.	dimension
Unique Reach: Average Impression Frequency (Co-Viewed)	Unique Reach: Average Impression Frequency (Co-Viewed)	The average number of times a unique user was shown an ad or campaign, adjusted for co-viewing.	dimension
Unique Reach: Impression Reach (Co-Viewed)	Unique Reach: Impression Reach (Co-Viewed)	The number of unique users reached by an ad or campaign based on impressions, adjusted for co-viewing.	dimension
Unique Reach: Incremental Click Reach	Unique Reach: Incremental Click Reach	The additional number of unique users reached through clicks over a period, beyond the initial reach.	dimension
Unique Reach: Incremental Impression Reach	Unique Reach: Incremental Impression Reach	The additional number of unique users reached through impressions over a period, beyond the initial reach.	dimension
Unique Reach: Incremental Total Reach	Unique Reach: Incremental Total Reach	The additional number of unique users reached overall (impressions or clicks) over a period, beyond the initial reach.	dimension
Unique Reach: Incremental Viewable Impression Reach	Unique Reach: Incremental Viewable Impression Reach	The additional number of unique users reached with viewable impressions beyond a certain point or baseline.	dimension
Unique Reach: Total Reach (Co-Viewed)	Unique Reach: Total Reach (Co-Viewed)	The total number of unique users reached, including co-viewed impressions, across various platforms.	dimension
Video Mid-points	Video Mid-points	Metrics related to the mid-point quartile of video creative playback.	metric
accountId	accountId	The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field.	metric
account_name	account_name	The name of the Campaign Manager 360 account.	dimension
activeViewAverageViewableTimeSecond	Active View: Average Viewable Time (Seconds)	The average amount of time, in seconds, that an ad was viewable.	metric
activeViewEligibleImpressions	Active View: Eligible Impressions	The number of impressions that were eligible to be measured by Active View.	dimension
activeViewImpressionDistributionNotMeasurable	Active View: Impression Distribution (Not Measurable)	The distribution of impressions that were not measurable by Active View.	dimension
activeViewImpressionDistributionNotViewable	Active View: Impression Distribution (Not Viewable)	The distribution of impressions that were measurable by Active View but not considered viewable.	dimension
activeViewImpressionDistributionViewable	Active View: Impression Distribution (Viewable)	The distribution of impressions that were measurable and considered viewable by Active View.	dimension
activeViewImpressionsAudibleAndVisibleAtCompletion	Active View: Impressions Audible and Visible at Completion	The number of Active View impressions that were audible and visible when the video completed.	dimension
activeViewImpressionsVisible10Seconds	Active View: Impressions Visible 10 Seconds	The number of measurable video impressions that were visible for at least 10 seconds.	dimension
activeViewMeasurableImpressions	Active View: Measurable Impressions	The number of impressions that were measurable by Active View, indicating whether the ad creative appeared on a user’s screen.	metric
activeViewNotMeasurableImpressions	Active View: Not Measurable Impressions	The number of Active View impressions that were not measurable.	dimension
activeViewNotViewableImpressions	Active View: Not Viewable Impressions	The number of impressions that were measurable by Active View but not considered viewable.	metric
activeViewViewableImpressions	Active View: Viewable Impressions	The number of impressions that were considered viewable by Active View.	metric
activity	Activity	The name of a Floodlight activity.	dimension
activityClickThroughConversions	Click-through Conversions	The number of conversions attributed to a click on an ad, specifically for a Floodlight activity.	metric
activityClickThroughRevenue	Click-through Revenue	The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity.	metric
activityDeliveryStatus	Activity Delivery Status	The delivery status of a Floodlight activity.	dimension
activityGroup	Activity Group	The name of the Floodlight activity group to which an activity belongs.	dimension
activityGroupId	Activity Group ID	The unique identifier for a Floodlight activity group.	dimension
activityId	Activity ID	The unique identifier for a Floodlight activity.	dimension
activityTime	Activity Date/Time	The date and time when a user performed an activity that resulted in a conversion.	dimension
activityViewThroughConversions	View-through Conversions	The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.	metric
activityViewThroughRevenue	View-through Revenue	The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.	metric
ad	Ad	The name of the ad.	dimension
adId	Ad ID	The unique identifier for an ad.	metric
adStatus	Ad Status	The current status of an ad (e.g., active, paused, archived).	dimension
adType	Ad Type	The type of ad (e.g., display, in-stream video, rich media).	dimension
adv:currencyCode	Currency	The currency code used for the advertiser’s account.	dimension
adv:profileId	Profile ID	The unique identifier for the user profile within Campaign Manager 360.	metric
advertiser	Advertiser	The name of the advertiser.	dimension
advertiserGroup	Advertiser Group	The name of the advertiser group to which an advertiser belongs.	dimension
advertiserGroupId	advertiserGroupId	The unique identifier for the advertiser group to which an advertiser belongs.	metric
advertiserId	Advertiser ID	The unique identifier for an advertiser.	metric
advertiserName	advertiserName	The name of the advertiser.	dimension
agency	agency	The advertising agency associated with a campaign or advertiser.	dimension
archived	archived	A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived.	dimension
bookedActivities	Booked Activities	The number of activities that have been booked or planned for an advertising campaign.	metric
bookedClicks	Booked Clicks	The total number of clicks that have been booked for an ad or placement.	metric
bookedImpressions	Booked Impressions	The number of impressions that have been booked for a placement or campaign.	metric
bookedViewableImpressions	Booked Viewable Impressions	The number of viewable impressions that have been booked or planned for an advertising campaign or placement.	dimension
browserPlatform	Browser/Platform	The browser and operating system platform used by the user.	dimension
campaign	Campaign	The name of the campaign.	dimension
campaignEndDate	Campaign End Date	The end date of the campaign.	dimension
campaignId	Campaign ID	The unique identifier for a campaign.	metric
campaignStartDate	Campaign Start Date	The start date of the campaign.	dimension
campaign_objective	campaign_objective	The primary goal or aim of an advertising campaign (e.g., brand awareness, conversions).	dimension
campaign_objective_mapped_ad	campaign_objective_mapped_ad	The primary goal or objective of the campaign, as mapped to an ad.	dimension
campaign_objective_mapped_campaign	campaign_objective_mapped_campaign	The objective of the campaign, indicating its primary goal.	dimension
campaign_objective_mapped_creative	campaign_objective_mapped_creative	The primary goal or objective of the campaign, as mapped to a creative.	dimension
campaign_objective_mapped_package	campaign_objective_mapped_package	The primary goal or objective of the campaign, as mapped to an ad package.	dimension
campaign_objective_mapped_placement	campaign_objective_mapped_placement	The primary goal or objective of the campaign, as mapped to a placement.	dimension
campaign_type	campaign_type	The classification or category of an advertising campaign.	dimension
campaign_type_mapped_ad	campaign_type_mapped_ad	The type of the campaign, as mapped to an ad (e.g., standard, brand awareness, direct response).	dimension
campaign_type_mapped_campaign	campaign_type_mapped_campaign	The classification or type of the campaign.	dimension
campaign_type_mapped_creative	campaign_type_mapped_creative	The type of the campaign, as mapped to a creative (e.g., standard, brand awareness, direct response).	dimension
campaign_type_mapped_package	campaign_type_mapped_package	The type of the campaign, as mapped to an ad package (e.g., standard, brand awareness, direct response).	dimension
campaign_type_mapped_placement	campaign_type_mapped_placement	The type of the campaign, as mapped to a placement (e.g., standard, brand awareness, direct response).	dimension
city	City	The city associated with the user or event.	dimension
clickRate	Click Rate	The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR).	metric
clickThroughUrl	Click-through URL	The destination URL that users are directed to when they click on an ad.	dimension
clicks	Clicks	The total number of clicks on an ad.	metric
connectionType	Connection Type	The type of internet connection used by the user (e.g., WiFi, cellular).	dimension
conversionId	Conversion ID	The unique identifier for a specific conversion event.	dimension
conversionUrl	Conversion URL	The URL where a conversion event takes place.	dimension
country	Country	The country where the user or event originated.	dimension
countryCode (number)	countryCode (number)	The numerical code representing a country.	metric
countryCode (string)	countryCode (string)	The two-letter ISO country code, used for geographic targeting or reporting.	dimension
country_mapped_ad	country_mapped_ad	The country associated with an ad, often indicating its target geography.	dimension
country_mapped_advertiser	country_mapped_advertiser	The country associated with the advertiser’s operations or targeting.	dimension
country_mapped_campaign	country_mapped_campaign	The country targeted by a specific campaign.	dimension
country_mapped_creative	country_mapped_creative	The country associated with a creative, often indicating its target geography.	dimension
country_mapped_package	country_mapped_package	The country associated with an ad package, often indicating its target geography.	dimension
country_mapped_placement	country_mapped_placement	The country targeted by a specific placement.	dimension
creative	Creative	The name of the creative.	dimension
creativeEndDate	Creative End Date	The end date for which a creative is active.	dimension
creativeGroup1	Creative Groups 1	The first creative group assigned to a creative.	dimension
creativeGroup2	Creative Groups 2	The second creative group assigned to a creative.	dimension
creativeId	Creative ID	The unique identifier for a creative.	metric
creativeSize	Creative Pixel Size	The pixel size of the creative (e.g., 300x250).	dimension
creativeStartDate	Creative Start Date	The start date for which a creative is active.	dimension
creativeType	Creative Type	The type of creative (e.g., image, rich media, video).	dimension
data_source	data_source	The origin or source system from which the data was collected.	dimension
date	Date	The specific date for which data is reported.	dimension
device	device	The type of device used by the user when interacting with the ad (e.g., desktop, mobile, tablet).	dimension
device_mapped_package	device_mapped_package	The device type (e.g., mobile, desktop) associated with an ad package.	dimension
device_mapped_placement	device_mapped_placement	The device type targeted by a specific placement.	dimension
dmaRegion	Designated Market Area (DMA)	The Designated Market Area (DMA) associated with the user or event.	dimension
downloadedImpressions	Downloaded Impressions	The count of ad impressions that were fully downloaded by the user’s browser or app.	dimension
dv360Cost	DV360 Cost (Account Currency)	The cost incurred in Display & Video 360, expressed in the account’s local currency.	metric
dv360LineItem	DV360 Line Item	The name of the line item in Display & Video 360 (DV360).	dimension
dv360LineItemId	DV360 Line Item ID	The unique identifier for the line item in Display & Video 360 (DV360).	metric
dv360Partner	DV360 Partner	The name of the Display & Video 360 partner.	dimension
dv360PartnerId	DV360 Partner ID	The unique ID of the Display & Video 360 partner.	dimension
effectiveCpm	Effective CPM	The effective cost per thousand impressions (CPM), calculated based on total cost and impressions.	metric
endTime	ad_end_date	The scheduled end time for the ad’s delivery.	dimension
environment_mapped_package	environment_mapped_package	The environment (e.g., web, app) where an ad package is intended to be served.	dimension
environment_mapped_placement	environment_mapped_placement	The environment (e.g., web, in-app, video) where a specific placement is displayed.	dimension
flightBookedCost	Flight Booked Cost	The cost associated with a booked flight (period of time) for an advertising campaign.	dimension
flightBookedRate	Flight Booked Rate	The rate at which impressions, clicks, or other units are booked for a specific flight (period of time) of an advertising campaign.	metric
flightBookedUnits	Flight Booked Units	The number of units (e.g., impressions, clicks) that have been booked for a specific flight (period of time) of an advertising campaign.	metric
flightEndDate	Flight End Date	The end date of the advertising campaign flight or period.	dimension
flightStartDate	Flight Start Date	The start date of the advertising campaign flight or period.	dimension
floodlightAttributionType	Floodlight Attribution Type	The method of attribution used by Floodlight for a conversion (e.g., last click, linear).	dimension
floodlightConfigId	Floodlight Configuration	The unique identifier for a Floodlight configuration.	metric
floodlightImpressions	Floodlight Impressions	The number of times a Floodlight tag was triggered, indicating a user action or conversion.	dimension
format	format	The output format of the report (e.g., CSV, Excel) or the creative.	dimension
format_mapped_ad	format_mapped_ad	The format of the ad creative (e.g., display, video, native).	dimension
format_mapped_creative	format_mapped_creative	The format of the creative (e.g., image, HTML5, in-stream video).	dimension
format_mapped_package	format_mapped_package	The format of the ad package creative (e.g., display, video, native).	dimension
format_mapped_placement	format_mapped_placement	The ad format supported by a specific placement.	dimension
format_type	format_type	The format of the creative or ad (e.g., display, video, audio).	dimension
format_type_mapped_placement	format_type_mapped_placement	The format type of the creative used in the placement (e.g., image, HTML5, in-stream video).	dimension
global_channel	global_channel	The overarching marketing channel through which an ad campaign is delivered, such as display, search, or social.	dimension
id	ad_id	The unique identifier for a creative. This is a read-only, auto-generated field.	dimension
impressions	Impressions	The total number of times an ad was served.	metric
impressions_account	impressions_account	Total impressions attributed to the account.	metric
impressions_ad	impressions_ad	Total impressions for a specific ad.	metric
impressions_campaign	impressions_campaign	Total impressions for a specific campaign.	metric
impressions_creative	impressions_creative	The number of times a specific ad creative was displayed.	metric
impressions_package	impressions_package	The number of times an ad package was displayed to users.	metric
impressions_placement	impressions_placement	Total impressions for a specific ad placement.	metric
interactionChannel	Interaction Channel	The channel through which a user interaction with an ad occurred (e.g., display, video, mobile).	dimension
interactionNumber	Interaction Number	A sequential number for an interaction within a user’s journey.	dimension
interactionTime	Interaction Date/Time	The date and time when an interaction with an ad occurred.	dimension
interactionType	Interaction Type	The type of interaction with an ad (e.g., click, view).	dimension
invalid_impressions_account	invalid_impressions_account	Impressions at the account level identified as invalid (e.g., by fraud detection).	metric
invalid_impressions_ad	invalid_impressions_ad	Invalid impressions for a specific ad.	metric
invalid_impressions_campaign	invalid_impressions_campaign	Invalid impressions for a specific campaign.	metric
invalid_impressions_creative	invalid_impressions_creative	Invalid impressions for a specific creative.	metric
invalid_impressions_package	invalid_impressions_package	The number of impressions identified as invalid (e.g., fraudulent, non-human) for a specific package of ad inventory.	metric
invalid_impressions_placement	invalid_impressions_placement	Invalid impressions for a specific ad placement.	metric
inventory_source_mapped_package	inventory_source_mapped_package	The source of the inventory for an ad package (e.g., publisher, exchange).	dimension
inventory_source_mapped_placement	inventory_source_mapped_placement	The source of the inventory for a placement (e.g., publisher, exchange).	dimension
language	language	The language of the ad or the targeted audience.	dimension
language_mapped_creative	language_mapped_creative	The language of the creative content.	dimension
language_mapped_placement	language_mapped_placement	The language targeted by a specific placement.	dimension
lastClickAttributedTransactionCount	Click-through Transaction Count	The number of transactions attributed to the last click before conversion.	dimension
lastModifiedInfo	lastModifiedInfo	Information about the last modification of an entity, including the timestamp of the change.	dimension
length	length	The dimension, such as width or height, of an ad creative or placement.	dimension
length_mapped_ad	length_mapped_ad	The length of a video ad creative in seconds.	dimension
length_mapped_creative	length_mapped_creative	The duration or length of a creative, particularly relevant for video or audio creatives.	dimension
length_mapped_placement	length_mapped_placement	The length of a video creative in seconds as associated with a placement.	dimension
market	market	A geographical or audience segment, such as a Designated Market Area (DMA), used for targeting and reporting purposes.	dimension
market_country_mapped_ad	market_country_mapped_ad	The target country of the market associated with an ad.	dimension
market_country_mapped_campaign	market_country_mapped_campaign	The country of the market targeted by a specific campaign.	dimension
market_country_mapped_creative	market_country_mapped_creative	The target country of the market associated with a creative.	dimension
market_country_mapped_package	market_country_mapped_package	The target country of the market associated with an ad package.	dimension
market_country_mapped_placement	market_country_mapped_placement	The country of the market targeted by a specific placement.	dimension
market_mapped_ad	market_mapped_ad	The market associated with an ad.	dimension
market_mapped_campaign	market_mapped_campaign	The market targeted by a specific campaign.	dimension
market_mapped_creative	market_mapped_creative	The market associated with a creative.	dimension
market_mapped_package	market_mapped_package	The market associated with an ad package.	dimension
market_mapped_placement	market_mapped_placement	The market targeted by a specific placement.	dimension
master_brand	master_brand	The overarching brand under which campaigns are run, often mapped to an advertiser or advertiser group.	dimension
mediaCost	Media Cost	The cost associated with media placements.	metric
media_region	media_region	The geographical region where media is served or targeted, corresponding to administrative divisions such as states or provinces.	dimension
medium	medium	The general category of the advertising channel (e.g., paid search, display).	dimension
medium_mapped_package	medium_mapped_package	The name of the placement package to which an ad placement belongs.	dimension
medium_mapped_placement	medium_mapped_placement	The advertising medium for a specific placement.	dimension
month	Month	The month for which data is reported.	dimension
name	ad_name	The name of the creative. This is a required field.	dimension
offline_online	offline_online	Indicates whether a conversion or event originated offline or online.	dimension
ordValue	ORD Value	The Order Value, often used with Floodlight activities to track the monetary value of a conversion.	metric
organic_paid	organic_paid	Distinguishes between organic (unpaid) and paid marketing efforts or traffic sources.	dimension
packageRoadblock	Package/Roadblock	The name of the package or roadblock containing multiple placements.	dimension
packageRoadblockId	Package/Roadblock ID	The unique identifier for a package or roadblock.	metric
paidSearchAdGroup	Paid Search Ad Group	The name of the paid search ad group.	dimension
paidSearchAdGroupId	Paid Search Ad Group ID	The ID of the paid search ad group.	metric
paidSearchAdId	Paid Search Ad ID	The ID of the paid search ad.	metric
paidSearchCampaign	Paid Search Campaign	The name of the paid search campaign.	dimension
paidSearchCampaignId	Paid Search Campaign ID	The ID of the paid search campaign.	metric
paidSearchEngineAccount	Paid Search Engine Account	The name of the paid search engine account.	dimension
paidSearchEngineAccountCategory	Paid Search Engine Account Category	The category of the paid search engine account.	dimension
paidSearchEngineAccountId	Paid Search Engine Account ID	The ID of the paid search engine account.	metric
paidSearchExternalAdId	Paid Search External Ad ID	The external identifier for an ad within a paid search campaign.	metric
paidSearchExternalCampaignId	Paid Search External Campaign ID	The external identifier for a campaign within a paid search platform.	metric
paidSearchExternalKeywordId	Paid Search External Keyword ID	An external identifier for the paid search keyword.	metric
paidSearchKeyword	Paid Search Keyword	The keyword used for the paid search ad.	dimension
paidSearchKeywordId	Paid Search Keyword ID	The ID of the paid search keyword.	metric
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	A legacy identifier for the paid search keyword.	metric
placement	Placement	The name of the placement.	dimension
placementCostStructure	Placement Cost Structure	The cost structure of a placement (e.g., CPM, CPC, Flat Rate).	dimension
placementEndDate	Placement End Date	The end date of the placement.	dimension
placementExternalId	Placement External ID	An identifier for the placement that is external to Campaign Manager 360.	dimension
placementId	Placement ID	The unique identifier for a placement.	metric
placementRate	Placement Rate	The rate or cost associated with an ad placement, often representing the price per impression or click. This may correspond to a billing rate for the placement.	metric
placementStartDate	Placement Start Date	The date when the placement is scheduled to begin serving ads.	dimension
placementStrategy	Placement Strategy	The strategy used to determine where an ad placement will be served.	dimension
placementTotalBookedUnits	Placement Total Booked Units	The total number of units (e.g., impressions, clicks) booked for a specific ad placement.	metric
placementTotalPlannedMediaCost	Placement Total Planned Media Cost	The total planned media cost for a specific ad placement.	metric
plannedMediaCost	Planned Media Cost	The estimated or budgeted media cost for an advertising campaign or placement.	metric
platform	platform	The operating system or device type where the ad is served (e.g., desktop, mobile, tablet), often categorized as browser/platform.	dimension
platformType	Platform Type	The type of platform where the ad was served (e.g., web, mobile).	dimension
platform_mapped_advertiser	platform_mapped_advertiser	The name of the advertiser associated with the campaign or ad creative on a specific platform.	dimension
pricing_model	pricing_model	The pricing strategy used for ad inventory (e.g., CPM, CPC).	dimension
pricing_model_mapped_placement	pricing_model_mapped_placement	The pricing model (e.g., CPM, CPC, CPA) used for a specific placement.	dimension
programmatic_buy	programmatic_buy	Indicates whether the ad placement was purchased programmatically.	dimension
publisher_platform	publisher_platform	The platform or website owned by the publisher where ads are displayed.	dimension
purchase_campaign_cost	purchase_campaign_cost	The cost incurred for an advertising campaign specifically aimed at driving purchases.	dimension
purchase_campaign_impressions	purchase_campaign_impressions	The number of times ads from a purchase-focused campaign were displayed.	dimension
regionID (number)	regionID (number)	A numerical identifier for a specific geographic region where an ad was served.	metric
regionID (string)	regionID (string)	A string identifier for a specific geographic region where an ad was served.	dimension
richMediaAverageVideoViewTime	Video Average View Time	The average time rich media video content was viewed.	metric
richMediaBackupImages	Backup Image	The number of backup image impressions served for rich media creatives.	dimension
richMediaCodeServes	Code Serves	The number of times the rich media creative code was served.	dimension
richMediaCustomCounters	Counters	The count of custom rich media events.	dimension
richMediaCustomExits	Exits	The number of custom exits from rich media creatives.	dimension
richMediaDisplayTime	Total Display Time	The total amount of time rich media creatives were displayed.	dimension
richMediaEventCounters	Event Counters	A collection of counters for various predefined or custom rich media interaction events.	dimension
richMediaEventTimers	Event Timers	A collection of timers that track the duration of various predefined or custom rich media interaction events.	dimension
richMediaExpansionTime	Expansion Time	The total time rich media creatives were expanded.	metric
richMediaExpansions	Expansions	The number of times rich media creatives were expanded by users.	metric
richMediaFullScreenImpressions	Full-Screen Impressions	The number of times rich media creatives were viewed in full-screen mode.	dimension
richMediaFullScreenVideoCompletes	Full-Screen Video Completions	The number of times rich media videos were completed in full-screen mode.	dimension
richMediaFullScreenVideoPlays	Full-Screen Video Plays	The number of times rich media videos were played in full-screen mode.	dimension
richMediaHtml5Impressions	HTML5 Impressions	The number of impressions delivered for HTML5 rich media creatives.	dimension
richMediaImpressions	Rich Media Impressions	The number of times rich media creatives were shown.	dimension
richMediaInteractionTime	Total Interaction Time	The total amount of time users interacted with rich media creatives.	dimension
richMediaInteractions	Total Interactions	The total number of interactions with rich media creatives.	metric
richMediaInteractiveImpressions	Interactive Impressions	The number of rich media impressions where a user interacted with the creative.	dimension
richMediaManualCloses	Manual Closes	The number of times rich media creatives were manually closed by users.	dimension
richMediaTrueViewViews	TrueView Views	The number of views for TrueView rich media video ads.	metric
richMediaVideoCompanionClicks	Video Companion Clicks	The number of clicks on companion banners for rich media videos.	dimension
richMediaVideoCompletions	Video Completions	The number of times rich media videos were played to completion.	metric
richMediaVideoFirstQuartileCompletes	Video First Quartile Completions	The number of times rich media videos played through the first quartile (25%).	metric
richMediaVideoFullScreens	Video Full-Screen	The number of times rich media videos entered full-screen mode.	metric
richMediaVideoInteractions	Video Interactions	The number of interactions with rich media video content.	metric
richMediaVideoLength	Video Length	The total length of the rich media video content.	dimension
richMediaVideoMidpoints	Video Midpoints	The number of times rich media videos played through the midpoint (50%).	metric
richMediaVideoMutes	Video Mutes	The number of times rich media videos were muted by users.	metric
richMediaVideoPauses	Video Pauses	The number of times rich media videos were paused by users.	metric
richMediaVideoPlays	Video Plays	The number of times rich media videos were played.	metric
richMediaVideoReplays	Video Replays	The number of times rich media videos were replayed by users.	metric
richMediaVideoSkips	Video Skips	The number of times rich media videos were skipped by users.	metric
richMediaVideoStops	Video Stops	The number of times rich media videos were stopped by users.	metric
richMediaVideoThirdQuartileCompletes	Video Third Quartile Completions	The number of times rich media videos played through the third quartile (75%).	metric
richMediaVideoUnmutes	Video Unmutes	The number of times rich media videos were unmuted by users.	metric
richMediaVideoViews	Video Views	The number of times rich media videos were viewed.	metric
roadblockImpressions	Roadblock Impressions	The number of impressions delivered as part of a roadblock, where multiple ad creatives are served simultaneously on a single page view.	dimension
segment	segment	A defined group of users or customers with shared characteristics, used for targeting or analysis.	dimension
site	Site (CM360)	The name of the website or app where ads are served, as defined in Campaign Manager 360.	dimension
siteDirectory	Site (Site Directory)	The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.	dimension
siteDirectoryId	Site ID (Site Directory)	The ID of the site in the Site Directory.	metric
siteId	Site ID (CM360)	The unique identifier for the site as defined in Campaign Manager 360.	metric
siteKeyname	Site Keyname	A unique identifier or key name for a specific site in Campaign Manager.	dimension
siteName	siteName	The name of the site.	dimension
site_key	site_key	A unique identifier for a site.	dimension
size	ad_size	The pixel dimensions (width x height) of the creative.	dimension
socialFollows	Follows	The number of new followers gained from social media activity related to an ad or campaign.	dimension
socialReplies	Replies	The number of replies received for a social ad.	dimension
socialTotalEngagements	Total Social Engagements	The total number of interactions (likes, shares, comments, etc.) with an ad or content on social media platforms.	dimension
startDate	campaign_start_date	The scheduled start date for the campaign.	dimension
startTime	ad_start_date	The scheduled start time for the ad’s delivery.	dimension
state	State/Region	The state or region associated with the user or event.	dimension
status	status	The current state or condition of an entity, such as an ad or campaign.	dimension
totalConversions	Total Conversions	The total number of times users took a desired action after seeing or clicking an ad.	metric
totalConversionsRevenue	Total Revenue	The total revenue attributed to all conversions, including both click-through and view-through conversions.	metric
uniqueReachAverageImpressionFrequency	Unique Reach: Average Impression Frequency	The average number of impressions served to a unique user.	dimension
uniqueReachAverageViewableImpressionFrequency	Unique Reach: Average Viewable Impression Frequency	The average number of times a unique user was shown a viewable impression of an ad or campaign.	dimension
uniqueReachClickReach	Unique Reach: Click Reach	The number of unique users who clicked on an ad or campaign.	dimension
uniqueReachImpressionReach	Unique Reach: Impression Reach	The number of unique users who saw at least one impression of an ad.	dimension
uniqueReachTotalReach	Unique Reach: Total Reach	The total number of unique users reached by impressions or clicks.	dimension
uniqueReachViewableImpressionReach	Unique Reach: Viewable Impression Reach	The number of unique users who saw at least one viewable impression of an ad.	dimension
valid_impressions_account	valid_impressions_account	Valid impressions recorded at the account level.	metric
valid_impressions_ad	valid_impressions_ad	Valid impressions recorded for a specific ad.	metric
valid_impressions_campaign	valid_impressions_campaign	Valid impressions recorded for a specific campaign.	metric
valid_impressions_creative	valid_impressions_creative	Valid impressions recorded for a specific creative.	metric
valid_impressions_package	valid_impressions_package	The number of impressions deemed valid (e.g., non-fraudulent, human) for a specific package of ad inventory.	metric
valid_impressions_placement	valid_impressions_placement	Valid impressions recorded for a specific ad placement.	metric
verificationBlockedImpressions	Blocked Impressions	The number of impressions that were prevented from being served or counted due to verification rules (e.g., brand safety, invalid traffic).	metric
verificationClassifiedImpressions	Classified Impressions	The number of impressions that have been categorized and evaluated by a verification service based on various criteria (e.g., viewability, brand safety).	metric
version	creative_version	The version number of the creative, used to track multiple iterations in reports.	dimension
videoCompanionImpressions	Companion Views	The number of impressions recorded for companion creatives associated with a video creative.	metric
week	Week	A time dimension representing the week for which data is reported.	dimension
{PLACEHOLDER}: Total Conversions	{PLACEHOLDER}: Total Conversions	The total number of conversions, including various attribution models.	metric