Google Campaign Manager 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
2s Video Views |
2s Video Views |
The number of times a video ad was viewed for at least 2 consecutive seconds, with at least 50% of the ad visible. |
metric |
6s Video Views |
6s Video Views |
The number of times a video ad was viewed for at least 6 consecutive seconds, with at least 50% of the ad visible. |
metric |
Account ID |
Account ID |
A unique identifier for a Campaign Manager 360 account. |
metric |
Account Name |
Account Name |
The name associated with a Campaign Manager 360 account or user profile, used for identification and organization. |
dimension |
Activation Type |
Activation Type |
dimension |
|
Active View: % of Audible (Unmuted) for 2 sec Impressions |
Active View: % of Audible (Unmuted) for 2 sec Impressions |
The percentage of impressions where the ad was audible (unmuted) for at least 2 seconds. |
metric |
Active View: % of Audible (Unmuted) for 30 sec Impressions |
Active View: % of Audible (Unmuted) for 30 sec Impressions |
The percentage of impressions where the ad was audible (unmuted) for at least 30 seconds. |
metric |
Active View: % of Audible and Background Impressions |
Active View: % of Audible and Background Impressions |
The percentage of impressions where the ad was both audible and playing in the background. |
metric |
Active View: % of Complete Audible Impressions |
Active View: % of Complete Audible Impressions |
The percentage of impressions where the ad was audible for its entire duration. |
metric |
Active View: % of Ever Muted |
Active View: % of Ever Muted |
The percentage of impressions where the ad was muted at any point during its play. |
metric |
Active View: % of First Quartile Audible Impressions |
Active View: % of First Quartile Audible Impressions |
The percentage of first quartile impressions where the ad was audible. |
metric |
Active View: % of Midpoint Audible Impressions |
Active View: % of Midpoint Audible Impressions |
The percentage of midpoint impressions where the ad was audible. |
metric |
Active View: % of Third Quartile Audible Impressions |
Active View: % of Third Quartile Audible Impressions |
The percentage of third quartile impressions where the ad was audible. |
metric |
Active View: Audible (Unmuted) for 2 sec Impressions |
Active View: Audible (Unmuted) for 2 sec Impressions |
The number of impressions where the ad’s audio was unmuted and played for at least 2 seconds, as measured by Active View. |
metric |
Active View: Audible Measurable Impressions |
Active View: Audible Measurable Impressions |
The number of impressions where the ad’s audio was measurable by Active View. |
metric |
Active View: Audible and Background Impressions |
Active View: Audible and Background Impressions |
The number of impressions where the ad was audible but played in the background, as measured by Active View. |
metric |
Active View: Custom Metric ID |
Active View: Custom Metric ID |
The ID of a custom Active View metric. |
dimension |
Active View: Custom Metric Name |
Active View: Custom Metric Name |
The user-defined name of a custom Active View metric. |
dimension |
Active browser type (string) |
Active browser type (string) |
The type of web browser used by the user when interacting with the ad. |
dimension |
Active device (string) |
Active device (string) |
The type of device used by the user (e.g., mobile, tablet, desktop) when interacting with the ad. |
dimension |
Activity_ID |
Activity_ID |
The unique identifier for an activity in Campaign Manager 360, often used for conversion tracking. |
dimension |
Ad Serving Method |
Ad Serving Method |
dimension |
|
Advertiser Name |
Advertiser Name |
The name of the advertiser. |
dimension |
Age Category (number) |
Age Category (number) |
A numerical representation of an age demographic category. |
metric |
Age Category (string) |
Age Category (string) |
A string representation of an age demographic category. |
dimension |
Audience (string) |
Audience (string) |
The targeted audience segment, represented as a string. |
dimension |
Audience Source |
Audience Source |
dimension |
|
Audience Targeted |
Audience Targeted |
The specific audience segment or demographic characteristics that the campaign or ad was configured to reach. |
dimension |
Audio Companion Views |
Audio Companion Views |
dimension |
|
Audio First-Quartile Completions |
Audio First-Quartile Completions |
The number of times an audio ad was played to at least 25% of its duration. |
metric |
Audio Third-Quartile Completions |
Audio Third-Quartile Completions |
The number of times an audio ad was played to at least 75% of its duration. |
metric |
Banner Clicks (string) |
Banner Clicks (string) |
The number of clicks on banner ad creatives, represented as a string. |
dimension |
Beginning Period |
Beginning Period |
dimension |
|
Billing Profile ID |
Billing Profile ID |
The unique identifier for a billing profile. |
metric |
Billing Profile Name |
Billing Profile Name |
The name of the billing profile. |
dimension |
Blocked Percentage |
Blocked Percentage |
The percentage of ad impressions or requests that were blocked. |
metric |
Buy Objective |
Buy Objective |
The primary goal or objective set for an advertising campaign, which influences campaign settings and optimization. |
dimension |
CM360 Billable Events |
CM360 Billable Events |
Events within Campaign Manager 360 that incur a cost or are considered billable actions. |
metric |
CM360 Tech Fee: Ad Serving |
CM360 Tech Fee: Ad Serving |
The technical fee associated with serving ads through Campaign Manager 360. |
metric |
CM360 Tech Fee: Advanced Ad Serving (Audio) |
CM360 Tech Fee: Advanced Ad Serving (Audio) |
The technical fee for advanced ad serving features specifically for audio ads. |
metric |
CM360 Tech Fee: Advanced Ad Serving (Display) |
CM360 Tech Fee: Advanced Ad Serving (Display) |
The technical fee for advanced ad serving features specifically for display ads. |
metric |
CM360 Tech Fee: Advanced Ad Serving (Video) |
CM360 Tech Fee: Advanced Ad Serving (Video) |
The technical fee for advanced ad serving features specifically for video ads. |
metric |
CM360 Tech Fee: Advanced Display Ad Serving |
CM360 Tech Fee: Advanced Display Ad Serving |
The technical fee for advanced features in display ad serving. |
metric |
CM360 Tech Fee: Audio Ad Serving |
CM360 Tech Fee: Audio Ad Serving |
The technical fee for serving audio ads. |
metric |
CM360 Tech Fee: Display Ad Serving |
CM360 Tech Fee: Display Ad Serving |
The technical fee for serving display ads. |
metric |
CM360 Tech Fee: Total Fee |
CM360 Tech Fee: Total Fee |
The aggregated total of all technical fees charged by Campaign Manager 360. |
metric |
CM360 Tech Fee: Tracking Ad Clicks |
CM360 Tech Fee: Tracking Ad Clicks |
The technical fee for tracking clicks on ads. |
metric |
CM360 Tech Fee: Tracking Ad Impressions |
CM360 Tech Fee: Tracking Ad Impressions |
The technical fee for tracking impressions of ads. |
metric |
CM360 Tech Fee: Video Ad Serving |
CM360 Tech Fee: Video Ad Serving |
The technical fee for serving video ads. |
metric |
Campaign Goal |
Campaign Goal |
The primary objective set for an advertising campaign. |
dimension |
Campaign ID (string) |
Campaign ID (string) |
The unique identifier for the campaign. |
dimension |
Campaign Name |
Campaign Name |
The name of the campaign. |
dimension |
Campaign Objective |
Campaign Objective |
The primary goal or objective of an advertising campaign (e.g., brand awareness, conversions). |
dimension |
Campaign Type |
Campaign Type |
The classification of the campaign, such as display, video, or mobile. |
dimension |
Campaign external ID |
Campaign external ID |
An identifier for a campaign that originates from an external system. |
dimension |
CampaignName |
CampaignName |
The name of the campaign. |
metric |
Campaign_ID |
Campaign_ID |
The unique identifier for an advertising campaign. |
dimension |
Channel |
Channel |
The marketing channel through which an ad impression, click, or conversion occurred. |
dimension |
Channel Type |
Channel Type |
The type of media channel used for ad delivery (e.g., display, video, search, social). |
dimension |
City (string) |
City (string) |
The city where an event occurred, represented as a string. |
dimension |
Click Tracker |
Click Tracker |
A specific type of ad used to track clicks, without serving a visual ad creative. |
dimension |
Click-through Conversion Events + Cross-Environment |
Click-through Conversion Events + Cross-Environment |
The total number of conversions that occurred after a user clicked on an ad, including conversions across different devices or environments. |
metric |
Click-through Conversions + Cross-Environment |
Click-through Conversions + Cross-Environment |
The number of conversions attributed to a click on an ad, aggregated across various user environments. |
metric |
Click-through Revenue + Cross-Environment |
Click-through Revenue + Cross-Environment |
The revenue generated from click-through conversions, aggregated across various user environments. |
metric |
Clicks_Creative |
Clicks_Creative |
The total number of clicks recorded for a specific creative. |
metric |
Clicks_Creative % |
Clicks_Creative % |
The percentage of total clicks attributed to a specific creative. |
metric |
Clicks_Creative Total |
Clicks_Creative Total |
The total number of times that users clicked on a creative. |
metric |
Clicks_Dma |
Clicks_Dma |
The number of clicks recorded for ads served within a specific Designated Market Area (DMA), which are geographic regions defined by Nielsen Media Research. |
metric |
Clicks_Dma % |
Clicks_Dma % |
The percentage of total clicks attributed to a specific Designated Market Area (DMA). |
metric |
Clicks_Dma Total |
Clicks_Dma Total |
The total number of clicks recorded for all ads served within a specific Designated Market Area (DMA). DMAs are geographic regions defined by Nielsen Media Research. |
metric |
Companion Impressions |
Companion Impressions |
The total number of impressions recorded for companion creatives that run alongside a primary video or rich media creative. |
metric |
Conversions |
Conversions |
Represents a desired user action completed after seeing or interacting with an ad, such as a purchase, sign-up, or lead. |
metric |
Conversions_Creative |
Conversions_Creative |
The number of conversions attributed to a specific creative. Conversions represent desired user actions after ad interaction. |
metric |
Conversions_Creative % |
Conversions_Creative % |
The percentage of total conversions attributed to a specific creative. |
metric |
Conversions_Creative Total |
Conversions_Creative Total |
The total number of conversions attributed to a creative. |
metric |
Conversions_Dma |
Conversions_Dma |
The number of conversions attributed to ads served within a specific Designated Market Area (DMA). |
metric |
Conversions_Dma % |
Conversions_Dma % |
The percentage of total conversions attributed to a specific Designated Market Area (DMA). |
metric |
Conversions_Dma Total |
Conversions_Dma Total |
The total number of conversions attributed to a specific Designated Market Area (DMA). |
metric |
Converting Paths |
Converting Paths |
The sequences of interactions or touchpoints that lead to a conversion. |
metric |
Convs |
Convs |
The total number of conversions. |
dimension |
Cookie Consented Floodlight Impressions |
Cookie Consented Floodlight Impressions |
The number of Floodlight impressions recorded for users who have provided consent for cookie tracking. |
metric |
Cookie Reach: Average Impression Frequency |
Cookie Reach: Average Impression Frequency |
The average number of impressions served to a unique cookie. |
metric |
Cookie Reach: Incremental Click Reach |
Cookie Reach: Incremental Click Reach |
The additional number of unique cookies reached through clicks over a period, beyond the initial reach. |
metric |
Cookie Reach: Incremental Impression Reach |
Cookie Reach: Incremental Impression Reach |
The additional number of unique cookies reached by impressions beyond a certain baseline. |
metric |
Cookie Reach: Incremental Total Reach |
Cookie Reach: Incremental Total Reach |
The additional total number of unique cookies reached beyond a certain baseline. |
metric |
Cookie Unconsented Clicks |
Cookie Unconsented Clicks |
The number of clicks recorded for users who have not provided consent for cookie tracking. |
metric |
Cookie Unconsented Floodlight Impressions |
Cookie Unconsented Floodlight Impressions |
The number of Floodlight impressions recorded for users who have not provided consent for cookie tracking. |
metric |
Cost-per-Activity |
Cost-per-Activity |
The cost incurred for each recorded Floodlight activity. |
dimension |
Cost/Price (number) |
Cost/Price (number) |
The numeric value representing the cost or price associated with an ad, campaign, or inventory. |
metric |
Country (number) |
Country (number) |
A numerical identifier for the country where an ad was served. |
metric |
Country (string) |
Country (string) |
The country where the user or event originated, represented as a string. |
dimension |
Country Code |
Country Code |
The two-letter ISO country code associated with the user or ad delivery location. |
dimension |
Country Code (string) |
Country Code (string) |
The two-letter ISO country code associated with the user’s IP geo-location. |
dimension |
Country Name |
Country Name |
The full name of the country. |
dimension |
County/Region |
County/Region |
The geographic county or region associated with the user or event. |
dimension |
Creative Category |
Creative Category |
A label or classification used to organize creatives, configurable at the advertiser level. |
dimension |
Creative Group Name |
Creative Group Name |
The name of the group to which a creative belongs. |
dimension |
Creative Language |
Creative Language |
The language associated with the creative content. This can be used for targeting or reporting. |
dimension |
Creative Name |
Creative Name |
The descriptive name of a creative. |
dimension |
Creative Size |
Creative Size |
The dimensions of the creative, for example, ‘300x250’. |
dimension |
Currency (number) |
Currency (number) |
The currency used for financial metrics, represented as a numeric code or identifier. |
metric |
CurrencyID (string) |
CurrencyID (string) |
dimension |
|
Custom Floodlight Variable 100 |
Custom Floodlight Variable 100 |
A user-defined custom variable (Custom Floodlight Variable 100) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 25 |
Custom Floodlight Variable 25 |
A user-defined custom variable (Custom Floodlight Variable 25) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 50 |
Custom Floodlight Variable 50 |
A user-defined custom variable (Custom Floodlight Variable 50) used to collect additional data for Floodlight activities. |
metric |
Custom Floodlight Variable 75 |
Custom Floodlight Variable 75 |
A user-defined custom variable (Custom Floodlight Variable 75) used to collect additional data for Floodlight activities. |
metric |
DBM Advertiser |
DBM Advertiser |
The name of the Display & Video 360 (DBM) advertiser. |
dimension |
DBM Advertiser ID |
DBM Advertiser ID |
The unique identifier for the Display & Video 360 (DBM) advertiser. |
metric |
DBM Cost (Account Currency) |
DBM Cost (Account Currency) |
The cost incurred in Display & Video 360 (DBM), reported in the account’s local currency. |
metric |
DBM Cost USD |
DBM Cost USD |
The cost of an ad campaign in Display & Video 360 (DV360), expressed in USD. |
metric |
DBM Creative |
DBM Creative |
The name or identifier of a creative from Display & Video 360 (DV360). |
dimension |
DBM Creative ID |
DBM Creative ID |
The unique identifier for a creative from Display & Video 360 (DV360). |
metric |
DBM Insertion Order |
DBM Insertion Order |
The name of the Display & Video 360 (DBM) insertion order. |
dimension |
DBM Insertion Order ID |
DBM Insertion Order ID |
The unique identifier for the Display & Video 360 (DBM) insertion order. |
metric |
DBM Line Item |
DBM Line Item |
The name of the Display & Video 360 (DBM) line item. |
dimension |
DBM Line Item ID |
DBM Line Item ID |
The unique identifier for the Display & Video 360 (DBM) line item. |
metric |
DMA (string) |
DMA (string) |
The Designated Market Area (DMA) associated with the user’s IP geo-location. |
dimension |
DMA ID |
DMA ID |
A unique identifier for a Designated Market Area (DMA), which is a geographic region defined by Nielsen Media Research. |
dimension |
DMA Name |
DMA Name |
The name of the Designated Market Area (DMA), which is a geographic region defined by Nielsen Media Research. |
dimension |
DV360 campaign |
DV360 campaign |
The name of the campaign as defined within Display & Video 360. |
dimension |
DV360 campaign ID |
DV360 campaign ID |
The unique identifier for the campaign as defined within Display & Video 360. |
dimension |
DV360 cost (Account currency) |
DV360 cost (Account currency) |
The cost incurred from Display & Video 360 (DV360) activities, reported in the account’s currency. |
metric |
DV360 insertion order |
DV360 insertion order |
The name of the Display & Video 360 (DV360) insertion order. |
dimension |
DV360 insertion order ID |
DV360 insertion order ID |
The unique identifier for the Display & Video 360 (DV360) insertion order. |
metric |
DV360 site |
DV360 site |
The name of the website or application where an ad was served, as defined in Display & Video 360. |
dimension |
DV360 site ID |
DV360 site ID |
The unique identifier for the website or application where an ad was served, as defined in Display & Video 360. |
dimension |
Data Source |
Data Source |
Identifies the origin or provider of the data, used for reporting purposes. |
dimension |
Data Source (Audience) |
Data Source (Audience) |
Identifies the origin or provider of audience data used for targeting or reporting. |
dimension |
Datasource |
Datasource |
The origin of the data. |
dimension |
DateVersion |
DateVersion |
metric |
|
DateVersion (string) |
DateVersion (string) |
metric |
|
DayofWeek |
DayofWeek |
The day of the week when an event occurred, used for time-based reporting. |
dimension |
Days Elapsed |
Days Elapsed |
metric |
|
Days Remaining |
Days Remaining |
metric |
|
Device (string) |
Device (string) |
The type of hardware platform (e.g., desktop, mobile) where an ad was delivered or a conversion occurred. |
dimension |
Device Type |
Device Type |
A classification of the device used for ad interaction or viewing, such as desktop, mobile, or tablet. |
dimension |
Device Type (string) |
Device Type (string) |
The type of device used by the user (e.g., mobile, tablet, desktop). |
dimension |
Duplicate Consented Floodlight Impressions |
Duplicate Consented Floodlight Impressions |
The number of Floodlight impressions identified as duplicates for users who have provided cookie consent. |
metric |
Dynamic Profile ID |
Dynamic Profile ID |
The unique identifier for a dynamic profile, used in dynamic creative optimization. |
dimension |
End Date |
End Date |
The conclusion date for a campaign, ad, or other time-bound entity. |
dimension |
Engagements |
Engagements |
The number of user interactions with an ad or content. |
metric |
Environment (number) |
Environment (number) |
The numerical identifier for the environment (e.g., web, mobile app) where an event occurred. |
metric |
Environment (string) |
Environment (string) |
The environment where an ad event occurred, such as web or in-app. |
dimension |
Event Type |
Event Type |
The classification of an interaction or activity, such as a click, impression, or conversion. |
dimension |
Full-screen Impressions |
Full-screen Impressions |
The number of impressions where the video creative was displayed in full-screen mode. |
metric |
Full-screen Video Plays |
Full-screen Video Plays |
The number of times a video creative was played in full-screen mode. |
metric |
Google User ID (number) |
Google User ID (number) |
A unique numerical identifier assigned to a Google user. |
metric |
Hit Time |
Hit Time |
The timestamp indicating when an event (e.g., impression, click, conversion) occurred. |
dimension |
Impressions (Co-Viewed) |
Impressions (Co-Viewed) |
The number of impressions delivered, adjusted for co-viewing scenarios (multiple people watching together). |
metric |
Impressions_Creative % |
Impressions_Creative % |
The percentage of total impressions attributed to a specific creative. |
metric |
Impressions_Creative Total |
Impressions_Creative Total |
The total number of times a creative was displayed to users. |
metric |
Impressions_Dma |
Impressions_Dma |
The number of impressions recorded for ads served within a specific Designated Market Area (DMA). |
metric |
Impressions_Dma % |
Impressions_Dma % |
The percentage of total impressions attributed to a specific Designated Market Area (DMA). |
metric |
Impressions_Dma Total |
Impressions_Dma Total |
The total number of impressions attributed to a specific Designated Market Area (DMA). |
metric |
Interaction {NUM}: Advertiser |
Interaction {NUM}: Advertiser |
The name of the advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Advertiser ID |
Interaction {NUM}: Advertiser ID |
The unique identifier for the advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Campaign |
Interaction {NUM}: Campaign |
The campaign associated with a specific interaction event, where {NUM} indicates the interaction number. |
dimension |
Interaction {NUM}: Campaign ID |
Interaction {NUM}: Campaign ID |
The unique identifier for the campaign associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Click-through URL |
Interaction {NUM}: Click-through URL |
The URL where the user is redirected after clicking on an ad, corresponding to a specific interaction. |
dimension |
Interaction {NUM}: Floodlight Attributed Interaction |
Interaction {NUM}: Floodlight Attributed Interaction |
An interaction in a user’s path that has been attributed to a Floodlight activity, where {NUM} refers to the interaction sequence. |
dimension |
Interaction {NUM}: Interaction Channel |
Interaction {NUM}: Interaction Channel |
The marketing channel (e.g., display, search, social) through which a specific interaction point in a user’s conversion path occurred. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Interaction Date/Time |
Interaction {NUM}: Interaction Date/Time |
The date and time of a specific interaction event, where {NUM} indicates the interaction number. |
dimension |
Interaction {NUM}: Interaction Number |
Interaction {NUM}: Interaction Number |
The unique identifier for a specific interaction event, where {NUM} indicates the interaction number. |
metric |
Interaction {NUM}: Interaction Type |
Interaction {NUM}: Interaction Type |
The type of a specific interaction event (e.g., click, view), where {NUM} indicates the interaction number. |
dimension |
Interaction {NUM}: Paid Search Ad |
Interaction {NUM}: Paid Search Ad |
The paid search ad associated with a specific interaction event, where {NUM} indicates the interaction number. |
dimension |
Interaction {NUM}: Paid Search Ad Group |
Interaction {NUM}: Paid Search Ad Group |
Identifies the ad group within a paid search campaign that an interaction belongs to. |
dimension |
Interaction {NUM}: Paid Search Ad Group ID |
Interaction {NUM}: Paid Search Ad Group ID |
The unique identifier for the paid search ad group associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Ad ID |
Interaction {NUM}: Paid Search Ad ID |
The unique identifier for the paid search ad associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Advertiser |
Interaction {NUM}: Paid Search Advertiser |
The name of the paid search advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Advertiser ID |
Interaction {NUM}: Paid Search Advertiser ID |
The unique identifier for the paid search advertiser associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Agency |
Interaction {NUM}: Paid Search Agency |
The name of the agency managing the paid search activity associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Campaign |
Interaction {NUM}: Paid Search Campaign |
Identifies the paid search campaign that an interaction belongs to. |
dimension |
Interaction {NUM}: Paid Search Campaign ID |
Interaction {NUM}: Paid Search Campaign ID |
The unique identifier for the paid search campaign associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Engine Account |
Interaction {NUM}: Paid Search Engine Account |
The name of the paid search engine account (e.g., Google Ads, Microsoft Advertising) associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Engine Account Category |
Interaction {NUM}: Paid Search Engine Account Category |
The category of the paid search engine account associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Paid Search Engine Account ID |
Interaction {NUM}: Paid Search Engine Account ID |
The unique identifier for the paid search engine account associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Paid Search Keyword |
Interaction {NUM}: Paid Search Keyword |
The paid search keyword associated with a specific interaction in a user’s path, where {NUM} refers to the interaction sequence. |
dimension |
Interaction {NUM}: Placement |
Interaction {NUM}: Placement |
Identifies the ad placement where an ad was served or an interaction occurred. |
dimension |
Interaction {NUM}: Placement ID |
Interaction {NUM}: Placement ID |
The unique identifier for the placement associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Interaction {NUM}: Site (CM360) |
Interaction {NUM}: Site (CM360) |
The name of the site (publisher website or app) as tracked in Campaign Manager 360, associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
dimension |
Interaction {NUM}: Site (DCM) |
Interaction {NUM}: Site (DCM) |
The site (publisher website) associated with a specific interaction in a user’s path, where {NUM} refers to the interaction sequence. DCM refers to DoubleClick Campaign Manager, the former name of CM360. |
dimension |
Interaction {NUM}: Site ID (CM360) |
Interaction {NUM}: Site ID (CM360) |
The unique identifier for the site (publisher website or app) as tracked in Campaign Manager 360, associated with a specific interaction point in a user’s conversion path. The {NUM} indicates the sequence of the interaction. |
metric |
Invalid Tracked Ads |
Invalid Tracked Ads |
The count of ads that were tracked but deemed invalid. |
metric |
Inventory Source |
Inventory Source |
The specific source (e.g., ad exchange, publisher direct) from which ad inventory was obtained. |
dimension |
Keyword Type |
Keyword Type |
dimension |
|
Keywords (number) |
Keywords (number) |
A numeric representation related to keywords used for targeting. |
metric |
Landing Page Views |
Landing Page Views |
The number of times the landing page associated with an ad was viewed. |
metric |
Language |
Language |
The language associated with an ad, campaign, or user setting, often used for targeting or reporting. |
dimension |
Language (string) |
Language (string) |
The language setting of the user’s browser or device, represented as a string. |
dimension |
Leads |
Leads |
A type of conversion representing a prospective customer who has shown interest in a product or service, often through a form submission. |
metric |
Link Clicks |
Link Clicks |
The number of times users clicked on a link within an ad. |
metric |
Local Currency Revenue (number) |
Local Currency Revenue (number) |
The revenue generated in the local currency of the advertiser or user. |
metric |
Location (number) |
Location (number) |
A numerical identifier for a geographic location. |
metric |
Location (string) |
Location (string) |
The geographical location (e.g., city, region) where an event occurred, represented as a string. |
dimension |
Market |
Market |
A geographical area, used for targeting and geographic reporting. |
dimension |
Market (Geo) |
Market (Geo) |
A geographical area used for targeting and geographic reporting. |
dimension |
Market Subtarget |
Market Subtarget |
A more granular geographical sub-target within a broader market. |
dimension |
Market Target |
Market Target |
The primary geographical target for an ad or campaign. |
dimension |
Match Type |
Match Type |
The method used to match keywords to user search queries in paid search campaigns (e.g., broad, phrase, exact). |
dimension |
Media Channel |
Media Channel |
dimension |
|
Media Cost_USD |
Media Cost_USD |
The cost incurred for media placements, reported in US Dollars. |
metric |
Media Format |
Media Format |
dimension |
|
Media Type |
Media Type |
The type of media used for the ad (e.g., display, video, audio). |
dimension |
Network |
Network |
dimension |
|
Objective |
Objective |
dimension |
|
Online Sales |
Online Sales |
The number or value of sales conversions that occurred online as a result of ad exposure. |
dimension |
Page URL |
Page URL |
The full URL of the webpage where an event occurred or an ad was displayed. |
dimension |
Page Url (string) |
Page Url (string) |
The URL of the webpage where the ad or event occurred, represented as a string. |
dimension |
Page Views |
Page Views |
The total number of times web pages associated with a campaign or creative were viewed. |
metric |
PagePath |
PagePath |
The sequence of pages a user visited, forming a path. |
dimension |
PagePath (string) |
PagePath (string) |
The sequence of pages a user visited, forming a path, represented as a string. |
dimension |
Pageviews |
Pageviews |
The total number of times web pages associated with a campaign or creative were viewed, synonymous with ‘Page Views’. |
metric |
Paid Social Ad |
Paid Social Ad |
The name or identifier of an individual ad within a paid social media campaign. |
dimension |
Paid Social Ad Group |
Paid Social Ad Group |
The ad group within a paid social media campaign. |
dimension |
Paid Social Ad Group ID |
Paid Social Ad Group ID |
The unique identifier for an ad group within a paid social media campaign. |
dimension |
Paid Social Ad ID |
Paid Social Ad ID |
The unique identifier for an individual ad within a paid social media campaign. |
dimension |
Paid Social Advertiser |
Paid Social Advertiser |
The advertiser associated with a paid social media campaign. |
dimension |
Paid Social Advertiser ID |
Paid Social Advertiser ID |
The unique identifier for the advertiser associated with a paid social media campaign. |
dimension |
Paid Social Agency |
Paid Social Agency |
The agency responsible for managing the paid social media campaign. |
dimension |
Paid Social Agency ID |
Paid Social Agency ID |
The unique identifier for the agency managing the paid social media campaign. |
dimension |
Paid Social Campaign |
Paid Social Campaign |
The name or identifier of the paid social media campaign. |
dimension |
Paid Social Campaign ID |
Paid Social Campaign ID |
The unique identifier for the paid social media campaign. |
dimension |
Paid Social Engine Account |
Paid Social Engine Account |
The account used to manage paid social media campaigns on a specific ad engine. |
dimension |
Paid Social Engine Account ID |
Paid Social Engine Account ID |
The unique identifier for the engine account used to manage paid social media campaigns. |
dimension |
Paid Social External Ad Group ID |
Paid Social External Ad Group ID |
The external identifier for an ad group associated with paid social media campaigns. |
dimension |
Paid Social External Campaign ID |
Paid Social External Campaign ID |
An external unique identifier for a paid social media campaign. |
dimension |
Path Conversion Rate |
Path Conversion Rate |
The rate at which specific user paths lead to a conversion. |
metric |
Path Event Index |
Path Event Index |
The sequential index of an event within a user’s conversion path. |
metric |
Path Pattern ID |
Path Pattern ID |
A unique identifier for a specific pattern of interactions within user conversion paths. |
metric |
Path URL (string) |
Path URL (string) |
The URL associated with an interaction within a conversion path, as a string. |
dimension |
Placement Duration |
Placement Duration |
The period of time for which an ad placement is active. |
metric |
Placement Name |
Placement Name |
The name of the ad placement where the advertisement can serve. |
dimension |
Placement external ID |
Placement external ID |
An identifier for the placement that is recognized or used by an external system, often set by the user. |
dimension |
PlacementCode |
PlacementCode |
A unique code or identifier assigned to a specific placement. |
dimension |
Placement_ID |
Placement_ID |
The unique identifier for an ad placement. |
dimension |
Platform |
Platform |
The hardware platform (e.g., desktop, tablet, smartphone, or connected TV) where an ad was delivered or a conversion occurred. |
dimension |
Price |
Price |
The price associated with an ad, placement, or other item. |
dimension |
Price (string) |
Price (string) |
The price associated with a product or a transaction, represented as a string. |
dimension |
Product Category (string) |
Product Category (string) |
A textual description of the product category associated with an ad or conversion. |
dimension |
Product ID |
Product ID |
A unique identifier for a product. |
dimension |
Product ID (string) |
Product ID (string) |
The unique identifier for a product, represented as a string. |
dimension |
Product Name |
Product Name |
The name of a product. |
dimension |
ProductCategory |
ProductCategory |
dimension |
|
ProductCategory (string) |
ProductCategory (string) |
dimension |
|
ProductName |
ProductName |
dimension |
|
ProductPrice |
ProductPrice |
metric |
|
ProductPrice (string) |
ProductPrice (string) |
metric |
|
Profile.Id |
Profile.Id |
The unique identifier for a user profile in Campaign Manager 360. |
metric |
Profile.Name |
Profile.Name |
The name of a user profile in Campaign Manager 360. |
dimension |
Publisher |
Publisher |
The entity or website where the ad was displayed. |
dimension |
Publisher Traffic Source |
Publisher Traffic Source |
The source of traffic originating from a publisher’s site. |
dimension |
Quantity |
Quantity |
The quantity of items or units. |
dimension |
Quantity (string) |
Quantity (string) |
The number of items or units associated with a product or a transaction, represented as a string. |
dimension |
Quarter |
Quarter |
The calendar quarter (e.g., Q1, Q2) in which the data was reported. |
dimension |
REVENUE USD (string) |
REVENUE USD (string) |
The monetary income generated in US Dollars, represented as a string. |
metric |
Redirect Url |
Redirect Url |
The URL to which a user is redirected after clicking an ad. |
dimension |
ReferrerURL (string) |
ReferrerURL (string) |
The URL of the page that referred the user to the current page or ad. |
dimension |
Report Date |
Report Date |
The specific date for which the report data is generated. |
dimension |
Report Type |
Report Type |
The classification of the report, such as Standard, Floodlight, or Reach. |
dimension |
Revenue (number) |
Revenue (number) |
The total revenue generated by advertising activities. |
metric |
Revenue (string) |
Revenue (string) |
The total financial gain from sales or services, represented as a string. |
dimension |
ScheduleID |
ScheduleID |
dimension |
|
Search_Term (string) |
Search_Term (string) |
The keyword or phrase entered by a user in a search engine that led to an ad interaction. |
dimension |
Site (DCM) |
Site (DCM) |
The name of the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager). |
dimension |
Site CM360 |
Site CM360 |
The name of the site where the ad was displayed, as configured in Campaign Manager 360. |
dimension |
Site Country (string) |
Site Country (string) |
The country associated with the site where the ad was served. |
dimension |
Site Currency (string) |
Site Currency (string) |
The currency used on the site, represented as a string. |
dimension |
Site ID |
Site ID |
A unique identifier for a website or app where ads are served. |
metric |
Site ID (DCM) |
Site ID (DCM) |
The unique identifier for the site as recorded in Campaign Manager (formerly DoubleClick Campaign Manager). |
metric |
Site Language (string) |
Site Language (string) |
The primary language of the website where an ad was displayed. |
dimension |
Site Name |
Site Name |
The name of the website or app where ads are served. |
dimension |
Site Region (string) |
Site Region (string) |
The geographical region associated with the site where the ad was served. |
dimension |
Spend_Creative |
Spend_Creative |
The media cost associated with a specific creative. |
metric |
Spend_Creative % |
Spend_Creative % |
The percentage of total ad spend attributed to a specific creative. |
metric |
Spend_Creative Total |
Spend_Creative Total |
The total media cost associated with creatives. |
metric |
Spend_Dma |
Spend_Dma |
The total ad spend within a specific Designated Market Area (DMA). |
metric |
Spend_Dma % |
Spend_Dma % |
The percentage of total ad spend attributed to a specific Designated Market Area (DMA). |
metric |
Spend_Dma Total |
Spend_Dma Total |
The total ad spend across all creatives within a specific Designated Market Area (DMA). |
metric |
Start Date |
Start Date |
The commencement date for a campaign, ad, or other time-bound entity. |
dimension |
State (string) |
State (string) |
The geographic state or province where an event occurred or user is located. |
dimension |
State or Region fr IP geo (string) |
State or Region fr IP geo (string) |
The state or region derived from the user’s IP geo-location. |
dimension |
Strategy |
Strategy |
Refers to the placement strategy used for ads, which defines how ads are served. |
dimension |
Subdomain |
Subdomain |
The subdomain of a URL, available as a standard report dimension in Campaign Manager 360. |
dimension |
Targeting |
Targeting |
dimension |
|
Targeting Tactic |
Targeting Tactic |
dimension |
|
Targeting Type |
Targeting Type |
dimension |
|
Term (string) |
Term (string) |
A search term or keyword associated with an ad or user query. |
dimension |
Total Conversions + Cross-Environment |
Total Conversions + Cross-Environment |
The total number of conversions, including those tracked across different devices or environments. |
metric |
Total Exposures |
Total Exposures |
The total number of times an ad creative was displayed or exposed to users. |
metric |
Total Paths |
Total Paths |
The total number of unique user paths recorded, often leading to a conversion or specific activity. |
metric |
Total Revenue (string) |
Total Revenue (string) |
The total revenue generated by activities, represented as a string. |
dimension |
Total Revenue + Cross-Environment |
Total Revenue + Cross-Environment |
The total revenue generated, including revenue attributed across different devices or environments. |
metric |
Total_Conversions |
Total_Conversions |
The aggregate number of conversions recorded for a given period or entity. |
metric |
Touchpoint |
Touchpoint |
An interaction point where a user encounters an ad or a brand message, typically used in path-to-conversion reports. |
dimension |
Traffic |
Traffic |
A general term referring to user activity or volume, such as impressions or clicks, generated by advertising campaigns. |
dimension |
Transaction |
Transaction |
An indicator or count of a completed purchase or valuable action. |
dimension |
Transaction ID (string) |
Transaction ID (string) |
A unique identifier for a specific transaction. |
dimension |
Transaction Value (string) |
Transaction Value (string) |
The monetary value of a transaction, represented as a string. |
metric |
TransactionID |
TransactionID |
A unique identifier for a specific transaction. |
dimension |
TransactionID (string) |
TransactionID (string) |
A unique identifier for a specific transaction or conversion event. |
dimension |
TransactionRevenue |
TransactionRevenue |
The total revenue generated from all recorded transactions or conversion events. |
metric |
TransactionRevenue (string) |
TransactionRevenue (string) |
The total revenue generated from all recorded transactions or conversion events, represented as a string. |
metric |
URL (string) |
URL (string) |
The full URL string for a particular asset, landing page, or tracking event. |
dimension |
Unique Reach: Average Impression Frequency (Co-Viewed) |
Unique Reach: Average Impression Frequency (Co-Viewed) |
The average number of times a unique user was shown an ad or campaign, adjusted for co-viewing. |
dimension |
Unique Reach: Consolidated |
Unique Reach: Consolidated |
The number of unique users reached, aggregated across various platforms or environments. |
metric |
Unique Reach: Duplicate Click Reach |
Unique Reach: Duplicate Click Reach |
The number of users who generated duplicate clicks across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Click Reach Percent |
Unique Reach: Duplicate Click Reach Percent |
The percentage of users who generated duplicate clicks across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Impression Reach |
Unique Reach: Duplicate Impression Reach |
The number of users who generated duplicate impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Impression Reach Percent |
Unique Reach: Duplicate Impression Reach Percent |
The percentage of users who generated duplicate impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Total Reach |
Unique Reach: Duplicate Total Reach |
The total number of users who generated duplicate clicks or impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Total Reach Percent |
Unique Reach: Duplicate Total Reach Percent |
The percentage of users who generated duplicate clicks or impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Viewable Impression Reach |
Unique Reach: Duplicate Viewable Impression Reach |
The number of users who generated duplicate viewable impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Duplicate Viewable Impression Reach Percent |
Unique Reach: Duplicate Viewable Impression Reach Percent |
The percentage of users who generated duplicate viewable impressions across campaigns or placements, identified within unique reach reporting. |
metric |
Unique Reach: Exclusive Click Reach |
Unique Reach: Exclusive Click Reach |
The number of unique users who clicked on ads in a specific campaign or placement, and did not click on ads in other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Click Reach Percent |
Unique Reach: Exclusive Click Reach Percent |
The percentage of unique users who clicked on ads in a specific campaign or placement, and did not click on ads in other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Impression Reach |
Unique Reach: Exclusive Impression Reach |
The number of unique users who saw impressions from a specific campaign or placement, and did not see impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Impression Reach Percent |
Unique Reach: Exclusive Impression Reach Percent |
The percentage of unique users who saw impressions from a specific campaign or placement, and did not see impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Total Reach |
Unique Reach: Exclusive Total Reach |
The total number of unique users who either clicked or saw impressions from a specific campaign or placement, and did not interact with other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Total Reach Percent |
Unique Reach: Exclusive Total Reach Percent |
The percentage of unique users who either clicked or saw impressions from a specific campaign or placement, and did not interact with other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Viewable Impression Reach |
Unique Reach: Exclusive Viewable Impression Reach |
The number of unique users who saw viewable impressions from a specific campaign or placement, and did not see viewable impressions from other selected campaigns or placements. |
metric |
Unique Reach: Exclusive Viewable Impression Reach Percent |
Unique Reach: Exclusive Viewable Impression Reach Percent |
The percentage of unique users who saw viewable impressions from a specific campaign or placement, and did not see viewable impressions from other selected campaigns or placements. |
metric |
Unique Reach: Impression Reach (Co-Viewed) |
Unique Reach: Impression Reach (Co-Viewed) |
The number of unique users reached by an ad or campaign based on impressions, adjusted for co-viewing. |
metric |
Unique Reach: Incremental Click Reach |
Unique Reach: Incremental Click Reach |
The additional number of unique users reached through clicks over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Impression Reach |
Unique Reach: Incremental Impression Reach |
The additional number of unique users reached through impressions over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Total Reach |
Unique Reach: Incremental Total Reach |
The additional number of unique users reached overall (impressions or clicks) over a period, beyond the initial reach. |
metric |
Unique Reach: Incremental Viewable Impression Reach |
Unique Reach: Incremental Viewable Impression Reach |
The additional number of unique users reached with viewable impressions beyond a certain point or baseline. |
metric |
Unique Reach: Total Reach (Co-Viewed) |
Unique Reach: Total Reach (Co-Viewed) |
The estimated total number of unique users who saw an ad, including those who watched with others (co-viewed). |
metric |
User ID |
User ID |
A unique identifier for a user. |
dimension |
User New or Existing (string) |
User New or Existing (string) |
Indicates whether a user is new or existing based on tracking data. |
dimension |
User Type (number) |
User Type (number) |
A numerical identifier categorizing the type of user (e.g., new vs. returning). |
metric |
Video Completions 100% |
Video Completions 100% |
The number of times a video ad played to 100% of its duration. |
metric |
Video Completions 100%_Creative |
Video Completions 100%_Creative |
The number of times a specific video creative played to 100% of its duration. |
metric |
Video Completions 100%_Creative % |
Video Completions 100%_Creative % |
The percentage of video plays that reached 100% completion for a specific creative. |
metric |
Video Completions 100%_Creative Total |
Video Completions 100%_Creative Total |
The total number of impressions for which an ad clip played to completion for all creatives. |
metric |
Video Completions 100%_Dma |
Video Completions 100%_Dma |
The number of times a video ad played to 100% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 100%_Dma % |
Video Completions 100%_Dma % |
The percentage of video plays that reached 100% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 100%_Dma Total |
Video Completions 100%_Dma Total |
The total number of video plays that reached 100% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 25% |
Video Completions 25% |
The number of times a video ad played to at least 25% of its duration. |
metric |
Video Completions 25%_Creative |
Video Completions 25%_Creative |
The number of times a specific video creative played to at least 25% of its duration. |
metric |
Video Completions 25%_Creative % |
Video Completions 25%_Creative % |
The percentage of video plays that reached 25% completion for a specific creative. |
metric |
Video Completions 25%_Creative Total |
Video Completions 25%_Creative Total |
The total number of impressions for which an ad clip played to the end of the first quarter of the video’s total length for all creatives. |
metric |
Video Completions 25%_Dma |
Video Completions 25%_Dma |
The number of times a video ad played to at least 25% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 25%_Dma % |
Video Completions 25%_Dma % |
The percentage of video plays that reached 25% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 25%_Dma Total |
Video Completions 25%_Dma Total |
The total number of video plays that reached 25% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 50% |
Video Completions 50% |
The number of times a video ad played to at least 50% of its duration. |
metric |
Video Completions 50%_Creative |
Video Completions 50%_Creative |
The number of times a specific video creative played to at least 50% of its duration. |
metric |
Video Completions 50%_Creative % |
Video Completions 50%_Creative % |
The percentage of video plays that reached 50% completion for a specific creative. |
metric |
Video Completions 50%_Creative Total |
Video Completions 50%_Creative Total |
The total number of impressions for which an ad clip played to the midpoint of the video’s total length for all creatives. |
metric |
Video Completions 50%_Dma |
Video Completions 50%_Dma |
The number of times a video ad played to at least 50% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 50%_Dma % |
Video Completions 50%_Dma % |
The percentage of video plays that reached 50% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 50%_Dma Total |
Video Completions 50%_Dma Total |
The total number of video plays that reached 50% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 75% |
Video Completions 75% |
The number of times a video ad played to at least 75% of its duration. |
metric |
Video Completions 75%_Creative |
Video Completions 75%_Creative |
The number of times a specific video creative played to at least 75% of its duration. |
metric |
Video Completions 75%_Creative % |
Video Completions 75%_Creative % |
The percentage of video plays that reached 75% completion for a specific creative. |
metric |
Video Completions 75%_Creative Total |
Video Completions 75%_Creative Total |
The total number of impressions for which an ad clip played to the end of the third quarter of the video’s total length for all creatives. |
metric |
Video Completions 75%_Dma |
Video Completions 75%_Dma |
The number of times a video ad played to at least 75% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 75%_Dma % |
Video Completions 75%_Dma % |
The percentage of video plays that reached 75% completion within a specific Designated Market Area (DMA). |
metric |
Video Completions 75%_Dma Total |
Video Completions 75%_Dma Total |
The total number of video plays that reached 75% completion within a specific Designated Market Area (DMA). |
metric |
Video Full-screen |
Video Full-screen |
Indicates whether the video creative was displayed in full-screen mode. |
metric |
Video Mid-points |
Video Mid-points |
Metrics related to the mid-point quartile of video creative playback. |
dimension |
Video Plays_Creative |
Video Plays_Creative |
The number of times a specific video creative was initiated or played by a user. |
metric |
Video Plays_Creative % |
Video Plays_Creative % |
The percentage of total video plays attributed to a specific creative. |
metric |
Video Plays_Creative Total |
Video Plays_Creative Total |
The total number of times an ad clip was played or started by the user for all creatives. |
metric |
Video Plays_Dma |
Video Plays_Dma |
The number of times a video ad was initiated or played by a user within a specific Designated Market Area (DMA). |
metric |
Video Plays_Dma % |
Video Plays_Dma % |
The percentage of total video plays attributed to a specific Designated Market Area (DMA). |
metric |
Video Plays_Dma Total |
Video Plays_Dma Total |
The total number of video plays within a specific Designated Market Area (DMA). |
metric |
Video View Percentage (string) |
Video View Percentage (string) |
The percentage of a video creative that was viewed by users, represented as a string. |
dimension |
View-through Conversion Events + Cross-Environment |
View-through Conversion Events + Cross-Environment |
The total number of conversions that occurred after a user viewed an ad (without clicking), including conversions across different devices or environments. |
metric |
View-through Conversions + Cross-Environment |
View-through Conversions + Cross-Environment |
Conversions that occur after a user views an ad but does not click, including those across different devices or environments. |
metric |
View-through Revenue + Cross-Environment |
View-through Revenue + Cross-Environment |
Revenue generated from conversions that occur after a user views an ad but does not click, including those across different devices or environments. |
metric |
View-through-Conversions |
View-through-Conversions |
The number of conversions attributed to an ad view without a click. |
metric |
Visit ID |
Visit ID |
A unique identifier for a user’s visit or session. |
dimension |
Website-ID (DCM) |
Website-ID (DCM) |
The unique identifier for a website within Campaign Manager 360 (DCM). |
metric |
WeekAsDate |
WeekAsDate |
The start date of the week in which the data was recorded. |
dimension |
WeekEnding |
WeekEnding |
The end date of the week for which the data is reported. |
dimension |
WeekNum |
WeekNum |
The sequential number of the week within a year for which the data is reported. |
metric |
Year |
Year |
The year in which an impression, click, or conversion occurred. |
dimension |
Zip Code (string) |
Zip Code (string) |
The ZIP/postal code associated with the user’s IP geo-location. |
dimension |
accountId |
accountId |
The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field. |
dimension |
accountPermissionIds |
accountPermissionIds |
A list of identifiers for the account permissions assigned to this Campaign Manager 360 account. |
dimension |
accountProfile |
accountProfile |
The profile associated with this Campaign Manager 360 account, which is a read-only field. |
dimension |
account_name |
account_name |
The name of the Campaign Manager 360 account. |
dimension |
action (string) |
action (string) |
The type of action performed by a user (e.g., click, view, purchase). |
dimension |
active |
active |
A boolean indicating whether the Campaign Manager 360 account is currently active. |
dimension |
activeStatus |
activeStatus |
Indicates whether an entity (e.g., ad, campaign) is active or inactive. |
dimension |
activeViewAverageViewableTimeSecond |
Active View: Average Viewable Time (Seconds) |
The average amount of time, in seconds, that an ad was viewable. |
metric |
activeViewCustomMetricMeasurableImpressions |
Active View: Custom Metric Measurable Impressions |
The number of impressions for a custom Active View metric that were measurable. |
metric |
activeViewCustomMetricViewableImpressions |
Active View: Custom Metric Viewable Impressions |
The number of impressions for a custom Active View metric that were considered viewable. |
metric |
activeViewCustomMetricViewableRate |
Active View: Custom Metric Viewable Rate |
The viewable rate for a custom Active View metric. |
metric |
activeViewEligibleImpressions |
Active View: Eligible Impressions |
The number of impressions that were eligible to be measured by Active View. |
metric |
activeViewImpressionDistributionNotMeasurable |
Active View: Impression Distribution (Not Measurable) |
The distribution of impressions that were not measurable by Active View. |
metric |
activeViewImpressionDistributionNotViewable |
Active View: Impression Distribution (Not Viewable) |
The distribution of impressions that were measurable by Active View but not considered viewable. |
metric |
activeViewImpressionDistributionViewable |
Active View: Impression Distribution (Viewable) |
The distribution of impressions that were measurable and considered viewable by Active View. |
metric |
activeViewImpressionsAudibleAndVisibleAtCompletion |
Active View: Impressions Audible and Visible at Completion |
The number of Active View impressions that were audible and visible when the video completed. |
metric |
activeViewImpressionsVisible10Seconds |
Active View: Impressions Visible 10 Seconds |
The number of measurable video impressions that were visible for at least 10 seconds. |
metric |
activeViewMeasurableImpressions |
Active View: Measurable Impressions |
The number of impressions that were measurable by Active View, indicating whether the ad creative appeared on a user’s screen. |
metric |
activeViewNotMeasurableImpressions |
Active View: Not Measurable Impressions |
The number of Active View impressions that were not measurable. |
metric |
activeViewNotViewableImpressions |
Active View: Not Viewable Impressions |
The number of impressions that were measurable by Active View but not considered viewable. |
metric |
activeViewOptOut |
activeViewOptOut |
Indicates whether Active View measurement has been opted out for a particular ad or placement. |
dimension |
activeViewPercentAudibleAndVisibleAtCompletion |
Active View: % Audible and Visible at Completion |
The percentage of video impressions that were audible and visible at completion. |
metric |
activeViewPercentAudibleAndVisibleAtFirstQuartile |
Active View: % Audible and Visible at First Quartile |
The percentage of video impressions that were audible and visible at the first quartile (25%) of playback. |
metric |
activeViewPercentAudibleAndVisibleAtMidpoint |
Active View: % Audible and Visible at Midpoint |
The percentage of video impressions that were audible and visible at the midpoint (50%) of playback. |
metric |
activeViewPercentAudibleAndVisibleAtStart |
Active View: % Audible and Visible at Start |
The percentage of Active View impressions where the video ad was audible and visible at the start of playback. |
metric |
activeViewPercentAudibleAndVisibleAtThirdQuartile |
Active View: % Audible and Visible at Third Quartile |
The percentage of video impressions that were audible and visible at the third quartile (75%) of playback. |
metric |
activeViewPercentAudibleImpressions |
Active View: % Audible Impressions |
The percentage of impressions where the ad’s audio was considered audible. |
metric |
activeViewPercentBackground |
Active View: % In Background |
The percentage of impressions where the ad was in the background. |
metric |
activeViewPercentFullscreen |
Active View: % Full-Screen |
The percentage of impressions where the ad was displayed in full-screen mode. |
metric |
activeViewPercentImpressionsAudibleAndFullyOnscreen |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
The percentage of impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
The rate at which TrueView video impressions were both audible and fully on-screen for at least half of their duration. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtCompletion |
Active View: % of Completed Impressions Audible and Visible |
The percentage of completed impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile |
Active View: % of First Quartile Impressions Audible and Visible |
The percentage of first quartile impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtMidpoint |
Active View: % of Midpoint Impressions Audible and Visible |
The percentage of midpoint impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile |
Active View: % of Third Quartile Impressions Audible and Visible |
The percentage of third quartile impressions where the ad was both audible and visible. |
metric |
activeViewPercentImpressionsVisibleAtCompletion |
Active View: % of Completed Impressions Visible |
The percentage of impressions where the ad was visible at the completion of the creative. |
metric |
activeViewPercentImpressionsVisibleAtFirstQuartile |
Active View: % of First Quartile Impressions Visible |
The percentage of first quartile impressions where the ad was visible. |
metric |
activeViewPercentImpressionsVisibleAtMidpoint |
Active View: % of Midpoint Impressions Visible |
The percentage of midpoint impressions where the ad was visible. |
metric |
activeViewPercentImpressionsVisibleAtThirdQuartile |
Active View: % of Third Quartile Impressions Visible |
The percentage of third quartile impressions where the ad was visible. |
metric |
activeViewPercentPlayTimeAudible |
Active View: % Play Time Audible |
The percentage of the video ad’s play time during which the ad’s audio was audible. |
metric |
activeViewPercentPlayTimeAudibleAndVisible |
Active View: % Play Time Audible and Visible |
The percentage of the video ad’s play time during which the ad was both audible and visible. |
metric |
activeViewPercentPlayTimeVisible |
Active View: % Play Time Visible |
The percentage of an ad’s play time during which it was visible. |
metric |
activeViewPercentVisible10Seconds |
Active View: % Visible 10 Seconds |
The percentage of impressions where the ad was visible for at least 10 consecutive seconds. |
metric |
activeViewPercentVisibleAtCompletion |
Active View: % Visible at Completion |
The percentage of Active View impressions where the ad was visible at completion. |
metric |
activeViewPercentVisibleAtFirstQuartile |
Active View: % Visible at First Quartile |
The percentage of Active View impressions where the ad was visible at the first quartile (25%) of video playback. |
metric |
activeViewPercentVisibleAtMidpoint |
Active View: % Visible at Midpoint |
The percentage of Active View impressions where the ad was visible at the midpoint (50%) of video playback. |
metric |
activeViewPercentVisibleAtStart |
Active View: % Visible at Start |
The percentage of video impressions that were visible at the start of playback. |
metric |
activeViewPercentVisibleAtThirdQuartile |
Active View: % Visible at Third Quartile |
The percentage of Active View impressions where the ad was visible at the third quartile (75%) of video playback. |
metric |
activeViewPercentageMeasurableImpressions |
Active View: % Measurable Impressions |
The percentage of Active View eligible impressions that were measurable. |
metric |
activeViewPercentageViewableImpressions |
Active View: % Viewable Impressions |
The percentage of Active View measurable impressions that were viewable. |
metric |
activeViewViewableImpressionCookieReach |
Active View: Viewable Impression Cookie Reach |
The number of unique cookies that were exposed to a viewable impression. |
metric |
activeViewViewableImpressions |
Active View: Viewable Impressions |
The number of impressions that were considered viewable by Active View. |
metric |
active_view_viewable_impressions |
active_view_viewable_impressions |
The number of impressions that were considered viewable according to Active View criteria. |
metric |
activeview_elligible-impressions |
activeview_elligible-impressions |
The number of impressions that were eligible for Active View measurement. |
metric |
activeview_measurable-impressions |
activeview_measurable-impressions |
The number of impressions that were measurable by Active View. |
metric |
activeview_not-measurable-impressions |
activeview_not-measurable-impressions |
The number of impressions that were not measurable by Active View. |
metric |
activeview_not-viewable-impressions |
activeview_not-viewable-impressions |
The number of impressions that were measurable by Active View but determined not to be viewable. |
metric |
activeview_viewable-impressions |
activeview_viewable-impressions |
The number of impressions that were measurable by Active View and determined to be viewable. |
metric |
activity |
Activity |
The name of a Floodlight activity. |
dimension |
activityClickThroughConversions |
Click-through Conversions |
The number of conversions attributed to a click on an ad, specifically for a Floodlight activity. |
metric |
activityClickThroughRevenue |
Click-through Revenue |
The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity. |
metric |
activityDeliveryStatus |
Activity Delivery Status |
The delivery status of a Floodlight activity. |
metric |
activityGroup |
Activity Group |
The name of the Floodlight activity group to which an activity belongs. |
dimension |
activityGroupId |
Activity Group ID |
The unique identifier for a Floodlight activity group. |
metric |
activityId |
Activity ID |
The unique identifier for a Floodlight activity. |
metric |
activityPerClick |
Activity Per Click |
The average number of Floodlight activities per click. |
metric |
activityPerThousandImpressions |
Activity Per Thousand Impressions |
The average number of Floodlight activities per thousand impressions. |
metric |
activityTime |
Activity Date/Time |
The date and time when a user performed an activity that resulted in a conversion. |
dimension |
activityViewThroughConversions |
View-through Conversions |
The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity. |
metric |
activityViewThroughRevenue |
View-through Revenue |
The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity. |
metric |
ad |
Ad |
The name of the ad. |
dimension |
adId |
Ad ID |
The unique identifier for an ad. |
metric |
adStatus |
Ad Status |
The current status of an ad (e.g., active, paused, archived). |
dimension |
adType |
Ad Type |
The type of ad (e.g., display, in-stream video, rich media). |
dimension |
ad_campaign |
ad_campaign |
The name of the campaign to which an ad belongs. |
dimension |
ad_creative_name |
ad_creative_name |
The user-defined name or label assigned to a specific ad creative. |
dimension |
ad_creative_size |
ad_creative_size |
The dimensions (width x height) of the ad creative. |
dimension |
ad_format |
ad_format |
The format of the ad, such as ‘Image’, ‘Video’, or ‘HTML5’. |
dimension |
ad_geo |
ad_geo |
The geographical targeting settings applied to an individual ad. |
dimension |
ad_language |
ad_language |
The language targeting setting for the ad. |
dimension |
ad_partner |
ad_partner |
The partner or platform responsible for serving the ad. |
dimension |
ad_serving_method_placement |
ad_serving_method_placement |
The method used for serving ads associated with a specific placement. |
dimension |
ad_tactic |
ad_tactic |
The strategic approach or method employed for a specific ad. |
dimension |
ad_year |
ad_year |
The year in which the ad was served or reported. |
dimension |
adgroup_audience |
adgroup_audience |
The audience segment targeted by a specific ad group. |
dimension |
adgroup_campaign |
adgroup_campaign |
The campaign to which a particular ad group belongs. |
dimension |
adgroup_geo |
adgroup_geo |
The geographic location targeted by a specific ad group. |
dimension |
adgroup_language |
adgroup_language |
The language setting for a specific ad group. |
dimension |
adgroup_partner |
adgroup_partner |
The partner or platform associated with an ad group. |
dimension |
adgroup_tactic |
adgroup_tactic |
The strategic approach or method employed for a specific ad group. |
dimension |
adgroup_year |
adgroup_year |
The year associated with a specific ad group’s performance or settings. |
dimension |
adserving_cost |
adserving_cost |
The cost associated with serving ads through Campaign Manager 360. |
metric |
adserving_rate |
adserving_rate |
The rate at which ads are successfully served. |
metric |
adserving_type |
adserving_type |
The type of ad serving, such as standard, click tracker, or impression tracker. |
dimension |
adserving_type_display |
adserving_type_display |
A human-readable display name for the ad serving type. |
dimension |
adv:currencyCode |
Currency |
The currency code used for the advertiser’s account. |
dimension |
adv:profileId |
Profile ID |
The unique identifier for the user profile within Campaign Manager 360. |
metric |
adv:profileName |
Profile Name |
The name of the user profile within Campaign Manager 360. |
dimension |
advertiser |
Advertiser |
The name of the advertiser. |
dimension |
advertiserGroup |
Advertiser Group |
The name of the advertiser group to which an advertiser belongs. |
dimension |
advertiserGroupId |
advertiserGroupId |
The unique identifier for the advertiser group to which an advertiser belongs. |
metric |
advertiserId |
Advertiser ID |
The unique identifier for an advertiser. |
metric |
advertiserIdDimensionValue |
advertiserIdDimensionValue |
A dimension value representing the unique identifier for an advertiser. |
dimension |
advertiserIdDimensionValue.dimensionName |
advertiserIdDimensionValue.dimensionName |
The programmatic name of the dimension representing the advertiser ID (e.g., ‘dfa:advertiserId’). |
dimension |
advertiserIdDimensionValue.etag |
advertiserIdDimensionValue.etag |
An entity tag (ETag) for the advertiser ID dimension value, used for caching and to detect if the resource has changed. |
dimension |
advertiserIdDimensionValue.kind |
advertiserIdDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for the advertiser ID dimension value. |
dimension |
advertiserIdDimensionValue.value |
advertiserIdDimensionValue.value |
The actual unique numerical ID of the advertiser. |
metric |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
advertiser_group |
advertiser_group |
The group to which an advertiser belongs. |
dimension |
agency |
agency |
The advertising agency associated with a campaign or advertiser. |
dimension |
agency_commission_percentage |
agency_commission_percentage |
The percentage of commission earned by the agency for the advertising campaign. |
metric |
agency_commission_value |
agency_commission_value |
The monetary value of the commission earned by the agency for the advertising campaign. |
metric |
agency_discount |
agency_discount |
The discount applied to the advertising cost by the agency. |
metric |
app |
App |
The mobile application where your ads were served. |
dimension |
appId |
App ID |
The unique identifier for the mobile application where the ad was served. |
dimension |
approved |
approved |
Indicates whether an ad or creative has been approved for serving. |
dimension |
archived |
archived |
A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived. |
dimension |
artworkType |
artworkType |
dimension |
|
asset |
Asset |
The name of a creative asset. |
dimension |
assetCategory |
Asset Category |
The category assigned to a creative asset. |
dimension |
assetId |
Asset ID |
The unique identifier for a creative asset. |
dimension |
assetOrientation |
Asset Orientation |
The orientation of a creative asset (e.g., landscape, portrait). |
dimension |
asset_category |
asset_category |
dimension |
|
asset_description |
asset_description |
A descriptive text for an ad asset, such as an image or video file. |
dimension |
asset_id |
asset_id |
dimension |
|
attributedEventConnectionType |
Attributed Event Connection Type |
The connection type (e.g., broadband, mobile) of the user when an attributed event occurred. |
dimension |
attributedEventEnvironment |
Attributed Event Environment |
The environment (e.g., web, in-app) where an attributed event occurred. |
dimension |
attributionEnabled |
attributionEnabled |
A boolean flag indicating whether attribution tracking is enabled for the associated entity. |
dimension |
audience |
audience |
The segment or group of users targeted by an ad campaign. |
dimension |
audience_description |
audience_description |
A description of the target audience for a campaign or ad. |
dimension |
audience_placement |
audience_placement |
The audience segment targeted by a specific ad placement. |
dimension |
audience_segment |
audience_segment |
The specific segment of an audience targeted by the ad campaign. |
dimension |
audience_targeting_strategy |
audience_targeting_strategy |
The strategy employed for targeting specific audience segments with ads. |
dimension |
audioCompanionClicks |
Audio Companion Clicks |
The number of clicks on the visual companion to an audio ad. |
dimension |
autoAdvanceImages |
autoAdvanceImages |
dimension |
|
availablePermissionIds |
availablePermissionIds |
A list of identifiers for user role permissions that are available to the user roles of this account. |
dimension |
backupImageClickThroughUrl |
backupImageClickThroughUrl |
The click-through URL used for the backup image of a creative. |
dimension |
backupImageFeatures |
backupImageFeatures |
dimension |
|
backupImageReportingLabel |
backupImageReportingLabel |
dimension |
|
backupImageTargetWindow |
backupImageTargetWindow |
Specifies how the click-through URL for the backup image will open (e.g., in a new window). |
dimension |
beginToRenderEligibleImpressions |
Begin to Render Eligible Impressions |
The count of impressions that were eligible to begin rendering. |
metric |
beginToRenderImpressions |
Begin to Render Impressions |
The count of impressions that actually began to render. |
metric |
bookedActivities |
Booked Activities |
The number of activities that have been booked or planned for an advertising campaign. |
metric |
bookedClicks |
Booked Clicks |
The total number of clicks that have been booked for an ad or placement. |
metric |
bookedImpressions |
Booked Impressions |
The number of impressions that have been booked for a placement or campaign. |
metric |
bookedViewableImpressions |
Booked Viewable Impressions |
The number of viewable impressions that have been booked or planned for an advertising campaign or placement. |
metric |
booked_viewable_impressions |
booked_viewable_impressions |
The number of viewable impressions that were booked or guaranteed. |
metric |
browserPlatform |
Browser/Platform |
The browser and operating system platform used by the user. |
dimension |
buy_objective |
buy_objective |
The primary goal or objective of the advertising purchase, guiding campaign strategy and optimization. |
dimension |
buy_type |
buy_type |
dimension |
|
cacheBustingType |
cacheBustingType |
The method used to prevent web browsers from caching ad creatives, ensuring each ad request is unique and accurately counted. |
dimension |
campaign |
Campaign |
The name of the campaign. |
dimension |
campaignEndDate |
Campaign End Date |
The end date of the campaign. |
dimension |
campaignExternalId |
Campaign External ID |
An external ID for the campaign, useful for integrating with other systems. |
dimension |
campaignId |
Campaign ID |
The unique identifier for a campaign. |
metric |
campaignIdDimensionValue |
campaignIdDimensionValue |
A dimension value representing the unique identifier for a campaign. |
dimension |
campaignStartDate |
Campaign Start Date |
The start date of the campaign. |
dimension |
campaign_campaign |
campaign_campaign |
The name of the campaign. |
dimension |
campaign_details |
campaign_details |
Comprehensive details about a specific campaign. |
dimension |
campaign_end-date |
campaign_end-date |
The scheduled end date of the campaign. |
dimension |
campaign_external_id |
campaign_external_id |
An identifier for the campaign from an external system. |
dimension |
campaign_geo |
campaign_geo |
Geographic targeting information associated with a campaign. |
dimension |
campaign_goal_campaign |
campaign_goal_campaign |
The primary objective or goal set for the campaign. |
dimension |
campaign_group |
campaign_group |
dimension |
|
campaign_id (string) |
campaign_id (string) |
The unique identifier for the campaign, represented as a string. |
dimension |
campaign_language |
campaign_language |
The language targeting setting for the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or aim of an advertising campaign (e.g., brand awareness, conversions). |
dimension |
campaign_objective_mapped_ad |
campaign_objective_mapped_ad |
The objective of the campaign as it applies to a specific ad. |
dimension |
campaign_objective_mapped_campaign |
campaign_objective_mapped_campaign |
The objective of the campaign, indicating its primary goal. |
dimension |
campaign_objective_mapped_creative |
campaign_objective_mapped_creative |
The objective of the campaign as it applies to a specific creative. |
dimension |
campaign_objective_mapped_package |
campaign_objective_mapped_package |
The objective of the campaign as it applies to a specific ad package. |
dimension |
campaign_objective_mapped_placement |
campaign_objective_mapped_placement |
The objective of the campaign as it applies to a specific placement. |
dimension |
campaign_partner |
campaign_partner |
The partner associated with a specific campaign. |
dimension |
campaign_start-date |
campaign_start-date |
The scheduled start date of the campaign. |
dimension |
campaign_tactic |
campaign_tactic |
The strategic approach or method employed for a specific campaign. |
dimension |
campaign_target |
campaign_target |
The specific target audience or goal for a campaign. |
dimension |
campaign_type |
campaign_type |
The classification or category of an advertising campaign. |
dimension |
campaign_type_campaign |
campaign_type_campaign |
The classification or category of a campaign. |
dimension |
campaign_type_mapped_ad |
campaign_type_mapped_ad |
The type of campaign as it applies to a specific ad. |
dimension |
campaign_type_mapped_campaign |
campaign_type_mapped_campaign |
The classification or type of the campaign. |
dimension |
campaign_type_mapped_creative |
campaign_type_mapped_creative |
The type of campaign as it applies to a specific creative. |
dimension |
campaign_type_mapped_package |
campaign_type_mapped_package |
The type of campaign as it applies to a specific ad package. |
dimension |
campaign_type_mapped_placement |
campaign_type_mapped_placement |
The type of campaign as it applies to a specific placement. |
dimension |
campaign_year |
campaign_year |
The calendar year during which the advertising campaign was active. |
metric |
channelMix |
Channel Mix |
The combination of different marketing channels used in a campaign. |
dimension |
channel_campaign |
channel_campaign |
The advertising channel (e.g., display, video, search) through which a campaign is delivered. |
dimension |
channel_name (string) |
channel_name (string) |
The name of the advertising channel or site where the ad was displayed, represented as a string. |
dimension |
city |
City |
The city associated with the user or event. |
dimension |
clickCount |
Click Count |
The total number of clicks recorded for an ad. |
metric |
clickDeliveryStatus |
Click Delivery Status |
The delivery status of a click, indicating if it was successfully recorded and attributed. |
metric |
clickRate |
Click Rate |
The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR). |
dimension |
clickTags |
clickTags |
A list of click tags associated with a creative, used to track clicks. |
dimension |
clickThroughUrl |
Click-through URL |
The destination URL that users are directed to when they click on an ad. |
dimension |
clickThroughUrlSuffixProperties |
clickThroughUrlSuffixProperties |
Properties that control the suffix appended to click-through URLs, including whether to override inherited suffixes and the suffix string itself. |
dimension |
click_through_url |
click_through_url |
The URL to which a user is directed after clicking on an ad. |
dimension |
clicks |
Clicks |
The total number of clicks on an ad. |
metric |
companionCreative |
Companion Creative |
The name of the companion creative associated with a video or rich media creative. |
dimension |
companionCreativeId |
Companion Creative ID |
The unique identifier for a companion creative. |
dimension |
companionCreativeSize |
Companion Creative Pixel Size |
The pixel size of the companion creative. |
dimension |
compatibility |
placement_type |
Indicates where a creative can be served, such as display, in-stream video, or in-app. |
dimension |
connectionType |
Connection Type |
The type of internet connection used by the user (e.g., WiFi, cellular). |
dimension |
contentCategory |
Content Category |
The category of content on which an ad is displayed. |
dimension |
conversionId |
Conversion ID |
The unique identifier for a specific conversion event. |
metric |
conversionReferrer |
Conversion Referrer |
The URL of the page that referred the user to the conversion page. |
dimension |
conversionType (string) |
conversionType (string) |
The specific type or category of a conversion event. |
dimension |
conversionUrl |
Conversion URL |
The URL where a conversion event takes place. |
dimension |
convertFlashToHtml5 |
convertFlashToHtml5 |
dimension |
|
cookieReachClickReach |
Cookie Reach: Click Reach |
The number of unique cookies that clicked on an ad. |
metric |
cookieReachImpressionReach |
Cookie Reach: Impression Reach |
The number of unique cookies that were served an impression. |
metric |
cookieReachOverlapClickReach |
Cookie Reach: Overlap Click Reach |
The number of unique cookies that recorded a click across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapClickReachPercent |
Cookie Reach: Overlap Click Reach % |
The percentage of unique cookies that recorded a click across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapImpressionReach |
Cookie Reach: Overlap Impression Reach |
The number of unique cookies that recorded an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapImpressionReachPercent |
Cookie Reach: Overlap Impression Reach % |
The percentage of unique cookies that recorded an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapTotalReach |
Cookie Reach: Overlap Total Reach |
The total number of unique cookies that recorded either a click or an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachOverlapTotalReachPercent |
Cookie Reach: Overlap Total Reach % |
The percentage of unique cookies that recorded either a click or an impression across multiple campaigns or segments, indicating audience overlap. |
metric |
cookieReachTotalReach |
Cookie Reach: Total Reach |
The total number of unique cookies reached by ads (impressions or clicks). |
metric |
cookieUnconsentedImpressions |
Cookie Unconsented Impressions |
The number of impressions recorded for users who have not provided consent for cookie tracking. |
metric |
costPerActivity |
Cost Per Activity |
The cost incurred for each recorded activity or conversion. |
metric |
costPerClick |
Cost Per Click |
The average cost incurred for each click on an ad. |
metric |
costPerRevenue |
Cost Per Revenue |
The cost incurred per unit of revenue generated. |
metric |
costs |
costs |
The financial expenditure associated with an ad, campaign, or other entity. |
metric |
costs_originalcurrency |
costs_originalcurrency |
The total cost of ad serving, reported in the original currency. |
metric |
countingMethod |
countingMethod |
The method used to count a specific metric, such as standard (all events), unique (one per user), or per session. |
dimension |
country |
Country |
The country where the user or event originated. |
dimension |
countryCode (number) |
countryCode (number) |
The numerical code representing a country. |
metric |
countryCode (string) |
countryCode (string) |
The two-letter ISO country code, used for geographic targeting or reporting. |
dimension |
countryId |
countryId |
The unique identifier for a country. |
dimension |
country_code |
country_code |
The country code associated with an account or campaign. |
dimension |
country_domain |
country_domain |
dimension |
|
country_mapped_ad |
country_mapped_ad |
The country dimension mapped to a specific ad. |
dimension |
country_mapped_advertiser |
country_mapped_advertiser |
The country associated with the advertiser’s operations or targeting. |
dimension |
country_mapped_campaign |
country_mapped_campaign |
The country targeted by a specific campaign. |
dimension |
country_mapped_creative |
country_mapped_creative |
The country dimension mapped to a specific creative. |
dimension |
country_mapped_package |
country_mapped_package |
The country dimension mapped to a specific ad package. |
dimension |
country_mapped_placement |
country_mapped_placement |
The country targeted by a specific placement. |
dimension |
cpc |
cpc |
The Cost Per Click (CPC) metric, representing the cost incurred for each click on an ad. |
metric |
cpcv |
cpcv |
Cost per completed view, a metric for video ad performance. |
metric |
cpm |
cpm |
The Cost Per Mille (CPM) or Cost Per Thousand Impressions metric. |
metric |
createInfo |
createInfo |
Contains metadata about when and by which user the entity was created. |
dimension |
create_datetime |
create_datetime |
The date and time when the entity was created. |
dimension |
creative |
Creative |
The name of the creative. |
dimension |
creativeAssets |
creativeAssets |
A list of assets associated with a creative, such as images, videos, or HTML5 files. |
dimension |
creativeEndDate |
Creative End Date |
The end date for which a creative is active. |
dimension |
creativeGroup1 |
Creative Groups 1 |
The first creative group assigned to a creative. |
dimension |
creativeGroup2 |
Creative Groups 2 |
The second creative group assigned to a creative. |
dimension |
creativeId |
Creative ID |
The unique identifier for a creative. |
dimension |
creativeRotation |
creativeRotation |
dimension |
|
creativeSize |
Creative Pixel Size |
The pixel size of the creative (e.g., 300x250). |
dimension |
creativeStartDate |
Creative Start Date |
The start date for which a creative is active. |
dimension |
creativeType |
Creative Type |
The type of creative (e.g., image, rich media, video). |
dimension |
creativeVersion |
Creative Version |
The version number of the creative. |
metric |
creative_category_creative |
creative_category_creative |
The category assigned to the creative asset. |
dimension |
creative_end-date |
creative_end-date |
The end date for a campaign to which a creative belongs. |
dimension |
creative_end_date |
creative_end_date |
The end date for the serving of a creative. |
dimension |
creative_format |
creative_format |
The format of the creative content, such as ‘Image’ or ‘Video’. |
dimension |
creative_language_placement |
creative_language_placement |
The language of the creative content associated with a specific placement. |
dimension |
creative_name_display |
creative_name_display |
The display name of the creative. |
dimension |
creative_pixel-size |
creative_pixel-size |
The dimensions (width and height) of the creative in pixels. |
dimension |
creative_pixel_size_id |
creative_pixel_size_id |
The unique identifier for the pixel size of a creative. |
dimension |
creative_size_display |
creative_size_display |
The display name for the dimensions of the creative. |
dimension |
creative_size_placement |
creative_size_placement |
The dimensions (width and height) of the creative used in a specific placement. |
dimension |
creative_start-date |
creative_start-date |
The date when the creative is scheduled to start running. |
dimension |
creative_start_date |
creative_start_date |
The start date for the serving of a creative. |
dimension |
creative_type_creative |
creative_type_creative |
The specific type or format of the creative asset (e.g., image, video, HTML5). |
dimension |
creative_type_placement |
creative_type_placement |
The type of creative (e.g., image, HTML5, video) used in a specific placement. |
dimension |
crossDeviceTotalConversions |
Total Conversion Events + Cross-Environment |
The total number of conversion events attributed across different devices or environments. |
metric |
ctc |
ctc |
Click-through conversions, conversions that occur after a user clicks on an ad. |
metric |
currency (string) |
currency (string) |
The currency code used for financial metrics. |
dimension |
currencyCode (string) |
currencyCode (string) |
The three-letter ISO 4217 currency code (e.g., ‘USD’), represented as a string. |
dimension |
currencyId |
currencyId |
The ID of the currency associated with an account. This is a required field. |
metric |
currency_type |
currency_type |
The type of currency used for financial transactions or reporting (e.g., local, reporting, transaction). |
dimension |
data_source |
data_source |
The origin or source system from which the data was collected. |
dimension |
data_source_placement |
data_source_placement |
The origin or provider of data used for a specific placement. |
dimension |
date |
Date |
The specific date for which data is reported. |
dimension |
date (string) |
date (string) |
The specific date of an event or report, represented as a string. |
dimension |
date_updated |
date_updated |
The date and time when a record or entity was last updated. |
dimension |
daysSinceAttributedInteraction |
Days Since Attributed Interaction |
The number of days that have passed since the last attributed interaction leading to a conversion. |
metric |
daysSinceFirstInteraction |
Days Since First Interaction |
The number of days that have passed since the first interaction in a conversion path. |
metric |
dcm_clicks |
dcm_clicks |
The total number of clicks on an ad as recorded by Campaign Manager 360. |
metric |
dcm_impressions |
dcm_impressions |
The total number of times an ad was displayed as recorded by Campaign Manager 360. |
metric |
defaultClickThroughEventTagProperties |
defaultClickThroughEventTagProperties |
Properties that define the default click-through event tag settings for an ad or campaign, which can be overridden. |
dimension |
defaultCreativeSizeId |
defaultCreativeSizeId |
The default creative size ID for placements within an account. |
metric |
defaultTags |
defaultTags |
dimension |
|
defaultUserRole |
defaultUserRole |
The default access role assigned to new users within a specific context or account. |
dimension |
deliverySchedule |
deliverySchedule |
dimension |
|
description |
description |
A user-provided descriptive text for the entity. |
dimension |
device |
device |
The type of device used by the user when interacting with the ad (e.g., desktop, mobile, tablet). |
dimension |
device_mapped_package |
device_mapped_package |
The device type dimension mapped to a specific ad package. |
dimension |
device_mapped_placement |
device_mapped_placement |
The device type targeted by a specific placement. |
dimension |
directorySiteId |
directorySiteId |
The unique identifier for a directory site, which represents a known publisher or website listed in Campaign Manager 360’s global directory. |
metric |
directorySiteIdDimensionValue |
directorySiteIdDimensionValue |
A dimension value representing the unique identifier for a directory site. |
dimension |
dmaRegion |
Designated Market Area (DMA) |
The Designated Market Area (DMA) associated with the user or event. |
dimension |
domain |
Domain |
The website domain where the ad was served. |
dimension |
downloadedImpressions |
Downloaded Impressions |
The count of ad impressions that were fully downloaded by the user’s browser or app. |
metric |
dv360Advertiser |
DV360 Advertiser |
The name of the Display & Video 360 (DV360) advertiser. |
dimension |
dv360AdvertiserId |
DV360 Advertiser ID |
The unique identifier for the Display & Video 360 (DV360) advertiser. |
metric |
dv360Campaign |
DV360 Campaign |
The name of the Display & Video 360 campaign. |
dimension |
dv360CampaignId |
DV360 Campaign ID |
The unique ID of the Display & Video 360 campaign. |
metric |
dv360Cost |
DV360 Cost (Account Currency) |
The cost incurred in Display & Video 360, expressed in the account’s local currency. |
metric |
dv360CostUsd |
DV360 Cost USD |
The cost incurred in Display & Video 360, expressed in US Dollars. |
metric |
dv360Creative |
DV360 Creative |
The name of the creative in Display & Video 360 (DV360). |
dimension |
dv360CreativeId |
DV360 Creative ID |
The unique identifier for the creative in Display & Video 360 (DV360). |
dimension |
dv360InsertionOrder |
DV360 Insertion Order |
The name of the insertion order in Display & Video 360 (DV360). |
dimension |
dv360InsertionOrderId |
DV360 Insertion Order ID |
The unique identifier for the insertion order in Display & Video 360 (DV360). |
metric |
dv360LineItem |
DV360 Line Item |
The name of the line item in Display & Video 360 (DV360). |
dimension |
dv360LineItemId |
DV360 Line Item ID |
The unique identifier for the line item in Display & Video 360 (DV360). |
metric |
dv360Partner |
DV360 Partner |
The name of the Display & Video 360 partner. |
dimension |
dv360PartnerId |
DV360 Partner ID |
The unique ID of the Display & Video 360 partner. |
metric |
dv360Site |
DV360 Site |
The name of the site in Display & Video 360 where the ad was served. |
dimension |
dv360SiteId |
DV360 Site ID |
The unique ID of the site in Display & Video 360. |
dimension |
dv360_cost_account_currency |
dv360_cost_account_currency |
The cost incurred in Display & Video 360, reported in the account’s local currency. |
metric |
dv360_cost_usd |
dv360_cost_usd |
The cost incurred in Display & Video 360, reported in US dollars. |
metric |
dynamicAssetSelection |
dynamicAssetSelection |
dimension |
|
dynamicClickTracker |
dynamicClickTracker |
Indicates whether an ad is configured as a dynamic click tracker. |
dimension |
dynamicElement |
Dynamic Element |
A component of a creative that can change dynamically based on specific rules or data feeds. |
dimension |
dynamicElement1 |
Dynamic Element 1 |
The value for the first dynamic element in a dynamic creative. |
dimension |
dynamicElement10 |
Dynamic Element 10 |
The tenth dynamic element used in creatives. |
dimension |
dynamicElement11 |
Dynamic Element 11 |
The eleventh dynamic element used in creatives. |
dimension |
dynamicElement12 |
Dynamic Element 12 |
The twelfth dynamic element used in creatives. |
dimension |
dynamicElement13 |
Dynamic Element 13 |
The thirteenth dynamic element used in creatives. |
dimension |
dynamicElement14 |
Dynamic Element 14 |
The fourteenth dynamic element used in creatives. |
dimension |
dynamicElement15 |
Dynamic Element 15 |
The fifteenth dynamic element used in creatives. |
dimension |
dynamicElement16 |
Dynamic Element 16 |
The sixteenth dynamic element used in creatives. |
dimension |
dynamicElement17 |
Dynamic Element 17 |
The seventeenth dynamic element used in creatives. |
dimension |
dynamicElement18 |
Dynamic Element 18 |
The eighteenth dynamic element used in creatives. |
dimension |
dynamicElement19 |
Dynamic Element 19 |
The nineteenth dynamic element used in creatives. |
dimension |
dynamicElement2 |
Dynamic Element 2 |
The value for the second dynamic element in a dynamic creative. |
dimension |
dynamicElement3 |
Dynamic Element 3 |
A custom dynamic element used in creative or campaign configurations, allowing for personalized content based on various factors. |
dimension |
dynamicElement4 |
Dynamic Element 4 |
A custom dynamic element used in creative or campaign configurations, allowing for personalized content based on various factors. |
dimension |
dynamicElement5 |
Dynamic Element 5 |
A custom dynamic element used in creative or campaign configurations, allowing for personalized content based on various factors. |
dimension |
dynamicElement6 |
Dynamic Element 6 |
A custom dynamic element used in creative or campaign configurations, allowing for personalized content based on various factors. |
dimension |
dynamicElement7 |
Dynamic Element 7 |
The seventh dynamic element used in creatives. |
dimension |
dynamicElement8 |
Dynamic Element 8 |
The eighth dynamic element used in creatives. |
dimension |
dynamicElement9 |
Dynamic Element 9 |
The ninth dynamic element used in creatives. |
dimension |
dynamicElementClickThroughConversions |
Dynamic Element Click-through Conversions |
The number of conversions attributed to a click on a dynamic creative element. |
metric |
dynamicElementClicks |
Dynamic Element Clicks |
The total number of clicks on dynamic creative elements. |
metric |
dynamicElementImpressions |
Dynamic Element Impressions |
The total number of times dynamic creative elements were displayed. |
metric |
dynamicElementValue |
Dynamic Element Value |
The specific value assigned to a dynamic element for ad customization. |
dimension |
dynamicElementValueId |
Dynamic Element Value Id |
A unique identifier for a specific dynamic element value. |
metric |
dynamicElementViewThroughConversions |
Dynamic Element View-through Conversions |
The number of conversions attributed to a view of a dynamic creative element, without a direct click. |
metric |
dynamicProfile |
Dynamic Profile |
The name of the dynamic profile used for dynamic creatives. |
dimension |
dynamicProfileId |
Dynamic Profile Id |
The unique identifier for a dynamic profile. |
dimension |
effectiveCpm |
Effective CPM |
The effective cost per thousand impressions (CPM), calculated based on total cost and impressions. |
metric |
endDate |
campaign_end_date |
The scheduled end date for the campaign. |
dimension |
endTime |
ad_end_date |
The scheduled end time for the ad’s delivery. |
dimension |
environment |
Environment |
The environment where the ad was served (e.g., web, in-app). |
dimension |
environment_mapped_package |
environment_mapped_package |
The environment dimension (e.g., desktop, mobile app) mapped to a specific ad package. |
dimension |
environment_mapped_placement |
environment_mapped_placement |
The environment (e.g., web, in-app, video) where a specific placement is displayed. |
dimension |
eventDate |
eventDate |
The date on which a specific event (e.g., impression, click, conversion) occurred. |
dimension |
eventPlatformType |
Attributed Event Platform Type |
The type of platform (e.g., web, mobile app) where an attributed event occurred. |
dimension |
eventTagOverrides |
eventTagOverrides |
A collection of overrides used to activate or deactivate specific advertiser event tags. |
dimension |
eventType (string) |
eventType (string) |
The specific type or category of an event. |
dimension |
exitCustomEvents |
exitCustomEvents |
A list of custom exit events configured for the creative, which trigger when a user exits the ad. |
dimension |
expectedUrl |
expectedUrl |
The anticipated landing page URL after a user clicks on an ad, used for verification purposes. |
dimension |
externalId |
externalId |
A unique identifier for an entity from an external system. |
dimension |
external_campaign_id |
external_campaign_id |
An identifier for the campaign from an external system. |
dimension |
external_placement_id |
external_placement_id |
An identifier for the placement from an external system. |
dimension |
flightBookedCost |
Flight Booked Cost |
The cost associated with a booked flight (period of time) for an advertising campaign. |
dimension |
flightBookedRate |
Flight Booked Rate |
The rate at which impressions, clicks, or other units are booked for a specific flight (period of time) of an advertising campaign. |
dimension |
flightBookedUnits |
Flight Booked Units |
The number of units (e.g., impressions, clicks) that have been booked for a specific flight (period of time) of an advertising campaign. |
dimension |
flightEndDate |
Flight End Date |
The end date of the advertising campaign flight or period. |
dimension |
flightStartDate |
Flight Start Date |
The start date of the advertising campaign flight or period. |
dimension |
flight_booked_cost |
flight_booked_cost |
The planned or reserved cost for an ad flight. |
dimension |
flight_booked_rate |
flight_booked_rate |
The planned or reserved rate for an ad flight. |
dimension |
flight_booked_units |
flight_booked_units |
The number of units (e.g., impressions, clicks) that were planned or reserved for an ad flight. |
dimension |
flight_end_date |
flight_end_date |
The scheduled end date for an ad flight. |
dimension |
flight_start_date |
flight_start_date |
The scheduled start date for an ad flight. |
dimension |
floodlightActivityGroupId |
floodlightActivityGroupId |
The unique identifier for the Floodlight activity group to which a Floodlight activity belongs. |
metric |
floodlightActivityGroupName |
floodlightActivityGroupName |
The name of the Floodlight activity group. |
dimension |
floodlightActivityGroupTagString |
floodlightActivityGroupTagString |
The raw HTML or JavaScript tag string associated with the Floodlight activity group, used for implementation on a website. |
dimension |
floodlightActivityGroupType |
floodlightActivityGroupType |
The type of the Floodlight activity group, categorizing the kind of conversion it tracks (e.g., counter, sales). |
dimension |
floodlightAttributedInteraction |
Floodlight Attributed Interaction |
Indicates if an interaction was attributed by Floodlight. |
dimension |
floodlightAttributionType |
Floodlight Attribution Type |
The method of attribution used by Floodlight for a conversion (e.g., last click, linear). |
dimension |
floodlightConfigId |
Floodlight Configuration |
The unique identifier for a Floodlight configuration. |
dimension |
floodlightConfigurationId |
floodlightConfigurationId |
The unique identifier for the Floodlight configuration, which defines the global settings for an advertiser’s conversion tracking. |
metric |
floodlightConfigurationIdDimensionValue |
floodlightConfigurationIdDimensionValue |
A dimension value representing the unique identifier for a Floodlight configuration. |
dimension |
floodlightConfigurationIdDimensionValue.dimensionName |
floodlightConfigurationIdDimensionValue.dimensionName |
The programmatic name of the dimension representing the Floodlight configuration ID (e.g., ‘dfa:floodlightConfigId’). |
dimension |
floodlightConfigurationIdDimensionValue.etag |
floodlightConfigurationIdDimensionValue.etag |
An entity tag (ETag) for the Floodlight configuration ID dimension value, used for caching and to detect if the resource has changed. |
dimension |
floodlightConfigurationIdDimensionValue.kind |
floodlightConfigurationIdDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for the Floodlight configuration ID dimension value. |
dimension |
floodlightConfigurationIdDimensionValue.value |
floodlightConfigurationIdDimensionValue.value |
The actual unique numerical ID of the Floodlight configuration. |
metric |
floodlightImpressions |
Floodlight Impressions |
The number of times a Floodlight tag was triggered, indicating a user action or conversion. |
metric |
floodlightTagType |
floodlightTagType |
The type of Floodlight tag used for implementation, such as an image tag, iframe tag, or global site tag. |
dimension |
floodlightVariableDimension1 |
Floodlight Variable 1 |
The first custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension10 |
Floodlight Variable 10 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension11 |
Floodlight Variable 11 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension12 |
Floodlight Variable 12 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension13 |
Floodlight Variable 13 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension14 |
Floodlight Variable 14 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension15 |
Floodlight Variable 15 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension16 |
Floodlight Variable 16 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension17 |
Floodlight Variable 17 |
A user-defined custom variable (Floodlight Variable 17) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension18 |
Floodlight Variable 18 |
A user-defined custom variable (Floodlight Variable 18) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension19 |
Floodlight Variable 19 |
A user-defined custom variable (Floodlight Variable 19) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension2 |
Floodlight Variable 2 |
The second custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension20 |
Floodlight Variable 20 |
A user-defined custom variable (Floodlight Variable 20) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension21 |
Floodlight Variable 21 |
A user-defined custom variable (Floodlight Variable 21) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension22 |
Floodlight Variable 22 |
A user-defined custom variable (Floodlight Variable 22) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension23 |
Floodlight Variable 23 |
A user-defined custom variable (Floodlight Variable 23) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension24 |
Floodlight Variable 24 |
A user-defined custom variable (Floodlight Variable 24) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension25 |
Floodlight Variable 25 |
A user-defined custom variable (Floodlight Variable 25) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension26 |
Floodlight Variable 26 |
A user-defined custom variable (Floodlight Variable 26) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension27 |
Floodlight Variable 27 |
A user-defined custom variable (Floodlight Variable 27) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension28 |
Floodlight Variable 28 |
A user-defined custom variable (Floodlight Variable 28) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension29 |
Floodlight Variable 29 |
A user-defined custom variable (Floodlight Variable 29) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension3 |
Floodlight Variable 3 |
The third custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension30 |
Floodlight Variable 30 |
A user-defined custom variable (Floodlight Variable 30) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension31 |
Floodlight Variable 31 |
A user-defined custom variable (Floodlight Variable 31) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension32 |
Floodlight Variable 32 |
A user-defined custom variable (Floodlight Variable 32) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension33 |
Floodlight Variable 33 |
A user-defined custom variable (Floodlight Variable 33) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension34 |
Floodlight Variable 34 |
A user-defined custom variable (Floodlight Variable 34) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension35 |
Floodlight Variable 35 |
A user-defined custom variable (Floodlight Variable 35) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension4 |
Floodlight Variable 4 |
The fourth custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension40 |
Floodlight Variable 40 |
A user-defined custom variable (Floodlight Variable 40) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension41 |
Floodlight Variable 41 |
A user-defined custom variable (Floodlight Variable 41) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension42 |
Floodlight Variable 42 |
A user-defined custom variable (Floodlight Variable 42) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension43 |
Floodlight Variable 43 |
A user-defined custom variable (Floodlight Variable 43) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension44 |
Floodlight Variable 44 |
A user-defined custom variable (Floodlight Variable 44) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension45 |
Floodlight Variable 45 |
A user-defined custom variable (Floodlight Variable 45) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension46 |
Floodlight Variable 46 |
A user-defined custom variable (Floodlight Variable 46) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension47 |
Floodlight Variable 47 |
A user-defined custom variable (Floodlight Variable 47) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension48 |
Floodlight Variable 48 |
A user-defined custom variable (Floodlight Variable 48) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension49 |
Floodlight Variable 49 |
A user-defined custom variable (Floodlight Variable 49) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension5 |
Floodlight Variable 5 |
The fifth custom Floodlight variable, available as a dimension in Floodlight reports. |
dimension |
floodlightVariableDimension50 |
Floodlight Variable 50 |
A user-defined custom variable (Floodlight Variable 50) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension51 |
Floodlight Variable 51 |
A user-defined custom variable (Floodlight Variable 51) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension52 |
Floodlight Variable 52 |
A user-defined custom variable (Floodlight Variable 52) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension53 |
Floodlight Variable 53 |
A user-defined custom variable (Floodlight Variable 53) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension54 |
Floodlight Variable 54 |
A user-defined custom variable (Floodlight Variable 54) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension55 |
Floodlight Variable 55 |
A user-defined custom variable (Floodlight Variable 55) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension56 |
Floodlight Variable 56 |
A user-defined custom variable (Floodlight Variable 56) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension58 |
Floodlight Variable 58 |
A user-defined custom variable (Floodlight Variable 58) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension59 |
Floodlight Variable 59 |
A user-defined custom variable (Floodlight Variable 59) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension6 |
Floodlight Variable 6 |
Custom Floodlight Variable 6, which can store custom data for reporting. |
dimension |
floodlightVariableDimension60 |
Floodlight Variable 60 |
A user-defined custom variable (Floodlight Variable 60) used to collect additional data for Floodlight activities. |
dimension |
floodlightVariableDimension7 |
Floodlight Variable 7 |
Custom Floodlight Variable 7, which can store custom data for reporting. |
dimension |
floodlightVariableDimension8 |
Floodlight Variable 8 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlightVariableDimension9 |
Floodlight Variable 9 |
Custom Floodlight variable, used to capture specific values alongside a Floodlight activity, providing additional data points for conversion tracking. |
dimension |
floodlight_activity_names |
floodlight_activity_names |
The name of the Floodlight activity, identifying a specific conversion or user action. |
dimension |
floodlight_config |
floodlight_config |
The configuration settings for Floodlight activities, used for conversion tracking. |
metric |
floodlight_filter |
floodlight_filter |
A filter applied to Floodlight activities to narrow down reported conversion data. |
dimension |
format |
format |
The output format of the report (e.g., CSV, Excel) or the creative. |
dimension |
format_mapped_ad |
format_mapped_ad |
The format of the ad content mapped to a specific ad. |
dimension |
format_mapped_creative |
format_mapped_creative |
The format of the creative (e.g., image, HTML5, in-stream video). |
dimension |
format_mapped_package |
format_mapped_package |
The format of the ad content mapped to a specific ad package. |
dimension |
format_mapped_placement |
format_mapped_placement |
The ad format supported by a specific placement. |
dimension |
format_type |
format_type |
The format of the creative or ad (e.g., display, video, audio). |
dimension |
format_type_mapped_placement |
format_type_mapped_placement |
The specific type of format associated with a placement. |
dimension |
full-screen-average-view-time |
full-screen-average-view-time |
The average duration, in seconds, that a full-screen video creative was viewed. |
metric |
full-screen-impression |
full-screen-impression |
The number of times a full-screen video creative was displayed to a user. |
metric |
full-screen-video-completions |
full-screen-video-completions |
The number of times a full-screen video creative played entirely through to its end. |
metric |
full-screen-video-plays |
full-screen-video-plays |
The number of times a full-screen video creative started playing. |
metric |
full_screen_video_completions |
full_screen_video_completions |
The number of video plays that were completed while in full-screen mode. |
metric |
full_screen_video_plays |
full_screen_video_plays |
The number of times a video was played in full-screen mode. |
metric |
funnel_placement |
funnel_placement |
dimension |
|
gclid (string) |
gclid (string) |
The Google Click Identifier, a unique parameter passed in the URL to track clicks from Google Ads campaigns. |
dimension |
generalInvalidTrafficImpressions |
General Invalid Traffic (GIVT) Impressions |
The number of impressions identified as General Invalid Traffic (GIVT), often associated with non-human activity. |
metric |
global_channel |
global_channel |
A broader classification of the advertising channel. |
dimension |
gross_cost |
gross_cost |
The total cost before any deductions or adjustments. |
metric |
hour |
Hour |
The hour of the day when an event occurred. |
metric |
hoursSinceAttributedInteraction |
Hours Since Attributed Interaction |
The number of hours that have passed since the last attributed interaction leading to a conversion. |
metric |
hoursSinceFirstInteraction |
Hours Since First Interaction |
metric |
|
htmlCodeLocked |
htmlCodeLocked |
dimension |
|
id |
id |
The unique identifier for a creative. This is a read-only, auto-generated field. |
dimension |
idDimensionValue |
idDimensionValue |
The dimension value for the ID of an entity, such as a directory site. This is a read-only, auto-generated field. |
dimension |
idDimensionValue.dimensionName |
idDimensionValue.dimensionName |
The programmatic name of a dimension representing a unique identifier for an entity. |
dimension |
idDimensionValue.etag |
idDimensionValue.etag |
An entity tag (ETag) for a dimension value representing a unique identifier, used for caching and to detect if the resource has changed. |
dimension |
idDimensionValue.kind |
idDimensionValue.kind |
The API resource type identifier (e.g., ‘dfareporting#dimensionValue’) for a dimension value representing a unique identifier. |
dimension |
idDimensionValue.value |
idDimensionValue.value |
The actual value of an ID dimension, used to identify a specific entity such as an ad, campaign, or placement. |
metric |
impressionCount |
Impression Count |
The total number of impressions recorded. |
metric |
impressionDeliveryStatus |
Impression Delivery Status |
The delivery status of an impression, indicating if it was successfully served. |
metric |
impressions |
Impressions |
The total number of times an ad was served. |
metric |
impressions cpm |
impressions cpm |
Impressions cost per mille (thousand), representing the cost for one thousand ad impressions. |
metric |
impressions_account |
impressions_account |
Total impressions attributed to the account. |
metric |
impressions_ad |
impressions_ad |
Total impressions for a specific ad. |
metric |
impressions_campaign |
impressions_campaign |
Total impressions for a specific campaign. |
metric |
impressions_creative |
impressions_creative |
The number of times a specific ad creative was displayed. |
metric |
impressions_package |
impressions_package |
The number of times an ad package was displayed to users. |
metric |
impressions_placement |
impressions_placement |
Total impressions for a specific ad placement. |
metric |
inpageTagFormats |
inpageTagFormats |
The tag formats supported for in-page placements. |
dimension |
interactionChannel |
Interaction Channel |
The channel through which a user interaction with an ad occurred (e.g., display, video, mobile). |
dimension |
interactionCountNaturalSearch |
Interaction Count: Natural Search |
The count of user interactions attributed to natural (organic) search. |
metric |
interactionCountPaidSearch |
Interaction Count: Paid Search |
The count of user interactions attributed to paid search. |
metric |
interactionNumber |
Interaction Number |
A sequential number for an interaction within a user’s journey. |
metric |
interactionTime |
Interaction Date/Time |
The date and time when an interaction with an ad occurred. |
dimension |
interactionType |
Interaction Type |
The type of interaction with an ad (e.g., click, view). |
dimension |
interactive_impressions |
interactive_impressions |
The number of impressions where a user interacted with a rich media creative. |
metric |
interstitialTagFormats |
interstitialTagFormats |
The tag formats supported for interstitial placements, which are full-screen ads that appear between content. |
dimension |
invalidClicks |
Invalid Clicks |
The number of clicks on an ad creative that were identified as invalid (e.g., fraudulent, accidental, bot-generated). |
metric |
invalidImpressions |
Invalid Impressions |
The number of impressions that were identified as invalid (e.g., non-human traffic, served out of view). |
metric |
invalid_impressions_account |
invalid_impressions_account |
Impressions at the account level identified as invalid (e.g., by fraud detection). |
metric |
invalid_impressions_ad |
invalid_impressions_ad |
Invalid impressions for a specific ad. |
metric |
invalid_impressions_campaign |
invalid_impressions_campaign |
Invalid impressions for a specific campaign. |
metric |
invalid_impressions_creative |
invalid_impressions_creative |
Invalid impressions for a specific creative. |
metric |
invalid_impressions_package |
invalid_impressions_package |
The number of impressions identified as invalid (e.g., fraudulent, non-human) for a specific package of ad inventory. |
metric |
invalid_impressions_placement |
invalid_impressions_placement |
Invalid impressions for a specific ad placement. |
metric |
inventory_source_mapped_package |
inventory_source_mapped_package |
The source of the ad inventory mapped to a specific ad package. |
dimension |
inventory_source_mapped_placement |
inventory_source_mapped_placement |
The source of the ad inventory mapped to a specific placement. |
dimension |
keyName |
keyName |
dimension |
|
keyword |
Keyword |
The search keyword associated with an ad or conversion. |
dimension |
keyword_type_campaign |
keyword_type_campaign |
The type or category of keywords used within a campaign. |
dimension |
kind |
kind |
Identifies what kind of resource this is (e.g., ‘dfareporting#account’, ‘dfareporting#creative’). |
dimension |
label (string) |
label (string) |
A descriptive tag or identifier for an entity, often used in Floodlight activities. |
dimension |
landing |
landing |
Information related to the landing page, the destination URL after an ad click. |
dimension |
landingPageUrl |
Landing Page URL |
The URL of the page where the user lands after clicking an ad. |
dimension |
landing_page_Id |
landing_page_Id |
The unique identifier for the landing page associated with an ad or campaign. |
dimension |
landing_page_name |
landing_page_name |
The name of the landing page. |
dimension |
landing_page_url |
landing_page_url |
The full URL of the landing page where users are directed after clicking an ad. |
dimension |
language_campaign |
language_campaign |
The language targeted by a specific campaign. |
dimension |
language_code (string) |
language_code (string) |
The language code (e.g., ‘en’, ‘es’) associated with user settings or content. |
dimension |
language_creative |
language_creative |
The language of the creative asset. |
dimension |
language_mapped_creative |
language_mapped_creative |
The language of the content mapped to a specific creative. |
dimension |
language_mapped_placement |
language_mapped_placement |
The language targeted by a specific placement. |
dimension |
lastClickAttributedTransactionCount |
Click-through Transaction Count |
The number of transactions attributed to the last click before conversion. |
metric |
lastImpressionAttributedTransactionCount |
View-through Transaction Count |
The number of transactions attributed to the last impression before conversion. |
metric |
lastModifiedInfo |
lastModifiedInfo |
Information about the last modification of an entity, including the timestamp of the change. |
dimension |
latestTraffickedCreativeId |
latestTraffickedCreativeId |
The ID of the most recently trafficked Studio creative associated with rich media and VPAID creatives. |
metric |
length |
length |
The duration or size of an ad component. |
dimension |
length_mapped_ad |
length_mapped_ad |
The duration or length of the ad. |
dimension |
length_mapped_creative |
length_mapped_creative |
The duration or length of a creative, particularly relevant for video or audio creatives. |
dimension |
length_mapped_placement |
length_mapped_placement |
The duration or length associated with a specific placement. |
dimension |
locale |
locale |
The locale (language and region) associated with an account or campaign. |
dimension |
market_country_mapped_ad |
market_country_mapped_ad |
The market country dimension mapped to a specific ad. |
dimension |
market_country_mapped_campaign |
market_country_mapped_campaign |
The country of the market targeted by a specific campaign. |
dimension |
market_country_mapped_creative |
market_country_mapped_creative |
The market country dimension mapped to a specific creative. |
dimension |
market_country_mapped_package |
market_country_mapped_package |
The market country dimension mapped to a specific ad package. |
dimension |
market_country_mapped_placement |
market_country_mapped_placement |
The country of the market targeted by a specific placement. |
dimension |
market_geo_campaign |
market_geo_campaign |
Geographic market information for a campaign. |
dimension |
market_geo_placement |
market_geo_placement |
Geographic market information for a placement. |
dimension |
market_mapped_ad |
market_mapped_ad |
The market dimension mapped to a specific ad. |
dimension |
market_mapped_campaign |
market_mapped_campaign |
The market targeted by a specific campaign. |
dimension |
market_mapped_creative |
market_mapped_creative |
The market dimension mapped to a specific creative. |
dimension |
market_mapped_package |
market_mapped_package |
The market dimension mapped to a specific ad package. |
dimension |
market_mapped_placement |
market_mapped_placement |
The market targeted by a specific placement. |
dimension |
market_subtarget_placement |
market_subtarget_placement |
A granular market subtarget associated with a specific placement. |
dimension |
market_target_placement |
market_target_placement |
The primary market target associated with a specific placement. |
dimension |
master_brand |
master_brand |
The overarching brand under which campaigns are run, often mapped to an advertiser or advertiser group. |
dimension |
match_type_campaign |
match_type_campaign |
The keyword match type used in search ads within a campaign. |
dimension |
measurementSource |
Measurement Source |
The source from which the measurement data was collected (e.g., Google measured, provided, inferred). |
dimension |
mediaCost |
Media Cost |
The cost associated with media placements. |
metric |
mediaDuration |
mediaDuration |
The duration of the creative’s audio or video content, measured in seconds. |
metric |
media_Unique Reach: Average Impression Frequency |
media_Unique Reach: Average Impression Frequency |
The average number of times a unique user was exposed to an impression within a specific period. |
dimension |
media_Unique Reach: Total Reach |
media_Unique Reach: Total Reach |
The total number of unique users who were exposed to an impression. |
metric |
media_cost |
media_cost |
The cost of purchasing media inventory for ad placements. |
metric |
media_platform |
media_platform |
The platform used for delivering media content (e.g., web, mobile app). |
dimension |
media_region |
media_region |
The geographic region relevant to media delivery or reporting. |
dimension |
media_type |
media_type |
The type of media used for advertising (e.g., display, video, audio). |
dimension |
medium |
medium |
The general category of the advertising channel (e.g., paid search, display). |
dimension |
medium_mapped_package |
medium_mapped_package |
The advertising medium dimension mapped to a specific ad package. |
dimension |
medium_mapped_placement |
medium_mapped_placement |
The advertising medium for a specific placement. |
dimension |
mobile platform (string) |
mobile platform (string) |
The hardware platform (e.g., smartphone, tablet) on which an ad was delivered or a conversion occurred. |
dimension |
mobileCarrier |
Mobile Carrier |
The mobile carrier (e.g., Verizon, AT&T) of the user who viewed the ad. |
dimension |
month |
Month |
The month for which data is reported. |
dimension |
name |
placement_name |
The name of the creative. This is a required field. |
dimension |
naturalSearchActions |
Natural Search Actions |
The number of actions performed by users attributed to natural (organic) search. |
metric |
naturalSearchClicks |
Natural Search Clicks |
The number of clicks attributed to natural (organic) search. |
metric |
naturalSearchRevenue |
Natural Search Revenue |
The revenue generated from natural (organic) search. |
metric |
naturalSearchTransactions |
Natural Search Transactions |
The number of transactions attributed to natural (organic) search. |
metric |
net_costs |
net_costs |
The total cost after any deductions or adjustments. |
metric |
offline_online |
offline_online |
Indicates whether a conversion or event originated offline or online. |
dimension |
operatingSystem |
Operating System |
The operating system used by the user’s device (e.g., Windows, iOS, Android). |
dimension |
operatingSystemVersion |
Operating System Version |
The version of the operating system used by the user’s device. |
dimension |
ordValue |
ORD Value |
The Order Value, often used with Floodlight activities to track the monetary value of a conversion. |
dimension |
organic_paid |
organic_paid |
Distinguishes between organic (unpaid) and paid marketing efforts or traffic sources. |
dimension |
packageRoadblock |
Package/Roadblock |
The name of the package or roadblock containing multiple placements. |
dimension |
packageRoadblockId |
Package/Roadblock ID |
The unique identifier for a package or roadblock. |
metric |
packageRoadblockStrategy |
Package/Roadblock Strategy |
dimension |
|
packageRoadblockTotalBookedUnits |
Package/Roadblock Total Booked Units |
metric |
|
package_name |
package_name |
The name of the ad package, which is a group of placements that acts as a single pricing point. |
dimension |
package_roadblock |
package_roadblock |
dimension |
|
package_roadblock_id |
package_roadblock_id |
dimension |
|
package_roadblock_total_booked_units |
package_roadblock_total_booked_units |
metric |
|
package_strategy |
package_strategy |
The strategy used for ad packages or bundles. |
dimension |
package_total-booked-units |
package_total-booked-units |
The total number of units booked as part of an ad package or placement. |
metric |
package_total-planned-mediacost |
package_total-planned-mediacost |
The total planned media cost for an ad package. |
metric |
page_url (string) |
page_url (string) |
The URL of the webpage where the ad was displayed or where an event occurred. |
dimension |
paidSearchActions |
Paid Search Actions |
The number of actions resulting from paid search campaigns. |
metric |
paidSearchAd |
Paid Search Ad |
The name of the paid search ad. |
dimension |
paidSearchAdGroup |
Paid Search Ad Group |
The name of the paid search ad group. |
dimension |
paidSearchAdGroupId |
Paid Search Ad Group ID |
The ID of the paid search ad group. |
metric |
paidSearchAdId |
Paid Search Ad ID |
The ID of the paid search ad. |
metric |
paidSearchAdvertiser |
Paid Search Advertiser |
The name of the paid search advertiser. |
dimension |
paidSearchAdvertiserId |
Paid Search Advertiser ID |
The ID of the paid search advertiser. |
metric |
paidSearchAgency |
Paid Search Agency |
The name of the paid search agency. |
dimension |
paidSearchAgencyId |
Paid Search Agency ID |
The ID of the paid search agency. |
metric |
paidSearchAveragePosition |
Paid Search Average Position |
The average position of the paid search ad on the search results page. |
metric |
paidSearchBidStrategy |
Paid Search Bid Strategy |
The bid strategy used for the paid search campaign. |
dimension |
paidSearchBidStrategyId |
Paid Search Bid Strategy ID |
The ID of the bid strategy used for the paid search campaign. |
dimension |
paidSearchCampaign |
Paid Search Campaign |
The name of the paid search campaign. |
dimension |
paidSearchCampaignId |
Paid Search Campaign ID |
The ID of the paid search campaign. |
metric |
paidSearchClickRate |
Paid Search Click Rate |
The click-through rate (CTR) for paid search ads, calculated as clicks divided by impressions. |
metric |
paidSearchClicks |
Paid Search Clicks |
The number of clicks on paid search ads. |
metric |
paidSearchCost |
Paid Search Cost |
The cost incurred for paid search campaigns. |
metric |
paidSearchEngineAccount |
Paid Search Engine Account |
The name of the paid search engine account. |
dimension |
paidSearchEngineAccountCategory |
Paid Search Engine Account Category |
The category of the paid search engine account. |
dimension |
paidSearchEngineAccountId |
Paid Search Engine Account ID |
The ID of the paid search engine account. |
metric |
paidSearchExternalAdId |
Paid Search External Ad ID |
The external identifier for an ad within a paid search campaign. |
dimension |
paidSearchExternalCampaignId |
Paid Search External Campaign ID |
The external identifier for a campaign within a paid search platform. |
dimension |
paidSearchExternalKeywordId |
Paid Search External Keyword ID |
An external identifier for the paid search keyword. |
dimension |
paidSearchImpressions |
Paid Search Impressions |
The number of impressions for paid search ads. |
metric |
paidSearchKeyword |
Paid Search Keyword |
The keyword used for the paid search ad. |
dimension |
paidSearchKeywordId |
Paid Search Keyword ID |
The ID of the paid search keyword. |
metric |
paidSearchLandingPageUrl |
Paid Search Landing Page URL |
The landing page URL for paid search ads. |
dimension |
paidSearchLegacyKeywordId |
Paid Search Legacy Keyword ID |
A legacy identifier for the paid search keyword. |
metric |
paidSearchMatchType |
Paid Search Match Type |
The match type of the paid search keyword (e.g., exact, phrase, broad). |
dimension |
paidSearchRevenue |
Paid Search Revenue |
The revenue generated from paid search campaigns. |
metric |
paidSearchTransactions |
Paid Search Transactions |
The number of transactions resulting from paid search campaigns. |
metric |
paidSearchVisits |
Paid Search Visits |
The number of visits to a website resulting from clicks on paid search ads. |
metric |
parentUserRoleId |
parentUserRoleId |
metric |
|
partner_placement |
partner_placement |
The partner associated with a specific placement. |
dimension |
pathLength |
Path Length |
The number of interactions in a user’s conversion path. |
metric |
paymentSource |
Payment Source |
The source of payment for a placement, which is a required and read-only field after insertion. |
dimension |
percentInvalidClicks |
% Invalid Clicks |
The percentage of clicks identified as invalid. |
metric |
percentInvalidImpressions |
% Invalid Impressions |
The percentage of impressions deemed invalid (e.g., due to bot traffic or non-human activity). |
metric |
permissions |
permissions |
dimension |
|
placement |
Placement |
The name of the placement. |
dimension |
placementAssignments |
placementAssignments |
dimension |
|
placementCompatibility |
Placement Compatibility |
Indicates where a placement can be served, such as display, in-stream video, or in-app. This field is required on insertion. |
dimension |
placementCostStructure |
Placement Cost Structure |
The cost structure of a placement (e.g., CPM, CPC, Flat Rate). |
dimension |
placementEndDate |
Placement End Date |
The end date of the placement. |
dimension |
placementExternalId |
Placement External ID |
An identifier for the placement that is external to Campaign Manager 360. |
dimension |
placementGroupId |
package_id |
The unique identifier for a placement group, which often represents an ad package. |
dimension |
placementGroupType |
placement_group_type |
The type of the placement group, categorizing its characteristics or delivery method. |
dimension |
placementId |
Placement ID |
The unique identifier for a placement. |
metric |
placementIdDimensionValue.dimensionName |
placementIdDimensionValue.dimensionName |
The name of the dimension representing a placement ID. |
dimension |
placementIdDimensionValue.value |
placementIdDimensionValue.value |
The actual value of the placement ID. |
metric |
placementRate |
Placement Rate |
The rate or cost associated with an ad placement. |
metric |
placementSize |
Placement Pixel Size |
The dimensions (width x height) of the ad placement in pixels. |
dimension |
placementStartDate |
Placement Start Date |
The date when the placement is scheduled to begin serving ads. |
dimension |
placementStrategy |
Placement Strategy |
The strategy used to determine where an ad placement will be served. |
dimension |
placementTotalBookedUnits |
Placement Total Booked Units |
The total number of units (e.g., impressions, clicks) booked for a specific ad placement. |
metric |
placementTotalPlannedMediaCost |
Placement Total Planned Media Cost |
The total planned media cost for a specific ad placement. |
metric |
placement_compatibility |
placement_compatibility |
The compatibility requirements or characteristics of a specific placement (e.g., display, in-app). |
dimension |
placement_cost-structure |
placement_cost-structure |
The billing model or structure for the placement, such as Cost Per Mille (CPM), Cost Per Click (CPC), or Cost Per Acquisition (CPA). |
dimension |
placement_cost_structure |
placement_cost_structure |
The financial model or structure defining how costs are calculated for a specific placement. |
dimension |
placement_end-date |
placement_end-date |
The date when the placement is scheduled to end. |
dimension |
placement_end_date |
placement_end_date |
The scheduled end date for an ad placement. |
dimension |
placement_end_time |
placement_end_time |
The scheduled end time for an ad placement. |
dimension |
placement_external_id |
placement_external_id |
An identifier for the placement from an external system. |
dimension |
placement_flight-end-date |
placement_flight-end-date |
The end date of the flight, representing a specific active period, for the placement. |
dimension |
placement_flight-start-date |
placement_flight-start-date |
The start date of the flight, representing a specific active period, for the placement. |
dimension |
placement_pixel-size |
placement_pixel-size |
The dimensions (width and height) of the placement in pixels. |
dimension |
placement_pixel_size |
placement_pixel_size |
The pixel dimensions (width x height) of the ad placement. |
dimension |
placement_rate |
placement_rate |
The agreed-upon rate for the placement based on its cost structure (e.g., cost per mille, cost per click). |
metric |
placement_start-date |
placement_start-date |
The date when the placement is scheduled to start. |
dimension |
placement_start_date |
placement_start_date |
The scheduled start date for an ad placement. |
dimension |
placement_start_time |
placement_start_time |
The scheduled start time for an ad placement. |
dimension |
placement_strategy |
placement_strategy |
The strategy defined for a specific ad placement. |
dimension |
placement_total-booked-units |
placement_total-booked-units |
The total number of units (e.g., impressions, clicks) that have been booked or reserved for the placement. |
metric |
placement_total_booked_units |
placement_total_booked_units |
The total number of ad units (e.g., impressions) that were booked for a specific placement. |
metric |
placement_total_planned_media_cost |
placement_total_planned_media_cost |
The total planned media cost for a specific placement. |
metric |
plannedMediaCost |
Planned Media Cost |
The estimated or budgeted media cost for an advertising campaign or placement. |
metric |
platformType |
Platform Type |
The type of platform where the ad was served (e.g., web, mobile). |
dimension |
platform_mapped_advertiser |
platform_mapped_advertiser |
The platform dimension mapped to a specific advertiser. |
dimension |
pricingSchedule |
pricingSchedule |
The pricing schedule for a placement, including start date, end date, and pricing type. This field is required on insertion. |
dimension |
pricing_model |
pricing_model |
The pricing strategy used for ad inventory (e.g., CPM, CPC). |
dimension |
pricing_model_mapped_placement |
pricing_model_mapped_placement |
The pricing model (e.g., CPM, CPC, CPA) used for a specific placement. |
dimension |
product_group |
product_group |
dimension |
|
product_name (string) |
product_name (string) |
A textual representation of the name of a product. |
dimension |
profile_id |
profile_id |
The unique identifier for the user profile associated with the Campaign Manager 360 account. |
dimension |
profile_name |
profile_name |
The name of the user profile associated with the Campaign Manager 360 account. |
dimension |
programmatic_buy |
programmatic_buy |
Indicates whether the ad placement was purchased programmatically. |
dimension |
programmatic_deal_type_placement |
programmatic_deal_type_placement |
The type of programmatic deal (e.g., guaranteed, preferred) used for a specific placement. |
dimension |
progressOffset |
progressOffset |
dimension |
|
provisionalImpressions |
Provisional Impressions |
Estimated or temporary impressions that are subject to final reconciliation. |
metric |
publisherSpecificationId |
publisherSpecificationId |
metric |
|
publisherTags |
publisherTags |
dimension |
|
publisher_platform |
publisher_platform |
The platform or website owned by the publisher where ads are displayed. |
dimension |
purchase_campaign_cost |
purchase_campaign_cost |
The cost incurred for an advertising campaign specifically aimed at driving purchases. |
dimension |
purchase_campaign_impressions |
purchase_campaign_impressions |
The number of times ads from a purchase-focused campaign were displayed. |
dimension |
region |
region |
The geographical region associated with an event or user. |
dimension |
regionID (number) |
regionID (number) |
A numerical identifier for a specific geographic region where an ad was served. |
metric |
regionID (string) |
regionID (string) |
A string identifier for a specific geographic region where an ad was served. |
dimension |
renderingId |
Rendering ID |
A unique identifier for a specific rendered version of a creative. |
metric |
renderingIdDimensionValue |
renderingIdDimensionValue |
A dimension value representing the unique identifier for a specific rendered version of a creative. |
dimension |
report_id |
report_id |
The unique identifier of the report. |
dimension |
reportsConfiguration |
reportsConfiguration |
Defines settings for report generation within an account, such as time zone and exposure to conversion reporting. |
dimension |
reportsConfiguration.exposureToConversionEnabled |
reportsConfiguration.exposureToConversionEnabled |
A boolean indicating whether the exposure to conversion report is enabled, showing detailed pathway information. |
dimension |
reportsConfiguration.lookbackConfiguration.clickDuration |
reportsConfiguration.lookbackConfiguration.clickDuration |
The default lookback window duration for clicks for new advertisers in an account. |
metric |
reportsConfiguration.lookbackConfiguration.postImpressionActivitiesDuration |
reportsConfiguration.lookbackConfiguration.postImpressionActivitiesDuration |
The default lookback window duration for post-impression activities for new advertisers in an account. |
metric |
reportsConfiguration.reportGenerationTimeZoneId |
reportsConfiguration.reportGenerationTimeZoneId |
The time zone ID used for report generation for this account. This is a required field that cannot be changed on update. |
metric |
requiredFlashVersion |
requiredFlashVersion |
metric |
|
revenuePerClick |
Revenue Per Click |
The revenue generated per click on an ad. |
metric |
revenuePerThousandImpressions |
Revenue Per Thousand Impressions |
The revenue generated for every one thousand ad impressions (RPM or CPM). |
metric |
richMediaAudioCompletions |
Audio Completions |
The number of times an audio clip within a rich media creative played to completion. |
dimension |
richMediaAudioFirstQuartileCompletes |
Audio First Quartile Completions |
The number of times an audio clip within a rich media creative played to the end of its first quartile (25% mark). |
dimension |
richMediaAudioMidpoints |
Audio Midpoints |
The number of times an audio clip within a rich media creative played to its midpoint (50% mark). |
dimension |
richMediaAudioMutes |
Audio Mutes |
The number of times the audio component of a rich media creative was muted by the user. |
dimension |
richMediaAudioPauses |
Audio Pauses |
The number of times the audio component of a rich media creative was paused by the user. |
dimension |
richMediaAudioPlays |
Audio Plays |
The number of times an audio clip within a rich media creative was played or started by a user. |
dimension |
richMediaAudioReplays |
Audio Replays |
The number of times the audio component of a rich media creative was replayed by the user. |
dimension |
richMediaAudioThirdQuartileCompletes |
Audio Third Quartile Completions |
The number of times an audio clip within a rich media creative played to the end of its third quartile (75% mark). |
dimension |
richMediaAudioUnmutes |
Audio Unmutes |
The number of times the audio component of a rich media creative was unmuted by the user. |
dimension |
richMediaAverageDisplayTime |
Average Display Time |
The average amount of time a rich media creative was displayed. |
metric |
richMediaAverageExpansionTime |
Average Expansion Time |
The average time rich media creatives were expanded. |
metric |
richMediaAverageFullScreenViewTime |
Full-Screen Average View Time |
The average time a rich media creative was viewed in full-screen mode. |
metric |
richMediaAverageInteractionTime |
Average Interaction Time |
The average amount of time users interacted with a rich media creative. |
dimension |
richMediaAverageVideoViewTime |
Video Average View Time |
The average time rich media video content was viewed. |
metric |
richMediaBackupImages |
Backup Image |
The number of backup image impressions served for rich media creatives. |
metric |
richMediaClickRate |
Rich Media Click Rate |
The percentage of rich media impressions that resulted in a click. |
metric |
richMediaClicks |
Rich Media Clicks |
The number of clicks on rich media creatives. |
metric |
richMediaCodeServes |
Code Serves |
The number of times the rich media creative code was served. |
metric |
richMediaCustomAverageTime |
Average Time |
The average time for a custom rich media event. |
metric |
richMediaCustomCounters |
Counters |
The count of custom rich media events. |
metric |
richMediaCustomExits |
Exits |
The number of custom exits from rich media creatives. |
metric |
richMediaCustomTimers |
Timers |
The values recorded by custom rich media timers. |
metric |
richMediaCustomVariable |
Custom Variable |
A custom variable defined for tracking interactions within rich media creatives. |
dimension |
richMediaCustomVariableCount1 |
Custom Variable Count 1 |
The count for the first custom rich media variable. |
metric |
richMediaCustomVariableCount2 |
Custom Variable Count 2 |
The count for the second custom rich media variable. |
metric |
richMediaDisplayTime |
Total Display Time |
The total amount of time rich media creatives were displayed. |
metric |
richMediaEngagements |
Rich Media Engagements |
The total number of engagements with rich media creatives. |
metric |
richMediaEvent |
Rich Media Event |
The name or type of a specific rich media event. |
dimension |
richMediaEventCounters |
Event Counters |
A collection of counters for various predefined or custom rich media interaction events. |
metric |
richMediaEventTimers |
Event Timers |
A collection of timers that track the duration of various predefined or custom rich media interaction events. |
metric |
richMediaExpansionTime |
Expansion Time |
The total time rich media creatives were expanded. |
metric |
richMediaExpansions |
Expansions |
The number of times rich media creatives were expanded by users. |
metric |
richMediaFullScreenImpressions |
Full-Screen Impressions |
The number of times rich media creatives were viewed in full-screen mode. |
metric |
richMediaFullScreenVideoCompletes |
Full-Screen Video Completions |
The number of times rich media videos were completed in full-screen mode. |
metric |
richMediaFullScreenVideoPlays |
Full-Screen Video Plays |
The number of times rich media videos were played in full-screen mode. |
metric |
richMediaHtml5Impressions |
HTML5 Impressions |
The number of impressions delivered for HTML5 rich media creatives. |
dimension |
richMediaImpressions |
Rich Media Impressions |
The number of times rich media creatives were shown. |
metric |
richMediaInteractionRate |
Interaction Rate |
The percentage of rich media impressions that resulted in an interaction. |
metric |
richMediaInteractionTime |
Total Interaction Time |
The total amount of time users interacted with rich media creatives. |
metric |
richMediaInteractions |
Total Interactions |
The total number of interactions with rich media creatives. |
metric |
richMediaInteractiveImpressions |
Interactive Impressions |
The number of rich media impressions where a user interacted with the creative. |
metric |
richMediaManualCloses |
Manual Closes |
The number of times rich media creatives were manually closed by users. |
metric |
richMediaScrolls |
Rich Media Scrolls |
The number of times users scrolled within a rich media creative. |
metric |
richMediaTrueViewViews |
TrueView Views |
The number of views for TrueView rich media video ads. |
metric |
richMediaVideoCompanionClicks |
Video Companion Clicks |
The number of clicks on companion banners for rich media videos. |
metric |
richMediaVideoCompletions |
Video Completions |
The number of times rich media videos were played to completion. |
metric |
richMediaVideoFirstQuartileCompletes |
Video First Quartile Completions |
The number of times rich media videos played through the first quartile (25%). |
metric |
richMediaVideoFullScreens |
Video Full-Screen |
The number of times rich media videos entered full-screen mode. |
metric |
richMediaVideoInteractionRate |
Video Interaction Rate |
The rate at which users interacted with rich media video content. |
metric |
richMediaVideoInteractions |
Video Interactions |
The number of interactions with rich media video content. |
metric |
richMediaVideoLength |
Video Length |
The total length of the rich media video content. |
dimension |
richMediaVideoMidpoints |
Video Midpoints |
The number of times rich media videos played through the midpoint (50%). |
metric |
richMediaVideoMutes |
Video Mutes |
The number of times rich media videos were muted by users. |
metric |
richMediaVideoPauses |
Video Pauses |
The number of times rich media videos were paused by users. |
metric |
richMediaVideoPlays |
Video Plays |
The number of times rich media videos were played. |
metric |
richMediaVideoProgressEvents |
Video Progress Events |
Custom events configured to track specific progress points within rich media video creatives, such as quartile completions. |
metric |
richMediaVideoReplays |
Video Replays |
The number of times rich media videos were replayed by users. |
metric |
richMediaVideoSkips |
Video Skips |
The number of times rich media videos were skipped by users. |
metric |
richMediaVideoStops |
Video Stops |
The number of times rich media videos were stopped by users. |
metric |
richMediaVideoThirdQuartileCompletes |
Video Third Quartile Completions |
The number of times rich media videos played through the third quartile (75%). |
metric |
richMediaVideoUnmutes |
Video Unmutes |
The number of times rich media videos were unmuted by users. |
metric |
richMediaVideoViewRate |
Video View Rate |
The percentage of rich media video plays that resulted in a view. |
metric |
richMediaVideoViews |
Video Views |
The number of times rich media videos were viewed. |
metric |
rich_media_engagements |
rich_media_engagements |
The number of user interactions with a rich media creative. |
metric |
roadblockImpressions |
Roadblock Impressions |
The number of impressions delivered as part of a roadblock, where multiple ad creatives are served simultaneously on a single page view. |
metric |
screen_resolution (string) |
screen_resolution (string) |
The screen resolution of the device where the ad was displayed, represented as a string (e.g., ‘1920x1080’). |
dimension |
searchTerm (string) |
searchTerm (string) |
The keyword or phrase a user entered in a search engine that led to an ad interaction. |
dimension |
secure |
secure |
dimension |
|
segment |
segment |
A defined group of users or customers with shared characteristics, used for targeting or analysis. |
dimension |
serving_type |
serving_type |
The method or type of ad serving. |
dimension |
settings.activeViewOptOut |
settings.activeViewOptOut |
A setting indicating whether Active View tracking is opted out or disabled. |
dimension |
settings.dfpSettings.dfpNetworkCode |
settings.dfpSettings.dfpNetworkCode |
The network code for the associated Google Ad Manager (formerly DFP) network. |
metric |
settings.dfpSettings.dfpNetworkName |
settings.dfpSettings.dfpNetworkName |
The network name for the associated Google Ad Manager (formerly DFP) network. |
dimension |
settings.dfpSettings.programmaticPlacementAccepted |
settings.dfpSettings.programmaticPlacementAccepted |
Indicates whether programmatic placements are accepted within the DFP settings. |
dimension |
settings.dfpSettings.pubPaidPlacementAccepted |
settings.dfpSettings.pubPaidPlacementAccepted |
Indicates whether publisher-paid placements are accepted within the DFP settings. |
dimension |
settings.dfpSettings.publisherPortalOnly |
settings.dfpSettings.publisherPortalOnly |
Indicates if the DFP settings restrict access to the publisher portal only. |
dimension |
site |
Site (CM360) |
The name of the website or app where ads are served, as defined in Campaign Manager 360. |
dimension |
siteContacts |
siteContacts |
dimension |
|
siteDirectory |
Site (Site Directory) |
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site. |
dimension |
siteDirectoryId |
Site ID (Site Directory) |
The ID of the site in the Site Directory. |
metric |
siteId |
Site ID (CM360) |
The unique identifier for the site as defined in Campaign Manager 360. |
metric |
siteIdDimensionValue |
siteIdDimensionValue |
The unique identifier for a site. |
dimension |
siteKeyname |
Site Keyname |
A unique identifier or key name for a specific site in Campaign Manager. |
dimension |
siteName |
siteName |
The name of the site. |
dimension |
siteSettings |
siteSettings |
dimension |
|
site_cm360 |
site_cm360 |
The name of the site as defined in Campaign Manager 360. |
dimension |
site_id_cm360 |
site_id_cm360 |
The unique identifier for the site as defined in Campaign Manager 360. |
dimension |
site_id_site_directory |
site_id_site_directory |
dimension |
|
site_key |
site_key |
A unique key or identifier for a site. |
dimension |
site_keyname |
site_keyname |
dimension |
|
site_language (string) |
site_language (string) |
The language of the website where the ad was served. |
dimension |
site_site_directory |
site_site_directory |
dimension |
|
size |
placement_size |
The pixel dimensions (width x height) of the creative. |
dimension |
skipOffset |
skipOffset |
dimension |
|
skippable |
skippable |
Indicates whether the video creative allows users to skip it after a certain duration. |
dimension |
socialFollows |
Follows |
The number of new followers gained from social media activity related to an ad or campaign. |
metric |
socialLikes |
Likes |
The number of likes or positive reactions generated from social media activity related to an ad or campaign. |
metric |
socialOtherInteractions |
Other Social Interactions |
The number of social interactions with an ad beyond standard clicks, shares, or replies. |
metric |
socialReplies |
Replies |
The number of replies received for a social ad. |
metric |
socialSharesExternal |
Shares (External) |
The number of times an ad or content was shared on external social media platforms. |
metric |
socialSharesInternal |
Shares (Internal) |
The number of times an ad or content was shared on internal or owned social platforms. |
metric |
socialTotalEngagements |
Total Social Engagements |
The total number of interactions (likes, shares, comments, etc.) with an ad or content on social media platforms. |
metric |
source |
source |
The origin of the traffic or event. |
dimension |
spend |
spend |
The total amount of money spent on advertising. |
metric |
sslCompliant |
sslCompliant |
Indicates if the ad or creative asset is compliant with SSL (Secure Sockets Layer) standards. |
dimension |
sslOverride |
sslOverride |
Specifies whether the creative should be treated as SSL-compliant, even if a system scan indicates otherwise. |
dimension |
sslRequired |
sslRequired |
Indicates whether the ad requires to be served over a secure (SSL) connection. |
dimension |
startDate |
campaign_start_date |
The scheduled start date for the campaign. |
dimension |
startTime |
ad_start_date |
The scheduled start time for the ad’s delivery. |
dimension |
state |
State/Region |
The state or region associated with the user or event. |
dimension |
state_region |
state_region |
dimension |
|
status |
status |
The current state or condition of an entity, such as an ad or campaign. |
dimension |
studioAdvertiserId |
studioAdvertiserId |
The unique identifier for the Studio advertiser associated with rich media, VPAID creatives, or dynamic feeds. |
metric |
studioCreativeId |
studioCreativeId |
The unique identifier for the Studio creative. |
metric |
studioTraffickedCreativeId |
studioTraffickedCreativeId |
The ID of the Studio creative that has been trafficked to an ad server, applicable to rich media and VPAID creatives. |
metric |
studio_tech_fee |
studio_tech_fee |
The technical fees associated with using Google Creative Studio for creative development or serving. |
metric |
subaccountId |
subaccountId |
The unique identifier for a subaccount within a main account, used for segmentation and management. |
metric |
supplyCost |
supplyCost |
The cost incurred for the media inventory (supply) where ads are displayed. |
dimension |
suspended |
suspended |
dimension |
|
tagFormat |
tagFormat |
The format of the ad tag used for a placement. |
dimension |
tagFormats |
tagFormats |
A list of tag formats available or used for a placement. |
dimension |
tagSetting |
tagSetting |
Configuration settings related to ad tags, such as whether SSL is required or if they are compliant. |
dimension |
tagString |
tagString |
dimension |
|
target_placement |
target_placement |
The specific targeting criteria applied to a placement. |
dimension |
targeting_type |
targeting_type |
The method or strategy used to target an audience for an ad or campaign. |
dimension |
targeting_type_campaign |
targeting_type_campaign |
The type of targeting applied to a specific campaign. |
dimension |
targeting_type_display |
targeting_type_display |
The display name for the type of targeting used for the ad or campaign. |
dimension |
thirdPartyBackupImageImpressionsUrl |
thirdPartyBackupImageImpressionsUrl |
A third-party URL used for tracking impressions of a backup image. |
dimension |
thirdPartyRichMediaImpressionsUrl |
thirdPartyRichMediaImpressionsUrl |
A third-party URL used for tracking impressions of rich media creatives. |
dimension |
thirdPartyUrls |
thirdPartyUrls |
dimension |
|
timestamp (string) |
timestamp (string) |
The specific date and time an event occurred, represented as a string. |
dimension |
total costs |
total costs |
The overall financial expenditure associated with advertising activities. |
metric |
total-conversions |
total-conversions |
The total number of conversion events recorded for a campaign or ad. |
metric |
total-revenue |
total-revenue |
The total revenue generated by an advertising campaign or from all activities. |
metric |
totalConversions |
Total Conversions |
The total number of times users took a desired action after seeing or clicking an ad. |
metric |
totalConversionsRevenue |
Total Revenue |
The total revenue attributed to all conversions, including both click-through and view-through conversions. |
metric |
totalFileSize |
totalFileSize |
The combined file size, in bytes, of all assets associated with a creative. |
metric |
total_booked |
total_booked |
The total amount booked for the campaign or ad. |
metric |
total_display_time |
total_display_time |
metric |
|
transactionCount |
Transaction Count |
The total number of transactions recorded. |
metric |
trueview_views |
trueview_views |
The number of views for TrueView video ads. |
metric |
type |
type |
The type of creative (e.g., standard, rich media, in-stream video). |
dimension |
u1 (string) |
u1 (string) |
Custom Floodlight Variable 1, represented as a string, for tracking custom data. |
dimension |
u2 (string) |
u2 (string) |
Custom Floodlight Variable 2, represented as a string, for tracking custom data. |
dimension |
u3 (string) |
u3 (string) |
Custom Floodlight Variable 3, represented as a string, for tracking custom data. |
dimension |
u4 (string) |
u4 (string) |
Custom Floodlight Variable 4, represented as a string, for tracking custom data. |
dimension |
u5 (string) |
u5 (string) |
Custom Floodlight Variable 5, represented as a string, for tracking custom data. |
dimension |
uniqueReachAverageImpressionFrequency |
Unique Reach: Average Impression Frequency |
The average number of impressions served to a unique user. |
dimension |
uniqueReachAverageViewableImpressionFrequency |
Unique Reach: Average Viewable Impression Frequency |
The average number of times a unique user was shown a viewable impression of an ad or campaign. |
dimension |
uniqueReachClickReach |
Unique Reach: Click Reach |
The number of unique users who clicked on an ad or campaign. |
dimension |
uniqueReachImpressionReach |
Unique Reach: Impression Reach |
The number of unique users who saw at least one impression of an ad. |
dimension |
uniqueReachTotalReach |
Unique Reach: Total Reach |
The total number of unique users reached by impressions or clicks. |
dimension |
uniqueReachViewableImpressionReach |
Unique Reach: Viewable Impression Reach |
The number of unique users who saw at least one viewable impression of an ad. |
metric |
universalAdId |
universalAdId |
A unique creative identifier maintained across various ad systems by a registration authority, as defined by standards like VAST. |
dimension |
update_datetime |
update_datetime |
The date and time when the entity was last updated. |
dimension |
url |
url |
The Uniform Resource Locator (URL) associated with an ad, creative, or landing page. |
dimension |
userAccessType |
userAccessType |
dimension |
|
userDefinedVariableTypes |
userDefinedVariableTypes |
The types of custom variables defined by users, often in the context of Floodlight activities. |
dimension |
user_agent (string) |
user_agent (string) |
The user agent string of the browser or device used for the interaction, providing details about the client. |
dimension |
valid_impressions_account |
valid_impressions_account |
Valid impressions recorded at the account level. |
metric |
valid_impressions_ad |
valid_impressions_ad |
Valid impressions recorded for a specific ad. |
metric |
valid_impressions_campaign |
valid_impressions_campaign |
Valid impressions recorded for a specific campaign. |
metric |
valid_impressions_creative |
valid_impressions_creative |
Valid impressions recorded for a specific creative. |
metric |
valid_impressions_package |
valid_impressions_package |
The number of impressions deemed valid (e.g., non-fraudulent, human) for a specific package of ad inventory. |
metric |
valid_impressions_placement |
valid_impressions_placement |
Valid impressions recorded for a specific ad placement. |
metric |
vat |
vat |
metric |
|
vat_rate |
vat_rate |
metric |
|
verificationBlockedImpressions |
Blocked Impressions |
The number of impressions that were prevented from being served or counted due to verification rules (e.g., brand safety, invalid traffic). |
metric |
verificationClassifiedImpressions |
Classified Impressions |
The number of impressions that have been categorized and evaluated by a verification service based on various criteria (e.g., viewability, brand safety). |
metric |
verificationMeasurableImpressionsForAudio |
Measurable Impressions For Audio |
The number of audio ad impressions that were capable of being measured for audibility and other relevant metrics by a verification service. |
metric |
verificationMeasurableImpressionsForVideoPlayerLocation |
Measurable Impressions For Video Player Location |
The number of video impressions that were measured for verification purposes based on video player location. |
metric |
verificationMeasurableImpressionsForVideoPlayerSize |
Measurable Impressions For Video Player Size |
The number of measurable impressions based on the video player size. |
metric |
verificationPercentageMeasurableImpressionsForAudio |
Percentage Of Measurable Impressions For Audio |
The percentage of audio ad impressions that were capable of being measured for audibility and other relevant metrics by a verification service. |
metric |
verificationPercentageMeasurableImpressionsForVideoPlayerLocation |
Percentage Of Measurable Impressions For Video Player Location |
The percentage of video impressions that were measured for verification purposes based on video player location. |
metric |
verificationPercentageMeasurableImpressionsForVideoPlayerSize |
Percentage Of Measurable Impressions For Video Player Size |
The percentage of video impressions that were measured for verification purposes based on video player size. |
metric |
verificationPublisherProblems |
Publisher Problems |
The number of detected problems or issues stemming from the publisher’s site or app, as identified by a verification service. |
metric |
verificationReportingProblems |
Reporting Problems |
The number of detected problems or discrepancies related to the reporting of ad metrics, as identified by a verification service. |
metric |
verificationServingProblems |
Serving Problems |
The number of detected problems or errors related to the serving of ad creatives, as identified by a verification service. |
metric |
verificationVideoMutedAtStart |
Video Muted At Start |
The number of times a video creative began playing with its audio initially muted. |
metric |
verificationVideoPlayerHdSizeImpressions |
HD Video Player Size Impressions |
The number of impressions where the video played in an HD-sized player. |
metric |
verificationVideoPlayerLargeSizeImpressions |
Large Video Player Size Impressions |
The number of impressions where the video played in a large-sized player. |
metric |
verificationVideoPlayerLocationAvgPixelsFromLeft |
Video Player Location Avg Pixels From Left |
The average pixel distance from the left edge of the viewport where the video player was located during an impression. |
metric |
verificationVideoPlayerLocationAvgPixelsFromTop |
Video Player Location Avg Pixels From Top |
The average pixel distance from the top edge of the viewport where the video player was located during an impression. |
metric |
verificationVideoPlayerSizeAvgHeight |
Video Player Size Avg Height |
The average height, in pixels, of the video player during an impression. |
metric |
verificationVideoPlayerSizeAvgWidth |
Video Player Size Avg Width |
The average width, in pixels, of the video player during an impression. |
metric |
verificationVideoPlayerSmallSizeImpressions |
Small Video Player Size Impressions |
The number of impressions where the video played in a small-sized player. |
metric |
verificationVideoProminenceScoreDimension |
Video Prominence Score |
A score that reflects the prominence or visibility of a video ad player on a webpage, often related to its size and position. |
dimension |
verificationWarnings |
Warnings |
The total number of warnings generated by the verification service, indicating potential issues that do not necessarily block impressions. |
metric |
version |
creative_version |
The version number of the creative, used to track multiple iterations in reports. |
metric |
video-completions |
video-completions |
The number of times a video creative played entirely through to its end. |
metric |
video-first-quartile-completions |
video-first-quartile-completions |
The number of times a video creative played through at least the first 25% of its duration. |
metric |
video-full-screen |
video-full-screen |
The number of times a video creative was viewed in full-screen mode. |
metric |
video-mid-points |
video-mid-points |
The number of times a video creative played through at least 50% of its duration. |
metric |
video-mutes |
video-mutes |
The number of times the audio of a video creative was muted by the user. |
metric |
video-pauses |
video-pauses |
The number of times a video creative was paused by the user. |
metric |
video-plays |
video-plays |
The number of times a video creative started playing. |
metric |
video-replays |
video-replays |
The number of times a video creative was replayed by the user. |
metric |
video-skips |
video-skips |
The number of times a video creative was skipped by the user. |
metric |
video-stops |
video-stops |
The number of times a video creative was stopped by the user. |
metric |
video-third-quartile-completions |
video-third-quartile-completions |
The number of times a video creative played through at least 75% of its duration. |
metric |
video-unmutes |
video-unmutes |
The number of times the audio of a video creative was unmuted by the user. |
metric |
video-views |
video-views |
The number of times a video creative was considered viewed, often based on a defined duration threshold. |
metric |
videoCompanionClicks |
Companion Clicks |
The number of clicks recorded for companion creatives associated with a video creative. |
metric |
videoCompanionImpressions |
Companion Views |
The number of impressions recorded for companion creatives associated with a video creative. |
metric |
videoSettings |
videoSettings |
Settings specific to video creatives, such as companion creatives, transcodes, and skippability. |
dimension |
video_completions |
video_completions |
The total number of times a video ad was played to 100% completion. |
metric |
video_full_screen |
video_full_screen |
Indicates whether the video was played in full-screen mode. |
metric |
video_interactions |
video_interactions |
The number of times users interacted with a video ad (e.g., pause, rewind). |
metric |
video_p100_completions |
video_p100_completions |
The number of video plays that reached 100% completion. |
metric |
video_p25_completions |
video_p25_completions |
The number of video plays that reached 25% completion. |
metric |
video_p50_completions |
video_p50_completions |
The number of video plays that reached 50% completion. |
metric |
video_p75_completions |
video_p75_completions |
The number of video plays that reached 75% completion. |
metric |
video_plays |
video_plays |
The total number of times a video ad started playing. |
metric |
video_skips |
video_skips |
The number of times a video ad was skipped by users. |
metric |
video_views |
video_views |
The total number of times a video ad was viewed. |
metric |
views |
views |
The number of times content, such as a video, was viewed. |
metric |
week |
Week |
A time dimension representing the week for which data is reported. |
dimension |
withinFloodlightLookbackWindow |
Within Floodlight Lookback Window |
Indicates whether a conversion activity falls within the defined Floodlight lookback window. |
dimension |
year_campaign |
year_campaign |
The year associated with the campaign. |
dimension |
zipCode |
ZIP/Postal Code |
The ZIP or postal code associated with the user or event, used for geographic reporting or targeting. |
dimension |
{NUM}: Active View: Viewable Impression Cookie Reach |
{NUM}: Active View: Viewable Impression Cookie Reach |
The number of unique cookies that were served a viewable impression according to Active View. |
metric |
{NUM}: Click-through Conversions |
{NUM}: Click-through Conversions |
The number of conversions attributed to a click on an ad. |
metric |
{NUM}: Click-through Revenue |
{NUM}: Click-through Revenue |
The revenue generated from conversions attributed to a click on an ad. |
metric |
{NUM}: Cookie Reach: Click Reach |
{NUM}: Cookie Reach: Click Reach |
The number of unique cookies that registered a click on an ad. |
metric |
{NUM}: Cookie Reach: Impression Reach |
{NUM}: Cookie Reach: Impression Reach |
The number of unique cookies that were served an impression. |
metric |
{NUM}: Cookie Reach: Total Reach |
{NUM}: Cookie Reach: Total Reach |
The total number of unique cookies reached by ads (impressions or clicks). |
dimension |
{NUM}: Paid Search Actions |
{NUM}: Paid Search Actions |
The quantity of non-revenue conversions (e.g., sign-ups) attributed to paid search ads, often recorded by Floodlight counter activities, with {NUM} representing a custom variable index. |
metric |
{NUM}: Paid Search Revenue |
{NUM}: Paid Search Revenue |
The revenue generated from Floodlight conversions attributed to paid search ads, with {NUM} representing a custom variable index. |
metric |
{NUM}: Paid Search Transactions |
{NUM}: Paid Search Transactions |
The number of transactions recorded for a specific Paid Search Floodlight activity. |
metric |
{NUM}: Total Conversions |
{NUM}: Total Conversions |
The total number of conversions recorded. |
dimension |
{NUM}: Total Conversions + Cross-Environment |
{NUM}: Total Conversions + Cross-Environment |
The total number of conversions, including those occurring across different devices or environments. |
metric |
{NUM}: View-through Conversions |
{NUM}: View-through Conversions |
The number of conversions attributed to an ad impression where no click occurred. |
metric |
{PLACEHOLDER}: Click-through Conversion Events + Cross-Environment |
{PLACEHOLDER}: Click-through Conversion Events + Cross-Environment |
The total number of click-through conversion events, including cross-environment conversions, with {PLACEHOLDER} indicating a custom Floodlight variable or activity. |
metric |
{PLACEHOLDER}: Click-through Conversions |
{PLACEHOLDER}: Click-through Conversions |
Conversions attributed to an ad click. |
metric |
{PLACEHOLDER}: Click-through Conversions + Cross-Environment |
{PLACEHOLDER}: Click-through Conversions + Cross-Environment |
The number of conversions where a user clicked an ad and converted across different devices or environments. |
dimension |
{PLACEHOLDER}: Click-through Revenue |
{PLACEHOLDER}: Click-through Revenue |
Revenue generated from conversions that occurred after a user clicked on an ad. |
metric |
{PLACEHOLDER}: Natural Search Actions |
{PLACEHOLDER}: Natural Search Actions |
The number of actions generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Natural Search Revenue |
{PLACEHOLDER}: Natural Search Revenue |
The revenue generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Natural Search Transactions |
{PLACEHOLDER}: Natural Search Transactions |
The number of transactions generated from natural (organic) search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Actions |
{PLACEHOLDER}: Paid Search Actions |
The number of actions generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Revenue |
{PLACEHOLDER}: Paid Search Revenue |
The revenue generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Paid Search Transactions |
{PLACEHOLDER}: Paid Search Transactions |
The number of transactions generated from paid search efforts, specific to an attribution model. |
metric |
{PLACEHOLDER}: Total Conversion Events + Cross-Environment |
{PLACEHOLDER}: Total Conversion Events + Cross-Environment |
The total number of conversion events, including those attributed across different user environments. |
metric |
{PLACEHOLDER}: Total Conversions |
{PLACEHOLDER}: Total Conversions |
The total number of conversions, including various attribution models. |
metric |
{PLACEHOLDER}: Total Conversions + Cross-Environment |
{PLACEHOLDER}: Total Conversions + Cross-Environment |
The total number of conversions, including those attributed across different user environments and devices (e.g., from mobile to desktop). |
metric |
{PLACEHOLDER}: Total Conversions_1 |
{PLACEHOLDER}: Total Conversions_1 |
The total number of conversions for a specific Floodlight activity or custom variable, indicated by {PLACEHOLDER}. |
metric |
{PLACEHOLDER}: Total Revenue |
{PLACEHOLDER}: Total Revenue |
The total revenue attributed to conversions, specific to an attribution model. |
metric |
{PLACEHOLDER}: View-through Conversion Events + Cross-Environment |
{PLACEHOLDER}: View-through Conversion Events + Cross-Environment |
The number of view-through conversion events, including those attributed across different user environments. |
metric |
{PLACEHOLDER}: View-through Conversions |
{PLACEHOLDER}: View-through Conversions |
Conversions attributed to an ad impression (view) where the ad was not clicked. |
metric |
{PLACEHOLDER}: View-through Conversions + Cross-Environment |
{PLACEHOLDER}: View-through Conversions + Cross-Environment |
The number of view-through conversions, including those attributed across different user environments. |
dimension |
{PLACEHOLDER}: View-through Revenue |
{PLACEHOLDER}: View-through Revenue |
Revenue generated from conversions attributed to ad views without clicks, specific to an attribution model. |
metric |