Google Campaign Manager 360: Most-used fields

The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Currency (number)	Currency (number)	The currency used for financial metrics, represented as a numeric code or identifier.	metric
Currency (string)	Currency (string)	The ISO 4217 currency code used for financial values within the Campaign Manager 360 account, such as conversion values.	dimension
Page URL (string)	Page URL (string)	The URL of the page that users are directed to after clicking on an ad, also known as the click-through URL.	dimension
Report Date	Report Date	The specific date for which the report data is generated.	dimension
accountId	accountId	The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field.	metric
activeViewEligibleImpressions	Active View: Eligible Impressions	The number of impressions that were eligible to be measured by Active View.	metric
activeViewMeasurableImpressions	Active View: Measurable Impressions	The number of impressions that were measurable by Active View, indicating whether the ad creative appeared on a user’s screen.	metric
activeViewViewableImpressions	Active View: Viewable Impressions	The number of impressions that were considered viewable by Active View.	metric
activity	Activity	The name of a Floodlight activity.	dimension
activityClickThroughConversions	Click-through Conversions	The number of conversions attributed to a click on an ad, specifically for a Floodlight activity.	metric
activityClickThroughRevenue	Click-through Revenue	The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity.	metric
activityDeliveryStatus	Activity Delivery Status	The delivery status of a Floodlight activity.	dimension
activityGroup	Activity Group	The name of the Floodlight activity group to which an activity belongs.	dimension
activityId	Activity ID	The unique identifier for a Floodlight activity.	metric
activityTime	Activity Date/Time	The date and time when a user performed an activity that resulted in a conversion.	dimension
activityViewThroughConversions	View-through Conversions	The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.	metric
activityViewThroughRevenue	View-through Revenue	The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.	metric
ad	Ad	The name of the ad.	dimension
adId	Ad ID	The unique identifier for an ad.	dimension
adType	Ad Type	The type of ad (e.g., display, in-stream video, rich media).	dimension
adv:currencyCode	Currency	The currency code used for the advertiser’s account.	dimension
advertiser	Advertiser	The name of the advertiser.	dimension
advertiserGroup	Advertiser Group	The name of the advertiser group to which an advertiser belongs.	dimension
advertiserGroupId	advertiserGroupId	The unique identifier for the advertiser group to which an advertiser belongs.	metric
advertiserId	advertiser_id	The unique identifier for an advertiser.	metric
archived	archived	A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived.	dimension
campaign	Campaign	The name of the campaign.	dimension
campaignEndDate	Campaign End Date	The end date of the campaign.	dimension
campaignId	campaign_id	The unique identifier for a campaign.	dimension
campaignStartDate	Campaign Start Date	The start date of the campaign.	dimension
city	City	The city associated with the user or event.	dimension
clickRate	Click Rate	The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR).	metric
clicks	Clicks	The total number of clicks on an ad.	metric
conversionId	Conversion ID	The unique identifier for a specific conversion event.	metric
conversionUrl	Conversion URL	The URL where a conversion event takes place.	dimension
country	Country	The country where the user or event originated.	dimension
countryCode (number)	countryCode (number)	The numerical code representing a country.	metric
countryCode (string)	countryCode (string)	The two-letter ISO country code, used for geographic targeting or reporting.	dimension
creative	Creative	The name of the creative.	dimension
creativeId	Creative ID	The unique identifier for a creative.	metric
creativeType	Creative Type	The type of creative (e.g., image, rich media, video).	dimension
date	Date	The specific date for which data is reported.	dimension
dmaRegion	Designated Market Area (DMA)	The Designated Market Area (DMA) associated with the user or event.	dimension
dv360LineItem	DV360 Line Item	The name of the line item in Display & Video 360 (DV360).	dimension
dv360LineItemId	DV360 Line Item ID	The unique identifier for the line item in Display & Video 360 (DV360).	metric
floodlightAttributionType	Floodlight Attribution Type	The method of attribution used by Floodlight for a conversion (e.g., last click, linear).	dimension
floodlightConfigId	Floodlight Configuration	The unique identifier for a Floodlight configuration.	metric
floodlightImpressions	Floodlight Impressions	The number of times a Floodlight tag was triggered, indicating a user action or conversion.	dimension
impressions	Impressions	The total number of times an ad was served.	metric
interactionChannel	Interaction Channel	The channel through which a user interaction with an ad occurred (e.g., display, video, mobile).	dimension
interactionNumber	Interaction Number	A sequential number for an interaction within a user’s journey.	metric
interactionTime	Interaction Date/Time	The date and time when an interaction with an ad occurred.	dimension
interactionType	Interaction Type	The type of interaction with an ad (e.g., click, view).	dimension
lastClickAttributedTransactionCount	Click-through Transaction Count	The number of transactions attributed to the last click before conversion.	dimension
mediaCost	Media Cost	The cost associated with media placements.	metric
name	campaign_name	The name of the creative. This is a required field.	dimension
ordValue	ORD Value	The Order Value, often used with Floodlight activities to track the monetary value of a conversion.	metric
packageRoadblock	Package/Roadblock	The name of the package or roadblock containing multiple placements.	dimension
packageRoadblockId	Package/Roadblock ID	The unique identifier for a package or roadblock.	metric
paidSearchAdGroup	Paid Search Ad Group	The name of the paid search ad group.	dimension
paidSearchAdGroupId	Paid Search Ad Group ID	The ID of the paid search ad group.	metric
paidSearchAdId	Paid Search Ad ID	The ID of the paid search ad.	metric
paidSearchCampaign	Paid Search Campaign	The name of the paid search campaign.	dimension
paidSearchCampaignId	Paid Search Campaign ID	The ID of the paid search campaign.	metric
paidSearchEngineAccount	Paid Search Engine Account	The name of the paid search engine account.	dimension
paidSearchEngineAccountCategory	Paid Search Engine Account Category	The category of the paid search engine account.	dimension
paidSearchEngineAccountId	Paid Search Engine Account ID	The ID of the paid search engine account.	metric
paidSearchExternalAdId	Paid Search External Ad ID	The external identifier for an ad within a paid search campaign.	metric
paidSearchExternalCampaignId	Paid Search External Campaign ID	The external identifier for a campaign within a paid search platform.	metric
paidSearchExternalKeywordId	Paid Search External Keyword ID	An external identifier for the paid search keyword.	metric
paidSearchKeyword	Paid Search Keyword	The keyword used for the paid search ad.	dimension
paidSearchKeywordId	Paid Search Keyword ID	The ID of the paid search keyword.	metric
paidSearchLegacyKeywordId	Paid Search Legacy Keyword ID	A legacy identifier for the paid search keyword.	metric
placement	Placement	The name of the placement.	dimension
placementId	Placement ID	The unique identifier for a placement.	dimension
platformType	Platform Type	The type of platform where the ad was served (e.g., web, mobile).	dimension
regionID (number)	regionID (number)	A numerical identifier for a specific geographic region where an ad was served.	metric
regionID (string)	regionID (string)	A string identifier for a specific geographic region where an ad was served.	dimension
richMediaVideoCompletions	Video Completions	The number of times rich media videos were played to completion.	metric
richMediaVideoViews	Video Views	The number of times rich media videos were viewed.	metric
site	Site (CM360)	The name of the website or app where ads are served, as defined in Campaign Manager 360.	dimension
siteDirectory	Site (Site Directory)	The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.	dimension
siteId	Site ID (CM360)	The unique identifier for the site as defined in Campaign Manager 360.	metric
startDate	campaign_start_date	The scheduled start date for the campaign.	dimension
state	State/Region	The state or region associated with the user or event.	dimension
totalConversions	Total Conversions	The total number of times users took a desired action after seeing or clicking an ad.	metric
totalConversionsRevenue	Total Revenue	The total revenue attributed to all conversions, including both click-through and view-through conversions.	metric
uniqueReachAverageImpressionFrequency	Unique Reach: Average Impression Frequency	The average number of impressions served to a unique user.	dimension
uniqueReachClickReach	Unique Reach: Click Reach	The number of unique users who clicked on an ad or campaign.	dimension
uniqueReachImpressionReach	Unique Reach: Impression Reach	The number of unique users who saw at least one impression of an ad.	dimension
uniqueReachTotalReach	Unique Reach: Total Reach	The total number of unique users reached by impressions or clicks.	dimension
{PLACEHOLDER}: Total Conversions	{PLACEHOLDER}: Total Conversions	The total number of conversions, including various attribution models.	metric