Google Search Ads 360 (Beta): Most-used fields

The table below gives information about most-used fields that you can import from Google Search Ads 360 (Beta). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Absolute Top Impression Percentage	Absolute Top Impression Percentage	The percentage of Search ad impressions that appeared in the most prominent, absolute top position on the search results page.	metric
Accessible Bidding Strategy Id	Accessible Bidding Strategy Id	The unique identifier for a bidding strategy, including those owned by a customer or shared with a customer by a manager account.	metric
Ad Group Ad Creation Time	Ad Group Ad Creation Time	The timestamp when the ad group ad was created.	dimension
Ad Group Ad Display Url	Ad Group Ad Display Url	The URL that appears in the ad description for some ad formats, showing users where they will be directed.	dimension
Ad Group Ad Engine Id	Ad Group Ad Engine Id	The identifier of the ad in the external engine account (e.g., Yahoo Japan, Microsoft, Baidu), applicable to Search Ads 360 accounts.	metric
Ad Group Ad Engine Status	Ad Group Ad Engine Status	The additional status of the ad in the external engine account, such as active, eligible, or pending review.	dimension
Ad Group Ad Expanded Dynamic Search Ad Description1	Ad Group Ad Expanded Dynamic Search Ad Description1	The first description line of an Expanded Dynamic Search Ad.	dimension
Ad Group Ad Expanded Dynamic Search Ad Description2	Ad Group Ad Expanded Dynamic Search Ad Description2	The second description line of an Expanded Dynamic Search Ad.	dimension
Ad Group Ad Expanded Dynamic Search Ad Tracking Id	Ad Group Ad Expanded Dynamic Search Ad Tracking Id	The tracking identifier for an Expanded Dynamic Search Ad.	dimension
Ad Group Ad Expanded Text Ad Description1	Ad Group Ad Expanded Text Ad Description1	The first description line of an Expanded Text Ad.	dimension
Ad Group Ad Expanded Text Ad Description2	Ad Group Ad Expanded Text Ad Description2	The second description line of an Expanded Text Ad.	dimension
Ad Group Ad Expanded Text Ad Headline	Ad Group Ad Expanded Text Ad Headline	The first headline of an Expanded Text Ad.	dimension
Ad Group Ad Expanded Text Ad Headline2	Ad Group Ad Expanded Text Ad Headline2	The second headline of an Expanded Text Ad.	dimension
Ad Group Ad Expanded Text Ad Headline3	Ad Group Ad Expanded Text Ad Headline3	This field contains the text for the third headline of an Expanded Text Ad within a specific ad group.	dimension
Ad Group Ad Expanded Text Ad Path1	Ad Group Ad Expanded Text Ad Path1	The first optional path segment added to the display URL of an Expanded Text Ad, providing more context to users.	dimension
Ad Group Ad Expanded Text Ad Path2	Ad Group Ad Expanded Text Ad Path2	The second optional path segment added to the display URL of an Expanded Text Ad, providing more context to users.	dimension
Ad Group Ad Final Urls	Ad Group Ad Final Urls	The list of possible final URLs for the ad group ad, after any cross-domain redirects have been applied.	dimension
Ad Group Ad Id	Ad Group Ad Id	The unique identifier for an ad within an ad group.	dimension
Ad Group Ad Labels Name	Ad Group Ad Labels Name	The name of a label attached to the ad group ad.	dimension
Ad Group Ad Last Modified Time	Ad Group Ad Last Modified Time	The timestamp when the ad group ad was last modified.	dimension
Ad Group Ad Name	Ad Group Ad Name	The name used to identify the ad within an ad group, primarily supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd, and VideoAd types.	dimension
Ad Group Ad Responsive Search Ad Path1	Ad Group Ad Responsive Search Ad Path1	The first path component for customizing the display URL of a Responsive Search Ad.	dimension
Ad Group Ad Responsive Search Ad Path2	Ad Group Ad Responsive Search Ad Path2	The second path component for customizing the display URL of a Responsive Search Ad.	dimension
Ad Group Ad Rotation Mode	Ad Group Ad Rotation Mode	The rotation mode for ads within the ad group, determining how frequently ads are shown relative to each other.	dimension
Ad Group Ad Status	Ad Group Ad Status	This field reflects the current status of an ad within an ad group (e.g., ‘Enabled’, ‘Paused’, ‘Removed’, ‘Eligible’, ‘Pending review’).	dimension
Ad Group Ad Text Ad Description1	Ad Group Ad Text Ad Description1	The first description line of a text ad.	dimension
Ad Group Ad Text Ad Description2	Ad Group Ad Text Ad Description2	The second description line of a text ad.	dimension
Ad Group Ad Text Ad Headline	Ad Group Ad Text Ad Headline	The headline of a text ad.	dimension
Ad Group Ad Type	Ad Group Ad Type	The type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.	dimension
Ad Group Asset Status	Ad Group Asset Status	The status of the asset’s linkage to the ad group.	dimension
Ad Group Cpc Bid Micros	Ad Group Cpc Bid Micros	The cost-per-click (CPC) bid for the ad group, specified in micros (one millionth of a currency unit).	metric
Ad Group Creation Time	Ad Group Creation Time	The timestamp when the ad group was created.	dimension
Ad Group Criterion Age Range Type	Ad Group Criterion Age Range Type	This field defines the type of age range criterion applied at the ad group level for targeting users.	dimension
Ad Group Criterion Cpc Bid Micros	Ad Group Criterion Cpc Bid Micros	The maximum cost-per-click (CPC) bid amount (in micros) set for this ad group criterion.	metric
Ad Group Criterion Creation Time	Ad Group Criterion Creation Time	The timestamp (in YYYY-MM-DD HH:MM:SS format) when this ad group criterion was created, in the customer’s time zone.	dimension
Ad Group Criterion Criterion Id	Ad Group Criterion Criterion Id	The unique identifier for a criterion (e.g., keyword, location) within an ad group.	metric
Ad Group Criterion Effective Cpc Bid Micros	Ad Group Criterion Effective Cpc Bid Micros	The effective cost-per-click (CPC) bid for an ad group criterion, expressed in micros.	metric
Ad Group Criterion Engine Id	Ad Group Criterion Engine Id	The identifier for the ad group criterion in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	dimension
Ad Group Criterion Engine Status	Ad Group Criterion Engine Status	The serving status of the ad group criterion within the advertising engine (e.g., Approved, Disapproved, Eligible).	dimension
Ad Group Criterion Final Url Suffix	Ad Group Criterion Final Url Suffix	The suffix appended to the final URL for an ad group criterion, often used for tracking parameters.	dimension
Ad Group Criterion Final Urls	Ad Group Criterion Final Urls	The list of possible final URLs for the ad group criterion, after any cross-domain redirects. These URLs can override ad-level final URLs.	dimension
Ad Group Criterion Gender Type	Ad Group Criterion Gender Type	The type of gender targeted by this ad group criterion (e.g., Male, Female, Undetermined).	dimension
Ad Group Criterion Keyword Match Type	Ad Group Criterion Keyword Match Type	The match type for a keyword criterion (e.g., exact, phrase, broad), defining how closely a user’s search query must match the keyword.	dimension
Ad Group Criterion Keyword Text	Ad Group Criterion Keyword Text	The actual text of a keyword used as an ad group criterion.	dimension
Ad Group Criterion Labels Name	Ad Group Criterion Labels Name	The name of the label associated with an ad group criterion, used for organization and filtering.	dimension
Ad Group Criterion Last Modified Time	Ad Group Criterion Last Modified Time	The timestamp (in YYYY-MM-DD HH:MM:SS.SSSSSS format) when this ad group criterion was last modified, in the customer’s time zone.	dimension
Ad Group Criterion Negative	Ad Group Criterion Negative	A boolean flag indicating whether the criterion is used to exclude (true) or target (false) specific attributes within the ad group. This field is immutable.	dimension
Ad Group Criterion Quality Info Quality Score	Ad Group Criterion Quality Info Quality Score	The Quality Score for an ad group criterion, indicating the estimated quality of the keyword, ad, and landing page relevance.	metric
Ad Group Criterion Status	Ad Group Criterion Status	The status of the ad group criterion, indicating whether it’s enabled, paused, or removed.	dimension
Ad Group Criterion Tracking Url Template	Ad Group Criterion Tracking Url Template	The URL template used for tracking clicks for an ad group criterion.	dimension
Ad Group Criterion User List User List Id	Ad Group Criterion User List User List Id	The identifier for a user list used as an ad group criterion for targeting specific audiences.	metric
Ad Group Criterion User List User List Name	Ad Group Criterion User List User List Name	The name of the user list targeted or excluded by this ad group criterion.	dimension
Ad Group Criterion User List User List Type	Ad Group Criterion User List User List Type	The type of user list associated with an ad group criterion, used for audience targeting.	dimension
Ad Group End Date	Ad Group End Date	The end date for the ad group, after which ads in this group will stop serving.	dimension
Ad Group Engine Id	Ad Group Engine Id	The identifier of the ad group in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	metric
Ad Group Engine Status	Ad Group Engine Status	The additional status of the ad group in the external engine account, such as eligible or campaign ended.	dimension
Ad Group Id	Ad Group Id	The globally unique identifier for the ad group.	metric
Ad Group Labels Name	Ad Group Labels Name	The name of a label attached to the ad group.	dimension
Ad Group Labels Status	Ad Group Labels Status	The current status of a label applied to an ad group (e.g., enabled, removed).	dimension
Ad Group Language Code	Ad Group Language Code	The language code of the ads and keywords in an ad group.	dimension
Ad Group Last Modified Time	Ad Group Last Modified Time	The timestamp when the ad group was last modified.	dimension
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad Group Start Date	Ad Group Start Date	The start date for the ad group, indicating when ads in this group begin serving.	dimension
Ad Group Status	Ad Group Status	The status of the ad group, indicating whether it’s enabled, paused, or removed.	dimension
Ad Group Targeting Setting Target Restrictions	Ad Group Targeting Setting Target Restrictions	The targeting settings that define how criteria types are used to restrict the reach of the ad group, controlling whether targeting is applied or bids are only adjusted.	dimension
Ad Group Type	Ad Group Type	The type of ad group, such as Standard, Dynamic, or Showcase, applicable to Google Ads accounts.	dimension
Ad Network Type	Ad Network Type	The type of ad network where the ad was shown, such as Google Search, Display Network, or YouTube.	dimension
All Conversions	All Conversions	The total number of all conversion actions, including those not specifically optimized for, cross-device conversions, store visits, and certain phone calls.	metric
All Conversions By Conversion Date	All Conversions By Conversion Date	The total number of all conversion actions, reported based on the date the conversion occurred.	metric
All Conversions From Click To Call	All Conversions From Click To Call	The total number of conversions that originated from click-to-call interactions with ads.	metric
All Conversions From Directions	All Conversions From Directions	The total number of conversions that originated from requests for directions to a business location after interacting with an ad.	metric
All Conversions From Store Visit	All Conversions From Store Visit	The total number of conversions that originated from store visits attributed to advertising efforts.	metric
All Conversions Value	All Conversions Value	The sum of conversion values for all conversion actions, including those not specifically optimized for.	metric
All Conversions Value By Conversion Date	All Conversions Value By Conversion Date	The sum of conversion values for all conversion actions, reported based on the date the conversion occurred.	metric
All Conversions Value Per Cost	All Conversions Value Per Cost	The total value of all conversions divided by the total cost.	metric
App Installs	App Installs	The number of times a mobile application was installed as a result of an ad interaction, a key conversion metric for app campaigns.	metric
App Revenue	App Revenue	This metric represents the revenue generated from app-related conversions, typically part of conversion data.	metric
Asset Final Urls	Asset Final Urls	A list of the possible final URLs for the asset after all cross-domain redirects have been applied.	dimension
Asset Id	Asset Id	The unique identifier for the asset.	metric
Asset Interaction Target Asset	Asset Interaction Target Asset	The target asset with which a user interacted (e.g., a specific sitelink or callout).	dimension
Asset Name	Asset Name	The user-defined name of the asset.	dimension
Asset Sitelink Asset Description1	Asset Sitelink Asset Description1	The first line of descriptive text for a sitelink asset.	dimension
Asset Sitelink Asset Description2	Asset Sitelink Asset Description2	The second line of descriptive text for a sitelink asset.	dimension
Asset Sitelink Asset Link Text	Asset Sitelink Asset Link Text	The visible text of the link for a sitelink asset.	dimension
Asset Sitelink Asset Mobile Preferred	Asset Sitelink Asset Mobile Preferred	This field specifies if a sitelink asset is set to be preferred for display on mobile devices.	dimension
Asset Status	Asset Status	The current status of the asset (e.g., enabled, paused, removed).	dimension
Asset Type	Asset Type	The type of asset (e.g., sitelink, callout, image, structured snippet).	dimension
Average Cost	Average Cost	The average cost of an interaction (e.g., click) with an ad.	metric
Average Cpc	Average Cpc	The average amount charged for a click on your ad, calculated by dividing the total cost of clicks by the total number of clicks.	metric
Average Cpm	Average Cpm	The average cost per thousand impressions (CPM), calculated based on the total cost and total impressions.	metric
Average Quality Score	Average Quality Score	The average quality score of keywords or ads, which reflects the relevance and performance of an ad.	metric
Bidding Strategy Id	Bidding Strategy Id	The unique identifier for a bidding strategy.	metric
Bidding Strategy Name	Bidding Strategy Name	The unique name of the bidding strategy within an account.	dimension
Bidding Strategy Status	Bidding Strategy Status	The current status of the bidding strategy.	dimension
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros	Bidding Strategy Target Cpa Cpc Bid Ceiling Micros	The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target CPA’ bidding strategy.	metric
Bidding Strategy Target Cpa Cpc Bid Floor Micros	Bidding Strategy Target Cpa Cpc Bid Floor Micros	The minimum cost-per-click (CPC) bid floor, in micros, for a ‘Target CPA’ bidding strategy.	metric
Bidding Strategy Target Cpa Target Cpa Micros	Bidding Strategy Target Cpa Target Cpa Micros	The target Cost-Per-Acquisition (CPA), in micros, for a ‘Target CPA’ bidding strategy.	dimension
Bidding Strategy Target Roas Cpc Bid Ceiling Micros	Bidding Strategy Target Roas Cpc Bid Ceiling Micros	The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target ROAS’ bidding strategy.	metric
Bidding Strategy Target Roas Cpc Bid Floor Micros	Bidding Strategy Target Roas Cpc Bid Floor Micros	The minimum cost-per-click (CPC) bid floor, in micros, for a ‘Target ROAS’ bidding strategy.	metric
Bidding Strategy Target Roas Target Roas	Bidding Strategy Target Roas Target Roas	The target Return On Ad Spend (ROAS) set for a ‘Target ROAS’ bidding strategy.	metric
Bidding Strategy Target Spend Cpc Bid Ceiling Micros	Bidding Strategy Target Spend Cpc Bid Ceiling Micros	The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target Spend’ bidding strategy.	dimension
Bidding Strategy Target Spend Target Spend Micros	Bidding Strategy Target Spend Target Spend Micros	The target amount, in micros, to spend for the ‘Target Spend’ bidding strategy.	dimension
Bidding Strategy Type	Bidding Strategy Type	The type of automated bidding strategy used (e.g., MAXIMIZE_CONVERSIONS, TARGET_ROAS, MANUAL_CPC), which defines its primary objective.	dimension
Campaign Advertising Channel Sub Type	Campaign Advertising Channel Sub Type	The sub-type of the campaign’s advertising channel, providing more specific categorization within the main channel type.	dimension
Campaign Advertising Channel Type	Campaign Advertising Channel Type	The main type of the campaign’s advertising channel, such as Search Network, Display Network, or Shopping.	dimension
Campaign Asset Status	Campaign Asset Status	The status of an asset in relation to a campaign (e.g., enabled, paused, removed).	dimension
Campaign Bidding Strategy System Status	Campaign Bidding Strategy System Status	The system-determined status of the campaign’s bidding strategy.	dimension
Campaign Bidding Strategy Type	Campaign Bidding Strategy Type	The type of bidding strategy used by the campaign, such as Maximize Conversions or Target CPA.	dimension
Campaign Budget Amount Micros	Campaign Budget Amount Micros	The total budget amount for the campaign, specified in micros (one millionth of a currency unit).	metric
Campaign Budget Delivery Method	Campaign Budget Delivery Method	The method by which a campaign’s daily budget is spent (e.g., Standard or Accelerated).	dimension
Campaign Budget Period	Campaign Budget Period	The duration over which the campaign budget is allocated (e.g., daily, monthly).	dimension
Campaign Create Time	Campaign Create Time	The timestamp when the campaign was created.	dimension
Campaign Creation Time	Campaign Creation Time	The timestamp when the campaign was created.	dimension
Campaign Criterion Criterion Id	Campaign Criterion Criterion Id	The unique identifier for the campaign criterion. This field is ignored during mutate operations.	metric
Campaign Criterion Device Type	Campaign Criterion Device Type	The type of device (e.g., mobile, desktop, tablet) that was targeted or observed for a campaign criterion.	dimension
Campaign Criterion Display Name	Campaign Criterion Display Name	The user-friendly display name of the campaign criterion. This field is ignored during mutate operations.	dimension
Campaign Criterion Keyword Match Type	Campaign Criterion Keyword Match Type	The match type of the keyword (e.g., Exact, Phrase, Broad) used as a campaign criterion.	dimension
Campaign Criterion Keyword Text	Campaign Criterion Keyword Text	The text of the keyword used as a campaign criterion.	dimension
Campaign Criterion Language Language Constant Name	Campaign Criterion Language Language Constant Name	The name of the language used as a campaign criterion for targeting.	dimension
Campaign Criterion Last Modified Time	Campaign Criterion Last Modified Time	The date and time when the campaign criterion was last modified.	dimension
Campaign Criterion Location Geo Target Constant Canonical Name	Campaign Criterion Location Geo Target Constant Canonical Name	The fully qualified English name of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Country Code	Campaign Criterion Location Geo Target Constant Country Code	The ISO-3166-1 alpha-2 country code of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Id	Campaign Criterion Location Geo Target Constant Id	The unique identifier of the geographical target constant for this campaign location criterion.	metric
Campaign Criterion Location Geo Target Constant Name	Campaign Criterion Location Geo Target Constant Name	The best available English name of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Status	Campaign Criterion Location Geo Target Constant Status	The status of the geographical target constant (e.g., ENABLED, REMOVAL_PLANNED) for this campaign location criterion, indicating its availability for targeting.	dimension
Campaign Criterion Location Geo Target Constant Target Type	Campaign Criterion Location Geo Target Constant Target Type	The type of geographical target (e.g., City, State, Country, DMA region) for this campaign location criterion.	dimension
Campaign Criterion Location Group	Campaign Criterion Location Group	Represents a group of locations used as a criterion for the campaign, which can contain multiple geographical target constants.	dimension
Campaign Criterion Status	Campaign Criterion Status	The status of the campaign criterion (e.g., Enabled, Paused, Removed), indicating its active state within the campaign.	dimension
Campaign Criterion Type	Campaign Criterion Type	The type of criterion applied at the campaign level (e.g., AD_SCHEDULE, AGE_RANGE, LOCATION, LANGUAGE).	dimension
Campaign Criterion User List User List Id	Campaign Criterion User List User List Id	The unique identifier for a user list associated with a campaign criterion.	metric
Campaign Criterion User List User List Name	Campaign Criterion User List User List Name	The name of the user list used as a campaign criterion for audience targeting.	dimension
Campaign Criterion User List User List Type	Campaign Criterion User List User List Type	The type of user list associated with a campaign criterion. User lists define target audiences for advertising. Examples of user list types include CRM-based, external remarketing, logical, remarketing, rule-based, and similar lists.	dimension
Campaign Dynamic Search Ads Setting Domain Name	Campaign Dynamic Search Ads Setting Domain Name	The domain name specified in the campaign’s Dynamic Search Ads settings.	dimension
Campaign Dynamic Search Ads Setting Language Code	Campaign Dynamic Search Ads Setting Language Code	The language code specified in the campaign’s Dynamic Search Ads settings.	dimension
Campaign Dynamic Search Ads Setting Use Supplied Urls Only	Campaign Dynamic Search Ads Setting Use Supplied Urls Only	Indicates whether the campaign’s Dynamic Search Ads settings are configured to use only URLs explicitly supplied by the advertiser.	dimension
Campaign End Date	Campaign End Date	The end date for the campaign, after which it will stop serving.	dimension
Campaign Engine Id	Campaign Engine Id	The identifier of the campaign in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	dimension
Campaign Excluded Parent Asset Field Types	Campaign Excluded Parent Asset Field Types	The types of parent assets excluded from being used by the campaign.	dimension
Campaign Final Url Suffix	Campaign Final Url Suffix	A suffix that is appended to the final URL of all ads within this campaign, often used for tracking parameters.	dimension
Campaign Frequency Caps	Campaign Frequency Caps	The limits set on the number of times an ad in a campaign can be shown to the same user over a specific period.	dimension
Campaign Geo Target Type Setting Negative Geo Target Type	Campaign Geo Target Type Setting Negative Geo Target Type	The type of geographical targeting used to exclude specific locations for a campaign (e.g., physical location, location of interest).	dimension
Campaign Geo Target Type Setting Positive Geo Target Type	Campaign Geo Target Type Setting Positive Geo Target Type	The type of geographical targeting used to include specific locations for a campaign (e.g., physical location, location of interest).	dimension
Campaign Id	Campaign Id	The globally unique identifier for the campaign.	metric
Campaign Labels Id	Campaign Labels Id	The identifier for a label attached to the campaign, used for organization and filtering.	dimension
Campaign Labels Name	Campaign Labels Name	The name of a label attached to the campaign.	dimension
Campaign Labels Status	Campaign Labels Status	The current status of a label applied to a campaign (e.g., enabled, removed).	dimension
Campaign Labels Text Label Background Color	Campaign Labels Text Label Background Color	The background color of a text label applied to a campaign.	dimension
Campaign Labels Text Label Description	Campaign Labels Text Label Description	The descriptive text for a label applied to a campaign.	dimension
Campaign Last Modified Time	Campaign Last Modified Time	The timestamp when the campaign was last modified.	dimension
Campaign Manual Cpa	Campaign Manual Cpa	Indicates if the campaign uses a Manual Cost-Per-Acquisition (CPA) bidding strategy.	dimension
Campaign Manual Cpc Enhanced Cpc Enabled	Campaign Manual Cpc Enhanced Cpc Enabled	Indicates if Enhanced Cost-Per-Click (ECPC) is enabled for a campaign using a Manual CPC bidding strategy.	dimension
Campaign Manual Cpm	Campaign Manual Cpm	Indicates if the campaign uses a Manual Cost-Per-Mille (CPM) bidding strategy.	dimension
Campaign Maximize Conversion Value Target Roas	Campaign Maximize Conversion Value Target Roas	The target Return On Ad Spend (ROAS) set for a ‘Maximize Conversion Value’ bidding strategy, aiming to maximize revenue while achieving a specific ROAS.	dimension
Campaign Maximize Conversions Target Cpa Micros	Campaign Maximize Conversions Target Cpa Micros	The target Cost Per Acquisition (CPA) in micros set for a ‘Maximize Conversions’ bidding strategy, aiming to get the most conversions within a target CPA.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Network Settings Target Content Network	Campaign Network Settings Target Content Network	Indicates whether the campaign is set to show ads on the Google Content Network.	dimension
Campaign Network Settings Target Google Search	Campaign Network Settings Target Google Search	Indicates whether the campaign is set to show ads on Google Search results pages.	dimension
Campaign Network Settings Target Partner Search Network	Campaign Network Settings Target Partner Search Network	Indicates whether the campaign is set to show ads on Google’s search partners’ websites.	dimension
Campaign Network Settings Target Search Network	Campaign Network Settings Target Search Network	Indicates whether the campaign is set to show ads on the Google Search Network.	dimension
Campaign Optimization Goal Setting Optimization Goal Types	Campaign Optimization Goal Setting Optimization Goal Types	The specific goals set for campaign optimization (e.g., conversions, conversion value, clicks).	dimension
Campaign Percent Cpc Cpc Bid Ceiling Micros	Campaign Percent Cpc Cpc Bid Ceiling Micros	The maximum cost-per-click (CPC) bid, in micros, for a campaign using a Percent CPC bidding strategy.	dimension
Campaign Percent Cpc Enhanced Cpc Enabled	Campaign Percent Cpc Enhanced Cpc Enabled	Indicates if Enhanced Cost-Per-Click (ECPC) is enabled for a campaign using a Percent CPC bidding strategy.	dimension
Campaign Real Time Bidding Setting Opt In	Campaign Real Time Bidding Setting Opt In	Indicates whether the campaign is opted into real-time bidding.	dimension
Campaign Serving Status	Campaign Serving Status	The ad serving status of the campaign, indicating if the campaign is currently running ads.	dimension
Campaign Shopping Setting Campaign Priority	Campaign Shopping Setting Campaign Priority	The priority level for a Shopping campaign, used when advertising the same product across multiple Shopping campaigns in the same country. Higher priority campaigns take precedence.	dimension
Campaign Shopping Setting Enable Local	Campaign Shopping Setting Enable Local	Indicates whether the Shopping campaign is configured to include local products in its advertisements.	dimension
Campaign Shopping Setting Feed Label	Campaign Shopping Setting Feed Label	The feed label used to filter which products from the Merchant Center feed are included in the Shopping campaign.	dimension
Campaign Shopping Setting Merchant Id	Campaign Shopping Setting Merchant Id	The unique identifier of the Google Merchant Center account associated with the Shopping campaign.	dimension
Campaign Shopping Setting Sales Country	Campaign Shopping Setting Sales Country	The two-letter country code representing the sales country for products included in the Shopping campaign.	dimension
Campaign Shopping Setting Use Vehicle Inventory	Campaign Shopping Setting Use Vehicle Inventory	Indicates whether the Shopping campaign is configured to target vehicle listing inventory.	dimension
Campaign Start Date	Campaign Start Date	The date when the campaign began serving ads, in YYYY-MM-DD format, based on the customer’s timezone.	dimension
Campaign Status	Campaign Status	The status of the campaign, indicating whether it’s enabled, paused, or removed.	dimension
Campaign Target Cpa Cpc Bid Ceiling Micros	Campaign Target Cpa Cpc Bid Ceiling Micros	The maximum CPC bid limit (in micros) that the Target CPA bidding strategy is allowed to set for keywords managed by the strategy.	dimension
Campaign Target Cpa Cpc Bid Floor Micros	Campaign Target Cpa Cpc Bid Floor Micros	The minimum CPC bid limit (in micros) that the Target CPA bidding strategy is allowed to set for keywords managed by the strategy.	dimension
Campaign Target Cpa Target Cpa Micros	Campaign Target Cpa Target Cpa Micros	The average target Cost Per Acquisition (CPA) for the campaign (in micros), which the bidding strategy aims to achieve.	dimension
Campaign Target Cpm	Campaign Target Cpm	A bidding strategy that automatically optimizes the cost per thousand impressions (CPM) for the campaign.	dimension
Campaign Target Impression Share Cpc Bid Ceiling Micros	Campaign Target Impression Share Cpc Bid Ceiling Micros	The maximum CPC bid limit (in micros) for the Target Impression Share bidding strategy.	dimension
Campaign Target Impression Share Location	Campaign Target Impression Share Location	The targeted location on the search results page where the Target Impression Share strategy aims to show ads (e.g., ‘absolute top of page’, ‘anywhere on page’).	dimension
Campaign Target Impression Share Location Fraction Micros	Campaign Target Impression Share Location Fraction Micros	The desired percentage (in micros, where 1% = 10,000) of ad impressions to achieve in the specified target location for the Target Impression Share strategy.	dimension
Campaign Target Roas Cpc Bid Ceiling Micros	Campaign Target Roas Cpc Bid Ceiling Micros	The maximum CPC bid limit (in micros) that the Target Return On Ad Spend (ROAS) bidding strategy is allowed to set.	dimension
Campaign Target Roas Cpc Bid Floor Micros	Campaign Target Roas Cpc Bid Floor Micros	The minimum CPC bid limit (in micros) that the Target Return On Ad Spend (ROAS) bidding strategy is allowed to set.	dimension
Campaign Target Roas Target Roas	Campaign Target Roas Target Roas	The target Return On Ad Spend (ROAS) for the campaign, expressed as a decimal (e.g., 1.5 for 150%).	dimension
Campaign Target Spend Cpc Bid Ceiling Micros	Campaign Target Spend Cpc Bid Ceiling Micros	The maximum CPC bid limit (in micros) for the Target Spend bidding strategy.	dimension
Campaign Target Spend Target Spend Micros	Campaign Target Spend Target Spend Micros	The target spend amount (in micros) for the campaign, which the bidding strategy attempts to achieve while maximizing clicks. This field is deprecated.	dimension
Campaign Tracking Setting Tracking Url	Campaign Tracking Setting Tracking Url	The URL used for tracking purposes for a campaign.	dimension
Campaign Tracking Url Template	Campaign Tracking Url Template	The URL template used to construct the final tracking URL, allowing for custom parameters and value tracking.	dimension
Campaign Url Custom Parameters	Campaign Url Custom Parameters	A list of custom parameters used in the tracking URL template, final URLs, or mobile final URLs for dynamic tracking.	dimension
Campaign Url Expansion Opt Out	Campaign Url Expansion Opt Out	Indicates whether the campaign has opted out of dynamic URL expansion.	dimension
Clicks	Clicks	The total number of clicks on your ads.	metric
Client Account Conversions	Client Account Conversions	The total number of conversions recorded for the client account, including only conversion actions with the include_in_client_account_conversions_metric attribute set to true.	metric
Client Account Conversions Value	Client Account Conversions Value	The total value of client account conversions. This metric includes conversion actions with the ‘include_in_client_account_conversions_metric’ attribute set to true and is used for conversion-based bidding optimization.	metric
Client Account View Through Conversions	Client Account View Through Conversions	Conversions that occur when a customer sees a display or video ad but does not click on it, and later completes a conversion on your site, specifically attributed to a client account.	metric
Content Budget Lost Impression Share	Content Budget Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low budget.	dimension
Content Impression Share	Content Impression Share	The percentage of impressions that your ads received on the Content Network compared to the estimated total available impressions.	dimension
Content Rank Lost Impression Share	Content Rank Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low Ad Rank.	metric
Conversion Action	Conversion Action	Represents a conversion action, which defines a specific customer activity tracked as a conversion.	dimension
Conversion Action Attribution Model Settings Attribution Model	Conversion Action Attribution Model Settings Attribution Model	This field specifies the attribution model applied to a conversion action, which determines how credit is assigned to different touchpoints in the conversion path.	dimension
Conversion Action Category	Conversion Action Category	The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up).	dimension
Conversion Action Floodlight Settings Activity Group Tag	Conversion Action Floodlight Settings Activity Group Tag	The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes.	dimension
Conversion Action Floodlight Settings Activity Id	Conversion Action Floodlight Settings Activity Id	The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer.	metric
Conversion Action Floodlight Settings Activity Tag	Conversion Action Floodlight Settings Activity Tag	The string used to identify a specific Floodlight activity when reporting conversions.	dimension
Conversion Action Id	Conversion Action Id	The unique identifier for the conversion action.	metric
Conversion Action Include In Client Account Conversions Metric	Conversion Action Include In Client Account Conversions Metric	This field indicates whether the data from a specific conversion action is included in the aggregated ‘client account conversions’ metric.	dimension
Conversion Action Name	Conversion Action Name	The user-defined name of the conversion action, which is required when creating new conversion actions.	dimension
Conversion Action Name Category	Conversion Action Name Category	The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up).	dimension
Conversion Action Name Floodlight Settings Activity Id	Conversion Action Name Floodlight Settings Activity Id	This field represents the unique identifier of the Floodlight activity associated with a conversion action, as configured in the Floodlight settings.	dimension
Conversion Action Name Id	Conversion Action Name Id	The unique identifier for the conversion action.	dimension
Conversion Action Name Include In Client Account Conversions Metric	Conversion Action Name Include In Client Account Conversions Metric	This field provides the name of the conversion action that is configured to be included in the client account conversions metric.	dimension
Conversion Action Name Name	Conversion Action Name Name	The user-defined name of the conversion action, which is required when creating new conversion actions.	dimension
Conversion Action Type	Conversion Action Type	The type of the conversion action, such as WEBPAGE for website conversions, UPLOAD_CLICKS for offline conversions, or APP_DOWNLOAD for app installs.	dimension
Conversion Ad Id	Conversion Ad Id	The unique identifier for the ad associated with the conversion.	metric
Conversion Advertiser Conversion Id	Conversion Advertiser Conversion Id	The unique identifier assigned by the advertiser for a specific conversion event.	dimension
Conversion Asset Field Type	Conversion Asset Field Type	The type of asset associated with a recorded conversion (e.g., callout, sitelink).	dimension
Conversion Asset Id	Conversion Asset Id	The unique identifier for the asset that is associated with a conversion.	metric
Conversion Attribution Type	Conversion Attribution Type	The method used to attribute the conversion to a specific interaction, such as last click, data-driven, or time decay.	dimension
Conversion Click Id	Conversion Click Id	The unique identifier of the click event that resulted in the conversion.	dimension
Conversion Conversion Date Time	Conversion Conversion Date Time	The date and time when the conversion occurred.	dimension
Conversion Criterion Id	Conversion Criterion Id	The unique identifier of the campaign criterion (e.g., keyword, audience) that is associated with the conversion.	metric
Conversion Date Time	Conversion Date Time	The date and time when the conversion was recorded.	dimension
Conversion Floodlight Order Id	Conversion Floodlight Order Id	A unique identifier assigned by the advertiser or generated by Search Ads 360 for a specific conversion event, particularly for online conversions tracked by Floodlight activities. This corresponds to the conversion.floodlight_order_id in the API.	metric
Conversion Floodlight Original Revenue	Conversion Floodlight Original Revenue	The original revenue value reported by Floodlight for the conversion event before any adjustments.	metric
Conversion Id	Conversion Id	The unique identifier for the conversion event.	metric
Conversion Last Modified Date Time	Conversion Last Modified Date Time	The date and time when the conversion record was last modified.	dimension
Conversion Merchant Id	Conversion Merchant Id	The identifier for the merchant associated with a conversion, particularly relevant for shopping campaigns.	metric
Conversion Product Channel	Conversion Product Channel	The sales channel (e.g., online, local) of the product associated with the conversion.	dimension
Conversion Product Country Code	Conversion Product Country Code	The country code of the product associated with the conversion.	dimension
Conversion Product Id	Conversion Product Id	The unique identifier of the product associated with the conversion.	dimension
Conversion Product Language Code	Conversion Product Language Code	The language code of the product associated with the conversion.	dimension
Conversion Product Store Id	Conversion Product Store Id	The store identifier of the product associated with the conversion, relevant for local inventory ads.	dimension
Conversion Quantity	Conversion Quantity	The number of conversions recorded for a specific event or action.	metric
Conversion Revenue Micros	Conversion Revenue Micros	The revenue generated by the conversion, expressed in micros (one millionth of the currency unit).	metric
Conversion Status	Conversion Status	The current status of the conversion, such as enabled, removed, or pending.	dimension
Conversion Visit Date Time	Conversion Visit Date Time	The date and time of the visit that preceded the conversion.	dimension
Conversion Visit Id	Conversion Visit Id	The unique identifier of the visit that preceded the conversion.	metric
Conversions	Conversions	The total number of conversions recorded, including all conversion actions regardless of their ‘include_in_conversions_metric’ attribute.	metric
Conversions By Conversion Date	Conversions By Conversion Date	The total number of conversions segmented by the date they occurred.	metric
Conversions Value	Conversions Value	The total value of all conversions recorded.	metric
Conversions Value By Conversion Date	Conversions Value By Conversion Date	The total value of conversions segmented by the date they occurred.	metric
Conversions Value Per Cost	Conversions Value Per Cost	The value of conversions divided by the total cost.	metric
Cost Micros	Cost Micros	The total cost of ad interactions, represented in micros (one millionth of a currency unit).	metric
Cost Per All Conversions	Cost Per All Conversions	The total cost divided by the total number of all conversions.	metric
Cost Per Conversion	Cost Per Conversion	The total cost divided by the total number of conversions.	metric
Country	Country	Represents the geographic country associated with a campaign target or a geo-targeting constant.	dimension
Cross Device Conversions	Cross Device Conversions	The total number of conversions where a customer clicked on an ad on one device or browser and then converted on a different device or browser. These are already included in all_conversions.	metric
Cross Device Conversions By Conversion Date	Cross Device Conversions By Conversion Date	The number of cross-device conversions, segmented by the date on which the conversion occurred.	metric
Cross Device Conversions Value	Cross Device Conversions Value	The total value generated from cross-device conversions.	metric
Cross Device Conversions Value By Conversion Date	Cross Device Conversions Value By Conversion Date	The total value generated from cross-device conversions, segmented by the date on which the conversion occurred.	metric
Ctr	Ctr	The click-through rate, calculated as the number of clicks divided by the number of impressions.	metric
CurrencyID	CurrencyID	This field indicates the currency code (e.g., ‘USD’ for United States Dollar, ‘EUR’ for Euro) in which the account operates, following the ISO 4217 standard.	dimension
Customer Account Level	Customer Account Level	The hierarchical level of the customer account (e.g., Manager, Sub-manager, Associate manager, Service account).	dimension
Customer Account Status	Customer Account Status	The current operational status of the customer account (e.g., Enabled, Paused, Removed).	dimension
Customer Account Type	Customer Account Type	The type of the customer account, such as an advertiser or agency account.	dimension
Customer Associate Manager Descriptive Name	Customer Associate Manager Descriptive Name	The descriptive, user-friendly name of the associate manager account linked to this customer.	dimension
Customer Conversion Tracking Setting Google Ads Conversion Customer	Customer Conversion Tracking Setting Google Ads Conversion Customer	The resource name of the Google Ads customer account responsible for creating and managing conversions for this customer. This field is read-only.	dimension
Customer Creation Time	Customer Creation Time	The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was created, in the customer’s time zone.	dimension
Customer Currency Code	Customer Currency Code	The currency code used by the customer account, in ISO 4217 three-letter format.	dimension
Customer Descriptive Name	Customer Descriptive Name	The descriptive name of the customer account.	dimension
Customer Engine Id	Customer Engine Id	The ID of the customer account in the external advertising engine (e.g., Google Ads, Microsoft Advertising, Baidu).	metric
Customer Id	Customer Id	The unique identifier for the customer account.	metric
Customer Last Modified Time	Customer Last Modified Time	The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was last modified, in the customer’s time zone.	dimension
Customer Manager	Customer Manager	The identifier of the manager account that manages the current customer account.	dimension
Customer Manager Descriptive Name	Customer Manager Descriptive Name	The descriptive, user-friendly name of the manager account that manages this customer.	dimension
Customer Manager ID	Customer Manager ID	The ID of the manager account linked to the customer.	metric
Customer Manager Id	Customer Manager Id	The unique customer ID of the manager account that manages this customer. A value of 0 indicates no Search Ads 360 manager.	metric
Customer Manager descriptive name	Customer Manager descriptive name	The descriptive name of the manager account linked to the customer.	dimension
Customer Status	Customer Status	The overall status of the customer account (e.g., Enabled, Paused, Removed).	dimension
Customer Sub Manager Descriptive Name	Customer Sub Manager Descriptive Name	The descriptive, user-friendly name of the sub-manager account linked to this customer.	dimension
Customer Sub Manager Id	Customer Sub Manager Id	The unique customer ID of the sub-manager account linked to this customer. A value of 0 indicates no sub-manager.	metric
Customer Sub manager ID	Customer Sub manager ID	The ID of the sub-manager account linked to the customer. A value of 0 indicates no sub-manager.	metric
Customer Sub manager descriptive name	Customer Sub manager descriptive name	The descriptive name of the sub-manager account linked to the customer.	dimension
Customer Time Zone	Customer Time Zone	The local time zone of the customer account.	dimension
Date	Date	The specific date for which the data is reported, used for segmenting performance metrics over time.	dimension
Device	Device	The type of device (e.g., mobile, tablet, desktop) on which an ad impression or conversion occurred, used for segmentation.	dimension
Dynamic Search Ads Search Term View Landing Page	Dynamic Search Ads Search Term View Landing Page	The landing page URL associated with the dynamic search ad search term.	dimension
Geo Target City	Geo Target City	The city that was targeted for advertising.	dimension
Geo Target Metro	Geo Target Metro	The metropolitan area that was targeted for advertising.	dimension
Geo Target Region	Geo Target Region	The geographic region that was targeted for advertising.	dimension
Historical Landing Page Quality Score	Historical Landing Page Quality Score	A historical estimate of the quality of your landing page experience, which impacts ad performance and Quality Score.	dimension
Historical Quality Score	Historical Quality Score	A historical estimate of the quality of your ads, keywords, and landing pages, often used for diagnostic purposes.	metric
Impressions	Impressions	The total number of times your ad has appeared on a search results page or website on the Google Network.	metric
Interactions	Interactions	The total number of customer interactions with an ad, such as clicks, calls, or video views.	metric
Label Name	Label Name	The name of a label used for organizing entities like campaigns or ad groups.	dimension
Search Absolute Top Impression Share	Search Absolute Top Impression Share	The percentage of your Search ad impressions that were shown in the most prominent position above the organic search results.	metric
Search Budget Lost Absolute Top Impression Share	Search Budget Lost Absolute Top Impression Share	The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Budget Lost Impression Share	Search Budget Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Budget Lost Top Impression Share	Search Budget Lost Top Impression Share	The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Impression Share	Search Impression Share	The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive.	metric
Search Rank Lost Absolute Top Impression Share	Search Rank Lost Absolute Top Impression Share	The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Rank Lost Impression Share	Search Rank Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Rank Lost Top Impression Share	Search Rank Lost Top Impression Share	The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Top Impression Share	Search Top Impression Share	The percentage of your impressions that are shown anywhere at the top of the page above the organic search results.	metric
Top Impression Percentage	Top Impression Percentage	The percentage of your impressions that appeared in the top positions of search results.	metric
Value Per All Conversions	Value Per All Conversions	The average value generated per all conversions.	metric
Value Per All Conversions By Conversion Date	Value Per All Conversions By Conversion Date	The average value generated per all conversions, segmented by the date they occurred.	metric
Value Per Conversion	Value Per Conversion	The average value generated per conversion.	dimension
Value Per Conversions By Conversion Date	Value Per Conversions By Conversion Date	The average value generated per conversions, segmented by the date they occurred.	dimension
Visits	Visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser’s landing page, representing user engagements.	metric
Week	Week	The week of the year for which the data is reported.	dimension
Year	Year	The year for which the data is reported.	metric
ad_group_ad_final_urls	ad_group_ad_final_urls	The final URLs associated with an ad within an ad group, where the user is directed after clicking the ad.	dimension
ad_group_ad_headline	ad_group_ad_headline	The main headline text displayed for an ad within an ad group.	dimension
ad_group_ad_id	ad_group_ad_id	The unique identifier for an ad within an ad group.	dimension
ad_group_ad_labels	ad_group_ad_labels	The resource names of labels applied to an ad within an ad group for organizational and reporting purposes.	dimension
ad_group_ad_status	ad_group_ad_status	The current status of an ad within an ad group (e.g., enabled, paused, removed).	dimension
ad_group_ad_type	ad_group_ad_type	The type of ad (e.g., expanded text ad, responsive search ad) within an ad group.	dimension
ad_group_criterion_keyword_match_type	ad_group_criterion_keyword_match_type	The match type of the keyword within the ad group criterion (e.g., Exact, Phrase, Broad).	dimension
ad_group_criterion_keyword_text	ad_group_criterion_keyword_text	The text of the keyword associated with the ad group criterion.	dimension
ad_group_id	ad_group_id	The unique identifier for the ad group.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
ad_group_type	ad_group_type	The type of the ad group (e.g., Standard, DSA, Shopping).	dimension
agency_name	agency_name	The name of the agency managing the advertising accounts.	dimension
all_conversions	all_conversions	The total number of conversions, including all conversion actions regardless of their ‘include_in_conversions_metric’ setting.	metric
all_conversions_value	all_conversions_value	The total value generated from all conversions.	metric
average_quality_score	average_quality_score	The average quality score, which is an estimate of the quality of your ads, keywords, and landing pages.	metric
brand	brand	The brand associated with the advertising campaign or product.	dimension
buying type	buying type	The method used to purchase and target ads within a campaign, such as Auction or Reservation (formerly Reach and Frequency), influencing how bids are managed and ad delivery is optimized.	dimension
campaign_end_date	campaign_end_date	The date when the campaign is scheduled to end.	dimension
campaign_id	campaign_id	The unique identifier for the campaign.	dimension
campaign_labels	campaign_labels	The resource names of labels applied to a campaign for organizational and reporting purposes.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary objective of the advertising campaign (e.g., sales, leads, website traffic).	dimension
campaign_start_date	campaign_start_date	The date when the campaign is scheduled to begin.	dimension
campaign_type	campaign_type	The type of campaign, such as Search, Display, Performance Max, or Demand Gen. This determines ad types and features.	dimension
city	city	This field typically represents a geographical location used for targeting or reporting, such as the name of a city.	dimension
clicks	clicks	The number of clicks on an ad.	metric
conversion_action_category	conversion_action_category	The category of the conversion action (e.g., PURCHASE, LEAD, PAGE_VIEW).	dimension
conversion_action_creation_time	conversion_action_creation_time	The timestamp indicating when the Floodlight activity for the conversion action was created.	dimension
conversion_action_id	conversion_action_id	The unique identifier for a conversion action.	dimension
conversion_action_name	conversion_action_name	The name of the conversion action.	dimension
conversion_action_type	conversion_action_type	The type of conversion action (e.g., website, phone call, app download).	dimension
conversions	conversions	The total number of conversions recorded.	metric
conversions_value	conversions_value	The total value associated with the conversions recorded.	metric
cost	cost	This metric represents the total cost incurred for the reported entity, such as an ad, ad group, or campaign.	metric
cost_converted	cost_converted	The cost incurred after applying any necessary currency conversions.	metric
country	country	The country relevant to the reported data, such as the country of the advertiser or target audience.	dimension
currency_code	currency_code	The three-character ISO 4217 currency code used for monetary values (e.g., USD, EUR) in the account or for conversions.	dimension
customer_account_type	customer_account_type	The type of the customer’s engine account (e.g., Google Ads, Microsoft Advertising).	dimension
customer_descriptive_name	customer_descriptive_name	An optional, non-unique descriptive name for the customer account.	dimension
customer_id	customer_id	The unique identifier for the customer account.	dimension
customer_name	customer_name	The descriptive name of the customer account.	dimension
data_currency	data_currency	The currency in which the financial data is presented.	dimension
data_source	data_source	The specific source system or platform from which the data was collected.	dimension
date	date	The specific date for which the data is reported, used for segmenting metrics over time.	dimension
device	device	The type of device (e.g., mobile, desktop, tablet) on which the ad interaction or conversion occurred.	dimension
historical_creative_quality_score	historical_creative_quality_score	A historical estimate of the quality of your ad creative. This contributes to the overall Quality Score.	metric
historical_landing_page_quality_score	historical_landing_page_quality_score	A historical estimate of the quality of your landing page experience, which impacts ad performance and Quality Score.	dimension
historical_quality_score	historical_quality_score	A historical estimate of the overall Quality Score for ads, keywords, and landing pages.	metric
impressions	impressions	The number of times an ad was shown on a search results page or website on the Google Network.	metric
metrics.all_conversions	metrics.all_conversions	The total number of all conversions, including those that are not reported in the ‘conversions’ metric.	metric
metrics.all_conversions_value	metrics.all_conversions_value	The total value of all conversions, including those not reported in the ‘conversions_value’ metric.	metric
metrics.clicks	metrics.clicks	The total number of clicks recorded for an ad or other entity.	metric
metrics.client_account_conversions	metrics.client_account_conversions	The number of conversions that are attributed to the client account, based on specific conversion action settings.	metric
metrics.client_account_conversions_value	metrics.client_account_conversions_value	The total value associated with client account conversions.	metric
metrics.client_account_view_through_conversions	metrics.client_account_view_through_conversions	The total number of view-through conversions, which occur when a customer sees an image or rich media ad and later completes a conversion on your site without clicking on any of your ads. For Display Network ads, the last viewable impression receives credit. This metric excludes conversions from users who also interacted with other ads.	metric
metrics.content_budget_lost_impression_share	metrics.content_budget_lost_impression_share	The estimated percentage of impressions lost on the content network due to insufficient budget.	metric
metrics.content_impression_share	metrics.content_impression_share	The percentage of impressions your ads received on the content network compared to the total estimated impressions available.	metric
metrics.content_rank_lost_impression_share	metrics.content_rank_lost_impression_share	The estimated percentage of impressions lost on the content network due to poor Ad Rank.	metric
metrics.cost_micros	metrics.cost_micros	The total cost in micro-units (cost * 1,000,000) for all clicks or interactions.	metric
metrics.cross_device_conversions	metrics.cross_device_conversions	The total number of conversions that occur when a customer clicks on an ad on one device and then converts on a different device or browser. These conversions are already accounted for within the all_conversions metric.	metric
metrics.cross_device_conversions_value	metrics.cross_device_conversions_value	The total monetary value attributed to cross-device conversions.	metric
metrics.historical_quality_score	metrics.historical_quality_score	The historical Quality Score for a keyword or ad, representing its relevance and performance.	metric
metrics.impressions	metrics.impressions	The total number of times an ad was shown.	metric
metrics.search_budget_lost_absolute_top_impression_share	metrics.search_budget_lost_absolute_top_impression_share	The estimated percentage of impressions lost in the absolute top position on the Search Network due to insufficient budget.	metric
metrics.search_budget_lost_impression_share	metrics.search_budget_lost_impression_share	The estimated percentage of impressions lost on the Search Network due to insufficient budget.	metric
metrics.search_budget_lost_top_impression_share	metrics.search_budget_lost_top_impression_share	The estimated percentage of impressions lost in the top section of the Search Network results due to insufficient budget.	metric
metrics.visits	metrics.visits	The estimated number of visits to a business after a chargeable ad event (click or impression). This metric is derived from asset-based location data.	metric
product	product	Information related to the product advertised, including attributes like brand, category, or item ID, especially relevant for shopping campaigns.	dimension
region	region	A geographical region, often larger than a city, used for targeting or reporting within campaigns. This maps to the geo_target_constant resource.	dimension
status	status	The current operational status of an entity (e.g., campaign, ad group, ad).	dimension
visits	visits	The count of raw event data where a consumer clicks an ad and is redirected to a landing page, indicating a visit to the site.	metric