Google Search Ads 360 (Beta): Most-used fields

The table below gives information about most-used fields that you can import from Google Search Ads 360 (Beta). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Absolute Top Impression Percentage	Absolute Top Impression Percentage	The percentage of Search ad impressions that appeared in the most prominent, absolute top position on the search results page.	metric
Accessible Bidding Strategy Id	Accessible Bidding Strategy Id	The unique identifier for a bidding strategy, including those owned by a customer or shared with a customer by a manager account.	metric
Ad Group Ad Creation Time	Ad Group Ad Creation Time	The date and time when the ad group ad was created, in the customer’s time zone.	dimension
Ad Group Ad Display Url	Ad Group Ad Display Url	The URL shown in the ad, representing the landing page.	dimension
Ad Group Ad Engine Id	Ad Group Ad Engine Id	The identifier of the ad in the external engine account (e.g., Yahoo Japan, Microsoft, Baidu), applicable to Search Ads 360 accounts.	metric
Ad Group Ad Engine Status	Ad Group Ad Engine Status	The status of the ad group ad within the external engine account, such as active, eligible, or pending review.	dimension
Ad Group Ad Expanded Dynamic Search Ad Description1	Ad Group Ad Expanded Dynamic Search Ad Description1	The first description line for an expanded dynamic search ad.	dimension
Ad Group Ad Expanded Dynamic Search Ad Description2	Ad Group Ad Expanded Dynamic Search Ad Description2	The second description line for an expanded dynamic search ad.	dimension
Ad Group Ad Expanded Dynamic Search Ad Tracking Id	Ad Group Ad Expanded Dynamic Search Ad Tracking Id	The tracking identifier associated with an expanded dynamic search ad within an ad group.	dimension
Ad Group Ad Expanded Text Ad Description1	Ad Group Ad Expanded Text Ad Description1	The first description line for an expanded text ad.	dimension
Ad Group Ad Expanded Text Ad Description2	Ad Group Ad Expanded Text Ad Description2	The second description line for an expanded text ad.	dimension
Ad Group Ad Expanded Text Ad Headline	Ad Group Ad Expanded Text Ad Headline	The main headline for an expanded text ad.	dimension
Ad Group Ad Expanded Text Ad Headline2	Ad Group Ad Expanded Text Ad Headline2	The second headline for an expanded text ad.	dimension
Ad Group Ad Expanded Text Ad Headline3	Ad Group Ad Expanded Text Ad Headline3	The third headline of an Expanded Text Ad.	dimension
Ad Group Ad Expanded Text Ad Path1	Ad Group Ad Expanded Text Ad Path1	The first optional display path for an expanded text ad, appended to the display URL.	dimension
Ad Group Ad Expanded Text Ad Path2	Ad Group Ad Expanded Text Ad Path2	The second optional display path for an expanded text ad, appended to the display URL.	dimension
Ad Group Ad Expanded Text Ad Tracking Id	Ad Group Ad Expanded Text Ad Tracking Id	The tracking ID for an Expanded Text Ad.	dimension
Ad Group Ad Final Urls	Ad Group Ad Final Urls	A list of the possible final URLs for the ad after all cross-domain redirects.	dimension
Ad Group Ad Id	Ad Group Ad Id	The unique identifier for an ad within an ad group.	dimension
Ad Group Ad Labels Id	Ad Group Ad Labels Id	The unique identifier of a label attached to an ad group ad.	metric
Ad Group Ad Labels Name	Ad Group Ad Labels Name	The name of the label applied to the ad group ad.	dimension
Ad Group Ad Labels Status	Ad Group Ad Labels Status	The status of the labels applied to an ad group ad.	dimension
Ad Group Ad Labels Text Label Background Color	Ad Group Ad Labels Text Label Background Color	The background color of the text label applied to an ad group ad.	dimension
Ad Group Ad Labels Text Label Description	Ad Group Ad Labels Text Label Description	The descriptive text of the label applied to an ad group ad.	dimension
Ad Group Ad Last Modified Time	Ad Group Ad Last Modified Time	The timestamp when the ad group ad was last modified.	dimension
Ad Group Ad Name	Ad Group Ad Name	The name used to identify the ad within an ad group, primarily supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd, and VideoAd types.	dimension
Ad Group Ad Responsive Search Ad Descriptions	Ad Group Ad Responsive Search Ad Descriptions	The descriptions provided for a Responsive Search Ad.	dimension
Ad Group Ad Responsive Search Ad Headlines	Ad Group Ad Responsive Search Ad Headlines	The headlines provided for a Responsive Search Ad.	dimension
Ad Group Ad Responsive Search Ad Path1	Ad Group Ad Responsive Search Ad Path1	The first optional display path for a responsive search ad within an ad group.	dimension
Ad Group Ad Responsive Search Ad Path2	Ad Group Ad Responsive Search Ad Path2	The second optional display path for a responsive search ad within an ad group.	dimension
Ad Group Ad Responsive Search Ad Tracking Id	Ad Group Ad Responsive Search Ad Tracking Id	The tracking ID for a Responsive Search Ad within an ad group.	dimension
Ad Group Ad Rotation Mode	Ad Group Ad Rotation Mode	The rotation mode for ads within the ad group, determining how frequently ads are shown relative to each other.	dimension
Ad Group Ad Status	Ad Group Ad Status	The status of the ad within the ad group (e.g., Enabled, Paused, Removed).	dimension
Ad Group Ad Text Ad Description1	Ad Group Ad Text Ad Description1	The first description line for a text ad.	dimension
Ad Group Ad Text Ad Description2	Ad Group Ad Text Ad Description2	The second description line for a text ad.	dimension
Ad Group Ad Text Ad Display Mobile Url	Ad Group Ad Text Ad Display Mobile Url	The display URL specifically shown for a text ad on mobile devices within an ad group.	dimension
Ad Group Ad Text Ad Display Url	Ad Group Ad Text Ad Display Url	The display URL for a standard text ad within an ad group.	dimension
Ad Group Ad Text Ad Headline	Ad Group Ad Text Ad Headline	The main headline for a text ad.	dimension
Ad Group Ad Text Ad Tracking Id	Ad Group Ad Text Ad Tracking Id	The tracking ID for a Text Ad within an ad group.	dimension
Ad Group Ad Type	Ad Group Ad Type	The type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.	dimension
Ad Group Asset Status	Ad Group Asset Status	The status of the asset’s linkage to the ad group.	dimension
Ad Group Cpc Bid Micros	Ad Group Cpc Bid Micros	The cost-per-click (CPC) bid for the ad group, specified in micros (one millionth of a currency unit).	metric
Ad Group Creation Time	Ad Group Creation Time	The date and time when the ad group was created.	dimension
Ad Group Criterion Age Range Type	Ad Group Criterion Age Range Type	The type of age range criterion used for audience targeting within an ad group.	dimension
Ad Group Criterion Bid Modifier	Ad Group Criterion Bid Modifier	The modifier value for bids when this specific criterion matches, ranging from 0.1 to 10.0.	dimension
Ad Group Criterion Cpc Bid Micros	Ad Group Criterion Cpc Bid Micros	The maximum cost-per-click (CPC) bid amount (in micros) set for this ad group criterion.	metric
Ad Group Criterion Creation Time	Ad Group Criterion Creation Time	The timestamp indicating when the ad group criterion was created.	dimension
Ad Group Criterion Criterion Id	Ad Group Criterion Criterion Id	The unique identifier for a criterion (e.g., keyword, location) within an ad group.	dimension
Ad Group Criterion Effective Cpc Bid Micros	Ad Group Criterion Effective Cpc Bid Micros	The effective cost-per-click (CPC) bid amount for the ad group criterion, in micros.	metric
Ad Group Criterion Engine Id	Ad Group Criterion Engine Id	The identifier for the ad group criterion in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	dimension
Ad Group Criterion Engine Status	Ad Group Criterion Engine Status	The status of the ad group criterion in the engine account (e.g., active, paused, removed).	dimension
Ad Group Criterion Final Url Suffix	Ad Group Criterion Final Url Suffix	A suffix that is appended to the final URL of the ad group criterion after auto-tagging. This is used for tracking additional parameters.	dimension
Ad Group Criterion Final Urls	Ad Group Criterion Final Urls	The list of possible final URLs for the ad group criterion. These are the URLs where users land after clicking an ad.	dimension
Ad Group Criterion Gender Type	Ad Group Criterion Gender Type	The type of gender criterion used for audience targeting within an ad group.	dimension
Ad Group Criterion Keyword Match Type	Ad Group Criterion Keyword Match Type	The match type for a keyword criterion (e.g., exact, phrase, broad), defining how closely a user’s search query must match the keyword.	dimension
Ad Group Criterion Keyword Text	Ad Group Criterion Keyword Text	The actual text of a keyword used as an ad group criterion.	dimension
Ad Group Criterion Labels Id	Ad Group Criterion Labels Id	The unique identifier of a label attached to an ad group criterion.	dimension
Ad Group Criterion Labels Name	Ad Group Criterion Labels Name	The name of the label associated with an ad group criterion, used for organization and filtering.	dimension
Ad Group Criterion Labels Status	Ad Group Criterion Labels Status	The status of a label attached to an ad group criterion.	dimension
Ad Group Criterion Labels Text Label Background Color	Ad Group Criterion Labels Text Label Background Color	The background color of the text label applied to an ad group criterion.	dimension
Ad Group Criterion Labels Text Label Description	Ad Group Criterion Labels Text Label Description	The descriptive text of the label applied to an ad group criterion.	dimension
Ad Group Criterion Last Modified Time	Ad Group Criterion Last Modified Time	The timestamp (in YYYY-MM-DD HH:MM:SS.SSSSSS format) when this ad group criterion was last modified, in the customer’s time zone.	dimension
Ad Group Criterion Listing Group Type	Ad Group Criterion Listing Group Type	The type of listing group criterion within an ad group, used for Shopping campaigns.	dimension
Ad Group Criterion Location Geo Target Constant Canonical Name	Ad Group Criterion Location Geo Target Constant Canonical Name	The fully qualified English name of the geographical region for this ad group location criterion, used for disambiguation.	dimension
Ad Group Criterion Location Geo Target Constant Country Code	Ad Group Criterion Location Geo Target Constant Country Code	The ISO-3166-1 alpha-2 country code associated with the geographical target for this ad group location criterion.	dimension
Ad Group Criterion Location Geo Target Constant Id	Ad Group Criterion Location Geo Target Constant Id	The unique identifier of the geographical target constant for this ad group location criterion.	dimension
Ad Group Criterion Location Geo Target Constant Name	Ad Group Criterion Location Geo Target Constant Name	The best available English name of the geographical region for this ad group location criterion.	dimension
Ad Group Criterion Location Geo Target Constant Status	Ad Group Criterion Location Geo Target Constant Status	The status of the geographical target constant (e.g., Enabled, Removal Planned) for this ad group location criterion.	dimension
Ad Group Criterion Location Geo Target Constant Target Type	Ad Group Criterion Location Geo Target Constant Target Type	The type of geographical target (e.g., Country, City, DMA Region) for this ad group location criterion.	dimension
Ad Group Criterion Negative	Ad Group Criterion Negative	A boolean flag indicating whether the criterion is used to exclude (true) or target (false) specific attributes within the ad group. This field is immutable.	dimension
Ad Group Criterion Position Estimates Top Of Page Cpc Micros	Ad Group Criterion Position Estimates Top Of Page Cpc Micros	An estimate of the cost-per-click (CPC) bid needed for an ad group criterion to appear at the top of the search results page, in micros.	metric
Ad Group Criterion Quality Info Quality Score	Ad Group Criterion Quality Info Quality Score	The Quality Score for an ad group criterion, indicating the estimated quality of the keyword, ad, and landing page relevance.	metric
Ad Group Criterion Status	Ad Group Criterion Status	The status of the ad group criterion, indicating whether it’s enabled, paused, or removed.	dimension
Ad Group Criterion Tracking Url Template	Ad Group Criterion Tracking Url Template	The URL template used for tracking clicks on the ad group criterion.	dimension
Ad Group Criterion Type	Ad Group Criterion Type	The type of criterion (e.g., Keyword, Age Range, Location) within an ad group.	dimension
Ad Group Criterion User List User List Id	Ad Group Criterion User List User List Id	The unique identifier of the user list associated with an ad group criterion.	metric
Ad Group Criterion User List User List Name	Ad Group Criterion User List User List Name	The name of the user list associated with an ad group criterion.	dimension
Ad Group Criterion User List User List Type	Ad Group Criterion User List User List Type	The type of the user list associated with an ad group criterion (e.g., remarketing list, customer match list).	dimension
Ad Group Criterion Webpage Conditions	Ad Group Criterion Webpage Conditions	Conditions or logical expressions used for webpage targeting within an ad group criterion.	dimension
Ad Group Criterion Webpage Coverage Percentage	Ad Group Criterion Webpage Coverage Percentage	The computed percentage of website coverage based on the website target, negative website target, and negative keywords in the ad group and campaign.	dimension
Ad Group Criterion Webpage Criterion Name	Ad Group Criterion Webpage Criterion Name	The name of the webpage criterion used for targeting specific web pages within an ad group.	dimension
Ad Group End Date	Ad Group End Date	The end date for the ad group, after which ads in this group will stop serving.	dimension
Ad Group Engine Id	Ad Group Engine Id	The identifier of the ad group in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	dimension
Ad Group Engine Status	Ad Group Engine Status	The status of the ad group within the external engine account.	dimension
Ad Group Id	Ad Group Id	The globally unique identifier for the ad group.	dimension
Ad Group Labels Id	Ad Group Labels Id	The unique identifier of a label attached to an ad group.	dimension
Ad Group Labels Name	Ad Group Labels Name	The name of a label attached to the ad group.	dimension
Ad Group Labels Status	Ad Group Labels Status	The status of the label applied to the ad group.	dimension
Ad Group Labels Text Label Background Color	Ad Group Labels Text Label Background Color	The background color of the text label applied to an ad group.	dimension
Ad Group Labels Text Label Description	Ad Group Labels Text Label Description	The descriptive text of the label applied to an ad group.	dimension
Ad Group Language Code	Ad Group Language Code	The language code of the ad group.	dimension
Ad Group Last Modified Time	Ad Group Last Modified Time	The timestamp when the ad group was last modified.	dimension
Ad Group Name	Ad Group Name	The name of the ad group.	dimension
Ad Group Start Date	Ad Group Start Date	The start date for the ad group, indicating when ads in this group begin serving.	dimension
Ad Group Status	Ad Group Status	The status of the ad group, indicating whether it’s enabled, paused, or removed.	dimension
Ad Group Targeting Setting Target Restrictions	Ad Group Targeting Setting Target Restrictions	The targeting restrictions defined for the ad group.	dimension
Ad Group Type	Ad Group Type	The type of ad group, such as Standard, Dynamic, or Showcase, applicable to Google Ads accounts.	dimension
Ad Network Type	Ad Network Type	The type of ad network where the ad was shown, such as Google Search, Display Network, or YouTube.	dimension
All Conversions	All Conversions	The total number of all conversion actions, including those not specifically optimized for, cross-device conversions, store visits, and certain phone calls.	metric
All Conversions By Conversion Date	All Conversions By Conversion Date	The total number of all conversion actions, reported based on the date the conversion occurred.	metric
All Conversions From Click To Call	All Conversions From Click To Call	The total number of conversions that originated from click-to-call interactions with ads.	metric
All Conversions From Directions	All Conversions From Directions	The total number of conversions that originated from requests for directions to a business location after interacting with an ad.	metric
All Conversions From Interactions Rate	All Conversions From Interactions Rate	The total number of conversions from interactions (as opposed to view-through conversions) divided by the number of ad interactions.	metric
All Conversions From Store Visit	All Conversions From Store Visit	The total number of conversions that originated from store visits attributed to advertising efforts.	metric
All Conversions Value	All Conversions Value	The sum of conversion values for all conversion actions, including those not specifically optimized for.	metric
All Conversions Value By Conversion Date	All Conversions Value By Conversion Date	The sum of conversion values for all conversion actions, reported based on the date the conversion occurred.	metric
All Conversions Value Per Cost	All Conversions Value Per Cost	The total value of all conversions divided by the total cost.	metric
App Installs	App Installs	The number of times a mobile application was installed as a result of an ad interaction, a key conversion metric for app campaigns.	metric
App Purchases	App Purchases	The number of in-app purchases recorded as conversions.	metric
App Revenue	App Revenue	The revenue generated from in-app purchases or other app-related transactions.	metric
Asset Final Urls	Asset Final Urls	A list of the possible final URLs for the asset after all cross-domain redirects have been applied.	dimension
Asset Id	Asset Id	The unique identifier for the asset.	metric
Asset Interaction Target Asset	Asset Interaction Target Asset	The target asset with which a user interacted (e.g., a specific sitelink or callout).	dimension
Asset Name	Asset Name	The user-defined name of the asset.	dimension
Asset Sitelink Asset Description1	Asset Sitelink Asset Description1	The first line of descriptive text for a sitelink asset.	dimension
Asset Sitelink Asset Description2	Asset Sitelink Asset Description2	The second line of descriptive text for a sitelink asset.	dimension
Asset Sitelink Asset Link Text	Asset Sitelink Asset Link Text	The visible text of the link for a sitelink asset.	dimension
Asset Status	Asset Status	The current status of the asset (e.g., enabled, paused, removed).	dimension
Asset Type	Asset Type	The type of asset (e.g., sitelink, callout, image, structured snippet).	dimension
Average Cost	Average Cost	The average cost of an interaction (e.g., click) with an ad.	metric
Average Cpc	Average Cpc	The average amount charged for a click on your ad, calculated by dividing the total cost of clicks by the total number of clicks.	metric
Average Cpm	Average Cpm	The average cost per thousand impressions (CPM), calculated based on the total cost and total impressions.	metric
Average Quality Score	Average Quality Score	An estimate of the quality of ads, keywords, and landing pages. This score can impact ad position and cost-per-click.	metric
Bidding Strategy Campaign Count	Bidding Strategy Campaign Count	The number of campaigns currently using this bidding strategy.	dimension
Bidding Strategy Currency Code	Bidding Strategy Currency Code	The currency code (ISO 4217 three-letter code) used by the bidding strategy.	dimension
Bidding Strategy Effective Currency Code	Bidding Strategy Effective Currency Code	The effective currency code (ISO 4217 three-letter code) used by the bidding strategy, especially relevant for manager accounts.	dimension
Bidding Strategy Id	Bidding Strategy Id	The unique identifier for a bidding strategy.	metric
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros	Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros	The maximum CPC bid in micros allowed for the ‘Maximize Conversion Value’ bidding strategy.	dimension
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros	Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros	The minimum CPC bid in micros allowed for the ‘Maximize Conversion Value’ bidding strategy.	dimension
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros	Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros	The maximum CPC bid in micros allowed for the ‘Maximize Conversions’ bidding strategy.	dimension
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros	Bidding Strategy Maximize Conversions Cpc Bid Floor Micros	The minimum CPC bid in micros allowed for the ‘Maximize Conversions’ bidding strategy.	dimension
Bidding Strategy Name	Bidding Strategy Name	The unique name of the bidding strategy within an account.	dimension
Bidding Strategy Non Removed Campaign Count	Bidding Strategy Non Removed Campaign Count	The number of active campaigns (not removed) that are currently using this bidding strategy.	dimension
Bidding Strategy Status	Bidding Strategy Status	The current status of the bidding strategy (e.g., enabled, paused, removed).	dimension
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros	Bidding Strategy Target Cpa Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target CPA bidding strategy.	metric
Bidding Strategy Target Cpa Cpc Bid Floor Micros	Bidding Strategy Target Cpa Cpc Bid Floor Micros	The CPC bid floor in micros for a Target CPA bidding strategy.	metric
Bidding Strategy Target Cpa Target Cpa Micros	Bidding Strategy Target Cpa Target Cpa Micros	The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.	dimension
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros	Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros	The maximum CPC bid in micros allowed for the ‘Target Impression Share’ bidding strategy.	dimension
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros	Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target Outrank Share bidding strategy.	dimension
Bidding Strategy Target Roas Cpc Bid Ceiling Micros	Bidding Strategy Target Roas Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target ROAS bidding strategy.	metric
Bidding Strategy Target Roas Cpc Bid Floor Micros	Bidding Strategy Target Roas Cpc Bid Floor Micros	The CPC bid floor in micros for a Target ROAS bidding strategy.	metric
Bidding Strategy Target Roas Target Roas	Bidding Strategy Target Roas Target Roas	The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy.	metric
Bidding Strategy Target Spend Cpc Bid Ceiling Micros	Bidding Strategy Target Spend Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target Spend bidding strategy.	dimension
Bidding Strategy Target Spend Target Spend Micros	Bidding Strategy Target Spend Target Spend Micros	The target spend amount in micros for a Target Spend bidding strategy.	dimension
Bidding Strategy Type	Bidding Strategy Type	The type of automated bidding strategy used (e.g., MAXIMIZE_CONVERSIONS, TARGET_ROAS, MANUAL_CPC), which defines its primary objective.	dimension
Campaign Ad Serving Optimization Status	Campaign Ad Serving Optimization Status	The ad serving optimization status of the campaign, indicating how ads are optimized for performance.	dimension
Campaign Advertising Channel Sub Type	Campaign Advertising Channel Sub Type	The sub-type of the campaign’s advertising channel, providing more specific categorization within the main channel type.	dimension
Campaign Advertising Channel Type	Campaign Advertising Channel Type	The main type of the campaign’s advertising channel, such as Search Network, Display Network, or Shopping.	dimension
Campaign Asset Status	Campaign Asset Status	The status of an asset in relation to a campaign (e.g., enabled, paused, removed).	dimension
Campaign Bidding Strategy System Status	Campaign Bidding Strategy System Status	The system status of the bidding strategy for the campaign.	dimension
Campaign Bidding Strategy Type	Campaign Bidding Strategy Type	The type of bidding strategy used by the campaign, such as Maximize Conversions or Target CPA.	dimension
Campaign Budget Amount Micros	Campaign Budget Amount Micros	The total budget amount for the campaign, specified in micros (one millionth of a currency unit).	metric
Campaign Budget Delivery Method	Campaign Budget Delivery Method	The method by which the campaign budget is delivered (e.g., standard or accelerated).	dimension
Campaign Budget Period	Campaign Budget Period	The duration over which the campaign budget is allocated (e.g., daily, monthly).	dimension
Campaign Create Time	Campaign Create Time	The date and time when the campaign was created.	dimension
Campaign Creation Time	Campaign Creation Time	The timestamp when the campaign was created.	dimension
Campaign Criterion Criterion Id	Campaign Criterion Criterion Id	The ID of the criterion associated with the campaign.	metric
Campaign Criterion Device Type	Campaign Criterion Device Type	The type of device (e.g., mobile, desktop, tablet) that was targeted or observed for a campaign criterion.	dimension
Campaign Criterion Display Name	Campaign Criterion Display Name	The user-friendly display name of the campaign criterion. This field is ignored during mutate operations.	dimension
Campaign Criterion Keyword Match Type	Campaign Criterion Keyword Match Type	The match type for a keyword criterion within a campaign (e.g., exact, phrase, broad).	dimension
Campaign Criterion Keyword Text	Campaign Criterion Keyword Text	The text of the keyword criterion within a campaign.	dimension
Campaign Criterion Language Language Constant Name	Campaign Criterion Language Language Constant Name	The name of the language used as a campaign criterion for targeting.	dimension
Campaign Criterion Last Modified Time	Campaign Criterion Last Modified Time	The timestamp indicating the last time the campaign criterion was modified.	dimension
Campaign Criterion Location Geo Target Constant Canonical Name	Campaign Criterion Location Geo Target Constant Canonical Name	The fully qualified English name of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Country Code	Campaign Criterion Location Geo Target Constant Country Code	The ISO-3166-1 alpha-2 country code of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Id	Campaign Criterion Location Geo Target Constant Id	The unique identifier for a geographical target constant used as a campaign location criterion.	metric
Campaign Criterion Location Geo Target Constant Name	Campaign Criterion Location Geo Target Constant Name	The best available English name of the geographical region for this campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Status	Campaign Criterion Location Geo Target Constant Status	The status of a geographical target constant used as a campaign location criterion.	dimension
Campaign Criterion Location Geo Target Constant Target Type	Campaign Criterion Location Geo Target Constant Target Type	The type of geographical target (e.g., City, State, Country, DMA region) for this campaign location criterion.	dimension
Campaign Criterion Location Group	Campaign Criterion Location Group	The location group associated with a campaign criterion, used for geo-targeting.	dimension
Campaign Criterion Negative	Campaign Criterion Negative	Indicates if the campaign criterion is a negative criterion, used to exclude specific targets.	dimension
Campaign Criterion Status	Campaign Criterion Status	The status of the campaign criterion (e.g., enabled, paused, removed).	dimension
Campaign Criterion Type	Campaign Criterion Type	The type of the campaign criterion (e.g., keyword, location, age range).	dimension
Campaign Criterion User List User List Id	Campaign Criterion User List User List Id	The unique identifier of the user list associated with a campaign criterion.	metric
Campaign Criterion User List User List Name	Campaign Criterion User List User List Name	The name of the user list used as a campaign criterion for audience targeting.	dimension
Campaign Criterion User List User List Type	Campaign Criterion User List User List Type	The type of the user list associated with a campaign criterion (e.g., remarketing list, customer match list).	dimension
Campaign Dynamic Search Ads Setting Domain Name	Campaign Dynamic Search Ads Setting Domain Name	The domain name specified in the Dynamic Search Ads settings for the campaign.	dimension
Campaign Dynamic Search Ads Setting Language Code	Campaign Dynamic Search Ads Setting Language Code	The language code specified in the Dynamic Search Ads settings for the campaign.	dimension
Campaign Dynamic Search Ads Setting Use Supplied Urls Only	Campaign Dynamic Search Ads Setting Use Supplied Urls Only	Indicates whether the Dynamic Search Ads campaign uses only URLs explicitly supplied by the advertiser.	dimension
Campaign End Date	Campaign End Date	The end date for the campaign, after which it will stop serving.	dimension
Campaign Engine Id	Campaign Engine Id	The identifier of the campaign in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.	dimension
Campaign Excluded Parent Asset Field Types	Campaign Excluded Parent Asset Field Types	The types of parent assets excluded from being used by the campaign.	dimension
Campaign Feed Types	Campaign Feed Types	The types of feeds associated with the campaign.	dimension
Campaign Final Url Suffix	Campaign Final Url Suffix	A suffix that is appended to the final URL of all ads within this campaign, often used for tracking parameters.	dimension
Campaign Frequency Caps	Campaign Frequency Caps	The limits on the number of times an ad in this campaign can be shown to the same user.	dimension
Campaign Geo Target Type Setting Negative Geo Target Type	Campaign Geo Target Type Setting Negative Geo Target Type	The type of negative geo-targeting used for the campaign (e.g., targeting exclusion based on physical location or presence of interest).	dimension
Campaign Geo Target Type Setting Positive Geo Target Type	Campaign Geo Target Type Setting Positive Geo Target Type	The type of positive geo-targeting used for the campaign (e.g., targeting based on physical location or presence of interest).	dimension
Campaign Id	Campaign Id	The globally unique identifier for the campaign.	dimension
Campaign Labels Id	Campaign Labels Id	The identifier for a label attached to the campaign, used for organization and filtering.	dimension
Campaign Labels Name	Campaign Labels Name	The name of a label attached to the campaign.	dimension
Campaign Labels Status	Campaign Labels Status	The status of the label applied to the campaign.	dimension
Campaign Labels Text Label Background Color	Campaign Labels Text Label Background Color	The background color of the text label applied to a campaign.	dimension
Campaign Labels Text Label Description	Campaign Labels Text Label Description	The descriptive text of the label applied to a campaign.	dimension
Campaign Last Modified Time	Campaign Last Modified Time	The timestamp when the campaign was last modified.	dimension
Campaign Manual Cpa	Campaign Manual Cpa	The manually set Cost Per Acquisition (CPA) target for the campaign.	dimension
Campaign Manual Cpc Enhanced Cpc Enabled	Campaign Manual Cpc Enhanced Cpc Enabled	Indicates if Enhanced CPC (ECPC) is enabled for a Manual CPC bidding strategy in the campaign.	dimension
Campaign Manual Cpm	Campaign Manual Cpm	The manually set Cost Per Mille (CPM) target for the campaign.	dimension
Campaign Maximize Conversion Value Target Roas	Campaign Maximize Conversion Value Target Roas	The target Return On Ad Spend (ROAS) for a Maximize Conversion Value bidding strategy in the campaign.	dimension
Campaign Maximize Conversions Target Cpa Micros	Campaign Maximize Conversions Target Cpa Micros	The target cost-per-acquisition (CPA) in micros for a Maximize Conversions bidding strategy in the campaign.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Network Settings Target Content Network	Campaign Network Settings Target Content Network	Indicates if the campaign targets the Google Display Network (Content Network).	dimension
Campaign Network Settings Target Google Search	Campaign Network Settings Target Google Search	Indicates if the campaign targets Google Search results.	dimension
Campaign Network Settings Target Partner Search Network	Campaign Network Settings Target Partner Search Network	Indicates if the campaign targets search partners (websites that partner with Google to show ads).	dimension
Campaign Network Settings Target Search Network	Campaign Network Settings Target Search Network	Indicates if the campaign targets the Google Search Network.	dimension
Campaign Optimization Goal Setting Optimization Goal Types	Campaign Optimization Goal Setting Optimization Goal Types	The types of optimization goals set for the campaign (e.g., conversions, conversion value).	dimension
Campaign Percent Cpc Cpc Bid Ceiling Micros	Campaign Percent Cpc Cpc Bid Ceiling Micros	The maximum Cost Per Click (CPC) bid allowed for a campaign using a Percent CPC bidding strategy, expressed in micros.	dimension
Campaign Percent Cpc Enhanced Cpc Enabled	Campaign Percent Cpc Enhanced Cpc Enabled	Indicates whether Enhanced Cost Per Click (ECPC) is enabled for the campaign using a Percent CPC bidding strategy.	dimension
Campaign Real Time Bidding Setting Opt In	Campaign Real Time Bidding Setting Opt In	Indicates whether the campaign is opted in to real-time bidding.	dimension
Campaign Serving Status	Campaign Serving Status	The serving status of the campaign, indicating if it’s currently active and delivering ads.	dimension
Campaign Shopping Setting Campaign Priority	Campaign Shopping Setting Campaign Priority	The priority level of the shopping campaign, which helps Google determine which campaign to use when multiple campaigns advertise the same product.	dimension
Campaign Shopping Setting Enable Local	Campaign Shopping Setting Enable Local	Indicates whether local inventory ads or local storefront features are enabled for the shopping campaign.	dimension
Campaign Shopping Setting Feed Label	Campaign Shopping Setting Feed Label	The label used to identify a specific product feed for the shopping campaign.	dimension
Campaign Shopping Setting Merchant Id	Campaign Shopping Setting Merchant Id	The Merchant Center ID associated with the shopping campaign.	dimension
Campaign Shopping Setting Sales Country	Campaign Shopping Setting Sales Country	The country of sale targeted by the shopping campaign.	dimension
Campaign Shopping Setting Use Vehicle Inventory	Campaign Shopping Setting Use Vehicle Inventory	Indicates whether the shopping campaign is configured to use vehicle inventory data.	dimension
Campaign Start Date	Campaign Start Date	The date when the campaign began serving ads, in YYYY-MM-DD format, based on the customer’s timezone.	dimension
Campaign Status	Campaign Status	The status of the campaign, indicating whether it’s enabled, paused, or removed.	dimension
Campaign Target Cpa Cpc Bid Ceiling Micros	Campaign Target Cpa Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target CPA bidding strategy at the campaign level.	dimension
Campaign Target Cpa Cpc Bid Floor Micros	Campaign Target Cpa Cpc Bid Floor Micros	The CPC bid floor in micros for a Target CPA bidding strategy at the campaign level.	dimension
Campaign Target Cpa Target Cpa Micros	Campaign Target Cpa Target Cpa Micros	The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy at the campaign level.	dimension
Campaign Target Cpm	Campaign Target Cpm	The target Cost Per Mille (CPM) for the campaign, often used in automated bidding strategies.	dimension
Campaign Target Impression Share Cpc Bid Ceiling Micros	Campaign Target Impression Share Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target Impression Share bidding strategy at the campaign level.	dimension
Campaign Target Impression Share Location	Campaign Target Impression Share Location	The targeted location on the search results page where the Target Impression Share strategy aims to show ads (e.g., ‘absolute top of page’, ‘anywhere on page’).	dimension
Campaign Target Impression Share Location Fraction Micros	Campaign Target Impression Share Location Fraction Micros	The fraction of target impression share for a specific location, expressed in micros, as part of the campaign’s bidding strategy.	dimension
Campaign Target Roas Cpc Bid Ceiling Micros	Campaign Target Roas Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target ROAS bidding strategy at the campaign level.	dimension
Campaign Target Roas Cpc Bid Floor Micros	Campaign Target Roas Cpc Bid Floor Micros	The CPC bid floor in micros for a Target ROAS bidding strategy at the campaign level.	dimension
Campaign Target Roas Target Roas	Campaign Target Roas Target Roas	The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy at the campaign level.	dimension
Campaign Target Spend Cpc Bid Ceiling Micros	Campaign Target Spend Cpc Bid Ceiling Micros	The CPC bid ceiling in micros for a Target Spend bidding strategy at the campaign level.	dimension
Campaign Target Spend Target Spend Micros	Campaign Target Spend Target Spend Micros	The target spend amount in micros for a Target Spend bidding strategy at the campaign level.	dimension
Campaign Tracking Setting Tracking Url	Campaign Tracking Setting Tracking Url	The base URL template for campaign-level tracking.	dimension
Campaign Tracking Url Template	Campaign Tracking Url Template	The URL template used to construct the final tracking URL, allowing for custom parameters and value tracking.	dimension
Campaign Url Custom Parameters	Campaign Url Custom Parameters	A list of custom parameters to be appended to the campaign’s URLs.	dimension
Campaign Url Expansion Opt Out	Campaign Url Expansion Opt Out	Indicates whether the campaign has opted out of URL expansion, preventing automatic generation of additional landing page URLs.	dimension
Clicks	Clicks	The total number of clicks on your ads.	metric
Client Account Conversions	Client Account Conversions	The total number of conversions recorded for the client account, including only conversion actions with the include_in_client_account_conversions_metric attribute set to true.	metric
Client Account Conversions Value	Client Account Conversions Value	The total value of client account conversions. This metric includes conversion actions with the ‘include_in_client_account_conversions_metric’ attribute set to true and is used for conversion-based bidding optimization.	metric
Client Account View Through Conversions	Client Account View Through Conversions	Conversions that occur when a customer sees a display or video ad but does not click on it, and later completes a conversion on your site, specifically attributed to a client account.	metric
Content Budget Lost Impression Share	Content Budget Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low budget.	dimension
Content Impression Share	Content Impression Share	The percentage of impressions that your ads received on the Content Network compared to the estimated total available impressions.	metric
Content Rank Lost Impression Share	Content Rank Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low Ad Rank.	metric
Conversion Action	Conversion Action	Represents a conversion action, which defines a specific customer activity tracked as a conversion.	dimension
Conversion Action Attribution Model Settings Attribution Model	Conversion Action Attribution Model Settings Attribution Model	The attribution model used for this conversion action (e.g., Last Click, Data Driven).	dimension
Conversion Action Attribution Model Settings Data Driven Model Status	Conversion Action Attribution Model Settings Data Driven Model Status	The status of the Data-Driven Attribution model for this conversion action.	dimension
Conversion Action Category	Conversion Action Category	The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up).	dimension
Conversion Action Floodlight Settings Activity Group Tag	Conversion Action Floodlight Settings Activity Group Tag	The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes.	dimension
Conversion Action Floodlight Settings Activity Id	Conversion Action Floodlight Settings Activity Id	The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer.	dimension
Conversion Action Floodlight Settings Activity Tag	Conversion Action Floodlight Settings Activity Tag	The string used to identify a specific Floodlight activity when reporting conversions.	dimension
Conversion Action Id	Conversion Action Id	The unique identifier of the conversion action.	metric
Conversion Action Name	Conversion Action Name	The user-defined name of the conversion action, which is required when creating new conversion actions.	dimension
Conversion Action Name Attribution Model Settings Attribution Model	Conversion Action Name Attribution Model Settings Attribution Model	The attribution model used for the conversion action with a specific name.	dimension
Conversion Action Name Attribution Model Settings Data Driven Model Status	Conversion Action Name Attribution Model Settings Data Driven Model Status	The status of the Data-Driven Attribution model for the conversion action with a specific name.	dimension
Conversion Action Name Category	Conversion Action Name Category	The category of the conversion action (e.g., Purchase, Lead, Page view).	dimension
Conversion Action Name Floodlight Settings Activity Group Tag	Conversion Action Name Floodlight Settings Activity Group Tag	The tag for the Floodlight activity group associated with this named conversion action.	dimension
Conversion Action Name Floodlight Settings Activity Id	Conversion Action Name Floodlight Settings Activity Id	The unique ID for the Floodlight activity associated with this named conversion action.	dimension
Conversion Action Name Floodlight Settings Activity Tag	Conversion Action Name Floodlight Settings Activity Tag	The tag for the Floodlight activity associated with this named conversion action.	dimension
Conversion Action Name Id	Conversion Action Name Id	The unique identifier for the name of the conversion action.	dimension
Conversion Action Name Name	Conversion Action Name Name	The name of the conversion action.	dimension
Conversion Action Name Status	Conversion Action Name Status	The status of the named conversion action (e.g., Enabled, Hidden, Removed).	dimension
Conversion Action Name Type	Conversion Action Name Type	The type of the named conversion action (e.g., Website, Call, App Install).	dimension
Conversion Action Name Value Settings Always Use Default Value	Conversion Action Name Value Settings Always Use Default Value	Indicates whether the default value should always be used for the conversion action’s value settings.	dimension
Conversion Action Name Value Settings Default Currency Code	Conversion Action Name Value Settings Default Currency Code	The currency code used as the default for conversion actions, especially when a currency code isn’t specified in conversion events for this conversion action.	dimension
Conversion Action Name Value Settings Default Value	Conversion Action Name Value Settings Default Value	The default value assigned to this named conversion action.	dimension
Conversion Action Status	Conversion Action Status	The status of this conversion action for conversion event accrual (e.g., Enabled, Hidden, Removed).	dimension
Conversion Action Type	Conversion Action Type	The type of conversion action (e.g., WEBSITE_SALE, OFFLINE_OTHER).	dimension
Conversion Ad Id	Conversion Ad Id	The ID of the ad to which the conversion is attributed.	metric
Conversion Advertiser Conversion Id	Conversion Advertiser Conversion Id	An ID provided by advertisers for offline conversions; otherwise, Search Ads 360 generates one.	dimension
Conversion Asset Field Type	Conversion Asset Field Type	The asset field type associated with the conversion.	dimension
Conversion Asset Id	Conversion Asset Id	The ID of the asset associated with the conversion.	metric
Conversion Attribution Type	Conversion Attribution Type	The method used to attribute the conversion to a specific interaction, such as last click, data-driven, or time decay.	dimension
Conversion Click Id	Conversion Click Id	The ID of the click to which the conversion is attributed.	dimension
Conversion Conversion Date Time	Conversion Conversion Date Time	The date and time when the conversion occurred.	dimension
Conversion Criterion Id	Conversion Criterion Id	The ID of the criterion to which the conversion is attributed.	metric
Conversion Date Time	Conversion Date Time	The date and time when the conversion was recorded.	dimension
Conversion Floodlight Order Id	Conversion Floodlight Order Id	The order ID associated with a Floodlight conversion.	metric
Conversion Floodlight Original Revenue	Conversion Floodlight Original Revenue	The original revenue associated with a Floodlight conversion.	metric
Conversion Id	Conversion Id	The unique identifier for the conversion event.	metric
Conversion Last Modified Date Time	Conversion Last Modified Date Time	The date and time when the conversion was last modified.	dimension
Conversion Merchant Id	Conversion Merchant Id	The ID of the merchant associated with the conversion.	metric
Conversion Product Channel	Conversion Product Channel	The sales channel (e.g., Online or Local) of the product associated with the conversion.	dimension
Conversion Product Country Code	Conversion Product Country Code	The country code (ISO 3166) of the product associated with the conversion.	dimension
Conversion Product Id	Conversion Product Id	The ID of the product associated with the conversion.	dimension
Conversion Product Language Code	Conversion Product Language Code	The language code (ISO 639-1) of the product associated with the conversion.	dimension
Conversion Product Store Id	Conversion Product Store Id	The store ID associated with the conversion, particularly for Local Inventory Ads.	dimension
Conversion Quantity	Conversion Quantity	The quantity of items recorded by the conversion.	metric
Conversion Revenue Micros	Conversion Revenue Micros	The revenue generated by the conversion, expressed in micros (one millionth of the currency unit).	dimension
Conversion Status	Conversion Status	The status of the conversion (e.g., Active or Removed).	dimension
Conversion Visit Date Time	Conversion Visit Date Time	The date and time of the visit that preceded the conversion.	dimension
Conversion Visit Id	Conversion Visit Id	A unique identifier for the visit during which a conversion event occurred.	metric
Conversions	Conversions	The total number of conversions recorded, including all conversion actions regardless of their ‘include_in_conversions_metric’ attribute.	metric
Conversions By Conversion Date	Conversions By Conversion Date	The total number of conversions segmented by the date they occurred.	metric
Conversions From Interactions Rate	Conversions From Interactions Rate	The average number of conversions per ad interaction, excluding view-through conversions, shown as a percentage.	metric
Conversions Value	Conversions Value	The total value of all conversions recorded.	metric
Conversions Value By Conversion Date	Conversions Value By Conversion Date	The total value of conversions segmented by the date they occurred.	dimension
Conversions Value Per Cost	Conversions Value Per Cost	The value of conversions divided by the total cost.	metric
Cost	Cost	The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.	metric
Cost Micros	Cost Micros	The total cost of ad interactions, represented in micros (one millionth of a currency unit).	metric
Cost Per All Conversions	Cost Per All Conversions	The total cost divided by the total number of all conversions.	metric
Cost Per Conversion	Cost Per Conversion	The total cost divided by the total number of conversions.	metric
Cost Per Leads	Cost Per Leads	The average cost incurred for each lead generated.	metric
Cost per Booking	Cost per Booking	The average cost incurred for each booking achieved.	metric
Cost per Lead	Cost per Lead	The average cost incurred for each lead generated.	metric
Country	Country	The country associated with an entity, often derived from geo-targeting.	dimension
Country Code	Country Code	The two-letter ISO country code associated with a geographical location.	dimension
Cross Device Conversions	Cross Device Conversions	The total number of conversions where a customer clicked on an ad on one device or browser and then converted on a different device or browser. These are already included in all_conversions.	metric
Cross Device Conversions By Conversion Date	Cross Device Conversions By Conversion Date	The number of conversions that occurred on a different device or browser than the initial ad click, segmented by conversion date.	metric
Cross Device Conversions Value	Cross Device Conversions Value	The total value generated from cross-device conversions.	metric
Cross Device Conversions Value By Conversion Date	Cross Device Conversions Value By Conversion Date	The total value of cross-device conversions, segmented by conversion date.	metric
Ctr	Ctr	The click-through rate, calculated as the number of clicks divided by the number of impressions.	metric
CurrencyID	CurrencyID	The identifier for the currency used in the account or for specific financial metrics.	dimension
Customer Account Level	Customer Account Level	The hierarchical level of the customer account (e.g., Manager, Sub-manager, Associate manager, Service account).	dimension
Customer Account Status	Customer Account Status	The current operational status of the customer account (e.g., Enabled, Paused, Removed).	dimension
Customer Account Type	Customer Account Type	The type of the customer account, such as an advertiser or agency account.	dimension
Customer Associate Manager Descriptive Name	Customer Associate Manager Descriptive Name	The descriptive name of the associate manager account.	dimension
Customer Associate Manager Id	Customer Associate Manager Id	The customer ID of the associate manager account.	dimension
Customer Auto Tagging Enabled	Customer Auto Tagging Enabled	Indicates whether auto-tagging is enabled for the customer account.	dimension
Customer Conversion Tracking Setting Accepted Customer Data Terms	Customer Conversion Tracking Setting Accepted Customer Data Terms	Indicates whether the customer has accepted the customer data terms for conversion tracking.	dimension
Customer Conversion Tracking Setting Conversion Tracking Id	Customer Conversion Tracking Setting Conversion Tracking Id	The conversion tracking ID used for this customer account.	metric
Customer Conversion Tracking Setting Conversion Tracking Status	Customer Conversion Tracking Setting Conversion Tracking Status	The conversion tracking status for the customer, indicating if it’s enabled and who owns the tracking.	dimension
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id	Customer Conversion Tracking Setting Cross Account Conversion Tracking Id	The conversion tracking ID of the customer’s manager, used when cross-account conversion tracking is enabled.	metric
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled	Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled	Indicates whether enhanced conversions for leads are enabled for the customer.	dimension
Customer Conversion Tracking Setting Google Ads Conversion Customer	Customer Conversion Tracking Setting Google Ads Conversion Customer	The resource name of the Google Ads customer account responsible for creating and managing conversions for this customer. This field is read-only.	dimension
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id	Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id	The ID used for cross-account conversion tracking at the customer’s manager level, overriding individual account conversion tracking IDs when cross-account tracking is enabled.	dimension
Customer Creation Time	Customer Creation Time	The date and time when the customer account was created.	dimension
Customer Currency Code	Customer Currency Code	The currency code used by the customer account, in ISO 4217 three-letter format.	dimension
Customer Descriptive Name	Customer Descriptive Name	The descriptive name of the customer account.	dimension
Customer Double Click Campaign Manager Setting Advertiser Id	Customer Double Click Campaign Manager Setting Advertiser Id	The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) advertiser linked to this customer account.	metric
Customer Double Click Campaign Manager Setting Network Id	Customer Double Click Campaign Manager Setting Network Id	The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) network associated with this customer account.	metric
Customer Double Click Campaign Manager Setting Time Zone	Customer Double Click Campaign Manager Setting Time Zone	The time zone of the associated Campaign Manager (formerly DoubleClick Campaign Manager) network, specified in IANA Time Zone Database format (e.g., America/New_York).	dimension
Customer Engine Id	Customer Engine Id	The ID of the customer account in the external advertising engine (e.g., Google Ads, Microsoft Advertising, Baidu).	dimension
Customer Final Url Suffix	Customer Final Url Suffix	The suffix appended to the final URLs for the customer account, often used for tracking parameters.	dimension
Customer Id	Customer Id	The unique identifier for the customer account.	dimension
Customer Last Modified Time	Customer Last Modified Time	The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was last modified, in the customer’s time zone.	dimension
Customer Manager	Customer Manager	The identifier of the manager account that manages the current customer account.	dimension
Customer Manager Descriptive Name	Customer Manager Descriptive Name	The descriptive, user-friendly name of the manager account that manages this customer.	dimension
Customer Manager ID	Customer Manager ID	The ID of the manager account linked to the customer.	dimension
Customer Manager Id	Customer Manager Id	The customer ID of the manager account.	metric
Customer Manager descriptive name	Customer Manager descriptive name	The descriptive name of the manager account linked to the customer.	dimension
Customer Status	Customer Status	The overall status of the customer account (e.g., Enabled, Paused, Removed).	dimension
Customer Sub Manager Descriptive Name	Customer Sub Manager Descriptive Name	The descriptive, user-friendly name of the sub-manager account linked to this customer.	dimension
Customer Sub Manager Id	Customer Sub Manager Id	The customer ID of the sub-manager account.	dimension
Customer Sub manager ID	Customer Sub manager ID	The ID of the sub-manager account linked to the customer. A value of 0 indicates no sub-manager.	dimension
Customer Sub manager descriptive name	Customer Sub manager descriptive name	The descriptive name of the sub-manager account linked to the customer.	dimension
Customer Time Zone	Customer Time Zone	The local time zone of the customer account.	dimension
Customer Tracking Url Template	Customer Tracking Url Template	The URL template used for constructing a tracking URL for the customer account.	dimension
Date	Date	The specific date for which the data is reported, used for segmenting performance metrics over time.	dimension
Day Of Week	Day Of Week	The day of the week (e.g., Monday, Tuesday) for which the data is reported.	dimension
Device	Device	The type of device (e.g., mobile, tablet, desktop) on which an ad impression or conversion occurred, used for segmentation.	dimension
Dynamic Search Ads Search Term View Landing Page	Dynamic Search Ads Search Term View Landing Page	The landing page URL associated with the dynamic search ad search term.	dimension
Floodlight Revenue	Floodlight Revenue	The revenue generated by Floodlight activities.	metric
Floodlights	Floodlights	Floodlights refer to the conversion tracking system used across Google Marketing Platform, including Search Ads 360. They enable the measurement of specific user actions (conversions) on a website and can include custom variables to report unique conversion data, which can be defined as metrics or dimensions within reports.	metric
Geo Target City	Geo Target City	The city that was targeted for advertising.	dimension
Geo Target Constant Canonical Name	Geo Target Constant Canonical Name	The standardized, descriptive name of a geographical target.	dimension
Geo Target Country	Geo Target Country	The English name of the geo-targeted country used for campaign targeting. This can be the best available English name of the geo target.	dimension
Geo Target Metro	Geo Target Metro	The metropolitan area that was targeted for advertising.	dimension
Geo Target Region	Geo Target Region	The geographic region that was targeted for advertising.	dimension
Google Ads - Calls From Ads	Google Ads - Calls From Ads	The number of calls made directly from ads, tracked as a specific type of conversion within Google Ads accounts managed through Search Ads 360. This metric is associated with call assets (formerly call extensions).	metric
Google Ads - Store Visits	Google Ads - Store Visits	The estimated number of times people visited a physical business location after clicking an ad.	metric
Historical Quality Score	Historical Quality Score	A historical estimate of the quality of your ads, keywords, and landing pages, often used for diagnostic purposes.	metric
Hour	Hour	The hour of the day, represented as a number from 0 (12 AM) to 23 (11 PM), used for segmenting performance data.	dimension
Impressions	Impressions	The total number of times your ad has appeared on a search results page or website on the Google Network.	metric
Interactions	Interactions	The total number of customer interactions with an ad, such as clicks, calls, or video views.	metric
Invalid Clicks	Invalid Clicks	Clicks on ads that are not the result of genuine user interest, such as accidental or fraudulent clicks.	metric
Keyword Ad Group Criterion	Keyword Ad Group Criterion	The ad group criterion resource name for a keyword.	dimension
Keyword Info Match Type	Keyword Info Match Type	The match type of the keyword (e.g., Broad, Exact, Phrase).	dimension
Keyword Info Text	Keyword Info Text	The text of the keyword.	dimension
Label Name	Label Name	The name of a label used for organizing entities like campaigns or ad groups.	dimension
Lead to Booking Rate	Lead to Booking Rate	The conversion rate from generated leads to confirmed bookings.	metric
Leads	Leads	The number of leads generated.	metric
Month	Month	The month to which metrics apply, in ‘yyyy-MM-01’ format.	dimension
Page Views	Page Views	The total number of times pages were viewed.	metric
Pageview	Pageview	A single instance of a page being viewed.	metric
Product Bidding Category Level1	Product Bidding Category Level1	The bidding category (level 1) of the product.	dimension
Product Bidding Category Level2	Product Bidding Category Level2	The bidding category (level 2) of the product.	dimension
Product Bidding Category Level3	Product Bidding Category Level3	The bidding category (level 3) of the product.	dimension
Product Bidding Category Level4	Product Bidding Category Level4	The bidding category (level 4) of the product.	dimension
Product Bidding Category Level5	Product Bidding Category Level5	The bidding category (level 5) of the product.	dimension
Product Brand	Product Brand	The brand attribute of a product item.	dimension
Product Channel	Product Channel	The sales channel of the product (e.g., Online or Local).	dimension
Product Condition	Product Condition	The condition attribute of a product item (e.g., New, Used, Refurbished).	dimension
Product Country	Product Country	The ISO 3166 country code registered for the product’s inventory feed.	dimension
Product Custom Attribute0	Product Custom Attribute0	Custom attribute 0 of the product, as defined in the Merchant Center feed.	metric
Product Custom Attribute1	Product Custom Attribute1	Custom attribute 1 of the product, as defined in the Merchant Center feed.	dimension
Product Custom Attribute2	Product Custom Attribute2	Custom attribute 2 of the product, as defined in the Merchant Center feed.	dimension
Product Custom Attribute3	Product Custom Attribute3	Custom attribute 3 of the product, as defined in the Merchant Center feed.	dimension
Product Custom Attribute4	Product Custom Attribute4	Custom attribute 4 of the product, as defined in the Merchant Center feed.	dimension
Product Item Id	Product Item Id	The unique item ID of the product.	dimension
Product Language	Product Language	The ISO 639-1 language code registered for the product’s inventory feed.	dimension
Product Store Id	Product Store Id	The store ID of the product, relevant for local inventory ads.	dimension
Product Title	Product Title	The title attribute of a product item.	dimension
Product Type L1	Product Type L1	The Google product category level 1 attribute of a product item.	dimension
Product Type L2	Product Type L2	The Google product category level 2 attribute of a product item.	dimension
Product Type L3	Product Type L3	The Google product category level 3 attribute of a product item.	dimension
Product Type L4	Product Type L4	The Google product category level 4 attribute of a product item.	dimension
Product Type L5	Product Type L5	The Google product category level 5 attribute of a product item.	dimension
Purchases	Purchases	The number of purchases recorded as conversions.	metric
Region Name	Region Name	The name of the geographical region associated with the data.	dimension
Search Absolute Top Impression Share	Search Absolute Top Impression Share	The percentage of your Search ad impressions that were shown in the most prominent position above the organic search results.	metric
Search Budget Lost Absolute Top Impression Share	Search Budget Lost Absolute Top Impression Share	The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Budget Lost Impression Share	Search Budget Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Budget Lost Top Impression Share	Search Budget Lost Top Impression Share	The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low budget.	dimension
Search Click Share	Search Click Share	The estimated percentage of clicks that your ads received out of the total eligible clicks they could have received on the Search Network.	dimension
Search Exact Match Impression Share	Search Exact Match Impression Share	The percentage of impressions an advertiser received for exact matches on the Search Network compared to the estimated maximum.	metric
Search Impression Share	Search Impression Share	The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive.	dimension
Search Rank Lost Absolute Top Impression Share	Search Rank Lost Absolute Top Impression Share	The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Rank Lost Impression Share	Search Rank Lost Impression Share	The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Rank Lost Top Impression Share	Search Rank Lost Top Impression Share	The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank.	metric
Search Top Impression Share	Search Top Impression Share	The percentage of your impressions that are shown anywhere at the top of the page above the organic search results.	metric
Site Visits	Site Visits	The total number of visits to the website.	metric
Store Visit	Store Visit	The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.	metric
Store Visits	Store Visits	The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.	metric
StoreVisits	StoreVisits	Estimated number of times people visited a physical business location after clicking an ad.	metric
Top Impression Percentage	Top Impression Percentage	The percentage of your impressions that appeared in the top positions of search results.	metric
Total Bookings Revenue	Total Bookings Revenue	The total revenue accumulated from all confirmed bookings.	metric
Total Cost	Total Cost	The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.	metric
User Location View Country Criterion Id	User Location View Country Criterion Id	The identifier for the country criterion used in a user location view.	metric
User Location View Targeting Location	User Location View Targeting Location	The specific geographical location targeted and used for segmentation in a user location view.	dimension
Value Per All Conversions	Value Per All Conversions	The average value generated per all conversions.	metric
Value Per All Conversions By Conversion Date	Value Per All Conversions By Conversion Date	The average value generated per all conversions, segmented by the date they occurred.	metric
Value Per Conversion	Value Per Conversion	The average value generated per conversion.	metric
Value Per Conversions By Conversion Date	Value Per Conversions By Conversion Date	The average value generated per conversions, segmented by the date they occurred.	dimension
Visit Click Id	Visit Click Id	A unique string for each visit that is passed to the landing page as the GCLID URL parameter.	dimension
Visit Criterion Id	Visit Criterion Id	The ID of the criterion associated with the visit.	metric
Visit Id	Visit Id	The unique identifier for a visit.	dimension
Visit Product Id	Visit Product Id	The ID of the product associated with this visit.	dimension
Visit Visit Date Time	Visit Visit Date Time	The exact date and time when a user visit event occurred, provided in the customer’s local time zone in “yyyy-MM-dd HH:mm:ss” format.	dimension
Visits	Visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser’s landing page, representing user engagements.	metric
Week	Week	The week of the year for which the data is reported.	dimension
Year	Year	The year for which the data is reported.	metric
ad_group_criterion_criterion_id	ad_group_criterion_criterion_id	The ID of the criterion within an ad group, such as a keyword or product group ID.	dimension
ad_group_criterion_final_url_suffix	ad_group_criterion_final_url_suffix	A suffix that is appended to the final URL of the ad group criterion after auto-tagging. This is used for tracking additional parameters.	dimension
ad_group_criterion_final_urls	ad_group_criterion_final_urls	The list of possible final URLs for the ad group criterion. These are the URLs where users land after clicking an ad.	dimension
ad_group_criterion_keyword_match_type	ad_group_criterion_keyword_match_type	The match type for a keyword criterion within an ad group (e.g., exact, phrase, broad).	dimension
ad_group_criterion_keyword_text	ad_group_criterion_keyword_text	The text of the keyword criterion within an ad group.	dimension
ad_group_criterion_type	ad_group_criterion_type	The type of the ad group criterion, for example, a keyword, placement, or age range.	dimension
ad_group_id	ad_group_id	The unique identifier for the ad group.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
ad_group_type	ad_group_type	The type of the ad group (e.g., search, display, shopping).	dimension
bidding_strategy_name	bidding_strategy_name	The name of the bidding strategy applied to a campaign or ad group.	dimension
bidding_strategy_type	bidding_strategy_type	The type of bidding strategy used, such as Target CPA, Maximize Conversions, or Manual CPC.	dimension
campaign_advertising_channel_type	campaign_advertising_channel_type	The advertising channel type of the campaign, such as Search, Display, Shopping, or Video.	dimension
campaign_final_url_suffix	campaign_final_url_suffix	A suffix that is appended to the final URLs of ads within the campaign after auto-tagging. This is used for tracking additional parameters at the campaign level.	dimension
campaign_id	campaign_id	The unique identifier for the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
category_name	category_name	The localized name of a product bidding category, used for organizing and targeting products within Search Ads 360.	dimension
clicks	clicks	The total number of clicks on an ad.	metric
conversion_action_name	conversion_action_name	The name of the conversion action.	dimension
conversion_action_type	conversion_action_type	The type of conversion action (e.g., WEBSITE_SALE, OFFLINE_OTHER).	dimension
conversions	conversions	The total number of conversions recorded.	metric
conversions_value	conversions_value	The total value of conversions recorded.	metric
cost	cost	The total cost of all clicks and impressions, expressed in the account’s currency.	metric
cost_converted	cost_converted	The cost incurred after applying any necessary currency conversions.	metric
cost_micros	cost_micros	The total cost of all clicks, in micros (one millionth of the currency unit).	metric
country	country	The name of the country associated with the data.	dimension
customer_account_type	customer_account_type	The type of customer account (e.g., manager, client).	dimension
customer_currency_code	customer_currency_code	The currency code of the customer account (e.g., ‘USD’, ‘EUR’).	dimension
customer_descriptive_name	customer_descriptive_name	The descriptive name of the customer account.	dimension
customer_final_url_suffix	customer_final_url_suffix	A suffix that is appended to the final URLs of ads after auto-tagging at the customer account level.	dimension
customer_id	customer_id	The unique identifier for a Search Ads 360 account, including manager, sub-manager, and serving accounts.	dimension
date	date	The date to which metrics apply, in ‘yyyy-MM-dd’ format.	dimension
device_name	device_name	The name of the device type to which metrics apply (e.g., Mobile, Desktop, Tablet).	dimension
impressions	impressions	The number of times an ad was shown to users.	metric
metrics.all_conversions	metrics.all_conversions	The total number of conversions, including all conversions regardless of the ‘include_in_conversions_metric’ setting.	metric
metrics.all_conversions_value	metrics.all_conversions_value	The total value of all conversions.	metric
metrics.clicks	metrics.clicks	The number of clicks your ad received.	metric
metrics.client_account_conversions	metrics.client_account_conversions	The number of client account conversions, including only conversion actions where ‘include_in_client_account_conversions_metric’ is true.	metric
metrics.client_account_conversions_value	metrics.client_account_conversions_value	The value of client account conversions, including only conversion actions where ‘include_in_client_account_conversions_metric’ is true.	metric
metrics.client_account_view_through_conversions	metrics.client_account_view_through_conversions	The total number of view-through conversions, which occur when a customer sees an ad but converts later without interacting with it.	metric
metrics.content_budget_lost_impression_share	metrics.content_budget_lost_impression_share	The estimated percentage of times an ad was eligible to show on the Display Network but didn’t due to insufficient budget.	metric
metrics.content_impression_share	metrics.content_impression_share	The impressions received on the Display Network divided by the estimated eligible impressions.	metric
metrics.content_rank_lost_impression_share	metrics.content_rank_lost_impression_share	The estimated percentage of time ads were not shown on the Display Network due to poor Ad Rank.	metric
metrics.cost_micros	metrics.cost_micros	The sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs, expressed in micros (one millionth of a currency unit).	metric
metrics.cross_device_conversions	metrics.cross_device_conversions	Conversions that occur when a customer clicks an ad on one device and then converts on a different device or browser.	metric
metrics.cross_device_conversions_value	metrics.cross_device_conversions_value	The total value of cross-device conversions.	metric
metrics.historical_quality_score	metrics.historical_quality_score	The historical Quality Score for keywords, indicating the estimated quality of the keyword, ad, and landing page relevance.	metric
metrics.impressions	metrics.impressions	The count of how often your ad has appeared on a search results page or website on the Google Network.	metric
metrics.search_budget_lost_absolute_top_impression_share	metrics.search_budget_lost_absolute_top_impression_share	The estimated percentage of times an ad was eligible to show in the absolute top position on the Search Network but didn’t due to insufficient budget.	metric
metrics.search_budget_lost_impression_share	metrics.search_budget_lost_impression_share	The estimated percentage of times an ad was eligible to show on the Search Network but didn’t due to insufficient budget.	metric
metrics.search_budget_lost_top_impression_share	metrics.search_budget_lost_top_impression_share	The estimated percentage of times an ad was eligible to show in the top positions on the Search Network but didn’t due to insufficient budget.	metric
metrics.visits	metrics.visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser’s landing page.	metric
order_id	order_id	The unique identifier for a conversion, often provided by the advertiser for offline conversions or generated by Search Ads 360 for online conversions, sometimes referred to as the Floodlight order ID.	dimension
product_name	product_name	The name of the product being advertised or reported on.	dimension
product_type	product_type	The type of product.	dimension
visits	visits	The number of visits recorded, often related to website traffic generated by ads.	metric