Google Search Ads 360 (Beta): Most-used fields#
The table below gives information about most-used fields that you can import from Google Search Ads 360 (Beta). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Absolute Top Impression Percentage |
Absolute Top Impression Percentage |
The percentage of Search ad impressions that appeared in the most prominent, absolute top position on the search results page. |
metric |
Accessible Bidding Strategy Id |
Accessible Bidding Strategy Id |
The unique identifier for a bidding strategy, including those owned by a customer or shared with a customer by a manager account. |
metric |
Accessible Bidding Strategy Maximize Conversion Value Target Roas |
Accessible Bidding Strategy Maximize Conversion Value Target Roas |
The target Return On Ad Spend (ROAS) set for a ‘Maximize Conversion Value’ bidding strategy. |
metric |
Accessible Bidding Strategy Maximize Conversions Target Cpa Micros |
Accessible Bidding Strategy Maximize Conversions Target Cpa Micros |
The target Cost Per Acquisition (CPA) for a ‘Maximize Conversions’ bidding strategy, expressed in micros. |
dimension |
Accessible Bidding Strategy Name |
Accessible Bidding Strategy Name |
The name of the accessible bidding strategy. |
dimension |
Accessible Bidding Strategy Owner Customer Id |
Accessible Bidding Strategy Owner Customer Id |
The unique identifier of the customer account that owns the accessible bidding strategy. |
metric |
Accessible Bidding Strategy Target Roas Target Roas |
Accessible Bidding Strategy Target Roas Target Roas |
The target Return On Ad Spend (ROAS) set for a ‘Target ROAS’ bidding strategy. |
metric |
Accessible Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
Accessible Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target Spend’ bidding strategy. |
dimension |
Accessible Bidding Strategy Target Spend Target Spend Micros |
Accessible Bidding Strategy Target Spend Target Spend Micros |
The target spend amount, in micros, for a ‘Target Spend’ bidding strategy. |
dimension |
Accessible Bidding Strategy Type |
Accessible Bidding Strategy Type |
The type of the accessible bidding strategy (e.g., Maximize Conversions, Target ROAS). |
dimension |
Ad Group Ad Creation Time |
Ad Group Ad Creation Time |
The timestamp when the ad group ad was created. |
dimension |
Ad Group Ad Display Url |
Ad Group Ad Display Url |
The URL that appears in the ad description for some ad formats, showing users where they will be directed. |
dimension |
Ad Group Ad Engine Id |
Ad Group Ad Engine Id |
The identifier of the ad in the external engine account (e.g., Yahoo Japan, Microsoft, Baidu), applicable to Search Ads 360 accounts. |
metric |
Ad Group Ad Engine Status |
Ad Group Ad Engine Status |
The additional status of the ad in the external engine account, such as active, eligible, or pending review. |
dimension |
Ad Group Ad Expanded Dynamic Search Ad Description1 |
Ad Group Ad Expanded Dynamic Search Ad Description1 |
The first description line of an Expanded Dynamic Search Ad. |
dimension |
Ad Group Ad Expanded Dynamic Search Ad Description2 |
Ad Group Ad Expanded Dynamic Search Ad Description2 |
The second description line of an Expanded Dynamic Search Ad. |
dimension |
Ad Group Ad Expanded Dynamic Search Ad Tracking Id |
Ad Group Ad Expanded Dynamic Search Ad Tracking Id |
The tracking identifier for an Expanded Dynamic Search Ad. |
dimension |
Ad Group Ad Expanded Text Ad Description1 |
Ad Group Ad Expanded Text Ad Description1 |
The first description line of an Expanded Text Ad. |
dimension |
Ad Group Ad Expanded Text Ad Description2 |
Ad Group Ad Expanded Text Ad Description2 |
The second description line of an Expanded Text Ad. |
dimension |
Ad Group Ad Expanded Text Ad Headline |
Ad Group Ad Expanded Text Ad Headline |
The first headline of an Expanded Text Ad. |
dimension |
Ad Group Ad Expanded Text Ad Headline2 |
Ad Group Ad Expanded Text Ad Headline2 |
The second headline of an Expanded Text Ad. |
dimension |
Ad Group Ad Expanded Text Ad Headline3 |
Ad Group Ad Expanded Text Ad Headline3 |
The third headline of an Expanded Text Ad. |
dimension |
Ad Group Ad Expanded Text Ad Path1 |
Ad Group Ad Expanded Text Ad Path1 |
The first optional path segment added to the display URL of an Expanded Text Ad, providing more context to users. |
dimension |
Ad Group Ad Expanded Text Ad Path2 |
Ad Group Ad Expanded Text Ad Path2 |
The second optional path segment added to the display URL of an Expanded Text Ad, providing more context to users. |
dimension |
Ad Group Ad Expanded Text Ad Tracking Id |
Ad Group Ad Expanded Text Ad Tracking Id |
The tracking identifier for an Expanded Text Ad. |
dimension |
Ad Group Ad Final App Urls |
Ad Group Ad Final App Urls |
The ultimate landing page URLs for app ads within an ad group, after all tracking templates and URL suffixes have been applied. |
dimension |
Ad Group Ad Final Mobile Urls |
Ad Group Ad Final Mobile Urls |
The ultimate landing page URLs optimized for mobile devices for ads within an ad group, after all tracking templates and URL suffixes have been applied. |
dimension |
Ad Group Ad Final Url Suffix |
Ad Group Ad Final Url Suffix |
Additional parameters that are appended to the end of the final URL for ads within an ad group. |
dimension |
Ad Group Ad Final Urls |
Ad Group Ad Final Urls |
The list of possible final URLs for the ad group ad, after any cross-domain redirects have been applied. |
dimension |
Ad Group Ad Id |
Ad Group Ad Id |
The unique identifier for an ad within an ad group. |
dimension |
Ad Group Ad Labels Id |
Ad Group Ad Labels Id |
The identifier for a label attached to the ad group ad. |
dimension |
Ad Group Ad Labels Name |
Ad Group Ad Labels Name |
The name of a label attached to the ad group ad. |
dimension |
Ad Group Ad Labels Status |
Ad Group Ad Labels Status |
The current status of a label applied to an ad within an ad group (e.g., enabled, removed). |
dimension |
Ad Group Ad Labels Text Label Background Color |
Ad Group Ad Labels Text Label Background Color |
The background color of a text label applied to an ad within an ad group. |
dimension |
Ad Group Ad Labels Text Label Description |
Ad Group Ad Labels Text Label Description |
The descriptive text for a label applied to an ad within an ad group. |
dimension |
Ad Group Ad Last Modified Time |
Ad Group Ad Last Modified Time |
The timestamp when the ad group ad was last modified. |
dimension |
Ad Group Ad Name |
Ad Group Ad Name |
The name used to identify the ad within an ad group, primarily supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd, and VideoAd types. |
dimension |
Ad Group Ad Responsive Search Ad Descriptions |
Ad Group Ad Responsive Search Ad Descriptions |
The descriptions provided for a Responsive Search Ad, which are dynamically combined by the system to create the ad. |
dimension |
Ad Group Ad Responsive Search Ad Headlines |
Ad Group Ad Responsive Search Ad Headlines |
The headlines provided for a Responsive Search Ad, which are dynamically combined by the system to create the ad. |
dimension |
Ad Group Ad Responsive Search Ad Path1 |
Ad Group Ad Responsive Search Ad Path1 |
The first path component for customizing the display URL of a Responsive Search Ad. |
dimension |
Ad Group Ad Responsive Search Ad Path2 |
Ad Group Ad Responsive Search Ad Path2 |
The second path component for customizing the display URL of a Responsive Search Ad. |
dimension |
Ad Group Ad Responsive Search Ad Tracking Id |
Ad Group Ad Responsive Search Ad Tracking Id |
The unique identifier used for tracking Responsive Search Ads within an ad group. |
dimension |
Ad Group Ad Rotation Mode |
Ad Group Ad Rotation Mode |
The rotation mode for ads within the ad group, determining how frequently ads are shown relative to each other. |
dimension |
Ad Group Ad Status |
Ad Group Ad Status |
The status of the ad group ad, indicating whether it’s enabled, paused, or removed. |
dimension |
Ad Group Ad Text Ad Description1 |
Ad Group Ad Text Ad Description1 |
The first description line of a text ad. |
dimension |
Ad Group Ad Text Ad Description2 |
Ad Group Ad Text Ad Description2 |
The second description line of a text ad. |
dimension |
Ad Group Ad Text Ad Display Mobile Url |
Ad Group Ad Text Ad Display Mobile Url |
The mobile-optimized URL displayed for a text ad within an ad group. |
dimension |
Ad Group Ad Text Ad Display Url |
Ad Group Ad Text Ad Display Url |
The display URL for a text ad. |
dimension |
Ad Group Ad Text Ad Headline |
Ad Group Ad Text Ad Headline |
The headline of a text ad. |
dimension |
Ad Group Ad Text Ad Tracking Id |
Ad Group Ad Text Ad Tracking Id |
The unique identifier used for tracking Text Ads within an ad group. |
dimension |
Ad Group Ad Tracking Url Template |
Ad Group Ad Tracking Url Template |
The template used to construct the tracking URL for ads within an ad group. |
dimension |
Ad Group Ad Type |
Ad Group Ad Type |
The type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad. |
dimension |
Ad Group Asset Status |
Ad Group Asset Status |
The status of the asset’s linkage to the ad group. |
dimension |
Ad Group Cpc Bid Micros |
Ad Group Cpc Bid Micros |
The cost-per-click (CPC) bid for the ad group, specified in micros (one millionth of a currency unit). |
metric |
Ad Group Creation Time |
Ad Group Creation Time |
The timestamp when the ad group was created. |
dimension |
Ad Group Criterion Age Range Type |
Ad Group Criterion Age Range Type |
The type of age range targeted by this ad group criterion (e.g., 18-24, 25-34, Undetermined). |
dimension |
Ad Group Criterion Bid Modifier |
Ad Group Criterion Bid Modifier |
The multiplier applied to the base bid when this specific ad group criterion is matched, ranging from 0.1 to 10.0. |
dimension |
Ad Group Criterion Cpc Bid Micros |
Ad Group Criterion Cpc Bid Micros |
The maximum cost-per-click (CPC) bid amount (in micros) set for this ad group criterion. |
dimension |
Ad Group Criterion Creation Time |
Ad Group Criterion Creation Time |
The timestamp (in YYYY-MM-DD HH:MM:SS format) when this ad group criterion was created, in the customer’s time zone. |
dimension |
Ad Group Criterion Criterion Id |
Ad Group Criterion Criterion Id |
The unique identifier for a criterion (e.g., keyword, location) within an ad group. |
metric |
Ad Group Criterion Effective Cpc Bid Micros |
Ad Group Criterion Effective Cpc Bid Micros |
The effective cost-per-click (CPC) bid for an ad group criterion, expressed in micros. |
metric |
Ad Group Criterion Engine Id |
Ad Group Criterion Engine Id |
The identifier for the ad group criterion in an external engine account, such as Yahoo Japan, Microsoft, or Baidu. |
metric |
Ad Group Criterion Engine Status |
Ad Group Criterion Engine Status |
The serving status of the ad group criterion within the advertising engine (e.g., Approved, Disapproved, Eligible). |
dimension |
Ad Group Criterion Final Mobile Urls |
Ad Group Criterion Final Mobile Urls |
The final mobile landing page URLs used for an ad group criterion. |
dimension |
Ad Group Criterion Final Url Suffix |
Ad Group Criterion Final Url Suffix |
The suffix appended to the final URL for an ad group criterion, often used for tracking parameters. |
dimension |
Ad Group Criterion Final Urls |
Ad Group Criterion Final Urls |
The list of possible final URLs for the ad group criterion, after any cross-domain redirects. These URLs can override ad-level final URLs. |
dimension |
Ad Group Criterion Gender Type |
Ad Group Criterion Gender Type |
The type of gender targeted by this ad group criterion (e.g., Male, Female, Undetermined). |
dimension |
Ad Group Criterion Keyword Match Type |
Ad Group Criterion Keyword Match Type |
The match type for a keyword criterion (e.g., exact, phrase, broad), defining how closely a user’s search query must match the keyword. |
dimension |
Ad Group Criterion Keyword Text |
Ad Group Criterion Keyword Text |
The actual text of a keyword used as an ad group criterion. |
dimension |
Ad Group Criterion Labels Id |
Ad Group Criterion Labels Id |
The unique identifier of the label associated with an ad group criterion. |
dimension |
Ad Group Criterion Labels Name |
Ad Group Criterion Labels Name |
The name of the label associated with an ad group criterion, used for organization and filtering. |
dimension |
Ad Group Criterion Labels Status |
Ad Group Criterion Labels Status |
The status of the label associated with an ad group criterion. |
dimension |
Ad Group Criterion Labels Text Label Background Color |
Ad Group Criterion Labels Text Label Background Color |
The background color of a text label applied to an ad group criterion. |
dimension |
Ad Group Criterion Labels Text Label Description |
Ad Group Criterion Labels Text Label Description |
The descriptive text for the label applied to an ad group criterion. |
dimension |
Ad Group Criterion Last Modified Time |
Ad Group Criterion Last Modified Time |
The timestamp (in YYYY-MM-DD HH:MM:SS.SSSSSS format) when this ad group criterion was last modified, in the customer’s time zone. |
dimension |
Ad Group Criterion Listing Group Type |
Ad Group Criterion Listing Group Type |
The type of listing group associated with an ad group criterion, relevant for shopping campaigns (e.g., subdivision, unit). |
dimension |
Ad Group Criterion Location Geo Target Constant Canonical Name |
Ad Group Criterion Location Geo Target Constant Canonical Name |
The fully qualified English name of the geographical region targeted by this ad group criterion, used for disambiguating similar target names. |
dimension |
Ad Group Criterion Location Geo Target Constant Country Code |
Ad Group Criterion Location Geo Target Constant Country Code |
The ISO-3166-1 alpha-2 country code associated with the geographical region targeted by this ad group criterion. |
dimension |
Ad Group Criterion Location Geo Target Constant Id |
Ad Group Criterion Location Geo Target Constant Id |
The identifier for a geographical target location used as an ad group criterion for ad serving. |
dimension |
Ad Group Criterion Location Geo Target Constant Name |
Ad Group Criterion Location Geo Target Constant Name |
The best available English name of the geographical region targeted by this ad group criterion. |
dimension |
Ad Group Criterion Location Geo Target Constant Status |
Ad Group Criterion Location Geo Target Constant Status |
The status of the geographical target constant (e.g., ENABLED, REMOVAL_PLANNED) for this ad group criterion, indicating its availability for targeting. |
dimension |
Ad Group Criterion Location Geo Target Constant Target Type |
Ad Group Criterion Location Geo Target Constant Target Type |
The type of geographical target (e.g., City, State, Country, DMA region) for this ad group criterion. |
dimension |
Ad Group Criterion Negative |
Ad Group Criterion Negative |
A boolean flag indicating whether the criterion is used to exclude (true) or target (false) specific attributes within the ad group. This field is immutable. |
dimension |
Ad Group Criterion Position Estimates Top Of Page Cpc Micros |
Ad Group Criterion Position Estimates Top Of Page Cpc Micros |
Estimated cost-per-click (CPC) in micros to achieve an ad position at the top of the page for a specific ad group criterion. |
dimension |
Ad Group Criterion Quality Info Quality Score |
Ad Group Criterion Quality Info Quality Score |
The Quality Score for an ad group criterion, indicating the estimated quality of the keyword, ad, and landing page relevance. |
metric |
Ad Group Criterion Status |
Ad Group Criterion Status |
The status of the ad group criterion, indicating whether it’s enabled, paused, or removed. |
dimension |
Ad Group Criterion Tracking Url Template |
Ad Group Criterion Tracking Url Template |
The URL template used for tracking clicks for an ad group criterion. |
dimension |
Ad Group Criterion Type |
Ad Group Criterion Type |
The type of the ad group criterion (e.g., keyword, age, gender, audience). |
dimension |
Ad Group Criterion Url Custom Parameters |
Ad Group Criterion Url Custom Parameters |
Custom parameters appended to the URLs for an ad group criterion, used for tracking. |
dimension |
Ad Group Criterion User List User List Id |
Ad Group Criterion User List User List Id |
The identifier for a user list used as an ad group criterion for targeting specific audiences. |
dimension |
Ad Group Criterion User List User List Name |
Ad Group Criterion User List User List Name |
The name of the user list targeted or excluded by this ad group criterion. |
dimension |
Ad Group Criterion User List User List Type |
Ad Group Criterion User List User List Type |
The type of user list associated with an ad group criterion, used for audience targeting. |
dimension |
Ad Group Criterion Webpage Conditions |
Ad Group Criterion Webpage Conditions |
A list of logical conditions defining which webpages are targeted by this ad group criterion. This field is required for CREATE operations and prohibited on UPDATE operations. |
dimension |
Ad Group Criterion Webpage Coverage Percentage |
Ad Group Criterion Webpage Coverage Percentage |
The calculated percentage of website coverage for this ad group criterion, based on the specified webpage targets and exclusions. A value of 1 indicates 100% coverage. |
dimension |
Ad Group Criterion Webpage Criterion Name |
Ad Group Criterion Webpage Criterion Name |
The name of the webpage criterion associated with an ad group criterion, used for dynamic search ads to target specific web pages. |
dimension |
Ad Group End Date |
Ad Group End Date |
The end date for the ad group, after which ads in this group will stop serving. |
dimension |
Ad Group Engine Id |
Ad Group Engine Id |
The identifier of the ad group in an external engine account, such as Yahoo Japan, Microsoft, or Baidu. |
metric |
Ad Group Engine Status |
Ad Group Engine Status |
The additional status of the ad group in the external engine account, such as eligible or campaign ended. |
dimension |
Ad Group Final Url Suffix |
Ad Group Final Url Suffix |
A suffix that is appended to the final URL of all ads within this ad group, often used for tracking parameters. |
dimension |
Ad Group Id |
Ad Group Id |
The globally unique identifier for the ad group. |
metric |
Ad Group Labels Id |
Ad Group Labels Id |
The identifier for a label attached to the ad group, used for organization and filtering. |
metric |
Ad Group Labels Name |
Ad Group Labels Name |
The name of a label attached to the ad group. |
dimension |
Ad Group Labels Status |
Ad Group Labels Status |
The current status of a label applied to an ad group (e.g., enabled, removed). |
dimension |
Ad Group Labels Text Label Background Color |
Ad Group Labels Text Label Background Color |
The background color of a text label applied to an ad group. |
dimension |
Ad Group Labels Text Label Description |
Ad Group Labels Text Label Description |
The descriptive text for a label applied to an ad group. |
dimension |
Ad Group Language Code |
Ad Group Language Code |
The language code of the ads and keywords in an ad group. |
dimension |
Ad Group Last Modified Time |
Ad Group Last Modified Time |
The timestamp when the ad group was last modified. |
dimension |
Ad Group Name |
Ad Group Name |
The name of the ad group. |
dimension |
Ad Group Start Date |
Ad Group Start Date |
The start date for the ad group, indicating when ads in this group begin serving. |
dimension |
Ad Group Status |
Ad Group Status |
The status of the ad group, indicating whether it’s enabled, paused, or removed. |
dimension |
Ad Group Targeting Setting Target Restrictions |
Ad Group Targeting Setting Target Restrictions |
The targeting settings that define how criteria types are used to restrict the reach of the ad group, controlling whether targeting is applied or bids are only adjusted. |
dimension |
Ad Group Type |
Ad Group Type |
The type of ad group, such as Standard, Dynamic, or Showcase, applicable to Google Ads accounts. |
dimension |
Ad Network Type |
Ad Network Type |
The type of ad network where the ad was shown, such as Google Search, Display Network, or YouTube. |
dimension |
All Conversions |
All Conversions |
The total number of all conversion actions, including those not specifically optimized for, cross-device conversions, store visits, and certain phone calls. |
metric |
All Conversions By Conversion Date |
All Conversions By Conversion Date |
The total number of all conversion actions, reported based on the date the conversion occurred. |
metric |
All Conversions From Click To Call |
All Conversions From Click To Call |
The total number of conversions that originated from click-to-call interactions with ads. |
metric |
All Conversions From Directions |
All Conversions From Directions |
The total number of conversions that originated from requests for directions to a business location after interacting with an ad. |
metric |
All Conversions From Interactions Rate |
All Conversions From Interactions Rate |
The rate at which interactions lead to all conversions. |
metric |
All Conversions From Interactions Value Per Interaction |
All Conversions From Interactions Value Per Interaction |
The total value of all conversions resulting from interactions, divided by the total number of interactions. |
metric |
All Conversions From Store Visit |
All Conversions From Store Visit |
The total number of conversions that originated from store visits attributed to advertising efforts. |
metric |
All Conversions Value |
All Conversions Value |
The sum of conversion values for all conversion actions, including those not specifically optimized for. |
metric |
All Conversions Value By Conversion Date |
All Conversions Value By Conversion Date |
The sum of conversion values for all conversion actions, reported based on the date the conversion occurred. |
metric |
All Conversions Value Per Cost |
All Conversions Value Per Cost |
The total value of all conversions divided by the total cost. |
metric |
App Installs |
App Installs |
The number of times a mobile application was installed as a result of an ad interaction, a key conversion metric for app campaigns. |
metric |
App Purchases |
App Purchases |
The number of in-app purchases made as a result of an ad interaction, a key conversion metric for app campaigns. |
metric |
App ROAS |
App ROAS |
The Return On Ad Spend (ROAS) for app campaigns, calculated as the revenue generated from app purchases divided by the advertising cost. |
metric |
App Revenue |
App Revenue |
The total revenue generated from app-related conversions, such as in-app purchases. |
metric |
Asset Callout Asset Ad Schedule Targets |
Asset Callout Asset Ad Schedule Targets |
The ad schedule targets (days and times) applied to a callout asset, defining when it is eligible to show. |
dimension |
Asset Callout Asset Callout Text |
Asset Callout Asset Callout Text |
The text content of a callout asset, which highlights unique selling points. |
dimension |
Asset Engine Status |
Asset Engine Status |
The status of the asset within the advertising engine (e.g., enabled, paused, pending review). |
dimension |
Asset Final Url Suffix |
Asset Final Url Suffix |
The URL suffix to append parameters to the final URL for tracking purposes. |
dimension |
Asset Final Urls |
Asset Final Urls |
A list of the possible final URLs for the asset after all cross-domain redirects have been applied. |
dimension |
Asset Id |
Asset Id |
The unique identifier for the asset. |
metric |
Asset Image Asset File Size |
Asset Image Asset File Size |
The file size of the image asset in bytes. |
metric |
Asset Image Asset Full Size Height Pixels |
Asset Image Asset Full Size Height Pixels |
The full height of the image asset in pixels. |
metric |
Asset Image Asset Full Size Url |
Asset Image Asset Full Size Url |
The full size URL of an image asset used in ads. |
dimension |
Asset Image Asset Full Size Width Pixels |
Asset Image Asset Full Size Width Pixels |
The full width of the image asset in pixels. |
metric |
Asset Interaction Target Asset |
Asset Interaction Target Asset |
The target asset with which a user interacted (e.g., a specific sitelink or callout). |
dimension |
Asset Name |
Asset Name |
The user-defined name of the asset. |
dimension |
Asset Page Feed Asset Labels |
Asset Page Feed Asset Labels |
Custom labels applied to page feed assets, used for targeting and bid adjustments within Performance Max campaigns. |
dimension |
Asset Sitelink Asset Ad Schedule Targets |
Asset Sitelink Asset Ad Schedule Targets |
Specifies the ad schedule targets for a sitelink asset, defining when the sitelink is eligible to show. |
dimension |
Asset Sitelink Asset Description1 |
Asset Sitelink Asset Description1 |
The first line of descriptive text for a sitelink asset. |
dimension |
Asset Sitelink Asset Description2 |
Asset Sitelink Asset Description2 |
The second line of descriptive text for a sitelink asset. |
dimension |
Asset Sitelink Asset Link Text |
Asset Sitelink Asset Link Text |
The visible text of the link for a sitelink asset. |
dimension |
Asset Sitelink Asset Mobile Preferred |
Asset Sitelink Asset Mobile Preferred |
Indicates if a sitelink asset is preferred for display on mobile devices. |
dimension |
Asset Sitelink Asset Start Date |
Asset Sitelink Asset Start Date |
The start date from which a sitelink asset is eligible to be shown with an ad. |
dimension |
Asset Status |
Asset Status |
The current status of the asset (e.g., enabled, paused, removed). |
dimension |
Asset Text Asset Text |
Asset Text Asset Text |
The actual text content of a text asset used in ads. |
dimension |
Asset Tracking Url Template |
Asset Tracking Url Template |
The URL template used for tracking clicks on an asset. |
dimension |
Asset Type |
Asset Type |
The type of asset (e.g., sitelink, callout, image, structured snippet). |
dimension |
Audience |
Audience |
The target audience segment for ad delivery. |
dimension |
Average Cost |
Average Cost |
The average cost of an interaction (e.g., click) with an ad. |
metric |
Average Cpc |
Average Cpc |
The average amount charged for a click on your ad, calculated by dividing the total cost of clicks by the total number of clicks. |
metric |
Average Cpm |
Average Cpm |
The average cost per thousand impressions (CPM), calculated based on the total cost and total impressions. |
metric |
Average Impression Frequency Per User |
Average Impression Frequency Per User |
The average number of times that a unique user or cookie is shown your ad over a given period of time. This metric helps to understand if your ad is engaging users effectively. |
metric |
Average Quality Score |
Average Quality Score |
The average quality score of keywords or ads, which reflects the relevance and performance of an ad. |
dimension |
Bidding Strategy Campaign Count |
Bidding Strategy Campaign Count |
The number of campaigns that are currently using this bidding strategy. |
dimension |
Bidding Strategy Currency Code |
Bidding Strategy Currency Code |
The currency code (ISO 4217 three-letter code) used by the bidding strategy. For manager customers, this can be set on creation and defaults to the manager customer’s currency. |
dimension |
Bidding Strategy Effective Currency Code |
Bidding Strategy Effective Currency Code |
The read-only currency code (ISO 4217 three-letter code) that is effectively used by the bidding strategy for reporting metrics. |
dimension |
Bidding Strategy Enhanced Cpc |
Bidding Strategy Enhanced Cpc |
Indicates whether Enhanced CPC (eCPC) is enabled for the bidding strategy, which automatically adjusts bids to get more conversions. |
dimension |
Bidding Strategy Id |
Bidding Strategy Id |
The unique identifier for a bidding strategy. |
dimension |
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros |
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Maximize Conversion Value’ bidding strategy. |
dimension |
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros |
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros |
The minimum Cost-Per-Click (CPC) bid, in micros, allowed for the ‘Maximize Conversion Value’ bidding strategy. |
dimension |
Bidding Strategy Maximize Conversion Value Target Roas |
Bidding Strategy Maximize Conversion Value Target Roas |
The target Return On Ad Spend (ROAS) set for a ‘Maximize Conversion Value’ bidding strategy. |
metric |
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros |
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros |
The maximum Cost-Per-Click (CPC) bid, in micros, allowed for the ‘Maximize Conversions’ bidding strategy. |
dimension |
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros |
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros |
The minimum Cost-Per-Click (CPC) bid, in micros, allowed for the ‘Maximize Conversions’ bidding strategy. |
dimension |
Bidding Strategy Maximize Conversions Target Cpa Micros |
Bidding Strategy Maximize Conversions Target Cpa Micros |
The target Cost-Per-Acquisition (CPA), in micros, for the ‘Maximize Conversions’ bidding strategy. |
dimension |
Bidding Strategy Name |
Bidding Strategy Name |
The unique name of the bidding strategy within an account. |
dimension |
Bidding Strategy Non Removed Campaign Count |
Bidding Strategy Non Removed Campaign Count |
The total number of campaigns that are currently active and using a particular bidding strategy. |
metric |
Bidding Strategy Status |
Bidding Strategy Status |
The current status of the bidding strategy. |
dimension |
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros |
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target CPA’ bidding strategy. |
dimension |
Bidding Strategy Target Cpa Cpc Bid Floor Micros |
Bidding Strategy Target Cpa Cpc Bid Floor Micros |
The minimum cost-per-click (CPC) bid floor, in micros, for a ‘Target CPA’ bidding strategy. |
dimension |
Bidding Strategy Target Cpa Target Cpa Micros |
Bidding Strategy Target Cpa Target Cpa Micros |
The target Cost-Per-Acquisition (CPA), in micros, for a ‘Target CPA’ bidding strategy. |
dimension |
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros |
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target Impression Share’ bidding strategy. |
dimension |
Bidding Strategy Target Impression Share Location |
Bidding Strategy Target Impression Share Location |
The target location for the ‘Target Impression Share’ bidding strategy (e.g., ‘absolute top of page’, ‘top of page’, ‘anywhere on page’). |
dimension |
Bidding Strategy Target Impression Share Location Fraction Micros |
Bidding Strategy Target Impression Share Location Fraction Micros |
The target impression share value, in micros, for the specified location in a ‘Target Impression Share’ bidding strategy. |
dimension |
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros |
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target Outrank Share’ bidding strategy. |
dimension |
Bidding Strategy Target Roas Cpc Bid Ceiling Micros |
Bidding Strategy Target Roas Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target ROAS’ bidding strategy. |
dimension |
Bidding Strategy Target Roas Cpc Bid Floor Micros |
Bidding Strategy Target Roas Cpc Bid Floor Micros |
The minimum cost-per-click (CPC) bid floor, in micros, for a ‘Target ROAS’ bidding strategy. |
dimension |
Bidding Strategy Target Roas Target Roas |
Bidding Strategy Target Roas Target Roas |
The target Return On Ad Spend (ROAS) set for a ‘Target ROAS’ bidding strategy. |
dimension |
Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid ceiling, in micros, for a ‘Target Spend’ bidding strategy. |
dimension |
Bidding Strategy Target Spend Target Spend Micros |
Bidding Strategy Target Spend Target Spend Micros |
The target amount, in micros, to spend for the ‘Target Spend’ bidding strategy. |
dimension |
Bidding Strategy Type |
Bidding Strategy Type |
The type of automated bidding strategy used (e.g., MAXIMIZE_CONVERSIONS, TARGET_ROAS, MANUAL_CPC), which defines its primary objective. |
dimension |
Brand |
Brand |
The brand associated with a product or advertisement. |
dimension |
Budget Source |
Budget Source |
dimension |
|
Budget Source Updated |
Budget Source Updated |
dimension |
|
Campaign Ad Serving Optimization Status |
Campaign Ad Serving Optimization Status |
The status of ad serving optimization for the campaign. |
dimension |
Campaign Advertising Channel Sub Type |
Campaign Advertising Channel Sub Type |
The sub-type of the campaign’s advertising channel, providing more specific categorization within the main channel type. |
dimension |
Campaign Advertising Channel Type |
Campaign Advertising Channel Type |
The main type of the campaign’s advertising channel, such as Search Network, Display Network, or Shopping. |
dimension |
Campaign Asset Status |
Campaign Asset Status |
The status of an asset in relation to a campaign (e.g., enabled, paused, removed). |
dimension |
Campaign Bidding Strategy System Status |
Campaign Bidding Strategy System Status |
The system-determined status of the campaign’s bidding strategy. |
dimension |
Campaign Bidding Strategy Type |
Campaign Bidding Strategy Type |
The type of bidding strategy used by the campaign, such as Maximize Conversions or Target CPA. |
dimension |
Campaign Budget Amount Micros |
Campaign Budget Amount Micros |
The total budget amount for the campaign, specified in micros (one millionth of a currency unit). |
metric |
Campaign Budget Delivery Method |
Campaign Budget Delivery Method |
The method by which a campaign’s daily budget is spent (e.g., Standard or Accelerated). |
dimension |
Campaign Budget Period |
Campaign Budget Period |
The duration over which the campaign budget is allocated (e.g., daily, monthly). |
dimension |
Campaign Create Time |
Campaign Create Time |
The timestamp when the campaign was created. |
dimension |
Campaign Creation Time |
Campaign Creation Time |
The timestamp when the campaign was created. |
dimension |
Campaign Criterion Criterion Id |
Campaign Criterion Criterion Id |
The unique identifier for the campaign criterion. This field is ignored during mutate operations. |
metric |
Campaign Criterion Device Type |
Campaign Criterion Device Type |
The type of device (e.g., mobile, desktop, tablet) that was targeted or observed for a campaign criterion. |
dimension |
Campaign Criterion Display Name |
Campaign Criterion Display Name |
The user-friendly display name of the campaign criterion. This field is ignored during mutate operations. |
dimension |
Campaign Criterion Keyword Match Type |
Campaign Criterion Keyword Match Type |
The match type of the keyword (e.g., Exact, Phrase, Broad) used as a campaign criterion. |
dimension |
Campaign Criterion Keyword Text |
Campaign Criterion Keyword Text |
The text of the keyword used as a campaign criterion. |
dimension |
Campaign Criterion Language Language Constant Code |
Campaign Criterion Language Language Constant Code |
The ISO 639-1 language code (e.g., ‘en’ for English) for the language constant associated with this campaign criterion. |
dimension |
Campaign Criterion Language Language Constant Id |
Campaign Criterion Language Language Constant Id |
The unique identifier for the language constant associated with this campaign criterion. |
dimension |
Campaign Criterion Language Language Constant Name |
Campaign Criterion Language Language Constant Name |
The name of the language used as a campaign criterion for targeting. |
dimension |
Campaign Criterion Language Language Constant Targetable |
Campaign Criterion Language Language Constant Targetable |
Indicates whether the language specified in the campaign criterion is available for targeting. |
dimension |
Campaign Criterion Last Modified Time |
Campaign Criterion Last Modified Time |
The date and time when the campaign criterion was last modified. |
dimension |
Campaign Criterion Location Geo Target Constant Canonical Name |
Campaign Criterion Location Geo Target Constant Canonical Name |
The fully qualified English name of the geographical region for this campaign location criterion. |
dimension |
Campaign Criterion Location Geo Target Constant Country Code |
Campaign Criterion Location Geo Target Constant Country Code |
The ISO-3166-1 alpha-2 country code of the geographical region for this campaign location criterion. |
dimension |
Campaign Criterion Location Geo Target Constant Id |
Campaign Criterion Location Geo Target Constant Id |
The unique identifier of the geographical target constant for this campaign location criterion. |
metric |
Campaign Criterion Location Geo Target Constant Name |
Campaign Criterion Location Geo Target Constant Name |
The best available English name of the geographical region for this campaign location criterion. |
dimension |
Campaign Criterion Location Geo Target Constant Status |
Campaign Criterion Location Geo Target Constant Status |
The status of the geographical target constant (e.g., ENABLED, REMOVAL_PLANNED) for this campaign location criterion, indicating its availability for targeting. |
dimension |
Campaign Criterion Location Geo Target Constant Target Type |
Campaign Criterion Location Geo Target Constant Target Type |
The type of geographical target (e.g., City, State, Country, DMA region) for this campaign location criterion. |
dimension |
Campaign Criterion Location Group |
Campaign Criterion Location Group |
Represents a group of locations used as a criterion for the campaign, which can contain multiple geographical target constants. |
dimension |
Campaign Criterion Negative |
Campaign Criterion Negative |
Indicates if a campaign criterion is negative, meaning it excludes certain targeting (e.g., negative keywords, negative placements). |
dimension |
Campaign Criterion Status |
Campaign Criterion Status |
The status of the campaign criterion (e.g., Enabled, Paused, Removed), indicating its active state within the campaign. |
dimension |
Campaign Criterion Type |
Campaign Criterion Type |
The type of criterion applied at the campaign level (e.g., AD_SCHEDULE, AGE_RANGE, LOCATION, LANGUAGE). |
dimension |
Campaign Criterion User List User List Name |
Campaign Criterion User List User List Name |
The name of the user list used as a campaign criterion for audience targeting. |
dimension |
Campaign Criterion Webpage Criterion Name |
Campaign Criterion Webpage Criterion Name |
The name of the webpage criterion defined for this campaign. This name is used for identification, sorting, and filtering. |
dimension |
Campaign Dynamic Search Ads Setting Domain Name |
Campaign Dynamic Search Ads Setting Domain Name |
The domain name specified in the campaign’s Dynamic Search Ads settings. |
dimension |
Campaign Dynamic Search Ads Setting Language Code |
Campaign Dynamic Search Ads Setting Language Code |
The language code specified in the campaign’s Dynamic Search Ads settings. |
dimension |
Campaign Dynamic Search Ads Setting Use Supplied Urls Only |
Campaign Dynamic Search Ads Setting Use Supplied Urls Only |
Indicates whether the campaign’s Dynamic Search Ads settings are configured to use only URLs explicitly supplied by the advertiser. |
dimension |
Campaign End Date |
Campaign End Date |
The end date for the campaign, after which it will stop serving. |
dimension |
Campaign Engine Id |
Campaign Engine Id |
The identifier of the campaign in an external engine account, such as Yahoo Japan, Microsoft, or Baidu. |
metric |
Campaign Excluded Parent Asset Field Types |
Campaign Excluded Parent Asset Field Types |
The types of parent assets excluded from being used by the campaign. |
dimension |
Campaign Feed Types |
Campaign Feed Types |
The types of feeds associated with the campaign, such as product feeds or location feeds. |
dimension |
Campaign Final Url Suffix |
Campaign Final Url Suffix |
A suffix that is appended to the final URL of all ads within this campaign, often used for tracking parameters. |
dimension |
Campaign Frequency Caps |
Campaign Frequency Caps |
The limits set on the number of times an ad in a campaign can be shown to the same user over a specific period. |
dimension |
Campaign Geo Target Type Setting Negative Geo Target Type |
Campaign Geo Target Type Setting Negative Geo Target Type |
The type of geographical targeting used to exclude specific locations for a campaign (e.g., physical location, location of interest). |
dimension |
Campaign Geo Target Type Setting Positive Geo Target Type |
Campaign Geo Target Type Setting Positive Geo Target Type |
The type of geographical targeting used to include specific locations for a campaign (e.g., physical location, location of interest). |
dimension |
Campaign Goal |
Campaign Goal |
The primary objective or goal defined for a campaign (e.g., sales, leads, website traffic). |
dimension |
Campaign Id |
Campaign Id |
The globally unique identifier for the campaign. |
metric |
Campaign Labels Id |
Campaign Labels Id |
The identifier for a label attached to the campaign, used for organization and filtering. |
dimension |
Campaign Labels Name |
Campaign Labels Name |
The name of a label attached to the campaign. |
dimension |
Campaign Labels Status |
Campaign Labels Status |
The current status of a label applied to a campaign (e.g., enabled, removed). |
dimension |
Campaign Labels Text Label Background Color |
Campaign Labels Text Label Background Color |
The background color of a text label applied to a campaign. |
dimension |
Campaign Labels Text Label Description |
Campaign Labels Text Label Description |
The descriptive text for a label applied to a campaign. |
dimension |
Campaign Last Modified Time |
Campaign Last Modified Time |
The timestamp when the campaign was last modified. |
dimension |
Campaign Manual Cpa |
Campaign Manual Cpa |
Indicates if the campaign uses a Manual Cost-Per-Acquisition (CPA) bidding strategy. |
dimension |
Campaign Manual Cpc Enhanced Cpc Enabled |
Campaign Manual Cpc Enhanced Cpc Enabled |
Indicates if Enhanced Cost-Per-Click (ECPC) is enabled for a campaign using a Manual CPC bidding strategy. |
dimension |
Campaign Manual Cpm |
Campaign Manual Cpm |
Indicates if the campaign uses a Manual Cost-Per-Mille (CPM) bidding strategy. |
dimension |
Campaign Maximize Conversion Value Target Roas |
Campaign Maximize Conversion Value Target Roas |
The target Return On Ad Spend (ROAS) set for a ‘Maximize Conversion Value’ bidding strategy, aiming to maximize revenue while achieving a specific ROAS. |
dimension |
Campaign Maximize Conversions Target Cpa Micros |
Campaign Maximize Conversions Target Cpa Micros |
The target Cost Per Acquisition (CPA) in micros set for a ‘Maximize Conversions’ bidding strategy, aiming to get the most conversions within a target CPA. |
metric |
Campaign Name |
Campaign Name |
The name of the campaign. |
dimension |
Campaign Network Settings Target Content Network |
Campaign Network Settings Target Content Network |
Indicates whether the campaign is set to show ads on the Google Content Network. |
dimension |
Campaign Network Settings Target Google Search |
Campaign Network Settings Target Google Search |
Indicates whether the campaign is set to show ads on Google Search results pages. |
dimension |
Campaign Network Settings Target Partner Search Network |
Campaign Network Settings Target Partner Search Network |
Indicates whether the campaign is set to show ads on Google’s search partners’ websites. |
dimension |
Campaign Network Settings Target Search Network |
Campaign Network Settings Target Search Network |
Indicates whether the campaign is set to show ads on the Google Search Network. |
dimension |
Campaign Optimization Goal Setting Optimization Goal Types |
Campaign Optimization Goal Setting Optimization Goal Types |
The specific goals set for campaign optimization (e.g., conversions, conversion value, clicks). |
dimension |
Campaign Percent Cpc Cpc Bid Ceiling Micros |
Campaign Percent Cpc Cpc Bid Ceiling Micros |
The maximum cost-per-click (CPC) bid, in micros, for a campaign using a Percent CPC bidding strategy. |
dimension |
Campaign Percent Cpc Enhanced Cpc Enabled |
Campaign Percent Cpc Enhanced Cpc Enabled |
Indicates if Enhanced Cost-Per-Click (ECPC) is enabled for a campaign using a Percent CPC bidding strategy. |
dimension |
Campaign Real Time Bidding Setting Opt In |
Campaign Real Time Bidding Setting Opt In |
Indicates whether the campaign is opted into real-time bidding. |
dimension |
Campaign Serving Status |
Campaign Serving Status |
The ad serving status of the campaign, indicating if the campaign is currently running ads. |
dimension |
Campaign Shopping Setting Campaign Priority |
Campaign Shopping Setting Campaign Priority |
The priority level for a Shopping campaign, used when advertising the same product across multiple Shopping campaigns in the same country. Higher priority campaigns take precedence. |
dimension |
Campaign Shopping Setting Enable Local |
Campaign Shopping Setting Enable Local |
Indicates whether the Shopping campaign is configured to include local products in its advertisements. |
dimension |
Campaign Shopping Setting Feed Label |
Campaign Shopping Setting Feed Label |
The feed label used to filter which products from the Merchant Center feed are included in the Shopping campaign. |
dimension |
Campaign Shopping Setting Merchant Id |
Campaign Shopping Setting Merchant Id |
The unique identifier of the Google Merchant Center account associated with the Shopping campaign. |
dimension |
Campaign Shopping Setting Sales Country |
Campaign Shopping Setting Sales Country |
The two-letter country code representing the sales country for products included in the Shopping campaign. |
dimension |
Campaign Shopping Setting Use Vehicle Inventory |
Campaign Shopping Setting Use Vehicle Inventory |
Indicates whether the Shopping campaign is configured to target vehicle listing inventory. |
dimension |
Campaign Start Date |
Campaign Start Date |
The date when the campaign began serving ads, in YYYY-MM-DD format, based on the customer’s timezone. |
dimension |
Campaign Status |
Campaign Status |
The status of the campaign, indicating whether it’s enabled, paused, or removed. |
dimension |
Campaign Target Cpa Cpc Bid Ceiling Micros |
Campaign Target Cpa Cpc Bid Ceiling Micros |
The maximum CPC bid limit (in micros) that the Target CPA bidding strategy is allowed to set for keywords managed by the strategy. |
dimension |
Campaign Target Cpa Cpc Bid Floor Micros |
Campaign Target Cpa Cpc Bid Floor Micros |
The minimum CPC bid limit (in micros) that the Target CPA bidding strategy is allowed to set for keywords managed by the strategy. |
dimension |
Campaign Target Cpa Target Cpa Micros |
Campaign Target Cpa Target Cpa Micros |
The average target Cost Per Acquisition (CPA) for the campaign (in micros), which the bidding strategy aims to achieve. |
metric |
Campaign Target Cpm |
Campaign Target Cpm |
A bidding strategy that automatically optimizes the cost per thousand impressions (CPM) for the campaign. |
dimension |
Campaign Target Impression Share Cpc Bid Ceiling Micros |
Campaign Target Impression Share Cpc Bid Ceiling Micros |
The maximum CPC bid limit (in micros) for the Target Impression Share bidding strategy. |
metric |
Campaign Target Impression Share Location |
Campaign Target Impression Share Location |
The targeted location on the search results page where the Target Impression Share strategy aims to show ads (e.g., ‘absolute top of page’, ‘anywhere on page’). |
dimension |
Campaign Target Impression Share Location Fraction Micros |
Campaign Target Impression Share Location Fraction Micros |
The desired percentage (in micros, where 1% = 10,000) of ad impressions to achieve in the specified target location for the Target Impression Share strategy. |
metric |
Campaign Target Roas Cpc Bid Ceiling Micros |
Campaign Target Roas Cpc Bid Ceiling Micros |
The maximum CPC bid limit (in micros) that the Target Return On Ad Spend (ROAS) bidding strategy is allowed to set. |
dimension |
Campaign Target Roas Cpc Bid Floor Micros |
Campaign Target Roas Cpc Bid Floor Micros |
The minimum CPC bid limit (in micros) that the Target Return On Ad Spend (ROAS) bidding strategy is allowed to set. |
dimension |
Campaign Target Roas Target Roas |
Campaign Target Roas Target Roas |
The target Return On Ad Spend (ROAS) for the campaign, expressed as a decimal (e.g., 1.5 for 150%). |
dimension |
Campaign Target Spend Cpc Bid Ceiling Micros |
Campaign Target Spend Cpc Bid Ceiling Micros |
The maximum CPC bid limit (in micros) for the Target Spend bidding strategy. |
metric |
Campaign Target Spend Target Spend Micros |
Campaign Target Spend Target Spend Micros |
The target spend amount (in micros) for the campaign, which the bidding strategy attempts to achieve while maximizing clicks. This field is deprecated. |
dimension |
Campaign Tracking Setting Tracking Url |
Campaign Tracking Setting Tracking Url |
The URL used for tracking purposes for a campaign. |
dimension |
Campaign Tracking Url Template |
Campaign Tracking Url Template |
The URL template used to construct the final tracking URL, allowing for custom parameters and value tracking. |
dimension |
Campaign Url Custom Parameters |
Campaign Url Custom Parameters |
A list of custom parameters used in the tracking URL template, final URLs, or mobile final URLs for dynamic tracking. |
dimension |
Campaign Url Expansion Opt Out |
Campaign Url Expansion Opt Out |
Indicates whether the campaign has opted out of dynamic URL expansion. |
dimension |
Channel |
Channel |
The advertising channel through which an ad campaign operates (e.g., Search, Display, Shopping). |
dimension |
Channel Name |
Channel Name |
The specific name of the advertising channel. |
dimension |
Clicks |
Clicks |
The total number of clicks on your ads. |
metric |
Client Account Conversions |
Client Account Conversions |
The total number of conversions recorded for the client account, including only conversion actions with the include_in_client_account_conversions_metric attribute set to true. |
metric |
Client Account Conversions Value |
Client Account Conversions Value |
The total value of client account conversions. This metric includes conversion actions with the ‘include_in_client_account_conversions_metric’ attribute set to true and is used for conversion-based bidding optimization. |
metric |
Client Account View Through Conversions |
Client Account View Through Conversions |
Conversions that occur when a customer sees a display or video ad but does not click on it, and later completes a conversion on your site, specifically attributed to a client account. |
metric |
Content Budget Lost Impression Share |
Content Budget Lost Impression Share |
The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low budget. |
dimension |
Content Impression Share |
Content Impression Share |
The percentage of impressions that your ads received on the Content Network compared to the estimated total available impressions. |
dimension |
Content Rank Lost Impression Share |
Content Rank Lost Impression Share |
The estimated percentage of impressions that your ads didn’t receive on the Content Network due to a low Ad Rank. |
dimension |
Conversion (Floodlight) |
Conversion (Floodlight) |
A conversion attributed to a Floodlight activity, representing a valuable action taken by a user. |
metric |
Conversion Action |
Conversion Action |
Represents a conversion action, which defines a specific customer activity tracked as a conversion. |
dimension |
Conversion Action App Id |
Conversion Action App Id |
The unique identifier for an application, used for app conversion actions. |
dimension |
Conversion Action Attribution Model Settings Attribution Model |
Conversion Action Attribution Model Settings Attribution Model |
The type of attribution model assigned to this conversion action, determining how credit for conversions is distributed across ad interactions. |
dimension |
Conversion Action Attribution Model Settings Data Driven Model Status |
Conversion Action Attribution Model Settings Data Driven Model Status |
The current status of the data-driven attribution model configured for this conversion action (e.g., available, expired, never generated). |
dimension |
Conversion Action Category |
Conversion Action Category |
The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up). |
dimension |
Conversion Action Click Through Lookback Window Days |
Conversion Action Click Through Lookback Window Days |
The maximum number of days after a click interaction during which a conversion event can be recorded and attributed to that click. |
dimension |
Conversion Action Creation Time |
Conversion Action Creation Time |
The timestamp (in ISO 8601 format) when the Floodlight activity for this conversion action was created. |
dimension |
Conversion Action Floodlight Settings Activity Group Tag |
Conversion Action Floodlight Settings Activity Group Tag |
The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes. |
dimension |
Conversion Action Floodlight Settings Activity Id |
Conversion Action Floodlight Settings Activity Id |
The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer. |
metric |
Conversion Action Floodlight Settings Activity Tag |
Conversion Action Floodlight Settings Activity Tag |
The string used to identify a specific Floodlight activity when reporting conversions. |
dimension |
Conversion Action Id |
Conversion Action Id |
The unique identifier for the conversion action. |
metric |
Conversion Action Include In Client Account Conversions Metric |
Conversion Action Include In Client Account Conversions Metric |
Indicates whether this conversion action’s data is included in the client_account_conversions metric, which is used for conversion-based bidding. |
dimension |
Conversion Action Include In Conversions Metric |
Conversion Action Include In Conversions Metric |
Indicates whether this conversion action’s data is included in the conversions metric, which is primarily used for bidding strategies. This field is now read-only. |
dimension |
Conversion Action Name |
Conversion Action Name |
The user-defined name of the conversion action, which is required when creating new conversion actions. |
dimension |
Conversion Action Name App Id |
Conversion Action Name App Id |
The unique identifier for an application, used for app conversion actions. |
dimension |
Conversion Action Name Attribution Model Settings Attribution Model |
Conversion Action Name Attribution Model Settings Attribution Model |
The type of attribution model assigned to this conversion action, determining how credit for conversions is distributed across ad interactions. |
dimension |
Conversion Action Name Attribution Model Settings Data Driven Model Status |
Conversion Action Name Attribution Model Settings Data Driven Model Status |
The current status of the data-driven attribution model configured for this conversion action (e.g., available, expired, never generated). |
dimension |
Conversion Action Name Category |
Conversion Action Name Category |
The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up). |
dimension |
Conversion Action Name Click Through Lookback Window Days |
Conversion Action Name Click Through Lookback Window Days |
The maximum number of days after a click interaction during which a conversion event can be recorded and attributed to that click. |
dimension |
Conversion Action Name Creation Time |
Conversion Action Name Creation Time |
The timestamp (in ISO 8601 format) when the Floodlight activity for this conversion action was created. |
dimension |
Conversion Action Name Floodlight Settings Activity Group Tag |
Conversion Action Name Floodlight Settings Activity Group Tag |
The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes. |
dimension |
Conversion Action Name Floodlight Settings Activity Id |
Conversion Action Name Floodlight Settings Activity Id |
The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer. |
dimension |
Conversion Action Name Floodlight Settings Activity Tag |
Conversion Action Name Floodlight Settings Activity Tag |
The string used to identify a specific Floodlight activity when reporting conversions. |
dimension |
Conversion Action Name Id |
Conversion Action Name Id |
The unique identifier for the conversion action. |
dimension |
Conversion Action Name Include In Client Account Conversions Metric |
Conversion Action Name Include In Client Account Conversions Metric |
Indicates whether this conversion action’s data is included in the client_account_conversions metric, which is used for conversion-based bidding. |
dimension |
Conversion Action Name Include In Conversions Metric |
Conversion Action Name Include In Conversions Metric |
Indicates whether this conversion action’s data is included in the conversions metric, which is primarily used for bidding strategies. This field is now read-only. |
dimension |
Conversion Action Name Name |
Conversion Action Name Name |
The user-defined name of the conversion action, which is required when creating new conversion actions. |
dimension |
Conversion Action Name Primary For Goal |
Conversion Action Name Primary For Goal |
A boolean flag indicating if the conversion action is considered a ‘primary’ action for its conversion goal, meaning it will be used for bidding. |
dimension |
Conversion Action Name Status |
Conversion Action Name Status |
The current status of the conversion action (e.g., Enabled, Removed, Hidden), which dictates if conversions are being recorded. |
dimension |
Conversion Action Name Type |
Conversion Action Name Type |
The type of the conversion action, such as WEBPAGE for website conversions, UPLOAD_CLICKS for offline conversions, or APP_DOWNLOAD for app installs. |
dimension |
Conversion Action Name Value Settings Always Use Default Value |
Conversion Action Name Value Settings Always Use Default Value |
A boolean flag that controls whether the default value and default currency code are applied to conversion events for this action, overriding any values provided in the event itself. |
dimension |
Conversion Action Name Value Settings Default Currency Code |
Conversion Action Name Value Settings Default Currency Code |
The currency code (e.g., ‘USD’, ‘EUR’) to be used as the default for conversion events when an invalid or missing currency code is provided. |
dimension |
Conversion Action Name Value Settings Default Value |
Conversion Action Name Value Settings Default Value |
The default numeric value assigned to conversion events for this action when an invalid, disallowed, or missing value is provided. |
dimension |
Conversion Action Primary For Goal |
Conversion Action Primary For Goal |
A boolean flag indicating if the conversion action is considered a ‘primary’ action for its conversion goal, meaning it will be used for bidding. |
dimension |
Conversion Action Status |
Conversion Action Status |
The current operational status of the conversion action (e.g., Enabled, Removed, Hidden), which dictates if conversions are being recorded. |
dimension |
Conversion Action Type |
Conversion Action Type |
The type of the conversion action, such as WEBPAGE for website conversions, UPLOAD_CLICKS for offline conversions, or APP_DOWNLOAD for app installs. |
dimension |
Conversion Action Value Settings Always Use Default Value |
Conversion Action Value Settings Always Use Default Value |
A boolean flag that controls whether the default value and default currency code are applied to conversion events for this action, overriding any values provided in the event itself. |
dimension |
Conversion Action Value Settings Default Currency Code |
Conversion Action Value Settings Default Currency Code |
The currency code (e.g., ‘USD’, ‘EUR’) to be used as the default for conversion events when an invalid or missing currency code is provided. |
dimension |
Conversion Action Value Settings Default Value |
Conversion Action Value Settings Default Value |
The default value associated with a conversion action, used when no specific value is provided for a conversion event. |
dimension |
Conversion Ad Id |
Conversion Ad Id |
The unique identifier for the ad associated with the conversion. |
metric |
Conversion Advertiser Conversion Id |
Conversion Advertiser Conversion Id |
The unique identifier assigned by the advertiser for a specific conversion event. |
metric |
Conversion Asset Field Type |
Conversion Asset Field Type |
The type of asset associated with a recorded conversion (e.g., callout, sitelink). |
dimension |
Conversion Asset Id |
Conversion Asset Id |
The unique identifier for the asset that is associated with a conversion. |
metric |
Conversion Attribution Type |
Conversion Attribution Type |
The method used to attribute the conversion to a specific interaction, such as last click, data-driven, or time decay. |
dimension |
Conversion Click Id |
Conversion Click Id |
The unique identifier of the click event that resulted in the conversion. |
dimension |
Conversion Criterion Id |
Conversion Criterion Id |
The unique identifier of the campaign criterion (e.g., keyword, audience) that is associated with the conversion. |
metric |
Conversion Date Time |
Conversion Date Time |
The date and time when the conversion was recorded. |
dimension |
Conversion Floodlight Order Id |
Conversion Floodlight Order Id |
A unique identifier for a conversion event originating from a Floodlight activity, typically used for tracking purchases or other valuable actions. |
metric |
Conversion Floodlight Original Revenue |
Conversion Floodlight Original Revenue |
The original revenue value reported by Floodlight for the conversion event before any adjustments. |
dimension |
Conversion Id |
Conversion Id |
The unique identifier for the conversion event. |
metric |
Conversion Last Modified Date Time |
Conversion Last Modified Date Time |
The date and time when the conversion record was last modified. |
dimension |
Conversion Merchant Id |
Conversion Merchant Id |
The identifier for the merchant associated with a conversion, particularly relevant for shopping campaigns. |
metric |
Conversion Product Channel |
Conversion Product Channel |
The sales channel (e.g., online, local) of the product associated with the conversion. |
dimension |
Conversion Product Country Code |
Conversion Product Country Code |
The country code of the product associated with the conversion. |
dimension |
Conversion Product Id |
Conversion Product Id |
The unique identifier of the product associated with the conversion. |
dimension |
Conversion Product Language Code |
Conversion Product Language Code |
The language code of the product associated with the conversion. |
dimension |
Conversion Product Store Id |
Conversion Product Store Id |
The store identifier of the product associated with the conversion, relevant for local inventory ads. |
dimension |
Conversion Quantity |
Conversion Quantity |
The number of conversions recorded for a specific event or action. |
metric |
Conversion Revenue Micros |
Conversion Revenue Micros |
The revenue generated by the conversion, expressed in micros (one millionth of the currency unit). |
dimension |
Conversion Status |
Conversion Status |
The current status of the conversion, such as enabled, removed, or pending. |
dimension |
Conversion Visit Date Time |
Conversion Visit Date Time |
The date and time of the visit that preceded the conversion. |
dimension |
Conversion Visit Id |
Conversion Visit Id |
The unique identifier of the visit that preceded the conversion. |
metric |
Conversions |
Conversions |
The total number of conversions recorded, including all conversion actions regardless of their ‘include_in_conversions_metric’ attribute. |
metric |
Conversions By Conversion Date |
Conversions By Conversion Date |
The total number of conversions segmented by the date they occurred. |
metric |
Conversions From Interactions Rate |
Conversions From Interactions Rate |
The rate at which interactions result in conversions. |
metric |
Conversions Value |
Conversions Value |
The total value of all conversions recorded. |
metric |
Conversions Value By Conversion Date |
Conversions Value By Conversion Date |
The total value of conversions segmented by the date they occurred. |
dimension |
Conversions Value Per Cost |
Conversions Value Per Cost |
The value of conversions divided by the total cost. |
metric |
Cost |
Cost |
The total cost incurred for the advertising activities. |
metric |
Cost Micros |
Cost Micros |
The total cost of ad interactions, represented in micros (one millionth of a currency unit). |
dimension |
Cost Per All Conversions |
Cost Per All Conversions |
The total cost divided by the total number of all conversions. |
metric |
Cost Per Conversion |
Cost Per Conversion |
The total cost divided by the total number of conversions. |
metric |
Cost per Lead |
Cost per Lead |
The average cost incurred to acquire one lead. This metric is used to evaluate the efficiency of lead generation campaigns. |
metric |
Country |
Country |
The geographical country associated with ad performance data, typically used as a segment for reporting, reflecting the user’s physical location. |
dimension |
Creative Size Length |
Creative Size Length |
The length dimension of an ad creative, typically for display ads. |
dimension |
Cross Device Conversions |
Cross Device Conversions |
The total number of conversions where a customer clicked on an ad on one device or browser and then converted on a different device or browser. These are already included in all_conversions. |
metric |
Cross Device Conversions By Conversion Date |
Cross Device Conversions By Conversion Date |
The number of cross-device conversions, segmented by the date on which the conversion occurred. |
metric |
Cross Device Conversions Value |
Cross Device Conversions Value |
The total value generated from cross-device conversions. |
metric |
Cross Device Conversions Value By Conversion Date |
Cross Device Conversions Value By Conversion Date |
The total value generated from cross-device conversions, segmented by the date on which the conversion occurred. |
metric |
Ctr |
Ctr |
The click-through rate, calculated as the number of clicks divided by the number of impressions. |
metric |
Currency |
Currency |
The currency in which monetary values are reported. |
dimension |
Customer Account Level |
Customer Account Level |
The hierarchical level of the customer account (e.g., Manager, Sub-manager, Associate manager, Service account). |
dimension |
Customer Account Status |
Customer Account Status |
The current operational status of the customer account (e.g., Enabled, Paused, Removed). |
dimension |
Customer Account Type |
Customer Account Type |
The type of the customer account, such as an advertiser or agency account. |
dimension |
Customer Asset Status |
Customer Asset Status |
The current status of the customer asset, such as ENABLED, PAUSED, or REMOVED. |
dimension |
Customer Associate Manager Descriptive Name |
Customer Associate Manager Descriptive Name |
The descriptive, user-friendly name of the associate manager account linked to this customer. |
dimension |
Customer Associate Manager Id |
Customer Associate Manager Id |
The unique customer ID of the associate manager account linked to this customer. A value of 0 indicates no associate manager. |
dimension |
Customer Auto Tagging Enabled |
Customer Auto Tagging Enabled |
Indicates whether auto-tagging is enabled for the customer account, which automatically adds parameters like GCLID to URLs for tracking. |
dimension |
Customer Conversion Tracking Setting Accepted Customer Data Terms |
Customer Conversion Tracking Setting Accepted Customer Data Terms |
Indicates whether the customer has accepted the terms related to customer data usage. This field is read-only and inherited for cross-account conversion tracking. |
dimension |
Customer Conversion Tracking Setting Conversion Tracking Id |
Customer Conversion Tracking Setting Conversion Tracking Id |
The unique identifier for the conversion tracking setup used by this account. This field is read-only. |
metric |
Customer Conversion Tracking Setting Conversion Tracking Status |
Customer Conversion Tracking Setting Conversion Tracking Status |
The status of conversion tracking at the customer account level (e.g., Enabled, Disabled). |
dimension |
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id |
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id |
The conversion tracking ID of the customer’s manager account, set when the customer opts into cross-account conversion tracking. |
metric |
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled |
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled |
Indicates whether the customer has opted in for enhanced conversions for leads. This field is read-only and inherited if cross-account conversion tracking is used. |
dimension |
Customer Conversion Tracking Setting Google Ads Conversion Customer |
Customer Conversion Tracking Setting Google Ads Conversion Customer |
The resource name of the Google Ads customer account responsible for creating and managing conversions for this customer. This field is read-only. |
dimension |
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id |
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id |
The conversion tracking ID of the customer’s manager account, specifically for Google Ads cross-account conversion tracking. |
metric |
Customer Creation Time |
Customer Creation Time |
The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was created, in the customer’s time zone. |
dimension |
Customer Currency Code |
Customer Currency Code |
The currency code used by the customer account, in ISO 4217 three-letter format. |
dimension |
Customer Descriptive Name |
Customer Descriptive Name |
The descriptive name of the customer account. |
dimension |
Customer Double Click Campaign Manager Setting Advertiser Id |
Customer Double Click Campaign Manager Setting Advertiser Id |
The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer. |
metric |
Customer Double Click Campaign Manager Setting Network Id |
Customer Double Click Campaign Manager Setting Network Id |
The unique identifier of the Campaign Manager 360 (DCM) network associated with this customer. |
metric |
Customer Double Click Campaign Manager Setting Time Zone |
Customer Double Click Campaign Manager Setting Time Zone |
The time zone of the Campaign Manager 360 (DCM) network associated with this customer, specified in IANA Time Zone Database format (e.g., ‘America/New_York’). |
dimension |
Customer Engine Id |
Customer Engine Id |
The ID of the customer account in the external advertising engine (e.g., Google Ads, Microsoft Advertising, Baidu). |
metric |
Customer Final Url Suffix |
Customer Final Url Suffix |
The URL template used for appending parameters to the final URL at the customer account level. |
dimension |
Customer Id |
Customer Id |
The unique identifier for the customer account. |
metric |
Customer Last Modified Time |
Customer Last Modified Time |
The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was last modified, in the customer’s time zone. |
dimension |
Customer Manager |
Customer Manager |
The identifier of the manager account that manages the current customer account. |
dimension |
Customer Manager Descriptive Name |
Customer Manager Descriptive Name |
The descriptive, user-friendly name of the manager account that manages this customer. |
dimension |
Customer Manager ID |
Customer Manager ID |
The ID of the manager account linked to the customer. |
metric |
Customer Manager Id |
Customer Manager Id |
The unique customer ID of the manager account that manages this customer. A value of 0 indicates no Search Ads 360 manager. |
metric |
Customer Manager descriptive name |
Customer Manager descriptive name |
The descriptive name of the manager account linked to the customer. |
dimension |
Customer Status |
Customer Status |
The overall status of the customer account (e.g., Enabled, Paused, Removed). |
dimension |
Customer Sub Manager Descriptive Name |
Customer Sub Manager Descriptive Name |
The descriptive, user-friendly name of the sub-manager account linked to this customer. |
dimension |
Customer Sub Manager Id |
Customer Sub Manager Id |
The unique customer ID of the sub-manager account linked to this customer. A value of 0 indicates no sub-manager. |
metric |
Customer Sub manager ID |
Customer Sub manager ID |
The ID of the sub-manager account linked to the customer. A value of 0 indicates no sub-manager. |
metric |
Customer Sub manager descriptive name |
Customer Sub manager descriptive name |
The descriptive name of the sub-manager account linked to the customer. |
dimension |
Customer Time Zone |
Customer Time Zone |
The local time zone of the customer account. |
dimension |
Customer Tracking Url Template |
Customer Tracking Url Template |
The URL template used for constructing a tracking URL with various parameters at the customer account level. |
dimension |
Data Source |
Data Source |
The source system or platform from which the data originated. |
dimension |
Date |
Date |
The specific date for which the data is reported, used for segmenting performance metrics over time. |
dimension |
Day Of Week |
Day Of Week |
The day of the week for which the data is reported. |
dimension |
Device |
Device |
The type of device (e.g., mobile, tablet, desktop) on which an ad impression or conversion occurred, used for segmentation. |
dimension |
Floodlight Revenue |
Floodlight Revenue |
The revenue attributed to Floodlight conversions, which can be configured as a custom Floodlight metric to track transaction-specific values. |
metric |
Floodlights |
Floodlights |
Refers to Floodlight activities, which are used to track and report conversions. |
metric |
Format |
Format |
Refers to the output format of the report data, such as JSON, CSV, or TSV, which can be specified for API requests. |
dimension |
Geo Target City |
Geo Target City |
The city that was targeted for advertising. |
dimension |
Geo Target Country |
Geo Target Country |
The country that was targeted for advertising. |
dimension |
Geo Target Metro |
Geo Target Metro |
The metropolitan area that was targeted for advertising. |
dimension |
Geo Target Region |
Geo Target Region |
The geographic region that was targeted for advertising. |
dimension |
Google Ads - Calls From Ads |
Google Ads - Calls From Ads |
The number of phone calls that originated directly from ads on Google Ads. |
metric |
Google Ads - Store Visits |
Google Ads - Store Visits |
The number of store visits attributed to Google Ads interactions. |
metric |
Historical Landing Page Quality Score |
Historical Landing Page Quality Score |
The historical quality score of the landing page associated with an ad, reflecting its relevance and user experience. |
dimension |
Historical Quality Score |
Historical Quality Score |
A historical estimate of the quality of your ads, keywords, and landing pages, often used for diagnostic purposes. |
metric |
Hour |
Hour |
A segment representing the hour of the day (0-23) when an event occurred, allowing for hourly data breakdown in reports. |
metric |
Impressions |
Impressions |
The total number of times your ad has appeared on a search results page or website on the Google Network. |
metric |
Interaction Rate |
Interaction Rate |
The rate at which impressions result in user interactions (e.g., clicks). |
metric |
Interactions |
Interactions |
The total number of customer interactions with an ad, such as clicks, calls, or video views. |
metric |
Invalid Clicks |
Invalid Clicks |
The number of clicks identified as invalid, often due to fraudulent activity or accidental clicks. |
metric |
Keyword Ad Group Criterion |
Keyword Ad Group Criterion |
Details about a keyword that serves as a criterion within an ad group, defining what searches trigger ads. |
dimension |
Keyword Info Match Type |
Keyword Info Match Type |
The match type of the keyword (e.g., Exact, Phrase, Broad). |
dimension |
Keyword Info Text |
Keyword Info Text |
The text of the keyword. |
dimension |
Label Name |
Label Name |
The name of a label used for organizing entities like campaigns or ad groups. |
dimension |
Leads |
Leads |
The number of lead conversions, representing potential customer interest. |
metric |
Month |
Month |
A segment representing the month of an event, formatted as the first day of the month in YYYY-MM-DD format, used for monthly data breakdown. |
dimension |
Page Views |
Page Views |
The number of times a page was viewed. |
metric |
Phone Calls |
Phone Calls |
The total number of phone calls attributed to advertising efforts. |
metric |
Placement |
Placement |
The specific location on a website or app where an ad is displayed. |
dimension |
Platform |
Platform |
The advertising platform where the ad is served (e.g., Google Search, Display Network). |
dimension |
Product Bidding Category Level1 |
Product Bidding Category Level1 |
The product bidding category at level 1 (broadest) as defined in the product feed, used for shopping campaign targeting. |
dimension |
Product Bidding Category Level2 |
Product Bidding Category Level2 |
The product bidding category at level 2 as defined in the product feed, used for shopping campaign targeting. |
dimension |
Product Bidding Category Level3 |
Product Bidding Category Level3 |
The third level of a product bidding category hierarchy. |
dimension |
Product Bidding Category Level4 |
Product Bidding Category Level4 |
The fourth level of a product bidding category hierarchy. |
dimension |
Product Bidding Category Level5 |
Product Bidding Category Level5 |
The fifth level of a product bidding category hierarchy. |
dimension |
Product Brand |
Product Brand |
The brand of the product. |
dimension |
Product Channel |
Product Channel |
The sales channel through which a product is offered (e.g., ‘online’, ‘local’). |
dimension |
Product Condition |
Product Condition |
The condition of a product (e.g., ‘new’, ‘used’, ‘refurbished’). |
dimension |
Product Country |
Product Country |
The country of sale for the product. |
dimension |
Product Custom Attribute0 |
Product Custom Attribute0 |
A custom attribute (0) defined for products, allowing for additional product segmentation beyond standard attributes. |
dimension |
Product Custom Attribute1 |
Product Custom Attribute1 |
A custom attribute (1) defined for products, allowing for additional product segmentation beyond standard attributes. |
dimension |
Product Custom Attribute2 |
Product Custom Attribute2 |
A custom attribute (2) defined for products, allowing for additional product segmentation beyond standard attributes. |
dimension |
Product Custom Attribute3 |
Product Custom Attribute3 |
A custom attribute (3) defined for products, allowing for additional product segmentation beyond standard attributes. |
dimension |
Product Custom Attribute4 |
Product Custom Attribute4 |
A custom attribute (4) defined for products, allowing for additional product segmentation beyond standard attributes. |
dimension |
Product Item Id |
Product Item Id |
The unique identifier for a specific product item in a merchant feed. |
dimension |
Product Language |
Product Language |
The language of the product information. |
dimension |
Product Store Id |
Product Store Id |
The unique identifier for a store associated with a product. |
dimension |
Product Title |
Product Title |
The title or name of the product. |
dimension |
Product Type L1 |
Product Type L1 |
The product type classification at level 1, representing the broadest category in a hierarchical structure. |
dimension |
Product Type L2 |
Product Type L2 |
The product type classification at level 2 in a hierarchical structure. |
dimension |
Product Type L3 |
Product Type L3 |
The third level of a product type hierarchy. |
dimension |
Product Type L4 |
Product Type L4 |
The fourth level of a product type hierarchy. |
dimension |
Product Type L5 |
Product Type L5 |
The product type classification at level 5, representing the most specific category in a hierarchical structure. |
dimension |
Purchases |
Purchases |
The number of purchase conversions. |
metric |
Quarter |
Quarter |
The quarter of the year for a reporting period. |
dimension |
Report Type |
Report Type |
The specific type of report requested from the API, determining the structure of the rows and available columns, such as account, ad, ad group, or campaign performance reports. |
dimension |
Revenue |
Revenue |
The total revenue generated from conversions attributed to advertising campaigns. |
metric |
Search Absolute Top Impression Share |
Search Absolute Top Impression Share |
The percentage of your Search ad impressions that were shown in the most prominent position above the organic search results. |
metric |
Search Budget Lost Absolute Top Impression Share |
Search Budget Lost Absolute Top Impression Share |
The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low budget. |
metric |
Search Budget Lost Impression Share |
Search Budget Lost Impression Share |
The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low budget. |
metric |
Search Budget Lost Top Impression Share |
Search Budget Lost Top Impression Share |
The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low budget. |
metric |
Search Click Share |
Search Click Share |
The estimated share of clicks that your ads received on the Search Network compared to the total possible clicks. |
dimension |
Search Exact Match Impression Share |
Search Exact Match Impression Share |
The percentage of exact match impressions that an ad received compared to the estimated number it was eligible to receive. |
metric |
Search Impression Share |
Search Impression Share |
The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive. |
metric |
Search Rank Lost Absolute Top Impression Share |
Search Rank Lost Absolute Top Impression Share |
The estimated percentage of absolute top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank. |
metric |
Search Rank Lost Impression Share |
Search Rank Lost Impression Share |
The estimated percentage of impressions that your ads didn’t receive on the Search Network due to a low Ad Rank. |
metric |
Search Rank Lost Top Impression Share |
Search Rank Lost Top Impression Share |
The estimated percentage of top impressions that your ads didn’t receive on the Search Network due to a low Ad Rank. |
metric |
Search Top Impression Share |
Search Top Impression Share |
The percentage of your impressions that are shown anywhere at the top of the page above the organic search results. |
metric |
Search_campaign_type |
Search_campaign_type |
The specific type of search campaign (e.g., ‘Standard’, ‘Smart’, ‘Dynamic Search Ads’). |
dimension |
Source |
Source |
The source platform or channel providing the advertising data. |
dimension |
Store Visit |
Store Visit |
A single instance of a user visiting a physical store location after interacting with an ad. |
metric |
Store Visits |
Store Visits |
The total number of store visits attributed to advertising efforts. |
metric |
Store visits |
Store visits |
The number of store visits attributed to advertising efforts. |
metric |
StoreVisits |
StoreVisits |
The estimated number of times people visited a physical store after clicking an ad. This metric helps measure the impact of online ads on in-store traffic. |
metric |
Strategy |
Strategy |
The type or name of a bidding strategy used for campaigns or ad groups. |
dimension |
Targeting Strategy |
Targeting Strategy |
The strategy used to define and reach specific user segments for ad delivery. |
dimension |
Targeting Type |
Targeting Type |
The specific type of targeting employed (e.g., keyword, audience, demographic). |
dimension |
Top Impression Percentage |
Top Impression Percentage |
The percentage of your impressions that appeared in the top positions of search results. |
metric |
Total Cost |
Total Cost |
The total cost incurred for advertising activity. |
metric |
Trans |
Trans |
A shorthand or abbreviation for transactions or conversions, representing a valuable action. |
metric |
Unique Users |
Unique Users |
The number of distinct users who viewed an ad within the specified reporting period. This metric cannot be aggregated and has a maximum date range of 92 days. |
metric |
Value Per All Conversions |
Value Per All Conversions |
The average value generated per all conversions. |
metric |
Value Per All Conversions By Conversion Date |
Value Per All Conversions By Conversion Date |
The average value generated per all conversions, segmented by the date they occurred. |
metric |
Value Per Conversion |
Value Per Conversion |
The average value generated per conversion. |
metric |
Value Per Conversions By Conversion Date |
Value Per Conversions By Conversion Date |
The average value generated per conversions, segmented by the date they occurred. |
dimension |
Visit Click Id |
Visit Click Id |
The unique identifier of the click event that initiated the visit. |
dimension |
Visit Criterion Id |
Visit Criterion Id |
The unique identifier of the criterion (e.g., keyword) associated with the visit. |
metric |
Visit Id |
Visit Id |
The unique identifier for the visit event. |
metric |
Visit Product Id |
Visit Product Id |
The unique identifier of the product associated with the visit. |
metric |
Visit Visit Date Time |
Visit Visit Date Time |
The date and time when a user visit occurred. |
dimension |
Visits |
Visits |
Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser’s landing page, representing user engagements. |
metric |
Week |
Week |
The week of the year for which the data is reported. |
dimension |
Year |
Year |
The year for which the data is reported. |
metric |
Year Month |
Year Month |
The year and month of a reporting period. |
dimension |
ad_group_effective_label |
ad_group_effective_label |
The effective label applied to an ad group, considering any inherited labels. |
dimension |
agency |
agency |
Identifier or information related to the advertising agency managing the account. |
dimension |
agency_name |
agency_name |
The name of the agency managing the advertising accounts. |
dimension |
audience_desc |
audience_desc |
A description of the audience segment. |
dimension |
audience_targeting_strategy |
audience_targeting_strategy |
The method or approach used to define and target specific audience segments for advertising campaigns, including demographics, affinity, in-market, and remarketing lists. |
dimension |
brand |
brand |
The brand associated with the advertising campaign or product. |
dimension |
buying type |
buying type |
The buying model used for the advertising (e.g., auction, reservation). |
dimension |
campaign |
campaign |
The name or identifier of the campaign. |
dimension |
campaign_effective_label |
campaign_effective_label |
The effective label applied to a campaign, considering any inherited labels. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary objective of the advertising campaign (e.g., sales, leads, website traffic). |
dimension |
campaign_type |
campaign_type |
The type of the campaign (e.g., Search, Shopping, Display, Video). |
dimension |
category_name |
category_name |
The name of a specific category, such as a product bidding category or a conversion action category. |
dimension |
channel |
channel |
The advertising channel (e.g., ‘Search’, ‘Display’, ‘Shopping’). |
dimension |
cost |
cost |
The total cost (in micros) of ad interactions, including cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs, within a given period. |
metric |
cost_converted |
cost_converted |
The cost incurred after applying any necessary currency conversions. |
metric |
country |
country |
The country relevant to the reported data, such as the country of the advertiser or target audience. |
dimension |
data_currency |
data_currency |
The currency in which the financial data is presented. |
dimension |
data_source |
data_source |
The specific source system or platform from which the data was collected. |
dimension |
device_name |
device_name |
The name of the device type on which the ad was displayed (e.g., ‘Mobile’, ‘Tablet’, ‘Desktop’). |
dimension |
device_type |
device_type |
The type of device (e.g., ‘Mobile’, ‘Tablet’, ‘Desktop’). |
dimension |
google_ads_campaign_type |
google_ads_campaign_type |
The campaign type as defined in Google Ads (e.g., ‘Search’, ‘Shopping’, ‘Display’). |
dimension |
metric |
metric |
A quantitative measure of ad performance, such as clicks, impressions, or conversions. |
metric |
order_id |
order_id |
A unique identifier for an order or transaction. |
dimension |
product |
product |
Information related to the product advertised, including attributes like brand, category, or item ID, especially relevant for shopping campaigns. |
dimension |
product_group_view.resource_name |
product_group_view.resource_name |
The resource name of a product group view, used to identify a specific product group within the API. |
dimension |
product_name |
product_name |
The name of a product. |
dimension |
product_type |
product_type |
The type or category of a product. |
dimension |
site_id |
site_id |
dimension |
|
status |
status |
The current operational status of an entity (e.g., campaign, ad group, ad). |
dimension |
value |
value |
The numerical worth or amount associated with a metric or conversion event. |
metric |