Google Search Ads 360 (Beta): Most-used fields#
The table below gives information about most-used fields that you can import from Google Search Ads 360 (Beta). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Absolute Top Impression Percentage Metric
The percentage of Search ad impressions that appeared in the most prominent, absolute top position on the search results page.
Accessible Bidding Strategy Id Metric
The unique identifier for a bidding strategy, including those owned by a customer or shared with a customer by a manager account.
Accessible Bidding Strategy Maximize Conversion Value Target Roas Dimension
The target return on ad spend (ROAS) for an accessible bidding strategy aimed at maximizing conversion value. This strategy maximizes revenue while attempting to achieve the specified average target ROAS.
Accessible Bidding Strategy Maximize Conversions Target Cpa Dimension
The target cost-per-acquisition (CPA) for an accessible bidding strategy aimed at maximizing conversions. This represents the average amount desired to spend per acquisition.
Accessible Bidding Strategy Maximize Conversions Target Cpa Micros Dimension
The target cost-per-acquisition (CPA) in micros for an accessible bidding strategy focused on maximizing conversions. This is the average amount, in micros, desired to spend per acquisition.
Accessible Bidding Strategy Name Dimension
The name of the accessible bidding strategy.
Accessible Bidding Strategy Owner Customer Id Metric
The ID of the customer who owns the accessible bidding strategy.
Accessible Bidding Strategy Owner Descriptive Name Dimension
The descriptive name of the customer who owns the accessible bidding strategy.
Accessible Bidding Strategy Target Cpa Target Cpa Micros Dimension
The target cost-per-acquisition (CPA) in micros for an accessible bidding strategy that sets bids to achieve a specific CPA.
Accessible Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros Dimension
The maximum cost-per-click (CPC) bid limit, in micros, that can be set by an accessible Target Impression Share bidding strategy.
Accessible Bidding Strategy Target Impression Share Location Dimension
The target location on the search results page (e.g., absolute top, top, or anywhere on the page) for an accessible Target Impression Share bidding strategy.
Accessible Bidding Strategy Target Impression Share Location Fraction Micros Dimension
The targeted fraction of ads, in micros (e.g., 1% = 10,000), to be shown in the specified location on the search results page for an accessible Target Impression Share bidding strategy.
Accessible Bidding Strategy Target Roas Target Roas Metric
The target return on ad spend (ROAS) value for an accessible Target ROAS bidding strategy, aiming to maximize revenue while achieving this specific ROAS.
Accessible Bidding Strategy Target Spend Cpc Bid Ceiling Micros Dimension
The maximum cost-per-click (CPC) bid limit, in micros, that can be set by an accessible Target Spend bidding strategy.
Accessible Bidding Strategy Target Spend Target Spend Micros Dimension
The target spend amount, in micros, for an accessible Target Spend bidding strategy, aiming to maximize clicks within this budget. This field is deprecated.
Accessible Bidding Strategy Type Dimension
The type of the accessible bidding strategy (e.g., Maximize Conversions, Target ROAS, Target Impression Share).
Ad Group Ad Creation Time Dimension
The date and time when the ad group ad was created, in the customer's time zone.
Ad Group Ad Display Url Dimension
The URL shown in the ad, representing the landing page.
Ad Group Ad Engine Id Metric
The identifier of the ad in the external engine account (e.g., Yahoo Japan, Microsoft, Baidu), applicable to Search Ads 360 accounts.
Ad Group Ad Engine Status Dimension
The status of the ad group ad within the external engine account, such as active, eligible, or pending review.
Ad Group Ad Expanded Dynamic Search Ad Description1 Dimension
The first description line for an expanded dynamic search ad.
Ad Group Ad Expanded Dynamic Search Ad Description2 Dimension
The second description line for an expanded dynamic search ad.
Ad Group Ad Expanded Dynamic Search Ad Tracking Id Dimension
A unique identifier used for tracking purposes specifically for Expanded Dynamic Search Ads within an ad group.
Ad Group Ad Expanded Text Ad Description1 Dimension
The first description line for an expanded text ad.
Ad Group Ad Expanded Text Ad Description2 Dimension
The second description line for an expanded text ad.
Ad Group Ad Expanded Text Ad Headline Dimension
The main headline for an expanded text ad.
Ad Group Ad Expanded Text Ad Headline2 Dimension
The second headline for an expanded text ad.
Ad Group Ad Expanded Text Ad Headline3 Dimension
The third headline of an Expanded Text Ad.
Ad Group Ad Expanded Text Ad Path1 Dimension
The first optional display path for an expanded text ad, appended to the display URL.
Ad Group Ad Expanded Text Ad Path2 Dimension
The second optional display path for an expanded text ad, appended to the display URL.
Ad Group Ad Expanded Text Ad Tracking Id Dimension
The tracking ID for an Expanded Text Ad.
Ad Group Ad Final Urls Dimension
A list of the possible final URLs for the ad after all cross-domain redirects.
Ad Group Ad Id Metric
The unique identifier for an ad within an ad group.
Ad Group Ad Labels Id Dimension
The unique identifier of a label attached to an ad group ad.
Ad Group Ad Labels Name Dimension
The name of the label applied to the ad group ad.
Ad Group Ad Labels Status Dimension
The current status or condition of the custom labels associated with an ad group ad, reflecting their active state or other relevant conditions.
Ad Group Ad Labels Text Label Background Color Dimension
The background color of the text label applied to an ad group ad.
Ad Group Ad Labels Text Label Description Dimension
The descriptive text of the label applied to an ad group ad.
Ad Group Ad Last Modified Time Dimension
The timestamp when the ad group ad was last modified.
Ad Group Ad Name Dimension
The name used to identify the ad within an ad group, primarily supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd, and VideoAd types.
Ad Group Ad Responsive Search Ad Descriptions Dimension
The descriptions provided for a Responsive Search Ad.
Ad Group Ad Responsive Search Ad Headlines Dimension
The headlines provided for a Responsive Search Ad.
Ad Group Ad Responsive Search Ad Path1 Dimension
The first optional display path for a responsive search ad within an ad group.
Ad Group Ad Responsive Search Ad Path2 Dimension
The second optional display path for a responsive search ad within an ad group.
Ad Group Ad Responsive Search Ad Tracking Id Dimension
The tracking ID for a Responsive Search Ad within an ad group.
Ad Group Ad Rotation Mode Dimension
The rotation mode for ads within the ad group, determining how frequently ads are shown relative to each other.
Ad Group Ad Status Dimension
The status of the ad within the ad group (e.g., Enabled, Paused, Removed).
Ad Group Ad Text Ad Description1 Dimension
The first description line for a text ad.
Ad Group Ad Text Ad Description2 Dimension
The second description line for a text ad.
Ad Group Ad Text Ad Display Mobile Url Dimension
The display URL specifically shown for a text ad on mobile devices within an ad group.
Ad Group Ad Text Ad Display Url Dimension
The display URL for a standard text ad within an ad group.
Ad Group Ad Text Ad Headline Dimension
The main headline for a text ad.
Ad Group Ad Text Ad Tracking Id Dimension
The tracking ID for a Text Ad within an ad group.
Ad Group Ad Type Dimension
The type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.
Ad Group Asset Status Dimension
The status of the asset's linkage to the ad group.
Ad Group Cpc Bid Micros Metric
The cost-per-click (CPC) bid for the ad group, specified in micros (one millionth of a currency unit).
Ad Group Creation Time Dimension
The date and time when the ad group was created.
Ad Group Criterion Age Range Type Dimension
The type of age range criterion used for audience targeting within an ad group.
Ad Group Criterion Bid Modifier Dimension
The modifier value for bids when this specific criterion matches, ranging from 0.1 to 10.0.
Ad Group Criterion Cpc Bid Micros Metric
The maximum cost-per-click (CPC) bid amount (in micros) set for this ad group criterion.
Ad Group Criterion Creation Time Dimension
The timestamp indicating when the ad group criterion was created.
Ad Group Criterion Criterion Id Dimension
The unique identifier for a criterion (e.g., keyword, location) within an ad group.
Ad Group Criterion Effective Cpc Bid Micros Metric
The effective cost-per-click (CPC) bid amount for the ad group criterion, in micros.
Ad Group Criterion Engine Id Metric
The identifier for the ad group criterion in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.
Ad Group Criterion Engine Status Dimension
The status of the ad group criterion in the engine account (e.g., active, paused, removed).
Ad Group Criterion Final Mobile Urls Dimension
The list of possible final mobile URLs for the ad group criterion after all cross-domain redirects.
Ad Group Criterion Final Url Suffix Dimension
A suffix that is appended to the final URL of the ad group criterion after auto-tagging. This is used for tracking additional parameters.
Ad Group Criterion Final Urls Dimension
The list of possible final URLs for the ad group criterion. These are the URLs where users land after clicking an ad.
Ad Group Criterion Gender Type Dimension
The type of gender criterion used for audience targeting within an ad group.
Ad Group Criterion Keyword Match Type Dimension
The match type for a keyword criterion (e.g., exact, phrase, broad), defining how closely a user's search query must match the keyword.
Ad Group Criterion Keyword Text Dimension
The actual text of a keyword used as an ad group criterion.
Ad Group Criterion Labels Id Dimension
The unique identifier of a label attached to an ad group criterion.
Ad Group Criterion Labels Name Dimension
The name of the label associated with an ad group criterion, used for organization and filtering.
Ad Group Criterion Labels Status Dimension
The status of a label attached to an ad group criterion.
Ad Group Criterion Labels Text Label Background Color Dimension
The background color of the text label applied to an ad group criterion.
Ad Group Criterion Labels Text Label Description Dimension
The descriptive text of the label applied to an ad group criterion.
Ad Group Criterion Last Modified Time Dimension
The timestamp (in YYYY-MM-DD HH:MM:SS.SSSSSS format) when this ad group criterion was last modified, in the customer's time zone.
Ad Group Criterion Listing Group Type Dimension
The type of listing group criterion within an ad group, used for Shopping campaigns.
Ad Group Criterion Location Geo Target Constant Canonical Name Dimension
The fully qualified English name of the geographical region for this ad group location criterion, used for disambiguation.
Ad Group Criterion Location Geo Target Constant Country Code Dimension
The ISO-3166-1 alpha-2 country code associated with the geographical target for this ad group location criterion.
Ad Group Criterion Location Geo Target Constant Id Dimension
The unique identifier of the geographical target constant for this ad group location criterion.
Ad Group Criterion Location Geo Target Constant Name Dimension
The best available English name of the geographical region for this ad group location criterion.
Ad Group Criterion Location Geo Target Constant Status Dimension
The status of the geographical target constant (e.g., Enabled, Removal Planned) for this ad group location criterion.
Ad Group Criterion Location Geo Target Constant Target Type Dimension
The type of geographical target (e.g., Country, City, DMA Region) for this ad group location criterion.
Ad Group Criterion Negative Dimension
A boolean flag indicating whether the criterion is used to exclude (true) or target (false) specific attributes within the ad group. This field is immutable.
Ad Group Criterion Position Estimates Top Of Page Cpc Micros Metric
An estimate of the cost-per-click (CPC) bid needed for an ad group criterion to appear at the top of the search results page, in micros.
Ad Group Criterion Quality Info Quality Score Metric
The Quality Score for an ad group criterion, indicating the estimated quality of the keyword, ad, and landing page relevance.
Ad Group Criterion Status Dimension
The status of the ad group criterion, indicating whether it's enabled, paused, or removed.
Ad Group Criterion Tracking Url Template Dimension
The URL template used for tracking clicks on the ad group criterion.
Ad Group Criterion Type Dimension
The type of criterion (e.g., Keyword, Age Range, Location) within an ad group.
Ad Group Criterion User List User List Id Dimension
The unique identifier of the user list associated with an ad group criterion.
Ad Group Criterion User List User List Name Dimension
The name of the user list associated with an ad group criterion.
Ad Group Criterion User List User List Type Dimension
The type of the user list associated with an ad group criterion (e.g., remarketing list, customer match list).
Ad Group Criterion Webpage Conditions Dimension
Conditions or logical expressions used for webpage targeting within an ad group criterion.
Ad Group Criterion Webpage Coverage Percentage Dimension
The computed percentage of website coverage based on the website target, negative website target, and negative keywords in the ad group and campaign.
Ad Group Criterion Webpage Criterion Name Dimension
The name of the webpage criterion used for targeting specific web pages within an ad group.
Ad Group End Date Dimension
The end date for the ad group, after which ads in this group will stop serving.
Ad Group Engine Id Dimension
The identifier of the ad group in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.
Ad Group Engine Status Dimension
The status of the ad group within the external engine account.
Ad Group Id Dimension
The globally unique identifier for the ad group.
Ad Group Labels Id Dimension
The unique identifier of a label attached to an ad group.
Ad Group Labels Name Dimension
The name of a label attached to the ad group.
Ad Group Labels Status Dimension
The status of the label applied to the ad group.
Ad Group Labels Text Label Background Color Dimension
The background color of the text label applied to an ad group.
Ad Group Labels Text Label Description Dimension
The descriptive text of the label applied to an ad group.
Ad Group Language Code Dimension
The language code of the ad group.
Ad Group Last Modified Time Dimension
The timestamp when the ad group was last modified.
Ad Group Name Dimension
The name of the ad group.
Ad Group Start Date Dimension
The start date for the ad group, indicating when ads in this group begin serving.
Ad Group Status Dimension
The status of the ad group, indicating whether it's enabled, paused, or removed.
Ad Group Targeting Setting Target Restrictions Dimension
The targeting restrictions defined for the ad group.
Ad Group Type Dimension
The type of ad group, such as Standard, Dynamic, or Showcase, applicable to Google Ads accounts.
Ad Network Type Dimension
The type of ad network where the ad was shown, such as Google Search, Display Network, or YouTube.
All Conversions Metric
The total number of all conversion actions, including those not specifically optimized for, cross-device conversions, store visits, and certain phone calls.
All Conversions By Conversion Date Metric
The total number of all conversion actions, reported based on the date the conversion occurred.
All Conversions From Click To Call Metric
The total number of conversions that originated from click-to-call interactions with ads.
All Conversions From Directions Metric
The total number of conversions that originated from requests for directions to a business location after interacting with an ad.
All Conversions From Interactions Rate Metric
The total number of conversions from interactions (as opposed to view-through conversions) divided by the number of ad interactions.
All Conversions From Interactions Value Per Interaction Metric
The total value of all conversions resulting from interactions divided by the number of ad interactions.
All Conversions From Store Visit Metric
The total number of conversions that originated from store visits attributed to advertising efforts.
All Conversions Value Metric
The sum of conversion values for all conversion actions, including those not specifically optimized for.
All Conversions Value By Conversion Date Metric
The sum of conversion values for all conversion actions, reported based on the date the conversion occurred.
All Conversions Value Per Cost Metric
The total value of all conversions divided by the total cost.
App Installs Metric
The number of times a mobile application was installed as a result of an ad interaction, a key conversion metric for app campaigns.
App Purchases Metric
The number of in-app purchases recorded as conversions.
App Revenue Metric
The revenue generated from in-app purchases or other app-related transactions.
Asset Call Asset Country Code Dimension
The country code for a call asset, indicating the country where the phone number is registered. This helps in correctly formatting and localizing the phone number displayed in call extensions.
Asset Callout Asset Ad Schedule Targets Dimension
The ad schedule targets applied to a callout asset, defining the specific days and times when the callout is eligible to show with an ad.
Asset Callout Asset Callout Text Dimension
The actual text content of a callout asset, which is a short, non-clickable phrase highlighting unique selling points.
Asset Engine Status Dimension
The status of an asset within the advertising engine (e.g., Google Ads), indicating its serving eligibility.
Asset Final Urls Dimension
A list of the possible final URLs for the asset after all cross-domain redirects have been applied.
Asset Group Final Urls Dimension
A list of final URLs for the asset group, representing the landing pages after all redirects. These URLs are eligible for expansion by default in Performance Max campaigns unless opted out.
Asset Group Id Dimension
The unique identifier for the asset group.
Asset Group Name Dimension
The name of the asset group, which must be unique within a campaign.
Asset Id Metric
The unique identifier for the asset.
Asset Interaction Target Asset Dimension
The specific asset that was interacted with by a user, such as a call extension or a sitelink. This field identifies the asset involved in an interaction event.
Asset Name Dimension
The user-defined name of the asset.
Asset Page Feed Asset Page Url Dimension
The URL of the webpage that advertisers want to target for an asset page feed. This field specifies the landing page associated with an asset.
Asset Sitelink Asset Ad Schedule Targets Dimension
The ad schedule targets applied to a sitelink asset, defining the specific days and times when the sitelink is eligible to show with an ad.
Asset Sitelink Asset Description1 Dimension
The first line of descriptive text for a sitelink asset.
Asset Sitelink Asset Description2 Dimension
The second line of descriptive text for a sitelink asset.
Asset Sitelink Asset Link Text Dimension
The visible text of the link for a sitelink asset.
Asset Sitelink Asset Mobile Preferred Dimension
Indicates whether a sitelink asset is preferred for display on mobile devices.
Asset Sitelink Asset Tracking Id Dimension
A unique identifier for a sitelink asset, used for tracking purposes. Sitelinks are additional links that appear below your ad, directing users to specific pages on your website.
Asset Status Dimension
The current status of the asset (e.g., enabled, paused, removed).
Asset Text Asset Text Dimension
The actual text content of a text asset, such as a headline or description line used in an ad.
Asset Tracking Url Template Dimension
The URL template used for tracking clicks on an asset. This template can include ValueTrack parameters for dynamic tracking.
Asset Type Dimension
The type of asset (e.g., sitelink, callout, image, structured snippet).
Average Cost Metric
The average cost of an interaction (e.g., click) with an ad.
Average Cpc Metric
The average amount charged for a click on your ad, calculated by dividing the total cost of clicks by the total number of clicks.
Average Cpm Metric
The average cost per thousand impressions (CPM), calculated based on the total cost and total impressions.
Average Impression Frequency Per User Metric
The average number of times a unique user is shown your ad over a specified period.
Average Order Value Micros Metric
The average revenue generated per order attributed to your ads, calculated as total revenue divided by the total number of orders. This metric is available when reporting conversions with cart data and is expressed in micro-units.
Average Quality Score Dimension
An estimate of the quality of ads, keywords, and landing pages. This score can impact ad position and cost-per-click.
Bidding Strategy Campaign Count Dimension
The number of campaigns currently using this bidding strategy.
Bidding Strategy Currency Code Dimension
The currency code (ISO 4217 three-letter code) used by the bidding strategy.
Bidding Strategy Effective Currency Code Dimension
The effective currency code (ISO 4217 three-letter code) used by the bidding strategy, especially relevant for manager accounts.
Bidding Strategy Enhanced Cpc Dimension
A bidding strategy that automatically adjusts bids in real-time to increase or decrease the cost-per-click (CPC) based on the likelihood of a conversion. It aims to maximize conversions while maintaining a manual CPC approach as a baseline.
Bidding Strategy Id Dimension
The unique identifier for a bidding strategy.
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros Dimension
The maximum CPC bid in micros allowed for the 'Maximize Conversion Value' bidding strategy.
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros Dimension
The minimum CPC bid in micros allowed for the 'Maximize Conversion Value' bidding strategy.
Bidding Strategy Maximize Conversion Value Target Roas Dimension
The target return on ad spend (ROAS) for a bidding strategy aimed at maximizing conversion value. This strategy maximizes revenue while attempting to achieve the specified average target ROAS.
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros Dimension
The maximum CPC bid in micros allowed for the 'Maximize Conversions' bidding strategy.
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros Dimension
The minimum CPC bid in micros allowed for the 'Maximize Conversions' bidding strategy.
Bidding Strategy Maximize Conversions Target Cpa Micros Dimension
The target cost-per-acquisition (CPA) in micros for a bidding strategy focused on maximizing conversions.
Bidding Strategy Name Dimension
The unique name of the bidding strategy within an account.
Bidding Strategy Non Removed Campaign Count Dimension
The number of active campaigns (not removed) that are currently using this bidding strategy.
Bidding Strategy Status Dimension
The current status of the bidding strategy (e.g., enabled, paused, removed).
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target CPA bidding strategy.
Bidding Strategy Target Cpa Cpc Bid Floor Micros Dimension
The CPC bid floor in micros for a Target CPA bidding strategy.
Bidding Strategy Target Cpa Target Cpa Micros Dimension
The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros Dimension
The maximum CPC bid in micros allowed for the 'Target Impression Share' bidding strategy.
Bidding Strategy Target Impression Share Location Dimension
The targeted location on the search results page (e.g., absolute top, top, or anywhere on the page) for a Target Impression Share bidding strategy.
Bidding Strategy Target Impression Share Location Fraction Micros Dimension
The targeted fraction of ads, in micros (e.g., 1% = 10,000), to be shown in the specified location on the search results page for a Target Impression Share bidding strategy.
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target Outrank Share bidding strategy.
Bidding Strategy Target Roas Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target ROAS bidding strategy.
Bidding Strategy Target Roas Cpc Bid Floor Micros Dimension
The CPC bid floor in micros for a Target ROAS bidding strategy.
Bidding Strategy Target Roas Target Roas Dimension
The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy.
Bidding Strategy Target Spend Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target Spend bidding strategy.
Bidding Strategy Target Spend Target Spend Micros Dimension
The target spend amount in micros for a Target Spend bidding strategy.
Bidding Strategy Type Dimension
The type of automated bidding strategy used (e.g., MAXIMIZE_CONVERSIONS, TARGET_ROAS, MANUAL_CPC), which defines its primary objective.
Campaign Ad Serving Optimization Status Dimension
The ad serving optimization status of the campaign, indicating how ads are optimized for performance.
Campaign Advertising Channel Sub Type Dimension
The sub-type of the campaign's advertising channel, providing more specific categorization within the main channel type.
Campaign Advertising Channel Type Dimension
The main type of the campaign's advertising channel, such as Search Network, Display Network, or Shopping.
Campaign Asset Status Dimension
The status of an asset in relation to a campaign (e.g., enabled, paused, removed).
Campaign Bidding Strategy System Status Dimension
The system status of the bidding strategy for the campaign.
Campaign Bidding Strategy Type Dimension
The type of bidding strategy used by the campaign, such as Maximize Conversions or Target CPA.
Campaign Budget Amount Micros Metric
The total budget amount for the campaign, specified in micros (one millionth of a currency unit).
Campaign Budget Delivery Method Dimension
The method by which the campaign budget is delivered (e.g., standard or accelerated).
Campaign Budget Period Dimension
The duration over which the campaign budget is allocated (e.g., daily, monthly).
Campaign Create Time Dimension
The date and time when the campaign was created.
Campaign Creation Time Dimension
The timestamp when the campaign was created.
Campaign Criterion Bid Modifier Metric
The value used to modify bids when a specific campaign criterion is matched. This modifier can range from 0.1 to 10.0, with 0 used to opt out of a specific device type.
Campaign Criterion Criterion Id Metric
The ID of the criterion associated with the campaign.
Campaign Criterion Device Type Dimension
The type of device (e.g., mobile, desktop, tablet) that was targeted or observed for a campaign criterion.
Campaign Criterion Display Name Dimension
The user-friendly display name of the campaign criterion. This field is ignored during mutate operations.
Campaign Criterion Keyword Text Dimension
The text of the keyword criterion within a campaign.
Campaign Criterion Location Geo Target Constant Canonical Name Dimension
The fully qualified English name of the geographical region for this campaign location criterion.
Campaign Criterion Location Geo Target Constant Country Code Dimension
The ISO-3166-1 alpha-2 country code of the geographical region for this campaign location criterion.
Campaign Criterion Location Geo Target Constant Id Metric
The unique identifier for a geographical target constant used as a campaign location criterion.
Campaign Criterion Location Geo Target Constant Name Dimension
The best available English name of the geographical region for this campaign location criterion.
Campaign Criterion Location Geo Target Constant Status Dimension
The status of a geographical target constant used as a campaign location criterion.
Campaign Criterion Location Geo Target Constant Target Type Dimension
The type of geographical target (e.g., City, State, Country, DMA region) for this campaign location criterion.
Campaign Criterion Location Group Dimension
The location group criterion applied to a campaign, used to target or exclude specific geographic areas.
Campaign Criterion Negative Dimension
Indicates if the campaign criterion is a negative criterion, used to exclude specific targets.
Campaign Criterion Type Dimension
The type of the campaign criterion (e.g., keyword, location, age range).
Campaign Dynamic Search Ads Setting Domain Name Dimension
The domain name specified in the Dynamic Search Ads settings for the campaign.
Campaign Dynamic Search Ads Setting Language Code Dimension
The language code specified in the Dynamic Search Ads settings for the campaign.
Campaign Dynamic Search Ads Setting Use Supplied Urls Only Dimension
Indicates whether the Dynamic Search Ads campaign uses only URLs explicitly supplied by the advertiser.
Campaign End Date Dimension
The end date for the campaign, after which it will stop serving.
Campaign Engine Id Dimension
The identifier of the campaign in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.
Campaign Excluded Parent Asset Field Types Dimension
The types of parent assets excluded from being used by the campaign.
Campaign Feed Types Dimension
The types of feeds associated with the campaign.
Campaign Final Url Suffix Dimension
A suffix that is appended to the final URL of all ads within this campaign, often used for tracking parameters.
Campaign Frequency Caps Dimension
The limits on the number of times an ad in this campaign can be shown to the same user.
Campaign Geo Target Type Setting Negative Geo Target Type Dimension
The type of negative geo-targeting used for the campaign (e.g., targeting exclusion based on physical location or presence of interest).
Campaign Geo Target Type Setting Positive Geo Target Type Dimension
The type of positive geo-targeting used for the campaign (e.g., targeting based on physical location or presence of interest).
Campaign Id Dimension
The globally unique identifier for the campaign.
Campaign Labels Id Dimension
The identifier for a label attached to the campaign, used for organization and filtering.
Campaign Labels Name Dimension
The name of a label attached to the campaign.
Campaign Labels Status Dimension
The status of the label applied to the campaign.
Campaign Labels Text Label Background Color Dimension
The background color of the text label applied to a campaign.
Campaign Labels Text Label Description Dimension
The descriptive text of the label applied to a campaign.
Campaign Last Modified Time Dimension
The timestamp when the campaign was last modified.
Campaign Manual Cpa Dimension
The manually set Cost Per Acquisition (CPA) target for the campaign.
Campaign Manual Cpc Enhanced Cpc Enabled Dimension
Indicates if Enhanced CPC (ECPC) is enabled for a Manual CPC bidding strategy in the campaign.
Campaign Manual Cpm Dimension
The manually set Cost Per Mille (CPM) target for the campaign.
Campaign Maximize Conversion Value Target Roas Metric
The target Return On Ad Spend (ROAS) for a Maximize Conversion Value bidding strategy in the campaign.
Campaign Maximize Conversions Target Cpa Micros Dimension
The target cost-per-acquisition (CPA) in micros for a Maximize Conversions bidding strategy in the campaign.
Campaign Name Dimension
The name of the campaign.
Campaign Network Settings Target Content Network Dimension
Indicates if the campaign targets the Google Display Network (Content Network).
Campaign Network Settings Target Google Search Dimension
Indicates if the campaign targets Google Search results.
Campaign Network Settings Target Partner Search Network Dimension
Indicates if the campaign targets search partners (websites that partner with Google to show ads).
Campaign Network Settings Target Search Network Dimension
Indicates if the campaign targets the Google Search Network.
Campaign Optimization Goal Setting Optimization Goal Types Dimension
The types of optimization goals set for the campaign (e.g., conversions, conversion value).
Campaign Percent Cpc Cpc Bid Ceiling Micros Dimension
The maximum Cost Per Click (CPC) bid allowed for a campaign using a Percent CPC bidding strategy, expressed in micros.
Campaign Percent Cpc Enhanced Cpc Enabled Dimension
Indicates whether Enhanced Cost Per Click (ECPC) is enabled for the campaign using a Percent CPC bidding strategy.
Campaign Real Time Bidding Setting Opt In Dimension
Indicates whether the campaign is opted in to real-time bidding.
Campaign Serving Status Dimension
The serving status of the campaign, indicating if it's currently active and delivering ads.
Campaign Shopping Setting Campaign Priority Dimension
The priority level of the shopping campaign, which helps Google determine which campaign to use when multiple campaigns advertise the same product.
Campaign Shopping Setting Enable Local Dimension
Indicates whether local inventory ads or local storefront features are enabled for the shopping campaign.
Campaign Shopping Setting Feed Label Dimension
The label used to identify a specific product feed for the shopping campaign.
Campaign Shopping Setting Merchant Id Dimension
The Merchant Center ID associated with the shopping campaign.
Campaign Shopping Setting Sales Country Dimension
The country of sale targeted by the shopping campaign.
Campaign Shopping Setting Use Vehicle Inventory Dimension
Indicates whether the shopping campaign is configured to use vehicle inventory data.
Campaign Start Date Dimension
The date when the campaign began serving ads, in YYYY-MM-DD format, based on the customer's timezone.
Campaign Status Dimension
The status of the campaign, indicating whether it's enabled, paused, or removed.
Campaign Target Cpa Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target CPA bidding strategy at the campaign level.
Campaign Target Cpa Cpc Bid Floor Micros Dimension
The CPC bid floor in micros for a Target CPA bidding strategy at the campaign level.
Campaign Target Cpa Target Cpa Micros Metric
The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy at the campaign level.
Campaign Target Cpm Dimension
The target Cost Per Mille (CPM) for the campaign, often used in automated bidding strategies.
Campaign Target Impression Share Cpc Bid Ceiling Micros Metric
The CPC bid ceiling in micros for a Target Impression Share bidding strategy at the campaign level.
Campaign Target Impression Share Location Dimension
The targeted location on the search results page where the Target Impression Share strategy aims to show ads (e.g., 'absolute top of page', 'anywhere on page').
Campaign Target Impression Share Location Fraction Micros Metric
The fraction of target impression share for a specific location, expressed in micros, as part of the campaign's bidding strategy.
Campaign Target Roas Cpc Bid Ceiling Micros Dimension
The CPC bid ceiling in micros for a Target ROAS bidding strategy at the campaign level.
Campaign Target Roas Cpc Bid Floor Micros Dimension
The CPC bid floor in micros for a Target ROAS bidding strategy at the campaign level.
Campaign Target Roas Target Roas Dimension
The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy at the campaign level.
Campaign Target Spend Cpc Bid Ceiling Micros Metric
The CPC bid ceiling in micros for a Target Spend bidding strategy at the campaign level.
Campaign Target Spend Target Spend Micros Dimension
The target spend amount in micros for a Target Spend bidding strategy at the campaign level.
Campaign Tracking Setting Tracking Url Dimension
The base URL template for campaign-level tracking.
Campaign Tracking Url Template Dimension
The URL template used to construct the final tracking URL, allowing for custom parameters and value tracking.
Campaign Url Custom Parameters Dimension
A list of custom parameters to be appended to the campaign's URLs.
Campaign Url Expansion Opt Out Dimension
A setting that, when enabled, restricts URL targeting for Performance Max campaigns to only the final URLs specified in asset groups or advertiser feeds, rather than automatically expanding to target the entire domain.
Clicks Metric
The total number of clicks on your ads.
Client Account Conversions Metric
The total number of conversions recorded for the client account, including only conversion actions with the `include_in_client_account_conversions_metric` attribute set to true.
Client Account Conversions Value Metric
The total value of client account conversions. This metric includes conversion actions with the 'include_in_client_account_conversions_metric' attribute set to true and is used for conversion-based bidding optimization.
Client Account View Through Conversions Metric
Conversions that occur when a customer sees a display or video ad but does not click on it, and later completes a conversion on your site, specifically attributed to a client account.
Content Budget Lost Impression Share Metric
The estimated percentage of impressions that your ads didn't receive on the Content Network due to a low budget.
Content Impression Share Metric
The percentage of impressions that your ads received on the Content Network compared to the estimated total available impressions.
Content Rank Lost Impression Share Metric
The estimated percentage of impressions that your ads didn't receive on the Content Network due to a low Ad Rank.
Conversion Action Dimension
Represents a conversion action, which defines a specific customer activity tracked as a conversion.
Conversion Action App Id Dimension
The application ID associated with a mobile app conversion action.
Conversion Action Attribution Model Settings Attribution Model Dimension
The attribution model used for this conversion action (e.g., Last Click, Data Driven).
Conversion Action Attribution Model Settings Data Driven Model Status Dimension
The status of the Data-Driven Attribution model for this conversion action.
Conversion Action Category Dimension
The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up).
Conversion Action Click Through Lookback Window Days Dimension
The number of days after a click during which a conversion action can be attributed to that click.
Conversion Action Creation Date Dimension
The date and time when a specific conversion event occurred, typically provided as a UTC timestamp.
Conversion Action Creation Time Dimension
The timestamp, in ISO 8601 format, when the Floodlight activity associated with the conversion action was created.
Conversion Action Floodlight Settings Activity Group Tag Dimension
The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes.
Conversion Action Floodlight Settings Activity Id Dimension
The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer.
Conversion Action Floodlight Settings Activity Tag Dimension
The string used to identify a specific Floodlight activity when reporting conversions.
Conversion Action Id Metric
The unique identifier of the conversion action.
Conversion Action Include In Client Account Conversions Metric Dimension
Indicates if this conversion action is included in the 'Conversions' metric reported for the client account.
Conversion Action Include In Conversions Metric Dimension
Indicates if this conversion action is included in the default 'Conversions' metric.
Conversion Action Name Dimension
The user-defined name of the conversion action, which is required when creating new conversion actions.
Conversion Action Name App Id Dimension
This field represents the name of a conversion action and, if applicable, the associated app ID for app conversion actions.
Conversion Action Name Attribution Model Settings Attribution Model Dimension
The attribution model used for the conversion action with a specific name.
Conversion Action Name Attribution Model Settings Data Driven Model Status Dimension
The status of the Data-Driven Attribution model for the conversion action with a specific name.
Conversion Action Name Category Dimension
The category of the conversion action (e.g., Purchase, Lead, Page view).
Conversion Action Name Click Through Lookback Window Days Dimension
The number of days after a click during which a conversion action can be attributed to that click.
Conversion Action Name Creation Time Dimension
The date and time when the conversion action was created.
Conversion Action Name Floodlight Settings Activity Group Tag Dimension
The tag for the Floodlight activity group associated with this named conversion action.
Conversion Action Name Floodlight Settings Activity Id Metric
The unique ID for the Floodlight activity associated with this named conversion action.
Conversion Action Name Floodlight Settings Activity Tag Dimension
The tag for the Floodlight activity associated with this named conversion action.
Conversion Action Name Id Dimension
The unique identifier for the name of the conversion action.
Conversion Action Name Include In Client Account Conversions Metric Dimension
Indicates whether this conversion action is included in the 'client account conversions' metric.
Conversion Action Name Include In Conversions Metric Dimension
Indicates whether this conversion action is included in the overall 'conversions' metric.
Conversion Action Name Name Dimension
The name of the conversion action.
Conversion Action Name Primary For Goal Dimension
Indicates whether the conversion action is considered primary for a conversion goal, affecting its use in bidding optimization and reporting in the 'Conversions' column.
Conversion Action Name Status Dimension
The status of the named conversion action (e.g., Enabled, Hidden, Removed).
Conversion Action Name Type Dimension
The type of the named conversion action (e.g., Website, Call, App Install).
Conversion Action Name Value Settings Always Use Default Value Dimension
Indicates whether the default value should always be used for the conversion action's value settings.
Conversion Action Name Value Settings Default Currency Code Dimension
The currency code used as the default for conversion actions, especially when a currency code isn't specified in conversion events for this conversion action.
Conversion Action Name Value Settings Default Value Dimension
The default value assigned to this named conversion action.
Conversion Action Primary For Goal Dimension
Indicates if this conversion action is designated as the primary action for a conversion goal.
Conversion Action Status Dimension
The status of this conversion action for conversion event accrual (e.g., Enabled, Hidden, Removed).
Conversion Action Type Dimension
The type of conversion action (e.g., WEBSITE_SALE, OFFLINE_OTHER).
Conversion Action Value Settings Always Use Default Value Dimension
Specifies whether the conversion action should always use its predefined default value, ignoring any dynamically provided values.
Conversion Action Value Settings Default Currency Code Dimension
The currency code (e.g., 'USD', 'EUR') for the default value of the conversion action.
Conversion Action Value Settings Default Value Dimension
The default numerical or monetary value assigned to a conversion action.
Conversion Advertiser Conversion Id Dimension
An ID provided by advertisers for offline conversions; otherwise, Search Ads 360 generates one.
Conversion Asset Id Dimension
The ID of the asset associated with the conversion.
Conversion Attribution Type Dimension
The method used to attribute the conversion to a specific interaction, such as last click, data-driven, or time decay.
Conversion Click Id Dimension
The ID of the click to which the conversion is attributed.
Conversion Criterion Id Metric
The ID of the criterion to which the conversion is attributed.
Conversion Date Time Dimension
The date and time when the conversion was recorded.
Conversion Floodlight Order Id Dimension
The order ID associated with a Floodlight conversion.
Conversion Floodlight Original Revenue Metric
The original revenue associated with a Floodlight conversion.
Conversion Id Metric
The unique identifier for the conversion event.
Conversion Last Modified Date Time Dimension
The date and time when the conversion record was last modified.
Conversion Product Id Dimension
The ID of the product associated with the conversion.
Conversion Quantity Metric
The quantity of items recorded by the conversion.
Conversion Revenue Micros Dimension
The revenue generated by the conversion, expressed in micros (one millionth of the currency unit).
Conversion Status Dimension
The status of the conversion (e.g., Active or Removed).
Conversion Visit Date Time Dimension
The date and time of the visit that preceded the conversion.
Conversion Visit Id Metric
A unique identifier for the visit during which a conversion event occurred.
Conversions Metric
The total number of conversions recorded, including all conversion actions regardless of their 'include_in_conversions_metric' attribute.
Conversions By Conversion Date Metric
The total number of conversions segmented by the date they occurred.
Conversions From Interactions Rate Metric
The average number of conversions per ad interaction, excluding view-through conversions, shown as a percentage.
Conversions From Interactions Value Per Interaction Metric
The total value of conversions resulting from ad interactions, divided by the total number of ad interactions.
Conversions Value Metric
The total value of all conversions recorded.
Conversions Value By Conversion Date Metric
The total value of conversions segmented by the date they occurred.
Conversions Value Per Cost Metric
The value of conversions divided by the total cost.
Cost Metric
The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.
Cost Micros Metric
The total cost of ad interactions, represented in micros (one millionth of a currency unit).
Cost Per All Conversions Metric
The total cost divided by the total number of all conversions.
Cost Per Conversion Metric
The total cost divided by the total number of conversions.
Cost Per Leads Metric
The average cost incurred for each lead generated.
Cost per Booking Metric
The average cost incurred for each booking achieved.
Cost per Lead Metric
The average cost incurred for each lead generated.
Cross Device Conversions Metric
The total number of conversions where a customer clicked on an ad on one device or browser and then converted on a different device or browser. These are already included in `all_conversions`.
Cross Device Conversions By Conversion Date Metric
The number of conversions that occurred on a different device or browser than the initial ad click, segmented by conversion date.
Cross Device Conversions Value Metric
The total value generated from cross-device conversions.
Cross Device Conversions Value By Conversion Date Metric
The total value of cross-device conversions, segmented by conversion date.
Ctr Metric
The click-through rate, calculated as the number of clicks divided by the number of impressions.
Customer Account Level Dimension
The hierarchical level of the customer account (e.g., Manager, Sub-manager, Associate manager, Service account).
Customer Account Status Dimension
The current operational status of the customer account (e.g., Enabled, Paused, Removed).
Customer Account Type Dimension
The type of the customer account, such as an advertiser or agency account.
Customer Associate Manager Descriptive Name Dimension
The descriptive name of the associate manager linked to the customer account.
Customer Associate Manager Id Dimension
The ID of the manager account associated with this customer account.
Customer Auto Tagging Enabled Dimension
Indicates whether auto-tagging is enabled for the customer account.
Customer Conversion Tracking Setting Accepted Customer Data Terms Dimension
Indicates whether the customer has accepted the customer data terms for conversion tracking.
Customer Conversion Tracking Setting Conversion Tracking Id Metric
The conversion tracking ID used for this customer account.
Customer Conversion Tracking Setting Conversion Tracking Status Dimension
The conversion tracking status for the customer, indicating if it's enabled and who owns the tracking.
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id Metric
The conversion tracking ID of the customer's manager, used when cross-account conversion tracking is enabled.
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled Dimension
Indicates whether enhanced conversions for leads are enabled for the customer.
Customer Conversion Tracking Setting Google Ads Conversion Customer Dimension
The resource name of the Google Ads customer account responsible for creating and managing conversions for this customer. This field is read-only.
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id Metric
The ID used for cross-account conversion tracking at the customer's manager level, overriding individual account conversion tracking IDs when cross-account tracking is enabled.
Customer Creation Time Dimension
The date and time when the customer account was created.
Customer Currency Code Dimension
The currency code used by the customer account, in ISO 4217 three-letter format.
Customer Descriptive Name Dimension
The descriptive name of the customer account.
Customer Double Click Campaign Manager Setting Advertiser Id Metric
The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) advertiser linked to this customer account.
Customer Double Click Campaign Manager Setting Network Id Metric
The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) network associated with this customer account.
Customer Double Click Campaign Manager Setting Time Zone Dimension
The time zone of the associated Campaign Manager (formerly DoubleClick Campaign Manager) network, specified in IANA Time Zone Database format (e.g., America/New_York).
Customer Engine Id Dimension
The ID of the customer account in the external advertising engine (e.g., Google Ads, Microsoft Advertising, Baidu).
Customer Final Url Suffix Dimension
The suffix appended to the final URLs for the customer account, often used for tracking parameters.
Customer Id Dimension
The unique identifier for the customer account.
Customer Last Modified Time Dimension
The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was last modified, in the customer's time zone.
Customer Manager Dimension
The identifier of the manager account that manages the current customer account.
Customer Manager Descriptive Name Dimension
The descriptive, user-friendly name of the manager account that manages this customer.
Customer Manager ID Dimension
The ID of the manager account linked to the customer.
Customer Manager Id Metric
The customer ID of the manager account.
Customer Manager descriptive name Dimension
The descriptive name of the manager account linked to the customer.
Customer Status Dimension
The overall status of the customer account (e.g., Enabled, Paused, Removed).
Customer Sub Manager Descriptive Name Dimension
The descriptive, user-friendly name of the sub-manager account linked to this customer.
Customer Sub Manager Id Metric
The customer ID of the sub-manager account.
Customer Sub manager ID Dimension
The ID of the sub-manager account linked to the customer. A value of 0 indicates no sub-manager.
Customer Sub manager descriptive name Dimension
The descriptive name of the sub-manager account linked to the customer.
Customer Time Zone Dimension
The local time zone of the customer account.
Customer Tracking Url Template Dimension
The URL template used for constructing a tracking URL for the customer account.
Date Dimension
The specific date for which the data is reported, used for segmenting performance metrics over time.
Day Of Week Dimension
The day of the week for which the data is reported (e.g., Monday, Tuesday). This is a time-based dimension used for segmentation.
Device Dimension
The type of device (e.g., mobile, tablet, desktop) on which an ad impression or conversion occurred, used for segmentation.
Floodlight Revenue Metric
The revenue generated by Floodlight activities.
General Invalid Click Rate Metric
The percentage of clicks that have been filtered from the total clicks due to being general invalid clicks. These include illegitimate clicks detected through routine filtration processes like known invalid data-center traffic, bots, spiders, or irregular patterns.
General Invalid Clicks Metric
The total count of clicks on ads that are identified as illegitimate by Google's filtration systems, including accidental clicks, fraudulent traffic, clicks from bots, or other deceptive software. Advertisers are not charged for these clicks.
Geo Target City Dimension
The city that was targeted for advertising.
Geo Target Constant Canonical Name Dimension
The standardized, descriptive name of a geographical target.
Geo Target Country Dimension
The English name of the geo-targeted country used for campaign targeting. This can be the best available English name of the geo target.
Geo Target Metro Dimension
The metropolitan area that was targeted for advertising.
Geo Target Postal Code Dimension
The postal code used for geographic targeting within a campaign or ad group criterion.
Geo Target Region Dimension
The geographic region that was targeted for advertising.
Google Ads - Calls From Ads Metric
The number of calls made directly from ads, tracked as a specific type of conversion within Google Ads accounts managed through Search Ads 360. This metric is associated with call assets (formerly call extensions).
Google Ads - Store Visits Metric
The estimated number of times people visited a physical business location after clicking an ad.
Historical Creative Quality Score Dimension
An historical evaluation of the quality of the ad creative, indicating its relevance and performance over time. Possible values include ABOVE_AVERAGE, AVERAGE, and BELOW_AVERAGE.
Historical Landing Page Quality Score Dimension
An estimate of the historical quality of the landing page experience, often categorized as Above Average, Average, or Below Average.
Historical Quality Score Metric
A historical estimate of the quality of your ads, keywords, and landing pages, often used for diagnostic purposes.
Historical Search Predicted Ctr Dimension
The historical predicted click-through rate (CTR) for search ads, estimating how often users will click on an ad after seeing it.
Impressions Metric
The total number of times your ad has appeared on a search results page or website on the Google Network.
Interaction Event Types Dimension
Represents different types of user engagements with ads or content, such as clicks, visits, and conversions. These events are fundamental for understanding user behavior and attributing performance within Search Ads 360.
Interaction Rate Metric
The rate at which users interact with an ad after it is shown, calculated by dividing the number of interactions by the number of times the ad was shown.
Interactions Metric
The total number of customer interactions with an ad, such as clicks, calls, or video views.
Invalid Click Rate Metric
The percentage of clicks on ads that are identified as illegitimate or accidental and are filtered out, not incurring charges to the advertiser.
Invalid Clicks Metric
Clicks on ads that are not the result of genuine user interest, such as accidental or fraudulent clicks.
Keyword Ad Group Criterion Dimension
The ad group criterion resource name for a keyword.
Keyword Info Match Type Dimension
The match type of the keyword (e.g., Broad, Exact, Phrase).
Keyword Info Text Dimension
The text of the keyword that triggered the ad and led to a user session.
Label Name Dimension
The name of a label used for organizing entities like campaigns or ad groups.
Lead Cost Of Goods Sold Micros Metric
The total cost of products sold as a result of advertising the same product, measured in micro-units of the customer's currency. This metric is available when conversions are reported with cart data.
Lead to Booking Rate Metric
The conversion rate from generated leads to confirmed bookings.
Leads Metric
The number of leads generated.
Mobile Friendly Clicks Percentage Dimension
The percentage of clicks originating from mobile devices that lead to a landing page identified as mobile-friendly.
Month Dimension
The month to which metrics apply, in 'yyyy-MM-01' format.
Online Order Rate Metric
A metric representing the rate at which online orders occur, typically calculated as the number of online orders divided by another relevant metric such as clicks or impressions. It indicates the effectiveness of campaigns in driving online purchase conversions.
Orders - Floodlight Metric
The number of orders recorded by Floodlight conversion actions. Floodlight is a system used to track and report conversions from campaigns.
Page Views Metric
The total number of times pages were viewed.
Pageview Metric
A single instance of a page being viewed.
Product Bidding Category Level1 Dimension
The bidding category (level 1) of the product.
Product Bidding Category Level2 Dimension
The bidding category (level 2) of the product.
Product Bidding Category Level3 Dimension
The bidding category (level 3) of the product.
Product Bidding Category Level4 Dimension
The bidding category (level 4) of the product.
Product Bidding Category Level5 Dimension
The bidding category (level 5) of the product.
Product Brand Dimension
The brand attribute of a product item.
Product Channel Dimension
The sales channel of the product (e.g., Online or Local).
Product Condition Dimension
The condition attribute of a product item (e.g., New, Used, Refurbished).
Product Country Dimension
The ISO 3166 country code registered for the product's inventory feed.
Product Custom Attribute0 Metric
Custom attribute 0 of the product, as defined in the Merchant Center feed.
Product Custom Attribute1 Dimension
Custom attribute 1 of the product, as defined in the Merchant Center feed.
Product Custom Attribute2 Dimension
Custom attribute 2 of the product, as defined in the Merchant Center feed.
Product Custom Attribute3 Dimension
Custom attribute 3 of the product, as defined in the Merchant Center feed.
Product Custom Attribute4 Dimension
Custom attribute 4 of the product, as defined in the Merchant Center feed.
Product Item Id Dimension
The unique item ID of the product.
Product Language Dimension
The ISO 639-1 language code registered for the product's inventory feed.
Product Store Id Dimension
The store ID of the product, relevant for local inventory ads.
Product Title Dimension
The title attribute of a product item.
Product Type L1 Dimension
The Google product category level 1 attribute of a product item.
Product Type L2 Dimension
The Google product category level 2 attribute of a product item.
Product Type L3 Dimension
The Google product category level 3 attribute of a product item.
Product Type L4 Dimension
The Google product category level 4 attribute of a product item.
Product Type L5 Dimension
The Google product category level 5 attribute of a product item.
Purchases Metric
The number of purchases recorded as conversions.
Search Absolute Top Impression Share Metric
The percentage of your Search ad impressions that were shown in the most prominent position above the organic search results.
Search Budget Lost Absolute Top Impression Share Metric
The estimated percentage of absolute top impressions that your ads didn't receive on the Search Network due to a low budget.
Search Budget Lost Impression Share Metric
The estimated percentage of impressions that your ads didn't receive on the Search Network due to a low budget.
Search Budget Lost Top Impression Share Metric
The estimated percentage of top impressions that your ads didn't receive on the Search Network due to a low budget.
Search Click Share Metric
The percentage of all possible clicks on the Search Network that your ads received, indicating your ad's competitiveness and how often people clicked on your ads compared to what was available.
Search Exact Match Impression Share Metric
The percentage of impressions an advertiser received for exact matches on the Search Network compared to the estimated maximum.
Search Impression Share Dimension
The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive.
Search Rank Lost Absolute Top Impression Share Metric
The estimated percentage of absolute top impressions that your ads didn't receive on the Search Network due to a low Ad Rank.
Search Rank Lost Impression Share Metric
The estimated percentage of impressions that your ads didn't receive on the Search Network due to a low Ad Rank.
Search Rank Lost Top Impression Share Metric
The estimated percentage of top impressions that your ads didn't receive on the Search Network due to a low Ad Rank.
Search Top Impression Share Metric
The percentage of your impressions that are shown anywhere at the top of the page above the organic search results.
Site Visits Metric
The total number of visits to the website.
Store Visit Metric
The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.
Store Visits Metric
The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.
StoreVisits Metric
Estimated number of times people visited a physical business location after clicking an ad.
Top Impression Percentage Metric
The percentage of your impressions that appeared in the top positions of search results.
Total Bookings Revenue Metric
The total revenue accumulated from all confirmed bookings.
Total Cost Metric
The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.
Unique Users Metric
The total number of unique users who viewed your ad during the specified time period.
User Location View Country Criterion Id Metric
The unique identifier for the country criterion related to a user's location view, often used in location targeting or performance reporting.
User Location View Targeting Location Dimension
The geographical location, such as a country, region, or city, that was either targeted by an ad or represents the user's inferred location for reporting purposes.
Value Per All Conversions Metric
The average value generated per all conversions.
Value Per All Conversions By Conversion Date Metric
The average value generated per all conversions, segmented by the date they occurred.
Value Per Conversion Metric
The average value generated per conversion.
Value Per Conversions By Conversion Date Metric
The average value generated per conversions, segmented by the date they occurred.
Visit Click Id Dimension
A unique string for each visit that is passed to the landing page as the GCLID URL parameter.
Visit Criterion Id Metric
The ID of the criterion associated with the visit.
Visit Id Dimension
The unique identifier for a visit.
Visit Product Id Dimension
The ID of the product associated with this visit.
Visit Visit Date Time Dimension
The exact date and time when a user visit event occurred, provided in the customer's local time zone in "yyyy-MM-dd HH:mm:ss" format.
Visits Metric
Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page, representing user engagements.
Week Dimension
The week of the year for which the data is reported.
Year Dimension
The year for which the data is reported.
accountId Dimension
The unique identifier for a customer account in Search Ads 360.
adGroupId Dimension
The unique identifier for an ad group within a campaign. Ad groups contain one or more ads and target a shared set of keywords.
adId Dimension
The unique identifier for an ad.
adLabels Dimension
Labels applied to an ad for organizational and reporting purposes. Labels allow for custom categorization of ads.
adWordsConversionValue Metric
The total value of all conversions attributed to AdWords (now Google Ads) that are imported into Search Ads 360.
adWordsConversions Metric
The total number of conversions attributed to AdWords (now Google Ads) that are imported into Search Ads 360.
adWordsViewThroughConversions Metric
The total number of view-through conversions attributed to AdWords (now Google Ads). A view-through conversion occurs when a customer sees an ad but doesn't click it, then later completes a conversion.
advertiserId Dimension
The unique identifier for an advertiser account in Search Ads 360.
agencyId Dimension
The unique identifier for an agency account in Search Ads 360.
campaignId Dimension
The unique identifier for a campaign. Campaigns organize ad groups and manage budgets and targeting.
category_name Dimension
The localized name of a product bidding category, used for organizing and targeting products within Search Ads 360.
date Dimension
The specific date for which the data is reported.
deviceSegment Dimension
The device type (e.g., mobile, tablet, desktop) on which the ad impression or click occurred.
device_name Dimension
The name of the device type to which metrics apply (e.g., Mobile, Desktop, Tablet).
dfaActions Metric
The total number of DoubleClick Floodlight Activity actions, excluding cross-environment conversions, recorded for the specified date.
dfaActionsCrossEnv Metric
The total number of DoubleClick Floodlight Activity actions, including cross-environment conversions, recorded for the specified date. Cross-environment conversions occur when a user interacts with an ad on one device and converts on another.
dfaRevenue Metric
The total revenue generated from DoubleClick Floodlight Activity conversions, excluding cross-environment conversions, recorded for the specified date.
dfaRevenueCrossEnv Metric
The total revenue generated from DoubleClick Floodlight Activity conversions, including cross-environment conversions, recorded for the specified date.
floodlightActivityId Dimension
The unique identifier for a Floodlight activity, which tracks specific user actions on an advertiser's website.
order_id Dimension
The unique identifier for a conversion, often provided by the advertiser for offline conversions or generated by Search Ads 360 for online conversions, sometimes referred to as the Floodlight order ID.
product_name Dimension
The name of the product being advertised or reported on.
product_type Dimension
The type of product.