Hawk DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Hawk DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adServingFeesCurrency |
adServingFeesCurrency |
The currency used for ad serving fees, which are charges associated with delivering advertisements. |
metric |
adTechFeesCurrency |
adTechFeesCurrency |
The currency used for ad technology fees, covering costs related to the ad tech stack. |
metric |
advertiser |
advertiser |
The name or identifier of the advertiser running the campaign. |
dimension |
appOrSite |
appOrSite |
The application or website where the advertisement was displayed. |
dimension |
appSiteId |
appSiteId |
The unique identifier for the application or website where the advertisement was displayed. |
dimension |
appSiteName |
appSiteName |
The name of the application or website where the advertisement was displayed. |
dimension |
budget |
budget |
The allocated budget for a specific advertising campaign or line item. |
metric |
campaignEnd |
campaignEnd |
The end date of the advertising campaign. |
dimension |
campaignId |
campaignId |
The unique identifier for the advertising campaign. |
dimension |
campaignStart |
campaignStart |
The start date of the advertising campaign. |
dimension |
click |
click |
The number of times users clicked on an advertisement. This is a common measure in programmatic advertising. |
metric |
complete |
complete |
Indicates the number of times a video advertisement was viewed to completion. |
metric |
conversion |
conversion |
The number of times a desired action (e.g., purchase, sign-up) occurred after a user interacted with an ad. This is a common measure in programmatic advertising. |
metric |
country |
country |
The country where the advertisement was served or where the user is located. This is a common dimension in programmatic advertising. |
dimension |
creativeFormat |
creativeFormat |
The format of the advertisement creative (e.g., banner, video, native). |
dimension |
creativeId |
creativeId |
The unique identifier for the advertising creative. |
dimension |
creativeSize |
creativeSize |
The dimensions of the advertising creative (e.g., 300x250). |
dimension |
currency |
currency |
The currency code used for various financial metrics within the report, such as ‘USD’ or ‘EUR’. |
dimension |
day |
day |
The specific day for which the data is reported. |
dimension |
deviceType |
deviceType |
The type of device used by the user when viewing the advertisement (e.g., mobile, desktop, tablet). This is a common dimension in programmatic advertising. |
dimension |
firstQuartile |
firstQuartile |
Indicates the number of times a video advertisement was viewed at least 25% of its duration. |
metric |
impression |
impression |
The number of times an advertisement was displayed to a user. This is a common measure in programmatic advertising. |
metric |
lineCreativeId |
lineCreativeId |
The unique identifier for the creative associated with a specific line item in a campaign. |
dimension |
mediaCostCurrency |
mediaCostCurrency |
The currency in which the media cost (cost of ad placements) is reported. |
metric |
mediaCostUSD |
mediaCostUSD |
The cost of media placements, reported in USD. |
metric |
organizationName |
organizationName |
The name of the organization associated with the campaign data. |
dimension |
publisher |
publisher |
The entity or company that owns the application or website where ads are displayed. |
dimension |
realCostCurrency |
realCostCurrency |
The currency of the actual cost incurred for the advertising activity. |
metric |
secondQuartile |
secondQuartile |
Indicates the number of times a video advertisement was viewed at least 50% of its duration. |
metric |
start |
start |
The start date and time of the data reporting period. |
metric |
thirdPartyCostCurrency |
thirdPartyCostCurrency |
The currency used for third-party costs, which are expenses from external vendors or services. |
metric |
thirdQuartile |
thirdQuartile |
Indicates the number of times a video advertisement was viewed at least 75% of its duration. |
metric |
timezone |
timezone |
The timezone in which the data from Hawk DSP will be reported. The default value is UTC. |
dimension |
totalCostCurrency |
totalCostCurrency |
The currency for the total cost of all advertising activities, including media costs and various fees. |
metric |