Hawk DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Hawk DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adServingFeesCurrency Metric
The currency used for ad serving fees, which are charges associated with delivering advertisements.
adTechFeesCurrency Metric
The currency used for ad technology fees, covering costs related to the ad tech stack.
advertiser Dimension
The name or identifier of the advertiser running the campaign.
campaignId Dimension
The unique identifier for the advertising campaign.
click Metric
The number of times users clicked on an advertisement. This is a common measure in programmatic advertising.
complete Metric
Indicates the number of times a video advertisement was viewed to completion.
conversion Metric
In programmatic advertising, conversion refers to a desired action completed by a user after interacting with an advertisement, such as a purchase, signup, or app download. It is a key metric for measuring campaign effectiveness.
currency Dimension
The currency code used for various financial metrics within the report, such as 'USD' or 'EUR'.
day Dimension
The specific day for which the data is reported.
dealId Dimension
Identifier for a programmatic advertising deal, often used in private marketplace (PMP) or preferred deals to specify the terms of ad inventory purchase.
exchange Dimension
The advertising exchange where ad impressions are bought and sold.
impression Metric
The number of times an advertisement was displayed to a user. This is a common measure in programmatic advertising.
mediaCostCurrency Metric
The currency in which the media cost (cost of ad placements) is reported.
mediaCostUSD Metric
The cost of media placements, reported in USD.
mediaplanId Dimension
Unique identifier for a media plan or campaign within the Hawk DSP.
organizationName Dimension
The name of the organization associated with the campaign data.
publisherId Dimension
Unique identifier for the publisher whose inventory is being utilized for ad placements.
realCostCurrency Metric
The currency of the actual cost incurred for the advertising activity.
segmentId Dimension
Identifier for an audience segment targeted in advertising campaigns.
thirdPartyCostCurrency Metric
The currency used for third-party costs, which are expenses from external vendors or services.
totalCostCurrency Metric
The currency for the total cost of all advertising activities, including media costs and various fees.
visit Metric
In programmatic advertising reporting, a visit typically represents a user session on a website or landing page initiated after an interaction with an advertisement. It tracks the number of times users accessed the advertised destination.