Hawk DSP: Most-used fields

The table below gives information about most-used fields that you can import from Hawk DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adServingFeesCurrency	adServingFeesCurrency	The currency used for ad serving fees, which are charges associated with delivering advertisements.	metric
adTechFeesCurrency	adTechFeesCurrency	The currency used for ad technology fees, covering costs related to the ad tech stack.	metric
advertiser	advertiser	The name or identifier of the advertiser running the campaign.	dimension
campaignId	campaignId	The unique identifier for the advertising campaign.	dimension
click	click	The number of times users clicked on an advertisement. This is a common measure in programmatic advertising.	metric
complete	complete	Indicates the number of times a video advertisement was viewed to completion.	metric
currency	currency	The currency code used for various financial metrics within the report, such as ‘USD’ or ‘EUR’.	dimension
day	day	The specific day for which the data is reported.	dimension
dealId	dealId	Identifier for a programmatic advertising deal, often used in private marketplace (PMP) or preferred deals to specify the terms of ad inventory purchase.	dimension
exchange	exchange	The advertising exchange where ad impressions are bought and sold.	dimension
impression	impression	The number of times an advertisement was displayed to a user. This is a common measure in programmatic advertising.	metric
mediaCostCurrency	mediaCostCurrency	The currency in which the media cost (cost of ad placements) is reported.	metric
mediaCostUSD	mediaCostUSD	The cost of media placements, reported in USD.	metric
mediaplanId	mediaplanId	Unique identifier for a media plan or campaign within the Hawk DSP.	dimension
organizationName	organizationName	The name of the organization associated with the campaign data.	dimension
publisherId	publisherId	Unique identifier for the publisher whose inventory is being utilized for ad placements.	dimension
realCostCurrency	realCostCurrency	The currency of the actual cost incurred for the advertising activity.	metric
segmentId	segmentId	Identifier for an audience segment targeted in advertising campaigns.	dimension
thirdPartyCostCurrency	thirdPartyCostCurrency	The currency used for third-party costs, which are expenses from external vendors or services.	metric
totalCostCurrency	totalCostCurrency	The currency for the total cost of all advertising activities, including media costs and various fees.	metric