Innovid Enhanced Reporting: Most-used fields

The table below gives information about most-used fields that you can import from Innovid Enhanced Reporting. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
advertiser	advertiser	dimension
awareness	awareness	metric
brand	brand	dimension
campaign	campaign	dimension
clickthroughs	clickthroughs	metric
completion100	completion100	metric
completion25	completion25	metric
completion50	completion50	metric
completion75	completion75	metric
creative	creative	dimension
day	day	dimension
dma	dma	dimension
enddate	enddate	dimension
engagement	engagement	metric
format	format	dimension
id	id	dimension
idadvertiser	idadvertiser	metric
idcampaign	idcampaign	metric
idcreative	idcreative	metric
iddma	iddma	metric
idplacement	idplacement	metric
idpublisher	idpublisher	metric
importedat	importedat	dimension
impressions	impressions	metric
metro	metro	dimension
placement	placement	dimension
publisher	publisher	dimension
startdate	startdate	dimension