Innovid Enhanced Reporting: Most-used fields

The table below gives information about most-used fields that you can import from Innovid Enhanced Reporting. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The name of the advertiser associated with the advertising campaign. This field serves as a dimension for reporting.	dimension
awareness	awareness	A metric representing brand awareness or similar top-of-funnel campaign performance.	metric
brand	brand	The brand name under which the advertising campaign is run. This field serves as a dimension for reporting.	dimension
campaign	campaign	The name of the advertising campaign. This field serves as a dimension for reporting.	dimension
clickthroughs	clickthroughs	The number of clicks on an ad that lead to a landing page or other destination. This field represents a metric for ad performance.	metric
completion100	completion100	A metric indicating the number of times a video ad was watched to 100% completion.	metric
completion25	completion25	A metric indicating the number of times a video ad was watched to 25% completion.	metric
completion50	completion50	A metric indicating the number of times a video ad was watched to 50% completion.	metric
completion75	completion75	A metric indicating the number of times a video ad was watched to 75% completion.	metric
creative	creative	The specific creative asset used in the advertising campaign. This field serves as a dimension for reporting.	dimension
day	day	The specific date of the data. This field serves as a dimension for daily reporting.	dimension
dma	dma	The Designated Market Area (DMA) associated with the data. This field serves as a dimension for geographical reporting.	dimension
enddate	enddate	The end date of the reporting period for the data. This field serves as a dimension for reporting.	dimension
engagement	engagement	A metric representing user interactions with the ad, beyond basic clicks, such as hovers, video plays, or other interactive elements.	metric
format	format	The format of the ad creative, e.g., video, display. This field serves as a dimension for reporting.	dimension
id	id	A unique identifier for a record or entity. This field serves as a dimension for reporting.	dimension
idadvertiser	idadvertiser	A unique numerical identifier for the advertiser.	metric
idcampaign	idcampaign	A unique numerical identifier for the advertising campaign.	metric
idcreative	idcreative	A unique numerical identifier for the creative asset.	metric
iddma	iddma	A unique numerical identifier for the Designated Market Area (DMA).	metric
idplacement	idplacement	A unique numerical identifier for the ad placement.	metric
idpublisher	idpublisher	A unique numerical identifier for the publisher.	metric
importedat	importedat	The date and time when the data was imported into the system. This field serves as a dimension for reporting purposes.	dimension
impressions	impressions	The total number of times an ad was displayed. This field represents a metric for ad performance.	metric
metro	metro	The designated market area (DMA) or metropolitan area associated with the data. This field serves as a dimension for geographical reporting.	dimension
placement	placement	The specific location or context where an ad was displayed. This field serves as a dimension for reporting.	dimension
publisher	publisher	The entity or platform that hosts the advertisement. This field serves as a dimension for reporting.	dimension
startdate	startdate	The start date of the reporting period for the data. This field serves as a dimension for reporting.	dimension