Instacart Ads: Most-used fields

The table below gives information about most-used fields that you can import from Instacart Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Advertiser	Advertiser	dimension
ad_format	ad_format	dimension
ad_group	ad_group	dimension
ad_group.bid	ad_group.bid	metric
ad_group.creative_type	ad_group.creative_type	dimension
ad_group.enabled	ad_group.enabled	dimension
ad_group.id	ad_group.id	dimension
ad_group.name	ad_group.name	dimension
ad_group.state	ad_group.state	dimension
ad_group_id	ad_group_id	dimension
ad_group_name	ad_group_name	dimension
ad_group_uuid	ad_group_uuid	dimension
advertiser	advertiser	dimension
attributed_quantities	attributed_quantities	metric
attributed_quantities_last_touch	attributed_quantities_last_touch	metric
attributed_sales	attributed_sales	metric
attributed_sales_last_touch	attributed_sales_last_touch	metric
average_cpc	average_cpc	metric
avg_cpm	avg_cpm	metric
bid_type	bid_type	dimension
budget	budget	metric
budget_type	budget_type	dimension
campaign	campaign	dimension
campaign.budget	campaign.budget	metric
campaign.enabled	campaign.enabled	dimension
campaign.ends_at	campaign.ends_at	dimension
campaign.id	campaign.id	dimension
campaign.name	campaign.name	dimension
campaign.objective	campaign.objective	dimension
campaign.pacing_type	campaign.pacing_type	dimension
campaign.payment_type	campaign.payment_type	dimension
campaign.starts_at	campaign.starts_at	dimension
campaign.state	campaign.state	dimension
campaign.status	campaign.status	dimension
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
campaign_uuid	campaign_uuid	dimension
clicks	clicks	metric
ctr	ctr	metric
current_cpc_bid	current_cpc_bid	metric
date	date	dimension
default_bid	default_bid	metric
direct_sales	direct_sales	metric
direct_units	direct_units	metric
end	end	dimension
ends_at	ends_at	dimension
event.attributed_sales_last_touch	event.attributed_sales_last_touch	metric
event.attributed_sales_linear	event.attributed_sales_linear	metric
event.attributed_units_last_touch	event.attributed_units_last_touch	metric
event.attributed_units_linear	event.attributed_units_linear	metric
event.clicks	event.clicks	metric
event.cpm	event.cpm	metric
event.ctr	event.ctr	metric
event.date	event.date	dimension
event.direct_roas_last_touch	event.direct_roas_last_touch	metric
event.direct_roas_multi_touch_linear	event.direct_roas_multi_touch_linear	metric
event.direct_sales_last_touch	event.direct_sales_last_touch	metric
event.direct_sales_multi_touch_linear	event.direct_sales_multi_touch_linear	metric
event.halo_roas_last_touch	event.halo_roas_last_touch	metric
event.halo_roas_multi_touch_linear	event.halo_roas_multi_touch_linear	metric
event.halo_sales_last_touch	event.halo_sales_last_touch	metric
event.halo_sales_multi_touch_linear	event.halo_sales_multi_touch_linear	metric
event.impressions	event.impressions	metric
event.ntb_attributed_sales_last_touch	event.ntb_attributed_sales_last_touch	metric
event.ntb_attributed_sales_linear	event.ntb_attributed_sales_linear	metric
event.ntb_direct_sales_last_touch	event.ntb_direct_sales_last_touch	metric
event.ntb_direct_sales_multi_touch_linear	event.ntb_direct_sales_multi_touch_linear	metric
event.ntb_halo_sales_last_touch	event.ntb_halo_sales_last_touch	metric
event.ntb_halo_sales_multi_touch_linear	event.ntb_halo_sales_multi_touch_linear	metric
event.ntb_roas_linear	event.ntb_roas_linear	metric
event.percent_ntb_direct_sales_last_touch	event.percent_ntb_direct_sales_last_touch	metric
event.percent_ntb_direct_sales_multi_touch_linear	event.percent_ntb_direct_sales_multi_touch_linear	metric
event.percent_ntb_halo_sales_last_touch	event.percent_ntb_halo_sales_last_touch	metric
event.percent_ntb_halo_sales_multi_touch_linear	event.percent_ntb_halo_sales_multi_touch_linear	metric
event.percent_ntb_sales_last_touch	event.percent_ntb_sales_last_touch	metric
event.percent_ntb_sales_linear	event.percent_ntb_sales_linear	metric
event.roas_linear	event.roas_linear	metric
event.spend	event.spend	metric
format	format	dimension
halo_roas	halo_roas	metric
halo_sales	halo_sales	metric
id	id	dimension
impressions	impressions	metric
keyword	keyword	dimension
keyword.name	keyword.name	dimension
keyword_uuid	keyword_uuid	dimension
name	name	dimension
ntb_attributed_sales	ntb_attributed_sales	metric
ntb_attributed_sales_last_touch	ntb_attributed_sales_last_touch	metric
ntb_direct_sales	ntb_direct_sales	metric
ntb_halo_sales	ntb_halo_sales	metric
ntb_roas	ntb_roas	metric
ntb_roas_last_touch	ntb_roas_last_touch	metric
ntb_spend	ntb_spend	metric
objective	objective	dimension
pacing_type	pacing_type	dimension
payment_type	payment_type	dimension
percent_ntb_attributed_sales	percent_ntb_attributed_sales	metric
percent_ntb_attributed_sales_last_touch	percent_ntb_attributed_sales_last_touch	metric
percent_ntb_direct_sales	percent_ntb_direct_sales	metric
percent_ntb_halo_sales	percent_ntb_halo_sales	metric
product	product	dimension
product.enabled	product.enabled	dimension
product.id	product.id	dimension
product.image_url	product.image_url	dimension
product.name	product.name	dimension
product.product_id	product.product_id	dimension
product.size	product.size	dimension
product.status	product.status	dimension
roas	roas	metric
roas_last_touch	roas_last_touch	metric
spend	spend	metric
start	start	dimension
starts_at	starts_at	dimension
status	status	dimension
suggested_bid	suggested_bid	dimension
target_daily_budget	target_daily_budget	metric
upc	upc	metric