Instacart Ads: Most-used fields

The table below gives information about most-used fields that you can import from Instacart Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign.budget	campaign.budget	This field represents the total budget allocated for the advertising campaign. When the campaign’s spend reaches this amount, the campaign becomes inactive.	metric
campaign.id	campaign.id	The unique identifier of the campaign. Used as a column in reports.	dimension
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.status	campaign.status	This field indicates the current operational state of the advertising campaign, such as whether it is active, paused, scheduled, out of budget, or ended.	dimension
event.attributed_sales_linear	event.attributed_sales_linear	The total sales amount attributed to ad events using a linear attribution model, where credit is equally distributed across all touchpoints in the customer journey.	metric
event.attributed_units_linear	event.attributed_units_linear	The number of units sold attributed to an ad campaign using a linear attribution model. Instacart Ads API reporting primarily uses linear attribution for sales reporting.	metric
event.clicks	event.clicks	The total number of clicks on the advertisement for a specific event.	metric
event.date	event.date	The date when the ad event occurred.	dimension
event.impressions	event.impressions	The total number of impressions for the advertisement for a specific event.	metric
event.spend	event.spend	The advertising spend for a specific event. Used as a column in reports.	metric