iSpot.tv: Most-used fields

The table below gives information about most-used fields that you can import from iSpot.tv. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
airings.data.spend_estimated	airings.data.spend_estimated	The estimated spend for the ad airings.	metric
audience.data.impressions	audience.data.impressions	Total audience impressions delivered.	metric
audience.data.impressions_national_c30	audience.data.impressions_national_c30	National commercial impressions for an advertisement, measured within 30 days of live viewing (C30 metric).	dimension
audience.data.impressions_national_live	audience.data.impressions_national_live	National audience impressions for live viewing.	metric
audience.data.impressions_raw	audience.data.impressions_raw	Raw, unfiltered audience impressions.	metric
conversion.data.incremental	conversion.data.incremental	The incremental conversions attributed to TV advertising.	metric
conversion.data.matched.data.rate	conversion.data.matched.data.rate	The conversion rate for users who were matched to have seen an ad.	dimension
conversion.data.matched.data.total	conversion.data.matched.data.total	The total number of conversions attributed to matched users.	dimension
conversion.data.ott.data.matched.data.rate	conversion.data.ott.data.matched.data.rate	The conversion rate for OTT (Over-The-Top) matched users.	dimension
conversion.data.ott.data.matched.data.total	conversion.data.ott.data.matched.data.total	The total number of conversions for OTT (Over-The-Top) matched users.	dimension
conversion.data.rate_exposed	conversion.data.rate_exposed	The conversion rate for users who were exposed to the advertisement.	metric
conversion.data.rate_unexposed	conversion.data.rate_unexposed	The conversion rate for users who were not exposed to the advertisement.	metric
conversion.data.tv_population.data.rate	conversion.data.tv_population.data.rate	The conversion rate among the TV viewing population exposed to ads.	dimension
conversion.data.tv_population.data.total	conversion.data.tv_population.data.total	The total number of conversions attributed to the TV viewing population.	dimension
impressions.data.ott	impressions.data.ott	The total number of impressions delivered through Over-The-Top (OTT) advertising.	metric
lift_percent	lift_percent	The percentage increase in conversion rate for exposed viewers compared to unexposed viewers.	metric
network.data.id	network.data.id	Unique identifier for the television network.	metric