Kargo: Most-used fields

The table below gives information about most-used fields that you can import from Kargo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser_name	advertiser_name	The name of the advertiser.	dimension
agency_name	agency_name	The name of the agency managing the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
clicks_sum	clicks_sum	The total number of clicks on the ad creative.	metric
creative_name	creative_name	The name or identifier of the specific creative used in an advertising campaign.	dimension
rendered_impressions_sum	rendered_impressions_sum	The total number of impressions that were successfully rendered to users.	metric
reporting_date	reporting_date	The specific date for which the report data is aggregated.	dimension
requested_impressions_sum	requested_impressions_sum	The total number of impressions requested by the ad server.	metric
unit_engagements_sum	unit_engagements_sum	The total number of engagements with the ad unit.	metric
unit_views_sum	unit_views_sum	The total number of views of the ad unit.	metric