Kargo: Most-used fields

The table below gives information about most-used fields that you can import from Kargo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser_impressions_sum	advertiser_impressions_sum	The total number of times an advertiser’s ad was called by the ad server to be displayed.	metric
advertiser_name	advertiser_name	The name of the advertiser.	dimension
agency_name	agency_name	The name of the agency managing the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
clicks_sum	clicks_sum	The total number of clicks on the ad creative.	metric
creative_name	creative_name	The name or identifier of the specific creative used in an advertising campaign.	dimension
day_time_id	day_time_id	A unique identifier representing the specific day and time for which the campaign or creative performance data is reported.	dimension
device_type	device_type	The type of device on which the ad was displayed, such as mobile phone, tablet, or desktop.	dimension
gross_spend_sum	gross_spend_sum	The total gross amount of money spent on the advertising campaign over the reporting period.	metric
media_delivery_sum	media_delivery_sum	The total number of times a media advertisement was delivered or served to a user’s device, indicating the ad’s presence for potential viewing. This metric is analogous to total impressions.	metric
rendered_impressions_sum	rendered_impressions_sum	The total number of impressions that were successfully rendered to users.	metric
reporting_date	reporting_date	The specific date for which the report data is aggregated.	dimension
requested_impressions_sum	requested_impressions_sum	The total number of impressions requested by the ad server.	metric
unit_engagements_sum	unit_engagements_sum	The total number of engagements with the ad unit.	metric
unit_views_sum	unit_views_sum	The total number of views of the ad unit.	metric
video_complete_sum	video_complete_sum	The total number of times a video advertisement played through to its completion.	metric
video_completion_rate	video_completion_rate	The percentage of video ad plays that were completed to 100%.	metric
video_load_sum	video_load_sum	The total number of times a video advertisement asset started to load.	metric
video_q1_sum	video_q1_sum	The total number of times a video advertisement played through at least 25% of its duration.	metric
video_q2_sum	video_q2_sum	The total number of times a video advertisement played through at least 50% of its duration.	metric
video_q3_sum	video_q3_sum	The total number of times a video advertisement played through at least 75% of its duration.	metric
video_start_sum	video_start_sum	The total number of times a video advertisement began playing.	metric