Lazada: Most-used fields

The table below gives information about most-used fields that you can import from Lazada. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adgroupId	adgroupId	The unique identifier for an ad group within a sponsored advertising campaign. Used for performance reporting.	metric
adgroupName	adgroupName	The name of the ad group in a sponsored advertising campaign. Used for performance reporting.	dimension
attributes.{PLACEHOLDER}	attributes.{PLACEHOLDER}	Customizable product attributes, where {PLACEHOLDER} represents the specific attribute name.	dimension
campaignId	campaignId	The unique identifier for a sponsored advertising campaign. Used for performance reporting.	metric
campaignName	campaignName	The name of the sponsored advertising campaign. Used for performance reporting.	dimension
clicks	clicks	The total number of clicks received on a sponsored ad. This is a performance metric.	metric
country	country	The two-letter country code (e.g., SG for Singapore, MY for Malaysia) representing the Lazada marketplace where the seller operates or the country associated with an address.	dimension
cpc	cpc	The average cost-per-click for a sponsored ad campaign. This is a performance metric.	metric
created_time	created_time	The timestamp indicating when a product listing was created.	dimension
ctr	ctr	The click-through rate for a sponsored ad, calculated as clicks divided by impressions. This is a performance metric.	metric
dateRange	dateRange	The specified date range for which the report data is generated.	dimension
endDate	endDate	The end date for the reporting period of sponsored ads performance metrics, in ISO 8601 date format.	dimension
images.{NUM}	images.{NUM}	A list of URLs for product images, where {NUM} represents the index of the image.	dimension
impressions	impressions	The total number of times a sponsored ad was displayed. This is a performance metric.	metric
itemId	itemId	The unique identifier for a product item. In sponsored ads, this refers to the advertised product.	metric
item_id	item_id	The unique identifier for a product item.	dimension
marketImages.{NUM}	marketImages.{NUM}	A collection of image URLs for the product, used for main product images and SKU-specific images.	dimension
maxBid	maxBid	The maximum bid set for a keyword or ad group in a sponsored advertising campaign.	metric
primary_category	primary_category	The main category to which a product belongs.	metric
productCvr	productCvr	The conversion rate for a product, representing the percentage of product views that result in an order.	metric
productImageUrl	productImageUrl	The URL of the main image for the product associated with the sponsored ad.	dimension
productOrders	productOrders	The total number of orders placed for a specific product.	metric
productRevenue	productRevenue	The total revenue generated by a specific product.	metric
productUnitSold	productUnitSold	The total number of units sold for a specific product.	metric
report_date	report_date	The date for which the report data is generated.	dimension
seller_id	seller_id	The unique identifier for the seller’s shop on Lazada.	dimension
seller_location	seller_location	The primary country of operation or registration for the seller.	dimension
seller_name	seller_name	The display name or registered account name of the seller on the Lazada platform.	dimension
seller_status	seller_status	The current operational status of the seller’s account on the Lazada marketplace, indicating whether the seller is active or not.	dimension
skus.{NUM}.Available	skus.{NUM}.Available	Indicates the availability status of a specific SKU (Stock Keeping Unit), where {NUM} is the SKU index.	metric
skus.{NUM}.Color	skus.{NUM}.Color	The color attribute of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.Images.{NUM}	skus.{NUM}.Images.{NUM}	A list of URLs for images associated with a specific SKU, where the first {NUM} is the SKU index and the second {NUM} is the image index.	dimension
skus.{NUM}.SellerSku	skus.{NUM}.SellerSku	The unique SKU identifier assigned by the seller for a specific product variation, where {NUM} is the SKU index.	metric
skus.{NUM}.ShopSku	skus.{NUM}.ShopSku	The unique SKU identifier assigned by the shop for a specific product variation, where {NUM} is the SKU index.	dimension
skus.{NUM}.SkuId	skus.{NUM}.SkuId	The unique identifier for a Stock Keeping Unit (SKU) within the Lazada system, where {NUM} is the SKU index.	metric
skus.{NUM}.Status	skus.{NUM}.Status	The current status of a specific SKU (e.g., active, inactive), where {NUM} is the SKU index.	dimension
skus.{NUM}.Url	skus.{NUM}.Url	The URL for the product page of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.channelInventories.{NUM}.channelName	skus.{NUM}.channelInventories.{NUM}.channelName	The name of the sales channel for the inventory of a specific SKU, where the first {NUM} is the SKU index and the second {NUM} is the channel inventory index.	dimension
skus.{NUM}.channelInventories.{NUM}.endTime	skus.{NUM}.channelInventories.{NUM}.endTime	The end time for the inventory availability on a specific channel for an SKU, where the first {NUM} is the SKU index and the second {NUM} is the channel inventory index.	dimension
skus.{NUM}.channelInventories.{NUM}.sellableQuantity	skus.{NUM}.channelInventories.{NUM}.sellableQuantity	The quantity of a specific SKU available for sale on a particular channel, where the first {NUM} is the SKU index and the second {NUM} is the channel inventory index.	metric
skus.{NUM}.channelInventories.{NUM}.startTime	skus.{NUM}.channelInventories.{NUM}.startTime	The start time for the inventory availability on a specific channel for an SKU, where the first {NUM} is the SKU index and the second {NUM} is the channel inventory index.	dimension
skus.{NUM}.color_family	skus.{NUM}.color_family	The color family of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.fblWarehouseInventories.{NUM}.bizCode	skus.{NUM}.fblWarehouseInventories.{NUM}.bizCode	The business code associated with the inventory of a specific SKU within a Fulfilled By Lazada (FBL) warehouse.	dimension
skus.{NUM}.fblWarehouseInventories.{NUM}.bizType	skus.{NUM}.fblWarehouseInventories.{NUM}.bizType	The business type associated with the inventory of a specific SKU within a Fulfilled By Lazada (FBL) warehouse.	metric
skus.{NUM}.fblWarehouseInventories.{NUM}.occupyQuantity	skus.{NUM}.fblWarehouseInventories.{NUM}.occupyQuantity	The quantity of a specific SKU currently reserved or occupied in a Fulfilled By Lazada (FBL) warehouse, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.fblWarehouseInventories.{NUM}.quantity	skus.{NUM}.fblWarehouseInventories.{NUM}.quantity	The total quantity of a specific SKU in a Fulfilled By Lazada (FBL) warehouse, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.fblWarehouseInventories.{NUM}.sellableQuantity	skus.{NUM}.fblWarehouseInventories.{NUM}.sellableQuantity	The quantity of a specific SKU available for sale in a Fulfilled By Lazada (FBL) warehouse, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.fblWarehouseInventories.{NUM}.totalQuantity	skus.{NUM}.fblWarehouseInventories.{NUM}.totalQuantity	The total physical quantity of a specific SKU in a Fulfilled By Lazada (FBL) warehouse, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.fblWarehouseInventories.{NUM}.warehouseCode	skus.{NUM}.fblWarehouseInventories.{NUM}.warehouseCode	The code of the Fulfilled By Lazada (FBL) warehouse storing a specific SKU, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	dimension
skus.{NUM}.fblWarehouseInventories.{NUM}.warehouseType	skus.{NUM}.fblWarehouseInventories.{NUM}.warehouseType	The type of Fulfilled By Lazada (FBL) warehouse holding the inventory for a specific SKU.	dimension
skus.{NUM}.fblWarehouseInventories.{NUM}.withholdQuantity	skus.{NUM}.fblWarehouseInventories.{NUM}.withholdQuantity	The quantity of a specific SKU withheld from sale in a Fulfilled By Lazada (FBL) warehouse, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.bizCode	skus.{NUM}.multiWarehouseInventories.{NUM}.bizCode	The business code associated with the inventory in a specific warehouse for a Stock Keeping Unit (SKU).	dimension
skus.{NUM}.multiWarehouseInventories.{NUM}.bizType	skus.{NUM}.multiWarehouseInventories.{NUM}.bizType	The business type associated with the inventory in a specific warehouse for a Stock Keeping Unit (SKU).	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.occupyQuantity	skus.{NUM}.multiWarehouseInventories.{NUM}.occupyQuantity	The quantity of a specific SKU currently reserved or occupied across multiple warehouses, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.quantity	skus.{NUM}.multiWarehouseInventories.{NUM}.quantity	The total quantity of a specific SKU across multiple warehouses, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.sellableQuantity	skus.{NUM}.multiWarehouseInventories.{NUM}.sellableQuantity	The quantity of a specific SKU available for sale across multiple warehouses, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.totalQuantity	skus.{NUM}.multiWarehouseInventories.{NUM}.totalQuantity	The total physical quantity of a specific SKU across multiple warehouses, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.multiWarehouseInventories.{NUM}.warehouseCode	skus.{NUM}.multiWarehouseInventories.{NUM}.warehouseCode	The code of the warehouse storing a specific SKU, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	dimension
skus.{NUM}.multiWarehouseInventories.{NUM}.warehouseType	skus.{NUM}.multiWarehouseInventories.{NUM}.warehouseType	The type of warehouse holding the inventory for a specific Stock Keeping Unit (SKU).	dimension
skus.{NUM}.multiWarehouseInventories.{NUM}.withholdQuantity	skus.{NUM}.multiWarehouseInventories.{NUM}.withholdQuantity	The quantity of a specific SKU withheld from sale across multiple warehouses, where the first {NUM} is the SKU index and the second {NUM} is the warehouse inventory index.	metric
skus.{NUM}.package_content	skus.{NUM}.package_content	The contents of the package for a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.package_height	skus.{NUM}.package_height	The height of the package for a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.package_length	skus.{NUM}.package_length	The length of the package for a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.package_weight	skus.{NUM}.package_weight	The weight of the package for a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.package_width	skus.{NUM}.package_width	The width of the package for a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.preorder	skus.{NUM}.preorder	Indicates whether the product SKU is available for preorder. This field typically shows ‘Yes’ for products that can be ordered in advance before their official release.	dimension
skus.{NUM}.preorder_days	skus.{NUM}.preorder_days	The number of days specified for the preorder period for the product SKU. This indicates the estimated lead time or duration during which a product can be preordered.	metric
skus.{NUM}.price	skus.{NUM}.price	The regular selling price of a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.quantity	skus.{NUM}.quantity	The total available quantity for a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.saleProp.Color	skus.{NUM}.saleProp.Color	The color property for a specific SKU as a sales attribute, where {NUM} is the SKU index.	dimension
skus.{NUM}.saleProp.color_family	skus.{NUM}.saleProp.color_family	The color family of a specific SKU as a sales property, where {NUM} is the SKU index.	dimension
skus.{NUM}.saleProp.volume	skus.{NUM}.saleProp.volume	This field represents a custom sales attribute related to the volume for a specific SKU variation. It defines a characteristic of the product that influences its sale, such as a bundle size or a sales-specific volumetric measurement.	dimension
skus.{NUM}.special_from_date	skus.{NUM}.special_from_date	The start date for a special price or promotion of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.special_from_time	skus.{NUM}.special_from_time	The start time for a special price or promotion of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.special_price	skus.{NUM}.special_price	The special promotional price of a specific SKU, where {NUM} is the SKU index.	metric
skus.{NUM}.special_time_format	skus.{NUM}.special_time_format	The time format used for special price durations for a specific Stock Keeping Unit (SKU).	dimension
skus.{NUM}.special_to_date	skus.{NUM}.special_to_date	The end date for a special price or promotion of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.special_to_time	skus.{NUM}.special_to_time	The end time for a special price or promotion of a specific SKU, where {NUM} is the SKU index.	dimension
skus.{NUM}.volume	skus.{NUM}.volume	This field represents the physical volume of a product SKU. It can be calculated using the package dimensions (length, width, height) provided for the SKU.	dimension
spend	spend	The total amount spent on a sponsored advertising campaign or ad group. This is a performance metric.	metric
startDate	startDate	The start date for the reporting period of sponsored ads performance metrics, in ISO 8601 date format.	dimension
status	status	The current status of a product listing.	dimension
storeCvr	storeCvr	The overall conversion rate for the store, indicating the percentage of store visitors who make a purchase.	metric
storeOrders	storeOrders	The total number of orders received by the store.	metric
storeRevenue	storeRevenue	The total revenue generated by the store.	metric
storeRoi	storeRoi	The Return on Investment (ROI) for the store, indicating the profitability of marketing efforts.	metric
storeUnitSold	storeUnitSold	The total number of product units sold by the store.	metric
updated_time	updated_time	The timestamp indicating when a product listing was last updated.	dimension