Line Ads Performance: Most-used fields#
The table below gives information about most-used fields that you can import from Line Ads Performance. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Ad ID |
Ad ID |
The unique identifier for the ad. |
metric |
Ad account ID |
Ad account ID |
The unique identifier for the ad account. |
dimension |
Ad account name |
Ad account name |
The name of the ad account. |
dimension |
Ad group ID |
Ad group ID |
The unique identifier for the ad group. |
metric |
Ad group name |
Ad group name |
The name of this ad group. |
dimension |
Ad name |
Ad name |
The name of the ad. |
dimension |
Add-to-cart |
Add-to-cart |
The number of add-to-carts in the app. |
metric |
Add-to-cart (ALL) |
Add-to-cart (ALL) |
The total number of add-to-carts, encompassing all conversion types (e.g., clicks, views, API). |
metric |
Add-to-cart (clicks) |
Add-to-cart (clicks) |
The number of add-to-carts attributed to clicks. |
metric |
Add-to-cart rate |
Add-to-cart rate |
The percentage of add-to-carts in the app to clicks. |
metric |
Add-to-cart rate (ALL) |
Add-to-cart rate (ALL) |
The percentage of add-to-cart events in the app relative to clicks. |
metric |
Add-to-cart rate (clicks) |
Add-to-cart rate (clicks) |
The percentage of add-to-carts in the app attributed to clicks. |
metric |
AddToCart |
AddToCart |
The number of add-to-carts in the app. |
metric |
AddToCart rate |
AddToCart rate |
The percentage of add-to-carts in the app to clicks. |
metric |
AddtoCart |
AddtoCart |
The total number of ‘add-to-cart’ events. |
metric |
AddtoCart rate |
AddtoCart rate |
The rate at which users added an item to their cart after interacting with an ad (AddtoCart events / Impressions or Clicks). |
metric |
Age |
Age |
The age range of the audience, used for segmenting performance reports or for targeting ads to specific age groups. |
dimension |
Behavior |
Behavior |
User behavior, used for segmenting performance reports or for advanced ad targeting based on audience actions and interests. |
dimension |
CPA (All) |
CPA (All) |
The overall cost per action, encompassing all conversion types. |
metric |
CPA (LINE Tag clicks) |
CPA (LINE Tag clicks) |
The cost per action (CPA) measured for conversions tracked by the LINE Tag that are attributed to clicks. |
metric |
CPA (LINE tag + CV API) |
CPA (LINE tag + CV API) |
The Cost Per Action (CPA) calculated for conversions, which includes data from both LINE tag conversions and Conversion API conversions. |
metric |
CPA (checkout started - clicks) |
CPA (checkout started - clicks) |
Cost per action for checkout started conversions attributed to clicks. |
metric |
CPA (checkout started) |
CPA (checkout started) |
The cost per action for checkout started conversions. |
metric |
CPA (checkout started) (ALL) |
CPA (checkout started) (ALL) |
The overall cost per action for checkout started conversions, encompassing all conversion types. |
metric |
CPA (clicks) |
CPA (clicks) |
Cost per action attributed to clicks. |
metric |
CPA (cost per action) |
CPA (cost per action) |
Cost per action, calculated as Cost divided by Conversions. |
metric |
CPA (item added to cart - clicks) |
CPA (item added to cart - clicks) |
Cost per action for item added to cart conversions attributed to clicks. |
metric |
CPA (item added to cart) |
CPA (item added to cart) |
The cost per action for item added to cart conversions. |
metric |
CPA (item added to cart) (ALL) |
CPA (item added to cart) (ALL) |
The overall cost per action for item added to cart conversions, encompassing all conversion types. |
metric |
CPA (lead generated - clicks) |
CPA (lead generated - clicks) |
Cost per action for lead generated conversions attributed to clicks. |
metric |
CPA (lead generated) |
CPA (lead generated) |
The cost per action for lead generated conversions. |
metric |
CPA (lead generated) (ALL) |
CPA (lead generated) (ALL) |
The overall cost per action for lead generated conversions, encompassing all conversion types. |
metric |
CPA (product details viewed - clicks) |
CPA (product details viewed - clicks) |
Cost per action for product details viewed conversions attributed to clicks. |
metric |
CPA (product details viewed) |
CPA (product details viewed) |
The cost per action for product details viewed conversions. |
metric |
CPA (product details viewed) (ALL) |
CPA (product details viewed) (ALL) |
The overall cost per action for product details viewed conversions, encompassing all conversion types. |
metric |
CPA (purchased - clicks) |
CPA (purchased - clicks) |
Cost per action for purchased conversions attributed to clicks. |
metric |
CPA (purchased) |
CPA (purchased) |
The cost per action for purchased conversions. |
metric |
CPA (purchased) (ALL) |
CPA (purchased) (ALL) |
The overall cost per action for purchased conversions, encompassing all conversion types. |
metric |
CPA (reservation completed - clicks) |
CPA (reservation completed - clicks) |
Cost per action for reservation completed conversions attributed to clicks. |
metric |
CPA (reservation completed) |
CPA (reservation completed) |
The cost per action for reservation completed conversions. |
metric |
CPA (reservation completed) (ALL) |
CPA (reservation completed) (ALL) |
The overall cost per action for reservation completed conversions, encompassing all conversion types. |
metric |
CPA (signup completed - clicks) |
CPA (signup completed - clicks) |
Cost per action for signup completed conversions attributed to clicks. |
metric |
CPA (signup completed) |
CPA (signup completed) |
The cost per action for signup completed conversions. |
metric |
CPA (signup completed) (ALL) |
CPA (signup completed) (ALL) |
The overall cost per action for signup completed conversions, encompassing all conversion types. |
metric |
CPC (cost per click) |
CPC (cost per click) |
Cost per click, calculated as total Cost divided by total Clicks. |
metric |
CPM (cost per thousand impressions) |
CPM (cost per thousand impressions) |
Cost per mille (thousand impressions), calculated as (Cost / Impressions) * 1000. |
metric |
CTR (click-through rate) |
CTR (click-through rate) |
Click through rate, calculated as Clicks divided by Impressions. |
metric |
CV (All) |
CV (All) |
The total number of conversions, encompassing all conversion types. |
metric |
CV (CV API clicks) |
CV (CV API clicks) |
The number of API conversions attributed to clicks. |
metric |
CV (LINE Tag clicks) |
CV (LINE Tag clicks) |
The total number of conversions measured by the LINE Tag that are attributed to clicks. |
metric |
CV (LINE tag + CV API) |
CV (LINE tag + CV API) |
The total number of conversions, combining data tracked by LINE tags and conversions reported via the Conversion API. |
metric |
CV (checkout started - clicks) |
CV (checkout started - clicks) |
The number of checkout started conversions attributed to clicks. |
metric |
CV (checkout started) |
CV (checkout started) |
The number of checkout started conversions. |
metric |
CV (checkout started) (ALL) |
CV (checkout started) (ALL) |
The total number of checkout started conversions, encompassing all conversion types. |
metric |
CV (clicks) |
CV (clicks) |
The number of conversions attributed to clicks. |
metric |
CV (conversions) |
CV (conversions) |
Total number of conversions. |
metric |
CV (item added to cart - clicks) |
CV (item added to cart - clicks) |
The number of item added to cart conversions attributed to clicks. |
metric |
CV (item added to cart) |
CV (item added to cart) |
The number of item added to cart conversions. |
metric |
CV (item added to cart) (ALL) |
CV (item added to cart) (ALL) |
The total number of item added to cart conversions, encompassing all conversion types. |
metric |
CV (lead generated - clicks) |
CV (lead generated - clicks) |
The number of lead generated conversions attributed to clicks. |
metric |
CV (lead generated) |
CV (lead generated) |
The number of lead generated conversions. |
metric |
CV (lead generated) (ALL) |
CV (lead generated) (ALL) |
The total number of lead generated conversions, encompassing all conversion types. |
metric |
CV (product details viewed - clicks) |
CV (product details viewed - clicks) |
The number of product details viewed conversions attributed to clicks. |
metric |
CV (product details viewed) |
CV (product details viewed) |
The number of product details viewed conversions. |
metric |
CV (product details viewed) (ALL) |
CV (product details viewed) (ALL) |
The total number of product details viewed conversions, encompassing all conversion types. |
metric |
CV (purchased - clicks) |
CV (purchased - clicks) |
The number of purchased conversions attributed to clicks. |
metric |
CV (purchased) |
CV (purchased) |
The number of purchased conversions. |
metric |
CV (purchased) (ALL) |
CV (purchased) (ALL) |
The total number of purchased conversions, encompassing all conversion types. |
metric |
CV (reservation completed - clicks) |
CV (reservation completed - clicks) |
The number of reservation completed conversions attributed to clicks. |
metric |
CV (reservation completed) |
CV (reservation completed) |
The number of reservation completed conversions. |
metric |
CV (reservation completed) (ALL) |
CV (reservation completed) (ALL) |
The total number of reservation completed conversions, encompassing all conversion types. |
metric |
CV (signup completed - clicks) |
CV (signup completed - clicks) |
The number of signup completed conversions attributed to clicks. |
metric |
CV (signup completed) |
CV (signup completed) |
The number of signup completed conversions. |
metric |
CV (signup completed) (ALL) |
CV (signup completed) (ALL) |
The total number of signup completed conversions, encompassing all conversion types. |
metric |
CV API |
CV API |
The number of API conversions. |
metric |
CV value (purchased) |
CV value (purchased) |
The monetary value associated with purchased conversions. |
metric |
CV value (purchased) (click) |
CV value (purchased) (click) |
The value of ‘Conversion Purchase (click)’ event. |
metric |
CVR (All) |
CVR (All) |
The overall conversion rate, encompassing all conversion types. |
metric |
CVR (LINE Tag clicks) |
CVR (LINE Tag clicks) |
The conversion rate (CVR) for conversions measured by the LINE Tag that are attributed to clicks, calculated as conversions divided by clicks. |
metric |
CVR (LINE tag + CV API) |
CVR (LINE tag + CV API) |
The Conversion Rate (CVR) calculated for conversions, which includes data from both LINE tag conversions and Conversion API conversions. |
metric |
CVR (checkout started - clicks) |
CVR (checkout started - clicks) |
Conversion rate for checkout started conversions attributed to clicks. |
metric |
CVR (checkout started) |
CVR (checkout started) |
Conversion rate for checkout started conversions, calculated as Conversions (checkout started) divided by Clicks. |
metric |
CVR (checkout started) (ALL) |
CVR (checkout started) (ALL) |
The overall conversion rate for checkout started conversions, encompassing all conversion types. |
metric |
CVR (clicks) |
CVR (clicks) |
Conversion rate attributed to clicks. |
metric |
CVR (conversion rate) |
CVR (conversion rate) |
Conversion rate, calculated as Conversions divided by Clicks. |
metric |
CVR (item added to cart - clicks) |
CVR (item added to cart - clicks) |
Conversion rate for item added to cart conversions attributed to clicks. |
metric |
CVR (item added to cart) |
CVR (item added to cart) |
Conversion rate for item added to cart conversions, calculated as Conversions (item added to cart) divided by Clicks. |
metric |
CVR (item added to cart) (ALL) |
CVR (item added to cart) (ALL) |
The overall conversion rate for item added to cart conversions, encompassing all conversion types. |
metric |
CVR (lead generated - clicks) |
CVR (lead generated - clicks) |
Conversion rate for lead generated conversions attributed to clicks. |
metric |
CVR (lead generated) |
CVR (lead generated) |
Conversion rate for lead generated conversions, calculated as Conversions (lead generated) divided by Clicks. |
metric |
CVR (lead generated) (ALL) |
CVR (lead generated) (ALL) |
The overall conversion rate for lead generated conversions, encompassing all conversion types. |
metric |
CVR (product details viewed - clicks) |
CVR (product details viewed - clicks) |
Conversion rate for product details viewed attributed to clicks. |
metric |
CVR (product details viewed) |
CVR (product details viewed) |
Conversion rate for product details viewed, calculated as Conversions (product details viewed) divided by Clicks. |
metric |
CVR (product details viewed) (ALL) |
CVR (product details viewed) (ALL) |
The overall conversion rate for product details viewed conversions, encompassing all conversion types. |
metric |
CVR (purchased - clicks) |
CVR (purchased - clicks) |
Conversion rate for purchased conversions attributed to clicks. |
metric |
CVR (purchased) |
CVR (purchased) |
Conversion rate for purchased conversions, calculated as Conversions (purchased) divided by Clicks. |
metric |
CVR (purchased) (ALL) |
CVR (purchased) (ALL) |
The overall conversion rate for purchased conversions, encompassing all conversion types. |
metric |
CVR (reservation completed - clicks) |
CVR (reservation completed - clicks) |
The conversion rate specifically for ‘reservation completed’ events, attributed to clicks on ads. |
metric |
CVR (reservation completed) |
CVR (reservation completed) |
Conversion rate for reservation completed conversions, calculated as Conversions (reservation completed) divided by Clicks. |
metric |
CVR (reservation completed) (ALL) |
CVR (reservation completed) (ALL) |
The overall conversion rate for reservation completed conversions, encompassing all conversion types. |
metric |
CVR (signup completed - clicks) |
CVR (signup completed - clicks) |
The conversion rate specifically for ‘signup completed’ events, attributed to clicks on ads. |
metric |
CVR (signup completed) |
CVR (signup completed) |
Conversion rate for signup completed conversions, calculated as Conversions (signup completed) divided by Clicks. |
metric |
CVR (signup completed) (ALL) |
CVR (signup completed) (ALL) |
The overall conversion rate for signup completed conversions, encompassing all conversion types. |
metric |
Campaign ID |
Campaign ID |
The unique identifier for the campaign. |
metric |
Campaign name |
Campaign name |
The name of the campaign. |
dimension |
Campaign objective |
Campaign objective |
The objective of the campaign. |
dimension |
Category view |
Category view |
The number of category views in the app. |
metric |
Category view (ALL) |
Category view (ALL) |
The total number of category views, encompassing all types of views. |
metric |
Category view (clicks) |
Category view (clicks) |
The number of times users viewed a category in the app, attributed to clicks. |
metric |
Category view rate |
Category view rate |
The percentage of category views in the app to clicks. |
metric |
Category view rate (ALL) |
Category view rate (ALL) |
The percentage of category views in the app relative to clicks. |
metric |
Category view rate (clicks) |
Category view rate (clicks) |
The rate at which users viewed a category in the app after clicking an ad, calculated as category views divided by clicks. |
metric |
Clicks |
Clicks |
The number of clicks on the ad. |
metric |
Complete Registration |
Complete Registration |
The total number of ‘complete registration’ events. |
metric |
Complete Registration rate |
Complete Registration rate |
The rate at which users completed a registration after interacting with an ad (Complete Registration events / Impressions or Clicks). |
metric |
CompleteRegistration |
CompleteRegistration |
The total number of ‘complete registration’ events. |
metric |
CompleteRegistration rate |
CompleteRegistration rate |
The rate at which users completed a registration after interacting with an ad (Complete Registration events / Impressions or Clicks). |
metric |
Conversion |
Conversion |
The total number of conversion events, representing a desired action taken by a user. |
metric |
Conversion rate |
Conversion rate |
The rate at which users completed a desired action (conversion) after interacting with an ad (Conversions / Impressions or Clicks). |
metric |
Cost |
Cost |
Total amount of cost incurred by the ad campaign. |
metric |
Cost per 3-second playback |
Cost per 3-second playback |
Cost per 3-second video view in the app, calculated as Cost divided by Video (viewed for at least 3s). |
metric |
Cost per AddToCart |
Cost per AddToCart |
Cost per add-to-cart, calculated as Cost divided by Add-to-carts. |
metric |
Cost per AddtoCart |
Cost per AddtoCart |
The average cost incurred for each ‘add-to-cart’ event. |
metric |
Cost per Complete Registration |
Cost per Complete Registration |
The average cost incurred for each ‘complete registration’ event. |
metric |
Cost per CompleteRegistration |
Cost per CompleteRegistration |
The average cost incurred for each ‘complete registration’ event. |
metric |
Cost per Conversion |
Cost per Conversion |
The average cost incurred for each conversion event. |
metric |
Cost per Generate Lead |
Cost per Generate Lead |
The average cost incurred for each ‘generate lead’ event. |
metric |
Cost per Purchase |
Cost per Purchase |
The average cost incurred for each ‘purchase’ event. |
metric |
Cost per ViewItemDetail |
Cost per ViewItemDetail |
The average cost incurred for each ‘view item detail’ event (i.e., product view). |
metric |
Cost per add-to-cart |
Cost per add-to-cart |
Cost per add-to-cart, calculated as Cost divided by Add-to-carts. |
metric |
Cost per add-to-cart (ALL) |
Cost per add-to-cart (ALL) |
The overall cost per add-to-cart, encompassing all conversion types. |
metric |
Cost per add-to-cart (clicks) |
Cost per add-to-cart (clicks) |
The average cost incurred for each ‘add-to-cart’ event, attributed to clicks on ads. Calculated as total cost divided by the number of add-to-cart events. |
metric |
Cost per category view (clicks) |
Cost per category view (clicks) |
The cost incurred for each category view in the app that is attributed to clicks. |
metric |
Cost per complete video view |
Cost per complete video view |
Cost per completed video view in the app, calculated as Cost divided by Video (100% watched). |
metric |
Cost per home screen view (clicks) |
Cost per home screen view (clicks) |
Cost per home screen view attributed to clicks, calculated as Cost divided by Home screen views. |
metric |
Cost per install |
Cost per install |
The average cost incurred for each application install. |
metric |
Cost per install (ALL) |
Cost per install (ALL) |
The overall cost per install, encompassing all conversion types (clicks and views). |
metric |
Cost per install (SKAN clicks) |
Cost per install (SKAN clicks) |
Cost per install measured by SKAdNetwork attributed to clicks. |
metric |
Cost per install (SKAN) |
Cost per install (SKAN) |
Cost per install measured by SKAdNetwork, calculated as Cost divided by Installs (SKAN). |
metric |
Cost per install (clicks and views) |
Cost per install (clicks and views) |
Cost per install for app installs (clicks and views), calculated as Cost divided by Total installs. |
metric |
Cost per install (clicks) |
Cost per install (clicks) |
Cost per install (clicks), calculated as Cost divided by Installs (clicks). |
metric |
Cost per level achieved |
Cost per level achieved |
Cost per level achieved, calculated as Cost divided by Level achieved. |
metric |
Cost per level achieved (ALL) |
Cost per level achieved (ALL) |
The overall cost per level achieved, encompassing all conversion types. |
metric |
Cost per level achieved event |
Cost per level achieved event |
The cost associated with each instance of a user achieving a level in the app. |
metric |
Cost per level achieved event (clicks) |
Cost per level achieved event (clicks) |
The cost incurred for each level achieved event in the app, attributed to clicks. |
metric |
Cost per open |
Cost per open |
Cost per app open, calculated as Cost divided by Opens. |
metric |
Cost per open (ALL) |
Cost per open (ALL) |
The overall cost per app open, encompassing all conversion types. |
metric |
Cost per open (clicks) |
Cost per open (clicks) |
The cost incurred for each app open event that is attributed to clicks. |
metric |
Cost per product view (clicks) |
Cost per product view (clicks) |
The average cost incurred for each ‘product view’ event, attributed to clicks on ads. |
metric |
Cost per purchase |
Cost per purchase |
Cost per purchase, calculated as Cost divided by Purchases. |
metric |
Cost per purchase (ALL) |
Cost per purchase (ALL) |
The overall cost per purchase, encompassing all conversion types. |
metric |
Cost per purchase (clicks) |
Cost per purchase (clicks) |
The average cost incurred for each ‘purchase’ event, attributed to clicks on ads. |
metric |
Cost per search |
Cost per search |
Cost per search, calculated as Cost divided by Searches. |
metric |
Cost per search (ALL) |
Cost per search (ALL) |
The overall cost per search, encompassing all conversion types. |
metric |
Cost per search (clicks) |
Cost per search (clicks) |
The cost incurred for each search event performed in the app that is attributed to clicks. |
metric |
Cost per tutorial completion |
Cost per tutorial completion |
Cost per tutorial completion, calculated as Cost divided by Tutorial completes. |
metric |
Cost per tutorial completion (ALL) |
Cost per tutorial completion (ALL) |
The overall cost per tutorial completion, encompassing all conversion types. |
metric |
Cost per tutorial completion (clicks) |
Cost per tutorial completion (clicks) |
The cost incurred for each tutorial completion event in the app that is attributed to clicks. |
metric |
Cost per view (category) |
Cost per view (category) |
Cost per view (category), calculated as Cost divided by Category views. |
metric |
Cost per view (category) (ALL) |
Cost per view (category) (ALL) |
The overall cost per category view, encompassing all view types. |
metric |
Cost per view (home screen) |
Cost per view (home screen) |
The cost incurred for each home screen view event in the app. |
metric |
Cost per view (home) |
Cost per view (home) |
Cost per view (home), calculated as Cost divided by Home screen views. |
metric |
Cost per view (home) (ALL) |
Cost per view (home) (ALL) |
The overall cost per home screen view, encompassing all view types. |
metric |
Cost per view (product) |
Cost per view (product) |
Cost per view (product), calculated as Cost divided by Product views. |
metric |
Cost per view (product) (ALL) |
Cost per view (product) (ALL) |
The overall cost per product view, encompassing all view types. |
metric |
Currency |
Currency |
The currency of the ad account. |
dimension |
Day |
Day |
The date for which the data is reported. |
dimension |
Description |
Description |
The description of the ad. |
dimension |
Frequency |
Frequency |
Reach’s frequency cap, indicating the maximum number of times an ad is displayed to a unique user within a defined period. |
metric |
Generate Lead |
Generate Lead |
The total number of ‘generate lead’ events. |
metric |
Generate Lead rate |
Generate Lead rate |
The rate at which users completed a ‘generate lead’ event after interacting with an ad (Generate Lead events / Impressions or Clicks). |
metric |
Home screen view rate |
Home screen view rate |
The percentage of home screen views in the app to clicks. |
metric |
Home screen view rate (ALL) |
Home screen view rate (ALL) |
The percentage of home screen views in the app relative to clicks. |
metric |
Home screen view rate (clicks) |
Home screen view rate (clicks) |
The rate at which users viewed the home screen in the app after clicking an ad, calculated as home screen views divided by clicks. |
metric |
Impressions |
Impressions |
The number of times an ad was displayed. |
metric |
Install |
Install |
The total number of application installs. |
metric |
Install rate |
Install rate |
The rate at which users installed the application after interacting with an ad (Installs / Impressions or Clicks, depending on the base). |
metric |
Install rate (ALL) |
Install rate (ALL) |
The overall install rate, encompassing all conversion types (clicks and views). |
metric |
Install rate (SKAN clicks) |
Install rate (SKAN clicks) |
Install rate for app installs measured by SKAdNetwork, attributed to clicks. |
metric |
Install rate (clicks) |
Install rate (clicks) |
Install rate for app installs, click through conversion (Installs (clicks) / Clicks). |
metric |
Installs (ALL) |
Installs (ALL) |
The total number of app installs, encompassing all conversion types (clicks and views). |
metric |
Installs (SKAN clicks) |
Installs (SKAN clicks) |
Number of app installs measured by SKAdNetwork, attributed to clicks. |
metric |
Installs (SKAN views) |
Installs (SKAN views) |
The number of app installs as measured by SKAdNetwork (SKAN). |
metric |
Installs (SKAN) |
Installs (SKAN) |
Number of app installs measured by SKAdNetwork. |
metric |
Installs (clicks and views) |
Installs (clicks and views) |
Total number of app installs (clicks and views). |
metric |
Installs (clicks) |
Installs (clicks) |
Number of app installs, click through conversion. |
metric |
Installs (views) |
Installs (views) |
Number of app installs, view through conversion. |
metric |
Level achieved |
Level achieved |
The number of times a user achieved a new level in the app. |
metric |
Level achieved (ALL) |
Level achieved (ALL) |
The total number of times a user achieved a new level in the app, encompassing all conversion types. |
metric |
Level achieved (clicks) |
Level achieved (clicks) |
The number of times a user achieved a level in the app, attributed to clicks. |
metric |
Level achieved rate |
Level achieved rate |
The percentage of level achieved events in the app to clicks. |
metric |
Level achieved rate (ALL) |
Level achieved rate (ALL) |
The percentage of times a user achieved a level in the app relative to clicks. |
metric |
Level achieved rate (clicks) |
Level achieved rate (clicks) |
The rate at which users achieved a level in the app after clicking an ad, calculated as level achieved events divided by clicks. |
metric |
Open |
Open |
The number of app opens. |
metric |
Open (ALL) |
Open (ALL) |
The total number of app opens, encompassing all conversion types. |
metric |
Open events |
Open events |
The total number of times the app was opened. |
metric |
Open events (clicks) |
Open events (clicks) |
The number of app open events attributed to clicks. |
metric |
Open rate |
Open rate |
The percentage of app opens to clicks, calculated as Clicks divided by Opens. |
metric |
Open rate (ALL) |
Open rate (ALL) |
The percentage of app opens relative to clicks. |
metric |
Open rate (clicks) |
Open rate (clicks) |
The rate at which the app was opened after clicking an ad, calculated as app opens divided by clicks. |
metric |
Product view rate |
Product view rate |
The percentage of product views in the app to clicks. |
metric |
Product view rate (ALL) |
Product view rate (ALL) |
The percentage of product views in the app relative to clicks. |
metric |
Product view rate (clicks) |
Product view rate (clicks) |
The rate at which users viewed a product details page after clicking on an ad (Product views / Clicks). |
metric |
Product views (clicks) |
Product views (clicks) |
The total number of times users viewed a product details page, attributed to clicks on ads. |
metric |
Purchase |
Purchase |
The number of purchases in the app. |
metric |
Purchase (ALL) |
Purchase (ALL) |
The total number of purchases, encompassing all conversion types. |
metric |
Purchase (clicks) |
Purchase (clicks) |
The total number of purchase events, attributed to clicks on ads. |
metric |
Purchase rate |
Purchase rate |
The percentage of purchases in the app to clicks. |
metric |
Purchase rate (ALL) |
Purchase rate (ALL) |
The percentage of purchases in the app relative to clicks. |
metric |
Purchase rate (clicks) |
Purchase rate (clicks) |
The rate at which users completed a purchase after clicking on an ad (Purchases / Clicks). |
metric |
ROAS |
ROAS |
The Return on Ad Spend (ROAS), which indicates the revenue generated for every unit of currency spent on advertising, specifically for purchase events attributed to clicks. |
metric |
ROAS (click) |
ROAS (click) |
Return on ads spend for purchase events attributed to clicks. |
metric |
Reach (estimated) |
Reach (estimated) |
The number of unique impressions. |
metric |
Reach end date |
Reach end date |
The end date for the period during which the reach of ads is being reported. |
dimension |
Reach start date |
Reach start date |
The start date for the period during which the reach of ads is being reported. |
dimension |
Search |
Search |
The number of searches in the app. |
metric |
Search (ALL) |
Search (ALL) |
The total number of searches, encompassing all conversion types. |
metric |
Search (clicks) |
Search (clicks) |
The number of search events performed within the app, attributed to clicks. |
metric |
Search rate |
Search rate |
The percentage of searches in the app to clicks. |
metric |
Search rate (ALL) |
Search rate (ALL) |
The percentage of search events performed within the app relative to clicks. |
metric |
Search rate (clicks) |
Search rate (clicks) |
The rate at which search events were performed within the app after clicking an ad, calculated as searches divided by clicks. |
metric |
Title |
Title |
The title of the ad. |
dimension |
Tutorial complete |
Tutorial complete |
The number of tutorial completes in the app. |
metric |
Tutorial complete (ALL) |
Tutorial complete (ALL) |
The total number of tutorial completes, encompassing all conversion types. |
metric |
Tutorial complete (clicks) |
Tutorial complete (clicks) |
The number of tutorial completion events in the app, attributed to clicks. |
metric |
Tutorial completion rate |
Tutorial completion rate |
The percentage of tutorial completions in the app relative to clicks. |
metric |
Tutorial completion rate (clicks) |
Tutorial completion rate (clicks) |
The percentage of tutorial completes in the app to clicks. |
metric |
Tutorial percent complete |
Tutorial percent complete |
The percentage of tutorials completed in the app relative to clicks. |
metric |
Tutorial percent complete (ALL) |
Tutorial percent complete (ALL) |
The overall percentage of tutorials completed within the app. |
metric |
Video (100% watched) |
Video (100% watched) |
The number of video completes, i.e., views where 100% of the video was watched in the app. |
metric |
Video (25% watched) |
Video (25% watched) |
The number of views where at least 25% of the video was watched in the app. |
metric |
Video (50% watched) |
Video (50% watched) |
The number of views where at least 50% of the video was watched in the app. |
metric |
Video (75% watched) |
Video (75% watched) |
The number of views where at least 75% of the video was watched in the app. |
metric |
Video (95% watched) |
Video (95% watched) |
The number of views where at least 95% of the video was watched in the app. |
metric |
Video (viewed for at least three seconds) |
Video (viewed for at least three seconds) |
The number of times video was viewed for at least 3 seconds in the app. |
metric |
Video starts |
Video starts |
The number of video play starts. |
metric |
View home screen |
View home screen |
The number home screen views in the app. |
metric |
View home screen (ALL) |
View home screen (ALL) |
The total number of home screen views, encompassing all view types. |
metric |
View home screen (clicks) |
View home screen (clicks) |
The number of times the home screen was viewed in the app, attributed to clicks. |
metric |
View product |
View product |
The number of product views in the app. |
metric |
View product (ALL) |
View product (ALL) |
The total number of product views, encompassing all view types. |
metric |
Viewable impressions |
Viewable impressions |
The number of impressions that were deemed viewable according to industry standards. |
metric |
”Day” |
”Day” |
The date for which the data is reported. |
dimension |
Day |
Day |
The date for which the data is reported. |
dimension |