Line Ads Performance: Most-used fields#
The table below gives information about most-used fields that you can import from Line Ads Performance. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad ID |
Ad ID |
metric |
Ad account ID |
Ad account ID |
dimension |
Ad account name |
Ad account name |
dimension |
Ad group ID |
Ad group ID |
metric |
Ad group name |
Ad group name |
dimension |
Ad name |
Ad name |
dimension |
Add-to-cart |
Add-to-cart |
metric |
Add-to-cart (ALL) |
Add-to-cart (ALL) |
metric |
Add-to-cart (clicks) |
Add-to-cart (clicks) |
metric |
Add-to-cart rate |
Add-to-cart rate |
metric |
Add-to-cart rate (ALL) |
Add-to-cart rate (ALL) |
metric |
Add-to-cart rate (clicks) |
Add-to-cart rate (clicks) |
metric |
AddToCart |
AddToCart |
metric |
AddToCart rate |
AddToCart rate |
metric |
AddtoCart |
AddtoCart |
metric |
AddtoCart rate |
AddtoCart rate |
metric |
Age |
Age |
dimension |
Behavior |
Behavior |
dimension |
CPA (All) |
CPA (All) |
metric |
CPA (LINE Tag clicks) |
CPA (LINE Tag clicks) |
metric |
CPA (LINE tag + CV API) |
CPA (LINE tag + CV API) |
metric |
CPA (checkout started - clicks) |
CPA (checkout started - clicks) |
metric |
CPA (checkout started) |
CPA (checkout started) |
metric |
CPA (checkout started) (ALL) |
CPA (checkout started) (ALL) |
metric |
CPA (clicks) |
CPA (clicks) |
metric |
CPA (cost per action) |
CPA (cost per action) |
metric |
CPA (item added to cart - clicks) |
CPA (item added to cart - clicks) |
metric |
CPA (item added to cart) |
CPA (item added to cart) |
metric |
CPA (item added to cart) (ALL) |
CPA (item added to cart) (ALL) |
metric |
CPA (lead generated - clicks) |
CPA (lead generated - clicks) |
metric |
CPA (lead generated) |
CPA (lead generated) |
metric |
CPA (lead generated) (ALL) |
CPA (lead generated) (ALL) |
metric |
CPA (product details viewed - clicks) |
CPA (product details viewed - clicks) |
metric |
CPA (product details viewed) |
CPA (product details viewed) |
metric |
CPA (product details viewed) (ALL) |
CPA (product details viewed) (ALL) |
metric |
CPA (purchased - clicks) |
CPA (purchased - clicks) |
metric |
CPA (purchased) |
CPA (purchased) |
metric |
CPA (purchased) (ALL) |
CPA (purchased) (ALL) |
metric |
CPA (reservation completed - clicks) |
CPA (reservation completed - clicks) |
metric |
CPA (reservation completed) |
CPA (reservation completed) |
metric |
CPA (reservation completed) (ALL) |
CPA (reservation completed) (ALL) |
metric |
CPA (signup completed - clicks) |
CPA (signup completed - clicks) |
metric |
CPA (signup completed) |
CPA (signup completed) |
metric |
CPA (signup completed) (ALL) |
CPA (signup completed) (ALL) |
metric |
CPC (cost per click) |
CPC (cost per click) |
metric |
CPM (cost per thousand impressions) |
CPM (cost per thousand impressions) |
metric |
CTR (click-through rate) |
CTR (click-through rate) |
metric |
CV (All) |
CV (All) |
metric |
CV (CV API clicks) |
CV (CV API clicks) |
metric |
CV (LINE Tag clicks) |
CV (LINE Tag clicks) |
metric |
CV (LINE tag + CV API) |
CV (LINE tag + CV API) |
metric |
CV (checkout started - clicks) |
CV (checkout started - clicks) |
metric |
CV (checkout started) |
CV (checkout started) |
metric |
CV (checkout started) (ALL) |
CV (checkout started) (ALL) |
metric |
CV (clicks) |
CV (clicks) |
metric |
CV (conversions) |
CV (conversions) |
metric |
CV (item added to cart - clicks) |
CV (item added to cart - clicks) |
metric |
CV (item added to cart) |
CV (item added to cart) |
metric |
CV (item added to cart) (ALL) |
CV (item added to cart) (ALL) |
metric |
CV (lead generated - clicks) |
CV (lead generated - clicks) |
metric |
CV (lead generated) |
CV (lead generated) |
metric |
CV (lead generated) (ALL) |
CV (lead generated) (ALL) |
metric |
CV (product details viewed - clicks) |
CV (product details viewed - clicks) |
metric |
CV (product details viewed) |
CV (product details viewed) |
metric |
CV (product details viewed) (ALL) |
CV (product details viewed) (ALL) |
metric |
CV (purchased - clicks) |
CV (purchased - clicks) |
metric |
CV (purchased) |
CV (purchased) |
metric |
CV (purchased) (ALL) |
CV (purchased) (ALL) |
metric |
CV (reservation completed - clicks) |
CV (reservation completed - clicks) |
metric |
CV (reservation completed) |
CV (reservation completed) |
metric |
CV (reservation completed) (ALL) |
CV (reservation completed) (ALL) |
metric |
CV (signup completed - clicks) |
CV (signup completed - clicks) |
metric |
CV (signup completed) |
CV (signup completed) |
metric |
CV (signup completed) (ALL) |
CV (signup completed) (ALL) |
metric |
CV API |
CV API |
metric |
CV value (purchased) |
CV value (purchased) |
metric |
CV value (purchased) (click) |
CV value (purchased) (click) |
metric |
CVR (All) |
CVR (All) |
metric |
CVR (LINE Tag clicks) |
CVR (LINE Tag clicks) |
metric |
CVR (LINE tag + CV API) |
CVR (LINE tag + CV API) |
metric |
CVR (checkout started - clicks) |
CVR (checkout started - clicks) |
metric |
CVR (checkout started) |
CVR (checkout started) |
metric |
CVR (checkout started) (ALL) |
CVR (checkout started) (ALL) |
metric |
CVR (clicks) |
CVR (clicks) |
metric |
CVR (conversion rate) |
CVR (conversion rate) |
metric |
CVR (item added to cart - clicks) |
CVR (item added to cart - clicks) |
metric |
CVR (item added to cart) |
CVR (item added to cart) |
metric |
CVR (item added to cart) (ALL) |
CVR (item added to cart) (ALL) |
metric |
CVR (lead generated - clicks) |
CVR (lead generated - clicks) |
metric |
CVR (lead generated) |
CVR (lead generated) |
metric |
CVR (lead generated) (ALL) |
CVR (lead generated) (ALL) |
metric |
CVR (product details viewed - clicks) |
CVR (product details viewed - clicks) |
metric |
CVR (product details viewed) |
CVR (product details viewed) |
metric |
CVR (product details viewed) (ALL) |
CVR (product details viewed) (ALL) |
metric |
CVR (purchased - clicks) |
CVR (purchased - clicks) |
metric |
CVR (purchased) |
CVR (purchased) |
metric |
CVR (purchased) (ALL) |
CVR (purchased) (ALL) |
metric |
CVR (reservation completed - clicks) |
CVR (reservation completed - clicks) |
metric |
CVR (reservation completed) |
CVR (reservation completed) |
metric |
CVR (reservation completed) (ALL) |
CVR (reservation completed) (ALL) |
metric |
CVR (signup completed - clicks) |
CVR (signup completed - clicks) |
metric |
CVR (signup completed) |
CVR (signup completed) |
metric |
CVR (signup completed) (ALL) |
CVR (signup completed) (ALL) |
metric |
Campaign ID |
Campaign ID |
metric |
Campaign name |
Campaign name |
dimension |
Campaign objective |
Campaign objective |
dimension |
Category view |
Category view |
metric |
Category view (ALL) |
Category view (ALL) |
metric |
Category view (clicks) |
Category view (clicks) |
metric |
Category view rate |
Category view rate |
metric |
Category view rate (ALL) |
Category view rate (ALL) |
metric |
Category view rate (clicks) |
Category view rate (clicks) |
metric |
Clicks |
Clicks |
metric |
Complete Registration |
Complete Registration |
metric |
Complete Registration rate |
Complete Registration rate |
metric |
CompleteRegistration |
CompleteRegistration |
metric |
CompleteRegistration rate |
CompleteRegistration rate |
metric |
Conversion |
Conversion |
metric |
Conversion rate |
Conversion rate |
metric |
Cost |
Cost |
metric |
Cost per 3-second playback |
Cost per 3-second playback |
metric |
Cost per AddToCart |
Cost per AddToCart |
metric |
Cost per AddtoCart |
Cost per AddtoCart |
metric |
Cost per Complete Registration |
Cost per Complete Registration |
metric |
Cost per CompleteRegistration |
Cost per CompleteRegistration |
metric |
Cost per Conversion |
Cost per Conversion |
metric |
Cost per Custom conversion : Completed C2G |
Cost per Custom conversion : Completed C2G |
metric |
Cost per Custom conversion : Completed CC |
Cost per Custom conversion : Completed CC |
metric |
Cost per Generate Lead |
Cost per Generate Lead |
metric |
Cost per Purchase |
Cost per Purchase |
metric |
Cost per ViewItemDetail |
Cost per ViewItemDetail |
metric |
Cost per add-to-cart |
Cost per add-to-cart |
metric |
Cost per add-to-cart (ALL) |
Cost per add-to-cart (ALL) |
metric |
Cost per add-to-cart (clicks) |
Cost per add-to-cart (clicks) |
metric |
Cost per category view (clicks) |
Cost per category view (clicks) |
metric |
Cost per complete video view |
Cost per complete video view |
metric |
Cost per home screen view (clicks) |
Cost per home screen view (clicks) |
metric |
Cost per install |
Cost per install |
metric |
Cost per install (ALL) |
Cost per install (ALL) |
metric |
Cost per install (SKAN clicks) |
Cost per install (SKAN clicks) |
metric |
Cost per install (SKAN) |
Cost per install (SKAN) |
metric |
Cost per install (clicks and views) |
Cost per install (clicks and views) |
metric |
Cost per install (clicks) |
Cost per install (clicks) |
metric |
Cost per level achieved |
Cost per level achieved |
metric |
Cost per level achieved (ALL) |
Cost per level achieved (ALL) |
metric |
Cost per level achieved event |
Cost per level achieved event |
metric |
Cost per level achieved event (clicks) |
Cost per level achieved event (clicks) |
metric |
Cost per open |
Cost per open |
metric |
Cost per open (ALL) |
Cost per open (ALL) |
metric |
Cost per open (clicks) |
Cost per open (clicks) |
metric |
Cost per product view (clicks) |
Cost per product view (clicks) |
metric |
Cost per purchase |
Cost per purchase |
metric |
Cost per purchase (ALL) |
Cost per purchase (ALL) |
metric |
Cost per purchase (clicks) |
Cost per purchase (clicks) |
metric |
Cost per search |
Cost per search |
metric |
Cost per search (ALL) |
Cost per search (ALL) |
metric |
Cost per search (clicks) |
Cost per search (clicks) |
metric |
Cost per tutorial completion |
Cost per tutorial completion |
metric |
Cost per tutorial completion (ALL) |
Cost per tutorial completion (ALL) |
metric |
Cost per tutorial completion (clicks) |
Cost per tutorial completion (clicks) |
metric |
Cost per view (category) |
Cost per view (category) |
metric |
Cost per view (category) (ALL) |
Cost per view (category) (ALL) |
metric |
Cost per view (home screen) |
Cost per view (home screen) |
metric |
Cost per view (home) |
Cost per view (home) |
metric |
Cost per view (home) (ALL) |
Cost per view (home) (ALL) |
metric |
Cost per view (product) |
Cost per view (product) |
metric |
Cost per view (product) (ALL) |
Cost per view (product) (ALL) |
metric |
Currency |
Currency |
dimension |
Custom conversion : Completed C2G |
Custom conversion : Completed C2G |
metric |
Custom conversion : Completed C2G rate |
Custom conversion : Completed C2G rate |
metric |
Custom conversion : Completed CC |
Custom conversion : Completed CC |
metric |
Custom conversion : Completed CC rate |
Custom conversion : Completed CC rate |
metric |
Day |
Day |
dimension |
Description |
Description |
dimension |
Frequency |
Frequency |
metric |
Generate Lead |
Generate Lead |
metric |
Generate Lead rate |
Generate Lead rate |
metric |
Home screen view rate |
Home screen view rate |
metric |
Home screen view rate (ALL) |
Home screen view rate (ALL) |
metric |
Home screen view rate (clicks) |
Home screen view rate (clicks) |
metric |
Impressions |
Impressions |
metric |
Install |
Install |
metric |
Install rate |
Install rate |
metric |
Install rate (ALL) |
Install rate (ALL) |
metric |
Install rate (SKAN clicks) |
Install rate (SKAN clicks) |
metric |
Install rate (clicks) |
Install rate (clicks) |
metric |
Installs (ALL) |
Installs (ALL) |
metric |
Installs (SKAN clicks) |
Installs (SKAN clicks) |
metric |
Installs (SKAN views) |
Installs (SKAN views) |
metric |
Installs (SKAN) |
Installs (SKAN) |
metric |
Installs (clicks and views) |
Installs (clicks and views) |
metric |
Installs (clicks) |
Installs (clicks) |
metric |
Installs (views) |
Installs (views) |
metric |
Level achieved |
Level achieved |
metric |
Level achieved (ALL) |
Level achieved (ALL) |
metric |
Level achieved (clicks) |
Level achieved (clicks) |
metric |
Level achieved rate |
Level achieved rate |
metric |
Level achieved rate (ALL) |
Level achieved rate (ALL) |
metric |
Level achieved rate (clicks) |
Level achieved rate (clicks) |
metric |
Open |
Open |
metric |
Open (ALL) |
Open (ALL) |
metric |
Open events |
Open events |
metric |
Open events (clicks) |
Open events (clicks) |
metric |
Open rate |
Open rate |
metric |
Open rate (ALL) |
Open rate (ALL) |
metric |
Open rate (clicks) |
Open rate (clicks) |
metric |
Product view rate |
Product view rate |
metric |
Product view rate (ALL) |
Product view rate (ALL) |
metric |
Product view rate (clicks) |
Product view rate (clicks) |
metric |
Product views (clicks) |
Product views (clicks) |
metric |
Purchase |
Purchase |
metric |
Purchase (ALL) |
Purchase (ALL) |
metric |
Purchase (clicks) |
Purchase (clicks) |
metric |
Purchase rate |
Purchase rate |
metric |
Purchase rate (ALL) |
Purchase rate (ALL) |
metric |
Purchase rate (clicks) |
Purchase rate (clicks) |
metric |
ROAS |
ROAS |
metric |
ROAS (click) |
ROAS (click) |
metric |
Reach (estimated) |
Reach (estimated) |
metric |
Reach end date |
Reach end date |
dimension |
Reach start date |
Reach start date |
dimension |
Search |
Search |
metric |
Search (ALL) |
Search (ALL) |
metric |
Search (clicks) |
Search (clicks) |
metric |
Search rate |
Search rate |
metric |
Search rate (ALL) |
Search rate (ALL) |
metric |
Search rate (clicks) |
Search rate (clicks) |
metric |
Title |
Title |
dimension |
Tutorial complete |
Tutorial complete |
metric |
Tutorial complete (ALL) |
Tutorial complete (ALL) |
metric |
Tutorial complete (clicks) |
Tutorial complete (clicks) |
metric |
Tutorial completion rate |
Tutorial completion rate |
metric |
Tutorial completion rate (clicks) |
Tutorial completion rate (clicks) |
metric |
Tutorial percent complete |
Tutorial percent complete |
metric |
Tutorial percent complete (ALL) |
Tutorial percent complete (ALL) |
metric |
Video (100% watched) |
Video (100% watched) |
metric |
Video (25% watched) |
Video (25% watched) |
metric |
Video (50% watched) |
Video (50% watched) |
metric |
Video (75% watched) |
Video (75% watched) |
metric |
Video (95% watched) |
Video (95% watched) |
metric |
Video (viewed for at least three seconds) |
Video (viewed for at least three seconds) |
metric |
Video starts |
Video starts |
metric |
View home screen |
View home screen |
metric |
View home screen (ALL) |
View home screen (ALL) |
metric |
View home screen (clicks) |
View home screen (clicks) |
metric |
View product |
View product |
metric |
View product (ALL) |
View product (ALL) |
metric |
Viewable impressions |
Viewable impressions |
metric |
”Day” |
”Day” |
dimension |
Day |
Day |
dimension |