Line Ads Performance: Most-used fields#
The table below gives information about most-used fields that you can import from Line Ads Performance. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad ID Dimension
The unique identifier for the ad.
Ad account ID Dimension
The unique identifier for the ad account.
Ad account name Dimension
The name of the ad account.
Ad group ID Dimension
The unique identifier for the ad group.
Ad group name Dimension
The name of the ad group.
Ad name Dimension
The name of the ad.
Add to cart Metric
The total number of 'add to cart' conversion events recorded from ads.
Add to cart rate Metric
The conversion rate for 'add to cart' events, indicating the percentage of users who added an item to their cart after interacting with an ad.
Add-to-cart Metric
The number of add-to-carts in the app.
Add-to-cart (ALL) Metric
The total number of add-to-carts, encompassing all conversion types (e.g., clicks, views, API).
Add-to-cart (clicks) Metric
The number of add-to-cart events in the app resulting from clicks.
Add-to-cart rate Metric
The percentage of add-to-carts in the app to clicks.
Add-to-cart rate (ALL) Metric
The percentage of add-to-cart events in the app relative to clicks.
Add-to-cart rate (clicks) Metric
The ratio of add-to-cart events in the app to clicks.
AddToCart Metric
The number of add-to-carts in the app.
AddToCart rate Metric
The percentage of add-to-carts in the app to clicks.
AddtoCart Metric
The number of add-to-cart events.
AddtoCart rate Metric
The conversion rate for add-to-cart events.
CPA (All) Metric
The overall cost per action, encompassing all conversion types.
CPA (LINE Tag clicks) Metric
The cost per action (CPA) measured for conversions tracked by the LINE Tag that are attributed to clicks.
CPA (LINE tag + CV API) Metric
The Cost Per Action (CPA) calculated for conversions, which includes data from both LINE tag conversions and Conversion API conversions.
CPA (checkout started - clicks) Metric
The cost per checkout initiated event resulting from clicks.
CPA (checkout started) Metric
The cost per action for checkout started conversions.
CPA (checkout started) (ALL) Metric
The overall cost per action for checkout started conversions, encompassing all conversion types.
CPA (clicks) Metric
The cost per action (conversion) resulting from clicks.
CPA (cost per action) Metric
Cost per action, calculated as Cost divided by Conversions.
CPA (item added to cart - clicks) Metric
The cost per item added to cart event resulting from clicks.
CPA (item added to cart) Metric
The cost per action for item added to cart conversions.
CPA (item added to cart) (ALL) Metric
The overall cost per action for item added to cart conversions, encompassing all conversion types.
CPA (lead generated - clicks) Metric
The cost per lead generated event resulting from clicks.
CPA (lead generated) Metric
The cost per action for lead generated conversions.
CPA (lead generated) (ALL) Metric
The overall cost per action for lead generated conversions, encompassing all conversion types.
CPA (product details viewed - clicks) Metric
The cost per product details viewed event resulting from clicks.
CPA (product details viewed) Metric
The cost per action for product details viewed conversions.
CPA (product details viewed) (ALL) Metric
The overall cost per action for product details viewed conversions, encompassing all conversion types.
CPA (purchased - clicks) Metric
The cost per purchase event resulting from clicks.
CPA (purchased) Metric
The cost per action for purchased conversions.
CPA (purchased) (ALL) Metric
The overall cost per action for purchased conversions, encompassing all conversion types.
CPA (reservation completed - clicks) Metric
The cost per reservation completed event resulting from clicks.
CPA (reservation completed) Metric
The cost per action for reservation completed conversions.
CPA (reservation completed) (ALL) Metric
The overall cost per action for reservation completed conversions, encompassing all conversion types.
CPA (signup completed - clicks) Metric
The cost per signup completed event resulting from clicks.
CPA (signup completed) Metric
The cost per action for signup completed conversions.
CPA (signup completed) (ALL) Metric
The overall cost per action for signup completed conversions, encompassing all conversion types.
CPC (cost per click) Metric
Cost per click, calculated as total Cost divided by total Clicks.
CPM (cost per thousand impressions) Metric
Cost per mille (thousand impressions), calculated as (Cost / Impressions) * 1000.
CTR (click-through rate) Metric
Click through rate, calculated as Clicks divided by Impressions.
CV (All) Metric
The total number of conversions, encompassing all conversion types.
CV (CV API clicks) Metric
The number of conversions reported via the Conversion API.
CV (LINE Tag clicks) Metric
The total number of conversions measured by the LINE Tag that are attributed to clicks.
CV (LINE tag + CV API) Metric
The total number of conversions, combining data tracked by LINE tags and conversions reported via the Conversion API.
CV (checkout started - clicks) Metric
The number of checkout initiated events resulting from clicks.
CV (checkout started) Metric
The number of checkout started conversions.
CV (checkout started) (ALL) Metric
The total number of checkout started conversions, encompassing all conversion types.
CV (clicks) Metric
The number of conversions resulting from clicks.
CV (conversions) Metric
Total number of conversions.
CV (item added to cart - clicks) Metric
The number of item added to cart events resulting from clicks.
CV (item added to cart) Metric
The number of item added to cart conversions.
CV (item added to cart) (ALL) Metric
The total number of item added to cart conversions, encompassing all conversion types.
CV (lead generated - clicks) Metric
The number of lead generated events resulting from clicks.
CV (lead generated) Metric
The number of lead generated conversions.
CV (lead generated) (ALL) Metric
The total number of lead generated conversions, encompassing all conversion types.
CV (product details viewed - clicks) Metric
The number of product details viewed events resulting from clicks.
CV (product details viewed) Metric
The number of product details viewed conversions.
CV (product details viewed) (ALL) Metric
The total number of product details viewed conversions, encompassing all conversion types.
CV (purchased - clicks) Metric
The number of purchase events resulting from clicks.
CV (purchased) Metric
The number of purchased conversions.
CV (purchased) (ALL) Metric
The total number of purchased conversions, encompassing all conversion types.
CV (reservation completed - clicks) Metric
The number of reservation completed events resulting from clicks.
CV (reservation completed) Metric
The number of reservation completed conversions.
CV (reservation completed) (ALL) Metric
The total number of reservation completed conversions, encompassing all conversion types.
CV (signup completed - clicks) Metric
The number of signup completed events resulting from clicks.
CV (signup completed) Metric
The number of signup completed conversions.
CV (signup completed) (ALL) Metric
The total number of signup completed conversions, encompassing all conversion types.
CV API Metric
The number of API conversions.
CV value (purchased) Metric
The monetary value associated with purchased conversions.
CV value (purchased) (click) Metric
The value of 'Conversion Purchase (click)' event.
CVR (All) Metric
The overall conversion rate, encompassing all conversion types.
CVR (LINE Tag clicks) Metric
The conversion rate (CVR) for conversions measured by the LINE Tag that are attributed to clicks, calculated as conversions divided by clicks.
CVR (LINE tag + CV API) Metric
The Conversion Rate (CVR) calculated for conversions, which includes data from both LINE tag conversions and Conversion API conversions.
CVR (checkout started - clicks) Metric
The conversion rate for checkout initiated events resulting from clicks.
CVR (checkout started) Metric
Conversion rate for checkout started conversions, calculated as Conversions (checkout started) divided by Clicks.
CVR (checkout started) (ALL) Metric
The overall conversion rate for checkout started conversions, encompassing all conversion types.
CVR (clicks) Metric
The overall conversion rate resulting from clicks.
CVR (conversion rate) Metric
Conversion rate, calculated as Conversions divided by Clicks.
CVR (item added to cart - clicks) Metric
The conversion rate for item added to cart events resulting from clicks.
CVR (item added to cart) Metric
Conversion rate for item added to cart conversions, calculated as Conversions (item added to cart) divided by Clicks.
CVR (item added to cart) (ALL) Metric
The overall conversion rate for item added to cart conversions, encompassing all conversion types.
CVR (lead generated - clicks) Metric
The conversion rate for lead generated events resulting from clicks.
CVR (lead generated) Metric
Conversion rate for lead generated conversions, calculated as Conversions (lead generated) divided by Clicks.
CVR (lead generated) (ALL) Metric
The overall conversion rate for lead generated conversions, encompassing all conversion types.
CVR (product details viewed - clicks) Metric
The conversion rate for product details viewed events resulting from clicks.
CVR (product details viewed) Metric
Conversion rate for product details viewed, calculated as Conversions (product details viewed) divided by Clicks.
CVR (product details viewed) (ALL) Metric
The overall conversion rate for product details viewed conversions, encompassing all conversion types.
CVR (purchased - clicks) Metric
The conversion rate for purchase events resulting from clicks.
CVR (purchased) Metric
Conversion rate for purchased conversions, calculated as Conversions (purchased) divided by Clicks.
CVR (purchased) (ALL) Metric
The overall conversion rate for purchased conversions, encompassing all conversion types.
CVR (reservation completed - clicks) Metric
The conversion rate for reservation completed events resulting from clicks.
CVR (reservation completed) Metric
Conversion rate for reservation completed conversions, calculated as Conversions (reservation completed) divided by Clicks.
CVR (reservation completed) (ALL) Metric
The overall conversion rate for reservation completed conversions, encompassing all conversion types.
CVR (signup completed - clicks) Metric
The conversion rate for signup completed events resulting from clicks.
CVR (signup completed) Metric
Conversion rate for signup completed conversions, calculated as Conversions (signup completed) divided by Clicks.
CVR (signup completed) (ALL) Metric
The overall conversion rate for signup completed conversions, encompassing all conversion types.
Campaign ID Dimension
The unique identifier for the campaign.
Campaign name Dimension
The name of the campaign.
Campaign objective Dimension
The objective of the campaign.
Category view Metric
The number of category views in the app.
Category view (ALL) Metric
The total number of category views, encompassing all types of views.
Category view (clicks) Metric
The number of category view events in the app resulting from clicks.
Category view rate Metric
The percentage of category views in the app to clicks.
Category view rate (ALL) Metric
The percentage of category views in the app relative to clicks.
Category view rate (clicks) Metric
The ratio of category view events in the app to clicks.
Clicks Metric
The number of clicks on the ad.
Complete Registration Metric
The number of complete registration events.
Complete Registration rate Metric
The conversion rate for complete registration events.
CompleteRegistration Metric
The number of complete registration events.
CompleteRegistration rate Metric
The conversion rate for complete registration events.
Conversion Metric
The number of conversions, including those from LINE Tag and other engagement views.
Conversion rate Metric
The ratio of conversions to clicks, including those from LINE Tag and other engagement views.
Cost Metric
Total amount of cost incurred by the ad campaign.
Cost per 3-second playback Metric
Cost per 3-second video view in the app, calculated as Cost divided by Video (viewed for at least 3s).
Cost per Add to cart Metric
The average cost incurred for each 'add to cart' conversion event.
Cost per AddToCart Metric
Cost per add-to-cart, calculated as Cost divided by Add-to-carts.
Cost per AddtoCart Metric
The cost incurred for each add-to-cart event.
Cost per Complete Registration Metric
The cost incurred for each complete registration event.
Cost per CompleteRegistration Metric
The cost incurred for each complete registration event.
Cost per Conversion Metric
The cost incurred for each conversion.
Cost per Generate Lead Metric
The cost incurred for each lead generation event.
Cost per InitiateCheckout Metric
The cost incurred for each checkout initiated event.
Cost per Purchase Metric
The cost incurred for each purchase event.
Cost per ViewItemDetail Metric
The cost incurred for each product details viewed event.
Cost per add-to-cart Metric
Cost per add-to-cart, calculated as Cost divided by Add-to-carts.
Cost per add-to-cart (ALL) Metric
The overall cost per add-to-cart, encompassing all conversion types.
Cost per add-to-cart (clicks) Metric
The cost incurred for each add-to-cart event resulting from clicks.
Cost per category view (clicks) Metric
The cost incurred for each category view event in the app resulting from clicks.
Cost per complete video view Metric
Cost per completed video view in the app, calculated as Cost divided by Video (100% watched).
Cost per home screen view (clicks) Metric
Cost per home screen view attributed to clicks, calculated as Cost divided by Home screen views.
Cost per install Metric
The cost incurred for each app install event resulting from clicks.
Cost per install (ALL) Metric
The overall cost per install, encompassing all conversion types (clicks and views).
Cost per install (SKAN clicks) Metric
Cost per install measured by SKAdNetwork attributed to clicks.
Cost per install (SKAN) Metric
Cost per install measured by SKAdNetwork, calculated as Cost divided by Installs (SKAN).
Cost per install (clicks and views) Metric
Cost per install for app installs (clicks and views), calculated as Cost divided by Total installs.
Cost per install (clicks) Metric
Cost per install (clicks), calculated as Cost divided by Installs (clicks).
Cost per level achieved Metric
Cost per level achieved, calculated as Cost divided by Level achieved.
Cost per level achieved (ALL) Metric
The overall cost per level achieved, encompassing all conversion types.
Cost per level achieved event Metric
The cost associated with each instance of a user achieving a level in the app.
Cost per level achieved event (clicks) Metric
The cost incurred for each level achieved event in the app resulting from clicks.
Cost per open Metric
Cost per app open, calculated as Cost divided by Opens.
Cost per open (ALL) Metric
The overall cost per app open, encompassing all conversion types.
Cost per open (clicks) Metric
The cost incurred for each app open event resulting from clicks.
Cost per product view (clicks) Metric
The cost incurred for each product view event in the app resulting from clicks.
Cost per purchase Metric
Cost per purchase, calculated as Cost divided by Purchases.
Cost per purchase (ALL) Metric
The overall cost per purchase, encompassing all conversion types.
Cost per purchase (clicks) Metric
The cost incurred for each purchase event resulting from clicks.
Cost per search Metric
Cost per search, calculated as Cost divided by Searches.
Cost per search (ALL) Metric
The overall cost per search, encompassing all conversion types.
Cost per search (clicks) Metric
The cost incurred for each search event in the app resulting from clicks.
Cost per tutorial completion Metric
Cost per tutorial completion, calculated as Cost divided by Tutorial completes.
Cost per tutorial completion (ALL) Metric
The overall cost per tutorial completion, encompassing all conversion types.
Cost per tutorial completion (clicks) Metric
The cost incurred for each tutorial completion event in the app resulting from clicks.
Cost per view (category) Metric
Cost per view (category), calculated as Cost divided by Category views.
Cost per view (category) (ALL) Metric
The overall cost per category view, encompassing all view types.
Cost per view (home screen) Metric
The cost incurred for each home screen view event in the app resulting from clicks.
Cost per view (home) Metric
Cost per view (home), calculated as Cost divided by Home screen views.
Cost per view (home) (ALL) Metric
The overall cost per home screen view, encompassing all view types.
Cost per view (product) Metric
Cost per view (product), calculated as Cost divided by Product views.
Cost per view (product) (ALL) Metric
The overall cost per product view, encompassing all view types.
Currency Dimension
The currency of the ad account.
Day Dimension
The date for which the data is reported.
Description Dimension
The description text of the ad or creative slot.
Frequency Metric
Reach's frequency cap, indicating the maximum number of times an ad is displayed to a unique user within a defined period.
Generate Lead Metric
The number of lead generation events.
Generate Lead rate Metric
The conversion rate for lead generation events.
Home screen view rate Metric
The percentage of home screen views in the app to clicks.
Home screen view rate (ALL) Metric
The percentage of home screen views in the app relative to clicks.
Home screen view rate (clicks) Metric
The ratio of home screen view events in the app to clicks.
Impressions Metric
The number of times an ad was displayed.
InitiateCheckout Metric
The number of checkout initiated events.
InitiateCheckout rate Metric
The conversion rate for checkout initiated events.
Install Metric
The number of app install events resulting from clicks.
Install rate Metric
The ratio of app install events to clicks.
Install rate (ALL) Metric
The overall install rate, encompassing all conversion types (clicks and views).
Install rate (SKAN clicks) Metric
Install rate for app installs measured by SKAdNetwork, attributed to clicks.
Install rate (clicks) Metric
Install rate for app installs, click through conversion (Installs (clicks) / Clicks).
Installs (ALL) Metric
The total number of app installs, encompassing all conversion types (clicks and views).
Installs (SKAN clicks) Metric
Number of app installs measured by SKAdNetwork, attributed to clicks.
Installs (SKAN views) Metric
The number of app installs as measured by SKAdNetwork (SKAN).
Installs (SKAN) Metric
Number of app installs measured by SKAdNetwork.
Installs (clicks and views) Metric
Total number of app installs (clicks and views).
Installs (clicks) Metric
Number of app installs, click through conversion.
Installs (views) Metric
Number of app installs, view through conversion.
Level achieved Metric
The number of times a user achieved a new level in the app.
Level achieved (ALL) Metric
The total number of times a user achieved a new level in the app, encompassing all conversion types.
Level achieved (clicks) Metric
The number of level achieved events in the app resulting from clicks.
Level achieved rate Metric
The percentage of level achieved events in the app to clicks.
Level achieved rate (ALL) Metric
The percentage of times a user achieved a level in the app relative to clicks.
Level achieved rate (clicks) Metric
The ratio of level achieved events in the app to clicks.
Open Metric
The number of app opens.
Open (ALL) Metric
The total number of app opens, encompassing all conversion types.
Open events Metric
The number of app open events.
Open events (clicks) Metric
The number of app open events attributed to clicks.
Open rate Metric
The percentage of app opens to clicks, calculated as Clicks divided by Opens.
Open rate (ALL) Metric
The percentage of app opens relative to clicks.
Open rate (clicks) Metric
The ratio of app open events to clicks.
Product view rate Metric
The percentage of product views in the app to clicks.
Product view rate (ALL) Metric
The percentage of product views in the app relative to clicks.
Product view rate (clicks) Metric
The ratio of product view events in the app to clicks.
Product views (clicks) Metric
The number of product view events in the app resulting from clicks.
Purchase Metric
The number of purchases in the app.
Purchase (ALL) Metric
The total number of purchases, encompassing all conversion types.
Purchase (clicks) Metric
The number of purchase events in the app resulting from clicks.
Purchase API Metric
Represents the value of conversions resulting from purchases, tracked via the API. This metric provides insight into the revenue generated from ads.
Purchase rate Metric
The percentage of purchases in the app to clicks.
Purchase rate (ALL) Metric
The percentage of purchases in the app relative to clicks.
Purchase rate (clicks) Metric
The ratio of purchase events in the app to clicks.
ROAS Metric
The Return on Ad Spend (ROAS), which indicates the revenue generated for every unit of currency spent on advertising, specifically for purchase events attributed to clicks.
ROAS (click) Metric
Return on ads spend for purchase events attributed to clicks.
Reach (estimated) Metric
The number of unique impressions.
Reach end date Dimension
The end date for the period during which the reach of ads is being reported.
Reach start date Dimension
The start date for the period during which the reach of ads is being reported.
Search Dimension
The number of searches in the app.
Search (ALL) Metric
The total number of searches, encompassing all conversion types.
Search (clicks) Metric
The number of search events in the app resulting from clicks.
Search rate Metric
The percentage of searches in the app to clicks.
Search rate (ALL) Metric
The percentage of search events performed within the app relative to clicks.
Search rate (clicks) Metric
The ratio of search events in the app to clicks.
Title Dimension
The title of the ad or carousel slot ad.
Tutorial complete Metric
The number of tutorial completes in the app.
Tutorial complete (ALL) Metric
The total number of tutorial completes, encompassing all conversion types.
Tutorial complete (clicks) Metric
The number of tutorial completion events in the app resulting from clicks.
Tutorial completion rate Metric
The ratio of tutorial completion events in the app to clicks.
Tutorial completion rate (clicks) Metric
The percentage of tutorial completes in the app to clicks.
Tutorial percent complete Metric
The percentage of tutorials completed in the app relative to clicks.
Tutorial percent complete (ALL) Metric
The overall percentage of tutorials completed within the app.
Video (100% watched) Metric
The number of video completes, i.e., views where 100% of the video was watched in the app.
Video (25% watched) Metric
The number of views where at least 25% of the video was watched in the app.
Video (50% watched) Metric
The number of views where at least 50% of the video was watched in the app.
Video (75% watched) Metric
The number of views where at least 75% of the video was watched in the app.
Video (95% watched) Metric
The number of views where at least 95% of the video was watched in the app.
Video (viewed for at least three seconds) Metric
The number of times video was viewed for at least 3 seconds in the app.
Video starts Metric
The number of video play starts.
View home screen Metric
The number home screen views in the app.
View home screen (ALL) Metric
The total number of home screen views, encompassing all view types.
View home screen (clicks) Metric
The number of home screen view events in the app resulting from clicks.
View product Metric
The number of product views in the app.
View product (ALL) Metric
The total number of product views, encompassing all view types.
Viewable impressions Metric
The number of impressions that were deemed viewable according to industry standards.
"Day" Dimension
The date for which the data is reported.
Day Dimension
The base date for the report data.