Maileon: Most-used fields

The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Date	Date	The date when an event, such as an email open or click, occurred. This field represents a specific point in time.	dimension
End date	End date	The end date for a specified reporting or data retrieval period.	dimension
Mailing ID	Mailing ID	A unique identifier for a specific email marketing campaign or mailing.	dimension
Mailing name	Mailing name	The human-readable name of the email marketing campaign or mailing.	dimension
Mailing schedule time	Mailing schedule time	The planned date and time for an email marketing campaign to be sent out.	dimension
Start date	Start date	The start date for a specified reporting or data retrieval period.	dimension
State	State	The current status of an email marketing campaign (e.g., draft, scheduled, sent, archived).	dimension
Total bounces	Total bounces	This field represents the total number of email bounces recorded for a specific mailing or campaign. It is an aggregated metric used to evaluate the overall performance of an email campaign.	metric
Total clicks	Total clicks	The total number of times links within an email marketing campaign were clicked.	metric
Total conversions	Total conversions	The total number of desired actions completed by recipients after interacting with an email, such as purchases or sign-ups.	metric
Total opens	Total opens	The total number of times an email marketing campaign was opened by recipients.	metric
Total recipients	Total recipients	The total number of contacts to whom an email marketing campaign was sent.	metric
Total unique clicks	Total unique clicks	The number of distinct recipients who clicked at least one link in an email marketing campaign.	metric
Total unique opens	Total unique opens	The number of distinct recipients who opened an email marketing campaign at least once.	metric
Total unsubscriptions	Total unsubscriptions	The total number of recipients who unsubscribed from an email marketing list.	metric
Type	Type	The classification or category of the mailing (e.g., newsletter, transactional, trigger mailing).	dimension