Maileon: Most-used fields#
The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Date Dimension
The date when an event, such as an email open or click, occurred. This field represents a specific point in time.
End date Dimension
The end date for the data collection period. This date is used to specify the upper limit of the time range for which mailing activities, such as sends, opens, clicks, and bounces, are retrieved.
Mailing ID Metric
A unique identifier for a specific email marketing campaign or mailing.
Mailing name Dimension
The human-readable name of the email marketing campaign or mailing.
Mailing schedule time Dimension
The planned date and time for an email marketing campaign to be sent out.
Start date Dimension
The start date for the data collection period. This date is used to specify the lower limit of the time range for which mailing activities, such as sends, opens, clicks, and bounces, are retrieved.
State Dimension
The current operational status or phase of the mailing, such as 'sent', 'draft', or 'scheduled'.
Total bounces Metric
The total number of emails that could not be delivered to the recipient's inbox due to various reasons, such as invalid email addresses or full inboxes. This metric provides an aggregated count of all bounce events for a mailing.
Total clicks Metric
The total number of times links within an email marketing campaign were clicked.
Total conversions Metric
The total number of times recipients completed a desired action after interacting with the mailing, such as a purchase or form submission.
Total opens Metric
The total number of times an email marketing campaign was opened by recipients.
Total recipients Dimension
The total number of contacts who were targeted to receive the mailing.
Total unique clicks Metric
The total number of distinct recipients who clicked at least one link within the mailing.
Total unique opens Metric
The total number of distinct recipients who opened the mailing at least once.
Total unsubscriptions Metric
The total number of recipients who unsubscribed from the mailing list after receiving the mailing.
Type Dimension
The category or classification of the mailing, e.g., 'newsletter', 'transactional', or 'auto-responder'.