Maileon: Most-used fields

Maileon: Most-used fields#

The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

Date

Date

The date when an event, such as an email open or click, occurred. This field represents a specific point in time.

dimension

Mailing ID

Mailing ID

A unique identifier for a specific email marketing campaign or mailing.

metric

Mailing name

Mailing name

The human-readable name of the email marketing campaign or mailing.

dimension

Mailing schedule time

Mailing schedule time

The planned date and time for an email marketing campaign to be sent out.

dimension

Total clicks

Total clicks

The total number of times links within an email marketing campaign were clicked.

metric

Total opens

Total opens

The total number of times an email marketing campaign was opened by recipients.

metric