Maileon: Most-used fields

The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Contact ID	Contact ID	The unique identifier assigned to a contact within the Maileon platform.	metric
Contact created	Contact created	The timestamp indicating when the contact record was initially created in Maileon.	dimension
Contact created date	Contact created date	The date when the contact record was initially created in Maileon.	dimension
Contact custom fields	Contact custom fields	A collection of user-defined fields and their corresponding values associated with a contact.	dimension
Contact email	Contact email	The primary email address of the contact.	dimension
Contact external ID	Contact external ID	A unique identifier for the contact provided by an external system, used for identification and synchronization.	dimension
Contact permission status	Contact permission status	The current permission status of the contact, such as subscribed, unsubscribed, or blocked.	dimension
Contact permission type	Contact permission type	The method by which the contact provided consent or permission, such as single opt-in (SOI) or double opt-in (DOI).	dimension
Contact standard fields	Contact standard fields	A collection of predefined fields and their values provided by Maileon for a contact, such as first name, last name, or gender.	dimension
Contact updated	Contact updated	The timestamp indicating when the contact record was last modified in Maileon.	dimension
Contact updated date	Contact updated date	The date when the contact record was last modified in Maileon.	dimension
Date	Date	The date when an event, such as an email open or click, occurred. This field represents a specific point in time.	dimension
End date	End date	The end date for a specified reporting or data retrieval period.	dimension
Engagement type	Engagement type	The specific type of interaction a contact had with a mailing, such as opening the email, clicking a link, or a bounce event.	dimension
Link ID	Link ID	A unique identifier for a particular link within a mailing that was clicked by a contact.	dimension
Link type	Link type		dimension
Link url	Link url	The full URL of the link that was clicked by the contact.	dimension
Mailing ID	Mailing ID	A unique identifier for a specific email marketing campaign or mailing.	dimension
Mailing name	Mailing name	The human-readable name of the email marketing campaign or mailing.	dimension
Mailing schedule time	Mailing schedule time	The planned date and time for an email marketing campaign to be sent out.	dimension
Msg ID	Msg ID	The unique identifier for the specific mailing (email campaign) that the engagement event is associated with.	metric
Start date	Start date	The start date for a specified reporting or data retrieval period.	dimension
State	State	The current status of an email marketing campaign (e.g., draft, scheduled, sent, archived).	dimension
Timestamp	Timestamp	The exact date and time (including hours, minutes, seconds) when an engagement event (e.g., open, click, bounce) occurred.	dimension
Timestamp date	Timestamp date	The date when an engagement event (e.g., open, click, bounce) occurred.	dimension
Total bounces	Total bounces	This field represents the total number of email bounces recorded for a specific mailing or campaign. It is an aggregated metric used to evaluate the overall performance of an email campaign.	metric
Total clicks	Total clicks	The total number of times links within an email marketing campaign were clicked.	metric
Total conversions	Total conversions	The total number of desired actions completed by recipients after interacting with an email, such as purchases or sign-ups.	metric
Total opens	Total opens	The total number of times an email marketing campaign was opened by recipients.	metric
Total recipients	Total recipients	The total number of contacts to whom an email marketing campaign was sent.	metric
Total unique clicks	Total unique clicks	The number of distinct recipients who clicked at least one link in an email marketing campaign.	metric
Total unique opens	Total unique opens	The number of distinct recipients who opened an email marketing campaign at least once.	metric
Total unsubscriptions	Total unsubscriptions	The total number of recipients who unsubscribed from an email marketing list.	metric
Type	Type	The classification or category of the mailing (e.g., newsletter, transactional, trigger mailing).	dimension