Maileon: Most-used fields

The table below gives information about most-used fields that you can import from Maileon. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Date	Date	The date when an event, such as an email open or click, occurred. This field represents a specific point in time.	dimension
Mailing ID	Mailing ID	A unique identifier for a specific email marketing campaign or mailing.	metric
Mailing name	Mailing name	The human-readable name of the email marketing campaign or mailing.	dimension
Mailing schedule time	Mailing schedule time	The planned date and time for an email marketing campaign to be sent out.	dimension
State	State	The current operational status or phase of the mailing, such as ‘sent’, ‘draft’, or ‘scheduled’.	dimension
Total bounces	Total bounces	The total number of emails that could not be delivered to recipients.	metric
Total clicks	Total clicks	The total number of times links within an email marketing campaign were clicked.	metric
Total conversions	Total conversions	The total number of times recipients completed a desired action after interacting with the mailing, such as a purchase or form submission.	metric
Total opens	Total opens	The total number of times an email marketing campaign was opened by recipients.	metric
Total recipients	Total recipients	The total number of contacts who were targeted to receive the mailing.	metric
Total unique clicks	Total unique clicks	The total number of distinct recipients who clicked at least one link within the mailing.	metric
Total unique opens	Total unique opens	The total number of distinct recipients who opened the mailing at least once.	metric
Total unsubscriptions	Total unsubscriptions	The total number of recipients who unsubscribed from the mailing list after receiving the mailing.	metric
Type	Type	The category or classification of the mailing, e.g., ‘newsletter’, ‘transactional’, or ‘auto-responder’.	dimension