Miaozhen OTT: Most-used fields#
The table below gives information about most-used fields that you can import from Miaozhen OTT. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
attributes.audience |
attributes.audience |
The audience segment to which the advertising campaign was targeted or measured against. This can include ‘overall’, ‘people’, ‘target’, or ‘targetdevice’ as specified in the report breakdown. |
dimension |
attributes.publisher_id |
attributes.publisher_id |
A unique identifier for the publisher who displayed the advertisement, as defined by the ‘by_position’ breakdown. |
dimension |
attributes.region_id |
attributes.region_id |
A unique identifier for the geographical region where the advertisement was displayed. |
dimension |
attributes.target_def |
attributes.target_def |
Represents the specific definition or characteristics of a target audience segment for an advertising campaign. This field is used when analyzing data broken down by a defined target audience. |
dimension |
attributes.target_id |
attributes.target_id |
A unique identifier for the specific target audience segment. |
dimension |
attributes.target_name |
attributes.target_name |
The name of the specific target audience segment. |
dimension |
attributes.universe |
attributes.universe |
Refers to the total measurable population or the entire pool of individuals from which specific target audiences are identified for advertising campaigns. |
dimension |
campaignId |
campaignId |
A unique identifier for the advertising campaign. |
metric |
date |
date |
The date on which the advertising data was collected or reported. |
dimension |
metrics.clk_acc |
metrics.clk_acc |
The total number of accumulated clicks on the advertisement. |
metric |
metrics.grp_acc |
metrics.grp_acc |
The total accumulated Gross Rating Points (GRP) for the advertisement, measuring the total audience reached by an ad campaign, accounting for duplicated exposures. |
metric |
metrics.imp_acc |
metrics.imp_acc |
The total number of accumulated impressions for the advertisement. An impression is counted each time an ad is displayed. |
metric |
metrics.rch_acc_p01 |
metrics.rch_acc_p01 |
The accumulated reach for users exposed to the advertisement 1 time. This indicates the number of unique individuals who saw the ad once. |
metric |
metrics.rch_acc_p02 |
metrics.rch_acc_p02 |
The accumulated reach for users exposed to the advertisement 2 times. This indicates the number of unique individuals who saw the ad twice. |
metric |
metrics.rch_acc_p03 |
metrics.rch_acc_p03 |
The accumulated reach for users exposed to the advertisement 3 times. This indicates the number of unique individuals who saw the ad three times. |
metric |
metrics.rch_acc_p04 |
metrics.rch_acc_p04 |
The accumulated reach for users exposed to the advertisement 4 times. This indicates the number of unique individuals who saw the ad four times. |
metric |
metrics.rch_acc_p05 |
metrics.rch_acc_p05 |
The accumulated reach for users exposed to the advertisement 5 times. This indicates the number of unique individuals who saw the ad five times. |
metric |
metrics.rch_acc_p06 |
metrics.rch_acc_p06 |
The accumulated reach for users exposed to the advertisement 6 times. This indicates the number of unique individuals who saw the ad six times. |
metric |
metrics.rch_acc_p07 |
metrics.rch_acc_p07 |
The accumulated reach for users exposed to the advertisement 7 times. This indicates the number of unique individuals who saw the ad seven times. |
metric |
metrics.rch_acc_p08 |
metrics.rch_acc_p08 |
The accumulated reach for users exposed to the advertisement 8 times. This indicates the number of unique individuals who saw the ad eight times. |
metric |
metrics.rch_acc_p09 |
metrics.rch_acc_p09 |
The accumulated reach for users exposed to the advertisement 9 times. This indicates the number of unique individuals who saw the ad nine times. |
metric |
metrics.rch_acc_p10 |
metrics.rch_acc_p10 |
The accumulated reach for users exposed to the advertisement 10 times. This indicates the number of unique individuals who saw the ad ten times. |
metric |
metrics.rch_acc_p11 |
metrics.rch_acc_p11 |
The accumulated reach for users exposed to the advertisement 11 times. This indicates the number of unique individuals who saw the ad eleven times. |
metric |
metrics.rch_acc_p12 |
metrics.rch_acc_p12 |
The accumulated reach for users exposed to the advertisement 12 times. This indicates the number of unique individuals who saw the ad twelve times. |
metric |
metrics.rch_acc_p13 |
metrics.rch_acc_p13 |
The accumulated reach for users exposed to the advertisement 13 times. This indicates the number of unique individuals who saw the ad thirteen times. |
metric |
metrics.rch_acc_p14 |
metrics.rch_acc_p14 |
The accumulated reach for users exposed to the advertisement 14 times. This indicates the number of unique individuals who saw the ad fourteen times. |
metric |
metrics.rch_acc_p15 |
metrics.rch_acc_p15 |
The accumulated reach for users exposed to the advertisement 15 times. This indicates the number of unique individuals who saw the ad fifteen times. |
metric |
metrics.rch_acc_p16 |
metrics.rch_acc_p16 |
The accumulated reach for users exposed to the advertisement 16 times. This indicates the number of unique individuals who saw the ad sixteen times. |
metric |
metrics.rch_acc_p17 |
metrics.rch_acc_p17 |
The accumulated reach for users exposed to the advertisement 17 times. This indicates the number of unique individuals who saw the ad seventeen times. |
metric |
metrics.rch_acc_p18 |
metrics.rch_acc_p18 |
The accumulated reach for users exposed to the advertisement 18 times. This indicates the number of unique individuals who saw the ad eighteen times. |
metric |
metrics.rch_acc_p19 |
metrics.rch_acc_p19 |
The accumulated reach for users exposed to the advertisement 19 times. This indicates the number of unique individuals who saw the ad nineteen times. |
metric |
metrics.rch_acc_p20 |
metrics.rch_acc_p20 |
The accumulated reach for users exposed to the advertisement 20 times. This indicates the number of unique individuals who saw the ad twenty times. |
metric |
metrics.ucl_acc |
metrics.ucl_acc |
The total number of accumulated unique clicks on the advertisement, representing the number of unique users who clicked the ad. |
metric |
metrics.uim_acc |
metrics.uim_acc |
The total number of accumulated unique impressions for the advertisement, representing the number of unique users who saw the ad. |
metric |
version |
version |
Indicates the version of the Miaozhen OTT API being used for data collection, such as ‘v1’. |
metric |