Microsoft Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Microsoft Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
ACCOUNT_ID |
ACCOUNT_ID |
dimension |
ACCOUNT_NAME |
ACCOUNT_NAME |
dimension |
AbsoluteTopImpressionRatePercent |
AbsoluteTopImpressionRatePercent |
metric |
AbsoluteTopImpressionShareLostToBudgetPercent |
AbsoluteTopImpressionShareLostToBudgetPercent |
metric |
AbsoluteTopImpressionShareLostToRankPercent |
AbsoluteTopImpressionShareLostToRankPercent |
metric |
AbsoluteTopImpressionSharePercent |
AbsoluteTopImpressionSharePercent |
metric |
Account |
Account |
dimension |
Account Id |
Account Id |
metric |
Account Name |
Account Name |
dimension |
AccountFinancialStatus |
AccountFinancialStatus |
dimension |
AccountId |
AccountId |
metric |
AccountLifeCycleStatus |
AccountLifeCycleStatus |
dimension |
AccountMode |
AccountMode |
dimension |
AccountName |
AccountName |
dimension |
AccountNumber |
AccountNumber |
dimension |
AccountStatus |
AccountStatus |
dimension |
Action Description |
Action Description |
dimension |
Action Expression |
Action Expression |
dimension |
Action Name |
Action Name |
dimension |
Action Operator |
Action Operator |
dimension |
Action Text |
Action Text |
dimension |
Action Type |
Action Type |
dimension |
Ad Click Parallel Tracking |
Ad Click Parallel Tracking |
dimension |
Ad Format Preference |
Ad Format Preference |
dimension |
Ad Group |
Ad Group |
dimension |
Ad Group Type |
Ad Group Type |
dimension |
Ad Rotation |
Ad Rotation |
dimension |
Ad Schedule |
Ad Schedule |
dimension |
Ad Schedule Use Searcher Time Zone |
Ad Schedule Use Searcher Time Zone |
dimension |
Ad Strength |
Ad Strength |
dimension |
Ad Strength Action Items |
Ad Strength Action Items |
dimension |
Ad Sub Type |
Ad Sub Type |
dimension |
AdCustomizer AttributeValue |
AdCustomizer AttributeValue |
dimension |
AdCustomizer DataType |
AdCustomizer DataType |
dimension |
AdDescription |
AdDescription |
dimension |
AdDescription2 |
AdDescription2 |
dimension |
AdDistribution |
AdDistribution |
dimension |
AdExtension Header Type |
AdExtension Header Type |
dimension |
AdExtensionId |
AdExtensionId |
metric |
AdExtensionType |
AdExtensionType |
dimension |
AdExtensionTypeId |
AdExtensionTypeId |
metric |
AdExtensionVersion |
AdExtensionVersion |
metric |
AdGroupCriterionId |
AdGroupCriterionId |
dimension |
AdGroupId |
AdGroupId |
metric |
AdGroupLabels |
AdGroupLabels |
dimension |
AdGroupName |
AdGroupName |
dimension |
AdGroupStatus |
AdGroupStatus |
dimension |
AdGroupType |
AdGroupType |
dimension |
AdGroups.Id |
AdGroups.Id |
metric |
AdGroups.Name |
AdGroups.Name |
dimension |
AdGroups.StartDate |
AdGroups.StartDate |
dimension |
AdId |
AdId |
metric |
AdLabels |
AdLabels |
dimension |
AdRelevance |
AdRelevance |
metric |
AdRotation.EndDate |
AdRotation.EndDate |
dimension |
AdRotation.StartDate |
AdRotation.StartDate |
dimension |
AdRotation.Type |
AdRotation.Type |
dimension |
AdScheduleUseSearcherTimeZone |
AdScheduleUseSearcherTimeZone |
dimension |
AdStatus |
AdStatus |
dimension |
AdStrength |
AdStrength |
dimension |
AdTitle |
AdTitle |
dimension |
AdType |
AdType |
dimension |
Address Line 1 |
Address Line 1 |
dimension |
Address Line 2 |
Address Line 2 |
dimension |
Adjustment Currency Code |
Adjustment Currency Code |
dimension |
Adjustment Time |
Adjustment Time |
dimension |
Adjustment Type |
Adjustment Type |
dimension |
Adjustment Value |
Adjustment Value |
dimension |
Advertiser |
Advertiser |
dimension |
Advertising_channel |
Advertising_channel |
dimension |
Age Ranges |
Age Ranges |
dimension |
AgeGroup |
AgeGroup |
dimension |
AllConversionRate |
AllConversionRate |
metric |
AllConversions |
AllConversions |
metric |
AllConversionsQualified |
AllConversionsQualified |
metric |
AllCostPerConversion |
AllCostPerConversion |
metric |
AllReturnOnAdSpend |
AllReturnOnAdSpend |
metric |
AllRevenue |
AllRevenue |
metric |
AllRevenuePerConversion |
AllRevenuePerConversion |
metric |
Allow Image Auto Retrieve |
Allow Image Auto Retrieve |
dimension |
Alternative Text |
Alternative Text |
dimension |
App Id |
App Id |
dimension |
App Platform |
App Platform |
dimension |
App Status |
App Status |
dimension |
App Store |
App Store |
dimension |
AppInstalls |
AppInstalls |
metric |
Aspect Ratio |
Aspect Ratio |
dimension |
Asset AI Enhancement Optout |
Asset AI Enhancement Optout |
dimension |
Asset Association Flag |
Asset Association Flag |
dimension |
Asset Group |
Asset Group |
dimension |
Asset Group Search Theme |
Asset Group Search Theme |
dimension |
Asset Group Target Condition 1 |
Asset Group Target Condition 1 |
dimension |
Asset Group Target Condition 2 |
Asset Group Target Condition 2 |
dimension |
Asset Group Target Condition 3 |
Asset Group Target Condition 3 |
dimension |
Asset Group Target Condition Operator 1 |
Asset Group Target Condition Operator 1 |
dimension |
Asset Group Target Condition Operator 2 |
Asset Group Target Condition Operator 2 |
dimension |
Asset Group Target Condition Operator 3 |
Asset Group Target Condition Operator 3 |
dimension |
Asset Group Target Value 1 |
Asset Group Target Value 1 |
dimension |
Asset Group Target Value 2 |
Asset Group Target Value 2 |
dimension |
Asset Group Target Value 3 |
Asset Group Target Value 3 |
dimension |
AssetContent |
AssetContent |
dimension |
AssetEditorialStatusSummary |
AssetEditorialStatusSummary |
dimension |
AssetId |
AssetId |
metric |
AssetSource |
AssetSource |
dimension |
AssetType |
AssetType |
dimension |
AssistedConversions |
AssistedConversions |
metric |
Assists |
Assists |
metric |
AssociationId |
AssociationId |
metric |
AssociationStatus |
AssociationStatus |
dimension |
AttributeChanged |
AttributeChanged |
dimension |
Attribution Model Type |
Attribution Model Type |
dimension |
Audience |
Audience |
dimension |
Audience Group Description |
Audience Group Description |
dimension |
Audience Group Id |
Audience Group Id |
dimension |
Audience Group Name |
Audience Group Name |
dimension |
Audience Id |
Audience Id |
dimension |
Audience Network Size |
Audience Network Size |
dimension |
Audience Search Size |
Audience Search Size |
dimension |
AudienceAdsBidAdjustment |
AudienceAdsBidAdjustment |
dimension |
AudienceId |
AudienceId |
metric |
AudienceName |
AudienceName |
dimension |
AudienceType |
AudienceType |
dimension |
Audiences |
Audiences |
dimension |
Auto Apply Recommendations |
Auto Apply Recommendations |
dimension |
Auto Generated Image Assets Opt Out |
Auto Generated Image Assets Opt Out |
dimension |
Auto Generated Text Assets Opt Out |
Auto Generated Text Assets Opt Out |
dimension |
AutoTagType |
AutoTagType |
dimension |
Automated Call To Action Opt Out |
Automated Call To Action Opt Out |
dimension |
AverageCPV |
AverageCPV |
dimension |
AverageCpc |
AverageCpc |
metric |
AverageCpm |
AverageCpm |
metric |
AverageCpp |
AverageCpp |
dimension |
AveragePosition |
AveragePosition |
metric |
AverageWatchTimePerImpression |
AverageWatchTimePerImpression |
metric |
AverageWatchTimePerVideoView |
AverageWatchTimePerVideoView |
dimension |
Avg CPC |
Avg CPC |
dimension |
Avg CPM |
Avg CPM |
dimension |
Avg position |
Avg position |
dimension |
BackUpPaymentInstrumentId |
BackUpPaymentInstrumentId |
dimension |
Base Campaign Id |
Base Campaign Id |
dimension |
BaseCampaignId |
BaseCampaignId |
metric |
Bid |
Bid |
metric |
Bid Adjustment |
Bid Adjustment |
metric |
Bid Boost Value |
Bid Boost Value |
dimension |
Bid Multiplier Source |
Bid Multiplier Source |
dimension |
Bid Option |
Bid Option |
dimension |
Bid Strategy CommissionRate |
Bid Strategy CommissionRate |
dimension |
Bid Strategy Id |
Bid Strategy Id |
metric |
Bid Strategy ManualCpc |
Bid Strategy ManualCpc |
dimension |
Bid Strategy ManualCpi |
Bid Strategy ManualCpi |
dimension |
Bid Strategy MaxCpc |
Bid Strategy MaxCpc |
dimension |
Bid Strategy MaxCpm |
Bid Strategy MaxCpm |
dimension |
Bid Strategy Name |
Bid Strategy Name |
dimension |
Bid Strategy PercentMaxCpc |
Bid Strategy PercentMaxCpc |
dimension |
Bid Strategy Scope |
Bid Strategy Scope |
dimension |
Bid Strategy TargetAdPosition |
Bid Strategy TargetAdPosition |
dimension |
Bid Strategy TargetCostPerSale |
Bid Strategy TargetCostPerSale |
dimension |
Bid Strategy TargetCpa |
Bid Strategy TargetCpa |
dimension |
Bid Strategy TargetImpressionShare |
Bid Strategy TargetImpressionShare |
metric |
Bid Strategy TargetRoas |
Bid Strategy TargetRoas |
metric |
Bid Strategy Type |
Bid Strategy Type |
dimension |
Bid.Amount |
Bid.Amount |
metric |
BidMatchType |
BidMatchType |
dimension |
BidStrategyId |
BidStrategyId |
metric |
BidStrategyType |
BidStrategyType |
dimension |
BiddingScheme.InheritedBidStrategyType |
BiddingScheme.InheritedBidStrategyType |
dimension |
BiddingScheme.MaxCpc.Amount |
BiddingScheme.MaxCpc.Amount |
metric |
BiddingScheme.TargetAdPosition |
BiddingScheme.TargetAdPosition |
dimension |
BiddingScheme.TargetCpa |
BiddingScheme.TargetCpa |
metric |
BiddingScheme.TargetImpressionShare |
BiddingScheme.TargetImpressionShare |
metric |
BiddingScheme.TargetRoas |
BiddingScheme.TargetRoas |
metric |
BiddingScheme.Type |
BiddingScheme.Type |
dimension |
BillToCustomerId |
BillToCustomerId |
metric |
BillingThresholdAmount |
BillingThresholdAmount |
dimension |
Brand Id |
Brand Id |
dimension |
Brand Name |
Brand Name |
dimension |
Brand Url |
Brand Url |
dimension |
Budget |
Budget |
metric |
Budget Id |
Budget Id |
dimension |
Budget Name |
Budget Name |
dimension |
Budget Type |
Budget Type |
dimension |
BudgetAssociationStatus |
BudgetAssociationStatus |
dimension |
BudgetId |
BudgetId |
metric |
BudgetName |
BudgetName |
dimension |
BudgetSpent |
BudgetSpent |
metric |
BudgetStatus |
BudgetStatus |
dimension |
BudgetType |
BudgetType |
dimension |
Business Name |
Business Name |
dimension |
BusinessAddress.BusinessName |
BusinessAddress.BusinessName |
dimension |
BusinessAddress.City |
BusinessAddress.City |
dimension |
BusinessAddress.CountryCode |
BusinessAddress.CountryCode |
dimension |
BusinessAddress.Id |
BusinessAddress.Id |
metric |
BusinessAddress.Line1 |
BusinessAddress.Line1 |
dimension |
BusinessAddress.Line2 |
BusinessAddress.Line2 |
dimension |
BusinessAddress.Line3 |
BusinessAddress.Line3 |
dimension |
BusinessAddress.Line4 |
BusinessAddress.Line4 |
dimension |
BusinessAddress.PostalCode |
BusinessAddress.PostalCode |
dimension |
BusinessAddress.StateOrProvince |
BusinessAddress.StateOrProvince |
dimension |
BusinessAddress.TimeStamp |
BusinessAddress.TimeStamp |
dimension |
BusinessCategoryId |
BusinessCategoryId |
dimension |
BusinessCategoryName |
BusinessCategoryName |
dimension |
BusinessListingId |
BusinessListingId |
dimension |
BusinessListingName |
BusinessListingName |
dimension |
BusinessName |
BusinessName |
dimension |
CPA |
CPA |
dimension |
CPI |
CPI |
dimension |
CPP |
CPP |
dimension |
CPS |
CPS |
dimension |
CTR |
CTR |
dimension |
Call To Action |
Call To Action |
dimension |
Call To Action Opt Out |
Call To Action Opt Out |
dimension |
Call To Action Text |
Call To Action Text |
dimension |
Call Tracking Enabled |
Call Tracking Enabled |
dimension |
Callout Text |
Callout Text |
dimension |
Campaign |
Campaign |
dimension |
Campaign Goal |
Campaign Goal |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign Id |
Campaign Id |
metric |
Campaign Objective Type |
Campaign Objective Type |
dimension |
Campaign Type |
Campaign Type |
dimension |
CampaignId |
CampaignId |
metric |
CampaignLabels |
CampaignLabels |
dimension |
CampaignName |
CampaignName |
dimension |
CampaignStatus |
CampaignStatus |
dimension |
CampaignType |
CampaignType |
dimension |
Category Id |
Category Id |
dimension |
ChangedBy |
ChangedBy |
dimension |
Channel |
Channel |
dimension |
City |
City |
dimension |
ClickCalls |
ClickCalls |
metric |
ClickSharePercent |
ClickSharePercent |
metric |
ClickType |
ClickType |
dimension |
Clicks |
Clicks |
metric |
Client Id |
Client Id |
dimension |
Color |
Color |
dimension |
Commission Rate |
Commission Rate |
dimension |
CommissionRate.RateAmount.Amount |
CommissionRate.RateAmount.Amount |
dimension |
CommissionRate.Type |
CommissionRate.Type |
dimension |
CompletedVideoViews |
CompletedVideoViews |
metric |
Conversion Currency Code |
Conversion Currency Code |
dimension |
Conversion Name |
Conversion Name |
dimension |
Conversion Time |
Conversion Time |
dimension |
Conversion Value |
Conversion Value |
metric |
Conversion Window In Minutes |
Conversion Window In Minutes |
dimension |
ConversionRate |
ConversionRate |
metric |
Conversions |
Conversions |
metric |
ConversionsQualified |
ConversionsQualified |
metric |
Cost |
Cost |
metric |
Cost Per Sale Opt Out |
Cost Per Sale Opt Out |
dimension |
CostPerAssist |
CostPerAssist |
dimension |
CostPerConversion |
CostPerConversion |
dimension |
CostUSD |
CostUSD |
metric |
Country |
Country |
dimension |
Country Code |
Country Code |
dimension |
CountryOfSale |
CountryOfSale |
dimension |
CountryOrRegion |
CountryOrRegion |
dimension |
County |
County |
dimension |
Cpc Bid |
Cpc Bid |
metric |
CpcBid.Amount |
CpcBid.Amount |
metric |
Cpm Bid |
Cpm Bid |
metric |
CpmBid.Amount |
CpmBid.Amount |
dimension |
Cpv Bid |
Cpv Bid |
dimension |
CpvBid.Amount |
CpvBid.Amount |
dimension |
Ctr |
Ctr |
metric |
Currency Code |
Currency Code |
dimension |
CurrencyCode |
CurrencyCode |
dimension |
CurrentMaxCpc |
CurrentMaxCpc |
metric |
Custom Parameter |
Custom Parameter |
dimension |
CustomLabel0 |
CustomLabel0 |
dimension |
CustomLabel1 |
CustomLabel1 |
dimension |
CustomLabel2 |
CustomLabel2 |
dimension |
CustomLabel3 |
CustomLabel3 |
dimension |
CustomLabel4 |
CustomLabel4 |
dimension |
CustomParameters |
CustomParameters |
dimension |
CustomerId |
CustomerId |
metric |
CustomerName |
CustomerName |
dimension |
DAILY_REVENUE |
DAILY_REVENUE |
dimension |
DailyBudget |
DailyBudget |
metric |
DailySpend |
DailySpend |
metric |
Date |
Date |
dimension |
DateTime |
DateTime |
dimension |
DeliveredMatchType |
DeliveredMatchType |
dimension |
Description |
Description |
dimension |
Descriptions |
Descriptions |
dimension |
Destination Url |
Destination Url |
dimension |
DestinationUrl |
DestinationUrl |
dimension |
Device |
Device |
dimension |
Device Preference |
Device Preference |
dimension |
Device Type |
Device Type |
dimension |
Device type |
Device type |
dimension |
DeviceOS |
DeviceOS |
dimension |
DeviceType |
DeviceType |
dimension |
Disclaimer Ads Enabled |
Disclaimer Ads Enabled |
dimension |
Disclaimer Layout |
Disclaimer Layout |
dimension |
Disclaimer Line Text |
Disclaimer Line Text |
dimension |
Disclaimer Name |
Disclaimer Name |
dimension |
Disclaimer Popup Text |
Disclaimer Popup Text |
dimension |
Disclaimer Title |
Disclaimer Title |
dimension |
Display Url |
Display Url |
dimension |
DisplayUrl |
DisplayUrl |
dimension |
Domain Language |
Domain Language |
dimension |
Domain Name |
Domain Name |
dimension |
Dynamic Ad Target Condition 1 |
Dynamic Ad Target Condition 1 |
dimension |
Dynamic Ad Target Condition 2 |
Dynamic Ad Target Condition 2 |
dimension |
Dynamic Ad Target Condition 3 |
Dynamic Ad Target Condition 3 |
dimension |
Dynamic Ad Target Condition Operator 1 |
Dynamic Ad Target Condition Operator 1 |
dimension |
Dynamic Ad Target Condition Operator 2 |
Dynamic Ad Target Condition Operator 2 |
dimension |
Dynamic Ad Target Condition Operator 3 |
Dynamic Ad Target Condition Operator 3 |
dimension |
Dynamic Ad Target Value 1 |
Dynamic Ad Target Value 1 |
dimension |
Dynamic Ad Target Value 2 |
Dynamic Ad Target Value 2 |
dimension |
Dynamic Ad Target Value 3 |
Dynamic Ad Target Value 3 |
dimension |
Dynamic Description Enabled |
Dynamic Description Enabled |
dimension |
EVENT_DATE |
EVENT_DATE |
dimension |
Editorial Appeal Status |
Editorial Appeal Status |
dimension |
Editorial Location |
Editorial Location |
dimension |
Editorial Reason Code |
Editorial Reason Code |
metric |
Editorial Status |
Editorial Status |
dimension |
Editorial Term |
Editorial Term |
dimension |
EditorialStatus |
EditorialStatus |
dimension |
End |
End |
dimension |
End Date |
End Date |
dimension |
EndDate |
EndDate |
dimension |
Entity Type |
Entity Type |
dimension |
EntityId |
EntityId |
metric |
EntityName |
EntityName |
dimension |
Error |
Error |
dimension |
Error Detail |
Error Detail |
dimension |
Error Number |
Error Number |
metric |
ExactMatchImpressionSharePercent |
ExactMatchImpressionSharePercent |
metric |
Exchange Rate |
Exchange Rate |
metric |
Exclude From Bidding |
Exclude From Bidding |
dimension |
Excluded Location Intent |
Excluded Location Intent |
dimension |
Excluded Locations |
Excluded Locations |
dimension |
ExpectedCtr |
ExpectedCtr |
metric |
Experiment Campaign Id |
Experiment Campaign Id |
dimension |
Experiment Id |
Experiment Id |
dimension |
Experiment Type |
Experiment Type |
dimension |
ExperimentId |
ExperimentId |
dimension |
ExtendedCost |
ExtendedCost |
metric |
Feed Id |
Feed Id |
dimension |
FeedLabel |
FeedLabel |
dimension |
Final Mobile Url 1 |
Final Mobile Url 1 |
dimension |
Final Mobile Url 2 |
Final Mobile Url 2 |
dimension |
Final Mobile Url 3 |
Final Mobile Url 3 |
dimension |
Final Mobile Url 4 |
Final Mobile Url 4 |
dimension |
Final Mobile Url 5 |
Final Mobile Url 5 |
dimension |
Final Mobile Url 6 |
Final Mobile Url 6 |
dimension |
Final Mobile Url 7 |
Final Mobile Url 7 |
dimension |
Final Mobile Url 8 |
Final Mobile Url 8 |
dimension |
Final Url |
Final Url |
dimension |
Final Url 1 |
Final Url 1 |
dimension |
Final Url 2 |
Final Url 2 |
dimension |
Final Url 3 |
Final Url 3 |
dimension |
Final Url 4 |
Final Url 4 |
dimension |
Final Url 5 |
Final Url 5 |
dimension |
Final Url 6 |
Final Url 6 |
dimension |
Final Url 7 |
Final Url 7 |
dimension |
Final Url 8 |
Final Url 8 |
dimension |
Final Url Suffix |
Final Url Suffix |
dimension |
FinalAppUrl |
FinalAppUrl |
dimension |
FinalAppUrls |
FinalAppUrls |
dimension |
FinalMobileUrl |
FinalMobileUrl |
dimension |
FinalMobileUrls |
FinalMobileUrls |
dimension |
FinalUrl |
FinalUrl |
dimension |
FinalUrlSuffix |
FinalUrlSuffix |
dimension |
FinalUrls |
FinalUrls |
dimension |
FirstPageBid |
FirstPageBid |
metric |
Frequency Cap Settings |
Frequency Cap Settings |
dimension |
FridayHours |
FridayHours |
dimension |
From Hour |
From Hour |
dimension |
From Minute |
From Minute |
dimension |
Gender |
Gender |
dimension |
Gender Types |
Gender Types |
dimension |
Goal |
Goal |
dimension |
Goal Id |
Goal Id |
dimension |
GoalId |
GoalId |
metric |
GoalIds |
GoalIds |
dimension |
GoalType |
GoalType |
dimension |
GregorianDate |
GregorianDate |
dimension |
HTML5Assets |
HTML5Assets |
dimension |
Header 1 |
Header 1 |
dimension |
Header 2 |
Header 2 |
dimension |
Header 3 |
Header 3 |
dimension |
Header 4 |
Header 4 |
dimension |
Header 5 |
Header 5 |
dimension |
Header 6 |
Header 6 |
dimension |
Header 7 |
Header 7 |
dimension |
Header 8 |
Header 8 |
dimension |
Headline |
Headline |
dimension |
Headlines |
Headlines |
dimension |
HistoricalAdRelevance |
HistoricalAdRelevance |
metric |
HistoricalLandingPageExperience |
HistoricalLandingPageExperience |
metric |
HistoricalQualityScore |
HistoricalQualityScore |
metric |
Hotel Ad Group Type |
Hotel Ad Group Type |
dimension |
Hotel Attribute |
Hotel Attribute |
dimension |
Hotel Attribute Value |
Hotel Attribute Value |
dimension |
Hour |
Hour |
dimension |
HowChanged |
HowChanged |
dimension |
Id |
Id |
dimension |
Impression Share |
Impression Share |
metric |
Impression Tracking Urls |
Impression Tracking Urls |
dimension |
ImpressionLostToAdRelevancePercent |
ImpressionLostToAdRelevancePercent |
metric |
ImpressionLostToBidPercent |
ImpressionLostToBidPercent |
metric |
ImpressionLostToBudgetPercent |
ImpressionLostToBudgetPercent |
metric |
ImpressionLostToExpectedCtrPercent |
ImpressionLostToExpectedCtrPercent |
metric |
ImpressionLostToRankPercent |
ImpressionLostToRankPercent |
metric |
ImpressionSharePercent |
ImpressionSharePercent |
metric |
Impressions |
Impressions |
metric |
Include View Through Conversions |
Include View Through Conversions |
dimension |
Included Location Intent |
Included Location Intent |
dimension |
Included Locations |
Included Locations |
dimension |
Industry |
Industry |
dimension |
Inherited Bid Strategy Type |
Inherited Bid Strategy Type |
dimension |
Is Deal Campaign |
Is Deal Campaign |
dimension |
Is Excluded |
Is Excluded |
dimension |
Is Political |
Is Political |
dimension |
ItemChanged |
ItemChanged |
dimension |
Job Function |
Job Function |
dimension |
Keyword |
Keyword |
dimension |
Keyword Relevance |
Keyword Relevance |
dimension |
Keyword Type |
Keyword Type |
dimension |
KeywordCategory |
KeywordCategory |
dimension |
KeywordGroup |
KeywordGroup |
dimension |
KeywordId |
KeywordId |
metric |
KeywordLabels |
KeywordLabels |
dimension |
KeywordStatus |
KeywordStatus |
dimension |
Label |
Label |
dimension |
Landing Page Relevance |
Landing Page Relevance |
dimension |
Landing Page User Experience |
Landing Page User Experience |
dimension |
LandingPageExperience |
LandingPageExperience |
metric |
Language |
Language |
dimension |
Languages |
Languages |
dimension |
LastModifiedTime |
LastModifiedTime |
dimension |
LastModifiedTime_Date |
LastModifiedTime_Date |
dimension |
Latitude |
Latitude |
dimension |
LinkedAgencies.CustomerInfo.Id_1 |
LinkedAgencies.CustomerInfo.Id_1 |
metric |
LinkedAgencies.CustomerInfo.Name_1 |
LinkedAgencies.CustomerInfo.Name_1 |
dimension |
Location |
Location |
dimension |
LocationId |
LocationId |
metric |
LocationTargeting |
LocationTargeting |
dimension |
LocationType |
LocationType |
dimension |
Long Headline |
Long Headline |
dimension |
Long Headlines |
Long Headlines |
dimension |
LongHeadline |
LongHeadline |
dimension |
Longitude |
Longitude |
dimension |
LowQualityClicks |
LowQualityClicks |
metric |
LowQualityClicksPercent |
LowQualityClicksPercent |
metric |
LowQualityConversionRate |
LowQualityConversionRate |
metric |
LowQualityConversions |
LowQualityConversions |
metric |
LowQualityGeneralClicks |
LowQualityGeneralClicks |
metric |
LowQualityImpressions |
LowQualityImpressions |
metric |
LowQualityImpressionsPercent |
LowQualityImpressionsPercent |
metric |
LowQualitySophisticatedClicks |
LowQualitySophisticatedClicks |
metric |
MSCLKID Auto Tagging Enabled |
MSCLKID Auto Tagging Enabled |
dimension |
MainlineBid |
MainlineBid |
metric |
ManualCalls |
ManualCalls |
metric |
Market |
Market |
dimension |
Marketing Channel |
Marketing Channel |
dimension |
Match Type |
Match Type |
dimension |
MatchType |
MatchType |
dimension |
Maximum Bid |
Maximum Bid |
dimension |
Mcpa Bid |
Mcpa Bid |
dimension |
McpaBid.Amount |
McpaBid.Amount |
dimension |
Media Ids |
Media Ids |
dimension |
Media Url |
Media Url |
dimension |
Media Urls |
Media Urls |
dimension |
Medium |
Medium |
dimension |
MerchantProductId |
MerchantProductId |
dimension |
MetroArea |
MetroArea |
dimension |
Microsoft Click Id |
Microsoft Click Id |
dimension |
Mobile Final Url |
Mobile Final Url |
dimension |
Modified Time |
Modified Time |
dimension |
MondayHours |
MondayHours |
dimension |
Month |
Month |
metric |
MonthToDateSpend |
MonthToDateSpend |
metric |
MonthlyBudget |
MonthlyBudget |
metric |
Multi Media Ad Bid Adjustment |
Multi Media Ad Bid Adjustment |
metric |
Name |
Name |
dimension |
Negative Audiences |
Negative Audiences |
dimension |
NegativeKeyword |
NegativeKeyword |
dimension |
Network |
Network |
dimension |
Network Distribution |
Network Distribution |
dimension |
New Customer Acquisition Bid Only Mode |
New Customer Acquisition Bid Only Mode |
dimension |
New Customer Acquisition Goal Id |
New Customer Acquisition Goal Id |
dimension |
NewValue |
NewValue |
dimension |
OS Names |
OS Names |
dimension |
OldValue |
OldValue |
dimension |
Orders |
Orders |
dimension |
PLACEMENT |
PLACEMENT |
dimension |
PLATFORM_CURRENCY |
PLATFORM_CURRENCY |
dimension |
Page Feed Ids |
Page Feed Ids |
dimension |
Param1 |
Param1 |
dimension |
Param2 |
Param2 |
dimension |
Param3 |
Param3 |
dimension |
Parent Account Id |
Parent Account Id |
metric |
Parent Criterion Id |
Parent Criterion Id |
dimension |
Parent Id |
Parent Id |
metric |
ParentCustomerId |
ParentCustomerId |
metric |
PartitionType |
PartitionType |
dimension |
Path 1 |
Path 1 |
dimension |
Path 2 |
Path 2 |
dimension |
Path1 |
Path1 |
dimension |
Path2 |
Path2 |
dimension |
Percent Cpc Bid |
Percent Cpc Bid |
dimension |
PercentCpcBid.RateAmount.Amount |
PercentCpcBid.RateAmount.Amount |
dimension |
PercentCpcBid.Type |
PercentCpcBid.Type |
dimension |
Phone Number |
Phone Number |
dimension |
PhoneCalls |
PhoneCalls |
metric |
PhoneImpressions |
PhoneImpressions |
metric |
Placement |
Placement |
dimension |
Platform |
Platform |
dimension |
PostClickInstallRate |
PostClickInstallRate |
metric |
PostInstallPurchaseRate |
PostInstallPurchaseRate |
dimension |
PostInstallSubscriptionRate |
PostInstallSubscriptionRate |
dimension |
Postal Code |
Postal Code |
dimension |
PostalCode |
PostalCode |
dimension |
Potential Impressions |
Potential Impressions |
metric |
Price 1 |
Price 1 |
dimension |
Price 2 |
Price 2 |
dimension |
Price 3 |
Price 3 |
dimension |
Price 4 |
Price 4 |
dimension |
Price 5 |
Price 5 |
dimension |
Price 6 |
Price 6 |
dimension |
Price 7 |
Price 7 |
dimension |
Price 8 |
Price 8 |
dimension |
Price Description 1 |
Price Description 1 |
dimension |
Price Description 2 |
Price Description 2 |
dimension |
Price Description 3 |
Price Description 3 |
dimension |
Price Description 4 |
Price Description 4 |
dimension |
Price Description 5 |
Price Description 5 |
dimension |
Price Description 6 |
Price Description 6 |
dimension |
Price Description 7 |
Price Description 7 |
dimension |
Price Description 8 |
Price Description 8 |
dimension |
Price Extension Type |
Price Extension Type |
dimension |
Price Qualifier 1 |
Price Qualifier 1 |
dimension |
Price Qualifier 2 |
Price Qualifier 2 |
dimension |
Price Qualifier 3 |
Price Qualifier 3 |
dimension |
Price Qualifier 4 |
Price Qualifier 4 |
dimension |
Price Qualifier 5 |
Price Qualifier 5 |
dimension |
Price Qualifier 6 |
Price Qualifier 6 |
dimension |
Price Qualifier 7 |
Price Qualifier 7 |
dimension |
Price Qualifier 8 |
Price Qualifier 8 |
dimension |
Price Unit 1 |
Price Unit 1 |
dimension |
Price Unit 2 |
Price Unit 2 |
dimension |
Price Unit 3 |
Price Unit 3 |
dimension |
Price Unit 4 |
Price Unit 4 |
dimension |
Price Unit 5 |
Price Unit 5 |
dimension |
Price Unit 6 |
Price Unit 6 |
dimension |
Price Unit 7 |
Price Unit 7 |
dimension |
Price Unit 8 |
Price Unit 8 |
dimension |
Priority |
Priority |
metric |
Product Condition 1 |
Product Condition 1 |
dimension |
Product Condition 2 |
Product Condition 2 |
dimension |
Product Condition 3 |
Product Condition 3 |
dimension |
Product Condition 4 |
Product Condition 4 |
dimension |
Product Condition 5 |
Product Condition 5 |
dimension |
Product Condition 6 |
Product Condition 6 |
dimension |
Product Condition 7 |
Product Condition 7 |
dimension |
Product Operator 1 |
Product Operator 1 |
dimension |
Product Operator 2 |
Product Operator 2 |
dimension |
Product Operator 3 |
Product Operator 3 |
dimension |
Product Operator 4 |
Product Operator 4 |
dimension |
Product Operator 5 |
Product Operator 5 |
dimension |
Product Operator 6 |
Product Operator 6 |
dimension |
Product Operator 7 |
Product Operator 7 |
dimension |
Product Operator 8 |
Product Operator 8 |
dimension |
Product Type |
Product Type |
dimension |
Product Value 1 |
Product Value 1 |
dimension |
Product Value 2 |
Product Value 2 |
dimension |
Product Value 3 |
Product Value 3 |
dimension |
Product Value 4 |
Product Value 4 |
dimension |
Product Value 5 |
Product Value 5 |
dimension |
Product Value 6 |
Product Value 6 |
dimension |
Product Value 7 |
Product Value 7 |
dimension |
ProductCategory1 |
ProductCategory1 |
dimension |
ProductCategory2 |
ProductCategory2 |
dimension |
ProductCategory3 |
ProductCategory3 |
dimension |
ProductCategory4 |
ProductCategory4 |
dimension |
ProductCategory5 |
ProductCategory5 |
dimension |
ProductGroup |
ProductGroup |
dimension |
ProductType1 |
ProductType1 |
dimension |
ProductType2 |
ProductType2 |
dimension |
ProductType3 |
ProductType3 |
dimension |
ProductType4 |
ProductType4 |
dimension |
ProductType5 |
ProductType5 |
dimension |
Profile |
Profile |
dimension |
Profile Id |
Profile Id |
dimension |
Promotion |
Promotion |
dimension |
Province Name |
Province Name |
dimension |
ProximityTargetLocation |
ProximityTargetLocation |
dimension |
Publisher |
Publisher |
dimension |
Publisher Countries |
Publisher Countries |
dimension |
PublisherUrl |
PublisherUrl |
dimension |
Purchases |
Purchases |
metric |
Quality Score |
Quality Score |
dimension |
QualityImpact |
QualityImpact |
metric |
QualityScore |
QualityScore |
metric |
Quarter |
Quarter |
dimension |
QueryIntentCountry |
QueryIntentCountry |
dimension |
QueryIntentDMA |
QueryIntentDMA |
dimension |
QueryIntentLocationId |
QueryIntentLocationId |
metric |
RSA Auto Generated Assets Enabled |
RSA Auto Generated Assets Enabled |
dimension |
Radius |
Radius |
metric |
Remarketing |
Remarketing |
dimension |
Remarketing Rule |
Remarketing Rule |
dimension |
Report End Date |
Report End Date |
dimension |
Report Start Date |
Report Start Date |
dimension |
ReturnOnAdSpend |
ReturnOnAdSpend |
metric |
Revenue |
Revenue |
metric |
Revenue Value |
Revenue Value |
dimension |
RevenuePerAssist |
RevenuePerAssist |
dimension |
RevenuePerConversion |
RevenuePerConversion |
dimension |
RevenuePerInstall |
RevenuePerInstall |
dimension |
RevenuePerSale |
RevenuePerSale |
dimension |
Revenue_CHF |
Revenue_CHF |
metric |
Revenue_EUR |
Revenue_EUR |
metric |
Revenue_GBP |
Revenue_GBP |
metric |
Revenue_USD |
Revenue_USD |
metric |
Sales |
Sales |
metric |
SaturdayHours |
SaturdayHours |
dimension |
Schedule |
Schedule |
dimension |
Scope |
Scope |
dimension |
Search Channel |
Search Channel |
dimension |
Search Engine |
Search Engine |
dimension |
Search Engine Name |
Search Engine Name |
dimension |
Search Theme |
Search Theme |
dimension |
SearchQuery |
SearchQuery |
dimension |
Segment |
Segment |
dimension |
Settings.AutoGeneratedAssetsEnabled_1 |
Settings.AutoGeneratedAssetsEnabled_1 |
dimension |
Settings.AutoGeneratedAssetsEnabled_2 |
Settings.AutoGeneratedAssetsEnabled_2 |
dimension |
Settings.AutoGeneratedAssetsEnabled_3 |
Settings.AutoGeneratedAssetsEnabled_3 |
dimension |
Settings.Details.TargetSettingDetail_1 |
Settings.Details.TargetSettingDetail_1 |
dimension |
Settings.Details.TargetSettingDetail_2 |
Settings.Details.TargetSettingDetail_2 |
dimension |
Settings.Details.TargetSettingDetail_3 |
Settings.Details.TargetSettingDetail_3 |
dimension |
Settings.Details.TargetSettingDetail_4 |
Settings.Details.TargetSettingDetail_4 |
dimension |
Settings.DisclaimerAdsEnabled_2 |
Settings.DisclaimerAdsEnabled_2 |
dimension |
Settings.DomainName_1 |
Settings.DomainName_1 |
dimension |
Settings.DynamicDescriptionEnabled_1 |
Settings.DynamicDescriptionEnabled_1 |
dimension |
Settings.Language_1 |
Settings.Language_1 |
dimension |
Settings.PageFeedIds_1 |
Settings.PageFeedIds_1 |
dimension |
Settings.Source_1 |
Settings.Source_1 |
dimension |
Settings.Type_1 |
Settings.Type_1 |
dimension |
Settings.Type_2 |
Settings.Type_2 |
dimension |
Settings.Type_3 |
Settings.Type_3 |
dimension |
Settings.Type_4 |
Settings.Type_4 |
dimension |
ShoppableAdsEnabled |
ShoppableAdsEnabled |
dimension |
Sitelink Extension Description1 |
Sitelink Extension Description1 |
dimension |
Sitelink Extension Description2 |
Sitelink Extension Description2 |
dimension |
Sitelink Extension Destination Url |
Sitelink Extension Destination Url |
dimension |
Sitelink Extension Link Text |
Sitelink Extension Link Text |
dimension |
Sitelink Extension Order |
Sitelink Extension Order |
dimension |
Source |
Source |
dimension |
Source Platform |
Source Platform |
dimension |
SourceMedium |
SourceMedium |
dimension |
Source_Platform |
Source_Platform |
dimension |
Spend |
Spend |
metric |
Spend_CHF |
Spend_CHF |
metric |
Spend_EUR |
Spend_EUR |
metric |
Spend_GBP |
Spend_GBP |
metric |
Spend_USD |
Spend_USD |
metric |
Start |
Start |
dimension |
Start Date |
Start Date |
dimension |
StartDate |
StartDate |
dimension |
State |
State |
dimension |
State Or Province Code |
State Or Province Code |
dimension |
Status |
Status |
dimension |
Store Id |
Store Id |
metric |
StoreCode |
StoreCode |
dimension |
Structured Snippet Header |
Structured Snippet Header |
dimension |
Structured Snippet Values |
Structured Snippet Values |
dimension |
Sub Type |
Sub Type |
dimension |
SubType |
SubType |
dimension |
SundayHours |
SundayHours |
dimension |
TOTAL_LEADS |
TOTAL_LEADS |
dimension |
Target Ad Group Id |
Target Ad Group Id |
dimension |
Target Campaign Id |
Target Campaign Id |
dimension |
Target Metric |
Target Metric |
dimension |
Target Setting |
Target Setting |
dimension |
Target Value |
Target Value |
metric |
Targeting country |
Targeting country |
dimension |
TargetingSetting |
TargetingSetting |
dimension |
TaxInformation.key_1 |
TaxInformation.key_1 |
dimension |
TaxInformation.value_1 |
TaxInformation.value_1 |
dimension |
Text |
Text |
dimension |
Text Part 2 |
Text Part 2 |
dimension |
Texts |
Texts |
dimension |
Third Party Measurement Settings |
Third Party Measurement Settings |
dimension |
ThursdayHours |
ThursdayHours |
dimension |
Time Zone |
Time Zone |
dimension |
TimePeriod |
TimePeriod |
dimension |
TimeStamp |
TimeStamp |
dimension |
TimeZone |
TimeZone |
dimension |
Title |
Title |
dimension |
Title Part 1 |
Title Part 1 |
dimension |
Title Part 2 |
Title Part 2 |
dimension |
Title Part 3 |
Title Part 3 |
dimension |
TitlePart1 |
TitlePart1 |
dimension |
TitlePart2 |
TitlePart2 |
dimension |
TitlePart3 |
TitlePart3 |
dimension |
To Hour |
To Hour |
dimension |
To Minute |
To Minute |
dimension |
TopImpressionRatePercent |
TopImpressionRatePercent |
metric |
TopImpressionShareLostToBudgetPercent |
TopImpressionShareLostToBudgetPercent |
metric |
TopImpressionShareLostToRankPercent |
TopImpressionShareLostToRankPercent |
metric |
TopImpressionSharePercent |
TopImpressionSharePercent |
metric |
TopVsOther |
TopVsOther |
dimension |
Topic Parent Id |
Topic Parent Id |
dimension |
TotalClicks |
TotalClicks |
metric |
TotalWatchTimeInMS |
TotalWatchTimeInMS |
metric |
Tracking Enabled |
Tracking Enabled |
dimension |
Tracking Template |
Tracking Template |
dimension |
TrackingTemplate |
TrackingTemplate |
dimension |
TrackingUrlTemplate |
TrackingUrlTemplate |
dimension |
TuesdayHours |
TuesdayHours |
dimension |
Type |
Type |
dimension |
UET Tag Id |
UET Tag Id |
dimension |
Url |
Url |
dimension |
UrlCustomParameters |
UrlCustomParameters |
dimension |
Use Campaign Level Dates |
Use Campaign Level Dates |
dimension |
Use MaxClicks |
Use MaxClicks |
dimension |
Use Searcher Time Zone |
Use Searcher Time Zone |
dimension |
Verified Tracking Setting |
Verified Tracking Setting |
dimension |
Verified Tracking Settings |
Verified Tracking Settings |
dimension |
Version |
Version |
dimension |
Video Id |
Video Id |
dimension |
Video Status |
Video Status |
dimension |
Video Url |
Video Url |
dimension |
VideoCompletionRate |
VideoCompletionRate |
metric |
VideoViews |
VideoViews |
metric |
VideoViewsAt25Percent |
VideoViewsAt25Percent |
metric |
VideoViewsAt50Percent |
VideoViewsAt50Percent |
metric |
VideoViewsAt75Percent |
VideoViewsAt75Percent |
metric |
Videos |
Videos |
dimension |
View Through Conversion Window In Minutes |
View Through Conversion Window In Minutes |
dimension |
ViewThroughConversions |
ViewThroughConversions |
metric |
ViewThroughConversionsQualified |
ViewThroughConversionsQualified |
dimension |
ViewThroughRevenue |
ViewThroughRevenue |
metric |
Website |
Website |
dimension |
WednesdayHours |
WednesdayHours |
dimension |
Week |
Week |
dimension |
Weighted position |
Weighted position |
metric |
Year |
Year |
metric |
account_id |
account_id |
dimension |
account_id* |
account_id* |
dimension |
account_name |
account_name |
dimension |
account_name* |
account_name* |
dimension |
account_number |
account_number |
metric |
ad_group_id |
ad_group_id |
dimension |
ad_group_name |
ad_group_name |
dimension |
ad_network |
ad_network |
dimension |
ad_platform |
ad_platform |
dimension |
ad_type |
ad_type |
dimension |
advertiser |
advertiser |
dimension |
campaign |
campaign |
dimension |
campaign_Name |
campaign_Name |
dimension |
campaign_day |
campaign_day |
metric |
campaign_id |
campaign_id |
dimension |
campaign_month |
campaign_month |
metric |
campaign_name |
campaign_name |
dimension |
campaign_name* |
campaign_name* |
dimension |
campaign_type |
campaign_type |
dimension |
campaign_year |
campaign_year |
metric |
channel |
channel |
dimension |
clicks |
clicks |
metric |
conversions |
conversions |
metric |
country |
country |
dimension |
country_code |
country_code |
dimension |
country_id |
country_id |
dimension |
country_iso3 |
country_iso3 |
dimension |
created_date |
created_date |
dimension |
daily_revenue |
daily_revenue |
metric |
date |
date |
dimension |
day |
day |
dimension |
day of week |
day of week |
dimension |
device |
device |
dimension |
device* |
device* |
dimension |
device_category |
device_category |
dimension |
device_type |
device_type |
dimension |
end_date |
end_date |
dimension |
exchange_rate |
exchange_rate |
metric |
hostname |
hostname |
dimension |
hour |
hour |
dimension |
impressions |
impressions |
metric |
leads |
leads |
metric |
marketing_channel |
marketing_channel |
dimension |
media |
media |
dimension |
medium |
medium |
dimension |
modified_time |
modified_time |
dimension |
month |
month |
metric |
month of year |
month of year |
dimension |
network |
network |
dimension |
product_brand* |
product_brand* |
dimension |
product_id |
product_id |
dimension |
productgroup_id |
productgroup_id |
dimension |
publisher_name* |
publisher_name* |
dimension |
region |
region |
dimension |
report_id |
report_id |
dimension |
report_type |
report_type |
dimension |
revenue |
revenue |
metric |
search_impression_share |
search_impression_share |
metric |
site_type |
site_type |
dimension |
source |
source |
dimension |
spend |
spend |
metric |
target_metric |
target_metric |
metric |
theme |
theme |
dimension |
total_leads |
total_leads |
metric |
total_sales |
total_sales |
metric |
week |
week |
metric |
week_day |
week_day |
metric |
week_start_date |
week_start_date |
dimension |
weekday |
weekday |
metric |
weighted_position |
weighted_position |
metric |
weighted_quality_score |
weighted_quality_score |
metric |
year |
year |
metric |