Microsoft Ads: Most-used fields

The table below gives information about most-used fields that you can import from Microsoft Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ACCOUNT_ID	ACCOUNT_ID	A unique system-generated identifier for the account.	dimension
ACCOUNT_NAME	ACCOUNT_NAME	The name of the account.	dimension
AbsoluteTopImpressionRatePercent	AbsoluteTopImpressionRatePercent	The percentage of impressions that appeared in the absolute top position of the search results page. (first search)	metric
AbsoluteTopImpressionShareLostToBudgetPercent	AbsoluteTopImpressionShareLostToBudgetPercent		metric
AbsoluteTopImpressionShareLostToRankPercent	AbsoluteTopImpressionShareLostToRankPercent		metric
AbsoluteTopImpressionSharePercent	AbsoluteTopImpressionSharePercent		metric
Account	Account	The name of the advertising account.	dimension
Account Id	Account Id	The unique system-generated identifier of the account.	metric
Account Name	Account Name	The name of the account.	dimension
AccountId	AccountId	The unique system-generated identifier of the account.	metric
AccountName	AccountName	The name of the account.	dimension
AccountNumber	AccountNumber	The unique identification number of the advertiser account.	dimension
AccountStatus	AccountStatus	The status of the advertiser account (e.g., Active, Closed).	dimension
Ad Group	Ad Group	The name of the ad group.	dimension
Ad Group Type	Ad Group Type	The type of ad group (e.g., Search, Dynamic Search Ad, Shopping).	dimension
Ad Rotation	Ad Rotation	The ad rotation setting, which determines how ads are shown within an ad group (e.g., Optimize for performance, Rotate ads indefinitely).	dimension
Ad Schedule	Ad Schedule	The schedule for when ads are eligible to run (e.g., specific days and times).	dimension
Ad Schedule Use Searcher Time Zone	Ad Schedule Use Searcher Time Zone	Indicates whether the ad schedule uses the searcher’s time zone or the account’s time zone.	dimension
Ad Strength	Ad Strength		dimension
AdDescription	AdDescription	The primary descriptive text for the ad.	dimension
AdDescription2	AdDescription2	The secondary descriptive text for the ad, if available.	dimension
AdDistribution	AdDistribution	The distribution network where the ad is shown (e.g., search network, audience network).	dimension
AdExtensionId	AdExtensionId	The system-generated identifier of the ad extension.	metric
AdExtensionType	AdExtensionType	The type of ad extension (e.g., Sitelink, Callout, Call).	dimension
AdExtensionTypeId	AdExtensionTypeId	The unique identifier for the type of ad extension used (e.g., sitelink, callout, structured snippet). (CampaignManagementService search)	metric
AdExtensionVersion	AdExtensionVersion	The version of the ad extension, used to differentiate between multiple versions of an ad extension for performance tracking.	metric
AdGroupCriterionId	AdGroupCriterionId	The unique identifier for a criterion applied at the ad group level. (first search, CampaignManagementService search)	dimension
AdGroupId	AdGroupId	The unique system-generated identifier of the ad group.	metric
AdGroupLabels	AdGroupLabels		dimension
AdGroupName	AdGroupName	The name of the ad group.	dimension
AdGroupStatus	AdGroupStatus	The status of the ad group (e.g., Active, Paused, Deleted).	dimension
AdGroupType	AdGroupType	The type of ad group (e.g., Search, Dynamic Search Ad, Shopping).	dimension
AdGroups.Id	AdGroups.Id	The unique system-generated identifier of the ad group.	metric
AdGroups.Name	AdGroups.Name	The name of the ad group.	dimension
AdGroups.StartDate	AdGroups.StartDate	The start date of the ad group.	dimension
AdId	AdId	The system-generated identifier of the ad.	metric
AdLabels	AdLabels		dimension
AdRelevance	AdRelevance	A component of Quality Score, measuring how relevant an ad is to the keyword.	metric
AdRotation.EndDate	AdRotation.EndDate		dimension
AdRotation.StartDate	AdRotation.StartDate		dimension
AdRotation.Type	AdRotation.Type		dimension
AdScheduleUseSearcherTimeZone	AdScheduleUseSearcherTimeZone	Indicates whether the ad schedule uses the searcher’s time zone or the account’s time zone.	dimension
AdStatus	AdStatus	The status of the ad (e.g., Active, Paused, Deleted).	dimension
AdTitle	AdTitle	The title of the ad.	dimension
AdType	AdType	The type of ad (e.g., Text Ad, Product Ad, Responsive Search Ad).	dimension
Advertising_channel	Advertising_channel	The advertising channel where the campaign is running (e.g., Search, Audience).	dimension
Age Ranges	Age Ranges		dimension
AgeGroup	AgeGroup		dimension
AllConversionRate	AllConversionRate	The percentage of clicks that resulted in any conversion, including cross-device and from all conversion goals.	metric
AllConversions	AllConversions	The total number of conversions, including cross-device conversions and conversions from all goals.	metric
AllConversionsQualified	AllConversionsQualified		metric
AllCostPerConversion	AllCostPerConversion	The cost per conversion including all conversions (cross-device and from all conversion goals).	metric
AllReturnOnAdSpend	AllReturnOnAdSpend	The total revenue generated for every unit of currency spent on advertising, including all conversions. (first search)	metric
AllRevenue	AllRevenue	The total revenue generated from all conversions, including cross-device and from all conversion goals.	metric
AllRevenuePerConversion	AllRevenuePerConversion	The revenue generated per conversion, including all conversions (cross-device and from all conversion goals).	metric
App Id	App Id		dimension
App Platform	App Platform	The platform of the application (e.g., iOS, Android).	dimension
App Status	App Status		dimension
AppInstalls	AppInstalls	The number of app install conversions recorded.	metric
Asset Group	Asset Group	A collection of assets (e.g., images, headlines, descriptions) that can be combined to create dynamic ads.	dimension
Asset Group Search Theme	Asset Group Search Theme	A theme used within an asset group to guide where ads are shown, particularly for Performance Max campaigns.	dimension
AssistedConversions	AssistedConversions	The number of conversions for which an ad played a role in the conversion path, but was not the final click.	metric
Assists	Assists	The number of assists attributed to an ad, where an ad contributed to a conversion but wasn’t the last click.	metric
AssociationId	AssociationId	The unique identifier for an association between two entities, such as an audience with a campaign or ad group. (first search)	metric
AssociationStatus	AssociationStatus	The current status of an association between two entities. (first search)	dimension
AttributeChanged	AttributeChanged		dimension
Attribution Model Type	Attribution Model Type		dimension
Audience	Audience		dimension
Audience Id	Audience Id		dimension
AudienceAdsBidAdjustment	AudienceAdsBidAdjustment	The bid adjustment percentage for audience ads.	dimension
AudienceId	AudienceId		metric
AudienceName	AudienceName		dimension
AudienceType	AudienceType		dimension
Audiences	Audiences	Represents a segment of users that can be targeted with ads. This can include remarketing lists or custom audiences based on customer data.	dimension
Auto Apply Recommendations	Auto Apply Recommendations	Determines whether Microsoft Advertising should automatically apply recommendations to improve ad performance, such as adding responsive search ads or multimedia ads.	dimension
Auto Generated Image Assets Opt Out	Auto Generated Image Assets Opt Out	Specifies if image assets should be dynamically generated by Microsoft Advertising for Performance Max campaigns. Setting it to true opts out of dynamic image asset generation.	dimension
Auto Generated Text Assets Opt Out	Auto Generated Text Assets Opt Out	Specifies if text assets should be dynamically generated by Microsoft Advertising. Setting it to true opts out of dynamic text asset generation.	dimension
Automated Call To Action Opt Out	Automated Call To Action Opt Out	Determines whether to opt out of the automatic selection of call to action ad assets for multimedia ads within a campaign.	dimension
AverageCPV	AverageCPV	The average cost per view (CPV) for ads.	dimension
AverageCpc	AverageCpc	The average cost per click (CPC) on your ads.	metric
AverageCpm	AverageCpm	The average cost per thousand impressions (CPM) for ads.	metric
AveragePosition	AveragePosition	The average position of your ad on the search results page.	metric
AverageWatchTimePerImpression	AverageWatchTimePerImpression		metric
AverageWatchTimePerVideoView	AverageWatchTimePerVideoView		dimension
Avg CPC	Avg CPC	The average cost per click (CPC) for an ad, keyword, or other entity, available in performance reports.	dimension
Avg CPM	Avg CPM	The average cost per thousand impressions (CPM), typically available in performance reports.	dimension
Avg position	Avg position	The average position of your ad on the search results page, available in performance reports.	dimension
Base Campaign Id	Base Campaign Id	The unique system identifier of the base campaign from which an experiment campaign was created.	dimension
BaseCampaignId	BaseCampaignId		metric
Bid	Bid	The value of the bid, representing the amount you are willing to pay for a click or other billable event.	metric
Bid Adjustment	Bid Adjustment	The percentage amount by which to adjust your bid for audience ads above or below the base ad group or keyword bid. This can prevent audience ads from showing if set to -100 percent.	metric
Bid Option	Bid Option		dimension
Bid Strategy CommissionRate	Bid Strategy CommissionRate	The commission rate used in a commission-based bid strategy.	dimension
Bid Strategy Id	Bid Strategy Id	The unique system-generated identifier of a portfolio bid strategy that this campaign shares with other campaigns in the account.	metric
Bid Strategy ManualCpi	Bid Strategy ManualCpi	The maximum cost per install (CPI) bid for apps, used in a manual CPI bid strategy.	dimension
Bid Strategy MaxCpc	Bid Strategy MaxCpc	The maximum cost per click (CPC) bid for campaigns using a bid strategy that optimizes for clicks within a budget.	dimension
Bid Strategy Name	Bid Strategy Name	The name of the bid strategy, which defines how bids are managed for a campaign.	dimension
Bid Strategy PercentMaxCpc	Bid Strategy PercentMaxCpc	The percentage of the maximum cost per click (CPC) bid used in a percentage CPC bid strategy.	dimension
Bid Strategy TargetAdPosition	Bid Strategy TargetAdPosition	The target ad position for campaigns using a bid strategy aimed at achieving a specific ad placement, such as top of page or first page.	dimension
Bid Strategy TargetCostPerSale	Bid Strategy TargetCostPerSale	The target cost per sale (CPS) for campaigns using a bid strategy optimized for a specific cost for each sale.	dimension
Bid Strategy TargetCpa	Bid Strategy TargetCpa	The target cost per acquisition (CPA) for campaigns using a bid strategy to achieve a specific average cost for conversions.	dimension
Bid Strategy TargetImpressionShare	Bid Strategy TargetImpressionShare	The target impression share percentage for campaigns using a bid strategy to optimize for visibility on the search results page.	metric
Bid Strategy TargetRoas	Bid Strategy TargetRoas	The target return on ad spend (ROAS) for campaigns using a bid strategy to achieve a specific return on advertising investment.	metric
Bid Strategy Type	Bid Strategy Type	The type of bid strategy used for the campaign, determining how bids are managed. Examples include Enhanced CPC, Maximize Clicks, Target CPA, and Target ROAS.	dimension
Bid.Amount	Bid.Amount	The monetary value of the bid.	metric
BidMatchType	BidMatchType	The match type of the keyword that was bid on (e.g., Exact, Phrase, Broad).	dimension
BidStrategyId	BidStrategyId	The unique system-generated identifier of a portfolio bid strategy that this campaign shares with other campaigns in the account.	metric
BidStrategyType	BidStrategyType	The type of bidding strategy used for a campaign or ad group (e.g., Manual CPC, Enhanced CPC, Maximize Conversions).	dimension
BiddingScheme.InheritedBidStrategyType	BiddingScheme.InheritedBidStrategyType	The type of bid strategy inherited from a parent entity, such as a campaign, when a child entity does not have a specific bid strategy defined.	dimension
BiddingScheme.MaxCpc.Amount	BiddingScheme.MaxCpc.Amount	The maximum cost per click (CPC) amount set within the bidding scheme.	metric
BiddingScheme.TargetAdPosition	BiddingScheme.TargetAdPosition	The target ad position specified within the bidding scheme.	dimension
BiddingScheme.TargetCpa	BiddingScheme.TargetCpa	The target cost per acquisition (CPA) specified within the bidding scheme.	metric
BiddingScheme.TargetImpressionShare	BiddingScheme.TargetImpressionShare	The target impression share percentage specified within the bidding scheme.	metric
BiddingScheme.TargetRoas	BiddingScheme.TargetRoas	The target return on ad spend (ROAS) specified within the bidding scheme.	metric
BiddingScheme.Type	BiddingScheme.Type	The type of bidding scheme applied to the campaign or ad group, such as Enhanced CPC or Maximize Clicks.	dimension
Budget	Budget	The daily budget amount for a campaign.	metric
Budget Id	Budget Id	The unique system identifier of the shared budget.	dimension
Budget Name	Budget Name	The name of the shared budget.	dimension
Budget Type	Budget Type	The type of budget, such as DailyBudget or MonthlyBudget.	dimension
BudgetAssociationStatus	BudgetAssociationStatus		dimension
BudgetId	BudgetId	The unique system identifier of the shared budget.	metric
BudgetName	BudgetName		dimension
BudgetStatus	BudgetStatus		dimension
BudgetType	BudgetType	The type of budget, such as DailyBudget or MonthlyBudget.	dimension
Business Name	Business Name	The name of the business associated with the ad or account.	dimension
BusinessAddress.BusinessName	BusinessAddress.BusinessName	The name of the business associated with the ad extension or location.	dimension
BusinessAddress.City	BusinessAddress.City	The city of the business address.	dimension
BusinessAddress.CountryCode	BusinessAddress.CountryCode	The country or region code of the business address.	dimension
BusinessAddress.Id	BusinessAddress.Id	The unique system identifier of the business address.	metric
BusinessAddress.Line1	BusinessAddress.Line1	The first line of the business street address.	dimension
BusinessAddress.Line2	BusinessAddress.Line2	The second line of the business street address.	dimension
BusinessAddress.Line3	BusinessAddress.Line3		dimension
BusinessAddress.Line4	BusinessAddress.Line4		dimension
BusinessAddress.PostalCode	BusinessAddress.PostalCode	The postal code or ZIP code of the business address.	dimension
BusinessAddress.StateOrProvince	BusinessAddress.StateOrProvince	The state or province of the business address.	dimension
BusinessAddress.TimeStamp	BusinessAddress.TimeStamp	The date and time that the business address was last modified.	dimension
BusinessCategoryName	BusinessCategoryName		dimension
BusinessName	BusinessName	The name of the business associated with the ad or account.	dimension
CPA	CPA	The cost per acquisition (CPA), a performance metric indicating the average cost for each conversion.	dimension
CPI	CPI	The average cost incurred for each app install.	dimension
CPP	CPP	The average cost incurred for each purchase conversion.	dimension
CPS	CPS	The average cost incurred for each sale conversion.	dimension
CTR	CTR	The click-through rate (CTR), calculated as clicks divided by impressions, available in performance reports.	dimension
Call To Action	Call To Action	The call to action text used in an ad, such as ‘Shop now’ or ‘Learn more’.	dimension
Call To Action Text	Call To Action Text	The text for the call to action button or link in an ad.	dimension
Callout Text	Callout Text	Supplemental text that highlights specific features or benefits of products or services in an ad extension.	dimension
Campaign	Campaign	The name of the advertising campaign.	dimension
Campaign Goal	Campaign Goal	The primary objective of the campaign, such as increasing website visits, conversions, or brand awareness.	dimension
Campaign ID	Campaign ID	The unique system-generated identifier of the campaign.	metric
Campaign Id	Campaign Id	The unique identifier for a campaign. (first search, CampaignManagementService search)	dimension
Campaign Objective Type	Campaign Objective Type	The primary goal or objective set for the campaign (e.g., sales, leads, website traffic).	dimension
Campaign Type	Campaign Type	The type of campaign (e.g., Search, Audience, Shopping).	dimension
CampaignId	CampaignId	The unique Microsoft Advertising identifier of the campaign.	metric
CampaignLabels	CampaignLabels		dimension
CampaignName	CampaignName	The name of the campaign.	dimension
CampaignStatus	CampaignStatus	The status of the campaign (e.g., Active, Paused, Deleted).	dimension
CampaignType	CampaignType	The type of campaign (e.g., Search, Audience, Shopping).	dimension
ChangedBy	ChangedBy		dimension
City	City	The city where the impression, click, or conversion occurred.	dimension
ClickCalls	ClickCalls		metric
ClickSharePercent	ClickSharePercent	The percentage of estimated available clicks that an ad received.	metric
ClickType	ClickType	The type of click that occurred on an ad, distinguishing between headline clicks, sitelink clicks, etc.	dimension
Clicks	Clicks	The number of times an ad was clicked.	metric
Client Id	Client Id	A custom identifier that you can use to associate entities with your own local identifiers.	dimension
Color	Color		dimension
Commission Rate	Commission Rate	The commission rate applied for a commission-based bid strategy.	dimension
CommissionRate.RateAmount.Amount	CommissionRate.RateAmount.Amount	The specific monetary amount of the commission rate.	dimension
CommissionRate.Type	CommissionRate.Type	The type of commission rate.	dimension
CompletedVideoViews	CompletedVideoViews		metric
Conversion Name	Conversion Name	The name of the conversion goal, such as ‘Lead Form Submission’ or ‘Purchase’.	dimension
Conversion Time	Conversion Time	The date and time that the conversion occurred.	dimension
Conversion Value	Conversion Value	The monetary value associated with a conversion.	metric
ConversionRate	ConversionRate	The percentage of clicks that resulted in a conversion.	metric
Conversions	Conversions	The number of conversions attributed to an ad, based on your conversion tracking settings.	metric
ConversionsQualified	ConversionsQualified		metric
Cost	Cost	The total cost incurred for the advertising activity. (first search)	metric
CostPerAssist	CostPerAssist		dimension
CostPerConversion	CostPerConversion	The cost incurred for each conversion.	dimension
Country	Country	The country where the impression, click, or conversion occurred.	dimension
Country Code	Country Code		dimension
CountryOfSale	CountryOfSale		dimension
County	County		dimension
Cpc Bid	Cpc Bid	The cost per click (CPC) bid amount for a keyword or ad group.	metric
CpcBid.Amount	CpcBid.Amount	The monetary amount of the cost per click (CPC) bid.	metric
Cpm Bid	Cpm Bid	The cost per thousand impressions (CPM) bid amount.	metric
CpmBid.Amount	CpmBid.Amount	The monetary amount of the cost per thousand impressions (CPM) bid.	dimension
Cpv Bid	Cpv Bid	The cost per view (CPV) bid amount for video ads.	dimension
CpvBid.Amount	CpvBid.Amount	The monetary amount of the cost per view (CPV) bid.	dimension
Ctr	Ctr	The click-through rate, calculated as (Clicks / Impressions) * 100.	metric
Currency Code	Currency Code	The three-character ISO 4217 currency code for the account, for example, USD or GBP.	dimension
CurrencyCode	CurrencyCode	The currency in which the account operates (e.g., USD, EUR).	dimension
CurrentMaxCpc	CurrentMaxCpc		metric
Custom Parameter	Custom Parameter	A URL parameter that you can define and attach to your tracking template or final URL to track specific information.	dimension
CustomLabel0	CustomLabel0	A custom label for products in shopping campaigns, used for bidding and reporting. (first search)	dimension
CustomLabel1	CustomLabel1	A custom label for products in shopping campaigns, used for bidding and reporting. (first search)	dimension
CustomLabel2	CustomLabel2	A custom label for products in shopping campaigns, used for bidding and reporting. (first search)	dimension
CustomLabel3	CustomLabel3	A custom label for products in shopping campaigns, used for bidding and reporting. (first search)	dimension
CustomLabel4	CustomLabel4	A custom label for products in shopping campaigns, used for bidding and reporting. (first search)	dimension
CustomParameters	CustomParameters	Custom key-value pairs that can be used in tracking templates.	dimension
CustomerId	CustomerId	The unique Microsoft Advertising identifier of the customer (manager account).	metric
CustomerName	CustomerName	The name of the customer (manager account).	dimension
DailyBudget	DailyBudget	The daily budget allocated for a campaign.	metric
DailySpend	DailySpend	The total amount spent on advertising for a specific day.	metric
Date	Date	The specific date for which the data is reported.	dimension
DateTime	DateTime		dimension
DeliveredMatchType	DeliveredMatchType	The actual match type of the keyword that triggered the ad (e.g., Exact, Phrase, Broad).	dimension
Description	Description	A general descriptive text for an ad or other entity.	dimension
Descriptions	Descriptions	The descriptive text for an ad.	dimension
Destination Url	Destination Url	The URL of the page that the user is taken to when they click the ad.	dimension
DestinationUrl	DestinationUrl	The URL that users are directed to after clicking an ad.	dimension
Device	Device	The type of device used by the customer when the impression occurred (e.g., Computers, Smartphones, Tablets).	dimension
Device Preference	Device Preference	The device type on which the ad will be preferred, such as ‘Mobile’ or ‘Desktop’.	dimension
Device Type	Device Type	The type of device used to view the ad, such as ‘Computer’, ‘Tablet’, or ‘Smartphone’.	dimension
Device type	Device type	The type of device used by the customer when the impression occurred (e.g., Computers, Smartphones, Tablets).	dimension
DeviceOS	DeviceOS		dimension
DeviceType	DeviceType	The type of device used by the customer when the impression occurred (e.g., Computers, Smartphones, Tablets).	dimension
Display Url	Display Url	The URL shown in the ad, which may be different from the actual destination URL.	dimension
DisplayUrl	DisplayUrl	The URL displayed in the ad.	dimension
Domain Name	Domain Name	The domain name of the website being advertised.	dimension
Dynamic Ad Target Condition 1	Dynamic Ad Target Condition 1	The first condition used to define a dynamic ad target, which helps determine which pages on your website are targeted.	dimension
Dynamic Ad Target Condition 2	Dynamic Ad Target Condition 2	The second condition used to define a dynamic ad target.	dimension
Dynamic Ad Target Condition 3	Dynamic Ad Target Condition 3	The third condition used to define a dynamic ad target.	dimension
Dynamic Ad Target Condition Operator 1	Dynamic Ad Target Condition Operator 1	The operator (e.g., ‘Equals’, ‘Contains’) for the first condition of a dynamic ad target.	dimension
Dynamic Ad Target Condition Operator 2	Dynamic Ad Target Condition Operator 2	The operator for the second condition of a dynamic ad target.	dimension
Dynamic Ad Target Condition Operator 3	Dynamic Ad Target Condition Operator 3	The operator for the third condition of a dynamic ad target.	dimension
Dynamic Ad Target Value 1	Dynamic Ad Target Value 1	The value for the first condition of a dynamic ad target.	dimension
Dynamic Ad Target Value 2	Dynamic Ad Target Value 2	The value for the second condition of a dynamic ad target.	dimension
Dynamic Ad Target Value 3	Dynamic Ad Target Value 3	The value for the third condition of a dynamic ad target.	dimension
Dynamic Description Enabled	Dynamic Description Enabled	Indicates whether dynamic descriptions are enabled for an ad. This allows the system to automatically generate descriptive text.	dimension
Editorial Reason Code	Editorial Reason Code	The reason code provided by the editorial review for an entity’s status.	metric
Editorial Status	Editorial Status	The editorial status of an entity, indicating whether it is Approved, Disapproved, or Under Review.	dimension
EditorialStatus	EditorialStatus	The editorial status of an entity, indicating whether it is Approved, Disapproved, or Under Review.	dimension
End Date	End Date	The date when the campaign or other scheduled entity will stop running.	dimension
EndDate	EndDate	The end date of the entity’s validity or reporting period.	dimension
Entity Type	Entity Type	The type of entity, such as ‘Campaign’, ‘Ad Group’, or ‘Keyword’.	dimension
EntityId	EntityId	The unique identifier of the entity that was affected by an action or change. (BulkService search)	metric
EntityName	EntityName		dimension
Error	Error	A general description of an error that occurred during an operation.	dimension
Error Detail	Error Detail	Additional details about an error, providing more specific information about the issue.	dimension
Error Number	Error Number	A numeric code that identifies the type of error that occurred.	metric
ExactMatchImpressionSharePercent	ExactMatchImpressionSharePercent		metric
Exchange Rate	Exchange Rate		metric
ExpectedCtr	ExpectedCtr	A component of Quality Score, measuring the expected click-through rate of an ad.	metric
Experiment Campaign Id	Experiment Campaign Id		dimension
ExtendedCost	ExtendedCost		metric
Final Mobile Url 1	Final Mobile Url 1	The first URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 2	Final Mobile Url 2	The second URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 3	Final Mobile Url 3	The third URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 4	Final Mobile Url 4	The fourth URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 5	Final Mobile Url 5	The fifth URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 6	Final Mobile Url 6	The sixth URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 7	Final Mobile Url 7	The seventh URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Mobile Url 8	Final Mobile Url 8	The eighth URL that the user is taken to after clicking the ad, specifically for mobile devices.	dimension
Final Url	Final Url	The URL of the landing page that the user is taken to after clicking the ad.	dimension
Final Url 1	Final Url 1	The first URL that the user is taken to after clicking the ad.	dimension
Final Url 2	Final Url 2	The second URL that the user is taken to after clicking the ad.	dimension
Final Url 3	Final Url 3	The third URL that the user is taken to after clicking the ad.	dimension
Final Url 4	Final Url 4	The fourth URL that the user is taken to after clicking the ad.	dimension
Final Url 5	Final Url 5	The fifth URL that the user is taken to after clicking the ad.	dimension
Final Url 6	Final Url 6	The sixth URL that the user is taken to after clicking the ad.	dimension
Final Url 7	Final Url 7	The seventh URL that the user is taken to after clicking the ad.	dimension
Final Url 8	Final Url 8	The eighth URL that the user is taken to after clicking the ad.	dimension
Final Url Suffix	Final Url Suffix	Additional parameters that are appended to the end of your final URL.	dimension
FinalAppUrl	FinalAppUrl		dimension
FinalAppUrls	FinalAppUrls	A list of final URLs for app installations.	dimension
FinalMobileUrl	FinalMobileUrl		dimension
FinalMobileUrls	FinalMobileUrls	A list of final URLs for mobile devices.	dimension
FinalUrl	FinalUrl	The landing page URL where customers are taken after clicking the ad.	dimension
FinalUrlSuffix	FinalUrlSuffix	Additional tracking parameters appended to the final URL.	dimension
FinalUrls	FinalUrls	A list of final URLs that the user is taken to after clicking the ad.	dimension
FirstPageBid	FirstPageBid		dimension
Frequency Cap Settings	Frequency Cap Settings	Settings that limit the number of times an ad is shown to a unique user over a specific period.	dimension
FridayHours	FridayHours	The hours of operation for Friday for a business location.	dimension
From Hour	From Hour	The start hour of a time range, typically for ad scheduling or business hours.	dimension
From Minute	From Minute	The start minute of a time range, typically for ad scheduling or business hours.	dimension
Gender	Gender		dimension
Gender Types	Gender Types	The gender types targeted by an ad group or campaign, such as ‘Male’, ‘Female’, or ‘Unknown’.	dimension
Goal	Goal	The name of the conversion goal.	dimension
Goal Id	Goal Id	The unique system identifier of a conversion goal.	dimension
GoalId	GoalId	The unique Microsoft Advertising identifier of a conversion goal.	metric
GoalIds	GoalIds	A list of unique system identifiers for conversion goals.	dimension
GoalType	GoalType	The type of conversion goal (e.g., website visit, purchase, lead).	dimension
Header 1	Header 1	The first headline or title of an ad.	dimension
Header 2	Header 2	The second headline or title of an ad.	dimension
Header 3	Header 3	The third headline or title of an ad.	dimension
Header 4	Header 4	The fourth headline or title of an ad.	dimension
Header 5	Header 5	The fifth headline or title of an ad.	dimension
Header 6	Header 6	The sixth headline or title of an ad.	dimension
Header 7	Header 7	The seventh headline or title of an ad.	dimension
Header 8	Header 8	The eighth headline or title of an ad.	dimension
Headline	Headline	The main headline text of the ad.	dimension
Headlines	Headlines	A list of headlines or titles for an ad.	dimension
HistoricalAdRelevance	HistoricalAdRelevance	The historical measure of how relevant an ad is to the keyword and user’s search query.	metric
HistoricalLandingPageExperience	HistoricalLandingPageExperience	The historical measure of how relevant and useful an ad’s landing page is to people who click your ad.	metric
HistoricalQualityScore	HistoricalQualityScore	The historical overall quality score of a keyword, determining ad rank and cost per click.	metric
Hotel Ad Group Type	Hotel Ad Group Type	The type of ad group for Hotel Ads campaigns, such as ‘HotelGroup’ or ‘HotelUnit’.	dimension
Hour	Hour	The hour of the day when the impression, click, or conversion occurred.	dimension
HowChanged	HowChanged		dimension
Id	Id	A unique system-generated identifier for an entity (e.g., ad group, ad, keyword).	dimension
Impression Share	Impression Share	The percentage of impressions your ads received compared to the total number of impressions they could have received.	metric
Impression Tracking Urls	Impression Tracking Urls	A list of URLs used to track impressions for an ad.	dimension
ImpressionLostToAdRelevancePercent	ImpressionLostToAdRelevancePercent	The estimated percentage of impressions lost due to low ad relevance.	metric
ImpressionLostToBidPercent	ImpressionLostToBidPercent	The estimated percentage of impressions lost due to a low bid.	metric
ImpressionLostToBudgetPercent	ImpressionLostToBudgetPercent	The estimated percentage of impressions lost due to an insufficient budget.	metric
ImpressionLostToExpectedCtrPercent	ImpressionLostToExpectedCtrPercent	The estimated percentage of impressions lost due to a low expected click-through rate.	metric
ImpressionLostToRankAggPercent	ImpressionLostToRankAggPercent		metric
ImpressionLostToRankPercent	ImpressionLostToRankPercent	The estimated percentage of impressions lost due to a low ad rank.	metric
ImpressionSharePercent	ImpressionSharePercent	The percentage of impressions your ads received compared to the total number of impressions they could have received.	metric
Impressions	Impressions	The number of times an ad was displayed.	metric
Is Deal Campaign	Is Deal Campaign	Indicates whether a campaign is a deal campaign.	dimension
ItemChanged	ItemChanged		dimension
Job Function	Job Function	The job function attribute used for audience targeting, often based on professional profiles (e.g., LinkedIn data). (CampaignManagementService search)	dimension
Keyword	Keyword	The keyword text that triggered the ad.	dimension
Keyword Relevance	Keyword Relevance	A component of Quality Score that measures how closely your keyword relates to your ad.	dimension
KeywordId	KeywordId	The unique system-generated identifier of the keyword.	metric
KeywordLabels	KeywordLabels		dimension
KeywordStatus	KeywordStatus	The status of the keyword (e.g., Active, Paused, Deleted).	dimension
Label	Label	A descriptive tag that can be applied to campaigns, ad groups, ads, or keywords for organization and reporting.	dimension
Landing Page Relevance	Landing Page Relevance	A component of Quality Score that measures how relevant your landing page content is to your ad and keyword.	dimension
Landing Page User Experience	Landing Page User Experience	A component of Quality Score that evaluates how user-friendly and valuable your landing page is.	dimension
LandingPageExperience	LandingPageExperience	A component of Quality Score, measuring the relevance and usefulness of an ad’s landing page.	metric
Language	Language	The language targeted by the campaign or ad group.	dimension
Languages	Languages	The languages targeted by the campaign or ad group.	dimension
LastModifiedTime	LastModifiedTime	The date and time when the entity was last modified.	dimension
LastModifiedTime_Date	LastModifiedTime_Date	The date when the entity was last modified.	dimension
Latitude	Latitude	The latitude coordinate of a geographical location target.	dimension
LinkedAgencies.CustomerInfo.Id_1	LinkedAgencies.CustomerInfo.Id_1	The ID of the first linked agency’s customer information. This field is typically used in account hierarchy and agency management.	metric
LinkedAgencies.CustomerInfo.Name_1	LinkedAgencies.CustomerInfo.Name_1	The name of the first linked agency’s customer information. This field is typically used in account hierarchy and agency management.	dimension
Location	Location	The geographical location where the impression, click, or conversion occurred.	dimension
LocationId	LocationId		metric
LocationTargeting	LocationTargeting	The specific geographical targeting settings for a campaign or ad group.	dimension
LocationType	LocationType		dimension
Long Headline	Long Headline	A longer version of the ad’s headline, providing more space for descriptive text.	dimension
Long Headlines	Long Headlines	A list of longer headlines for a responsive ad.	dimension
LongHeadline	LongHeadline	A longer headline text variant for responsive search ads.	dimension
Longitude	Longitude	The longitude coordinate of a geographical location target.	dimension
LowQualityClicks	LowQualityClicks		metric
LowQualityClicksPercent	LowQualityClicksPercent		metric
LowQualityConversionRate	LowQualityConversionRate		metric
LowQualityConversions	LowQualityConversions		metric
LowQualityGeneralClicks	LowQualityGeneralClicks		metric
LowQualityImpressions	LowQualityImpressions		metric
LowQualityImpressionsPercent	LowQualityImpressionsPercent		metric
LowQualitySophisticatedClicks	LowQualitySophisticatedClicks		metric
MainlineBid	MainlineBid		dimension
ManualCalls	ManualCalls		metric
Marketing Channel	Marketing Channel	The marketing channel used for the campaign (e.g., Paid Search, Display).	dimension
Match Type	Match Type	The match type of the keyword that triggered the ad (e.g., Exact, Phrase, Broad).	dimension
MatchType	MatchType	The match type of the keyword that triggered the ad (e.g., Exact, Phrase, Broad).	dimension
Maximum Bid	Maximum Bid	The maximum bid amount set for a keyword, ad group, or other entity.	dimension
Mcpa Bid	Mcpa Bid	The maximum cost per acquisition (MCPA) bid, often used with automated bidding strategies.	dimension
McpaBid.Amount	McpaBid.Amount	The monetary amount of the maximum cost per acquisition (MCPA) bid.	dimension
Medium	Medium		dimension
MerchantProductId	MerchantProductId		dimension
MetroArea	MetroArea		dimension
Microsoft Click Id	Microsoft Click Id	A unique identifier automatically generated by Microsoft Advertising for each click on an ad, used for tracking.	dimension
Mobile Final Url	Mobile Final Url	The URL of the landing page for mobile devices that the user is taken to after clicking the ad.	dimension
Modified Time	Modified Time	The date and time that the entity was last modified.	dimension
MondayHours	MondayHours	The hours of operation for Monday for a business location.	dimension
Month	Month	The month when the impression, click, or conversion occurred.	metric
MonthToDateSpend	MonthToDateSpend	The total amount spent on advertising from the beginning of the month up to the current date.	metric
MonthlyBudget	MonthlyBudget	The budget allocated for the campaign or account for the current month.	metric
Name	Name	The name of the entity (e.g., campaign name, ad group name).	dimension
NegativeKeyword	NegativeKeyword	A keyword that prevents an ad from showing for searches containing that term. (CampaignManagementService search)	dimension
Network	Network	The advertising network where the ad was shown (e.g., owned and operated, syndicated search).	dimension
Network Distribution	Network Distribution	The distribution channels where the ads can appear, such as the Microsoft Search Network, Audience Network, or partner sites.	dimension
NewValue	NewValue		dimension
OldValue	OldValue		dimension
PLACEMENT	PLACEMENT		dimension
Page Feed Ids	Page Feed Ids	The unique identifiers for page feeds used in dynamic search ads or Performance Max campaigns.	dimension
Param1	Param1		dimension
Param2	Param2		dimension
Param3	Param3		dimension
Parent Account Id	Parent Account Id	The unique system identifier of the parent account.	metric
Parent Criterion Id	Parent Criterion Id	The unique system identifier of the parent criterion.	dimension
Parent Id	Parent Id	The unique system identifier of the parent entity (e.g., campaign ID for an ad group, ad group ID for an ad).	metric
ParentCustomerId	ParentCustomerId	The unique system identifier of the customer (manager account) that owns the account.	metric
PartitionType	PartitionType	The type of partition used within product groups for shopping campaigns (e.g., subdivision, unit).	dimension
Path 1	Path 1	The first optional path that is appended to the display URL to make the ad more descriptive.	dimension
Path 2	Path 2	The second optional path that is appended to the display URL to make the ad more descriptive.	dimension
Path1	Path1		dimension
Path2	Path2		dimension
Percent Cpc Bid	Percent Cpc Bid	The percentage of the maximum cost per click (CPC) bid used in a percentage CPC bid strategy.	dimension
PercentCpcBid.RateAmount.Amount	PercentCpcBid.RateAmount.Amount	The specific monetary amount of the percentage CPC bid rate.	dimension
PercentCpcBid.Type	PercentCpcBid.Type	The type of percentage CPC bid.	dimension
Phone Number	Phone Number	The phone number used in a call extension or location extension.	dimension
PhoneCalls	PhoneCalls		metric
PhoneImpressions	PhoneImpressions		metric
Placement	Placement	The location on a webpage or app where an ad is displayed.	dimension
Postal Code	Postal Code	The postal code or ZIP code of a geographical target.	dimension
PostalCode	PostalCode		dimension
Potential Impressions	Potential Impressions		metric
Price 1	Price 1	The price of the first item in a price extension.	dimension
Price 2	Price 2	The price of the second item in a price extension.	dimension
Price 3	Price 3	The price of the third item in a price extension.	dimension
Price 4	Price 4	The price of the fourth item in a price extension.	dimension
Price 5	Price 5	The price of the fifth item in a price extension.	dimension
Price 6	Price 6	The price of the sixth item in a price extension.	dimension
Price 7	Price 7	The price of the seventh item in a price extension.	dimension
Price 8	Price 8	The price of the eighth item in a price extension.	dimension
Price Description 1	Price Description 1	The description for the first item in a price extension.	dimension
Price Description 2	Price Description 2	The description for the second item in a price extension.	dimension
Price Description 3	Price Description 3	The description for the third item in a price extension.	dimension
Price Description 4	Price Description 4	The description for the fourth item in a price extension.	dimension
Price Description 5	Price Description 5	The description for the fifth item in a price extension.	dimension
Price Description 6	Price Description 6	The description for the sixth item in a price extension.	dimension
Price Description 7	Price Description 7	The description for the seventh item in a price extension.	dimension
Price Description 8	Price Description 8	The description for the eighth item in a price extension.	dimension
Price Extension Type	Price Extension Type	The type of price extension, such as ‘Brands’, ‘Events’, or ‘Locations’.	dimension
Price Qualifier 1	Price Qualifier 1	A qualifier for the price of the first item in a price extension, such as ‘From’ or ‘Up to’.	dimension
Price Qualifier 2	Price Qualifier 2	A qualifier for the price of the second item in a price extension.	dimension
Price Qualifier 3	Price Qualifier 3	A qualifier for the price of the third item in a price extension.	dimension
Price Qualifier 4	Price Qualifier 4	A qualifier for the price of the fourth item in a price extension.	dimension
Price Qualifier 5	Price Qualifier 5	A qualifier for the price of the fifth item in a price extension.	dimension
Price Qualifier 6	Price Qualifier 6	A qualifier for the price of the sixth item in a price extension.	dimension
Price Qualifier 7	Price Qualifier 7	A qualifier for the price of the seventh item in a price extension.	dimension
Price Qualifier 8	Price Qualifier 8	A qualifier for the price of the eighth item in a price extension.	dimension
Price Unit 1	Price Unit 1	The unit of the price for the first item in a price extension, such as ‘per day’ or ‘per month’.	dimension
Price Unit 2	Price Unit 2	The unit of the price for the second item in a price extension.	dimension
Price Unit 3	Price Unit 3	The unit of the price for the third item in a price extension.	dimension
Price Unit 4	Price Unit 4	The unit of the price for the fourth item in a price extension.	dimension
Price Unit 5	Price Unit 5	The unit of the price for the fifth item in a price extension.	dimension
Price Unit 6	Price Unit 6	The unit of the price for the sixth item in a price extension.	dimension
Price Unit 7	Price Unit 7	The unit of the price for the seventh item in a price extension.	dimension
Price Unit 8	Price Unit 8	The unit of the price for the eighth item in a price extension.	dimension
Priority	Priority	The priority of a shopping campaign, determining which campaign serves ads when multiple campaigns target the same product.	metric
Product Condition 1	Product Condition 1	The first condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 2	Product Condition 2	The second condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 3	Product Condition 3	The third condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 4	Product Condition 4	The fourth condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 5	Product Condition 5	The fifth condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 6	Product Condition 6	The sixth condition used to filter products in a shopping campaign or product ad group.	dimension
Product Condition 7	Product Condition 7	The seventh condition used to filter products in a shopping campaign or product ad group.	dimension
Product Type	Product Type	The type of product associated with a product ad.	dimension
Product Value 1	Product Value 1	The value for the first product condition, such as a brand name or product category.	dimension
Product Value 2	Product Value 2	The value for the second product condition.	dimension
Product Value 3	Product Value 3	The value for the third product condition.	dimension
Product Value 4	Product Value 4	The value for the fourth product condition.	dimension
Product Value 5	Product Value 5	The value for the fifth product condition.	dimension
Product Value 6	Product Value 6	The value for the sixth product condition.	dimension
Product Value 7	Product Value 7	The value for the seventh product condition.	dimension
ProductCategory1	ProductCategory1		dimension
ProductCategory2	ProductCategory2		dimension
ProductCategory3	ProductCategory3		dimension
ProductCategory4	ProductCategory4		dimension
ProductCategory5	ProductCategory5		dimension
ProductGroup	ProductGroup	A group of products defined for bidding and targeting within shopping campaigns.	dimension
ProductType1	ProductType1		dimension
ProductType2	ProductType2		dimension
ProductType3	ProductType3		dimension
ProductType4	ProductType4		dimension
ProductType5	ProductType5		dimension
ProximityTargetLocation	ProximityTargetLocation		dimension
Publisher	Publisher		dimension
PublisherUrl	PublisherUrl		dimension
Purchases	Purchases	The number of purchase conversions recorded.	metric
Quality Score	Quality Score	A diagnostic tool that provides a holistic view of the quality of your ads, keywords, and landing pages.	dimension
QualityImpact	QualityImpact		metric
QualityScore	QualityScore	An estimate of the quality of your ads, keywords, and landing pages.	metric
Quarter	Quarter		dimension
QueryIntentCountry	QueryIntentCountry		dimension
QueryIntentDMA	QueryIntentDMA		dimension
QueryIntentLocationId	QueryIntentLocationId		metric
Radius	Radius		metric
Remarketing	Remarketing		dimension
Report End Date	Report End Date	The end date of the reporting period.	dimension
Report Start Date	Report Start Date	The start date of the reporting period.	dimension
ReturnOnAdSpend	ReturnOnAdSpend	The Return on Ad Spend (ROAS), calculated as (Revenue / Spend).	metric
Revenue	Revenue	The total revenue generated from conversions.	metric
RevenuePerAssist	RevenuePerAssist		dimension
RevenuePerConversion	RevenuePerConversion	The revenue generated for each conversion.	dimension
RevenuePerInstall	RevenuePerInstall	The average revenue generated for each app install.	dimension
RevenuePerSale	RevenuePerSale		dimension
Sales	Sales		metric
SaturdayHours	SaturdayHours	The hours of operation for Saturday for a business location.	dimension
Schedule	Schedule	The scheduling information for an ad extension, ad, or campaign, including start and end dates, and days/hours of the week.	dimension
SearchQuery	SearchQuery	The actual search term or query entered by a user that triggered an ad. (first search)	dimension
Settings.AutoGeneratedAssetsEnabled_1	Settings.AutoGeneratedAssetsEnabled_1	Indicates if auto-generated assets are enabled for the first setting. This allows Microsoft Advertising to automatically generate additional assets for ads.	dimension
Settings.AutoGeneratedAssetsEnabled_2	Settings.AutoGeneratedAssetsEnabled_2	Indicates if auto-generated assets are enabled for the second setting.	dimension
Settings.AutoGeneratedAssetsEnabled_3	Settings.AutoGeneratedAssetsEnabled_3	Indicates if auto-generated assets are enabled for the third setting.	dimension
Settings.Details.TargetSettingDetail_1	Settings.Details.TargetSettingDetail_1	Details for the first target setting, defining the audience or location to be targeted.	dimension
Settings.Details.TargetSettingDetail_2	Settings.Details.TargetSettingDetail_2	Details for the second target setting.	dimension
Settings.Details.TargetSettingDetail_3	Settings.Details.TargetSettingDetail_3	Details for the third target setting.	dimension
Settings.Details.TargetSettingDetail_4	Settings.Details.TargetSettingDetail_4	Represents a specific detail within the overall targeting settings for a campaign.	dimension
Settings.DisclaimerAdsEnabled_2	Settings.DisclaimerAdsEnabled_2	Indicates whether disclaimer ads are enabled for the campaign, typically used for regulatory or compliance messaging. (first search)	dimension
Settings.DomainName_1	Settings.DomainName_1		dimension
Settings.DynamicDescriptionEnabled_1	Settings.DynamicDescriptionEnabled_1	Indicates whether dynamic ad descriptions are enabled, allowing Microsoft Advertising to automatically generate ad text. (first search)	dimension
Settings.Language_1	Settings.Language_1	The language setting for the campaign or ad group, which determines the language used in ads and targets customer language. (first search)	dimension
Settings.PageFeedIds_1	Settings.PageFeedIds_1	Identifiers for page feeds used in campaigns, often for dynamic ad generation or product listings. (first search)	dimension
Settings.Source_1	Settings.Source_1	The source of the dynamic search ads setting.	dimension
Settings.Type_1	Settings.Type_1	The type of the setting being configured. (CampaignManagementService search)	dimension
Settings.Type_2	Settings.Type_2	The type of the setting being configured.	dimension
Settings.Type_3	Settings.Type_3	The type of the setting being configured.	dimension
Settings.Type_4	Settings.Type_4	The type of the setting being configured.	dimension
Sitelink Extension Description1	Sitelink Extension Description1	The first descriptive line for a sitelink ad extension, providing additional information about the linked page.	dimension
Sitelink Extension Description2	Sitelink Extension Description2	The second descriptive line for a sitelink ad extension, offering more context or details.	dimension
Sitelink Extension Destination Url	Sitelink Extension Destination Url	The final URL that users are directed to when they click on the sitelink extension.	dimension
Sitelink Extension Link Text	Sitelink Extension Link Text	The clickable text that appears for the sitelink extension in the ad.	dimension
Sitelink Extension Order	Sitelink Extension Order	The display order or priority of the sitelink extension relative to other sitelinks.	dimension
Source	Source	The source of traffic or data, such as a search engine or specific network.	dimension
SourceMedium	SourceMedium		dimension
Spend	Spend	The total cost of clicks on an ad.	metric
Start Date	Start Date	The date when a campaign, ad group, or other entity is scheduled to begin running. (CampaignManagementService search)	dimension
StartDate	StartDate	The start date of the entity’s validity or reporting period.	dimension
State	State	The state or province where the impression, click, or conversion occurred.	dimension
State Or Province Code	State Or Province Code		dimension
Status	Status	The current status of the entity (e.g., Active, Paused, Deleted).	dimension
Store Id	Store Id		metric
Structured Snippet Header	Structured Snippet Header	The header for a structured snippet ad extension, categorizing the list of values (e.g., ‘Amenities,’ ‘Destinations’).	dimension
Structured Snippet Values	Structured Snippet Values	The specific values listed under a structured snippet header (e.g., ‘WiFi,’ ‘Pool,’ ‘Gym’ under ‘Amenities’).	dimension
Sub Type	Sub Type		dimension
SubType	SubType		dimension
SundayHours	SundayHours		dimension
Target Ad Group Id	Target Ad Group Id	The unique identifier for a specific ad group that is being targeted by certain settings or criteria.	dimension
Target Campaign Id	Target Campaign Id	The unique identifier for a specific campaign that is being targeted by certain settings or criteria. (first search)	dimension
Target Setting	Target Setting	Defines the targeting criteria for a campaign, such as location, demographics, or device. (first search)	dimension
TargetingSetting	TargetingSetting	The targeting settings for a campaign or ad group.	dimension
TaxInformation.key_1	TaxInformation.key_1		dimension
TaxInformation.value_1	TaxInformation.value_1		dimension
Text	Text		dimension
ThursdayHours	ThursdayHours		dimension
Time Zone	Time Zone	The time zone setting, which can affect ad scheduling and report data timestamps. (first search)	dimension
TimePeriod	TimePeriod	The aggregation period for report data, such as daily, weekly, or monthly.	dimension
TimeStamp	TimeStamp		dimension
TimeZone	TimeZone	The time zone setting, which can affect ad scheduling and report data timestamps. (first search)	dimension
Title	Title	The main headline or title for an ad or other advertising element. (first search)	dimension
Title Part 1	Title Part 1	The first section of an ad’s headline or title, used to capture attention. (first search)	dimension
Title Part 2	Title Part 2	The second section of an ad’s headline or title, providing additional information or context. (first search)	dimension
Title Part 3	Title Part 3	The third optional section of an ad’s headline or title, further extending the message. (first search)	dimension
TitlePart1	TitlePart1		dimension
TitlePart2	TitlePart2		dimension
TitlePart3	TitlePart3		dimension
To Hour	To Hour		dimension
To Minute	To Minute		dimension
TopImpressionRatePercent	TopImpressionRatePercent	The percentage of impressions that appeared in any of the top positions above the search results. (first search)	metric
TopImpressionShareLostToBudgetPercent	TopImpressionShareLostToBudgetPercent	The estimated percentage of impressions in the top positions that an ad lost due to an insufficient budget. (first search)	metric
TopImpressionShareLostToRankPercent	TopImpressionShareLostToRankPercent	The estimated percentage of impressions in the top positions that an ad lost due to low ad rank. (first search)	metric
TopImpressionSharePercent	TopImpressionSharePercent	The percentage of estimated available impressions in the top positions that an ad received. (first search)	metric
TopVsOther	TopVsOther		dimension
TotalClicks	TotalClicks	The total number of times users clicked on an ad. (first search)	metric
TotalWatchTimeInMS	TotalWatchTimeInMS		metric
Tracking Template	Tracking Template	A URL template used to specify additional tracking parameters for ads.	dimension
TrackingTemplate	TrackingTemplate	The URL template used for tracking clicks and other metrics.	dimension
TrackingUrlTemplate	TrackingUrlTemplate	A URL template used to specify additional tracking parameters for ads.	dimension
TuesdayHours	TuesdayHours		dimension
Type	Type	The general type of the record or entity (e.g., Ad Group, Campaign).	dimension
UET Tag Id	UET Tag Id	The unique identifier for a Universal Event Tracking (UET) tag, used to track conversions and website behavior.	dimension
Url	Url	A Uniform Resource Locator (URL) associated with an ad, landing page, or other entity.	dimension
UrlCustomParameters	UrlCustomParameters	Custom parameters appended to URLs for detailed tracking and reporting.	dimension
Use Searcher Time Zone	Use Searcher Time Zone	Indicates whether ad scheduling should use the time zone of the searcher rather than the account’s time zone. (first search)	dimension
Version	Version	The version number of a record or entity. (BulkService search)	dimension
VideoCompletionRate	VideoCompletionRate		metric
VideoViews	VideoViews		metric
VideoViewsAt25Percent	VideoViewsAt25Percent		metric
VideoViewsAt50Percent	VideoViewsAt50Percent		metric
VideoViewsAt75Percent	VideoViewsAt75Percent		metric
ViewThroughConversions	ViewThroughConversions	The number of view-through conversions, where a user saw an ad but did not click, then converted later.	metric
ViewThroughConversionsQualified	ViewThroughConversionsQualified		dimension
ViewThroughRevenue	ViewThroughRevenue	The revenue generated from view-through conversions, where a user sees an ad but doesn’t click, then converts later.	metric
WednesdayHours	WednesdayHours		dimension
Week	Week		dimension
Year	Year	The year when the impression, click, or conversion occurred.	metric
account_id	account_id	The unique identifier for a Microsoft Advertising account. (first search)	dimension
account_id*	account_id*	A unique system-generated identifier for the account.	dimension
account_name	account_name	The name of the Microsoft Advertising account. (first search)	dimension
account_name*	account_name*	The name of the account.	dimension
account_number	account_number	The unique account number assigned by Microsoft Advertising. (CustomerManagementService search, first search)	metric
ad_group_id	ad_group_id	The unique identifier for an ad group. (first search, CampaignManagementService search)	dimension
ad_group_name	ad_group_name	The name of the ad group. (first search)	dimension
ad_network	ad_network	The network where an ad was shown (e.g., Microsoft Audience Network, search partners). (first search)	dimension
ad_type	ad_type	The type of ad (e.g., Expanded Text Ad, Responsive Search Ad, Dynamic Search Ad). (CampaignManagementService search)	dimension
campaign	campaign	The name of the advertising campaign.	dimension
campaign_day	campaign_day	The specific day of the month for campaign-level reporting.	metric
campaign_id	campaign_id	The unique identifier for a campaign. (first search, CampaignManagementService search)	dimension
campaign_month	campaign_month	The specific month for campaign-level reporting.	metric
campaign_name	campaign_name	The name of the campaign. (first search)	dimension
campaign_name*	campaign_name*	The name of the advertising campaign.	dimension
campaign_type	campaign_type	The type of the campaign (e.g., Search, Shopping, Audience). (CampaignManagementService search)	dimension
campaign_year	campaign_year	The specific year for campaign-level reporting.	metric
clicks	clicks	The number of times users clicked on an ad. (first search)	metric
conversions	conversions	The number of conversions recorded for an ad or campaign. Note: This field may be deprecated in favor of more specific conversion metrics. (first search)	metric
country	country	The country where the impression, click, or conversion occurred.	dimension
date	date	The specific date for which the data is reported.	dimension
day	day	The specific day of the month for reporting data.	dimension
day of week	day of week	The day of the week when the impression, click, or conversion occurred.	dimension
device	device	The type of device on which the ad was shown (e.g., computer, tablet, smartphone). (first search)	dimension
device*	device*	The type of device used by the customer when the impression occurred (e.g., Computers, Smartphones, Tablets).	dimension
device_type	device_type	The type of device on which the ad was shown (e.g., computer, tablet, smartphone). (first search)	dimension
end_date	end_date	The end date of the entity’s validity or reporting period.	dimension
hour	hour	The specific hour of the day for reporting data.	dimension
impressions	impressions	The number of times an ad was displayed to users. (first search)	metric
marketing_channel	marketing_channel	The marketing channel used for the campaign (e.g., Paid Search, Display).	dimension
month	month	The month when the impression, click, or conversion occurred.	metric
month of year	month of year	The month of the year when the impression, click, or conversion occurred.	dimension
network	network	The network where an ad was shown (e.g., Microsoft Advertising Network, search partners). (first search)	dimension
product_brand*	product_brand*		dimension
product_id	product_id		dimension
publisher_name*	publisher_name*		dimension
search_impression_share	search_impression_share	The percentage of impressions an ad received compared to the total estimated impressions it was eligible to receive on the search network. (first search)	metric
source	source		dimension
spend	spend	The total cost incurred for the advertising activity. (first search)	metric
week	week		metric
week_day	week_day	The day of the week when the impression, click, or conversion occurred.	metric
week_start_date	week_start_date		dimension
weekday	weekday	The day of the week when the impression, click, or conversion occurred.	metric
year	year	The year when the impression, click, or conversion occurred.	metric