Microsoft Ads: Most-used fields

The table below gives information about most-used fields that you can import from Microsoft Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AbsoluteTopImpressionRatePercent	AbsoluteTopImpressionRatePercent	The percentage of times an ad appeared in the absolute top position (the very first position) of all search results, relative to the total number of impressions.	metric
AbsoluteTopImpressionShareLostToBudgetPercent	AbsoluteTopImpressionShareLostToBudgetPercent	The estimated percentage of times an ad failed to show in the absolute top position due to an insufficient budget.	metric
AbsoluteTopImpressionShareLostToRankPercent	AbsoluteTopImpressionShareLostToRankPercent	The estimated percentage of times an ad missed showing in the very top ad position (above search results) due to a poor ad rank. This helps assess reasons for missing out on top ad positions.	metric
AbsoluteTopImpressionSharePercent	AbsoluteTopImpressionSharePercent	How often your ad was in the first position of all results, as a percentage of your total impressions.	metric
Account Id	Account Id	The unique Microsoft Advertising identifier of the account.	metric
Account Name	Account Name	The name of the account.	dimension
AccountId	AccountId	The unique system-generated identifier of the account.	dimension
AccountName	AccountName	The name of the account.	dimension
AccountNumber	AccountNumber	The unique identification number of the advertiser account.	dimension
AccountStatus	AccountStatus	The status of the advertiser account (e.g., Active, Closed).	dimension
Ad Group	Ad Group	The name of the ad group.	dimension
Ad Group Type	Ad Group Type	The type of the ad group, e.g., ‘SearchStandard’ or ‘SearchDynamic’.	dimension
Ad Rotation	Ad Rotation	The setting that determines how often Microsoft Advertising selects which ads to serve within an ad group.	dimension
Ad Schedule	Ad Schedule	The schedule that defines when ads are eligible to be shown.	dimension
Ad Schedule Use Searcher Time Zone	Ad Schedule Use Searcher Time Zone	Indicates whether the ad schedule uses the searcher’s time zone.	dimension
Ad Strength	Ad Strength	The ad strength score of responsive search ads, indicating their effectiveness and relevance.	dimension
AdDescription	AdDescription	The primary descriptive text for the ad.	dimension
AdDescription2	AdDescription2	The secondary descriptive text for the ad, if available.	dimension
AdDistribution	AdDistribution	The distribution network where the ad is shown (e.g., search network, audience network).	dimension
AdExtensionId	AdExtensionId	The system-generated identifier of the ad extension.	metric
AdExtensionType	AdExtensionType	The type of ad extension (e.g., Sitelink, Callout, Call).	dimension
AdExtensionVersion	AdExtensionVersion	A version number that tracks updates made to an ad extension.	metric
AdGroupCriterionId	AdGroupCriterionId	The unique Microsoft Advertising identifier for a criterion applied to an ad group.	dimension
AdGroupId	AdGroupId	The unique system-generated identifier of the ad group.	dimension
AdGroupLabels	AdGroupLabels	Labels applied to ad groups for organization and reporting.	dimension
AdGroupName	AdGroupName	The name of the ad group.	dimension
AdGroupStatus	AdGroupStatus	The status of the ad group (e.g., Active, Paused, Deleted).	dimension
AdId	AdId	The system-generated identifier of the ad.	dimension
AdLabels	AdLabels	Labels applied to ads for organization and reporting.	dimension
AdRelevance	AdRelevance	A component of Quality Score, measuring how relevant an ad is to the keyword.	metric
AdStatus	AdStatus	The status of the ad (e.g., Active, Paused, Deleted).	dimension
AdStrength	AdStrength	A score indicating the effectiveness and relevance of responsive search ads, ranging from Poor to Excellent.	dimension
AdTitle	AdTitle	The title of the ad.	dimension
AdType	AdType	The type of ad (e.g., Text Ad, Product Ad, Responsive Search Ad).	dimension
Age Ranges	Age Ranges	The age groups targeted by the ad.	dimension
AgeGroup	AgeGroup	Audience targeting criterion specifying age demographic (e.g., 18-24, 25-34) for ad delivery.	dimension
AllConversionRate	AllConversionRate	The percentage of clicks that resulted in any conversion, including cross-device and from all conversion goals.	metric
AllConversions	AllConversions	The total number of conversions, including cross-device conversions and conversions from all goals.	metric
AllConversionsQualified	AllConversionsQualified	The total number of all conversions recorded, including those where the conversion goal’s “ExcludeFromBidding” property is set to true.	metric
AllCostPerConversion	AllCostPerConversion	The average cost for all conversions, regardless of their ‘ExcludeFromBidding’ setting.	dimension
AllReturnOnAdSpend	AllReturnOnAdSpend	The total revenue generated for every unit of currency spent on advertising, including all conversions. (first search)	metric
AllRevenue	AllRevenue	The total revenue generated from all conversions, including cross-device and from all conversion goals.	metric
AllRevenuePerConversion	AllRevenuePerConversion	The revenue generated per conversion, including all conversions (cross-device and from all conversion goals).	dimension
App Id	App Id	The unique identifier for the mobile app, as supplied by the app store, used in app install ads and app ad extensions.	dimension
App Platform	App Platform	The platform or app store where the mobile application is distributed, such as AppleAppStore, GoogleAppStore, or MicrosoftAppStore.	dimension
App Status	App Status	The status of an app ad extension, indicating whether it is active or deleted.	dimension
AppInstalls	AppInstalls	The number of times customers install apps through your ads.	metric
Asset Group	Asset Group	The entity representing a collection of assets for Performance Max campaigns.	dimension
Asset Group Search Theme	Asset Group Search Theme	The type of search theme associated with an asset group, which helps define what search queries the asset group’s ads are eligible to show for.	dimension
Asset Group Strength	Asset Group Strength	The strength score of an asset group, indicating its effectiveness.	dimension
AssetGroupId	AssetGroupId	The system-generated unique identifier of the asset group.	dimension
AssetGroupName	AssetGroupName	The name of the asset group.	dimension
AssetGroupStatus	AssetGroupStatus	The current status of the asset group, such as Active, Deleted, Expired, or Paused.	dimension
AssetId	AssetId	The unique Microsoft Advertising identifier for an asset, which can be shared across multiple ads.	metric
AssetType	AssetType	The type of the asset, for example, TextAsset or ImageAsset.	dimension
Assists	Assists	The number of assists attributed to an ad, where an ad contributed to a conversion but wasn’t the last click.	metric
Attribution Model Type	Attribution Model Type	The model used to attribute conversions to ad interactions, such as LastClick or DataDriven.	dimension
Audience	Audience	The audience entity that defines a group of users to target.	dimension
Audience Group Id	Audience Group Id	The system-generated identifier for an audience group, used to uniquely identify the audience segment in the account.	dimension
Audience Group Name	Audience Group Name	The name of the audience group. This name must be unique among all audience groups within the account and can contain a maximum of 256 characters.	dimension
Audience Id	Audience Id	The unique Microsoft Advertising identifier for the audience.	dimension
AudienceId	AudienceId	The unique identifier for an audience.	metric
AudienceImpressionLostToBudgetPercent	AudienceImpressionLostToBudgetPercent	The estimated percentage of impressions your ad did not receive on the Microsoft Audience Network due to an insufficient daily or monthly budget.	metric
AudienceName	AudienceName	The name of the audience targeted.	dimension
AudienceType	AudienceType	The type of audience (e.g., remarketing list, in-market audience).	dimension
Audiences	Audiences	A collection of audience entities.	dimension
Auto Generated Image Assets Opt Out	Auto Generated Image Assets Opt Out	Specifies if image assets should be dynamically generated by Microsoft Advertising for Performance Max campaigns. Setting it to true opts out of dynamic image asset generation.	dimension
Auto Generated Text Assets Opt Out	Auto Generated Text Assets Opt Out	Specifies if text assets should be dynamically generated by Microsoft Advertising. Setting it to true opts out of dynamic text asset generation.	dimension
Automated Call To Action Opt Out	Automated Call To Action Opt Out	If set to true, this indicates that the automatic selection of call-to-action assets for multimedia ads in a campaign is opted out, meaning individual ad call-to-action settings will be honored.	dimension
AverageCPV	AverageCPV	The average cost per video view.	dimension
AverageCpc	AverageCpc	The average cost per click (CPC) on your ads.	metric
AverageCpm	AverageCpm	The average cost per thousand impressions (CPM).	metric
AveragePosition	AveragePosition	The average position of your ad on the search results page.	metric
AverageWatchTimePerImpression	AverageWatchTimePerImpression	The average watch time of a video per impression.	metric
AverageWatchTimePerVideoView	AverageWatchTimePerVideoView	The average watch time of a video per video view.	dimension
Avg CPC	Avg CPC	The average cost per click (CPC).	dimension
Avg CPM	Avg CPM	The average cost per thousand impressions (CPM).	dimension
Avg position	Avg position	The average position of the ad on the search results page.	dimension
Base Campaign Id	Base Campaign Id	The unique identifier of the original campaign used as the base for an experiment campaign.	dimension
BaseCampaignId	BaseCampaignId	For experimental campaigns, this is the ID of the campaign the experiment was based on. For all other campaigns, this is identical to campaign ID.	metric
Bid	Bid	The bid amount for a keyword or criterion.	metric
Bid Adjustment	Bid Adjustment	The percentage by which to adjust a bid for specific targeting criteria.	metric
Bid Option	Bid Option	A setting that defines how bids are managed for a campaign, ad group, or keyword, such as manual bidding or automated strategies.	dimension
Bid Strategy CommissionRate	Bid Strategy CommissionRate	The commission rate for the Commission bid strategy, used for hotel campaigns.	dimension
Bid Strategy Id	Bid Strategy Id	The unique system-generated identifier of a portfolio bid strategy that this campaign shares with other campaigns in the account.	dimension
Bid Strategy ManualCpc	Bid Strategy ManualCpc	A bid strategy where you manually set ad group and keyword bids.	dimension
Bid Strategy ManualCpi	Bid Strategy ManualCpi	A manual bidding strategy where the advertiser sets the bid amount to optimize for a specific Cost Per Install (CPI).	dimension
Bid Strategy MaxCpc	Bid Strategy MaxCpc	The maximum cost per click (CPC) bid for campaigns using a bid strategy that optimizes for clicks within a budget.	metric
Bid Strategy Name	Bid Strategy Name	The name of the bid strategy.	dimension
Bid Strategy PercentMaxCpc	Bid Strategy PercentMaxCpc	The percentage of the maximum Cost Per Click (CPC) for the PercentCpc bid strategy, used for hotel campaigns.	dimension
Bid Strategy TargetAdPosition	Bid Strategy TargetAdPosition	The desired target ad position in search results where you want your ads to appear, used in conjunction with bid strategies like Target Impression Share.	dimension
Bid Strategy TargetCostPerSale	Bid Strategy TargetCostPerSale	The target cost per sale (CPS) that Microsoft Advertising aims to achieve by optimizing bids to maximize conversions.	dimension
Bid Strategy TargetCpa	Bid Strategy TargetCpa	The target Cost Per Acquisition (CPA) for the TargetCpa bid strategy.	metric
Bid Strategy TargetImpressionShare	Bid Strategy TargetImpressionShare	The target impression share percentage for campaigns using a bid strategy to optimize for visibility on the search results page.	dimension
Bid Strategy TargetRoas	Bid Strategy TargetRoas	The target return on ad spend (ROAS) for campaigns using a bid strategy to achieve a specific return on advertising investment.	dimension
Bid Strategy Type	Bid Strategy Type	The type of bidding strategy used for a campaign or ad group, such as ManualCpc, MaxClicks, or TargetCpa.	dimension
BidMatchType	BidMatchType	The match type of the keyword that was bid on (e.g., Exact, Phrase, Broad).	dimension
BidStrategyType	BidStrategyType	The type of bidding strategy used for a campaign or ad group (e.g., Manual CPC, Enhanced CPC, Maximize Conversions).	dimension
Budget	Budget	The daily budget amount for a campaign.	metric
Budget Id	Budget Id	The unique system identifier of the shared budget.	metric
Budget Name	Budget Name	The name of the budget.	dimension
Budget Type	Budget Type	The type of budget, determining how the allocated amount is spent throughout the day, e.g., DailyBudgetStandard.	dimension
BudgetAssociationStatus	BudgetAssociationStatus	Indicates the status of a shared budget’s association with a campaign, for example, ‘Sufficient’ or ‘Budget paused’.	dimension
BudgetName	BudgetName	The name of the budget.	dimension
BudgetStatus	BudgetStatus	The status of the budget, such as Active or Deleted.	dimension
Business Name	Business Name	The name of the business associated with an ad or account.	dimension
BusinessName	BusinessName	The name of the business associated with the ad or account.	dimension
CPA	CPA	The cost per acquisition or conversion.	dimension
CTR	CTR	The click-through rate, calculated as the number of clicks divided by the number of impressions.	dimension
Call To Action	Call To Action	A phrase in an ad that encourages users to take a specific action, such as ‘Shop Now’ or ‘Learn More’.	dimension
Call To Action Text	Call To Action Text	The specific text content of the call to action.	dimension
Call Tracking Enabled	Call Tracking Enabled	Determines whether call tracking is enabled for the call ad extension, allowing phone calls generated from ads to be tracked and reported as conversions.	dimension
Callout Text	Callout Text	Additional descriptive text that can be displayed with an ad as an extension.	dimension
Campaign	Campaign	The name of the campaign.	dimension
Campaign Goal	Campaign Goal	The specific goal or objective for the campaign, e.g., increasing website traffic or conversions.	dimension
Campaign Id	Campaign Id	The unique Microsoft Advertising identifier for the campaign.	dimension
Campaign Objective Type	Campaign Objective Type	The type of the campaign, which defines its primary objective. Possible values include Audience, DynamicSearchAds, Hotel, Shopping, Search, and PerformanceMax.	dimension
Campaign Type	Campaign Type	The type of campaign, such as Search, Audience, Shopping, Hotel Ads, or Performance Max.	dimension
CampaignId	CampaignId	The unique Microsoft Advertising identifier of the campaign.	dimension
CampaignLabels	CampaignLabels	User-defined labels applied to a campaign, used for organizing and filtering campaign data in reports.	dimension
CampaignName	CampaignName	The name of the campaign.	dimension
CampaignStatus	CampaignStatus	The status of the campaign (e.g., Active, Paused, Deleted).	dimension
CampaignType	CampaignType	The type of campaign (e.g., Search, Audience, Shopping).	dimension
City	City	The city where the impression, click, or conversion occurred.	dimension
ClickSharePercent	ClickSharePercent	The percentage of estimated available clicks that an ad received.	metric
ClickType	ClickType	The specific part of an ad that a user clicked (e.g., ad title, sitelink, phone number).	dimension
Clicks	Clicks	The number of times an ad was clicked.	metric
Client Id	Client Id	A custom identifier provided by the client, used to associate records in bulk operations.	dimension
Color	Color	The color code associated with a label, used for visual organization.	dimension
Commission Rate	Commission Rate	The commission rate charged for Commission bid strategies.	dimension
CompletedVideoViews	CompletedVideoViews	The number of times a video ad was played to 100% completion.	metric
Conversion Name	Conversion Name	The name of the conversion goal.	dimension
Conversion Time	Conversion Time	The date and time when a conversion occurred.	dimension
Conversion Value	Conversion Value	The value attributed to a conversion.	dimension
ConversionRate	ConversionRate	The percentage of clicks that resulted in a conversion.	metric
Conversions	Conversions	The number of conversions attributed to an ad, based on your conversion tracking settings.	metric
ConversionsQualified	ConversionsQualified	The total number of conversions recorded. A conversion represents a completed action by a customer after interacting with your ad.	metric
Cost	Cost	The total cost incurred for ad interactions.	metric
CostPerAssist	CostPerAssist	Spend divided by the number of times an entity contributed to a conversion that is associated with a different entity.	dimension
CostPerConversion	CostPerConversion	The cost incurred for each conversion.	metric
CostUSD	CostUSD	The total amount of money spent on an advertising entity, such as a campaign or ad group, reported in USD. This is often referred to as ‘Spend’ in reports.	metric
Country	Country	The country where the impression, click, or conversion occurred.	dimension
Country Code	Country Code	The country or region code for a geographical target.	dimension
CountryOfSale	CountryOfSale	The country code specifying the market where products are offered for sale from a Microsoft Merchant Center store, used for filtering product catalogs.	dimension
County	County	The county associated with the user’s physical location at the time of the ad interaction.	dimension
Cpc Bid	Cpc Bid	The Cost Per Click (CPC) bid amount.	metric
Cpm Bid	Cpm Bid	The bid amount specified for an ad group, representing the cost an advertiser is willing to pay for 1,000 viewed impressions (Cost Per Mille).	metric
Cpv Bid	Cpv Bid	The cost per view (CPV) bid amount, which is the highest amount an advertiser is willing to pay per view or per click on a video ad.	dimension
Ctr	Ctr	The click-through rate, calculated as (Clicks / Impressions) * 100.	metric
Currency Code	Currency Code	The currency type used for the account.	dimension
CurrencyCode	CurrencyCode	The currency in which the account operates (e.g., USD, EUR).	dimension
CurrentMaxCpc	CurrentMaxCpc	The current maximum cost per click that is charged to the advertiser’s account when a search user clicks an ad.	metric
Custom Parameter	Custom Parameter	A key-value pair used for URL tracking or dynamic content in ads.	dimension
CustomLabel0	CustomLabel0	A custom label (0-4) defined in the Microsoft Merchant Center product catalog, used for organizing and targeting products in shopping campaigns.	dimension
CustomLabel1	CustomLabel1	The value of the Custom_label_1 field from your Microsoft Merchant Center catalog, used for product grouping and filtering.	dimension
CustomLabel2	CustomLabel2	A custom label (0-4) defined in the Microsoft Merchant Center product catalog, used for organizing and targeting products in shopping campaigns.	dimension
CustomLabel3	CustomLabel3	A custom label (0-4) defined in the Microsoft Merchant Center product catalog, used for organizing and targeting products in shopping campaigns.	dimension
CustomLabel4	CustomLabel4	A custom label (0-4) defined in the Microsoft Merchant Center product catalog, used for organizing and targeting products in shopping campaigns.	dimension
CustomParameters	CustomParameters	Custom key-value pairs that can be used in tracking templates.	dimension
CustomerId	CustomerId	The unique Microsoft Advertising identifier of the customer (manager account).	metric
CustomerName	CustomerName	The name of the customer (manager account).	dimension
DailyBudget	DailyBudget	The amount allocated to be spent daily on a campaign or shared budget.	metric
DailySpend	DailySpend	The average amount of campaign budget spent per day.	metric
Date	Date	The calendar date, specified by month, day, and year, used for reporting purposes to filter or aggregate performance data.	dimension
DeliveredMatchType	DeliveredMatchType	The actual match type of the keyword that triggered the ad (e.g., Exact, Phrase, Broad).	dimension
Description	Description	The descriptive text of an ad or entity.	dimension
Descriptions	Descriptions	Multiple descriptive texts for an ad or entity.	dimension
Destination Url	Destination Url	The URL to which the ad directs the user after a click.	dimension
DestinationUrl	DestinationUrl	The URL that users are directed to after clicking an ad.	dimension
Device Preference	Device Preference	Determines the device preference for showing the ad.	dimension
Device Type	Device Type	The type of device an impression or click originated from (e.g., desktop, mobile, tablet).	dimension
DeviceOS	DeviceOS	The operating system of the device reported in the DeviceType column. Possible values include Android, Blackberry, iOS, Other, Unknown, and Windows.	dimension
DeviceType	DeviceType	The type of device used by the customer when the impression occurred (e.g., Computers, Smartphones, Tablets).	dimension
Display Url	Display Url	The URL that is displayed in the ad to the user.	dimension
DisplayUrl	DisplayUrl	The URL displayed in the ad.	dimension
Domain Name	Domain Name	The domain name associated with an ad, campaign, or website.	dimension
Dynamic Ad Target Condition 1	Dynamic Ad Target Condition 1	The first condition that determines whether a webpage property (e.g., URL, content, title) matches the dynamic ad target.	dimension
Dynamic Ad Target Condition 2	Dynamic Ad Target Condition 2	The second condition that determines whether a webpage property (e.g., URL, content, title) matches the dynamic ad target.	dimension
Dynamic Ad Target Condition 3	Dynamic Ad Target Condition 3	The third condition that determines whether a webpage property (e.g., URL, content, title) matches the dynamic ad target.	dimension
Dynamic Ad Target Condition Operator 1	Dynamic Ad Target Condition Operator 1	The operator used with the first dynamic ad target condition (e.g., ‘contains’, ‘equals’).	dimension
Dynamic Ad Target Condition Operator 2	Dynamic Ad Target Condition Operator 2	The operator used with the second dynamic ad target condition (e.g., ‘contains’, ‘equals’).	dimension
Dynamic Ad Target Condition Operator 3	Dynamic Ad Target Condition Operator 3	The operator used with the third dynamic ad target condition (e.g., ‘contains’, ‘equals’).	dimension
Dynamic Ad Target Value 1	Dynamic Ad Target Value 1	The value used with the first dynamic ad target condition to target webpages (e.g., a specific URL, category, page title, or page content).	dimension
Dynamic Ad Target Value 2	Dynamic Ad Target Value 2	The value used with the second dynamic ad target condition to target webpages.	dimension
Dynamic Ad Target Value 3	Dynamic Ad Target Value 3	The value used with the third dynamic ad target condition to target webpages.	dimension
Dynamic Description Enabled	Dynamic Description Enabled	Indicates whether dynamic descriptions are enabled for an ad. This allows the system to automatically generate descriptive text.	dimension
Editorial Reason Code	Editorial Reason Code	A code that defines the reason why an ad, keyword, or ad extension failed editorial review.	metric
Editorial Status	Editorial Status	The editorial review status of the ad, indicating whether it’s pending review, approved, or disapproved.	dimension
End Date	End Date	The date when the campaign or other scheduled entity will stop running.	dimension
EndDate	EndDate	The scheduled end date for an entity or the end date for reported data.	dimension
Entity Type	Entity Type	The type of advertising entity, such as Campaign, AdGroup, Ad, or Keyword, used to filter label associations or other entity-specific data.	dimension
Error	Error	An error message or code from an API operation.	dimension
Error Detail	Error Detail	Additional details describing an error.	dimension
Error Number	Error Number	A numeric code associated with an error.	metric
ExactMatchImpressionSharePercent	ExactMatchImpressionSharePercent	The estimated percentage of impressions from searches that exactly matched your keyword, out of the total available exact match impressions it was eligible to receive.	metric
Exclude From Bidding	Exclude From Bidding	Indicates if the conversion goal is excluded from bidding optimization calculations.	dimension
ExpectedCtr	ExpectedCtr	A component of Quality Score, measuring the expected click-through rate of an ad.	metric
Experiment Campaign Id	Experiment Campaign Id	The unique identifier of the campaign created as a copy of the base campaign for an experiment.	dimension
Experiment Id	Experiment Id	The unique identifier for an advertising experiment.	dimension
Experiment Type	Experiment Type	The type of experiment being run within a campaign to test different ad variations or settings.	dimension
ExtendedCost	ExtendedCost	The total cost incurred for advertising, representing the spend for a specific period or entity.	metric
Feed Id	Feed Id	The unique identifier for a feed, such as a product feed or page feed.	dimension
Final Mobile Url 1	Final Mobile Url 1	The first mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 2	Final Mobile Url 2	The second mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 3	Final Mobile Url 3	The third mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 4	Final Mobile Url 4	The fourth mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 5	Final Mobile Url 5	The fifth mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 6	Final Mobile Url 6	The sixth mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 7	Final Mobile Url 7	The seventh mobile landing page URL where users are directed after clicking an ad.	dimension
Final Mobile Url 8	Final Mobile Url 8	The eighth mobile landing page URL where users are directed after clicking an ad.	dimension
Final Url	Final Url	The last or final URL where a user is ultimately taken after clicking an ad.	dimension
Final Url 1	Final Url 1	The first final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 2	Final Url 2	The second final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 3	Final Url 3	The third final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 4	Final Url 4	The fourth final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 5	Final Url 5	The fifth final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 6	Final Url 6	The sixth final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 7	Final Url 7	The seventh final URL where users are ultimately taken after clicking an ad.	dimension
Final Url 8	Final Url 8	The eighth final URL where users are ultimately taken after clicking an ad.	dimension
Final Url Suffix	Final Url Suffix	Tracking parameters appended to the end of the landing page URL.	dimension
FinalAppUrl	FinalAppUrl	Your App URL is the page where people go after clicking on your ad on an app.	dimension
FinalMobileUrl	FinalMobileUrl	Your Mobile URL is the page where people go after clicking on your ad on a mobile device.	dimension
FinalUrl	FinalUrl	The landing page URL where customers are taken after clicking the ad.	dimension
FinalUrlSuffix	FinalUrlSuffix	Additional tracking parameters appended to the final URL.	dimension
FirstPageBid	FirstPageBid	Based on campaign performance and marketplace dynamics, this estimate is the bid amount that Microsoft Advertising calculates for your ad to be placed on the first page sidebar in the search results.	metric
Frequency Cap Settings	Frequency Cap Settings	Settings that limit the number of times an ad or creative is shown to a unique user over a specified period (e.g., per day, week, or month) to prevent overexposure.	dimension
FridayHours	FridayHours	The scheduled hours during which ads are eligible to be shown on Fridays.	dimension
From Hour	From Hour	The starting hour for an ad schedule time range.	dimension
From Minute	From Minute	The starting minute for an ad schedule time range.	dimension
Gender	Gender	Audience targeting criterion specifying gender (Male, Female) for ad delivery.	dimension
Gender Types	Gender Types	The gender types targeted by the ad.	dimension
Goal	Goal	The name of the campaign analytics goal for tracking potential land, browse, prospect, and conversion steps.	dimension
Goal Id	Goal Id	The unique identifier of a conversion goal.	dimension
GoalId	GoalId	The unique identifier of a conversion goal.	dimension
GoalType	GoalType	The type or category of a conversion goal (e.g., purchase, lead, sign-up).	dimension
Header 1	Header 1	The first header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 2	Header 2	The second header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 3	Header 3	The third header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 4	Header 4	The fourth header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 5	Header 5	The fifth header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 6	Header 6	The sixth header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 7	Header 7	The seventh header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Header 8	Header 8	The eighth header line of a price ad extension, preceding the pricing data, with a maximum length of 25 characters.	dimension
Headline	Headline	The main headline text of the ad.	dimension
Headlines	Headlines	The primary text components of an ad, especially prominent in responsive search ads, designed to capture user attention.	dimension
HistoricalAdRelevance	HistoricalAdRelevance	The historical measure of how relevant an ad is to the keyword and user’s search query.	metric
HistoricalExpectedCtr	HistoricalExpectedCtr	A historical prediction of the click-through rate for an ad or keyword, used for campaign optimization.	metric
HistoricalLandingPageExperience	HistoricalLandingPageExperience	The historical measure of how relevant and useful an ad’s landing page is to people who click your ad.	metric
HistoricalQualityScore	HistoricalQualityScore	The historical overall quality score of a keyword, determining ad rank and cost per click.	metric
Hotel Ad Group Type	Hotel Ad Group Type	The specific type of ad group used for Hotel Ads, primarily for organizing hotel listings.	dimension
Id	Id	The unique Microsoft Advertising identifier for the entity.	dimension
Impression Tracking Urls	Impression Tracking Urls	URLs used by third-party ad servers to track impressions for creatives, allowing for performance measurement across external tools.	dimension
ImpressionLostToBudgetPercent	ImpressionLostToBudgetPercent	The estimated percentage of impressions lost due to an insufficient budget.	metric
ImpressionLostToRankAggPercent	ImpressionLostToRankAggPercent	The estimated percentage of potential ad impressions that were not achieved due to a low ad rank, which is influenced by factors like bid, quality, and ad formats.	metric
ImpressionSharePercent	ImpressionSharePercent	How often your ad is shown, as a percentage of the total available impressions in the market you were targeting.	metric
Impressions	Impressions	The number of times an ad was displayed.	metric
Include View Through Conversions	Include View Through Conversions	Indicates whether view-through conversions are included in conversion reporting.	dimension
Industry	Industry		dimension
Inherited Bid Strategy Type	Inherited Bid Strategy Type	The bid strategy type inherited from a higher-level entity, such as the campaign.	dimension
Is Deal Campaign	Is Deal Campaign	Indicates whether a campaign is classified as a deal campaign, typically represented by a boolean value (true/false).	dimension
Job Function	Job Function	A targeting criterion that allows ads to be displayed to users based on their professional job function, as inferred from data like LinkedIn profiles.	dimension
Keyword	Keyword	The keyword text that triggered the ad.	dimension
Keyword Relevance	Keyword Relevance	A measure of how well a keyword competes against other keywords targeting the same traffic.	dimension
KeywordId	KeywordId	The unique system-generated identifier of the keyword.	dimension
KeywordLabels	KeywordLabels	These are the labels you applied to keywords.	dimension
KeywordStatus	KeywordStatus	The status of the keyword (e.g., Active, Paused, Deleted).	dimension
Label	Label	A custom tag used to organize campaigns, ad groups, ads, or keywords for filtering and reporting.	dimension
Landing Page Relevance	Landing Page Relevance	A measure of how relevant the landing page is to the ad and search query.	dimension
Landing Page User Experience	Landing Page User Experience	A measure of the quality of the user experience on the landing page.	dimension
LandingPageExperience	LandingPageExperience	A component of Quality Score, measuring the relevance and usefulness of an ad’s landing page.	metric
Language	Language	The language targeted by the campaign or ad group.	dimension
LastModifiedTime	LastModifiedTime	The date and time when an entity was last modified or when a data record was generated.	dimension
LastModifiedTime_Date	LastModifiedTime_Date	The date component of when an entity was last modified or when a data record was generated.	dimension
Latitude	Latitude	The latitude coordinate of a geographical location, used for location targeting in ads. Values range from -85 to +85 degrees.	dimension
LocationId	LocationId	The unique identifier for a geographical location.	metric
LocationType	LocationType	The type of geographical location, such as country, state, city, or county.	dimension
Long Headline	Long Headline	A longer headline text variant for responsive ads, providing more descriptive space for ad copy. For Audience campaigns, it is the longer of two possible responsive ad headlines.	dimension
Long Headlines	Long Headlines	A list of longer headline text variants used for responsive ads.	dimension
LongHeadline	LongHeadline	A longer headline text variant for responsive search ads.	dimension
Longitude	Longitude	The longitude coordinate of a geographical location, used for location targeting in ads. Values range from -180 to +180 degrees.	dimension
LowQualityClicks	LowQualityClicks	The number of low-quality clicks on ads.	metric
LowQualityClicksPercent	LowQualityClicksPercent	The percentage of low-quality clicks.	metric
LowQualityConversionRate	LowQualityConversionRate	The rate of conversions determined to be of low quality.	dimension
LowQualityConversions	LowQualityConversions	The number of low-quality conversions recorded.	metric
LowQualityGeneralClicks	LowQualityGeneralClicks	A metric indicating clicks on ads that are identified as general low-quality or invalid, often excluded from billing.	metric
LowQualityImpressions	LowQualityImpressions	The number of low-quality ad impressions.	metric
LowQualityImpressionsPercent	LowQualityImpressionsPercent	The percentage of low-quality impressions.	metric
LowQualitySophisticatedClicks	LowQualitySophisticatedClicks	A metric indicating clicks on ads that are identified as sophisticated low-quality or invalid, often excluded from billing.	metric
Match Type	Match Type	The keyword match type, such as Broad, Exact, or Phrase.	dimension
Maximum Bid	Maximum Bid	The highest bid amount an advertiser is willing to pay, often specified as a maximum cost per click (CPC) within certain bid strategies.	dimension
Mcpa Bid	Mcpa Bid	A bid amount or strategy related to maximizing conversions at a target cost per acquisition.	dimension
MerchantProductId	MerchantProductId	The unique identifier for a product within your Microsoft Merchant Center store product catalog. This ID is used for reporting analytics in Microsoft Shopping Campaigns.	dimension
MetroArea	MetroArea	The metropolitan area where the user was physically located when they clicked the ad. This is part of the Microsoft Market Area for US targeting.	dimension
Microsoft Click Id	Microsoft Click Id	A unique 32-character GUID (Globally Unique Identifier) automatically appended to landing page URLs when auto-tagging is enabled. It is used to accurately attribute conversions to ad clicks.	dimension
Mobile Final Url	Mobile Final Url	The mobile landing page URL where a user is ultimately taken after clicking an ad.	dimension
Modified Time	Modified Time	The date and time when the entity was last modified.	dimension
MondayHours	MondayHours	The scheduled hours during which ads are eligible to be shown on Mondays.	dimension
MonthToDateSpend	MonthToDateSpend	The cumulative amount of money spent on a campaign or account from the beginning of the current month up to the reporting date.	metric
MonthlyBudget	MonthlyBudget	The anticipated maximum monthly budget amount, calculated based on the daily budget and days remaining in the month.	metric
MostSpecificLocation	MostSpecificLocation	The most granular geographical location targeted by an ad or campaign.	dimension
Name	Name	The name of the entity.	dimension
Network	Network	The advertising network where the ad was shown (e.g., owned and operated, syndicated search).	dimension
Network Distribution	Network Distribution	The network where the ads are shown, such as the Microsoft Advertising Network or partner traffic.	dimension
Page Feed Ids	Page Feed Ids	The identifiers for page feeds used in dynamic ads or Performance Max campaigns.	dimension
Param1	Param1	The first custom parameter used for URL tracking or dynamic content.	dimension
Param2	Param2	The second custom parameter used for URL tracking or dynamic content.	dimension
Param3	Param3	The third custom parameter used for URL tracking or dynamic content.	dimension
Parent Account Id	Parent Account Id	The identifier of the parent account in an account hierarchy.	metric
Parent Criterion Id	Parent Criterion Id	The unique identifier of the parent criterion in a hierarchical targeting structure.	dimension
Parent Id	Parent Id	The identifier of the parent entity, used to establish hierarchical relationships.	metric
Path 1	Path 1	The first optional display path shown in the ad’s URL.	dimension
Path 2	Path 2	The second optional display path shown in the ad’s URL.	dimension
Path1	Path1	A shorter or “friendlier” version of your URL address that appears in your ads, as the first subdirectory.	dimension
Path2	Path2	A shorter or “friendlier” version of your URL address that appears in your ads, as the second subdirectory.	dimension
Percent Cpc Bid	Percent Cpc Bid	A bidding strategy where the bid is a percentage of the total hotel price per night, including taxes and fees.	dimension
Phone Number	Phone Number	The phone number displayed in a call ad or call extension.	dimension
PhoneCalls	PhoneCalls	A performance metric representing the number of phone calls generated from ads that include a call extension or call-only ad.	metric
PhoneImpressions	PhoneImpressions	A performance metric representing the number of times an ad with a phone number or call extension was displayed.	metric
Placement	Placement	The specific location on a webpage or app where an ad is displayed.	dimension
Postal Code	Postal Code	The postal code for a geographical target.	dimension
PostalCode	PostalCode	The postal code for a geographical target.	dimension
Price 1	Price 1	The first price point advertised in a price ad extension. Price ad extensions can include up to 8 price columns.	dimension
Price 2	Price 2	The second price point advertised in a price ad extension. Price ad extensions can include up to 8 price columns.	dimension
Price 3	Price 3	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price 4	Price 4	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price 5	Price 5	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price 6	Price 6	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price 7	Price 7	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price 8	Price 8	The advertised price for a specific item within a Price Ad Extension. These fields represent individual price entries in a price table, allowing up to 8 entries.	dimension
Price Description 1	Price Description 1	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 2	Price Description 2	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 3	Price Description 3	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 4	Price Description 4	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 5	Price Description 5	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 6	Price Description 6	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 7	Price Description 7	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Description 8	Price Description 8	A short description providing more information about a specific price item within a Price Ad Extension, with a maximum length of 25 characters.	dimension
Price Extension Type	Price Extension Type	The type of price ad extension, determining how prices are displayed (e.g., “From”, “Up To”, “Average”).	dimension
Price Qualifier 1	Price Qualifier 1	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 2	Price Qualifier 2	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 3	Price Qualifier 3	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 4	Price Qualifier 4	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 5	Price Qualifier 5	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 6	Price Qualifier 6	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 7	Price Qualifier 7	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Qualifier 8	Price Qualifier 8	The qualifier text (e.g., “From”, “Up To”, “Average”) that precedes the price in a Price Ad Extension, indicating how the price should be interpreted.	dimension
Price Unit 1	Price Unit 1	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 2	Price Unit 2	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 3	Price Unit 3	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 4	Price Unit 4	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 5	Price Unit 5	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 6	Price Unit 6	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 7	Price Unit 7	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Price Unit 8	Price Unit 8	The unit of time or measure (e.g., “Per Day”, “Per Hour”) associated with the price in a Price Ad Extension.	dimension
Priority	Priority	The priority of a shopping campaign, determining which campaign serves ads when multiple campaigns target the same product.	dimension
Product Condition 1	Product Condition 1	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 2	Product Condition 2	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 3	Product Condition 3	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 4	Product Condition 4	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 5	Product Condition 5	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 6	Product Condition 6	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Condition 7	Product Condition 7	A condition used in Shopping Campaigns to filter products from a Microsoft Merchant Center catalog, such as “New”, “Used”, or “Refurbished”.	dimension
Product Value 1	Product Value 1	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 2	Product Value 2	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 3	Product Value 3	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 4	Product Value 4	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 5	Product Value 5	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 6	Product Value 6	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
Product Value 7	Product Value 7	The specific attribute value that a product must match to satisfy a product condition, for example, “Contoso” for the “Brand” operand.	dimension
ProductCategory1	ProductCategory1	A category level (1-5) used to classify products in a product catalog, often for reporting and targeting in shopping campaigns.	dimension
ProductCategory2	ProductCategory2	A category level (1-5) used to classify products in a product catalog, often for reporting and targeting in shopping campaigns.	dimension
ProductCategory3	ProductCategory3	A category level (1-5) used to classify products in a product catalog, often for reporting and targeting in shopping campaigns.	dimension
ProductCategory4	ProductCategory4	A category level (1-5) used to classify products in a product catalog, often for reporting and targeting in shopping campaigns.	dimension
ProductCategory5	ProductCategory5	A category level (1-5) used to classify products in a product catalog, often for reporting and targeting in shopping campaigns.	dimension
ProductType1	ProductType1	A classification of a product (Product Type 1 being the broadest, Product Type 5 the most granular) as defined by the merchant in their product catalog.	dimension
ProductType2	ProductType2	A classification of a product (Product Type 1 being the broadest, Product Type 5 the most granular) as defined by the merchant in their product catalog.	dimension
ProductType3	ProductType3	A classification of a product (Product Type 1 being the broadest, Product Type 5 the most granular) as defined by the merchant in their product catalog.	dimension
ProductType4	ProductType4	A classification of a product (Product Type 1 being the broadest, Product Type 5 the most granular) as defined by the merchant in their product catalog.	dimension
ProductType5	ProductType5	A classification of a product (Product Type 1 being the broadest, Product Type 5 the most granular) as defined by the merchant in their product catalog.	dimension
ProximityTargetLocation	ProximityTargetLocation	A geographical location used as the center point for radius targeting.	dimension
PublisherUrl	PublisherUrl	The URL of the publisher associated with impression tracking, particularly for creatives served by third-party ad servers.	dimension
Purchases	Purchases	The number of purchase conversions recorded from advertising campaigns.	metric
Quality Score	Quality Score	A metric (1-10) reflecting the relevance and quality of ads, keywords, and landing pages, impacting ad placement and cost.	dimension
QualityImpact	QualityImpact	A numeric score (0-3) indicating the potential increase in keyword impressions if the Quality Score improves. Higher scores suggest a greater impact on impressions.	metric
QualityScore	QualityScore	An estimate of the quality of your ads, keywords, and landing pages.	metric
RSA Auto Generated Assets Enabled	RSA Auto Generated Assets Enabled	Indicates if responsive search ad assets are dynamically generated by the system.	dimension
Radius	Radius	The radius around a target location for geographical targeting.	metric
Report End Date	Report End Date	The end date for the report data.	dimension
Report Start Date	Report Start Date	The start date for the report data.	dimension
ReturnOnAdSpend	ReturnOnAdSpend	The Return on Ad Spend (ROAS), calculated as (Revenue / Spend).	metric
Revenue	Revenue	The total revenue generated from conversions.	metric
Revenue Value	Revenue Value	The revenue value optionally reported by the advertiser as a result of conversions.	dimension
RevenuePerAssist	RevenuePerAssist	Revenue divided by the number of assists.	dimension
RevenuePerConversion	RevenuePerConversion	The revenue generated for each conversion.	metric
Sales	Sales	The number of sales attributed to ad activity.	metric
SaturdayHours	SaturdayHours	The scheduled operating hours for Saturday, used for ad extension scheduling.	dimension
Schedule	Schedule	Defines the calendar date and time ranges when an ad extension is eligible to be shown.	dimension
SearchQuery	SearchQuery	The search query entered by the user that triggered an ad.	dimension
Segment	Segment	A dimension used in reporting to break down performance data, allowing for more granular analysis of campaign performance.	dimension
Settings.AutoGeneratedAssetsEnabled_1	Settings.AutoGeneratedAssetsEnabled_1	Indicates whether assets are dynamically generated for Performance Max campaigns.	dimension
Settings.AutoGeneratedAssetsEnabled_2	Settings.AutoGeneratedAssetsEnabled_2	Indicates whether assets are dynamically generated for Performance Max campaigns.	dimension
Settings.AutoGeneratedImageOptOut_1	Settings.AutoGeneratedImageOptOut_1	Indicates if auto-generated image assets are opted out for Performance Max campaigns.	dimension
Settings.AutoGeneratedTextOptOut_1	Settings.AutoGeneratedTextOptOut_1	Indicates if auto-generated text assets are opted out for Performance Max campaigns.	dimension
Settings.CostPerSaleOptOut_1	Settings.CostPerSaleOptOut_1	Indicates if bidding is opted out of cost per sale for Performance Max campaigns.	dimension
Settings.Details.TargetSettingDetail_1	Settings.Details.TargetSettingDetail_1	A specific detail within the campaign’s target settings, which defines criteria such as audience type or demographic for ad delivery.	dimension
Settings.Details.TargetSettingDetail_2	Settings.Details.TargetSettingDetail_2	A specific detail within the campaign’s target settings, which defines criteria such as audience type or demographic for ad delivery.	dimension
Settings.Details.TargetSettingDetail_3	Settings.Details.TargetSettingDetail_3	A specific detail within the campaign’s target settings, which defines criteria such as audience type or demographic for ad delivery.	dimension
Settings.DisclaimerAdsEnabled_1	Settings.DisclaimerAdsEnabled_1	Indicates whether disclaimer ads are enabled for a specific campaign setting, making it a disclaimer campaign.	dimension
Settings.FinalUrlExpansionOptOut_1	Settings.FinalUrlExpansionOptOut_1	For Performance Max campaigns, indicates if final URL expansion is opted out, meaning only specified final URLs will be targeted.	dimension
Settings.PageFeedIds_1	Settings.PageFeedIds_1	The identifiers for page feeds used in Performance Max campaigns.	dimension
Settings.Type_1	Settings.Type_1	A specific setting related to the campaign type, such as Audience, Search, or Shopping.	dimension
Settings.Type_2	Settings.Type_2	A specific setting related to the campaign type, such as Audience, Search, or Shopping.	dimension
Settings.Type_3	Settings.Type_3	A specific setting related to the campaign type, such as Audience, Search, or Shopping.	dimension
Sitelink Extension Description1	Sitelink Extension Description1	An additional line of descriptive text for a Sitelink Ad Extension, providing more detail about the linked page. Maximum length is 35 characters.	dimension
Sitelink Extension Description2	Sitelink Extension Description2	An additional line of descriptive text for a Sitelink Ad Extension, providing more detail about the linked page. Maximum length is 35 characters.	dimension
Sitelink Extension Destination Url	Sitelink Extension Destination Url	The URL where users are directed when they click on a Sitelink Ad Extension.	dimension
Sitelink Extension Link Text	Sitelink Extension Link Text	The clickable text displayed for a Sitelink Ad Extension.	dimension
Sitelink Extension Order	Sitelink Extension Order	Determines the display order of sitelink ad extensions when shown with an ad.	dimension
Source	Source	The source of content for dynamic search ads or the origin of campaign data.	dimension
Spend	Spend	The total cost of clicks on an ad.	metric
Start Date	Start Date	The date when an entity, such as an ad extension or campaign, is scheduled to begin serving.	dimension
StartDate	StartDate	The scheduled start date for an entity or the start date for reported data.	dimension
State	State	The state or province where the impression, click, or conversion occurred.	dimension
State Or Province Code	State Or Province Code	The geographical code for a state or province, used for location targeting in campaigns.	dimension
Status	Status	The current status of the entity (e.g., Active, Paused, Deleted).	dimension
Store Id	Store Id	The name of the store you created in Microsoft Merchant Center that contains your offers for this campaign.	dimension
StoreCode	StoreCode	The unique identifier for the Microsoft Merchant Center store, which contains a product catalog feed used for the campaign.	dimension
Structured Snippet Header	Structured Snippet Header	The header for a Structured Snippet Ad Extension, which categorizes the associated snippet values (e.g., “Brands”, “Services”).	dimension
Structured Snippet Values	Structured Snippet Values	A list of values associated with a Structured Snippet Header, providing specific examples or details (e.g., “Windows, Xbox, Skype” for a “Brands” header).	dimension
Sub Type	Sub Type	A more granular classification for a campaign or ad group, providing additional context beyond the main “Type” field (e.g., “ShoppingSmartAds” for a Shopping campaign).	dimension
SundayHours	SundayHours	The scheduled operating hours for Sunday, used for ad extension scheduling.	dimension
Target Ad Group Id	Target Ad Group Id	The unique identifier of the ad group that is the target of an action or report.	dimension
Target Campaign Id	Target Campaign Id	The unique identifier of the campaign that is the target of an action or report.	dimension
Target Setting	Target Setting	Defines the targeting options for criteria groups (e.g., Age, Gender), specifying whether to “target and bid” or “bid only” for those audiences.	dimension
Text	Text	The main body text or description of an ad.	dimension
ThursdayHours	ThursdayHours	The scheduled operating hours for Thursday, used for ad extension scheduling.	dimension
Time Zone	Time Zone	The time zone used for campaign operations, ad scheduling, and report aggregation.	dimension
TimePeriod	TimePeriod	The aggregation period for report data, such as daily, weekly, or monthly.	dimension
TimeStamp	TimeStamp	The date and time of a data record, often indicating when the data was captured or generated.	dimension
TimeZone	TimeZone	The time zone used for campaign operations, ad scheduling, and report aggregation.	dimension
Title	Title	The title of an ad or asset.	dimension
Title Part 1	Title Part 1	Components of the ad title, allowing for multiple headlines to be displayed in Expanded Text Ads.	dimension
Title Part 2	Title Part 2	Components of the ad title, allowing for multiple headlines to be displayed in Expanded Text Ads.	dimension
Title Part 3	Title Part 3	Components of the ad title, allowing for multiple headlines to be displayed in Expanded Text Ads.	dimension
TitlePart1	TitlePart1	In Expanded Text ads, Ad title 1 is the first line of the most prominent part of your ad that links to your website.	dimension
TitlePart2	TitlePart2	This is the second line of the most prominent part of your ad that links to your website.	dimension
TitlePart3	TitlePart3	This is the third line of the most prominent part of your ad that links to your website.	dimension
To Hour	To Hour	The ending hour of a scheduled time range for ad delivery, on a 24-hour clock (0-24).	dimension
To Minute	To Minute	The ending minute of a scheduled time range for ad delivery, ranging from 0 to 60.	dimension
TopImpressionRatePercent	TopImpressionRatePercent	The percentage of times an ad appeared in the mainline (top placement above search results) out of its total impressions. This indicates how changes in ad position can impact performance.	metric
TopImpressionShareLostToBudgetPercent	TopImpressionShareLostToBudgetPercent	The estimated percentage of times an ad failed to show in the top ad positions (above organic search results) due to an insufficient budget.	metric
TopImpressionShareLostToRankPercent	TopImpressionShareLostToRankPercent	The estimated percentage of mainline impressions (ads appearing above search results) lost due to poor ad rank. This metric helps assess why ads are missing out on optimal ad positions.	metric
TopImpressionSharePercent	TopImpressionSharePercent	The percentage of estimated available impressions in the top positions that an ad received. (first search)	metric
TopVsOther	TopVsOther	The position (mainline vs. bottom or sidebar) of your ad on a Bing, AOL, or Yahoo search results page.	dimension
TotalClicks	TotalClicks	The total number of clicks received by an ad or other entity.	metric
TotalWatchTimeInMS	TotalWatchTimeInMS	The total watch time of videos in milliseconds.	metric
Tracking Template	Tracking Template	A URL template that contains tracking parameters, which are appended to landing page URLs to collect data about ad clicks.	dimension
TrackingTemplate	TrackingTemplate	The URL template used for tracking clicks and other metrics.	dimension
TrackingUrlTemplate	TrackingUrlTemplate	The tracking template used as a default for all landing page URLs.	dimension
TuesdayHours	TuesdayHours	The scheduled operating hours for Tuesday, used for ad extension scheduling.	dimension
Type	Type	The classification or category of an entity, such as an ad, campaign, or ad extension.	dimension
UET Tag Id	UET Tag Id	The unique identifier for a Universal Event Tracking (UET) tag, used to track website actions and conversions.	dimension
Url	Url	A web address associated with an advertising entity, such as a landing page or an ad extension.	dimension
UrlCustomParameters	UrlCustomParameters	A collection of key-value custom parameters for URL tracking.	dimension
Use MaxClicks	Use MaxClicks	Indicates whether the Maximize Clicks bid strategy is employed for a campaign.	dimension
Use Searcher Time Zone	Use Searcher Time Zone	A setting that determines whether ad scheduling should use the searcher’s local time zone instead of the account’s time zone.	dimension
Version	Version	Indicates the version of an entity or data format. For ad extensions, it tracks the number of updates; for reports, it specifies the data format version.	dimension
Video Id	Video Id	The system-generated identifier for a video ad extension or video asset.	dimension
Video Url	Video Url	The URL from which a video file can be directly downloaded, used when uploading new video assets for online video ads.	dimension
VideoCompletionRate	VideoCompletionRate	The rate at which video ads are completed by viewers.	metric
VideoViews	VideoViews	The total number of times a video ad was played.	metric
VideoViewsAt25Percent	VideoViewsAt25Percent	The number of times a video ad was played to at least 25% of its total duration.	metric
VideoViewsAt50Percent	VideoViewsAt50Percent	The number of times a video ad was played to at least 50% of its total duration.	metric
VideoViewsAt75Percent	VideoViewsAt75Percent	The number of times a video ad was played to at least 75% of its total duration.	metric
ViewThroughConversions	ViewThroughConversions	The number of view-through conversions, where a user saw an ad but did not click, then converted later.	metric
ViewThroughConversionsQualified	ViewThroughConversionsQualified	The number of view-through conversions, which occur when a customer converts after seeing an ad but without clicking it. These are specifically counted for ads on the Microsoft Audience network.	metric
ViewThroughRevenue	ViewThroughRevenue	The revenue amount optionally reported by the advertiser as a result of view-through conversions (conversions that occur after a user sees an ad but does not click it).	metric
WednesdayHours	WednesdayHours	The scheduled operating hours for Wednesday, used for ad extension scheduling.	dimension
Year	Year	The year for the reported data.	dimension
YearMonth	YearMonth	The year and month for the reported data.	metric
campaign_type	campaign_type	The classification of an advertising campaign (e.g., Search, Shopping, Audience, Performance Max).	dimension