Mixpanel: Most-used fields

The table below gives information about most-used fields that you can import from Mixpanel. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
$event	$event	An internal Mixpanel property representing the name of the event that occurred. This is a system-generated field.	dimension
$time	$time	An internal Mixpanel property representing the Unix timestamp (in seconds or milliseconds) when the event occurred. This is a system-generated field.	dimension
Property 1	Property 1	A custom property defined by the user to provide additional context or attributes for an event or user profile.	dimension
Property 2	Property 2	A custom property defined by the user to provide additional context or attributes for an event or user profile.	dimension
date	date	Represents the date associated with collected data. In Mixpanel’s Data Export and Query APIs, this typically refers to parameters like from_date and to_date which define the inclusive date range (format YYYY-MM-DD) for data extraction. For raw event payloads, the time property holds the event timestamp, which can be in seconds or milliseconds.	dimension
event	event	The name of an action taken by a user within your application, such as “Signed Up,” “Item Purchased,” or “Page Viewed.”	dimension
funnel_id	funnel_id	A unique identifier for a specific funnel report, which tracks user progression through a series of predefined steps or events.	dimension
group_2	group_2	This field represents a secondary dimension or property used to group or segment the data within a report. It allows for a more detailed breakdown of metrics based on user characteristics or event properties, providing granular insights into specific user segments.	dimension
page viewed	page viewed	A specific event indicating that a user has viewed a particular web page or screen within an application. This is a common event tracked in product analytics.	dimension
segment	segment	Represents a specific group of users or events based on defined criteria or properties. Used to analyze user behavior within a particular segment.	dimension
value	value	Represents a quantifiable metric or a specific attribute’s data point within Mixpanel. This can include aggregated counts (e.g., total, unique, or average event counts) derived from analytical reports, numerical values of event or user profile properties, or the actual content of a specific property within an exported event.	metric