Mixpanel: Most-used fields

The table below gives information about most-used fields that you can import from Mixpanel. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
$event	$event	An internal Mixpanel property representing the name of the event that occurred. This is a system-generated field.	dimension
$time	$time	An internal Mixpanel property representing the Unix timestamp (in seconds or milliseconds) when the event occurred. This is a system-generated field.	dimension
Property 1	Property 1	A custom property defined by the user to provide additional context or attributes for an event or user profile.	dimension
Property 2	Property 2	A custom property defined by the user to provide additional context or attributes for an event or user profile.	dimension
date	date	This field represents the timestamp or date associated with the collected data. It defines the time period for which events, funnels, segmentation, or retention metrics are reported. Data can typically be aggregated by various time units such as minute, hour, day, week, or month.	dimension
event	event	The name of an action taken by a user within your application, such as “Signed Up,” “Item Purchased,” or “Page Viewed.”	dimension
funnel_id	funnel_id	A unique identifier for a specific funnel report, which tracks user progression through a series of predefined steps or events.	dimension
group_2	group_2	This field represents a secondary dimension or property used to group or segment the data within a report. It allows for a more detailed breakdown of metrics based on user characteristics or event properties, providing granular insights into specific user segments.	dimension
page viewed	page viewed	A specific event indicating that a user has viewed a particular web page or screen within an application. This is a common event tracked in product analytics.	dimension
segment	segment	Represents a specific group of users or events based on defined criteria or properties. Used to analyze user behavior within a particular segment.	dimension
value	value	This field represents the numerical metric or aggregated result obtained from Mixpanel reports, such as event counts, conversion rates, or other quantitative measures of user behavior and engagement. For instance, in event tracking, it could be the count of a specific event.	metric