Mixpanel: Most-used fields

The table below gives information about most-used fields that you can import from Mixpanel. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
$event	$event	An internal Mixpanel property representing the name of the event that occurred. This is a system-generated field.	dimension
date	date	Represents the date range for data collection, defining the period from a start date (from_date) to an end date (to_date) for which Mixpanel will export data. Dates are in ‘YYYY-MM-DD’ format and are inclusive. This parameter is applicable to Events, Funnels, Segments, and Addiction reports.	dimension
event	event	The name of an action taken by a user within your application, such as “Signed Up,” “Item Purchased,” or “Page Viewed.”	dimension
group_2	group_2	This field represents a secondary dimension or property used to group or segment the data within a report. It allows for a more detailed breakdown of metrics based on user characteristics or event properties, providing granular insights into specific user segments.	dimension
value	value	Represents a quantifiable metric or a specific attribute’s data point within Mixpanel. This can include aggregated counts (e.g., total, unique, or average event counts) derived from analytical reports, numerical values of event or user profile properties, or the actual content of a specific property within an exported event.	metric