MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Name	Advertiser Name	The name of the advertiser associated with the campaign or other reporting entities.	dimension
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
CPA	CPA	The average cost per acquisition, reflecting the cost to achieve a conversion. MNTN API v3 defaults to First Touch reporting for conversions, but Last Touch CPA is also available.	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Conversion Rate	Conversion Rate	The percentage of verified visits that result in a conversion. MNTN API v3 defaults to First Touch reporting for conversions, but Last Touch Conversion Rate is also available.	metric
Conversion Time	Conversion Time	The specific date and time when a conversion event occurred, providing detailed log-level information.	dimension
Conversion Time (date)	Conversion Time (date)	The date on which a conversion event occurred, used for daily aggregation and reporting.	dimension
Cost per Visit	Cost per Visit	The average cost incurred for each verified visit. MNTN API v3 defaults to First Touch reporting for verified visits, but Last Touch Cost Per Visit is also available.	dimension
Creative Name	Creative Name	The name of the creative. Creative information acts as a dimension to group data in reports.	dimension
DMA	DMA	Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.	dimension
Day	Day	The specific date for which the data is reported.	dimension
ID	ID	A unique identifier for a specific entity in the MNTN platform, such as a campaign, creative, or ad.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Name	Name	The name of an entity, such as an Advertiser, Campaign, or Creative, used for identification and grouping data in reports.	dimension
TV Spend	TV Spend	The total financial amount spent on advertising campaigns on the MNTN platform.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	metric
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric