MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Conversion Time	Conversion Time	The timestamp when a conversion event occurred, providing log-level detail for individual conversions.	dimension
Conversion Time (date)	Conversion Time (date)	The date when a conversion event occurred. This field allows for filtering and reporting of conversion data based on specific time periods.	dimension
Creative Name	Creative Name	The name or identifier of the creative asset used in an advertisement, typically available as a dimension from the CreativeInfo table.	dimension
DMA	DMA	The Designated Market Area (DMA) associated with the advertising campaign or data, available as a dimension from the DMAInfo table for geographical segmentation.	dimension
Day	Day	The specific date for which the data is reported.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	metric
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric
Visit Rate	Visit Rate	A calculated metric indicating the rate of visits, available as a numeric data point within the Graph tables.	metric