MNTN (v3): Most-used fields#
The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Average Order Value Dimension
The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.
Campaign Group ID Dimension
A unique identifier for a group of campaigns, used for aggregating data in performance reports.
Campaign Name Dimension
The name of the campaign.
Conversion Time Dimension
The specific date and time when a conversion event occurred, providing detailed log-level information.
Conversion Time (date) Dimension
The date on which a conversion event occurred, used for daily aggregation and reporting.
Creative Name Dimension
The name of the creative. Creative information acts as a dimension to group data in reports.
DMA Dimension
Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.
Day Dimension
The specific date for which the data is reported.
Impressions Metric
The total number of times an ad was displayed.
Name Dimension
The name of an entity, such as an Advertiser, Campaign, or Creative, used for identification and grouping data in reports.
TV Spend Dimension
The total financial amount spent on advertising campaigns on the MNTN platform.
Total Conversions Metric
The total number of successful actions (conversions) recorded, such as purchases or sign-ups.
Total Spend Metric
The total financial amount spent on advertising campaigns.
Total Verified Visits Metric
The aggregated number of user visits to an advertiser's property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.
Visit Rate Metric
The percentage of ad impressions that resulted in a verified visit to the advertiser's site.