MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Name	Advertiser Name	The name of the advertiser. Advertiser information acts as a dimension to group data in reports.	dimension
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Conversion Rate	Conversion Rate	A calculated metric representing the rate at which users convert, typically found in Graph tables.	metric
Creative Group ID	Creative Group ID	Unique identifier for a creative group. Creative group information acts as a dimension to group data in reports.	metric
Creative Group Name	Creative Group Name	The name of the creative group. Creative group information acts as a dimension to group data in reports.	dimension
Creative ID	Creative ID	Unique identifier for a specific creative. Creative information acts as a dimension to group data in reports.	metric
Creative Name	Creative Name	The name of the creative. Creative information acts as a dimension to group data in reports.	dimension
Day	Day	The specific date for which the data is reported.	dimension
Direct Conversions	Direct Conversions	The number of direct conversions attributed to advertising efforts. This is a numeric metric typically found in Graph tables.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
Indirect Conversions	Indirect Conversions	The number of indirect conversions attributed to advertising efforts. This is a numeric metric typically found in Graph tables.	metric
Offline Conversions	Offline Conversions		metric
Raw Conversions	Raw Conversions		metric
TV Spend	TV Spend	Data related to television advertising expenditure or airings.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Site Conversions	Total Site Conversions	The total number of conversions recorded for a site. This is a numeric metric typically found in Graph tables.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	dimension
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric