MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	dimension
Campaign Name	Campaign Name	The name of the campaign.	dimension
Conversion Time	Conversion Time	The specific date and time when a conversion event occurred, providing detailed log-level information.	dimension
Conversion Time (date)	Conversion Time (date)	The date on which a conversion event occurred, used for daily aggregation and reporting.	dimension
Creative Name	Creative Name	The name of the creative. Creative information acts as a dimension to group data in reports.	dimension
DMA	DMA	Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.	dimension
Day	Day	The specific date for which the data is reported.	dimension
Direct Conversions	Direct Conversions	The number of conversions directly attributed to an advertising touchpoint without any intervening interactions.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
Name	Name	The name of an entity, such as an Advertiser, Campaign, or Creative, used for identification and grouping data in reports.	dimension
TV Spend	TV Spend	The total financial amount spent on advertising campaigns on the MNTN platform.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Site Conversions	Total Site Conversions	The total number of successful actions (conversions) recorded on the site, such as purchases or sign-ups.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	metric
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric