MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Name	Advertiser Name	The name of the advertiser associated with the campaigns.	dimension
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
CPA	CPA	The average cost incurred for each customer acquisition. MNTN API 3.0 defaults to a First Touch reporting model for conversions if not specified as ‘Last Touch’.	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	dimension
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Objective	Campaign Objective	The objective or goal set for the advertising campaign, often referred to as Marketing Objective Name in the API.	dimension
Completed View Rate	Completed View Rate	The percentage of video ads that were watched to completion.	metric
Conversion Rate	Conversion Rate	The rate at which users complete a desired action or goal. MNTN API 3.0 defaults to a First Touch reporting model for conversions if not specified as ‘Last Touch’.	metric
Conversion Time	Conversion Time	The specific date and time when a conversion event occurred, providing detailed log-level information.	dimension
Conversion Time (date)	Conversion Time (date)	The date on which a conversion event occurred, used for daily aggregation and reporting.	dimension
Cost Per Completed View	Cost Per Completed View	The average cost incurred for each completed view of a video ad, derivable from total Cost and Completed Views metrics.	dimension
Cost per Visit	Cost per Visit	The average cost incurred for each verified visit to the site. MNTN API 3.0 defaults to a First Touch reporting model for visits.	dimension
Creative ID	Creative ID	A unique identifier assigned to a specific ad creative.	dimension
Creative Name	Creative Name	The name of the creative. Creative information acts as a dimension to group data in reports.	dimension
DMA	DMA	Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.	dimension
Day	Day	The specific date for which the data is reported.	dimension
Direct Conversions	Direct Conversions	The number of conversions directly attributed to the initial interaction (first touch) a user had with an ad, corresponding to ‘Conversions (First Touch)’.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
Last Touch CPA	Last Touch CPA	The Cost Per Acquisition (CPA) attributed to the last interaction a user had with an ad before converting.	dimension
Last Touch Conversion Rate	Last Touch Conversion Rate	The rate at which users convert, where the conversion is attributed to the last interaction with an ad.	metric
Name	Name	The name of an entity, such as an Advertiser, Campaign, or Creative, used for identification and grouping data in reports.	dimension
TV Spend	TV Spend	The total financial amount spent on advertising campaigns on the MNTN platform.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	metric
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric
Visit Rate	Visit Rate	The percentage of ad impressions that resulted in a verified visit to the advertiser’s site.	metric