MNTN (v3): Most-used fields

The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average Order Value	Average Order Value	The average revenue generated per attributed conversion. This is a calculated metric based on the total order value divided by the total number of conversions.	dimension
CPA	CPA	Cost Per Acquisition, the average cost to acquire one customer or a desired action. The API mentions eCPA (effective CPA).	dimension
Campaign Group ID	Campaign Group ID	A unique identifier for a group of campaigns, used for aggregating data in performance reports.	metric
Campaign Name	Campaign Name	The name of the campaign.	dimension
Campaign Objective	Campaign Objective	The primary goal or objective of an advertising campaign, which can be used for grouping data.	dimension
Completed View Rate	Completed View Rate	The percentage of video ad impressions that were viewed to completion.	metric
Conversion Rate	Conversion Rate	The percentage of ad interactions (e.g., impressions, clicks, visits) that resulted in a desired action or conversion.	metric
Conversion Time	Conversion Time	The specific date and time when a conversion event occurred, providing detailed log-level information.	dimension
Conversion Time (date)	Conversion Time (date)	The date on which a conversion event occurred, used for daily aggregation and reporting.	dimension
Cost Per Completed View	Cost Per Completed View	The cost incurred for each completed view of a video ad.	dimension
Cost per Visit	Cost per Visit	The cost incurred for each visit to a website or landing page.	dimension
Creative Name	Creative Name	The name of the creative. Creative information acts as a dimension to group data in reports.	dimension
CtvImpressions	CtvImpressions	The total number of times an ad was displayed on Connected TV (CTV) devices.	dimension
DMA	DMA	Designated Market Area, a geographic dimension used for grouping and analyzing data related to specific regions.	dimension
Day	Day	The specific date for which the data is reported.	dimension
Direct Conversions	Direct Conversions	The number of conversions directly attributed to an ad interaction.	metric
Direct Visits	Direct Visits	The number of website visits directly attributed to an ad interaction.	metric
Frequency	Frequency		metric
Impression Conversion Rate	Impression Conversion Rate	The percentage of impressions that resulted in a conversion.	metric
Impression Visit Rate	Impression Visit Rate	The percentage of impressions that resulted in a website visit.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
ROAS	ROAS	Return on Ad Spend, a calculated metric indicating the revenue generated for every dollar spent on advertising.	metric
TV Commercials Aired	TV Commercials Aired	The number of times a television commercial was broadcasted.	dimension
TV Spend	TV Spend	The total financial expenditure on television advertising campaigns.	dimension
Total Conversions	Total Conversions	The total number of successful actions (conversions) recorded, such as purchases or sign-ups.	metric
Total Spend	Total Spend	The total financial amount spent on advertising campaigns.	dimension
Total Verified Visits	Total Verified Visits	The aggregated number of user visits to an advertiser’s property that have been recorded and verified by the MNTN platform, available as numeric data in Graph tables.	metric
Viewable Impression Rate	Viewable Impression Rate	The percentage of total impressions that were considered viewable according to industry standards.	metric
Viewable Impressions	Viewable Impressions	The number of ad impressions that met the criteria for being considered viewable.	dimension
Visit Conversion Rate	Visit Conversion Rate	The percentage of website visits that resulted in a conversion.	metric
Visit Rate	Visit Rate	A calculated metric representing the rate at which impressions lead to website visits.	metric