MNTN (v3): Most-used fields#
The table below gives information about most-used fields that you can import from MNTN (v3). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Ad ID |
Ad ID |
A unique identifier for the specific ad creative. |
metric |
Ad Name |
Ad Name |
The name assigned to the ad creative. |
dimension |
Advertiser Name |
Advertiser Name |
The name of the advertiser associated with the data. |
dimension |
Average Order Value |
Average Order Value |
The average monetary value of each order placed. |
dimension |
Campaign Name |
Campaign Name |
The name of the campaign. |
dimension |
CtvImpressions |
CtvImpressions |
The total number of Connected TV (CTV) ad impressions, representing how many times a CTV ad was displayed. |
dimension |
Day |
Day |
The specific date for which the data is reported. |
dimension |
Impressions |
Impressions |
The total number of times an ad was displayed. |
dimension |
Last Touch Order Value |
Last Touch Order Value |
The total monetary value of orders attributed to the last touchpoint before conversion. |
dimension |
Multi-Touch Impressions |
Multi-Touch Impressions |
dimension |
|
TV Spend |
TV Spend |
The total cost incurred for advertising campaigns specifically on TV platforms. |
dimension |
Total Conversions |
Total Conversions |
The total number of successful actions (conversions) recorded, such as purchases or sign-ups. |
metric |
Total Spend |
Total Spend |
The total financial amount spent on advertising campaigns. |
dimension |
Total Verified Visits |
Total Verified Visits |
The total number of validated user visits to a specified destination, indicating quality engagement. |
dimension |