MNTN (v3): Supported Fields#
The table below gives information about all the data fields that you can import from MNTN (v3).
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
Field UI name below refers to how the name displayed in Adverity.
Field UI name |
Field API name |
Use in Adverity |
|---|---|---|
Active |
Active |
dimension |
Active Budget |
Active Budget |
dimension |
Ad Code |
Ad Code |
dimension |
Ad ID |
Ad ID |
metric |
Ad Name |
Ad Name |
dimension |
Ad Size |
Ad Size |
dimension |
Advertiser ID |
Advertiser ID |
metric |
Advertiser Name |
Advertiser Name |
dimension |
Approved |
Approved |
dimension |
Average Order Value |
Average Order Value |
dimension |
Average Page Views per Visitor |
Average Page Views per Visitor |
metric |
CPA |
CPA |
dimension |
Campaign Group ID |
Campaign Group ID |
metric |
Campaign Name |
Campaign Name |
dimension |
Campaign Objective |
Campaign Objective |
dimension |
Campaign Objective ID |
Campaign Objective ID |
metric |
Channel ID |
Channel ID |
metric |
Channel Name |
Channel Name |
dimension |
City |
City |
dimension |
Click URL |
Click URL |
dimension |
Completed View Rate |
Completed View Rate |
metric |
Completed Views |
Completed Views |
metric |
Contact Email |
Contact Email |
dimension |
Contact First Name |
Contact First Name |
dimension |
Contact Last Name |
Contact Last Name |
dimension |
Contact Mobile Phone |
Contact Mobile Phone |
dimension |
Contact Office Phone |
Contact Office Phone |
dimension |
Conversion Attribution Percentage |
Conversion Attribution Percentage |
metric |
Conversion Point |
Conversion Point |
dimension |
Conversion Rate |
Conversion Rate |
metric |
Conversion Source |
Conversion Source |
dimension |
Conversion Time |
Conversion Time |
dimension |
Conversion Time (date) |
Conversion Time (date) |
dimension |
Conversion Type |
Conversion Type |
dimension |
Cost Per Completed View |
Cost Per Completed View |
dimension |
Cost per Visit |
Cost per Visit |
dimension |
Create Time |
Create Time |
dimension |
Create Time (date) |
Create Time (date) |
dimension |
Creative Group ID |
Creative Group ID |
metric |
Creative Group Name |
Creative Group Name |
dimension |
Creative ID |
Creative ID |
metric |
Creative Name |
Creative Name |
dimension |
CtvImpressions |
CtvImpressions |
metric |
Currency |
Currency |
dimension |
DMA |
DMA |
dimension |
Day |
Day |
dimension |
End Time |
End Time |
dimension |
End Time (date) |
End Time (date) |
dimension |
Flight End Time |
Flight End Time |
dimension |
Flight End Time (date) |
Flight End Time (date) |
dimension |
Flight Start Time |
Flight Start Time |
dimension |
Flight Start Time (date) |
Flight Start Time (date) |
dimension |
Frequency |
Frequency |
metric |
Goal Type |
Goal Type |
dimension |
Goal Value |
Goal Value |
metric |
Height |
Height |
dimension |
Households Reached |
Households Reached |
metric |
ID |
ID |
dimension |
IPM |
IPM |
metric |
ISO Code |
ISO Code |
metric |
Impression Conversion Rate |
Impression Conversion Rate |
metric |
Impression Visit Rate |
Impression Visit Rate |
metric |
Impressions |
Impressions |
metric |
Last Touch |
Last Touch |
dimension |
Last Touch Average Order Value |
Last Touch Average Order Value |
dimension |
Last Touch CPA |
Last Touch CPA |
dimension |
Last Touch Conversion Rate |
Last Touch Conversion Rate |
metric |
Last Touch Cost per Visit |
Last Touch Cost per Visit |
dimension |
Last Touch Impression Conversion Rate |
Last Touch Impression Conversion Rate |
metric |
Last Touch Impression Visit Rate |
Last Touch Impression Visit Rate |
metric |
Last Touch Order Value |
Last Touch Order Value |
dimension |
Last Touch ROAS |
Last Touch ROAS |
metric |
Last Touch ROI |
Last Touch ROI |
metric |
Last Touch Site Order Value |
Last Touch Site Order Value |
dimension |
Last Touch User Conversion Rate |
Last Touch User Conversion Rate |
metric |
Last Touch User Visit Rate |
Last Touch User Visit Rate |
metric |
Last Touch Visit Conversion Rate |
Last Touch Visit Conversion Rate |
metric |
Last Touch Visit Rate |
Last Touch Visit Rate |
metric |
MNTN Direct |
MNTN Direct |
metric |
MNTN Driven Existing Site Visitors |
MNTN Driven Existing Site Visitors |
metric |
MNTN Driven Existing Users Reached |
MNTN Driven Existing Users Reached |
metric |
MNTN Driven Last Touch Existing Site Visitors |
MNTN Driven Last Touch Existing Site Visitors |
metric |
MNTN Driven Last Touch New Site Visitors |
MNTN Driven Last Touch New Site Visitors |
metric |
MNTN Driven Last Touch Site Visitors |
MNTN Driven Last Touch Site Visitors |
metric |
MNTN Driven New Site Visitors |
MNTN Driven New Site Visitors |
metric |
MNTN Driven New Users Reached |
MNTN Driven New Users Reached |
metric |
MNTN Driven Site Visitors |
MNTN Driven Site Visitors |
metric |
Month |
Month |
dimension |
Multi-Touch Impressions |
Multi-Touch Impressions |
metric |
Multi-Touch Spend |
Multi-Touch Spend |
dimension |
Name |
Name |
dimension |
Network Name |
Network Name |
dimension |
Objective ID |
Objective ID |
metric |
Objective Name |
Objective Name |
dimension |
Offline Conversions |
Offline Conversions |
metric |
Offline Order Value |
Offline Order Value |
dimension |
Order Amount |
Order Amount |
dimension |
Order ID |
Order ID |
metric |
Order Value |
Order Value |
dimension |
Order Value Attribution Percentage |
Order Value Attribution Percentage |
metric |
Page Views |
Page Views |
dimension |
Parent ISO Code |
Parent ISO Code |
dimension |
Percentage of Conversions |
Percentage of Conversions |
metric |
Percentage of Order Value |
Percentage of Order Value |
metric |
Percentage of Visitors |
Percentage of Visitors |
metric |
Prospecting Attribution Window |
Prospecting Attribution Window |
dimension |
Publisher |
Publisher |
dimension |
Publisher Name |
Publisher Name |
dimension |
Quarter |
Quarter |
dimension |
ROAS |
ROAS |
metric |
ROI |
ROI |
metric |
Raw Average Order Value |
Raw Average Order Value |
dimension |
Raw Conversion Rate |
Raw Conversion Rate |
metric |
Raw Conversions |
Raw Conversions |
metric |
Raw Domain |
Raw Domain |
dimension |
Raw Existing Site Visitors |
Raw Existing Site Visitors |
dimension |
Raw New Site Visitors |
Raw New Site Visitors |
dimension |
Raw Order Value |
Raw Order Value |
dimension |
Raw Revenue Per Raw Visit |
Raw Revenue Per Raw Visit |
dimension |
Raw Visitors |
Raw Visitors |
dimension |
Retargeting Attribution Window |
Retargeting Attribution Window |
dimension |
Revenue Per Verified Visit |
Revenue Per Verified Visit |
dimension |
Revenue Per Verified Visit (Last Touch) |
Revenue Per Verified Visit (Last Touch) |
dimension |
Sales Cycle (Last 1 day) |
Sales Cycle (Last 1 day) |
dimension |
Sales Cycle (Last 30 days) |
Sales Cycle (Last 30 days) |
dimension |
Sales Cycle (Last 7 days) |
Sales Cycle (Last 7 days) |
dimension |
Site Order Value |
Site Order Value |
dimension |
Start Time |
Start Time |
dimension |
Start Time (date) |
Start Time (date) |
dimension |
Status |
Status |
dimension |
Subdomain |
Subdomain |
dimension |
TV Commercials Aired |
TV Commercials Aired |
metric |
TV Spend |
TV Spend |
dimension |
Template Creative ID |
Template Creative ID |
metric |
Template Creative Name |
Template Creative Name |
dimension |
Thumbnail |
Thumbnail |
dimension |
Time Zone |
Time Zone |
dimension |
Total Budget |
Total Budget |
dimension |
Total Conversion Assist Order Value |
Total Conversion Assist Order Value |
dimension |
Total Conversion Assists |
Total Conversion Assists |
metric |
Total Conversions |
Total Conversions |
metric |
Total Last Touch Conversion Assist Order Value |
Total Last Touch Conversion Assist Order Value |
dimension |
Total Last Touch Conversion Assists |
Total Last Touch Conversion Assists |
metric |
Total Last Touch Conversions |
Total Last Touch Conversions |
metric |
Total Last Touch Site Conversions |
Total Last Touch Site Conversions |
metric |
Total Last Touch Verified Visits |
Total Last Touch Verified Visits |
metric |
Total Last Touch Visits Assists |
Total Last Touch Visits Assists |
metric |
Total Site Conversions |
Total Site Conversions |
metric |
Total Spend |
Total Spend |
dimension |
Total Spend CPM |
Total Spend CPM |
dimension |
Total Verified Visits |
Total Verified Visits |
metric |
Total Visits Assists |
Total Visits Assists |
metric |
Unique ISO Code |
Unique ISO Code |
dimension |
User Conversion Rate |
User Conversion Rate |
metric |
User Visit Rate |
User Visit Rate |
metric |
Verified Visit Time |
Verified Visit Time |
dimension |
Verified Visit Time (date) |
Verified Visit Time (date) |
dimension |
Viewable Impression Rate |
Viewable Impression Rate |
metric |
Viewable Impressions |
Viewable Impressions |
metric |
Visit Conversion Rate |
Visit Conversion Rate |
metric |
Visit Rate |
Visit Rate |
metric |
Week |
Week |
dimension |
Width |
Width |
dimension |
Year |
Year |
metric |