MNTN: Most-used fields#
The table below gives information about most-used fields that you can import from MNTN. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Active |
Active |
Indicates if an entity (e.g., campaign, creative) is currently active. This field likely represents a boolean status. |
dimension |
AdCode |
AdCode |
A unique identifier or code associated with a specific advertisement or creative. |
dimension |
Approved |
Approved |
Indicates whether an entity (e.g., an ad, creative, or campaign) has been approved for use. |
dimension |
AverageOrderValue |
AverageOrderValue |
The average monetary value of orders. |
dimension |
AveragePageViewsPerVisitor |
AveragePageViewsPerVisitor |
The average number of page views generated by each visitor. |
metric |
CPA |
CPA |
Cost Per Acquisition, representing the average cost to acquire one customer or conversion. |
metric |
CampaignGroupID |
CampaignGroupID |
A unique identifier for a campaign group. |
metric |
CampaignGroupName |
CampaignGroupName |
The name of the campaign group. |
dimension |
ChannelName |
ChannelName |
The name of the marketing channel. |
dimension |
City |
City |
The city associated with performance data, used as a dimension. |
dimension |
Code |
Code |
metric |
|
CompletedViewRate |
CompletedViewRate |
The rate at which video ads or content are viewed to completion. |
metric |
CompletedViews |
CompletedViews |
The total number of completed views for video ads or content. |
metric |
ConversionAssistOrderValue |
ConversionAssistOrderValue |
The total order value attributed to conversion assists. |
dimension |
ConversionAssists |
ConversionAssists |
The number of interactions that contributed to a conversion but were not the last touch. |
metric |
ConversionAttributionPercentage |
ConversionAttributionPercentage |
The percentage of conversion credit assigned to a specific touchpoint or channel. |
metric |
ConversionPoint |
ConversionPoint |
The specific action or event defined as a conversion. |
dimension |
ConversionRate |
ConversionRate |
The percentage of visits or users that result in a conversion. |
metric |
ConversionTime |
ConversionTime |
The date and time when a conversion occurred. |
dimension |
ConversionTime (date) |
ConversionTime (date) |
The date when a conversion occurred, formatted as YYYY-MM-DD. |
dimension |
Conversions |
Conversions |
The total number of completed conversions. |
metric |
CostPerAcquisition |
CostPerAcquisition |
The average cost to acquire one customer or conversion. |
metric |
CostPerCompletedView |
CostPerCompletedView |
The cost incurred for each completed video view. |
dimension |
CostPerVisit |
CostPerVisit |
The average cost incurred for each visit. |
dimension |
CreateTime |
CreateTime |
The date and time when an entity was created. |
dimension |
CreateTime (date) |
CreateTime (date) |
The date when an entity was created, formatted as YYYY-MM-DD. |
dimension |
Currency |
Currency |
The currency used for financial metrics, localized to the advertiser. |
dimension |
Day |
Day |
The specific day for which data is reported, used for sorting. |
dimension |
Description |
Description |
dimension |
|
Domain |
Domain |
The primary internet domain associated with an advertiser, campaign, or other web-based entity. |
dimension |
EndTime |
EndTime |
The inclusive end date and time for data retrieval. |
dimension |
EndTime (date) |
EndTime (date) |
The inclusive end date for data retrieval, formatted as YYYY-MM-DD. |
dimension |
EventTime |
EventTime |
The date and time when a specific event occurred. |
dimension |
EventTime (date) |
EventTime (date) |
The date when a specific event occurred, formatted as YYYY-MM-DD. |
dimension |
ExistingSiteVisitors |
ExistingSiteVisitors |
The number of returning visitors to the site. |
metric |
ExistingUsersReached |
ExistingUsersReached |
The number of returning unique users who were reached by ads. |
dimension |
FlightEndTime |
FlightEndTime |
The end date and time for a campaign’s flight period. |
dimension |
FlightEndTime (date) |
FlightEndTime (date) |
The end date for a campaign’s flight period, formatted as YYYY-MM-DD. |
dimension |
FlightStartTime |
FlightStartTime |
The start date and time for a campaign’s flight period. |
dimension |
FlightStartTime (date) |
FlightStartTime (date) |
The start date for a campaign’s flight period, formatted as YYYY-MM-DD. |
dimension |
Frequency |
Frequency |
The average number of times an ad or content is shown to a unique user. |
metric |
Height |
Height |
The height dimension, likely referring to a creative or ad placement. |
dimension |
ID |
ID |
A unique identifier for any record or object within the MNTN system, such as a campaign ID or advertiser ID. |
dimension |
ImpressionConversionRate |
ImpressionConversionRate |
The rate at which impressions lead to conversions. |
metric |
ImpressionVisitRate |
ImpressionVisitRate |
The rate at which impressions lead to website visits. |
metric |
Impressions |
Impressions |
The total number of times an advertisement was displayed. |
metric |
ImpressiontoVisitTimeLast1days |
ImpressiontoVisitTimeLast1days |
The time lag between an impression and a subsequent visit within the last 1 day. |
dimension |
ImpressiontoVisitTimeLast7days |
ImpressiontoVisitTimeLast7days |
The time lag between an impression and a subsequent visit within the last 7 days. |
dimension |
Interest |
Interest |
Represents audience interest categories or targeting segments. |
dimension |
LastTouchConversions |
LastTouchConversions |
Conversions attributed to the last interaction a user had with an ad before converting. |
metric |
LastTouchImpressiontoVisitTimeLast1days |
LastTouchImpressiontoVisitTimeLast1days |
The time lag between the last-touch impression and a subsequent visit within the last 1 day. |
dimension |
LastTouchImpressiontoVisitTimeLast30days |
LastTouchImpressiontoVisitTimeLast30days |
The time lag between the last-touch impression and a subsequent visit within the last 30 days. |
dimension |
LastTouchImpressiontoVisitTimeLast7days |
LastTouchImpressiontoVisitTimeLast7days |
The time lag between the last-touch impression and a subsequent visit within the last 7 days. |
dimension |
LastTouchOrderValue |
LastTouchOrderValue |
The total order value generated from last-touch conversions. |
dimension |
LastTouchVisits |
LastTouchVisits |
Website visits attributed to the last interaction a user had with an ad. |
metric |
Multi-TouchImpressions |
Multi-TouchImpressions |
Impressions that are part of a multi-touch attribution model, accounting for all interactions leading to a conversion. |
dimension |
Multi-TouchSpend |
Multi-TouchSpend |
The total advertising spend associated with multi-touch attribution campaigns. |
metric |
Name |
Name |
The name of an entity (e.g., campaign group, creative). |
dimension |
NewSiteVisitors |
NewSiteVisitors |
The number of first-time visitors to the site. |
metric |
NewUsersReached |
NewUsersReached |
The number of unique new users who were reached by ads. |
metric |
OrderAmount |
OrderAmount |
The monetary amount of an order. |
dimension |
OrderID |
OrderID |
A unique identifier for a customer order. |
dimension |
OrderValue |
OrderValue |
The total monetary value of all orders. |
metric |
OrderValueAttributionPercentage |
OrderValueAttributionPercentage |
The percentage of order value attributed to a specific touchpoint or channel. |
metric |
PageViews |
PageViews |
The total number of pages viewed on the website. |
metric |
ParentCode |
ParentCode |
A code identifying the parent entity of the current record, used to establish hierarchical relationships within the data. |
dimension |
PercentageOfConversions |
PercentageOfConversions |
The percentage of total conversions attributed to a specific segment or dimension. |
metric |
PercentageOfOrderValue |
PercentageOfOrderValue |
The percentage of total order value attributed to a specific segment or dimension. |
metric |
PostalCode |
PostalCode |
The postal code for geographic targeting or reporting, also known as Zip. |
dimension |
ROAS |
ROAS |
Return On Ad Spend, a calculated metric measuring the revenue generated for each dollar spent on advertising. |
dimension |
ROI |
ROI |
Return On Investment, a calculated metric measuring the profitability of an investment. |
dimension |
RawAverageOrderValue |
RawAverageOrderValue |
The unformatted average value of orders, indicating the typical amount spent per transaction. |
metric |
RawConversionRate |
RawConversionRate |
The raw, unformatted ratio of conversions to total interactions, indicating advertising effectiveness. |
metric |
RawConversions |
RawConversions |
The raw, unformatted count of last-touch conversions attributed to advertising campaigns. |
metric |
RawDomain |
RawDomain |
The unformatted primary internet domain associated with an advertiser or campaign, useful for internal processing or when direct domain values are needed without any transformations. |
dimension |
RawExistingSiteVisitors |
RawExistingSiteVisitors |
The unformatted count of site visitors who have previously visited the site. |
dimension |
RawNewSiteVisitors |
RawNewSiteVisitors |
The unformatted count of first-time visitors to the site. |
metric |
RawOrderValue |
RawOrderValue |
The unformatted total value of orders, representing the revenue generated from conversions. |
dimension |
RawVisitors |
RawVisitors |
The raw, unformatted total number of unique site visitors attributed to advertising campaigns. |
metric |
ReturnOnAdSpend |
ReturnOnAdSpend |
Return On Ad Spend, a calculated metric measuring the revenue generated for each dollar spent on advertising. |
dimension |
ReturnOnInvestment |
ReturnOnInvestment |
Return On Investment, a calculated metric measuring the profitability of an investment. |
dimension |
SalesCycleLast1days |
SalesCycleLast1days |
The duration of the sales cycle for conversions within the last 1 day. |
dimension |
SalesCycleLast30days |
SalesCycleLast30days |
The duration of the sales cycle for conversions within the last 30 days. |
dimension |
SalesCycleLast7days |
SalesCycleLast7days |
The duration of the sales cycle for conversions within the last 7 days. |
dimension |
SiteVisitors |
SiteVisitors |
The total number of unique visitors to the site. |
metric |
Size |
Size |
The overall size of an asset, creative, or potentially an audience segment. |
dimension |
Spend |
Spend |
The total monetary amount spent on advertising campaigns. |
metric |
SpendCPM |
SpendCPM |
The cost-per-mille (CPM) or cost per thousand impressions, representing the advertising spend for every 1,000 views. |
dimension |
StartTime |
StartTime |
The start date and time for data retrieval. |
dimension |
StartTime (date) |
StartTime (date) |
The start date for data retrieval, formatted as YYYY-MM-DD. |
dimension |
State |
State |
The state or province associated with performance data, used as a dimension. |
dimension |
Status |
Status |
The current operational status of an entity, such as a campaign or creative. |
dimension |
Subdomain |
Subdomain |
A subdivision of the main domain, often used for specific sections of a website or different tracking purposes. |
dimension |
TVCommercialsAired |
TVCommercialsAired |
The number of times a TV commercial was broadcast. |
metric |
TVSpend |
TVSpend |
The total monetary amount spent on TV advertising. |
dimension |
TimeZone |
TimeZone |
The specific time zone associated with an account, campaign, or report, influencing how time-based data is presented. |
dimension |
UniqueCode |
UniqueCode |
A distinct and singular identifier code for a particular record or entity. |
dimension |
UserConversionRate |
UserConversionRate |
The rate at which unique users convert. |
metric |
UserVisitRate |
UserVisitRate |
The rate at which unique users engage in website visits. |
metric |
UsersReached |
UsersReached |
The total number of unique users who were exposed to an ad. |
metric |
ViewableImpressionRate |
ViewableImpressionRate |
The percentage of impressions that were considered viewable according to industry standards. |
metric |
ViewableImpressions |
ViewableImpressions |
The total number of impressions that were considered viewable. |
dimension |
VisitAssists |
VisitAssists |
The number of visits that contributed to a conversion but were not the final interaction. |
dimension |
VisitConversionRate |
VisitConversionRate |
The rate at which website visits lead to conversions. |
metric |
VisitRate |
VisitRate |
The rate at which users engage in website visits, calculated as Visits divided by Users Reached. |
metric |
Visits |
Visits |
The total number of website visits. |
dimension |
Width |
Width |
The width dimension, likely referring to a creative or ad placement. |
dimension |
Zip |
Zip |
The postal code for geographic targeting or reporting in the United States. |
dimension |