MNTN: Most-used fields#
The table below gives information about most-used fields that you can import from MNTN. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Active |
Active |
dimension |
AdCode |
AdCode |
dimension |
Address1 |
Address1 |
dimension |
Address2 |
Address2 |
dimension |
Approved |
Approved |
dimension |
AverageOrderValue |
AverageOrderValue |
dimension |
AveragePageViewsPerVisitor |
AveragePageViewsPerVisitor |
metric |
CPA |
CPA |
metric |
CampaignGroupID |
CampaignGroupID |
metric |
CampaignGroupName |
CampaignGroupName |
dimension |
ChannelName |
ChannelName |
dimension |
City |
City |
dimension |
Code |
Code |
metric |
CompletedViewRate |
CompletedViewRate |
metric |
CompletedViews |
CompletedViews |
metric |
ContactEmail |
ContactEmail |
dimension |
ContactFirstName |
ContactFirstName |
dimension |
ContactLastName |
ContactLastName |
dimension |
ContactMobilePhone |
ContactMobilePhone |
dimension |
ContactOfficePhone |
ContactOfficePhone |
dimension |
ConversionAssistOrderValue |
ConversionAssistOrderValue |
dimension |
ConversionAssists |
ConversionAssists |
metric |
ConversionAttributionPercentage |
ConversionAttributionPercentage |
metric |
ConversionPoint |
ConversionPoint |
dimension |
ConversionRate |
ConversionRate |
metric |
ConversionTime |
ConversionTime |
dimension |
ConversionTime (date) |
ConversionTime (date) |
dimension |
Conversions |
Conversions |
metric |
CostPerAcquisition |
CostPerAcquisition |
metric |
CostPerCompletedView |
CostPerCompletedView |
dimension |
CostPerVisit |
CostPerVisit |
dimension |
CreateTime |
CreateTime |
dimension |
CreateTime (date) |
CreateTime (date) |
dimension |
Currency |
Currency |
dimension |
DataSourceCategoryId |
DataSourceCategoryId |
metric |
DataSourceId |
DataSourceId |
metric |
Day |
Day |
dimension |
Description |
Description |
dimension |
Domain |
Domain |
dimension |
EndTime |
EndTime |
dimension |
EndTime (date) |
EndTime (date) |
dimension |
EventTime |
EventTime |
dimension |
EventTime (date) |
EventTime (date) |
dimension |
ExistingSiteVisitors |
ExistingSiteVisitors |
metric |
ExistingUsersReached |
ExistingUsersReached |
dimension |
FlightEndTime |
FlightEndTime |
dimension |
FlightEndTime (date) |
FlightEndTime (date) |
dimension |
FlightStartTime |
FlightStartTime |
dimension |
FlightStartTime (date) |
FlightStartTime (date) |
dimension |
Frequency |
Frequency |
metric |
Height |
Height |
dimension |
ID |
ID |
dimension |
ImpressionConversionRate |
ImpressionConversionRate |
metric |
ImpressionVisitRate |
ImpressionVisitRate |
metric |
Impressions |
Impressions |
metric |
ImpressiontoVisitTimeLast1days |
ImpressiontoVisitTimeLast1days |
dimension |
ImpressiontoVisitTimeLast7days |
ImpressiontoVisitTimeLast7days |
dimension |
Interest |
Interest |
dimension |
LastTouchConversions |
LastTouchConversions |
metric |
LastTouchImpressiontoVisitTimeLast1days |
LastTouchImpressiontoVisitTimeLast1days |
dimension |
LastTouchImpressiontoVisitTimeLast30days |
LastTouchImpressiontoVisitTimeLast30days |
dimension |
LastTouchImpressiontoVisitTimeLast7days |
LastTouchImpressiontoVisitTimeLast7days |
dimension |
LastTouchOrderValue |
LastTouchOrderValue |
dimension |
LastTouchVisits |
LastTouchVisits |
metric |
Multi-TouchImpressions |
Multi-TouchImpressions |
dimension |
Multi-TouchSpend |
Multi-TouchSpend |
metric |
Name |
Name |
dimension |
NewSiteVisitors |
NewSiteVisitors |
metric |
NewUsersReached |
NewUsersReached |
metric |
OrderAmount |
OrderAmount |
dimension |
OrderID |
OrderID |
dimension |
OrderValue |
OrderValue |
metric |
OrderValueAttributionPercentage |
OrderValueAttributionPercentage |
metric |
PageViews |
PageViews |
metric |
ParentCode |
ParentCode |
dimension |
PercentageOfConversions |
PercentageOfConversions |
metric |
PercentageOfOrderValue |
PercentageOfOrderValue |
metric |
PostalCode |
PostalCode |
dimension |
ROAS |
ROAS |
dimension |
ROI |
ROI |
dimension |
RawAverageOrderValue |
RawAverageOrderValue |
metric |
RawConversionRate |
RawConversionRate |
metric |
RawConversions |
RawConversions |
metric |
RawDomain |
RawDomain |
dimension |
RawExistingSiteVisitors |
RawExistingSiteVisitors |
dimension |
RawNewSiteVisitors |
RawNewSiteVisitors |
metric |
RawOrderValue |
RawOrderValue |
dimension |
RawVisitors |
RawVisitors |
metric |
ReturnOnAdSpend |
ReturnOnAdSpend |
dimension |
ReturnOnInvestment |
ReturnOnInvestment |
dimension |
SalesCycleLast1days |
SalesCycleLast1days |
dimension |
SalesCycleLast30days |
SalesCycleLast30days |
dimension |
SalesCycleLast7days |
SalesCycleLast7days |
dimension |
SiteVisitors |
SiteVisitors |
metric |
Size |
Size |
dimension |
Spend |
Spend |
metric |
SpendCPM |
SpendCPM |
dimension |
StartTime |
StartTime |
dimension |
StartTime (date) |
StartTime (date) |
dimension |
State |
State |
dimension |
Status |
Status |
dimension |
Subdomain |
Subdomain |
dimension |
TVCommercialsAired |
TVCommercialsAired |
metric |
TVSpend |
TVSpend |
dimension |
TimeZone |
TimeZone |
dimension |
UniqueCode |
UniqueCode |
dimension |
UserConversionRate |
UserConversionRate |
metric |
UserVisitRate |
UserVisitRate |
metric |
UsersReached |
UsersReached |
metric |
ViewableImpressionRate |
ViewableImpressionRate |
metric |
ViewableImpressions |
ViewableImpressions |
dimension |
VisitAssists |
VisitAssists |
dimension |
VisitConversionRate |
VisitConversionRate |
metric |
VisitRate |
VisitRate |
metric |
Visits |
Visits |
dimension |
Width |
Width |
dimension |
Zip |
Zip |
dimension |