monday.com: Most-used fields

The table below gives information about most-used fields that you can import from monday.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad Dates	Ad Dates	Represents the date range during which an advertisement is active. This is typically stored as a Date column in monday.com.	dimension
Ad End Date	Ad End Date	The specific date when an advertisement campaign concludes. This is stored as a Date column in monday.com.	dimension
Ad Start Date	Ad Start Date	The specific date when an advertisement campaign begins. This is stored as a Date column in monday.com.	dimension
Assets	Assets	A collection of digital files, documents, or other resources associated with an item or project. This is stored in a Files column in monday.com.	dimension
Assigned	Assigned	The person or team to whom a task, item, or project is assigned. This is typically managed via a People column in monday.com.	dimension
Assigned to	Assigned to	Identifies the individual or group responsible for a specific task or item. This is managed via a People column in monday.com.	dimension
Attachment	Attachment	Represents files or documents attached to an item or board.	dimension
Attachments	Attachments	Represents files or documents attached to an item or board.	dimension
Base URL	Base URL	The foundational URL or starting point for a web resource or campaign. This is stored in a Link column in monday.com, containing the web address.	dimension
Board ID	Board ID	The unique identifier for a specific monday.com board.	metric
Board Name	Board Name	The name of the monday.com board.	dimension
Board Status	Board Status	The current status of the board, indicating its active state (e.g., active, archived, deleted).	dimension
Buyer	Buyer	The individual designated as the buyer for a specific item, deal, or project. This is likely stored in a People column or a Text column.	dimension
Campaign Status	Campaign Status	The current progress or state of a marketing campaign, such as “Planning,” “Active,” or “Completed.”	dimension
Category	Category	A classification or grouping assigned to an item, project, or task. This is typically implemented using a Dropdown or Status column in monday.com.	dimension
Country	Country	The country associated with an item, often part of a Location column’s details.	dimension
Creation Date	Creation Date	The date on which a board or item was created.	dimension
Creation Log	Creation Log	Automatically records the date and time when an item was created, along with the user who created it. This is a system-generated column in monday.com and cannot be directly updated via the API.	dimension
Creation log	Creation log	Automatically records the date and time when an item was created, along with the user who created it. This is a system-generated column in monday.com and cannot be directly updated via the API.	dimension
Creative	Creative	Digital assets such as images, graphics, or documents used in marketing or project deliverables. This is stored in a Files column in monday.com.	dimension
Creative Status	Creative Status	The current progress or state of a creative asset or task, such as “In Review,” “Approved,” or “Rejected.”	dimension
Date	Date	A generic date field that can represent various date-related information on an item, such as a deadline or an event date.	dimension
Date Added	Date Added	The date when an item or record was added to a board or system.	dimension
Date Briefed	Date Briefed	The date when a project or task was officially briefed or initiated. This is stored as a Date column in monday.com.	dimension
Date closed	Date closed	The date when a task, project, or item was marked as closed or completed. This is stored as a Date column in monday.com.	dimension
Date created	Date created	The date and time when the entity (e.g., user, item, board) was originally created.	dimension
Date resolved	Date resolved	The date when an issue or request was successfully resolved. This is stored as a Date column in monday.com.	dimension
Dates	Dates	A specific date or a date range associated with an item on a monday.com board, stored using a Date or Timeline column.	dimension
Description	Description	Additional textual information or details provided for an item or a board.	dimension
Due Date	Due Date	The deadline or target completion date for a task or item.	dimension
Email	Email	The email address of a user in the monday.com account.	dimension
End Date	End Date	The designated end date for a task, project, or timeline on an item.	dimension
Fees	Fees	Monetary amounts, such as charges, costs, or payments, associated with an item or project. This is stored in a Numbers column in monday.com.	metric
Files	Files	Digital documents or media files associated with a monday.com item.	dimension
Final URL	Final URL	The ultimate destination URL where users are directed after clicking on an advertisement or link. This is stored in a Link column in monday.com, containing the web address.	dimension
Group	Group	The logical grouping of items within a board, allowing for organization and categorization of tasks.	dimension
Item	Item	A single task, project, or entry within a monday.com board, containing various column values and subitems.	dimension
Item ID	Item ID	The unique identifier for a specific monday.com item.	metric
Last Updated	Last Updated	The timestamp indicating the most recent modification or update to an item or board.	dimension
Last updated	Last updated	The timestamp indicating the most recent modification or update to an item or board.	dimension
Length	Length	A numerical value representing duration, distance, or size. This is stored in a Numbers column in monday.com.	dimension
Live Date	Live Date	The date when a product, feature, or campaign goes live or becomes publicly available. This is stored as a Date column in monday.com.	dimension
Location Name	Location Name	The name or address of a specific geographical location. This is stored in a Location column in monday.com, which can include details like street, city, and country.	dimension
Margin	Margin	Represents the profit margin associated with an item on a monday.com board, usually stored as a numerical or percentage column value.	metric
Marketing Name	Marketing Name	The name used for marketing purposes for a product, campaign, or initiative. This is typically stored in a Text column.	dimension
Monday Item Email	Monday Item Email	The email address associated with a specific monday.com item. This is stored in an Email column, which can also include a display text.	dimension
Numbers	Numbers	A numerical value associated with an item, often used for tracking quantities, scores, or other metrics.	dimension
Overall Status	Overall Status	The current progress or state of an item, task, or project, typically represented by a customizable label and color. This is managed via a Status column in monday.com.	dimension
Owner	Owner	Represents a user or a group of users assigned to an item, often indicating responsibility or participation.	dimension
People	People	Represents a user or a group of users assigned to an item, often indicating responsibility or participation.	dimension
Person	Person	Represents a user or a group of users assigned to an item, often indicating responsibility or participation.	dimension
Priority	Priority	The level of importance or urgency assigned to an item, task, or project.	dimension
Product	Product	The specific product associated with an item or project. This is often represented by a Text, Dropdown, or a Board Relation column if products are managed on a separate board.	dimension
Program	Program	The overarching program an item or project belongs to. This can be a Text, Dropdown, or a Board Relation column if programs are defined on another board.	dimension
Program Name	Program Name	The name of the program associated with an item or project. This is typically stored in a Text or Dropdown column.	dimension
Program Type	Program Type	The classification or category of a program. This is often represented by a Status or Dropdown column.	dimension
Report Date	Report Date	The date for which a specific report was generated or is relevant. This is stored as a Date column in monday.com.	dimension
Sales Contact	Sales Contact	The primary sales representative or contact associated with an item or client. This is likely stored in a People column or a Text/Email column.	dimension
Send Date	Send Date	The scheduled or actual date when an item, such as an email or delivery, was sent. This is stored as a Date column in monday.com.	dimension
Send Time	Send Time	The scheduled or actual time when an item, such as an email or delivery, was sent. This is typically part of a Date column that also includes time information in monday.com.	dimension
Start Date	Start Date	The designated start date for a task, project, or timeline on an item.	dimension
Status	Status	The current status or progress of an item, often represented by labels like ‘Working on it,’ ‘Done,’ or ‘Stuck.’	dimension
Subitem IDs	Subitem IDs	A list of unique identifiers for subitems associated with a parent item.	metric
Subitems	Subitems	Sub-tasks or smaller components nested under a main item, each with its own properties.	dimension
Submission Date	Submission Date	The date when an item or document was submitted. This is stored as a Date column in monday.com.	dimension
Ticket Date	Ticket Date	The date when a support ticket or issue was created. This is stored as a Date column in monday.com.	dimension
Tier	Tier	A classification level or rank assigned to an item, often used to denote priority, importance, or service level. This is typically implemented using a Status or Dropdown column in monday.com.	dimension
Timeline	Timeline	A visual representation of a date range for a task or project, including a start and end date.	dimension
URL	URL	A web address linked to an item, team, or other entity.	dimension
Validity date	Validity date	The date indicating the period of validity for an item or agreement. This is typically stored as a Date column in monday.com.	dimension
Validity date - end	Validity date - end	The end date of a validity period for an item or agreement. This is stored as a Date column in monday.com.	dimension
Validity date - start	Validity date - start	The start date of a validity period for an item or agreement. This is stored as a Date column in monday.com.	dimension
Video	Video	Video files or links to video content relevant to an item or project. This is typically stored in a Files column or a Link column in monday.com.	dimension