monday.com: Most-used fields

The table below gives information about most-used fields that you can import from monday.com. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad Dates	Ad Dates	This refers to a monday.com Date column used to specify the start and end dates for an advertisement campaign or period. It supports various date formats and can include time.	dimension
Ad End Date	Ad End Date	The specific end date of an advertising campaign, usually extracted from a Date column or as part of a Timeline column.	dimension
Ad Start Date	Ad Start Date	The specific start date of an advertising campaign, usually extracted from a Date column or as part of a Timeline column.	dimension
Assigned	Assigned	Represents the user(s) or team assigned to an item or task on a monday.com board. This corresponds to a ‘People’ column type in the API, which allows assigning individuals or groups to responsibilities.	dimension
Attachments	Attachments	Files, documents, or media linked to an item, stored and managed by a Files column type.	dimension
Base URL	Base URL	The foundational URL or primary web address associated with an item, often stored in a URL or Text column on a monday.com board.	dimension
Board ID	Board ID	The unique identifier for a monday.com board.	metric
Board Name	Board Name	The user-defined name of a monday.com board.	dimension
Board Status	Board Status	The current operational state of a monday.com board (e.g., active, archived, deleted).	dimension
Buyer	Buyer	This field identifies the person or team responsible for a purchase or related task, using a monday.com People column. It allows assigning account members and provides access to their user details.	dimension
Category	Category	A classification or grouping for an item, often represented by a Status, Dropdown, or Text column on a monday.com board.	dimension
Checked	Checked	This field is a boolean indicator representing a simple yes/no or complete/incomplete status, implemented as a monday.com Checkbox column. It is used for tracking task completion, approvals, or confirmations.	dimension
Creation Log	Creation Log	System-generated data indicating when an item was created, often represented by a Creation Log column.	dimension
Creation log	Creation log	System-generated data indicating when an item was created, often represented by a Creation Log column.	dimension
Date	Date	A specific calendar date associated with an item, from a Date column type.	dimension
Date Added	Date Added	This field records the date and time when an item or task was created or added to the board, using a monday.com Date column. It can be automatically populated and is useful for tracking item age.	dimension
Due Date	Due Date	This field specifies the deadline for a task or project, implemented as a monday.com Date column. It captures the target completion date and time, critical for task management and reminders.	dimension
End Date	End Date	This field represents the conclusion date of a task, project, or event, stored as a monday.com Date column. It supports date and time values and can be used for tracking deadlines.	dimension
Fees	Fees	This field represents a monetary value or numerical amount, implemented as a monday.com Numbers column. It can be formatted to display various currencies and is used for tracking expenses, costs, or revenue.	metric
Files	Files	Digital files or documents associated with an item, stored and managed by a Files column type.	dimension
Final URL	Final URL	The ultimate or destination URL for an item, such as a landing page for an ad, often stored in a URL or Text column on a monday.com board.	dimension
Flight Date	Flight Date	This field specifies the date of a flight or related event, stored as a monday.com Date column. It captures the date and optionally time, relevant for travel planning or logistics.	dimension
Formula	Formula	The calculated output of a monday.com Formula column, based on other column values.	dimension
Group	Group	The logical grouping of items on a board, identified by its unique ID and title.	dimension
Item	Item	The name or title of a specific record or task on a board.	dimension
Item Email	Item Email	Represents an email address associated with a monday.com item, typically stored in an Email column type. This field allows users to store and retrieve email contact information directly on their boards.	dimension
Item ID	Item ID	The unique identifier for a specific record or task on a board.	dimension
Length	Length	Represents a numerical value indicating length, duration, or a generic quantity, typically stored in a Numbers, Duration, or similar numerical column type in monday.com.	dimension
Live Date	Live Date	This field indicates the date when an item, project, or campaign becomes active or goes live, using a monday.com Date column. It captures the date and optionally time.	dimension
Location Name	Location Name	The name of a geographical location, which is a component of the broader Location column type.	dimension
Locations/Geo	Locations/Geo	Geographical data including address, city, country, latitude, and longitude, from a Location column type.	dimension
Margin	Margin	Represents a numerical value, often a percentage or currency, indicating a margin. This is typically stored in a Numbers, Currency, or Formula column type in monday.com boards.	metric
Numbers	Numbers	A numerical value associated with an item, stored in a Numbers column type.	dimension
Overall Status	Overall Status	The comprehensive progress or state of an item or project, usually represented by a Status column on a monday.com board, indicating completion, progress, or other states.	dimension
People	People	Users assigned to an item, team, or project, identified by a People column type.	dimension
Product	Product	Represents the name or identifier of a product, likely stored as a Text, Dropdown, or Connect Boards column type, linking to product-related items or providing a product name.	dimension
Report Date	Report Date	This field indicates the specific date on which a report is generated or due, implemented as a monday.com Date column. It captures the date and optionally time, relevant for tracking reporting cycles.	dimension
Sales Contact	Sales Contact	This field identifies the sales team member or individual responsible for a sales opportunity or client, utilizing a monday.com People column. It enables assigning and managing sales-related responsibilities.	dimension
Start Date	Start Date	This field specifies the commencement date of a task, project, or event, stored as a monday.com Date column. It captures the date and optionally time, crucial for project planning and scheduling.	dimension
Status	Status	The current state or progress of an item, task, or project, defined by a Status column type.	dimension
Subitem IDs	Subitem IDs	The unique identifiers for sub-tasks or child items linked to a parent item.	dimension
Subitems	Subitems	A list of sub-tasks or child items linked to a parent item, including their IDs and names.	dimension
Team Members	Team Members	The individuals assigned to a task or item, identified through a People column type.	dimension
Ticket Date	Ticket Date	This field records the date associated with a ticket, such as its creation or a specific event related to it, using a monday.com Date column. It captures the date and optionally time, useful for tracking ticket lifecycles.	dimension
Timeline	Timeline	A column type representing a date range with a start and end date, often used for project phases or duration.	dimension
Video	Video	Represents a video file or a link to a video, typically stored in a Files or URL column type. This allows users to attach or reference video content within their monday.com items.	dimension