Nielsen One: Most-used fields#
The table below gives information about most-used fields that you can import from Nielsen One. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
adServerName |
adServerName |
The name of the ad server associated with the campaign. |
dimension |
advertiserId |
advertiserId |
The unique identifier for the advertiser. |
metric |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
brandId |
brandId |
The unique identifier for the brand. |
dimension |
brandName |
brandName |
The name of the brand. |
dimension |
campaignEndDate |
campaignEndDate |
The end date of the campaign. |
dimension |
campaignId |
campaignId |
The unique identifier for a campaign. |
dimension |
campaignName |
campaignName |
The name of the campaign. |
dimension |
campaignStartDate |
campaignStartDate |
The start date of the campaign. |
dimension |
campaignStatus |
campaignStatus |
The current status of the campaign, such as Active, Completed, or Canceled. |
dimension |
campaignType |
campaignType |
The type of campaign, such as Nielsen One or Combined Campaigns. |
dimension |
country |
country |
The country code where the campaign is active or reported. |
dimension |
countryName |
countryName |
The name of the country. |
dimension |
darCampaignId |
darCampaignId |
The unique identifier for a campaign in the Nielsen Digital Ad Ratings (DAR) system, which may be mapped to an ad server’s campaign ID. |
dimension |
date |
date |
A specific date for which data is collected or reported. |
dimension |
deliveryType |
deliveryType |
The type of data delivery for the report. |
dimension |
demographic |
demographic |
Specifies a particular demographic group for audience measurement. |
dimension |
demographics |
demographics |
A set of demographic characteristics used for audience targeting and measurement. |
dimension |
effectiveEndDate |
effectiveEndDate |
The effective end date for which the campaign data is reported. |
dimension |
effectiveStartDate |
effectiveStartDate |
The effective start date from which the campaign data is reported. |
dimension |
endDate |
endDate |
The end date for the reporting period. |
dimension |
placementId |
placementId |
The unique identifier for an ad placement. |
dimension |
placementName |
placementName |
The name of the ad placement. |
dimension |
platform |
platform |
The platform where the advertisement was displayed (e.g., digital, TV). |
dimension |
primaryCountry |
primaryCountry |
The primary country code associated with the campaign. |
dimension |
publisherId |
publisherId |
The unique identifier for the publisher. |
dimension |
releaseStatus |
releaseStatus |
The latest release status of the campaign data for a specific date. |
dimension |
reportableStatus |
reportableStatus |
dimension |
|
reportingFrequency |
reportingFrequency |
The frequency at which the data is reported (e.g., daily, weekly, monthly, quarterly, lifetime). |
dimension |
siteId |
siteId |
The unique identifier for a publisher site where ads are placed. |
dimension |
startDate |
startDate |
The start date for the reporting period. |
dimension |
tagPlacementId |
tagPlacementId |
The unique identifier for the placement tag. |
dimension |
tvDataSource |
tvDataSource |
The source of TV viewership data (e.g., panel, big_data). |
dimension |
tvRatingStream |
tvRatingStream |
The TV rating stream type for viewership data (e.g., Live, Live+3, Live+7). |
dimension |