Piano Analytics: Most-used fields#
The table below gives information about most-used fields that you can import from Piano Analytics. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
date Dimension
The specific date when the event or data was recorded.
date_week Dimension
The week of the year when the event or data was recorded.
event_name Dimension
The name of the event tracked on your website or application.
geo_country Dimension
The country from which the user or visitor accessed the site.
m_events Metric
The total number of events recorded.
m_events_all Metric
Represents the total count of all tracked user events on your digital properties, such as page views, clicks, or conversions.
m_new_visitors Metric
The number of unique visitors who are visiting the site for the first time.
m_unique_visitors Metric
The number of distinct individuals who visited the site during the reporting period.
m_visits Metric
The total number of visits to the site.
site Dimension
The label or name of the website or application related to the measured event.
site_id Dimension
The unique identifier for the website or application.
site_platform Dimension
Refers to the platform type (e.g., web browser, native mobile app) from which an event or user interaction originates. (from previous search result)
src_campaign Dimension
The name or identifier of the marketing campaign that drove the traffic.
src_content Dimension
The specific content (e.g., banner, email title) that was clicked or engaged with.
src_creation Dimension
Indicates the specific element or advertisement that led to a marketing campaign event.
src_format Dimension
Describes the format of the creative element or advertisement that initiated a marketing campaign event.
src_medium Dimension
The category of the traffic source (e.g., 'organic', 'cpc', 'referral').
src_term Dimension
Indicates the search term or keyword used by a visitor that led them to the digital property.
status Dimension
This field indicates the processing status of a data property within Piano Analytics. It reflects whether a property is actively being processed and stored. Possible values include 'Validated' (actively processed and stored), 'Reserved' (standard property provided by Piano Analytics), 'Unexpected' (newly detected property), or 'Disabled' (data no longer processed or stored, but historical data is still available for querying).
transaction_status Dimension
Describes the current state or outcome of an e-commerce transaction, such as completed, pending, or failed. (from previous search result)
utm_campaign Dimension
The value of the utm_campaign parameter, used to identify a specific campaign.
utm_content Dimension
The value of the utm_content parameter, used to differentiate similar content within the same ad or link.