Quantcast: Most-used fields

The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
100% Completion Rate	100% Completion Rate	The percentage of video ads that were watched to 100% completion.	metric
100% Completion Rate (Audible & Visible)	100% Completion Rate (Audible & Visible)	The percentage of video ads that were watched to 100% completion while also being audible and visible.	metric
100% Listen Through Rate	100% Listen Through Rate	The percentage of audio ads that were listened to 100% completion.	metric
25% Completion Rate	25% Completion Rate	The percentage of video ads that were watched to at least 25% completion.	metric
25% Listen Through Rate	25% Listen Through Rate	The percentage of audio ads that were listened to at least 25% completion.	metric
50% Completion Rate	50% Completion Rate	The percentage of video ads that were watched to at least 50% completion.	metric
50% Listen Through Rate	50% Listen Through Rate	The percentage of audio ads that were listened to at least 50% completion.	metric
75% Completion Rate	75% Completion Rate	The percentage of video ads that were watched to at least 75% completion.	metric
75% Listen Through Rate	75% Listen Through Rate	The percentage of audio ads that were listened to at least 75% completion.	metric
Account ID	Account ID	Unique identifier for an advertising account.	dimension
Account Name	Account Name	The name associated with the advertising account.	dimension
Ad Agency Fees	Ad Agency Fees	Fees charged by the ad agency for managing campaigns.	metric
Ad External Fees	Ad External Fees	Additional external fees related to advertising, beyond agency fees.	metric
Ad Set ID	Ad Set ID	Unique identifier for an ad set within a campaign.	dimension
Ad Set Name	Ad Set Name	The name of the ad set.	dimension
Ad Spend	Ad Spend	The total amount spent on advertising campaigns.	dimension
Age	Age	Demographic breakdown by age group of the audience.	dimension
App ID	App ID		dimension
Budget Delivered	Budget Delivered	The portion of the allocated campaign budget that has been spent or delivered.	metric
CPCL	CPCL	Cost per completed listen for audio ads.	metric
CPCV	CPCV	Cost per completed view for video ads.	metric
CPCV (Audible & Visible)	CPCV (Audible & Visible)	Cost per completed view for video ads that were both audible and visible.	metric
CPM	CPM	Cost per mille, or cost per thousand impressions.	metric
CTR(%)	CTR(%)	Click-through rate, the percentage of impressions that result in a click.	metric
Campaign ID	Campaign ID	Unique identifier for an advertising campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Channel	Channel		dimension
City	City	The specific city where ad impressions or clicks occurred.	dimension
Click Results	Click Results	The number of results generated from clicks on an ad.	metric
Clicks (Advanced IVT)	Clicks (Advanced IVT)	The number of clicks identified as Advanced Invalid Traffic.	metric
Clicks (General IVT)	Clicks (General IVT)	The number of clicks identified as General Invalid Traffic.	metric
Completed Listens	Completed Listens	The total number of audio ads that were listened to 100% completion.	metric
Completed Views	Completed Views	The total number of video ads that were watched to 100% completion.	metric
Completed Views (Audible & Visible)	Completed Views (Audible & Visible)	The total number of video ads that were watched to 100% completion while also being audible and visible.	metric
Cookie Type	Cookie Type		dimension
Cost Per Household Reach	Cost Per Household Reach	The cost incurred to reach a single household.	metric
Cost Per Reach	Cost Per Reach	The cost incurred to reach a single unique individual or device.	metric
Cost Per Result	Cost Per Result	The cost incurred to achieve one desired action or conversion.	metric
Country/Territory	Country/Territory	Geographic breakdown by country or territory where ad impressions or clicks occurred.	dimension
Creative ID	Creative ID	Unique identifier for an ad creative.	dimension
Creative Name	Creative Name	The name of the ad creative.	dimension
Currency	Currency	The currency used for financial metrics and ad spend.	dimension
Day	Day	The specific day for which the data is reported.	dimension
Deal ID	Deal ID		dimension
Deal Name	Deal Name		dimension
Device Frequency	Device Frequency	The average number of times a unique device was exposed to an ad.	metric
Device Make	Device Make		dimension
Device Reach	Device Reach	The number of unique devices that were reached by the ad campaign.	metric
Device Type	Device Type	The type of device (e.g., mobile, desktop, tablet) used to view the ad.	dimension
Domain/App	Domain/App	The website domain or mobile application where the ad was displayed.	dimension
Education	Education		dimension
Environment	Environment		dimension
Exchange	Exchange		dimension
Gender	Gender	Demographic breakdown by gender of the audience.	dimension
Household Children	Household Children		dimension
Household Frequency	Household Frequency	The average number of times a unique household was exposed to an ad.	metric
Household Reach	Household Reach	The number of unique households that were reached by the ad campaign.	metric
ISP	ISP		dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Income	Income		dimension
Measured Impressions	Measured Impressions	Impressions that were successfully measured by viewability or other metrics.	metric
Metro Area	Metro Area	The specific metropolitan area where ad impressions or clicks occurred.	dimension
Month	Month	The specific month for which the data is reported.	dimension
NET_AVOC_CPCV_LOCAL	NET_AVOC_CPCV_LOCAL	Net Cost Per Completed View audible & visible. This metric is deprecated.	metric
Net Ad Spend	Net Ad Spend	The total amount spent on advertising after deducting any fees or adjustments.	metric
Operating System	Operating System		dimension
ROAS(%)	ROAS(%)	Return on Ad Spend, the percentage of revenue generated for every unit of ad spend.	metric
Region	Region	The geographic region where ad impressions or clicks occurred.	dimension
Results	Results	The number of desired actions or conversions achieved from an ad campaign.	metric
Revenue	Revenue	The total revenue generated from advertising campaigns.	metric
Survey Agency Fees	Survey Agency Fees	Fees charged by an agency for managing survey-related activities.	metric
Survey External Fees	Survey External Fees	External fees associated with surveys.	metric
Survey Spend	Survey Spend	The total amount spent on survey-related activities.	metric
Targeting Type	Targeting Type		dimension
View Results	View Results	The number of results generated from ad views.	metric
Viewability(%)	Viewability(%)	The percentage of impressions that were considered viewable according to industry standards.	metric
Viewable Impressions	Viewable Impressions	The number of impressions that met the industry standard for viewability.	metric
Week	Week	The specific week for which the data is reported.	dimension
account_id	account_id	Unique identifier for an advertising account.	dimension
ad_set_id	ad_set_id	Unique identifier for the ad set.	dimension
ad_set_name	ad_set_name	Name of the ad set.	dimension
age	age	Age of the users in the audience.	dimension
agency_fees	agency_fees	Total creative agency cost.	metric
audio_completion_rate	audio_completion_rate	The overall completion rate for audio ads.	metric
billable_cpm	billable_cpm	The cost per thousand impressions used for billing purposes.	metric
budget_delivered	budget_delivered	The total advertising budget that has been spent or delivered for a campaign.	metric
campaign_id	campaign_id	Unique identifier for the campaign.	dimension
campaign_name	campaign_name	Name of the campaign.	dimension
click_results	click_results	Number of results coming from users who clicked the ad.	metric
clicks	clicks	The total number of clicks on the advertisement.	metric
completed_listens	completed_listens	The total number of audio ads that were listened to 100% completion.	metric
completed_views	completed_views	Number of views that were completed.	metric
completion_rate	completion_rate	Full completion rate, calculated as Completed views divided by Impressions.	metric
cost_per_household_reach	cost_per_household_reach	The average cost to reach one unique household with an advertising campaign.	metric
cost_per_reach	cost_per_reach	The average cost to reach one unique individual or device with an advertising campaign.	metric
cpa	cpa	Cost per result, calculated as Budget delivered divided by Results.	metric
cpm	cpm	Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.	metric
creative_id	creative_id	Unique identifier for the creative.	dimension
creative_name	creative_name	Name of the creative.	dimension
ctr	ctr	Click-through rate, calculated as Clicks divided by Impressions.	metric
date	date	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
device_frequency	device_frequency	The average number of times an ad is shown to a unique device within a specified period.	metric
device_reach	device_reach	The total number of unique devices that were exposed to an advertisement.	metric
device_type	device_type	The type of device used by the audience (e.g., mobile, desktop, tablet).	dimension
ecpm	ecpm	Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.	metric
external_fees	external_fees	Fees incurred from external services or partners for advertising campaigns.	metric
first_quartile_audio_completion_rate	first_quartile_audio_completion_rate	The percentage of audio ads that were listened to at least 25% completion.	metric
first_quartile_completion_rate	first_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 25% completion.	metric
frequency	frequency	The average number of times an ad is shown to a unique user or device within a specified period.	metric
gender	gender	Gender of the users in the audience.	dimension
general_clicks	general_clicks	The total number of clicks on an ad or content.	metric
geo_country	geo_country	The geographical country where the audience is located.	dimension
geo_region	geo_region	The geographical region where the audience is located.	dimension
household_frequency	household_frequency	The average number of times an ad is shown to a unique household within a specified period.	metric
household_reach	household_reach	The total number of unique households that were exposed to an advertisement.	metric
impressions	impressions	Number of times an ad was displayed.	metric
inventory_adjustment_fees	inventory_adjustment_fees	Fees related to adjustments in ad inventory costs.	metric
inventory_cost	inventory_cost	Total cost for inventory.	metric
measured_impressions	measured_impressions	The total number of times an ad was displayed, as measured by the platform.	metric
media_fees	media_fees	Total cost for creative media.	metric
net_cpa	net_cpa	Net cost per result, calculated as Net creative spend divided by Results.	metric
net_cpcv	net_cpcv	Net Cost Per Completed View. This metric is deprecated.	metric
net_cpm	net_cpm	Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.	metric
net_roas	net_roas	Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.	metric
net_spend	net_spend	Total cost for creative (net).	metric
non_media_fees	non_media_fees	Total cost for creative non-media expenses.	metric
reach	reach	The total number of unique individuals or devices that were exposed to an advertisement.	metric
results	results	Number of results achieved by the campaign.	metric
revenue	revenue	Money generated from normal business operations, calculated as the average sales price times the number of units sold.	metric
roas	roas	Return on Ad Spend, calculated as Revenue divided by Budget delivered.	metric
second_quartile_audio_completion_rate	second_quartile_audio_completion_rate	The percentage of audio ads that were listened to at least 50% completion.	metric
second_quartile_completion_rate	second_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 50% completion.	metric
spend	spend	Total cost spent on creative content.	metric
survey_agency_fees	survey_agency_fees	Total survey agency cost.	metric
survey_external_fees	survey_external_fees	Fees incurred from external services or partners specifically for survey-related activities.	metric
survey_inventory_adjustment_fees	survey_inventory_adjustment_fees	Fees or financial adjustments applied due to changes in the allocated or used survey inventory, similar to ad inventory adjustments but specific to survey placements.	metric
survey_media_fees	survey_media_fees	Total cost for survey media.	metric
survey_net_spend	survey_net_spend	Total cost for survey (net).	metric
survey_non_media_fees	survey_non_media_fees	Total cost for survey non-media expenses.	metric
survey_spend	survey_spend	Total cost spent on surveys.	metric
third_quartile_audio_completion_rate	third_quartile_audio_completion_rate	The percentage of audio ads that were listened to at least 75% completion.	metric
third_quartile_completion_rate	third_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 75% completion.	metric
view_results	view_results	Number of results coming from users who saw the ad.	metric
viewability	viewability	The percentage of ad impressions that were deemed viewable according to industry standards.	metric
viewable_impressions	viewable_impressions	The total number of ad impressions that met the industry standard for viewability.	metric