Quantcast: Most-used fields#
The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
NET_AVOC_CPCV_LOCAL |
NET_AVOC_CPCV_LOCAL |
Net Cost Per Completed View audible & visible. This metric is deprecated. |
metric |
ad_set_id |
ad_set_id |
Unique identifier for the ad set. |
dimension |
ad_set_name |
ad_set_name |
Name of the ad set. |
dimension |
age |
age |
Age of the users in the audience. |
dimension |
agency_fees |
agency_fees |
Total creative agency cost. |
metric |
billable_cpm |
billable_cpm |
The cost per thousand impressions used for billing purposes. |
metric |
budget_delivered |
budget_delivered |
The total advertising budget that has been spent or delivered for a campaign. |
metric |
campaign_id |
campaign_id |
Unique identifier for the campaign. |
dimension |
campaign_name |
campaign_name |
Name of the campaign. |
dimension |
click_results |
click_results |
Number of results coming from users who clicked the ad. |
metric |
clicks |
clicks |
The total number of clicks on the advertisement. |
metric |
completed_views |
completed_views |
Number of views that were completed. |
metric |
completion_rate |
completion_rate |
Full completion rate, calculated as Completed views divided by Impressions. |
metric |
cost_per_household_reach |
cost_per_household_reach |
The average cost to reach one unique household with an advertising campaign. |
metric |
cost_per_reach |
cost_per_reach |
The average cost to reach one unique individual or device with an advertising campaign. |
metric |
cpa |
cpa |
Cost per result, calculated as Budget delivered divided by Results. |
metric |
cpm |
cpm |
Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions. |
metric |
creative_id |
creative_id |
Unique identifier for the creative. |
dimension |
creative_name |
creative_name |
Name of the creative. |
dimension |
ctr |
ctr |
Click-through rate, calculated as Clicks divided by Impressions. |
metric |
date |
date |
The specific date for which the data is reported, formatted as YYYY-MM-DD. |
dimension |
device_frequency |
device_frequency |
The average number of times an ad is shown to a unique device within a specified period. |
metric |
device_reach |
device_reach |
The total number of unique devices that were exposed to an advertisement. |
metric |
device_type |
device_type |
The type of device used by the audience (e.g., mobile, desktop, tablet). |
dimension |
ecpm |
ecpm |
Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions. |
metric |
external_fees |
external_fees |
Fees incurred from external services or partners for advertising campaigns. |
metric |
first_quartile_completion_rate |
first_quartile_completion_rate |
The percentage of advertisements (video or audio) that were played to at least 25% completion. |
metric |
frequency |
frequency |
The average number of times an ad is shown to a unique user or device within a specified period. |
metric |
gender |
gender |
Gender of the users in the audience. |
dimension |
general_clicks |
general_clicks |
The total number of clicks on an ad or content. |
metric |
geo_country |
geo_country |
The geographical country where the audience is located. |
dimension |
geo_region |
geo_region |
The geographical region where the audience is located. |
dimension |
household_frequency |
household_frequency |
The average number of times an ad is shown to a unique household within a specified period. |
metric |
household_reach |
household_reach |
The total number of unique households that were exposed to an advertisement. |
metric |
impressions |
impressions |
Number of times an ad was displayed. |
metric |
inventory_adjustment_fees |
inventory_adjustment_fees |
Fees related to adjustments in ad inventory costs. |
metric |
inventory_cost |
inventory_cost |
Total cost for inventory. |
metric |
measured_impressions |
measured_impressions |
The total number of times an ad was displayed, as measured by the platform. |
metric |
media_fees |
media_fees |
Total cost for creative media. |
metric |
net_cpa |
net_cpa |
Net cost per result, calculated as Net creative spend divided by Results. |
metric |
net_cpcv |
net_cpcv |
Net Cost Per Completed View. This metric is deprecated. |
metric |
net_cpm |
net_cpm |
Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions. |
metric |
net_roas |
net_roas |
Net Return on Ad Spend, calculated as Revenue divided by Net creative spend. |
metric |
net_spend |
net_spend |
Total cost for creative (net). |
metric |
non_media_fees |
non_media_fees |
Total cost for creative non-media expenses. |
metric |
reach |
reach |
The total number of unique individuals or devices that were exposed to an advertisement. |
metric |
results |
results |
Number of results achieved by the campaign. |
metric |
revenue |
revenue |
Money generated from normal business operations, calculated as the average sales price times the number of units sold. |
metric |
roas |
roas |
Return on Ad Spend, calculated as Revenue divided by Budget delivered. |
metric |
second_quartile_completion_rate |
second_quartile_completion_rate |
The percentage of advertisements (video or audio) that were played to at least 50% completion. |
metric |
spend |
spend |
Total cost spent on creative content. |
metric |
survey_agency_fees |
survey_agency_fees |
Total survey agency cost. |
metric |
survey_external_fees |
survey_external_fees |
Fees incurred from external services or partners specifically for survey-related activities. |
metric |
survey_inventory_adjustment_fees |
survey_inventory_adjustment_fees |
Fees or financial adjustments applied due to changes in the allocated or used survey inventory, similar to ad inventory adjustments but specific to survey placements. |
metric |
survey_media_fees |
survey_media_fees |
Total cost for survey media. |
metric |
survey_net_spend |
survey_net_spend |
Total cost for survey (net). |
metric |
survey_non_media_fees |
survey_non_media_fees |
Total cost for survey non-media expenses. |
metric |
survey_spend |
survey_spend |
Total cost spent on surveys. |
metric |
third_quartile_completion_rate |
third_quartile_completion_rate |
The percentage of advertisements (video or audio) that were played to at least 75% completion. |
metric |
view_results |
view_results |
Number of results coming from users who saw the ad. |
metric |
viewability |
viewability |
The percentage of ad impressions that were deemed viewable according to industry standards. |
metric |
viewable_impressions |
viewable_impressions |
The total number of ad impressions that met the industry standard for viewability. |
metric |