Quantcast: Most-used fields#
The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
100% Completion Rate |
100% Completion Rate |
metric |
100% Completion Rate (Audible & Visible) |
100% Completion Rate (Audible & Visible) |
metric |
100% Listen Through Rate |
100% Listen Through Rate |
metric |
25% Completion Rate |
25% Completion Rate |
metric |
25% Listen Through Rate |
25% Listen Through Rate |
metric |
50% Completion Rate |
50% Completion Rate |
metric |
50% Listen Through Rate |
50% Listen Through Rate |
metric |
75% Completion Rate |
75% Completion Rate |
metric |
75% Listen Through Rate |
75% Listen Through Rate |
metric |
Account ID |
Account ID |
metric |
Account Name |
Account Name |
dimension |
Ad Agency Fees |
Ad Agency Fees |
metric |
Ad External Fees |
Ad External Fees |
metric |
Ad Inventory Adjustment Fees |
Ad Inventory Adjustment Fees |
metric |
Ad Inventory Cost |
Ad Inventory Cost |
metric |
Ad Media Fees |
Ad Media Fees |
metric |
Ad Non Media Fees |
Ad Non Media Fees |
metric |
Ad Set ID |
Ad Set ID |
metric |
Ad Set Name |
Ad Set Name |
dimension |
Ad Spend |
Ad Spend |
metric |
Age |
Age |
dimension |
App ID |
App ID |
dimension |
Budget Delivered |
Budget Delivered |
metric |
BuyVolume |
BuyVolume |
metric |
BuyVolumeCompletedViews |
BuyVolumeCompletedViews |
metric |
BuyVolumeImpressions |
BuyVolumeImpressions |
metric |
BuyVolumeViewStarts |
BuyVolumeViewStarts |
metric |
CPCL |
CPCL |
metric |
CPCV |
CPCV |
metric |
CPCV (Audible & Visible) |
CPCV (Audible & Visible) |
metric |
CPM |
CPM |
metric |
CTR(%) |
CTR(%) |
metric |
Campaign ID |
Campaign ID |
metric |
Campaign Name |
Campaign Name |
dimension |
Channel |
Channel |
dimension |
City |
City |
dimension |
Click Results |
Click Results |
metric |
Clicks (Advanced IVT) |
Clicks (Advanced IVT) |
metric |
Clicks (General IVT) |
Clicks (General IVT) |
metric |
Completed Listens |
Completed Listens |
metric |
Completed Views |
Completed Views |
metric |
Completed Views (Audible & Visible) |
Completed Views (Audible & Visible) |
metric |
Cookie Type |
Cookie Type |
dimension |
Cost Per Household Reach |
Cost Per Household Reach |
metric |
Cost Per Reach |
Cost Per Reach |
metric |
Cost Per Result |
Cost Per Result |
metric |
Country/Territory |
Country/Territory |
dimension |
Creative ID |
Creative ID |
metric |
Creative Name |
Creative Name |
dimension |
Currency |
Currency |
dimension |
Data source |
Data source |
dimension |
Date |
Date |
dimension |
Day |
Day |
dimension |
Deal ID |
Deal ID |
dimension |
Deal Name |
Deal Name |
dimension |
Device Frequency |
Device Frequency |
metric |
Device Make |
Device Make |
dimension |
Device Reach |
Device Reach |
metric |
Device Type |
Device Type |
dimension |
Domain/App |
Domain/App |
dimension |
Education |
Education |
dimension |
Environment |
Environment |
dimension |
Exchange |
Exchange |
dimension |
Gender |
Gender |
dimension |
Gross_Spend |
Gross_Spend |
metric |
Household Children |
Household Children |
dimension |
Household Frequency |
Household Frequency |
metric |
Household Reach |
Household Reach |
metric |
ISP |
ISP |
dimension |
Id |
Id |
dimension |
Impressions |
Impressions |
metric |
Income |
Income |
dimension |
Measured Impressions |
Measured Impressions |
metric |
Metro Area |
Metro Area |
dimension |
Month |
Month |
dimension |
NET_AVOC_CPCV_LOCAL |
NET_AVOC_CPCV_LOCAL |
metric |
Name |
Name |
dimension |
Net Ad Spend |
Net Ad Spend |
metric |
Net CPCL |
Net CPCL |
metric |
Net CPCV |
Net CPCV |
metric |
Net CPCV (Audible & Visible) |
Net CPCV (Audible & Visible) |
metric |
Net CPM |
Net CPM |
metric |
Net Cost Per Result |
Net Cost Per Result |
metric |
Net ROAS(%) |
Net ROAS(%) |
metric |
Net Survey Spend |
Net Survey Spend |
metric |
Operating System |
Operating System |
dimension |
ROAS(%) |
ROAS(%) |
metric |
Region |
Region |
dimension |
Results |
Results |
metric |
Revenue |
Revenue |
metric |
Survey Agency Fees |
Survey Agency Fees |
metric |
Survey External Fees |
Survey External Fees |
metric |
Survey Inventory Adjustment Fees |
Survey Inventory Adjustment Fees |
metric |
Survey Media Fees |
Survey Media Fees |
metric |
Survey Non Media Fees |
Survey Non Media Fees |
metric |
Survey Spend |
Survey Spend |
metric |
Targeting Type |
Targeting Type |
dimension |
View Results |
View Results |
metric |
Viewability(%) |
Viewability(%) |
metric |
Viewable Impressions |
Viewable Impressions |
metric |
Week |
Week |
dimension |
account_id |
account_id |
dimension |
account_name |
account_name |
dimension |
ad_set_id |
ad_set_id |
dimension |
ad_set_name |
ad_set_name |
dimension |
adserving_cost |
adserving_cost |
metric |
adserving_type_display |
adserving_type_display |
dimension |
age |
age |
dimension |
agency_commission |
agency_commission |
metric |
agency_commission_rate |
agency_commission_rate |
metric |
agency_fees |
agency_fees |
metric |
audience |
audience |
dimension |
audio_completion_rate |
audio_completion_rate |
metric |
billable_cpm |
billable_cpm |
metric |
budget_delivered |
budget_delivered |
metric |
campaign_id |
campaign_id |
dimension |
campaign_name |
campaign_name |
dimension |
channel_name |
channel_name |
dimension |
click_results |
click_results |
metric |
clicks |
clicks |
metric |
complete_views |
complete_views |
metric |
completed_listens |
completed_listens |
metric |
completed_views |
completed_views |
metric |
completion_rate |
completion_rate |
metric |
cost_per_household_reach |
cost_per_household_reach |
metric |
cost_per_reach |
cost_per_reach |
metric |
cpa |
cpa |
metric |
cpm |
cpm |
metric |
creative_id |
creative_id |
dimension |
creative_name |
creative_name |
dimension |
creative_name_display |
creative_name_display |
dimension |
creative_size_display |
creative_size_display |
dimension |
ctr |
ctr |
metric |
current_date |
current_date |
dimension |
date |
date |
dimension |
device_frequency |
device_frequency |
metric |
device_reach |
device_reach |
metric |
device_type |
device_type |
dimension |
eCPM |
eCPM |
metric |
ecpm |
ecpm |
metric |
external_fees |
external_fees |
metric |
first_quartile_audio_completion_rate |
first_quartile_audio_completion_rate |
metric |
first_quartile_completion_rate |
first_quartile_completion_rate |
metric |
frequency |
frequency |
metric |
gender |
gender |
dimension |
general_clicks |
general_clicks |
metric |
geo_country |
geo_country |
dimension |
geo_region |
geo_region |
dimension |
household_frequency |
household_frequency |
metric |
household_reach |
household_reach |
metric |
impressions |
impressions |
metric |
inventory_adjustment_fees |
inventory_adjustment_fees |
metric |
inventory_cost |
inventory_cost |
metric |
measured_impressions |
measured_impressions |
metric |
media_cost_value |
media_cost_value |
metric |
media_fees |
media_fees |
metric |
net_cost |
net_cost |
metric |
net_cpa |
net_cpa |
metric |
net_cpcl |
net_cpcl |
metric |
net_cpcv |
net_cpcv |
metric |
net_cpm |
net_cpm |
metric |
net_roas |
net_roas |
metric |
net_spend |
net_spend |
metric |
non_media_fees |
non_media_fees |
metric |
reach |
reach |
metric |
results |
results |
metric |
revenue |
revenue |
metric |
roas |
roas |
metric |
second_quartile_audio_completion_rate |
second_quartile_audio_completion_rate |
metric |
second_quartile_completion_rate |
second_quartile_completion_rate |
metric |
site_name |
site_name |
dimension |
spend |
spend |
metric |
survey_agency_fees |
survey_agency_fees |
metric |
survey_external_fees |
survey_external_fees |
metric |
survey_inventory_adjustment_fees |
survey_inventory_adjustment_fees |
metric |
survey_media_fees |
survey_media_fees |
metric |
survey_net_spend |
survey_net_spend |
metric |
survey_non_media_fees |
survey_non_media_fees |
metric |
survey_spend |
survey_spend |
metric |
targeting_type_display |
targeting_type_display |
dimension |
third_quartile_audio_completion_rate |
third_quartile_audio_completion_rate |
metric |
third_quartile_completion_rate |
third_quartile_completion_rate |
metric |
vat |
vat |
metric |
vat_rate |
vat_rate |
metric |
view_results |
view_results |
metric |
viewability |
viewability |
metric |
viewable_impressions |
viewable_impressions |
metric |