Quantcast: Most-used fields#
The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Account ID Dimension
A unique identifier for the account.
Account Name Dimension
The name associated with the account.
Ad Agency Fees Metric
Total cost associated with the creative agency for advertising efforts.
Ad External Fees Metric
Costs incurred for external services or elements related to advertising, beyond internal agency fees.
Ad Set ID Dimension
Unique identifier for an ad set within a campaign.
Ad Set Name Dimension
The name of the ad set.
Age Dimension
The age demographic of the users.
App ID Dimension
A unique identifier for a mobile application where ads are displayed.
Budget Delivered Metric
The portion of the allocated campaign budget that has been spent or delivered.
CPCL Metric
Cost per click-through or cost per conversion lead, representing the average cost for a user to click an ad or perform a specific lead-generating action.
CPM Metric
Cost per thousand impressions, representing the average cost for one thousand ad impressions.
CTR(%) Metric
Click-Through Rate, which is the percentage of clicks on an ad out of the total number of impressions.
Campaign ID Dimension
Unique identifier for an advertising campaign.
Campaign Name Dimension
The name of the advertising campaign.
Channel Dimension
The advertising channel (e.g., display, video, mobile) through which an ad campaign is delivered.
City Dimension
The geographical city where an audience is located or where ad impressions occurred.
Click Results Metric
The number of clicks that have been recorded as results.
Clicks (Advanced IVT) Metric
Clicks filtered by advanced invalid traffic detection.
Clicks (General IVT) Metric
The number of clicks identified as General Invalid Traffic.
Cost Per Household Reach Metric
The cost incurred to reach a single household.
Cost Per Reach Metric
The cost incurred to reach a single unique individual or device.
Cost Per Result Metric
The cost incurred to achieve one desired action or conversion.
Country/Territory Dimension
The country where the users are geographically located.
Creative ID Dimension
Unique identifier for an ad creative.
Creative Name Dimension
The name of the ad creative.
Currency Dimension
The currency used for financial metrics and ad spend.
Day Dimension
The specific day for which the data is reported.
Device Make Dimension
The manufacturer or brand of the device (e.g., mobile phone, tablet) used by the audience.
Device Type Dimension
The category of device used by users, such as desktop, mobile, or tablet.
Domain/App Dimension
The website domain or mobile application where ad impressions or user activities occur.
Education Dimension
The educational attainment level of the audience, used for demographic segmentation.
Environment Dimension
The digital environment where an ad is displayed or user interaction occurs, such as device type (e.g., mobile, desktop) or platform.
Exchange Dimension
The ad exchange where impressions were bought or sold in a programmatic advertising campaign.
Gender Dimension
The gender demographic of the users.
Household Children Dimension
A demographic attribute indicating the presence or number of children in a household.
ISP Dimension
The Internet Service Provider used by the audience, which can provide insights into network usage or location.
Impressions Metric
The total number of times an ad was displayed.
Income Dimension
The estimated income level of the audience, used for demographic segmentation.
Industry Audience Dimension
Represents aggregated data about the industry or audience segment being targeted or analyzed.
Measured Impressions Metric
The total number of times an advertisement or content was displayed to users.
Month Dimension
The calendar month in which the data was collected or reported.
Operating System Dimension
The operating system (e.g., iOS, Android, Windows) of the device used by the audience.
Region Dimension
The geographical region within a country where the users are located.
Results Metric
The total number of desired actions or outcomes achieved.
Survey Spend Metric
The total amount spent on survey-related activities.
Targeting Type Dimension
The method or criteria used to target specific audience segments for an advertising campaign.
Total Budget Delivered Metric
The total amount of budget spent or delivered for an advertising campaign or ad set.
Viewable Impressions Metric
The number of ad impressions that met industry standards for viewability, meaning a significant portion of the ad was on screen for a minimum duration.
Week Dimension
The calendar week in which the data was collected or reported.
ad_set_id Dimension
Unique identifier for the ad set.
ad_set_name Dimension
Name of the ad set.
age Dimension
Age of the users in the audience.
agency_fees Metric
Total creative agency cost.
billable_cpm Metric
The cost per thousand impressions used for billing purposes.
budget_delivered Metric
The total advertising budget that has been spent or delivered for a campaign.
campaign_id Dimension
Unique identifier for the campaign.
campaign_name Dimension
Name of the campaign.
click_results Metric
Number of results coming from users who clicked the ad.
clicks Metric
The total number of clicks on the advertisement.
completed_views Metric
Number of views that were completed.
completion_rate Metric
Full completion rate, calculated as Completed views divided by Impressions.
cost_per_household_reach Metric
The average cost to reach one unique household with an advertising campaign.
cost_per_reach Metric
The average cost to reach one unique individual or device with an advertising campaign.
cpa Metric
Cost per result, calculated as Budget delivered divided by Results.
cpm Metric
Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.
creative_id Dimension
Unique identifier for the creative.
creative_name Dimension
Name of the creative.
ctr Metric
Click-through rate, calculated as Clicks divided by Impressions.
date Dimension
The specific date for which the data is reported, formatted as YYYY-MM-DD.
device_frequency Metric
The average number of times an ad is shown to a unique device within a specified period.
device_reach Metric
The total number of unique devices that were exposed to an advertisement.
device_type Dimension
The type of device used by the audience (e.g., mobile, desktop, tablet).
ecpm Metric
Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.
external_fees Metric
Fees incurred from external services or partners for advertising campaigns.
first_quartile_completion_rate Metric
The percentage of advertisements (video or audio) that were played to at least 25% completion.
frequency Metric
The average number of times an ad is shown to a unique user or device within a specified period.
gender Dimension
Gender of the users in the audience.
general_clicks Metric
The total number of clicks on an ad or content.
geo_country Dimension
The geographical country where the audience is located.
geo_region Dimension
The geographical region where the audience is located.
household_frequency Metric
The average number of times an ad is shown to a unique household within a specified period.
household_reach Metric
The total number of unique households that were exposed to an advertisement.
impressions Metric
Number of times an ad was displayed.
inventory_adjustment_fees Metric
Fees related to adjustments in ad inventory costs.
inventory_cost Metric
Total cost for inventory.
measured_impressions Metric
The total number of times an ad was displayed, as measured by the platform.
media_fees Metric
Total cost for creative media.
net_cpa Metric
Net cost per result, calculated as Net creative spend divided by Results.
net_cpm Metric
Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.
net_roas Metric
Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.
net_spend Metric
Total cost for creative (net).
non_media_fees Metric
Total cost for creative non-media expenses.
reach Metric
The total number of unique individuals or devices that were exposed to an advertisement.
results Metric
Number of results achieved by the campaign.
revenue Metric
Money generated from normal business operations, calculated as the average sales price times the number of units sold.
roas Metric
Return on Ad Spend, calculated as Revenue divided by Budget delivered.
second_quartile_completion_rate Metric
The percentage of advertisements (video or audio) that were played to at least 50% completion.
spend Metric
Total cost spent on creative content.
survey_agency_fees Metric
Total survey agency cost.
survey_external_fees Metric
Fees incurred from external services or partners specifically for survey-related activities.
survey_inventory_adjustment_fees Metric
Fees or financial adjustments applied due to changes in the allocated or used survey inventory, similar to ad inventory adjustments but specific to survey placements.
survey_media_fees Metric
Total cost for survey media.
survey_net_spend Metric
Total cost for survey (net).
survey_non_media_fees Metric
Total cost for survey non-media expenses.
survey_spend Metric
Total cost spent on surveys.
third_quartile_completion_rate Metric
The percentage of advertisements (video or audio) that were played to at least 75% completion.
view_results Metric
Number of results coming from users who saw the ad.
viewability Metric
The percentage of ad impressions that were deemed viewable according to industry standards.
viewable_impressions Metric
The total number of ad impressions that met the industry standard for viewability.