Quantcast: Most-used fields

The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
100% Completion Rate	100% Completion Rate	The percentage of video or audio ads that played to 100% completion.	metric
25% Completion Rate	25% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 25% completion.	metric
50% Completion Rate	50% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 50% completion.	metric
75% Completion Rate	75% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 75% completion.	metric
Account ID	Account ID	A unique identifier for a Quantcast account, used to retrieve account-specific data and reports.	dimension
Account Name	Account Name	The name of the advertising account within the Quantcast platform.	dimension
Ad Agency Fees	Ad Agency Fees	Total creative agency cost.	metric
Ad External Fees	Ad External Fees	Additional costs or charges incurred from third-party services or platforms related to advertising campaigns, beyond the direct media spend.	metric
Ad Set ID	Ad Set ID	Unique identifier for the ad set.	metric
Ad Set Name	Ad Set Name	Name of the ad set.	dimension
Age	Age	Demographic data representing the age group of the audience.	dimension
Budget Delivered	Budget Delivered	The total advertising budget that has been spent or delivered for a campaign.	metric
Campaign ID	Campaign ID	Unique identifier for the campaign.	dimension
Campaign Name	Campaign Name	Name of the campaign.	dimension
Clicks (Advanced IVT)	Clicks (Advanced IVT)	The number of clicks identified as advanced invalid traffic, indicating potential fraudulent or non-human interaction.	metric
Clicks (General IVT)	Clicks (General IVT)	The number of clicks identified as general invalid traffic, indicating potential fraudulent or non-human interaction.	metric
Completed Views	Completed Views	Number of views that were completed.	metric
Creative ID	Creative ID	Unique identifier for the creative.	dimension
Creative Name	Creative Name	Name of the creative.	dimension
Currency	Currency	The monetary unit in which financial data, such as costs and budgets, are reported.	dimension
Day	Day	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
Device Frequency	Device Frequency	The average number of times a user, utilizing the same device, viewed content or advertisements within a defined time period.	metric
Device Type	Device Type	The type of device used by the audience, such as desktop, mobile, or tablet, used for segmenting audience data.	dimension
Gender	Gender	Demographic data representing the gender of the audience.	dimension
Impressions	Impressions	Number of times an ad was displayed.	metric
Measured Impressions	Measured Impressions	The total number of ad impressions that were successfully measured by the Quantcast platform.	metric
NET_AVOC_CPCV_LOCAL	NET_AVOC_CPCV_LOCAL	Net Cost Per Completed View audible & visible. This metric is deprecated.	metric
Results	Results	Number of results achieved by the campaign.	metric
Revenue	Revenue	Money generated from normal business operations, calculated as the average sales price times the number of units sold.	metric
View Results	View Results	Number of results coming from users who saw the ad.	metric
Viewability	Viewability	Represents the measure of whether an advertisement had the opportunity to be seen by a user.	metric
Viewability(%)	Viewability(%)	The percentage of total ad impressions that were deemed viewable according to industry standards.	metric
Viewable Impressions	Viewable Impressions	The total number of ad impressions that met the industry standard for viewability.	metric
account_id	account_id	A unique identifier for a Quantcast account, used to retrieve account-specific data and reports.	dimension
ad_set_id	ad_set_id	Unique identifier for the ad set.	dimension
ad_set_name	ad_set_name	Name of the ad set.	dimension
age	age	Age of the users in the audience.	dimension
agency_fees	agency_fees	Total creative agency cost.	metric
billable_cpm	billable_cpm	The cost per thousand impressions used for billing purposes.	metric
budget_delivered	budget_delivered	The total advertising budget that has been spent or delivered for a campaign.	metric
campaign_id	campaign_id	Unique identifier for the campaign.	dimension
campaign_name	campaign_name	Name of the campaign.	dimension
click_results	click_results	Number of results coming from users who clicked the ad.	metric
clicks	clicks	The total number of clicks on the advertisement.	metric
completed_views	completed_views	Number of views that were completed.	metric
completion_rate	completion_rate	Full completion rate, calculated as Completed views divided by Impressions.	metric
cost_per_household_reach	cost_per_household_reach	The average cost to reach one unique household with an advertising campaign.	metric
cost_per_reach	cost_per_reach	The average cost to reach one unique individual or device with an advertising campaign.	metric
cpa	cpa	Cost per result, calculated as Budget delivered divided by Results.	metric
cpm	cpm	Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.	metric
creative_id	creative_id	Unique identifier for the creative.	dimension
creative_name	creative_name	Name of the creative.	dimension
ctr	ctr	Click-through rate, calculated as Clicks divided by Impressions.	metric
date	date	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
device_frequency	device_frequency	The average number of times an ad is shown to a unique device within a specified period.	metric
device_reach	device_reach	The total number of unique devices that were exposed to an advertisement.	metric
device_type	device_type	The type of device used by the audience (e.g., mobile, desktop, tablet).	dimension
ecpm	ecpm	Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.	metric
external_fees	external_fees	Fees incurred from external services or partners for advertising campaigns.	metric
first_quartile_completion_rate	first_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 25% completion.	metric
frequency	frequency	The average number of times an ad is shown to a unique user or device within a specified period.	metric
gender	gender	Gender of the users in the audience.	dimension
general_clicks	general_clicks	The total number of clicks on an ad or content.	metric
geo_country	geo_country	The geographical country where the audience is located.	dimension
geo_region	geo_region	The geographical region where the audience is located.	dimension
household_frequency	household_frequency	The average number of times an ad is shown to a unique household within a specified period.	metric
household_reach	household_reach	The total number of unique households that were exposed to an advertisement.	metric
impressions	impressions	Number of times an ad was displayed.	metric
inventory_adjustment_fees	inventory_adjustment_fees	Fees related to adjustments in ad inventory costs.	metric
inventory_cost	inventory_cost	Total cost for inventory.	metric
measured_impressions	measured_impressions	The total number of times an ad was displayed, as measured by the platform.	metric
media_fees	media_fees	Total cost for creative media.	metric
net_cpa	net_cpa	Net cost per result, calculated as Net creative spend divided by Results.	metric
net_cpcv	net_cpcv	Net Cost Per Completed View. This metric is deprecated.	metric
net_cpm	net_cpm	Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.	metric
net_roas	net_roas	Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.	metric
net_spend	net_spend	Total cost for creative (net).	metric
non_media_fees	non_media_fees	Total cost for creative non-media expenses.	metric
reach	reach	The total number of unique individuals or devices that were exposed to an advertisement.	metric
results	results	Number of results achieved by the campaign.	metric
revenue	revenue	Money generated from normal business operations, calculated as the average sales price times the number of units sold.	metric
roas	roas	Return on Ad Spend, calculated as Revenue divided by Budget delivered.	metric
second_quartile_completion_rate	second_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 50% completion.	metric
spend	spend	Total cost spent on creative content.	metric
survey_agency_fees	survey_agency_fees	Total survey agency cost.	metric
survey_external_fees	survey_external_fees	Fees incurred from external services or partners specifically for survey-related activities.	metric
survey_inventory_adjustment_fees	survey_inventory_adjustment_fees	Fees or financial adjustments applied due to changes in the allocated or used survey inventory, similar to ad inventory adjustments but specific to survey placements.	metric
survey_media_fees	survey_media_fees	Total cost for survey media.	metric
survey_net_spend	survey_net_spend	Total cost for survey (net).	metric
survey_non_media_fees	survey_non_media_fees	Total cost for survey non-media expenses.	metric
survey_spend	survey_spend	Total cost spent on surveys.	metric
third_quartile_completion_rate	third_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 75% completion.	metric
view_results	view_results	Number of results coming from users who saw the ad.	metric
viewability	viewability	The percentage of ad impressions that were deemed viewable according to industry standards.	metric
viewable_impressions	viewable_impressions	The total number of ad impressions that met the industry standard for viewability.	metric