Quantcast: Most-used fields#
The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
100% Completion Rate |
100% Completion Rate |
Full completion rate, calculated as Completed views divided by Impressions. |
metric |
100% Completion Rate (Audible & Visible) |
100% Completion Rate (Audible & Visible) |
Completion rate for views that were both audible and visible, calculated as Completed views (Audible & Visible) divided by Impressions. |
metric |
100% Listen Through Rate |
100% Listen Through Rate |
metric |
|
25% Completion Rate |
25% Completion Rate |
metric |
|
25% Listen Through Rate |
25% Listen Through Rate |
metric |
|
50% Completion Rate |
50% Completion Rate |
metric |
|
50% Listen Through Rate |
50% Listen Through Rate |
metric |
|
75% Completion Rate |
75% Completion Rate |
metric |
|
75% Listen Through Rate |
75% Listen Through Rate |
metric |
|
AVOC_CPCV_LOCAL |
AVOC_CPCV_LOCAL |
Cost Per Completed View (Audible & Visible), calculated as Budget delivered divided by Completed views (Audible & Visible). |
metric |
Account ID |
Account ID |
Unique identifier for the advertising account. |
metric |
Account Name |
Account Name |
The name of the account associated with the reported data. |
dimension |
Ad Agency Fees |
Ad Agency Fees |
Total creative agency cost. |
metric |
Ad External Fees |
Ad External Fees |
External fees specifically attributed to advertising campaigns. |
metric |
Ad Inventory Adjustment Fees |
Ad Inventory Adjustment Fees |
Fees related to adjustments in ad inventory costs for advertising campaigns. |
metric |
Ad Inventory Cost |
Ad Inventory Cost |
Total cost for ad inventory. |
metric |
Ad Media Fees |
Ad Media Fees |
Total cost for creative media. |
metric |
Ad Non Media Fees |
Ad Non Media Fees |
Total cost for creative non-media expenses. |
metric |
Ad Set ID |
Ad Set ID |
Unique identifier for the ad set. |
metric |
Ad Set Name |
Ad Set Name |
Name of the ad set. |
dimension |
Ad Spend |
Ad Spend |
Total cost spent on creative content. |
metric |
Age |
Age |
Age of the users in the audience. |
dimension |
App ID |
App ID |
dimension |
|
Budget Delivered |
Budget Delivered |
All in-platform budget delivered within the selected date range. This data may not be used for billing purposes. |
metric |
BuyVolume |
BuyVolume |
metric |
|
BuyVolumeCompletedViews |
BuyVolumeCompletedViews |
metric |
|
BuyVolumeImpressions |
BuyVolumeImpressions |
metric |
|
BuyVolumeViewStarts |
BuyVolumeViewStarts |
metric |
|
CPCL |
CPCL |
Cost Per Click. This metric represents the cost for each user click. |
metric |
CPCV |
CPCV |
Cost Per Completed View, calculated as Budget delivered divided by Completed views. |
metric |
CPCV (Audible & Visible) |
CPCV (Audible & Visible) |
Cost Per Completed View (Audible & Visible), calculated as Budget delivered divided by Completed views (Audible & Visible). |
metric |
CPCV_LOCAL |
CPCV_LOCAL |
Cost Per Completed View, calculated as Budget delivered divided by Completed views. |
metric |
CPM |
CPM |
Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions. |
metric |
CTR(%) |
CTR(%) |
Click-through rate, calculated as Clicks divided by Impressions. |
metric |
Campaign ID |
Campaign ID |
Unique identifier for the campaign. |
metric |
Campaign Name |
Campaign Name |
Name of the campaign. |
dimension |
Channel |
Channel |
The channel on which an activity was registered. |
dimension |
City |
City |
The city where the user’s activity originated. |
dimension |
Click Results |
Click Results |
Number of results coming from users who clicked the ad. |
metric |
Clicks (Advanced IVT) |
Clicks (Advanced IVT) |
The number of clicks, with advanced invalid traffic (IVT) filtering applied. |
metric |
Clicks (General IVT) |
Clicks (General IVT) |
The number of clicks, with general invalid traffic (IVT) filtering applied. |
metric |
Completed Listens |
Completed Listens |
metric |
|
Completed Views |
Completed Views |
Number of views that were completed. |
metric |
Completed Views (Audible & Visible) |
Completed Views (Audible & Visible) |
Number of completed views where the ad was both audible and visible (Audible and Visible On Complete). |
metric |
Cookie Type |
Cookie Type |
dimension |
|
Cost Per Household Reach |
Cost Per Household Reach |
metric |
|
Cost Per Reach |
Cost Per Reach |
metric |
|
Cost Per Result |
Cost Per Result |
Cost per result, calculated as Budget delivered divided by Results. |
metric |
Country/Territory |
Country/Territory |
The geographical country where the audience is located. |
dimension |
Creative ID |
Creative ID |
Unique identifier for the creative. |
metric |
Creative Name |
Creative Name |
Name of the creative. |
dimension |
Currency |
Currency |
dimension |
|
Data source |
Data source |
The name of the source for this data. |
dimension |
Date |
Date |
The specific date for which the data is reported, formatted as YYYY-MM-DD. |
dimension |
Day |
Day |
The specific date for which the data is reported, formatted as YYYY-MM-DD. |
dimension |
Deal ID |
Deal ID |
dimension |
|
Deal Name |
Deal Name |
dimension |
|
Device Frequency |
Device Frequency |
metric |
|
Device Make |
Device Make |
The manufacturer or brand of the device used (e.g., Apple, Samsung). |
dimension |
Device Reach |
Device Reach |
metric |
|
Device Type |
Device Type |
The type of device used by the audience (e.g., mobile, desktop, tablet). |
dimension |
Domain/App |
Domain/App |
dimension |
|
Education |
Education |
dimension |
|
Environment |
Environment |
The context or setting in which an ad was displayed (e.g., web browser, mobile app). |
dimension |
Exchange |
Exchange |
dimension |
|
Gender |
Gender |
Gender of the users in the audience. |
dimension |
Gross_Spend |
Gross_Spend |
The total cost spent on creative and surveys before any deductions. |
metric |
Household Children |
Household Children |
dimension |
|
Household Frequency |
Household Frequency |
metric |
|
Household Reach |
Household Reach |
metric |
|
ISP |
ISP |
dimension |
|
Id |
Id |
A unique identifier for an entity (e.g., account, campaign, creative). |
dimension |
Impressions |
Impressions |
Number of times an ad was displayed. |
metric |
Income |
Income |
dimension |
|
Measured Impressions |
Measured Impressions |
The total number of times an ad was displayed, as measured by the platform. |
metric |
Metro Area |
Metro Area |
dimension |
|
Month |
Month |
The month for which the data is reported. |
dimension |
NET_AVOC_CPCV_LOCAL |
NET_AVOC_CPCV_LOCAL |
Net Cost Per Completed View audible & visible. This metric is deprecated. |
metric |
Name |
Name |
The name of an entity (e.g., account, campaign, creative). |
dimension |
Net Ad Spend |
Net Ad Spend |
Total cost for creative (net). |
metric |
Net CPCL |
Net CPCL |
Net Cost Per Click, representing the net cost for each user click. |
metric |
Net CPCV |
Net CPCV |
Net Cost Per Completed View. This metric is deprecated. |
metric |
Net CPCV (Audible & Visible) |
Net CPCV (Audible & Visible) |
Net Cost Per Completed View audible & visible. This metric is deprecated. |
metric |
Net CPM |
Net CPM |
Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions. |
metric |
Net Cost Per Result |
Net Cost Per Result |
Net cost per result, calculated as Net creative spend divided by Results. |
metric |
Net ROAS(%) |
Net ROAS(%) |
Net Return on Ad Spend, calculated as Revenue divided by Net creative spend. |
metric |
Net Survey Spend |
Net Survey Spend |
Total cost for survey (net). |
metric |
Operating System |
Operating System |
The operating system of the device used (e.g., iOS, Android, Windows). |
dimension |
ROAS(%) |
ROAS(%) |
Return on Ad Spend, calculated as Revenue divided by Budget delivered. |
metric |
Region |
Region |
The geographical region where the audience is located. |
dimension |
Results |
Results |
Number of results achieved by the campaign. |
metric |
Revenue |
Revenue |
Money generated from normal business operations, calculated as the average sales price times the number of units sold. |
metric |
Survey Agency Fees |
Survey Agency Fees |
Total survey agency cost. |
metric |
Survey External Fees |
Survey External Fees |
External fees specifically attributed to survey campaigns. |
metric |
Survey Inventory Adjustment Fees |
Survey Inventory Adjustment Fees |
Fees related to adjustments in ad inventory costs for survey campaigns. |
metric |
Survey Media Fees |
Survey Media Fees |
Total cost for survey media. |
metric |
Survey Non Media Fees |
Survey Non Media Fees |
Total cost for survey non-media expenses. |
metric |
Survey Spend |
Survey Spend |
Total cost spent on surveys. |
metric |
Targeting Type |
Targeting Type |
dimension |
|
View Results |
View Results |
Number of results coming from users who saw the ad. |
metric |
Viewability(%) |
Viewability(%) |
metric |
|
Viewable Impressions |
Viewable Impressions |
metric |
|
Week |
Week |
The week of the year, typically as a dimension for reporting. |
dimension |
account_id |
account_id |
Unique identifier for the advertising account. |
dimension |
account_name |
account_name |
The name of the account associated with the reported data. |
dimension |
ad_set_id |
ad_set_id |
Unique identifier for the ad set. |
dimension |
ad_set_name |
ad_set_name |
Name of the ad set. |
dimension |
adserving_cost |
adserving_cost |
metric |
|
adserving_type_display |
adserving_type_display |
dimension |
|
age |
age |
Age of the users in the audience. |
dimension |
agency_commission |
agency_commission |
The commission charged by an agency for creative services. |
metric |
agency_commission_rate |
agency_commission_rate |
metric |
|
agency_fees |
agency_fees |
Total creative agency cost. |
metric |
audience |
audience |
A group of users targeted by an advertising campaign based on shared characteristics or behaviors. |
dimension |
audio_completion_rate |
audio_completion_rate |
metric |
|
billable_cpm |
billable_cpm |
The cost per thousand impressions used for billing purposes. |
metric |
budget_delivered |
budget_delivered |
All in-platform budget delivered within the selected date range. This data may not be used for billing purposes. |
metric |
campaign_id |
campaign_id |
Unique identifier for the campaign. |
dimension |
campaign_name |
campaign_name |
Name of the campaign. |
dimension |
channel_name |
channel_name |
The name of the channel on which an activity was registered. |
dimension |
click_results |
click_results |
Number of results coming from users who clicked the ad. |
metric |
clicks |
clicks |
The total number of clicks on the advertisement. |
metric |
complete_views |
complete_views |
Number of views that were completed. |
metric |
completed_listens |
completed_listens |
metric |
|
completed_views |
completed_views |
Number of views that were completed. |
metric |
completion_rate |
completion_rate |
Full completion rate, calculated as Completed views divided by Impressions. |
metric |
cost_per_household_reach |
cost_per_household_reach |
metric |
|
cost_per_reach |
cost_per_reach |
metric |
|
cpa |
cpa |
Cost per result, calculated as Budget delivered divided by Results. |
metric |
cpm |
cpm |
Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions. |
metric |
creative_id |
creative_id |
Unique identifier for the creative. |
dimension |
creative_name |
creative_name |
Name of the creative. |
dimension |
creative_name_display |
creative_name_display |
The displayed name of the creative used in an advertising campaign. |
dimension |
creative_size_display |
creative_size_display |
dimension |
|
ctr |
ctr |
Click-through rate, calculated as Clicks divided by Impressions. |
metric |
current_date |
current_date |
The current date of the data reported. |
dimension |
date |
date |
The specific date for which the data is reported, formatted as YYYY-MM-DD. |
dimension |
device_frequency |
device_frequency |
metric |
|
device_reach |
device_reach |
metric |
|
device_type |
device_type |
The type of device used by the audience (e.g., mobile, desktop, tablet). |
dimension |
eCPM |
eCPM |
Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions. |
metric |
ecpm |
ecpm |
Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions. |
metric |
external_fees |
external_fees |
Fees incurred from external services or partners for advertising campaigns. |
metric |
first_quartile_audio_completion_rate |
first_quartile_audio_completion_rate |
metric |
|
first_quartile_completion_rate |
first_quartile_completion_rate |
metric |
|
frequency |
frequency |
metric |
|
gender |
gender |
Gender of the users in the audience. |
dimension |
general_clicks |
general_clicks |
The total number of clicks on an ad or content. |
metric |
geo_country |
geo_country |
The geographical country where the audience is located. |
dimension |
geo_region |
geo_region |
The geographical region where the audience is located. |
dimension |
household_frequency |
household_frequency |
metric |
|
household_reach |
household_reach |
metric |
|
impressions |
impressions |
Number of times an ad was displayed. |
metric |
inventory_adjustment_fees |
inventory_adjustment_fees |
Fees related to adjustments in ad inventory costs. |
metric |
inventory_cost |
inventory_cost |
Total cost for inventory. |
metric |
measured_impressions |
measured_impressions |
The total number of times an ad was displayed, as measured by the platform. |
metric |
media_cost_value |
media_cost_value |
The total cost associated with media placement for an advertising campaign. |
metric |
media_fees |
media_fees |
Total cost for creative media. |
metric |
net_cost |
net_cost |
The total cost of a campaign after all deductions and fees. |
metric |
net_cpa |
net_cpa |
Net cost per result, calculated as Net creative spend divided by Results. |
metric |
net_cpcl |
net_cpcl |
Net Cost Per Click, representing the net cost for each user click. |
metric |
net_cpcv |
net_cpcv |
Net Cost Per Completed View. This metric is deprecated. |
metric |
net_cpm |
net_cpm |
Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions. |
metric |
net_roas |
net_roas |
Net Return on Ad Spend, calculated as Revenue divided by Net creative spend. |
metric |
net_spend |
net_spend |
Total cost for creative (net). |
metric |
non_media_fees |
non_media_fees |
Total cost for creative non-media expenses. |
metric |
reach |
reach |
metric |
|
results |
results |
Number of results achieved by the campaign. |
metric |
revenue |
revenue |
Money generated from normal business operations, calculated as the average sales price times the number of units sold. |
metric |
roas |
roas |
Return on Ad Spend, calculated as Revenue divided by Budget delivered. |
metric |
second_quartile_audio_completion_rate |
second_quartile_audio_completion_rate |
metric |
|
second_quartile_completion_rate |
second_quartile_completion_rate |
metric |
|
site_name |
site_name |
dimension |
|
spend |
spend |
Total cost spent on creative content. |
metric |
survey_agency_fees |
survey_agency_fees |
Total survey agency cost. |
metric |
survey_external_fees |
survey_external_fees |
Fees incurred from external services or partners specifically for survey-related activities. |
metric |
survey_inventory_adjustment_fees |
survey_inventory_adjustment_fees |
metric |
|
survey_media_fees |
survey_media_fees |
Total cost for survey media. |
metric |
survey_net_spend |
survey_net_spend |
Total cost for survey (net). |
metric |
survey_non_media_fees |
survey_non_media_fees |
Total cost for survey non-media expenses. |
metric |
survey_spend |
survey_spend |
Total cost spent on surveys. |
metric |
targeting_type_display |
targeting_type_display |
dimension |
|
third_quartile_audio_completion_rate |
third_quartile_audio_completion_rate |
metric |
|
third_quartile_completion_rate |
third_quartile_completion_rate |
metric |
|
vat |
vat |
metric |
|
vat_rate |
vat_rate |
metric |
|
view_results |
view_results |
Number of results coming from users who saw the ad. |
metric |
viewability |
viewability |
metric |
|
viewable_impressions |
viewable_impressions |
metric |