Quantcast: Most-used fields

The table below gives information about most-used fields that you can import from Quantcast. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
100% Completion Rate	100% Completion Rate	Full completion rate, calculated as Completed views divided by Impressions.	metric
100% Completion Rate (Audible & Visible)	100% Completion Rate (Audible & Visible)	Completion rate for views that were both audible and visible, calculated as Completed views (Audible & Visible) divided by Impressions.	metric
100% Listen Through Rate	100% Listen Through Rate	The percentage of audio advertisements that were played to 100% completion.	metric
25% Completion Rate	25% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 25% completion.	metric
25% Listen Through Rate	25% Listen Through Rate	The percentage of audio advertisements that were played to at least 25% completion.	metric
50% Completion Rate	50% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 50% completion.	metric
50% Listen Through Rate	50% Listen Through Rate	The percentage of audio advertisements that were played to at least 50% completion.	metric
75% Completion Rate	75% Completion Rate	The percentage of advertisements (video or audio) that were played to at least 75% completion.	metric
75% Listen Through Rate	75% Listen Through Rate	The percentage of audio advertisements that were played to at least 75% completion.	metric
AVOC_CPCV_LOCAL	AVOC_CPCV_LOCAL	Cost Per Completed View (Audible & Visible), calculated as Budget delivered divided by Completed views (Audible & Visible).	metric
Account ID	Account ID	Unique identifier for the advertising account.	metric
Account Name	Account Name	The name of the account associated with the reported data.	dimension
Ad Agency Fees	Ad Agency Fees	Total creative agency cost.	metric
Ad External Fees	Ad External Fees	Additional charges or costs associated with ad delivery that are external to the core ad spend.	metric
Ad Inventory Adjustment Fees	Ad Inventory Adjustment Fees	Fees related to adjustments made to ad inventory, such as discrepancies or changes in available ad space.	metric
Ad Inventory Cost	Ad Inventory Cost	Total cost for ad inventory.	metric
Ad Media Fees	Ad Media Fees	Total cost for creative media.	metric
Ad Non Media Fees	Ad Non Media Fees	Total cost for creative non-media expenses.	metric
Ad Set ID	Ad Set ID	Unique identifier for the ad set.	metric
Ad Set Name	Ad Set Name	Name of the ad set.	dimension
Ad Spend	Ad Spend	Total cost spent on creative content.	metric
Age	Age	Age of the users in the audience.	dimension
App ID	App ID	A unique identifier for a mobile application where ads are displayed.	dimension
Budget Delivered	Budget Delivered	The total advertising budget that has been spent or delivered for a campaign.	metric
BuyVolume	BuyVolume	The total volume or value of media purchased for advertising campaigns.	metric
BuyVolumeCompletedViews	BuyVolumeCompletedViews	The total number of completed views for advertisements associated with the media buy volume.	metric
BuyVolumeImpressions	BuyVolumeImpressions	The total number of impressions delivered for advertisements associated with the media buy volume.	metric
BuyVolumeViewStarts	BuyVolumeViewStarts	The total number of initiated views for advertisements associated with the media buy volume.	metric
CPCL	CPCL	Cost Per Click. This metric represents the cost for each user click.	metric
CPCV	CPCV	Cost Per Completed View, calculated as Budget delivered divided by Completed views.	metric
CPCV (Audible & Visible)	CPCV (Audible & Visible)	Cost Per Completed View (Audible & Visible), calculated as Budget delivered divided by Completed views (Audible & Visible).	metric
CPCV_LOCAL	CPCV_LOCAL	Cost Per Completed View, calculated as Budget delivered divided by Completed views.	metric
CPM	CPM	Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.	metric
CTR(%)	CTR(%)	Click-through rate, calculated as Clicks divided by Impressions.	metric
Campaign ID	Campaign ID	Unique identifier for the campaign.	metric
Campaign Name	Campaign Name	Name of the campaign.	dimension
Channel	Channel	The channel on which an activity was registered.	dimension
City	City	The city where the user’s activity originated.	dimension
Click Results	Click Results	Number of results coming from users who clicked the ad.	metric
Clicks (Advanced IVT)	Clicks (Advanced IVT)	The number of clicks identified as advanced invalid traffic, indicating potential fraudulent or non-human interaction.	metric
Clicks (General IVT)	Clicks (General IVT)	The number of clicks identified as general invalid traffic, indicating potential fraudulent or non-human interaction.	metric
Completed Listens	Completed Listens	The total count of audio ads that were played to 100% completion.	metric
Completed Views	Completed Views	Number of views that were completed.	metric
Completed Views (Audible & Visible)	Completed Views (Audible & Visible)	Number of completed views where the ad was both audible and visible (Audible and Visible On Complete).	metric
Cookie Type	Cookie Type	The classification of cookies used for audience tracking, such as first-party or third-party cookies.	dimension
Cost Per Household Reach	Cost Per Household Reach	The average cost to reach one unique household with an advertising campaign.	metric
Cost Per Reach	Cost Per Reach	The average cost to reach one unique individual or device with an advertising campaign.	metric
Cost Per Result	Cost Per Result	Cost per result, calculated as Budget delivered divided by Results.	metric
Country/Territory	Country/Territory	The geographical country where the audience is located.	dimension
Creative ID	Creative ID	Unique identifier for the creative.	metric
Creative Name	Creative Name	Name of the creative.	dimension
Currency	Currency	The monetary unit in which financial data, such as costs and budgets, are reported.	dimension
Data source	Data source	The name of the source for this data.	dimension
Date	Date	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
Day	Day	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
Deal ID	Deal ID	A unique identifier for a private marketplace (PMP) deal or guaranteed deal in programmatic advertising.	dimension
Deal Name	Deal Name	The descriptive name of a private marketplace (PMP) deal or guaranteed deal.	dimension
Device Frequency	Device Frequency	The average number of times an ad is shown to a unique device within a specified period.	metric
Device Make	Device Make	The manufacturer or brand of the device used (e.g., Apple, Samsung).	dimension
Device Reach	Device Reach	The total number of unique devices that were exposed to an advertisement.	metric
Device Type	Device Type	The type of device used by the audience (e.g., mobile, desktop, tablet).	dimension
Domain/App	Domain/App	The web domain or mobile application where advertising impressions occurred.	dimension
Education	Education	Audience demographic data indicating the education level of users.	dimension
Environment	Environment	The type of digital environment where an ad was served, e.confidence.g., web, in-app, mobile web.	dimension
Exchange	Exchange	The ad exchange where the advertising inventory was purchased or sold.	dimension
Gender	Gender	Gender of the users in the audience.	dimension
Gross_Spend	Gross_Spend	The total cost spent on creative and surveys before any deductions.	metric
Household Children	Household Children	Audience demographic data indicating the presence of children in a household.	dimension
Household Frequency	Household Frequency	The average number of times an ad is shown to a unique household within a specified period.	metric
Household Reach	Household Reach	The total number of unique households that were exposed to an advertisement.	metric
ISP	ISP	The Internet Service Provider used by the audience, often used for geographic or network-based targeting.	dimension
Id	Id	A unique identifier for an entity (e.g., account, campaign, creative).	dimension
Impressions	Impressions	Number of times an ad was displayed.	metric
Income	Income	Audience demographic data indicating the income bracket of users or households.	dimension
Measured Impressions	Measured Impressions	The total number of times an ad was displayed, as measured by the platform.	metric
Metro Area	Metro Area	The metropolitan statistical area (MSA) associated with the audience’s location.	dimension
Month	Month	The month for which the data is reported.	dimension
NET_AVOC_CPCV_LOCAL	NET_AVOC_CPCV_LOCAL	Net Cost Per Completed View audible & visible. This metric is deprecated.	metric
Name	Name	The name of an entity (e.g., account, campaign, creative).	dimension
Net Ad Spend	Net Ad Spend	Total cost for creative (net).	metric
Net CPCL	Net CPCL	Net Cost Per Click, representing the net cost for each user click.	metric
Net CPCV	Net CPCV	Net Cost Per Completed View. This metric is deprecated.	metric
Net CPCV (Audible & Visible)	Net CPCV (Audible & Visible)	Net Cost Per Completed View audible & visible. This metric is deprecated.	metric
Net CPM	Net CPM	Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.	metric
Net Cost Per Result	Net Cost Per Result	Net cost per result, calculated as Net creative spend divided by Results.	metric
Net ROAS(%)	Net ROAS(%)	Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.	metric
Net Survey Spend	Net Survey Spend	Total cost for survey (net).	metric
Operating System	Operating System	The operating system of the device used (e.g., iOS, Android, Windows).	dimension
ROAS(%)	ROAS(%)	Return on Ad Spend, calculated as Revenue divided by Budget delivered.	metric
Region	Region	The geographical region where the audience is located.	dimension
Results	Results	Number of results achieved by the campaign.	metric
Revenue	Revenue	Money generated from normal business operations, calculated as the average sales price times the number of units sold.	metric
Survey Agency Fees	Survey Agency Fees	Total survey agency cost.	metric
Survey External Fees	Survey External Fees	External fees specifically attributed to survey campaigns.	metric
Survey Inventory Adjustment Fees	Survey Inventory Adjustment Fees	Fees related to adjustments made to inventory for survey-based advertising or data collection.	metric
Survey Media Fees	Survey Media Fees	Total cost for survey media.	metric
Survey Non Media Fees	Survey Non Media Fees	Total cost for survey non-media expenses.	metric
Survey Spend	Survey Spend	Total cost spent on surveys.	metric
Targeting Type	Targeting Type	The method or criteria used to select the audience for an advertising campaign, e.confidence.g., demographic, behavioral, geographic.	dimension
View Results	View Results	Number of results coming from users who saw the ad.	metric
Viewability(%)	Viewability(%)	The percentage of ad impressions that were deemed viewable according to industry standards.	metric
Viewable Impressions	Viewable Impressions	The total number of ad impressions that met the industry standard for viewability.	metric
Week	Week	The reporting period, aggregated by week.	dimension
account_id	account_id	Unique identifier for the advertising account.	dimension
account_name	account_name	The name of the account associated with the reported data.	dimension
ad_set_id	ad_set_id	Unique identifier for the ad set.	dimension
ad_set_name	ad_set_name	Name of the ad set.	dimension
adserving_cost	adserving_cost	The cost incurred for delivering advertisements through an ad-serving platform.	metric
adserving_type_display	adserving_type_display	A descriptive label for the type of ad serving used, e.confidence.g., display, video, audio.	dimension
age	age	Age of the users in the audience.	dimension
agency_commission	agency_commission	The commission charged by an agency for creative services.	metric
agency_commission_rate	agency_commission_rate	The percentage commission charged by an agency for managing advertising campaigns.	metric
agency_fees	agency_fees	Total creative agency cost.	metric
audience	audience	A group of users targeted by an advertising campaign based on shared characteristics or behaviors.	dimension
audio_completion_rate	audio_completion_rate	The overall percentage of audio advertisements that were played to completion.	metric
billable_cpm	billable_cpm	The cost per thousand impressions used for billing purposes.	metric
budget_delivered	budget_delivered	The total advertising budget that has been spent or delivered for a campaign.	metric
campaign_id	campaign_id	Unique identifier for the campaign.	dimension
campaign_name	campaign_name	Name of the campaign.	dimension
channel_name	channel_name	The name of the channel on which an activity was registered.	dimension
click_results	click_results	Number of results coming from users who clicked the ad.	metric
clicks	clicks	The total number of clicks on the advertisement.	metric
complete_views	complete_views	Number of views that were completed.	metric
completed_listens	completed_listens	The total count of audio ads that were played to 100% completion.	metric
completed_views	completed_views	Number of views that were completed.	metric
completion_rate	completion_rate	Full completion rate, calculated as Completed views divided by Impressions.	metric
cost_per_household_reach	cost_per_household_reach	The average cost to reach one unique household with an advertising campaign.	metric
cost_per_reach	cost_per_reach	The average cost to reach one unique individual or device with an advertising campaign.	metric
cpa	cpa	Cost per result, calculated as Budget delivered divided by Results.	metric
cpm	cpm	Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.	metric
creative_id	creative_id	Unique identifier for the creative.	dimension
creative_name	creative_name	Name of the creative.	dimension
creative_name_display	creative_name_display	The displayed name of the creative used in an advertising campaign.	dimension
creative_size_display	creative_size_display	A descriptive label for the dimensions or size of the ad creative, e.confidence.g., ‘300x250’, ‘728x90’.	dimension
ctr	ctr	Click-through rate, calculated as Clicks divided by Impressions.	metric
current_date	current_date	The current date of the data reported.	dimension
date	date	The specific date for which the data is reported, formatted as YYYY-MM-DD.	dimension
device_frequency	device_frequency	The average number of times an ad is shown to a unique device within a specified period.	metric
device_reach	device_reach	The total number of unique devices that were exposed to an advertisement.	metric
device_type	device_type	The type of device used by the audience (e.g., mobile, desktop, tablet).	dimension
eCPM	eCPM	Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.	metric
ecpm	ecpm	Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.	metric
external_fees	external_fees	Fees incurred from external services or partners for advertising campaigns.	metric
first_quartile_audio_completion_rate	first_quartile_audio_completion_rate	The percentage of audio advertisements that were played to at least 25% completion.	metric
first_quartile_completion_rate	first_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 25% completion.	metric
frequency	frequency	The average number of times an ad is shown to a unique user or device within a specified period.	metric
gender	gender	Gender of the users in the audience.	dimension
general_clicks	general_clicks	The total number of clicks on an ad or content.	metric
geo_country	geo_country	The geographical country where the audience is located.	dimension
geo_region	geo_region	The geographical region where the audience is located.	dimension
household_frequency	household_frequency	The average number of times an ad is shown to a unique household within a specified period.	metric
household_reach	household_reach	The total number of unique households that were exposed to an advertisement.	metric
impressions	impressions	Number of times an ad was displayed.	metric
inventory_adjustment_fees	inventory_adjustment_fees	Fees related to adjustments in ad inventory costs.	metric
inventory_cost	inventory_cost	Total cost for inventory.	metric
measured_impressions	measured_impressions	The total number of times an ad was displayed, as measured by the platform.	metric
media_cost_value	media_cost_value	The total cost associated with media placement for an advertising campaign.	metric
media_fees	media_fees	Total cost for creative media.	metric
net_cost	net_cost	The total cost of a campaign after all deductions and fees.	metric
net_cpa	net_cpa	Net cost per result, calculated as Net creative spend divided by Results.	metric
net_cpcl	net_cpcl	Net Cost Per Click, representing the net cost for each user click.	metric
net_cpcv	net_cpcv	Net Cost Per Completed View. This metric is deprecated.	metric
net_cpm	net_cpm	Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.	metric
net_roas	net_roas	Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.	metric
net_spend	net_spend	Total cost for creative (net).	metric
non_media_fees	non_media_fees	Total cost for creative non-media expenses.	metric
reach	reach	The total number of unique individuals or devices that were exposed to an advertisement.	metric
results	results	Number of results achieved by the campaign.	metric
revenue	revenue	Money generated from normal business operations, calculated as the average sales price times the number of units sold.	metric
roas	roas	Return on Ad Spend, calculated as Revenue divided by Budget delivered.	metric
second_quartile_audio_completion_rate	second_quartile_audio_completion_rate	The percentage of audio advertisements that were played to at least 50% completion.	metric
second_quartile_completion_rate	second_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 50% completion.	metric
site_name	site_name	The name of the website where an advertisement was displayed.	dimension
spend	spend	Total cost spent on creative content.	metric
survey_agency_fees	survey_agency_fees	Total survey agency cost.	metric
survey_external_fees	survey_external_fees	Fees incurred from external services or partners specifically for survey-related activities.	metric
survey_inventory_adjustment_fees	survey_inventory_adjustment_fees	Fees related to adjustments made to inventory for survey-based advertising or data collection.	metric
survey_media_fees	survey_media_fees	Total cost for survey media.	metric
survey_net_spend	survey_net_spend	Total cost for survey (net).	metric
survey_non_media_fees	survey_non_media_fees	Total cost for survey non-media expenses.	metric
survey_spend	survey_spend	Total cost spent on surveys.	metric
targeting_type_display	targeting_type_display	A descriptive label for the method or criteria used to target the audience for an advertising campaign.	dimension
third_quartile_audio_completion_rate	third_quartile_audio_completion_rate	The percentage of audio advertisements that were played to at least 75% completion.	metric
third_quartile_completion_rate	third_quartile_completion_rate	The percentage of advertisements (video or audio) that were played to at least 75% completion.	metric
vat	vat	The Value Added Tax amount applied to advertising costs.	metric
vat_rate	vat_rate	The percentage rate of Value Added Tax applied to advertising costs.	metric
view_results	view_results	Number of results coming from users who saw the ad.	metric
viewability	viewability	The percentage of ad impressions that were deemed viewable according to industry standards.	metric
viewable_impressions	viewable_impressions	The total number of ad impressions that met the industry standard for viewability.	metric