Red Pineapple Media: Most-used fields

The table below gives information about most-used fields that you can import from Red Pineapple Media. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign	Campaign	The overarching advertising campaign under which ads are organized. This dimension allows for segmentation of performance data by campaign.	dimension
Client	Client	The client associated with the advertising campaign. This dimension helps categorize performance data by the client managing the campaign.	dimension
Placement	Placement	The specific location or context where an ad is displayed. This dimension helps analyze performance based on where the ad was placed.	dimension
Publisher	Publisher	The entity or platform that hosts and displays the advertisements. This dimension allows for data segmentation by the publisher.	dimension
agency_id	agency_id		dimension
agency_name	agency_name		dimension
campaign_id	campaign_id	A unique identifier for the advertising campaign. This dimension is used to distinguish individual campaigns.	dimension
campaign_name	campaign_name	The descriptive name of the advertising campaign. This dimension provides a human-readable label for campaigns.	dimension
clicks	clicks	The total number of times an advertisement was clicked. This metric measures direct user interaction with ads.	metric
clicks-through-rate	clicks-through-rate	The percentage of impressions that resulted in a click, indicating the effectiveness of an ad in attracting user engagement.	metric
clicks-video	clicks-video	The number of clicks specifically on video advertisements. This metric quantifies user interaction with video content.	dimension
date	date	The calendar date for which the performance data is reported. This dimension allows for time-based analysis.	dimension
engagements	engagements	The total number of user interactions with the advertisement beyond just clicks, such as likes, shares, or comments. This metric reflects overall user interaction.	metric
impressions	impressions	The total number of times an advertisement was displayed to users. This dimension indicates the reach of the advertisement.	dimension
product	product	The specific product or service being advertised in the campaign. This dimension allows for data segmentation by product.	dimension
shares	shares	The total number of times the advertisement or content was shared across all platforms. This metric indicates the viral potential of the content.	metric
shares-facebook	shares-facebook	The number of times the content was shared on Facebook. This metric quantifies social media engagement specific to Facebook.	metric
shares-other	shares-other	The number of times the content was shared on platforms other than Facebook, Pinterest, or Twitter. This metric captures engagement from miscellaneous sharing channels.	metric
shares-pinterest	shares-pinterest	The number of times the content was shared on Pinterest. This metric quantifies social media engagement specific to Pinterest.	metric
shares-twitter	shares-twitter	The number of times the content was shared on Twitter. This metric quantifies social media engagement specific to Twitter.	metric
time	time	The specific time of day for which the performance data is reported. This dimension allows for granular time-based analysis.	dimension
view-through-0	view-through-0	The number of view-through conversions attributed to an ad impression where 0% of the video was viewed. This metric tracks conversions without significant video engagement.	metric
view-through-100	view-through-100	The number of view-through conversions attributed to an ad impression where 100% of the video was viewed. This metric tracks conversions from complete video engagement.	metric
view-through-25	view-through-25	The number of view-through conversions attributed to an ad impression where 25% of the video was viewed. This metric tracks conversions based on partial video engagement.	metric
view-through-50	view-through-50	The number of view-through conversions attributed to an ad impression where 50% of the video was viewed. This metric tracks conversions based on mid-point video engagement.	metric
view-through-75	view-through-75	The number of view-through conversions attributed to an ad impression where 75% of the video was viewed. This metric tracks conversions based on significant video engagement.	metric
view-through-rate-100	view-through-rate-100	The percentage of impressions that led to a view-through conversion after 100% of the video was viewed. This metric indicates conversion effectiveness for complete video views.	metric
view-through-rate-25	view-through-rate-25	The percentage of impressions that led to a view-through conversion after 25% of the video was viewed. This metric indicates conversion effectiveness for partial video views.	metric
view-through-rate-50	view-through-rate-50	The percentage of impressions that led to a view-through conversion after 50% of the video was viewed. This metric indicates conversion effectiveness for mid-point video views.	metric
view-through-rate-75	view-through-rate-75	The percentage of impressions that led to a view-through conversion after 75% of the video was viewed. This metric indicates conversion effectiveness for significant video views.	metric
views	views	The total number of times the advertising material has been displayed or seen by users, often referred to as Ad Impressions.	metric
views_paid	views_paid	The number of views obtained through paid advertising channels. This metric distinguishes views acquired via paid promotions.	metric
websites	websites	The digital platforms or publisher sites where the advertising material is displayed to users.	metric