Reputation: Most-used fields

The table below gives information about most-used fields that you can import from Reputation. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
count	count	The total number of items or occurrences of a specific value within a group or a dataset.	dimension
created_at	created_at	The timestamp indicating when an entity was initially created.	dimension
dateRange.from	dateRange.from	The start date of a specified date range for data retrieval or filtering.	dimension
dateRange.to	dateRange.to	The end date of a specified date range for data retrieval or filtering.	dimension
rating	rating	The star rating or score given in a customer review or survey.	dimension
responseCount	responseCount	The total number of replies or responses received for a given review or piece of content.	dimension
score	score	A numerical value representing an overall reputation score.	metric
scoreSignals.listingAccuracy	scoreSignals.listingAccuracy	A metric indicating the accuracy and consistency of a business’s online listings across various platforms, contributing to its overall score.	metric
scoreSignals.reviewLength	scoreSignals.reviewLength	A metric that reflects the average or typical length of customer reviews, providing insight into the detail level of feedback received.	metric
scoreSignals.reviewRecency	scoreSignals.reviewRecency	A metric indicating how recently a review was posted, often influencing its relevance and impact on reputation.	metric
scoreSignals.reviewResponse	scoreSignals.reviewResponse	A signal indicating the presence or status of responses to customer reviews, reflecting engagement with customer feedback.	metric
scoreSignals.reviewSpread	scoreSignals.reviewSpread	A metric indicating the distribution or variability of review scores or ratings. This signal helps to understand the consistency of customer feedback, showing how widely the individual scores vary around an average.	metric
scoreSignals.reviewVolume	scoreSignals.reviewVolume	A metric representing the total number of reviews received over a specific period, indicating the quantity of customer feedback.	metric
scoreSignals.searchImpression	scoreSignals.searchImpression	A metric indicating the number of times a business’s online presence, such as its listings or profiles, appeared in search engine results.	metric
scoreSignals.socialEngagement	scoreSignals.socialEngagement	A signal reflecting the level of interaction and activity a business has on various social media platforms.	metric
scoreSignals.starAverage	scoreSignals.starAverage	A metric or signal representing the average star rating given by customers in their reviews.	metric
sentimentCount.negative	sentimentCount.negative	The count of customer feedback or opinions classified as having a negative sentiment.	dimension
sentimentCount.neutral	sentimentCount.neutral	The count of customer feedback or opinions classified as having a neutral sentiment.	dimension
sentimentCount.positive	sentimentCount.positive	The count of customer feedback or opinions classified as having a positive sentiment.	dimension