Reputation: Most-used fields

The table below gives information about most-used fields that you can import from Reputation. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
attributions	attributions	Information identifying the source or origin of a review or piece of content, often associating it with a specific user.	dimension
attributions.0.attributionType	attributions.0.attributionType	The type or source from which a specific piece of customer feedback, such as a review, was collected or attributed. This indicates the origin of the data.	dimension
attributions.0.userIDs.0	attributions.0.userIDs.0	The unique identifier of the user who is attributed to the review or content.	metric
bounced	bounced	Total number of email or SMS requests that bounced back, indicating a delivery failure.	metric
canRespond	canRespond	A boolean value indicating whether a response can be submitted for the specific review.	dimension
categories.0	categories.0	The unique identifier of the primary category associated with a location, detailing its industry or nature.	dimension
categories.1	categories.1	The unique identifier of a secondary category associated with a location, detailing its industry or nature.	dimension
categories.2	categories.2	The unique identifier of a tertiary category associated with a location, detailing its industry or nature.	dimension
clicked	clicked	Represents the number of times a link within a request (e.g., email) was clicked, as a metric from the /requests/metrics endpoint.	metric
comment	comment	The textual content or comment provided in a review or feedback.	dimension
count	count	The total number of items or occurrences of a specific value within a group or a dataset.	dimension
created_at	created_at	The timestamp indicating when an entity was initially created.	dimension
date	date	The timestamp indicating when an event occurred, such as when a review was published or an audit was performed.	dimension
dateRange.from	dateRange.from	The start date of a specified date range for data retrieval or filtering.	dimension
dateRange.to	dateRange.to	The end date of a specified date range for data retrieval or filtering.	dimension
deduped	deduped	Represents the number of duplicate entries that were removed during request processing, as a metric from the /requests/metrics endpoint.	metric
delivered	delivered	Represents the number of requests or emails that were successfully delivered to the recipient, as a metric from the /requests/metrics endpoint.	metric
dropped	dropped	Represents the number of emails or requests that were intentionally not sent, as a metric from the /requests/metrics endpoint.	metric
externalName	externalName	The publicly visible name of a location or profile, as it appears to external users.	dimension
failures	failures	Represents the number of requests that resulted in a failure during processing, as a metric from the /requests/metrics endpoint.	metric
hasResponses	hasResponses	A boolean value indicating whether the review already has one or more responses.	dimension
id	id	A unique identifier for an entity, such as a location, category, or review.	dimension
locationID	locationID	A unique identifier representing a specific location, store, branch, or unit of a business or entity.	dimension
locationName	locationName	The external name of the business location associated with the review or data entry.	dimension
normalizedRating	normalizedRating	The rating given by the reviewer, normalized to a consistent scale of 1.	metric
opened	opened	Represents the number of times a request (e.g., email) was opened, as a metric from the /requests/metrics endpoint.	metric
published	published	Indicates whether an item, such as a listing or a review, has been published and is publicly visible.	dimension
rating	rating	The star rating or score given in a customer review or survey.	metric
received	received	Represents the number of requests or communications that were successfully received, as a metric from the /requests/metrics endpoint.	metric
responseCount	responseCount	The total number of replies or responses received for a given review or piece of content.	dimension
responseUrl	responseUrl	The URL specifically designated for submitting a response to the review, available only if a response is possible.	dimension
reviewUrl	reviewUrl	The URL where the full text of the review can be accessed.	dimension
reviewer.name	reviewer.name	The name provided by the individual who submitted the review.	dimension
score	score	A numerical value representing an overall reputation score.	metric
scoreSignals.listingAccuracy	scoreSignals.listingAccuracy	A metric indicating the accuracy and consistency of a business’s online listings across various platforms, contributing to its overall score.	metric
scoreSignals.reviewLength	scoreSignals.reviewLength	A metric that reflects the average or typical length of customer reviews, providing insight into the detail level of feedback received.	metric
scoreSignals.reviewRecency	scoreSignals.reviewRecency	A metric indicating how recently a review was posted, often influencing its relevance and impact on reputation.	metric
scoreSignals.reviewResponse	scoreSignals.reviewResponse	A signal indicating the presence or status of responses to customer reviews, reflecting engagement with customer feedback.	metric
scoreSignals.reviewSpread	scoreSignals.reviewSpread	A metric representing the distribution or diversity of customer reviews, potentially across different review platforms, locations, or over time.	metric
scoreSignals.reviewVolume	scoreSignals.reviewVolume	A metric representing the total number of reviews received over a specific period, indicating the quantity of customer feedback.	metric
scoreSignals.searchImpression	scoreSignals.searchImpression	A metric indicating the number of times a business’s online presence, such as its listings or profiles, appeared in search engine results.	metric
scoreSignals.socialEngagement	scoreSignals.socialEngagement	A signal reflecting the level of interaction and activity a business has on various social media platforms.	metric
scoreSignals.starAverage	scoreSignals.starAverage	A metric or signal representing the average star rating given by customers in their reviews.	metric
sent	sent	Represents the number of requests or emails that were sent, as a metric from the /requests/metrics endpoint.	metric
sentiment	sentiment	The sentiment analysis result (e.g., positive, neutral, negative) derived from a review or comment.	dimension
sentimentCount.negative	sentimentCount.negative	The count of customer feedback or opinions classified as having a negative sentiment.	dimension
sentimentCount.neutral	sentimentCount.neutral	The count of customer feedback or opinions classified as having a neutral sentiment.	dimension
sentimentCount.positive	sentimentCount.positive	The count of customer feedback or opinions classified as having a positive sentiment.	dimension
sourceID	sourceID	Specifies the platform or online source where data originated (e.g., ‘FACEBOOK’, ‘INSTAGRAM’).	dimension
spammed	spammed	Represents the number of emails or requests that were marked as spam, as a metric from the /requests/metrics endpoint.	metric
tenantID	tenantID	A unique identifier for the tenant or client account within the Reputation platform.	metric
uniqueClicked	uniqueClicked	Represents the number of unique clicks on links within a request (e.g., email), as a metric from the /requests/metrics endpoint.	metric
uniqueOpened	uniqueOpened	Represents the number of unique opens of a request (e.g., email), as a metric from the /requests/metrics endpoint.	metric
unsubscribed	unsubscribed	Indicates the number of recipients who unsubscribed from receiving further communications, as a metric from the /requests/metrics endpoint.	metric
unsubscribes	unsubscribes	The total number of users who initiated an unsubscribe action but did not complete the process.	metric
updated	updated	The timestamp indicating the last time an entity or its data was updated.	dimension
url	url	The web address (URL) associated with the specific review or business listing.	dimension