Roundel: Most-used fields#
The table below gives information about most-used fields that you can import from Roundel. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
account_id |
account_id |
dimension |
actualized_media_spend |
actualized_media_spend |
metric |
ad_format |
ad_format |
dimension |
adjusted_actualized_media_spend |
adjusted_actualized_media_spend |
metric |
adjusted_actualized_spend |
adjusted_actualized_spend |
metric |
attributed_cost |
attributed_cost |
metric |
audience |
audience |
dimension |
average_order_value |
average_order_value |
metric |
average_unit_price |
average_unit_price |
metric |
booked_impressions |
booked_impressions |
metric |
bp_id |
bp_id |
dimension |
budget |
budget |
metric |
campaign_group |
campaign_group |
dimension |
campaign_platform |
campaign_platform |
dimension |
campaign_type |
campaign_type |
dimension |
clicks |
clicks |
metric |
combined_reach |
combined_reach |
metric |
contracted_media_spend |
contracted_media_spend |
metric |
cost_per_1000_impressions_(cpm) |
cost_per_1000_impressions_(cpm) |
metric |
cost_per_unit |
cost_per_unit |
metric |
creative_version |
creative_version |
dimension |
ctr |
ctr |
metric |
days_in_market |
days_in_market |
metric |
days_remaining |
days_remaining |
metric |
email_bounces |
email_bounces |
metric |
email_opens |
email_opens |
metric |
email_sends |
email_sends |
metric |
end_date |
end_date |
dimension |
event_day |
event_day |
dimension |
exposures |
exposures |
metric |
flight_category |
flight_category |
dimension |
flight_duration |
flight_duration |
metric |
flight_end_date |
flight_end_date |
dimension |
flight_id |
flight_id |
dimension |
flight_level_metrics.booked_impressions |
flight_level_metrics.booked_impressions |
metric |
flight_level_metrics.budget |
flight_level_metrics.budget |
metric |
flight_level_metrics.campaign_group |
flight_level_metrics.campaign_group |
metric |
flight_level_metrics.clicks |
flight_level_metrics.clicks |
metric |
flight_level_metrics.combined_reach |
flight_level_metrics.combined_reach |
metric |
flight_level_metrics.ctr |
flight_level_metrics.ctr |
metric |
flight_level_metrics.daily_pacing |
flight_level_metrics.daily_pacing |
metric |
flight_level_metrics.days_in_market |
flight_level_metrics.days_in_market |
metric |
flight_level_metrics.frequency |
flight_level_metrics.frequency |
metric |
flight_level_metrics.impressions |
flight_level_metrics.impressions |
metric |
flight_level_metrics.influenced_orders |
flight_level_metrics.influenced_orders |
metric |
flight_level_metrics.influenced_sales |
flight_level_metrics.influenced_sales |
metric |
flight_level_metrics.monthly_pacing |
flight_level_metrics.monthly_pacing |
metric |
flight_level_metrics.pacing_percentage |
flight_level_metrics.pacing_percentage |
metric |
flight_level_metrics.roas |
flight_level_metrics.roas |
metric |
flight_revenue |
flight_revenue |
metric |
flight_start_date |
flight_start_date |
dimension |
flight_status |
flight_status |
dimension |
frequency |
frequency |
metric |
impressions |
impressions |
metric |
impressions_remaining |
impressions_remaining |
metric |
influenced_online_orders |
influenced_online_orders |
metric |
influenced_online_sales |
influenced_online_sales |
metric |
influenced_online_units |
influenced_online_units |
metric |
influenced_orders |
influenced_orders |
metric |
influenced_sales |
influenced_sales |
metric |
influenced_store_orders |
influenced_store_orders |
metric |
influenced_store_sales |
influenced_store_sales |
metric |
influenced_store_units |
influenced_store_units |
metric |
influenced_units |
influenced_units |
metric |
measurable_cost |
measurable_cost |
metric |
measurable_media_cost |
measurable_media_cost |
metric |
media_channel |
media_channel |
dimension |
media_end_date |
media_end_date |
dimension |
media_id |
media_id |
dimension |
media_start_date |
media_start_date |
dimension |
no_of_days_left |
no_of_days_left |
metric |
objective |
objective |
dimension |
online_orders |
online_orders |
metric |
online_sales |
online_sales |
metric |
online_units |
online_units |
metric |
pacing_percentage |
pacing_percentage |
metric |
platform_name |
platform_name |
dimension |
return_on_media_spend |
return_on_media_spend |
metric |
roas |
roas |
metric |
search_type |
search_type |
dimension |
social_engagements_(se) |
social_engagements_(se) |
metric |
start_date |
start_date |
dimension |
store_sales |
store_sales |
metric |
store_trans |
store_trans |
metric |
store_units |
store_units |
metric |
store_visits |
store_visits |
metric |
tactic_type |
tactic_type |
dimension |
targeting_type |
targeting_type |
dimension |
tcin |
tcin |
metric |
total_conversion_rate |
total_conversion_rate |
metric |
total_impressions |
total_impressions |
metric |
total_orders |
total_orders |
metric |
total_sales |
total_sales |
metric |
total_spend |
total_spend |
metric |
total_units |
total_units |
metric |
video_100 |
video_100 |
metric |
video_25 |
video_25 |
metric |
video_50 |
video_50 |
metric |
video_75 |
video_75 |
metric |
video_average_watch_time |
video_average_watch_time |
metric |
video_plays |
video_plays |
metric |
watch_time_seconds |
watch_time_seconds |
metric |