Samsung Ads: Most-used fields

The table below gives information about most-used fields that you can import from Samsung Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	Advertiser	The name of the advertiser associated with the campaign.	dimension
Advertiser ID	Advertiser ID	A unique identifier for the advertiser.	dimension
Buyer Spend	Buyer Spend	The total cost incurred by the buyer for advertising campaigns.	metric
CTR	CTR	The Click-Through Rate, calculated as Clicks divided by Impressions.	metric
Campaign	Campaign	The name of the advertising campaign.	dimension
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Clicks	Clicks	The total number of times an ad was clicked.	metric
Completed	Completed	A metric indicating whether a specific event, such as a video ad playback, was fully completed.	metric
Conv Conversion Group ID	Conv Conversion Group ID	The unique identifier for the conversion group, which defines how Samsung DSP interprets data from a segment to track user actions after ad engagement.	metric
Conv Segment ID	Conv Segment ID	The unique identifier for the conversion segment, used to track specific customer actions within a conversion group.	metric
Conv. Click Through	Conv. Click Through	The number of conversions attributed to user clicks on an ad.	metric
Conv. View Through	Conv. View Through	The number of conversions attributed to users viewing an ad without clicking.	metric
Conversion Group	Conversion Group	A user-defined grouping of conversion events, allowing for a consolidated view of campaign effectiveness across various online efforts.	dimension
Conversion Segment	Conversion Segment	A segment defining a group of users or a category of actions that resulted in a conversion, as reported by Samsung Ad Manager.	dimension
Conversion Type	Conversion Type	The specific type of conversion action recorded.	dimension
Conversion Type ID	Conversion Type ID	The unique identifier for a specific conversion type.	metric
Conversions	Conversions	The total number of desired actions taken by users after interacting with an ad.	metric
Creative	Creative	The specific advertisement asset or ad unit displayed.	dimension
Creative ID	Creative ID	A unique identifier for the ad creative.	dimension
DMA	DMA	Designated Market Area, a geographic region used for TV and radio advertising.	dimension
DMA Code	DMA Code	The unique numeric code identifying a Designated Market Area.	dimension
Day	Day	The specific calendar day for which the data is reported.	dimension
Flight	Flight	A specific period during which an advertising campaign or part of a campaign runs.	dimension
Flight ID	Flight ID	The unique identifier for an advertising flight.	dimension
Impressions	Impressions	The total number of times an ad was displayed.	metric
Insertion Order ID	Insertion Order ID	The unique identifier for an Insertion Order, a document that authorizes an ad campaign.	dimension
Line Item ID	Line Item ID	The unique identifier for an advertising line item.	dimension
Postal Code	Postal Code	A geographical code used for more granular targeting and reporting.	dimension
Revenue	Revenue	The total revenue generated from advertising activities.	metric
Revenue CTR	Revenue CTR	The Click-Through Rate (CTR) that generates revenue.	metric
Revenue VTR	Revenue VTR	The View-Through Rate (VTR) that generates revenue.	metric
Started	Started	The date and time when an advertising event (e.g., impression, click) or a reporting period began.	metric