Samsung Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Samsung Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
3rd-Party Delivery Vendor Dimension
The name of the third-party company responsible for the ad delivery and tracking.
Advertiser Dimension
The name of the advertiser associated with the campaign.
Advertiser ID Dimension
A unique identifier for the advertiser.
App Bundle Dimension
The identifier for a mobile or Smart TV application package where an ad was served.
App Bundle ID Dimension
A unique identifier assigned to the application bundle where an ad was served.
Browser Dimension
The web browser used by the viewer when an advertisement was displayed.
Browser Language Dimension
The language setting configured in the viewer's web browser.
Browser Version Dimension
The specific version number of the web browser used by the viewer.
Buyer Dimension
The advertiser or buying entity responsible for purchasing the ad inventory.
Buyer Spend Metric
The total cost incurred by the buyer for advertising campaigns.
CTR Metric
The Click-Through Rate, calculated as Clicks divided by Impressions.
Campaign Dimension
The name of the advertising campaign.
Campaign Group Dimension
A user-defined grouping of advertising campaigns for organizational purposes.
Campaign Group ID Dimension
A unique identifier for a specific campaign group.
Campaign ID Dimension
A unique identifier for the advertising campaign.
Channel Type Dimension
The type of media channel through which the advertisement was delivered, such as Mobile, Desktop, or Connected TV.
Clicks Metric
The total number of times an ad was clicked.
Completed Metric
A metric indicating whether a specific event, such as a video ad playback, was fully completed.
Conv Conversion Group ID Metric
The unique identifier for the conversion group, which defines how Samsung DSP interprets data from a segment to track user actions after ad engagement.
Conv Segment ID Metric
The unique identifier for the conversion segment, used to track specific customer actions within a conversion group.
Conv. Click Through Metric
The number of conversions attributed to user clicks on an ad.
Conv. View Through Metric
The number of conversions attributed to users viewing an ad without clicking.
Conversion Group Dimension
A user-defined grouping of conversion events, allowing for a consolidated view of campaign effectiveness across various online efforts.
Conversion Segment Dimension
A segment defining a group of users or a category of actions that resulted in a conversion, as reported by Samsung Ad Manager.
Conversion Type Dimension
The specific type of conversion action recorded.
Conversion Type ID Metric
The unique identifier for a specific conversion type.
Conversions Metric
The total number of desired actions taken by users after interacting with an ad.
Creative Dimension
The specific advertisement asset or ad unit displayed.
Creative Group Dimension
A user-defined grouping of ad creatives within a campaign.
Creative Group ID Dimension
A unique identifier for a specific creative group.
Creative ID Dimension
A unique identifier for the ad creative.
DMA Dimension
Designated Market Area, a geographic region used for TV and radio advertising.
DMA Code Dimension
The unique numeric code identifying a Designated Market Area.
Day Dimension
The specific calendar day for which the data is reported.
Device Dimension
The specific device model (e.g., Samsung Smart TV, Galaxy S23) on which an ad was displayed.
Device Chipset Dimension
This field identifies the specific hardware chipset or system-on-chip (SoC) used in the device where an ad was displayed, offering a detailed view of the underlying device architecture.
Device Type Dimension
The general category of device an ad was served on (e.g., Smart TV, Mobile, Tablet, Desktop).
Exchange Dimension
The ad exchange platform from which the ad inventory was procured.
Exchange Seller Dimension
The publisher or entity selling ad inventory through the identified exchange.
Exchange Seller Site Dimension
The specific website or application property of the exchange seller where the ad was displayed.
Exchange Seller Site ID Dimension
A unique identifier for the specific site or app property of the exchange seller.
Flight Dimension
A specific period during which an advertising campaign or part of a campaign runs.
Flight ID Dimension
The unique identifier for an advertising flight.
Format Dimension
The type or format of the advertisement (e.g., banner, interstitial, video).
IAB Name Dimension
The name of the Interactive Advertising Bureau (IAB) content category associated with the ad or inventory.
Iab Category Dimension
The specific Interactive Advertising Bureau (IAB) content category ID.
Impressions Metric
The total number of times an ad was displayed.
Insertion Order ID Dimension
The unique identifier for an Insertion Order, a document that authorizes an ad campaign.
Inventory ID Dimension
A unique identifier for the specific ad inventory unit where an ad was served.
Inventory Type Dimension
The classification of the ad inventory (e.g., in-app, web display, video).
Line Item Dimension
A specific targeting and budgeting configuration within an advertising campaign.
Line Item ID Dimension
The unique identifier for an advertising line item.
OS Version Dimension
The version of the operating system running on the device where the ad was shown.
Operating System Variant ID Metric
The Operating System Variant ID represents a unique identifier for a specific version or variant of the operating system running on the device where an advertisement was displayed. This field is used to segment and analyze campaign performance based on the device's operating system environment.
Postal Code Dimension
A geographical code used for more granular targeting and reporting.
Product Dimension
The specific model of the device (e.g., Samsung Smart TV, Galaxy S23) on which an ad was displayed.
Revenue Metric
The total revenue generated from advertising activities.
Revenue CTR Metric
The Click-Through Rate (CTR) that generates revenue.
Revenue VTR Metric
The View-Through Rate (VTR) that generates revenue.
Started Metric
The date and time when an advertising event (e.g., impression, click) or a reporting period began.
Streaming Channel Name Dimension
The specific channel on which streaming video advertisements were delivered or displayed.
Url Domain Dimension
The domain name of the URL where the advertisement was displayed.