Samsung Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Samsung Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
3rd-Party Delivery Vendor |
3rd-Party Delivery Vendor |
The vendor responsible for third-party ad delivery. |
dimension |
Advertiser |
Advertiser |
The name of the advertiser associated with the campaign. |
dimension |
Advertiser ID |
Advertiser ID |
A unique identifier for the advertiser. |
dimension |
App Bundle |
App Bundle |
dimension |
|
App Bundle ID |
App Bundle ID |
dimension |
|
Browser |
Browser |
dimension |
|
Browser Language |
Browser Language |
dimension |
|
Browser Version |
Browser Version |
dimension |
|
Buyer |
Buyer |
The entity responsible for purchasing ad inventory. |
dimension |
Buyer Spend |
Buyer Spend |
The total cost incurred by the buyer for advertising campaigns. |
metric |
CTR |
CTR |
The Click-Through Rate, calculated as Clicks divided by Impressions. |
metric |
Campaign |
Campaign |
The name of the advertising campaign. |
dimension |
Campaign Group |
Campaign Group |
dimension |
|
Campaign Group ID |
Campaign Group ID |
dimension |
|
Campaign ID |
Campaign ID |
A unique identifier for the advertising campaign. |
dimension |
Channel Type |
Channel Type |
dimension |
|
Clicks |
Clicks |
The total number of times an ad was clicked. |
metric |
Completed |
Completed |
metric |
|
Conv Conversion Group ID |
Conv Conversion Group ID |
The unique identifier for the conversion group, which defines how Samsung DSP interprets data from a segment to track user actions after ad engagement. |
metric |
Conv Segment ID |
Conv Segment ID |
The unique identifier for the conversion segment, used to track specific customer actions within a conversion group. |
metric |
Conv. Click Through |
Conv. Click Through |
Conversions attributed to a click on an ad. |
metric |
Conv. View Through |
Conv. View Through |
Conversions attributed to viewing an ad without clicking. |
metric |
Conversion Group |
Conversion Group |
dimension |
|
Conversion Segment |
Conversion Segment |
dimension |
|
Conversion Type |
Conversion Type |
dimension |
|
Conversion Type ID |
Conversion Type ID |
metric |
|
Conversions |
Conversions |
The total number of desired actions taken by users after interacting with an ad. |
metric |
Creative |
Creative |
The specific advertisement asset or ad unit displayed. |
dimension |
Creative Group |
Creative Group |
dimension |
|
Creative Group ID |
Creative Group ID |
dimension |
|
Creative ID |
Creative ID |
A unique identifier for the ad creative. |
dimension |
DMA |
DMA |
dimension |
|
DMA Code |
DMA Code |
dimension |
|
Day |
Day |
The specific calendar day for which the data is reported. |
dimension |
Device |
Device |
The type of device on which the ad was served (e.g., smart TV, mobile, tablet). |
dimension |
Device Chipset |
Device Chipset |
dimension |
|
Device Type |
Device Type |
The category of device used to view the ad, such as mobile, desktop, or connected TV. |
dimension |
Exchange |
Exchange |
The ad exchange where the impression occurred. |
dimension |
Exchange Seller |
Exchange Seller |
The seller entity within the ad exchange providing the inventory. |
dimension |
Exchange Seller Site |
Exchange Seller Site |
dimension |
|
Exchange Seller Site ID |
Exchange Seller Site ID |
dimension |
|
Flight |
Flight |
dimension |
|
Flight ID |
Flight ID |
dimension |
|
Format |
Format |
The format of the ad creative (e.g., banner, video, native). |
dimension |
IAB Name |
IAB Name |
dimension |
|
Iab Category |
Iab Category |
dimension |
|
Impressions |
Impressions |
The total number of times an ad was displayed. |
metric |
Insertion Order ID |
Insertion Order ID |
dimension |
|
Inventory ID |
Inventory ID |
dimension |
|
Inventory Type |
Inventory Type |
dimension |
|
Line Item |
Line Item |
dimension |
|
Line Item ID |
Line Item ID |
dimension |
|
OS Version |
OS Version |
dimension |
|
Operating System Variant ID |
Operating System Variant ID |
metric |
|
Postal Code |
Postal Code |
dimension |
|
Product |
Product |
dimension |
|
Revenue |
Revenue |
The total revenue generated from advertising activities. |
metric |
Revenue CTR |
Revenue CTR |
The ratio of revenue generated to the number of clicks. |
metric |
Revenue VTR |
Revenue VTR |
The ratio of revenue generated to the number of video views or impressions. |
metric |
Started |
Started |
metric |
|
Url Domain |
Url Domain |
dimension |