Skai: Most-used fields

The table below gives information about most-used fields that you can import from Skai. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
# of Campaigns	# of Campaigns	The total number of advertising campaigns.	metric
1 day	1 day	Represents a 1-day attribution window or reporting period for various marketing metrics.	metric
14 days	14 days	Represents a 14-day attribution window or reporting period for various marketing metrics.	metric
14 days units	14 days units	The number of units sold or converted within a 14-day attribution window.	metric
2-second continuous video plays (Publisher)	2-second continuous video plays (Publisher)	The number of times a video ad played continuously for at least 2 seconds, as reported by the publisher.	metric
3-second video plays (Publisher)	3-second video plays (Publisher)	The number of times a video ad played continuously for at least 3 seconds, as reported by the publisher.	metric
30 day	30 day	Represents a 30-day attribution window or reporting period for various marketing metrics.	metric
30 days	30 days	Represents a 30-day attribution window or reporting period for various marketing metrics.	metric
7 days	7 days	Represents a 7-day attribution window or reporting period for various marketing metrics.	metric
ACoS	ACoS	Advertising Cost of Sale, a metric used to measure the efficiency of ad campaigns, calculated as (Total Ad Spend / Total Sales) * 100.	metric
ASIN	ASIN	The Amazon Standard Identification Number, a unique identifier for products on Amazon, used for product-related reporting.	dimension
ASIN Dim	ASIN Dim	Dimension for Amazon Standard Identification Number (ASIN), used to categorize and report data specific to individual products on Amazon.	dimension
Account Name	Account Name	The name of the advertising account.	dimension
Action - 1 Day	Action - 1 Day	Attributed actions within a 1-day window, indicating user engagements or conversions.	metric
Action - 1 Day Same SKU	Action - 1 Day Same SKU	Attributed actions within a 1-day window for the same Stock Keeping Unit (SKU), focusing on specific product performance.	metric
Action - 14 Days	Action - 14 Days	Attributed actions within a 14-day window, indicating user engagements or conversions.	metric
Action - 14 Days Same SKU	Action - 14 Days Same SKU	Attributed actions within a 14-day window for the same Stock Keeping Unit (SKU), focusing on specific product performance.	metric
Action - 30 Days	Action - 30 Days	Attributed actions within a 30-day window, indicating user engagements or conversions.	metric
Action - 30 Days Same SKU	Action - 30 Days Same SKU	Attributed actions within a 30-day window for the same Stock Keeping Unit (SKU), focusing on specific product performance.	metric
Action - 7 Days	Action - 7 Days	Attributed actions within a 7-day window, indicating user engagements or conversions.	metric
Action - 7 Days Same SKU	Action - 7 Days Same SKU	Attributed actions within a 7-day window for the same Stock Keeping Unit (SKU), focusing on specific product performance.	metric
Action - Conversions	Action - Conversions	The total number of desired actions taken by users, such as purchases or sign-ups, as a result of an ad interaction.	metric
Action - New to Brand Order Rate	Action - New to Brand Order Rate	The rate of orders placed by customers new to the brand, indicating new customer acquisition effectiveness.	metric
Action - New to Brand Orders	Action - New to Brand Orders	The number of orders placed by customers identified as new to the brand.	metric
Action - New to Brand Percentage	Action - New to Brand Percentage	The percentage of new to brand customers or activities, reflecting brand growth.	metric
Action - New to Brand Units	Action - New to Brand Units	The number of units purchased by customers identified as new to the brand.	metric
Action - New to Brand Units Percentage	Action - New to Brand Units Percentage	The percentage of units purchased by new to brand customers, indicating product appeal to new audiences.	metric
Action - Page Views	Action - Page Views	The total number of times pages were viewed as a result of a marketing action, reflecting content engagement.	metric
Action - Purchase	Action - Purchase	The number of purchase actions completed by users as a result of an ad interaction.	metric
Action - Units 1 Day	Action - Units 1 Day	Number of units sold or attributed within a 1-day window following a marketing action.	metric
Action - Units 14 Day	Action - Units 14 Day	Number of units sold or attributed within a 14-day window following a marketing action.	metric
Action - Units 14 Days	Action - Units 14 Days	Number of units sold or attributed within a 14-day window following a marketing action.	metric
Action - Units 30 Day	Action - Units 30 Day	Number of units sold or attributed within a 30-day window following a marketing action.	metric
Action - Units 7 Day	Action - Units 7 Day	Number of units sold or attributed within a 7-day window following a marketing action.	metric
Active	Active	Indicates that an entity (e.g., campaign, ad group, ad) is currently running.	dimension
Active Ads	Active Ads	The count of advertisements that are currently running.	metric
Active Keywords	Active Keywords	The count of keywords that are currently active and eligible to trigger ads.	metric
Ad	Ad	An individual advertisement creative.	dimension
Ad Format	Ad Format	The specific layout and structure of an advertisement (e.g., text, image, video).	dimension
Ad Group	Ad Group	A collection of ads with a common theme, targeting the same set of keywords or audiences.	dimension
Ad Group Category	Ad Group Category	A classification or label assigned to an ad group for organizational and reporting purposes.	dimension
Ad Group ID	Ad Group ID	The unique identifier for an ad group.	metric
Ad Group Name	Ad Group Name	The name assigned to the ad group.	dimension
Ad Group Status	Ad Group Status	The current operational status of the ad group (e.g., Active, Paused, Deleted).	dimension
Ad ID	Ad ID	The unique identifier for an advertisement.	metric
Ad Name	Ad Name	The name assigned to the advertisement.	dimension
Ad Status	Ad Status	The current operational status of the advertisement (e.g., Active, Paused, Deleted).	dimension
Ad Tag Types	Ad Tag Types	A categorization or type assigned to ad tags, used for organizing and analyzing different tracking or reporting mechanisms.	dimension
Ad Tags	Ad Tags	Labels or identifiers assigned to ads for organization, filtering, and reporting.	dimension
Ad Type	Ad Type	The format or category of the advertisement (e.g., Text Ad, Product Ad, Image Ad).	dimension
Ad group ID	Ad group ID	The unique identifier for an ad group.	metric
Ad set Name	Ad set Name	The name of the ad set, a grouping of ads that share targeting, budget, and scheduling settings (common in social media advertising).	dimension
AdGroup	AdGroup	A collection of ads with a common theme, targeting the same set of keywords or audiences.	dimension
AdGroup ID in Kenshoo	AdGroup ID in Kenshoo	The unique identifier for an ad group within the Kenshoo (Skai) platform.	metric
AdGroup Status	AdGroup Status	The current operational status of the ad group (e.g., Active, Paused, Deleted).	dimension
AdGroup end date	AdGroup end date	The date when the ad group is scheduled to stop running.	dimension
AdGroup start date	AdGroup start date	The date when the ad group is scheduled to begin running.	dimension
Ads Count	Ads Count	The total number of ads within a specific campaign, ad group, or account.	metric
Appearances in Top Search Terms	Appearances in Top Search Terms	The number of times an ad appeared for high-volume or prominent search terms.	dimension
Attributed Sales 14d Other ASIN	Attributed Sales 14d Other ASIN	Sales attributed within a 14-day window to an ASIN other than the one originally advertised, indicating cross-product influence.	metric
Attributed Sales 1d Other ASIN	Attributed Sales 1d Other ASIN	Sales attributed within a 1-day window to an ASIN other than the one originally advertised, indicating cross-product influence.	metric
Attributed Sales 30d Other ASIN	Attributed Sales 30d Other ASIN	Sales attributed within a 30-day window to an ASIN other than the one originally advertised, indicating cross-product influence.	metric
Attributed Sales 7d Other ASIN	Attributed Sales 7d Other ASIN	Sales attributed within a 7-day window to an ASIN other than the one originally advertised, indicating cross-product influence.	metric
Attributed Units Ordered 14d Other ASIN	Attributed Units Ordered 14d Other ASIN	Units ordered and attributed within a 14-day window to an ASIN other than the one originally advertised.	metric
Attributed Units Ordered 1d Other ASIN	Attributed Units Ordered 1d Other ASIN	Units ordered and attributed within a 1-day window to an ASIN other than the one originally advertised.	metric
Attributed Units Ordered 30d Other ASIN	Attributed Units Ordered 30d Other ASIN	Units ordered and attributed within a 30-day window to an ASIN other than the one originally advertised.	metric
Attributed Units Ordered 7d Other ASIN	Attributed Units Ordered 7d Other ASIN	Units ordered and attributed within a 7-day window to an ASIN other than the one originally advertised.	metric
Avg CPC	Avg CPC	Average Cost-Per-Click, the average amount paid for each click on an ad.	metric
Avg Pos.	Avg Pos.	Average Position, the average ranking of an ad relative to other ads in search results.	metric
Avg. CPC	Avg. CPC	Average Cost-Per-Click, the average amount paid for each click on an ad.	metric
Bid	Bid	The maximum amount an advertiser is willing to pay for a click or other ad interaction.	metric
Brand Name	Brand Name	The name of the brand associated with the product or campaign.	dimension
Brand name	Brand name	The name of the brand associated with the product or campaign.	dimension
Broad	Broad	Refers to a broad match type for keywords, where ads can show on searches that are similar to your keyword.	dimension
CAD	CAD	Canadian Dollar, a currency code.	dimension
CTR	CTR	Click-Through Rate, the percentage of people who see an ad and click on it, calculated as (Clicks / Impressions) * 100.	metric
Campaign	Campaign	Refers to an advertising campaign, a set of ad groups (ads, keywords, and bids) that share a budget, targeting, and other settings.	dimension
Campaign Bid Strategy	Campaign Bid Strategy	The bidding strategy set for a campaign, which determines how bids are optimized to achieve specific goals.	dimension
Campaign Buying Type	Campaign Buying Type	The buying type for a campaign, such as Auction or Reach and Frequency.	dimension
Campaign Creation Date	Campaign Creation Date	The date when the advertising campaign was created.	dimension
Campaign End Date	Campaign End Date	The date when the campaign is scheduled to stop running.	dimension
Campaign Goal	Campaign Goal	The primary objective of the campaign, such as increasing conversions, clicks, or brand awareness.	dimension
Campaign ID	Campaign ID	The unique identifier for an advertising campaign.	metric
Campaign ID in Kenshoo	Campaign ID in Kenshoo	The unique identifier for a campaign within the Skai (Kenshoo) platform.	metric
Campaign Name	Campaign Name	The name assigned to the advertising campaign.	dimension
Campaign Objective	Campaign Objective	The primary goal of a campaign, such as brand awareness, traffic, or conversions.	dimension
Campaign Start Date	Campaign Start Date	The date when the campaign is scheduled to begin running.	dimension
Campaign Status	Campaign Status	The current operational status of the campaign (e.g., Active, Paused, Deleted).	dimension
Campaign Type	Campaign Type	A categorical attribute that classifies campaigns based on their objective or structure, such as search, social, or shopping.	dimension
Campaign bid strategy	Campaign bid strategy	The bidding strategy set for a campaign, which determines how bids are optimized to achieve specific goals.	dimension
Campaigns	Campaigns	A collection of advertising campaigns.	dimension
Category	Category	A classification or group for products, keywords, or other entities.	dimension
Channel	Channel	The advertising channel where the campaign is running, such as Google, Facebook, or Amazon.	dimension
Channel Account ID	Channel Account ID	The unique identifier for an account on a specific advertising channel.	metric
Channel Account Publisher ID	Channel Account Publisher ID	The unique identifier for a publisher account within a specific advertising channel.	metric
Channel Ad Group ID	Channel Ad Group ID	The unique identifier for an ad group on a specific advertising channel.	metric
Channel Ad ID	Channel Ad ID	The unique identifier for an ad on a specific advertising channel.	metric
Channel Campaign ID	Channel Campaign ID	The unique identifier for a campaign on a specific advertising channel.	metric
Channel Keyword ID	Channel Keyword ID	The unique identifier for a keyword on a specific advertising channel.	metric
Channel Product Group ID	Channel Product Group ID	The unique identifier for a product group on a specific advertising channel.	metric
Clicks	Clicks	The number of times users clicked on an ad.	metric
Continent	Continent	A geographical dimension indicating the continent where an ad impression, click, or conversion occurred.	dimension
Conv.	Conv.	Abbreviation for Conversions, the total number of desired actions taken by users after interacting with an ad.	metric
Conv. Rate	Conv. Rate	Conversion Rate, the percentage of clicks or ad interactions that result in a conversion.	metric
Conversion	Conversion	A desired action taken by a user after interacting with an ad, such as a purchase or lead.	metric
ConversionRate	ConversionRate	The percentage of clicks or ad interactions that result in a conversion.	metric
Conversions	Conversions	The total number of desired actions taken by users after interacting with an ad.	metric
Conversions Source	Conversions Source	The source or channel from which the conversion event originated (e.g., Google, Facebook, Skai Pixel).	dimension
Cost	Cost	The total amount spent on advertising.	metric
Cost/Conv.	Cost/Conv.	Cost per Conversion, the average cost incurred to achieve one conversion.	metric
Creation Date	Creation Date	The date when an entity (e.g., campaign, ad group, ad) was created.	dimension
Currency	Currency	The monetary unit used for financial transactions and reporting.	dimension
Currency by profile	Currency by profile	The currency associated with a specific user profile, used for localized financial reporting.	dimension
Custom Parameter 1	Custom Parameter 1	A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.	dimension
Custom Parameter 2	Custom Parameter 2	A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.	dimension
Custom Parameter 3	Custom Parameter 3	A user-defined custom parameter (Dimension) that can store additional data for reporting and segmentation.	dimension
Daily Budget	Daily Budget	The maximum amount of money allocated to be spent on a campaign or ad group each day.	metric
Daily spend cap	Daily spend cap	The maximum amount of money allowed to be spent on a campaign or ad group each day.	metric
Date	Date	The specific calendar date for which the data is reported.	dimension
Day	Day	The specific calendar day for which the data is reported.	dimension
Deleted Ads	Deleted Ads	The count of advertisements that have been deleted.	metric
Deleted Keywords	Deleted Keywords	The count of keywords that have been deleted.	metric
Description line 1	Description line 1	The first line of description text in an advertisement.	dimension
Destination	Destination	The specific location or landing page where users are directed after interacting with an ad.	dimension
Detailed page bid adjustment	Detailed page bid adjustment	A bid adjustment applied to ads that direct users to detailed product pages, aiming to optimize performance for deep product engagement.	metric
Device Preference	Device Preference	The preferred device type (e.g., mobile, desktop, tablet) for displaying ads.	dimension
Device targeting	Device targeting	The strategy of showing ads to users on specific device types (e.g., mobile, desktop, tablet).	dimension
Dimension - Brand	Dimension - Brand	A dimension used for reporting and analysis, representing the brand associated with the advertising data. This is an organization-level labeling column.	dimension
Dimension - Campaign Type	Dimension - Campaign Type	A categorical attribute that classifies campaigns based on their objective or structure, such as search, social, or shopping.	dimension
Dimension - Category	Dimension - Category	A dimension used for reporting and analysis, representing the product or service category. This is an organization-level labeling column.	dimension
Dimension - Date	Dimension - Date	A time-based dimension representing the specific calendar date for data aggregation and reporting.	metric
Dimension - Dimensions: Market	Dimension - Dimensions: Market	A categorical dimension representing the market segment or geographical market.	dimension
Dimension - Funnel stage (auto-tag)	Dimension - Funnel stage (auto-tag)	A dimension that automatically categorizes ad campaigns or user interactions based on their position in the marketing or sales funnel, often assigned through automated tagging.	dimension
Dimension - Targeting	Dimension - Targeting	A dimension used for reporting and analysis, representing the targeting criteria applied to campaigns or ad groups.	dimension
Dimensions Ad Group Name	Dimensions Ad Group Name	A categorical dimension representing the name of the ad group.	dimension
Dimensions: Audience Type	Dimensions: Audience Type	A categorical dimension representing the type of audience being targeted (e.g., demographic, interest-based, remarketing).	dimension
Dimensions: Brand/NB	Dimensions: Brand/NB	Dimensions for categorizing data by brand or identifying ‘New to Brand’ segments, allowing for analysis of brand-specific and new customer performance.	dimension
Dimensions: Campaign Type	Dimensions: Campaign Type	A categorical dimension that classifies campaigns based on their objective or structure, such as search, social, or shopping.	dimension
Dimensions: Division	Dimensions: Division	A dimension used for reporting and analysis, representing an organizational division.	dimension
Dimensions: Market	Dimensions: Market	A categorical dimension representing the market segment or geographical market.	dimension
Dimensions: Product Category	Dimensions: Product Category	A categorical dimension representing the category to which a product belongs.	dimension
Dimensions: Product Name	Dimensions: Product Name	A categorical dimension representing the name of the product.	dimension
Dimensions: Promotions	Dimensions: Promotions	A dimension for categorizing and reporting on various promotional activities or offers associated with campaigns.	dimension
Dimensions: SKU ID	Dimensions: SKU ID	A categorical dimension representing the Stock Keeping Unit (SKU) identifier for a product.	dimension
Dimensions: Territory	Dimensions: Territory	A geographical dimension representing the territory or region of the audience or target area.	dimension
Dimensions: UTM_Medium Parameter	Dimensions: UTM_Medium Parameter	Represents the ‘utm_medium’ parameter used in URLs to identify the medium of the advertising campaign, such as CPC, banner, or email. This field helps categorize traffic sources.	dimension
Display URL	Display URL	The URL that is shown in an advertisement to users.	dimension
Division	Division	Categorical data representing an organizational division for reporting and analysis.	dimension
Ean	Ean	The European Article Number, a barcode standard used to identify products, often used for product data reporting.	metric
Engagement	Engagement	The total number of interactions users had with an ad or content, such as likes, comments, shares, and clicks.	metric
Exact	Exact	Refers to an exact match type for keywords, where ads can show on searches that are the same in meaning as your keyword.	dimension
From	From	The start date or point in time for a reporting period.	dimension
GTIN	GTIN	The Global Trade Item Number, a globally unique identifier for products, used for product data reporting.	dimension
Gender	Gender	A demographic attribute used for audience targeting.	dimension
Google	Google	Indicates data specifically originating from or related to Google advertising channels.	dimension
Headline	Headline	The main title or heading of an advertisement.	dimension
Headline 1	Headline 1	The primary headline text used in an advertisement.	dimension
Headline 2	Headline 2	The secondary headline text used in an advertisement.	dimension
Headline 3	Headline 3	The third headline text used in an advertisement, if applicable.	dimension
Headline Dim	Headline Dim	Dimension related to ad headlines, used for reporting and analysis of ad creative performance.	dimension
Headline Search	Headline Search	A type of ad or campaign, specifically ‘Headline Search Ads’ on platforms like Amazon, focusing on prominent placement.	dimension
IMP	IMP	Refers to ‘Impressions,’ which is the total number of times an advertisement or content was displayed to users.	metric
Image Name	Image Name	The name of the image asset used in an advertisement.	dimension
Image Url	Image Url	The URL of the image asset used in an advertisement.	dimension
Imp.	Imp.	Abbreviation for Impressions, the number of times an ad was displayed.	metric
Imp. Share	Imp. Share	Impression Share, the percentage of impressions that your ads received compared to the estimated number of impressions they were eligible to receive.	metric
Import Date	Import Date	The date on which product data or other entities were imported into the system.	dimension
Impr. (Abs.Top)%	Impr. (Abs.Top)%	The percentage of impressions that appeared in the absolute top position of the search results page.	metric
Impr. (Top)%	Impr. (Top)%	The percentage of impressions that appeared anywhere at the top of the search results page.	metric
Impression Share (IS)	Impression Share (IS)	The percentage of impressions that an advertiser’s ads received compared to the total number of impressions the ads were eligible to receive. This indicates the visibility of ads.	metric
Impressions	Impressions	The number of times an ad was displayed to users.	metric
KW	KW	Abbreviation for Keyword, a word or phrase that advertisers use to match their ads with the terms people are searching for.	dimension
Keyword	Keyword	A word or phrase that advertisers use to match their ads with the terms people are searching for.	dimension
Keyword Creation Date	Keyword Creation Date	The date when the keyword was created.	dimension
Keyword ID	Keyword ID	The unique identifier for a keyword.	metric
Keyword Match Type	Keyword Match Type	The type of match (e.g., Broad, Exact, Phrase) applied to keywords to control which searches can trigger an ad.	dimension
Keyword Targeting	Keyword Targeting	The strategy of using specific keywords to show ads to relevant audiences.	dimension
LOB	LOB	Line of Business, a dimension used for categorizing data by specific business units or product lines.	dimension
Land URL	Land URL	The final URL where users are directed after clicking on an ad.	dimension
Landing URL	Landing URL	The final URL where users are directed after clicking on an ad.	dimension
Language	Language	The language setting for campaigns or ad creatives.	dimension
Last Modified	Last Modified	The timestamp indicating the last time an entity was changed.	dimension
Last Updated	Last Updated	The timestamp indicating the last time an entity was updated.	dimension
Lifetime spend cap	Lifetime spend cap	The maximum total amount of money allowed to be spent over the entire duration of a campaign or ad group.	metric
Line 1	Line 1	The first line of description text in an advertisement.	dimension
Line 2	Line 2	The second line of description text in an advertisement.	dimension
Location	Location	A geographical dimension representing the physical location of the audience or target area.	dimension
Lost IS-rank	Lost IS-rank	The percentage of impression share lost due to ad rank, indicating how often ads did not show up higher due to a low Ad Rank.	metric
Lost-IS budget	Lost-IS budget	The percentage of impression share lost due to budget limitations, indicating how often ads did not show due to insufficient budget.	metric
Lowest Sale Price	Lowest Sale Price	The lowest recorded selling price for a product, often used in retail media reporting.	dimension
Marketplace	Marketplace	The e-commerce platform or channel (e.g., Amazon, Walmart) where products are being advertised or sold.	dimension
Match Type	Match Type	The type of match (e.g., Broad, Exact, Phrase) applied to keywords to control which searches can trigger an ad.	dimension
Min. Bid	Min. Bid	The minimum bid required for an ad to be eligible to show.	metric
Mobile Bid Adjustment	Mobile Bid Adjustment	A percentage adjustment to bids for ads shown on mobile devices.	dimension
Mobile URL	Mobile URL	The URL optimized for mobile devices where users are directed after clicking on an ad.	dimension
Mobile effective bid	Mobile effective bid	The actual bid amount after applying mobile bid adjustments.	dimension
Modified	Modified	The timestamp indicating the last time a specific record or entity was updated or changed within the Skai platform.	dimension
Network	Network	The advertising network (e.g., Search Network, Display Network) where ads are displayed.	dimension
New to Brand Bid Adj.	New to Brand Bid Adj.	A bid adjustment applied to target new-to-brand customers, aiming to optimize campaigns for acquiring new customers.	metric
Parent Product	Parent Product	The identifier for a main product under which multiple variations (e.g., different sizes or colors) are grouped.	dimension
Path 1	Path 1	The first optional path shown in the display URL of an ad.	dimension
Path 2	Path 2	The second optional path shown in the display URL of an ad.	dimension
Paused Ads	Paused Ads	The count of advertisements that are currently paused.	metric
Paused Keywords	Paused Keywords	The count of keywords that are currently paused.	metric
Placement	Placement	The location on a website or app where an ad appears.	dimension
Platform	Platform	The advertising platform (e.g., Google Ads, Facebook Ads) where campaigns are managed.	dimension
Portfolio ID	Portfolio ID	The unique identifier for a portfolio, which groups multiple campaigns for aggregated management and budgeting.	dimension
Portfolio Name	Portfolio Name	The name assigned to the portfolio.	dimension
Potential Impressions	Potential Impressions	The estimated number of impressions an ad or campaign could have received if there were no budget or ranking limitations.	metric
Price	Price	The selling price of a product.	dimension
Product Categories	Product Categories	The categories to which a product belongs.	dimension
Product Group	Product Group	A group of products used for targeting and bidding in shopping campaigns.	dimension
Product Group Level 1	Product Group Level 1	The highest level of categorization for product groups.	dimension
Product Group Level 2	Product Group Level 2	The second level of categorization for product groups.	dimension
Product Group Level 3	Product Group Level 3	The third level of categorization for product groups.	dimension
Product Group Level 4	Product Group Level 4	The fourth level of categorization for product groups.	dimension
Product Group Level 5	Product Group Level 5	The fifth level of categorization for product groups.	dimension
Product ID	Product ID	The unique identifier for a product.	metric
Product Id	Product Id	The unique identifier for a product.	metric
Product Image	Product Image	The image associated with a product.	dimension
Product Line	Product Line	A dimension used for categorizing data by product line.	dimension
Product Pages Bid Adj.	Product Pages Bid Adj.	A bid adjustment specifically applied to ads appearing on product detail pages, optimizing for engagement or conversions on these pages.	metric
Product Type	Product Type	A classification that describes the kind of product being advertised.	dimension
Profile	Profile	A user profile in the Skai platform, representing a distinct advertiser account or client.	dimension
Profile Currency	Profile Currency	The currency set at the profile level, used for financial reporting.	dimension
Profile ID	Profile ID	The unique identifier for a user profile in the Skai platform, representing a distinct advertiser account or client.	metric
Profile Name	Profile Name	The name of the user profile in the Skai platform.	dimension
Profile Status	Profile Status	The current operational status of the user profile.	dimension
Profile Timezone	Profile Timezone	The timezone configured for the user profile, affecting how time-based data is reported.	dimension
Profit	Profit	The financial gain from advertising activities after deducting costs.	metric
Publisher	Publisher	The platform or network where ads are displayed (e.g., Google, Facebook, Amazon).	dimension
Quality Score	Quality Score	A diagnostic score reported by search engines that reflects the quality and relevance of keywords, ads, and landing pages.	dimension
ROI	ROI	Return on Investment, a performance measure used to evaluate the efficiency of an investment, calculated as (Revenue - Cost) / Cost.	metric
Report End Date	Report End Date	The last date included in the report’s data range.	dimension
Report Start Date	Report Start Date	The first date included in the report’s data range.	dimension
Rest of Search Bid Adj.	Rest of Search Bid Adj.	A bid adjustment applied to search placements other than the top of search results, allowing for differentiated bidding strategies.	metric
Rev.	Rev.	Abbreviation for Revenue, the total income generated from advertising campaigns.	metric
Rev./Conv.	Rev./Conv.	Revenue per Conversion, the average revenue generated from each conversion.	metric
Revenue	Revenue	The total income generated from advertising campaigns.	metric
Revenue - Purchase	Revenue - Purchase	The total monetary value generated from completed purchase transactions attributed to marketing efforts.	metric
SKU	SKU	The Stock Keeping Unit, an internal alphanumeric code used by retailers to identify products and track inventory.	dimension
SOV Keyword	SOV Keyword	Share of Voice (SOV) for a specific keyword, representing the percentage of times an ad appeared for that keyword compared to all eligible impressions.	dimension
Search (Abs.Top) IS%	Search (Abs.Top) IS%	The percentage of times an ad appeared in the absolute top position of search results out of all eligible impressions for that position.	metric
Search (Top) IS%	Search (Top) IS%	The percentage of times an ad appeared in the top section of search results out of all eligible impressions for the top section.	metric
Search Bid	Search Bid	The bid amount specifically for ads appearing on search networks.	metric
Search Network, Search Partners	Search Network, Search Partners	A dimension indicating whether an ad impression or click occurred on the primary search network or on search partner websites.	dimension
Serving Error	Serving Error	Indicates an error occurred that prevented an ad from being served.	dimension
Smart Tags	Smart Tags	Skai AI-powered insights and labels automatically applied to campaigns or entities for enhanced analysis and optimization.	dimension
Sponsored Products	Sponsored Products	A type of ad campaign or product listing that promotes individual products within retail media channels.	dimension
Status	Status	The current operational status of an entity (e.g., Active, Paused, Deleted).	dimension
Store visits (Publisher)	Store visits (Publisher)	The number of physical store visits attributed to ad campaigns, as measured and reported by the publisher.	metric
Subcategory	Subcategory	A dimension representing a more granular classification within a broader category, used for detailed reporting.	dimension
Tag ID	Tag ID	A unique identifier assigned to each tag used within the Skai platform for categorizing and organizing marketing entities.	metric
Targeting Type	Targeting Type	The method used to target an audience, such as keyword targeting, audience targeting, or product targeting.	dimension
Title	Title	The main title or name of a product or ad creative.	dimension
To	To	The end date or point in time for a reporting period.	dimension
Top of Search Bid Adj.	Top of Search Bid Adj.	A bid adjustment specifically applied to ads appearing at the very top of search results, optimizing for maximum visibility.	metric
Top of search bid adjustment	Top of search bid adjustment	A bid adjustment specifically applied to ads appearing at the very top of search results, optimizing for maximum visibility.	metric
Tracking ID	Tracking ID	A unique identifier used for tracking purposes, often associated with a conversion pixel or analytics tag.	metric
Tracking Template	Tracking Template	A URL template used to define how tracking information is appended to landing page URLs.	dimension
URL Category	URL Category	A classification or label assigned to a URL for organizing and reporting on website content or ad landing pages.	dimension
USD	USD	United States Dollar, a currency code.	dimension
Upc	Upc	The Universal Product Code, a barcode symbology used for tracking trade items, primarily in North America.	metric
conv	conv	Abbreviation for Conversions, the total number of desired actions taken by users after interacting with an ad.	metric
conversions	conversions	The total number of desired actions taken by users after interacting with an ad.	metric
engagement	engagement	The total number of interactions users had with an ad or content, such as likes, comments, shares, and clicks.	metric
gross margin	gross margin	The difference between revenue and the cost of goods sold, indicating the profitability of products or services before operating expenses.	metric
gross margin_revenue	gross margin_revenue	The revenue component used in calculating gross margin.	metric
imp. share	imp. share	Impression Share, the percentage of impressions that your ads received compared to the estimated number of impressions they were eligible to receive.	metric
inline link clicks (Publisher)	inline link clicks (Publisher)	The number of clicks on links embedded within an ad creative (e.g., social media posts) that do not navigate away from the publisher’s platform, as reported by the publisher.	metric
inline post engagement (Publisher)	inline post engagement (Publisher)	The total number of engagements with an ad post on the publisher’s platform (e.g., likes, shares, comments), excluding clicks that navigate away.	metric
local store pages	local store pages		metric
local store pages_revenue	local store pages_revenue		metric
new to brand order rate	new to brand order rate	The rate at which new-to-brand customers place orders, calculated as new-to-brand orders divided by relevant impressions or clicks.	metric
new to brand orders	new to brand orders	The number of orders placed by customers who are new to the brand, as defined by the advertiser.	metric
new to brand percentage	new to brand percentage	The percentage of total customers acquired who are new to the brand.	metric
new to brand units	new to brand units	The number of product units sold to customers who are new to the brand, as defined by the advertiser.	metric
new to brand units percentage	new to brand units percentage	The percentage of total units sold that were purchased by new-to-brand customers.	metric
offline purchase	offline purchase	The count of purchase transactions that occurred through non-digital channels, such as in-store or via phone, but are tracked and attributed through Skai’s omnichannel capabilities.	metric
offline purchase_revenue	offline purchase_revenue	The total revenue generated from purchases made through non-digital channels, tracked and attributed within the Skai platform.	metric
orders	orders	The total number of purchase orders placed by customers.	metric
orders_revenue	orders_revenue	The total revenue generated specifically from completed customer orders.	metric
page views	page views	The total number of times pages on a website were viewed.	metric
page_views	page_views	The total number of times pages on a website were viewed.	metric
purchase	purchase	A conversion event indicating a completed transaction or purchase by a user.	metric
purchase_revenue	purchase_revenue	The total monetary value generated from successful purchase conversion events.	metric
registrations	registrations	The number of user registrations recorded as a conversion event.	metric
responses	responses	The number of responses or interactions with an ad or campaign, often related to direct response campaigns.	metric
units 1 day	units 1 day	The number of units sold or converted within a 1-day attribution window.	metric
units 14 days	units 14 days	The number of units sold or converted within a 14-day attribution window.	metric
units 7 day	units 7 day	The number of units sold or converted within a 7-day attribution window.	metric
units sold	units sold	The total number of product units purchased by customers.	metric
video plays (Publisher)	video plays (Publisher)	The total number of times a video ad started playing, as reported by the publisher.	metric
video plays at 100% (Publisher)	video plays at 100% (Publisher)	The number of times a video ad played to 100% of its duration (completed view), as reported by the publisher.	metric
video plays at 25% (Publisher)	video plays at 25% (Publisher)	The number of times a video ad played to at least 25% of its duration, as reported by the publisher.	metric
video plays at 50% (Publisher)	video plays at 50% (Publisher)	The number of times a video ad played to at least 50% of its duration, as reported by the publisher.	metric
video plays at 75% (Publisher)	video plays at 75% (Publisher)	The number of times a video ad played to at least 75% of its duration, as reported by the publisher.	metric
videocomplete	videocomplete	A conversion event triggered when a video ad plays to 100% of its duration.	metric
videostart	videostart	A conversion event triggered when a video ad begins to play.	metric
visits	visits	The total number of visits to a website or landing page associated with an ad campaign.	metric