Skai: Most-used fields#
The table below gives information about most-used fields that you can import from Skai. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
# of Campaigns |
# of Campaigns |
metric |
14 days units |
14 days units |
metric |
ACoS |
ACoS |
metric |
ASIN |
ASIN |
dimension |
Account Name |
Account Name |
dimension |
Action - Conversions |
Action - Conversions |
metric |
Active |
Active |
dimension |
Active Ads |
Active Ads |
metric |
Active Keywords |
Active Keywords |
metric |
Ad |
Ad |
dimension |
Ad Format |
Ad Format |
dimension |
Ad Group |
Ad Group |
dimension |
Ad Group Category |
Ad Group Category |
dimension |
Ad Group ID |
Ad Group ID |
metric |
Ad Group Name |
Ad Group Name |
dimension |
Ad Group Status |
Ad Group Status |
dimension |
Ad ID |
Ad ID |
metric |
Ad Name |
Ad Name |
dimension |
Ad Status |
Ad Status |
dimension |
Ad Tag Types |
Ad Tag Types |
dimension |
Ad Tags |
Ad Tags |
dimension |
Ad Type |
Ad Type |
dimension |
Ad group ID |
Ad group ID |
metric |
Ad set Name |
Ad set Name |
dimension |
AdGroup |
AdGroup |
dimension |
AdGroup Status |
AdGroup Status |
dimension |
AdGroup end date |
AdGroup end date |
dimension |
AdGroup start date |
AdGroup start date |
dimension |
Ads Count |
Ads Count |
metric |
Appearances in Top Search Terms |
Appearances in Top Search Terms |
dimension |
Avg CPC |
Avg CPC |
metric |
Avg Pos. |
Avg Pos. |
metric |
Avg. CPC |
Avg. CPC |
metric |
Bid |
Bid |
metric |
Brand Name |
Brand Name |
dimension |
Brand name |
Brand name |
dimension |
CAD |
CAD |
dimension |
CTR |
CTR |
metric |
Campaign |
Campaign |
dimension |
Campaign Bid Strategy |
Campaign Bid Strategy |
dimension |
Campaign Buying Type |
Campaign Buying Type |
dimension |
Campaign Creation Date |
Campaign Creation Date |
dimension |
Campaign End Date |
Campaign End Date |
dimension |
Campaign Goal |
Campaign Goal |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign ID in Kenshoo |
Campaign ID in Kenshoo |
metric |
Campaign Name |
Campaign Name |
dimension |
Campaign Objective |
Campaign Objective |
dimension |
Campaign Start Date |
Campaign Start Date |
dimension |
Campaign Status |
Campaign Status |
dimension |
Campaign Type |
Campaign Type |
dimension |
Campaign bid strategy |
Campaign bid strategy |
dimension |
Campaigns |
Campaigns |
dimension |
Category |
Category |
dimension |
Channel |
Channel |
dimension |
Channel Account ID |
Channel Account ID |
metric |
Channel Account Publisher ID |
Channel Account Publisher ID |
metric |
Channel Ad Group ID |
Channel Ad Group ID |
metric |
Channel Ad ID |
Channel Ad ID |
metric |
Channel Campaign ID |
Channel Campaign ID |
metric |
Channel Keyword ID |
Channel Keyword ID |
metric |
Channel Product Group ID |
Channel Product Group ID |
metric |
Clicks |
Clicks |
metric |
Continent |
Continent |
dimension |
Conv. |
Conv. |
metric |
Conv. Rate |
Conv. Rate |
metric |
Conversion |
Conversion |
metric |
ConversionRate |
ConversionRate |
metric |
Conversions |
Conversions |
metric |
Conversions Source |
Conversions Source |
dimension |
Cost |
Cost |
metric |
Cost/Conv. |
Cost/Conv. |
metric |
Creation Date |
Creation Date |
dimension |
Currency |
Currency |
dimension |
Currency by profile |
Currency by profile |
dimension |
Custom Parameter 1 |
Custom Parameter 1 |
dimension |
Custom Parameter 2 |
Custom Parameter 2 |
dimension |
Custom Parameter 3 |
Custom Parameter 3 |
dimension |
Daily Budget |
Daily Budget |
metric |
Daily spend cap |
Daily spend cap |
metric |
Date |
Date |
dimension |
Day |
Day |
dimension |
Deleted Ads |
Deleted Ads |
metric |
Deleted Keywords |
Deleted Keywords |
metric |
Description line 1 |
Description line 1 |
dimension |
Destination |
Destination |
dimension |
Detailed page bid adjustment |
Detailed page bid adjustment |
metric |
Device Preference |
Device Preference |
dimension |
Device targeting |
Device targeting |
dimension |
Dimension - Date |
Dimension - Date |
metric |
Dimension - Dimensions: Market |
Dimension - Dimensions: Market |
dimension |
Dimension - Funnel stage (auto-tag) |
Dimension - Funnel stage (auto-tag) |
dimension |
Dimensions Ad Group Name |
Dimensions Ad Group Name |
dimension |
Dimensions: Audience Type |
Dimensions: Audience Type |
dimension |
Dimensions: Campaign Type |
Dimensions: Campaign Type |
dimension |
Dimensions: Market |
Dimensions: Market |
dimension |
Dimensions: Product Category |
Dimensions: Product Category |
dimension |
Dimensions: Product Name |
Dimensions: Product Name |
dimension |
Dimensions: Promotions |
Dimensions: Promotions |
dimension |
Dimensions: SKU ID |
Dimensions: SKU ID |
dimension |
Dimensions: Territory |
Dimensions: Territory |
dimension |
Dimensions: UTM_Medium Parameter |
Dimensions: UTM_Medium Parameter |
dimension |
Display URL |
Display URL |
dimension |
Ean |
Ean |
metric |
Engagement |
Engagement |
metric |
From |
From |
dimension |
GTIN |
GTIN |
dimension |
Gender |
Gender |
dimension |
Headline |
Headline |
dimension |
Headline 1 |
Headline 1 |
dimension |
Headline 2 |
Headline 2 |
dimension |
Headline 3 |
Headline 3 |
dimension |
Headline Search |
Headline Search |
dimension |
IMP |
IMP |
metric |
Image Name |
Image Name |
dimension |
Image Url |
Image Url |
dimension |
Imp. |
Imp. |
metric |
Imp. Share |
Imp. Share |
metric |
Import Date |
Import Date |
dimension |
Impr. (Abs.Top)% |
Impr. (Abs.Top)% |
metric |
Impr. (Top)% |
Impr. (Top)% |
metric |
Impression Share (IS) |
Impression Share (IS) |
metric |
Impressions |
Impressions |
metric |
KW |
KW |
dimension |
Keyword |
Keyword |
dimension |
Keyword Creation Date |
Keyword Creation Date |
dimension |
Keyword ID |
Keyword ID |
metric |
Keyword Match Type |
Keyword Match Type |
dimension |
Keyword Targeting |
Keyword Targeting |
dimension |
Land URL |
Land URL |
dimension |
Landing URL |
Landing URL |
dimension |
Language |
Language |
dimension |
Last Modified |
Last Modified |
dimension |
Last Updated |
Last Updated |
dimension |
Lifetime spend cap |
Lifetime spend cap |
metric |
Line 1 |
Line 1 |
dimension |
Line 2 |
Line 2 |
dimension |
Location |
Location |
dimension |
Lost IS-rank |
Lost IS-rank |
metric |
Lost-IS budget |
Lost-IS budget |
metric |
Lowest Sale Price |
Lowest Sale Price |
dimension |
Marketplace |
Marketplace |
dimension |
Match Type |
Match Type |
dimension |
Min. Bid |
Min. Bid |
metric |
Mobile Bid Adjustment |
Mobile Bid Adjustment |
dimension |
Mobile URL |
Mobile URL |
dimension |
Mobile effective bid |
Mobile effective bid |
dimension |
Modified |
Modified |
dimension |
Network |
Network |
dimension |
New to Brand Bid Adj. |
New to Brand Bid Adj. |
metric |
Parent Product |
Parent Product |
dimension |
Path 1 |
Path 1 |
dimension |
Path 2 |
Path 2 |
dimension |
Paused Ads |
Paused Ads |
metric |
Paused Keywords |
Paused Keywords |
metric |
Placement |
Placement |
dimension |
Platform |
Platform |
dimension |
Portfolio ID |
Portfolio ID |
dimension |
Portfolio Name |
Portfolio Name |
dimension |
Potential Impressions |
Potential Impressions |
metric |
Price |
Price |
dimension |
Product Categories |
Product Categories |
dimension |
Product Group |
Product Group |
dimension |
Product Group Level 1 |
Product Group Level 1 |
dimension |
Product Group Level 2 |
Product Group Level 2 |
dimension |
Product Group Level 3 |
Product Group Level 3 |
dimension |
Product Group Level 4 |
Product Group Level 4 |
dimension |
Product Group Level 5 |
Product Group Level 5 |
dimension |
Product ID |
Product ID |
metric |
Product Id |
Product Id |
metric |
Product Image |
Product Image |
dimension |
Product Pages Bid Adj. |
Product Pages Bid Adj. |
metric |
Product Type |
Product Type |
dimension |
Profile |
Profile |
dimension |
Profile Currency |
Profile Currency |
dimension |
Profile ID |
Profile ID |
metric |
Profile Name |
Profile Name |
dimension |
Profile Status |
Profile Status |
dimension |
Profile Timezone |
Profile Timezone |
dimension |
Profit |
Profit |
metric |
Publisher |
Publisher |
dimension |
Quality Score |
Quality Score |
metric |
ROI |
ROI |
metric |
Report End Date |
Report End Date |
dimension |
Report Start Date |
Report Start Date |
dimension |
Rest of Search Bid Adj. |
Rest of Search Bid Adj. |
metric |
Rev. |
Rev. |
metric |
Rev./Conv. |
Rev./Conv. |
metric |
Revenue |
Revenue |
metric |
Revenue - Purchase |
Revenue - Purchase |
metric |
SKU |
SKU |
dimension |
SOV Keyword |
SOV Keyword |
dimension |
Search (Abs.Top) IS% |
Search (Abs.Top) IS% |
metric |
Search (Top) IS% |
Search (Top) IS% |
metric |
Search Bid |
Search Bid |
metric |
Search Network, Search Partners |
Search Network, Search Partners |
dimension |
Serving Error |
Serving Error |
dimension |
Smart Tags |
Smart Tags |
dimension |
Sponsored Products |
Sponsored Products |
dimension |
Status |
Status |
dimension |
Store visits (Publisher) |
Store visits (Publisher) |
metric |
Tag ID |
Tag ID |
metric |
Targeting Type |
Targeting Type |
dimension |
Title |
Title |
dimension |
To |
To |
dimension |
Top of Search Bid Adj. |
Top of Search Bid Adj. |
metric |
Top of search bid adjustment |
Top of search bid adjustment |
metric |
Tracking ID |
Tracking ID |
metric |
Tracking Template |
Tracking Template |
dimension |
URL Category |
URL Category |
dimension |
USD |
USD |
dimension |
Upc |
Upc |
metric |
conv |
conv |
metric |
conversions |
conversions |
metric |
engagement |
engagement |
metric |
gross margin |
gross margin |
metric |
gross margin_revenue |
gross margin_revenue |
metric |
imp. share |
imp. share |
metric |
new to brand order rate |
new to brand order rate |
metric |
new to brand orders |
new to brand orders |
metric |
new to brand percentage |
new to brand percentage |
metric |
new to brand units |
new to brand units |
metric |
new to brand units percentage |
new to brand units percentage |
metric |
offline purchase |
offline purchase |
metric |
offline purchase_revenue |
offline purchase_revenue |
metric |
orders |
orders |
metric |
orders_revenue |
orders_revenue |
metric |
page views |
page views |
metric |
page_views |
page_views |
metric |
purchase |
purchase |
metric |
purchase_revenue |
purchase_revenue |
metric |
registrations |
registrations |
metric |
responses |
responses |
metric |
units 1 day |
units 1 day |
metric |
units 14 days |
units 14 days |
metric |
units 7 day |
units 7 day |
metric |
units sold |
units sold |
metric |
videocomplete |
videocomplete |
metric |
videostart |
videostart |
metric |
visits |
visits |
metric |