Snapchat: Most-used fields#
The table below gives information about most-used fields that you can import from Snapchat. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
2s_views |
2s_views |
The number of times an ad was viewed for at least 2 seconds. |
metric |
Ad Type |
Ad Type |
The type of ad being run, such as Story Ad, Single Image or Video Ad, etc. |
dimension |
Buying Currency |
Buying Currency |
The currency used for buying advertisements or for billing purposes. |
dimension |
Campaign |
Campaign |
The name of the advertising campaign. |
dimension |
Campaign Name |
Campaign Name |
The name of the advertising campaign. |
dimension |
Campaign Type |
Campaign Type |
The type or objective of the advertising campaign (e.g., app installs, brand awareness). |
dimension |
Country |
country |
The country setting configured for the targeted audience in Snapchat ads. |
dimension |
Created at |
created_at |
The timestamp when an entity (e.g., campaign, ad, invoice) was created. |
dimension |
Creative Dimensions |
Creative Dimensions |
The dimensions (e.g., width x height) of the creative asset. |
dimension |
Creative Type |
Creative Type |
The type of creative asset used in an ad (e.g., image, video, AR lens). |
dimension |
DMA |
dma |
The Designated Market Area (DMA) where the ad was shown. |
dimension |
Data Source |
Data Source |
The origin of the data, which is Snapchat Ads in this context. |
dimension |
Due date |
due_date |
The date by which an invoice payment is expected. |
dimension |
End Date |
End Date |
The scheduled end date for a campaign or ad squad. |
dimension |
Gender |
gender |
The gender of the audience targeted in Snapchat ads. |
dimension |
Geo |
Geo |
Geographical location targeting data for the ad. |
dimension |
Last modified at |
last_modified |
The timestamp when an invoice or other entity was last changed. |
dimension |
Market |
Market |
The geographical market or region targeted by an ad campaign. |
dimension |
Month |
Month |
The month associated with the reporting data. |
metric |
Month-Year |
Month-Year |
The month and year associated with the reporting data. |
dimension |
Placement |
Placement |
The specific location on the Snapchat platform where an ad is displayed (e.g., Stories, Discover). |
dimension |
Platform |
Platform |
The advertising platform where the campaign is running, which is Snapchat. |
dimension |
Region |
region |
The geographical region where the ad was shown. |
dimension |
Site |
Site |
Refers to the platform or location where an ad is run. In the context of Snapchat, this typically refers to the Snapchat app itself. |
dimension |
Start Date |
Start Date |
The scheduled start date for a campaign or ad squad. |
dimension |
Updated at |
updated_at |
The timestamp when an entity (e.g., campaign, ad, invoice) was last updated. |
dimension |
Video Length |
Video Length |
The duration of a video creative in an ad. |
dimension |
WeekAsDate |
WeekAsDate |
The date representing the start of the week for which the data is reported. |
dimension |
WeekNum |
WeekNum |
The numerical identifier for the week within a year for which data is reported. |
metric |
Year |
Year |
The year associated with the reporting data or entity creation/update. |
metric |
actual_device |
actual_device |
The specific device model on which the ad was displayed. |
dimension |
ad_account_id |
ad_account_id |
The unique identifier for the advertising account. |
dimension |
ad_account_name |
ad_account_name |
The name of the advertising account. |
dimension |
ad_format_{NUM} |
ad_format_{NUM} |
The format of the ad, allowing for multiple format types to be reported. |
dimension |
ad_language_{NUM} |
ad_language_{NUM} |
The language targeting for the ad, allowing for multiple languages to be reported. |
dimension |
ad_product |
creative_ad_product |
The specific ad product used for the creative (e.g., Story Ad, Collection Ad). |
dimension |
ad_scheduling_config |
ad_scheduling_config |
Configuration details for when the ad is scheduled to run. |
dimension |
ad_set_id |
ad_set_id |
Unique identifier for the ad set (also known as ad squad). |
dimension |
ad_squad_placement |
ad_squad_placement |
The placement where the ad squad’s ads are displayed (e.g., Content, Story). |
dimension |
ad_squad_placement_v2_config |
ad_squad_placement_v2_config |
Configuration settings for the ad squad’s placements using the V2 placement system. |
dimension |
ad_squad_placement_v2_inclusion |
ad_squad_placement_v2_inclusion |
Inclusion rules for ad squad placements using the V2 placement system. |
dimension |
ad_squad_placement_v2_platforms |
ad_squad_placement_v2_platforms |
The platforms where the ad squad’s ads are allowed to be placed (e.g., Snapchat) using the V2 placement system. |
dimension |
ad_squad_placement_v2_snapchat_positions |
ad_squad_placement_v2_snapchat_positions |
Specific positions within Snapchat where the ad squad’s ads are allowed to be placed (e.g., CHAT_FEED) using the V2 placement system. |
dimension |
ad_squad_targeting_demographics_gender |
ad_squad_targeting_demographics_gender |
Gender demographic targeting applied at the ad squad level. |
dimension |
ad_squad_targeting_demographics_languages |
ad_squad_targeting_demographics_languages |
The demographic (e.g., age, gender) and language targeting settings for the ad squad. |
dimension |
ad_squad_targeting_demographics_max_age |
ad_squad_targeting_demographics_max_age |
Maximum age for demographic targeting applied at the ad squad level. |
dimension |
ad_squad_targeting_demographics_min_age |
ad_squad_targeting_demographics_min_age |
Minimum age for demographic targeting applied at the ad squad level. |
dimension |
ad_squad_targeting_geos_country_code |
ad_squad_targeting_geos_country_code |
The country code used for geographical targeting within an ad squad. |
dimension |
ad_squad_targeting_geos_excluded |
ad_squad_targeting_geos_excluded |
Geographic locations explicitly excluded from the ad squad’s targeting. |
dimension |
ad_squad_targeting_geos_included |
ad_squad_targeting_geos_included |
Geographic locations included in the targeting for the ad squad. |
dimension |
ad_squad_targeting_interests_category_id |
ad_squad_targeting_interests_category_id |
Category ID for interest-based targeting applied at the ad squad level. |
dimension |
ad_squad_targeting_locations |
ad_squad_targeting_locations |
Specific geographic locations targeted by the ad squad. |
dimension |
ad_squad_targeting_regulated_content |
ad_squad_targeting_regulated_content |
Flag indicating if the ad squad’s content is regulated (e.g., alcohol), requiring specific targeting considerations. |
dimension |
ad_squad_targeting_segments_excluded |
ad_squad_targeting_segments_excluded |
Customer list segments or other audience segments explicitly excluded from the ad squad’s targeting. |
dimension |
ad_squad_targeting_segments_included |
ad_squad_targeting_segments_included |
Audience segments included in the targeting for the ad squad. |
dimension |
ad_to_lens_properties |
ad_to_lens_properties |
Properties related to ads that integrate with Snapchat Lenses. |
dimension |
adset_age |
adset_age |
The age range targeted by the ad set (ad squad). |
dimension |
adset_bidtype |
adset_bidtype |
The bidding strategy or type configured for the ad set. |
dimension |
adset_category_{NUM} |
adset_category_{NUM} |
Category information associated with the ad set, allowing for multiple categories. |
dimension |
adset_country |
adset_country |
The country targeted by the ad set (also known as ad squad). |
dimension |
adset_device_{NUM} |
adset_device_{NUM} |
Device targeting for the ad set, allowing for multiple device types. |
dimension |
adset_gender |
adset_gender |
The gender targeted by the ad set (ad squad). |
dimension |
adset_language |
adset_language |
The primary language setting for the ad set. |
dimension |
adset_language_{NUM} |
adset_language_{NUM} |
Specific language targeting for the ad set, allowing for multiple language options. |
dimension |
adset_market_{NUM} |
adset_market_{NUM} |
Market targeting for the ad set, allowing for multiple market segments. |
dimension |
adset_placement_{NUM} |
adset_placement_{NUM} |
Placement settings for the ad set, indicating where the ads will appear, allowing for multiple placements. |
dimension |
adset_platform |
adset_platform |
The advertising platform where the ad set is running (e.g., Snapchat). |
dimension |
adset_targeting |
adset_targeting |
Detailed targeting criteria defined for the ad set. |
dimension |
adset_targeting_{NUM} |
adset_targeting_{NUM} |
Specific targeting criteria for the ad set, allowing for multiple targeting options. |
dimension |
advertiser |
ad_account_advertiser |
The advertiser associated with the ad account. |
dimension |
advertiser_id |
advertiser_id |
The unique identifier for the advertiser. |
dimension |
advertiser_organization_id |
advertiser_organization_id |
Unique identifier for the organization of the advertiser. |
dimension |
age_bucket |
age_bucket |
The age range or bucket of the audience targeted in Snapchat ads. |
dimension |
agency |
agency |
dimension |
|
agency_client_metadata |
agency_client_metadata |
Metadata about the client managed by an agency. |
dimension |
agency_representing_client |
agency_representing_client |
Information about the agency that represents the client. |
dimension |
android_installs |
android_installs |
The total number of app installs on Android devices attributed to the ad. |
metric |
android_installs_app |
android_installs_app |
The number of app installs attributed to an ad on Android devices (click-through or swipe-up attribution). |
metric |
android_installs_app_swipe_up |
android_installs_app_swipe_up |
The number of app installs attributed to a swipe-up action on an ad on Android devices. |
metric |
android_installs_app_view |
android_installs_app_view |
Android app installs attributed to in-app ad views. |
metric |
android_installs_offline |
android_installs_offline |
The number of offline installs attributed to an ad on Android devices (click-through or swipe-up attribution). |
metric |
android_installs_offline_swipe_up |
android_installs_offline_swipe_up |
The number of offline installs attributed to a swipe-up action on an ad on Android devices. |
metric |
android_installs_offline_view |
android_installs_offline_view |
Android app installs attributed to offline ad views. |
metric |
android_installs_swipe_up |
android_installs_swipe_up |
The number of app installs on Android devices attributed to users swiping up on the ad. |
dimension |
android_installs_view |
android_installs_view |
The number of app installs on Android devices attributed to users who viewed the ad (view-through conversions). |
metric |
android_installs_web |
android_installs_web |
The number of web-based installs attributed to an ad on Android devices (click-through or swipe-up attribution). |
metric |
android_installs_web_swipe_up |
android_installs_web_swipe_up |
The number of web-based installs attributed to a swipe-up action on an ad on Android devices. |
metric |
android_installs_web_view |
android_installs_web_view |
Android app installs attributed to web ad views. |
metric |
attachment_avg_view_time_millis |
attachment_avg_view_time_millis |
The average time, in milliseconds, that users viewed the attachment within the ad. |
dimension |
attachment_frequency |
attachment_frequency |
The average number of times a unique user viewed the ad’s attachment. |
dimension |
attachment_impressions |
attachment_impressions |
The total number of times the ad’s attachment was displayed. |
dimension |
attachment_quartile_{NUM} |
attachment_quartile_{NUM} |
Video quartile data (e.g., 25%, 50%, 75%, 100%) for the ad’s attachment. |
metric |
attachment_total_view_time_millis |
attachment_total_view_time_millis |
The total time, in milliseconds, that users viewed the ad’s attachment. |
metric |
attachment_uniques |
attachment_uniques |
The number of unique users who viewed the ad’s attachment. |
dimension |
attachment_video_views |
attachment_video_views |
The number of video views for the ad’s attachment. |
metric |
attachment_view_completion |
attachment_view_completion |
The percentage of users who completed viewing the ad’s attachment. |
metric |
audience_source |
audience_source |
The source of the audience used for targeting (e.g., custom audience, lookalike audience). |
dimension |
auto_bid |
auto_bid |
Indicates whether the ad set uses an automatic bidding strategy. |
dimension |
avg_screen_time_millis |
avg_screen_time_millis |
The average time, in milliseconds, that users spent on screen interacting with the ad. |
dimension |
avg_view_time_millis |
avg_view_time_millis |
The average time, in milliseconds, that users viewed the ad creative. |
dimension |
bid_micro |
ad_squad_bid |
The bid amount for the ad squad, expressed in micro-currency units (1 local currency unit = 1,000,000 micro-currency). |
metric |
bid_strategy |
ad_squad_bid_strategy |
The strategy used for bidding on ad placements for the ad squad (e.g., goal-based bidding). |
dimension |
bid_type_{NUM} |
bid_type_{NUM} |
The type of bid used for the campaign or ad set, allowing for multiple bid types. |
dimension |
billing_center_id |
billing_center_id |
Unique identifier for the billing center associated with the ad account. |
dimension |
billing_event |
ad_squad_billing_event |
The billing event type for the ad squad, which determines when an advertiser is charged (e.g., impressions, swipes). |
dimension |
billing_period |
billing_period |
The period covered by the billing information. |
dimension |
billing_type |
billing_type |
The method of billing used for the advertising account (e.g., credit card, invoice). |
dimension |
brand |
brand |
dimension |
|
brand_safety_config |
brand_safety_config |
Configuration settings related to brand safety for ad placements. |
dimension |
budget |
budget |
The allocated financial amount for an advertising campaign or ad squad. |
metric |
buy_model |
buy_model |
The purchasing model used for the ad campaign (e.g., auction, reach and frequency). |
dimension |
buy_type |
buy_type |
The purchasing model for an ad campaign (e.g., Auction, Reach & Frequency). |
dimension |
buying_type |
buying_type |
The type of buying strategy employed for the ad (e.g., auction, reservation). |
dimension |
call_to_action |
creative_call_to_action |
The specific call to action button or text used in the ad creative. |
dimension |
campaign_calendar_year |
campaign_calendar_year |
The calendar year in which the campaign is running. |
metric |
campaign_device_{NUM} |
campaign_device_{NUM} |
Device targeting for the campaign, allowing for multiple device types. |
dimension |
campaign_end_datetime |
campaign_end_datetime |
The scheduled end date and time for an advertising campaign. |
dimension |
campaign_end_time |
campaign_end_time |
The scheduled end timestamp for an advertising campaign. |
dimension |
campaign_id |
campaign_id |
The unique identifier for an advertising campaign. |
dimension |
campaign_id_{NUM} |
campaign_id_{NUM} |
A placeholder for a campaign identifier, where {NUM} indicates a specific instance or level of ID. |
dimension |
campaign_invoice_number |
campaign_invoice_number |
The invoice number associated with the campaign. |
metric |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or objective of the advertising campaign (e.g., app installs, brand awareness). |
dimension |
campaign_objective_{NUM} |
campaign_objective_{NUM} |
A placeholder for a campaign objective, where {NUM} indicates a specific instance or level of objective details. |
dimension |
campaign_start_datetime |
campaign_start_datetime |
The scheduled start date and time for an advertising campaign. |
dimension |
campaign_start_time |
campaign_start_time |
The scheduled start timestamp for an advertising campaign. |
dimension |
campaign_status |
campaign_status |
The current operational status of an advertising campaign (e.g., ACTIVE, PAUSED, COMPLETED). |
dimension |
campaign_targeting_{NUM} |
campaign_targeting_{NUM} |
Specific targeting criteria applied at the campaign level, allowing for multiple targeting options. |
dimension |
campaign_type |
campaign_type |
The overall type or objective of the advertising campaign. |
dimension |
campaign_type_{NUM} |
campaign_type_{NUM} |
Specific types or objectives for the advertising campaign, allowing for multiple types. |
dimension |
cap_and_exclusion_config |
cap_and_exclusion_config |
Configuration settings for frequency capping and audience exclusions in the campaign. |
dimension |
catalog_properties |
catalog_properties |
Properties related to product catalogs used in dynamic ads. |
dimension |
clicks |
clicks |
The total number of clicks on an advertisement. |
metric |
client_paying_invoices |
client_paying_invoices |
Information about the client responsible for paying invoices. |
dimension |
composite_properties |
composite_properties |
dimension |
|
content_source_type |
content_source_type |
Indicates the origin or type of the content used in an ad creative. |
dimension |
conversion_achievement_unlocked |
conversion_achievement_unlocked |
Total achievement unlocks attributed to ad engagement. |
metric |
conversion_achievement_unlocked_app |
conversion_achievement_unlocked_app |
Total achievement unlocks occurring in an app attributed to ad engagement. |
metric |
conversion_achievement_unlocked_app_swipe_up |
conversion_achievement_unlocked_app_swipe_up |
Total achievement unlocks occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_achievement_unlocked_app_view |
conversion_achievement_unlocked_app_view |
Total achievement unlocks occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_achievement_unlocked_offline |
conversion_achievement_unlocked_offline |
Total achievement unlocks occurring offline attributed to ad engagement. |
metric |
conversion_achievement_unlocked_offline_swipe_up |
conversion_achievement_unlocked_offline_swipe_up |
Total achievement unlocks occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_achievement_unlocked_offline_view |
conversion_achievement_unlocked_offline_view |
Total achievement unlocks occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_achievement_unlocked_swipe_up |
conversion_achievement_unlocked_swipe_up |
Total achievement unlocks attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_achievement_unlocked_view |
conversion_achievement_unlocked_view |
Total achievement unlocks attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_achievement_unlocked_web |
conversion_achievement_unlocked_web |
Total achievement unlocks occurring on the web attributed to ad engagement. |
metric |
conversion_achievement_unlocked_web_swipe_up |
conversion_achievement_unlocked_web_swipe_up |
Total achievement unlocks occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_achievement_unlocked_web_view |
conversion_achievement_unlocked_web_view |
Total achievement unlocks occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_click |
conversion_ad_click |
The total number of conversions attributed to ad clicks. |
metric |
conversion_ad_click_app |
conversion_ad_click_app |
Total ad clicks occurring in an app. |
metric |
conversion_ad_click_app_swipe_up |
conversion_ad_click_app_swipe_up |
Total ad clicks occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_click_app_view |
conversion_ad_click_app_view |
Total ad clicks occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_click_offline |
conversion_ad_click_offline |
Total ad clicks occurring offline. |
metric |
conversion_ad_click_offline_swipe_up |
conversion_ad_click_offline_swipe_up |
Total ad clicks occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_click_offline_view |
conversion_ad_click_offline_view |
Total ad clicks occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_click_sk_ad_network |
conversion_ad_click_sk_ad_network |
The count of ad click conversions attributed via SKAdNetwork. |
metric |
conversion_ad_click_sk_ad_network_total |
conversion_ad_click_sk_ad_network_total |
The total count of ad click conversions reported via SKAdNetwork, encompassing both view-through and click-through attributions. |
metric |
conversion_ad_click_sk_ad_network_view |
conversion_ad_click_sk_ad_network_view |
The count of ad click conversions attributed via SKAdNetwork specifically for view-through attributions. |
metric |
conversion_ad_click_swipe_up |
conversion_ad_click_swipe_up |
The number of conversions attributed to ad clicks resulting from a swipe-up action. |
metric |
conversion_ad_click_view |
conversion_ad_click_view |
The number of conversions attributed to ad clicks from users who previously viewed the ad. |
metric |
conversion_ad_click_web |
conversion_ad_click_web |
Total ad clicks occurring on the web. |
metric |
conversion_ad_click_web_swipe_up |
conversion_ad_click_web_swipe_up |
Total ad clicks occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_click_web_view |
conversion_ad_click_web_view |
Total ad clicks occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_view |
conversion_ad_view |
The total number of conversions attributed to ad views (view-through conversions). |
metric |
conversion_ad_view_app |
conversion_ad_view_app |
Total ad views occurring in an app. |
metric |
conversion_ad_view_app_swipe_up |
conversion_ad_view_app_swipe_up |
Total ad views occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_view_app_view |
conversion_ad_view_app_view |
Total ad views occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_view_offline |
conversion_ad_view_offline |
Total ad views occurring offline. |
metric |
conversion_ad_view_offline_swipe_up |
conversion_ad_view_offline_swipe_up |
Total ad views occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_view_offline_view |
conversion_ad_view_offline_view |
Total ad views occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ad_view_swipe_up |
conversion_ad_view_swipe_up |
The number of conversions attributed to ad views resulting from a swipe-up action. |
metric |
conversion_ad_view_value |
conversion_ad_view_value |
The monetary value generated from conversions attributed to ad views. |
metric |
conversion_ad_view_view |
conversion_ad_view_view |
The number of conversions attributed to ad views from users who had previously viewed the ad (view-through conversions). This might refer to a specific view attribution window. |
metric |
conversion_ad_view_web |
conversion_ad_view_web |
Total ad views occurring on the web. |
metric |
conversion_ad_view_web_swipe_up |
conversion_ad_view_web_swipe_up |
Total ad views occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_ad_view_web_view |
conversion_ad_view_web_view |
Total ad views occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_billing |
conversion_add_billing |
The total number of ‘add billing information’ conversions attributed to the ad. |
metric |
conversion_add_billing_app |
conversion_add_billing_app |
Total billing information additions occurring in an app attributed to ad engagement. |
metric |
conversion_add_billing_app_swipe_up |
conversion_add_billing_app_swipe_up |
Total billing information additions occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_billing_app_view |
conversion_add_billing_app_view |
Total billing information additions occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_billing_offline |
conversion_add_billing_offline |
Total billing information additions occurring offline attributed to ad engagement. |
metric |
conversion_add_billing_offline_swipe_up |
conversion_add_billing_offline_swipe_up |
Total billing information additions occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_billing_offline_view |
conversion_add_billing_offline_view |
Total billing information additions occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_billing_swipe_up |
conversion_add_billing_swipe_up |
The number of ‘add billing information’ conversions attributed to users swiping up on the ad. |
metric |
conversion_add_billing_view |
conversion_add_billing_view |
The number of ‘add billing information’ conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_add_billing_web |
conversion_add_billing_web |
Total billing information additions occurring on the web attributed to ad engagement. |
metric |
conversion_add_billing_web_swipe_up |
conversion_add_billing_web_swipe_up |
Total billing information additions occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_billing_web_view |
conversion_add_billing_web_view |
Total billing information additions occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_cart |
conversion_add_cart |
The total number of ‘add to cart’ conversions attributed to the ad. |
metric |
conversion_add_cart_app |
conversion_add_cart_app |
Total additions to cart occurring in an app attributed to ad engagement. |
metric |
conversion_add_cart_app_swipe_up |
conversion_add_cart_app_swipe_up |
Total additions to cart occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_cart_app_view |
conversion_add_cart_app_view |
Total additions to cart occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_cart_offline |
conversion_add_cart_offline |
Total additions to cart occurring offline attributed to ad engagement. |
metric |
conversion_add_cart_offline_swipe_up |
conversion_add_cart_offline_swipe_up |
Total additions to cart occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_cart_offline_view |
conversion_add_cart_offline_view |
Total additions to cart occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_cart_sk_ad_network |
conversion_add_cart_sk_ad_network |
The number of add-to-cart conversions attributed via SKAdNetwork. |
metric |
conversion_add_cart_sk_ad_network_total |
conversion_add_cart_sk_ad_network_total |
The total number of add-to-cart conversions attributed via SKAdNetwork. |
metric |
conversion_add_cart_swipe_up |
conversion_add_cart_swipe_up |
The number of ‘add to cart’ conversions attributed to users swiping up on the ad. |
metric |
conversion_add_cart_value |
conversion_add_cart_value |
The monetary value generated from ‘add to cart’ conversions. |
metric |
conversion_add_cart_view |
conversion_add_cart_view |
The number of ‘add to cart’ conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_add_cart_web |
conversion_add_cart_web |
Total additions to cart occurring on the web attributed to ad engagement. |
metric |
conversion_add_cart_web_swipe_up |
conversion_add_cart_web_swipe_up |
Total additions to cart occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_cart_web_view |
conversion_add_cart_web_view |
Total additions to cart occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_to_wishlist |
conversion_add_to_wishlist |
The total number of ‘add to wishlist’ conversions attributed to the ad. |
metric |
conversion_add_to_wishlist_app |
conversion_add_to_wishlist_app |
Total additions to wishlist occurring in an app attributed to ad engagement. |
metric |
conversion_add_to_wishlist_app_swipe_up |
conversion_add_to_wishlist_app_swipe_up |
Total additions to wishlist occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_to_wishlist_app_view |
conversion_add_to_wishlist_app_view |
Total additions to wishlist occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_to_wishlist_offline |
conversion_add_to_wishlist_offline |
Total additions to wishlist occurring offline attributed to ad engagement. |
metric |
conversion_add_to_wishlist_offline_swipe_up |
conversion_add_to_wishlist_offline_swipe_up |
Total additions to wishlist occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_to_wishlist_offline_view |
conversion_add_to_wishlist_offline_view |
Total additions to wishlist occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_add_to_wishlist_swipe_up |
conversion_add_to_wishlist_swipe_up |
The number of ‘add to wishlist’ conversions attributed to users swiping up on the ad. |
metric |
conversion_add_to_wishlist_view |
conversion_add_to_wishlist_view |
The number of ‘add to wishlist’ conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_add_to_wishlist_web |
conversion_add_to_wishlist_web |
Total additions to wishlist occurring on the web attributed to ad engagement. |
metric |
conversion_add_to_wishlist_web_swipe_up |
conversion_add_to_wishlist_web_swipe_up |
Total additions to wishlist occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_add_to_wishlist_web_view |
conversion_add_to_wishlist_web_view |
Total additions to wishlist occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_app_opens |
conversion_app_opens |
Total app opens attributed to ad engagement. |
metric |
conversion_app_opens_app |
conversion_app_opens_app |
Total app opens occurring in an app attributed to ad engagement. |
metric |
conversion_app_opens_app_swipe_up |
conversion_app_opens_app_swipe_up |
Total app opens occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_app_opens_app_view |
conversion_app_opens_app_view |
Total app opens occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_app_opens_offline |
conversion_app_opens_offline |
Total app opens occurring offline attributed to ad engagement. |
metric |
conversion_app_opens_offline_swipe_up |
conversion_app_opens_offline_swipe_up |
Total app opens occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_app_opens_offline_view |
conversion_app_opens_offline_view |
Total app opens occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_app_opens_swipe_up |
conversion_app_opens_swipe_up |
Total app opens attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_app_opens_view |
conversion_app_opens_view |
Total app opens attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_app_opens_web |
conversion_app_opens_web |
Total app opens occurring on the web attributed to ad engagement. |
metric |
conversion_app_opens_web_swipe_up |
conversion_app_opens_web_swipe_up |
Total app opens occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_app_opens_web_view |
conversion_app_opens_web_view |
Total app opens occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_complete_tutorial |
conversion_complete_tutorial |
Total completed tutorials attributed to ad engagement. |
metric |
conversion_complete_tutorial_app |
conversion_complete_tutorial_app |
Total completed tutorials occurring in an app attributed to ad engagement. |
metric |
conversion_complete_tutorial_app_swipe_up |
conversion_complete_tutorial_app_swipe_up |
Total completed tutorials occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_complete_tutorial_app_view |
conversion_complete_tutorial_app_view |
Total completed tutorials occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_complete_tutorial_offline |
conversion_complete_tutorial_offline |
Total completed tutorials occurring offline attributed to ad engagement. |
metric |
conversion_complete_tutorial_offline_swipe_up |
conversion_complete_tutorial_offline_swipe_up |
Total completed tutorials occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_complete_tutorial_offline_view |
conversion_complete_tutorial_offline_view |
Total completed tutorials occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_complete_tutorial_swipe_up |
conversion_complete_tutorial_swipe_up |
Total completed tutorials attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_complete_tutorial_view |
conversion_complete_tutorial_view |
Total completed tutorials attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_complete_tutorial_web |
conversion_complete_tutorial_web |
Total completed tutorials occurring on the web attributed to ad engagement. |
metric |
conversion_complete_tutorial_web_swipe_up |
conversion_complete_tutorial_web_swipe_up |
Total completed tutorials occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_complete_tutorial_web_view |
conversion_complete_tutorial_web_view |
Total completed tutorials occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_invite |
conversion_invite |
Total invites sent attributed to ad engagement. |
metric |
conversion_invite_app |
conversion_invite_app |
Total invites sent occurring in an app attributed to ad engagement. |
metric |
conversion_invite_app_swipe_up |
conversion_invite_app_swipe_up |
Total invites sent occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_invite_app_view |
conversion_invite_app_view |
Total invites sent occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_invite_offline |
conversion_invite_offline |
Total invites sent occurring offline attributed to ad engagement. |
metric |
conversion_invite_offline_swipe_up |
conversion_invite_offline_swipe_up |
Total invites sent occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_invite_offline_view |
conversion_invite_offline_view |
Total invites sent occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_invite_swipe_up |
conversion_invite_swipe_up |
Total invites sent attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_invite_view |
conversion_invite_view |
Total invites sent attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_invite_web |
conversion_invite_web |
Total invites sent occurring on the web attributed to ad engagement. |
metric |
conversion_invite_web_swipe_up |
conversion_invite_web_swipe_up |
Total invites sent occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_invite_web_view |
conversion_invite_web_view |
Total invites sent occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_ios_installs_sk_ad_network |
conversion_ios_installs_sk_ad_network |
The number of iOS app installs attributed via SKAdNetwork, without specifying view-through or click-through. |
metric |
conversion_ios_installs_sk_ad_network_total |
conversion_ios_installs_sk_ad_network_total |
The total number of iOS app installs attributed via SKAdNetwork, combining all attribution methods. |
metric |
conversion_ios_installs_sk_ad_network_view |
conversion_ios_installs_sk_ad_network_view |
The number of iOS app installs attributed via SKAdNetwork specifically for view-through conversions. |
metric |
conversion_level_completes |
conversion_level_completes |
Total level completions attributed to ad engagement. |
metric |
conversion_level_completes_app |
conversion_level_completes_app |
Total level completions occurring in an app attributed to ad engagement. |
metric |
conversion_level_completes_app_swipe_up |
conversion_level_completes_app_swipe_up |
Total level completions occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_level_completes_app_view |
conversion_level_completes_app_view |
Total level completions occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_level_completes_offline |
conversion_level_completes_offline |
Total level completions occurring offline attributed to ad engagement. |
metric |
conversion_level_completes_offline_swipe_up |
conversion_level_completes_offline_swipe_up |
Total level completions occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_level_completes_offline_view |
conversion_level_completes_offline_view |
Total level completions occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_level_completes_swipe_up |
conversion_level_completes_swipe_up |
Total level completions attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_level_completes_view |
conversion_level_completes_view |
Total level completions attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_level_completes_web |
conversion_level_completes_web |
Total level completions occurring on the web attributed to ad engagement. |
metric |
conversion_level_completes_web_swipe_up |
conversion_level_completes_web_swipe_up |
Total level completions occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_level_completes_web_view |
conversion_level_completes_web_view |
Total level completions occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_list_view |
conversion_list_view |
Total times a list was viewed attributed to ad engagement. |
metric |
conversion_list_view_app |
conversion_list_view_app |
Total times a list was viewed occurring in an app attributed to ad engagement. |
metric |
conversion_list_view_app_swipe_up |
conversion_list_view_app_swipe_up |
Total times a list was viewed occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_list_view_app_view |
conversion_list_view_app_view |
Total times a list was viewed occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_list_view_offline |
conversion_list_view_offline |
Total times a list was viewed occurring offline attributed to ad engagement. |
metric |
conversion_list_view_offline_swipe_up |
conversion_list_view_offline_swipe_up |
Total times a list was viewed occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_list_view_offline_view |
conversion_list_view_offline_view |
Total times a list was viewed occurring offline attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_list_view_swipe_up |
conversion_list_view_swipe_up |
Total times a list was viewed attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_list_view_view |
conversion_list_view_view |
Total times a list was viewed attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_list_view_web |
conversion_list_view_web |
Total times a list was viewed occurring on the web attributed to ad engagement. |
metric |
conversion_list_view_web_swipe_up |
conversion_list_view_web_swipe_up |
Total times a list was viewed occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_list_view_web_view |
conversion_list_view_web_view |
Total times a list was viewed occurring on the web attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_login |
conversion_login |
Total logins attributed to ad engagement. |
metric |
conversion_login_app |
conversion_login_app |
Total logins occurring in an app attributed to ad engagement. |
metric |
conversion_login_app_swipe_up |
conversion_login_app_swipe_up |
Total logins occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_login_app_view |
conversion_login_app_view |
Total logins occurring in an app attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_login_offline |
conversion_login_offline |
Total logins occurring offline attributed to ad engagement. |
metric |
conversion_login_offline_swipe_up |
conversion_login_offline_swipe_up |
The number of times a user logged in offline, attributed to a swipe-up interaction with an ad. |
metric |
conversion_login_offline_view |
conversion_login_offline_view |
The number of times a user logged in offline, attributed to viewing an ad. |
metric |
conversion_login_swipe_up |
conversion_login_swipe_up |
The number of times a user logged in, attributed to a swipe-up interaction with an ad, encompassing both app and web conversions. |
metric |
conversion_login_view |
conversion_login_view |
The number of times a user logged in, attributed to viewing an ad, encompassing both app and web conversions. |
metric |
conversion_login_web |
conversion_login_web |
The number of times a user logged in on a website, attributed to an ad campaign. |
metric |
conversion_login_web_swipe_up |
conversion_login_web_swipe_up |
The number of times a user logged in on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_login_web_view |
conversion_login_web_view |
The number of times a user logged in on a website, attributed to viewing an ad. |
metric |
conversion_page_views |
conversion_page_views |
The total number of page view conversions attributed to the ad. |
metric |
conversion_page_views_app |
conversion_page_views_app |
The total number of page views within an app, attributed to an ad campaign. |
metric |
conversion_page_views_app_swipe_up |
conversion_page_views_app_swipe_up |
The number of page views within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_page_views_app_view |
conversion_page_views_app_view |
The number of page views within an app, attributed to viewing an ad. |
metric |
conversion_page_views_offline |
conversion_page_views_offline |
metric |
|
conversion_page_views_offline_swipe_up |
conversion_page_views_offline_swipe_up |
metric |
|
conversion_page_views_offline_view |
conversion_page_views_offline_view |
metric |
|
conversion_page_views_swipe_up |
conversion_page_views_swipe_up |
The number of page view conversions attributed to users swiping up on the ad. |
metric |
conversion_page_views_value |
conversion_page_views_value |
The monetary value generated from page view conversions. |
metric |
conversion_page_views_view |
conversion_page_views_view |
The number of page view conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_page_views_web |
conversion_page_views_web |
The total number of page views on a website, attributed to an ad campaign. |
metric |
conversion_page_views_web_swipe_up |
conversion_page_views_web_swipe_up |
The number of page views on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_page_views_web_view |
conversion_page_views_web_view |
The number of page views on a website, attributed to viewing an ad. |
metric |
conversion_purchases |
conversion_purchases |
The total number of purchase conversions attributed to the ad. |
metric |
conversion_purchases_app |
conversion_purchases_app |
The total number of purchases made within an app, attributed to an ad campaign. |
metric |
conversion_purchases_app_swipe_up |
conversion_purchases_app_swipe_up |
The number of purchases made within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_app_view |
conversion_purchases_app_view |
The number of purchases made within an app, attributed to viewing an ad. |
metric |
conversion_purchases_offline |
conversion_purchases_offline |
The total number of offline purchases, attributed to an ad campaign. |
metric |
conversion_purchases_offline_swipe_up |
conversion_purchases_offline_swipe_up |
The number of offline purchases, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_offline_view |
conversion_purchases_offline_view |
The number of offline purchases, attributed to viewing an ad. |
metric |
conversion_purchases_sk_ad_network |
conversion_purchases_sk_ad_network |
The number of purchases attributed via Apple’s SKAdNetwork. |
metric |
conversion_purchases_sk_ad_network_total |
conversion_purchases_sk_ad_network_total |
The total number of purchases attributed via Apple’s SKAdNetwork. |
metric |
conversion_purchases_sk_ad_network_view |
conversion_purchases_sk_ad_network_view |
The number of purchases attributed via Apple’s SKAdNetwork, where the attribution is based on an ad view. |
metric |
conversion_purchases_swipe_up |
conversion_purchases_swipe_up |
The number of purchase conversions attributed to users swiping up on the ad. |
metric |
conversion_purchases_value |
conversion_purchases_value |
The monetary value generated from purchase conversions attributed to the ad. |
metric |
conversion_purchases_value_app |
conversion_purchases_value_app |
The total monetary value of purchases made within an app, attributed to an ad campaign. |
metric |
conversion_purchases_value_app_millis |
conversion_purchases_value_app_millis |
The monetary value of in-app purchases attributed to ads, expressed in milli-units of the currency (e.g., 1000 milli = 1 unit of currency). |
metric |
conversion_purchases_value_app_swipe_up |
conversion_purchases_value_app_swipe_up |
The monetary value of purchases made within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_value_app_view |
conversion_purchases_value_app_view |
The monetary value of purchases made within an app, attributed to viewing an ad. |
metric |
conversion_purchases_value_millis |
conversion_purchases_value_millis |
The total monetary value of all purchases attributed to ads, expressed in milli-units of the currency. |
metric |
conversion_purchases_value_offline |
conversion_purchases_value_offline |
The total monetary value of offline purchases, attributed to an ad campaign. |
metric |
conversion_purchases_value_offline_millis |
conversion_purchases_value_offline_millis |
The monetary value of offline purchases attributed to ads, expressed in milli-units of the currency. |
metric |
conversion_purchases_value_offline_swipe_up |
conversion_purchases_value_offline_swipe_up |
The monetary value of offline purchases, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_value_offline_view |
conversion_purchases_value_offline_view |
The monetary value of offline purchases, attributed to viewing an ad. |
metric |
conversion_purchases_value_swipe_up |
conversion_purchases_value_swipe_up |
The monetary value generated from purchase conversions attributed to users swiping up on the ad. |
metric |
conversion_purchases_value_view |
conversion_purchases_value_view |
The monetary value generated from purchase conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_purchases_value_web |
conversion_purchases_value_web |
The total monetary value of purchases made on a website, attributed to an ad campaign. |
metric |
conversion_purchases_value_web_millis |
conversion_purchases_value_web_millis |
The monetary value of web-based purchases attributed to ads, expressed in milli-units of the currency. |
metric |
conversion_purchases_value_web_swipe_up |
conversion_purchases_value_web_swipe_up |
The monetary value of purchases made on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_value_web_view |
conversion_purchases_value_web_view |
The monetary value of purchases made on a website, attributed to viewing an ad. |
metric |
conversion_purchases_view |
conversion_purchases_view |
The number of purchase conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_purchases_web |
conversion_purchases_web |
The total number of purchases made on a website, attributed to an ad campaign. |
metric |
conversion_purchases_web_swipe_up |
conversion_purchases_web_swipe_up |
The number of purchases made on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_purchases_web_view |
conversion_purchases_web_view |
The number of purchases made on a website, attributed to viewing an ad. |
metric |
conversion_rate |
conversion_rate |
The rate at which ad impressions or clicks lead to a desired conversion event. |
metric |
conversion_rate_app |
conversion_rate_app |
The rate of conversions that occurred within an app, attributed to an ad campaign. |
metric |
conversion_rate_app_swipe_up |
conversion_rate_app_swipe_up |
The rate of conversions within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_rate_app_view |
conversion_rate_app_view |
The rate of conversions within an app, attributed to viewing an ad. |
metric |
conversion_rate_offline |
conversion_rate_offline |
The rate of offline conversions, attributed to an ad campaign. |
metric |
conversion_rate_offline_swipe_up |
conversion_rate_offline_swipe_up |
The rate of offline conversions, attributed to a swipe-up interaction with an ad. |
metric |
conversion_rate_offline_view |
conversion_rate_offline_view |
The rate of offline conversions, attributed to viewing an ad. |
metric |
conversion_rate_swipe_up |
conversion_rate_swipe_up |
The conversion rate specifically for actions initiated by a swipe-up gesture on the ad. |
metric |
conversion_rate_view |
conversion_rate_view |
The conversion rate specifically for view-through conversions (users who saw the ad and later converted). |
metric |
conversion_rate_web |
conversion_rate_web |
The rate of conversions that occurred on a website, attributed to an ad campaign. |
metric |
conversion_rate_web_swipe_up |
conversion_rate_web_swipe_up |
The rate of conversions on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_rate_web_view |
conversion_rate_web_view |
The rate of conversions on a website, attributed to viewing an ad. |
metric |
conversion_reserve |
conversion_reserve |
The total number of reservation events attributed to an ad campaign. |
metric |
conversion_reserve_app |
conversion_reserve_app |
The number of reservation events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_reserve_app_swipe_up |
conversion_reserve_app_swipe_up |
The number of reservation events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_reserve_app_view |
conversion_reserve_app_view |
The number of reservation events within an app, attributed to viewing an ad. |
metric |
conversion_reserve_offline |
conversion_reserve_offline |
The number of offline reservation events, attributed to an ad campaign. |
metric |
conversion_reserve_offline_swipe_up |
conversion_reserve_offline_swipe_up |
The number of offline reservation events, attributed to a swipe-up interaction with an ad. |
metric |
conversion_reserve_offline_view |
conversion_reserve_offline_view |
The number of offline reservation events, attributed to viewing an ad. |
metric |
conversion_reserve_swipe_up |
conversion_reserve_swipe_up |
The number of reservation events attributed to a swipe-up interaction with an ad. |
metric |
conversion_reserve_view |
conversion_reserve_view |
The number of reservation events attributed to viewing an ad. |
metric |
conversion_reserve_web |
conversion_reserve_web |
The number of reservation events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_reserve_web_swipe_up |
conversion_reserve_web_swipe_up |
The number of reservation events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_reserve_web_view |
conversion_reserve_web_view |
The number of reservation events on a website, attributed to viewing an ad. |
metric |
conversion_save |
conversion_save |
The total number of ‘save’ conversions attributed to the ad. |
metric |
conversion_save_app |
conversion_save_app |
The total number of save events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_save_app_swipe_up |
conversion_save_app_swipe_up |
The number of save events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_save_app_view |
conversion_save_app_view |
The number of save events within an app, attributed to viewing an ad. |
metric |
conversion_save_offline |
conversion_save_offline |
metric |
|
conversion_save_offline_swipe_up |
conversion_save_offline_swipe_up |
metric |
|
conversion_save_offline_view |
conversion_save_offline_view |
metric |
|
conversion_save_swipe_up |
conversion_save_swipe_up |
The number of ‘save’ conversions attributed to users swiping up on the ad. |
metric |
conversion_save_view |
conversion_save_view |
The number of ‘save’ conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_save_web |
conversion_save_web |
The total number of save events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_save_web_swipe_up |
conversion_save_web_swipe_up |
The number of save events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_save_web_view |
conversion_save_web_view |
The number of save events on a website, attributed to viewing an ad. |
metric |
conversion_searches |
conversion_searches |
The total number of ‘search’ conversions attributed to the ad. |
metric |
conversion_searches_app |
conversion_searches_app |
The total number of search events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_searches_app_swipe_up |
conversion_searches_app_swipe_up |
The number of search events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_searches_app_view |
conversion_searches_app_view |
The number of search events within an app, attributed to viewing an ad. |
metric |
conversion_searches_offline |
conversion_searches_offline |
metric |
|
conversion_searches_offline_swipe_up |
conversion_searches_offline_swipe_up |
metric |
|
conversion_searches_offline_view |
conversion_searches_offline_view |
metric |
|
conversion_searches_swipe_up |
conversion_searches_swipe_up |
The number of ‘search’ conversions attributed to users swiping up on the ad. |
metric |
conversion_searches_view |
conversion_searches_view |
The number of ‘search’ conversions attributed to users who viewed the ad (view-through conversions). |
metric |
conversion_searches_web |
conversion_searches_web |
The total number of search events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_searches_web_swipe_up |
conversion_searches_web_swipe_up |
The number of search events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_searches_web_view |
conversion_searches_web_view |
The number of search events on a website, attributed to viewing an ad. |
metric |
conversion_share |
conversion_share |
The total number of share conversions attributed to the ad. |
metric |
conversion_share_app |
conversion_share_app |
The total number of share events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_share_app_swipe_up |
conversion_share_app_swipe_up |
The number of share events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_share_app_view |
conversion_share_app_view |
The number of share events within an app, attributed to viewing an ad. |
metric |
conversion_share_offline |
conversion_share_offline |
metric |
|
conversion_share_offline_swipe_up |
conversion_share_offline_swipe_up |
metric |
|
conversion_share_offline_view |
conversion_share_offline_view |
metric |
|
conversion_share_swipe_up |
conversion_share_swipe_up |
The number of ‘share’ conversions attributed to users swiping up on the ad. |
metric |
conversion_share_view |
conversion_share_view |
Total shares of content attributed to ad views, based on the view-through attribution window. |
metric |
conversion_share_web |
conversion_share_web |
The total number of share events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_share_web_swipe_up |
conversion_share_web_swipe_up |
The number of share events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_share_web_view |
conversion_share_web_view |
The number of share events on a website, attributed to viewing an ad. |
metric |
conversion_sign_ups |
conversion_sign_ups |
Total sign-ups attributed to ad engagement. |
metric |
conversion_sign_ups_app |
conversion_sign_ups_app |
The total number of sign-up events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_sign_ups_app_swipe_up |
conversion_sign_ups_app_swipe_up |
The number of sign-up events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_sign_ups_app_view |
conversion_sign_ups_app_view |
The number of sign-up events within an app, attributed to viewing an ad. |
metric |
conversion_sign_ups_offline |
conversion_sign_ups_offline |
metric |
|
conversion_sign_ups_offline_swipe_up |
conversion_sign_ups_offline_swipe_up |
metric |
|
conversion_sign_ups_offline_view |
conversion_sign_ups_offline_view |
metric |
|
conversion_sign_ups_swipe_up |
conversion_sign_ups_swipe_up |
Total sign-ups attributed specifically to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_sign_ups_value |
conversion_sign_ups_value |
The monetary value generated from sign-up conversions. |
metric |
conversion_sign_ups_view |
conversion_sign_ups_view |
Total sign-ups attributed specifically to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_sign_ups_web |
conversion_sign_ups_web |
The total number of sign-up events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_sign_ups_web_swipe_up |
conversion_sign_ups_web_swipe_up |
The number of sign-up events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_sign_ups_web_view |
conversion_sign_ups_web_view |
The number of sign-up events on a website, attributed to viewing an ad. |
metric |
conversion_spend_credits |
conversion_spend_credits |
metric |
|
conversion_spend_credits_app |
conversion_spend_credits_app |
metric |
|
conversion_spend_credits_app_swipe_up |
conversion_spend_credits_app_swipe_up |
metric |
|
conversion_spend_credits_app_view |
conversion_spend_credits_app_view |
metric |
|
conversion_spend_credits_offline |
conversion_spend_credits_offline |
metric |
|
conversion_spend_credits_offline_swipe_up |
conversion_spend_credits_offline_swipe_up |
metric |
|
conversion_spend_credits_offline_view |
conversion_spend_credits_offline_view |
metric |
|
conversion_spend_credits_swipe_up |
conversion_spend_credits_swipe_up |
metric |
|
conversion_spend_credits_view |
conversion_spend_credits_view |
metric |
|
conversion_spend_credits_web |
conversion_spend_credits_web |
metric |
|
conversion_spend_credits_web_swipe_up |
conversion_spend_credits_web_swipe_up |
metric |
|
conversion_spend_credits_web_view |
conversion_spend_credits_web_view |
metric |
|
conversion_start_checkout |
conversion_start_checkout |
Total times users initiated a checkout process attributed to ad engagement. |
metric |
conversion_start_checkout_app |
conversion_start_checkout_app |
The total number of times users started the checkout process within an app, attributed to an ad campaign. |
metric |
conversion_start_checkout_app_swipe_up |
conversion_start_checkout_app_swipe_up |
The number of times users started the checkout process within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_start_checkout_app_view |
conversion_start_checkout_app_view |
The number of times users started the checkout process within an app, attributed to viewing an ad. |
metric |
conversion_start_checkout_offline |
conversion_start_checkout_offline |
metric |
|
conversion_start_checkout_offline_swipe_up |
conversion_start_checkout_offline_swipe_up |
metric |
|
conversion_start_checkout_offline_view |
conversion_start_checkout_offline_view |
metric |
|
conversion_start_checkout_swipe_up |
conversion_start_checkout_swipe_up |
Total times users initiated a checkout process attributed to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_start_checkout_view |
conversion_start_checkout_view |
Total times users initiated a checkout process attributed to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_start_checkout_web |
conversion_start_checkout_web |
The total number of times users started the checkout process on a website, attributed to an ad campaign. |
metric |
conversion_start_checkout_web_swipe_up |
conversion_start_checkout_web_swipe_up |
The number of times users started the checkout process on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_start_checkout_web_view |
conversion_start_checkout_web_view |
The number of times users started the checkout process on a website, attributed to viewing an ad. |
metric |
conversion_start_trial |
conversion_start_trial |
metric |
|
conversion_start_trial_app |
conversion_start_trial_app |
metric |
|
conversion_start_trial_app_swipe_up |
conversion_start_trial_app_swipe_up |
metric |
|
conversion_start_trial_app_view |
conversion_start_trial_app_view |
metric |
|
conversion_start_trial_offline |
conversion_start_trial_offline |
metric |
|
conversion_start_trial_offline_swipe_up |
conversion_start_trial_offline_swipe_up |
metric |
|
conversion_start_trial_offline_view |
conversion_start_trial_offline_view |
metric |
|
conversion_start_trial_swipe_up |
conversion_start_trial_swipe_up |
metric |
|
conversion_start_trial_view |
conversion_start_trial_view |
metric |
|
conversion_start_trial_web |
conversion_start_trial_web |
metric |
|
conversion_start_trial_web_swipe_up |
conversion_start_trial_web_swipe_up |
metric |
|
conversion_start_trial_web_view |
conversion_start_trial_web_view |
metric |
|
conversion_subscribe |
conversion_subscribe |
Total subscriptions attributed to ad engagement. |
metric |
conversion_subscribe_app |
conversion_subscribe_app |
The total number of subscription events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_subscribe_app_swipe_up |
conversion_subscribe_app_swipe_up |
The number of subscription events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_subscribe_app_view |
conversion_subscribe_app_view |
The number of subscription events within an app, attributed to viewing an ad. |
metric |
conversion_subscribe_offline |
conversion_subscribe_offline |
metric |
|
conversion_subscribe_offline_swipe_up |
conversion_subscribe_offline_swipe_up |
metric |
|
conversion_subscribe_offline_view |
conversion_subscribe_offline_view |
metric |
|
conversion_subscribe_swipe_up |
conversion_subscribe_swipe_up |
Total subscriptions attributed specifically to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_subscribe_view |
conversion_subscribe_view |
Total subscriptions attributed specifically to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_subscribe_web |
conversion_subscribe_web |
The total number of subscription events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_subscribe_web_swipe_up |
conversion_subscribe_web_swipe_up |
The number of subscription events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_subscribe_web_view |
conversion_subscribe_web_view |
The number of subscription events on a website, attributed to viewing an ad. |
metric |
conversion_total_installs_sk_ad_network |
conversion_total_installs_sk_ad_network |
The total number of app installs across all operating systems attributed via SKAdNetwork, without specifying view-through or click-through. |
metric |
conversion_total_installs_sk_ad_network_total |
conversion_total_installs_sk_ad_network_total |
The overall total number of app installs across all operating systems attributed via SKAdNetwork, combining all attribution methods. |
metric |
conversion_view_content |
conversion_view_content |
Total views of specific content attributed to ad engagement. |
metric |
conversion_view_content_app |
conversion_view_content_app |
The total number of content view events that occurred within an app, attributed to an ad campaign. |
metric |
conversion_view_content_app_swipe_up |
conversion_view_content_app_swipe_up |
The number of content view events within an app, attributed to a swipe-up interaction with an ad. |
metric |
conversion_view_content_app_view |
conversion_view_content_app_view |
The number of content view events within an app, attributed to viewing an ad. |
metric |
conversion_view_content_offline |
conversion_view_content_offline |
metric |
|
conversion_view_content_offline_swipe_up |
conversion_view_content_offline_swipe_up |
metric |
|
conversion_view_content_offline_view |
conversion_view_content_offline_view |
metric |
|
conversion_view_content_swipe_up |
conversion_view_content_swipe_up |
Total views of specific content attributed specifically to users swiping up on an ad, based on the swipe-up attribution window. |
metric |
conversion_view_content_view |
conversion_view_content_view |
Total views of specific content attributed specifically to users viewing an ad, based on the view-through attribution window. |
metric |
conversion_view_content_web |
conversion_view_content_web |
The total number of content view events that occurred on a website, attributed to an ad campaign. |
metric |
conversion_view_content_web_swipe_up |
conversion_view_content_web_swipe_up |
The number of content view events on a website, attributed to a swipe-up interaction with an ad. |
metric |
conversion_view_content_web_view |
conversion_view_content_web_view |
The number of content view events on a website, attributed to viewing an ad. |
metric |
conversion_visit |
conversion_visit |
Attributed visit conversion events. |
metric |
conversion_visit_app |
conversion_visit_app |
The number of visit conversion events that occurred within an app. |
metric |
conversion_visit_offline |
conversion_visit_offline |
metric |
|
conversion_visit_web |
conversion_visit_web |
The number of visit conversion events that occurred on a website. |
metric |
conversion_window |
conversion_window |
The time period following an ad interaction (view or click) during which a conversion event is attributed to that ad. |
dimension |
conversion_{NUM}_app |
conversion_{NUM}_app |
A custom conversion event, where {NUM} represents the unique ID, occurring in an app. |
metric |
conversion_{NUM}_offline |
conversion_{NUM}_offline |
A custom conversion event, where {NUM} represents the unique ID, occurring offline. |
metric |
conversion_{NUM}_web |
conversion_{NUM}_web |
A custom conversion event, where {NUM} represents the unique ID, occurring on the web. |
metric |
cost_eur |
cost_eur |
The total cost of the ad campaign in Euros. |
metric |
cost_structure |
cost_structure |
Details about how costs are structured for the advertising campaign. |
dimension |
cost_usd |
cost_usd |
The total cost of the ad campaign in US Dollars. |
metric |
costs_lc |
costs_lc |
The total cost of the ad campaign in local currency. |
metric |
costs_originalcurrency |
costs_originalcurrency |
The total cost of the ad campaign in its original billing currency. |
metric |
costs_usd |
costs_usd |
The total cost of the ad campaign in US Dollars. |
metric |
country_code |
country_code |
The standard country code (e.g., US, GB) associated with geographical targeting or reporting. |
dimension |
created_at_date |
created_at_date |
The date when an entity was created. |
dimension |
creation_state |
creation_state |
The current state or progress of an entity’s creation process. |
dimension |
creative |
creative |
The unique identifier or name of the creative asset used in an ad. |
dimension |
creative_ad_size |
creative_ad_size |
The dimensions or size of the ad creative. |
dimension |
creative_calendar_year |
creative_calendar_year |
The calendar year associated with the creative asset. |
metric |
creative_campaign |
creative_campaign |
The campaign to which the creative belongs. |
dimension |
creative_clickthrough_url |
creative_clickthrough_url |
The URL that users are directed to when they interact with the ad creative. |
dimension |
creative_composite_properties |
creative_composite_properties |
dimension |
|
creative_duration |
creative_duration |
The duration of the creative content, typically for video ads. |
dimension |
creative_media_format |
creative_media_format |
The media format of the creative (e.g., image, video, collection ad). |
dimension |
creative_preview_properties |
creative_preview_properties |
dimension |
|
creator_partnership_type |
creator_partnership_type |
dimension |
|
cta_color_display_mode |
cta_color_display_mode |
The display mode or style for the call-to-action button’s color in an ad creative. |
dimension |
currency |
ad_account_currency |
The currency used for the ad account. |
dimension |
currency_for_calc |
currency_for_calc |
The currency used for calculations and reporting of financial metrics. |
dimension |
currency_type |
currency_type |
The type of currency used (e.g., USD, EUR). |
dimension |
custom_conversion[{PLACEHOLDER}] |
custom_conversion[{PLACEHOLDER}] |
A custom conversion event defined by the advertiser, where ‘PLACEHOLDER’ represents the specific custom event name or ID. |
metric |
custom_event_{NUM} |
custom_event_{NUM} |
Total occurrences of a custom conversion event, where {NUM} represents the unique ID of the custom conversion. |
metric |
custom_event_{NUM}_app |
custom_event_{NUM}_app |
The total count of a custom event (specified by {NUM}) occurring within an app, attributed to an ad campaign. |
metric |
custom_event_{NUM}_app_swipe_up |
custom_event_{NUM}_app_swipe_up |
The count of a custom event (specified by {NUM}) occurring within an app, attributed to a swipe-up interaction with an ad. |
metric |
custom_event_{NUM}_app_view |
custom_event_{NUM}_app_view |
The count of a custom event (specified by {NUM}) occurring within an app, attributed to viewing an ad. |
metric |
custom_event_{NUM}_offline |
custom_event_{NUM}_offline |
metric |
|
custom_event_{NUM}_offline_swipe_up |
custom_event_{NUM}_offline_swipe_up |
metric |
|
custom_event_{NUM}_offline_view |
custom_event_{NUM}_offline_view |
metric |
|
custom_event_{NUM}_swipe_up |
custom_event_{NUM}_swipe_up |
Total occurrences of a custom conversion event, where {NUM} represents the unique ID, attributed to users swiping up on an ad. |
metric |
custom_event_{NUM}_view |
custom_event_{NUM}_view |
Total occurrences of a custom conversion event, where {NUM} represents the unique ID, attributed to users viewing an ad. |
metric |
custom_event_{NUM}_web |
custom_event_{NUM}_web |
The total count of a custom event (specified by {NUM}) occurring on a website, attributed to an ad campaign. |
metric |
custom_event_{NUM}_web_swipe_up |
custom_event_{NUM}_web_swipe_up |
The count of a custom event (specified by {NUM}) occurring on a website, attributed to a swipe-up interaction with an ad. |
metric |
custom_event_{NUM}_web_view |
custom_event_{NUM}_web_view |
The count of a custom event (specified by {NUM}) occurring on a website, attributed to viewing an ad. |
metric |
customer.name |
customer.name |
The name of the customer or advertiser associated with the ad account or invoice. |
dimension |
customer.netsuite_id |
customer.netsuite_id |
dimension |
|
daily_budget_micro |
campaign_daily_budget_micro |
The daily budget for a campaign, expressed in micro-currency units. |
metric |
data_currency |
data_currency |
The currency in which the reporting data is presented. |
dimension |
date |
date |
The specific date for which the data is reported. |
dimension |
date_updated |
date_updated |
The date when an entity was last updated. |
dimension |
day_of_the_year |
day_of_the_year |
The specific day of the year for which the data is reported. |
metric |
dayofweek |
dayofweek |
The day of the week for which the data is reported. |
dimension |
delivery_constraint |
delivery_constraint |
Constraints applied to the delivery of the ad, such as pacing or frequency caps. |
dimension |
delivery_constraint_sub_type |
delivery_constraint_sub_type |
A more specific type of delivery constraint. |
dimension |
delivery_status |
delivery_status |
The current status of an ad’s delivery, indicating if it’s active, paused, or completed. |
dimension |
demo_media_id |
demo_media_id |
The unique identifier for a media asset used specifically for demonstration purposes. |
dimension |
demo_targeting |
demo_targeting |
Demographic targeting parameters used for the ad. |
dimension |
device_category |
device_category |
The general category of devices (e.g., mobile, tablet) on which the ad was shown. |
dimension |
dma_name |
dma_name |
The Designated Market Area (DMA) of the audience targeted in Snapchat ads. |
dimension |
document_number |
document_number |
A unique identifying number for a document, such as an invoice. |
metric |
due_date_date |
due_date_date |
The date when an invoice payment is due. |
dimension |
dynamic_render_properties |
dynamic_render_properties |
Properties related to how an ad creative is dynamically rendered, possibly for personalized content. |
dimension |
earned_impressions |
earned_impressions |
Impressions generated through organic sharing or viral spread of the ad content, rather than paid placements. |
dimension |
earned_reach |
earned_reach |
The number of unique users reached through organic sharing or viral spread of the ad content. |
metric |
end_date |
end_date |
The scheduled end date for a campaign or ad squad. |
dimension |
end_time |
campaign_end_time |
The scheduled end date and time for the advertising campaign. |
dimension |
engagements_total |
engagements_total |
The total number of user engagements with an ad, including various interactions like swipes, clicks, and shares. |
metric |
environment_device |
environment_device |
The operating environment and device type where the ad was displayed. |
dimension |
event_name |
event_name |
The name of a specific conversion event tracked (e.g., PURCHASE, ADD_TO_CART). |
dimension |
event_sources |
event_sources |
The source(s) from which conversion events are being tracked (e.g., Snap Pixel, Conversions API). |
dimension |
events |
events |
A collection or count of various user actions or occurrences tracked as part of ad performance. |
metric |
experiment_id |
experiment_id |
The unique identifier for an A/B test or other experiment being conducted on an ad campaign. |
dimension |
favorite_display_mode |
favorite_display_mode |
dimension |
|
forced_view_eligibility |
forced_view_eligibility |
Indicates whether an ad creative is eligible for a forced view placement (e.g., non-skippable ads). |
dimension |
format_size |
format_size |
The size specifications of the ad format. |
dimension |
format_type |
format_type |
The type of ad format (e.g., Single Image or Video, Collection Ad). |
dimension |
frequency |
frequency |
The average number of times a unique user saw the ad. |
metric |
funding |
funding |
Information related to the funding source for the ad account or campaign. |
dimension |
funding_source_ids |
funding_source_ids |
A list of identifiers for the financial sources used to fund an ad campaign. |
dimension |
funnel_stage |
funnel_stage |
The stage of the marketing funnel that the campaign is targeting (e.g., Awareness, Consideration, Conversion). |
dimension |
gross_impressions |
gross_impressions |
The total number of times an ad was displayed, including repeated displays to the same user. |
metric |
id |
ad_id |
The unique identifier for the ad. |
dimension |
impression_goal |
impression_goal |
The target number of impressions set for the campaign. |
dimension |
impressions |
impressions |
The total number of times the ad was displayed. |
metric |
industry |
industry |
dimension |
|
interest_category_id |
interest_category_id |
The unique identifier for a target audience interest category. |
dimension |
interest_category_name |
interest_category_name |
The name of the interest category used for targeting in an ad campaign. This is typically used to segment audiences based on their declared interests. |
dimension |
inventory_type |
inventory_type |
The type of ad inventory where the ads are displayed (e.g., Snapchat Stories, Shows). |
dimension |
invoice_id |
invoice_id |
The unique identifier for a billing invoice. |
dimension |
invoice_status |
invoice_status |
The current status of an invoice (e.g., Paid, Due, Overdue). |
dimension |
ios_installs |
ios_installs |
The total number of app installs on iOS devices attributed to the ad. |
metric |
ios_installs_app |
ios_installs_app |
The number of app installs attributed to an ad on iOS devices (click-through or swipe-up attribution). |
metric |
ios_installs_app_swipe_up |
ios_installs_app_swipe_up |
The number of app installs attributed to a swipe-up action on an ad on iOS devices. |
metric |
ios_installs_app_view |
ios_installs_app_view |
The number of app installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution). |
metric |
ios_installs_offline |
ios_installs_offline |
The number of offline installs attributed to an ad on iOS devices (click-through or swipe-up attribution). |
metric |
ios_installs_offline_swipe_up |
ios_installs_offline_swipe_up |
The number of offline installs attributed to a swipe-up action on an ad on iOS devices. |
metric |
ios_installs_offline_view |
ios_installs_offline_view |
The number of offline installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution). Offline installs refer to conversions that happen outside the app or web environment. |
metric |
ios_installs_swipe_up |
ios_installs_swipe_up |
The number of app installs on iOS devices attributed to users swiping up on the ad. |
dimension |
ios_installs_view |
ios_installs_view |
The number of app installs on iOS devices attributed to users who viewed the ad (view-through conversions). |
metric |
ios_installs_web |
ios_installs_web |
The number of web-based installs attributed to an ad on iOS devices (click-through or swipe-up attribution). |
metric |
ios_installs_web_swipe_up |
ios_installs_web_swipe_up |
The number of web-based installs attributed to a swipe-up action on an ad on iOS devices. |
metric |
ios_installs_web_view |
ios_installs_web_view |
The number of web-based installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution). |
metric |
landing_page_views |
landing_page_views |
The total number of views for the landing page associated with an advertisement. |
metric |
language |
language |
The language targeted by the ad campaign or the language of the ad creative. |
dimension |
last_modified_date |
last_modified_date |
The date when an invoice or other entity was last modified. |
dimension |
last_refresh_date |
last_refresh_date |
The date and time when the data was last refreshed. |
dimension |
lc_to_usd |
lc_to_usd |
The exchange rate used to convert local currency (LC) amounts to US Dollars (USD). |
metric |
lens_package_metadata |
lens_package_metadata |
Metadata related to an AR Lens package used in an ad creative, possibly including version or properties. |
dimension |
lifetime_budget_micro |
ad_squad_lifetime_budget_micro |
The total budget allocated for the entire duration of an ad squad’s campaign, expressed in micro-units of the currency (e.g., 1,000,000 micro = 1 unit of currency). |
metric |
lifetime_spend_cap_micro |
campaign_lifetime_spend_cap_micro |
The maximum total amount that can be spent on a campaign over its entire lifespan, expressed in micro-units of the currency. |
metric |
line_last_modified |
line_last_modified |
The timestamp when a specific line item within an invoice or other document was last modified. |
dimension |
lob_{NUM} |
lob_{NUM} |
Line of business associated with the advertiser or campaign, allowing for multiple LOBs. |
dimension |
market_name_{NUM} |
market_name_{NUM} |
The name of the market targeted by the campaign, allowing for multiple markets. |
dimension |
measured_impressions |
measured_impressions |
The number of ad impressions that were successfully measured for viewability, indicating they met industry standards for being seen. |
metric |
media_cost |
media_cost |
The total cost incurred for media placements in an advertising campaign. |
metric |
media_usages |
media_usages |
Information regarding where and how a particular media asset is being used across ad creatives or campaigns. |
dimension |
name |
organization_name |
The name of the organization associated with the ad account. |
dimension |
national_or_local |
national_or_local |
Indicates whether the campaign targets a national or local audience. |
dimension |
native_leads |
native_leads |
The number of leads generated directly through Snapchat’s native lead generation forms. |
dimension |
non_viewable_impressions |
non_viewable_impressions |
The number of ad impressions that did not meet the industry standards for viewability and were therefore not considered seen by a user. |
metric |
objective |
campaign_objective |
The marketing objective of the advertising campaign (e.g., app installs, brand awareness, conversions). |
dimension |
objective_v2_properties |
objective_v2_properties |
Properties related to the updated version (v2) of campaign objectives. |
dimension |
offer_disclaimer_id |
offer_disclaimer_id |
The unique identifier for a legal disclaimer associated with an offer presented in an ad. |
dimension |
operating_system |
operating_system |
The operating system (e.g., iOS, Android) of the device on which an ad was displayed or a conversion occurred. |
dimension |
optimization_goal |
ad_squad_optimization_goal |
The goal for which the ad squad is optimized, influencing bid strategy and delivery (e.g., app installs, purchases). |
dimension |
org_id |
org_id |
The unique identifier for an organization within the Snapchat advertising platform. |
dimension |
pacing_level |
pacing_level |
The pacing strategy applied to an ad campaign or ad squad, determining how the budget is spent over time (e.g., standard, accelerated). |
dimension |
pacing_properties_version |
pacing_properties_version |
The version of the pacing properties used for an ad campaign or ad squad. |
metric |
pacing_type |
pacing_type |
The budget pacing strategy used for the campaign (e.g., standard, accelerated). |
dimension |
packaging_status |
packaging_status |
The status of the packaging process for a creative asset or other deliverable. |
dimension |
paid_impressions |
paid_impressions |
Impressions generated from paid placements of the ad content. |
metric |
pixel_id |
pixel_id |
The unique identifier for a Snap Pixel, used for tracking website and app events. |
dimension |
placement_ad_size |
placement_ad_size |
The size of the ad creative as displayed in a particular placement. |
dimension |
placement_id |
placement_id |
The unique identifier for the ad placement within the Snapchat platform. |
dimension |
placement_media_format |
placement_media_format |
The media format of the ad as it appears in a specific placement. |
dimension |
platform_name |
platform_name |
The name of the advertising platform, which is Snapchat in this context. |
dimension |
platform_objective |
platform_objective |
The primary objective set on the advertising platform for a campaign (e.g., app installs, website visits). |
dimension |
pmp_channel |
pmp_channel |
The Private Marketplace (PMP) channel through which the ad inventory was purchased. |
dimension |
position_frequency |
position_frequency |
The average number of times a unique user saw the ad in a specific position. |
dimension |
position_impressions |
position_impressions |
The number of impressions recorded for the ad in a specific placement position. |
dimension |
position_swipe_up_percent |
position_swipe_up_percent |
The percentage of impressions in a specific position that resulted in a swipe-up action. |
dimension |
post_ad_preview_url |
post_ad_preview_url |
A URL to preview the ad after it has been created. |
dimension |
preview_creative_id |
creative_preview_creative_id |
The unique identifier for a creative asset used for preview purposes. |
dimension |
preview_properties |
preview_properties |
Properties related to how an ad creative or campaign is displayed in a preview. |
dimension |
primary_profile |
primary_profile |
dimension |
|
primary_target |
primary_target |
The main audience segment or objective targeted by the campaign. |
dimension |
product_properties |
product_properties |
Properties related to the specific product being advertised. |
dimension |
profile_properties |
profile_properties |
dimension |
|
quarter |
quarter |
The calendar quarter for which the data is reported. |
dimension |
quarters |
quarters |
The financial quarter (e.g., Q1, Q2) for which the data is reported. |
dimension |
quartile_{NUM} |
quartile_{NUM} |
Video quartile data (e.g., 25%, 50%, 75%, 100%) for video views within the ad creative. |
metric |
reach_and_frequency_rate_micro |
reach_and_frequency_rate_micro |
The estimated rate for reach and frequency campaigns, often expressed in micro-units. |
dimension |
reach_and_frequency_status |
reach_and_frequency_status |
The current status of a reach and frequency campaign. |
dimension |
reach_goal |
reach_goal |
The target number of unique users to reach with the ad campaign. |
dimension |
registration |
registration |
Metrics related to user registrations as a conversion event. |
metric |
regulations |
regulations |
Information about regulatory compliance or restrictions applicable to an ad campaign or creative. |
dimension |
render_type |
render_type |
The method or type of rendering used for an ad creative. |
dimension |
reserved_end_target_date |
reserved_end_target_date |
The target end date for a reserved (fixed-price) campaign. |
dimension |
reserved_rate_micro |
reserved_rate_micro |
The reserved rate for impressions or other metrics in a guaranteed buy, often in micro-units. |
dimension |
reserved_start_target_date |
reserved_start_target_date |
The target start date for a reserved (fixed-price) campaign. |
dimension |
reserved_status |
reserved_status |
The current status of a reserved (guaranteed delivery) campaign. |
dimension |
reserved_type |
reserved_type |
Indicates if an ad inventory or placement is reserved, typically for programmatic guaranteed deals. |
dimension |
review_status |
ad_review_status |
The current review status of the ad (e.g., Pending, Approved, Rejected). |
dimension |
review_status_details |
review_status_details |
Detailed information regarding the current review status of an ad or creative. |
dimension |
review_status_reason |
ad_review_status_reason |
The reason provided for the current review status of an ad, explaining why it might be pending, approved, or rejected. |
dimension |
review_status_reasons |
review_status_reasons |
A list of reasons contributing to the current review status of an ad or creative. |
dimension |
saves |
saves |
The number of times users saved the ad content. |
metric |
screen_time_millis |
screen_time_millis |
The total time, in milliseconds, that users spent on screen interacting with the ad. |
metric |
segment |
segment |
Audience segment information used for targeting. |
dimension |
semantic_id |
semantic_id |
dimension |
|
share_of_voice |
share_of_voice |
The percentage of total impressions within a specific audience or market that an advertiser’s campaign captured. |
dimension |
shareable |
creative_shareable |
Indicates whether the creative content is shareable by users. |
dimension |
shares |
shares |
The total number of times the ad creative was shared by users. |
metric |
skadnetwork_properties |
skadnetwork_properties |
Properties and settings related to SKAdNetwork integration for app install attribution. |
dimension |
skippable |
skippable |
Indicates whether a video ad can be skipped by the user. |
dimension |
snap_cost_usd |
snap_cost_usd |
The cost of the ad campaign in US Dollars, as reported by Snapchat. |
metric |
snap_id |
snap_id |
The unique identifier for a Snap or a creative asset on Snapchat. |
dimension |
snapchat_clicks |
snapchat_clicks |
The total number of clicks recorded on Snapchat ads. |
metric |
snapchat_impressions |
snapchat_impressions |
The number of times an ad was displayed on Snapchat. |
metric |
source_snaps_host_users_profile_ids |
source_snaps_host_users_profile_ids |
A list of profile IDs of users who hosted the source Snaps used in an ad, relevant for creator partnerships. |
dimension |
spend |
spend |
The total amount of money spent on the advertising campaign. |
metric |
start_date |
start_date |
The scheduled start date for a campaign or ad squad. |
dimension |
start_time |
start_time |
The scheduled start date and time for the advertising campaign. |
dimension |
status |
campaign_status |
The current status of the advertising campaign (e.g., Active, Paused, Completed). |
dimension |
story_completes |
story_completes |
The number of times users watched the entire ad creative within a story format. |
metric |
story_opens |
story_opens |
The number of times a user opened the story containing the ad. |
metric |
subtitles |
subtitles |
Information about subtitles or captions included in the ad creative. |
dimension |
swipe_up_percent |
swipe_up_percent |
The percentage of users who swiped up on the ad after viewing it. |
dimension |
swipes |
swipes |
The total number of times users swiped up on the ad. |
metric |
target_bid |
target_bid |
The specific bid amount or strategy set for reaching a target cost per action. |
dimension |
target_business_profile_id |
target_business_profile_id |
The unique identifier of the business profile that is the target of an ad campaign. |
dimension |
targeting |
ad_squad_targeting |
A collection of parameters defining the audience an ad squad aims to reach (e.g., demographics, interests, locations). |
dimension |
targeting.app_install_states |
targeting.app_install_states |
Targeting based on the installation status of specific apps on a user’s device. |
dimension |
targeting.auto_expansion_options |
targeting.auto_expansion_options |
Options for automatically expanding the target audience beyond the initially defined parameters. |
dimension |
targeting.demographics |
targeting.demographics |
Demographic attributes (e.g., age, gender) used to define the target audience for an ad. |
dimension |
targeting.devices |
targeting.devices |
Device targeting criteria, such as operating system or device model. |
dimension |
targeting.enable_targeting_expansion |
targeting.enable_targeting_expansion |
A boolean indicator specifying whether targeting expansion is enabled to reach a broader audience. |
dimension |
targeting.geos |
targeting.geos |
Geographical locations (e.g., countries, regions) used to define the target audience for an ad. |
dimension |
targeting.interests |
targeting.interests |
User interests used to define the target audience for an ad. |
dimension |
targeting.locations |
targeting.locations |
Geographical location targeting criteria, such as countries, regions, or cities. |
dimension |
targeting.maid_status_spec |
targeting.maid_status_spec |
dimension |
|
targeting.product_audiences |
targeting.product_audiences |
Specific product-based audience segments used for targeting. |
dimension |
targeting.regulated_content |
targeting.regulated_content |
Information about whether the ad content is subject to specific regulations, potentially impacting targeting options. |
dimension |
targeting.segments |
targeting.segments |
Audience segments used for targeting, which can be custom or predefined. |
dimension |
targeting.separated_types |
targeting.separated_types |
dimension |
|
targeting_reach_status |
targeting_reach_status |
The status of the estimated audience reach based on targeting settings. |
dimension |
targeting_type |
targeting_type |
The type of targeting used for the ad (e.g., demographic, interest-based). |
dimension |
third_party_paid_impression_tracking_urls |
third_party_paid_impression_tracking_urls |
URLs for third-party services to track paid impressions. |
dimension |
tile_media_id |
tile_media_id |
The unique identifier for the media asset used as a tile or thumbnail for an ad. |
dimension |
timezone |
ad_account_timezone |
The timezone configured for the ad account. |
dimension |
top_snap_additional_format_properties |
top_snap_additional_format_properties |
Additional formatting properties specific to the ‘top Snap’ creative within an ad, typically the initial visible part. |
dimension |
top_snap_crop_position |
creative_top_snap_crop_position |
The crop position of the ‘top Snap’ image or video within the creative. |
dimension |
top_snap_media_id |
creative_top_snap_media_id |
The unique identifier for the media asset used as the ‘top Snap’ in the creative. |
dimension |
total_impressions |
total_impressions |
The cumulative total of all impressions generated by the ad. |
dimension |
total_installs |
total_installs |
The overall number of app installs attributed to the ad across all device types. |
metric |
total_installs_app |
total_installs_app |
The total number of app installs across all operating systems attributed to an ad (click-through or swipe-up attribution). |
metric |
total_installs_app_swipe_up |
total_installs_app_swipe_up |
The total number of app installs across all operating systems attributed to a swipe-up action on an ad. |
metric |
total_installs_app_view |
total_installs_app_view |
The total number of app installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution). |
metric |
total_installs_offline |
total_installs_offline |
The total number of offline installs across all operating systems attributed to an ad (click-through or swipe-up attribution). |
metric |
total_installs_offline_swipe_up |
total_installs_offline_swipe_up |
The total number of offline installs across all operating systems attributed to a swipe-up action on an ad. |
metric |
total_installs_offline_view |
total_installs_offline_view |
The total number of offline installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution). |
metric |
total_installs_swipe_up |
total_installs_swipe_up |
The total number of app installs attributed to users swiping up on the ad across all device types. |
dimension |
total_installs_view |
total_installs_view |
The total number of app installs attributed to users who viewed the ad (view-through conversions) across all device types. |
metric |
total_installs_web |
total_installs_web |
The total number of web-based installs across all operating systems attributed to an ad (click-through or swipe-up attribution). |
metric |
total_installs_web_swipe_up |
total_installs_web_swipe_up |
The total number of web-based installs across all operating systems attributed to a swipe-up action on an ad. |
metric |
total_installs_web_view |
total_installs_web_view |
The total number of web-based installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution). |
metric |
total_reach |
total_reach |
The total number of unique users who saw the ad at least once. |
metric |
type |
ad_type |
The specific type of ad creative or ad format. |
dimension |
unique_id |
unique_id |
A distinct identifier for an entity, ensuring it can be uniquely distinguished from others. |
dimension |
uniques |
uniques |
The total number of unique users who saw or interacted with the ad. |
metric |
url_clicks |
url_clicks |
The number of clicks on URLs embedded within an ad. |
metric |
url_macro_parameters |
url_macro_parameters |
Parameters that can be dynamically inserted into URLs for tracking purposes. |
dimension |
utm_autofix_permission |
utm_autofix_permission |
Permission setting for whether UTM parameters in ad URLs can be automatically fixed or adjusted. |
dimension |
video_starts |
video_starts |
The number of times a video ad began playing. |
metric |
video_views |
video_views |
The total number of times the video ad creative was viewed. |
metric |
video_views_15s |
video_views_15s |
The number of times the video ad creative was viewed for at least 15 seconds. |
metric |
video_views_time_based |
video_views_time_based |
Video views measured based on a specific time threshold, indicating a longer view duration. |
metric |
view_completion |
view_completion |
The percentage of users who completed viewing the ad creative. |
metric |
view_time_millis |
view_time_millis |
The total time, in milliseconds, that the ad creative was viewed. |
metric |
viewable_impressions |
viewable_impressions |
The number of ad impressions that were considered viewable according to industry standards. |
metric |
viewable_rate |
viewable_rate |
The percentage of total impressions that were considered viewable. |
metric |
viewtime |
viewtime |
The total duration for which the ad was viewed. |
metric |
web_view_properties |
web_view_properties |
Properties related to the in-app web view experience when a user interacts with an ad. |
dimension |
week_no |
week_no |
The week number within a year for which the data is reported. |
metric |