Snapchat: Most-used fields

The table below gives information about most-used fields that you can import from Snapchat. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
2s_views	2s_views	The total number of video views for at least 2 seconds or a swipe-up action on the Top Snap.	metric
Ad Type	Ad Type	The classification of the ad, indicating its format and purpose (e.g., Snap Ad, App Install Ad, Story Ad, Lead Generation Ad).	dimension
Buying Currency	Buying Currency	The currency used for buying advertisements or for billing purposes.	dimension
Campaign	Campaign	The name of the advertising campaign.	dimension
Campaign Type	Campaign Type	The type or objective of the advertising campaign (e.g., app installs, brand awareness).	dimension
Country	country	The country setting configured for the targeted audience in Snapchat ads.	dimension
Created at	created_at	The timestamp when an entity (e.g., campaign, ad, invoice) was created.	dimension
Creative Dimensions	Creative Dimensions	The dimensions (e.g., width x height) of the creative asset.	dimension
Creative Type	Creative Type	The type of creative asset used in an ad (e.g., image, video, AR lens).	dimension
DMA	dma	The Designated Market Area (DMA) where the ad was shown.	dimension
Data Source	Data Source	The origin of the data, which is Snapchat Ads in this context.	dimension
Due date	due_date	The date by which an invoice payment is expected.	dimension
End Date	End Date	The scheduled end date for a campaign or ad squad.	dimension
Gender	gender	The gender of the audience targeted in Snapchat ads.	dimension
Geo	Geo	Geographical location targeting for ads, including options like country, region, metro area, or postal code.	dimension
Last modified at	last_modified	The timestamp when an invoice or other entity was last changed.	dimension
Market	Market	The geographical market or region where an ad campaign is running or being measured.	dimension
Month	Month	The calendar month for which advertising data or metrics are reported.	metric
Month-Year	Month-Year	A combined field representing the month and year for reporting advertising data.	dimension
Placement	Placement	The location within the Snapchat platform where an ad is displayed, such as Discover Feed, User Stories, or Spotlight.	dimension
Platform	Platform	The advertising platform where the campaign is running, which is Snapchat.	dimension
Region	region	The geographical region where the ad was shown.	dimension
Site	Site	The specific website or platform related to an ad campaign or conversion event.	dimension
Start Date	Start Date	The scheduled start date for a campaign or ad squad.	dimension
Updated at	updated_at	The timestamp when an entity (e.g., campaign, ad, invoice) was last updated.	dimension
Video Length	Video Length	The duration of a video creative in an ad.	dimension
WeekAsDate	WeekAsDate	The start date of the week for which advertising data or metrics are reported.	dimension
WeekNum	WeekNum	The numerical identifier of the week within a year for reporting advertising data.	metric
Year	Year	The calendar year for which advertising data or metrics are reported.	metric
actual_device	actual_device	The specific device model (e.g., iPhone 13, Samsung Galaxy S22) on which the ad was displayed.	dimension
ad_account_id	ad_account_id	The unique identifier for the advertising account.	dimension
ad_account_name	ad_account_name	The name of the advertising account.	dimension
ad_format_{NUM}	ad_format_{NUM}	The format of the ad, such as Single Image or Video Ads, Story Ads, Collection Ads, Commercials, or AR Ads.	dimension
ad_language_{NUM}	ad_language_{NUM}	The language(s) targeted for the ad.	dimension
ad_product	creative_ad_product	The specific ad product used for the creative (e.g., Story Ad, Collection Ad).	dimension
ad_set_id	ad_set_id	Unique identifier for the ad set (also known as ad squad).	dimension
ad_squad_placement	ad_squad_placement	The placement where the ad squad’s ads are displayed (e.g., Content, Story).	dimension
ad_squad_placement_v2_config	ad_squad_placement_v2_config	Configuration settings for the ad squad’s placements using the V2 placement system.	dimension
ad_squad_placement_v2_inclusion	ad_squad_placement_v2_inclusion	Inclusion rules for ad squad placements using the V2 placement system.	dimension
ad_squad_placement_v2_platforms	ad_squad_placement_v2_platforms	The platforms where the ad squad’s ads are allowed to be placed (e.g., Snapchat) using the V2 placement system.	dimension
ad_squad_placement_v2_snapchat_positions	ad_squad_placement_v2_snapchat_positions	Specific positions within Snapchat where the ad squad’s ads are allowed to be placed (e.g., CHAT_FEED) using the V2 placement system.	dimension
ad_squad_targeting_demographics_gender	ad_squad_targeting_demographics_gender	Gender demographic targeting applied at the ad squad level.	dimension
ad_squad_targeting_demographics_languages	ad_squad_targeting_demographics_languages	The demographic (e.g., age, gender) and language targeting settings for the ad squad.	dimension
ad_squad_targeting_demographics_max_age	ad_squad_targeting_demographics_max_age	Maximum age for demographic targeting applied at the ad squad level.	dimension
ad_squad_targeting_demographics_min_age	ad_squad_targeting_demographics_min_age	Minimum age for demographic targeting applied at the ad squad level.	dimension
ad_squad_targeting_geos_country_code	ad_squad_targeting_geos_country_code	The country code used for geographical targeting within an ad squad.	dimension
ad_squad_targeting_geos_excluded	ad_squad_targeting_geos_excluded	Geographic locations explicitly excluded from the ad squad’s targeting.	dimension
ad_squad_targeting_geos_included	ad_squad_targeting_geos_included	Geographic locations included in the targeting for the ad squad.	dimension
ad_squad_targeting_interests_category_id	ad_squad_targeting_interests_category_id	Category ID for interest-based targeting applied at the ad squad level.	dimension
ad_squad_targeting_locations	ad_squad_targeting_locations	Specific geographic locations targeted by the ad squad.	dimension
ad_squad_targeting_regulated_content	ad_squad_targeting_regulated_content	Flag indicating if the ad squad’s content is regulated (e.g., alcohol), requiring specific targeting considerations.	dimension
ad_squad_targeting_segments_excluded	ad_squad_targeting_segments_excluded	Customer list segments or other audience segments explicitly excluded from the ad squad’s targeting.	dimension
ad_squad_targeting_segments_included	ad_squad_targeting_segments_included	Audience segments included in the targeting for the ad squad.	dimension
ad_to_lens_properties	ad_to_lens_properties	Properties specific to an “Ad to Lens” creative type, used when promoting an AR Lens.	dimension
adset_age	adset_age	The age range targeted by the ad set (ad squad).	dimension
adset_bidtype	adset_bidtype	The bidding strategy or type configured for the ad set.	dimension
adset_category_{NUM}	adset_category_{NUM}	Categories used for ad set (Ad Squad) targeting, potentially related to Snap Lifestyle Categories (SLC) which group audiences by interests and behaviors.	dimension
adset_country	adset_country	The country targeted by the ad set (also known as ad squad).	dimension
adset_device_{NUM}	adset_device_{NUM}	Device targeting criteria for the ad set (Ad Squad), such as operating system type, version, or device make.	dimension
adset_gender	adset_gender	The gender targeted by the ad set (ad squad).	dimension
adset_language	adset_language	The language targeted for the ad set (Ad Squad).	dimension
adset_language_{NUM}	adset_language_{NUM}	A list of languages targeted for the ad set (Ad Squad).	dimension
adset_market_{NUM}	adset_market_{NUM}	Market segments or geographical regions targeted for the ad set (Ad Squad).	dimension
adset_placement_{NUM}	adset_placement_{NUM}	The specific locations within the Snapchat platform where ads in the ad set (Ad Squad) can be displayed, such as Public Stories, Discover Feed, or Spotlight.	dimension
adset_platform	adset_platform	The advertising platform where the ad set is running (e.g., Snapchat).	dimension
adset_targeting	adset_targeting	Detailed targeting criteria defined for the ad set.	dimension
adset_targeting_{NUM}	adset_targeting_{NUM}	Detailed targeting specifications applied to the ad set (Ad Squad), encompassing demographics, locations, interests, devices, and custom audiences.	dimension
advertiser	ad_account_advertiser	The advertiser associated with the ad account.	dimension
advertiser_id	advertiser_id	The unique identifier for the advertiser.	dimension
advertiser_organization_id	advertiser_organization_id	Unique identifier for the organization of the advertiser.	dimension
age_bucket	age_bucket	The age range or bucket of the audience targeted in Snapchat ads.	dimension
agency	agency	The advertising agency associated with the campaign or ad account.	dimension
agency_representing_client	agency_representing_client	The name of the advertising agency managing the client’s ad accounts.	dimension
android_installs	android_installs	The total number of app installs on Android devices attributed to the ad.	metric
android_installs_app	android_installs_app	The number of app installs attributed to an ad on Android devices (click-through or swipe-up attribution).	metric
android_installs_app_swipe_up	android_installs_app_swipe_up	The number of app installs attributed to a swipe-up action on an ad on Android devices.	metric
android_installs_app_view	android_installs_app_view	The number of Android app installs attributed to an in-app view of an ad.	metric
android_installs_offline	android_installs_offline	The number of offline installs attributed to an ad on Android devices (click-through or swipe-up attribution).	metric
android_installs_offline_swipe_up	android_installs_offline_swipe_up	The number of offline installs attributed to a swipe-up action on an ad on Android devices.	metric
android_installs_offline_view	android_installs_offline_view	The number of Android app installs attributed to an offline view of an ad.	metric
android_installs_swipe_up	android_installs_swipe_up	The number of app installs on Android devices attributed to users swiping up on the ad.	dimension
android_installs_view	android_installs_view	The number of app installs on Android devices attributed to users who viewed the ad (view-through conversions).	metric
android_installs_web	android_installs_web	The number of web-based installs attributed to an ad on Android devices (click-through or swipe-up attribution).	metric
android_installs_web_swipe_up	android_installs_web_swipe_up	The number of web-based installs attributed to a swipe-up action on an ad on Android devices.	metric
android_installs_web_view	android_installs_web_view	The number of Android app installs attributed to a web view of an ad.	metric
attachment_avg_view_time_millis	attachment_avg_view_time_millis	The average time, in milliseconds, that users viewed the attachment within the ad.	dimension
attachment_frequency	attachment_frequency	The average number of times a unique user viewed the ad’s attachment.	dimension
attachment_impressions	attachment_impressions	The total number of times the ad’s attachment was displayed.	dimension
attachment_quartile_{NUM}	attachment_quartile_{NUM}	Video quartile data (e.g., 25%, 50%, 75%, 100%) for the ad’s attachment.	metric
attachment_total_view_time_millis	attachment_total_view_time_millis	The total time, in milliseconds, that users viewed the ad’s attachment.	metric
attachment_uniques	attachment_uniques	The number of unique users who viewed the ad’s attachment.	dimension
attachment_video_views	attachment_video_views	The number of video views for the ad’s attachment.	metric
attachment_view_completion	attachment_view_completion	The percentage of users who completed viewing the ad’s attachment.	metric
audience_source	audience_source	The origin of the audience data used for targeting, such as customer lists, website events, mobile app events, or ad engagement.	dimension
auto_bid	auto_bid	Indicates whether the ad set uses an automatic bidding strategy.	dimension
avg_screen_time_millis	avg_screen_time_millis	The average time, in milliseconds, that users spent on screen interacting with the ad.	dimension
avg_view_time_millis	avg_view_time_millis	The average time, in milliseconds, that users viewed the ad creative.	dimension
bid_micro	ad_squad_bid	The bid amount for the ad squad, expressed in micro-currency units (1 local currency unit = 1,000,000 micro-currency).	metric
bid_strategy	ad_squad_bid_strategy	The strategy used for bidding on ad placements for the ad squad (e.g., goal-based bidding).	dimension
bid_type_{NUM}	bid_type_{NUM}	The strategy used for bidding in an ad campaign, including options like Auto-Bidding, Target Cost, or Max Bid.	dimension
billing_center_id	billing_center_id	The unique identifier for a billing center, which is the contact responsible for receiving invoices for advertising expenditures.	dimension
billing_event	ad_squad_billing_event	The specific event or action for which an ad squad is billed, such as impressions or conversions.	dimension
billing_type	billing_type	The method of billing used for the advertising account (e.g., credit card, invoice).	dimension
brand	brand	The brand name associated with the ad campaign.	dimension
budget	budget	The allocated financial amount for an advertising campaign or ad squad.	metric
buy_type	buy_type	The purchasing model for an ad campaign (e.g., Auction, Reach & Frequency).	dimension
call_to_action	creative_call_to_action	The button or prompt within a creative that encourages users to take a specific action, such as ‘Shop Now’ or ‘Install App’.	dimension
campaign_calendar_year	campaign_calendar_year	The calendar year in which the campaign is running.	metric
campaign_device_{NUM}	campaign_device_{NUM}	Device targeting criteria set at the campaign level, specifying characteristics like operating system or device model.	dimension
campaign_end_datetime	campaign_end_datetime	The scheduled end date and time for an advertising campaign.	dimension
campaign_end_time	campaign_end_time	The scheduled end timestamp for an advertising campaign.	dimension
campaign_id	campaign_id	The unique identifier for an advertising campaign.	dimension
campaign_id_{NUM}	campaign_id_{NUM}	The unique identifier for an advertising campaign.	dimension
campaign_invoice_number	campaign_invoice_number		metric
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal or objective of the advertising campaign (e.g., app installs, brand awareness).	dimension
campaign_objective_{NUM}	campaign_objective_{NUM}	The primary goal or objective of an advertising campaign, such as brand awareness or app installs.	dimension
campaign_start_datetime	campaign_start_datetime	The scheduled start date and time for an advertising campaign.	dimension
campaign_start_time	campaign_start_time	The scheduled start timestamp for an advertising campaign.	dimension
campaign_status	campaign_status	The current operational status of an advertising campaign (e.g., ACTIVE, PAUSED, COMPLETED).	dimension
campaign_targeting_{NUM}	campaign_targeting_{NUM}	Detailed targeting specifications applied to the campaign, such as demographics, locations, interests, or custom audiences.	dimension
campaign_type	campaign_type	The overall type or objective of the advertising campaign.	dimension
campaign_type_{NUM}	campaign_type_{NUM}	The type or objective of an advertising campaign, defining its primary business goal (e.g., Brand Awareness, App Install, Lead Generation, Sales).	dimension
catalog_properties	catalog_properties	Properties related to product catalogs used for Dynamic Product Ads, enabling automated ad creation based on product feeds.	dimension
clicks	clicks	The total number of clicks on an advertisement.	metric
composite_properties	composite_properties	Properties related to composite creative types (e.g., Story Ads), typically containing a list of creative IDs that form the composite ad.	dimension
content_source_type	content_source_type	The type or origin of the content used in an ad creative.	dimension
conversion_achievement_unlocked	conversion_achievement_unlocked	Total achievement unlocks attributed to ad engagement.	metric
conversion_achievement_unlocked_app	conversion_achievement_unlocked_app	Total achievement unlocks occurring in an app attributed to ad engagement.	metric
conversion_achievement_unlocked_app_swipe_up	conversion_achievement_unlocked_app_swipe_up	Total achievement unlocks occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_achievement_unlocked_app_view	conversion_achievement_unlocked_app_view	Total achievement unlocks occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_achievement_unlocked_offline	conversion_achievement_unlocked_offline	Total achievement unlocks occurring offline attributed to ad engagement.	metric
conversion_achievement_unlocked_offline_swipe_up	conversion_achievement_unlocked_offline_swipe_up	Total achievement unlocks occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_achievement_unlocked_offline_view	conversion_achievement_unlocked_offline_view	Total achievement unlocks occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_achievement_unlocked_swipe_up	conversion_achievement_unlocked_swipe_up	Total achievement unlocks attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_achievement_unlocked_view	conversion_achievement_unlocked_view	Total achievement unlocks attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_achievement_unlocked_web	conversion_achievement_unlocked_web	Total achievement unlocks occurring on the web attributed to ad engagement.	metric
conversion_achievement_unlocked_web_swipe_up	conversion_achievement_unlocked_web_swipe_up	Total achievement unlocks occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_achievement_unlocked_web_view	conversion_achievement_unlocked_web_view	Total achievement unlocks occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_click	conversion_ad_click	The total number of conversions attributed to ad clicks.	metric
conversion_ad_click_app	conversion_ad_click_app	Total ad clicks occurring in an app.	metric
conversion_ad_click_app_swipe_up	conversion_ad_click_app_swipe_up	Total ad clicks occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_click_app_view	conversion_ad_click_app_view	Total ad clicks occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_click_offline	conversion_ad_click_offline	Total ad clicks occurring offline.	metric
conversion_ad_click_offline_swipe_up	conversion_ad_click_offline_swipe_up	Total ad clicks occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_click_offline_view	conversion_ad_click_offline_view	Total ad clicks occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_click_sk_ad_network	conversion_ad_click_sk_ad_network	The count of ad click conversions attributed via SKAdNetwork.	metric
conversion_ad_click_sk_ad_network_total	conversion_ad_click_sk_ad_network_total	The total count of ad click conversions reported via SKAdNetwork, encompassing both view-through and click-through attributions.	metric
conversion_ad_click_sk_ad_network_view	conversion_ad_click_sk_ad_network_view	The count of ad click conversions attributed via SKAdNetwork specifically for view-through attributions.	metric
conversion_ad_click_swipe_up	conversion_ad_click_swipe_up	The number of conversions attributed to ad clicks resulting from a swipe-up action.	metric
conversion_ad_click_view	conversion_ad_click_view	The number of conversions attributed to ad clicks from users who previously viewed the ad.	metric
conversion_ad_click_web	conversion_ad_click_web	Total ad clicks occurring on the web.	metric
conversion_ad_click_web_swipe_up	conversion_ad_click_web_swipe_up	Total ad clicks occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_click_web_view	conversion_ad_click_web_view	Total ad clicks occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_view	conversion_ad_view	The total number of conversions attributed to ad views (view-through conversions).	metric
conversion_ad_view_app	conversion_ad_view_app	Total ad views occurring in an app.	metric
conversion_ad_view_app_swipe_up	conversion_ad_view_app_swipe_up	Total ad views occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_view_app_view	conversion_ad_view_app_view	Total ad views occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_view_offline	conversion_ad_view_offline	Total ad views occurring offline.	metric
conversion_ad_view_offline_swipe_up	conversion_ad_view_offline_swipe_up	Total ad views occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_view_offline_view	conversion_ad_view_offline_view	Total ad views occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_ad_view_swipe_up	conversion_ad_view_swipe_up	The number of conversions attributed to ad views resulting from a swipe-up action.	metric
conversion_ad_view_view	conversion_ad_view_view	A conversion metric indicating that a user viewed an ad and subsequently performed a desired action, attributed to the view.	metric
conversion_ad_view_web	conversion_ad_view_web	Total ad views occurring on the web.	metric
conversion_ad_view_web_swipe_up	conversion_ad_view_web_swipe_up	Total ad views occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_ad_view_web_view	conversion_ad_view_web_view	Total ad views occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_billing	conversion_add_billing	The total number of ‘add billing information’ conversions attributed to the ad.	metric
conversion_add_billing_app	conversion_add_billing_app	Total billing information additions occurring in an app attributed to ad engagement.	metric
conversion_add_billing_app_swipe_up	conversion_add_billing_app_swipe_up	Total billing information additions occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_billing_app_view	conversion_add_billing_app_view	Total billing information additions occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_billing_offline	conversion_add_billing_offline	Total billing information additions occurring offline attributed to ad engagement.	metric
conversion_add_billing_offline_swipe_up	conversion_add_billing_offline_swipe_up	Total billing information additions occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_billing_offline_view	conversion_add_billing_offline_view	Total billing information additions occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_billing_swipe_up	conversion_add_billing_swipe_up	The number of ‘add billing information’ conversions attributed to users swiping up on the ad.	metric
conversion_add_billing_view	conversion_add_billing_view	The number of ‘add billing information’ conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_add_billing_web	conversion_add_billing_web	Total billing information additions occurring on the web attributed to ad engagement.	metric
conversion_add_billing_web_swipe_up	conversion_add_billing_web_swipe_up	Total billing information additions occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_billing_web_view	conversion_add_billing_web_view	Total billing information additions occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_cart	conversion_add_cart	The total number of ‘add to cart’ conversions attributed to the ad.	metric
conversion_add_cart_app	conversion_add_cart_app	Total additions to cart occurring in an app attributed to ad engagement.	metric
conversion_add_cart_app_swipe_up	conversion_add_cart_app_swipe_up	Total additions to cart occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_cart_app_view	conversion_add_cart_app_view	Total additions to cart occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_cart_offline	conversion_add_cart_offline	Total additions to cart occurring offline attributed to ad engagement.	metric
conversion_add_cart_offline_swipe_up	conversion_add_cart_offline_swipe_up	Total additions to cart occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_cart_offline_view	conversion_add_cart_offline_view	Total additions to cart occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_cart_sk_ad_network	conversion_add_cart_sk_ad_network	The number of add-to-cart conversions attributed via SKAdNetwork.	metric
conversion_add_cart_sk_ad_network_total	conversion_add_cart_sk_ad_network_total	The total number of add-to-cart conversions attributed via SKAdNetwork.	metric
conversion_add_cart_swipe_up	conversion_add_cart_swipe_up	The number of ‘add to cart’ conversions attributed to users swiping up on the ad.	metric
conversion_add_cart_value	conversion_add_cart_value	The monetary value generated from ‘add to cart’ conversions.	metric
conversion_add_cart_view	conversion_add_cart_view	The number of ‘add to cart’ conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_add_cart_web	conversion_add_cart_web	Total additions to cart occurring on the web attributed to ad engagement.	metric
conversion_add_cart_web_swipe_up	conversion_add_cart_web_swipe_up	Total additions to cart occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_cart_web_view	conversion_add_cart_web_view	Total additions to cart occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_to_wishlist	conversion_add_to_wishlist	The total number of ‘add to wishlist’ conversions attributed to the ad.	metric
conversion_add_to_wishlist_app	conversion_add_to_wishlist_app	Total additions to wishlist occurring in an app attributed to ad engagement.	metric
conversion_add_to_wishlist_app_swipe_up	conversion_add_to_wishlist_app_swipe_up	Total additions to wishlist occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_to_wishlist_app_view	conversion_add_to_wishlist_app_view	Total additions to wishlist occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_to_wishlist_offline	conversion_add_to_wishlist_offline	Total additions to wishlist occurring offline attributed to ad engagement.	metric
conversion_add_to_wishlist_offline_swipe_up	conversion_add_to_wishlist_offline_swipe_up	Total additions to wishlist occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_to_wishlist_offline_view	conversion_add_to_wishlist_offline_view	Total additions to wishlist occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_add_to_wishlist_swipe_up	conversion_add_to_wishlist_swipe_up	The number of ‘add to wishlist’ conversions attributed to users swiping up on the ad.	metric
conversion_add_to_wishlist_view	conversion_add_to_wishlist_view	The number of ‘add to wishlist’ conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_add_to_wishlist_web	conversion_add_to_wishlist_web	Total additions to wishlist occurring on the web attributed to ad engagement.	metric
conversion_add_to_wishlist_web_swipe_up	conversion_add_to_wishlist_web_swipe_up	Total additions to wishlist occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_add_to_wishlist_web_view	conversion_add_to_wishlist_web_view	Total additions to wishlist occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_app_opens	conversion_app_opens	Total app opens attributed to ad engagement.	metric
conversion_app_opens_app	conversion_app_opens_app	Total app opens occurring in an app attributed to ad engagement.	metric
conversion_app_opens_app_swipe_up	conversion_app_opens_app_swipe_up	Total app opens occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_app_opens_app_view	conversion_app_opens_app_view	Total app opens occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_app_opens_offline	conversion_app_opens_offline	Total app opens occurring offline attributed to ad engagement.	metric
conversion_app_opens_offline_swipe_up	conversion_app_opens_offline_swipe_up	Total app opens occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_app_opens_offline_view	conversion_app_opens_offline_view	Total app opens occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_app_opens_swipe_up	conversion_app_opens_swipe_up	Total app opens attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_app_opens_view	conversion_app_opens_view	Total app opens attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_app_opens_web	conversion_app_opens_web	Total app opens occurring on the web attributed to ad engagement.	metric
conversion_app_opens_web_swipe_up	conversion_app_opens_web_swipe_up	Total app opens occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_app_opens_web_view	conversion_app_opens_web_view	Total app opens occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_complete_tutorial	conversion_complete_tutorial	Total completed tutorials attributed to ad engagement.	metric
conversion_complete_tutorial_app	conversion_complete_tutorial_app	Total completed tutorials occurring in an app attributed to ad engagement.	metric
conversion_complete_tutorial_app_swipe_up	conversion_complete_tutorial_app_swipe_up	Total completed tutorials occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_complete_tutorial_app_view	conversion_complete_tutorial_app_view	Total completed tutorials occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_complete_tutorial_offline	conversion_complete_tutorial_offline	Total completed tutorials occurring offline attributed to ad engagement.	metric
conversion_complete_tutorial_offline_swipe_up	conversion_complete_tutorial_offline_swipe_up	Total completed tutorials occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_complete_tutorial_offline_view	conversion_complete_tutorial_offline_view	Total completed tutorials occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_complete_tutorial_swipe_up	conversion_complete_tutorial_swipe_up	Total completed tutorials attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_complete_tutorial_view	conversion_complete_tutorial_view	Total completed tutorials attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_complete_tutorial_web	conversion_complete_tutorial_web	Total completed tutorials occurring on the web attributed to ad engagement.	metric
conversion_complete_tutorial_web_swipe_up	conversion_complete_tutorial_web_swipe_up	Total completed tutorials occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_complete_tutorial_web_view	conversion_complete_tutorial_web_view	Total completed tutorials occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_invite	conversion_invite	Total invites sent attributed to ad engagement.	metric
conversion_invite_app	conversion_invite_app	Total invites sent occurring in an app attributed to ad engagement.	metric
conversion_invite_app_swipe_up	conversion_invite_app_swipe_up	Total invites sent occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_invite_app_view	conversion_invite_app_view	Total invites sent occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_invite_offline	conversion_invite_offline	Total invites sent occurring offline attributed to ad engagement.	metric
conversion_invite_offline_swipe_up	conversion_invite_offline_swipe_up	Total invites sent occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_invite_offline_view	conversion_invite_offline_view	Total invites sent occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_invite_swipe_up	conversion_invite_swipe_up	Total invites sent attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_invite_view	conversion_invite_view	Total invites sent attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_invite_web	conversion_invite_web	Total invites sent occurring on the web attributed to ad engagement.	metric
conversion_invite_web_swipe_up	conversion_invite_web_swipe_up	Total invites sent occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_invite_web_view	conversion_invite_web_view	Total invites sent occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_level_completes	conversion_level_completes	Total level completions attributed to ad engagement.	metric
conversion_level_completes_app	conversion_level_completes_app	Total level completions occurring in an app attributed to ad engagement.	metric
conversion_level_completes_app_swipe_up	conversion_level_completes_app_swipe_up	Total level completions occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_level_completes_app_view	conversion_level_completes_app_view	Total level completions occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_level_completes_offline	conversion_level_completes_offline	Total level completions occurring offline attributed to ad engagement.	metric
conversion_level_completes_offline_swipe_up	conversion_level_completes_offline_swipe_up	Total level completions occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_level_completes_offline_view	conversion_level_completes_offline_view	Total level completions occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_level_completes_swipe_up	conversion_level_completes_swipe_up	Total level completions attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_level_completes_view	conversion_level_completes_view	Total level completions attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_level_completes_web	conversion_level_completes_web	Total level completions occurring on the web attributed to ad engagement.	metric
conversion_level_completes_web_swipe_up	conversion_level_completes_web_swipe_up	Total level completions occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_level_completes_web_view	conversion_level_completes_web_view	Total level completions occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_list_view	conversion_list_view	Total times a list was viewed attributed to ad engagement.	metric
conversion_list_view_app	conversion_list_view_app	Total times a list was viewed occurring in an app attributed to ad engagement.	metric
conversion_list_view_app_swipe_up	conversion_list_view_app_swipe_up	Total times a list was viewed occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_list_view_app_view	conversion_list_view_app_view	Total times a list was viewed occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_list_view_offline	conversion_list_view_offline	Total times a list was viewed occurring offline attributed to ad engagement.	metric
conversion_list_view_offline_swipe_up	conversion_list_view_offline_swipe_up	Total times a list was viewed occurring offline attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_list_view_offline_view	conversion_list_view_offline_view	Total times a list was viewed occurring offline attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_list_view_swipe_up	conversion_list_view_swipe_up	Total times a list was viewed attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_list_view_view	conversion_list_view_view	Total times a list was viewed attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_list_view_web	conversion_list_view_web	Total times a list was viewed occurring on the web attributed to ad engagement.	metric
conversion_list_view_web_swipe_up	conversion_list_view_web_swipe_up	Total times a list was viewed occurring on the web attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_list_view_web_view	conversion_list_view_web_view	Total times a list was viewed occurring on the web attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_login	conversion_login	Total logins attributed to ad engagement.	metric
conversion_login_app	conversion_login_app	Total logins occurring in an app attributed to ad engagement.	metric
conversion_login_app_swipe_up	conversion_login_app_swipe_up	Total logins occurring in an app attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_login_app_view	conversion_login_app_view	Total logins occurring in an app attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_login_offline	conversion_login_offline	Total logins occurring offline attributed to ad engagement.	metric
conversion_login_offline_swipe_up	conversion_login_offline_swipe_up	The number of times a user logged in offline, attributed to a swipe-up interaction with an ad.	metric
conversion_login_offline_view	conversion_login_offline_view	The number of times a user logged in offline, attributed to viewing an ad.	metric
conversion_login_swipe_up	conversion_login_swipe_up	A conversion metric for users who logged in after swiping up on an ad.	metric
conversion_login_view	conversion_login_view	A conversion metric for users who logged in after viewing an ad.	metric
conversion_login_web	conversion_login_web	The number of times a user logged in on a website, attributed to an ad campaign.	metric
conversion_login_web_swipe_up	conversion_login_web_swipe_up	The number of times a user logged in on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_login_web_view	conversion_login_web_view	The number of times a user logged in on a website, attributed to viewing an ad.	metric
conversion_page_views	conversion_page_views	The total number of page view conversions attributed to the ad.	metric
conversion_page_views_app	conversion_page_views_app	The total number of page views within an app, attributed to an ad campaign.	metric
conversion_page_views_app_swipe_up	conversion_page_views_app_swipe_up	The number of page views within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_page_views_app_view	conversion_page_views_app_view	The number of page views within an app, attributed to viewing an ad.	metric
conversion_page_views_offline	conversion_page_views_offline	A conversion metric for offline page views after interacting with an ad.	metric
conversion_page_views_offline_swipe_up	conversion_page_views_offline_swipe_up	A conversion metric for offline page views after swiping up on an ad.	metric
conversion_page_views_offline_view	conversion_page_views_offline_view	A conversion metric for offline page views after viewing an ad.	metric
conversion_page_views_swipe_up	conversion_page_views_swipe_up	The number of page view conversions attributed to users swiping up on the ad.	metric
conversion_page_views_value	conversion_page_views_value	The monetary value generated from page view conversions.	metric
conversion_page_views_view	conversion_page_views_view	The number of page view conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_page_views_web	conversion_page_views_web	The total number of page views on a website, attributed to an ad campaign.	metric
conversion_page_views_web_swipe_up	conversion_page_views_web_swipe_up	The number of page views on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_page_views_web_view	conversion_page_views_web_view	The number of page views on a website, attributed to viewing an ad.	metric
conversion_purchases	conversion_purchases	The total number of purchase conversions attributed to the ad.	metric
conversion_purchases_app	conversion_purchases_app	The total number of purchases made within an app, attributed to an ad campaign.	metric
conversion_purchases_app_swipe_up	conversion_purchases_app_swipe_up	The number of purchases made within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_app_view	conversion_purchases_app_view	The number of purchases made within an app, attributed to viewing an ad.	metric
conversion_purchases_offline	conversion_purchases_offline	The total number of offline purchases, attributed to an ad campaign.	metric
conversion_purchases_offline_swipe_up	conversion_purchases_offline_swipe_up	The number of offline purchases, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_offline_view	conversion_purchases_offline_view	The number of offline purchases, attributed to viewing an ad.	metric
conversion_purchases_sk_ad_network	conversion_purchases_sk_ad_network	The number of purchases attributed via Apple’s SKAdNetwork.	metric
conversion_purchases_sk_ad_network_total	conversion_purchases_sk_ad_network_total	The total number of purchases attributed via Apple’s SKAdNetwork.	metric
conversion_purchases_sk_ad_network_view	conversion_purchases_sk_ad_network_view	The number of purchases attributed via Apple’s SKAdNetwork, where the attribution is based on an ad view.	metric
conversion_purchases_swipe_up	conversion_purchases_swipe_up	The number of purchase conversions attributed to users swiping up on the ad.	metric
conversion_purchases_value	conversion_purchases_value	The monetary value generated from purchase conversions attributed to the ad.	metric
conversion_purchases_value_app	conversion_purchases_value_app	The total monetary value of purchases made within an app, attributed to an ad campaign.	metric
conversion_purchases_value_app_millis	conversion_purchases_value_app_millis	The monetary value of in-app purchases attributed to ads, expressed in milli-units of the currency (e.g., 1000 milli = 1 unit of currency).	metric
conversion_purchases_value_app_swipe_up	conversion_purchases_value_app_swipe_up	The monetary value of purchases made within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_value_app_view	conversion_purchases_value_app_view	The monetary value of purchases made within an app, attributed to viewing an ad.	metric
conversion_purchases_value_millis	conversion_purchases_value_millis	The total monetary value of all purchases attributed to ads, expressed in milli-units of the currency.	metric
conversion_purchases_value_offline	conversion_purchases_value_offline	The total monetary value of offline purchases, attributed to an ad campaign.	metric
conversion_purchases_value_offline_millis	conversion_purchases_value_offline_millis	The monetary value of offline purchases attributed to ads, expressed in milli-units of the currency.	metric
conversion_purchases_value_offline_swipe_up	conversion_purchases_value_offline_swipe_up	The monetary value of offline purchases, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_value_offline_view	conversion_purchases_value_offline_view	The monetary value of offline purchases, attributed to viewing an ad.	metric
conversion_purchases_value_swipe_up	conversion_purchases_value_swipe_up	The monetary value generated from purchase conversions attributed to users swiping up on the ad.	metric
conversion_purchases_value_view	conversion_purchases_value_view	The monetary value generated from purchase conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_purchases_value_web	conversion_purchases_value_web	The total monetary value of purchases made on a website, attributed to an ad campaign.	metric
conversion_purchases_value_web_millis	conversion_purchases_value_web_millis	The monetary value of web-based purchases attributed to ads, expressed in milli-units of the currency.	metric
conversion_purchases_value_web_swipe_up	conversion_purchases_value_web_swipe_up	The monetary value of purchases made on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_value_web_view	conversion_purchases_value_web_view	The monetary value of purchases made on a website, attributed to viewing an ad.	metric
conversion_purchases_view	conversion_purchases_view	The number of purchase conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_purchases_web	conversion_purchases_web	The total number of purchases made on a website, attributed to an ad campaign.	metric
conversion_purchases_web_swipe_up	conversion_purchases_web_swipe_up	The number of purchases made on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_purchases_web_view	conversion_purchases_web_view	The number of purchases made on a website, attributed to viewing an ad.	metric
conversion_rate	conversion_rate	The rate at which ad impressions or clicks lead to a desired conversion event.	metric
conversion_rate_app	conversion_rate_app	The rate of conversions that occurred within an app, attributed to an ad campaign.	metric
conversion_rate_app_swipe_up	conversion_rate_app_swipe_up	The rate of conversions within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_rate_app_view	conversion_rate_app_view	The rate of conversions within an app, attributed to viewing an ad.	metric
conversion_rate_offline	conversion_rate_offline	The rate of offline conversions, attributed to an ad campaign.	metric
conversion_rate_offline_swipe_up	conversion_rate_offline_swipe_up	The rate of offline conversions, attributed to a swipe-up interaction with an ad.	metric
conversion_rate_offline_view	conversion_rate_offline_view	The rate of offline conversions, attributed to viewing an ad.	metric
conversion_rate_swipe_up	conversion_rate_swipe_up	The conversion rate specifically for actions initiated by a swipe-up gesture on the ad.	metric
conversion_rate_view	conversion_rate_view	The conversion rate specifically for view-through conversions (users who saw the ad and later converted).	metric
conversion_rate_web	conversion_rate_web	The rate of conversions that occurred on a website, attributed to an ad campaign.	metric
conversion_rate_web_swipe_up	conversion_rate_web_swipe_up	The rate of conversions on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_rate_web_view	conversion_rate_web_view	The rate of conversions on a website, attributed to viewing an ad.	metric
conversion_reserve	conversion_reserve	The total number of reservation events attributed to an ad campaign.	metric
conversion_reserve_app	conversion_reserve_app	The number of reservation events that occurred within an app, attributed to an ad campaign.	metric
conversion_reserve_app_swipe_up	conversion_reserve_app_swipe_up	The number of reservation events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_reserve_app_view	conversion_reserve_app_view	The number of reservation events within an app, attributed to viewing an ad.	metric
conversion_reserve_offline	conversion_reserve_offline	The number of offline reservation events, attributed to an ad campaign.	metric
conversion_reserve_offline_swipe_up	conversion_reserve_offline_swipe_up	The number of offline reservation events, attributed to a swipe-up interaction with an ad.	metric
conversion_reserve_offline_view	conversion_reserve_offline_view	The number of offline reservation events, attributed to viewing an ad.	metric
conversion_reserve_swipe_up	conversion_reserve_swipe_up	A conversion metric for users who made a reservation after swiping up on an ad.	metric
conversion_reserve_view	conversion_reserve_view	A conversion metric for users who made a reservation after viewing an ad.	metric
conversion_reserve_web	conversion_reserve_web	The number of reservation events that occurred on a website, attributed to an ad campaign.	metric
conversion_reserve_web_swipe_up	conversion_reserve_web_swipe_up	The number of reservation events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_reserve_web_view	conversion_reserve_web_view	The number of reservation events on a website, attributed to viewing an ad.	metric
conversion_save	conversion_save	The total number of ‘save’ conversions attributed to the ad.	metric
conversion_save_app	conversion_save_app	The total number of save events that occurred within an app, attributed to an ad campaign.	metric
conversion_save_app_swipe_up	conversion_save_app_swipe_up	The number of save events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_save_app_view	conversion_save_app_view	The number of save events within an app, attributed to viewing an ad.	metric
conversion_save_offline	conversion_save_offline	A conversion metric for offline saves after interacting with an ad.	metric
conversion_save_offline_swipe_up	conversion_save_offline_swipe_up	A conversion metric for offline saves after swiping up on an ad.	metric
conversion_save_offline_view	conversion_save_offline_view	A conversion metric for offline saves after viewing an ad.	metric
conversion_save_swipe_up	conversion_save_swipe_up	The number of ‘save’ conversions attributed to users swiping up on the ad.	metric
conversion_save_view	conversion_save_view	The number of ‘save’ conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_save_web	conversion_save_web	The total number of save events that occurred on a website, attributed to an ad campaign.	metric
conversion_save_web_swipe_up	conversion_save_web_swipe_up	The number of save events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_save_web_view	conversion_save_web_view	The number of save events on a website, attributed to viewing an ad.	metric
conversion_searches	conversion_searches	The total number of ‘search’ conversions attributed to the ad.	metric
conversion_searches_app	conversion_searches_app	The total number of search events that occurred within an app, attributed to an ad campaign.	metric
conversion_searches_app_swipe_up	conversion_searches_app_swipe_up	The number of search events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_searches_app_view	conversion_searches_app_view	The number of search events within an app, attributed to viewing an ad.	metric
conversion_searches_offline	conversion_searches_offline	A conversion metric for offline searches after interacting with an ad.	metric
conversion_searches_offline_swipe_up	conversion_searches_offline_swipe_up	A conversion metric for offline searches after swiping up on an ad.	metric
conversion_searches_offline_view	conversion_searches_offline_view	A conversion metric for offline searches after viewing an ad.	metric
conversion_searches_swipe_up	conversion_searches_swipe_up	The number of ‘search’ conversions attributed to users swiping up on the ad.	metric
conversion_searches_view	conversion_searches_view	The number of ‘search’ conversions attributed to users who viewed the ad (view-through conversions).	metric
conversion_searches_web	conversion_searches_web	The total number of search events that occurred on a website, attributed to an ad campaign.	metric
conversion_searches_web_swipe_up	conversion_searches_web_swipe_up	The number of search events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_searches_web_view	conversion_searches_web_view	The number of search events on a website, attributed to viewing an ad.	metric
conversion_share	conversion_share	The total number of share conversions attributed to the ad.	metric
conversion_share_app	conversion_share_app	The total number of share events that occurred within an app, attributed to an ad campaign.	metric
conversion_share_app_swipe_up	conversion_share_app_swipe_up	The number of share events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_share_app_view	conversion_share_app_view	The number of share events within an app, attributed to viewing an ad.	metric
conversion_share_offline	conversion_share_offline	A conversion metric for offline shares after interacting with an ad.	metric
conversion_share_offline_swipe_up	conversion_share_offline_swipe_up	A conversion metric for offline shares after swiping up on an ad.	metric
conversion_share_offline_view	conversion_share_offline_view	A conversion metric for offline shares after viewing an ad.	metric
conversion_share_swipe_up	conversion_share_swipe_up	The number of ‘share’ conversions attributed to users swiping up on the ad.	metric
conversion_share_view	conversion_share_view	Total shares of content attributed to ad views, based on the view-through attribution window.	metric
conversion_share_web	conversion_share_web	The total number of share events that occurred on a website, attributed to an ad campaign.	metric
conversion_share_web_swipe_up	conversion_share_web_swipe_up	The number of share events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_share_web_view	conversion_share_web_view	The number of share events on a website, attributed to viewing an ad.	metric
conversion_sign_ups	conversion_sign_ups	Total sign-ups attributed to ad engagement.	metric
conversion_sign_ups_app	conversion_sign_ups_app	The total number of sign-up events that occurred within an app, attributed to an ad campaign.	metric
conversion_sign_ups_app_swipe_up	conversion_sign_ups_app_swipe_up	The number of sign-up events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_sign_ups_app_view	conversion_sign_ups_app_view	The number of sign-up events within an app, attributed to viewing an ad.	metric
conversion_sign_ups_offline	conversion_sign_ups_offline	A conversion metric for offline sign-ups after interacting with an ad.	metric
conversion_sign_ups_offline_swipe_up	conversion_sign_ups_offline_swipe_up	A conversion metric for offline sign-ups after swiping up on an ad.	metric
conversion_sign_ups_offline_view	conversion_sign_ups_offline_view	A conversion metric for offline sign-ups after viewing an ad.	metric
conversion_sign_ups_swipe_up	conversion_sign_ups_swipe_up	Total sign-ups attributed specifically to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_sign_ups_value	conversion_sign_ups_value	The monetary value generated from sign-up conversions.	metric
conversion_sign_ups_view	conversion_sign_ups_view	Total sign-ups attributed specifically to users viewing an ad, based on the view-through attribution window.	metric
conversion_sign_ups_web	conversion_sign_ups_web	The total number of sign-up events that occurred on a website, attributed to an ad campaign.	metric
conversion_sign_ups_web_swipe_up	conversion_sign_ups_web_swipe_up	The number of sign-up events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_sign_ups_web_view	conversion_sign_ups_web_view	The number of sign-up events on a website, attributed to viewing an ad.	metric
conversion_spend_credits	conversion_spend_credits	A conversion metric for users who spent credits after interacting with an ad.	metric
conversion_spend_credits_app	conversion_spend_credits_app	A conversion metric for users who spent credits within an app after interacting with an ad.	metric
conversion_spend_credits_app_swipe_up	conversion_spend_credits_app_swipe_up	A conversion metric for users who spent credits within an app after swiping up on an ad.	metric
conversion_spend_credits_app_view	conversion_spend_credits_app_view	A conversion metric for users who spent credits within an app after viewing an ad.	metric
conversion_spend_credits_offline	conversion_spend_credits_offline	A conversion metric for users who spent credits offline after interacting with an ad.	metric
conversion_spend_credits_offline_swipe_up	conversion_spend_credits_offline_swipe_up	A conversion metric for users who spent credits offline after swiping up on an ad.	metric
conversion_spend_credits_offline_view	conversion_spend_credits_offline_view	A conversion metric for users who spent credits offline after viewing an ad.	metric
conversion_spend_credits_swipe_up	conversion_spend_credits_swipe_up	A conversion metric for users who spent credits after swiping up on an ad.	metric
conversion_spend_credits_view	conversion_spend_credits_view	A conversion metric for users who spent credits after viewing an ad.	metric
conversion_spend_credits_web	conversion_spend_credits_web	A conversion metric for users who spent credits on a website after interacting with an ad.	metric
conversion_spend_credits_web_swipe_up	conversion_spend_credits_web_swipe_up	A conversion metric for users who spent credits on a website after swiping up on an ad.	metric
conversion_spend_credits_web_view	conversion_spend_credits_web_view	A conversion metric for users who spent credits on a website after viewing an ad.	metric
conversion_start_checkout	conversion_start_checkout	Total times users initiated a checkout process attributed to ad engagement.	metric
conversion_start_checkout_app	conversion_start_checkout_app	The total number of times users started the checkout process within an app, attributed to an ad campaign.	metric
conversion_start_checkout_app_swipe_up	conversion_start_checkout_app_swipe_up	The number of times users started the checkout process within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_start_checkout_app_view	conversion_start_checkout_app_view	The number of times users started the checkout process within an app, attributed to viewing an ad.	metric
conversion_start_checkout_offline	conversion_start_checkout_offline	A conversion metric for users who started an offline checkout process after interacting with an ad.	metric
conversion_start_checkout_offline_swipe_up	conversion_start_checkout_offline_swipe_up	A conversion metric for users who started an offline checkout process after swiping up on an ad.	metric
conversion_start_checkout_offline_view	conversion_start_checkout_offline_view	A conversion metric for users who started an offline checkout process after viewing an ad.	metric
conversion_start_checkout_swipe_up	conversion_start_checkout_swipe_up	Total times users initiated a checkout process attributed to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_start_checkout_view	conversion_start_checkout_view	Total times users initiated a checkout process attributed to users viewing an ad, based on the view-through attribution window.	metric
conversion_start_checkout_web	conversion_start_checkout_web	The total number of times users started the checkout process on a website, attributed to an ad campaign.	metric
conversion_start_checkout_web_swipe_up	conversion_start_checkout_web_swipe_up	The number of times users started the checkout process on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_start_checkout_web_view	conversion_start_checkout_web_view	The number of times users started the checkout process on a website, attributed to viewing an ad.	metric
conversion_start_trial	conversion_start_trial	A conversion metric for users who started a trial after interacting with an ad.	metric
conversion_start_trial_app	conversion_start_trial_app	A conversion metric for users who started an app trial after interacting with an ad.	metric
conversion_start_trial_app_swipe_up	conversion_start_trial_app_swipe_up	A conversion metric for users who started an app trial after swiping up on an ad.	metric
conversion_start_trial_app_view	conversion_start_trial_app_view	A conversion metric for users who started an app trial after viewing an ad.	metric
conversion_start_trial_offline	conversion_start_trial_offline	A conversion metric for users who started an offline trial after interacting with an ad.	metric
conversion_start_trial_offline_swipe_up	conversion_start_trial_offline_swipe_up	A conversion metric for users who started an offline trial after swiping up on an ad.	metric
conversion_start_trial_offline_view	conversion_start_trial_offline_view	A conversion metric for users who started an offline trial after viewing an ad.	metric
conversion_start_trial_swipe_up	conversion_start_trial_swipe_up	A conversion metric for users who started a trial after swiping up on an ad.	metric
conversion_start_trial_view	conversion_start_trial_view	A conversion metric for users who started a trial after viewing an ad.	metric
conversion_start_trial_web	conversion_start_trial_web	A conversion metric for users who started a web trial after interacting with an ad.	metric
conversion_start_trial_web_swipe_up	conversion_start_trial_web_swipe_up	A conversion metric for users who started a web trial after swiping up on an ad.	metric
conversion_start_trial_web_view	conversion_start_trial_web_view	A conversion metric for users who started a web trial after viewing an ad.	metric
conversion_subscribe	conversion_subscribe	Total subscriptions attributed to ad engagement.	metric
conversion_subscribe_app	conversion_subscribe_app	The total number of subscription events that occurred within an app, attributed to an ad campaign.	metric
conversion_subscribe_app_swipe_up	conversion_subscribe_app_swipe_up	The number of subscription events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_subscribe_app_view	conversion_subscribe_app_view	The number of subscription events within an app, attributed to viewing an ad.	metric
conversion_subscribe_offline	conversion_subscribe_offline	A conversion metric for offline subscriptions after interacting with an ad.	metric
conversion_subscribe_offline_swipe_up	conversion_subscribe_offline_swipe_up	A conversion metric for offline subscriptions after swiping up on an ad.	metric
conversion_subscribe_offline_view	conversion_subscribe_offline_view	A conversion metric for offline subscriptions after viewing an ad.	metric
conversion_subscribe_swipe_up	conversion_subscribe_swipe_up	Total subscriptions attributed specifically to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_subscribe_view	conversion_subscribe_view	Total subscriptions attributed specifically to users viewing an ad, based on the view-through attribution window.	metric
conversion_subscribe_web	conversion_subscribe_web	The total number of subscription events that occurred on a website, attributed to an ad campaign.	metric
conversion_subscribe_web_swipe_up	conversion_subscribe_web_swipe_up	The number of subscription events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_subscribe_web_view	conversion_subscribe_web_view	The number of subscription events on a website, attributed to viewing an ad.	metric
conversion_total_installs_sk_ad_network	conversion_total_installs_sk_ad_network	The total number of app installs across all operating systems attributed via SKAdNetwork, without specifying view-through or click-through.	metric
conversion_total_installs_sk_ad_network_total	conversion_total_installs_sk_ad_network_total	The overall total number of app installs across all operating systems attributed via SKAdNetwork, combining all attribution methods.	metric
conversion_view_content	conversion_view_content	Total views of specific content attributed to ad engagement.	metric
conversion_view_content_app	conversion_view_content_app	The total number of content view events that occurred within an app, attributed to an ad campaign.	metric
conversion_view_content_app_swipe_up	conversion_view_content_app_swipe_up	The number of content view events within an app, attributed to a swipe-up interaction with an ad.	metric
conversion_view_content_app_view	conversion_view_content_app_view	The number of content view events within an app, attributed to viewing an ad.	metric
conversion_view_content_offline	conversion_view_content_offline	A conversion metric for offline content views after interacting with an ad.	metric
conversion_view_content_offline_swipe_up	conversion_view_content_offline_swipe_up	A conversion metric for offline content views after swiping up on an ad.	metric
conversion_view_content_offline_view	conversion_view_content_offline_view	A conversion metric for offline content views after viewing an ad.	metric
conversion_view_content_swipe_up	conversion_view_content_swipe_up	Total views of specific content attributed specifically to users swiping up on an ad, based on the swipe-up attribution window.	metric
conversion_view_content_view	conversion_view_content_view	Total views of specific content attributed specifically to users viewing an ad, based on the view-through attribution window.	metric
conversion_view_content_web	conversion_view_content_web	The total number of content view events that occurred on a website, attributed to an ad campaign.	metric
conversion_view_content_web_swipe_up	conversion_view_content_web_swipe_up	The number of content view events on a website, attributed to a swipe-up interaction with an ad.	metric
conversion_view_content_web_view	conversion_view_content_web_view	The number of content view events on a website, attributed to viewing an ad.	metric
conversion_visit	conversion_visit	Attributed visit conversion events.	metric
conversion_visit_app	conversion_visit_app	The number of visit conversion events that occurred within an app.	metric
conversion_visit_offline	conversion_visit_offline	A conversion metric for offline visits after interacting with an ad.	metric
conversion_visit_web	conversion_visit_web	The number of visit conversion events that occurred on a website.	metric
conversion_window	conversion_window	The time period following an ad interaction (view or click) during which a conversion event is attributed to that ad.	dimension
conversion_{NUM}_app	conversion_{NUM}_app	A custom conversion event, where {NUM} represents the unique ID, occurring in an app.	metric
conversion_{NUM}_offline	conversion_{NUM}_offline	A custom conversion event, where {NUM} represents the unique ID, occurring offline.	metric
conversion_{NUM}_web	conversion_{NUM}_web	A custom conversion event, where {NUM} represents the unique ID, occurring on the web.	metric
cost_eur	cost_eur	The total cost of the ad campaign in Euros.	metric
cost_usd	cost_usd	The total cost of the ad campaign in US Dollars.	metric
costs_lc	costs_lc	The total cost of the ad campaign in local currency.	metric
costs_originalcurrency	costs_originalcurrency	The total cost of the ad campaign in its original billing currency.	metric
costs_usd	costs_usd	The total cost of the ad campaign in US Dollars.	metric
country_code	country_code	The standard country code (e.g., US, GB) associated with geographical targeting or reporting.	dimension
created_at_date	created_at_date	The date when an entity was created.	dimension
creation_state	creation_state	The current state of an ad, ad squad, or campaign, such as ‘DRAFT’, ‘ACTIVE’, or ‘PAUSED’.	dimension
creative	creative	The unique identifier or name of the creative asset used in an ad.	dimension
creative_ad_size	creative_ad_size	The dimensions or size of the ad creative.	dimension
creative_calendar_year	creative_calendar_year	The calendar year in which the creative was created or last modified.	metric
creative_campaign	creative_campaign	The campaign to which the creative belongs.	dimension
creative_clickthrough_url	creative_clickthrough_url	The URL that users are directed to when they interact with the ad creative.	dimension
creative_composite_properties	creative_composite_properties	A collection of various properties that define the complex characteristics of a creative.	dimension
creative_duration	creative_duration	The playback duration of the creative content in an ad.	dimension
creative_media_format	creative_media_format	The media format of the creative (e.g., image, video, collection ad).	dimension
creative_preview_properties	creative_preview_properties	Properties related to how an ad creative appears in a preview, including its format and content.	dimension
creator_partnership_type	creator_partnership_type	The type of partnership with a content creator if the ad involves sponsored or collaborative content.	dimension
cta_color_display_mode	cta_color_display_mode	The display mode or color scheme applied to the call-to-action button of a creative.	dimension
currency	ad_account_currency	The currency used for the ad account.	dimension
currency_for_calc	currency_for_calc	The currency used for calculations and reporting of financial metrics.	dimension
currency_type	currency_type	The type of currency used (e.g., USD, EUR).	dimension
custom_conversion[{PLACEHOLDER}]	custom_conversion[{PLACEHOLDER}]	A custom conversion event defined by the advertiser, where ‘PLACEHOLDER’ represents the specific custom event name or ID.	metric
custom_event_{NUM}	custom_event_{NUM}	Total occurrences of a custom conversion event, where {NUM} represents the unique ID of the custom conversion.	metric
custom_event_{NUM}_app	custom_event_{NUM}_app	The total count of a custom event (specified by {NUM}) occurring within an app, attributed to an ad campaign.	metric
custom_event_{NUM}_app_swipe_up	custom_event_{NUM}_app_swipe_up	The count of a custom event (specified by {NUM}) occurring within an app, attributed to a swipe-up interaction with an ad.	metric
custom_event_{NUM}_app_view	custom_event_{NUM}_app_view	The count of a custom event (specified by {NUM}) occurring within an app, attributed to viewing an ad.	metric
custom_event_{NUM}_offline	custom_event_{NUM}_offline	A custom offline conversion event tracked after interacting with an ad, identified by a number.	metric
custom_event_{NUM}_offline_swipe_up	custom_event_{NUM}_offline_swipe_up	A custom offline conversion event tracked after swiping up on an ad, identified by a number.	metric
custom_event_{NUM}_offline_view	custom_event_{NUM}_offline_view	A custom offline conversion event tracked after viewing an ad, identified by a number.	metric
custom_event_{NUM}_swipe_up	custom_event_{NUM}_swipe_up	Total occurrences of a custom conversion event, where {NUM} represents the unique ID, attributed to users swiping up on an ad.	metric
custom_event_{NUM}_view	custom_event_{NUM}_view	Total occurrences of a custom conversion event, where {NUM} represents the unique ID, attributed to users viewing an ad.	metric
custom_event_{NUM}_web	custom_event_{NUM}_web	The total count of a custom event (specified by {NUM}) occurring on a website, attributed to an ad campaign.	metric
custom_event_{NUM}_web_swipe_up	custom_event_{NUM}_web_swipe_up	The count of a custom event (specified by {NUM}) occurring on a website, attributed to a swipe-up interaction with an ad.	metric
custom_event_{NUM}_web_view	custom_event_{NUM}_web_view	The count of a custom event (specified by {NUM}) occurring on a website, attributed to viewing an ad.	metric
customer.name	customer.name	The name of the customer or advertiser associated with the ad account or invoice.	dimension
customer.netsuite_id	customer.netsuite_id	The unique identifier for a customer record as it exists in NetSuite, used for integrating customer data between platforms.	dimension
daily_budget_micro	campaign_daily_budget_micro	The daily budget for a campaign, expressed in micro-currency units.	metric
data_currency	data_currency	The currency in which the reporting data is presented.	dimension
date	date	The specific date for which the data is reported.	dimension
date_updated	date_updated	The date when an entity was last updated.	dimension
day_of_the_year	day_of_the_year	The specific day of the year for which the data is reported.	metric
dayofweek	dayofweek	The day of the week for which advertising data or metrics are reported.	dimension
delivery_status	delivery_status	The current status of an ad’s delivery, indicating if it’s active, paused, or completed.	dimension
demo_media_id	demo_media_id	The unique identifier for a media asset used for demonstration purposes.	dimension
demo_targeting	demo_targeting	Demographic targeting parameters used for the ad.	dimension
device_category	device_category	The general category of devices (e.g., mobile, tablet) on which the ad was shown.	dimension
dma_name	dma_name	The Designated Market Area (DMA) of the audience targeted in Snapchat ads.	dimension
document_number	document_number	A unique identifying number for a document, such as an invoice.	metric
due_date_date	due_date_date	The date when an invoice payment is due.	dimension
dynamic_render_properties	dynamic_render_properties	Properties that control how an ad or creative is dynamically rendered, often used for personalized content.	dimension
earned_impressions	earned_impressions	Impressions generated through organic sharing or viral spread of the ad content, rather than paid placements.	dimension
earned_reach	earned_reach	The number of unique users reached through organic sharing or viral spread of the ad content.	metric
end_date	end_date	The scheduled end date for a campaign or ad squad.	dimension
end_time	campaign_end_time	The scheduled end date and time for the advertising campaign.	dimension
engagements_total	engagements_total	The total number of user engagements with an ad, including various interactions like swipes, clicks, and shares.	metric
environment_device	environment_device	The type of device operating system (e.g., iOS, Android) where the ad was displayed.	dimension
event_name	event_name	The name of a specific conversion event tracked (e.g., PURCHASE, ADD_TO_CART).	dimension
events	events	A collection or count of various user actions or occurrences tracked as part of ad performance.	metric
experiment_id	experiment_id	The unique identifier for an A/B test or other experiment being conducted on an ad campaign.	dimension
favorite_display_mode	favorite_display_mode	Determines whether users can favorite a creative within the Snapchat app, with options to show or hide the favorite functionality.	dimension
forced_view_eligibility	forced_view_eligibility	Indicates if a creative is eligible to be used as an unskippable commercial and for what duration (e.g., full duration or six seconds).	dimension
format_size	format_size	The size specifications of the ad format.	dimension
format_type	format_type	The type of ad format (e.g., Single Image or Video, Collection Ad).	dimension
frequency	frequency	The average number of times a unique user saw the ad.	metric
funding	funding	Information related to the funding source used for an ad account, such as credit card details or lines of credit.	dimension
funding_source_ids	funding_source_ids	A list of identifiers for the financial sources used to fund an ad campaign.	dimension
gross_impressions	gross_impressions	The total number of times an ad was displayed, including repeated displays to the same user.	metric
id	ad_id	The unique identifier for the ad.	dimension
impression_goal	impression_goal	The target number of impressions set for the campaign.	dimension
impressions	impressions	The total number of times the ad was displayed.	metric
industry	industry	The industry classification of the advertiser or client.	dimension
interest_category_id	interest_category_id	The unique identifier for a target audience interest category.	dimension
interest_category_name	interest_category_name	The name of a specific interest category used for audience targeting.	dimension
invoice_id	invoice_id	The unique identifier for a billing invoice.	dimension
invoice_status	invoice_status	The current status of an invoice (e.g., Paid, Due, Overdue).	dimension
ios_installs	ios_installs	The total number of app installs on iOS devices attributed to the ad.	metric
ios_installs_app	ios_installs_app	The number of app installs attributed to an ad on iOS devices (click-through or swipe-up attribution).	metric
ios_installs_app_swipe_up	ios_installs_app_swipe_up	The number of app installs attributed to a swipe-up action on an ad on iOS devices.	metric
ios_installs_app_view	ios_installs_app_view	The number of app installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution).	metric
ios_installs_offline	ios_installs_offline	The number of offline installs attributed to an ad on iOS devices (click-through or swipe-up attribution).	metric
ios_installs_offline_swipe_up	ios_installs_offline_swipe_up	The number of offline installs attributed to a swipe-up action on an ad on iOS devices.	metric
ios_installs_offline_view	ios_installs_offline_view	The number of offline installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution). Offline installs refer to conversions that happen outside the app or web environment.	metric
ios_installs_swipe_up	ios_installs_swipe_up	The number of app installs on iOS devices attributed to users swiping up on the ad.	dimension
ios_installs_view	ios_installs_view	The number of app installs on iOS devices attributed to users who viewed the ad (view-through conversions).	metric
ios_installs_web	ios_installs_web	The number of web-based installs attributed to an ad on iOS devices (click-through or swipe-up attribution).	metric
ios_installs_web_swipe_up	ios_installs_web_swipe_up	The number of web-based installs attributed to a swipe-up action on an ad on iOS devices.	metric
ios_installs_web_view	ios_installs_web_view	The number of web-based installs attributed to an ad on iOS devices, where the install occurred after a user viewed the ad (view-through attribution).	metric
landing_page_views	landing_page_views	The total number of views for the landing page associated with an advertisement.	metric
language	language	The language targeted by the ad campaign or the language of the ad creative.	dimension
last_modified_date	last_modified_date	The date when an invoice or other entity was last modified.	dimension
last_refresh_date	last_refresh_date	The date and time when the data was last refreshed.	dimension
lc_to_usd	lc_to_usd	The conversion rate from local currency (LC) to US dollars (USD) for monetary values.	metric
lens_package_metadata	lens_package_metadata	Metadata associated with a Snapchat Lens package used in AR advertising campaigns.	dimension
lifetime_budget_micro	ad_squad_lifetime_budget_micro	The total budget allocated for the entire duration of an ad squad’s campaign, expressed in micro-units of the currency (e.g., 1,000,000 micro = 1 unit of currency).	metric
lifetime_spend_cap_micro	campaign_lifetime_spend_cap_micro	The maximum total amount that can be spent on a campaign over its entire lifespan, expressed in micro-units of the currency.	metric
line_last_modified	line_last_modified	The timestamp indicating the last modification date and time of an advertising line item.	dimension
lob_{NUM}	lob_{NUM}		dimension
market_name_{NUM}	market_name_{NUM}	The name of a specific market targeted by the advertising campaigns.	dimension
measured_impressions	measured_impressions	The number of ad impressions that were successfully measured for viewability, indicating they met industry standards for being seen.	metric
media_cost	media_cost	The total cost incurred for media placements in an advertising campaign.	metric
media_usages	media_usages	Details on where and how a specific media asset is utilized across different ad campaigns or creatives.	dimension
name	organization_name	The name of the organization associated with the ad account.	dimension
native_leads	native_leads	The number of leads generated directly through Snapchat’s native lead generation forms.	dimension
non_viewable_impressions	non_viewable_impressions	The number of ad impressions that did not meet the industry standards for viewability and were therefore not considered seen by a user.	metric
objective	campaign_objective	The marketing objective of the advertising campaign (e.g., app installs, brand awareness, conversions).	dimension
objective_v2_properties	objective_v2_properties	Properties related to the specific advertising objective of a campaign, such as app installs or brand awareness.	dimension
offer_disclaimer_id	offer_disclaimer_id	The unique identifier for an offer disclaimer associated with an ad.	dimension
operating_system	operating_system	The operating system (e.g., iOS, Android) of the device on which an ad was displayed or a conversion occurred.	dimension
optimization_goal	ad_squad_optimization_goal	The goal for which the ad squad is optimized, influencing bid strategy and delivery (e.g., app installs, purchases).	dimension
org_id	org_id	The unique identifier for an organization within the Snapchat advertising platform.	dimension
pacing_level	pacing_level	The pacing strategy applied to an ad campaign or ad squad, determining how the budget is spent over time (e.g., standard, accelerated).	dimension
pacing_properties_version	pacing_properties_version	The version of the pacing settings that control how a campaign’s budget is spent over time.	metric
packaging_status	packaging_status	The status indicating how an ad or creative is packaged or bundled for delivery.	dimension
paid_impressions	paid_impressions	Impressions generated from paid placements of the ad content.	metric
pixel_id	pixel_id	The unique identifier for a Snap Pixel, used for tracking website and app events.	dimension
placement_ad_size	placement_ad_size	The size of the ad creative as displayed in a particular placement.	dimension
placement_id	placement_id	The unique identifier for the ad placement within the Snapchat platform.	dimension
placement_media_format	placement_media_format	The media format of the ad as it appears in a specific placement.	dimension
platform_name	platform_name	The name of the advertising platform, which is Snapchat in this context.	dimension
platform_objective	platform_objective	The primary objective set on the advertising platform for a campaign (e.g., app installs, website visits).	dimension
position_impressions	position_impressions	The number of impressions recorded for the ad in a specific placement position.	dimension
position_swipe_up_percent	position_swipe_up_percent	The percentage of impressions in a specific position that resulted in a swipe-up action.	dimension
post_ad_preview_url	post_ad_preview_url	A URL to preview an ad after it has been created or posted, often used for review and quality assurance.	dimension
preview_creative_id	creative_preview_creative_id	The unique identifier for a creative asset used for preview purposes.	dimension
preview_properties	preview_properties	General properties that define the preview settings for an ad or creative.	dimension
primary_profile	primary_profile	The main user or business profile associated with an ad account or creative.	dimension
product_properties	product_properties	Properties describing the product being advertised, used for dynamic product ads or catalog integration.	dimension
profile_properties	profile_properties	A collection of properties related to a user or business profile on Snapchat.	dimension
quarter	quarter	The calendar quarter for which the data is reported.	dimension
quarters	quarters	The financial or calendar quarter for which advertising data or metrics are reported.	dimension
quartile_{NUM}	quartile_{NUM}	Video quartile data (e.g., 25%, 50%, 75%, 100%) for video views within the ad creative.	metric
reach_and_frequency_rate_micro	reach_and_frequency_rate_micro	A granular rate for reach and frequency campaigns, indicating the cost or value per targeted impression.	dimension
reach_and_frequency_status	reach_and_frequency_status	The current status of a reach and frequency campaign, indicating whether it’s active, paused, or completed.	dimension
reach_goal	reach_goal	The target number of unique users to reach with the ad campaign.	dimension
regulations	regulations	Information regarding compliance with advertising policies and specific legal or industry regulations.	dimension
render_type	render_type	The rendering type of the ad, indicating how it is displayed within the Snapchat application.	dimension
reserved_type	reserved_type	Indicates if a campaign or ad buy is a “reserved” type, meaning it typically cannot be modified via the API and requires management through Snap Ads Manager.	dimension
review_status	ad_review_status	The current review status of the ad (e.g., Pending, Approved, Rejected).	dimension
review_status_details	review_status_details	Detailed information regarding the current review status of an ad or creative.	dimension
review_status_reason	ad_review_status_reason	The reason provided for the current review status of an ad, if it’s not approved.	dimension
review_status_reasons	review_status_reasons	A list of reasons contributing to the current review status of an ad or creative.	dimension
saves	saves	The number of times users saved the ad content.	metric
screen_time_millis	screen_time_millis	The total time, in milliseconds, that users spent on screen interacting with the ad.	metric
segment	segment	Audience segment information used for targeting.	dimension
semantic_id	semantic_id	A unique identifier that conveys the semantic meaning of an entity within the advertising system.	dimension
shareable	creative_shareable	Indicates whether the creative content is shareable by users.	dimension
skadnetwork_properties	skadnetwork_properties	Properties and settings related to SKAdNetwork integration for app install attribution.	dimension
skippable	skippable	Indicates whether a video ad can be skipped by the user.	dimension
snap_cost_usd	snap_cost_usd	The cost of the ad campaign in US Dollars, as reported by Snapchat.	metric
snap_id	snap_id	The unique identifier for a Snap or a creative asset on Snapchat.	dimension
snapchat_clicks	snapchat_clicks	The total number of clicks recorded on Snapchat ads.	metric
snapchat_impressions	snapchat_impressions	The number of times an ad was displayed on Snapchat.	metric
source_snaps_host_users_profile_ids	source_snaps_host_users_profile_ids	A list of Public Profile IDs of users who host the source snaps for a creative, used to associate ad content with specific public profiles.	dimension
spend	spend	The total amount of money spent on the advertising campaign.	metric
start_date	start_date	The scheduled start date for a campaign or ad squad.	dimension
start_time	start_time	The scheduled start date and time for the advertising campaign.	dimension
status	campaign_status	The current status of the advertising campaign (e.g., Active, Paused, Completed).	dimension
story_completes	story_completes	The number of times users watched the entire ad creative within a story format.	metric
story_opens	story_opens	The number of times a user opened the story containing the ad.	metric
swipe_up_percent	swipe_up_percent	The percentage of users who swiped up on the ad after viewing it.	dimension
swipes	swipes	The total number of times users swiped up on the ad.	metric
target_bid	target_bid	The specific bid amount or strategy set for reaching a target cost per action.	dimension
target_business_profile_id	target_business_profile_id	The unique identifier of the business profile that an ad or campaign is intended to promote or target.	dimension
targeting	ad_squad_targeting	The comprehensive targeting specifications applied to an Ad Squad, defining the audience based on demographics, location, interests, devices, and custom audience segments.	dimension
targeting.app_install_states	targeting.app_install_states	Specific states of app installation (e.g., installed, not installed) used to target or exclude audiences.	dimension
targeting.auto_expansion_options	targeting.auto_expansion_options	Options for automatically expanding the target audience beyond the initially defined parameters.	dimension
targeting.demographics	targeting.demographics	Demographic attributes (e.g., age, gender) used to define the target audience for an ad.	dimension
targeting.devices	targeting.devices	Device targeting criteria, such as operating system or device model.	dimension
targeting.enable_targeting_expansion	targeting.enable_targeting_expansion	A boolean indicator specifying whether targeting expansion is enabled to reach a broader audience.	dimension
targeting.geos	targeting.geos	Geographical locations (e.g., countries, regions) used to define the target audience for an ad.	dimension
targeting.interests	targeting.interests	User interests used to define the target audience for an ad.	dimension
targeting.maid_status_spec	targeting.maid_status_spec		dimension
targeting.product_audiences	targeting.product_audiences	Audiences defined based on user interactions with specific products, used for retargeting or product-focused campaigns.	dimension
targeting.regulated_content	targeting.regulated_content	Content that is subject to specific regulations, used to ensure compliance with advertising policies during targeting.	dimension
targeting.segments	targeting.segments	Audience segments used for targeting, which can be custom or predefined.	dimension
targeting.separated_types	targeting.separated_types	Indicates when a targeting specification type (e.g., GEO targeting) has been moved to a separate targeting_spec entity due to a large number of criteria.	dimension
targeting_reach_status	targeting_reach_status	The status of the estimated audience reach for the configured targeting criteria.	dimension
targeting_type	targeting_type	The type of targeting used for the ad (e.g., demographic, interest-based).	dimension
third_party_paid_impression_tracking_urls	third_party_paid_impression_tracking_urls	URLs provided by third-party measurement vendors to track paid impressions for an ad, allowing for external verification and reporting.	dimension
tile_media_id	tile_media_id	The unique identifier for the media asset used as a tile in a collection or story ad format.	dimension
timezone	ad_account_timezone	The timezone configured for the ad account.	dimension
top_snap_additional_format_properties	top_snap_additional_format_properties	Additional properties related to the format of the primary snap (Top Snap) within a creative.	dimension
top_snap_media_id	creative_top_snap_media_id	The unique identifier for the primary media asset (Top Snap) used in a creative.	dimension
total_impressions	total_impressions	The cumulative total of all impressions generated by the ad.	dimension
total_installs	total_installs	The overall number of app installs attributed to the ad across all device types.	metric
total_installs_app	total_installs_app	The total number of app installs across all operating systems attributed to an ad (click-through or swipe-up attribution).	metric
total_installs_app_swipe_up	total_installs_app_swipe_up	The total number of app installs across all operating systems attributed to a swipe-up action on an ad.	metric
total_installs_app_view	total_installs_app_view	The total number of app installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution).	metric
total_installs_offline	total_installs_offline	The total number of offline installs across all operating systems attributed to an ad (click-through or swipe-up attribution).	metric
total_installs_offline_swipe_up	total_installs_offline_swipe_up	The total number of offline installs across all operating systems attributed to a swipe-up action on an ad.	metric
total_installs_offline_view	total_installs_offline_view	The total number of offline installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution).	metric
total_installs_swipe_up	total_installs_swipe_up	The total number of app installs attributed to users swiping up on the ad across all device types.	dimension
total_installs_view	total_installs_view	The total number of app installs attributed to users who viewed the ad (view-through conversions) across all device types.	metric
total_installs_web	total_installs_web	The total number of web-based installs across all operating systems attributed to an ad (click-through or swipe-up attribution).	metric
total_installs_web_swipe_up	total_installs_web_swipe_up	The total number of web-based installs across all operating systems attributed to a swipe-up action on an ad.	metric
total_installs_web_view	total_installs_web_view	The total number of web-based installs across all operating systems attributed to an ad, where the install occurred after a user viewed the ad (view-through attribution).	metric
total_reach	total_reach	The total number of unique users who saw the ad at least once.	metric
type	ad_type	The specific type of ad creative or ad format.	dimension
unique_id	unique_id	A distinct identifier for an entity, ensuring it can be uniquely distinguished from others.	dimension
uniques	uniques	The total number of unique users who saw or interacted with the ad.	metric
url_clicks	url_clicks	The number of clicks on URLs embedded within an ad.	metric
url_macro_parameters	url_macro_parameters	Parameters used in URL macros to dynamically append campaign-specific information to webview URLs, aiding in tracking and attribution with third-party analytics platforms.	dimension
utm_autofix_permission	utm_autofix_permission	Permission setting that determines if UTM parameters in ad URLs are automatically adjusted or fixed by the platform.	dimension
video_starts	video_starts	The number of times a video ad began playing.	metric
video_views	video_views	The total number of times the video ad creative was viewed.	metric
video_views_15s	video_views_15s	The number of times the video ad creative was viewed for at least 15 seconds.	metric
video_views_time_based	video_views_time_based	Video views measured based on a specific time threshold, indicating a longer view duration.	metric
view_completion	view_completion	The percentage of users who completed viewing the ad creative.	metric
view_time_millis	view_time_millis	The total time, in milliseconds, that the ad creative was viewed.	metric
viewable_impressions	viewable_impressions	The number of ad impressions that were considered viewable according to industry standards.	metric
viewable_rate	viewable_rate	The percentage of total impressions that were considered viewable.	metric
viewtime	viewtime	The total duration for which the ad was viewed.	metric
web_view_properties	web_view_properties	Properties that control the behavior and appearance of a web view embedded within an ad creative.	dimension