Splicky: Most-used fields#
The table below gives information about most-used fields that you can import from Splicky. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad Dimension
Identifier for the specific advertisement.
campaign Dimension
The overall advertising effort designed to achieve specific marketing objectives.
clicks Metric
The total number of times users clicked on an advertisement.
country Dimension
The geographical country where the advertising impressions and clicks originated.
cpc Metric
The average cost incurred for each click on an advertisement (Cost Per Click).
cpcv Metric
Cost per completed view of a video advertisement.
cpm Metric
The cost per one thousand impressions (Cost Per Mille), indicating the expense for an ad to be displayed one thousand times.
cr Metric
Conversion rate, indicating the effectiveness of an ad campaign in driving desired actions.
ctr Metric
The Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it's shown (impressions).
day Dimension
The specific date for which the advertising performance data is reported.
doohLocation Dimension
This field represents the specific location of a Digital Out-Of-Home (DOOH) advertisement, providing geographical context for campaigns displayed on digital screens in public spaces.
hour Dimension
The specific hour of the day for which the advertising performance data is reported.
impressions Metric
The total number of times an advertisement was displayed to users, also referred to as 'hits' in the API.
mediaCost Metric
The total financial cost associated with running the advertising campaign and displaying ads, referred to as 'cost' or 'value' in the API.
privateDealDisplayName Dimension
This field provides a user-friendly name for a private deal in programmatic advertising, which represents a direct agreement between a publisher and a buyer.
reach Metric
The number of unique users who saw the advertisement.
region Dimension
A geographical area within a country where the advertising campaign was targeted or displayed.
totalCost Metric
The overall monetary expenditure for an advertising campaign, including all associated media expenses.
videoPlayed100 Metric
The number of times a video advertisement was played to 100% completion.
videoPlayed25 Metric
The number of times a video advertisement was played to 25% completion.
videoPlayed50 Metric
The number of times a video advertisement was played to 50% completion.
videoPlayed75 Metric
The number of times a video advertisement was played to 75% completion.