Splicky: Most-used fields#
The table below gives information about most-used fields that you can import from Splicky. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad |
ad |
Identifier for the specific advertisement. |
dimension |
ad_source_identifier |
ad_source_identifier |
Identifier of the source for the advertisement. |
dimension |
campaign |
campaign |
The overall advertising effort designed to achieve specific marketing objectives. |
dimension |
campaign_identifier |
campaign_identifier |
The unique identifier assigned to an advertising campaign. |
dimension |
clicks |
clicks |
The total number of times users clicked on an advertisement. |
metric |
country |
country |
The geographical country where the advertising impressions and clicks originated. |
dimension |
cpc |
cpc |
The average cost incurred for each click on an advertisement (Cost Per Click). |
metric |
cpcv |
cpcv |
Cost per completed view of a video advertisement. |
metric |
cpm |
cpm |
The cost per one thousand impressions (Cost Per Mille), indicating the expense for an ad to be displayed one thousand times. |
metric |
cr |
cr |
Conversion rate, indicating the effectiveness of an ad campaign in driving desired actions. |
metric |
ctr |
ctr |
The Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it’s shown (impressions). |
metric |
dataCost |
dataCost |
The cost associated with using specific data segments for targeting. |
metric |
day |
day |
The specific date for which the advertising performance data is reported. |
dimension |
impressions |
impressions |
The total number of times an advertisement was displayed to users, also referred to as ‘hits’ in the API. |
metric |
mediaCost |
mediaCost |
The total financial cost associated with running the advertising campaign and displaying ads, referred to as ‘cost’ or ‘value’ in the API. |
metric |
reach |
reach |
The number of unique users who saw the advertisement. |
metric |
region |
region |
A geographical area within a country where the advertising campaign was targeted or displayed. |
dimension |
totalCost |
totalCost |
The overall monetary expenditure for an advertising campaign, including all associated media expenses. |
metric |
videoPlayed100 |
videoPlayed100 |
The number of times a video advertisement was played to 100% completion. |
metric |
videoPlayed25 |
videoPlayed25 |
The number of times a video advertisement was played to 25% completion. |
metric |
videoPlayed50 |
videoPlayed50 |
The number of times a video advertisement was played to 50% completion. |
metric |
videoPlayed75 |
videoPlayed75 |
The number of times a video advertisement was played to 75% completion. |
metric |