Splicky: Most-used fields

The table below gives information about most-used fields that you can import from Splicky. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad	ad	Identifier for the specific advertisement.	dimension
adGroup	adGroup	The group to which a campaign belongs, allowing for organizational segmentation of advertising efforts.	dimension
adGroupIdentifier	adGroupIdentifier	The unique identifier for an ad group, which is a collection of related ads within a campaign.	metric
ad_source_identifier	ad_source_identifier	Identifier of the source for the advertisement.	dimension
campaign	campaign	The overall advertising effort designed to achieve specific marketing objectives.	dimension
campaignIdentifier	campaignIdentifier	The unique identifier for an advertising campaign.	metric
campaign_identifier	campaign_identifier	The unique identifier assigned to an advertising campaign.	dimension
city	city	The city where the ad event occurred.	dimension
clicks	clicks	The total number of times users clicked on an advertisement.	metric
country	country	The geographical country where the advertising impressions and clicks originated.	dimension
cpc	cpc	The average cost incurred for each click on an advertisement (Cost Per Click).	metric
cpcv	cpcv	Cost per completed view of a video advertisement.	metric
cpm	cpm	The cost per one thousand impressions (Cost Per Mille), indicating the expense for an ad to be displayed one thousand times.	metric
cr	cr	Conversion rate, indicating the effectiveness of an ad campaign in driving desired actions.	metric
ctr	ctr	The Click-Through Rate, calculated as the number of clicks an ad receives divided by the number of times it’s shown (impressions).	metric
dataCost	dataCost	The cost associated with using specific data segments for targeting.	metric
day	day	The specific date for which the advertising performance data is reported.	dimension
doohLocation	doohLocation	The physical location where a Digital Out-Of-Home (DOOH) advertisement was displayed.	dimension
doohNetwork	doohNetwork	The Digital Out-Of-Home (DOOH) advertising network used for the display.	dimension
doohPublisher	doohPublisher	The publisher of the Digital Out-Of-Home (DOOH) inventory.	dimension
hour	hour	The hour of the day when the ad event occurred.	metric
impressions	impressions	The total number of times an advertisement was displayed to users, also referred to as ‘hits’ in the API.	metric
mediaCost	mediaCost	The total financial cost associated with running the advertising campaign and displaying ads, referred to as ‘cost’ or ‘value’ in the API.	metric
privateDealDisplayName	privateDealDisplayName	The display name for a specific private deal in programmatic advertising.	dimension
publisher	publisher	The entity or platform that hosts and displays the advertisements.	dimension
reach	reach	The number of unique users who saw the advertisement.	metric
region	region	A geographical area within a country where the advertising campaign was targeted or displayed.	dimension
totalCost	totalCost	The overall monetary expenditure for an advertising campaign, including all associated media expenses.	metric
transactions	transactions	The number of conversion events or completed actions.	metric
videoPlayed100	videoPlayed100	The number of times a video advertisement was played to 100% completion.	metric
videoPlayed25	videoPlayed25	The number of times a video advertisement was played to 25% completion.	metric
videoPlayed50	videoPlayed50	The number of times a video advertisement was played to 50% completion.	metric
videoPlayed75	videoPlayed75	The number of times a video advertisement was played to 75% completion.	metric