Uberall: Most-used fields

The table below gives information about most-used fields that you can import from Uberall. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Count	Count	A numerical value representing the total number of items, such as business connections, photos, or reviews, depending on the context of the API call. For example, it could be the total count of locations associated with a sales partner.	metric
actionDate	actionDate	The date when an action, such as a review or a check-in, occurred. Used for filtering data points.	dimension
author	author	The name of the author who submitted a data point, such as a review or comment.	dimension
authorImage	authorImage	The URL or identifier for the profile image of the author of a specific data point, such as a review or social media post.	dimension
averageRating	averageRating	The calculated average rating for a location or business.	metric
business.country	business.country	The country where the business is located.	dimension
business.id	business.id	A unique identifier for the business.	metric
business.identifier	business.identifier	An external or unique identifier for the business, often used for mapping or integration.	metric
business.name	business.name	The name of the business.	dimension
checkinCount	checkinCount	The total number of check-ins recorded for a location or business.	metric
connectStatus	connectStatus	The current connection status of a business to a specific online directory, indicating whether the business is successfully linked and actively managing its presence on that platform.	dimension
countComments	countComments	The total number of comments associated with a data point or listing.	metric
countLikes	countLikes	The total number of likes received by a data point or content.	dimension
countViews	countViews	The total number of views for a specific data point, such as a photo or post.	metric
dashboard_insights.business_id	dashboard_insights.business_id	The unique identifier of the business for which dashboard insights are being retrieved.	dimension
dashboard_insights.count	dashboard_insights.count	The numerical value of the metric for the dashboard insight.	metric
dashboard_insights.location_id	dashboard_insights.location_id	The unique identifier of the location for which dashboard insights are being retrieved.	dimension
dashboard_insights.name	dashboard_insights.name	The name or type of the specific metric being reported in dashboard insights.	dimension
dashboard_insights.period	dashboard_insights.period	The time period (e.g., DAY) for which the dashboard insights are aggregated.	dimension
dashboard_insights.type	dashboard_insights.type	The platform or source type of the dashboard insight (e.g., GOOGLE, FACEBOOK, BING, YELP_API).	dimension
data	data	A generic field containing the payload of the response, which could be detailed individual records like reviews or photos, or aggregated metrics and insights for a location or business.	dimension
date	date	A timestamp indicating when an event occurred, such as the creation or last modification of a data point, or the date associated with a specific report or metric.	dimension
dateCreated	dateCreated	The date and time when a data point or record was originally created.	dimension
directLink	directLink	A direct URL or permalink to a specific data point, such as a review or post.	dimension
directoryType	directoryType	The type of online directory or platform (e.g., Google, Facebook, Yelp) to which a business is connected, used for filtering and retrieving directory-specific data.	dimension
flagged	flagged	A boolean indicator specifying if a data point, such as a review or comment, has been flagged.	dimension
id	id	A unique identifier assigned to an entity within the Uberall platform, such as a user, business, location, data point, or other resource.	dimension
lastUpdated	lastUpdated	The timestamp indicating the last time a record or data point was modified.	dimension
liked	liked	A boolean indicator specifying if the current user has liked a specific data point.	dimension
location.city	location.city	The city of the location.	dimension
location.country	location.country	The country where the location is situated.	dimension
location.id	location.id	A unique identifier for the location.	metric
location.identifier	location.identifier	An external or unique identifier for the location, often used for mapping or integration.	dimension
location.name	location.name	The name of the location.	dimension
location.zip	location.zip	The zip or postal code of the location.	metric
locationId	locationId	The unique identifier of the location associated with a specific data point.	metric
photoCount	photoCount	The total number of photos associated with a location or listing.	metric
rating	rating	The individual rating value provided in a review.	metric
ratingCount	ratingCount	The total number of ratings received by a location or business.	metric
read	read	A boolean indicator specifying if a message, review, or other data point has been marked as read.	dimension
replyByOwner	replyByOwner	A boolean indicator specifying if the business owner has replied to a review or comment.	dimension
report_date	report_date	The specific date or date range for which aggregated metrics or insights are requested or generated, enabling users to retrieve performance data for defined periods.	dimension
reviewCount	reviewCount	The total number of reviews received by a location or business.	metric
supportedFlagTypes	supportedFlagTypes	A list of the various types of flags that can be applied to data points or listings, typically used for moderation or categorization (e.g., ‘inappropriate content’, ‘spam’).	dimension
supportsLike	supportsLike	A boolean indicator specifying if the liking functionality is supported for the data point.	dimension
supportsReply	supportsReply	A boolean indicator specifying if the replying functionality is supported for the data point.	dimension
supportsUnlike	supportsUnlike	A boolean indicator specifying if the unliking functionality is supported for the data point.	dimension
type	type	The category or type of the data point (e.g., PHOTO, REVIEW, CHECKIN, CONVERSATION, POST) or dashboard insight.	dimension
unreadCount	unreadCount	The number of unread messages, reviews, or other notifications.	metric