Usabilla: Most-used fields

The table below gives information about most-used fields that you can import from Usabilla. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign name	Campaign name	The name assigned to a specific Usabilla feedback campaign. Campaigns are a central element for collecting user feedback.	dimension
Campaign type	Campaign type	The type of feedback campaign, such as campaigns for websites, mobile applications, or email, corresponding to Usabilla’s product offerings.	dimension
In-Page widget name	In-Page widget name	The name assigned to the In-Page widget when it was created. This name can be updated in the In-Page widget setup page.	dimension
analyticsId	analyticsId	An identifier used to link feedback data with an external analytics platform, such as Google Analytics, to enable integrated analysis.	dimension
buttonId	buttonId	A unique identifier for a specific Usabilla feedback button, which is a key resource for collecting feedback on websites and emails.	dimension
campaignId	campaignId	A unique identifier for a specific Usabilla feedback campaign. Campaigns are used for web users with specific targeting options.	dimension
comment	comment	The textual feedback or comment provided by the user in the feedback form for website feedback buttons, in-page widgets, or email widgets.	dimension
creation_timestamp	creation_timestamp	The exact date and time, including seconds, when the feedback item or record was created in UTC. This timestamp is used for filtering data retrieval.	dimension
date	date	The UTC date and time when the feedback item, campaign result, or app form was created or submitted.	dimension
geo_city	geo_city	The city component of the user’s geographic location, derived from their IP address. This is part of the broader geographic information collected with feedback.	dimension
geo_country	geo_country	The country component of the user’s geographic location, derived from their IP address. This is part of the broader geographic information collected with feedback.	dimension
geo_region	geo_region	The region component of the user’s geographic location, derived from their IP address. This is part of the broader geographic information collected with feedback.	dimension
id	id	A unique identifier for a specific feedback item or record. Feedback items are a primary resource in the Usabilla API.	dimension
location	location	Geographical information about the location of the user who provided feedback, determined by their IP address.	dimension
mood	mood	A numerical value representing the user’s mood, typically on a scale of 0-5. This field is associated with feedback items from in-page widgets, app forms, and app campaigns.	metric
nps	nps	The Net Promoter Score (NPS) provided by the user, usually on a scale of 0-10. This is collected as part of feedback from website buttons, in-page widgets, email widgets, app forms, and app campaigns.	metric
rating	rating	A numerical rating provided by the user. For website feedback buttons and email widgets, it’s typically on a scale of 0-5. For in-page widgets, it’s a float from 0.0 to 1.0. For app forms, it’s a numerical rating.	metric
time	time	The duration, in milliseconds, that the user took to complete a survey or campaign.	metric
url	url	The URL of the webpage or application screen where the feedback was provided. Usabilla collects data about the use of the website.	dimension
userAgent	userAgent	The User-Agent string from the user’s browser, containing information about the browser, operating system, and device used to submit feedback.	dimension
widgetId	widgetId	A unique identifier for the specific In-Page widget or email widget that the feedback item originated from.	dimension