Usabilla: Most-used fields

The table below gives information about most-used fields that you can import from Usabilla. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign name	Campaign name	The name assigned to a specific Usabilla feedback campaign. Campaigns are a central element for collecting user feedback.	dimension
Campaign type	Campaign type	The type of feedback campaign, such as campaigns for websites, mobile applications, or email, corresponding to Usabilla’s product offerings.	dimension
In-Page widget name	In-Page widget name	The name assigned to a specific Usabilla In-Page widget, which collects feedback about a certain element on the same page.	dimension
analyticsId	analyticsId	An identifier used to link feedback data with an external analytics platform, such as Google Analytics, to enable integrated analysis.	dimension
browser_devicetype	browser_devicetype	The type of device (e.g., desktop, mobile, tablet) used by the respondent when providing feedback, derived from website usage data.	dimension
browser_name	browser_name	The name of the web browser (e.g., Chrome, Firefox, Safari) used by the respondent, derived from website usage data.	dimension
browser_os	browser_os	The operating system (e.g., Windows, macOS, Android, iOS) of the device used by the respondent, derived from website usage data.	dimension
browser_version	browser_version	The version number of the web browser used by the respondent, derived from website usage data.	dimension
buttonId	buttonId	A unique identifier for a specific Usabilla feedback button, which is a key resource for collecting feedback on websites and emails.	dimension
campaignId	campaignId	A unique identifier for a specific Usabilla feedback campaign. Campaigns are used for web users with specific targeting options.	dimension
comment	comment	The free-text comment or message provided by the user as part of their feedback submission.	dimension
completed	completed	Indicates whether a campaign feedback form was fully completed by the user.	metric
conversion	conversion	The conversion rate, expressed as a percentage, from campaign views to completed campaign forms.	metric
creation_timestamp	creation_timestamp	The exact date and time, including seconds, when the feedback item or record was created in UTC. This timestamp is used for filtering data retrieval.	dimension
date	date	The UTC date and time when the feedback item, campaign result, or app form was created or submitted.	dimension
email	email	The email address provided by the user who submitted the feedback, especially relevant for Usabilla for Email campaigns.	dimension
geo_city	geo_city	The city from which the user submitted their feedback, part of the approximate location data collected from the device.	dimension
geo_country	geo_country	The country from which the user submitted their feedback, part of the approximate location data collected from the device.	dimension
geo_region	geo_region	The geographical region or state from which the user submitted their feedback, part of the approximate location data collected from the device.	dimension
id	id	A unique identifier for a specific feedback item or record. Feedback items are a primary resource in the Usabilla API.	dimension
image	image	A URL pointing to a screenshot of the specific item or screen the user provided feedback on.	dimension
location	location	The geographical location of the user at the time the feedback was submitted, typically derived from the user’s IP address. This field can include details like city, region, and country.	dimension
mood	mood	A representation of the user’s sentiment or emotional state, often collected as an emotional rating within the feedback data.	metric
nps	nps	The Net Promoter Score (NPS) provided by the user, indicating their likelihood to recommend a product or service. This is a common metric in customer feedback analysis.	metric
publicUrl	publicUrl	The URL where a feedback item can be publicly accessed if its owner has chosen to publicize it.	dimension
rating	rating	A numerical rating or score provided by the user as part of their feedback, often used to assess user experience and satisfaction.	metric
time	time	The duration, in milliseconds, that the user took to complete a survey or campaign.	metric
url	url	The URL of the webpage or application screen where the feedback was provided. Usabilla collects data about the use of the website.	dimension
userAgent	userAgent	The User-Agent string from the user’s browser, containing information about the browser, operating system, and device used to submit feedback.	dimension
views	views	The total number of times a campaign form was opened or viewed by users.	metric
widgetId	widgetId	A unique identifier for a specific Usabilla In-Page widget, used to retrieve in-page feedback.	dimension