VK Ads: Most-used fields

The table below gives information about most-used fields that you can import from VK Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	The unique identifier for an advertising account. This ID is used to retrieve data for the specific account.	dimension
account_name	account_name	The name of the advertising account as retrieved from the API.	dimension
ad_id	ad_id	The unique identifier for the advertisement.	dimension
ad_name	ad_name	The user-defined name or title of the individual advertisement.	dimension
campaign_id	campaign_id	The unique identifier for the advertising campaign.	dimension
campaign_name	campaign_name	The user-defined name or title of the advertising campaign.	dimension
clicks	clicks	The total number of clicks on the advertisement.	metric
conversion_count	conversion_count	The total number of conversions recorded for the ad.	dimension
conversion_cr	conversion_cr	The conversion rate, calculated as conversions divided by clicks or impressions.	dimension
conversion_roas	conversion_roas	The Return On Ad Spend, measuring the revenue generated per unit of ad spend.	dimension
conversion_sum	conversion_sum	The total value or sum of all recorded conversions.	dimension
ctr	ctr	The Click-Through Rate, which is the ratio of clicks to impressions.	metric
day	day	The specific date for which the statistics are reported, in YYYY-MM-DD format.	dimension
effective_cost_per_click	effective_cost_per_click	The actual cost incurred for each click on the ad.	metric
effective_cost_per_mille	effective_cost_per_mille	The actual cost incurred per 1000 impressions (Mille) of the ad.	metric
impressions	impressions	The total number of times the ad was displayed or viewed.	metric
spent	spent	The total amount of money spent on the advertisement or campaign.	metric
uniq_views_count	uniq_views_count	The number of unique users who viewed the ad.	metric
video_plays_unique_100_percents	video_plays_unique_100_percents	The number of unique users who viewed 100% of the video ad.	dimension
video_plays_unique_25_percents	video_plays_unique_25_percents	The number of unique users who viewed at least 25% of the video ad.	dimension
video_plays_unique_3_seconds	video_plays_unique_3_seconds	The number of unique users who viewed at least 3 seconds of the video ad.	dimension
video_plays_unique_50_percents	video_plays_unique_50_percents	The number of unique users who viewed at least 50% of the video ad.	dimension
video_plays_unique_75_percents	video_plays_unique_75_percents	The number of unique users who viewed at least 75% of the video ad.	dimension
video_plays_unique_started	video_plays_unique_started	The number of unique users who initiated playback of the video ad.	dimension