Walmart DSP: Most-used fields

The table below gives information about most-used fields that you can import from Walmart DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Ad Format	Ad Format	The specific type or style of an advertisement, such as display, video, or audio, used within programmatic campaigns on the Walmart DSP.	dimension
Ad Group	Ad Group	The name of the advertising initiative’s ad group.	dimension
Ad Group ID	Ad Group ID	A unique identifier for the ad group.	dimension
Advertiser	Advertiser	The name of the advertiser associated with the campaign and ad group.	dimension
Advertiser Cost (Adv Currency)	Advertiser Cost (Adv Currency)	The total cost incurred by the advertiser for their campaigns and advertising activities, expressed in the advertiser’s local currency.	metric
Advertiser Currency Code	Advertiser Currency Code	The three-letter ISO 4217 code representing the currency used for the advertiser’s cost and financial transactions.	dimension
Advertiser ID	Advertiser ID	A unique identifier for the advertiser.	dimension
All Last Click + View Conversion Revenue	All Last Click + View Conversion Revenue	The total revenue attributed to conversions that resulted from either the last click on an ad or the last view of an ad, based on the defined attribution window.	metric
All Last Click + View Conversions	All Last Click + View Conversions	The total number of conversions attributed to an ad based on either the last click or the last view of the ad, within the specified attribution window.	metric
Campaign	Campaign	The overall advertising initiative composed of ad groups, ads, and targeting criteria.	dimension
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Clicks	Clicks	The total number of times users clicked on an advertisement.	metric
Creative	Creative	The advertising asset (e.g., image, video, or text ad) displayed to users as part of an advertising campaign.	dimension
Creative ID	Creative ID	A unique identifier assigned to each individual creative asset used in advertising campaigns.	dimension
Date	Date	The specific date for which the report data is generated or aggregated.	dimension
Halo Conversions (Delivery)	Halo Conversions (Delivery)	The number of conversions attributed to ad exposure, specifically for sales fulfilled via delivery services. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.	metric
Halo Conversions (Pickup)	Halo Conversions (Pickup)	The number of conversions attributed to ad exposure, specifically for sales fulfilled via in-store or curbside pickup. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.	metric
Halo Conversions (Store)	Halo Conversions (Store)	The number of conversions attributed to ad exposure, specifically for sales made in physical stores. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure.	metric
Halo Sales (Delivery)	Halo Sales (Delivery)	The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via delivery services. This indicates indirect revenue generation from ad exposure.	metric
Halo Sales (Pickup)	Halo Sales (Pickup)	The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via in-store or curbside pickup. This indicates indirect revenue generation from ad exposure.	metric
Halo Sales (Store)	Halo Sales (Store)	The revenue generated from sales attributed to ad exposure, specifically for orders made in physical stores. This indicates indirect revenue generation from ad exposure.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric
Media Cost (Adv Currency)	Media Cost (Adv Currency)	The total cost incurred by the advertiser for their campaigns and advertising activities, expressed in the advertiser’s local currency.	metric
Player 25% Complete	Player 25% Complete	The number of times a video ad was played to at least 25% of its total duration.	metric
Player 50% Complete	Player 50% Complete	The number of times a video ad was played to at least 50% of its total duration.	metric
Player 75% Complete	Player 75% Complete	The number of times a video ad was played to at least 75% of its total duration.	metric
Player Completed Views	Player Completed Views	The total number of times a video ad was played to 100% completion.	metric
Player Starts	Player Starts	The total number of times a video ad began playback.	metric
Player Views	Player Views	The total number of times a video advertisement was initiated and played by users across various offsite programmatic channels such as Connected TV, display, and mobile apps. This metric helps measure engagement with video content campaigns on the Walmart DSP.	metric
Report Date	Report Date	The specific date for which the report data is generated or aggregated.	dimension
Total Conversions (Store)	Total Conversions (Store)	The total number of conversions (e.g., purchases) that occurred in physical stores, attributed to advertising efforts.	metric
Total Conversions (Walmart)	Total Conversions (Walmart)	The total number of conversions across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts.	metric
Total Sales (Store)	Total Sales (Store)	The total revenue generated from sales that occurred in physical stores, attributed to advertising efforts.	metric
Total Sales (Walmart)	Total Sales (Walmart)	The total revenue generated from sales across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts.	metric