Walmart DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Walmart DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Ad Environment |
Ad Environment |
dimension |
|
Ad Format |
Ad Format |
dimension |
|
Ad Group |
Ad Group |
dimension |
|
Ad Group ID |
Ad Group ID |
dimension |
|
Advertiser |
Advertiser |
dimension |
|
Advertiser Cost (Adv Currency) |
Advertiser Cost (Adv Currency) |
Both 14 and 30 day attribution |
dimension |
Advertiser Currency Code |
Advertiser Currency Code |
dimension |
|
Advertiser ID |
Advertiser ID |
dimension |
|
Audience |
Audience |
dimension |
|
Bids |
Bids |
Both 14 and 30 day attribution |
metric |
Campaign |
Campaign |
dimension |
|
Campaign ID |
Campaign ID |
dimension |
|
Clicks |
Clicks |
Both 14 and 30 day attribution |
metric |
Creative |
Creative |
dimension |
|
Creative ID |
Creative ID |
dimension |
|
Date |
Date |
dimension |
|
Device Type |
Device Type |
dimension |
|
Halo Conversions (Delivery) |
Halo Conversions (Delivery) |
metric |
|
Halo Conversions (Pickup) |
Halo Conversions (Pickup) |
metric |
|
Halo Conversions (Store) |
Halo Conversions (Store) |
metric |
|
Halo Sales (Delivery) |
Halo Sales (Delivery) |
metric |
|
Halo Sales (Pickup) |
Halo Sales (Pickup) |
metric |
|
Halo Sales (Store) |
Halo Sales (Store) |
metric |
|
Impressions |
Impressions |
Both 14 and 30 day attribution |
metric |
Media Cost (Adv Currency) |
Media Cost (Adv Currency) |
dimension |
|
Player 25% Complete |
Player 25% Complete |
Both 14 and 30 day attribution |
metric |
Player 50% Complete |
Player 50% Complete |
Both 14 and 30 day attribution |
metric |
Player 75% Complete |
Player 75% Complete |
Both 14 and 30 day attribution |
metric |
Player Completed Views |
Player Completed Views |
Both 14 and 30 day attribution |
metric |
Player Starts |
Player Starts |
Both 14 and 30 day attribution |
metric |
Player Views |
Player Views |
Both 14 and 30 day attribution |
metric |
Report Date |
Report Date |
dimension |
|
Total Conversions (Delivery) |
Total Conversions (Delivery) |
metric |
|
Total Conversions (Pickup) |
Total Conversions (Pickup) |
metric |
|
Total Conversions (Store) |
Total Conversions (Store) |
metric |
|
Total Conversions (Walmart) |
Total Conversions (Walmart) |
metric |
|
Total Sales (Delivery) |
Total Sales (Delivery) |
metric |
|
Total Sales (Pickup) |
Total Sales (Pickup) |
metric |
|
Total Sales (Store) |
Total Sales (Store) |
metric |
|
Total Sales (Walmart) |
Total Sales (Walmart) |
metric |