Walmart DSP: Most-used fields

The table below gives information about most-used fields that you can import from Walmart DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
All Last Click + View Conversion Revenue	All Last Click + View Conversion Revenue	The total revenue attributed to conversions that resulted from either the last click on an ad or the last view of an ad, based on the defined attribution window.	metric
All Last Click + View Conversions	All Last Click + View Conversions	The total number of conversions attributed to an ad based on either the last click or the last view of the ad, within the specified attribution window.	metric
Campaign	Campaign	The overall advertising initiative composed of ad groups, ads, and targeting criteria.	dimension
Clicks	Clicks	The total number of times users clicked on an advertisement.	metric
Impressions	Impressions	The total number of times an ad was displayed.	metric