Walmart DSP#
The table below gives information about all the data fields that you can import from Walmart DSP.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
Field UI name below refers to how the name displayed in Adverity.
Field API name |
Description |
|---|---|
Ad Group |
|
Ad Group Base Bid CPM (Adv Currency) |
|
Ad Group Budget (Adv Currency) |
|
Ad Group Budget In Impressions |
|
Ad Group ID |
|
Ad Group Integer ID |
|
Ad Server Creative Placement ID |
|
Ad Server Name |
|
Advertiser |
|
Advertiser CPC (Adv Currency) |
Both 14 and 30 day attribution |
Advertiser CPC (USD) |
Both 14 and 30 day attribution |
Advertiser CPM (Adv Currency) |
Both 14 and 30 day attribution |
Advertiser CPM (USD) |
Both 14 and 30 day attribution |
Advertiser Cost (Adv Currency) |
Both 14 and 30 day attribution |
Advertiser Cost (USD) |
Both 14 and 30 day attribution |
Advertiser Currency Code |
|
Advertiser ID |
|
Advertiser Integer ID |
|
Advertiser Viewable CPM (vCPM) (Adv Currency) |
Both 14 and 30 day attribution |
Advertiser Viewable CPM (vCPM) (USD) |
Both 14 and 30 day attribution |
Already Included |
|
Bids |
Both 14 and 30 day attribution |
CPA (Delivery) (Adv Currency) |
Both 14 and 30 day attribution |
CPA (Pickup) (Adv Currency) |
Both 14 and 30 day attribution |
CPA (Store) (Adv Currency) |
Both 14 and 30 day attribution |
CPA (Walmart) (Adv Currency) |
Both 14 and 30 day attribution |
CTR |
Both 14 and 30 day attribution |
Campaign |
|
Campaign ID |
|
Campaign Integer ID |
|
Campaign PO |
|
Clicks |
Both 14 and 30 day attribution |
Companion Clicks |
Both 14 and 30 day attribution |
Companion Impressions |
Both 14 and 30 day attribution |
Creative |
|
Creative Duration In Seconds |
|
Creative ID |
|
Creative Integer ID |
|
Custom CPA (Adv Currency) |
Both 14 and 30 day attribution |
Custom CPA (USD) |
Both 14 and 30 day attribution |
Delivery Conversions |
Both 14 and 30 day attribution |
Delivery Sales |
Both 14 and 30 day attribution |
Detected Impressions |
Both 14 and 30 day attribution |
DoubleVerify Display Impression Served Delivery Activity |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 1st Quartile |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 1st Quartile Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 2nd Quartile |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 2nd Quartile Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 3rd Quartile |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 3rd Quartile Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 4th Quartile |
Both 14 and 30 day attribution |
DoubleVerify IAB Video Viewable 4th Quartile Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 10 seconds |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 10 seconds Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 15 seconds |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 15 seconds Rate |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 5 seconds |
Both 14 and 30 day attribution |
DoubleVerify IAB Viewable at 5 seconds Rate |
Both 14 and 30 day attribution |
DoubleVerify Video Impression Served Delivery Activity |
Both 14 and 30 day attribution |
Estimated Store Conversions |
Both 14 and 30 day attribution |
Estimated Store Sales |
Both 14 and 30 day attribution |
IAS Display Fully In View 0 Seconds |
Both 14 and 30 day attribution |
IAS Display Fully In View 0 Seconds Rate |
Both 14 and 30 day attribution |
IAS Display Fully In View 1 Second |
Both 14 and 30 day attribution |
IAS Display Fully In View 1 Second Rate |
Both 14 and 30 day attribution |
IAS Display Fully In View 15 Seconds |
Both 14 and 30 day attribution |
IAS Display Fully In View 15 Seconds Rate |
Both 14 and 30 day attribution |
IAS Display Fully In View 5 Seconds |
Both 14 and 30 day attribution |
IAS Display Fully In View 5 Seconds Rate |
Both 14 and 30 day attribution |
IAS Display In View 1 Second |
Both 14 and 30 day attribution |
IAS Display In View 1 Second Rate |
Both 14 and 30 day attribution |
IAS Display In View 15 Seconds |
Both 14 and 30 day attribution |
IAS Display In View 15 Seconds Rate |
Both 14 and 30 day attribution |
IAS Display In View 5 Seconds |
Both 14 and 30 day attribution |
IAS Display In View 5 Seconds Rate |
Both 14 and 30 day attribution |
IAS High Risk Impression Count |
Both 14 and 30 day attribution |
IAS High Risk Impression Rate |
Both 14 and 30 day attribution |
IAS Low Risk Impression Count |
Both 14 and 30 day attribution |
IAS Low Risk Impression Rate |
Both 14 and 30 day attribution |
IAS Moderate Risk Impression Count |
Both 14 and 30 day attribution |
IAS Moderate Risk Impression Rate |
Both 14 and 30 day attribution |
IAS Non GIVT Impression Count |
Both 14 and 30 day attribution |
IAS Suspicious Activity |
Both 14 and 30 day attribution |
IAS Suspicious Activity Rate |
Both 14 and 30 day attribution |
IAS Total Impression Count |
Both 14 and 30 day attribution |
IAS Very High Risk Impression Count |
Both 14 and 30 day attribution |
IAS Very High Risk Impression Rate |
Both 14 and 30 day attribution |
IAS Video 25% Complete |
Both 14 and 30 day attribution |
IAS Video 25% Completed Rate |
Both 14 and 30 day attribution |
IAS Video 50% Complete |
Both 14 and 30 day attribution |
IAS Video 50% Completed Rate |
Both 14 and 30 day attribution |
IAS Video 75% Complete |
Both 14 and 30 day attribution |
IAS Video 75% Completed Rate |
Both 14 and 30 day attribution |
IAS Video Completed Views |
Both 14 and 30 day attribution |
IAS Video Completed Views Rate |
Both 14 and 30 day attribution |
IAS Video Muted |
Both 14 and 30 day attribution |
IAS Video Viewable 25% Complete |
Both 14 and 30 day attribution |
IAS Video Viewable 25% Completed Rate |
Both 14 and 30 day attribution |
IAS Video Viewable 50% Complete |
Both 14 and 30 day attribution |
IAS Video Viewable 50% Completed Rate |
Both 14 and 30 day attribution |
IAS Video Viewable 75% Complete |
Both 14 and 30 day attribution |
IAS Video Viewable 75% Completed Rate |
Both 14 and 30 day attribution |
IAS Video Viewable Completed Views |
Both 14 and 30 day attribution |
IAS Video Viewable Completed Views Rate |
Both 14 and 30 day attribution |
IO Contract Number |
|
Impressions |
Both 14 and 30 day attribution |
In-banner Player Impressions |
Both 14 and 30 day attribution |
Is Managed By TTD |
|
Large Player Impressions |
Both 14 and 30 day attribution |
MOAT Display In View Time 10 Seconds |
Both 14 and 30 day attribution |
MOAT Display In View Time 10 Seconds Rate |
Both 14 and 30 day attribution |
MOAT Display In View Time 15 Seconds |
Both 14 and 30 day attribution |
MOAT Display In View Time 15 Seconds Rate |
Both 14 and 30 day attribution |
MOAT Display In View Time 30 Seconds |
Both 14 and 30 day attribution |
MOAT Display In View Time 30 Seconds Rate |
Both 14 and 30 day attribution |
MOAT Display In View Time 5 Seconds |
Both 14 and 30 day attribution |
MOAT Display In View Time 5 Seconds Rate |
Both 14 and 30 day attribution |
MOAT Display On Screen |
Both 14 and 30 day attribution |
MOAT Display On Screen Rate |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction Rate |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction Time 10 Seconds |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction Time 15 Seconds |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction Time 30 Seconds |
Both 14 and 30 day attribution |
MOAT Display Universal Interaction Time 5 Seconds |
Both 14 and 30 day attribution |
MOAT Video Audible and Visible on Complete |
Both 14 and 30 day attribution |
MOAT Video Audible and Visible on Complete Rate |
Both 14 and 30 day attribution |
MOAT Video In View Time 3 Seconds |
Both 14 and 30 day attribution |
MOAT Video In View Time 5 Seconds |
Both 14 and 30 day attribution |
MOAT Video Visible on Complete |
Both 14 and 30 day attribution |
MOAT Video Visible on Complete Rate |
Both 14 and 30 day attribution |
Medium Player Impressions |
Both 14 and 30 day attribution |
Online Conversions |
Both 14 and 30 day attribution |
Online Sales |
Both 14 and 30 day attribution |
Partner Currency Code |
|
Partner ID |
|
Partner Integer ID |
|
Partner Name |
|
Pickup Conversions |
Both 14 and 30 day attribution |
Pickup Sales |
Both 14 and 30 day attribution |
Player 25% Complete |
Both 14 and 30 day attribution |
Player 50% Complete |
Both 14 and 30 day attribution |
Player 75% Complete |
Both 14 and 30 day attribution |
Player Close |
Both 14 and 30 day attribution |
Player Collapse |
Both 14 and 30 day attribution |
Player Completed Views |
Both 14 and 30 day attribution |
Player Completion Rate |
Both 14 and 30 day attribution |
Player Engaged Views |
Both 14 and 30 day attribution |
Player Errors |
Both 14 and 30 day attribution |
Player Expansion |
Both 14 and 30 day attribution |
Player Full Screen |
Both 14 and 30 day attribution |
Player Invitation Accept |
Both 14 and 30 day attribution |
Player Mute |
Both 14 and 30 day attribution |
Player Pause |
Both 14 and 30 day attribution |
Player Playing Event |
Both 14 and 30 day attribution |
Player Resume |
Both 14 and 30 day attribution |
Player Rewind |
Both 14 and 30 day attribution |
Player Skip |
Both 14 and 30 day attribution |
Player Starts |
Both 14 and 30 day attribution |
Player Total Playing Seconds |
Both 14 and 30 day attribution |
Player Unmute |
Both 14 and 30 day attribution |
Player Views |
Both 14 and 30 day attribution |
Predictive Clearing Savings (Adv Currency) |
Both 14 and 30 day attribution |
Predictive Clearing Savings (Partner Currency) |
Both 14 and 30 day attribution |
Predictive Clearing Savings (USD) |
Both 14 and 30 day attribution |
Report Dat |
|
Return on Ad Spend (ROAS) (Delivery) (Adv Currency) |
Both 14 and 30 day attribution |
Return on Ad Spend (ROAS) (Pickup) (Adv Currency) |
Both 14 and 30 day attribution |
Return on Ad Spend (ROAS) (Store) (Adv Currency) |
Both 14 and 30 day attribution |
Return on Ad Spend (ROAS) (Walmart) (Adv Currency) |
Both 14 and 30 day attribution |
Sampled In-view Rate |
Both 14 and 30 day attribution |
Sampled Tracked Impressions |
Both 14 and 30 day attribution |
Sampled Viewed Impressions |
Both 14 and 30 day attribution |
Small Player Impressions |
Both 14 and 30 day attribution |
Store Conversions |
Both 14 and 30 day attribution |
Store Sales |
Both 14 and 30 day attribution |
Total Cookies |
Both 14 and 30 day attribution |
Total Custom CPA Conversion Rate |
Both 14 and 30 day attribution |
Total Custom CPA Conversions |
Both 14 and 30 day attribution |
Total Estimated Conversions |
Both 14 and 30 day attribution |
Total Estimated Sales |
Both 14 and 30 day attribution |
Total Seconds In View |
Both 14 and 30 day attribution |
Video In View Event |
Both 14 and 30 day attribution |
White Ops SIVT Bids Avoided |
Both 14 and 30 day attribution |
Win Rate |
Both 14 and 30 day attribution |
eCPCV (Adv Currency) |
Both 14 and 30 day attribution |
eCPCV (USD) |
Both 14 and 30 day attribution |