Walmart DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Walmart DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Ad Group |
Ad Group |
The name of the advertising initiative’s ad group. |
dimension |
Ad Group ID |
Ad Group ID |
A unique identifier for the ad group. |
dimension |
Advertiser |
Advertiser |
The name of the advertiser associated with the campaign and ad group. |
dimension |
Advertiser Cost (Adv Currency) |
Advertiser Cost (Adv Currency) |
The total cost incurred by the advertiser for their campaigns and advertising activities, expressed in the advertiser’s local currency. |
metric |
Advertiser Currency Code |
Advertiser Currency Code |
The three-letter ISO 4217 code representing the currency used for the advertiser’s cost and financial transactions. |
dimension |
Advertiser ID |
Advertiser ID |
A unique identifier for the advertiser. |
dimension |
All Last Click + View Conversion Revenue |
All Last Click + View Conversion Revenue |
The total revenue attributed to conversions that resulted from either the last click on an ad or the last view of an ad, based on the defined attribution window. |
metric |
All Last Click + View Conversions |
All Last Click + View Conversions |
The total number of conversions attributed to an ad based on either the last click or the last view of the ad, within the specified attribution window. |
metric |
Campaign |
Campaign |
The overall advertising initiative composed of ad groups, ads, and targeting criteria. |
dimension |
Campaign ID |
Campaign ID |
A unique identifier for the advertising campaign. |
dimension |
Clicks |
Clicks |
The total number of times users clicked on an advertisement. |
metric |
Creative |
Creative |
The advertising asset (e.g., image, video, or text ad) displayed to users as part of an advertising campaign. |
dimension |
Creative ID |
Creative ID |
A unique identifier assigned to each individual creative asset used in advertising campaigns. |
dimension |
Halo Conversions (Delivery) |
Halo Conversions (Delivery) |
The number of conversions attributed to ad exposure, specifically for sales fulfilled via delivery services. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure. |
metric |
Halo Conversions (Pickup) |
Halo Conversions (Pickup) |
The number of conversions attributed to ad exposure, specifically for sales fulfilled via in-store or curbside pickup. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure. |
metric |
Halo Conversions (Store) |
Halo Conversions (Store) |
The number of conversions attributed to ad exposure, specifically for sales made in physical stores. This indicates indirect influence on sales that occur outside the direct ad click/view but are attributed to ad exposure. |
metric |
Halo Sales (Delivery) |
Halo Sales (Delivery) |
The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via delivery services. This indicates indirect revenue generation from ad exposure. |
metric |
Halo Sales (Pickup) |
Halo Sales (Pickup) |
The revenue generated from sales attributed to ad exposure, specifically for orders fulfilled via in-store or curbside pickup. This indicates indirect revenue generation from ad exposure. |
metric |
Halo Sales (Store) |
Halo Sales (Store) |
The revenue generated from sales attributed to ad exposure, specifically for orders made in physical stores. This indicates indirect revenue generation from ad exposure. |
metric |
Impressions |
Impressions |
The total number of times an ad was displayed. |
metric |
Report Date |
Report Date |
The specific date for which the report data is generated or aggregated. |
dimension |
Total Conversions (Store) |
Total Conversions (Store) |
The total number of conversions (e.g., purchases) that occurred in physical stores, attributed to advertising efforts. |
metric |
Total Conversions (Walmart) |
Total Conversions (Walmart) |
The total number of conversions across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts. |
metric |
Total Sales (Store) |
Total Sales (Store) |
The total revenue generated from sales that occurred in physical stores, attributed to advertising efforts. |
metric |
Total Sales (Walmart) |
Total Sales (Walmart) |
The total revenue generated from sales across all Walmart channels (online, in-store, pickup, delivery) attributed to advertising efforts. |
metric |