WeChat: Most-used fields

The table below gives information about most-used fields that you can import from WeChat. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_corporation_name	account_corporation_name	The official corporate name of the advertiser account owner.	dimension
account_daily_budget	account_daily_budget	The daily budget limit set for the advertiser account.	dimension
account_id	account_id	Unique identifier for the advertiser account.	dimension
account_wechat_account_name	account_wechat_account_name	The name of the WeChat Official Account associated with the advertiser account.	dimension
activated_cost	activated_cost	The cost incurred for successful activations, typically used for app promotion campaigns.	dimension
activated_count	activated_count	The number of successful activations recorded for an ad, typically for app promotion campaigns.	dimension
activated_rate	activated_rate	The rate of successful activations from impressions or clicks.	dimension
ad_adcreative	ad_adcreative	Details of the ad creative, including content and media.	dimension
ad_adcreative_id	ad_adcreative_id	Unique identifier for the ad creative.	dimension
ad_audit_spec	ad_audit_spec	Specifications related to the audit status and details of the ad.	dimension
ad_click_tracking_url	ad_click_tracking_url	The URL used to track clicks on the ad.	dimension
ad_configured_status	ad_configured_status	The configured status of the ad, indicating whether it is enabled, paused, or otherwise configured.	dimension
ad_created_time	ad_created_time	The timestamp when the ad was created.	dimension
ad_feeds_interaction_enabled	ad_feeds_interaction_enabled		dimension
ad_id	ad_id	Unique identifier for the ad.	dimension
ad_impression_tracking_url	ad_impression_tracking_url	The URL used to track impressions of the ad.	dimension
ad_is_deleted	ad_is_deleted	Indicates whether the ad has been marked as deleted.	dimension
ad_is_dynamic_creative	ad_is_dynamic_creative	Indicates whether the ad uses dynamic creative optimization.	dimension
ad_last_modified_time	ad_last_modified_time	The timestamp when the ad was last modified.	dimension
ad_name	ad_name	The name of the ad.	dimension
ad_reject_message	ad_reject_message	The message detailing the reason for an ad’s rejection during the audit process.	dimension
ad_system_status	ad_system_status	The system status of the ad, reflecting its current operational state within the advertising platform.	dimension
add_wishlist_count	add_wishlist_count		dimension
adgroup_additional_user_action_sets	adgroup_additional_user_action_sets	Additional user action sets associated with the ad group for conversion tracking.	dimension
adgroup_begin_date	adgroup_begin_date	The start date for the ad group’s campaign.	dimension
adgroup_bid_amount	adgroup_bid_amount	The bid amount set for the ad group.	dimension
adgroup_billing_event	adgroup_billing_event	The billing event for the ad group, such as impression-based (CPM) or click-based (CPC).	dimension
adgroup_cold_start_audience	adgroup_cold_start_audience	A specific audience used for cold start optimization of the ad group.	dimension
adgroup_configured_status	adgroup_configured_status	The configured status of the ad group, indicating whether it is enabled, paused, or otherwise configured.	dimension
adgroup_created_time	adgroup_created_time	The timestamp when the ad group was created.	dimension
adgroup_daily_budget	adgroup_daily_budget	The daily budget limit set for the ad group.	dimension
adgroup_deep_conversion_spec	adgroup_deep_conversion_spec	Specifications for deep conversion tracking within the ad group.	dimension
adgroup_dynamic_creative_id_set	adgroup_dynamic_creative_id_set	A set of dynamic creative IDs used within the ad group.	dimension
adgroup_end_date	adgroup_end_date	The end date for the ad group’s campaign.	dimension
adgroup_expand_enabled	adgroup_expand_enabled	Indicates whether audience expansion is enabled for the ad group.	dimension
adgroup_expand_targeting	adgroup_expand_targeting	Settings for expanding the target audience beyond the initial selection for the ad group.	dimension
adgroup_id	adgroup_id	Unique identifier for the ad group.	dimension
adgroup_is_deleted	adgroup_is_deleted	Indicates whether the ad group has been marked as deleted.	dimension
adgroup_last_modified_time	adgroup_last_modified_time	The timestamp when the ad group was last modified.	dimension
adgroup_name	adgroup_name	The name of the ad group.	dimension
adgroup_optimization_goal	adgroup_optimization_goal	The optimization goal set for the ad group, such as impressions, clicks, or conversions.	dimension
adgroup_poi_list	adgroup_poi_list	A list of Points of Interest (POI) targeted by the ad group.	dimension
adgroup_promoted_object_type	adgroup_promoted_object_type	The type of object being promoted by the ad group, consistent with the campaign’s promoted object type.	dimension
adgroup_scene_spec	adgroup_scene_spec	Specifications for ad scenes or placements where the ad group will be displayed.	dimension
adgroup_site_set	adgroup_site_set	The set of sites or placements where the ad group will run, such as WeChat Moments or Mobile Union.	dimension
adgroup_system_status	adgroup_system_status	The system status of the ad group, reflecting its current operational state within the advertising platform.	dimension
adgroup_targeting_id	adgroup_targeting_id	The ID of the targeting settings applied to the ad group.	dimension
adgroup_user_action_sets	adgroup_user_action_sets	User action sets associated with the ad group for conversion tracking.	dimension
app_add_to_cart_count	app_add_to_cart_count		dimension
app_apply_uv	app_apply_uv		dimension
app_checkout_amount	app_checkout_amount		dimension
app_checkout_count	app_checkout_count		dimension
app_credit_uv	app_credit_uv		dimension
app_pre_credit_uv	app_pre_credit_uv		dimension
app_register_cost	app_register_cost		dimension
app_register_count	app_register_count		dimension
app_withdraw_uv	app_withdraw_uv		dimension
campaign_budget_reach_date	campaign_budget_reach_date		dimension
campaign_configured_status	campaign_configured_status	The configured status of the campaign, indicating whether it is enabled, paused, or otherwise configured.	dimension
campaign_created_time	campaign_created_time	The timestamp when the campaign was created.	dimension
campaign_daily_budget	campaign_daily_budget	The daily budget limit set for the campaign.	dimension
campaign_id	campaign_id	Unique identifier for the campaign.	dimension
campaign_is_deleted	campaign_is_deleted	Indicates whether the campaign has been marked as deleted.	dimension
campaign_last_modified_time	campaign_last_modified_time	The timestamp when the campaign was last modified.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_promoted_object_type	campaign_promoted_object_type	The type of object being promoted by the campaign, such as an app, e-commerce product, or official account.	dimension
campaign_speed_mode	campaign_speed_mode		dimension
campaign_type	campaign_type	The type of advertising campaign, such as WeChat Moments ads.	dimension
click_detail_count	click_detail_count		dimension
click_head_count	click_head_count		dimension
click_image_count	click_image_count		dimension
click_nick_count	click_nick_count		dimension
click_poi_count	click_poi_count		dimension
click_user_count	click_user_count		dimension
comment_count	comment_count		metric
comment_user_count	comment_user_count		dimension
compensation_amount	compensation_amount		dimension
conversions_cost	conversions_cost	The cost incurred per conversion.	dimension
conversions_count	conversions_count	The total number of conversions recorded for an ad.	dimension
conversions_rate	conversions_rate	The rate of conversions from clicks or impressions.	dimension
cost	cost	The total cost incurred for the ad or campaign.	metric
coupon_get_cost	coupon_get_cost		dimension
coupon_get_rate	coupon_get_rate		dimension
coupon_use_count	coupon_use_count		dimension
cpc	cpc	The average cost per click (CPC).	metric
ctr	ctr	The click-through rate (CTR).	metric
date	date	The date for which the report data is generated.	dimension
deep_conversions_cost	deep_conversions_cost	The cost incurred for deep conversions.	dimension
deep_conversions_count	deep_conversions_count	The total number of deep conversions recorded for an ad. Deep conversions are advanced conversion events beyond initial actions.	dimension
deep_conversions_rate	deep_conversions_rate	The rate of deep conversions from clicks or impressions.	dimension
download_cost	download_cost	The cost incurred for app downloads.	dimension
download_count	download_count	The number of app downloads recorded.	dimension
first_day_order_amount	first_day_order_amount		dimension
first_day_order_count	first_day_order_count		dimension
first_pay_cost	first_pay_cost		dimension
first_pay_count	first_pay_count		dimension
forward_count	forward_count		dimension
forward_user_count	forward_user_count		dimension
image_click_user_count	image_click_user_count		dimension
install_cost	install_cost		dimension
install_count	install_count		dimension
install_rate	install_rate		dimension
key_page_uv	key_page_uv		dimension
leads_cost	leads_cost	The cost incurred for generating leads.	dimension
leads_purchase_cost	leads_purchase_cost		dimension
leads_purchase_rate	leads_purchase_rate		dimension
leads_purchase_uv	leads_purchase_uv		dimension
leads_rate	leads_rate	The rate at which leads are generated.	dimension
leads_user_count	leads_user_count	The number of unique users who became leads.	dimension
leads_user_rate	leads_user_rate	The rate of unique users becoming leads.	dimension
link_click_user_count	link_click_user_count		dimension
nickname_click_user_count	nickname_click_user_count		dimension
no_interest_count	no_interest_count		dimension
official_account_apply_amount	official_account_apply_amount		dimension
official_account_apply_cost	official_account_apply_cost		dimension
official_account_apply_count	official_account_apply_count		dimension
official_account_apply_rate	official_account_apply_rate		dimension
official_account_apply_roi	official_account_apply_roi		dimension
official_account_apply_user_count	official_account_apply_user_count		dimension
official_account_consult_count	official_account_consult_count		dimension
official_account_credit_apply_user_count	official_account_credit_apply_user_count		dimension
official_account_credit_user_count	official_account_credit_user_count		dimension
official_account_first_day_order_amount	official_account_first_day_order_amount		dimension
official_account_first_day_order_count	official_account_first_day_order_count		dimension
official_account_follow_cost	official_account_follow_cost		dimension
official_account_follow_count	official_account_follow_count		dimension
official_account_follow_rate	official_account_follow_rate		dimension
official_account_order_amount	official_account_order_amount		dimension
official_account_order_cost	official_account_order_cost		dimension
official_account_order_count	official_account_order_count		dimension
official_account_order_rate	official_account_order_rate		dimension
official_account_order_roi	official_account_order_roi		dimension
official_account_order_user_count	official_account_order_user_count		dimension
official_account_reader_count	official_account_reader_count		dimension
official_account_register_amount	official_account_register_amount		dimension
official_account_register_cost	official_account_register_cost		dimension
official_account_register_rate	official_account_register_rate		dimension
official_account_register_roi	official_account_register_roi		dimension
official_account_register_user_count	official_account_register_user_count		dimension
order_amount	order_amount		dimension
order_count	order_count		dimension
order_rate	order_rate		dimension
order_roi	order_roi		dimension
order_unit_price	order_unit_price		dimension
own_page_coupon_get_count	own_page_coupon_get_count		dimension
page_consult_user_count	page_consult_user_count		dimension
page_reservation_count	page_reservation_count		dimension
phone_call_uv	phone_call_uv		dimension
platform_coupon_get_count	platform_coupon_get_count		dimension
platform_key_page_avg_view_per_user	platform_key_page_avg_view_per_user		dimension
platform_key_page_view_duration	platform_key_page_view_duration		dimension
platform_key_page_view_user_count	platform_key_page_view_user_count		dimension
platform_page_view_count	platform_page_view_count		dimension
platform_page_view_rate	platform_page_view_rate		dimension
poi_click_user_count	poi_click_user_count		dimension
portrait_click_user_count	portrait_click_user_count		dimension
potential_customer_phone_uv	potential_customer_phone_uv		dimension
praise_count	praise_count		metric
praise_user_count	praise_user_count		dimension
retention_cost	retention_cost		dimension
retention_count	retention_count		dimension
scan_follow_count	scan_follow_count		dimension
sign_in_count	sign_in_count		dimension
thousand_display_price	thousand_display_price	The cost per thousand impressions (CPM).	dimension
valid_click_count	valid_click_count	The number of valid clicks on an ad.	dimension
valid_leads_cost	valid_leads_cost	The cost incurred for valid leads.	dimension
valid_leads_rate	valid_leads_rate	The conversion rate of valid leads.	dimension
valid_leads_uv	valid_leads_uv	Unique visitors who became valid leads.	dimension
valid_page_consult_user_count	valid_page_consult_user_count		dimension
valid_phone_uv	valid_phone_uv		dimension
valuable_click_cost	valuable_click_cost		dimension
valuable_click_count	valuable_click_count		dimension
valuable_click_rate	valuable_click_rate		dimension
video_click_user_count	video_click_user_count		dimension
video_inner_play_count	video_inner_play_count		dimension
video_inner_play_user_count	video_inner_play_user_count		dimension
video_outer_play_count	video_outer_play_count		dimension
video_outer_play_user_count	video_outer_play_user_count		dimension
video_play_count	video_play_count		dimension
view_commodity_page_uv	view_commodity_page_uv		dimension
view_count	view_count	The total number of views or impressions for an ad.	metric
view_user_count	view_user_count		dimension
web_apply_uv	web_apply_uv		dimension
web_credit_uv	web_credit_uv		dimension
web_order_cost	web_order_cost		dimension
web_register_uv	web_register_uv		dimension
wechat_account_id	wechat_account_id	Unique identifier for the WeChat account linked to the advertiser.	dimension
wechat_agency_id	wechat_agency_id	The ID of the WeChat agency associated with the account.	dimension
wechat_app_register_uv	wechat_app_register_uv		dimension
wechat_minigame_arpu	wechat_minigame_arpu		dimension
wechat_minigame_checkout_amount	wechat_minigame_checkout_amount		dimension
wechat_minigame_checkout_count	wechat_minigame_checkout_count		dimension
wechat_minigame_register_cost	wechat_minigame_register_cost		dimension
wechat_minigame_register_rate	wechat_minigame_register_rate		dimension
wechat_minigame_retention_count	wechat_minigame_retention_count		dimension