WeChat: Most-used fields

The table below gives information about most-used fields that you can import from WeChat. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	Unique identifier for the advertiser account.	dimension
comment_count	comment_count	The total number of comments received on the advertised content.	metric
cost	cost	The total cost incurred for the ad or campaign.	metric
cpc	cpc	The average cost per click (CPC).	metric
ctr	ctr	The click-through rate (CTR).	metric
date	date	The date for which the report data is generated.	dimension
official_account_follow_count	official_account_follow_count	The total number of new followers gained by the WeChat Official Account, attributed to the ad.	metric
praise_count	praise_count	The total number of likes or praise received for the advertised content.	metric
view_count	view_count	The total number of views or impressions for an ad.	metric